Tag Archives: Sony

Refraining

It happens, sometimes we need to stop ourselves from acting, from jumping, from engaging. It is not that the action is wrong, it is because it is wrong at that stage. I do not know what pushed the act, yet the stage is larger and as I almost decided to trot on the novel I am still working on, optionally by giving away in another setting what comes afterwards, I was able to stop myself from doing what should not yet be done. 

It might also be the impact that Dracula (the Claes Bang edition) has on me. It was probably the first time that marketing drove me to watch anything. The ad (at https://www.youtube.com/watch?v=tIEr1Pcu03Y) and it is not merely the billboard (which was all kinds of perfect), it was not merely the cast Claes Bang and Dolly Wells are beyond believe, it is the way the story is set, it is a new and novel gander into the path of the undead, all whilst exposing us to all kinds of fears and in this the vampire fear is actually not the worst one. It pushes the envelope and it pushes us all to  surpass ourselves. Yet whilst doing that, we need to refrain from overacting on our impulses. It is a sort of balance between 2 innovations on one side and 4 iterations on the other. We want to be the 2 innovation side, but over reacting, reacting without some level of self discipline and we become mere iterations of the same. 

In this I created an approach to one game in my article ‘Electronic Entertainment Expo 2019’ (at https://lawlordtobe.com/2019/05/10/electronic-entertainment-expo-2019/), yet there I merely considered the approach to one game. 

Yet in the larger stage we create a very new kind of sandbox. Where every coloured ball is a new addition, a new DLC if you must that is added to the game, making the game a lot larger over time, so what I started with the teaching of Islamic religion using Medina as a centre stage, could evolve into another direction, a sandbox game that allows your person to evolve, to increase into a larger game where religion now becomes a segment, as we added new forms of gameplay, we didn’t alter religion, we merely enlarged the stage, a side of exploring, a side of economy, allowing you to get a house (in the game) and interact with others, whilst exploring the knowledge that is given to you, teaching you history and economy in new ways, altering what you know by letting you see what others saw. But in this, refraining becomes a much more essential stone. It is not like some Americans do, adding and adding. Sometimes more is not more, it is merely clutter and the overall experience is lessened. But how to go about it?

This is where QA becomes the essential side of developing any game, in the streaming world we will be able to create more, but it becomes a lot more important to create better and that is an essential lesson a maker like Ubisoft never figured out, not over at least a decade and I have no time to hold their hands, but the right people can take lesson from what I say, they can create and optionally create the right way. And my bonus is that Microsoft is equally not on the learning side, they are all about their azure and it will cost them, the sales of their latest Xbox One series X-file is so far proving me right. Between all the ‘hidden’ numbers, we see that the PS5 has well over 250% more consoles sold than its Microsoft counterpart and that difference is merely increasing. Yes, their golden boy talks a good talk but they are faltering in the field, all about cloud gaming now, optionally deserting the gamers on what they call the most powerful console in the world. There is an acceptable understanding that games need to evolve and that exclusive games take the cake (one Microsoft cake versus 15 Sony cakes), and we see that streaming will be the long term battle, but there they are falling hopelessly behind Amazon all whilst Google remains a player in that field and Netflix is yet to show it serious intent. And as we look at the options out there, they are also optionally restricting their stage and setting. All whilst I (mere little old poor me) came up with three games, one with the optional stage for up to 1,000,000,000 interested players and one stage where I redesigned three AAA+ games in new editions. And why is Microsoft failing? They have seemingly no alternative options to show in any direction. One UK newspaper gave us three hours ago “GAMES with Gold subscribers are getting closer to the official reveal of the free Xbox games for August 2021, but will Microsoft add a new Xbox Series X optimised game to the lineup?”, with all the careful leaks we see, this list is apparently more secure than the Windows source code, odd, is it not?

And these races are important too, you see, these races show the essential gaming experience that streamers can have, the consoles have too many ‘more of the same’ titles, all of them, even as we accept that there are markets and exclusives, but they are not the full range, mere icing on the cake, in a world where the three big cakes are the taste makers, two are too much alike and that is the market where the streamers and cloud games can rule. This why the Google decision on Stadia made no sense and I reckon that Amazon is loving that approach, it gives them a massive advantage. To be honest, I am a little shocked, 2 years ago I had no view on Amazon Luna, they were mostly one of the lot, a position 3 or less, now there is a decent indication that the Amazon Luna could evolve into the second best system in less than 4 years, that is impressive, they have a chance to overtake Nintendo by 2023, Sony will take longer, but if they push innovatively, they could be the ruling system by 2025 a setting I would never have anticipated in January 2020. That is the second marvel of gaming, true gamers are always on the edge of technology, a setting a few makers forgot about. Amazon apparently did not, is it a given, no it is not, but the fact that this stage is entertained implies that Amazon got a lot further than anyone anticipated. 

Is this till about refraining? To some extent it is, Amazon is not alone, even as the story of Microsoft can be dumped overboard, their story remains the same in the end, Google could change if they alter their current course and Netflix remains an unknown for now. So, Amazon Luna has the stage, it is what they do over the next 6 months that will decide how large their cake might be. Google sees (in their search) that refraining is merely another word for abstinence, a big mistake, refraining is halting action, stopping to act, it is also a setting to pause and reconsider, a tactical move to oversee what can be done, what is the best path to go and an optional form of balance between the fastest road and the shortest road, because these two are not always the same. I will need to keep my eyes on Amazon Luna for now, I wonder how close they end up getting to what Sony has achieved. 

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Tome

The age of social networking in its present shape is ending, people are catching on and they have had enough. And the setting on social networking as it is at present is merely accelerating towards non-acceptability. As such, I thought it was time for gamers to have a setting where THEY decide to tell their story. The idea is an evolved idea of Google+, it had most markers right. So let’s start.

Grapes, not grape-juice
We have circles, groups, or as some would call it, a collection of grapes, grapes that become clusters, cluster that grow into vines. Yet at the start there is a gamer, he is the head of his cluster. This gamer invites people into his cluster. THEY and they alone can see his details, they can comment on his achievements, on his games and on his choices. The gamer is central here. Others cannot forward his stories, but on some events (like achievements) they can forward the image into their cluster.

Within the cluster of the gamer is the system, the game and the publishing house. Let’s start at the beginning. The system. 

The system is an auto created cluster. So as the system is (for example) the Amazon Luna, every gamer there will have a Luna cluster. They are automatic a member. Here Amazon can publish all Luna events and the gamer can look into the cluster to be aware of the latest news.

The Cluster
There are numerous clusters, each game will have its cluster and there is the new stage. A person can connect to it, they can view it or they can set it to hidden. The grape can be bright, or dark. In that game cluster, the game maker and the publishing house can keep you appraised of the latest news, it is also a stage where members of your cluster will have their stories, so you do not need to enter their cluster. 

