Tag Archives: Amazon

Inventing the economy

Yes, this sounds bigger than it is (and it is). This is the economy for an RPG. A few places had idea’s, one was particularly helpful. Yet in the stage of the game I designed here, I decided to take a different route. You can barter all you want, yet in the end it is the economy around you that needs to flourish as well. If you do not take that route, you get either a ghost town, or a passively silent one, one that can only move when you are there. It is that approach that is reluctant to me. You cannot create your story, become your story on a blank page where everything is depending on you. That has been the case sine before I was born (in the age of Black and White TV’s). 

So as I was mulling over what I personally believe to be a shortcoming on the Elder Scrolls. I turned in another direction and saw the glitch in Fable 2, but the stage was good, so I decided to take a larger gander and set up my own premise. On September 25th I wrote ‘Recap to the intro’ (at https://lawlordtobe.com/2021/09/25/recap-to-the-intro/) which gives the list of most articles linked to this game.  I will now add:

Behold the economy
(OK, that was way too ego driven) yet the stage remains true, you cannot live or play in a vacuum, so as I wrote ‘An almost ordinary generation quest’, I set out the stage of stamping out the economy, there needed to be a stage where you can grow and optionally through you the town could grow. In t6his we need to take notice that a city takes decades to grow (if not centuries), so the town can only grow to some degree. If we consider the baker, the butcher, the fisherman, the blacksmith, the bookshop, the tailor, the potter and the leather shop we see that these people have average skills (2 or 3 out of 5), we need to see how to grow the town. In one stage I talked about the potter part, it will be a growth stage, so to grow the economy, when you gain skills (in your travels) on any of this, when you return home you can teach the shops the skills you learned, it gives you some income, but the larger stage becomes that a town gets X amount of people travelling through it. More important, when a shop becomes more important, more people will come, so there is a benefit to teaching them, because what they sell, benefits you too. And more importantly, when these shops grow into 4 star places, I needed to add a risk as well. You see, some people are depending on ‘non change’ I insist on change, so there is a small percentage of a chance that when the get to that level there is a small chance that they will pack up and leave for ‘the big city’, in addition to it that risk increases by a factor when they become 5 star places. It creates momentum and it creates a larger stage of movement and turmoil. You or your kids can teach the shop again, or they can move themselves. 

A stage of fluidity that we haven’t seen before in RPG gaming, and I wonder why not. I can not be the first one to come up with this, could I? A stage of increased growth and economic values will also hit the city, when the city grows, the shops have less reason to move (they are revenue driven too). It sets a new stage, instead of having 15 axes, 23 swords, 7 mauls and 2 halberts, we get a stage where we can sell that as scrap to the blacksmith who will create new ingots and create new weapons. That only works when he becomes 4 star or more location. The herbalist has a need for resources, you bring he has no need to move, or to seek out danger. And in this all shops are almost the same, there are shops that will not need ‘feeding’, but their skills too are related to the ranking they have and as you teach them, their value increases and the village grows another step. 

And so we create a new stage, not merely collecting weapons and armour, but a stage where the shops grow what they have and to that respect also the scrap they receive from NPC’s and the new goods that come with that.

I feel happy, I created the foundation of an entire economy in a game, there are a few unmentioned parts and there are a few parts not here, but I am still mulling them over. In the meantime, anyone who wants to create an Amazon Luna and Sony Playstation exclusive RPG, feel free to use these ideas (free of charge) and let’s give Bethesda a run for their money, whilst pissing off Microsoft at the same time (slugging two for the price of one tends to be more satisfactory).  

Have a great day

P.S. WordPress still haven’t fixed colouring, their CEO might be colourblind

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The mobile reward

We love the words ‘free’ and ‘rewards’. In this I am no different. This setting all started when I was taking a look at some version of ‘merge life’ iPad game. The game starts nice enough, challenging enough and I saw the warning ‘absurd amount of advertisements’ yet initially when I started that was not really the case. So after 10-15 minutes I had reached stage 2 and the game was oddly satisfying. It was then that the advertisement wave hit me. Close to one advertisement EVERY 30 SECONDS. Yes, that was absurd and after 2 advertisements I deleted the game. But the mind took a wander and I remembered something from the AC Brotherhood time. Yes Ubisoft did do good things, even innovative things. But the idea got twisted in my mind to something more. I wrote in a previous article about games for Amazon Luna, not sure if I did this (I have written over 2000 articles). There are two stages in this.

Stage One
Board games. Most forgot about the power of board games. They are simple games, but a setting we always return to. We do not need to kill everyone (I mostly do). There is tranquility in a game of chess, a game of checkers, a game of Monopoly, a game of Backgammon, a game of Shogun (and so on). But what w forget is that most people prefer to play alone. Now, there is some need to connect to like minded people, people who just want to play a game. For them there are three options. Set up the Luna to facilitate for 2-4 players, connect to up to 3 online players and play alone with computer managed NPC’s. The powers behind consoles and streamers forgot about that, didn’t they? Now the optional connected IP is separate and for another day.

Stage Two
When it comes to rewards, Ubisoft forgot a side (it was fair enough) but when we have mobile games they could lead to a lot more visibility. For the example I will use the Fable Pub games. You play the games and you get the rewards. In the mobile game it might be about money, yet the goal is to get to the 5 star (might have been 4 star) point. When you get there you will get 2 rewards. So each game there (Keystone, Fortune’s Tower and Spinnerbox) will result in a direct reward, a weapon, or an outfit that is linked to Fable in Amazon Luna (just as an example), the second reward is a Luna Key. Each board game will get a Luna Key, so if you play 4 games, each of the 4 games will get a key. And the Luna key will open a special option. So in the examples given Chess will give you a new board and a new chess set, Backgammon will give you a new board and stones (there are Indian, Egyptian boards and stones), Monopoly will give you an NHL, NFL or other city board, Shogun has additional colours and Japanese family crests and so on. Additional rewards that can grow the interest in other games and that is beside the setting that could be offered. All stages forgotten or ignored and why? Is the setting of a Luna Key so complex? Is the setting of offering the player something more not enticing? I would think that with all the bugs Ubisoft introduced they might go overboard pleasing the customers they so often disappointed. 

