Down the drain?

Consider the two faced approach to the EU. The stage where we see on the BBC ‘Ursula von der Leyen speaks of Europe’s moment’, which is fair enough. So when we see “A recovery fund worth €750,000,000,000 to help tackle a crises” we would not react, in all this we also see how some of this is divided and initially we see that Germany gets €30,000,000,000 and France gets €39,000,000,000, so far it all seems fine and it would be, however the EU can never align or agree on anything, we see that in the Corona numbers where we see 

Sick Dead
France 182,913 28,596
Germany 181,895 8,533

Now remember one does not mean the other, yet when we see optional misreporting to this degree and the media shoves it under the carpet hiding behind all kinds of reasons (elderly and so on) we see that there is a lot missing. Now the amounts might be needed, I am not debating that, yet the stage of who gets how much and why is now open for debate. The involved players have a lot to explain and they might, yet the situation of reporting is missing a few rounds and the fact that this stage is missing in Strasbourg also implies that the funds are set to what certain captains of industry reports, now what governments are setting to stage. Even as we give weight to ‘France reports less than 100 coronavirus deaths for seventh day’, all whilst we see another matter evolve. Places like theconversation.com give a flim flam explanation of extended testing, and better response rates, yet the larger truth is that Germany not unlike France has an extensive rural population, as such the explanation does not hold water (as I made a note of almost 2 months ago), yet in all the article we do not see the one stage that matters. There is no vaccine, no cure and as such the numbers do not make sense and now their economic impact is taking away 30 billion. So why is it down the drain?

Germany ‘suffers’ just like all the others, yet in a stage of misreporting there is much larger stage in play (as I personally see it) and as we go forward from there, we wonder how numbers are derived and in all that the question on what governments need, as well as what captains of industry need is a much larger debate in al this. Even as some hide behind “The increased critical care capacity is also playing a role in reducing fatalities in Germany” becomes a farce, optionally one that was written by government allies. So if one is a farce, the other becomes very debatable. In a stage where a recession was already on the books, the Coronavirus merely hurried it along, last years numbers were very indicative of it and the EU who had to sit on its wallet has a reason to hand out an additional €750,000,000,000, yet the issue is not resolved, the reporting stage is out in the open andas it seems, media is assisting in hiding that part, there is enough evidence for several weeks that implies that there is either no interest or no follow through and all that is indicative of a stage of ‘playing along’. 

This is a much more important and a much harder stage, and as we wonder what game von der leyen is playing but the questions that need to be out in the open are not and it beckons, Why Not?

Now, there is still the debate, am I merely a conspiracy theorist? The data proves me right, you see once you get sick, the mortality rate sets in and it is set to roughly to 6% (all the way up from the initial 3.4%), and Germany is staged at 4.6% which is almost 50% lower, and it is up for debate, because France seemingly has mortality rate of 15.6%. The numbers do not add up, they haven’t added up for a long time and it is not merely Germany and France, they merely bring it to the surface much better, and when these numbers do not add up, what else is faulty? That is implied in the comment “Many including Poland, Hungary, Bulgaria and Lithuania, won’t commit either way until they read the small print” and even as one states that the devil is in the details, I merely wonder what details are getting obfuscated in other ways? So whilst some set the stage towards “the feeling here is it will need a face-to-face meeting between leaders to forge a compromise” in all this, a compromise was needed? Okay, I will go along, yet the stage where 750 billion was a compromise, what numbers were out in the open, and more immediate, the fact that Spain and Italy required well over 75 billion, gives rise to another set of consideration, especially in light of the fact that Romania and Portugal getting less than 20 billion, this whilst Romania is 6th on the EU population scale and Portugal is 11th. Now I accept that the numbers are set around dwindling economies, but if one set of numbers is incorrect, unreliable and debatable, what else is up for debate?

In light of all this, the people who are setting the stage for all this have other concerns, that is my personal belief, I am merely wondering what other concerns there are?