Publishing house
It is the one cluster that you either love or make dark from day one. In this example, if you have Assassins Creed 2, Assassins Creed Origins and Watchdogs, you will have a Ubisoft cluster and all the games that you have will be here as well, but they will also show games that you do NOT yet have. In this case Ubisoft can reach out and inform you that there is news on Tom Clancy’s Rainbow Six Extraction, Far Cry 6, Mario + Rabbids Sparks of Hope, and more. As such you are informed on everything that is and all that comes. 

Why this way?
It is about YOUR privacy, your data goes nowhere you do not want it to go. And in this the publishing houses do not get anything, other than what you agree to in their games, or on the Tome. It will be YOUR choice and your right to do so.

Time
Time is friend and foe, this has always been the case and over the years your clusters become vines and turn it all into a vineyard and there the harsh need to prune your tome becomes optionally essential, You can easily cut games and publishing houses, yet friends are different. When you prune a friend, you also prune yourself from their cluster, it goes both ways. 

The final cluster (at present)

Is the gamer cluster. In the past I was connected to other gamers, usually as we games a game other some games together in multi player mode (Mass Effect 3), that cluster is a collection of person and game. You only share there what concerns you concerning that game and that game alone. You can massage all kinds of stuff, but it will be connected via the game and the person. 

In this trolling and mass marketing is a thing of the past. It allows people to focus on why they are on the system (to play games) and over time it will be a much larger stage of connecting to other players. 

This is what I hoped Sony would deliver and they never did, the PS4 remained a little disappointing in that remark, but nw with streaming games, the streamers will have an advantage to create their own network and connect gamers as well as connect to gamers in that way. 

The systems are making mistakes, and I get it, they think they need to rely on Facebook and others, but that time has passed and to become independent has a larger stage of benefit, they merely need to start seeing the opportunity, instead of the imaginary financial gains the present networks claim to be. 

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Disturbed by memory

We all have that, we all get these thoughts that come from childhood, or from early teenage years and we make some form of connection, but the links are vague, missing and usually incomplete. For me it started today as I was figuring out a few things. I had the thoughts before. The first one was about elemental droids (see image) it was a comic book in the early 70’s, and just now I learn that there was a reboot in 2019. The second was some form of living cars, in part animals. Yet this was well over a decade before the original Transformers were launched as a cartoon. The mind is trying to make links, there is the option for gaming, the option for more. I am not doing to much about it, because it is not my IP, someone did the work, someone is doing the relaunch and for the other part, my mind is trying to make links and it is grasping back to those images for some reason. Just like there is setting where streamers (or Hollywood) would do good to start talking to Don Lawrence, who is one of the creative minds behind the Trigan Empire, as I see the half baked series on current channels, that might be a great catch for whomever scores those rights. 

Yet the creative writing mind of mine is seeking an outlet and the images my mind calls forth seems to be pushing me back to the 70’s, not sure why. It is like the mind found the solution and it is trying to remember the complete story to present to me, but that is merely me speculatively grasping. 

In an era where IP is growing a much larger concern in nearly all fields, as we realise that gaming will represent an amount exceeding $200,000,000,000 by 2023, IP is everything and we already see that only the strongest franchises will survive, Sony and Nintendo have their fair share, Bethesda, Guerrilla and a few others have strong IP, the rest needs to find it or become lost in mediocrity. And they all want their slice of that 200 billion dollar pie. So new IP is where it will be at and at the end of 2023 streaming games will be a massive part of it, games designed to work in client server mode with the client will be as small as possible. And here Amazon Luna has an advantage, with the only unknown player Netflix, who has game-able IP all over the place, so there is the crux. Google is not developing in house and Microsoft seems to rely in their master chief to save them. In that setting the consoles have their market and Amazon Luna has an optional field that could fetch them a massive advantage over the other players, but will they grab it?

We might wonder where they find it. And in all this we see what was brought in 1985-1992, the IP on three systems might not be protected and those owners might be interested to see their ideas push to new levels, there are all kinds of new options, especially in the old alternatives. But that does not stop my mind of thinking up new ideas and new IP. For those in doubt, consider that Jeff Minter brought us the mutant camels and everyone was happy. Yet it took 17 year old Matthew Smith to teach us that Manic Miner and Jet Set Willy were more than ground breaking. Someone had to take a jump into the unimagined. And in all this we ignored a whole range of games, because in those days it as always about the next game, not admiring the current game. That led to the diminished visibility of Andrew Braybrook who would bring the people Paradroid and Paradroid 90, Microprose brought us Covert Action and no one considered where those two could lead us on consoles and in streaming. Even now, some of the games from those days are now making it to Android, they will have an advantage as they develop for streaming systems and those systems will want these games, because the more games they have and the more games that an work in a limited 5G environment, the stronger the pull will be and soon these systems will wake up to the call of number of games and they want that level to be as high is possible with as much quality as possible. In the last 24 hours over a dozen sources are making this claim, as I have clearly made the claim for weeks, for months even. We are now seeing the media waking up, the streaming systems were already on that page, but do they have the IP? That remains to be seen. Yet time will prove that I am right, the moment they make a run for the IP, we will see that they have the sets to make a run on the number three position and they are setting a Hugh yield low impact race. Microsoft paid billions for Bethesda, a good move but there we see less then half a dozen IP, good IP mind you, but still the same IP on other systems and that is the difference, there will be a run on IP that other systems do not have, or not anymore, and the remastered and new versions will be accepted (Mass Effect proved that), yes, Mass Effect is exceptional. Yet the makers relied on that to push forward. Now when one of the players get their hands on a dozen IP’s that can be remastered, we will see systems with over a dozen unique games. If they are good enough, it will make them a winner, that is the game and the winning system will have a much bigger slice of 200 billion than mediocre games do. Sony is ready, Nintendo seems to be ready and Microsoft claims to be ready. So where are Netflix and Amazon? They remains silent and they are having a game plan, they aren’t silent because the media makes it so, they are silent because in the final hours any marketing wave will be 2-3 times more powerful than waves created a year in advance. For me Netflix remains an unknown, Amazon less so and they are off to a good start, will they make the number three position in gaming? It is becoming more and more likely, but it is not a given. And there is more, Microsoft gave us 4 hours ago (via Video games chronicle) “As an industry, I would love it if we came together to help preserve the history of what our industry is about so we don’t lose access to some of the things that got us to where we are today and built this industry. That would be a cool thing.” And we see the intent, but not what happens to the IP, it seems to me that Microsoft wants to claim it all, they fear the setting I gave for some time and now it becomes sort of a race and there is where I get to laugh. I put my IP out in the open, making it public domain, it gives game makers free reign to make gams for Sony and Amazon free, but that also limits Microsoft, and any created game is a loss for Microsoft and as they try to make the historic jump (over time) they will lose out more and more. In a stage Microsoft gives us ‘I would love it if we came together’, yes because that has always been their objective (not really). They want it all under the Microsoft flag, a flag I personally detest because of steps they made in the past. They ignored the players and decided for the players what the players wanted, it is not the right way. So as a gamer I revolted and published IP for all other game makers to freely use, my way of stopping a short sighted giant. And it was easy to do, I had the time and I (hopefully) expect that my 5G IP will get me through, it is all I need. The rest is to make a new stage for gamers by gamers and that stage is highly unlikely to have a Microsoft logo. 

