Tag Archives: Facebook

What one reads

We all have that what one reads can be the opportunity for the other. I wrote about this in the past. On June 4th in ‘The left corner’ (at https://lawlordtobe.com/2021/06/04/the-left-corner/). Today, Reuters gives us ‘Facebook says Iranian hackers used site in spying on U.S. military personnel’ (at https://reut.rs/3rbz5Uf), and yes that is the direct result from Digital Direct Marketing. They all get to have a bite, so when I see “Facebook said on Thursday it had taken down about 200 accounts run by a group of hackers in Iran as part of a cyber-spying operation that targeted mostly U.S. military personnel and people working at defence and aerospace companies” I am not that surprised, I am just giggling that it took them that long. On the other hand there is a chance it took Facebook this long to wake up, either way is possible. Yet that also gives the opportunity for Cocoon to grow their marketshare, by a lot. Consider that one in the cocoon pays the $40 a year, no matter what the size, no matter what the trade. And in all this time no one in the Defence department (not even the DARPA boffins) made clear consideration to adapt Cocoon for military messaging. A stage that was out in the open when Google created Google+ in 2011. Yup the uniform people did seemingly not catch on. So when we see optional a whole range of security issues, is it that much of a stretch to set the IP of Cocoon to a much larger base (it will piss off Facebook, but who cares). A stage that is international is governmental and as we see it, there is an almost boundless level of custodians and customers and they all need privacy. So, as we see the setting of the digital sun on some, we can hide behind “Facebook said the hackers mostly targeted people in the United States, as well as some in the United Kingdom and Europe, in a campaign running since mid-2020”, whilst hiding behind the spoof “its head of cyber espionage Mike Dvilyanski said it was notifying the “fewer than 200 individuals” who were targeted”, yet this is Iran (and others), do you really think that they are merely hitting 200 people? Even at 1-3 per day it implies that in 2021 alone 197-594 would have been targeted, as well as their family members to find leverage. And all that time there was an alternative. 

And let’s be clear, this is not on Facebook, they did what their solution intended to do, Iran merely saw more and it is time to change that, Cocoon came at the right time and they have the inside track to a lot more. 

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Non Comprehension

This is an article that is a little different. To be clear, it consist of an article (from Reuters) and a really weird dream I had, a dream I do not seem to understand at present, but when I think of one, the other one hammers down on me. In the dream I am in a small cubicle, a cubicle with a sliding door, the cubicle is small, barely enough space for 3 people to stand in. I a wearing some kind of hood, not unlike flame proof hood you see Formula one people wear. The hood restricts views to the side, and I kept on hearing ‘Ghost mode deactivating’ and ‘Ghost mode deactivated’, there was a man there, mid or end 30’s, yet I keep on not seeing the face. And the light, there is a small light there, but I seem to be weirdly overreactive to light, almost shunning light. Not sure why. That is all the parts I remember, there is more but every time it is within reach, it slips away. It was decently unsettling. 

The article is quite different, it I found at https://www.reuters.com/technology/exclusive-facebook-rejects-talks-with-australia-publisher-testing-worlds-2021-06-25/ and the headline ‘Facebook rejects talks with Australia publisher, testing world’s toughest online law’ should speak volumes. As I read “Australia’s competition watchdog is looking into a claim that Facebook Inc refused a publisher’s request to negotiate a licensing deal, the regulator told Reuters, setting the stage for the first test of the world’s toughest online content law”, so when we see this some will react. Yet questions keep on forming in my mind. So when I see “Facebook declined without giving a reason, The Conversation said, even though the publisher was among the first in Australia to secure a similar deal with Google in the lead-up to the law in 2020” I wonder what is actually in play. You see, they are putting too much faith in social media, it is the old and ever returning discussion of perception and awareness, yet without engagement it almost means nothing and being on social media the way they do is not engagement, it is almost a fake form of representation. They are all vying for the wrong pile of nothing. It is almost like the Conversation is setting itself up to be someone else’s tool. The conversation has internet, it has a website (at https://theconversation.com), so why does it need social media? The article does give the answer one paragraph later with “The knock-back could present the first test of a controversial mechanism unique to Australia’s effort to claw back advertising dollars from Google and Facebook: if they refuse to negotiate licence fees with publishers, a government-appointed arbitrator may step in”, with ‘claw back advertising dollars, it is seemingly about the money, it is always about the money. 

Yes, I agree that this is a method that seemingly works, seemingly is the operative word. Yet the mission (of greed) in light of what we see is not to push for borders that everyone pushes, it is about creating engagement, a part many marketeers and market researchers are eager to avoid, those numbers are not that impressive in too many of cases. So whilst we ponder the words of Andrew Hunter, we look at “Hunter did not answer specific questions concerning The Conversation, but said Facebook was planning a separate initiative “to support regional, rural and digital Australian newsrooms and public-interest journalism in the coming months”, without giving details”, yet when we consider that it first launched in Australia in March 2011, and has expanded into editions in the United Kingdom in 2013, United States in 2014, Africa and France in 2015, Canada in 2017, Indonesia in 2017, and Spain in 2018. In September 2019, The Conversation reported a monthly online audience of 10.7 million users onsite, and a combined reach of 40 million people including republications, it is also available in English, French, Spanish, and Indonesian, so the entire ‘regional, rural and digital Australian newsrooms’ becomes debatable. One could optionally argue that Facebook has a circle of stakeholders that is looking out for their own media friends. I agree that my view is personal and optionally debatable as well, yet the issues in play overlap in a weir way, a view with a limited view forward, not to the sides, just like the F1 hood I was wearing in my dream, I could not see the sides other then to turn my head. 

Facebook could be playing a real dangerous game, but it is not one I can see at present. They are slick and hiding behind party lines, giving us ambiguous “journalism in the coming months”, especially when the details are missing, and the media doesn’t rely on day to day, do they? And it is then, at the end of the article where Rod Sims gives the game away with “If Google’s done a deal with them, I can’t see how Facebook should argue that they shouldn’t” with the added “using the term for assigning an arbitrator”, this is about drawing borderlines and the Australian ACCC allowed for this new stage of media war, the sad part is that the ones with money will get their share, they are or will become stakeholders, the small players like the Conversation do not. It seems to be (at least in my mind) a stage that politicians never understood in the first place, or they did and they were fending for themselves, not the people. The pie of revenue is shrinking and the current players want their same share (plus 10%), the fallout will be growing over time, I feel certain of that. I merely wonder what the others will do whilst the larger players ignore engagement (for now), in the old station of a program like AnswerTree, the setting was clear, you can either mail more to keep the revenue, growing cost again and again, and you have the option to mail more efficient, growing engagement is mailing more efficient and in the end better rewarding. Yet in all this, it is not about Facebook, Google or the Conversation. It is about the political players, they are about themselves and it will cost the media a lot more than they are willing to accept soon enough.

It is merely my view, it is speculative but I think it is more on point then even I can admit to.

