Tag Archives: Electronic Arts

August 23, 2026 · 10:02

It hasn’t dropped yet

That is an apparent setting and there is ‘no blame’ to anyone. But the simple setting is that the Kingdom of Saudi Arabia hasn’t dropped the ball yet. They have set a few things in motion, but where it goes is anyones guess. I have had my settings on something massively similar since mid 2022. I wrote about it in my blog ‘Girdle your loins’ which I wrote on November 30th 2022 (at https://lawlordtobe.com/2022/11/30/girdle-your-loins/). I left the ‘issue’ with Andy Jesse (an Amazonian bigwig) because Amazon had the wave of the future and now as the Kingdom of Saudi Arabia has acquired Electronic Arts, a new play comes into being. The only part missing is a streaming system and they might want to acquire Google’s Stadia and create games for the PS5 and optionally the Nintendo Switch (2) as well. If they include stream deck they are likely to maker millions of dollars and become a lot more competitive in the gaming sector. With the speculative understanding that Microsoft is then devaluated to fifth position and they become the new winner of the wooden spoon.

So what gives?
Well to see that, we need to go via the settings that I am seeing. The old setting was that the games from the 90s are remastered to todays gaming needs. There is an upside. If they acquired the IP of Electronic Arts, they might also have the jackpot, because EA released a massive amount of games in the late 80s and 90s. All these games are up for rerelease at present. This requires them to set up gaming studios in Saudi Arabia, but with this setting there is an ability to stream these beginners into high priced executives and it is all done in Saudi Arabia. There are the plain remasters, but when you think of a title like Defender of the Crown, a game that beckons Islamification and whilst the game premise changes somewhat, we now get similar location settings for Acre, Jerusalem, Antioch, Constantinople, Edessa, Damascus and Jaffa. There could be tactical upgrades as well and the setting that Saudis see as the battlements are increased in graphics and enhanced (like the movie Kingdom of Heaven, 2005) and that is merely one title. So whilst we see renewed versions of Command and Conquer, Syndicate, Dungeon master and a few others, these games in their near original state could beckon thousands of gamers (I believe it is millions, but being overeager is not a good thing here) and should Saudi Arabia take over the Google Stadia there is the setting that a streaming device is clearly in the hands of Saudi Arabia, optionally depriving American advertisers of coin, leaving it in the hands of Saudi Arabia. And there are plenty of gaming sides that could be renewed. It would allow a mash of Saudi music composers out the world, with enhanced graphics all over the place. Saudi Arabia now has the setting that could set them and my idea for that next generation console would bank them up to $6 billion annually and a lot more after phase two is completed. You see, what Amazon overlooked was the fact that there are 1.9 billion Muslims and a lot of them like gaming and they are spread over the Arabian peninsula, Egypt, Pakistan and Indonesia. There are also scores of hem all over the EU and America. These are all pockets of addressable gamers and that is what I saw as early as late 2021 and in 2022 I made my move where they could see these fractions become a force of  advertisable people (according to the Muslim rules of advertisement) 

So no mater what Saudi Arabia does, these games are a first step to get the waves of gamer coming into their fold. So whilst the gaming community had little impact on lets say Indonesia, it is a place with over a quarter of a billion people and I saw that a system could propel them into the light. Consider a setting where these businesses advertise in a simple book that is in every console and like the Yellow pages they could register for free and for a mere $1 per month they could get a little more space and a bold naming of their place. For $2 a month they could add a picture. Now consider this over the setting of Egypt (170M), Pakistan (260M), Indonesia (288M) and several other places at that point close to a billion people could register in the yellow pages of this console. Muslims advertising and creating awareness to other muslims. And it starts free and when the revenue comes in, they might enhance their presence and all this comes to the coffers of Saudi Arabia. I saw this 5 years ago and as Google dropped their Stadia I handed it to Amazon (they never reacted), so now Saudi Arabia gets the setting where a gaming company starts a mot more and whilst I feel certain the the revenue will be $15 billion plus after stage one and my estimates are conservative. I absconded from adding advertisement revenue, because that requires hard data and I don’t have any, I can merely speculate on this, but the console would bring in its revenue, but it all starts with games and now that Saudi Arabia acquired Electronic Arts, that setting is up for grabs and they could start creating games for the Sony PS5 and Nintendo Switch and these numbers are legion. After that the SteamDeck which will make them hungry to buy the Google Stadia and that is where the game changes a lot. Which added media, they could now get ready to overwhelm the Muslim world with an optional Saudi console. Perhaps  renaming it to the Kingdom Console might be an option? It is what is out there and it has been out there for over 5 years. So as these captains of industry dropped the ball there, there is no setting the might please Saudi Arabia more and as I see it, they need one other IP to be handed to them (which might be in the power of Google to do) but then the pegs are sucked and sorted and a larger option becomes available. 

What a nice continuation of this Sunday. Have a great day.

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July 28, 2026 · 18:00

As thoughts go

I was relaxing watching my daily dose of YouTube when I ended up watching a replay of the 1993 game Aliens versus Predator, a highly enjoyable game and it brought some settings back. You see, I have been a massive fan of Mad, especially Spy Versus Spy, as such I got the game in 1984 for my trusty CBM64 and I enjoyed loads of the with this game. But why has it vanished? There was later a PS2 version and that was it. I had the first and third game on my CBM64 and I started to mull a few things over today. What if it was relaunched with a difference? The game on your PS5 with upgrades (wait for it), but the largest idea came a little later. So what happens when you get the PS5 game? You also get a license for the PlayStation Portal™ and that opens up new frontiers, especially if the game is also there on the Nintendo Switch and Switch 2. Sony and Nintendo players could face off against one another. As such the game could be launched on Nintendo and Sony with a new option to use it against one another. Gamers not confined to a single platform, but gamers uniting for the joy of gaming and this game will be an exquisite setting. 