 

 

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Merging greed with stupidity

At times it happens smooth and almost undetectable slow, like watching paint dry. Yet it happens, the greed driven merge with the stupid stricken and the compact new package tends to foil their pound (or dollar) shaped pupils, that part can be seen in the BBC article ‘Huawei: What would happen if the UK ditched the firm?’. It is important to note that this is not about the article, or the writer of the article. So when we see “Huawei’s major 5G rivals are Nokia and Ericsson – two European firms. The networks claim that having three providers to choose from helps them negotiate lower prices” In all this, one could state that this is the first openly stupid statement. Not the fact of it, the fact is seemingly clear. Yet consider that in the time of the Ford Model T, Jaguar released the X series (as is) something that is a lot ahead of the other, why would it be cheaper? Why would it care that the Ford Model T is there? It does not give us more consideration or make prices cheaper, it merely shows that those choosing the Ford Model T as their mode of transportation, is out of business soon thereafter and that is what we face. Ericsson and Nokia are 2-5 years behind Huawei and in that time the 5G fight is fought and those relying on the Ford Model T is out of the race, like that optionally severely stupid MP stating “there were more important considerations”, so what is that? Being the bitch of American greed driven needs? We see the influence of ‘the influence of the Chinese communist party’ yet so far never one clear piece of evidence has been provided by anyone, and it is not just me, people with much higher skills in IT and cyber security are making the same noise. We are flocking to a nation that has been about exploitation and driving iteration. And now that innovation is at their front door, they scream interference whilst not providing evidence. The BBC article is important as we see “Removing Huawei would seriously delay 5G, costing the British economy up to £7bn”, I believe that the costs will be much higher. The losses will exceed £15bn as well as set the economy back 5-8 years and when that happens, others will surpass and others will get juicy service contracts, a stage the UK cannot afford to lose at present. I believe it is time to DEMAND actual answers, to DEMAND actual evidence of communist interference, I feel driven to this because there is no evidence, people a lot more clever than I had already assessed that part. And we need to realise that this is the time when the greed drive should not be allowed to get the stupid to speak up and take the stage. 

 

So when we see ABC giving us ‘British review of Huawei’s inclusion in 5G rollout welcomed by Australian security officials’, I personally merely wonder how many are sucking up to places like Telstra. In addition, unless they give clear evidence on HOW the Chinese government is taking ‘control’ I wonder how many of them will make statements that include ‘optionally could’ and a few other statements that are speculative. In all this, we show that we are all the bitches of American fear of economic collapse and some of them are likely to get nice presents around christmas, perhaps a bottle of wine. The point is not whether they do or don’t, the issue becomes that these steps will hinder our own progress, because that is what iterative technology does and if it was SO important, UK and Australian technology would drive the future needs, not follow others. In the end I do not care who we are following, this government and the one in London decided to be lazy and let others rule the technology, I can live with that, but to exclude technology on unfounded accusations is just plain stupid. Especially when others (who are slightly less stupid) get to take the reigns in mobile communication, when Asia and the Middle East take charge in forward momentum, do you think even for one second that anyone cares what we needed? That is the hidden part of American push, they do not care what we end up with, they merely need their fears of collapse to go away and when that is done they will worry about the next part. Yet at that point it is already too late for us. Is it not interesting that the 5G sales that Huawei offered received little to no investigation? It did not suit the American solution, their economy still loses and we should not care, we need to care what is best for US!

It seems that in that regime those who need to decide for us, seem to rely on ‘the world is too complex for that’ and they go about their personal needs whatever they might be. So all these people who talk on anonymity, when we put them out in the clear we will probably see a very different stage, I wonder who will wonder about that stage and exactly where WE fit in, because I am reasonably certain that in these dark days we have no consideration coming our way. 

The greed and stupid driven people are in a stage where we should demand that they are in the out and open. And I reckon that we are 2 years away from that loud demand from the people, in 2023 as others are taking the 5G lead will push more and more economy their way, that is the moment that we get wave after wave of ‘carefully phrased denials’ and ’miscommunication between officials and consultants’, at that point our goose is cooked in no uncertain ways. 

 

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Open Targets

We all have that point in time when we see a person we know, and when we see that person, we wished we had a paintball rifle, that person is the target. That person optionale did nothing wrong, it is a variant to “Slap your annoying coworker day”. I feel certain that more than one person had me in mind and that is probably why my title as ‘certified psychopath’ gets me out of hot water. Iget it, I tend to be goal driven and I have zero regard for diplomacy (most of the time), yet it also works in opposition. I get annoyed when some boss gives me the run around instead of giving me the direct message. There is nothing as hateful as a manager keeping you on a leash instead of giving the bad news up front, which he has had for 3-4 hours. So wasting time on long rides whilst the short message would have changed the dynamics towards the goal. 

