Tag Archives: Augmented Reality

The unplanned story

That happens to us all and there are any number of reasons. I thought I was done with the subject for now, that is until CB gave me ‘Nordstrom Canada will launch sales at its closing stores starting Tuesday’ (at https://www.cbc.ca/news/business/nordstrom-canada-liquidating-stores-1.6784540) about 11 hours ago. There was no surprise. I covered this in part in ‘It as one keyword’ (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/) and that story links to a few others. I casually captured the folly of Nordstrom but I left a few things out. You see, we can all agree if you have been working from a place of loss from day one, there is a weakness in your business model, but I do not think it was enough. Covid was too unexpected and the world reeled on it, but it was already to late as I saw it and even if my IP was accepted by the right people, for Nordstrom it was already too late, it would have merely given them a little more time, time they could not hand them a better result. Their business model and their prediction model was off by too much.

You see, to see this we need to look at a picture. The picture is below. 

As you see here, we see a mall and this time around it is not the Toronto Eaton Centre, this is the Hyat Mall in Riyadh and it show the same weakness, which is the problem for malls. Yet as I see it, the problem is a lot bigger for western malls (USA, UK, EU) they have the same touch, the tough of non identity. You can scream the name all you like, but these malls are all the same. Go to a mall anywhere in the US and you could not tell where you were from walking there. It was a formula that malls were based on and between 1990-2015 that made sense, but after Covid the world changed and that is where the problems starts for these malls, all 116,000 of them. Yet there is a solution and both Gucci and Tiffany is already tapping into that, but I reckon they are missing part of it and that is where Google, Samsung and Apple come in. I wonder if these two players figure out what I saw over 6 months ago and it is a juicy one. Optionally Elon Musk could use it to give more needs to his Pi Phone but in itself it is still an android solution. The image is based on identity and interaction. You see, that need is not effort, it is engagement. Market Research (at least a few of them) have seen that engagement is the metric that really matters and Augmented reality is the core of that and that is what is missing in malls. Lets be clear, for Nordstrom it is too late, the question becomes will malls change into retail graveyard places over the next 5-10 years or are they given a new lease on life and that matters. How much real estate is in 116,000 malls? When they die the local places will light up and I personally am a firm believer in ‘Support your local hooker’ which was an expression we used in the 70’s. 

So am I right because Gucci and Tiffany are tapping into that idea? No, I believe I am right because the nature of the beast (the consumer) has changed and is still changing. They are catching on that a new prerogative is required and AR gets them there. So when they are done with ageism and other forms of consumer categorisation, they will figure out that their predictive model is wrong on a few levels and that is where we see the larger stage change. I merely wonder if some of them will wake up in time. If not, I watch it all go to hell and when it does I can point to my previous articles and tell them “Told you so” and whatever excuse they have will not hold up, because I wrote it months ago and I wrote it in several stories over a span of about a year (perhaps a little longer). So when they wake up, I wonder if it is to the board directors who are fed up with the colour rd in their books, or the conveyancer trying to measure up the place for new usage. I can’t be to the smell of coffee, because it is too late for that and it will not be to me as Amazon, Apple and Google all decided they never needed me. Fine, whatever.

So when we complete the consideration of “In approving Dacks’ liquidation request, Chief Justice Geoffrey Morawetz agreed, saying Nordstrom is facing a “difficult time, but this process is unfolding in a very co-operative manner.”

At least I kept it out of the hands of Microsoft, not a bad stage to consider. Yet consider two final things. The first is Nordstroms liquidation actual liquidation or euthanasia? The second is, is Nordstrom alone? How many other places are on the brink of really bad times in the next 5 years? 

Have a great day.