Graphically it should improve, especially considering the CBM64 graphics and there would be a seating of versatile levels. Like a square with 2 times 4 bars, ear exits and two ‘hidden’ ways from the left top to the right lower bar and from the left top bar to the right lower bar. I also think that you only see your side of things, but with the bars you hear the music the other spy hears. There are still traps and counter methods (as per trapulator) but it would be nice to have an arsenal with them and they are released per level in the same way it was, but a more versatile collection of traps. The game would view more 3D. The original level settings are still there too, but I would like to increase the amounts of options there. And optionally a new setting, the spy cams that could be released and set in a room so that you can see some rooms when the other spy wanders in. 

And all this could propel the need for the PlayStation Portal™, and it is merely the first game that comes to mind, because a portal is essential for multiplayer settings. You could also play it on the PS4/PS5/PS6 but there is still the essential Nintendo link and as this is also played through the internet, you get the seating to play friends and create new friends no matter whether they are Sony or Nintendo players. And there is a real setting here, there are 176,000,000 switch players and they might like to connect to the Sony population of a little over 211,000,000. 

So back to the game, at least three levels from the start and 2-4 levels added optionally from start, but it makes sense to add them later on. Also the escape, which was a plane, should be in good Spy vs Spy trend, optionally escape with a submarine (arctic level) and a tank escape. All optional that makes sense as both the Nintendo and Sony devices have a lot more than a smile 64Kb. I reckon that Hideaki Nishino and Shuntaro Furukawa should have lunch real soon to see what they can do together. Because there is an upside, as this matures, there is every chance that Sony people want a Switch (I already have mine) and vice versa (I have that one too) as such they could fuel gaming together and create several games that applaud that setting. Titles like Wave Race: Blue Storm, Mario Kart, Soul Calibur, Super Smash bros, the EA sport games all rearing to gain a multiplayer following and the nice part is that the one who owns the license can invite one player at any given time. (So an owner can let a non-owner of that game in)

An optional seating that would fuel the purchase of a game. The idea is to offer a lot more to gamers and that reps itself in revenue, optionally it might fuel the need for subscriptions. Whether it is PlayStation Plus or Nintendo Switch Online. I would advice to offer a setting that it is not required one day month, so that people can see what they gain, or they want to ease into this. A setting that a simple spy invoked (I swear it was the white one)

So ponder this setting and have a great day, optionally by playing a game you love.

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May 12, 2026 · 11:16

Reprising a good idea

An idea just struck me (Ouch). I was remembering an old game and it wasn’t through graphics. They were the words ‘shy gypsy slyly shyly tryst by my crypt’ and ‘two sticks and two stones, the rest is just icing’, they are still in my brain after 33 years. The game the 7th guest had an impact. And the puzzle with that many ‘Y’ included was impossible for me (as an original Dutchman) to solve. I wasn’t angry, I was delighted and there were a several more puzzles, but the idea formed into my mind. 

What happens when you upgrade these video streams to 1080p? The graphics can be transferred to 4K almost too easily. The idea of a sequel where after a few puzzles you get the option to recap the original game completely and now there is the option to give a sepia view (for the recap) or go into the game completely in 1080p. The original preserved as it was a game changer in 1993 and now we get a new story with attachments to the original and the world has almost thousands of puzzles, so what stops the owner of that IP (originally Virgin Interactive Entertainment/Broderbund) to do this? I have no idea where the IP lies, with them or with Electronic Arts. And if the IP is no longer protected, buying the original 7th Guest might be a cheap option to get a totally new IP rolling. It could be a new gaming consortium, it could be an indie developer or another path could be open. 

The original puzzles could spark part of the new sequel. I had a partial idea in the past as a game like 7th Guest could be a streaming game, as such now the Tencent handheld might be the next option. What matters is that all these ‘wannabe’ innovators and they set aside original ideas and this took me less then an hour to consider. It could be set to the summer cottage (or beach dwelling) to Henry Stauf (the original protagonist) and this mansion is also full of puzzles and solving them gives us the next stage in whatever setting we see and these puzzles form a totally new storyline (which is for the designer to figure out). That sequel would lead to even more puzzles through the stories of Brian Dutton, Hamilton Temple, Julia Heine and Martine Burden. All DLC’s that can be added and they will add a whole new range of puzzles, first through the storyline and as you complete puzzles and get past the storyline, they unlock these puzzles and alterations of that in the main screen as the separate option is revealed. There is no denying that people are partially obsessed wit puzzles and they might not like all puzzles, but there is enough to entice the biggest puzzle fan. All unlicked through game and that sets up a whole new IP for the designer. Consider the Sudoku or Nonogram. Once the puzzle is completed that part of the designer comes online and you can have thousands of puzzles in that style. All out in the open, but never combined in one game, In one challenge that boggles the puzzler in all of us. 

So why didn’t the other ‘gaming greats’ consider this? It is not innovative enough? The best ideas are not in front of you, they are behind you and that setting gave me the idea I am typing now. I leave it up to the makers of actual games to make something new and enticing and the 7th Guest gave us that in the style of a game (by those times ‘hi res gaming’) we know better now and even as the graphics are surpassed the idea never was and it is out for anyone now to capture the minds of all. I still advice to own the 7th Guest to design past that but there you have it, a novel idea. Not new but novel enough to capture the minds of thousands of gamers, because when you are on a bus or a train, you can look out the window the entire 40 minutes, or solve a puzzle and get those grey cells exercised. I think the second option has a lot more appeal and consider that this could also be added to your desires of a Sony playstation portable, Tencent Handheld or a Nintendo Switch 2. It is up to you to decide but as I see it, this game could entertain all three systems. 

So where are the others? Where are their innovative ideas for a new gaming world? I am merely asking. Have a great day and entertain the idea of gaming the evening away on the couch, or on the bus/tram/metro/train to work and home. 

