Tag Archives: Netflix

May 3, 2023 · 09:23

The empty wall

That happens, the writings is not always on the wall and now with the writers strike in the US, that wall may be empty for some days. Before I go into the now, lets consider what happened 15 years ago when the writers had their fill of exploitation. They went on strike for 100 days and the cost to the California economy was a thumping 2 billion dollars. That setting just now after covid would buckle many players all at one, making the US economy take a turn down in a stage it cannot afford it. There are other elements as well, but they do not matter at present. I was thrown by stories last week about writers that were living on US support. The people that are the foundation for billions in profit are not given a fair shake. How is that for greed and exploitation. They are not asking for the moon, they merely want a fair shake, a decent income. And I cannot see why not. I write stories, I created the foundation of movies and TV series. As such I identify with their needs. Not because of the income or the work I am in. I write for fun and to keep my skills honed. Yet the power of creation is strong and I can identify and side with anyone who made that their life’s ambition. 

As such when the BBC (at https://www.bbc.co.uk/news/entertainment-arts-65447046) gave me ‘Hollywood strike: Late night comedy shows to go dark as writers’ walkout begins’ I took notice. It wasn’t merely “A Writers Guild of America (WGA) strike, the first in 15 years, saw more than 11,000 writers – 98% of voting members – walk out from midnight. Tuesday’s late-night shows are expected to shut down first, while forthcoming shows and films could face delays.” This wasn’t merely a majority rules setting. 98 percent agreed, that is more than strong. It shows that the greed driven parties have taken things too far. I know it is not that simple, but that is the feeling it gives us. In. Place like the US where most people cannot agree one way or the other, 98% agreed and that number needs to sink in with many of us. We see the late night show references, but the larger stage is that this is not about one employer, one show or one movie. This is about the bulk of all and that matters, especially when a person like me throws the terms ‘greed’ and ‘exploitation’ into the mix, because that is how I feel about it. When I see stories about creators of successful series being on government support, something does not add up and these two term come to mind. 

And there is a larger stage with “This time around, writers are clashing with the Alliance of Motion Picture and Television Producers (AMPTP) – which represents the major studios, including Amazon, Disney, Netflix and Paramount – in demand of higher pay and a greater share of the profits from the modern streaming boom” the BBC gives us part, but I believe that there is more. You see when we see ‘a greater share of the profits’ we think it is the writing, but what we forget that streaming profit streams in ‘ad infinitum’ and even if that were true, that is not what the writers get, nowhere near what the writers get. To give a simplistic version, if that setting was completely true. A person like Dorothy Catherine Fontana could (due to her involvement in Star Trek The Next Generation) buy David Hasselhoff out of his $51 million mansion and take it for herself. Even if she got a mere $0.05 per episode, Star Trek TNG has been running in syndication since it aired in 1987 and it is still running at full speed on Netflix, even today. Not all series get there and not all do that well, but there is a time gap, there is a larger stage. Consider that a radio station has to register every record they play, because the composer gets a royalty fee, this has been going on for decades. So why is there no setting for streaming? Now, I am over simplifying this and I am setting a slightly inaccurate example but the premise stays the writers want a fair shake and when we see that industry make billions, why not? The stage is that streaming is a new media that is not completely understood. Some see it as a temporary stage, some see it as the next iteration in media and there is a reason that studios are jumping on that train, it is where the consumers are and during that jump some thought it was a sweet deal in a few ways, yet the people creating those series are largely forgotten, that is how the Writers Guild of America (WGA) and its members feel about it and when you have to make ends meet that feeling of happiness sour in seconds and that is what I believe we see now. 

And when we see “Key issues in the talks have been how writers get paid for shows which often remain on streaming platforms for years, as well as the future impact of artificial intelligence on writing.” And here again we see two different settings. You see AI does not exist, whatever comes from these solutions isn’t created from the mind, it comes from data, data that these writers contributed. See it as an IT solution to cloning the writers mind, based on data the IT solution never created in the first place. So how long until they are made obsolete? And when I see “The AMPTP said it had offered a “comprehensive package proposal” including higher pay for writers.