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I honestly don’t get it

It started early this morning when I saw ‘Silicon Valley Bank: Regulators take over as failure raises fears’ (at https://www.bbc.co.uk/news/business-64915616), now I have never denied my lack of economic knowledge and these Simple Voluptuous Bobo’s should know a hell of a lot more than I do. So when I read “a key tech lender, was scrambling to raise money to plug a loss from the sale of assets affected by higher interest rates. Its troubles prompted a rush of customer withdrawals and sparked fears about the state of the banking sector. Officials said they acted to “protect insured depositors”.” You see, this left me with questions. Bankers should know this stuff, they should know about margins and leave room to spare to take a breather when things tenses up. So when I read “The collapse came after SVB said it was trying to raise $2.25bn (£1.9bn) to plug a loss caused by the sale of assets, mainly US government bonds, which had been affected by higher interest rates.” When one bank needs to cover losses to the effect of more than 2 billion dollars things go south fast, yet it was that one part “mainly US government bonds” that send my non-knowledge off flying. You see the US has a debt of well over $30,000,000,000,000. Is this the first signal that the US debt is buckling banks? I honestly do not know that, I am asking. You see, the fact that I see “Concerns that other banks could face similar problems led to widespread selling of bank shares globally on Thursday and early Friday” supports this. That does not make me right, I simply do not understand this setting and the setting that it merely happening to one bank. Then we get “US Treasury Secretary Janet Yellen said she was monitoring “recent developments” at Silicon Valley Bank and others “very carefully”.” One bank goes the way of the Dodo and she wakes up? This does not make sense to me. Especially when other banking Bobo’s (read: fat cats) are not responding to this. Then we get “The firm, which started as a California bank in 1983, expanded rapidly over the last decade. It now employs more than 8,500 people globally, though most of its operations are in the US.” Now this makes it not the smallest bank, but we also see that HSBC shares fell 4.8% and Barclays dropped 3.8% that ain’t hay. This implies that either the Silicon Valley Bank (SVB) is a lot larger, or the bonds are taking a massive dive and I wonder is this the beginning of the end for the USA? 

I am not telling it is, I am asking if it could be. We see the sleep sussing by people like Alexander Yokum and we get that, but consider that this hits one bank that needs to secure over 2 billion. Did they buy up way too much bonds and how many banks have bonds and how much bonds do they have? So when I see “Silicon Valley Bank would not have lost money if they hadn’t run out of cash to give back to their customers” did we not see a similar setting in 2016 in the wake of the LIBOR scandal? Perhaps they are two different things, but I remember something on Basel III, it was about stress testing and liquidity requirements. It was something with CET1 (Common Equity Test). I only know about it because it was a big thing in a program called Clementine, people were all over this and a program called Clementine was bought by SPSS and it became SPSS Modeler (later bought by IBM). So I saw the emails pass by, but it was not on my plate and this was a decade ago. So in a decade someone ignored the Common Equity Test? That is what it looks like to me and I will admit that the article has limited information and this is not the case, but this landed on the desk of US Treasury Secretary Janet Yellen? One bank? She wouldn’t even read my love letters (her glasses are too thick), so this one bank has her attention? Things do not add up, but that is my take and there is every chance I am wrong. Yet I saw a few articles and no one seems to be asking questions and that seems weird to me. 

Still my brain is asking, is this merely the first sign that banks are anchored to the titanic as American bonds are dragging these banks down. And the SVB is merely the first one as it had too many of them. I am ready to be called wrong, but the media isn’t looking very active. I do not care, I have been in a haze of achievement with my 8 IP’s and the fact that both Gucci and Tiffany are driving in my IP minefield 9 months after I published my stories on Augmented reality. I was in a daze of happy feelings and a bank that is not on my continent did not worry me, but HSBC is, so the puzzlement came back and the surprising nature was that one bank should not see the reactions of Janet Yellen, she is too big for one bank, as such my worry started. Was this the beginning of a lot more?

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The bright confirmation

For me it is both, but you the reader might not yet see that. This is fair, so let me explain. On June 6th 2022 I wrote ‘The mind, it continues regardless’ (at https://lawlordtobe.com/2022/06/06/the-mind-it-continues-regardless/) there I set out 8 pieces of IP, with several options. I mentioned jewellers on March 3rd with ‘It was one keyword’ (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/) I made additional references in 2022 as well. There is a growing market for augmented reality and malls would do well to tap into that IP when they still can direct the engaged people before it is too late. 