The stage of giving a player more is important (and growing in need), especially now. There are the bugs the glitches, yet when you add the congestion it comes down to the choice of limiting yourself to urban players, or give rural players options to play when there are too little. There is also the need to feed the beast (the players), they need to go to work, they need to be somewhere else and setting a stage where the player can optionally play a fitting mobile game (like Ubisoft did for AC Brotherhood) where the player can play to get a new unique 5 star blade, pistol, outfit or whatever. A stage that adds to the game, not replace it, or circumvent thresholds. Offer more, offer unique and they will love the brands they embrace even more. Machiavelli stated (in some form) “There is such a gap between how people actually live and how they ought to live that anyone who declines to behave as people do is schooling himself for catastrophe” it gives the setting for leaders to adhere to needs, but there is a hidden side here. “There is such a gap between how people expect rewards and how they should see them that anyone who declines to lead as people expects them to do is schooling himself for massive setbacks” It comes down to the stage of what exactly is a reward, if it needs to be earned (not paid for) it will grow in value, and gamers are all about earning showing that they had the goods to play the game. As an example CDPR (makers of Witcher III) created an in-game game named Gwent, we got to play for extra’s and it became a separate game too, now that game makes well over a million dollars annually. People got into the game and now it is a separate game that is leading gamers to more and the gamer has become willing to pay. The setting is that it is free and as people get into it they will spend the few dollars they need to get more cards and expansions. For streamers it is not that easy. The enticement of a monthly fee needs to be there, so as games add more value, the threshold for gaming THERE lowers and people become more eager to play and will play for all the free rewards, which is an oxymoron. As gamers get more by playing, they will play more and call other people to their cause. Yet we must not forget that at times the player needs a solitary moment and as systems accomodate that, the gaming borrow will become ever more comfortable. Consider the board game Man, don’t get angry (Indian: Pachisi). A 1914 game that so far has sold more than 70,000,000 copies. Yes most in an era that is pre IBM PC XT, yet we have always returned to places of comfort, for nostalgic reasons, for the simplicity of play and for the stage of pure randomness. You see too many games are all about changing the setting of what the dice do, too many are seemingly less random than we think and within ourselves we see that, even if the brain is not detecting it yet. You think it is chance that you are one square away from winning when the ‘computer adversarial pig’ throws double six? We automatically feel that it is bad luck because we see ‘dice’ but we forget it is a computer animation and that setting is starting to bite more and more, so the power of real randomness, of a real chance to win is becoming more and more important. In this as Amazon is developing games and Google is not, they have the advantage (I do not know where Netflix stands at present). And it is up to Amazon to create the most comfortable burrow (read: man cave) we can have before the competitors catch up. For now they are all about ‘Let Ubisoft do the cool stuff’ (glitches included), it is about comfort levels, especially in gaming. Niccolò Machiavelli wrote about this in 1513 (yes over 500 years ago). The greed driven seem to ignore it, the lesson was quite clear and whilst the greed driven come up with more versions of some form of Antón Castillo we can just investigate the list and see that games like Call of Duty did make $20 billion, but it is a mere 20% of what Pokemon made and Pokemon for the most is Nintendo only. There is an upside to tailoring to fun, it is what the people want and it is a lesson Microsoft (Sony too) have forgotten to much, too easily and too completely and it makes Nintendo the real threat to Sony, Amazon could go a similar route and surpass Microsoft more easily than they think (the fact that Microsoft is often in denial helps too). 

As I see it the consoles (streaming or not) is one, yet the ability to correctly connect a mobile or tablet has a lot more going for it than most realise and as that link is more and more visible the connected system (console or streamer) will reap additional rewards as well.

Just a thought, enjoy the day.

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Searching for a reason

We all do that at times, we all search for a reason. Whether it is for a solution, to blame or to incite. These are the most likely reasons, but they are not the only ones. The thought came to mind when the BBC (at https://www.bbc.com/news/business-58961836) gave me ‘Amazon’s Jeff Bezos ‘may have lied to Congress’’ a stage where ‘may’ is operative. So there is not even any level of assurance that he ‘had most likely’ lied, that on the premise it was highly likely that he was not truthful, or any other stage of ‘creating doubt towards sincerity’. We are also given the claims that “Amazon copied products and rigged its search results in India to boost sales of its own brands”, as well as “sought to correct the record on the inaccurate media articles in question” and in finality we get “they were considering referring the firm “for criminal investigation””, so in the third, what ‘criminal investigation’? For allegedly rigging results in India? For inaccurate media articles? It is an open field and in all this, we need to consider that US congress is merely trying to get fines from rich companies any way they can get, it is what incompetent people tend to do, play the blame game. 

Yet to understand it we need to take a look at the Reuters article (at https://www.reuters.com/investigates/special-report/amazon-india-rigging) where we get ‘Amazon copied products and rigged search results to promote its own brands, documents show’. Here we are given “The internal documents also show that Amazon employees studied proprietary data about other brands on Amazon.in, including detailed information about customer returns” this is indeed a solid accusation. In addition we get “It is difficult to develop this expertise across products and hence, to ensure that we are able to fully match quality with our reference product, we decided to only partner with the manufacturers of our reference product”, it is quite the accusation, yet this happened in 2016. So in the first, why is this not in Indian courts? In the second, why do we see a bland US Congress setting when it is not an activity on American soil? It was Amazon.in, it was in India and referred to Indian products. In addition we get the small part at the very end of “In sworn testimony before the U.S. Congress in 2020, Amazon founder Jeff Bezos explained that the e-commerce giant prohibits its employees from using the data on individual sellers to help its private-label business. And, in 2019, another Amazon executive testified that the company does not use such data to create its own private-label products or alter its search results to favour them” I see it as two parts, in 2019 there is a stage of “Amazon executive testified that the company does not use such data to create its own private-label products or alter its search results to favour them” which would support the stage of wrongful action mentioned earlier, and in 2020 we get “prohibits its employees from using the data on individual sellers to help its private-label business”, as such a stage optionally exists that a flaw was found and dealt with. Optionally there remains a stage that in 2016 “Amazon employees working on the company’s own products, known as private brands or private labels, planned to partner with the manufacturers of the products targeted for copying”, so a stage remains that Indian employees became creative to create their own private fortune in debatable ways, a stage that was close over time and there Reuters has a larger issue. The documents, what EXACTLY do they prove? I am not against Reuters here, they have proven themselves a few times over, so I am asking exactly what internal documents were in play? If they were emails and there the language and the path is also important. Reuters might be on the money, but they start with “A trove of internal Amazon documents reveals how the e-commerce giant ran a systematic campaign of creating knockoff goods” and there we see the assumption it is linking ‘internal Amazon documents’ towards ‘the e-commerce giant’, yet these employees, how high up the ladder were they, were they all Indian? In that case can a quality case based on quantifiable data be made against the e-commerce giant, or is this the event involving a few rotten apples (sorry, rotten pieces of fruit). So when we see the questions that rise from the Reuters article, the US Congress made leaps without investigating the evidence before referring it for Criminal investigation. You see, there needs to be a viable case before referring it, so there needs to be decent questionable evidence and so far, no one has seen it and I reckon it might not be there in the way the BBC article gives us the goods. I think there is a lot more and in all this, when we see “sought to correct the record on the inaccurate media articles in question”, we could have seen evidence and more importantly the media can show the evidence that it was wrongful data handed to them, but we do not see that either (at present), the media is very protective of one another at the alleged expense of anyone else. 