But it was unwilling to improve that offer further “because of the magnitude of other proposals still on the table that the Guild continues to insist upon.”” I do not see a solution or a proposal, I see a stalling tactic, a way to keep more and hand out less to a people who created the success in the first place. In this Jimmy Fallon (the comedian) gives us “Arriving at the Met Gala, Fallon said he hoped the strike would not go ahead, but at the same time wanted to see “a fair deal” agreed for writers. “I need my writers real bad, I got no show without my writers”” which I think is the true part and with ‘a fair deal’ he hits the WGA nail on the head, I wonder how long it will take the AMPTP to take a serious stand and not true to negotiate part by part and with a ‘win’ on every segment. You see,100 days is enough for some streamers to find whatever they can in Canada, the United Kingdom and Australia, not to overlook Korea, Japan and India. All players that will have time and with 100 perhaps even longer to find players to go for THEIR solutions. They have been in the dark a lot longer and they are hungry for desperate streamers. How much damage will that bring. I reckon it will be more than the $2,000,000,000 the industry had the last time and when that happens, who will win? I feel certain that at that point the AMPTP will not feel like a winner. You see, a player like Netflix relies on its 230 million subscribers, especially outside of the US, their subscribers will look for other solutions when Netflix does not deliver. All this whilst the WGA and its members merely seek a fair deal? This could end up being a mopping exercise whilst the tap remains running. A lot of energy going nowhere and the spectators can clearly see that tap running. The empty wall is not merely the lack of creativity, it will be the result by not decently rewarding creativity. But it is early days, it is merely week 1 of the setting, the writers are adamant. How strong is the AMPTP deal? I honestly do not know because I have not seen any of these documents, but writers that take hunger over food whilst being underpaid is not a good setting, greed never wins over desperation, history taught us that lesson the hard way a few times over.

Enjoy this marvellous day past Sunday.

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April 29, 2023 · 19:11

The price of exploitation

This time I am going in a different direction, one I know little (say: nothing) about, yet the news the BBC gives me is baffling me. I wonder if the US (and Hollywood) realise the dangers of exploitation, even more important how it could impact their economy. To start this we need to take a look at ‘How a Hollywood strike could affect your favourite TV shows’ (at https://www.bbc.co.uk/news/world-us-canada-65407703). Now to be clear strikes happen, they are almost a fact of life. You are either striking, or you get hit by the impact directly or indirectly. So here we get “The biggest issue is how writers are paid in the new streaming economy, with many reporting lower wages as digital platforms have upended traditional television and film productions, says the Writers Guild of America, the union representing television and film writers.” And then we get the ugly “Hollywood’s business model has been completely disrupted by streaming, and now writers complain of being asked to provide weeks or months of free rewrites of scripts” and that got to me. An institution that gets a billion or more per movie? That institution has to ask for rewrites under zero hours compensation? How fucked up is Hollywood? We can go in any direction, but Hollywood made $7,370,000,000 in 2022. I reckon shelling out 130-150 million for 11,500 Writers Guild member is not that big a leap, especially when you realise that “The last writers’ strike in 2007-2008 lasted 100 days and cost the California economy $2bn (£1.6bn), leading to many cancelled or delayed shows. Some have also credited it with boosting the proliferation of reality TV.” The business person in me states that losing 150 million is preferable to losing 2,000 million to a strike with the added loss of optionally successful TV series. As such I wonder where the greed driven stage of Hollywood is taking them, especially when Canada has its own production companies and they could get up to 100 days of advance house cleaning (the house names Hollywood). That is before you consider Brandon Hines who gives us “I just wrote on a show and I can’t eat, I rely on government assistance.” A series writer on government assistance? And you wonder why the writing guild is angry? Now there is another side, there are so many shows pushed out at present that I feel that something will have to give. A place like Netflix alone is allegedly spending $17,000,000,000 for content in 2024. I have no idea what the drill down is and it is likely too complex, yet I expect that writers are undervalued there as well. So what happens when the cream of the crop vacates to Canada or the UK (or Australia)? You can scream all you like, but these people seemingly have had enough and puts the pressure in other places too. All these TV hosts that suddenly cannot sound funny anymore. All these hosts that have nothing on the tele-prompter when that takes a front seat the Hollywood economy will take a dive whilst they rely on second or third class writers. So what happens to the Kingdom of the Planet of the Apes (2024) when it relies on writing students scripting the day away? What happens when an expected revenue of this movie ($1.7B) makes no more than $850M? I can tell you that the investors will take a run towards Canada and the UK, optionally Australia as well.

You tell me what the gain of greed is, because as I see it there is absolutely no positive side to that, but wait until May 8th 2023 and see shows (movies too) getting cancelled. All this was a simple application of Business Intelligence, an abacus was enough to set the parameters of this folly. The weird part is that we see “Hollywood’s business model has been completely disrupted by streaming”, they had years to correct for that and I would reckon that a revue savvy place like Hollywood would have their own regiment of BI people all over the place. So what did I see that THEY ignored, you tell me because I am at a loss.

