Category Archives: IT

Behind Fake News and Business Intelligence

It all started with the Independent last night (at https://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-terrorism-isis-alqaeda-content-removed-mark-zuckerberg-a8319001.html). You see, we have had our fill of Facebook news, some of it seems to hold ground, a lot linked to ‘rumoured’ and some founded through advertisement as Eddie McGuire is now fighting with ‘Eddie McGuire is vowing to sue Facebook over a fake news article that claimed the broadcaster was promoting a cure for erectile dysfunction‘. Even as we see the issues around the Australian TV Presenter, we are nowhere near ready.

There is in addition the visibility through the MoneySavingExpert founder Martin Lewis, who is determined to give Facebook a bloody nose.

Yet at the core we are in a separate standing. The first is given with Facebook generates 4 new petabytes of data per day; this translates to 4,000 Terabytes, or 4,000,000 Gigabytes. That is every day! So when I see “Facebook has said it removed or flagged 1.9 million pieces of content linked to al-Qaeda or Isis in the first part of 2018“, I wonder what they did NOT find. There is no way to tell, but they are nowhere close to the 100% mark. In addition, people like Eddie McGuire and Martin Lewis are not making it any easier. Now, I am partially on their side, if their name is wrongfully used there should be repercussions, yet this is advertisement and they should go after those advertisers, not Facebook themselves. They might do this from the sense of Torts to go after the money, but then they merely want a payday, not a resolution. When we take a look at Facebook Marketing, we see something interesting in the Business Insider, when we consider “Relationship marketing differs from other forms of marketing in that it recognises the long term value to the firm of keeping customers, as opposed to direct or ‘Intrusion’ marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists“. This implies that this system relies on idiots propagating the message of the fake McGuire and Lewis. That is what makes the issue a larger issue. You see people have a god given right to be moronic idiots, with no accountability to the truth or reality. So these two gentlemen are almost on some fools errant. The moment we look into the advertisement policies, the online sales structure, Facebook is likely to have absolved all liability and they become a mere facilitator. And in all this America just doesn’t care, if they did the ‘big dick‘ and ‘huge tits‘ pharmacy solutions would have stopped decades ago, but they didn’t did they?

So in all that light we see ‘Why paying for Facebook won’t fix your privacy’ (at http://www.businessintelligenceinfo.com/business-intelligence/big-data/why-paying-for-facebook-wont-fix-your-privacy), the issue is not the data. We see that when we consider “While Facebook might offer an option to pay instead of having targeted ads shown, it’s also likely that people purchasing such an option will have their personal information collected anyway. Zuckerberg hinted there might be a version of Facebook that is not free, but he never hinted that he might stop collecting your data. And Facebook is only one example of a ubiquitous business model“, this is the one place where Google and Facebook are truly the same. Their operations rely on having that data and collecting more data, the value of data is only a guarantee as long as the data is up to date.

In all this there are some clear issues. You see, the user should be allowed to get the data on ANY advertiser. So, as such if there if fake news, or wrongful advertisers, these advertisers are now in the picture as their records could be pulled by anyone. It would also enable people like McGuire and Lewis to go after the advertisers. As those fake advertisers can no longer hide, they will need to find other shores to dig for cheap revenue. Yet there is no solution for those people, and Facebook themselves have opened that door by their own doing. Facebook Business gave us “Facebook is one of the most efficient ways to advertise online. See how we connect businesses with all the right people on any device with Facebook marketing“. If they ‘connect businesses’ they have the goods on that business and as such we have a right to know. I would not put it past McGuire to introduce those people abusing his good name by introducing those advertisers to the business end of a ‘2 by 4’.

If Business Intelligence is ‘the strategies and technologies used by enterprises for the data analysis of business information’, Facebook would have no option but to make that effort and change. You see, if business information is not correct of reliably false, it stops having value degrading the facilitator, so it is actually in their interest as Facebook to make that jump. In addition, when we consider ‘BI is most effective when it combines data derived from the market in which a company operates with data from company sources internal to the business‘, which we get from ‘Coker, Frank (2014). Pulse: Understanding the Vital Signs of Your Business. Ambient Light Publishing’, to some extent, we see that Facebook is either willing to lose its markers on effectiveness or adjust its current visions. In addition, when we realise that its terrorist propaganda settings are below nominal, we see that the system needs more than an overhaul, it needs a separate dashboard of flags as to ascertain the volatility of the advertisement space used and that is merely when it is set to advertisement. When we consider the ISIS 2016 recruitment video (removed in late 2017) that was on Heavy.com, we now see a new iteration. What happens when it is not some extreme violence advertisement? What if it is merely fake news and false advertisement? The only way to get through that is to start mapping the users propagating this, there is no other alternative. Let the user face the accountability of their use of ‘free speech‘, the moment it clearly intersects with defamation and liable acts, that is the first moment that the waves of prosecution will warrant the user to start acting responsibly.

I am willing to take it one step further; the user needs to become Business Intelligence aware, all of them, no matter how artsy their stand is. If our ‘survival’ require us to be aware of the value we represent, we suddenly grow an interest in what we propagate is when we start cleaning a system, so these 500+ members (friends) we have, whilst we need to remember that 150 of them were because we needed ‘stuff’ from Farmville, at that point we will start cleaning our accounts and the interactions we have. When we have clean accounts a lot of fake news will start limiting itself to a small circle of ‘facilitators’ and as such the issue becomes a much smaller issue. As the circle decreases, those people abusing advertisements and propagate messages will learn that the effort to grow will take much more effort and as such it will become a lot less rewarding to do so, in addition, as the circle is smaller, it will be the actual circle of those embracing either fake news and extremism, the fake news people will isolate themselves more and more and the extremism people will be more readily identifiable.

So as Facebook is holding onto ‘Twice as much as in the previous quarter‘ I am willing to speculate that they aren’t even close to 25%, that means that their extremism message is still getting through and until Facebook changes their ways, the issue is unlikely to ever be resolved. Now, that does not mean that Facebook is willing to facilitate for them, it merely means that the changes in the propagation through messages, false posts and/or advertisements needs a massive overhaul.

So as we accept the Independent with “It noted that “bad actors have long tried to use” the internet for nefarious ends, noting that white supremacists and al-Qaeda have for decades sought to disseminate their ideologies online“, as well as ““While the challenge of terrorism online isn’t new, it has grown increasingly urgent as digital platforms become central to our lives”, the post said“. We need to see that there is a lot more to be done. That evidence is seen (at https://thenextweb.com/hardfork/2018/04/09/cryptocurrency-ads-facebook), where we see: “The worst part is that the trick is ridiculously simple: all it takes to circumvent the crypto currency ad ban on the popular social media platform is to avoid using any of the forbidden terms. This is why some marketers have begun strategically abbreviating the word “cryptocurrency” to “c-currency” – and other similar variations“, this in itself is could be partially aided by making the advertisers details open and public. When we consider the news ‘the people have a right to know’, then the people have an equal right to be aware of who is trying to ‘sell’ them that information, when those people can no longer hide, they will optionally start receiving the documents for reparations. Yet this all depends on Facebook being willing to change their model in the first place, it will up the quality of their Business Intelligence data as well as the result. It is likely that they will lose thousands of customers with $100 to spend, yet in light of the damage that they are causing now, that loss should be no more than a mere drop of water on a hot plate, the benefits should outweigh anything else in the long run. In addition, how can you have any faith in any product or solution whilst the seller is trying to hide their identity? How does that make sense?

