Tag Archives: Facebook

August 5, 2024 · 13:28

How right I was

I knew I was right. It wasn’t merely my own conviction of self, it was the exposure of two sets of ‘evidence’ as given by some media. The first was my view of gaming, mobile gaming to be presenting the ‘evidence’ Even as it was an ‘advertising’ of the events. It still shows that I was right. You see gaming always pushing the view forward and they forgot what they left behind. I tried to warn Amazon of this, but did they listen? I fear not. Yet that setting now gives Tencent an approachable 5 billion annually as well as give their Tencent Cloud Streaming Services (CSS) an option to not just break into cloud streaming, they also could be handing their TGP (Tencent Gaming Platform) Box a play for the title role in gaming platforms within a year. As it goes forward the TGP will not be an unknown, it will grace third position nearly instantly with only Sony and Nintendo to pass afterwards. I reckon that within 2-3 years it will surpass Sony and Nintendo after that. The benefit for Tencent will not be replacing these two, it will mean that they will be placed next to either or in some cases both. That was the setting that Amazon faced. Yet whilst they heralded ‘Amazon Luna adds more than 40 new games, all from GOG’ last month, they failed to see the larger picture and now Tencent and their TGP are optionally set in a world where they surpass the streaming game providers nearly instantly. Amazon only had to look at the historic market and considered what was possible. Yet their executives didn’t look (apparently) further than the length of their nose and non of them had the nose of Cyrano de Bergerac (or C.D. Bales for that matter). The resulting setting is that Tencent (or as the US fears, China) now gets a new area with gaming Europe and the Middle East as new customers. Another field that the US (with assistance of a short sighted Microsoft) where they hand the keys to a Chinese company. And they did this to themselves. I opened the door by informing Amazon in November 2022 that this field was approachable and ready. So what do we see three days ago in the Financial Review? They title ‘Amazon shares drop as AI costs spook market’ is merely one part, the underlying “investors have signalled growing impatience with tech companies’ efforts to profit from their massive investments in AI”, as well as “Andy Jassy has been cutting costs and focusing on profitability in Amazon’s main online retail business while spending heavily on AI services, which the company has said represent a “multibillion-dollar revenue run rate business”” and all along (for at least 21 months of options towards an estimated $5,000,000,000 annual revenue ignored. How that for captaincy of a ‘Big Tech’ company? And as I saw the gaming precedency go in all directions except for the right one I see that my vision was correct all along.

In a place here they got to drill into new customer places they handed it all to the Chinese opponents. Yay to shortsightedness. 

The second part is a little harder to spot if you do not look in the right direction. That being said, there are a few debatable sights to that. In the first it is my interpretation of these layered facts and if proven right it is less of an issue. Yet I believe that Facebook set the larger premise by not properly investigating the ‘evidence’ they claimed. Their short sighted overseeing hat is going on (relying on ‘their’ AI) and not properly looking at the ‘rules’ or policies they have implemented now gives rise to an altering consumer base that could skip town (their platform), optionally handing a decent chunk of their customer base to Tencent as well. It will not drown them. But answer me this, if you have to report that 10% is skipping your platform. How many shareholders will be happy with the underlying speculated statistics that we get is “The company estimates that 4-5% of those accounts are fake, meaning there may be as many as 150 million fake accounts.” these are the numbers from Facebook. Yet the ‘reality’ from some is that it is 10%-15%. Now consider that these numbers remain and the percentage over the 100% base becomes a number over their ‘new’ 90% base. As such the new base is that it becomes 111% and I believe that 120% is more realistic. Now consider that every investor paying X mounts of dollars now hands their money to 8.3% non valid accounts. It sets the new premise to nearly one out of 10 advertisements misses the target completely. How long until they have to drop prices or actually resolve that issue whilst millions are going somewhere else. That was the second premise that Amazon missed and now we have a massive larger issue. Tencent seemingly has a larger target. In the first to gain their new consumer base all over the world and Facebook (and others) start losing market share. If you think this is nothing ask Microsoft (edge) how they faired against Chrome and whilst they will deny any losses consider that Edge only has a 5% market share against Chrome 65% and Safari 18%. Take that into the settings. Considering that Tencent has a larger reason to promote Harmony OS. A stage that would make China happy as a clam. It will not have a short term impact in view, but in this all Android users in several nations will now have an option to switch Android devices. And the Apple case that is before these courts (se yesterdays article) merely strengthens the premise. I reckon that the Eastern Europe, African, Asian and Middle Eastern countries have a first impact and in that setting  America is the first to lose global market share. This last bit I gave you is highly speculative, but as my settings are confirmed I feel that this is a direction is a valid one. And it is all founded on two players (Amazon and Facebook) let is happen on their watch. Don’t believe me, feel free to read the articles I put on my blog from November 30th 2022 onwards (and several before that). The captains of industry and their governmental tools believed their own spin (read: marketing BS) and took what they spun as ‘truth’. All whilst there were visible parties out there. 