Enjoy the weekend

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April 15, 2023 · 00:41

What was could be again

Lets take a step back to 1996, Geena Davis was a big hit, Renny Harlin was enjoying the fame that Die Hard 2 brought and in 1996 they brought the Long Kiss Goodnight. I loved that movie, I am wondering what caused the 95 million over a 65 million investment. I haven’t seen the movie for a while, but it is around somewhere. The story is captivating and the actions were awesome. If there was one issue, than it is the issues that all movies suffer, you can safe the world in 90 minutes, or you can sit down and create a 360-540 minute event. Places like Netflix could enjoy the longer sway that a mini series has and when you see some of the movies from the 90’s like Long Kiss Goodnight, there is a push. You see the list of movies, especially action movies where the woman has the lead are short, as such this movie has a chance to make it a lot bigger, especially as movies is an immediate investment from your pocket and with streamers you give it a chance and that would work well for some. The mini series is debated again and again, but the evidence cannot be denied. Series like the Bodyguard with Richard Madden and Keeley Hawes put the power in the piece and the pressure remains until almost the very end with the final spin that gives you a kick and rewatching it does not take the kick away. And when you do that to a piece like the Long Kiss Goodnight you could end up with the kind of result that puts you to the top of the bill for a long time. The cast was good, yet I had some issues with Craig Bierko. Not the part he played, he played it just fine. His face was the one of a person who seems more in place as an intern at the CIA mail room (enter the lobby, go past security, turn right, then first left. Walk through the corridor, take the elevator on the right and go to -1. Then head, out turn right and the second door on the right. That mail room). I think that a person like Pilou Asbæk could turn this into something truly scary. There are all kind of voices on who would be the best female person. Geena Davis did make this the cult hit it now is, as such my mind wanders towards Lena Headey or Krysten Ritter. Don’t get me wrong, a person like Scarlett Johansson could do an excellent part too. However people like her are the too obvious choices. I think that Geena Davis was never the obvious choice and she put the two women there in a way that is not easily surpassed. In that movie Craig and Geena were the fireworks and they played their parts well. I reckon that with the right cast and the right director, the Long Kiss Goodnight by Shane Black could be raking in the results. And in a mini series that has the foundation to equal if not surpass a piece like the bodyguard (not the Costner version), the question becomes how good and what kind of a killer smash that movie could be turned into.

And lets face it Hollywood will be looking for options when there is a writer strike on their doorstep. It was just a thought. Enjoy the day.

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March 19, 2023 · 01:32

The quick fortune

Yes, that is how it starts, and there is one little snag. There is no such thing as a quick fortune, not for anyone. On the other hand, it gave me the idea for a new movie called ‘The cure is so much worse’ a nightmare of the most horrific kind, but more about that later. 

The BBC (at https://www.bbc.com/news/technology-64939146) gives us ‘Thousands may have lost out to crypto trading app’, and I wonder just how stupid people are. You see, when I am given “Trading in cryptocurrencies has become popular, with people often promised large rewards over short periods” I see a red flag, a really big ref flag. If I have something that makes me so called rich overnight. I do not share it, well perhaps I share it with the two best friends I have and only after I have gotten a nice payout, so that I know that I am not setting them up. It is that simple. Its like these house scammers In Sydney almost a decade ago. Housing was so short that people started advertising apartments for sake via Facebook and a few other sources. If I know of an apartment for sale, I send a quick message to my dearest friends and no one else. Because an opportunity like this, I either use myself, or hand it to a best friend who will owe me a solid. With digital currency it is different, I trust none of them and even if The Saudi government or a place like Kingdom Holdings pays me an initial ₿2000 (for my IP) the first thing I do is to go to a bank and transfer it to a dollar number in my bank account. Bitcoin might have some reputation, but I do not trust it, I trust no form of digital currency. Then we are given “She says she lost hundreds of euros when she invested in iEarn Bot. She asked not to have her identity revealed as she fears her professional reputation might be damaged. Customers buying the bots – like Roxana – were told their investment would be handled by the company’s artificial intelligence programme, guaranteeing high returns”, so we aren’t even buying an app, we are buying a bot, more red flags, the there is the AI reference, an issue that does not exist and that list goes on. Then we are given “In Romania, dozens of high-profile figures, including government officials and academics, were persuaded to invest via the app because it was sponsored by Gabriel Garais, a leading IT expert in the country.” This person Gabriel Garais was apparently duped as well, some IT person. 