The nice part is that hitting Fake News, not merely some ‘white supremacist’ trying to push their ideology, when we start seeing trolls and “When Storm Harvey displaced thousands in Texas, US, in August, a Canadian imam had to point out he had never been to the state after he was accused of closing his mosque’s doors to Christian victims in a fake story been shared more than 126,000 times“, we need to consider that they either found 125,000+ gullible idiots, or that the issue is a lot larger than we can imagine. That issue is seen in the BBC article (at http://www.bbc.com/news/blogs-trending-42724320), where we see “The young people in Veles may or may not have had much interest in American politics, but because of the money to be made via Facebook advertising, they wanted their fiction to travel widely on social media. The US presidential election – and specifically Donald Trump – was (and of course still is) a very hot topic on social media“, which means that greed propagated a direct impact on Fake News as well as skew the Business Intelligence results. So why pay anything at all? It seems that if people have an interest in informing the audience they will and there is every likelihood that not paying anything could have prevented up to at least 75% of ‘locals launched at least 140 US politics websites’, there will always be a select group of jokers, but a mere cost effective cut might have prevented 75% of the damage others faced by not paying those jokers. When we accept that I am not the most intelligent person on the planet (I actually am, but for the moment, let’s just assume I am not), how come that no one in Facebook handed this option? It is all about the money and in that stride we see mistake after mistake, the toll of greed. that is the true fight Mark Zuckerberg faces and let’s be honest, if he (and his wife) bank a mere billion, they will have enough to live an extremely comfortable life. All these issues seem to exist merely because of greed facilitation. I will let you decide how hot the waters are that Zuckerberg needs to navigate, but as the lawsuits are piling up, making the details of every advertiser known might be a first step to change it all for the better for everyone involved, well except the advertisers that is. As the Business Intelligence value goes up he might attract a whole range of other businesses, a group of people that are proud to propagate their brand, their product and their value.

It is a radical idea, but then, I was always a rebel rouser, if only to make people face the value they could have, not the value that other people say they might have.

 

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The deceptive engine

We are all in anticipation of the E3, the one place where the game makers get to take the stage and either entice us for almost a year, or get completely destroyed. As we are 5 weeks away from the event, the game changes. It is all about creating hype, or creating optional falsehood. The false hype allegedly shows that the brand might still care to be inflated in perception value and regard. That is what I see when I look at the Daily Star, who gave us: “Microsoft games news: Has Xbox dealt ANOTHER KILLER BLOW to Sony and PlayStation in 2018?” That notion was so ridiculous that I decided to drill down a little. I have no idea who Dom Peppiatt is, but let’s drill down a little on the article (at https://www.dailystar.co.uk/tech/gaming/696572/Microsoft-games-news-Has-Xbox-dealt-ANOTHER-KILLER-BLOW-to-Sony-and-PlayStation-in-2018). So we start with “The company behind Xbox has recruited Darrell Gallagher to work on the Microsoft Studios Executive Leadership Team. Gallagher has a pretty significant history in gaming: he started as Head of Creative at Sony in 1997, then moved to Rockstar Games in 2004 to work as a lead artist. His next step was to become art director at THQ, before he joined Crystal Dynamics as art director in 2005“. This is fair enough, if Microsoft has acquired a titan like that, there will be optional forward momentum for Microsoft. I state optional, because we have seen that Microsoft tends to ignore its customer base and not listen to actual gamers, which tends to be a much larger issue. Then we get the not so nice parts “NEW Xbox One Games rumoured to be in development“, so the operative word is ‘rumoured‘, that was a first mistake, because we have seen that before, rumoured does not make it true and waiting for 5 weeks gives hype, yet in the same space gives massive amounts of resentment. With Rumoured we see references to ‘Perfect Dark’ and ‘Fable’ with old artwork and no evidence of any kind that it is true. Merely the ‘as leaked by Resetera user Klobrille‘ is given, like that ads any value to it all. The only one that is a decent given is a new (upgraded) Forza Horizons, it is the parade horse of Microsoft and it makes sense to make sure that it is there in all 4K glory. The second one is Age of Empires, it has been bled dry on the PC and it coming to Xbox One was merely a time setting. It was originally one of the better games they had, and if the interface is decently improved upon, it might be a niche market winner. So with 2 out of the 5 games that are ‘optionally’ games to come, what kind of ‘killer blow’ is that? It is not even close to a killer blow, so far they have not had any killer blows against Sony, and the Release of God of War last Friday is Sony showing all others that their games are of a massively higher plane of gamer satisfaction than anything Microsoft exclusively has to offer (at present), and they have close to nothing on the exclusive titles front. When we see “Microsoft and Xbox has acquired marketing rights on some massive upcoming games, including Borderlands 3, Cyberpunk 2077, Splinter Cell, Battlefield V, and Anthem“, we need to understand that ‘marketing rights’ does not make it an exclusive title. Another source had given us two weeks earlier “Borderlands 3 hasn’t been confirmed as being actively in development quite yet, Gearbox has unsurprisingly not given it a release date either“, with in addition “It’s likely to be released on PS4, Xbox One and PC“, so why acquire the marketing rights for a non-exclusive title? Seems a waste of money as I personally see it. Second is (from another source) “Ghost Recon Wildlands Splinter Cell DLC is getting a big reveal today. The Ubisoft content for the PS4, Xbox One and PC“, yet there is also mention that this is merely the setting for a new Splinter Cell and in that regard, there is every notion that Ubisoft, the people behind it will not be making it an exclusive title. The same is a given for the makers of Witcher 3, now prepping for Cyberpunk 2077, which leaves two titles none of these exclusives either. So as the article gives us “it’s important to note these are only rumours at the time of writing” in the end, the entire article was a waste of space for all gamers except for the need of Microsoft getting hypes out. The news that they have acquired Darrell Gallagher, which would be good news for Microsoft, yet to surround it with rumours, nothing to show and the fact that marketing exclusives were tailored whilst the games are not confirmed to be is merely a setting for failure, which we saw with the death blow against Microsoft with the release of God of War and actual exclusive title. It will only get harder for Microsoft; the consoles are set to 2.5:1 so for every Xbox One there are 2.5 PS4’s. There is not a game maker in the world that will not make for both if possible. The only option there is what Microsoft had exclusive and keep on converting the PC games that never made it to console. For Sony, it has its own worries. Both The Last of Us 2 and Death Stranding are exclusive titles, but these two players will not go to bed with anything but perfection and for both no official release dates are known, now that God of War delivered all it promised the hunger for these other two titles seems to be growing exponentially. And a gamer that gets too hungry for new games makes weird leaps, that has been proven in the past. So were the two titles just fabs? I am not certain there has been a massive desire to get the Fable line remastered (one, two and three) and the anniversary edition on the 360 only grew the fans of Fable. So getting them all three on the Xbox One remastered, not merely backwards compatible would be a real win for Microsoft, there is no denying it. It is not as clear with Perfect Dark, the heralded game just wasn’t the stuff of legends on the 360, so were some other games. Yet the fans will bow towards the Fable setting in a large way, in equal measure the Mass Effect rumours seem to resurface again and again, also in light of the Andromeda failure, that trilogy would be equally a win on the Xbox, anyone denying that is just utterly stupid. There are a few others, but they are in essence mere remastered games, not actual new games and that is what Microsoft desperately needs and so far they have too little, too few titles and no push towards exclusive wins.

It is in that regard that we see Forbes, who gives us “Sony And PS4 Are Beginning A Massive 2018 With ‘God Of War,’ And Microsoft Should Be Worried“. Yes, we all agree and even as actual numbers are not seen at present, we see in the UK “In terms of purely boxed units, it outsold God of War III by 35 per cent“, that is in merely 3 days, which is almost unheard of. The only title to ever pull that off was GTA5 in 2013. More good news is not console set, but for Ubisoft, it does not matter, Far Cry 5 broke the 100K boundary (on PS4) in Japan which should make the people at Ubisoft proud and happy and rightfully so, the fact that this will also benefit the Xbox One players is merely icing on the cake for Ubisoft and that is what counts. You see, actual gaming is never about the console itself, it is about the game and gaming. Even as God of War is ruling, Ubisoft is getting a nice global boost and with other Ubisoft titles ready to be released it will be a good thing. When it is about the gaming, we will not care, we only care about ‘gaming the play’, or was that ‘playing the game’? We tend to all get together I tend to burn whomever is trying to hand us hypes that are ridiculous, in that regard we have absolutely no regard for any hype bringer.

In the end, will it help us the gamers? Hypes do not, it is an engine of deception to maximise the product, that is the focal point, in this in that regard that the moment the hype is proven wrong (in 5 weeks at the E3), when any of the Daily Star mentioned ‘rumoured to happen‘ it will lash out to the Microsoft community and they will hold Microsoft accountable. You see, when it suits Microsoft they are all over a publisher with falsehood, when it suits them, so either the rumours are true (and I will reports one it), or this was a false hype that has the potential to sway more XB1 owners to switch console, which is overall bad news for Microsoft when that happens. I they have only one advantage this month than it is the rare case where the Gold Live Free games in April are actually better than PS Plus offer for a change. With AC Syndicate and Dead Space 2 ruling the free games, they are giving a better value in an uncommon move.