And still my mind is giving me issues with a comic book from the 70’s, I see a little more, but so far not enough to identify why my mind is pushing me there. Irritating!

Yet I do believe that the mind will win and it will show me what I missed (and why), perhaps in my dreams, perhaps not. 

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Birth of IP

I have a few parts, mostly 5G. Yet a few hours ago, all whilst I was considering a few other things, whilst I was watching (again) NCIS, season 1 at present an idea for a new game came up. You see, I have nothing against shooting, I have been a well established CIA wet team operative and killed my share of people in Kabul (Delta Force: Land Warrior), yet I also saw the need for a tactical side and my mind went racing. In all I wanted a new way of tactical thinking which got my mind thinking back to Dungeon Keeper, but military style. I do not want some copy of a good game that someone else made, but the premise was good, so I took another side. Perhaps you all (the older people) remember the game Stratego by Hasbro. When I was young the issue became that the board was always the same, a setting a computer never has. Moreover, we can switch between urban and rural warfare in an instant. But the military mind is always similar per nation. So when we look at the Stratego pieces (as in the image we see the flag, the Marshall, General, colonel, major, captain and so on. But what if we change that setting. We still have a Marshall and a general, colonels, majors and so on. Yet the game had other lacks but not in a bad way, there is a difference on a board game and a computer game, and what was acceptable in 1972, might not pass water in 2022. 

So consider a board, a board that is only partially visible, and pieces that might be there and are not known to what is there. Now consider the settings. An HQ, a Forward base, and the operational stage. The Marshall (flag also) is ALWAYS in HQ, the General can be anywhere. A colonel is set to a stage (in field or in HQ), the majors are in the field and every Colonel has 2 majors, every major has 3 lieutenants. Now consider that every lieutenants has a field. There are the engineers (for bombs, hardware), supply, logistics. There are three spies, one spymaster (HQ) and two spies in the field. 

There are a few more items, but that is it. So how do you ‘beat’ pieces? First the map is one that is generated from a library, so there are dozens of maps (and more coming over time). Now the stage is that we move, but we all move in different ways. So the map is the same for both sides, but the way we move is not, and we do not see how the other side is moving, we can only see a game piece (without seeing the identity, when it is within two places). Now we see the functionality. It is partially the same. Engineers can remove mines and obstructions, a spy can identify ANY piece without the opponent seeing it, it is the only piece that can kill the Marshall. This now gives a new situation, the general MUST move to HQ. One Colonel can become Colonel plus (field general) and now the setting will influence the others. 

The HQ is a different map, the spy remains unseen, only the spymaster can see an enemy spy and when the spy acts (like killing the Marshall) his ‘invisibility’ stops. He can only capture the flag and he needs to leave HQ to win. A spy can kill a spymaster, or can be killed by one. When the spymaster is lost, all spies are lost too. In the field each lieutenant has three sergeants and each sergeant has 6 troops. A troop can be a scout, a rifleman or a third type (still mulling that over). A scout can see any adjacent piece. A rifleman can shoot any scout or a sergeant two spaces away. Yet that is the larger setting. If a Marshall is killed, and line of succession starts general goes up, so does colonel, so does major and lieutenant. Yet anything below the promoted the lieutenant is lost. If succession is not done the enemy until their Marshall is lost will only move one against the opponents two moves. So it becomes a tactical setting that changes. Bombs instantly kills any piece (regardless of rank) moving next to them except the engineer, the bomb is removed when that happens (like in the game). So the game has three maps your HQ and the battle field. The HQ has a few pieces, but there is one catch, the computer moves one piece in any direction every turn, so you cannot create a static setting there. 

I am still working out a few parts, but feel free to use this idea, It is free (a public domain idea) for Sony, Apple and Amazon systems. I came up with this setting in one hour, so if you are wondering why some game creators have a hard time coming up with ‘original’ ideas, I share your concern. 

That’s al I have to offer at 3:30 perhaps there is more to this game soon enough, but I gave the larger lines, time for game creators to get clever programming. 

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The Lawyer wins, the law loses

Yes, it is a stage that we will be seeing soon enough. As the lawyer wins, the law loses and tht is just the beginning. As we see ‘Apple loses appeal in Fortnite court battle’ (source: Australian Financial Review) there is a secondary stage that comes up. It is not immediately clear, but someone gave the reader by Jeff Dotzler in GC Consulting in 2019 ‘Will You Get Sued if Your Business is Hacked?’ There we see “Even though the company was able to restore the records, one of the affected clients, Surfside Non-Surgical Orthopedics in Boynton Beach, sued Allscripts in federal court. Surfside accused Allscripts of not doing enough to prevent the attack or lessen its impact and sued on behalf of all affected clients for “significant business interruption and disruption and lost revenues.”” Now consider that ‘significant business interruption’ can be replaced with ‘game score disruption’, a stage I saw coming a mile away. Epic Games did not  consider the stupidity of their actions and now, should they win they will soon face several, if not well over a dozen class cases. They cannot make some ‘we are not responsible draft’, the moment ANYONE at Google or Apple squeals the setting of the hack and it comes with the accompanied ‘We could have prevented that’ Epic Games is lost, it will cost them billions in settlements and lawyer costs. If you doubt that, consider ‘SolarWinds says unknown hackers exploited newly discovered software flaw’ (at https://www.reuters.com/technology/solarwinds-says-unknown-hackers-exploited-newly-discovered-software-flaw-2021-07-12/), so they just got out of one mess only to land in a new one and these people have a decently simple system, Epic Games will have to spend on protection that is several levels higher and I feel decently certain that it is not enough. The moment any profile is transgressed on whilst there was a purchase, that is the game, loss Epic Games and loose they will, a lot. 