And then the curtain falls with “iEarn Bot presents itself as a US-based company with excellent credentials, but when the BBC fact-checked some information on its website, it raised some red flags. The man whom the site names as the company’s founder told us he had never heard of them. He said he has made a complaint to the police. The Massachusetts Institute of Technology, alongside companies such as Huawei and Qualcomm, are all named as “strategic partners” of iEarn Bot, but they too said they have no knowledge of the company and they are not working with it.” This also holds the third red flag. You see iEarn implies an Apple product, so why was Apple not all over this from days one? There might be a solid reason, but this gets me back to Gabriel Garais, as an IT person he should have known. 

This reeks like a Ponzi scheme menu and the setting and the spread implies organised crime of a new kind. Whether it is Russian, Korean, Chinese, or even American does not matter. When you can spread to this degree things get noticed and when people are getting scammed the lights go on nearly everywhere, as such the mention of 800,000 people in Indonesia and no one raises a brow? It does not add up. But the BBC went further. This is seen when we see “On the website, the company does not provide any contact information. When the BBC checked the history of its Facebook page, we learned that until the end of 2021, the account was advertising weight-loss products. It is managed from Vietnam and Cambodia”, OK, that might be true, but these pages can change hands like a snap from a finger and no contact information is the largest red flag. 

I get it, there are vulnerable people and they are seeing that pensions are coming up short, they see the promise of quick cash and I get it, some are falling for the trap, but the stage of Common Cyber Sense should have been on the forefront of their minds. And finally we get to “With the help of an analyst, the BBC managed to identify one main crypto wallet that received payments from about 13,000 potential victims, for a profit of almost $1.3m (£1m) in less than one year”, so 13,000 people gave someone over a million dollars in one year. When we consider what Indonesia is setup for, this seems like a low estimate and the news goes from bad to worse. You see this is now, when the national 5G networks go live, this amount gos up buy a lot and it will be achieved in under a week. I said in 2020 that the law was not ready and it is still not ready, moreover national police forces do not have the resources or the manpower to stop this and this is what organised crime is waiting for, it would help if the law was ready, but it is not and this is going to get worse. 

Getting back to the idea, it is still evolving, I need. Prologue to make the start, but the setting is nearly done, and to get this in the open I would need an actor, nothing like Ryan Reynolds (or Hugh Jackman). This is deep dark, people will step into a dark room to see a light (compared to my setting) as such I need a proper dark actor. Perhaps even a woman like Eihi Shiina. She scared the hell out of me in Audition (1999), I was even surprised myself that I could have such dark thoughts. A movie that literally scares members of organised crime into their own basements and commit suicide? Yup, that might be a new Netflix (or Apple) hit.

Have fun and please do not fall for these kinds of scams.

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February 3, 2023 · 22:15

Blocked by greed?

It happens, good ideas fall down merely by the setting of greed. I get that some people revere greed, they pray qt the shrine of coin to get more, forever they prey to get more. Yet what happens when greed gets in the way of a good deal? For that we merely have to look at the place where boobs and smiles are as genuine as a crooked politician trying to get reelected. The forever need to drive that movie that will bring in a billion plus and some make it. Some make movies that gets the juices of desire flowing. Marvel is an excellent example. But you need a small education in reality. You see when we think directors one of the most famous and most achieved directors is Steven Spielberg, he gained revenue of $10,665,089,317 yet it took him 37 movies to get there and there are many nowhere near as good as him. So how about that $1 billion mark? When we look at franchises Harry Potter might be one of the most visible ones. In this Harry Potter and the Deathly Hallows: Part II (2011) is the only one that passed the one billion mark. Does this mean that we lower the bar? Not necessarily, yet that one billion mark is too visible, too much of an orgasm point for all the wrong people. All whilst there have been a good selection of options out there and they are overlooked. 

I mentioned before that the comic book called The Trigan Empire has every option with a right director to get to the high point, optionally with a blonde John Cena in the title role. They might not make the one billion, but they could make a massive profit, an amount that goes further than merely return on investment. There are so many others. There was Franka, a modern version of Brenda Starr, but with subjects that matter today, options that make women herald this next hero. There have been so many comic books in the 70’s and 80’s, all making a good chance to rake in the revenue and most of them not from the USA.

