Tag Archives: Electronic Arts

July 7, 2025 · 14:41

Burning Bridges

This is the setting that Forbes (at https://www.forbes.com/sites/paultassi/2025/07/05/how-can-we-trust-anything-xbox-says-now/) gave me. You see Microsoft (always happy to get slapped around) gets the crooked eye from Forbes. The article ‘How Can We Trust Anything Xbox Says Now?’ late last night (might have been early this morning) and whilst I am always in the mood to slap Microsoft around, I do have an issue with fairness. As far as I feel it, I have decently slapped them silly on more than one occasion. Yet I have a few issues with this article. They aren’t lying, merely focussing on the wrong side of the dice. The dice states ‘six’, but we could assume the setting that ‘one’ fell, because that is what is below ‘six’ I a not telling you that six is the wrong number. But we tend to see the side of the dice that is up. Yet in early life I learned that randomization is an exact science (I couldn’t resist saying this), you see, the internet is full of dice games. And that is where the problem lies. You see a dice, you think a dice, but in automation, there are no dice. It is a random generator (overly simplified stated STATE(RANDOM(1,6)) and that is what you think happens, but if the result depends on settings and we get STATE(RANDOM(WhatWeSayLow, WhatMightBeHigh)) the numbers get fixed and that is what happens in gaming. This is not a gaming setting as Forbes gives us “After the launch of Hi-Fi Rush, Aaron Greenberg, VP of Xbox Games marketing, said: “Hi‑Fi RUSH was a breakout hit for us and our players in all key measurements and expectations. We couldn’t be happier with what the team at Tango Gameworks delivered with this surprise release.” The studio, Tango Gameworks, was shut down a year later, and was only saved by a third-party purchase.” You see, there are a few issues with this. The first is that it comes from marketing, a member drenched in wishful thinking (by order of his superior) and ‘advocates’ that setting. Then there is the setting of what happened in that year? Was the market wrong (undecided is a better term) and that gives us two settings that is merely the start. The setting had a future, because a third party scooped in. Then we get “During its FTC trial, Microsoft presented a diagram attempting to prove that it would keep Call of Duty multi-platform, a key point of doubt. The idea was that existing huge franchises like that would stay multi-platform. Some current IPs that Microsoft has bought would be released on other platforms on a case-by-case basis. Then there would be a classification of games, original IPs like Starfield and Avowed, that would stay exclusive to Xbox. While that’s true for those two games so far, this concept has now joined a statement from Phil Spencer: “I do not see sort of red lines in our portfolio that say ‘thou must not.’”” This setting is a little different. We should see a larger setting. Like, Microsoft never expected that its system would become the joke it has become. I merely raise the setting of 3 Sony’s (or 5 Nintendo Switch) to every Xbox series X, and it is about to get worse for Microsoft (Amazon and Tencent will be joining us soon and in bigger numbers). The market didn’t set the premise that some set their sights on. And the spin isn’t what it used to be. It seems to be the setting of the boy who cried console a little too often. And as I see it, the massive mistakes made aren’t small ones. Only last week were we given “Fable 4 will be released in 2026. An Xbox Game Studios update confirmed the game needed “more time,” pushing it back from its original 2025 launch window.” As such this game is now up to 18 months away. And the world is changing and Microsoft needs every penny it can get. You do remember that they bought $100 billion in IP and the return on investment doesn’t seem to be coming (at present). Now consider the setting that EA, Ubisoft and Bethesda all have shifted timelines and the larger IP deliverers now need a year more and that has got to hurt the Microsoft stage. It doesn’t matter what Game pass does. When the games aren’t coming you get the setting of a courtesan that forgot that it was the maids night out and all her laundry is still out to dry. That might seem like weekend lost, but Microsoft is looking to a lull of 52 weekends in a row. In the meantime Nintendo and Sony are making headway in games and the Microsoft gamers are feeling the pinch. A thought for Microsoft is to offer its population the series Halo and Fallout as free downloads, which might lessen the pressure (a simple but not essentially effective deal) as I see it, these two could lessen the pressure by an expected 16%-20% (up to two months) and it could be spread to one episode a week 8 for fallout and 17 for HALO, it wasn’t difficult, but it is a first thought. It might result in additional sales. Perhaps someone already mentioned it to Phileas Foggy Spencer, he can adjust even more red lines. 