Even as we are told “SolarWinds said the flaw was “completely unrelated” to last year’s hack of government networks”, it will not matter, another flaw is found and there is every chance that more than one will still be found. In this Forbes gives us ‘Why SolarWinds Is The Wakeup Call No One Heard’, it comes with “everyone talks a good game, but the very structure of American (and other businesses around the globe) makes it nearly impossible to, for example, deliberately and significantly reduce EBITDA to prepare for cyber warfare” and when you consider that EBITDA is Earnings Before Interest, Taxes, Depreciation, and Amortisation. You see the problem, it is not all, it is earnings before interest and depreciation that bites, earnings before interest is all earnings with cost diminishing this and too many corporate players tend to cut cost. In some cases they have no choice in the cloud a lot does not matter but it is transgressed on (according to some numbers) for almost 90%. And when you add that Amortisation is merely anther view of  depreciation the path is clear. Steve Andriole also gives us “The number of severity of cyberattacks will explode in 2020.  Cyberwarfare has now levelled the playing field in industry, in government, and in national defence:  why spend ten or fifteen billion dollars on an aircraft carrier when you can disable it digitally?” You think that this is about defence? Do you have any idea what 50 million whining gamers can do? EVERY ransomware player will target Epic Games and with an open Android and iOS setting they will succeed. I saw this when this all started in 2020 within 5 minutes, the short sightedness will hit Epic Games and others in a few ways. Think I am BS’ing you?  Consider that several sources gave you a month ago “Hackers Stole 780GB Data Including FIFA 21 Source Code in EA Hack” and EA has been in this game a lot longer than Epic Games has been. That is not evidence, but it is a setting that we need to consider and when Epic Games loses that data the class actions start, and it is not something that they can keep quiet (apart from that being a crime), the people will talk and the parties involved, including government parties will find a nice letter making claim to financial losses. The law source (see above) also gives us a link to the Ohio Data Protection Act. There we see “Under the law, damages cannot be imposed if a state court finds your company had a reasonable cybersecurity plan when a breach occurred and followed it to the best of your ability. Or, as the legislation puts it, the law is “an incentive to encourage businesses to achieve a higher level of cybersecurity through voluntary action.”” In this I offer ‘reasonable cybersecurity plan’, was it followed through? Was there a backup if it fails, was there consideration for cross platform transgressions? In this last part I offer to the older programmers 

IF(clipper)
  
ELSE

   …
ENDIF

Those who know will nod and consider what else Epic Games and others have forgotten, what happens when someone exploits a Sony flaw over the entire system, and at that point these companies have little to no protection. 

Which gets us to ‘when a breach occurred and followed it to the best of your ability’, but the suing side will argue that the breach could have been prevented on day zero, or even day -1, which will be their way of saying that they opened the system when they were not ready and that is another billion in class actions right there, and I agree with the stage that there will be enough cases that have no bering (just like the loot box cases in the media), yet Epic Games will have to hand to their lawyers to investigate them all, the hours alone will rake up millions and that is merely year one. The lawyer wins his bread and butter for a year (at the very least) and the law is up the creek without a clause. The law was never ready for this, so the going will be good towards the coffers of Epic Games, a looting box that requires time, not money. 

So when we go back to Forbes and consider “When I took the results to the CFO (to which technology weirdly reported), his only question was, “what’s all this going to cost me?,” which of course was the wrong question.” We see there setting, but I wonder who gave that same question to the Chief Legal Officer (CLO) with the question ‘What will this cost the firm?’, a question that he can decently predict when he considers 1-5 class actions and that result has to be scary and any consideration of future profit goes straight out of the window, not merely the legal costs, marketing will have to offer a whole range of products and services to stem the tide of people leaving for the next safer harbour, the most dangerous of all settings, and that is merely the beginning of year one as Android and iOS stores open. Forbes also gives a reference to Andy Greenberg (Wired Magazine, 2019) said about why governments have been unwilling to deal with cyberthreats: “More fundamentally, governments haven’t been willing to sign on to cyberwar limitation agreements because they don’t want to limit their own freedom to launch cyberattacks at their enemies.  America may be vulnerable to crippling cyberattacks carried out by its foes, but US leaders are still hesitant to hamstring America’s own NSA and Cyber Command, who are likely the most talented and well-resourced hackers in the world.” And this is not a government setting, Epic Games will be hit be greed driven and vengeance driven hackers as well as organised crime, a %5 billion company? With the state of cybercrime convictions? They are definitely on board. A stage Epic Games could have prevented from the start, but someone saw 30% of $5,000,000,000 and did the math, but whoever did the math was not ready for the tidal wave they would be inviting through that choice. In this, Forbes had one more gem, it comes from Nicole Penroth and ‘The hubris of American exceptionalism’, when we see “More hacking, more offence, not better defence, was our answer to an increasingly virtual world order, even as we made ourselves more vulnerable, hooking up water treatment facilities, railways, thermostats and insulin pumps to the web, at a rate of 127 new devices per second”, now consider that Fortnite is on Windows, MacOS, Switch, Sony, Microsoft, iOS and Android, they drew more than 125 million players in less than a year, do you think that there will be no flaws? And how many devices a second will that add to the equation? Do you have any clue what level of protection is required, even as Sony, Solarwinds, Nintendo and Microsoft have all been hacked even though they had nowhere near that level of complexity required. This was a dangerous situation from the start and gamers will soon have to seriously consider to remove any program that has an ‘open’ store, the cost will be too high for a lot of them. 

And that is not all, as Nicole spoke about ‘an increasingly virtual world’ the danger that open stores will mean that you either have a dedicated computer, or healthcare and safety products will not be considered to be insured in your house, when that happens we get a whole new level of nightmare, I can only imagine that setting, but I am clueless as to the impact, we cannot oversee that, not with an evolving IoT and 5G evolving before our very eyes.

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Chook Chook thinking

Yes, I could have said ‘train of thought’ but that would be too obvious, wouldn’t it. The thought came from two articles. The two articles set my mind in motion and they are not related in any way, other then the provider of both articles which is Reuters. The first article (at https://www.reuters.com/article/us-china-regulation-tencent-m-a/chinese-antitrust-regulator-blocks-tencents-5-3-billion-video-games-merger-idUSKCN2EG029) gave me ‘Chinese antitrust regulator blocks Tencent’s $5.3 billion video games merger’, I have nothing really to add, other then the thoughts I had wondering what the antitrust regulators were thinking. I am not saying, or implying that anything wrong was done. The ‘official’ version is “Antitrust laws are statutes developed by governments to protect consumers from predatory business practices and ensure fair competition” that is the official version, unofficial it is that competitors use their version of the excuse “to protect consumers” into a version of “stopping competitors with actual innovative inventions to get the upper hand over their need for revenue (read: greed)”, Google has been the most clear victim but they are definitely not alone. In the article we see that it is about Tencent Holdings Ltd’s and the merger of Huya and DouYu. If the merger goes through we get a setting where their combined market share in the video game live streaming industry would be over 70%. So I am not sure what to think, I do not know whether it is valid or not. It was merely an article that  got my attention. 