So why does this matter?
It matters because SKollywood is becoming a thing, because more and more people are accepting movies with subtitles and South Korea is producing more and more movies that are connecting to people, perhaps not in the US, but guess what? Over 2/3 of Hollywood revenue is often international. That Harry Potter movie only made $381M in the US, the rest, almost a billion came from outside the US and Hollywood needs to change steps and up the game because Korea (south part) is bringing people the Witch and more movies that are connecting to people all over the world. A stage Hollywood never considered is now becoming a reality. Who saw the Japanese movie Audition? That was intense stuff. Other movies like Old Boy and the ring found American versions, but non-Americans look at what is. You see we all liked the Departed, but those who saw the original Hong Kong version will find it lacking. Not the actors, not the script, but the original in Hong Kong just had that little more and Korea is producing a whole fleet of movies, as are several other nations. 

All this and then we get to Netflix, Hulu, Disney Plus and a whole range of others. Hollywood gets 3500 scripts each year and 350 are being made, so what is failing, because something is, the revenues do not lie. So far this year Avatar 2 and Maverick were the only two movies I ran to a cinema for and that is over the last 20 weeks. The well is drying up and Hollywood needs to set the steps to new heights, because they cannot afford to lose more and as I see it pointing the finger at streamers is not good enough. Japan and South Korea have their share of amazing movies,  so it is not merely the materials. I personally believe that it is the process that is failing. People have the wrong mindset at present. It should not be what gets me the most, it needs to be what can I do to get enough and up the quality of movies, that is the real trick and as far as I can tell, they haven’t figured out how to go about it. My evidence? The Trigan Empire, I made mention of it well over a year ago and since then no one picked it up. Not Netflix, no other streamers and not Hollywood. But I do remember hearing all kinds of complaints that Anansi (American Gods) is too black, or something of that nature. With the quote that “Charles Eglee, thought Mr. Nancy wasn’t right ‘for black America.’” In this I think he should talk to the writer (Neil Gaiman), as we see that it is more and more becoming all about perception the natural outcome is that others will reject what is there and over 65% of the revenue comes outside of the US. 

I let you decide what you watch, it was always your choice, but do you want American gods the way it was written, or what some producer thinks it needs to look like? Perhaps some of them remember the Justice league movie and what happened in the end.

Just food for thought, in the mean time South Korea has a few new gems coming this year. I wonder how far they make it this time, so far their record is pretty impressive. 

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January 20, 2023 · 19:52

Betrayal by greed

That was what I was considering today (and part of yesterday). You see I watch a stream sometimes, but not all the time. I am old school (really old in one way). You see I like (actually love) my physical formats. Games and movies. I started my collection a long time ago with CD’s and VHS cassettes (ask your grandfather if you do not know what those are). Over time some VHS were updated to DVD and some to Blue-ray. That I where I am now, but over time the game changed and that was not what I was ready for. Studios to some extent betraying their fans, I saw some of it earlier on and I considered it a dick move. How could any studio betray their fans? Now there are two settings, the first is outright betrayal for whatever reason. Consider that in most places Stargate Universe was never available on Blue-Ray. Consider the Expanse an amazing series, but as the series is now in season 6, yet the fans can only get the first 3 seasons. Why is that? Then is a second setting. The TV series Lucifer. Now they have a rather nasty experience. They needed a new way to continue and they found one and it ended with season 6, only now can they get seasons 4, 5 and 6, however only on DVD. Only the first three seasons are on
Blue-Ray. There is some understand here because Netflix acquired the series. But why short change your fans? I understand that Netflix does get a time exclusive, they acquired that right and I do not begrudge them anything. Yet after this time, who not release them now? It has been long enough. For that Disney has another setting, I am not sure how to react there. They have their series, they have also acquired Marvel (to some degree) and even as the movies can be bought, the series on Disney plus (Mandolorian, Wandavision et al) cannot. I never saw any of them , so I feel uncertain how to respond. Those fans might have their own feelings on this. But when you make the inventory on what is there and more important what is missing, we get a very different picture, one where corporate stages are set on greed. Now this is not new or some kind of revelation, but in movies it is somewhat unusual, especially towards their fans. So what happened to American Horror Story 1984? I get that season 10 is not out yer, but the last episode was in October 2021, so that is well over a year ago. For me? Well, I do believe that within the next two years, when 5G is not yet out everywhere there will be congestion and it will hit much harder than you think, the streamers will be hit as well and as businesses are now set to exploiting the benefits of 5G, these limitations will grow larger and larger, as such congestion will have a much more relentless impact. Should it not be an idea to avoid pressures as much as possible? Now, that does not mean that the studios should bank on losses, but The expanse ended season 6 a year ago, is it not time to release those seasons? What does the maker want to avoid? I reckon that those who do not have Amazon Prime might not get it anyway, so why make revenue the obstacle? I cannot tell how many buy them, but I feel certain I am not the only one, as for some releasing them only on DVD, all whilst previous seasons were on Blue-Ray? Shame on you!