Granted, I am talking in my own street and that is also debatable, but you could read up and conclude for yourself. As such two elements handing billions of revenue that certain players left lying on the floor and I have no non-existent AI, merely my own noggin and it is working fine, thank you very much.

Enjoy this Monday.

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July 22, 2024 · 20:17

What’s the deal?

That is the question and it goes beyond simple branding. It is the CBC (at https://www.cbc.ca/news/politics/fake-labour-documents-sold-abroad-1.7253257) who gives us ‘Scams selling fake jobs to foreign workers may be operating outside Canada’ The routine is decently simple. 

  1. Someone in the world sets up links.
  2. They promise a job (at a charge)
  3. Person is scammed and in this example a 31-year-old from Lagos says a fellow Nigerian sold him fake documents after promising a job in Canada.

The problem is that not every one is internet savvy and more important. They think that Facebook (and other social media) is a safe space.

There is another way to look at this. For one “a travel agent who specialised in providing visas to Canada and the U.K.”

Let’s take this one step at a time. There are literally thousands waiting to get legally into Canada and the U.K.. With citizens in these places setting the stage. Do you really think that such a person has any chance? People in these places know people too. Do you think that they would allow the job to go to any foreigner they do not know, when they know people that they would happily offer the job to someone they know? In addition, there are genuine shortages, but they tend to be specialised jobs like nurses, doctors and so on. And when you are on social media who can tell which person is real, who is a scammer and who is a troll farm.

There is almost literally the chance that a offer that is too good to be true is either a scammer or a troll seeking intel. And the chances of a good deal go down and down more and more. 

There is a second part, but foreigners might not know that unless they investigate. You see labour market impact assessments (LMIA’s) cannot be sold, that I actually illegal. 

And on a second note, this year on the Hajj, hundred of people got killed by so called travel agents, there is every chance that they weren’t even a recognised travel agent (I have no data proving or disproving that).

Australia has a offering of empty appartments that is around 1%, do you think that those with an apartment will offer it on Facebook to strangers? They can make a bundle in cash and in social commitments to people they know. And that is mostly without risk. I would love to move to Canada (I think that an outstanding donation from Jeff Bezos or Andy Jassy has 98.9% more chance for me than any Facebook claim) and I never met any of these two youthful young sprouts. 😛

The article also has a statement that I firmly believe in “If it sounds too good to be true, it is. And generally speaking, an employer in Canada is not going to ask you for money to extend a job to you.” That is especially true for social media. The bulk of posts in social media is that they are out for money, it is the rule of me, myself and my bank account. The bulk of these people are honest dealers, tradesman or retail. But the bump of scammers is growing, especially in this economy. There is one statement I have an issue with. It is “Employment Minister Randy Boissonnault denounced LMIA fraudsters for targeting “vulnerable people.”” He is correct, but that group of people in this economy is getting larger fast. So new options are needed. I believe that here the embassies are the option. They should give clear notice to anyone going to their sites how to get on a track to become a foreign worker/resident/citizen. Also give clear scammer warning and especially that the sale of LMIA documents is illegal. Now, The Australian page for Canada is clear and direct, however I did not see the LMIA issue. I think there should be a warning for scammers (on every consul page) and why a Facebook group mail is nearly always a scam.

Me? Well I will in part rely on the sale of IP and get enough to retire in Toronto, we all have wishes and this is mine. 

Anyway have a lovely day, my day is almost done whilst in Vancouver it is 5 hours until this morning’s breakfast. Enjoy!