The second article is ‘FTC extends probe of Amazon, MGM deal’ (at https://www.reuters.com/article/us-mgm-m-a-amazon/ftc-extends-probe-of-amazon-mgm-deal-source-idUSKCN2EF2EF). There we see “Amazon.com’s deal to buy movie studio MGM for $8.5 billion is headed for an extended probe by the Federal Trade Commission, after a source familiar with the matter said on Friday the agency had issued a second request in its review of the merger”, so there is no connection there, and there will not be one. But the two articles made me think on what else Amazon could do. They do have the inside Track at present and if they push they could do titles that all others are not considering. To see this, we need to go back to 1983 then ‘Dragon’s Lair’ took the breath away from nearly everyone who saw it, it was an arcade machine and a laserdisc. No one had done it before and it took the cake, now on streaming no laserdisc is required, with MGM, Amazon has the option of launching a whole range of interactive movies. James Bond might be the most visible one, but when we consider the size of their IP which also includes the Hobbit, TombRaider and a few others, we can see that interactive movies have an option, and Amazon will own it all. The larger station is not merely interactive movies, but it is a play style that Sony and Microsoft added to their games, they merely forgot to make games like that. They did nothing wrong, they added flavour to their games. Yet Dragon’s Lair showed that a game like that is possible. In 1995 Tia Carrere added to this with The Daedalus Encounter, it started on 3DO but it did get on PC on the early age of VGA and CDROM systems with often no more than 300KB/s. Now with the consoles and streaming systems coming we can do a lot more and now we see that Amazon might be holding on to a lot more and even if the FTC tries to block it, it is merely a temporary setback, Amazon has the inside track and when the others consider this they might wake up and take old ideas into innovative new internet streaming highways. 

As I said, it was merely a train of thought, but so far the others aren’t showing their actions and that is before Netflix steps into the ring, consider what they have and what they would be able to push for, the innovative player takes the cake, that has been proven by Sony and by Microsoft in the past, and with the bar set to $195,000,000,000 in 2022, do you think that the innovators are going to let slip any sliver of a pie that big? What are you thinking?

As stated it is merely a train of thought, but is it that far fetched when you think of what we can now achieve?

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The Wheel (reinvented)

I happened to stumble upon 9 to 5 Google, with all kind of non-Google news. The article (at https://9to5google.com/2021/06/25/bandwidth-xbox-game-pass-and-amazon-luna-announce-july-2021-game-additions/)

We see titles like:

Banjo-Kazooie: Nuts & Bolts
Tom Clancy’s Splinter Cell Conviction
Saints Row The Third: Remastered

Some of them are really great, but I am missing something, a new dawn, an actual new dawn, a setting we have never seen before. I am a little bit surprised, none of them have anything really new. I am not talking about new games, new titles, new originals. I am talking about a new stage of gaming, cloud gaming made it possible, so what is stopping them? I even dropped a few ideas in previous articles (go look for them). Cloud gaming allows for a new stage, so why do we see the same stage props that we saw on PS2, PS3, PS4, Xbox, Xbox360, N64, Wii even Nintendo Switch. Cloud gaming allows for a different station a larger setting with optionally a private set social media option, none of them are going there, they all seem to be much more relaxed in reinventing the wheel. None of them show us a station that is actually new. Perhaps it is still to come, but it is day 1 where you show that you are not the sheep or it’s herder, you are new, you are unique. So why do they not see that option? I am pondering it, I actually do not know. But to see some level of herd mentality is a little disappointing. Will it be up to Netflix to teach them that? 

The Amazon Luna has a refreshing amount of new games, yet there is an overwhelming presence of Ubisoft, not that this is bad. There are plenty of titles I never saw before and that is good, but so far cloud gaming shows more of the same, nothing refreshingly new and that is a disappointment. And with Luna starting at $6 a month and Ubisoft+ at $15 a month Amazon will soon need to reconsider what they have (without Ubisoft) and see how they are different from Google, Microsoft and Netflix. Being different is at times scary and it does have its own unique set of challenges. Yet we have seen how exclusive games make a console, Xbox proved it, Xbox360 continued it, Xbox One wasted it. Playstation 1 through 5 have shown that exclusive games make the difference and Nintendo did this as well. Now consider that cloud gaming is more than a console, it offers a few unique settings that others cannot offer, the cloud gives the makers a unique advantage, so why was this not drilled on? Why was that source not tempered into a powerhouse? 

Cocoon (at https://cocoon.com) shows a ‘new’ kind of social media, not unlike what Google Plus offered. It seems that none of them adjusted those two ideas in a stage where the gamer can talk to friends, can optionally open up to talk to fellow gamers of a game. All options were there and it seems no one took that. No one took the idea that games can have a larger impact on more settings and it seems to me that these makers are all about others doing the work and no innovation comes forward. Achievements can be traced back to 1982 (Activision) and we have seen the evolution on systems, yet as far as I can tell no one in cloud gaming land had the idea to evolve that into something more. It was the Xbox360 that had the last evolution, it was Ubisoft that reinvented the badges and none of them took it to the next step, so why would anyone consider cloud gaming when we see: “Cloud gaming enables you to play games on devices you already own, without the need to purchase a gaming console or gaming PC” yet if we already have a gaming solution, why go there unless it offers more and in this I do not mean the same games and more games. Cloud gaming needs more and so fr I see none of this happen, I left the ideas months ago and so far none seem to be clued in on what others seemingly throw at their feet. At best we are most likely to get a ‘we are looking in that direction’, which is like marketing telling Jaguar that they are waiting for more customers, it is innovation that drives a system to customers, when innovation is absent the customer merely looks form a distance and considers ‘I can already do that. It is innovation that drives the games, the hardware, the technology and from there the customers flock. Yes there is an equal chance that they distance themselves, but the true innovator can see the chances that are out there. So what is keeping them?

Consider that we see Ubisoft+ at $15 a month, yet on consoles Amazon (the dot com version) offers the Division for $10, The Division 2 for $13, for Honor $12, the Crew $15, Black Flag $11, and in this case the subscription only pays if you pay more than one new game every month, so how long until the mediocrity of Ubisoft games (and its glitches) gets to you? Yes, it seems interesting when you consider the latest games, but still, you break even in month two, after that the cost continues and any delay will set you off, that is the setting we all ignore and their marketing hopes we ignore it. And when we take notice of Android Central and with “Ubisoft is dedicated to cloud gaming, specifically Stadia and Amazon Luna, and that was reflected in numerous announcements”, so what happens when they service the consoles, PC’s, Stadia, Luna and xCloud? What happens when patch after patch is required? How happy will you then be? This is not on Ubisoft, this is the cost of doing business and I expected that Stadia and Luna were ready, yet all I read is that there is a ‘more of the same’ approach and games alone will not get you there. Luna has a fair amount of titles that I see nowhere else and as such they have an advantage, but none of them took the environment to the next level and that is a bit of a disappointment, and there were options. There were ideas that I (others too) threw out there for them to pick up and they did none of that. Perhaps it is not the mission statement (which already cost one firm billions), perhaps it was not their technology, which shows us that they were optionally not ready and there was no brainstorm on what else is possible and that is the foundation of ANY game. 1984 gave us (unknown to George Orwell) Elite, Ultima, Archon, Spy hunter, and Lode Runner. Some of these games still have a following today, some of these games reinvented themselves (Elite Dangerous is the most visible one). They all set a new standard, the hardware evolved and now we see the makers of that hardware show us that they can do it using our PC, MAC, Console. But they had the option to give more and they seemingly neglected that.