Now we see (at https://www.technologyreview.com/2023/03/07/1069414/cartier-tiffany-ar-luxury-gen-z/) Technology Review giving us on March 7th ‘Cartier and Tiffany are getting into AR to sell luxury to Gen Z’, so they are over 6 months late but they are figuring out that there are additional income streams. I tried to warn Google, I tried to warn Amazon, yet they were all about the contracting economy. Now we see that I was right all along (yet again) and that is before some realise that the stakes are increasing, especially when a player like Kingdom Holding could secure the IP, my IP that is likely nothing like the one Cartier (or Tiffany) has. And my IP has other streams as well. I wrote about them a few times. But that is water under the bridge. What does matter is that this is yet another stage where Google and Amazon are shown that they dropped the ball (yet again) and that feels good. You see, when you are one man shouting in a forest that person is likely bug nuts. I get that, but now that Tiffany and Cartier are joining that choir I suddenly don’t look that simple or nuts anymore, which is a good confirmation to see. I merely wonder if I will be timely enough to claim my golden retirement and show these other fakers how they missed the boat a few times over. To be honest, I was not expecting to see this confirmation this soon, but it merely works to my advantage. I merely wonder if a player like Amazon is realising what they are leaving on the floor, including 5 billion for their Luna revenue. I know that I sound delusional, but that was the case a year ago too and now at least one of my IP are out there and Cartier and Tiffany are trying to get there. But that is merely my take on the matter, luckily for me I made part of it public domain 9 months ago, so there.

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It was one keyword

Yes, that is at times the short and sweet of anything, but let that not be some alert to the easiness of any endeavour. You see, my opposition to the CBC article (at https://www.cbc.ca/news/business/nordstrom-canada-1.6766073) is not that simple. The headline ‘Nordstrom closing down in Canada, shuttering all 13 stores’ sounds nice and it is a reality, but it is another line, one giving us “It was not Canadian enough”, that is the one that is plain wrong. You see, from all information we could go with the setting that the business mission was wrong all along, especially with any business painting the books in red since 2014 is another matter, one that matters, but the larger stage is not that (for Nordstrom it might be), malls are at present done for in its current setting. You see when Covid hit, it did a lot more. The timeline 2020-2023 changed people. People were forced to sit at home and mull things over. The short gratitude setting of going shopping in the weekend suddenly got hit by the cold light of day and it did not hold up. People started to think over what on earth they were doing and that becomes a whole lot more. 

You see, it started before June 6th 2022 when I wrote (at https://lawlordtobe.com/2022/06/06/presentation-and-awareness-creation/) ‘Presentation and Awareness creation’. This is based in simple settings. You see, all the marketeers are in some silly exercise of direct marketing. It is direct, simple and cheap and the ROI of it is seemingly immense. But any intelligent marketing boffin will tell you that the actual gems are found in engagement. Engagement is key to get traction with the people, especially the people who woke up after covid. I saw the setting in the Eaton Centre Mall (Toronto), yet I saw this application in places like Harrods too (Harrods has way to much traction at the moment, as such they need not worry), but there are well over 115,000 malls that need to wake up. They need to create traction and that was where my IP came in. It wasn’t hard, parts already existed, but for some reason Amazon and Google (the most likely winners in that race) decided not to wake up and that is where everyone decided to snooze a little longer. But there was a stage that was fast and vastly evolving and players like Omnichannel were already aware. They knew that the race was around the creation of engagement, they merely did not take it far enough. I did and suddenly had created a stage where bookshops and jewellers were a lot more important than ever before. OK, I am a guy so I created the stage for Victoria Secrets as well, they have well over 1,000 stores in the US alone and that is merely the beginning. There was a stage of intensified engagements from Alberta to Monaco and from Monaco to Zurich. An enlarging stage and the one keyword everyone forgot about was ‘Effort’, it is not part of direct marketing as such a lot of people forgot about it, but it matters and it matters a lot. Nordstrom is merely the beginning. Unless malls do not change their approach too many of them will become ghost buildings. The people are awake and these malls are largely done for. Seek any of my articles from June 6th 2022 involving ‘Eaton Centre Mall’ and you might catch on. It was all out in the open and marketing people forgot about the essential approach involving effort. 

What I never figured out is that I am not the super intelligent type, Google and Amazon should have been thee long before I did and they were not, now that they are all about chasing revenue, I wonder who gets there first, that player will have a much larger revenue stream for a long time to come and it is not an adjusted revenue stream, it is a new one with global implications. That is my view on the matter. How the keyword ‘effort’ changes everything.