When it comes to the deceptive engine, it will not stop, not for at least 4 weeks and it is not limited to the Xbox, there are plenty of ‘rumours’ on the PS4 and Switch field, which we find equally annoying, in addition, it is not just limited to some papers, even a site like Christian Today is all about those rumours, which is unsettling on a few levels.

When you consider that ‘Deception’ is act of propagating a belief that is not true, or is not the whole truth, you might understand why we despise it in gaming. So if we consider that the ‘pro’ Microsoft article was optionally propaganda, as well as distraction, or concealment. The gamer has to ask, what is Microsoft trying to conceal or distract from? We will know in 5 weeks when we get to see the E3 presentation.

 

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In awe of Ares

The independent is throwing its readers a curveball with ‘The survey comes after it was revealed that a new political party with access to up to £50m in funding has been secretly under development for more than a year‘, it is change, change of a kind that makes us wonder if politicians are getting there ‘inspiration’ form somewhere else. This is not about that, this is absolutely not about politics. This is about the curveball.

Santa Monica Studio, they awed us two years ago at the E3, where we were treated to a teaser, one that made our jaws drop and we were nowhere near ready to see the real deal. That happened 48 hours ago, 48 hours since we woke up, in optionally the most overwhelming way. If you missed it all, you missed a lot. For those not entirely aware, let me explain, let’s take you back to 2013, when the people on the PS3 were treated to ‘the Last of Us‘. It was a game that surpassed whatever came before, the end of a console treated to the diamond of diamonds. Now take that feeling, multiply that by 3 and that is what you will feel with the normal God of War 4 edition on a normal PS4, I haven’t even seen it on a Pro with 4K yet. The beginning is simple yet still overwhelming, the graphics are beyond awesome and the music and sound effects give it an entirely new dimension.

So here we are he who took the powers of Ares, god of war. Now we are in the setting of Norse mythology. The initial intro to the game, the movement, the draughr, Balder and a few others are just overwhelming. When we dig deeper into the game we get to certain points that this is still very much a God of War game, yet there is also evolution. even as button mashing got you most of the way previously, this time around you need to be a little clever, button mashing gets you killed again and again (and again). It has the chests and it has health parts, slightly different, but still in spirit basically the same. Some chests now come with puzzles and a few are a little trying. It is all a step forward. The graphics throughout the game remain overwhelming and are beyond awesome. The tactics are a little more essential, yet it remains a God of War game. Christopher Judge, the (in)famous Teal’c from Stargate takes the axe from the predecessors and gives Kratos soul in a way that is amazing, the deepness of voice and the entire embodiment of Kratos slayer of gods comes to life with Christopher Judge, a stellar performance.

There will always be issues with any videogame, so has this game its little snippets of frustration, but the overall impact of the game is what I would regard it a 97% game, Metacritic gave it a 95% rating, what means that it should be regarded as a must for any PS4 owner. Even as you play the game, you feel a little lost at times, wondering where to go next. It is not a bad feeling, you get a clear view of your surrounding and it is close to breathtaking. The people at Santa Monica really outdid themselves, and not just them. In equal measure Bear McCreary, famous for his soundtrack work on Battlestar Gallactica truly shines. His music adds to the game in several ways. I wonder if anyone would be able to play the game on a TV with a sound bar, the music is that amazing. I am actually listening to it on YouTube whilst writing this. I hope that it will be a download option soon enough (or a soundtrack for sale). So in nearly all matters the game shines. So why am I using ‘nearly’? Well in the beginning as you have the options to better your character with outfits and upgrades, you are a little in the dark and in the beginning of the game optionally accidently wasting resources on the wrong parts and it is a merely a small loss, yet it makes for a great replay. This is perhaps the only small flaw in all this and it is so small a flaw that not heeding my words in this is just fine. Yet as you play the game you are almost overwhelmed by what you see and when you think that you’ve seen it all, you get introduced to Alfheim. If you consider that Midgard is the forest in midwinter, then Alfheim is the forest in spring and everything is in full bloom, a second whiff over being overwhelmed and I haven’t even seen the subsequent parts yet. Whilst I have been upgrading my skills and my weapon, the monsters have been becoming a lot stronger too, so the opposition is not getting easier and you the player are forced to thinking a little more tactics and no mash buttons, it is essential to making it through. It is almost like Santa Monica Studio saw the setting of Dark Souls and borrowed an idea or two, which is not a bad thing at all. In this, I found that the avoidance by Kratos is not completely flawless and it makes for a more challenging fight, all defence and no offence being pointless in the end. It makes a lot of sense in the grand scheme of things and God of War is more than the jackpot. If the next Last of Us is anything to go by, we are witness to a new level of gameplay, one that the Xbox cannot match, because Ubisoft will not be able to match it. That is not an attack on Ubisoft, it truly is not! They have shown with AC Origin to up their game by a fair bit. Microsoft was just not ready (read: awake enough) to up the game for gamers other than their ‘most powerful consolestatement. Now with the God of War first released, and the Last of Us 2 teasers making us desire more and that is whilst we know that there is every chance that Death Stranding will surpass them both, a Kojima special that does not ill to the other two titles, but we know that Sony is about to up the game for gamers a fair bit and that is merely the top of the 2018 iceberg.We have no idea what we will see in 7 weeks at the E3 2018.

That whilst Windows central ‘treats’ us to: “Ever since the Xbox One launched in 2013, Microsoft has revealed clothing items and other merchandise which were either E3 exclusives, competition rewards, or simply gifts for employees. Luckily, it seems like that’s about to change because a merchandise store is coming soon“, perhaps with a lack of exclusive games that is all they can offer?

Even as Bethesda has been giving us heaps of amazing options, the bulk of the gamer’s desires are set to Elder Scrolls 6 and an optional Fallout 5, and/or Fallout 4b. Bethesda is like Monica Studios and for the longest time they have delivered, even today Skyrim is still played, 6.5 year later, that is the trademark of the truly great and satisfying game and God of War 4 is a welcome addition. It is behind GTA5 the highest Metacritic rating ever and the people of Santa Monica Studio have all the rights, the reason and the ability to feel pride, be proud and enjoy the reverence they will receive for the rest of the year. In this they are sharing the warmth of reverence this year (optionally) with the makers of Spiderman for PS4, another exclusive title, which is now sold out on amazon. So the pre-orders of a game released in September 2018 are already sold out, so in that part Santa Monica Studios is just one player driving the Sony gaming force forward and the competitors have nothing even close to matching that.

Even as I am drawn to return to play God of War, I know that Santa Monica is likely to have a few interesting twists on their bow of confusion. So it will be essential to meet up with Morrighan, Crone of War. She can enlighten me to the opponents that Kratos may face. The Celts were always masters of the skull cleaver and I need to be alert and ready to whatever Santa Monica Studio will throw at me next. The life of a gamer, always trying to remain in synch with the game and with life to get the best results, only the truly great game makers allow us to do that.

When we consider the path that this game series has taken, the path seems obvious, but it is not, the upgrade and evolution of your weapon have options so it can enhance your strength or give power to the weaker side of you that in itself is also brilliant. If you are a range fighter of up close and personal, both have options to give you a much better chance of survival and in the end, you cannot really afford all the upgrades all the time, so choices must be made which makes the game even more challenging and rewarding when you get to the next point. That in itself is also a new victory for the series. The map reveals even more new sides, but I will steer away from that so you can experience that for yourself, making the impact even better.

In the end the God of War treated us to something special two years ago and now we are overwhelmed with what they have actually achieved, no small feat for any development studio, laurels well earned. Even if you are not into the hack and slash games, this game brings a new game, that overwhelms nearly all your senses that alone will be worth buying it for.

That is the curveball, the delivery of something special and again Santa Monica Studio surpassed our expectations, an art that politicians have been lacking for decades, perhaps they should actively listen to Kratos, Ares and Morrighan, nothing less will do at present.

There is one part that politicians can take away from all this. It is not the expected that makes you shine, it is the ability to exceed our expectations that truly matter, isn’t it funny that the one article that they looked down on for three decades (video games) have been able to deliver just that? I see it as the combination of art and imagination and God of War got it right on all counts.