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The stage of what is

Yes, we all have that and I am no exclusion, ‘what is’ is the first part of a question that is dangerous. The answer that follows tends to be subjective and personal, as such it is loaded with bias, not that all bias is bad, but it defers from what actually is. This was the first stage when I saw ‘Lina Khan: The 32-year-old taking on Big Tech’. Then we get “when it comes to unfair competition, there is one sector that has been singled out by Democrats and Republicans alike: Big Tech”, this is the beginning of a discriminatory setting. There are two sides in this and let me begin that Big Tech is not innocent, so what is this about? Lets add ““What became clear is there had been a systemic trend across the US… markets had come to be controlled by a very small number of companies,” she said”, now we need to realise that there are two parts here too, in the first she is not lying and for the most, she is correct. 

So why do I oppose?

The US, most of the Commonwealth and the EU all have a massive failing, they have no clue what they are doing. I have seen that side for over 30 years and it is the beginning of a larger stage. You see the big tech part needs to be split in two elements big tech and those who ‘use’ (or abuse) the elements of big tech. Big tech was more than the FAANG group (Facebook, Apple, Amazon, Netflix, Google), in the beginning there was Microsoft, IBM and Sun as well (there were a few more players but they were gobbled up or ended up being forgotten. When we see charts of technology and market capitalisation we see Microsoft in second place, so why is Microsoft left outside of the targeting of these people? Microsoft is many things, but it was never innocent or some goody two shoes, the same can be argued for IBM, IBM have been gobbling up all kinds of corporations in the last 20 years, so why is IBM disregarded so often? It it nice to target the companies with visibility towards consumers, but that puts Microsoft with more than one issue in the crosshairs, but they are ignored, why is that?

Then we get back to the BBC article (at https://www.bbc.com/news/technology-57501579) where we see “Her general criticism is that Big Tech is simply too big – that a handful of large US tech firms dominate the sector, at the expense of competition”, she is not incorrect, but there are more sides to that story. In 1997 I gave an idea to bosses (in a software firm) on consumers messaging each other and for a firm to be in the middle of that. Being a gateway and a director of messages and giving visibility to people of other matters (I never used the word advertising). It was founded on a missing part when Warner Brothers created (in partnership with Angelfire) a website hub. So fans of Babylon 5, Gilmore Girls and a few other series could Create their own webpage, they got 20MB for free and an address, like in Babylon 5 I was something like Section Red number 23 (I forgot, it was 25 years ago), the bosses stated that there would never be a use for that, it was not their business and there was no business need for something like that and 4 years later someone else created Facebook. Now I am no Facebook creator, what I had was in no way anywhere near that, but that is a side a lot of people forget, the IT people had no clue on what the digital era was bringing and what it looked like, so as they were unaware, politicians had even less of a clue. So when Google had its day (search and email) no one knew what was going on, they merely saw a free email account with 1GB of storage and everyone got on the freebee train, that is all well and good, but nothing is for free, it never ever is. 

As such a lot of companies remained inactive for close to half a decade, Google had created something unique and they are one of the founding fathers of the Digital age. Consider that Microsoft was clueless for close to a decade and when they started they were behind by a lot and there inaccurate overreaction of Bing, is merely laughable. Microsoft makes all these claims yet it was the creators of Google who came up with the search system and they got Stanford to make this for them, just look it up, a patent that is the foundation of Google and Microsoft was in the wind and blind to what would be coming. By the time they figured it out they were merely second tier junkyard vendors. And (as I personally see it) the bigger players in that time (IBM and Microsoft) were all ready to get rich whilst sleeping, they were looking into the SaaS world (diminishing cost to the larger degree), outsourcing as a cost saving and so on, as I see it players like Microsoft and IBM were about reducing cost and pocketing that difference, so as Google grew these players were close to a no-show and do not take my word for that, look at the history line of what was out there. In retrospect Apple saw what would be possible and got on the digital channel as fast as possible. Yet IBM and Microsoft were Big Tech, yet they are ignored in a lot of cases, why is that? When you ignore 2 out of 6 (I am not making Netflix part of this) we get the 2 out of part and that comes down to more than 30%, this is discrimination, it grows as Adobe has its own (well deserved) niche market, yet are they not big tech too? One source gives us “As of June 2021 Adobe has a market cap of $263.55 B. This makes Adobe the world’s 32th most valuable company by market cap according to our data”, which in theory makes them larger than IBM, really? Consider that part, for some reason Adobe is according to some a lot larger than IBM (they are 112th), so when we consider that, can we optionally argue that the setting is tainted? In a stage where there are multiple issues with the numbers and the descriptions we are given, the entire setting of Big Tech is needing a massive amount of scrutiny, and when I see Lina Khan giving us “markets had come to be controlled by a very small number of companies” I start to get issues. Especially when we see “there is one sector that has been singled out by Democrats and Republicans alike: Big Tech”. You see singling out is a form of discrimination, it is bias and that is where we are, a setting of bias and to some extent, we are all to blame, most of us are to blame because of what we were told and what was presented to us, yet no one is looking to close to the presenters themselves and it is there that I see the problem, This is about large firms being too large and the people who do not like these large firms are the people who for the most do not understand the markets they are facing. Just like the stage of media crying like little bitches because they lose revenue to Google (whilst ignoring Bing as it has less than 3% marketshare). 

The who? The what? Why?

This part is a little more complex, to try to give my point, I need to go back to some Google page that gives me “What is Google’s position on this new law? We are not against being regulated by a Code and we are willing to pay to support journalism—we are doing that around the world through News Showcase. But several aspects of the current version of this law are just unworkable for the services you use and our business in Australia. The Code, as it’s written, would break the way Google Search works and the fundamental principle of the internet, by forcing us to pay to provide links to news businesses’ sites. There are two other serious problems remaining with the law, but at the heart of it, it comes down to this: the Code’s rules would undermine a free and open service that’s been built to serve everyone, and replace it with one where a law would give a handful of news businesses an advantage over everybody else.

This is about that News bargaining setting. Here we get ‘by forcing us to pay to provide links to news businesses’ sites’, and I go ‘Why?’ A lot of them do not give us news, they give us filtered information, on addition to this is that if I am unwilling to buy a newspaper, why should I pay for their information? If they want to put it online it is up to them, they can just decide not to put it online, that I their right. In addition some sources for years pretty much EVERY article by the Courier Mail get me a sales page (see below), this is their choice and they are entitled to do so.

Yet this sales pitch is brought to us in the form of a link to a news article. It still happens today and it is not merely the Courier Mail, there are who list of newspapers that use the digital highway to connect to optional new customers. So why should they get paid to be online? In the digital stage the media has become second best, the stage that the politicians are eager to ignore is that a lot of the ‘news bringers’ are degraded to filtered information bringers. In the first why should I ever pay for that and in the second, why would I care whether they live or die? Do not think this is a harsh position, Consider the Daily Mail giving us two days ago ‘Police station is branded the ‘most sexist in Britain’ after investigations find officers moonlighted as prostitutes, shared pornography with the public and conducted affairs with each other on duty’, so how did they get to ‘most sexist in Britain’? What data do they have and hw many police stations did they investigate? There is nothing of that anywhere in the article, then we get to ‘after a series of scandals’, how many is a series of scandals? Over what time frame? Then we get to ‘Whatsapp and Facebook groups used to exchange explicit sexual messages and images have been shut down’, as such were the identities of the people there confirmed? How many were there? What evidence was there? All issues that the Daily Mail seems to skate around and ‘In the latest scandal, PC Steve Lodge, 39’ completes the picture. Who else was hauled to court and is ‘hauled’  a procedural setting in an arrest? When one rites to emphasise to capture the interest of the audience it becomes filtered information, it becomes inaccurate and therefor a lot of it becomes debatable. Well over a dozen additional questions come to mind of a half baked article on the internet, and they get paid for that? And as we consider ‘He was alleged to have’ we get the ‘alleged’ part so that the newspaper cannot be held liable, but how accurate was the article? That same setting transfers to Lina Khan.