So whilst Forbes is telling us no porkies, the article is missing a few items like time lines and as such the marketing impact. As Status Quo gave us in 1988 burning bridges is a state where actions that make it impossible to return to a previous state of a relationship. At least that was what I got out of it and it still largely applies. The consumer is a fickle beast and it adheres what tantalizes it and that is where the media tends to find its digital dollars. Cyberpunk got that slapped on its chest by adhering to the media in stead of telling everyone that the game will be ready when it is ready. Ubisoft got that with the first Watchdogs and the examples are legion (intended pun). What is on Microsoft that they didn’t have a stronger push for more games. Game pass is only good to a certain degree and when EA, Ubisoft and Bethesda lack releases, the console gets to be a pretty boring place. Microsoft is finding that out the harder way. And still the mismanagement issues do not stop (read: fuck ups) as we are also given “Now, in this latest story, reports have emerged that Phil Spencer “couldn’t stop playing” a new MMORPG codenamed Blackbird from ZeniMax’s Elder Scrolls Online team and was incredibly impressed with it. That was in March, and three months later, Blackbird was cancelled this past week.” In this the fuck up is plural. When he can’t stop playing a game it should be ready, as such when it gets cancelled three months later the question becomes “What on earth are you playing?” You see, when it is an MMORPG it needs to have systems in place and when something like that gets cancelled three months later it can’t have been any good (or so I personally think). 

And in addition we are given “In the same batch of cancellations, we had Everwild, where after a recent visit to Rare, Spencer said: “It’s nice to see the team with Everwild and the progress that they’re making,” Spencer said. “It has been [a while]. And we’ve been able to give those teams time in what they’re doing, which is good, and still have a portfolio like we have.” That was in February, and Everwild was also cancelled last week.” So what was Spencer doing? As such we have several failures and two cancelations and the other big boys are at least a year delayed. So, I see the setting that these people will optionally see their Xbox gathering dust for a year. Not the reason I buy a console. I have both the PS4 and PS5 and at least one of them is working on a daily basis. Even with the delays I see coming. As I personally see it Microsoft has had a bad decade and when you consider that the bad blood started with the Xbox One gathering momentum over the series S and series X there are a few things going wrong and Spencer would do well to nip this in its tracks (it is too late to nip it in the butt). I cannot see the setting of “whether Spencer is still the best choice to lead this ship”, I would need more reliable data to support that setting and lets face it, it is more than marketing. There is a failure on several levels and as Microsoft is seemingly losing more and more media friends their bad settings will merely continue at present.

So I see that the waves are against Microsoft, but the need to slap them shouldn’t overwhelm warning of ‘needless-slapping’ Microsoft. I don’t think I did that and in this day and age, your console is as much as you can get as the America administration are throwing entertainment in America in a messy situation, that being said, Microsoft is global so as I see it all countries (except Japan) can learn from this. As I see it, Microsoft needs to look at the bridge they burned and consider what can be fixed and what cannot. There is no guarantee that these bridges could be fixed, as their population are consumers, yet when they say “yeah sure okay”, your population is about to go somewhere else and that will be (as I personally see it) the end of Microsoft gaming. 

I might not be a Microsoft fan, but Microsoft pushed Sony to create the PS3 and PS4, when Xbox falls away, I will fear for the setting that PS6 could bring and I like the path PS3, PS4, and PS5 gaming got me. 

Have a great gaming day today

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July 6, 2025 · 04:08

When the gamer doubts

That’s me, I doubt things. That is just the way I am. The setting was thrown into my lap as Eurogamer gave me a view I had an issue with. 

The image (and article) gave us that “EA expects Battlefield 6 to have 100 million players – 3x more than the series’ best seller”, this gives me (and others doubt), but the setting gave me pause to think after a while. You see, the biggest contenders for EA are Bethesda and Ubisoft. As such, what does a gamer do when things turn bad? He turns to another game. It is just the thing we do. When the going gets tough, the tough go gaming. So is EA really expecting that many gamers? 

The first thought I had was ‘No Way’ now, that is nothing against EA. I am not a Battlefield gamer, I never was and that is OK, others are and they are welcome to it. One source gave me “So the earnings call confirms that BF6 is scheduled for a release before the end of March 2026” and then there was “On February 5, 2019, EA’s CEO Andrew Wilson announced that the game ultimately failed to meet sales expectations, blaming the game’s marketing as well as their focus on developing a single-player campaign instead of a battle royale mode, a genre which had gained recent widespread popularity” The funny part is that I know Andrew, and as such things don’t make sense. You see he is the person that doesn’t go half cocked on 300% of expectations, especially when I see the results of Battlefield V. As such my mind started rehashing all the info it has and two things come to the surface. The first one is that a deal has been struck with Microsoft. A decent idea to get Battlefield on game pass but that alone doesn’t give 300% of people, something else needs to happen. As such the only thing that comes is that either Ubisoft and/or Bethesda won’t deliver on its games. That would get these gamers towards another game immediately. Then there is the combination of both and perhaps Game pass will have a few issues too with other developers. These three would get a massive need for something else on the game pass. I think it is a combination, but I have no data, no evidence of this. The overbearing setting seems to be that Andrew Wilson knows something that is not meant for the media and I get to this stage. It is highly speculative and as far as I know Wilson, he doesn’t push for 3 times the bandwidth on a whimsy. The other thought is that EA is keeping an additional title under the radar and that 300% is meant for two titles. That makes sense too. The reality is that I just don’t know but the setting of 100 million players after the previous never met the initial numbers is just too wild. The chance of EA has a larger additional win is likely, but I cannot state that with any certainty. I just don’t keep EA titles in my front pocket and I still think that they messed Mass Effect 4 up and there is no ME5 until 2027. So what is kept under the radar? ME1-3 remastered? I doubt it, but not impossible. 