 

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Waking up 5 years late

I have had something like this, I swear it’s true. It was after I came back from the Middle East, I was more of a ‘party person’ in those days and I would party all weekend non-stop. It would start on Friday evening and I would get home Sunday afternoon. So one weekend, I had gone through the nightclub, day club, bars and Shoarma pit stops after which I went home. I went to bed and I get woken up by the telephone. It is my boss, asking me whether I would be coming to work that day. I noticed it was 09:30, I had overslept. I apologised and rushed to the office. I told him I was sorry that I had overslept and I did not expect too much nose as it was the first time that I had overslept. So the follow up question became “and where were you yesterday?” My puzzled look from my eyes told him something was wrong. It was Tuesday! I had actually slept from Sunday afternoon until Tuesday morning. It would be the weirdest week in a lifetime. I had lost an entire day and I had no idea how I lost a day. I still think back to that moment every now and then, the sensation of the perception of a week being different, I never got over it, now 31 years ago, and it still gets to me every now and then.

A similar sensation is optionally hitting Christine Lagarde I reckon, although if she is still hitting the party scene, my initial response will be “You go girl!

You see with “Market power wielded by US tech giants concerns IMF chief” (at https://www.theguardian.com/business/2018/apr/19/market-power-wielded-by-us-tech-giants-concerns-imf-chief-christine-lagarde) we see the issues on a very different level. So even as we all accept “Christine Lagarde, has expressed concern about the market power wielded by the US technology giants and called for more competition to protect economies and individuals”, we see not the message, but the exclusion. So as we consider “Pressure has been building in the US for antitrust laws to be used to break up some of the biggest companies, with Google, Facebook and Amazon all targeted by critics“, I see a very different landscape. You see as we see Microsoft, IBM and Apple missing in that group, it is my personal consideration that this is about something else. You see Microsoft, IBM and Apple have one thing in common. They are Patent Powerhouses and no one messes with those. This is about power consolidation and the fact that Christine Lagarde is speaking out in such a way is an absolute hypocrite setting for the IMF to have.

You see, to get that you need to be aware of two elements. The first is the American economy. Now in my personal (highly opposed) vision, the US has been bankrupt; it has been for some time and just like the entire Moody debacle in 2008. People might have seen in in ‘the Big Short‘, a movie that showed part of it and whilst the Guardian reported ““Moody’s failed to adhere to its own credit-rating standards and fell short on its pledge of transparency in the run-up to the ‘great recession’,” principal deputy associate attorney general Bill Baer said in the statement“, it is merely one version of betrayal to the people of the US by giving protection to special people in excess of billions and they merely had to pay a $864m penalty. I am certain that those billionaires have split that penalty amongst them. So, as I stated, the US should be seen as bankrupt. It is not the only part in this. The Sydney Morning Herald (at https://www.smh.com.au/business/the-economy/how-trump-s-hair-raising-level-of-debt-could-bring-us-all-crashing-down-20180420-p4zank.html) gives us “Twin reports by the International Monetary Fund sketch a chain reaction of dangerous consequences for world finance. The policy – if you can call it that – puts the US on an untenable debt trajectory. It smacks of Latin American caudillo populism, a Peronist contagion that threatens to destroy the moral foundations of the Great Republic. The IMF’s Fiscal Monitor estimates that the US budget deficit will spike to 5.3 per cent of GDP this year and 5.9 per cent in 2019. This is happening at a stage of the economic cycle when swelling tax revenues should be reducing net borrowing to zero“. I am actually decently certain that this will happen. Now we need to look back to my earlier statement.

You see, if the US borrowing power is nullified, the US is left without any options, unless (you saw that coming didn’t you). The underwriting power of debt becomes patent power. Patents have been set to IP support. I attended a few of those events (being a Master of Intellectual Property Law) and even as my heart is in Trademarks, I do have a fine appreciation of Patents. In this the econometrics of the world are seeing the national values and the value of any GDP supported by the economic value of patents.

In this, in 2016 we got “Innovation and creative endeavors are indispensable elements that drive economic growth and sustain the competitive edge of the U.S. economy. The last century recorded unprecedented improvements in the health, economic well-being, and overall quality of life for the entire U.S. population. As the world leader in innovation, U.S. companies have relied on intellectual property (IP) as one of the leading tools with which such advances were promoted and realized. Patents, trademarks, and copyrights are the principal means for establishing ownership rights to the creations, inventions, and brands that can be used to generate tangible economic benefits to their owner“, as such the cookie has crumbled into where the value is set (see attached), one of the key findings is “IP-intensive industries continue to be a major, integral and growing part of the U.S. economy“, as such we see the tech giants that I mentioned as missing and not being mentioned by Christine Lagarde. It is merely one setting and there are optionally a lot more, but in light of certain elements I believe that patents are a driving force and those three have a bundle, Apple has so many that it can use those patents too buy several European nations. IBM with their (what I personally believe to be) an overvalued Watson, we have seen the entire mess moving forward, presenting itself and pushing ‘boundaries’ as we are set into a stage of ‘look what’s coming’! It is all about research, MIT and Think 2018. It is almost like Think 2018 is about the point of concept, the moment of awareness and the professional use of AI. In that IBM, in its own blog accidently gave away the goods as I see it with: “As we get closer to Think, we’re looking forward to unveiling more sessions, speakers and demos“, I think they are close, they are getting to certain levels, but they are not there yet. In my personal view they need to keep the momentum going, even if they need to throw in three more high exposed events, free plane tickets and all kinds of swag to flim flam the audience. I think that they are prepping for the events that will not be complete in an alpha stage until 2020. Yet that momentum is growing, and it needs to remain growing. Two quotes give us that essential ‘need’.

  1. The US Army signed a 33-month, $135 million contract with IBM for cloud services including Watson IoT, predictive analytics and AI for better visibility into equipment readiness.
  2. In 2017, IBM inventors received more than 1,900 patents for new cloud technologies to help solve critical business challenges.

The second is the money shot. An early estimate is outside of the realm of most, you see the IP Watchdog gave us: “IBM Inventors received a record 9043 US patents in 2017, patenting in such areas as AI, Cloud, Blockchain, Cybersecurity and Quantum Computing technology“, the low estimate is a value of $11.8 trillion dollars. That is what IBM is sitting on. That is the power of just ONE tech giant, and how come that Christine Lagarde missed out on mentioning IBM? I’ll let you decide, or perhaps it was Larry Elliott from the Guardian who missed out? I doubt it, because Larry Elliott is many things, stupid ain’t one. I might not agree with him, or at times with his point of view, but he is the clever one and his views are valid ones.

So in all this we see that there is a push, but is it the one the IMF is giving or is there another play? The fact that banks have a much larger influence in what happens is not mentioned, yet that is not the play and I accept that, it is not what is at stake. There is a push on many levels and even as we agree that some tech giants have a larger piece of the cake (Facebook, Google and Amazon), a lot could have been prevented by proper corporate taxation, but that gets to most of the EU and the American Donald Duck, or was that Trump are all about not walking that road? The fact that Christine has failed (one amongst many) to introduce proper tax accountability on tech giants is a much larger issue and it is not all on her plate in all honesty, so there are a few issues with all this and the supporting views on all this is not given with “Lagarde expressed concern at the growing threat of a trade war between the US and China, saying that protectionism posed a threat to the upswing in the global economy and to an international system that had served countries well“, it is seen in several fields, one field, was given by The Hill, in an opinion piece. The information is accurate it is merely important to see that it has the views of the writer (just like any blog).

So with “Last December, the United States and 76 other WTO members agreed at the Buenos Aires WTO Ministerial to start exploring WTO negotiations on trade-related aspects of e-commerce. Those WTO members are now beginning their work by identifying the objectives of such an agreement. The U.S. paper is an important contribution because it comprehensively addresses the digital trade barriers faced by many companies“, which now underlines “A recent United States paper submitted to the World Trade Organization (WTO) is a notable step toward establishing rules to remove digital trade barriers. The paper is significant for identifying the objectives of an international agreement on digital trade“. This now directly gives rise to “the American Bar Association Section of Intellectual Property Law also requested that the new NAFTA require increased protections in trade secrets, trademarks, copyrights, and patents“, which we get from ‘Ambassador Lighthizer Urged to Include Intellectual Property Protections in New NAFTA‘ (at https://www.jdsupra.com/legalnews/ambassador-lighthizer-urged-to-include-52674/) less than 10 hours ago. So when we link that to the quote “The proposals included: that Canada and Mexico establish criminal penalties for trade secrets violations similar to those in the U.S. Economic Espionage Act, an agreement that Mexico eliminate its requirement that trademarks be visible, a prohibition on the lowering of minimum standards of patent protection“. So when we now look back towards the statement of Christine Lagarde and her exclusion of IBM, Microsoft and Apple, how is she not directly being a protectionist of some tech giants?