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April 14, 2026 · 23:23

Learning from the lesson

I recently replayed ME3, it was because I have had the legendary version for a long time and I decided to play it on the PS5. It was a fun time, and it made me remember the idea’s I had for Mass Effect 5 about two years ago. After I played Andromeda (long after it was released) and because my funds were limited, the amount of negative press stopped me from buying it at release time (or soon thereafter) it wasn’t until I saw it in a bargain box for $5 that I picked it up, I was after all still curious. And I saw the resentment most players had I was oddly in agreement. The game was to some extent rushed, I saw other flaws. But there was a shining light in that game and the game illuminated a lot of it. As such I started to design the 5th game. To make it more appealing I decided to combine it with Andromeda, so the larger play stayed. I did get rid of the memory triggers. They made no sense. The idea that a trigger on an unexplored world would be the key in something essential. There are more setting, but that was the one that made the least sense. 

The idea was to set to the actual size of the Hyperion to scaled in the settings, then there is the ark (a lot larger) and the other arks will be added over time. The mission games stay at the same level, but trough the Hyperion and nexus we get additional missions and storylines added to the game. There are some limitations that are removed over time (and as the story of ME5 progresses) but that would eliminate the triggers and we get human, durian and the other arks. 

But this is just window dressing. The original did do a good job to transfer the battle settings of the game and as this is enhanced in the new game, we get other settings too. Eos and Voeld will move in opposite directions, as Eos cools down, and becomes more and more fertile, Voeld will warm up and do the same. The setting will erupt when Voeld will get its original life forms evolving in the game. But the setting will give us a few other allowances. But figure this small fat. ME Andromeda was created in 2017, it is now almost 10 years later and still absence from all kinds of revelations? I created this setting over 2 years ago, which does not mean anything. But as I see it, I created over half a dozen games in my mind and set some to my blog for others to create the games and optionally the lore that these games imbue. But the lesson learned is that these so called game developers are set to lose whatever they designed. Others take over these gaming studios for the betterment of profit and as such they drive the excelling powers of game creators away. Electronic Arts, Microsoft and optionally Ubisoft too. As some state “the gaming industry is undergoing a turbulent restructuring, balancing record revenues exceeding $184 billion with intense market correction, including roughly 45,000 jobs lost since 2022”  So corporate greed is endangering the gaming world. And whilst we see some (for now) escape that. One example is Guerrilla Games and optionally Avalanche games. There are considerations that it is now optionally too late for Bethesda Gaming studios, but if they unstrangle themselves from Microsoft they might have a chance. There is all almost unwritten rule that creativity stands opposite greed. Some will come with ‘but there is’, in the end they are either part of the creative cloud or the greed cloud and those do not mix. Consider these studios and see where they went wrong. You’ll see it when the cloud gets a clear identity. Consider the setting I voiced and see how I created some form of Elder Scrolls 6 in 2014, ME5 in 2018 and a few more. Do you think I was more intelligent than they were, or did they get rid of the creative minds that stood in the way of their greed? It is merely a speculative view, but as I see it, it holds water. 

The world is getting more and more aware of the hidden dangers of gaming and that is why the PC is losing ground to Nintendo, because as these gamers see it, Nintendo has forever been about fun and that is what gamers sign up for. It is followed by Sony and the rest of them have become an optional problem. Even the setting of streaming games is now in danger of being warped into something different. 

As I see it, the only solution is to give the indie world the ideas for good games and whenever that happens, the greed driven community loses out. They are too small for the game exploiters (like Microsoft) and when these ideas pay off, these exploiters will have to pay through the roof for an empty shell and I move on giving more ideas to new indie gamers. I might not make anything, the only thing I see is that I created more and more creative solutions and my place in the universe is set. 

Anyway, before I give more thought to the Third Horizon game (I already did, but I am awaiting what Guerrilla comes up with) and there is Bethesda who (through channels) made claim that TES6 was at least 5 years away and whilst that was the case, I constructed the idea of an Elder Scrolls 6 in mere weeks. Technology would take longer, but would it take 10 years? As said “Microsoft finalized its $7.5 billion acquisition of ZeniMax Media, the parent company of Bethesda Softworks, in March 2021” and in those 5 years the gaming world suffered. So what does it take to ‘streamline’ billions of gamers through Microsoft? Well, I for one am not ready to find out. Where Microsoft gets involved gaming suffers and as I see it Redfall (2023) might be the most clear evidence of that. As one reviewer states “Redfall is a bafflingly bad time across the board.” And the setting does not end there, the gaming world is in danger and Microsoft made it so. We might want to rely on Guerrilla games and other s to save us, but they are doing their thing and we all have to step up to secure our gaming world, whatever it is and I am primarily focussing on Nintendo and Sony, there are others, but to some extent they are already under the Microsoft spell and whilst we are ignorant of that setting, we are allowing another US administration to come for our sanity. That springs from the old saying “The more complex the mind, the greater the need for the simplicity of play”, it comes from Star Trek, episode ‘shore leave’ (1967). As I see it, it is one of the clear sentiments that has been part of all our lives. And there is enough evidence to support it. So we can still still until a new game comes along, or we can fuel the innovators in programming and gaming to give them the ideas that could relax our minds, I personally choose the second option. If the stage is set on exchange of ideas, this is the only idea that makes sense to me, as such I will imbue the indie game makers with ideas to fuel our sanity. Life works in unintended ways doesn’t it?

So whilst my brain is contemplating additional settings for Mass Effect: Emerging Worlds and I transformed Elder Scrolls 6 for other uses, there are a few other ideas that could use my time for exploring. I created some thoughts on Hogwarts Legacy 2 and I leave Horizon 3 alone for now, they created 2 amazing games and I will let them create their thoughts in a new game I would want to explore on day one. Still, my mind considered a few steps, so I am curious to see what they come up with. I am not the only creative mind, as such I love to see what others come up with. So let the world of game creators dazzle my mind by showing me what they can come up with.

Have a great day.