Yet the larger issue is not the manager, it is me. I am aware that I have flaws and faults (we all do), yet I present the flaw as a strength, and that is where things get dicey at times. I feel that I am on the right path, but I also understand that those drowning in diplomacy have a case. In this setting we look at Ubisoft, it is hit hard by the Rainbow Six clone (I would call it a rip off), and Apple and Google are actually in hot waters over the entire setting. This is nothing less than copyright infringement. This is a lot more than a clone, this is more than some copy lookalike. Several people, or better stated, several gamers could not tell the difference ad that is a bad thing. Ubisoft has many flaws, but in the titles they believe, they have pumped cash into them and Rainbow Six is an important IP revenue for them. As such the game Area F2 is a much larger concern and the impact on Alibaba will also be significant. It is my issue here that I fail to see how Area F2 even made it onto the App sites in the first place. And that is before we take a look at the Nintendo app store. There is a larger flaw and even as I enjoy slapping Ubisoft, I am also protective of games and Ubisoft does deserve every bit of protection here. There is a larger stage, not merely of what is missed, but of the things we see that require a larger consideration, apart from Alibaba getting every bit of software scrutinised, before it is allowed online. The larger stage is how can we prevent this larger stage exploding. In today’s stage we see that videogames get the initial 30-60 day joust for revenue and that leads to a 60-120 day revenue boost. Basically Area F2 screwed that up for Rainbow Six and they should pay for it, optionally using the Alibaba credit cards. In today’s stage it will be a massive invoice, and as I personally see it, Ubisoft is entitled to those funds. The stage for Alibaba changes even further when we consider the historic stage that Call of Duty and Medal of Honour had, they looked alike but were different in several ways and it kept both alive. In this stage where people cannot tell the difference between Area F2 and Rainbow Six siege there is a much larger and a different stage. Copyright infringement is not new, not even in gaming, but the fact that people cannot tell the difference is pretty new and very unique, and I wonder what play will be set in motion to stop this from happening again, in all this, I do believe that Alibaba will take a large hit to their value, I personally believe that Ubisoft has all the rights it can to divert damage to its IP and let it all be paid by someone name Ali Baba

It reminds me of an old publishing joke, you see the book ‘Ali Baba and the 40 thieves’ was politically incorrect, it was republished as ‘Ali Baba and the 40 fighters for the Palistinian cause’. I wonder how it sounds when the third edition is staged as ‘Alibaba and the 40 game programmers’, yet in all this it is still early days, I will keep my eyes on the court case, because the impact will be a lot larger than most of us can imagine. The only thing I wonder about is how they got it looking alike so fast, there seems to be a factor of intent in all this, so there is every chance that Alibaba will go to court against the people who made Area F2. 

 