The reason remains unclear, but there is no way that it is set to a game that missed the mark previously now getting 300% coverage is not the reason, that tidbit is out the door.

So what the reason is remains unknown for now, but setting up servers for 100 million gamers is an expensive exercise and that is waisting money in a dastardly way. So I reckon that Eurogamer will be taking a deeper look at this seems almost a given, and I reckon that this we will see the real reason during summer, perhaps the active gamers will find the reason spilled somewhere in a dedicated blog on that subject down the line.

Have a great day and try to enjoy gaming this weekend.

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August 12, 2024 · 15:21

What’s in an advertisement?

I have been called many things (not all of them nice) but I do not care, I call it as I see it. This time it is Google that hits the spotlight, you see it is not all Microsoft that I cater against (often I do though). This time it is Cyber News (at https://cybernews.com/news/meta-google-youtube-instagram-advertising/) that gives us the news. This came from the Financial Times and the headline gives us ‘Meta and Google had secret ad deal to target teens on YouTube’, I am not judging this, but Google has stated on a few instances that they would not target kids. Still we get here “Google Ads help page itself says that the “unknown” category refers to people whose age, gender, parental status, or household income are supposedly unidentified. In theory, this could allow ad buyers to reach a wider audience” but we are also given “according to FT, Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group actually mostly consisted of younger users” Now, lets take a different look and for this I use the Apple population (not people eating Granny Smiths) So lets go by the simple set of an iPad and around 128.5 million units of tablets were shipped worldwide in 2023. A little over 40% in the USA. The younger population uses their iPad for over 4 hours a day to do gaming. I took a small measurement in two hours I was fed around 2 dozen advertisements. Now consider that we have 80 million gamers on the iPad, as such 4 hours represent 40 advertisements per user and that represents 3.2 billion advertisements EVERY DAY, you think that Google, Apple or Meta walk away from that? And when we add the mobile gamers on Android and iPhone it becomes a much larger and more interesting number. 

On one side it works out well for one of my IP issues if we consider the larger premise. You see some are all about hijacking revenues from others, I took it into a different direction. When these three players lose a little over 20% of that advertisement industry. How strapped for cash will they end up being? Don’t trivialise this (many so called captains of industry will), when you need your revenue and you get to face a decline of 20% panic is ensured to come to the table. Like the advertisement bitches who cried fowl when Google wanted to do away with cookies. The setting I had was enable Amazon to a much larger degree, optionally enabling Kingdom Holding (Riyadh). A simple setting that many forgot about, because they all wants us to look to the horizon to the land of honey and AI, but that is at least a decade away, as such I saw another shore. 

But back to the story. So the response from Google was ““We prohibit ads being personalised to people under 18, period,” Google said in a statement to the publication. “We’ll also be taking additional action to reinforce with sales representatives that they must not help advertisers or agencies run campaigns attempting to work around our policies.”” And it could have worked if Google set through the cookie stage, but they did not. Now the setting is different, advertisement gaming is developing and we get a dozen versions of the same game and they all run on advertisements. And the game becomes worse for some ad streamers now also include advertisements. As such they are one step removed from the old setting that Electronic Arts tried to include in their sport games, the billboards in a game all showing the advertisements that EA could sell. In the long run it could have given them a revenue boost. Now the game sets a different premise. You see you can fight of getting more revenue, or you can make sure the others cannot get any, that was the premise that I went for and Saudi Arabia does not have to cater to Americans, more importantly they could deny America well over 20% of that revenue. Consider that the big three techs have to report a drop of 20%, how does that work out? In addition to that loss you could capture a part of that revenue. You see the USA is all about monopolising issues, all whilst no one looked to the shores behind them to see what they lost and that was the place where revenue was all over the floor.

The setting is given, but when we consider that they either confess on targeting minors, or take the losses. And my solution doesn’t target at all, putting this solution largely in the clear.

Still, the EA premise had me thinking, not a similar approach, but a very different approach. One that give a much higher premise of engagement. Like the cheaper Netflix, set the console with a gaming portal and that portal has a niche for advertisers one that pays the viewer in credits, which could go towards a lower fee, or game coins to get free updates (enhancements) for in game shopping, any game on the platform. That was a side no one (seriously) looked at. Games are set to a developer, not to a portal and when they want to be there they will have to agree. Consider any console with 50,000,000-200,000,000 gamers, do you really think a game designer wants to be cut off? Consider that the Xbox Game Pass has only 18 million users. And the numbers I stated were conservative, this solution would be next to the PSX2 (over 155,000,000) and the Nintendo Switch (144,00,000) that is what was at stake and Google shot themselves in the foot (my speculation) as they dropped the Google Stadia, as such the Amazon Luna and the Tencent console are all that remains. And when we see those numbers, a larger base exists for advertisers, but in my view a more limited one. Still, there is (to some degree) an option whilst removing a massive chunk (I think around 20%) away from Apple, Google and Meta. It was an evolution to the system as I set it up and the advertisement funds are merely the icing on the cake. 