I think that the IMF is also feeling the waters what happens when the US economy takes a dip, because at the current debt levels that impact is a hell of a lot more intense and the games like Moody’s have been played and cannot be played again. Getting caught on that level means that the US would have to be removed from several world economic executive decisions, not a place anyone in Wall Street is willing to accept, so that that point Pandora’s Box gets opened and no one will be able to close it at that point. So after waking up 5 years late we see that the plays have been again and again about keeping the status quo and as such the digital rights is the one card left to play, which gives the three tech giants an amount of power they have never had before, so as everyone’s favourite slapping donkey (Facebook) is mentioned next to a few others, it is the issue of those not mentioned that will be having the cake and quality venison that we all desire. In this we are in a dangerous place, even more the small developers who come up with the interesting IP’s they envisioned. As their value becomes overstated from day one, they will be pushed to sell their IP way too early, more important, that point comes before their value comes to fruition and as such those tech giants (Apple, IBM, and Microsoft) will get an even more overbearing value. Let’s be clear they are not alone, the larger players like Samsung, Canon, Qualcomm, LG Electronics, Sony and Fujitsu are also on that list. The list of top players has around 300 members, including 6 universities (all American). So that part of the entire economy is massively in American hands and we see no clear second place, not for a long time. Even as the singled out tech giants are on that list, it is the value that they have that sets them a little more apart. Perhaps when you consider having a go at three of them, whilst one is already under heavy emotional scrutiny is perhaps a small price to pay.

How nice for them to wake up, I merely lost one day once, they have been playing the sleeping game for years and we will get that invoice at the expense of the futures we were not allowed to have, if you wonder how weird that statement is, then take a look at the current retirees, the devaluation they face, the amount they are still about to lose and wonder what you will be left with when you consider that the social jar will be empty long before you retire. The one part we hoped to have at the very least is the one we will never have because governments decided that budgeting was just too hard a task, so they preferred to squander it all away. The gap of those who have and those who have not will become a lot wider over the next 5 years, so those who retire before 2028 will see hardships they never bargained for. So how exactly are you served with addressing “‘too much concentration in hands of the few’ does not help economy“, they aren’t and you weren’t. It is merely the setting for what comes next, because in all this it was never about that. It is the first fear of America that counts. With ‘US ponders how it can stem China’s technology march‘ (at http://www.afr.com/news/world/us-ponders-how-it-can-stem-chinas-technology-march-20180418-h0yyaw), we start seeing that shift, so as we see “The New York Times reported on April 7 that “at the heart” of the trade dispute is a contest over which country plays “a leading role in high-tech industries”. The Wall Street Journal reported on April 12 that the US was preparing rules to block Chinese technology investment in the US, while continuing to negotiate over trade penalties“, we see the shifted theatre of trade war. It will be about the national economic value with the weight of patents smack in the middle. In that regard, the more you depreciate other parts, the more important the value of patents becomes. It is not a simple or easy picture, but we will see loads of econometrics giving their view on all that within the next 2-3 weeks.

Have a great weekend and please do not bother to wake up, it seems that Christine Lagarde didn’t bother waking up for years.

 

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Physical vs Virtual (part2)

In part 2 we look at the virtual aspect in all this and for that we need to take a look at the other part of the equation, and see where the interaction ended up, because that is also a matter that truly counts.

Virtually

It started way before now, but the now gives us ‘Facebook moves 1.5bn users out of reach of new European privacy law‘ (at https://www.theguardian.com/technology/2018/apr/19/facebook-moves-15bn-users-out-of-reach-of-new-european-privacy-law). You see the law is one thing, yet in all this, when we see “Facebook has moved more than 1.5 billion users out of reach of European privacy law, despite a promise from Mark Zuckerberg to apply the “spirit” of the legislation globally“, was anything illegal done? When we see: “when asked whether his company would promise GDPR protections to its users worldwide, Zuckerberg demurred. “We’re still nailing down details on this, but it should directionally be, in spirit, the whole thing,” he said“, did he lie?

Those are the immediate questions. The General Data Protection Regulation (GDPR), the EU in this gives us “replaces the Data Protection Directive 95/46/EC and was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy“, so the people created their account long before these privacy issues were there. They never cared for the longest time, as long as the US government didn’t get any data and when we respond to pornographic images and videos on social media, oh no, that was not us, that was merely Gavin Barwell (see part 1), in a time when his mind should have been all other kinds of matters. Ah well, we all have an itch now and then. Yes, it is that itch, because we are all on social media for some reason, to share, to look, to listen and to judge. Some of them actually communicate, and that has also been proven so communication on social media is not a fab. So when we see the EU site on the GDPR: “the biggest change to the regulatory landscape of data privacy comes with the extended jurisdiction of the GDPR, as it applies to all companies processing the personal data of data subjects residing in the Union, regardless of the company’s location. Previously, territorial applicability of the directive was ambiguous and referred to data process ‘in context of an establishment’. This topic has arisen in a number of high profile court cases. GPDR makes its applicability very clear – it will apply to the processing of personal data by controllers and processors in the EU, regardless of whether the processing takes place in the EU or not“, the first thing we see is that social media has no business having offices or processing data in the EU, that basically is the signal for Facebook to vacate using the ASAP protocol and they did just that. And Mark Zuckerberg did it all in the spirit of it all, it is just not what was expected and the Senate hearing just gave themselves (allegedly) access to de data to nearly all the European users. the second part gives us “The GDPR will also apply to the processing of personal data of data subjects in the EU by a controller or processor not established in the EU, where the activities relate to: offering goods or services to EU citizens (irrespective of whether payment is required) and the monitoring of behaviour that takes place within the EU. Non-Eu businesses processing the data of EU citizens will also have to appoint a representative in the EU“, so with ‘monitoring of behaviour that takes place within the EU‘, is a much larger issue and Alex Hern makes no mention of this anywhere in the article (that is not an accusation), merely that Facebook has moved the data and that the people in the EU have less rights under US law. Was that not always the case? Was that not the initial setting when Facebook started? So when we read “This is a major and unprecedented change in the data privacy landscape. The change will amount to the reduction of privacy guarantees and the rights of users, with a number of ramifications, notably for consent requirements“, which we get from Privacy researcher Lukasz Olejnik, we actually do not get anything new, because the GDPR would not have been enforced until next month, so there! (OK, not an entirely justified outcry, but I am feeling batty)

In all this the missed issue of monitoring is actually a lot larger for some and those boasting on what they bought on the dark net (some people remain simple on every level) will have a few repercussions, yet in all this when it regards Cambridge Analytica, we see all kinds of media exploitations, rumours, alleged actions, yet no arrests, no one in the dock and still the entire mess is merely focussed on Facebook. We have seen news on a massive amount of apps collecting data, smart toys, and with the upcoming 5G, the RFID and mobile tag as well as device tags will be an exponentially growing data market with the entire Fortune 500 chomping at the bits to get their fingers on that data, yet at present the legislation has been faulty at best and nominally missing completely. All that because the people give it all away willingly, that is what the next fridge with a £250 discount will warrant, as did the 2016 Sony Smart TV as just about all following models. that is not a joke, you agreed to this when you bought the TV,

it is in the end users license agreement and they are not alone, it is a massive list of corporation that are doing this and the media was, yet they were largely silent about it and the Sony issue in 2012, where the media is what I would personally label as: ‘whoring for advertisement options‘ instead of informing 30 million consumers on the change and its impact, is what still has my nostrils flaring 6 years later and I am an actual Sony fan.