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In anger

Some say that you should never write when you are angry, I do not know if it holds water, or if it is linked to levels of anger, but for now I am livid. It started with the BBC ‘Leading economist warns of 10 years of depression and debt’ the headline is incomplete, but that is on purpose, I will amend that soon. Nouriel Roubini is warning us of a prolonged downturn. Part of that is true, the fact that the debt in European countries is so high that most require 1-2 generations to fix it if they start now is just the start of it. For Japan and America the news is worse, they have surpassed the point of no return to avoid collapse, Greece is in that stage too, but their economy is not that big. So how that suddenly comes down to 10 years is a joke. Now the BBC started the article with ‘Coronavirus:’ that is the part I left off, but the story remains the same, the virus is merely making it worse. In all this I cannot comment on the Russian and Chinese economie, I do not have enough data on either to make any kind of speculation in that area, but there is enough chatter to see that they are not in a good spot either. And then we see the second jab, it was partially hidden, but it was there “Either you use my 5G, or you are using one of my rivals. Therefore there is going tobe a more divided world” he added things like robotics and AI, but the message is clear, to save our economy, we need to lie down with one 5G solution that fits us the best. There is clear American influence there. The problem is that this stage was to be expected, in the light of the downturn, the US is dead scared that Huawei gets any more positive boosts. We see the first in the Guardian ‘Boris Johnson forced to reduce Huawei’s role in UK’s 5G networks’ The fact that the second line indicates that Huawe’s involvement is set to zero by 2023. So Boris is turning out to be merely the bitch of the White House, the same White House that has NEVER given us any evidence regarding Huawei. In all this there is an upside, when (not if) the American solutions collapses and we see the American whining for delays and we get to tally the hundred excuses that they give, we will see that the EU nations ignoring the US stance, the Middle East and Asia will surpass the other nations to a much larger extent. It will end the EU and as theUS collapses due to technology that does not work, the blamers will demand to see the Evidence on Huawei and as there is none, that stage will end Republican domination in the US for decades to come. Yet that is not the upside, the upside is that technology will be in the hands of Asian players, the EU and the US will have to break up all these bullet point companies and atthatstage the actual nerds in the know will suddenly brain drain towards Asia, we will see a new channel of technology fields rise, merely because the stage will have changed in a much larger field. Even as we see the lies on LinkedIn (for example “In this small world where Human intelligence uses Artificial Intelligence to build our earth a better place to live”)  The problem here is that AI does not exist, you can hype it all you can, but deeper learning is merely a small part of AI if it ever becomes reality, So basically, the person stated “In this small world where Human Intelligence is waiting for AI to build our earth a better place to live when AI becomes a reality”, there is no doubt that AI will become a reality at some point and the IBM Quantum computer (which is in its final stages) is essential for making AI a reality, as such the entire headline by Forbes ‘Can the AI Economy really be worth $150 trillion by 2025?’ is a serious one, but I just can’t stop giggling. Even as we see “Research firm Gartner expects the global AI economy to increase from about $1.2 trillion last year to $3.9 trillion by 2022”, now we need to understand that research on all this is not cheap and never free, but the amount of money being pumped into all this all whilst we are in a collapsing economy and it will hit us long before true AI is ready. So who inherits it all? The Forbes article is good and they give good information, but I see it as a delay point in something the economy can no longer afford. 5G changes that and that is one of the reasons why the US is playing the game they are and as I see it, they are losing it faster and faster. 

There is yet another side in all this, Google is still the one that can mostly keep up with Huawei and it is not getting the resources they need to get ahead of the game, even as Google was on par from the beginning, the entire stage is limited as Huawei has the advantage, that is their benefit as an innovative source. The rest is trailing by 3-4 years, that is the impact that innovation brings and the big wigs in London and Washington are clearly oblivious to that part. The entire delay game will backfire and when it does, those who have fully implemented 5G will get ahead of the rest more and more. In this we see that there is every chance that Asia and some nations in the Middle East will be ahead of the EU and the US, collapsing both groups even further. Consider that side in the simplest equation, if you are a developer, will you set up an office in an ADSL2 building, or in one that has a 64Kb modem? The difference between 4G and 5G is that big and it is only worse for those no longer enjoying a head start. So when we see “My AI is making me build better worlds”, we need to realise that it is a virtual fictive stage in something that does not exist. The media will not properly inform us and we see things getting labelled a something that is not that, we need to see that we are losing a battle as we are driven in directions that do not exist, why is that?

Perhaps if the involved Yanks were not as complacent and lazy as they were, they still had the home field advantage, and we allowed for the drive away from true innovation? Why is that? 

In anger we need to accept that we are getting played by people who want to hold onto their cushy lifestyles, and we are letting it happen. We are allowing a stage of misdirected economy leaving us with less than nothing when it explodes in our faces, and it will explode in our faces.

 

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FaceFlu

Yes, we have had Covid-19 v1, we are about to experience version two of that flu and neither of them speak Spanish, so now we see that the BBC is giving us ‘Facebook defends itself over virus misinformation’ less than an hour ago. Why do they have to? Who arrested David Icke over the spreading of the rumour, the false rumour that the Coronavirus was spread by 5G? Who has arrested him, who has prosecuted him? You see in all this, Facebook is fighting this fight with both hands behind their backs and every ankle has a ball and chain bound to it, not really a fair fight is it?

Another article by the BBC gives us that Malaria medication is used as a trial against the Coronavirus, why? Professor Nicholas White from Oxford University is not even sure if it is  beneficial or harmful, so as such does it even make sense to test this on 40,000 health workers? That is quite the trial, I see it as a massive overreaction, now let’s be clear, I did not study medicine, so I do not know, but I am aware that finding a vaccine is 12-18 months away and we are not even 6 months into that timeline. We see all kinds of media talk about frontrunners, with subtle undertones like “very early findings indicate the vaccine is safe and doing what it needs to do” in that path (source: ABC) can we not consider that this is corporate misinformation? Some company no one has heard of sets a record time, a record time that is close to one third? Whilst another source gives us ‘Vaccine experts say Moderna didn’t produce data critical to assessing Covid-19 vaccine’, something that ABC did not give us, or perhaps I missed it. Is misdirected hope not harmful too?