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November 4, 2025 · 10:05

At the benefit of Riyadh

That is what I saw a few days ago, but as with all matters, the people who see the advantage do not always see what they have. You see, almost 3 years ago I wrote ‘Girdle your loins’ (at https://lawlordtobe.com/2022/11/30/girdle-your-loins/) where I have both Kingdom Holdings, Saudi Arabia and Amazon the stage where they could set the stage of an additional 6 billion a year with optionally enlarging this to about 15 billion a year (a cautious conservative estimate) and that was merely the beginning. I tried to hand it to Google, but the person I had to seal to was not in the office (it was in the Covid lockdown stage) and 2 days later they dumped the Google Stadia. So, I was depending on Amazon (and Andy Jessy), or the Kingdom Holding, but there I had to deal with   Prince Al Waleed bin Talal Al Saud. And he has never heard of me, so I was up going nowhere. And I get it, a billionaire gets thousands of ‘pleads’ in a daily basis and I don’t amount to much. I get that. But that doesn’t take away the anguish of having the idea of a lifetime (well 50 million dollars plus change) and as it holds billions of revenue, I was in a decent position, but over the last three years my changes has dwindled, even Tencent was leaving the idea in the ground and for the life of me I cannot understand why these so called ‘self made billionaires’ leave this much revenue one the floor. I get the idea that if it isn’t AI, it is worthless, but the sentiment behind that is flawed as AI doesn’t exist and the issues I raised with energy and validation and verification of data are showing a much larger setting now (see yesterday’s blog). 

But as Saudi Arabia bought Electronic Arts the issue changes. You see the second pillar on the story ‘Girdle your loins’ has a new lease on life as Electronic Arts brought some of the highest rated games during 1985-1999 and that is the focal point of a lot of games and as Saudi Arabia owns the IP now, the games that are published as Bullfrog will be worth a massive amount. 

We had Magic Carpet (1+2), Dungeon Keeper (1+2), Populous (1+2) and there is another upside. These games can be released in the original setting (with upgraded sound and graphics) and there is the setting that these games can be ‘islamiphied’ giving a game like Populous the setting to add the graphics of an Arabic themed land, with optional setting that added libraries can be unlocked in the game as you conquer the lands it adds a cauldron with a graphic theme and that gives the player a new stride on the game. And that is one house who had additional titles, as such the setting for Riyadh increases to a larger setting and one that brings in the money. Wouldn’t it be nice if (as I personally see it) that the investment of $55 billion will earn itself back in under a decade by additional means? That is what Google, Amazon and others left on the floor. And only 20 hours ago the Guardian gave us ‘Boom or bubble? Inside the $3tn AI datacentre spending spree’ with the byline “Investment in these vast warehouses is huge but some worry the debt-fuelled exuberance will backfire” with the setting of “Google’s owner Alphabet has reported revenues of $100bn in a single quarter for the first time, helped by growing demand for its AI infrastructure, while Apple and Amazon have also just reported strong results.” And still the media avoids certain matters as we are given “Goldman Sachs expects it to double by the end of 2030. This carries a further infrastructure cost of its own, according to Goldman, with $720bn of grid spending needed to meet that energy demand.” So double the effort by 2030? Is that a critical holding, because as I personally see it, the American economy doesn’t have that long and the energy setting is critical as is validating and verifying the Deeper Machine Learning data sets, an issue that is ‘circumvented’ by nearly all. As such I personally feel that my solution as a way around shortage of funds was seemingly (a personal view) a good idea to have in the back pocket and I was eager to hand it to Google (just to keep it out of the hands of Microsoft) but alas, I was not that fortunate. And make no mistake. I wanted to cash in on my ideas as anyone would, so there is no altruistic setting here. I am not better than all (just better than most) and now it seems that Saudi Arabia and through it I reckon Kingdom Holdings have the inside track on billions left on the floor. I wonder if they will make a deal with Tencent to make it work. 

Have a great day. I will dream of icy cold water (it is 28 degrees celsius now) and the taste of refreshing icy cold water appeals to me at present.

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October 16, 2025 · 21:27

Moments that came before and again

There is nothing much under the sun. My mind has been crossing into the language training setting and the setting that goes deeper has been ‘designed’, there is still the need to get Ubisoft on board, but there is a new setting, the Kingdom of Saudi Arabia bought EA and whilst it allows their population to get deeper into gaming. The setting is more than gaming, it sets two other IP’s directly in combination with this setting and considering that the Meta Quest Pro could be connected to this all, the setting would add more to what Saudi Arabia is achieving. The other setting is that it doesn’t need the Meta Quest Pro and that is the controlling situation giving a larger population and a larger consumer base to this all. 

As I said before:
AC Brotherhood – Italian and Latin
AC Syndicate – Classic English
AC Unity – French
AC Shadows – Japanese – Portugese
WD Legion – Modern English
AC Mirage – Arabic

The stages are different, but the ‘game play’ tends to be the same. You start in the smallest cabin (like in the game), but you are not an assassin, you play one of the NPC’s For example in Harbiyah where you start in one of the dwellings. As you go around the area and play ‘games’ like speaking names, counting and around a dozen other games. When you succeed and complete (and surpass the minimum score) you get a reward in Dirham, which allows you to upgrade outfits, spend money in shops and it allows you to do things. So as you continue in the game and complete assignments you get to an ‘exam point’ and when completed you get promoted to Abbasiyah with a better apartment, more lessons, more challenges and more linguistic skills. From there you get to Karkh and from there to the Round city. There you get to listen to Arabic poetry and read it. This setting applies to all languages. As the origin of Latin was promoted through Familia Romana originally published 200AD. That book could be translated to any language and as the IP rights have passed already (after 1800 years) but that setting could be seen in every language and those books could be translated to al other languages. Books on telling time, books on travel issues and we could go on. The setting that this setting could be translated to nearly all covered languages and that gives the wielder a lot of options. As I see it, the maps need to be ‘cleaned’, and the use of the NPC’s need to be altered, but as I see it, these games are already 85% done for the new functions as I see it, the speaking part (microphone and interpretation) is part of the biggest setting and when done once, the other parts will be easy. A simple setting that Ubisoft left on the floor, but now with the settings that Saudi Arabia opened up, there is more to be gotten and for the people who want a little more luxury, there is the Meta Quest Pro (Apple vision pro optional) and that setting would allow 35 million Saudi’s to get multiple linguistic skills and others to learn Arabic. A setting that I painted before, but as it evolves in my mind, the mini games came and the thought of how it could be applied to any language. Counting, days of the week, family, time telling, tally games, personal introduction games, giving a speech and as a lot of this is possible through Deeper Machine Learning, it is a setting that is already out there. I am also thinking that some of the customer service agents could suffice to do some of these parts. Now take in consideration that this could be replicated to nearly all countries, the setting for Amazon and Saudi Arabia reaches the top. So, why write this here? The simple reason is that this IP is owned by Ubisoft and as others get the idea to throw this into new directions, I might stand to prosper somewhat here as well. And taking in stride the fact that Ubisoft overlooked that part of their equation and the fact that I showed the same flaw in both Google and Amazon will give others the idea that they are talking to the wrong people. Just my sense of humor in action. 