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January 11, 2023 · 17:09

Wakey, wakey Amazon

I had an idea, it is not my IP, even though it might be possible to create an innovation patent. You see, the original idea came from Hans Breukhoven who in the Netherlands created the Free Record Store in the early 80’s (perhaps late 70’s). His idea was that you could request a CD, any CD and it would be created on the spot. It never came to anything, because data speeds were not ready for this. He had the insight when 300KB/s CD drives were regarded as high technology. The idea was good, but the timing was wrong. Today I wanted to see/get the movie StarGate, I had not seen it for a long time and even though I have it on DVD somewhere, the Blu-ray would be preferred. At that point my mind started to think. You see in the same way that Spotify is destroying the music industry. Netflix et al are doing pretty much the same to the movies (not intentionally mind you). People are stopping to care about physical formats and that is where it soon will be at. You see when congestion hits (and it will hit hard), people will rely on anything to see a movie and that is where physical formats will come into its own right again. In that same way console games are hitting new spots and even as this is not a short term track. A system that can create games, 4K movies and so on might have a real future in metropolitan areas. There will still be a need for games and movies on disc and having it in stock when it concerns new releases does make sense. But what about a movie from 2018 and before that? What about a game that is 2020 or earlier? This sets the premise of thousands of titles. Yet in this day and age shops cannot have it all, there is no space and moreover, the money becomes scarce in their pockets. So what if a store had such a machine? You can order, you can pay upfront of online and you get a voucher and the time when to pick it up and that is when you pick up YOUR request. Now it might be ordering, but soon (within 2 years) devices can burn a 4K movie in under 5 minutes and that is when the setting changes. No longer a stage of waiting for stock, just go to the store and get what you want and considering that the stage contains thousands of movies there will be a real market soon enough. I reckon that by the time we get to PS6 and whatever Microsoft has, these systems will have the burners and when you order overnight, the next morning a quality 4K movie will be waiting for you. Optionally you can keep it on an SSD so that you can watch within minutes and the disc is created overnight (home systems will not have the high speed burners that commercial places will have). 

A setting that could be here a lot sooner than we think and a man named Hans Breukhoven paved that way 30 years ago. By the way try finding some of your favourite movies, how many are still on the market? How many does Netflix (et al) have?

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November 30, 2022 · 11:06

The Kay Pea equation

There is a setting I have skated on a few times. This is not the first time I raise it, but I feel strongly about certain options. A first was a puzzle I enjoyed. It came with a book. The story was a murder mystery, but there was no solution in the book. The added part was a jigsaw, the image would reveal the actual culprit. I had 6-8 of them and they were fun. But it was something someone (I do not remember who) made on the Commodore 64. They were Kinetic Puzzles. To explain that is simple. A jigsaw is the puzzle made from an image or photograph, I still enjoy jigsaws with some regularity. A Kinetic puzzle is not based on an image, but on a film clip, hence every puzzle piece is always showing you part of the clip and it makes for a somewhat ore challenging puzzle. The weird part is that this should have been on the eyelids of Netflix from the start. Movies are their bread and butter, what better that a puzzle that represents a clip from an upcoming movie? The solution tends to be the same, edges first, then you work your way in and when the image on EVERY piece is in motion, the challenge is soon felt and endured. Marketing through a game, it would be the cornerstone of Netflix and even as the puzzle part is not the hardest part, putting this all in a puzzle is still a challenge. But they did it on a Commodore 64 with a mere 38Kb of RAM. As such evolving towards 4K puzzles is not a leap of technology. And this came to my mind again as I was crossing the ‘i’ and dotting the ’t’ in the equation that is coming. Inversion is in part the name of any game and it helps when you are your own devils advocate. So when they consider this and add the simple Jigsaw part, Netflix will have a whole score of puzzles and the fans of movies will enjoy a game that reflects their passions. Streamers had this option from day one and some did not go in this direction for all kinds of reasons, but were some of the valid? They might think so and I am not debating that part, but what about the audience you are addressing? Did you think of them? Are they not your consumer core? 