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July 19, 2024 · 19:18

A second visit

Well, it might have been a third time that I take a view towards an altered IP. This isn’t mine, it’s actually the property of Microsoft. The first game (Mass Effect) was released in 2007 and Mass Effect 2 was released in 2010. Mass Effect 2 is still regarded by many (and me) as one of the greatest tactical shooters. Mass Effect 3 is good, but it also gave us the greatest multi player shooters ever made. These two elements are the grounds of the massive fanbase of the series. 

The present we got at the launch party is still regarded by me as the coolest ever (see above), all the guests got one with themselves as the SPECTRE agent. 

At the end of game 3 there were a lot of complaints. I think that one was shoddy to some effect and it should have been set better, but the story was awesome. There were 4 endings (I never found the 4th, but I saw it on YouTube). And whilst going into this I accidentally found out another part which I will illuminate soon enough. It seems that Facebook is catering to Microsoft with accusations of spam. But I have my response for Facebook ready. Anyway back to the story. 

The new setting I created was set on the citadel. It happens after the slaughter starts and before Shepard makes its entry. In these weeks (optionally months) we are on the citadel. It has the familiar places (Embassy module and the stages from Mass Effect 2, yet there are a few hundred more places. This is a stealth game.

The story is that an engineer had smuggled his family on board, as such it he/she had a hiding place. As the slaughter (read: ascendancy) continues, this engineer needs to sneak its way around. The first thing that needs to be done is to secure water and sustenance. Also oxygen is needed (for the long haul).

Every place has three versions. The dirty stage (with bodies), the cleaning stage (with keepers) and the clean stage. They all have their own issues. 

One of the stages is to secure personnel manifests (with local celebrity locations), locations of interest and local artefacts. 

The races are Asari, Drell, Elcor, Hanar, Humans, Keepers, Salarians, Turians, Volus, Batarians, Geth, Krogan, Quarians, Vorcha, Yahg. The races in bold are the selectable races. In the citadel the Batarians, Quarians, Vorcha and Yahg have no embassy. As such they are the harder species to play. The Quarians (when found) will have information on the Geth. The Turians have data on Vorcha and Yahg and so on. As the game progresses once you have the data, you will face a setting where you have to install monitors all over the station to record what is happening as well as to set alarms so you can sneak your way around the station. You need to get a electronic shroud (a sort of digital cloak), enhance your hiding place as well as creating a few others where you can heal and rest in safety. In normal play the game will ignore several issues, but in hard more it will ‘see’ recording devices and start a hunt for you. Once this starts, you will have to set up a decoy to reset the alarm, the hiding place will be lost forever. 

To set this up it is more then a simple matter. The keepers are thorough in cleaning, as such it will be important to remain invisible. The largest issue I see isn’t merely locations, This place is huge. 

As you can see it is quite big. One idea is to set the stage by race (and most of the game on one of the platforms. It requires one huge LLM with deeper machine learning to create the levels. As I see it, per race you will need up to a dozen buildings (skyscrapers) to cover essential needs for the game. You will have to get the hardware you require for the tasks. The shopping district (ME2) should give you a camera and digital storage. No weapons in this game, however an idea comes to mind to get something like a mining laser (to cut through matter) and tools to open other areas.

Although the game seems straight forward. The idea came to me that the maker optionally have loads of other lore and concept art that they never used in the game. There would be use for them here. Also, other races would have data on humans like the illusive man, Shepard and so on. 

The larger setting I see is how to create a sphere of thrill and suspense that makes a stealth game, a stealth game. You see in ‘cheaper’ stealth games you carry everything making you a bulkier version of you with a backpack 15 times the size of you. So it is important to set the ‘sneak factor’ to find upgrades and better hardware to do the job. The shopping district will have a version one or two of an essential tool, but better versions need to be found. In addition to that, to set the tools to a random location requires a more spiffy setting. Or as they say, to be placed in ulterior locations where we have 1000 places it could be, but with references on items in logs (embassy and security). Then there is the idea of replayability. So as the citadel has hundreds of buildings per pillar, the stage comes that in a second game (with the same race) you will get confronted with different buildings. Similar but not identical, which gives new vibes to the game.