And there is another setting as I see it, the ramification in combination with the purchase of EA gives them a few more options, something that people like Elizabeth Warren and Richard Blumenthal seemingly overlooked. They are ‘all’ about profound concerns, yet they never saw the opportunities that were given to Saudi Arabia and they overlooked those as well, because as I see it EA would have never taken the step to give it away to others *(but that is seemingly just me)

So as we take the setting that there is a new Console and gaming rule, right next to Sony and Nintendo the setting will uproot the gaming community and that is a community that gets another billion gamers soon enough, no Microsoft required (I just had to say that). Within two years the Saudi Console (which could be a Tencent Console) will achieve what Microsoft had not ever achieved. They would equal the Xbox 360 being the best-selling at over 84 million units within two years and Microsoft was at it for over 20 years. As I see it, in the previous setting there was a chance to get 200 million consoles, with this altered state, there is no telling how many consoles this setting could sell. And as Saudi Arabia has the near first option for 1.8 billion Muslims, they would all be interested in learning languages making my solution a 4th foot to the setting and the 3rd pillar setting would become a lot sturdier and more appealing to a lot of people. A setting the greats might never have considered, but their focus (Sony and Nintendo) was achieved by focussing on their areas and now that another focus is added the consoles will take a new turn to new consumers and as I see it META might be the initial bigger winner here. 

All because someone had an idea that the rest overlooked. So have a great day and I am taking two days of to let a few more ideas sink in and I need to focus on that (for now). So have fun and consider the thoughts you considered not good ideas, because some might be and some are ideas that others didn’t think of. Have fun exploring your hidden niches of your brain where the other ideas are.

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October 15, 2025 · 17:54

The fluidic hypocrisy of politicians

That is almost a given, yet there are times that we are setting the bar to below zero. As such we should have a larger look at politician as they heed and hurt gamers, whilst in other cases do it the opposite way and still hurt gamers. As an example I hand to you the Financial Review (at https://www.afr.com/technology/ea-s-australian-chief-finds-his-salary-in-the-political-firing-line-20251015-p5n2nj) where we are given ‘EA’s Australian chief finds his salary in the political firing line’ and we are given “Senior American lawmakers say the Australian chief executive of video gaming giant Electronic Arts has failed to make a case for an $83 billion sale of the business to Saudi Arabian interests and suggested he has been motivated by the promise of a significant windfall if the deal proceeds.” So, in the first. Why does he have to make a case? That might be the case, but it is a gaming concern and we have seen how gamers and gaming were called all kinds of foul (or was that fowl) and gamers were the start of nearly all things evil (I never agreed to that, but fine). As such we are given “Democratic Party senators Elizabeth Warren and Richard Blumenthal wrote to Trump administration officials and to EA, the developer of video game titles including The Sims, Battlefield and Madden NFL, with “profound concerns” about the deal led by Saudi Arabia’s sovereign wealth fund.” And I have to ask, did they open their mouths when Microsoft went to town on gamers and gaming systems? A simple question, or are American companies beyond reproach? But the story gets a little more complex and we are seeing this with “The Gulf kingdom’s Public Investment Fund has proposed to purchase the company alongside Silver Lake and Affinity Partners, an asset manager operated by Jared Kushner, US President Donald Trump’s son-in-law.” As such Saudi Arabia is merely part owner (I did not know that), as such as we are given ““While the benefits of the acquisition are clear for you, the financial return for the three investors is less certain,” Warren and Blumenthal wrote in a letter to EA chief executive Andrew Wilson, who began working for the software giant in its now closed Gold Coast office in 2000.” I wonder how this is seen when we take that sentence apart. We have “While the benefits of the acquisition are clear for you” is the first part and he is the CEO, is he not? “the financial return for the three investors is less certain” is the second setting and here I say. Why do you care? Were you two shaking your tail feathers when WiseTech spend billions on “US-based supply chain software company E2open”? I see this all as some form of islamophobia. It seems that Saudi Arabia is good enough if it fills your pocket, but if they make wise investments, something is off according to you? And with gaming, we know you never held any of it in high regards, as such I have to wonder what the game is here. In addition we were given that you apparently had “profound concerns”, as such, what were these concerns? It seems that the media isn’t giving them and they seemingly aren’t asking them either. Will Andrew Wilson have ulterior motives? I do not know, but it is likely that he has his bank account as ulterior motive and in a greed driven atmosphere that makes perfect sense, so whilst the article gives us “EA gave Wilson responsibility for reviving its FIFA franchise, and he helped create a tool that incentivised players to make in-game purchases that ultimately became a bigger revenue stream than the game itself.” As such the game made a comeback and HE DID IT and as I see it he should be allowed  to cash in. And as it stands The Saudi Arabian government and the two others see it that way. 

The greed game tends to work in any direction, not only in the direction into America, but out of America as well. But perhaps the media will give us the entire setting of “profound concerns” at some stage, because that missing piece is seemingly central in this.