The article gives us ‘or rather a perceived lack of competition’ as well as ‘markets had come to be controlled by a very small number of companies’, they are generalising statements, statements lacking direct focal point and specifications. In the first ‘perceived’ is a form of perception, biased and personal, ones perception is not another ones view of the matter. It is not wrong to state it like that, but when you go after people it is all about the specifics and all about data and evidence, as I see it evidence has been lacking all over the board.
And when we consider ‘markets had come to be controlled by a very small number of companies’ I could add “PetSmart has 1650 shops in the US, they could set the price for tabby’s on a national level, is that not a cartel foundation?” Yet these politicians are not interested in a price agreement of pets are they, it is about limiting the stage of certain people, but by doing so they will hurt themselves a lot more than they think. On November 14th 2020 I wrote the article ‘Tik..Tik..Tik..’ (at https://lawlordtobe.com/2020/11/14/tik-tik-tik/), where I wrote “if HarmonyOS catches on, Google will have a much larger problem for a much longer time. If it is about data Google will lose a lot, if it is about branding Google will lose a little, yet Huawei will gain a lot on the global stage and Apple? Apple can only lose to some extent, there is no way that they break even”, and a lot ignored the premise, but now as HarmonyOS has launched (a little late), the stage is here. When it is accepted as a real solution, Google stands to lose the Asian market to a much larger degree and all because a few utterly stupid politicians did not know what they were doing, more important Huawei still has options in the Middle East and in Europe. So the damage will add and add and increase to a much larger degree, especially if India goes that way, for Google a market that could shrink up to 20%, close to 2,000,000,000 consumers are per July 1st ill have an alternative that is not Apple or Google, that is what stupidity gets them. My IP will connect to HarmonyOS, so I am not worried, yet as I see it the Federal Trade Commission (FTC) better start getting its ships properly aligned, because if HarmonyOS is indeed a decent version from version 2 onwards the US tech market could shrink by a little over 22.4%, the US economy is in no way ready for such a hit, all because politicians decided to shout without evidence and knowhow of what they were doing, a nice mess, isn’t it?

The stage of ‘What is’ depends on reflection and comprehension and both were lacking in the US, I wonder what they will lose next. 

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Choices and Wisdom

We all have all kinds of wisdom, what we learned in school and that what as further tempered by work and eduction. Then there is the wisdom we get over time, from the things we have enjoyed doing, or loved doing for decades. No this is not some weird way to tell others that we are all well grown gynaecologists (without a medical education we really are not), yet some events, like photography, music, filming, gaming, reading. These are skills that develop over time. Some will never be great writers, but they grow a knowledge that allows them to recognise good and great pieces of writing, some will see great movies and TV series from the early beginnings, some will recognise a really great game. We all grow such skills, some faster and more complete than others. And here is where I am now. With Keno Diastima I am now at an impasse. I completed the thoughts on the cliffhanger on season 3, and as I see it, it will be one that will make jaws drop all over the field, yet what next? Try to get into season 4? Or end the story with a wide open ending? For some reason the second one is appealing to me. I haven’t thought of where to go in season 4, that is true enough, but in all that the setting of an open ending is appealing. It lets the viewer imagine what would be next. I personally never liked the American approach to finalise everything. The setting is that in the first finalisation is overrated, in the second it is that life is never complete, if we finalise we cannot perfect, if we cannot perfect we can grow, we can become better, the finalised people are mediocre or will never know the perfection they could have been headed to. It is like a lot of Ubisoft games, they are below par. 

Am I correct?
Well, the balance of probability states me to be correct, yet in opposition, we see God of War 4, Ratchet and Clank Rifts apart, Miles Morales. The PS5 is showing a whole host of games that ended up close to perfect, all whilst Ubisoft showed us games that were mediocre between 70% and 80%. So we have two stations, one showing me that I am right, one making it debatable and I am in the middle trying to make a choice. In all this I am wondering what to do. Even as I saw another side of some of the settings that I designed, as I see more and more evolutions in the IP I created, I also see that anything can be improved on, Keno Diastima is no exception. And in this yes, there is more to explore, but the appeal of finishing a story on a high is weirdly appealing. I wonder if J. Michael Straczynski faced this at the end of season 4 of Babylon 5? 

So how should I go about it? I am asking this of myself. Perhaps in a few days I see the light and a larger idea opens up, but it is not a guarantee. And within me the struggle continues shall I move forward, or not? It is a stage of wondering, not a stage of fear. Not a stage where we see ‘US lawmakers have introduced five bills aimed at limiting the power held by Big Tech companies’, bills that were designed out of fear, because overhauling the tax laws to fit all was too dangerous, powerful friends would be out in the cold and demonising a few is preferable, not unlike the Nazi’s who demonised the gypsies, the jews and a few others, remember that? How did that end? So when you see “The bills were drafted after a 16-month investigation into the powers of Amazon, Apple, Google and Facebook” consider that a law on 4 is discrimination, an overhauled tax law including the 4 is the right direction. I have said that for the better part of 2 decades, yet we see an investigation of 16 months. How is there any level of equilibrium? How is there balance on al fronts when 4 are demonised? So when will they limit Netflix and Disney plus to give ‘equal’ way to the others? It is the beginning of dead people trying to live a little longer. Soon America will see a larger setting, soon they will claim the union of patents and IP into the economy, because it will be best for all the people, a limitation of 5 is preferable over the denying to nearly all, and the US still has no plan to avoid overspending by trillions on an annual basis. So whilst I look at the optional ending of a great ride, they are merely looking at the continuation of a mediocre ride and there is the rub, there is the flaw. We see it in movies, TV, games, books and software, yet we do not catch on, life is unpredictable. Those who wield choices to their end are all about staying in power, even though they do not contribute and they are scared, China is on their heels to surpass them technological and economical, a twofold loss. So whilst CNBC gives us ‘U.S.-China relations are ‘still deteriorating,’ says former U.S. ambassador’, we need to consider that the US overplayed itself economically in well over a decade and whilst they needed to strap expenses, they refused to do so, they entered a road of iteration, all whilst a nation without true innovation has no place to go, but to become a following sheep and the innovations by Huawei are proof of that, Apple, IBM, Microsoft all iterative, all whilst I designed more original IP by myself then all of them together. And that is separate from the ideas on movies, TV series and games I came up with, and that is besides the additions to existing games. 