So, whilst we all see what Microsoft is up to with more rehashing the same idea. I took one look at a great game and created (optional) new IP in a day. This is why I see Microsoft as an agent of mediocrity. Now I will accept that this is not enough. More is needed to make this a great game, but I got them this in under a day (it is basically Microsoft IP). So feel free to to wonder what Microsoft is blundering around. If I can get this done in under a day, what are they seeking to rehash the old days? Don’t get me wrong I played Age of Mythology when it released in 2002 and it is a great game, optionally to play again. But considering all the IP they have (or should have) this is not enough. Lets face it they have GREAT IP. The Flight Simulator (2020) has truly become a great game (it was always great). It is a niche market, but for those into flight simulators it is the bees knees. Bioware had many great games. My personal favourite in D&D (Neverwinter nights, 2002) is still one of the greatest fantasy games ever. Both Dragon Age and Jade empires (not my favourites) are good games, where are they now? The problem is that some games need their scope readjusted. To coin an idea, the Multiplayer version of Mass Effect 3 could have been launched on the Xbox series X as a free to play game on that console. And free to play is important is important. They can still offer the loot boxes in the same way they did. For points fought over, or for a few dollars. And there is a market. This game is still played after 12 years. The is one hell of an achievement for a game released in 2012. So why didn’t Microsoft act? I got to the top 1% of players in 2013, there were over 1.2 million players at that point. Considering that the PS5 outsells the Xbox-X by 5:1 I would think that they squandered their markets. And this is a game that can flock hundreds of thousands to the Xbox (in addition to any other system), and no one thought this was a good idea?

As I personally see it Phil Spencer was all about capturing the player base (read: legally stealing), yet the the idea of bolstering its player base by offering playability was seemingly lost to him. And his hard times are yet to come. As I see it I might not have another option but to hand my IP to Tencent technologies. Partially this idea comes as Facebook removed my previous post under the fake guise of spam, which was not the case. The idea has merit as within two years Facebook would lose millions of advertisers. Troll farms create a lot of traffic, but not a lot of commerce, merely fake locations to advertise to, when retailers figure that part out, they will find another place to go to and there is my solution. I saw this three years ago, Whilst everyone was diving for digital dollars any way they could. I saw that the power of it all relies on engagement. And a troll farm only ‘seemingly’ engages. True engagement is seen elsewhere. That is the achilles heel of Facebook and the strength of Amazon (Tencent optionally too). So as I see it Microsoft lost out two times. Didn’t you wonder why Chrome has a market share of 65% and Edge a mere 5%? They aren’t looking in the wrong direction, they aren’t looking in the proper place to begin with. And I added my gaming idea as optional evidence part N. 

A setting overlooked due to the principle of spin. So whilst Microsoft relies on ‘The most powerful console in the world’, Sony and Nintendo are relying on the factor of fun and play and they are winning This year Nintendo had 123,000,000 players. Sony has 118,000,000 players. Now compare that with Microsoft and their 27.7 million consoles. And Tencent technologies is knocking at the door taking optionally more market share away from Microsoft. That is how bad it will get and I saw this 3 years ago. This is why I tried to get the solution to Kingdom Holding (so far no luck). In this environment Al Waleed bin Talal Al Saud could score big, optionally the largest gain they ever had (speculative thinking by me). 

My weekend has stated, in Vancouver the day is only starting. Enjoy!