So as we see how we are singularly focussed on where our personal data is and not what we allowed it to be used for, especially as it came with the free use of Facebook, we all need to accept that nothing is for free and the corporation requires its return of investment, well in the case of Facebook merely 60 billion. Where did you think that value came from? Watching advertisement? In that Facebook and google are largely alike. So in these issues in the physical and virtual side, we are short on memory, too large on emotions and unclear on how to make the houses of Lords and Commons more accountable for the matters at hand. Even as they cannot prevent you from staying with Facebook, we all have been failed by legislation that was too slow and MP’s that are showing to be lacking the necessary skills to do something successfully. It would be so lovely if Sir Martin Moore-Bick would be kind enough to show both matters, because it would have a much larger impact. Even as we see, (what I would personally call) the failed false promises of Jeremy Corbyn regarding housing, with: “One million new “genuinely affordable homes” over a decade, mostly for social rent. That’s not quite 1m new council houses – a chunk of these would be delivered by housing associations – but it gets very close” is also a Porky Pie of the largest order. You merely have to look at google Maps to see that there is no place for even 30% of that in London, so will they mostly be in Wales, Penzance, Brighton and Scarborough? In addition, none of the sides of the houses
(Lords or Commons) have successfully done anything to make a change, regarding leasehold which will drive the entire social housing matter further and 1,000,000 houses will not nearly be enough. So, back to the Virtual part, because that is still central in this. In that part I have to thank the realtor Harcourts for bringing the juice.

You see, with: “NPP1 – Collection of Information; Agencies are prohibited from collecting personal information unless it is necessary for one or more of its functions. Personal data should only be collected in a lawful, fair, and not unreasonably obtrusive way. The agency must disclose certain information at the point of collection“, yet in all this the terms: ‘unless it is necessary for one or more of its functions‘ gives a much wider scope, does it not? In addition, with ‘only be collected in a lawful, fair, and not unreasonably obtrusive way‘. So when they (the real estate in general) offer a £199 rebate for registering you as the leasehold owner, how many people do you think that will consider it necessary and not unreasonable? It merely needs to satisfy one function and the deed is covered with the mantle of opportunity. In addition we see “Personal and sometimes sensitive information may be collected and stored on standard real estate industry forms, such as tenancy applications, listing forms, etc. These need to be secured and available for inspection by customers“, so when did you look at what some call the RP Database? In Australia there is a firm CoreLogic and it has a product called RP Data Professional. In all this we see: “RP Data Professional is the leading property data solution used by property professionals in Australia. Prepare reports for prospects and clients, generate value estimates, verify information and conduct valuable research and highly targeted marketing. Packages starting from $150 / month“. It is widely used by debt collecting agencies as well as realtors. You would be surprised to see all that data and what every address offers. Do you think that they are the only ones? Data is gold, it is the printer that allows you to print your own money and for the most it is massively unchecked. Now, I know that RP Data is merely a facilitator in all this, all perfectly valid, and nothing illegal. Yet when we consider ABC in 2016 with “The Reserve Bank has taken the highly unusual step of switching its preferred home value data, arguing that CoreLogic’s figures overstated price growth in April and May due to a methodology change“, so as you see the data goes a lot further and for the most the people, the tenants and Real Estate seekers are totally unaware of such parts and in all this do you think that the UK does not have its own options. In all this, with the explosive cladding issues, did you not think that the clad dealers were not tailoring to ‘property value increase at minimum costs’? This goes a lot wider in several lanes and the sudden much larger issue of cladding is almost not looked at (I did say almost).

So when we see “CoreLogic’s head of research Tim Lawless acknowledged that the changes to the index may have temporarily bumped up the figures for a couple of months. However, he said other data indicate that those two months were still relatively strong for Sydney and Melbourne housing sales” we forget to look at the aligned indications and what else is setting the pass in all this. Even as the last parts were the Australian side of this, CoreLogic is also active in the UK. In this no one seems to have talked to CoreLogic to see if the cladding industry has been given (through subscription) access to the UK RP Database. Is that not interesting too? You see, when we accept the January setting of “Just three tower blocks out of almost 300 with the same “dangerous” and “flammable” cladding as Grenfell Tower have had panels taken down and replaced“, how come the number of buildings is so high? Are all cladding providers so very bad, or was there a very intelligent salesperson selling cladding to the right people, when the timing was just right? I am fairly certain that this part of the conversations has not been showing up anywhere.

The virtual side to the Grenfell disaster was not seen, perhaps that part was immaterial at that time, yet when we see 297 tower blocks in a serious setting of harm, with the initial setting of finding the proper candidates, have we considered that corporate social media (like LinkedIn) could be used to get the goods (in alleged Cambridge Analytica style) to create fear in other ways? A lack of value versus a larger valuation set against a minimal investment. You show me a person who turns that down and I will introduce you to a person who is very aware of the concept of dishonesty.

You see, we have seen for the better part of 5 years the notion of taking fear from the workplace, usually in the style of ‘Corporate Leaders Must Remove Fear Factor from the Workplace‘, which we get from the Huffington Post (at https://www.huffingtonpost.com/mary-prefontaine/corporate-leaders-must-re_1_b_1437445.html) as early as 2012, so when we see “As reported in the Harvard Business Review, employees faced with incivility are likely to narrow their focus to avoid risks, and lose opportunities to learn in the process. Obviously this impacts their level of personal success and the success of the organization“, yet in equal measure, those actors never considered to take the fear factor out of the boardrooms, which are forever ruled by the bottom line and in that respect there is very little difference between a corporate boardroom, or places like the Kensington and Chelsea TMO, which has one bottom line, which is the value of housing and the rise of values of upcoming new housing. So now, the entire Metro section we saw in part one with ‘Cladding added to Grenfell Tower to ‘improve view for nearby luxury flats‘ it makes a whole lot more sense does it not? It is my personal view and opinion, yet in all that data was at the very Core and Logic of it all (pun intended). So when you think the Facebook data is an issue, guess again. The issue is a lot bigger, wider and more exploitable at the expense of yourself of course) than you would have thought.

All within the considerate view of those not looking at any of this, and you think I went deep here? I merely touched the surface and I will be very surprised if the public inquiry touches on any of those matters, not because they do not want to, but because the legal scope is unlikely to be there, as it would have been in the emotional seeking justice side. I guess that it is one of the questions that certain councils do not want to answer, so making sure that the question is not asked will be a first priority for all of them, because if it does get to the table, those who want to stiff Leaseholders with a £40,000 bill might optionally end up being not so successful and there is every indication that a fair chunk of those 297 tower blocks are currently facing a similar dilemma.

That is just my thought on the matter, and in all this, when you start realising the issues at hand and the time that this has taken, in addition that I saw some in minutes a few more in hours and one or two through my decades of data experience, are you not surprised that the elected officials remained in the dark? I know I am one of the better ones on the planet, but I know close to a dozen equal or better than me, many living in London. Do you actually think that some were in the dark or are they allegedly keeping themselves ignorant? In that case, if more happens, how many lives was the price of that ignorance? Can we afford to find out?

I’ll leave you with those questions, have a great Friday and do try to enjoy the weekend!

 

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Direction X

It is the Columbian (at http://www.columbian.com/news/2018/apr/15/harrop-facebook-wont-alter-its-lucrative-practices-without-regulations/) that gives us a light to work with today. A light that some US congressman and US Senators have been pushing for, so it is fun to have a go at that point of view. Now, do not mistake my opposition to it as a way to invalidate the view. I do not agree with the point of view, but many have it. So I see it as a way to inform the readers on the things that they need to know. Froma Harrop starts with three events. We see:

  • Mark Zuckerberg in 2006: “We really messed this one up. …We did a bad job of explaining what the new features were and an even worse job of giving you control of them.”
  • Zuckerberg in 2010: “Sometimes we move too fast. … We will add privacy controls that are much simpler to use.”
  • Zuckerberg early this year: “It was my mistake, and I’m sorry. … There’s more we can do here to limit the information developers can access and put more safeguards in place to prevent abuse.”

Now, they are valid events, but the dimensionality is missing. With the exception of certain Google products, Facebook has been the biggest evolving platform on a near daily basis, the integration with mobile apps, mobile reporting, stories, clips, annotated pictures, travelling, and so much more. Over a period of 10 years Facebook went from a dynamic page (for each user or group) to a collected omnibus of information available to all their friends. That is a level of growth that even Microsoft has not been able to compete with and in all this, there will always be mistakes. Some small and trivial and some will be bang up monsters of flaws. Compare this to Microsoft who did not push forward with its Xbox360, no it offered for sale a more powerful machine whilst trimming the functionality down by close to 20% (personal projected loss) with the shift from Xbox360 to Xbox One and Xbox One to Xbox One X. A data collecting machine of greed (whilst everyone is ignoring the data that Microsoft is uploading), pushing users like a bully, to do what they wanted the user to do or be left out. So when exactly did Facebook do that to that degree? Sony with its PlayStation at least pushed forward to some degree.