Can Amazon have done something wrong? Yes, absolutely, the firm is too big, things fall through the cracks. Yet the chance of Jeff with the Telly Savalas hairdo Bezos, or Nate Sutton, Amazon’s associate general counsel to openly lie to Judiciary Committee is too ludicrous to consider. That is the stage and when I see “We strongly encourage you to make use of this opportunity to correct the record… as we consider whether a referral of this matter to the Department of Justice for criminal investigation is appropriate,” I feel that this is an attempt to get another fine out of Amazon. Yes, I agree that the letter is merely good form, but I reckon that the players would have done a decent level of homework before that letter went out, and with another shutdown 9 weeks away, America needs all the cash they can lay their fingers on, I am merely wondering if their path is all on the up and up. But that is merely me, questioning whatever I see. I merely wonder if anyone else noticed the questions that the article brings up, it might be my not so trusting nature.

If Amazon did something wrong, OK. It happens and a fine will be the result, but this happened in India, so why is there no reference to a request from India, a request from Indian vendors and a more thorough investigation into the evidence. All that seems to be missing, weird, is it not?

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Chook chook thinking

Why? Because train of thought reads too boring, thats why! So this all happened, or better stated started happening a few hours ago. Someone stated that IBM Z Mainframes are in 96% of all mainframe places. Now, I have no problem with this, I moved out of mainframes 30 years ago, and I still respect what these things can do (they are just too big for my desk). Yet in this, my first question was, what do the other 4% use? A simple question. I got all kinds of answers, yet none of them answered my question ‘What do the other 4% use, in this it does not matter if it is known, but it is essential to look at.

Why?
Well, in this IBM has a luxury problem, they basically own 96% of that market, but the 4% can become 8% then 16%, at that point the message from IBM becomes 4 out of 5 use our mainframe. When the 96% is 120,000 mainframes it is one thing, when it is based on 960 mainframes it is a whole different story. The numbers matter, that has always been the case (even if Microsoft is in denial now they are shedding market share). 

Reasons
There can be a simple reason. For one epidemiology, if it is about real time numbers, the market is slim, massively slim, compared to that market a size zero model is a mere chunky blobernaut. Cray is one of the few players in that setting and it makes sense that a Cray is there where an IBM is optionally not. Still, I would want to know.

You see, in strategic thinking we have two elements we ALWAYS need to keep one eye on. One is threat the other is weakness. In this example real-time data management is a weakness. Now we need to understand that this market is set to billions and those who desperately need it, that number is not an issue, yet for IBM investing that much for 4% is tactically not sound, not until that marketshare is a lot larger. That makes perfect sense and let’s face it no one owns 100% of a market, if that ever happens we will have a lot more problems than we could possibly understand. 

Why do I care?
Well, for the most I do not, but at present I am not to involved with any SWOT analyses, and the ones I did lately was done for wannabe managers who seemingly only understand bulletpoint memo’s. The idea of any strengths, weaknesses, opportunities, and threats (SWOT) analyses that is related to business competition, project planning and capability planning is more important than most people realise. We see it in intelligence, business intelligence and market intelligence. And now we see two new real markets emerging where it is important too. Gaming and SAAS/GAAS. Even as GAAS is still some time away, the need to actively SWOT in all three is there and I believe the players are not too finicky about that and they need to be. As the cloud is oversold and the dangers are underestimated their board of directors need to hold up a mirror where they can tell themselves that it doesn’t matter, and when we understand how completely those people are lying to themselves, at that point you might get the idea that there is a problem. The SWOT has more sides, it tests your capability, your software (Strengths and opportunities) but that needs to be levelled by weaknesses and strength. 

800 years ago
To understand this we need to go back to the good old days (Ghengis Khan). It was he who stated “It is not enough for me to win, my opponents must all fail”. Yes, I admit it is a massively loose translation but it applies to the now. When we stumble over sales people and their unnatural large ego’s, we tend to listen because they make the loudest claims, yet are they valid? Consider Solarwinds and what they enabled criminals to do, when you consider the news last week when we were given ‘SolarWinds hackers stole US sanctions policy data, Microsoft confirms’, it was a weakness and a threat, so when we how long the hack was active and that we now see that policy data is online and open for anyone to look into, what other sides are not yet known? It is not enough for SAAS vendors to look at SWOT, their customers need to do the same thing. So when I considered the 4% is was not because I need to know everything (which at times is still nice as a high executive CIA decision maker has a girlfriend that has size 6 lingerie, his wife is size 11), so who needed to do the SWOT, someone at the CIA or me? One could say both as I am his threat and he is my opportunity. 

The stage of what is what could be remains forever in motion. 

So where from here?
That remains open. For players like Amazon, the enabling of GAAS becomes more and more important, especially when you see the blunders that players like Ubisoft makes, they need to be aware of where their customers are, especially when Netflix becomes active in gaming too. They will have an advantage, but Amazon can counter it, yet there are sides that remain unknown for now and they should not be (not on that level) and there is the rub. Too many rely on external solutions when that solution needs to be in-house. And we can disperse with all the marketing BS that some give like “We are a better company now”, when you drop the ball to that degree there was a massive space for improvement and you merely are on par for not being where you should have been a year ago. An old IBM Statistics wisdom was “You’ll know when you measure”. This sounds corny but it is true, you cannot anticipate and adjust when there is no data and in all this any SWOT analyses would have been usable data. So where was the 4%? I do not know and the poster seemingly did not know either. It might be fair enough, yet when that 4% becomes 8%, when should you have known? It is a question with a subjective answer. Yet in gaming it is less so, especially as I am becoming aware (unproven at present) that Microsoft has one nice trick up their sleeve. There is partial evidence out there that Skyrim will be on PS5 in digital formal only. Several shops now have a ‘DO NOT USE’ for any physical PS5 format of Skyrim. Now, there might be an easy answer for this after all these lockdowns, but it is only 4 weeks away now, so you tell me. Is Microsoft playing its ‘bully’ card? Are they trying to push people to Xbox? It is a fair approach, they did pay 8 billion and change for it, but consider that their actions are set to a larger stage. A stage of millions of angry fans. I solved it for them by creating public domain gaming ideas for any Sony exclusive RPG game. I am not Bethesda, I am a mere IP creator, but when software makers are given a free ride towards Sony exclusives and even if one game hits the mark, the Bethesda market share dwindles to a lower number. Now consider what happens when that happens on Amazon Luna too? I might be a mere 1% factor, but if another one joins me I grow 100% whilst Microsoft dwindles more. For Microsoft Amazon is becoming a real threat and a weakness, for Amazon Netflix is optionally a threat and a weakness whilst Google Stadia is optionally the opportunity for Amazon. 

All SWOT settings that could have been seen from afar from the beginning. It is not everyones train of thought, yet in this day and age, I think it needs to be, the markets and our lives are changing in all kinds of ways too quickly and too large, we need to think head and having a clear grasp on how to apply SWOT in our lives might become essential. 