New hardware that brands ‘itself’, yet they ignore the path of awareness. When we look at awareness, perception, and cognition we see mere words, but any market researcher will look deeper and the makers of cloud gaming seemingly learned nothing, not even from their marketing department. Perception without awareness, cognition without perception and awareness with no lead towards cognition. Three elements that they do not connect but that is the larger mistake, one leads to the other. It is almost a Pokemon setting water beats fire, grass beats water and fire beats grass, yet what do we get when we reverse that? No one looked at that part and in the Pokemon setting it does not really work, yet in consoles we see what lacked (even though there was a hidden hint with Sony) they never pushed through, now cloud gaming has the opportunity to make it all a reality and it seems that they are not doing that. Perhaps Netflix will and make a clean sweep, or perhaps Nintendo will. We cannot tell, but the one that does will have a massive advantage, a place where others seemingly dreaded to go, and now that setting changes the game completely. Yes number one and two will remain the positions for Sony and Nintendo, but the number three (most likely Amazon Luna) is not secure, so the one who innovates the cloud the most will head for position three with the option to gain and optionally overtake position 2. Will that happen? I cannot tell, because Nintendo has been innovative and it has a massive advantage, even before their second version is out. Yet personally I feel that one thing is clear. More of the same will not hack it, not in this economy of people trying to pay their bills, unless there is a massive upside the consoles will remain the largest players in game land. That part is almost certain. There is a clear space for cloud gaming, but not in the ‘more of the same setting’ not for 1-2 years to come. 

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Your data or your life!

It is not the dream, not this time. I was persecuted by a Construction AI with diminishing reality capacity, but in the humour side there were a few criminals trying to get away with a golden car (like Goldfinger) and they got in the middle, so there. No, today is about Ransomware. Reuters gives us ‘Ransomware breach at Florida IT firm hits 200 businesses’ (at https://www.reuters.com/technology/200-businesses-hit-by-ransomware-following-incident-us-it-firm-huntress-labs-2021-07-02/). Like the solarwinds issue we see “The attackers changed a Kaseya tool called VSA, used by companies that manage technology at smaller businesses. They then encrypted the files of those providers’ customers simultaneously” and no one, most visibly the media is asking the questions that needs asking. The Microsoft Exchange issue, the Solarwinds issue, now Kaseya. We understand that things go wrong, but as I see it the hackers (read: optionally organised crime) have a much better understanding of matters than the lawmakers and police do, we see this with “encrypted the files of those providers’ customers simultaneously” and that is before we consider that ‘an American software company that develops software for managing networks, systems, and information technology infrastructure’ has the kind of security that can be trespassed upon. And why do I think this? It is seen “The attackers changed a Kaseya tool called VSA, used by companies that manage technology at smaller businesses” and contemplate the issue that this had been happening for the last 5 months. A lack of larger systems as well, and all this continues as the law is close to clueless on how to proceed on this. We see statements like “In their advisory and further incident communications, Kaseya said that only a few out of their 36 000 customers were affected”, yet CNet gives us “REvil, the Russia-linked hacking group behind the attack on meat processor JBS, is linked to the Kaseya attack, The Wall Street Journal reported. Security firms Huntress Labs and Sophos Labs have likewise pointed to REvil”, which gives the law the problem that a member must be a proven member of REvil and that is largely not the case, moreover they have no clue how many members are involved. When one player gives us “We are in the process of formulating a staged return to service of our SaaS server farms with restricted functionality and a higher security posture (estimated in the next 24-48 hours but that is subject to change) on a geographic basis”, all whilst one of the victims is the largest grocery store in Sweden (COOP), the setting of “only a few out of their 36 000 customers” becomes debatable and it will affect the retail stage to a much larger degree, especially when you consider that they are cloud based. I stated in the past (based on data seen) that 90% of the cloud can be transgressed upon. And they are all servicing the larger stage of people dealing with IT requirements on a global scale. Now consider that cloud systems remain largely insecure and beyond the fact that ITWire was giving us “SolarWinds FTP credentials were leaking on GitHub in November 2019” and it was a direct results from someone who thought that ‘solarwinds123’ was a good idea. Oh, I remember a situation involving Sony and stated that there might be an issue that someone (I implied the Pentagon) had a router with password ‘cisco123’, I did that in ‘The Scott Pilgrim of Technology’ (at https://lawlordtobe.com/2019/05/23/the-scott-pilgrim-of-technology/) in MAY 2019, and did anyone learn anything yet? It is now 2 years later and still we see these levels of transgressions? Some might say that IT firms are helping REvil get essential revenues, some might say that these IT firms got themselves in this mess. So when we look at some firms relying on ‘Five years of experience for an entry-level job’, or perhaps “Any of the following will be grounds for immediate dismissal during the probationary period: coming in late or leaving early without prior permission; being unavailable at night or on the weekends; failing to meet any goals; giving unsolicited advice about how to run things; taking personal phone calls during work hours; gossiping; misusing company property, including surfing the internet while at work; submission of poorly written materials; creating an atmosphere of complaint or argument; failing to respond to emails in a timely way; not showing an interest in other aspects of publishing beyond editorial; making repeated mistakes; violating company policies. DO NOT APPLY if you have a work history containing any of the above” (source: Forbes). All this in a stage of age discrimination and narrow minded thinking of HR departments. Yes that is the dynamic stage of people that have bad passwords and a stage of transgressions. So whilst we might think it is a stage of ‘Your data or your life’, there is a larger stage where the law has a bigger issue, it has the issue of IT firms cutting cost and having a blasé approach to the safety of their systems, and more important their customers. And whilst ABC New York gives us “The number of victims here is already over a thousand and will likely reach into the tens of thousands,” said cybersecurity expert Dmitri Alperovitch of the Silverado Policy Accelerator think tank. “No other ransomware campaign comes even close in terms of impact” (at https://abc7ny.com/amp/ransomware-attack-4th-of-july-cyberattack-kaseya/10859014/) we see a first stage where the statement ‘only a few out of their 36 000 customers were affected’ is as I personally see it marketing driven panic. And that is a much larger case. I get that the firm hit does not want too much out in the open, but between a few, 2% and optionally a stage that could go beyond 27% is a setting too many are unable and too uneasy to consider. And when we see that 27%, do I still sound too ‘doomsday’ when I state that there is a much larger problem? And when we see the media go with ‘MSPs on alert after Kaseya VSA supply chain ransomware attack’, all whilst I stated a few issues well over 2 years ago, they should have been on the ball already. I am not blaming the MSP’s, but I do have questions on how their systems are so automated that an attack of this kind (the stated 1000+ customers hit) all whilst some sources state 50 MSP’s, there is a stage where triggers would have been there and the alarms were set to silent because some people might have thought that there were too many false alarms. This is a different stage to the larger playing field, yet I believe it needs to be looked at, especially when the damage can be so large. I am not certain what work lies ahead of the hit customers like COOP that had to close down 800 supermarkets, but in all this something will have to give. 