Did you think that a Netflix customer might not like a puzzle regarding the Batman (who looks a lot like some famous Hufflepuff student), or any league of other heroes or villains? I wonder what these bosses were thinking when they pushed people out stating they needed super cool games, was a better question not ‘A game that could appeal to our core clients’ The KP or Jigsaw will not do it alone, but people will always return to something they enjoy, especially when they are fighting the hours, at that point they will revert so something simple like Chess, Checkers or Puzzles. And with an additional mode that is not seen anywhere, this might be an Initial solution all might fancy. Perhaps the idea of adding books to the jigsaw equation should have been on Amazon’s mind. There is not a soul who does not know what a Jigsaw is (aka puzzle) and they go back to 1760, a very long time before the house of Pong made its entry. Did anyone even consider to cater to puzzles to create awareness? Netflix has been in a prime position for the longest time and they never acted on it. They have the largest arsenal and they left it untouched, weird, is it not?

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October 17, 2022 · 19:55

The ranking of potatoes

There was an insight in July. In this I wrote “I sometimes get a month subscription to load up on missed things and I have to as we all have budgets. I reckon that the UK is facing a much harder time. When they get to decide on two of the items (Food, Rent and heating) Netflix will be the first to go, and after that cheaper internet deals” and guess what. The Guardian gave us 4 hours ago (at https://www.theguardian.com/media/2022/oct/17/uk-homes-cancel-streaming-services-to-reduce-spending) ‘UK homes cancel streaming services to reduce spending’, all whilst my quote comes from Realisation, which is three months older (at https://lawlordtobe.com/2022/07/14/realisation-2/), so the issues given three months ago were largely ignored (like wannabe analysts stating that the loss of subscriptions were a mystery to them, or something like that). I saw the writing on the wall and the Guardian caught up three months later. As such I look at “total number of homes with at least one subscription fell by 937,000 from January to September” I see no real mystery here. As such we also get “The premiere of two of the most-hyped and expensive shows of all time – the $650m (£580m) productions of Rings of Power and House of the Dragon – failed to prove a big enough draw to reverse a decline of another 234,000 homes with at least one paid streaming service in the third quarter” yes, because these people really want to put their housing or food on the template of chance when it comes to a TV series and the setting that they are the most expensive or most hyped shows do not matter. People need to pay for food, people ned to pay rent and these elements were out on the shelf for too long. There is no real cap on food and the rent cap is limited to say the least. So these series miss out and those who have a few quid left, they will buy it when it is released on bluray. Which is given to us as “as cost-conscious households choose paying for essentials – such as energy, food and mortgage repayments – over home entertainment”, a simple part of the equation I saw three months ago and that is to some extent the solution I saw in gathering 50 million subscriptions. Because that will become a much larger station and it will get the one doing it $500 million or more. But then these people were aware, were they not? Consider that I accused Amazon and Google of letting that lie on the floor and three months after I stated the writing was coming to a wall near them. They did wake up and investigate, did they not? For all I care Elon Musk can buy it now and make life for them and Microsoft a lot harder. But I cannot do that yet, I am still awaiting response from Riyadh. So when we are given “The world’s biggest streamer, which has cut staff and become more disciplined with its $17bn annual content budget after earlier this year reporting its first subscriber declines in a decade, is forecast to add just 1 million new signups globally when it reports third quarter figures on Tuesday” I wonder if they caught on at all. More disciplined is a joke expression, it is like Google with their wannabe cheerleading “I am a lion”, all nice, but we know that the hunt is done by the lionesses, the lions just get them pregnant twice a day if possible. You see the lions are their for the lionesses the real hunters and “lions mate roughly every 15 to 20 minutes for two or three days—200 to 300 times in succession”, as such when you realise that what were the salespeople hoping at Google? For me the laughing matter becomes when (or if) Riyadh buys my IP, when they trump Netflix, Amazon, Microsoft and Facebook all in one swoop. I wonder who will be crying like a chihuahua then? Will it be Reed Hastings, Andy Jassy, Satya Nadella, Mark Zuckerberg or all of them? And it was not a hard equation, the fact that I saw this coming 26 weeks ago makes it that easy and there is optionally more, but I want to have a little more fun with this, as I should be allowed to.

The ranking of potatoes is not who is the biggest, it becomes a ranking of whom was the most idle of the lot and that insight might give you a few handles on where you have to go with what you have. 