And don’t get me wrong, the man was paid $280,000,000 in 12 months, as such he made more money in 1 year that I’ll make in several life times. That setting is giving him leeway, because if he didn’t live up to that income, the buy would have never proceeded and in all this we see two democrats? So, what do they bring to the gaming table? Just a small question to cleanse the pallet.

So does Saudi Arabia have ulterior motives? Likely, because they are now part owner of a $55,000,000,000 software house and as I see it (I wrote about this before) they have a massive push to bring their own streaming solution to 1.7 billion consumers and that is merely the Islamic part. As I see it, they have the option to reach a lot more and with FIFA (or whatever EA renamed it into) a lot more coming in all kinds of ways and I predicted a growth from $6 billion annual to $15-$20 billion annual in first instance, but that before they bought EA, now there is not predicting how far this goes. But as I see this, I also smirk (an essential evil) as Microsoft is losing more and more ground in more places. The draw back from the game the played and gaming is nice, but when you lose, you tend to lose big. The expression “Go big or go home” comes to mind. It comes from the setting that encourages putting in maximum effort and committing fully to a task or goal, or to not attempt it at all. And they have been playing sloppy with too many settings for too long. I remember in 1998 that they had this setting wondering “why go for 100%, when 80% is fine” I never agreed with that part and too many agreed with it, because that is the sales setting, getting them over the ‘threshold’ and now we see that others are giving it their 100% and they are setting the new markers, they are the upcoming rulers of more and that might be frightening the American ‘dealmakers’ as they forgot (willingly or not) on how to give 100% to the task. A setting that comes with divided attention.

Have a great day and enjoy the day before the politicians ruin that too.

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October 4, 2025 · 16:23

The Magoo’s of media

That is the setting and as I saw an article pass by, I also saw the setting on how it affects my idea. You see, the conversation starts with ‘What Saudi Arabia’s role in the Electronic Arts buyout tells us about image, power and ‘game-washing’’ (at https://theconversation.com/what-saudi-arabias-role-in-the-electronic-arts-buyout-tells-us-about-image-power-and-game-washing-266359), you see, as I see it the ‘critics’ are always looking at tomorrows and at yesterdays news and as such they give us “The global video game industry is worth more than the film and music industries combined. But why would these buyers specifically want to buy EA, an entity that has won The Worst Company in America award twice?” And as I see it, they deserved that ‘title’ but there is an offset to all that. In my setting I saw that the world had enjoyed the Atari 800, Commodore 64, Atari ST and Commodore Amiga and in that timeframe 1985-1999 over 10,000 games were produced and when you take to top 10% you end up with 1000 games. I wrote about that a few years ago and now consider how many of that top 10% is Electronic Arts? A whole heap and the Kingdom of Saudi Arabia owns it all now. There is a reason that they paid $55,000,000,000 and they get the winning numbers. Now consider how many of them can be transferred with upgraded graphics and sounds to a new streaming system like Tencent (Amazon seemingly didn’t want to play) and they are about to set that system in over 50 million houses (in past one) and that is one of the three pillars dealt with. The others have no IP protection and can be altered to a minimum setting to be valid IP. That is what the conversation is seemingly not considering. And they are painting it with “Video game publisher Electronic Arts (EA), one of the biggest video game companies in the world behind games such as The Sims and Battlefield, has been sold to a consortium of buyers for US$55 billion (about A$83 billion). It is potentially the largest-ever buyout funded by private equity firms. Not AI, nor mining or banking, but video games.” And that is the ballpark, it isn’t about AI where everyone is acing to proclaim that they have the winning combination (I reckon only to disappoint their ‘customers’) but the three pronged  solution that is out to give the Kingdom of Saudi Arabia the winning setting is about to align the Islamic world in a new world never seen before and everyone is looking around for what should have been on their visors. And I warned them even before I wrote ‘The second confirmation’ which I did on November 5th 2023 (at https://lawlordtobe.com/2023/11/05/the-second-confirmation/) I said so at least a dozen times that Google and Amazon were that much asleep leaving billions on the floor (no one cares about Microsoft) and now the Kingdom of Saudi Arabia is getting that setting done. Alas, I might not get anything (I tried to sell the idea to the Kingdom Holdings), but my small giggle is to show Amazon and Google how they deserted billions in revenue, so any ‘sales person’ who tells me that I am seeing it wrong, I get to show them, how they openly left billions on the floor and someone will pick it up at some point and it seems that this moment is now. 

So whilst we are given “The consortium will purchase all of the publicly traded company’s shares, making it private. But while the consortium and EA’s shareholders will likely be celebrating – each share was valued at US$210, representing a 25% premium – it’s not all good news.

PIF acquiring EA raises concerns about possible “game-washing”, and less than ideal future business practices.” By The Conversation we see a different part. It isn’t game-washing. It is a proper developed gaming option that the world left behind because it isn’t AI. So when AI gets the umpteenth class action on how AI wasn’t and as those engineers were seemingly held to account, Saudi Arabia has another setting of making up to 15-20 billion a years and that is what others left on the floor (it is only about 6 billion in phase one). So whilst those people come with complain and cry about the setting of micro transactions. The setting of “Micro transactions are small amounts of money paid to access, or potentially access, in-game items or currency. Over time, they can add up to a lot of money, and have even been linked to the creation of problem gambling behaviors. Unsurprisingly, they are not popular among players.” They could have just ben cast aside and added as freeware. It is all revenue of the kingdom and greed is frowned upon in Islamic nations. As such they can be cast aside and just for reference. There were hundreds of thousands of fans looking forward to a revamped Dungeon Keeper and cast aside when micro transactions were introduced. Now this setting (without micro transactions) could be released gaining that solutions hundred of thousands of fans. And that is merely one example of many. 