Froma makes a nice case with: “The law will require them to obtain consent for use of personal information in simple language. (Users shouldn’t have to take a night course to understand privacy and security settings.)“, this is nice in contrast to some consoles (like the Sony consoles) who suddenly made it illegal to use second hand games on their consoles in their terms of service, they quietly backed away when it blew up in the faces of Microsoft. In all this, yet with my sense of humour and realising where this article was, it was not without a giggle that I took a look at the Columbia Journal of European Law (at http://cjel.law.columbia.edu/preliminary-reference/2017/mind-the-gap-loopholes-in-the-eu-data-privacy-regime/) where we see “any set of information relating to individuals to the extent that, although the information is not processed by means of equipment operating automatically in response to instructions given for that purpose, the set is structured, either by reference to individuals or by reference to criteria relating to individuals, in such a way that specific information relating to a particular individual is readily accessible“, which now leads to “This language of “specific information [that] is readily accessible” indeed was interpreted by the English courts in a manner conflicting with the Directive. In Durant v. Financial Services Authority, the English and Wales Court of Appeal formulated a two part test to evaluate whether a filing system is caught by the Directive:” and that now leaves us with “(i) [T]he files forming part of [the filing system] are structured or referenced in such a way as clearly to indicate at the outset of the search whether specific information capable of amounting to personal data [] is held within the system and, if so, in which file or files it is held; (ii) [The filing system] has, as part of its own structure or referencing mechanism, a sufficiently sophisticated and detailed means of readily indicating whether and where in an individual file or files specific criteria or information about the applicant can be readily located.

So in that case Froma is left with a piece of paper to be stationed where the sun does not shine and it merely took the case Durant v. Financial Services Authority to show its ‘lack‘ of complexity, or did it? She is right that ‘Users shouldn’t have to take a night course to understand privacy and security settings, it merely took law lord Sir Robin Ernest Auld (a former Lord Justice of Appeal in the Court of Appeal of England and Wales) a hell of a lot more than a night course, more like 25 years on the bench as a lawyer, an elected judge and his ascension to lord justice of the appellant court to get it all figured out.

So as we get that out of the way we also need to look at “The companies will have to notify users of a data break-in within 72 hours of its discovery. They’ll have to give up monopoly control of the personal information; people will have the right to obtain a copy of their data and share it with others“, it took Sony a hell of a lot longer to figure out that they were breached and notify people. So now consider the breaches of Equifax (143 million), eBay (145 million), Yahoo (3 billion) and Target stores (110 million). the implication of alerting that many people is not just weird, it is actually dangerous as people tend to overreact do something stupid and lock their accounts, these 4 events could set the stage for close to 4.5 billion locked accounts. The entire 72 hours, that whilst the discovery does not guarantee that the intrusion is stopped opens the entire system up for all kinds of hackers to have a go at that victim and truly make a much bigger mess of it all. Now the people should be informed, but the entire 72 hours was (as I personally see it) pulled out of a hat. In all this the latest Facebook issue was not done by hackers, it was done by corporations who intentionally abused the system, they set their profit knowingly at the expense of the users of that system and exactly who at Cambridge Analytica is currently under arrest and in prison? It seems to me that Facebook, clearly a victim here, has made mistakes, yet the transgressors are not held to vigorous account, yet the maker of the system is. Now, let’s be clear, Mark has clearly some explaining to do. Yet, when we see “Facebook failed in an attempt to get a handle on the Cambridge Analytica scandal Monday, after British authorities ordered its auditors to vacate the political consultancy’s offices” (source: Fortune), all this whilst the offices of Cambridge Analytica ended up being raided 5 days later, I have never seen authorities giving bank robbers that level of leeway, so why was this level of freedom given to Cambridge Analytica? When we consider that this data could be transplanted to writable objects (Blu-ray) in mere hours, it seems to me that giving them 5 days to wipe the evidence is a lot more questionable than merely thumping Facebook for the flaws.

The one part I truly disagree with is “Many of us have a need to connect and share. But expecting much privacy in a business model that relies on selling your information is highly unrealistic“, you see, here we see two levels of privacy, that what the person shares, free of will and that what is accessed. In one part the privacy from the outside is partially an easy thing, because Google with AdWords has shown that to be a clear option, their advertisers can create and address a population to the granularity available, yet the results of this marketing is done in a level of aggregation, individual records per person are not available. The fact that apps could capture it was a given, but the fact that all unique identifiers were optionally possible was kept in the shadows and that is where Cambridge Analytica worked. Now, this is a generalisation, but it fits the overall issues. Facebook could have done better, yet it was massively naive when it thought that the paying corporations would not try to get their fingers on EVERY part they could. In that I wonder what data the insurance companies in the end got a hold on.

So when I see “Tech investor Jason Calacanis has set up a contest — the Open Book Challenge — to create a Facebook replacement. Finalists will be given $100,000 and residence in a 12-week incubator“, when we see it in the light of “Facebook has delivered Zuckerberg a net worth of over $60 billion” must be the easiest pickings for Jason Calacanis that any entrepreneur has ever been a part of. It is like the pyramid games after 15 rounds whilst the top person stayed on top never having to pay more than 0.0001% of the total earning, not even Las Vegas in its wildest times offered such odds.

So I am very much against regulations, it is merely a way for governments to get a hold of that data. Now I am not against that if it truly serves national security, but the fact that actual criminals and terrorists use such systems to elude identification and strike form a distance merely makes it a waste of time and most analysts know this. Now, we also know that when we know where exactly to look, Facebook could reveal stuff, but to hold those billions of accounts to optionally find merely one person is an extremely bad application of time management.

In the end, the one additional part I liked was Zuckerberg stating “It was my mistake, and I’m sorry. I started Facebook. I run it. And I’m responsible for what happens here”. I like it because of the realisation that in all the bungles of IBM in the last 30 years, especially the PS/2 range, at what point did any of them stand up and tell their consumers that they screwed up? Especially in line of the setting that the average Model 80 (80386) computer was 400% more expensive at merely 28% of the power of a Taiwan clone, in addition the on board time clock battery has given the user more headaches than a hammer and the graphical underperformance offered should be forgotten at the drop of any hat.

So in this Zuckerberg kept his head high and in all this the entire setting of data abuse is still not addressed by either the US or UK government, in all this there is absolutely no indication that the abusers will be facing punishment or prison, so in all this the law failed the people a lot more than Facebook ever did, especially in the light of issues like this have been going on for years, but we do not get to read that part, do we?

 