I feel happy in some way and sad that several government are so scared and so dependent on the US that it is almost scary that the media (from a multitude of sources) are merely copy and pasting some news. Consider ‘Romanian president signs bill into law to ban Huawei from 5G’, as well as ‘‘No concrete proof’ of espionage: Malaysia on verge of Huawei 5G deal. For me the issue is that the US and others have NEVER EVER shown evidence that Huawei equipment was used for espionage. In opposition the equipment in use (Cisco for example) allows for example allows for all kinds of sneaky acquisition of data. The sources via Solarwinds are proof of other larger flaws, Huawei equipment is not needed. When you consider that and we see the US accusations, as well as copied accusations by others, all whilst no evidence was ever produced. The Verge gave us “There is no hard evidence to support this notion, and some of the reasons put forward for this notion are weak. For example, the background of the chairmen of Huawei. Huawei founder Mr. Ren Zhengfei once served in the People’s Liberation Army. As we know, serving in the army was one way of getting out of poverty for people in the countryside, which is where Mr. Ren is from. His time in the army was a short one and he was not in any important position”, as well as “Any supposedly safe Chinese product is one firmware update away from being an insecure Chinese product”. The second one is optional, but that applies to all American hardware as well, but the media is not giving us that part, are they? The media did (to the largest extent) avoid for the longest time to look into the Cisco flaw(s), even as Cisco informed their customers close to immediately. So what is wisdom? I am not sure if I am the right person to state that, but I do feel that limiting 5 players whilst they were not illegally acting is wrong on several levels and all whilst the IP and patent stage remains open, as such I will make a case for my IP to be placed in either the UK or Canada. They seem the safest place and when other figure out what I have figured out and the IP and patents of the Fortune 500 end up being registered in these two locations over the US, you will see that I am correct and the US will find them self in something close to a Wall Street free fall soon thereafter. 

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The left corner

Yup, we have all heard it on TV, in movies. In the left corner weighing ……. Yada, yada, yada. The beginning of a match. You heard it, but did you realise it? It hit me today, I was thinking back to the good old days (Google Plus), it had a side others ignored and they are still ignoring it. I joined Facebook in 2004, or was it 2003? The setting was that I was travelling the globe, most of the direct family (when they were still alive) had a travelling bug. As such Facebook was part of a solution, yet it turned out that Google Plus was a much better fit. Reality shows that I have 2 best friends, I have a number of ‘sort of friends’ and I have relatives. Apart from the relative members I would happily shoot with an M-24, I did try to stay in touch with those I had no need to shoot and then time caught up with them and they died. 

Family solution

Time is the eternal equaliser and it will claim me too at some point (once). Yet today I considered how the need for greed of Facebook is leaving an untapped side to social media. They were all about boasting that everyone wants to know everything (better for advertisement), yet the foundation of Google plus was that you decided to give to certain circles, and family is its own circle. Facebook forgot about that part and the others that followed Facebook is overlooking that too (as far as I can tell). You see, the world is not interested in the desk you bought (unless it comes with a naked lady) and then they are merely interested in how visible the nudity of the lady is. But family members are different, they are interested in your new desk, your new quilt cover, especially when there is more than an hour of travel time involved. Some are a lot further away and they want to see the birthday pics of your little one, the rest of the world has no business to see those. So why did social media evolve into an advertisement space where we see all no matter how trivial, or how convoluted the message? 

And as far as I could tell there was no one, at least that was the case, former Facebook employees caught on and created Cocoon. It is not free, it will cost you $39.99 USD per year, yet as they say (at cocoon.com) “Thirty days after you create a Cocoon, one person in the group will need to sponsor it on everyone’s behalf to keep it going. You don’t need to decide upfront whether to pay for Cocoon, only after you reach the end of your trial period. A Cocoon costs $5.99 USD per month or $39.99 USD per year for the entire group”, so one family member pays the amount of slightly less than $40 a year to keep it going and only ONE member needs to pay. That is a very different story and it is one that could take off. So as we get “The app itself does not cost money to download. Pricing is per Cocoon, not per person, and you can be in as many Cocoons as you would like”, it is actually brilliant, to get back to the true foundations of social media, of true socialising and I am amazed that others had not caught on here. Consider a family with nieces, nephews and other riffraff (read: family members) and one price per family. I am decently amazed that they have not cornered that industry yet, because as I see it that setup could grow far and fast over the next three years. As Google lost its Plus side, Cocoon might be all that remains for a lot of people who are sick of the 17 advertisements an hour and the nobodies who have something not so nice to say about your niece’s new dress or your nephew’s new bike. Yes we all make fun of family, yet that is the right of a family member, to say to auntie bertha that her hat went out of fashion when Black and White TV’s did. 

I am equally aware that Cocoon is not advertising, which is debatable as a choice, because there are globally millions who have had enough of Facebook in some regard. I am not totally against Facebook, it has its space and its function when it is about schools, friends that are not family members. And with Google Plus out of the equation Cocoon has a much larger stage to play on. And as they end their sales pitch with “You can be in as many Cocoons as you’d like, but they’ll remain separate from each other and you can navigate between them using the Cocoon switcher. Your nickname, picture, and colour are distinct in each, and contents from one Cocoon can’t be shared or forwarded into another.” We can clearly see that they are on the right track, they are heading into a direction where Social media should have headed in to a much larger degree than it has been doing. If there is one downside it will be the case that I can have it on my iPad, but not on a MacBook. At times I prefer to do my socialising on something with a decent keyboard, I am just wired that way, but that is me, some will find the iPad, android phone and/or iPhone sufficient. I also believe there are a few flaws in the initial stage, but that might be me (I don’t think so though), as such it is a great setting and it does have a real future on a stage where people are being drowned on advertisement and personalised information mining. Yet cocoon is new and fresh, just like the 1985 movie which was all about family as well. 

When you have a family that you do not want to shoot at a moment’s notice, Cocoon is a bright choice in a field where most choices are smitten with some level of darkness.

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What makes us fall?

We are feeling all kinds of weird at times, we fall for someone, for something, and we also trip at times. These things happen and more often than not we have ourselves to blame, but is that the case all the time? In this I refer to a BBC article 3 days ago called ‘Victim of ‘Elon Musk’ Bitcoin scam loses home deposit’, first of all, the scam used the name ‘Elon Musk’ the man himself has no dealings here. But it was part of the article that woke me up. It is “Ms Bushnell, an investor in cryptocurrency, spotted an item on a website that appeared to use BBC News branding, claiming Mr Musk, the billionaire boss of the Tesla car firm, would pay back double the sum of any Bitcoin deposit”, now in my case the part where I see ‘pay back double the sum’ would raise all the red flags, but it is “an item on a website”, not merely “appeared to use BBC News branding” that got my eyes. 

There are two elements here, the first is that more and more advertisements (and scams) rely way too heavily on ‘deceptive conduct’ and the law has been dragging its heels here for 2-3 years on drowning that issue. Stronger laws against deceptive conduct needs to be there, not some political loon relying on some complaints department, but laws that give power to the law to chastise the advertisement agency that allowed for this with fines in excess of £1,000,000. I reckon that these people will clean up their acts when the fine equals a quarter of their revenue. Do you think it is overreaching? I myself thwarted 5 attempts to get scammed last week, and I believe it is getting worse, with Indian developers learning that for a mere investment of $250 they could reap $250,000 matters are getting worse and it needs to be halted, or at least diminished by a hell of a lot. In this I am willing to point the finger at Apple, Google, Microsoft, Facebook and optionally Amazon as well. Some advertisements should not be allowed to continue. 