So whilst the Conversation and others are on the ‘laundry’ list, the Kingdom of Saudi Arabia is simply setting a new platform for over 800,000,000 customers and set a new setting towards the Islamic world, optionally slicing the options for Facebook and others (like Google) to gain advertisement revenue, because when you get access to 20% of the planetary population, you can hand them what they want to do, not what your advertisers want you to do. You see, in Saudi Arabia “The CITC in conjunction with the General Authority for Media Regulation (GAMR), requires advertisers to submit campaigns and media to this regulatory body for approval before broadcasting, digital or offline display. In order to avoid rejected campaigns, marketers must be familiar with the key Islamic guidelines governing advertising content, including religious restrictions on alcohol, pork, gender portrayal, modesty, and symbols.” And that gets American and European advertisers into problems and that is how they are shut out. There is another body managing this, but I forgot the details. What happens is that there is a place where the setting is islamic and I had the additional setting of what I call ‘Tomes of information’ and through that Saudi Arabia gets visibility through and from Pakistan, Bangladesh, Egypt and Indonesia. Setting the advertisement losses close to a billion viewers. That is what Saudi Arabia now gained. 

As as I see it, it is not about image, power or ‘game-washing’. It is a business decision that gets to unite the islamic world in more ways then one and alas, I seemingly am missing out, but I get to hold it over the heads of Amazon and Google for nearly all time. What a lovely feeling. 

Have a great day this Saturday (Vancouver is joining us in 30 minutes) and consider what running in a rat-race is not giving you. I merely looked in a different direction and saw billions. What can you see when you put your mind to it (and optionally clean your glasses)?

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July 7, 2025 · 14:41

Burning Bridges

This is the setting that Forbes (at https://www.forbes.com/sites/paultassi/2025/07/05/how-can-we-trust-anything-xbox-says-now/) gave me. You see Microsoft (always happy to get slapped around) gets the crooked eye from Forbes. The article ‘How Can We Trust Anything Xbox Says Now?’ late last night (might have been early this morning) and whilst I am always in the mood to slap Microsoft around, I do have an issue with fairness. As far as I feel it, I have decently slapped them silly on more than one occasion. Yet I have a few issues with this article. They aren’t lying, merely focussing on the wrong side of the dice. The dice states ‘six’, but we could assume the setting that ‘one’ fell, because that is what is below ‘six’ I a not telling you that six is the wrong number. But we tend to see the side of the dice that is up. Yet in early life I learned that randomization is an exact science (I couldn’t resist saying this), you see, the internet is full of dice games. And that is where the problem lies. You see a dice, you think a dice, but in automation, there are no dice. It is a random generator (overly simplified stated STATE(RANDOM(1,6)) and that is what you think happens, but if the result depends on settings and we get STATE(RANDOM(WhatWeSayLow, WhatMightBeHigh)) the numbers get fixed and that is what happens in gaming. This is not a gaming setting as Forbes gives us “After the launch of Hi-Fi Rush, Aaron Greenberg, VP of Xbox Games marketing, said: “Hi‑Fi RUSH was a breakout hit for us and our players in all key measurements and expectations. We couldn’t be happier with what the team at Tango Gameworks delivered with this surprise release.” The studio, Tango Gameworks, was shut down a year later, and was only saved by a third-party purchase.” You see, there are a few issues with this. The first is that it comes from marketing, a member drenched in wishful thinking (by order of his superior) and ‘advocates’ that setting. Then there is the setting of what happened in that year? Was the market wrong (undecided is a better term) and that gives us two settings that is merely the start. The setting had a future, because a third party scooped in. Then we get “During its FTC trial, Microsoft presented a diagram attempting to prove that it would keep Call of Duty multi-platform, a key point of doubt. The idea was that existing huge franchises like that would stay multi-platform. Some current IPs that Microsoft has bought would be released on other platforms on a case-by-case basis. Then there would be a classification of games, original IPs like Starfield and Avowed, that would stay exclusive to Xbox. While that’s true for those two games so far, this concept has now joined a statement from Phil Spencer: “I do not see sort of red lines in our portfolio that say ‘thou must not.’”” This setting is a little different. We should see a larger setting. Like, Microsoft never expected that its system would become the joke it has become. I merely raise the setting of 3 Sony’s (or 5 Nintendo Switch) to every Xbox series X, and it is about to get worse for Microsoft (Amazon and Tencent will be joining us soon and in bigger numbers). The market didn’t set the premise that some set their sights on. And the spin isn’t what it used to be. It seems to be the setting of the boy who cried console a little too often. And as I see it, the massive mistakes made aren’t small ones. Only last week were we given “Fable 4 will be released in 2026. An Xbox Game Studios update confirmed the game needed “more time,” pushing it back from its original 2025 launch window.” As such this game is now up to 18 months away. And the world is changing and Microsoft needs every penny it can get. You do remember that they bought $100 billion in IP and the return on investment doesn’t seem to be coming (at present). Now consider the setting that EA, Ubisoft and Bethesda all have shifted timelines and the larger IP deliverers now need a year more and that has got to hurt the Microsoft stage. It doesn’t matter what Game pass does. When the games aren’t coming you get the setting of a courtesan that forgot that it was the maids night out and all her laundry is still out to dry. That might seem like weekend lost, but Microsoft is looking to a lull of 52 weekends in a row. In the meantime Nintendo and Sony are making headway in games and the Microsoft gamers are feeling the pinch. A thought for Microsoft is to offer its population the series Halo and Fallout as free downloads, which might lessen the pressure (a simple but not essentially effective deal) as I see it, these two could lessen the pressure by an expected 16%-20% (up to two months) and it could be spread to one episode a week 8 for fallout and 17 for HALO, it wasn’t difficult, but it is a first thought. It might result in additional sales. Perhaps someone already mentioned it to Phileas Foggy Spencer, he can adjust even more red lines. 