When we see “The Companies stock valuation also surged, hitting $29 billion, an astonishing feat for a company that currently sells zero products” I see that the economy is impacted several times over and all in the light of recession with a flavour of Corona (not the beer). We are so driven to slap Facebook, yet we refuse to slap the media on several fronts. 

We look at the good, we shiver at the bad, but we refuse to valuate and investigate the media bringing the news. How is that fair on Facebook? The media at large also uses Facebook to get the clicks and the views, yet they are not investigated, the balance of events is spinning out of control and we are not looking at what may be, it works for me, I am seeing an optional surge in my IP and I merely have to wait until the new Corona strikes, my IP will flourish because of it. It was never designed to do that, it was merely a happy side effect and my peers are still not looking in the directions I am and it is brilliant (for me), as there is every chance that there is another path that is opening up for me, I rejoice, yet I might have to rely on my nil existing knowledge of the Chinese language, such is life. So as the US senate is delisting China firms with a reference to the Luckin Coffee accounting scandal, I am not aware of it, but I do remember a grocery store named Tesco, how much action did the US senate take there? In 2017 the probe into PwC was called off, so as far as I can tell, we in the west have a lot more skeletons in our closets than China has. As I see it, we have plenty of problems, we do not need to inherit the short sighted, greed driven American ones. 

These are all elements that hit us and they impact our corona lockdown lives as well, because the news that we see, and the media does not care about us, it cares about its shareholders, its stakeholders and its advertisers, and they all need some bogeyman to exist, so that they can move unnoticed, and as flames are created and evidence is absent is several cases, we get handed a bag of goods, one that pleases the media and its three masters. To those four Facebook is a problem and they are making it a much larger and overly visible one, why do we not notice that? So whilst the media struggle for flames goes on, we might notice some news, but we ignore a whole lot more, because we are not informed. 

And there lies the problem, how can we know what we are not told? In some cases Al Jazeera, the BBC, the Guardian, the Washington Post and the NY Times give a decent completeview, but they are all for the most so deep into Corona issues that news slips them all. And that is the stage smeplayers need to have, yet Facebook can change that and they really do not like Facebook. Facebook can adjust instantly and that is what some do not like at present. Will we see another chapter in that? It is too soon to tell, but overall there is a stage where Facebook cold end up playing a much larger role, and if the timing is good the media will cry like a little bitch stating that they lacked resources, the only question that remains for you is how I could see this coming a mile away, the answer is simple, ithas been going on for a while now, yet the Corona virus was not anticipated, it changed a lot too fast for some and Facebook was there, like a tower, merely facilitating for the message and those messagemakers are often not in the pocket of the three controlling the media. It has been this way for years, the Coronavirus escalations are merely bringing it to the surface.

 

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Just say ‘BANG!’

We all laugh and we all seem to point fingers, we all seem to endure the blame game. How governments are bowing to the bully (President Trump) and convict without evidence a corporation and a nation (Huawei and China), yet at the core of it all, we are merely sheep, we bask in the sun as the wolves take one or two sheep, and as long it is not us, we merely watch and remain basking in inaction. The media helps here by trivialising news, by basking in inaction on matters that are reported on, without the need for evidence by howling ‘This was what was told to us, we merely report’. So where are the questions on President Trump, who once claimed that it would merely impact 1.5%? Now that 1.5 million Americans have the disease and 92,000 died of it, where is that 1.5% when it is already at 400% of what was expected, what do we get to see? A president blaming the WHO, stating that China is in its back pocket. Even when we realise that the WHO has no legal rights in any nation, realising that the EU has a massive reporting problem that affects thousands, nope, it is all about the blame game. It worked for Senator McCarthy in 1953-1955, it will work for President Trump too and so far, it seems to work. Yet the problem is expanding more and more. Now we see how people are more often in jeopardy. We see hackers and scammers with Covid-19 agendas, we see 5G blamed by short minded people and again we see EasyJet getting hacked and 9 million people just lost their credit card privacy, but there are voices that are trying to calm us “There is no evidence that any personal information has been misused”, yet they are doing more! “We are communicating with the approximately 9 million customers to advise them of protective steps”, yes how about one singular step? “We have instigated a death squad to hunt down the hackers and put them to death!” Not accepting any excuse from parents that their 17 year old did not know what he/she was doing, not some excuse that it was their first time. Nope, we set a gunto their temple and blow the brains out and televise the event so that others know, their time for cheap thrills is over, they become the cheap thrill. And we will all get notified by the media that this is too harsh, too inhumane, yet that is not the real deal is it? The shareholders and stakeholders pushing the media know that at some point THEY become the sought targets and they fear this.