Even when we see the Guardian giving us (some time ago) “investigation shows apparent ease of promoting fraudulent services online”, we see the lack of actions by all. They made these AI claims, so use your AI (actually AI does not yet exist), but there needs to be a much larger level of checks and even as the BBC watered down the stage towards “spotted an item on a website”, which due to a lack of presentable evidence makes sense, the setting is not all towards the victim. Yet in that light, If I had a real option to double your money, do you think I would go open, or go to my best friends? If I had an option that there was a 100% chance of a 100% gain, do you think I would give this to strangers, or to close friends? Consider that question when you go out and spend (read: donate) your money on something that is without evidence and without verification. 

And there is a reason to blame big tech in this instance, it is seen in “The fake site is still currently online”, this implies that there was advertisement, there is a trail and I reckon there is a need for action and an option for action. You do not need a big degree in IT (I do have one) and we do know that there are ways to mask one’s digital identity, but wonder should those with a masked digital identity be allowed to advertise? 

The article gives more questions than answers, but that is not a bad thing. Getting the questions out into the open optionally raises the bar or perception and if we get that bar high enough, my peers in the House of Lords will wake up and demand action, which gets us at least part of the way there. 

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Consider the question

We always have questions, we all do. Some are based upon curiosity, some are based on acquisition and some on compilation. The people tend to have questions in the range of one and three, businesses on two and three, with an optional need for the first group to see if a creation towards awareness is required. And in this we need to see ‘Facebook v Apple: The ad tracking row heats up’, the article (at https://www.bbc.com/news/technology-56831241) gives us “The IDFA can also be paired with other tech, such as Facebook’s tracking pixels or tracking cookies, which follow users around the web, to learn even more about you”, yet the question no one seems to be asking is how much is an advertiser entitled to get? I have no issue that Facebook, within Facebook measures and ‘collects’ it is the price of a free service, but did we sign up for a larger stake (or is that steak) at the expense of the consumer? Even as we tend to agree and accept “Apple co-founder Steve Jobs acknowledged that some people didn’t care about how much data they shared, but said they should always be informed of how it was being used”, in this the question takes a few steps and has a few exits in where to go next and we tend to remain in the dark about our needs, and what we are comfortable with. This is not new, but digital marketing is new, we have never faced it before. Even as we accept the quote by Tim Cook, the setting given with “If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform”, we forget that this is not merely misusing, it is a much larger stake. I some time ago refused to play a game because it collected my religion. Since when is a game’s requirement the religion I have? So (its Catholic by the way), even as we decide to not use an application, consider the price we pay and it goes further as app’s and their advertisements strategy on nearly EVERY device is set to showing us advertisements (to further the financial setting of the maker), in this I have no real problem, but what information is collected by the advertiser? And we all like the steps Apple seems to be making and as we ‘revere’ “Apple is baking privacy into its systems. Its browser Safari already blocks third-party cookies by default, and last year Apple forced app providers in iOS to spell out in the App Store listings what data they collect” we are forgetting what all advertisers are collecting and no less the issue becomes what happens when 5-7 games collectively are collecting and for the most we have no idea where this will end and it is important to take that in mind. It is there where Facebook is getting the largest negative wave. With “And it argues that sharing data with advertisers is key to giving users “better experiences””, precisely what is that ‘better experience’? And in what setting should ANY data be shared with an advertiser? We get that the advertiser wants to segment WHO gets to see their advertisement, we get that and I reckon no one will object. Yet why share our details? How is that priced and why are we not informed? OK, we are not told that Facebook is getting money of us, it is after-all a free service and as Mark Zuckerberg told the senate in a hearing “We sell ad’s”, yet he did not say “We sell ad’s and user data”, you all do understand that there is a fundamental difference between the two, you do get that, do you? And we see that given in the BBC article when we are given “Facebook appeared to accept the changes and promised “new advertiser experiences and measurement protocols”. It admitted that the ways digital advertisers collect and use information needed to “evolve” to one that will rely on “less data””, but that now gives us a much larger problem (optionally), when we see ‘new advertiser experiences’ we should be concerned on what it will cost, in pricing, in experience and in data segments. It does not make Facebook evil or bad, but when we are given “Technology consultant Max Kalmykov wrote in Medium that advertisers had to “prepare for the next, privacy-focused era of digital advertising””we accept change, we accept evolution, but in the stage of digital marketing most can be achieved WITHOUT sharing data of any individual level with the advertiser, the setting we see come might be good, yet I am concerned with their view of ‘new advertiser experiences and measurement protocols’, a setting for sales, not the consumers and optional victims, because to some degree that matters. Do I care when I see another advertisement by MWAVE.com.au? No, I do not, and for the most I do not care about that part, it is basically the cost of a free service, but no one accepted sharing data and that I what Apple is bringing to the surface even more than Cambridge Analytica brought. 

There is a larger setting in all this and we optionally see that with “Device fingerprinting combines certain attributes of a device – such as the operating system it uses, the type and version of web browser and the device’s IP address to identify it uniquely. It is an imperfect art, but one that is gaining traction in the advertising world”. You see I made the personal choice not to link devices, not to link services of any kind, it will not stop aggregation, it will merely slow it down, yet most of the people did not have the foresight I had a decade ago, as such the apps that have a identifier of hardware, they will get a lot more information on non-Apple devices in the near future. When the people realise that all others will take a backstage, it is a powerful advantage that Apple is creating, I wonder what Google will do next, because their market is in the middle of Apple and Facebook, they need to side one way or the other and it will have deeper repercussions in the long game. As such we see that Apple made its choice, it is one the consumers will embrace, some will accept the scenario that Facebook offers, and laughingly they oppose the data governments have and give it to whomever else wants it. In this Google has an opportunity (or a burden), but only if they change the game they are playing. When the consumers see this, they will wonder where to go next and they are all about flames and biased options through the media. 

It started last year and got to be serious in December 2020 when we were given (at https://www.theverge.com/2020/12/17/22180102/facebook-new-newspaper-ad-apple-ios-14-privacy-prompt) ‘Facebook hits back at Apple with second critical newspaper ad’, in one form we are given “Forty-four percent of small to medium businesses started or increased their usage of personalised ads on social media during the pandemic, according to a new Deloitte study. Without personalised ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend”, is that true? When you pick up the newspaper, how much is personalised? There will remain a level of personalised ads within Facebook, but the following outside of Facebook (within Apple products) stops and that might be a relief to a lot of consumers. As such I have a much larger issue with “the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend”, I would be interested to investigate the data that brought the statement, and I have some reservations on the application of the data used. We could optionally say that the digital marketing that relies on such a 100% application is also to some degree unfair on printed media, but that is a very different conversation. 

And in all this the question will soon become “What should you (be allowed to) collect from me?” And now with the upgrades Apple has created a massive advantage, Google will need time to define an answer and direction, because Google will need to make a choice, and this is not a simple one, their business profile will alter accordingly and as Facebook is setting its premise, we see a larger stage, one with the option where Google Plus might be re-introduced in a much larger application of personal and non personal data, you see they are all about the personal data all whilst the hardware fingerprints in 5G will be a much larger setting then it ever was and there a much larger gain could be made by the proper makers in all this.