The added ‘protection’ that is given could sway plenty of parents to go this way, not my initial interest, especially when phase one 50 million is reached. The system will fuel itself towards users like the CBM64 did in the mid 80’s. Still the others need to rethink their system, because for now they think it is all OK, but when the setting changes it will already be too late. Look at the Cookie stage, only when they finally switched it off in part, the advertisers starting to cry like little bitches. Three days ago we were given “This latest twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.” Wake up call? This setting was known for a couple of years, as such these people had plenty of time to revisit the sands of opportunity, but they thought that it wouldn’t get to that, and the money would keep going in. Now the premise will likely become that they lose out on a population that gets into the millions, no free ride for cookies (cookie monster ate them all) as such they will have to put the prices down by a lot, because targeting is soon to be a real issue, for this the Google and Meta setting comes into play. Either regulators demand a larger scrutiny (expected turn) or the advertisement world will lose 4.3 billion advertisements on iPad alone, now consider how many game on their mobiles? That is a reported 79% of an expected 18,250,000,000 billion in 2025. Set that to revenue numbers. Yes what one party tells is not what some do, or they tell them where not to look for certain restrictive papers. Oh, and my simplistic number stage gives me around 2.8 billion advertisement options are optionally soon lost or diminished. Yes, my 50 million consoles were hilariously conservative. 

What’s in an ad? Nothing a gamer wanted to see anyway, as well as a few other clusters of pushed to watch advertisement people. So how will Meta continue at minus 20%? Apple will do fine and Google will have its android, but when that newly reinvented shore comes, Google will also have to make due. As such,  they can bite the bullet or set up a fee for Youtube, which will make TikTok happy to no extent 

They say all is fair in love and war, did you ever consider that the people have a voice too, that they are pushed towards apps with no avoidance? What happens if you cater to those people? Google should know, they grew their search in a very similar way.

Have a lovely time and see you perhaps in a place without advertisements every couple of minutes.

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October 16, 2023 · 10:38

Everyone’s Amazing Freebee

Yup, this happens. We all like freebee’s and this might not be the exclusive one. But the idea is (as per now) handed to Electronic Arts. You see, this started in the very early morning when I saw the image below pass by. So basically whomever created that image is to blame/congratulate on the idea I just had.

You see, that person made an awesome cover. Or that person has way to much free time on his/her hands. But it got me thinking. My connection to Madden is sparingly and not that much. It started somewhere in the 90’s with Sierra On Line Front Page Sports. 

We had a collection of players and we all played our games and then we compared statistics. I choose the San Francisco 49ers. I got nowhere near the top 3, but it was fun for all around. I then stopped playing the game until Madden NFL 2003 (I think) which I got on the original Xbox. It had the cool option to change the desktop depending on your favourite team, and as such I chose the 49ers. I got one additional version about a decade ago and that was it.

My largest issue is not on the makers, well perhaps it is. I have little to no knowledge on Football and the NFL and that results in the game not having a learning curve for those with little or no knowledge of the game. If someone objects that this is my flaw, I will accept that. But the opportunity to get a larger following on the game is lost and that is on Electronic Arts. Especially as streaming systems are starting to grow, giving players a game with a learning and educations curve will be important, that is pretty much a given and that applies to all sports (NBA, NFL, NHL, FIFA). The time to cater to merely the devoted fans comes to an end, too much needed to be vested in any game to rely on ‘self education’ to get ahead in a sports game. There is also the need to connect to others in a multitude of manners. Scores sharing (to a multi player pool) multiplayer when the two teams meet and so on. Parts can be done now, but it is (as far as I could tell) pretty limited. 

So the idea comes from the cover and that is the fat that more could be done. In this case an evolution in commentators. For example a celebrity could comment on the game. In the season there would be a 10% chance, during the playoffs 25% and the Super Bowl will have a 100% chance and there we get the larger issue. We know that Taylor Swift will have a vested interest to commentate on the Kansas Chiefs (a tall order if ever there was one), Jeremy Renner is a devoted 49ers fan, Arizona Cardinals has its own Oklahoma based fan Blake Shelton, George Clooney is a die hard Cincinnati Bengals fan and that list goes on and it would be up to EA to find the willing and right celebrity for the 32 NFL teams. I am amazed that no one thought of this before. Perhaps they did, but until the PS5 and Streaming systems there wasn’t enough options to implement that and that is fair enough. The nice part is that the next Madden is roughly 8 months, 22 days and 15 hours away. As such Electronic Arts does have enough time to consider and implement (or reject) the notion of adding to the franchise. I also believe that the personalisation that the original Xbox version had should return and a much better or enhanced educational system for those not struck by NFL devotion. There is off course a stage that this could apply to the other franchises, but that would be up for Electronic Arts to consider. 