When there are no targets, transgressors fear what will come and that is the fear they have and we need to drive the dagger home, drive it towards the targets that matter.

Politicians will shout ‘terrorism’ at any event, the media will report that, but they will not report and investigate the proper format of accusations, just like they refused to investigate the accusers of Saudi Arabia. First on a missing journalist no one cared about, after that on a mobile phone of a person who was too rich for his own good and no one properly vetted the evidence, they merely dropped it on the desk of a UN essay writer. The Guardian (and many others) hid behind ‘high confidence’ mentions and other media did similar actions, yet they never investigated it, did they? It was a week of jabs and then it quietly went away, that is what we signed up for and I for one have had enough of this media driven BS.

If we can’t direct them, we can tell them to be quiet whilst we fix things and the benefit of my approach is that in a depression, hackers and abusers don’t really get to have any voice in the matter. Hackers and profiteers in a stage where there are 320,000 dead people, it implies that well over 500,000 are affected and they do not really care about the life of a hacker (well their mommies and daddies do), who cares about them?

That is the stage that is in question, the stage where governments will not set a proper stage, where too many industries abused the situation towards their bottom dollar and in all this a new stage of McCarthyism is created by the current administration, all whilst the media reacts towards shareholders, stakeholders and advertisers. In this the public have had enough and they want to see real action, not what the media and politicians call actions, but something tangible and that stage is now out in the open. 

And whilst the news is all about the Covid fears, we get to see how people like Morgan Wright, a former senior adviser to the US State department as a member of the anti-terrorism assistance program, sees similar issues, he reported yesterday “He is seeing the exploitation of human behaviour on the dark web, mainly through the TOR browser, which allows pwople to obscure their identity, it is a privacy driven status now used by criminals to do with impunity” and in all this it is clear that normal jurisprudential methods are not working, so a death squad is what we need. Perhaps you like the original term better “a CIA wet team” a wet team because of all that blood, and the amount of people demanding this solution is increasing by thousands on a daily basis, this is the result when there is no longer some form of balance, when the checks and balances are taken away and the people are settled unjustly with the invoice that should have been properly taken care of. As such we are bound to see a much less appreciated group of people demanding solutions. This is what the politicians and governments are now facing, a new form of terrorism and it is based on the lack of actions by too many. 

So whilst the media is all about privacy whilst we know we do not have any, we see the larger picture, we demand to see factual evidence, we demand repercussions for the transgressors, a stage we haven’t faced ever before, those who put us in this situations forgot that checks and balances requires some sort of balance, and as that was taken away from too many, we demand evidence on the validity of gravy trains and in that absence these people better show long term results, or a lynch mob is all that remains, McCarthy never learned that lesson, in 1950 6,000 miles was a lifetime away, now it is merely a click and nothing more than a few mere seconds. That will become clear soon enough, it comes with every additional Covid death and every lockdown hindering us, the media forgot about that too, in all this the forgotten parts will weigh against them all, and something will have to give, especially with the US in a $25 trillion debt and one in four Americans out of work, it is a situation that is worse than the combined negativity that the great depression and 2008 meltdown showed, but both together will force a new reality, it is in this setting that a loud mouthed republican was possibly the worst of the worst scenarios that the US has to content with, I am not stating that Russia and China are in better positions, but they can sit on the sidelines whilst the US and partially the EU burns down, their inactions allow for all this, there is no enemy to smite and Saudi Arabia was never an enemy, and the people love a real enemy and as such the hackers will have to do. I think that none of us saw this coming, it was never in the books, but ‘New Terrorism’ will soon become very real and the media is out of bounds on this one, their inactions helped create it. 

 

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Market(ing) Research

I was made aware of a picture that has been around for some time, it is an optional strong image and it can be used in any direction. The byline that was given was “I’m blown away that this diagram made it into a major publication” I personally agree!