Did you see the new world where your mobile, tablets, laptop and domotics are linked? I can see it and the application of one of my mobile devices, yet the stage that it offers (or not) is still open to a lot of the players, so as I see it the next year will see a rapid evolution of digital marketing. Those who adjust will see 2023, those who do not ‘Goodbye!

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Saved by the Ding Dong

Yup, we all have these moments, you are about to take a dive into one direction, hen just in time, you see the shark swim by and as it goes, you end up jumping the shark by jumping away. I was about to go into a stage of my opposition to existential philosophy, it does not matter why, but the stage is seen as the shark (scammers) give me a reason to jump the other way. So as ABC gives us ‘Scammers target desperate renters on Sunshine Coast as housing crisis continues, the article (at https://www.abc.net.au/news/2021-04-12/scammers-taking-advantage-of-desperate-sunshine-coast-renters/100032390), where we see “Late last year Morgan Smith, a single mother of two, found “a gorgeous house” in Peregian Springs at a reasonable price, listed on Facebook”, it is a state of as close as pointless and useless as a situation gets. This is not about the almost victim Morgan Smith, she did as much as she could have, the idea that in a stage of 0.4% availability. Do you seriously think that anyone would would offer a ‘reasonable price’ location via Facebook to complete strangers? A person with available rental property will soon have more fake friends than Kim Kardassian ever had. 

The stage of Facebook is overrated and to some degree outright dangerous and the federal government there (QLD) is clueless, outmatched and overwhelmed to the largest degree. I will bet you that there is not a viable trace to work on with these scammers, is there? 

So when we take notice of “Since the start of the year the Australian Competition and Consumer Commission (ACCC) has received 32 reports of rental or accommodation scams from Queenslanders, totalling $8,000 in losses”, we see the larger failing of places like Facebook, a stage not for the openminded and openly communicating people, but the ones seeking scams and phishing opportunity against unknown people and the stage is set by not INFORMING the people on the dangers of Facebook, because like that shark in the deep blue sea, Facebook has it own level of vermin and they hide better online than the roaches in your living room. So, as we start to take notice of ““The second one is that Australia has really lax laws around cybersecurity.” Mr Connory estimated there were about two million cyber crimes committed last year”, some might take notice of just how clueless the federal government is. A stage that has been there for several years and a stage that has according to some ‘two million cyber crimes committed’, and still we see the federal government fighting for advertisement money and a lot less for increased protection for it citizens and increased options for hunting down cybercriminals? Aren’t you wondering why that is? Is it because the bill is only $8,000? I wonder what ill be found when we consider “1.93 million of those cybercrimes were never investigated, never looked at”, as such when we see ““If somebody has your date of birth, your tax file number and your driver’s licence  they can act as if they were you. “They can go and create companies, they can try to set up phone bills.” Mr Connory said that a driver’s licence and tax file number could not be changed in several states. “Once they’ve been compromised, you’re always going to have issues, pretty much for the rest of your life,” he said.” In this I take offence to: ‘Once they’ve been compromised, you’re always going to have issues, pretty much for the rest of your life’, if the Federal Government has that much problems fixing the matter, give me the name and address of the roach, I will personally cap their fucking brains, it needs to end and there needs to be a clear consequence there too. If if cannot be fixed we need to find another solution and if the only good scammer is a dead scammer, then so mote it be. We see the government coming up short, we see tech firms coming up short and we merely see victims, so who is with me on this?

I do not fault the ACCC, I get it when they give us “A spokesperson for the ACCC said to be wary of “any property you are told you will be unable to view in person before handing over any bond or rent money”.” And it makes sense to do the research, it really does, yet the stage we see now is a stage with two players (government and Facebook) letting the scam ride and none of them have a clue to stop it, especially when they rely on AI, and when we consider that AI is still a decade away, they are basically telling the scammers that they have a decade left to make a killing, so why do we not invoke our own killing? 

Emotions?
This is indeed overemotional, yet the stage of people in pain (shortage of budgets), people hurting (impact of budget) and we see some scammers having a field day. We need to make sure that they understand that they must be willing to put their lives on the line, if they are relying on the minor defence, too bad, their parents should have been there to teach them the lessons that matter, if they are adult they should accept that there is a price for everything. We played the nanny state to these clowns for too long and now when we realise that there are well over a million optional victims, it is time to make the tally. It is the cost of doing business and if so, business will be good. When you consider that we can buy a 9mm bullet for $0.61, we can conclude that business will be good for us and perhaps a little less good for the scammers. We can twist and turn all we can and come up with some kind of ‘compromise’, yet I feel that it is way too late for that, especially as the law and Facebook seem more protective of the scammers, than the victims, so why do we not turn that around?

I am all for the law, yet I believe that the law has failed its victims too often and it is time to give the scammers less protection, also less life, but that might merely be me. 

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Real life in virtuality

The other night I was pondering the setting (as you might have read in the previous blog) on RPG’s and the setting of a dream within a dream. The idea took another turn as I was considering the interaction of reality with virtuality, and in this a game based on a 1 exabyte setting, an online multiplayer game based on virtuality. A game where players fight each other, they create alliances and they conquer. To get this done, we either create a world that is believable, or we turn it around and let the world create our reality. 

And as I was pondering this, I remember a game called ‘Virus’, in this shooter the game created the levels depending on your hard-drive, that was when the cogs clicked together. 

The new game an entire exabyte of challenges.

The world where we are thrown into is not unlike TRON, but in this setting we become citizens of a cloud environment, we are kidnapped and as we scape we end up getting left to our own devices. So as such we see a challenge, but consider a cloud environment, one that has a dozen Fortune 500 companies, thousands of mid sized companies and a lot more small companies. So will you take on a large player, or do you start small? A game with settings unlike we have ever seen and it is a game that develops further as more players sink into a company, a game without a timeline, but with time as either an ally or an enemy. A stage we have (as far as I know) never seen before and as the cloud evolves, so does the world and the enemies we face. So consider creating a cloud environment for that event and turning it into a game, we are always looking for a challenge, so why not become the infecting part and take over companies, corporations and grow in that way and this is the game with a difference, it is hard core only, one life! You can restart as often as you want, but one defeated you start at square one, until you have complete control of your first company, corporation or enterprise. So as we see and as we get into one cloud, it will be close to an all out war with anyone you face, that is unless you can strike an alliance, and alliances require all parties to see the benefit of one another. The nice part here is that this might (or might not) be the stage where we either love it or hate it. You see this will not appeal to all, there is no doubt it is, yet how can we create the challenge of such a game? We appeal to the player and we set the event that the player will embrace. An approach where the benefit of both sledgehammer and scalpel are seen, and the creation of an environment where both can thrive. And that is the challenge, creating the environment where everything piece of hardware is shown as something, where every router and its components are shown as challenges, I wonder if it can be done.

The question
Yes, I do ask myself the question if it is feasible, if it is even remotely possible. You see, we all have Monday morning quarterbacks in one end, but the other end is also taken. Usually by some manager that has a new plan every Monday morning, but it never pans out to be possible, achievable or even deeply contemplated. I see that, I always question my own thoughts, you see the person who does not question their own thoughts ends up drawing castles in the sky, and then expects a dot matrix printer to print a 1200 DPI photograph. We must question ourselves at all times, especially when we caress our creative side. 