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December 11, 2023 · 12:32

Tomes

This is a word that has held a magical sway on me since 2000. It was I reckon the first time the word struck a chord with me. You see, there are two ‘version’ for the word. The first is “a large, heavy book”, nice, but as I personally see it inaccurate. The second version is “Tome is often used to refer to a scholarly book that is unusually important” and this is the version I am partial and taken to. You see, Tomes can be used in a few directions and this morning I considered a second direction. You see, my new IP is all about traction. I see (and hear) the giggles and the statements of my delusion. Yet when you consider the application of traction consider something like YouTube. It was launched on February 14th, 2005 (yes, Valentines day) and it went from a few million to 2.5 billion monthly users. It was bought for $1.65 billion. Now it annually makes $29.2 billion. It starts with traction and all the big wigs laughing at what I proclaim forgot about traction. When this sets off (still hopeful that Amazon, Tencent Holding or Kingdom Holding buys it) they get more than the start that leads to 50 million users. It has the option to take away close to 10% from Microsoft and Facebook in the early days. By the way, Apple is still an option too. Now consider that Microsoft just spend close to $100,000,000,000,000 and they lose 10% of their population, how much hardship will they face at that point. I heard all the howling, but consider that they made a swing and a miss five times over, now consider that Facebook is about to get hit in similar ways. Now, Facebook will shrug this off, they have no issues. But it starts with traction and that was what my solution offered. Traction to grow a new business and now based on something new, some hype. It was based on sound practices all the other runners forgot about and now I have the opportunity to walk in sit in the centre of the trade hall stating “We are open for business”. When the betrayed people get another option, what do you think they will do? They will not switch to me, but they will add me on their side and over time traction becomes a serious setting of numbers and that is when traction becomes its own perpetually driven engine where the people, those who the big wigs forgot about curt their losses with the other players. You see presentations only go so far and now a new setting opens up and within a few years that engine will become a power player. It will not surpass TikTok or YouTube. It was never meant to do so, but these three players losing around 10% is a different setting. I made the ‘boast’ that in stage two it could grow from 5 to around 20 billion, now consider $9.4 + $116.8 + $198.3 (in billions), and beyond its own abilities it gets an additional $32.4 billion, surpassing my phase two prediction by 60% that is what traction will do and as I stated at first Microsoft is clueless on what is about to happen and now with the new Tomes setting that engine will become even more powerful and it got there by remembering the actual users of a system, not the advertisers. And in all this there are several income sources that are not considered at present and when this becomes a reality, I wonder how many sniffling little sales shits come to a limelight stating that they were cheated and that it is all so unfair. I merely have to point at my blog and show their inactivity for well over three years and howl laughs of deriving laughter whilst doing so (sorry, Monty Python).

In Robocop (1987) the character played by Kurtwood Smith states “Good business is where you find it” and he was right, too bad the bigwigs who wanted to be everywhere all forgot that lesson. It was a simple enough lesson not to forget.

What a lovely Monday this is.

 

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October 24, 2023 · 01:23

Digital coins anywhere?

Two articles came to my attention, all about the same subject. The first one was from the BBC (at https://www.bbc.co.uk/news/business-67161638) where we see ‘Top crypto firms named in $1bn fraud lawsuit’ this article includes the two favourite in the Facebook (or META) realm. They are Tyler and Cameron Winklevoss. There we see the accusations by New York attorney Letitia James who gives us “Gemini, a crypto exchange, had lied to customers about the risks of an investment account it offered, which paid high interest rates on crypto.” To be honest, I have yet to see any honest presentation of digital currency, but that is another discussion and we aren’t having that one today. It was the partial setting “Genesis, a crypto lender, and its parent company Digital Currency Group were also involved in the programme. It was halted last November, cutting off customer access to funds. That came shortly after the collapse of FTX, the cryptocurrency exchange run by Sam Bankman-Fried, who is now fighting fraud charges of his own. Genesis, which had loaned heavily to his companies, filed for bankruptcy a few months later.” You see, the term ‘heavily loaned’ is loaded. How much EXACTLY was loaned to Bankman-Fired? It is the stage of “In the lawsuit, prosecutors said Gemini was aware that Genesis had shaky financials from the start of the programme.” It implies that there was some under the table dealings between Genesis and Gemini. It doesn’t say so outright, but that is what I am picking up on this. So when we get to “Prosecutors said Genesis and DCG tried to hide the situation with financial manoeuvring and false reports, including to Gemini, while claiming publicly that its balance sheet was strong” we see a second cog in action. It is seen with “false reports, including to Gemini” if true enough it could allow Tyler and Cameron Winklevoss play the victim card. We get more emotion as w usually see in these kind of cases, but the chocolaty centre is there. It is when you consider the second article from Financial News London, who (at https://www.fnlondon.com/articles/goldman-sachs-crypto-firm-bitgo-dubai-hiring-expansion-20231023) gives us ‘Goldman Sachs-backed crypto firm BitGo eyes Dubai expansion’. They aren’t related, but when you consider the amount of issues that digital currency has, the stage changes. I reckon that neither Tyler and Cameron Winklevoss or Sam Bankman-Fried would accept extradition to the UAE if they get to be investigated for fraud or something as trivial as misplacing a few billion? So when we get to “The crypto firm, which is headquartered in the US, has applied for a Virtual Assets Regulatory Authority licence to operate in the Middle East’s key financial hub.” I tend to worry. You see, the moment things go pear shaped and they will, there will suddenly be a lot of tug and pull issues with getting extraditions being completed. These people (the three mentioned) will cry foul, will cry victim and they would not want to face Emirati courts. But that setting will come to full fruition when Goldman Sachs will have to face the music, so when we see “We do have some hiring to do in Dubai as well” I merely wonder if people like Mike Belshe have any clue what they are in for. When you see the FTX setting, the crazy setting that now involves Genesis and Gemini the entire setting is a disaster waiting to happen and no matter how many media will play orchestra for alleged criminals, there will be a larger play in motion and as such when the United Arab Emirates will demand the extradition of the board of directors of Goldman Sachs, how many will have left the firm hours before that request hits the tables of the Department of Justice in America (or London for that matter)? 