Whether they do or don’t (it is up to them) my creative vibes remain active and now they went in a direction I didn’t count on. Perhaps all the newspapers focussing on the Gaza clambake was cause of all this. I don’t know, but whomever posted the initial Madden 25 file, thank you. It gave me something to think about and start Monday on a non work related cause.

Enjoy Monday.

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September 21, 2023 · 13:13

Look back in yearning

This happens and weirdly enough it hit me a few hours ago. You see a few days ago I started to replay Hogwarts Legacy again (third time). I started as Ravenclaw (I like blue), then Hufflepuff and now Slytherin. You see, Gryffindor is the least interesting house as Harry-the-Snape-sycophant-Potter has been showing us that house for 8 movies, so that place is last. And my view remains, yet there is some doubling up as you replay the game, but the game is a true work of love the houses and their common rooms show that part. There is not one better house, but there is a house for every HP fan and it is a great game. I truly hope that DLC’s or an additional game is not far away (like somewhere in 2024). I do not car about the haters and their views of JK Rowling. I never heard what she said, I do not care what her believes are. We all have believes and some opposes ours directly. That will always happen and dumping a perfectly good piece of IP (one she did not create) is just insane. 

Yet that point also woke up part of me that I missed. You see, I am not much of a racing fan. I enjoy a race, I enjoy some realism and I have enjoyed an F1 game in the past, but it is all ‘too realistic’ and I am not racer. I loved Ridge racer on my PSP, yet one title always stood out. 

It was Need for Speed Underground by Electronic Arts I loved even more. I loved it because it was more like arcade (Outrun example) racing games. Need for speed had a few additional sides that gave it the flair I enjoyed and when we look at the games nowadays, it is all about ‘realism’. Don’t get me wrong, Grand Turismo and Forza are amazing games and they have their own following. But these two lack an arcade setting (for lack of a better term). As such we forgot about Need for Speed and that is a shame. I didn’t like what they produced afterwards, it was too much about short term adrenaline rushes. But that game took my feelings back to 1982, Pole Position on the Commodore 64 which got an 85% score. 

In addition there was 1990 when we were given Lotus Esprit Turbo Challenge by Gremlin graphics (85% rating). Yes, graphically there are much better graphics now, but these two games brought fun. They brought fun to racing and the games we see today are drained too much of fun and all about the implied rush and short term adrenaline events. Forza, Gran Turismo and  the Crew should take a hard look at themselves and not about outspoken claims (whilst ignoring tens of thousands of others). 

I believe that these developers are wasting a marketshare and this is about to become a time when marketshare should not ever be wasted. Yes, I see all the Twitter feeds on games that were released 25-35 years ago. Almost like influencers trying to get create waves at the behest of marketing departments. I do get that and I (for the most) do not care, but actual gems are left out there to rot in the sun. We are now in a stage where a lot of us have forgotten a game like Boulder Dash, a game that brought addiction to millions. The 1984 game got an 80% rating with “A very special Game with ugly Graphic. Boulder Dash is one of THE classics of the C64.” The interesting part is that graphics were set to 40%, implying that today it could become a 90% game. It was already a 90% game on playability. As such the streamers of today could have an interesting game that takes little bandwidth. You see, when streamers become of age and internet congestion becomes the larger problem (expect that in 2026) these games and games like this will drive gaming forward. It is about the fun and that is the part that too many developers are in denial of. I reckon Ubisoft has the biggest problem with that aspect of fun. In case of Ubisoft, I still believe the original stage I saw. ‘When you create a game to appease everyone, you end up with a game that pleases no one’. It was true in 2014 and it is even more true in 2024. As such these thoughts blended together missing out on arcade style racing. I wonder if these developers are seeing that part of the equation, because as I see it now we have the Amazon Luna developers and they can connect to the Tencent technologies handheld with their software opposing Chinese developers who are on the ball and could soon create a lot more ‘remastered’ IP and they could get away with it. You see players like Electronic Arts let the CBM64 and CBM Amiga IP expire and now the stage evolves for these new indie developers. If they can create a game that is distinct enough, they could create new IP and at that point all the wannabe Microsoft developers are set out in the cold (and not just them). As I see it, as I see what Tencent Technologies is up to, it will soon be another field where the US is fishing behind the net and when these developers are relying on their advertisement incomes, they are merely one step from becoming redundant and I reckon that Apple and Google will be on the same boat. Not merely because of what they proclaim, but it is what HarmonyOS (4.0.0.113 by Huawei) is setting the stage for and the moment that Tencent Technologies opens the door to that option it will not merely gain access to one market, it will gain access to three markets and when the others forget about the fun those others will get their goose cooked. If you think I am kidding, consider the advertisement (at https://www.youtube.com/watch?v=MvkMp0JuyPQ) when yo think this through and not hide behind the ‘sexy’ label, we see that Nintendo was right all along and Nintendo figured this out 16 years ago. Preppy and fun was the story and they delivered. In the meantime Microsoft lost a truckload of market share and Nintendo gained on Sony by miles. I like the ad as it is set against the PS3 and I had both (and loved both systems). Now we see that nearly all systems have forgotten about the fun part and a new market for indie developers opens up. With the streaming systems they can create for more than one in one go and now the others will have created a new competitor, merely because they adhered to marketing and business intelligence. The problems is that they are all opposed by a knife with three sides. That knife is awareness, perception and reality, the problem they face is that they are adhering to the wrong voices and forgot about the true fun side of a game (not everyone mind you), so all those developers forgot about one marketshare that is growing fast and is about to become a lot bigger and it is yet another reason why one brand is losing more and more marketshare. All because some of them disregarded the impact of fun and now Google and Apple are about to make that part even worse. So as the older gamers look back in yearning, the new gamers see what they are missing out on and they are about to wise up. At that point who will be in the top three? Sony will be, Nintendo will be and place three? That remains to be seen, but we now have another market where Microsoft ends up in 5th place, which is way behind the pole position they once coveted, once a long time ago. 