The image is what I would call a 2 by 2 image of a clusterfuck that goes nowhere and openly misinforms people. The more important part is that it is based on truthful observation and that is where the cog tends to upset the machine to a much larger degree. It has two rows (very useful and not useful), two columns (Time consuming and not time consuming) and the 4 elements are labeled “Plan, Learn, Ignore and Browse”. So far one would think that it makes sense, yet the image has in each of the 4 elements:

Plan (AI, Machine Learning, Information security andStatistical Programming), Learn (Data Science, Data Visualization, and Business Intelligence), Ignore is for (Predictive analytics, Mathematics, Statistics and Data Warehousing) and Browse is reserved for (Spreadsheeting, Data Cleaning, and Financial Analysis), as such we might consider the first stage, this was made for people in marketing, for people who need to visualize data to give stakeholders a story to hold onto. The idea that some consider that Financial analyses was not time consuming to acquire is a chapter we will forego for now. It is the Ignore part that gets me, You see Marketing researchers are about the story that can be served like a Tiramisu, something that goes down easily with the Stakeholders and shareholders, yet it is the mathematics and statistics that makes them want to ask questions, not something a company wants, they want them to merely eat the cake and fuck off. But topline stories are actual stories, it is the connected mathematics and statistics that gives them the power, yet in today’s market it is an expensive trip to do and many companies don’t do that well, mainly because the statistics might show another side to all this and that is not what they want to tell the shareholders and stakeholders. And consider that a larger firm has taken the time to properly set up a Data Warehouse, do you really want to ignore all that data?

In all this there is a much larger issue. The field of what was a proper Market Research field has been replaced by mere topline storytellers and we call that Marketing Research and it is as I see it  holy useless.

Topline stories sound nice, but without the underlying statistics it is for the most conjecture and speculation but without supporting finesse. It is the merchant that looks at the tally of his shop and speculates on how they will do in the next quarter, yet it is true that to some extent they can do that, but without supporting numbers (from Statistics, and Predictive analyses) optionally cornered in mathematics, it remains speculative. It is like seeing the marketing manager and sales manager plotting out ‘their’ path towards financial success and as regression was coming up short, they relied on General Linear Modelling to fill in the blanks. In my lifetime career spanning well over a quarter of a century in Business Intelligence, I have met 6 people who truly knew the proper way to use GLM (MANOVA in the old days) In the Netherlands Hans Krijnssen and Jos van den Ronden, In Belgium Jacques Tacq, in the UK Jane Moore, and in the US there are Dave Nichols and Tony Babinec. I am not a mathematician, I recognise proper usage, but I cannot use these procedures properly myself. There are more people who know it, yet I met 6 over a term of 25 years, this is a limited field, it comes in various shapes and sizes, but they all have degrees in mathematics, it sets the analysts apart from the marketing researchers. We have become too reliant on short term goals without the essential need to have a long term direction in mind. Most companies took the bait when they were told that short term planning is the moneymaker, but there is also the need for long term planning and testing, I might think short term with my IP sale, but I am up against long term strategists who do think outside the box and that is where a lot do not wish to be, they cannot make the long term turnover, their sales training with their pipeline is all about quarterly growth and achieved sales trajectory, the image merely enforces that view, yet the larger view needs to come from what they would happily ignore. It comes down to the old story, The analyst shows you the essential path, whilst marketing is set like a politician, they make you yearn for the invoice. This now translates into marketing handing you the invoice and the numbers feeding that need for purchase are and remain absent.

How is that solving your need?

I believe that Marketing Research is the most dangerous of approaches in the near future, if they go about it with their limited topline reporting tools, someone up high will ask that one question that cannot be answered and it all falls to pieces, it will do so eventually when the storytellers rely on the short story and the process goes south too fast and the numbers will not give the shareholders any confidence, because that will happen a lot sooner than most sales people are happy with. Let me be frank, there is a market, an essential market in these topline presenters and their software tools, they take away the loads of effort and the required approach to get there, but by themselves they are not a solution, they are a supporting tool and that is where a lot of players go wrong. 

So yes, there is also the stage where the image is supporting a different text, but overall the image shows a lack of insight and a support track towards what I would call ‘deceptive conduct’ or to state it slightly less diplomatic ‘relying on misconception to sell a view to a sale’ approaches that go nowhere in the long run, especially when the people who should ask questions, actually start asking the questions that are implied to be answers, all whilst they are no such things.

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