So whilst Forbes is telling us no porkies, the article is missing a few items like time lines and as such the marketing impact. As Status Quo gave us in 1988 burning bridges is a state where actions that make it impossible to return to a previous state of a relationship. At least that was what I got out of it and it still largely applies. The consumer is a fickle beast and it adheres what tantalizes it and that is where the media tends to find its digital dollars. Cyberpunk got that slapped on its chest by adhering to the media in stead of telling everyone that the game will be ready when it is ready. Ubisoft got that with the first Watchdogs and the examples are legion (intended pun). What is on Microsoft that they didn’t have a stronger push for more games. Game pass is only good to a certain degree and when EA, Ubisoft and Bethesda lack releases, the console gets to be a pretty boring place. Microsoft is finding that out the harder way. And still the mismanagement issues do not stop (read: fuck ups) as we are also given “Now, in this latest story, reports have emerged that Phil Spencer “couldn’t stop playing” a new MMORPG codenamed Blackbird from ZeniMax’s Elder Scrolls Online team and was incredibly impressed with it. That was in March, and three months later, Blackbird was cancelled this past week.” In this the fuck up is plural. When he can’t stop playing a game it should be ready, as such when it gets cancelled three months later the question becomes “What on earth are you playing?” You see, when it is an MMORPG it needs to have systems in place and when something like that gets cancelled three months later it can’t have been any good (or so I personally think). 

And in addition we are given “In the same batch of cancellations, we had Everwild, where after a recent visit to Rare, Spencer said: “It’s nice to see the team with Everwild and the progress that they’re making,” Spencer said. “It has been [a while]. And we’ve been able to give those teams time in what they’re doing, which is good, and still have a portfolio like we have.” That was in February, and Everwild was also cancelled last week.” So what was Spencer doing? As such we have several failures and two cancelations and the other big boys are at least a year delayed. So, I see the setting that these people will optionally see their Xbox gathering dust for a year. Not the reason I buy a console. I have both the PS4 and PS5 and at least one of them is working on a daily basis. Even with the delays I see coming. As I personally see it Microsoft has had a bad decade and when you consider that the bad blood started with the Xbox One gathering momentum over the series S and series X there are a few things going wrong and Spencer would do well to nip this in its tracks (it is too late to nip it in the butt). I cannot see the setting of “whether Spencer is still the best choice to lead this ship”, I would need more reliable data to support that setting and lets face it, it is more than marketing. There is a failure on several levels and as Microsoft is seemingly losing more and more media friends their bad settings will merely continue at present.

So I see that the waves are against Microsoft, but the need to slap them shouldn’t overwhelm warning of ‘needless-slapping’ Microsoft. I don’t think I did that and in this day and age, your console is as much as you can get as the America administration are throwing entertainment in America in a messy situation, that being said, Microsoft is global so as I see it all countries (except Japan) can learn from this. As I see it, Microsoft needs to look at the bridge they burned and consider what can be fixed and what cannot. There is no guarantee that these bridges could be fixed, as their population are consumers, yet when they say “yeah sure okay”, your population is about to go somewhere else and that will be (as I personally see it) the end of Microsoft gaming. 

I might not be a Microsoft fan, but Microsoft pushed Sony to create the PS3 and PS4, when Xbox falls away, I will fear for the setting that PS6 could bring and I like the path PS3, PS4, and PS5 gaming got me. 

Have a great gaming day today

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July 6, 2025 · 04:08

When the gamer doubts

That’s me, I doubt things. That is just the way I am. The setting was thrown into my lap as Eurogamer gave me a view I had an issue with. 

The image (and article) gave us that “EA expects Battlefield 6 to have 100 million players – 3x more than the series’ best seller”, this gives me (and others doubt), but the setting gave me pause to think after a while. You see, the biggest contenders for EA are Bethesda and Ubisoft. As such, what does a gamer do when things turn bad? He turns to another game. It is just the thing we do. When the going gets tough, the tough go gaming. So is EA really expecting that many gamers? 

The first thought I had was ‘No Way’ now, that is nothing against EA. I am not a Battlefield gamer, I never was and that is OK, others are and they are welcome to it. One source gave me “So the earnings call confirms that BF6 is scheduled for a release before the end of March 2026” and then there was “On February 5, 2019, EA’s CEO Andrew Wilson announced that the game ultimately failed to meet sales expectations, blaming the game’s marketing as well as their focus on developing a single-player campaign instead of a battle royale mode, a genre which had gained recent widespread popularity” The funny part is that I know Andrew, and as such things don’t make sense. You see he is the person that doesn’t go half cocked on 300% of expectations, especially when I see the results of Battlefield V. As such my mind started rehashing all the info it has and two things come to the surface. The first one is that a deal has been struck with Microsoft. A decent idea to get Battlefield on game pass but that alone doesn’t give 300% of people, something else needs to happen. As such the only thing that comes is that either Ubisoft and/or Bethesda won’t deliver on its games. That would get these gamers towards another game immediately. Then there is the combination of both and perhaps Game pass will have a few issues too with other developers. These three would get a massive need for something else on the game pass. I think it is a combination, but I have no data, no evidence of this. The overbearing setting seems to be that Andrew Wilson knows something that is not meant for the media and I get to this stage. It is highly speculative and as far as I know Wilson, he doesn’t push for 3 times the bandwidth on a whimsy. The other thought is that EA is keeping an additional title under the radar and that 300% is meant for two titles. That makes sense too. The reality is that I just don’t know but the setting of 100 million players after the previous never met the initial numbers is just too wild. The chance of EA has a larger additional win is likely, but I cannot state that with any certainty. I just don’t keep EA titles in my front pocket and I still think that they messed Mass Effect 4 up and there is no ME5 until 2027. So what is kept under the radar? ME1-3 remastered? I doubt it, but not impossible. 

The reason remains unclear, but there is no way that it is set to a game that missed the mark previously now getting 300% coverage is not the reason, that tidbit is out the door.

So what the reason is remains unknown for now, but setting up servers for 100 million gamers is an expensive exercise and that is waisting money in a dastardly way. So I reckon that Eurogamer will be taking a deeper look at this seems almost a given, and I reckon that this we will see the real reason during summer, perhaps the active gamers will find the reason spilled somewhere in a dedicated blog on that subject down the line.

Have a great day and try to enjoy gaming this weekend.

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