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Pausing the moment

We all need a rest, I am no different. For me it used to be reading but University broke something in me. I had to read so much that it is hard for me to pick up a book and relax. I cannot explain it. I lost the moment to sit down and relax with a good book. I have a shelf filled with books and over a dozen of them are unread, but for some reason I cannot get the power to pick one up and read it. Luckily for me I can still enjoy music and I play games. Of course at present that is Hogwarts legacy, but moments fade and another title will take the cake, gaming goes on as it should. But that takes me too often towards the point of new IP and at that moment that takes over. Still, I wonder when my body accepts it needs rest, because two out of those three are not resting for me. I get that the Kingdom Holding Company and the Saudi government would ignore me, but with billions in the make it is hard to imagine. The same could be said for Amazon. Google dropped their stadia, even with billions in prospect so I am a bit lost. Now, I get it. One friend (who knows a little more) stated that it might be a ‘bad’ idea and I get that, butI got here after decades of IT work, so it is not some brain scheme that was thought up at the moment. Oh, and I remain steadfast on the setting that I do not want Microsoft anywhere near this. They screwed up too much IP with stupid settings and they will screw this IP up as well with mentions of Azure and after that I get blamed when their stupid scheme goes awry, no thank you.

So what next? Well I have taken the first IP as far as I can take it, the next step is the 5G IP I created. It is set in two parts (essentially) there is a third part which is separately. I also created a new stage on Augmented Reality, I believe that this can go a lot further, but I have been out of large database systems for too long. I can see that part decently clear, but parts are missing and I cannot test it at present (very annoying). And all this came to blows when I read “And filings from the Securities and Exchange Commission show that Kushner has declined to describe how almost all of his fund’s assets are from a sovereign wealth fund. The Post reports that Kushner’s company “stands to receive a $25 million management fee annually from the Saudi investment plus a share of the profits.”” (Source: MSNBC) This is banking him billions, so I definitely did something wrong, but Finance was never my forte, IT was. So I should not be jealous. And the stage I created should be managed by Saudi Arabia (or a Saudi entity) when you see the complete picture it makes sense and it even makes more sense to keep Microsoft away from it all. But as I pause to take a moment to rest, the brains goes back into overdrive, a little annoying that. 

But there I see the issue, I need to pause the moment and let it pass by, I need to reset the brain before it burns out. We all need to do that and reading was a steady setting to do that, but I still cannot get it in me to sit down with a book, a power lost and now there is another part that takes over, just sit down and watch a movie. I had preferred to do something that does not involve a display (or TV), but here I am trying to pause the moment which even on a Friday evening is a lot harder than I thought it would be. 

Hopefully tomorrow I have more productive news to bring. At present I am putting a piece of IP, a piece I worked on for almost two years to bed. It is time to do just that.

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Cross-path of the delusional

In this case it is me. In this case it is my thoughts on what I am enabling and that is close to bringing me tears of joy. What my mind was seeing was the spreading of my IP. Yes, that is delusional, because the buyers have not decided yet, but in my mind I saw the systems come online, my mind was filling in the blanks and so far the idea seems flawless, which is also a delusional path. No solution is ever flawless so doubt takes over and I revisit all the parts that I designed, from the streaming solution to the 5G hardware and its connectors. I want to make sure that it works as it should be and I went over it ten times over without finding the flaw. This is also delusional. The fact that I cannot see it does not mean that they aren’t there, but it seems to me that there are no massive or obvious flaws. So if the KSA buys the first part, they will be the only player in line to buy the second part. I did say ‘close to’ because doubt will remain. Did I miss something, was there a corner I overlooked? It is the only issue with proofreading, there should be a second person but I trust no one else. Not some wannabe person claiming to be one thing and picking up the phone to Microsoft (or Telstra) a second later. I believe it is time for them to feel the damage that the people hired under the guise of ‘fake it till you make it’ brings. The 50M subscriptions is one part, but the 5G, that will change the stage for too many people a lot, not at first but once it start I truly believe that it will not stop. And there is still the Augmented reality part. I am till trying to decide the data model of that one because no normal data model will hold (no matter what some claim). So that part takes a little more work, but over a period of 2.5 years the model was designed in my mind, iteration after iteration until it became an innovation from scratch. 

