I have a few ideas on advertisers, don’t get me wrong, I have nothing against people wanting to advertise, or sponsor, yet they should open their wallets and keep their mouths shut. So as such when I saw ‘Euro 2020: Uefa warns teams could be fined if they move drinks at news conferences’ (at https://www.bbc.com/sport/football/57517337) I had to take a walk to cool down a bit. You see, not only is Aleksander Čeferin a bitch, he is apparently a prime time one. We might agree, or not on his position towards advertisers and that super league issue, but he has a duty to shield the player.
So when I see “Uefa has reminded participating teams that partnerships are integral to the delivery of the tournament and to ensuring the development of football across Europe, including for youth and women”, I merely wonder if he had lost the plot (which could be the case). So as we see ‘partnerships are integral to the delivery of the tournament’ we should remind Alex that the delivery of the tournament is not being a photo opportunity for the pleasure of James Quincey (CEO Coca Cola). Sugary drinks are in part a health hazard and if a soccer player does not condone them, he moves them, so suck that up Aleksander Čeferin, and go cry in a corner! If Ronaldo prefers water, that is his business and not the business of UEFA or Coca Cola. And if Pogba, a practising Muslim objects to an alcoholic drink in front of his face, you have to accept that, one better, if you knew that a muslim was there there should not have been any beer there in the first place. So reading “Teams have been reminded of their contractual regulations and Kallen said disciplinary action was “a possibility”” is quite literally a showboat of bullshit. So show EVERYONE just how much you fucked up and show those ‘contractual regulations’ where players have to take photo ops with sugary and alcoholic drinks and I will show you just how much UEFA failed the players! Oh and by the way, please show the UEFA contract that UEFA signed with Coca Cola, I reckon that there will be a few other issues in there that we will openly and loudly object to.
So whilst you might not like that they moved the bottles, you as president of UEFA fucked it up yourself. So as Martin Kallen hid behind “We are never fining players directly from the Uefa side, we will do this always through the participating national association and then they could look if they will go further to the player, but we are not going directly for the moment to the player”, you Alexander are in the end responsible for that mess and hiding behind legal talk will not shield you, so when we advertise that Aleksander Čeferin and Martin Kallen support health hazards to players, which we see when we consider “People consider sugary drinks to be a significant contributor to many health conditions, including obesity, type 2 diabetes, and tooth decay. Research has shown that drinking a can of Coca-Cola can have damaging effects on the body within an hour” (source: Medial News Today), so do you have anything else to bitch about? No? Good, now go and for the love of god keep your advertisers (sponsors too) in line.