The difference?
That is a much harder line to follow. It comes down to the word ‘Insight’ and it is a dangerous, a very dangerous word. Because depending on the person this can be Insight, speculated insight, expected insight, and adjusted insight and more than once they are all on one pile making the data less reliable. Insight is also subjective, we all see it differently and that does not mean that I am right and everyone else has a wrong station. No, it is all subjective and most CAN be correct, but as the insight is disturbed by speculated, adjusted and expected versions, the numbers alter slightly. And now we see that 4% was not 4%, is was 7% and 5%, 5% because there were other IBM mainframes in play (adjusted) and 4% was the speculated number and 7% was the expected number. Now we have a very different station, the expected moves us from 96% use our product, towards 9 out of 10 are our customers, which is now a mere step towards 4 out of 5 use IBM. So would you like to bring that conversation to any board of directors? 
They’ll serve your balls for dinner (see image). 

Still feel certain that you do not want to know? In reality most SWOT analyses are seemingly pointless and often amazingly boring, yet in this day and age they are an essential part of business and gaming at $130 billion a year is facing that side as well. So when you consider what I gave you also consider the impact that some shops have ‘DO NOT USE’ for Skyrim preorders, 4 weeks before release, lockdown or not, it beckons all kinds of questions. And to be fair, there could be a simple explanation for all of it, but that too is the consequence of trying to create hypes via YouTube without clearly informing the audience. It is a weakness Microsoft has shown a few times (Bethesda was never completely innocent, but equally never this guilty). 

So what has a game in common with a business setting? It is simple, they both need to manage expectations and that too is a side of SWOT, even as marketing often merely focusses on opportunity, there is a weakness and a threat. The lack of clarity and misinformation are both a weakness (angry customers) and a threat (churning customers) and in the world of gaming the churners are the real danger, they can get the flocking population of angry gamers to come with them and really make numbers spiral downward. In this day and age SWOT is an additional essential way to go, in nearly all walks of life. We simply can not avoid being that naive anymore, not with spiralling energy prices and more and more articles that can at present no longer be found in any supermarket, all whilst plenty of people are in a holding pattern for their incomes. 

It is a train of thought and it is up to you to decide if you want to do it or not, because that was always your right, the right to ignore, but it must be said that it will be at your own peril. 

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Paradoxical thinking

This is not reality, this is not what is happening, but it could have been. Surprised? I actually was when my mind (the back of my mind) came up with a third idea for a TV series. Perhaps that is the wrong setting, a mini series is better. You see any story needs to have a beginning, the substance, optionally with twists, plots and loads of question marks. After that we get an ending, the satisfaction of any story is that there is completion. Now, I love the works of Terry Gilliam and as such I loved 12 monkeys and Brazil, they leave question marks. It is not a fine refined story from beginning to end. A setting I homaged to in the third season of Keno Diastima. The series needs to keep a question mark or two in place, let the watcher, the reader, the appreciator of any story find their own epilogue in this. If a story draws in the person taking notice of that story continues and sparks their own imagination, the story goes beyond success. That is how I believe that stories need to go at times. Here I giggle towards Jimmy Carr who stated more than once that women watch porn movies to see if they get married in the end. Or as I see it an alternative to ‘Try before you buy’ or is it ‘Fit before you commit’?. So in any paradoxical setting we need to take the stage of ‘a statement that is seemingly contradictory or opposed to common sense and yet is perhaps true’, here we see the use of ‘perhaps’ and that is fine, only history is to some degree is set in absolutes and even those are at times debatable. You see, in the two elements of what could be we need to see the stage of what could be possible and that is where we need to go. A stage where it is not about what happens when X and Y do not happen, but a stage where we see what is happening because X1 and Y2 never did happen, and we can set a stage to adhere to this and that was the stage my mind was tinkering with the last 2 days (it might have been longer but I was not aware of it) and seeing this come to pass is important. 

It does not interfere with any of my IP, so I have no issues making that public now. Yet is it interfere or inter phere? Weirdly enough it is a larger setting that applies and there my mind keeps me out for now. 

So when I stated in the past “being able to test” there is a stage where we see what happens, but because some elements are in play it did not happen. So when I talked about the assassination of a fictive character named Marty Walsh there was a larger stage, that stage was that fictive character Patrick Pizzella would have served longer and he would have given his seat to a person named Julie Su in 2024. Because that is no longer happening certain labour adjustments were never made and that is the rub, for some players that change would have been detrimental to their profit margins. Yet how can you set the stage of what never happened? Well if you think of the Patents in play, if the change happened, the stage for 2026 would alter slightly, not a lot but enough. Because of a stage Julie Su favoured, 3 students would enter the halls of ISG, they started having lunch together and they come up with an idea that would set the foundations of 5G in a new direction, it would create 4 patents setting a new direction that creates the partnership of Rogers Wireless and Amazon and that 5G goes into new directions, this never happens but the changes towards that were really small and even if you cannot prove it, the stage was close to alter economic boundaries and more important Technological settings on nanotechnology and 5G, three people were essential to that part and as Marty Walsh the threshold is shifting towards the not happening. A paradoxical stage that becomes a non-event and Julie Su would never know, because she was not where she needed to be for the events to happen. 

So when we see the story evolve we do not merely see when did not happen, but we get a glimpse of what else was never a reality and what more is on the stage to be considered an option. Paradoxical settings are never the stage of one stone in a pond and watching the ripples, they are the second, third and fourth stone that interfere with the ripples seen. The caster will hope that the second stone will create enough chaos, but that person knows that more might be required. The story is then an almost given certainty, and the story evolves as it had the caster, the stones and the ripples to focus on, and as such the paradoxical parameters are set to the audience. Yet in all this there is a finite amount of actions that we can take and that too sets the stage towards a maximum stage that any story can hold. I believe that this is a stage that American producers can never comprehend, they watch the story and see how the spreadsheet goes green, yet that part had nothing to do with either the caster, the stones or the ripples. That person needs to trust the finite approach to the storyteller and so far they either over manage or merely cut off hoping to get better grounds elsewhere. A sad stage, but in this the storyteller does not care, that person can revert to books to tell the story for those who care, for that person the story was everything and in this FX has always been right from the moment they gave that slogan to their audience.

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Reprising 39 steps

This is not about an alcoholic taking his 12 steps three times with 3 breaks. This is about a 1935 movie. An absolute masterpiece by Alfred Hitchcock. It is also one if the first exposures by Tinseltown of the use of industrial espionage. Over time there would be more cases and more events, yet the stage I saw today ‘Twitch confirms massive data breach’ (source: BBC) made me think of the earliest steps in that direction. Even as we are given “it comes at a time when competitors such as YouTube Gaming are offering huge salaries to snap up gaming talent, so the fallout could be significant.” This does not mean that Google was behind it, yet the larger stage is that Industrial espionage is at the seat of many corporations and these corporations have absolutely no idea what they are in for. There are no checks, no balances and at this point Twitch is in a stage where they could lose the bulk of their value overnight. So as I read “Twitch confirmed the breach and said it was “working with urgency” to understand the extent of it” I see a stage where a company was clueless and now less of a clue where their money will go in November 2021. 