I was able to reset the timer for the 4Chan part and now I stop adjusting it. If no one buys it, it will all become public domain on December 31st, my gift to 2023. I feel I am done now. I did what I could and now it is time to look at the crossroad. I need to decide where to go next, but I cannot make up my mind. I can try to create more tech solutions and perhaps a thought will come to mind, but I doubt it, 4 devices, one streaming system in three parts, scripts, and the augmented reality solution. I should look at another video of the Eaton Centre mall, perhaps that will give me more ideas. I did come up with another idea, but it is based on the Dutch Artotheek solution. You see, we might want to see artwork, but what happens when we have hi-res frames in the house and that (as well as your TV) become the fame of art to show when you are not watching TV, during the day and the frames will be connected to an art centre. You become the renter of a digital version of one of their works, maintained like an Apple music, or an Amazon rental. With a limit per artwork (for example 20), so only 20 get to rent that art for $0.99 or €0.99 per week. And you can change the art once a month (for a little extra once a week). A setting that could interest thousands of houses per city, optionally millions of households per nation. Interesting that there is not such a system at present (not as far as I could see). 

Th screens are also interesting. There is a SHUSH30 900mm Screens (900x1800x30) for $237, Eooke also has solution in the 4K 50” setting (for $1499), but that means that cheaper solutions are merely around the corner and for a lot of people the TV might suffice (if that TV is capable). 

All solutions that are out there, like a few other solutions I made public domain, all options that places like Google and Amazon basically ignored (for whatever reason). Yes, Google has an excuse for the streaming solution, but would you ignore (or dump) what you have with the prospect of $500M a month? I would not (I also cannot afford to do that). 

In light of what is out there, in light of the cost of living, can we afford to have it all? Consider that and also consider that this opens up a sales branch for aspiring artists. There are so many ideas out there and will they all work? No, of course not, but the issue remains that what does not work in location A, might have a real chance in location B, it is the option of global thinking that opens up markets and opens up ideas to the larger public. I tried to do that to the largest extent and I reckon that I miss 7 out of 10 times, but those three will be so worth it, it will make up for all the other things. They say that the crossroads of the delusional mind can go to the rational, the looney tunes dirt road, the path of the dreamer and the road of the ruthless. Is it true? I cannot tell, those who are at crossroads seldom can, but I do feel that I am not looney tunes or ruthless. So what am I merely a dreamer, or a person trying to make rational sense of what he has? I believe that is me, not because I want it to be, but because I measure and retest again and again. None of the other paths lead to seeking verification, but that could be me. 

Anyway, if other nations have an ‘Artotheek’ department they might want to look into this. And that is before we consider the thousands of artwork that are too old to have IP protection. And with that I opened the door for some.

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The jab from the left

That is the setting I was contemplating today. It all started with the BBC (at https://www.bbc.com/news/business-62488144) where I saw ‘Elon Musk sells $6.9bn of Tesla shares as Twitter lawsuit looms’ it was at that moment I was contemplating a larger jab from the left. Consider that I reckon that one of my IP will bring in half a billion a month. What if I offer that to Elon Musk? It is not his field, but that has never stopped him before. What if I was the on giving him optionally surpassing 5 billion a year (not in the first year) for some time to come? My way of giving the media the finger, as well as some tech places. We still see the BS from media ignoring the Fake Twitter accounts, we see some BS approach like ‘she cried, she cried louder and we wonder what happens’, well if it helps Elon Musk, I am game. There is also the augmented reality IP, as such there might be another stage where Elon Musk gets the visibility in 116,000 malls. I think it is a good day to give the finger to hypocrisy and the media with there digital dollars? They can watch from the stage as they become more and more redundant. Hmmm, the idea has merit, and if I can set the stage for places like the Line to show it all first we will see all these tech companies come up with “We are working on something much better” yes, like the virgin who is in denial that she was pregnant, a toilet seat must have done it. Well, two can play at that game and I have the IP to make it happen, as such I see a much larger option to have a go at these hypocrites. 35 years of frustration watching wankers and weaklings hide behind fake it until you make it, hide behind their bullet points, like it was the ammunition that could not miss sales targets. There is something totally satisfying watching them cry like the little chihuahua’s they actually are. Will it happen? I have no idea, I think not, I doubt Elon Musk even knows about this blog and he has more pressing concerns at present, but the idea to show the media that we have had enough of the BS they spout by giving billions in revenue to the man they hate, and for that reason only will upset big-tech in a way they have never seen before. 

There is nothing like the sight of a hungry glutton being denied their next meal to see chaos truly explode and that is what would happen. Never mind the Microsoft losers, places like Amazon and Google will take notice, for them having to acknowledge Elon Musk as their equal in mobiles, cars, battery technology AND gaming. That will have a much larger impact and the media will seek all kinds of shelter, crying that their was no place in their publication, crying that they never hd the know how, that it is all the right of publications to chose what to write about and if I can drive the dagger home with a few issues on the EEA and their ignored reports, so much the better. 