Enjoy the day.

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December 23, 2022 · 23:11

Unions

The thought took me by surprise. I had been playing Minecraft that day and the dream took me in a different direction, the merging of games. Now in the case of Minecraft this might merely be a DLC, or added to the game, but the stage opens up new directions in gaming.

To give you the rundown, I need to take you on a small trip. In my days of the Atari ST, the game ‘The Sentinel’ was released and I was happy, a remake was made in the late 90’s and it was awesome on PC, the music was fantastic and the game left an even deeper impression. The game is about a sentinel, it cleans the world, it rotates and nothing will survive in its gaze. It seems simple, but the 3D landscape is tricky and there are 1000 levels (if I remember correctly). So to win you need to get to the highest point and devour the Sentinel. The game is simple, but addictive and the PC edition even more so. But what happens when we take the Sentinel and make it massive, it cannot be devoured. Yet if you can get close to it, you could ‘attack’ it and get glowing bricks from it. The glowing bricks give the player powers. Blue will drop never ending water when active, red drops lava and so on. Yellow becomes a sun beacon. The Sentinel however changes the landscape it sees, and as such destroys your house, reduces it to rubble (with all the stuff still there. A rare event that changes the speed of the game and creates chaos. But that is merely one side, so what happens when we have BOTH games? We have thought of it and it does not always apply, but what happens when we have games from the same maker? For example AC Origin and AC Valhalla? They have implemented the cosmetic parts in later games, but what if we can push it both ways and more than just cosmetic? So Horizon Zero Dawn AND Horizon forbidden West? The games can be played separately, but what if we could unite these games? Add even more terrain? That is (optionally) the power of streaming games, streaming games will make this possible. 

It is a continuation of an idea I had in the past (and wrote about it). The original EA CBM64 game ‘Murder on the Zinderneuf’ now with a Bioshock look. Fully 3D, yet that is merely the start. For the Amazon Luna, the idea came for Luna keys, gold and silver. So when you play the game you could find a chess set, when found the option opens up to unlock THAT chess set in the game chess. It makes for a new setting of long term gaming. In addition, the idea came that could open up other games and other makeover of games. Like the game Clue, Harry Potter themes (if that was open to offer) and so on. In that same stage Assassins Creed 2 could offer a renaissance Italian chess set and so on. Not every game will offer this, but with every iteration that does we add value to gaming, we add interest in people who like to play chess to play other games. When you play the new version of ‘Murder on the Zinderneuf’ a game like monopoly would suddenly get an additional playable token (the Hindenburg) and it is that interaction that gamers will become hungry for and they will play more, enjoy more and experiment more. The power of streaming games is not unlocked for the simple reason that the game owners are merely looking to ‘copy’ their game on a new platform, to get more names, more players but no one is looking in creating better players, more fun and more joy. It is seemingly past them.

It is a stage that needs to be looked at now, because the new makers of systems are looking in that direction and there is no price for second place. As I see it The Tencent Streaming solution is merely a year away. The current owners squandered billions, lost the middle east and now Tencent is about to offer new options, new terrains and they will offer it to millions more. So how much of the playfield will Amazon surrender? Google left the gaming sphere and Microsoft remains useless (which they will spin in a direction like blaming Sony), but the truth is that these three players left well over 6 billion a year on the field and that field is now increasing and is slowly moving towards Tencent. Yes another fine mess they left the gamers.  The only player, who had their own niche is Apple and I have no idea what they are up to, they play their cards close to their chest. But they could be the new winner in the 11th hour. I cannot tell, too much speculation on that direction.