Even as I think back to the 39 steps and the momentous line “The 39 Steps is an organization of spies, collecting information on behalf of the foreign office of…the design for a silent aircraft engine” but the one step they did not have in those days was the disgruntled employee. They can do in one hour more damage then Baker at MI-6 or Evans at MI-5 can do in a month, and companies are just not ready to take a larger setting of cyber and internal investigations serious. Fell free to doubt me and call +44 1242 221491 (GCHQ), they probably have a few leaflets and other information that will make any CTO cry like a little chihuahua. 

The problem how to go about it, as I see it it will be too late for Twitch, Microsoft was done for a long time ago and Google is one of the few who has a decent handle on cyber security. Yet the nightmare is actually a lot worse. To grasp this we merely need to take a look at ‘Industrial Espionage: Criminal or Civil Remedies’ by Gillian Dempsey (at https://www.aic.gov.au/sites/default/files/2020-05/tandi106.pdf) the quote “Australian companies should be mindful that competitors, and nations which might be hosts to Australian investment, may have a strong interest in Australian trade secrets and other economic intelligence. Although its incidence and prevalence are unknowable, industrial espionage by governments and private sector institutions is a fact of contemporary commercial life. Recent developments in the technology of intercepting communications make such activities easier to undertake and more difficult to detect than in the past.” There are a few issues and the biggest one is partnerships, find in that partnership two disgruntled employees on both sides of the fence and that company is pretty much doomed. Even if the law becomes adequate, the rules of evidence will get in the way because the bulk of ALL companies have a lovely disregard of non-repudiation, and the third party exploiting the two angry people will laugh all the way to his zero tax haven (Cayman Islands anyone?) And that stage will grow and grow, because there is a board room believe that their company will not get into that, all whilst they cannot see the pie chart as the chunky blubbernaut in the room ate it. And the game gets to go from bad to nasty, with cryptocurrency the appeal for many increases whilst the ability to find the people involved goes from tiny to a number approximating zero and the law is not ready, it hasn’t been ready for several years and as sources give us “One of the reasons why corporations engage in industrial espionage is to save time as well as huge sums of money. After all, it can take years to bring products and services to market and the costs can add up.” This is true but it is the setting that several people who were dismissed ended up with huge starting bonuses whilst being as productive as the janitors paperweight in that new company. So when did you get $675,000 a year with a startup bonus of $3,500,000 plus a piece of real estate in the Cayman Islands for surfing Facebook all day long? That is the setting that some companies face and until they adjust the safety in their firms, they are the companies with huge neon lights and the neon phrase ‘sucker’ right next to it. I was taught about non-repudiation at Uni 14 years ago and so far the amount of companies taking it serious is just as close to zero as the people getting convicted of it.

So whilst the media is flaming the $13,000,000 total twitch payments, we are all looking in the wrong direction. We see one side, and this might have been by disgruntled people (my speculation) but it was an attack of a side that Amazon had decently solidified, so what comes next and when will it impact something that YOU depend on? There was a lesson and it was handed to the people in 1935, so why did the decision makers not take the essential steps?

Perhaps they were done in some places but there is at present no evidence that any were done. 

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Utter insanity

To get to this part, I need to grab back to another article which I wrote on May 6th 2020 called ‘New World Order’ (at https://lawlordtobe.com/2020/05/06/new-world-order/), yet that one also takes a step back and refers to an initial article I wrote in 2013 called ‘It hurts every time, but we love it’ (at https://lawlordtobe.com/2013/02/06/it-hurts-every-time-but-we-love-it/) . In 2013 the US debt was $17,000,000,000,000 (17 trillion), and over 8 years 8 trillion was added, a nice $8,000,000,000,000. This implies that the US government overspends a trillion a year with no exit strategy on how to cope with the debt and it is on both Republicans and Democrats. They raised debt ceiling again and again and this president might be the one who gets to live through the fallout of such stupidity. We (me too) might grab at the ludicrous waste of billions upon billions in only two defence contracts (F-35 and USS Zumwalt) but the problem is a lot larger. The decades wasted by not overhauling the tax system (I suggested changes in 1999, might have been 1998), it would not have solved everything but it could have optionally solved a few things. It is the relentless boasting government approach towards “My Credit Card is too big too refuse! Yet that is at this point exactly what is going to happen next week Friday. Unless there is another ceiling raised and it merely pushes the problem forward. The larger problem is not merely the politicians, it is their favourite tool the media as well. 4 days ago the Financial Times gave us ‘The US debt ceiling needs to be raised’, and they do give us “The very regularity of fiscal cliff edges inures people to their seriousness. The markets expect Washington to fear default enough to do what is needed in the end.” However none of the media told in clear harsh language to politicians (and naming them) that they need to act and as it is soon too late, the US population will get one of the loudest and harshest wake up calls since December 7th 1941. It will hit them square in the face and there will be no escape. A setting of pensions gone (the US is bankrupt), for many their homes will be lost (the debt collectors will collect on EVERYTHING), infrastructures will collapse (the money is gone) and systems will stop functioning (the US credit card will be destroyed). A setting that continues on for decades, unless the US has any friends left, the US seizes to exist and on the side lines China and Russia will howl with laughter. 

Yet not all is lost, the US could become part of the Commonwealth again, although the US politicians will mostly be out for a job, Canada could oversee issues for London and the political seat of power will be in Ottawa, did anyone consider that there was more to my ‘We stand on guard for thee’ article? The article (at https://lawlordtobe.com/2021/10/03/we-stand-on-guard-for-thee/) had a small reference to “CANZUK time, is Canada ready?” When drenched in “Canada has a chance to be a major player in CANZUK to usher in a more politically stable and mutually beneficial version of a modern Commonwealth”, it is the modern Commonwealth part. And in this there is every reason to trim a lot of fat, especially political fat. In 2013 I gave the reader “Those two, when a change is set might mean that the US could be bankrupted overnight” I never saw a pandemic coming, but that pandemic pushed the US straight over the edge into an abyss of debt. It also gave me shivers to sell my IP to an American player, my 5G and I left without anything? Screw that! I would rather take my chances with China. And that is the larger setting, when the brain drain starts and China pays for the IP the avalanche will be complete (not merely me, dozens of others too), the US will have a dwindling IP vault, manufacturing will go to Asia (optionally India too) and the US will be a container of lard, no bones or muscles holding it together. A body of mass with merely the strength of the barrel containing it all. 