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As updates go

I got a few messages on the previous article named ‘Perception is merely the start’, several readers had a hard time comprehending this, and off course it is my fault. Well, OK, I will accept that, yet I also assumed a few people being ahead of me in a few regards, so the fact I had to explain this was a little weird, but OK, fair enough. It seems that those in several industries were in the dark of a few items there, so here goes.

Perception
The perception circles are a stage where we go from what we perceive to what is unknown, in middle is what we are aware off. Some put that in a different order, yet perception is the larger circle. We perceive and within what we perceive (complete awareness), there is hat we are merely aware off (partial awareness) and the inner circle is what we do not know. People expect it is the other way round, but this is from niche to speciality. For example, we perceive a firearm, we are partially aware of the calibre, we are partially aware of ammunition, spare parts and cleaning kits of a firearm, yet the parts and specific spare parts of  firearm is unknown to us. The same is applicable to games. We are aware of a type of game, we are partially aware of objects, scripting, optionally programming, yet we are in the dark of programming itself. And this repeats itself when we look at the larger approach of cloud gaming and optional other tools of gaming (like Google Glasses). We see the elements, but we do not see how they interact, not precisely. 

Assessment
Then at some point I mention “In a simple form it is about Awareness, Perception, Recognition, Identification, Assessment and Proper response.” In the second graph, we see how identification and assessment goes, now we see that it does not go from the outside inwards, it goes from the unknown to the perceived. This might seem weird, but the brain goes the other direction, we auto label what we know until we are left with the unknown, but the assessment setting goes the other way, the brain merely discards all the steps according to what is known, that is the first issues we see in AI, I left it to linguistic sides, but the AI has a larger problem to identify, because it never learned to learn. Our brains got that from creation (and childhood), we learned to learn and that is our benefit, yet AI (what sales people call AI) relies on deeper learning and AI, when it crosses the unknown it is lost (until the programmer adds options as wide as possible), there is the larger setting where games fail. So we need to set a larger data pool and when we add additional signals we get a level of immersion, it is a data overload and the brain now takes over, it will use what it comprehends and relates to, we enter the game on a deeper level and it seemingly overtakes our sense of reality, because we are vested in THAT game, as the brain has less time for what is around it, we seemingly forget about it until we are yanked out of the game. An example is to see ourselves as a horse in traffic, we are aware of traffic as we have a wide perception, but now )as a horse) we are given blinkers. Their function is to limit vision “a piece of horse tack that prevent the horse seeing to the rear and, in some cases, to the side”, we can get that same effect with other means (like the Google Glasses), as the brain gets more info, it drops what is not relevant, as such the real world falls away. Now, it is important to realise that my model is imprecise (or incomplete). In the assessment stage there are levels of verification that we do automatically. Consider that you are walking and you see a sign stating a time (3:30), yet when you are closing in, you suddenly realise that it was 3:38, the brain verified what it saw again and again until there was clarity, we forget about these automated processes and that is where AI also fails, when it has the data, it is assumed to be correct and on point of what we require, yet when we grapple back the ‘Yo mama’ expression, the AI cannot tell when it is about your mother, a formal declaration of defeat, or a joke. It never comprehended what was real, the programmer never taught the AI and there are waves of missing data pointers. The part we are often given is linked to deeper learning and there we see a lot of good (really a lot). In this Saga Brigs wrote “You can’t search for something you’ve already found, can you? In the case of deeper learning, it appears we’ve been doing just that: aiming in the dark at a concept that’s right under our noses” and that is the problem, an actual AI has the wisdom as a situation approaches, our brain does that, it has that ability, the computer does not. As such it leaves a lot blank (optionally a lot to be desired), yet our brains pick up on a lot of that, hence my anger at Ubisoft and their embrace of mediocrity. Yet as I see it, if we give the brain MORE to deal with, like an HUD in Google Glasses, or something similar, that game changes, the blanks (as our brains see it) fall away, we get a lot more and the brain is now fully engaged, the effect, or immediate effect becomes that the game is seemingly a lot more immersive. So what we perceive increases by factor N, as such the game becomes (seemingly) a lot more rewarding to the player. 

Validation
This now gets us to a model you will have seen in all kinds of versions before, it is validation and verification. Yet in this setting we see Verification (A), where we control what we see and we either confirm what we see or we let the brain think it is doing so (through a second display like the Google Glasses), as it does this it involves a larger stage to immersion, yet this alone will not do this, the other side it gives us Validation (B), it is a bird? (Superman), is it an enemy? (AC Origin), and that list goes on. On the other side it is where we are, where we go and the consideration that we are on the right track, in the middle is the neat stuff. It is the system, the deeper learning, or perhaps a better stage is the data we are given, yet there is an upside and a downside. The upside that if there is data, it will always be correct. Yet our brains have always been in a stage of checks and balances and if the test and the data is always 100% correct, the brain becomes less and less convinced and the model fails in a game. Checks and balances are missing too often and that is where it goes wrong, so if we give the brain more to do it takes longer for it to catch on, the immersion os more and more complete. And these three models are always active and always relating to one another in some form, so as the brain is given the specific item of some table, it shuts down in disbelieve, nature is never perfect and that is where the game goes wrong, the brain was no longer convinced. That is the setting where cloud gaming could become the next thing. We had the provide stage, we knew nothing (Atari 2600), we moved towards seek where we learned what was out there (Atari ST), we entered connect to what we were playing (Playstation 2+3) and now we enter the imprint stage where the game imprints its brand on our needs and desires (Playstation 4+5, Cloud) and this is where the cloud becomes (optionally) more. 