But the union of games is a natural concept in streaming games and look at how many offered that stage, the simple answer is none. And when Tencent does offer it, they basically become winner by default. It was so easy to actually listen to gamers (something Microsoft has never done). Sony and Nintendo were not streaming solutions and they have THEIR market. The others (Apple excepted) did this to themselves. Consider what you read here and consider what you see in gaming and then see how natural the ideas actually are.

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December 13, 2022 · 11:31

Scuttle the ship

A thought occurred to me a moment ago. You see, we are so in a stage of what to do next, what to do in reaction and it came to me. We already have all the ammunition we need. You see to show players like Epic Games on how it is done, by actually doing hat WAS done and redoing it in a few ways. To take commercial sails away is by offering an alternative and here the Streamers (Amazon Luna) can set a new stage. Because it is not a free service we can ensure that loot boxes become free. Take a page from the Mass Effect 3 multiplayer mode. That part was the best multiplayer experience that I have ever seen, the best experience that I ever faced and the free loot boxes were part of that. OK, not completely ‘free’, it required effort. Yet effort is what a player brings to the stage. Consider any game, any shooter. Now add battle stages to it that are based on parts of the game. Now set a stage of 4 players versus a clever NPC part and slug it out. In the end, the ones standing get the credits and these credits go towards a loot box. In ME3 I had to play 2-4 games to get enough points for a Platinum box, and these rewards were awesome. All elements that we have now. Weapons, armour, support item, cosmetic items and with enough of that you can get a whole generation of people to the new game. Lets be clear, I do not hate Epic (I do think they were overly stupid) but we need to do something about the loot boxes and this is one way to counter them. Have a game where you can earn them without EVER spending a penny. And it will not be an easy fight, but the start is that you can get people to another solution where they do not pay and that is the start of more. Once the stage changes Epic either alters their approach or they become obsolete (that will take some time). But a player like Amazon has the option to make change happen. And this is not the new idea, I feel certain that Tencent is doing similar stuff, but their plan is brilliant (and insidious), they play the long game because they can afford to, the cherry on top of the cake is too rewarding for them and we need to see a counter move whilst we still have options. There is no talking with Epic Games, they are too far gone into the rabbit den of greed, but we can counter with new games, with altered games all with the same setup, Loot boxes for those showing effort. When effort becomes the currency the other solutions start to fade every so slightly before fading entirely. This is not a short solution and it will not come quickly, but it is a solution that has merit, because gamers are all about the showing of effort and gaining achievement that way. It is merely an idea, but I think it could work and when we start the stage of crossover loot boxes, the games will change the premise even further. Just a thought! Now Amazon needs to consider what games they will set to this stage and the first chip from the armour of greed that Epic games wields becomes a reality. 

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December 1, 2022 · 22:10

The games we desire

We desire games, we all do. In Star Trek we were once told “the more complex the mind, the more essential the need to play” (Star Trek, season 1, episode 15). I always embraced that. Gaming was my large escape and I have enjoyed it for decades. Yet the foundation of gaming changed after the Playstation 2 came (and all other systems). Gaming became big business, people with business degrees got involved and soon it went from art to business needs. Gaming suffered and it has suffered for quite some years now. Micro transactions is merely part of it. The larger stage was that art was taken out of the equation. This is why games like Elden Ring, God of War, Horizon Forbidden West are such successes. They embraced art and artsy sides to a much larger degree. This is the reason why places like Ubisoft went from great to below mediocre. There are the games that will always have appeal because of secondary reasons. Sport games being a clear first example.

When we look back to the days of Bullfrog, there was almost no game we did not desire, art was the driving force and it drove our needs deliciously and amazingly. Consider Populous, Flood, Populous 2, Magic Carpet (1 + 2), Dungeon Keeper and some (including me) still worship those times, those games. EA went and created some exploitation version of Dungeon Keeper. Yet they could repair the damage, and they are running out of time. They will need those who played the original to give rise to the next generation. They now require credibility. And it is not the weirdest idea. Six games that represents millions in revenue. Some can be re engineered, yet the larger setting will come from re engineering driving evolution of the game. This reminds me of another good Ubisoft game (they had a few). It was Conquest: Frontier Wars, the review gave it (for the most) 78%-88%. I would set it to around 85%, a game that makes the gamer want more. And there was another side, you could set up a battle game with two other Computer players and you had some options. What was important, you could spend hours in a new galaxy again and again, with two other races, each with intelligence settings. Now what if that concept is remade and also remade in games like a remastered Magic Carpet, Dungeon Keeper and Populous. Three games that were initially less than 1MB and could optionally keep gamers busy for years. That could spark a new wave of gamers and that is what the streaming services need, fresh blood and returning blood. And the need to play will draw them in. You still need decent games, and I just handed them 6 of them. Well, handing is a stretch, EA has the rights as far as I can tell, but consider that Yesterday I handed the option for 50 million gamers and consider that many games never get anything near that amount. I reckon that my solution with the additional games is a step into the direction of the number I predicted. That solution still needs the first phase, but without the second and third phase it will never grow to the degree required or is that desired? And there we have it, a stage we grow and a stage we create by looking backwards. The six games I mention are most likely IP protected, yet The Commodore Amiga had 2198 games, The Atari ST had a little over 1000 games, close to 10,000 games, If we rate from the highest and look at 10% we get to 219+100+1000 we end with 1319 games and that is if we merely look at the highest 10%. Now some will have protection, but not all will and there is the solution for streaming systems. Upgrade what was and get more people feeling the joy of gaming, not the challenge of some flawed Assassin’s Creed Valhalla game. Even now we get ‘The final Assassin’s Creed Valhalla update has launched a week early’, the fact that it is for some systems 13GB does not lead to questions, the fact that the game was released on November 10th 2020 is a much larger issue. It is over 2 years old and still requiring patches. It is one of the reasons that streaming systems will win over time. But a system that has good games will endure a lot longer and the games from the old systems remain superior to many of the games released today, not all, but a lot of them. It sets the need for more play, and Streaming systems will deliver there. 