So as Reuters gives us a day later ‘U.S. debt ceiling impasse warrants nuclear options’ (at https://www.reuters.com/breakingviews/us-debt-ceiling-impasse-warrants-nuclear-options-2021-09-30/) with “That could spare the United States a default, but would force other cuts, possibly in areas like Social Security or military pay.” We see the beginning of a larger stage where the people would soon be left with nothing, it takes a whole new vibe out of “We the people” doesn’t it? And the “Unable to borrow more, the Treasury would have to cut some 40% of federal spending by mid-November”, it is the icing on the cake, a setting of larger dangers to a large chunk of 331,000,000 people in the US. Did you think I was kidding on the US stampede into Canada? The rich will prefer 30% more taxes against nothing and an angry mob at their doorstep. Up to $3.4 trillion in personal wealth will take any option against losing it all in the US. House prices in Monaco will soar (for the really rich) so if Jeff Bezos can offer me €150,000,000 for all my IP (payable in Monaco) I will seriously consider it. Google, Netflix and Amazon will take to the global skies and they will double register their IP to keep it safe and keep it out of governmental hands, because that will be the next stage, the US will need to find money wherever it can be found. A station the US has never faced before. There is one upside, the Kingdom of Saudi Arabia can get their required hardware for dimes on the dollar and optionally buy out a few factories and all their patents putting them on par for their 2030 promise of taking home based defence build projects to a whole new level. The US laughed and sniggered when Wall Street offered vulture solutions to Argentina in 1998, now the vultures are ready and set to rip the US carcass apart. Is it a fair view? That is not in question, yet the stage is now that it is becoming a likely view the only people treated fair are the hard workers who just tried to get by. 

Should there be an 11th hour solution of debt ceiling raising, the people will need to consider that the end is nigh and the US did this to themselves. Irresponsible spending for well over 2 decades and with no exit strategy the USA will enter a field it so desperately tried to avoid and with innovators moving to other shores their field of choice becomes ever more limited. 

And when you wonder why no one is writing about those dangers, consider that I opted for this day to come for 8 years, I never saw a pandemic, but when you realise that the US was overspending a trillion a year, 83.3 billion a month for 8 years. Did no one catch on that this clambake could come to a sudden stop? Wonder about that part of the equation. I reckon that a lot more people should have seen the dangers after the 2008 events. Now 14 years later the people of the US will face hardships that is 10 times worse than the events of 2008, not merely because of what is now, but it happens when it’s infrastructures, social security and healthcare are totally gutted. 

Mozart wrote Requiem 230 years ago, I doubt he ever envisioned it used on an entire nation, but that is life, or the lack thereof. 

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And so it begins

We all have sides, and we all have sides we tend to look less at. There is no exclusion, no even me. I try to always take the bigger picture in view, but at times I too fail to do that and today might be such a time. So if you have objections, you might be right. It all started a little over an hour ago when I took notice of ‘CNN denies Australians access to its Facebook pages, cites defamation risk’ (at https://www.reuters.com/technology/cnn-quits-facebook-australia-citing-defamation-risk-2021-09-29/), on one side I am in a state of ‘Who the fuck cares?’, on the other side I am wondering why someone would take the stage to this degree? You see, we take notice of “after a court ruled that publishers can be liable for defamation in public comment sections and the social media firm refused to help it disable comments in the country”, so what happens when the public comments commence in http://www.cnn.com? The newsagent does have a website and lets face it, social media is not a place for news, it is a place for flames to bolster engagement, as such the part of “the social media firm refused to help it disable comments in the country” makes perfect sense. News leads to flames, flames leads to engagement and engagement leads to additional advertisement revenue which is the bread and butter of Facebook. I for one do not consider Facebook any kind of place for news, and if there is any, it is not place to comment there, I have a blog that does that and if there is a real reason to directly offer issues, they have an editorial and they have an email address (which tends to lead to the circular archive system). Flames are not now and mostly not ever useful, it only propagates the limelight of ones own ego.

So as we take notice of “defamation lawyers accusing Australia of not keeping up with technological change and noting the contrast with the United States and Britain where laws largely protect publishers from any fallout from comments posted online”, my issue here is that the posters of comments are also absent of accountability and there is a problem there. With “Australia is currently reviewing its defamation laws but in the meantime, other global news organisations, especially those that feel they can easily live without an Australian Facebook audience” we do see a truth, there is no need for ANY newsagent to be on Facebook, but that stifles the revenue of Facebook, does it not? And it is true, the world does not need the 25,000,000 people in Australia. Facebook has close to 3,000,000,000 members (read; near active accounts), so 25 million are not much of a dent, but it is a beginning. There is an upside for all newspapers to move away from Facebook, there is a downside as well. You see one place to flame all is a setting that rarely ever will lead to anything positive, but the newsagents all tend to think that it leads to revenue and for a few at times it might but there is a reason why I check WWW.BBC.CO.UK, theguardian.com, www.ft.com, www.reuters.com, www.aljazeera.com on a nearly daily basis and there are a few more (ABC, SBS, Arab News), you see the papers are still in levels of problems, the papers have to deal with bias, political siding, stakeholders and a few more and as I see the same article on a few sites I get a better view of the issue (that is when they do not directly copy and paste from Reuters). But I digress, it is about CNN and here we see that Reuters have two more gems to offer. The first is “We are disappointed that Facebook, once again, has failed to ensure its platform is a place for credible journalism and productive dialogue around current events among its users,” this from my point of view two issues, one is that Facebook is not a place for credible journalism, no matter how you slice it. Too many are in a stage to get traction and visitor revenue through flaming and through the incitement of flaming. And the second part is ‘productive dialogue’, there is no way in my mind that ANYTHING on Facebook will lead to that unless it is a closed circle of personal friends and family. The second gem is “defamation lawyers accusing Australia of not keeping up with technological change and noting the contrast with the United States and Britain”. It is a gem because it raises a few issues. It is not about technological change, it is about accountability. And we see close to nothing on that front from either the USA or the UK for that matter. There is also a larger stage that adhering to this on a much larger stage is a problem. Even though I will oppose the news mummy (Rupert Murdoch) on nearly every front, because I believe that he lost the plot on news and he is too much about flames and revenue (which is not entirely wrong for him). In this, the danger of flames depending issues and people, the danger becomes the house catches fire and that is not a good thing (newspapers burn really well). 

Until there is a real stage where the people on social media get hauled towards accountability this stage will not change and Facebook does not want change. The newspapers are close to zero in their consideration. It is about engagement to sell advertisement and so far Facebook has the upper hand. This is not meant good or bad, it is their business model and it works for them, yet over the years we see media look at places like Facebook and they all wonder if they can tap into this, First Google search, now Facebook and soon they will move beyond Twitter. Where next? Who can tell. Yet the Murdochs and Murdoch wannabe’s will continue because their newspapers are founded on the need to entice the people to flame, they have been at it for a long time in many places. So when Australia held Facebook liable Facebook closed the tap and they are entitled doing so. As such it is not “Facebook, once again, has failed to ensure its platform is a place for credible journalism and productive dialogue”, it is “Posters need to be held accountable for what they post, including posters of comments” and the law in many many nations are not ready or prepared to do that. Too many places rely on flames of all kinds. It is time to recognise that part of the equation.