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The sting of history

There was an interesting article on the BBC (at http://www.bbc.com/news/business-43656378) a few days ago. I missed it initially as I tend to not dig too deep into the BBC past the breaking news points at times. Yet there it was, staring at me and I thought it was rather funny. You see ‘Google should not be in business of war, say employees‘, which is fair enough. Apart from the issue of them not being too great at waging war and roughing it out, it makes perfect sense to stay away from war. Yet is that possible? You see, the quote is funny when you see ‘No military projects‘, whilst we are all aware that the internet itself is an invention of DARPA, who came up with it as a solution that addressed “A network of such [computers], connected to one another by wide-band communication lines [which provided] the functions of present-day libraries together with anticipated advances in information storage and retrieval and [other] symbiotic functions“, which let to ARPANET and became the Internet. So now that the cat is out of the bag, we can continue. The objection they give is fair enough. When you are an engineer who is destined to create a world where everyone communicates to one another, the last thing you want to see is “Project Maven involves using artificial intelligence to improve the precision of military drone strikes“. I am not sure if Google could achieve it, but the goal is clear and so is the objection. The BBC article show merely one side, when we go to the source itself (at https://www.defense.gov/News/Article/Article/1254719/project-maven-to-deploy-computer-algorithms-to-war-zone-by-years-end/), in this I saw the words from Marine Corps Colonel Drew Cukor: “Cukor described an algorithm as about 75 lines of Python code “placed inside a larger software-hardware container.” He said the immediate focus is 38 classes of objects that represent the kinds of things the department needs to detect, especially in the fight against the Islamic State of Iraq and Syria“. You see, I think he has been talking to the wrong people. Perhaps you remember the project SETI screensaver. “In May 1999 the University of California launched SETI@Home. SETI stands for the” Search for Extraterrestrial Intelligence,” Originally thought that it could at best recruit only a thousand or so participants, more than a million people actually signed up on the day and in the process overwhelmed the meager desktop PC that was set aside for this project“, I remember it because I was one of them. It is in that trend that “SETI@Home was built around the idea that people with personal computers who often leave them to do something else and then just let the screensaver run are actually wasting good computing resources. This was a good thing, as these ‘idle’ moments can actually be used to process the large amount of data that SETI collects from the galaxy” (source: Manilla Times), they were right. The design was brilliant and simple and it worked better than even the SETI people thought it would, but here we now see the application, where any android (OK, IOS too) device created after 2016 is pretty much a supercomputer at rest. You see, Drew Cukor is trying to look where he needs to look, it is a ‘flaw’ he has as well as the bulk of all the military. You see, when you look for a target that is 1 in 10,000, so he needs to hit the 0.01% mark. This is his choice and that is what he needs to do, I am merely stating that by figuring out where NOT to look, I am upping his chances. If I can set the premise of illuminating 7,500 false potential in a few seconds, his job went from a 0.01% chance to 0.04%, making his work 25 times easier and optionally faster. Perhaps the change could eliminate 8,500 or even 9,000 flags. Now we are talking the chances and the time frame we need. You see, it is the memo of Bob Work that does remain an issue. I disagree with “As numerous studies have made clear, the department of defense must integrate artificial intelligence and machine learning more effectively across operations to maintain advantages over increasingly capable adversaries and competitors,“. The clear distinction is that those people tend to not rely on a smartphone, they rely on a simple Nokia 2100 burner phone and as such, there will be a complete absence of data, or will there be? As I see it, to tackle that, you need to be able to engage is what might be regarded as a ‘Snippet War‘, a war based on (a lot of) ‘small pieces of data or brief extracts‘. It is in one part cell tower connection patterns, it is in one part tracking IMEI (International Mobile Equipment Identity) codes and a part of sim switching. It is a jumble of patterns and normally getting anything done will be insane. Now what happens when we connect 100 supercomputers to one cell tower and mine all available tags? What happens when we can disseminate these packages and let all those supercomputers do the job? Merely 100 smart phones or even 1,000 smart phones per cell tower. At that point the war changes, because now we have an optional setting where on the spot data is offered in real time. Some might call it ‘the wet dream’ of Marine Corps Col. Drew Cukor and he was not ever aware that he was allowed to adult dream to that degree on the job, was he?

Even as these people are throwing AI around like it is Steven Spielberg’s chance to make a Kubrick movie, in the end it is a new scale and new level of machine learning, a combination of clustered flags and decentralised processing on a level that is not linked to any synchronicity. Part of this solution is not in the future, it was in the past. For that we need to read the original papers by Paul Baran in the early 60’s. I think we pushed forward to fast (a likely involuntary reaction). His concept of packet switching was not taken far enough, because the issues of then are nowhere near the issues of now. Consider raw data as a package and the transmission itself set the foundation of the data path that is to be created. So basically the package becomes the data entry point of raw data and the mobile phone processes this data on the fly, resetting the data parameters on the fly, giving instant rise to what is unlikely to be a threat and optionally what is), a setting where 90% could be parsed by the time it gets to the mining point. The interesting side is that the container for processing this could be set in the memory of most mobile phones without installing stuff as it is merely processing parsed data, not a nice, but essentially an optional solution to get a few hundred thousand mobiles to do in mere minutes what takes a day by most data centres, they merely receive the first level processed data, now it is a lot more interesting, as thousands are near a cell tower, that data keeps on being processed on the fly by supercomputers at rest all over the place.

So, we are not as Drew states ‘in an AI arms race‘, we are merely in a race to be clever on how we process data and we need to be clever on how to get these things done a lot faster. The fact that the foundation of that solution is 50 years old and still counts as an optional way in getting things done merely shows the brilliance of those who came before us. You see, that is where the military forgot the lessons of limitations. As we shun the old games like the CBM 64, and applaud the now of Ubisoft. We forget that Ubisoft shows to be graphically brilliant, having the resources of 4K camera’s, whilst those on the CBM-64 (Like Sid Meier) were actually brilliant for getting a workable interface that looked decent as they had the mere resources that were 0.000076293% of the resources that Ubisoft gets to work with me now. I am not here to attack Ubisoft, they are working with the resources available, I am addressing the utter brilliance of people like Sid Meier, David Braben, Richard Garriott, Peter Molyneux and a few others for being able to do what they did with the little they had. It is that simplicity and the added SETI@Home where we see the solutions that separates the children from the clever Machine learning programmers. It is not about “an algorithm of about 75 lines of Python code “placed inside a larger software-hardware container.”“, it is about where to set the slicer and how to do it whilst no one is able to say it is happening whilst remaining reliable in what it reports. It is not about a room or a shopping mall with 150 servers walking around the place, it is about the desktop no one notices who is able to keep tabs on those servers merely to keep the shops safe that is the part that matters. The need for brilliance is shown again in limitations when we realise why SETI@Home was designed. It opposes in directness the quote “The colonel described the technology available commercially, the state-of-the-art in computer vision, as “frankly … stunning,” thanks to work in the area by researchers and engineers at Stanford University, the University of California-Berkeley, Carnegie Mellon University and Massachusetts Institute of Technology, and a $36 billion investment last year across commercial industry“, the people at SETI had to get clever fast because they did not get access to $36 billion. How many of these players would have remained around if it was 0.36 billion, or even 0.036 billion? Not too many I reckon, the entire ‘the technology available commercially‘ would instantly fall away the moment the optional payoff remains null, void and unavailable. $36 billion investment implies that those ‘philanthropists’ are expecting a $360 billion payout at some point, call me a sceptic, but that is how I expect those people to roll.

The final ‘mistake’ that Marine Corps Col. Drew Cukor makes is one that he cannot be blamed for. He forgot that computers should again be taught to rough it out, just like the old computers did. The mistake I am referring to is not an actual mistake, it is more accurately the view, the missed perception he unintentionally has. The quote I am referring to is “Before deploying algorithms to combat zones, Cukor said, “you’ve got to have your data ready and you’ve got to prepare and you need the computational infrastructure for training.”“. He is not stating anything incorrect or illogical, he is merely wrong. You see, we need to realise the old days, the days of the mainframe. I got treated in the early 80’s to an ‘event’. You see a ‘box’ was delivered. It was the size of an A3 flatbed scanner, it had the weight of a small office safe (rather weighty that fucker was) and it looked like a print board on a metal box with a starter engine on top. It was pricey like a middle class car. It was a 100Mb Winchester Drive. Yes, 100Mb, the mere size of 4 iPhone X photographs. In those days data was super expensive, so the users and designers had to be really clever about data. This time is needed again, not because we have no storage, we have loads of it. We have to get clever again because there is too much data and we have to filter through too much of it, we need to get better fast because 5G is less than 2 years away and we will drown by that time in all that raw untested data, we need to reset our views and comprehend how the old ways of data worked and prevent Exabyte’s of junk per hour slowing us down, we need to redefine how tags can be used to set different markers, different levels of records. The old ways of hierarchical data was too cumbersome, but it was fast. The same is seen with BTree data (a really antiquated database approach), instantly passing through 50% data in every iteration. In this machine learning could be the key and the next person that comes up with that data solution would surpass the wealth of Mark Zuckerberg pretty much overnight. Data systems need to stop being ‘static’, it needs to be a fluidic and dynamic system, that evolves as data is added. Not because it is cleverer, but because of the amounts of data we need to get through is growing near exponentially per hour. It is there that we see that Google has a very good reason to be involved, not because of the song ‘Here come the drones‘, but because this level of data evolution is pushed upon nearly all and getting in the thick of things is when one remains the top dog and Google is very much about being top dog in that race, as it is servicing the ‘needs’ of billions and as such their own data centres will require loads of evolution, the old ways are getting closer and closer to becoming obsolete, Google needs to be ahead before that happens, and of course when that happens IBM will give a clear memo that they have been on top of it for years whilst trying to figure out how to best present the delays they are currently facing.
 

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