And when you consider that the US and the UAE do not have a formal written extradition treaty, we see why people want to skate on that ice rink, but until America can actually successfully prosecute these people I wonder if it is a good idea to allow this evolution to begin with. I don’t think that anyone in the United Arab Emirates (UAE) is willing to hand over real created revenue to American cowboys in the setting of billion dollar frauds. There is a fool born every minute and the UAE people don’t strike me as fools. Personally I would never allow this to happen, or at least not until we see proper prosecution and a real extradition treaty in place, but that is just me and as always, I could be wrong.

Enjoy Monday. 

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September 25, 2023 · 06:13

A habit is an issue

Yes, that is true, a habit is an issue (when you are not a nun). Yet the first part of any issue is recognising this. And here the CBC comes into place (at https://www.cbc.ca/news/politics/political-advertising-parties-meta-1.6972446) where we are given ‘Some parties have cut back on Meta advertising — but experts say it’s a hard habit to kick’. It is here that we are given “Federal political parties have diverged in their approaches to advertising on Facebook since legislation meant to support the news industry touched off a public brawl between the federal government and the social media giant.” This is fair and there is a lot more (read the article. Yet when we get to “For the real players here who are attempting to really influence voters on a mass scale with real budgets, they’ve just invested so much money into these platforms over the years, they’ve collected so much data, that starting from scratch with something else is not realistic” This might sound seem true, but the overall issue is set into different stages, it is set into an optional stage of imagination versus awareness, awareness versus perception and perception versus reality. Now we have always known that there is a gap between imagination and awareness and for teenagers that gap is massively larger (if in doubt ask Canadians Laura Vandervoort, Blake Lively  and Kim Cloutier). 

The problem is that this difference is massively large with advertisement too, not just photo models. The unspoken problem is that with advertisement that gap reaches a lot more groups, and the more groups are affected (age, gender, social status) the larger the problem becomes. Facebook might have over 3,000,000,000 active members each month, but how real are they?

This is not anti Facebook (or META), I have liked my Facebook for over 10 years, but I have limited use, as I see it is a dangerous place. I have had dozens of fake people trying to interact with me, I see attempt of interaction from places that I have never been to and I do not know anyone who has and for the most I use it to keep people from my past all over the planet informed. That list is dwindling down as over 30% is now dead. Time catches up with all of us. 

You see, the issue isn’t merely time, it is ‘they’ve collected so much data’ and in this data just for the sake of data ends up being a really bad joke. If I have a day of sifting through that mess, I will find all kind of data issues, data verification is no joke and it tends to show that ‘data investments’ tend to be a form of shifty sand and it will drown you. The setting of time is that EVERYTHING evolves, all data collections are based on a stage of hierarchical settings and they change, sometimes twice a decade. Facebook avoided that part and now the wrong people see that as gospel, but that is the most dangerous step of all, relying on the wrong people. In all this the media holder is also a stage we need to understand. Weirdly enough it was a Canadian who did just that. His name is Ryan Reynolds, you might not know him, he was an extra on the X-Files season 2 (I looked it up to be certain). He is into booze (Aviation gin) he likes his football (Wrexham) and he has his phone calls (Mint mobile).

