It all started a little before February 1st 2022. It was when I wrote ‘The opportunity for 2022’ (at https://lawlordtobe.com/2022/02/01/the-opportunity-for-2022/) this is when my brain saw the opportunity that Augmented Reality saw for what it was. It took a little longer before I set it the premise to paper and with the videos of the Eaton Centre Mall (Toronto), I saw the setting to engage the audience of a mall (pretty much all 116,000 malls) that AR was the ticket to drive engagement It was then that my mind created 8 pieces of IP, the 9th came one day later when I realised a few items that tarted to mingle in the process. You see, we see mobiles and AR, but we (basically they) do not see the larger stage.
From my MAPINT days, we were working with maps and thematic layers. It is nothing complex. It is a map and over that map we set a transparent layer which we fill with information that overlay the map. Population, usage information, measurements. It could be nearly everything. But when we put a OVER a mobile phone, the phone maker needs to adjust for it. It can be done ‘as is’, but images become messy, and now we get to the setting.
The maker (Tiffany for example) ads the code on to a business card (the back side most likely). The code is for example a ring, a high end ring that now does not need to be shown to the people, with all the dangers of it getting stolen. But that is only a small part of it. The larger part is that the ring is now advertised by the people to everyone else. Thousands will send to thousands and the Tiffany product will reach millions in the stretch of a day, all it costed them was a business card. Optionally the edge will show the Tiffany logo.
Now we get to the thematic layer. That shows the ring in high resolution, but it does so over what was under the layer. So when you photograph your hand with that layer, the intelligence that was in the thematic layer will place the ring on your finger and the intelligence does the rest. Rings, bracelets and you photograph it to set on your hand and photograph it with that selfie you could send it all over the place with the question “Does this look good on me?” And when it is a Tiffany ring the responses will come from ‘great’ to ‘amazing’ A simple equation added to a phone, an iOS or Android phone. I saw this happen well over a year ago and no one seemingly picked it up. Go read up, no one had it and no one wanted to buy it, so I am handing this out for free. So when a Huawei phone adds this option and you can show your feet with the new Nike shoes that only can have 50,000 owners, would you do this? I am certain that you will. The pull of short term gratification through selfie has been well documented for well over a decade.
The AR code was a way to liven up malls, they need to create waves of interactions and that was one of them. Victoria secrets has the option of setting an AR window that overlayed part of their shop, now they have a daily run of Victoria Secrets models showing their goods and it will create a huge following (leave it to single men admiring women in lingerie) and that is not merely the start of it. The AR window is aganst the outside window, as such the models will walk over a local catwalk whilst never being there.
Jewellers, fashion even book shops have options in their repertoire and it draws in the people. It was that simple a jump and who has done it so far? Who got to that point? It is now known that Tiffany and I believe it was Gucci are setting serious coin towards Arm towards the digital development of their wares, which is good. But let it be clear I got there a year early and now because of the Public Domain event, everyone can get there. So you all have a nice day and see what you can make of your goods and where AR can take you.
I kept my promise and I will snore like a sawmill today (its 01:50).