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September 27, 2022 · 11:54

Bloomberg cake time

I got a nice surprise yesterday. Bloomberg handed it with the article (at https://www.bloomberg.com/news/newsletters/2022-09-11/amazon-will-spend-15-billion-on-programming-this-year), there we learn ‘Amazon is the Least Understood Company in Hollywood’. It was interesting because I do not know anything about tinseltown (Hollywood) and I put all these creators, streamers or not on one pile. It seems that there are differences and the article brings out a few sides I never considered. So when I read “Amazon has been making original series for as long as Netflix with far less to show for it. But there are signs its strategy is starting to pay off” my mind started procedure ‘Wake up’ and I took notice. You see, I created plays as stories, mini series, even a movie, but with nothing more in mind than a story. I put some of it in my blogs and that is the end of it (or so I expect) and as a storyteller. 3 series, 2 mini stories and a movie is not a bad result, especially as it is not my field, I am in technology. I am a call centre operator, a customer care person and I am happy there, even though I also miss technical support. So as we see the three things we need to be mindful “Six Gulf States told Netflix to remove videos that violate “Islamic values.”” My movie ‘How to assassinate a politician’ was specifically designed for these states. Then we get “The world’s second largest movie theater chain declared bankruptcy” yes this is sad, but it is also a sign of the times. Hollywood did not help here, they are all about creating more and too little about creating higher quality, that is definitely part of the equation and I am NOT looking at Marvel movies. Their endgame was magnificent, I still watch it at least twice a year and I might upgrade that one to a 4K edition when possible (I still do not have a 4K TV, so no rush). Then we get “Mark Bergen’s YouTube book is now for sale”, I merely wonder why that is a factor? Let’s be clear, it might be an optional work like  the Social network, you know, that movie with Mark Zuckerman’s lookalike Jesse Eisenberg. But that is optionally one movie, perhaps the book has more than I reckon, but I haven’t read it yet. So when we get to “Netflix has spent more than Amazon over the last decade, and produced a much higher volume of shows. But Amazon Studios chief Jen Salke has a $10 billion budget. If you include sports, Amazon is projected to spend $15 billion on programming this year, according to Bloomberg Intelligence. That’s comparable to what Netflix (and many others) will spend”, we see the first element I foresaw ‘produced a much higher volume of shows’, it is about more, not better. And there is the rub. Lets be clear, Netflix has created high quality work (the Sandman) no one denies this, but Hollywood produced in 2019 (pre Covid) 792 movies, that is almost 2 movies a day just to see it all, now we get that they cater to a niche and every movie house has a niche. Yet in 2000 they only produced 371 movies, that is quite the jump in less than 20 years, and as we are aware that the number of writers did not exponentially increase they either tailored to less quality or upped the pressure on writers giving that very same result, yes that is a personal view on the matter.  As we get to “Yet we know that Amazon is a very successful company that generated $470 billion in sales and $33 billion in net income last year. We also know that its advertising business is booming” we can speculate that they are doing something right, or they have additional data none of the others have. So when this is supported by “This is Amazon’s greatest strength, but also its greatest weakness. The company has seemingly unlimited resources — and no real need to win, at least not right away. While Netflix and Disney stress over whether shows attract new customers or prevent people from canceling (or churning), churn at Amazon is almost nonexistent” We optionally see a second part that is not mentioned and merely hinted at. It is not the resources, even though that helps. They can cater to THEIR population, which implies that churning is reduced to zero, and they keep focus on the projects and so far that is paying off. There is a benefit when you OWN the bank, but I reckon that they have a stage where they cater to a plan that holds 100% of their customers. Reality makes me rephrase that into ‘that holds 95% of their customers’, a stage both Netflix and to a lesser degree Disney cannot adjust for. Not unless they spend a whole lot more and that is the danger, they do not own the bank and the first insight that involves ‘Islamic values’ is actually a lot more important. Instead of creating an offspring with the focus on the gulf states, the ego of Hollywood thinks it can do it all and there is the trap that sinks 1000 titanic’s. To be honest, I would love to see the data that Amazon relies on but I reckon that only a few (at Amazon) ever get to see that whole picture. A simple lieutenant does not get the image the generals have and these generals have to make the hard calls, the tough calls and so far it seems that them at Amazon re making the right call. I personally speculate that they are playing the long game whilst the others are limited to quarterly pushes, until the next stockholders meeting. That is why in the end Amazon will overcome nearly all hurdles and most others are sunk as they were unable to see three hurdles ahead. The article holds more and Lucas Shaw did a really good job here, he showed me a few sides I never knew (why would I), and it brought information and delight all at the same time, so you should definitely read that article, it is worth your time.

Now I need to focus on fortune cookie marketeers, hopefully more in several hours.

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