So whilst the BBC is not doing anything wrong with “After news of the share sale was made public Mr Musk responded to a tweet asking whether he had finished selling Tesla shares with “yes”, adding that he needed the money in case he was forced to buy Twitter and was unable to secure some of the funding for the deal.” Some might realise that the recent ‘confession’ that Twitter is deleting a million accounts a day and that adds up to a lot more than some are comfortable with. There is a larger station and I feel it is not the worst idea to scorch the media with a flamethrower (I had run out of daisies). 

The jab from the left is one the media is too often not ready for, they will ‘debate’ that there are compromises, all whilst we know that compromise politics is the most corrupt of all politics. And it is time that the proper people get the proper acknowledgement and we can get there by denying the other players their slice of cake. I’ll make it even more extreme. There is at present nothing stopping me to make it all public domain, and when the lists go public on September 30th that might very well happen. All it will take is 1-3 clever people who can look beyond the rim of their coffee cup (something most politicians have not been able to do for some time). Clever people on 4chan could end up with a treasure trove of IP on several grounds (apart from melting down Iranian and Russian nuclear reactors), that one I left somewhere else, I am not THAT irresponsible. And the idea I had came from a snow-globe, but I already wrote about that. 

Just in light of the setting of these days a solution for Iranian arrogance, through a snow-globe ending their nuclear reactors. How could I ever pass up on that? I reckon that the Kingdom of Saudi Arabia would owe me too and that is not the worst setting to be in, to be owed a large favour from the richest nation in the world. All that because the media would not do their jobs, how is that for freedom of the press and freedom of expression? I am using my freedom of expression the way I can, and they use the freedom of the press to get digital clicks through flaming. I reckon I am in a better position, but that is merely my view on the matter and lets face it, they could call it delusional. I wonder what they will call it AFTER I am proven correct? I reckon it will be stated that this was too complex an issue for people with a university degree in journalism. 

In the end, I still get my money, or my share and I am willing to make amends to that setting, the reward of screwing over the media will be that big a deal for me to cut a few corners leaving me with millions less. Or I still end with the amount of zero, the amount I always expected to end with when it all becomes public domain. I wonder, if I do this, will it be public domain, or pubic domain? Not the weirdest question to get, although, pretty extreme for a Wednesday. 

Such is life!

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IP of opposition

My mind has been wandering. I have been confronted with the images of oppositions. Vampires versus Lycans (Underworld), good versus evil (The Hobbit, Lord of the Rings), humans versus Aliens (Predator), and the list goes on. It seems that the worlds of Andrei Tarkovsky (Solaris) is all but forgotten. The story is still everything, but there is too much special effects. Too many fight scenes. I do not oppose them, but they seemingly take over the story and that is wrong. Or perhaps better stated, it is not good. There is a difference and I acknowledge it. But how can we evolve this? It is a question I had in my mind for a while. In Keno Diastima it was not them against us and the finale of series 3 opens doors, but I was unwilling to set a path beyond it, the open ending seems so… (perfect is the wrong word), it seemed so Terry Gilliam to consider it as such. In ‘Exhaurire vitam’, it was not opposition for an entirely different reason. And there was opposition in ‘How to assassinate a politician’ yet that was opposition of the mind. I am not against opposition, but I feel that in too many ways it is framed wrongly, or perhaps incorrectly. So, how to go about it? That is the question I have been asking myself. My education gives me that there are two forms of antagonism, the competitive and the non-competitive So we have reversible, surmountable versus irreversible, insurmountable. Two shapes of two dimensions I do not like in the first place. I know they need to exist, but they are shallow, to shallow. It remind me of the old setting I once created in my mind. Any relationship is set to the three legs of the pyramid. A physical, a mental and a spiritual one. The more they align between the two partners, the more aligned their relationship is. 