All this was part of yesterday and the developers and IP people should have been on this page long before I put it out here today, so that is where we are now and that is where gaming can go in 2022-2023, will it? It depends on the stage of immersion they are banking on, I reckon that consoles will take longer because of the model of software, but cloud gaming (like Amazon and possibly Netflix) can go further, it will be about a lot more than merely the graphics and the story, I wonder if they are ready for that.

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Thought for imagination

Consider the next setting, I am in the Harrods foodcourt, I feel the meat-pie as my right hand caresses the side pf the pie, I see two small basins of ketchup, I grab the knife in my left hand as I slowly use the sharp knife to cut a part of the left side of the pie. I cut through the pastry and the what I think is minced meat. It looks a little dry, but the overwhelming scent of fresh and warm meat enters my nostrils. I add a small bit of ketchup to the pie. The slice is cut in half and I slowly eat the part on my fork. My senses overwhelm with the spices in the meat, the pastry and it does not taste dry, it is an amazing experience and this is merely the first bite.

All what you saw before is true, all came from my imagination. You see I have had meat pie in the past and I envision what might be the perfect meat pie. I have been to harrods twice, but I never set foot in the food courts. Not for any particulate reason, I just never got around to it. I hope to do so in the future, but that will be part of the future that I see, or it might never happen. This is life. So what was this about?

The train of thoughts started a little while ago and that train entered the station again when I stumbled upon same article today ‘Netflix reportedly plans push into video games market’ by the Guardian (at https://www.theguardian.com/media/2021/jun/02/netflix-reportedly-plans-push-video-games-market). The thing that got to me was “Streaming company said to have approached game industry executives with project at early stage”, one could argue that they kill their own project by approaching Ubisoft, Ubisoft has another setting of needs and their product is what I personally would call ‘faulty at best’. Yet it is not all bad news “Netflix has been approaching senior game industry executives about joining it to lead the creation of a subscription games service, according to reports from the tech news site the Information and Reuters”, is the right sentiment, but as I see it, the safest route is to take the route Apple is seemingly taking. Games absent of in app purchases and absent of advertisements. These two elements will spell a much larger stage of doom on the industry than you know. Places like Android and iOS are now filled with phrases like “These ads are driving me insane, every level again”, and it will not be long until people have had enough. Then there is the stage of deceptive conduct in advertisements, a decently new approach to getting people to install your software. But these two elements will have a disastrous impact on gaming soon enough, and it will hit Apple as much as it will hit Google. Then there is the competition, Amazon did a lot better than I expected it would. I (personally minded) thought that it would be an easy win for Google, a tech maker if ever these was one. And it is ahead of Amazon, but I never expected Amazon to be this close to Google in the first place, as such the Amazon Luna remains in the race and there is an element that might not make Google the winner in the end. Google’s approach to exclusive games is not that impressive (as far as I can tell, they have none), Amazon Luna has acquired the knowledge it needs to make that difference. And the article repeats my thoughts towards gaming, with “However, the new offering is at a very early stage, with executives focusing on Apple Arcade as the potential competition. Users of that service, exclusive to Apple’s iPhones, iPads, Macs and AppleTV, pay a flat monthly fee of £4.99 for access to a library of downloadable games, spanning genres and target audiences. Apple sets strict rules on developers, banning them from monetising their games through in-app purchases or advertising, in order to try to keep Arcade a premium service” is the right move, but they made one mistake, a big one, there is no mention of the Amazon Luna and the Luna is in a primed spot to become the number three system behind Sony and Nintendo (yes, I have written off Microsoft to remain a competitor), so even as Netflix has the advantage of a subscription group that makes the head spin of all streaming gaming solutions, good games is where it is at, innovators and makers of original creators that is the winning combo and Netflix (might or might not) move into a field where it is not certain it will become the third position player, or what they classify in the Tour de France, the polka dot player. On the plus side (from my point of view) it will soon thereafter reduce Microsoft to the 6th position, behind Sony, Nintendo, Amazon, Netflix and Google. So as I see it, their investment $7,500,000,000 investment in Bethesda goes tits up and Bethesda is not to blame, the board of directors at Microsoft is. 

I remain a Sony person, hence my Playstation remains on its pedestal, I would say right next of the shrine of Panigale, a Ducati shrine where the executives of Ferrari, Lamborghini and Maserati come to pray for inspiration, OK, there is no Panigale there, because I could never afford one and I am not a racer, but engineering perfection can be recognised by plenty of people, so there! Yet the stage is given, inspiration comes from excellence in creativity and that is what a good gaming provider offers. I wonder if Netflix is considering what they need to do to get there. Microsoft merely bought the IP out there hoping it would thrust them there, but they had too much against them, like the most powerful console in the world that has nothing to offer (at present). They might in the future, but with all the bad decisions haunting them, all whilst Amazon is already on the run towards an upcoming third position, they might not be in time to make a real difference anymore. All this whilst they are trying to bash xCloud streaming everywhere. They become their own worst enemy and when it happens, the people will not trust Microsoft, I see elements of that everywhere and they, what I personal regard as a push towards whatever influencer they can muster is more than a bad call. 

Microsoft (as I personally see it) forgot that good games come from the mix of imagination and creation, they used to know that, yet it seems that they forgot, I have no idea why, the wrong board member, the sentiment of revenue over substance, it could be a boatload of things, but there you have it. And Netflix? 

Well the article gives us the important stage “One key decision that has not yet been finalised is whether a game subscription service would also require Netflix to develop games itself. Apple Arcade is filled entirely by third-party developers, but other gaming subscriptions rely on first-party exclusives to drive signups.” They are hitting the nail on the head, it is the exclusives, Microsoft forgot, Google never embraced and that is the stage why Amazon Luna is in a good place, Netflix could be too. One of these two needs to get these 2-3 exclusives that no one thought about that they are locked into third position and in an industry that is about to have a relevance of 90.7 billion, with a stage that has an annual increase of 24%, it matters, the difference between third and fourth position implies the stage representing several billions, when you consider that good AAA games cost (according to some) $500,000,000 to make, but that result in a God of War with a 97% rating, it is the price of an original masterpiece and it sold over 10,000,000 copies, implying that the game close to a billion. In streaming land, that setting will be a nail driver, 2-3 games like that and people will jump on that bandwagon a lot faster than you think. So as Microsoft gave us (via sources) that they will build native games for the cloud, why would anyone buy one of those overly stated powerful Xbox’s? And in that stage, would you trust a provider who dropped the ball three times in a row to provide you with original games, all whilst they bought the talents and are trying to grow through that premise? So far Netflix might make it, but as far as I can tell, Amazon Luna is most likely primed to get there at present.

And that too will set the indie developers off into a direction, where they end up I cannot tell (it will be their choice), but there are a few indicators that it will not be in a direction Microsoft will like. As I see it, outsourcing gets you a labour force, hiring creation and imagination grants you a universe of opportunity. I will let you work out the rest.

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