So is my idea a castle in the sky? Perhaps it is, there is no doubt on that. Yet for every 8-10 failures, that one idea will push through and become a real winner. In 1997 I opted and idea to my bosses to use a marketing strategy that used websites as the central core for reaching out to others, my bosses laughed, stating that there was no business model for something that delusional, and stupid me, I listened, 4 years before Facebook, I had the idea for a digital marketing path and it was ignored, silly stupid me, as such I am putting ALL my ideas on the public domain, some will find ground, some will not, perhaps most will not, yet in this I am setting the stage for some to take the idea and push it into a direction that I am currently unable to pursue, for a few reasons, but I digress.

We can try to literally translate a cloud, or we can set the inventory of any given cloud and create a converted one that boggles the mind. Consider that a company has a server, users, computers, routers, Cloud Connectors, Data Center Interconnect Platforms, Mobile Internet Routers and a few other devices, and the larger the company becomes, the larger the hardware and that is before the cloud, in the cloud we see all kind of other issues and to map these out we need a different set of rules, a different set of limits to add to the game, to give some version of ‘reality’ to the game, a set of spawning rules (I hate spawning in games) or to set a better stage, if a cloud is represented in elements (see image) now consider that each company has larger or smaller elements of all, how diverse will be the challenge a gamer has, even as the gamer goes from place to place, he is still in one cloud and there is the larger cloud security to content with. Perhaps the game is a fools errant, yet I believe that if gaming is the edge of technology, the only way we get beyond what we have now, is to push the stage of a new game towards and beyond the horizon of what we now can see. Sony gave us the console to do it, so let’s push into a realm we have never seen before, it is the only way to keep gaming at the height of any system, if we do not do that, we are hopelessly lost.

So where is your virtual gaming life? In a new version of an existing game, or in a stage of gaming we haven’t seen yet? I have nothing against the next iteration in gaming, I played Tombraider, 1, 2 and 3 and never regretted that, yet even there, we saw evolution of gaming. That part was less and less visible in some other franchises and that is a sad part, because only those who push gaming beyond the limits will show a game worthy of conquering. We have all kind of views on this, some hate them, some love them and that is OK. I was never a GTA fan, but a lot are, some hate Watchdogs 2, I loved it (3 as well). Some love Breakpoint, me not that much. That is fine, I always state that those claiming to create a game that appeals to all, will create a game that pleases none, so if I am not part of any equation, that is fine by me. Others, will serve the game I like. 

This is how it should be and in all this creativity will push limits and creativity will open up other doors, such is life and we need to push as many doors as we can if we are to make life better all around us, the iterators never will, they are part of the margin spreadsheet, sailing a safe course to last longer, it will never ever go their way. Nintendo is perhaps one of the shiniest examples. It pushed the Wii, which was a decent success, then the WiiU, an abysmal failure, yet it resulted in the Nintendo Switch, an absolute home run in gaming and there we see that failings will optionally turn to wins, an iterator will never see that, only the innovator will get there. Nintendo at present is close to 75,000,000 switch consoles sold, that implies 2 Nintendo’s for every Xbox, so where is their ‘most powerful system in the world’ now? Iterators always have a good story, but they do not yield results, we will get another ‘We’re not driven by how many consoles we sell, it is the same all over, the losers will say the numbers are shallow, but when they are in pole position, it is everything. A brand gone to the dogs, largely because they ignored the voice of the gamer, I saw that almost a decade ago. And now we see a new world rising, one run by Sone ind Nintendo, it is fine by me, although I needed Microsoft to keep Sony on their toes, this idea will soon be a bust. So the best I can do is to set a stage of creativity and hope that some will Create more and more Sony exclusive games, those who do will be able to use my gaming IP free of charge, I do have commercial needs (income) for my 5G IP, such is life and I do like to enjoy a good meal.

So is my cloud game a bust? Perhaps it is, but for now I will try to envision more and more of that approach, consider a complete created cloud, one where you travel and set the premise of ruling the cloud, yet not alone, it is too big making alliances more and more important, a stage that several have attempted, some a lot more successful then others, I merely want to add to the success rate, or at least attempt to do so. It is the price of creativity and its push to innovation, only the successful continue that battle stronger, the failures continue too, but on a smaller scale, and that is fine, every person will fail at some point, it is what they do next that matters, because Steve Jobs had its successes, but he also had the NeXT computer. We recognise success, but we fail to recognise the failures and where they lead to, it is the flaw in many of us. And this is a larger stage, so how can we set that stage, when people keep on pushing Microsoft and their Blue solution. So as ZDnet reported “Microsoft acknowledged it was a service update targeting an internal validation test ring that caused a crash in Azure AD backend services. “A latent code defect in the Azure AD backend service Safe Deployment Process (SDP) system caused this to deploy directly into our production environment, by passing our normal validation process,” officials said”, a lot of bla bla and yada yada, yet the flaw is not merely within Microsoft, it is the same approach that is replicated again and again. So as we see mentions of Active Directory, we also see ‘a validation ring that doesn’t include customer data’, as well as ‘the SDP didn’t correctly target the validation ring due to a defect and all rings were targeted concurrently causing service availability to degrade’, so how long until there are more and more failures and the rollback merely adds to the problem? This is what I saw when I considered the NSA approach towards Trust Zero, the idea is good, but larger players will screw up making any rollback a much larger issues over the whole field. This is part of the idea to make the cloud a game, we could optionally see something we never noticed before, because thousands of gamers will kick the one part everyone ignored. 

Whether we see the issue in reality, or merely virtual. We need to look with different kind of glasses, I see that because 20 years ago I listened to the wrong people, those relying on bullet points, memo’s and ego. There is no space for that in gaming, or in innovative design, I wonder when Microsoft will figure that part out, they are now in 3rd position, what happens when they become deal last (behind Amazon), will they blame metrics or will it be a Covid set of variables? No matter what they will rely on, they are in a stage where they are losing more and more slices of business cake, they are losing slices in a time where they should have had the entire pie, as I personally see it stupidity, greed driven short sightedness and ego driven conviction made them lose field after field, and now they are in a ratchet state, they have no ability to get close to Amazon and at the same time there is every chance that Google could catch up with them. When that happens, Microsoft will be holding a losing hand in the both the cloud and the gaming field and as their surface solution falls short, we see them handing over slices of that pie to Apple, a three sided losing streak, it is a rare but slightly satisfying field. Why do I think that Microsoft will fail? ZDnet stated it best with “There is still no publicly available data on Azure sales. Azure is the part of Microsoft’s cloud business that most rhymes with AWS, but is buried in the commercial cloud”. In a lifetime of working in IT, I have learned that when commercial driven players rely on ‘no publicly available data’, it tends to be because someone is too close, they are too far behind, or the results create questions, and as I personally see it, Microsoft does all three, Google is too close, they are too far behind with Amazon and the Exchange server issues call in question issues with the Microsoft cloud as a whole. As we saw (from 2019 onwards) more and more hacks towards clouds, there is every notion that together with one source claiming that 90% of clouds are in danger, Microsoft has a lot is problems coming their way, I do not know if this is completely fair on Microsoft, as all three have issues, but the replicated approach Microsoft has (Active Directory anyone?), we see a larger issue, if hacks can be transposed from one system to the other, Microsoft hacks might be seen as lucrative (from the organised crime point of view), it makes the NSA approach more and more essential, yet I personally feel that any rollback has hidden flaws and flaws are a problem, especially in a cloud where one flaw transfers to a whole number of corporations. I will be the first to agree that my view is speculative, because it is, but to see that part you need to grasp back to 2003 where the people got “Erroneous VeriSign-Issued Digital Certificates Pose Spoofing Hazard”, this needs to happen only once on the cloud and the mess is almost complete and I believe that a rollback will make it happen. So how do you feel about ‘due to a defect and all rings were targeted concurrently’ now?