The longer the legs, the more meaningful the side is. In the example the three green ones are the same, I merely connected them to another side of the pyramid. They are a good match, not a perfect one, but a good one. It does not matter which colour is which gender. In the three sides (physical, mental and spiritual) they are a good match. It could be worse, a one sided or two sided match. A one sided match it is friendship, sexual or perhaps spiritual, yet one side will always result in divorce. Two sided matches are harder, there is enough to keep them together, especially as the side they desire the most (often the largest leg of the three legs). It does not matter what side it is, but the one favoured side when both have the same side will keep them together, and that starts the long term relationship/marriage. I have never seen that expressed in any movie, or at least not a movie I have ever seen. You see this is not opposition, or antagonism, it is another way of seeing multiple sides. And it should not be the focus of anything, but it should be there and we seldom see it. There is too much antagonism. I know it makes for better cinema, but does it? Does it really? I remember Ordinary People, the debut by Robert Redford, it got 4 oscars. It seldom comes up, I reckon because there was a harsh light on psychological sides. A 1980 movie that seems to shy away from the limelight. It also reminds me of Timothy Hutton and his part in Taps (an early Tom Cruise movie). They have something in common, our assessment of values and how the people around us see those values. It is a form of inner antagonism. We versus what we believe and what we perceive. It matters because I have been playing that card in two settings whilst not really being openly aware I was. 

I may have surprised myself and that is part of the equation. How to give that inner battle to the people we present to? I am honestly at a loss. I am so driven by the story so that I cannot say what the story could be. That matters, you see I am about the story and I want it to be everything it could be. This is how I see the evolution of any story. I do not start from scratch, I evolve the story (especially Kenos Diastima and Exhaurire Vitam) and I see where I can evolve the story to be more including of other sides. It is not always that easy (especially Exhaurire Vitam) but sides could be considered, or perhaps better stated should be considered, they might be rejected and that question comes for every person playing a role in it. 

It reflects on both the 5G and the Augmented reality IP as well. As I stopped to reconsider the first step in both, I suddenly remembered that certain data technologies were in its infancy in those days. They still are (my assessment) and I believe that when some players stop their petty bickering we might actually get somewhere. It is no longer about their system against ours, it will be what can we unite to get the best systems in play. Some will go and research a new setting (which is not wrong) but as I see it time works against some players and in all this Amazon has the  upper hand, Amazon has most elements ready in at least three of my IP stages and it includes one IP bundle. So is Amazon the best solution? I think it is, Google is messing around and only partially taking notice of their own weaknesses. It does not mean Amazon does not have any weaknesses, it merely implies they have a better handle on it and here we see some of the elements connect. It is not antagonism, it is a three sided alignment with the realisation that a bookstore surpassed a technology titan, in its physical (hardware), mental (software) and spiritual (mentality) foundations. Like Taps and Ordinary People it is not about antagonism it is about the inner struggle towards what we believe and what is perceived. If someone told me that Amazon would surpass Google and that Elon Musk Mobile would close to equal Google 10-15 years ago, I would tell them to get better drugs and please could I have some of them, but today, or basically 2021-2024 will prove these people correct and that I underestimated an online bookstore named Amazon, and many with me. A stage where Amazon surpasses Google was before the Covid era unimaginable and the Elon Musk mobile (Pi. Phone) is not far behind. By giving the people, or perceptionally offering the people what they needed they got ahead in the game. I wonder if Mint Mobile (Canada) has a similar track ahead of them. All captains of industry and the one that started furthest ahead is now in danger of being placed last. Most forgot about the people, the consumers Microsoft made that mistake some time ago and there is some concern that Google is on the same track, leaving the work to the third parties who have no concern of people. An inner struggle, an IP of opposing sides and oppositions. But here is the last question, what makes the IP and what creates the opposition? Are these part interchangeable?

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The mind, it continues regardless

That is my setting for today, or it was my setting for today. It started yesterday when I wrote ‘Presentation and awareness creation’ and in the mean time, my mind has come up with 7 pieces of IP. This IP is different, it is based on stuff that exists. So at best I could get some innovation Patents out of them. Both Google and Amazon have some of the goods, some of the other IP is set to a setting neither have, but it links to stuff they do have. Beyond that I created a stage that is not new, but has never been set to this stage, so I got 7 pieces of IP, pieces that a player like Google should have, and for the best of me I cannot imagine why they do not have it.

