OK, this is not the most subtle article I have ever written, but at times subtle just doesn’t do the story any justice, it happens. So this is a question to parents “If you have a daughter between 22-32, and she looks like Laura Vandervoort, Olivia Wilde, or Alexina Graham. Can I please fuck the bejesus out of her vagina?” To be honest, I don’t really need to, but it has been a while, so there.
Are we all awake now? So consider ‘Facebook and Apple are in a fight. Your browsing history is in the middle’ (at https://www.nbcnews.com/tech/tech-news/facebook-apple-are-fight-your-browsing-history-middle-n1251612), apart from all the hackers getting access through Microsoft, we see another stage develop. The headline might not get you on board, so perhaps the by-line will “Facebook on Thursday ran its second full-page newspaper advertisement in as many days, attacking Apple’s plans to tell iPhone and iPad users when apps are tracking them online”, which implies that Facebook does NOT want you to know that apps are tracking your every move, and Apple does. It seems to me that Apple is in a stage to put awareness and security at the centre of your digital life, Facebook not so much. Now, I have no problems with Facebook keeping track of my actions ON FACEBOOK, but dos their ‘free’ service imply that they are allowed to do that anywhere I am? I believe that this is not the case and the money Facebook is getting is starting to feel tight around my digital profile, their actions had already made it important to delete Facebook software from my mobile phone (it was draining my battery), but the stage is larger and that is seen in the NBC News article (and a few others too).
So as the quote “Facebook on Thursday ran its second full-page newspaper advertisement in as many days, attacking Apple’s plans to tell iPhone and iPad users when apps are tracking them online” is given, how many of you are considering the following:
- A full page ad in the newspapers is pretty expensive.
- Facebook is seemingly untouched that multiple apps are following us.
- We are seemingly not allowed to know all the facts!
This is the big one “attacking Apple’s plans to tell iPhone and iPad users when apps are tracking them online”, so why are we not allowed to know what is being done to us, that we are being followed in a digital way and Facebook does not want us to be aware? This is where we see my (not so) subtle hint regarding your daughter and “fuck the bejesus out of her vagina”, how many fathers will be slightly less than enthusiastic? I get it, your little princess (your consenting and adult) little princess needs a knight on a white horse and always bring flowers and chocolates, have honourable intentions and to set your mind at ease keeps your daughter a virgin until the day she marries. It is not realistic, but parents are allowed to be overly protective of their princes and princesses. Yet Facebook seemingly does not want you to be in that park, they want you to be unaware of what is going on, and Apple drive it to the surface. So when we see “Apple is planning to roll out a new feature on its devices that will alert people when an app such as Facebook is trying to “track your activity across other companies’ apps and websites.” People will have options such as “Ask App not to Track” or “Allow.””, they did something really clever, if Microsoft (after they resolve all their hacks) does not follow suit, Microsoft stands to lose a massive slice of the consumer pie and that will not make them happy. I for the most am completely on the Apple side when we see “Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not”, I personally am realistic enough to see that Apple has an additional side to this, not sure what yet, but this is about a lot more than mere advertisements, I am however not too sure about what that is. When we see “Facebook uses data such as browsing history to show people ads they’re more likely to want to see, and to prove to marketers that its ads are working”, we need to realise that I would have no issues with any link opened within Facebook towards whatever we were going to in any advertisement. For example, if Facebook opens up a browser window, within Facebook and tracks the clicker, I would not completely be opposed to it, but Facebook realises that the data it I tracking is a much larger stage and I feel that this is not merely about “prove to marketers that its ads are working”, I believe that these trackers keep tabs on a lot more, keep tabs on what we do, where we do it and how we do it. I believe that it is a first step in the overly effective phishing attacks we face, Facebook might not be part to that, but I reckon the phishing industry got access to data that is not normally collected and I personally believe that Facebook is part of that problem, I also believe that this will turn from bad to worse with all the ‘via browser gaming apps’ we are currently being offered. I believe that these dedicated non console gaming ‘solutions’ will make things worse, it might be about money for players like Epic (Fortnite), but the data collected in this will cater to a much larger and optionally fairly darker player in this, I just haven’t found any direct evidence proving this, in my defence, I had no way of seeing the weakness that SolarWinds introduced. It does not surprise me, because there is always someone smarter and any firm that has a revenue and a cost issue will find a cheaper way, opening the door for all the nefarious characters surfing the life of IoT, there was never any doubt in this.
And in this, it was for them NEVER directly about the money, in this look at the ‘victims’:
The US Treasury Department, The US Department of Commerce’s National Telecommunications and Information Administration (NTIA), The Department of Health’s National Institutes of Health (NIH), The Cybersecurity and Infrastructure Agency (CISA), The Department of Homeland Security (DHS), The US Department of State, The National Nuclear Security Administration (NNSA) (also disclosed today), The US Department of Energy (DOE) (also disclosed today), Three US states (also disclosed today), City of Austin (also disclosed today) (source: ZDNET). It was about the information, the stage of a more complete fingerprint of people and administrations. It gives the worry, but it also gives the stage where we can see that Apple has a point and we need to protect ourselves, because players like Microsoft will not (no matter what they claim). In this I name Microsoft, but they are not alone, anyone skating around margins of cost are potential data leaks and that list is a hell of a lot larger than any of us (including me) thinks it is.
So whilst we look and admire the models, actors and actresses and we imagine whatever we imagine, consider that they are not a realistic path, a desirable one, but not a realistic one and that is the opening that organised crime needs to claimingly give you ‘access’ to what you desire whilst taking your data. It is the oldest game in the book, all wars Arte based on deception and you need to wake up, the moment your data is captures and categorised you are no longer considered an interesting party, you are sold and they move onto the next target. So whilst you get trivialised, consider that Apple has a plan, but whatever they plan, it seems you are better off on that side, than the one Facebook is planning. When was the last time that you were better off staying in the dark on what happens to your data, on what happens when others keep tabs on you?
And in this consider “Facebook is making a last-ditch effort to persuade Apple to back off or compromise with industry standard-setters.With offline ads in newspapers such as The Washington Post and The Wall Street Journal, the social networking company is trying to rally to its side the millions of small businesses who buy ads on Facebook and Instagram”, so in that quote where do we see any consideration on the people or us as the consumers? When we see “millions of small businesses who buy ads on Facebook and Instagram” where is the consideration that they should have for the customers who walk into their business? When you get in any shop what do you hear? How can I be of service? Or do you hear: What do you want? I let you consider that whilst you consider the position Facebook needs to have and consider that non digital advertisement never kept track of what other newspapers you were reading.
We seemingly forgot that there is a price for the presence of IoT, Apple is making us aware of that. I am not silly enough that Apple is holier than though, but at least they created the awareness and the greed driven players are not looking too good today, are they?