In this consider a UK setting. In the first we see a statement (wiki) “The Daily Mirror, founded in 1903, is a British national daily tabloid-sized newspaper that is considered to be engaged in tabloid-style journalism”, here we see two parts ‘newspaper’, as well as ‘engaged in tabloid-style journalism’. Yet in another source we see “largely sensationalist journalism (usually dramatised and sometimes unverifiable or even blatantly false)” and it is a stage we see far too often. So in addition we have an image.

With the text “Big Brother’s Grace and Mikey expecting fourth child and say people think they are mad”, so it is a story about people, a woman who willingly received a penis into her vagina with a long term gift (36 weeks later). Now, I am happy for her, but is it news? This is not royalty, or people with global impact. And this is on the FRONT PAGE of the Daily Mirror (website), this is news? And here the problem starts, we agree that CNN is real news but the ledge that separates them from a place like the Daily Mirror is too small, moreover on places like Facebook too many people cannot tell the difference. In all this the one element (not) overlooked is the need for (actual) Newspapers to find ways to grow revenue, I do not oppose that, the problem is that other ways need to be found and in This they will find a better venue talking to places like Google then Facebook and that is before we see a new social media side in Amazon, because that option is mere inches away. 

When the people start realising that Facebook lost the edge is had, when they realise that true social media comes from places like https://cocoon.com Facebook will get hit after hit and there the people will be able to set a stage for what some spokespeople call ‘productive dialogue’, Google might have shut down its plus side, but it opens the realm for Amazon 

So it begins and it did not start in Australia, it did not start in censorship it started with the realisation that there is nothing to be gotten from flaming, there almost never was and that realisation will cause the loss of revenue in plenty of places.

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Sphere or Cube?

In continuation of yesterday, we have today. This is a direct consequence of time. Yet, that is not how some spin it and it is about spinning. In this we introduce Australia’s own spin master ACCC. They decided to inform us via the Guardian with ‘Google’s dominance of Australia’s online advertising needs to be reined in, says ACCC’, I personally wonder who they are speaking off (plenty of volunteers) but the article struck a chord, especially after what we saw today. I am not stating that limits should be drawn, I am not stating that the article is completely wrong. Yet the stage as it is painted does not add up, especially as some of the stakeholders are now in a stage where they painted themselves into corners. There is no real timeline here, because the article is actually quite good, but I am better (and a lot older). So let’s take you through the threads unravelling them one by one. Let’s be clear, there is no real lying here by the article writer. Yet when you see the unravelled strings, you might wonder how they got to this article. Time is the first element. The article is spun like it was a continuation of events, but it is not and more importantly the weavers seem driven to keep larger players Microsoft, Amazon and IBM out of the limelight. In light of this lets take a look at the article (at https://www.theguardian.com/australia-news/2021/sep/28/accc-calls-for-new-powers-to-rein-in-googles-dominance-of-australian-online-ads) and look at that first thread. 

The first thread is “Google’s takeover of ad companies, including DoubleClick and Admob, as well video platform YouTube, have helped to further solidify its position, the ACCC said” the fact that these companies became part of Google is not in question, the statement “takeover of ad companies” however is. You see, YouTube was bought in 2006. In 2005 it was launched as a “an American online video sharing and social media platform owned by Google”, the players here namely Steve Chen, Chad Hurley, and Jawed Karim became multimillionaires overnight. After a golden idea a year later was tossed for a little over $1,500,000,000. In this we get from Steve Chen himself “he was inspired by how the search giant monetised without hurting their users. “It translated over to Youtube as well. There are people that create content, view content and pay for content,” he said.” Take here that the operative part was “without hurting their users” and it is important. Look at personal video’s, look at reviews of hardware (Hero 10, PS5) review of books, games and music, even video’s of songs. It all benefits the people, all the people. It was created in 2005 and sold in 2006. It was not until 2008 when they gained 480p videos, AFTER Google acquired it. Thanks to GoPro and DJI we now see 4K movies of cities. In all this time there was no mention of advertisement, the corporate world was not ready and not prepared for YouTube. 

Double Click was pure advertisement, and even as it was founded in a basement (behind the washing machine) by Kevin O’Connor and Dwight Merriman. It offered technology products and services for a mere handful of advertisers that included Microsoft, General Motors, Coca-Cola, Motorola, L’Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group, and this is important! So why is this important? You see DoubleClick was acquired by an equity firm named Hellman & Friedman. Basically a greed driven Wall Street player who saw that this would be worth something over time. And the two clients that DoubleClick had (Microsoft and Apple) never saw the potential, even as they were trying to break through in all the markets that Google had created, we see things like MSN Search, aQuantive and adCenter (renamed to Bing Ads) as well as Search Alliance (renamed to Yahoo! Bing Network). Microsoft used a 20 year old tactic, why create when you can acquire. Google acquired too but evolved the segments into behemoth, all whilst there is every chance that the Bing Network would be unable to properly identify the word ‘Behemoth’. A stage we do not see in the Guardian article because it raises too many questions. The one given part here is that only Google knew what it was doing, the rest merely tried to invoke invoices on the corporate world, Google tried to cater to the greatest denominator here, they tried to adhere to the needs of the seeker, the searcher, and as Steve Chen states “without hurting their users”, a stage that was a winning mixture and we do not see that in the ACCC spin, do we?

Then we get thread two “Rod Sims told Guardian Australia a key issue facing news sites and other users of ad tech is they did not know how much revenue ad tech providers like Google were making from each advertisement served up to readers”, in this I find ‘a key issue facing news sites’ as well as ‘they did not know how much revenue ad tech providers like Google were making from each advertisement’. It’s almost like hearing a toddler ask “these juggling tits, do they always provide milk?” In all this does it matter how much the advertiser makes? How often was this asked of Yellow pages or the advertisement moguls in New York? And it is important, because this hits Microsoft as well (Bing Ads, or Microsoft Advertising) Google was upfront in this, they even made it public in their documentation. “No matter how much you bid, you are only charged $0.01 more than the previous winner”, so if we see the bids $12, $9, $2.36, and $0.99 number three pays $1.00, number two pays $1.01 and number one pays $1.02, not $12. A setting NO advertisement company EVER offered, it was all about how much they could rake in and in their defence a system like this was not possible before the digital age. More important, the digital innovators (Google) took that step from day one (well, almost day one). A customer facing setting that prolongs the visibility of marketing departments because they can advertise more and longer, a stage they never faced before, yet the Guardian never touches on that, do they? It was all about the threat that the friends of the ACCC see, not what we actually experience. Oh, and when it comes to advertisement. Why is there no mention of Facebook, or Amazon for that matter? 

The article gives us that there needs to be a border and there should be limits, but is that up to the ACCC? 