You see, it started with the Eaton Centre Mall in Toronto. Yet Canada has more than 3700 malls. The US has over 110,000 malls, yet the top three states are California, Texas and Florida and together they have a little over 39,000 malls. And the news we see is not good, so soon there will be a free fight on which mall survives. Europe has over 9000 malls. So we have a setting where Google or Amazon could have had the stage of Augmented reality in over 50,000 malls and you merely need to get 5%-10% over the bough and the rest will follow, more important, too many malls are alike. So players like Gap, Apple, Zara, Lindt and several others are nearly everywhere, so there one solution would fit all those shops, unless the shop wants to distinct itself. I even came up with an idea for Victoria’s Secret (as any guy would), all out there and no one is seeing the essential need to create a stage of engagement with its audience. Especially in the US where some claim that over the next 2-3 years 50% of all malls will perish, the essential need to create interactions with your audience becomes very important and that is where I was lat night tossing, turning, reshaping, reshaping and reshaping what was. After that I deployed, redeployed and redeployed and with every iteration the systems was upgraded, updated and improved. I cannot (and will not) claim that I fixed everything, but I got a lot done and now the mind is looking to change the stage of the people, beyond the mobile phone. I even saw another venue and whilst writing this IP number 8 was created and this is IP none have. 

So why are these two players not out there creating new markets? I set the stage of several new markets in the last three months alone. So will they all work? I cannot say and at least one IP has risks, but how much risk are you willing to take when the reward is close to $3,000,000,000? Does it warrant an investment of $50M-$75M? Then there is the stage I pose here, how long until these parties stop iterating and start true retail innovation through presented awareness? We are now in a stage where we can make the views from Blade Runner a reality, yet no one is going there. Why not? Is it the money? Yes, consider H&M, Gap, Zara, Fashion Nova and Sephora, all competitors. Do you think that when H&M starts their Augmented Reality displays that Zara, Fashion Nova and Sephora stay at home printing leaflets? One entices the other and there are over 50,000 malls. A stage where a few hundred retail brands can decide the new wave of audience engagement through Augmented Reality. It was not rocket science and I am not the first player to see this. Players like Omnicom have a decade of preaching the essential power of engagement. And now that the markets dry up, these players better take the dollars for donuts track, before the bobkis settlement comes in. 

A simple view gave me the idea of 8 IP, so what is keeping Google or Amazon from waking up? I wonder what excuse they will bring to any table.

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The opportunity for 2022

I was just watching a video (Monte Carlo Walking Tour), I was watching it because there is at present no plans or chances to visit the place, so I might as well watch a walking tour so that I get to see what the place looks like and to be honest, walking tours give a better impression of a place than most TV or movie alternatives. So as I was watching I suddenly realised that Monaco has a huge opportunity and no one is taking notice of it. High buildings with a naked wall, a bare piece of stone that looks nice, but could do so much more. What happens when Monaco installs QR codes in several places to invite augmented reality to the thousands of people filming and photographing Monaco? A QR code on a crane or a wall that shows on the phone an augmented F1 car in the street, a special yacht in mid air or simple an area name on your screen. Monaco has so many options and even more tourists. Thy have annually over 365,000 tourists, that is well over 1,000 a day in a place no larger than Hyde Park. In this walking tour I saw 5 cranes, all empty metal husks, a QR code, even two QR codes would not hinder, and it can go so much further. The same could be said for Nice, St. Tropez, Cannes, and that is before you look at the big places. I see an abundant of construction fences, all bland, all non engaging, all whilst technology can offer so much more for the people there. So why is it not implemented? Just saw Crane number 6. That is close to 2 dozen places people try to avoid with their eyes all whilst it could be an eye catcher is very different ways. In a place where pleasing the eye is on the mind of thousands, I see no augmented reality. Why not?

And let’s not forget augmented reality can be used for information, tourist attraction, local advertisements of events and several other options, from air to water, Monaco has it all, well all except augmented reality.

And Monaco might be on the mind at present, but there are close to a dozen large cities who are not using that opportunity either. London had 19,000,000 tourists in 2019 and the list goes on for some time. A decent innovative impression creator ignored. Why? By people who do not understand it, or by people thinking it is a waste of time? As Monaco showed me 6 unused cranes and a dozen other locations, how many locations were overlooked in London? What could Cannes offer? Why is Amsterdam not leading that march and why do I see an utter lack of augmented reality in Los Angeles/Hollywood? All places that thrive on tourism and NEARLY EVERY tourist relies on their phone. So, what gives?

It is only January, some of these places could deliver an augmented summer, and 2022 needs a good start after all that….. achoo!

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