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October 30, 2022 · 10:53

That nagging feeling

It all started in 2021, July 12th to be exact. I was writing ‘New and reinforced’ (at https://lawlordtobe.com/2021/07/12/new-and-reinforced/) and another thought occurred to me. This had the options of an interesting stealth game. Consider the Citadel in Mass Effect, the time is when the Citadel becomes a hub (Mass Effect 3), the bodies are piling up and in that setting we have a stealth game. Consider an engineer, he is creating stealth armour for the Shepard and other spectres at that moment the attacks start. As he was working in a special R&D lab on the station, the humans decided to go off books and create a space in the citadel with no visibility at all. That is the start of the game. Visually it looks very much like the Mass Effect series, but here there are no firefights, a firefight is not something this engineer is equipped for and he is not much of a shot, a mere energy pistol that can deal with rodents and not much more. But stealth, that he can do and he is invisible to the camera’s and scanners, the armour works. 

The lab is below the human embassy it is slightly larger than a room with 5 bedrooms, 3 of them are work related one is a power hub. It is in that setting that he has to find food, make recordings and set up stealth camera’s. In a setting where husks are collecting bodies, where cleaning systems work 24:7, he needs to find places for the camera’s. He has to record what is going on. And unlike the first game, the Embassy section is completely mapped, every room, all views and every item. The player has to download logs, has to avoid and deactivate security systems, even though he seems invisible, he learns that the suit has issues and the points can be gotten to improve the suit, make stealth weapons and collect information. The game expands into other areas later in the game. Larger, not bigger, wider and more challenges. The idea for that setting was that EA could expand on the storylines on the citadel, expand on the races and expand on the locations. The second reason was that there is a lack of good stealth games. After Thief we only got Styx and Aragami, both excellent games. There are other games that have stealth elements, but games driven by stealth are rare on the market and as such this made sense. The idea to have a streaming stealth game was also rewarding in other ways. It would be a first and after the bummer that Andromeda was, taking it into a side street (not a replacement) might make the gamers, the obsessive Mass Effect gamers happy. And consider how large the citadel is, there is plenty of challenges to bring about, especially when you need to make a second and a third location. Consider the problems, or the challenge to create a new space under the noses of those who want to kill you and when we add a little science to it, it could be all kinds of fun. A game based on avoidance and trapping the other party. It could be a blockbuster for EA (they own the Mass Effect IP), just a thought. And consider how many games they released. It is not that they have shown a whole lot of creativity, have they?

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October 2, 2022 · 07:32

Just for fun

It is 07:14 and I just woke up. My mind came up with a nice idea which is now freely given to Electronic Arts. You see, I am a hockey fan, always have been. I do not care for the other games, but that does not mean that they couldn’t have it. In my dream there was a small altercation between the Shaq and me (nothing violent), I merely accused him of looking down on me, as I would. It then occurred to me that these sport games all have one oversight, a flaw if you like it. When was the last time you had a homie face off? A tournament in NHL, NFL, NBA, FIFA or another sport? A tournament that has a 4-12 player game. So the game gives a grid, you enter the names and you (or them) select which team they represent and you have an evening of friends opposing friends. The grid an be saved and exported and at the end of the evening/afternoon you have one trophy winner and the list of scores to show the victor who ruled that evening. 

EA could even still add it as a patch in all these games and create traction in every game they have. I am merely surprised they never did this before (as far as I know). As such, Electronic Arts get cracking and give the people what they optionally desire. 

And with all the house tournaments with games like pool, ping pong and a few other games, I am surprised we never saw anything like this before, 2K never added it to their games either, as far as I can tell and is that not essential in group plays? I am merely surprised that it does not seem to be there yet.

Enjoy Sunday, my weekend ends in less than 24 hours, yours?

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