So when we see “if you want to block certain companies advertising on your website, it’s very hard to do that through Google” there is a choice, do not advertise on your website, or get your own channel, and, oh…. Here is a thing, Google states “To give you editorial control over the ads that may appear on your site, AdSense offers several options for reviewing and blocking ads. There are various reasons why you might not want certain ads to show on your site. You may have content or business reasons, or philosophical issues. Maybe you have a vegan food blog and you don’t want to show an ad for a steakhouse”, as I personally see it Sims engaged in some forms of non truths (aka lies). And that is the beginning of a much larger station. The ACCC is the BS caterer of their friends and the Guardian did exactly what it was told to do, not inform us but to perpetrate issues that are not really there. And the entire article gives no mention of AdSense at all, why is that? It might not fit the needs of the ACCC, does it?

Consider what you are offered and vet the information, it is important that you do, you are given a pile of goods that are glued together, a setting of 10.000 cubes, glued together so that we see a sphere, but is it a sphere? I will let you decide.

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Who is correct?

There is a larger stage on what is right versus what is correct. It is not always clear and we are all biased, me included. There are those who make claims that I am entertaining, but I do not know anything. It is their call and it might be correct. I worked in IT and in automation since 1981, so I have been around a while. When I offered my bosses some version of Facebook in 1997 they all rejected it stating that it had no future. It was merely n idea and it was nowhere near as advanced as Facebook. It was a free website and chatting platform with us in the middle offering advertisements in the middle, it had no future they stated. Now we have Facebook which arrived 4 years later, now a global economy surrounds it. 

So when I took notice of ‘Google, in fight against record EU fine, slams regulators for ignoring Apple’ (at https://www.reuters.com/technology/google-fight-against-record-eu-fine-slams-regulators-ignoring-apple-2021-09-27/) some thoughts went through my mind. We see “The European Commission fined Google in 2018, saying that it had used Android since 2011 to thwart rivals and cement its dominance in general internet search”, in the first most rivals were still trying to get their heads around the digital world. In this 2011 is important, TechCrunch gives us “Patents are increasingly used to block innovation in courtrooms rather than create innovations in the marketplace, and we saw this problem reach epic proportions in 2011. Patent trolls continued to extort tech companies large and small. But the patent wars spilled over to the major industry players themselves as everyone pointed their patent arsenals at Android.” In this, how many patent trolls did the EU arrest and there is a larger stage on the realisation that the secondary field of patents is used, the ability to block others. A legal setting that is validated by the short sighted and at ties greedy law entrepreneurs. And we see this more clearly in 2012 with ‘Why Microsoft spent $1 billion on AOL’s patents’ (at https://www.cnet.com/news/why-microsoft-spent-1-billion-on-aols-patents/), a stage the law and the lawgivers are eager to circumvent and in this Apple (Steve Jobs) was not innocent from either, but lets be clear, the law allowed for this. And we see the one Techcrunch gemstone “as everyone pointed their patent arsenals at Android”, Google was not innocent, they never were, but they were not the evil party here and that needs to be made clear. So when we are given (by CNet) “according to a source close to the situation, Google didn’t even bid on the portfolio”, it seemingly makes Google even less evil. And when we return to the Reuters story and we accept ““The Commission shut its eyes to the real competitive dynamic in this industry, that between Apple and Android,” Google’s lawyer Matthew Pickford told the court.” We also need to see “Commission lawyer Nicholas Khan dismissed Apple’s role because of its small market share compared with Android”, I personally wonder what kind of drugs Nicholas Khan is on and can I have some please? The brands using Android are Samsung, Oppo, Huawei, Google, Motorola, Oneplus, Lenovo and a dozen others that use Android, yet iOS products are Apple products, as such we need to see that there is a 70% use of Android over ALL these brands and the 23% is Apple, Apple alone. When we see the bungles (forced USB-C chargers) and this setting, we need to wonder the words by Matthew Pickford “The Commission shut its eyes to the real competitive dynamic in this industry”, that might not be far from the mark. There should be space for evolution, but is one sided evolution truly that or is that the beginning of handing the technology market to China? Especially with HarmonyOS in the design stage it is currently in. The middle East and the far east is ripe for HarmonyOS, the last thing we need is the EU screwing that up too. 

So does that make the EU wrong (not legally wrong)? To be honest, I cannot tell. Yet when we see “Bringing Apple into the picture doesn’t change things very much. Google and Apple pursue different models” we need to wonder what this is really about and this is after Microsoft destroyed Netscape to get sole advantage in browser world, even as some give us “The most innovative company in the computer industry in the last 10 years is dead”, it had been crippled around the time when we got Windows 2000. After which Microsoft screwed the world over again with an utter version of inferiority (Bing). That is how I see it, but feel free to disagree (which is your right).

So whilst we are eager to give Google the Clown card and all kinds of accusations, we see that an Apple phone costs $2369, whilst the Samsung is $1399, Oppo $1299, Asus $1199, Motorola $899, Nokia $449, and Google Pixel 5 $1199. A stage where Apple is pricing itself out of the market and it had been doing so for some time. But this is not about Apple, this is about Google, a brand that is open to others, It used what was available at the time and the rest was nowhere near. Am I wrong? Legally I might be, but then I never saw the 100,000 pages and I reckon I would be able to find a few options that blows the statement “Bringing Apple into the picture doesn’t change things very much. Google and Apple pursue different models”. You see, the Browser had another contender, Yahoo. It lost too much marketshare because the Google search was vastly superior and the patent shows just how superior it was because the people behind it took a long hard look at what the PEOPLE needed, Yahoo, Microsoft and others focussed on what businesses were willing to pay for, a very different stage. I personally believe that this stage of adherence and compliance has been largely ignored. A stage that puts Apple, Microsoft, and a few others in the dock of accusations as well. The stage of adherence to business and I personally believe that the EU is all about that, less about people and that bites me, that partially offends me. To lose in one setting and then openly and bias based attack Google is offensive. Google was never innocent, but they were not the evil player, we need to see this and we need to see this now. The EU is setting a stage where business moves out and then? An iPhone for $2999? The biggest iPhone is now A$2719, so it is not that much a stretch. 8 years of iterations got it from $299 to what it is now and Google? They are on a similar track, the hardware might not be iteration, but their software is not. Innovation software allowed people to make leaps forward and so far the other brands kept up as well, I wonder when that got investigated in the EU?

The case has been running a while, so there is no clear line to draw, but the media seemingly reports the final line and the history and context before it is forgotten, I wonder why?

Am I right?  Am I wrong? Am I correct? I leave it up to you to decide, but consider that I predicted the arms fallout and now we see, only 3 hours before ‘China’s biggest airshow to highlight military prowess’, others laughed about HarmonyOS and now it is here. And in all this not one government has shown any evidence regarding the Huawei accusations. I wonder when people wake up, realising that they are getting played by stakeholders who need to push forward the need need of corporations, American and seemingly European as well. All whilst those corporations have no patents, they have no innovations, merely marketed concepts, hyped hardware that draws short. How much more failures will push their agenda’s against actual innovators (Facebook, Google, Amazon and Huawei)? 

It might be a wrong point of view, I will admit that, but it is tainted what I have seen over almost 40 years in IT in all kind of fields.

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