So perhaps my idea for a cloud game has a few additional benefits, apart from it being an interesting approach to a new game. 

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Feel free to lose control

Yup, we all have that. You, me, pretty much everyone. Even the Catholic cleric in [censored], should you doubt that, ask any choir boy there. So when the BBC gave us ‘Facebook sued for ‘losing control’ of users’ data’, I merely shrugged and went ‘Meh’. You see, it is not about “the case against the technology giant, expected to last for at least three years, will argue a “loss of control” over users’ personal data warrants individual compensation”, which is hypocrite on a few levels, we see people handing over data and fact to complete strangers in Facebook and plenty of other social media paths. We laugh at “Coolum resident Essena O’Neill, 19, said she was paid up to $2,000 for the posts, which show her posing with products and often in revealing positions. With more than 600,000 followers on Instagram and 260,000 on YouTube, Ms O’Neill has deleted many of her original photos and re-captioned others with more honest descriptions” (ABC, 2015). We also get (two weeks ago) ““I accidentally posted a picture on Instagram of my wine glass and I was naked,” she said whilst nervously laughing. Then, she went on to explain that you could actually see her naked body in the reflection of the wine glass”, is anyone buying this? Social media has been used on a huge number of settings revealing ‘accidentally’ facts that normally do not get to see the light of day, and in all this we are given ““loss of control” over users’ personal data”? Go cry me a river! In the mean time, did anyone see Alexander Nix, Julian Wheatland, Rebekah Mercer, or Steve Bannon in the dock of a courtroom in any of the hit countries? In this the quote “harvesting of Facebook users’ personal information by third-party apps was at the centre of the Cambridge Analytica privacy scandal” applies, a third party app, was there any documented agreement, or documented acceptance of the harvesting of personal data? I do not see Microsoft in the dock in court over their exchange failure that had hit 250,000 businesses, so why not? And when we see “Cambridge Analytica’s app on Facebook had harvested the data of people who interacted with it – and that of friends who had not given consent” did anyone consider putting the board of directors of Cambridge Analytica in prison? I wonder how far we have strayed from the flock of convictions to go after the money and not the transgressors. I do get it, it is a rule or Torts, the mere “go where the money is” is not a wrong setting, but in this setting all the blame on Facebook seems wrong. They are not without fault, I get that, but to see a reference to Journalist Peter Jukes giving us “leading the action, claims his data was compromised”, so how was his data compromised? What evidence is there? In turn I have equal issues with “The Information Commissioner’s Office investigation into these issues, which included seizing and interrogating Cambridge Analytica’s servers, found no evidence that any UK or EU users’ data was transferred by [app developer] Dr [Aleksandr] Kogan to Cambridge Analytica”, I wonder how far backup investigation went, in turn the setting of ‘no evidence that any UK or EU users’ data was transferred’ is almost preposterous, the data was collected, as such it went somewhere, the fact that the Information Commissioner’s Office couldn’t find that part is mere icing on the cake of Cambridge Analytica. In addition, when we see “Mr Jukes told BBC News it was not about “where the data went” but rather “that Facebook didn’t care”. “They didn’t look after it,” he said.” Can this be proven? ‘Didn’t care’ is subjective and presumptive, we can agree that security measures failed, yet ‘They didn’t look after it’ is equally unproven, and these people are not going after the people of Cambridge Analytica as THEY transgressed on the data. As such as we look at Eton boy Alexander Nix, in the setting of “Nix agreed to a disqualifying undertaking prohibiting him from running U.K. limited companies for seven years after permitting companies to offer potentially unethical services, while denying any wrongdoing”, he got a mere slap on the hand, with a mandatory 7 year vacation all whilst we are told ‘denying any wrongdoing’, in addition there is “agreeing to delete previously obtained data”, a 2019 agreement, so where was the data all this time? Let’s be clear, Facebook has made blunders, huge ones, yet in light of the fact that Microsoft gets a mere fine and the issues is closed after that, why keep on going after Facebook? When we see ZDNet give us ‘Microsoft Exchange Server attacks: ‘They’re being hacked faster than we can count’, says security company’ two weeks ago (at https://www.zdnet.com/article/microsoft-exchange-server-attacks-theyre-being-hacked-faster-than-we-can-count-says-security-company/), what gives, why are they not being sued for setting a dangerous precedence on corporate information? We go after Huawei without evidence, we ignore alleged criminals and their app transgressions with our data, but it is fine to go after Facebook whilst ignoring the massive flaw that is Microsoft? So what gives?

So yes, we can lose control all we like, but if we hamper the courts with empty cases that are set on emotion, all whilst people like Alexander Nix, Julian Wheatland, Rebekah Mercer, and Steve Bannon are allowed to return to positions and try again? And what about Cambridge Analytica? As it was soon thereafter acquired by? The only reason I see to acquire Cambridge Analytica is because of hardware, because of software and because of data, so who is looking into that, preferably all before we lose time slapping Facebook around? I see very little after 2018, but perhaps Peter Jukes is too busy to see were his alleged compromised data optionally went. 

So whilst we giggle on statements like “I accidentally posted a picture on Instagram of my wine glass and I was naked”, we see a setting where a large group of people are using social media for all kind of things, the limelight most of all and in this we need to separate the real issues from the fictive cash cows. In this, did you wonder if the people are realising that Wired gave us a mere hour ago “collaboration platforms like Discord and Slack have taken up intimate positions in our lives, helping maintain personal ties despite physical isolation. But their increasingly integral role has also made them a powerful avenue for delivering malware to unwitting victims—sometimes in unexpected ways” (at https://www.wired.com/story/malware-discord-slack-links/) and that is a mere tip of the iceberg, a massively large one. How many apps are a gateway to YOUR system? So when we take notice of “hackers have integrated Discord into their malware for remote control of their code running on infected machines, and even to steal data from victims”, as such in that case it is not the nude reflection shot that matters, it is the wineglass porn that some people decided not to post that is out there for everyone to see. Consider the words by Stephen Fry on 2014, when he said “The best way to prevent nude pictures online, is to never pose nude”, or something according to those lines and he is right, the best social media is the boring one, where you just say hi and connect to relatives. But the limelight is for some just too appealing and to give everyone the lowdown on all your needs and that is what players like Cambridge Analytica were banking on. As such, when we add that light, that spotlight, what data of Peter Jukes was transgressed on and in light of the Exchange server issues, the Cisco issues and the larger stage of interconnecting apps, can it even be proven that it was Facebook? 

I’ll buy popcorn for that court case, it should be fun.

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