He also sees that media has larger options and through that he is linked to MNTN (https://mountain.com/) as they call it themselves ‘The hardest working software in television’, you see, the stage of creating awareness is just that ‘creation of awareness’ and that is NEVER set to one channel. In that stage I mentioned earlier Imagination, Awareness, Perception and Reality. How much verification has been done. What methods of verification was used? I know, the META presentations are good and every data seeker is getting a hard on (read: boner) on the presented granularity. Yet in it in what some Google Ads people call impressions versus clicks. Not every person that got the impression will click and there is no realistic number to get that, not even a notion of one. Now you can live through impressions and that is OK. I will overlook 97% of all impressed onto me and forget it before I am half a page further. Sometimes I take notice but I do not click. So where do I fit? And I am merely one of many millions. Whatever table or chart I became part of is already incorrect and like me millions fit that bill, so how hard a habit is something to kick when the numbers do not add up?

So there is in the first an option to ‘return’ to television marketing and there are more options, but it does require a different view to data and perhaps the notion of returning to different data is not great and it will give nightmares to this who are faced with it. Yet, when others start questioning the data presented, the data in hand and demand verification. What will they say? META (or Facebook) says it is so? Did you become that much of a teenager overnight? You might want to give Kim Cloutier a call asking her feelings towards the teenage boy population, you might not like the answer, although you might see a reason to invest in tissues at that point. Advertisement goes with the times, we have seen that for almost a century, like Yellow pages, Facebook is facing hard times and they will get harder over the next 3 years, it is the consequence of evolution. Facebook has had a really good time, much better then most, but they either evolve (and meta is trying that too), or they end up fading like the yellow pages did in too many places.  

True data is the just capture of data of an evolving system in motion and it is not a 4K film, it is a snapshot of THAT moment, that is what data has always been. Thinking it is more is the danger, that is the dangerous event we all have to avoid. When someone tries to sell you a polaroid moment stating it could be a 4K scene of Laura Vandervoort and it is not film, but real, you are getting conned and you get what you deserve. An empty hand with data that has no meaning and at that point there will be no meaning, because there is no way to verify the data you have and that was the second trap. The second trap was always verification. Did you really think that the Nigerian prince is real? In march we saw that a record figure of approximately 2.2 billion fake profiles were removed from Facebook. Now, were they all removed from the very moment of creation, or were they found to be fake? If the second is true, how many data tables are they inhabiting? Now consider that a place like Nigeria (just an example) has 215 million people. Do they all have internet? So really, where were these 2,200,000,000 from? Verification is an ugly business that has been pushed to the background where it can be ignored. Kicking a habit starts by knowing you have a problem.

Enjoy the new week.

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August 15, 2023 · 19:04

When the marketshare is murder

That is the setting and at first I would not really believe it. It sounded correct, but to be honest. I did not think that a place like Microsoft would intentionally target victims, but then there was a second source, the Guardian no less and that’s hen the disgust set in.

You see we know advertisements, we know advertisers, but for a system like Xandr to intentionally target people with gambling problems is a new low, even for Microsoft. This is what the article (at https://www.theguardian.com/australia-news/2023/aug/15/tab-gamblers-betting-australia-targeted-microsoft-xandr-advertising-database) gives us. The article heads the accusation with ‘‘Heavy TAB gamblers’ among groups targeted by online advertising database’, there we are told “The dataset of 650,000 international “audience segments” was discovered on the website of Microsoft’s advertising technology platform Xandr by Wolfie Christl, a privacy researcher at Cracked Labs. It listed dozens of data providers looking to offer advertisers the ability to reach certain types of people online”, so not only does the law seem unable to deal with drug pushers, now they are enabling a place like Microsoft to hit the internet by ‘gamble pushing’ victims of this event. As such we get “Of the more than 40 categories identified as related to Australian gamblers, the majority were split into subsets related to gambling interest, sport interest or a particular venue: “Gambling at Pub / Club”, “Spring Carnival Punters” and “Online Gaming – NRL”, for example”. I think it gives a new meaning to the slogan “Long may we play”, perhaps it should be “long may we exploit the gamer”, even though gamer is a stretch, the fact that I have seen scores of these advertising on on Apple, my thought might not be too far away from the reality that people face. Then we go into the unknown with “Everything from our location to our purchase history are data points that can be packaged and used to serve advertising, often through the creation of profiles based on assumptions about our demographics or potential interests. But we know remarkably little about how the ecosystem works.” So not only were we served all kinds of BS against Facebook and Google Ads. These same BS servers have no idea what Microsoft with its Xandr is up to? How is that for slow minded investigations? 

Even the excuse was ‘outdated’ and moronic. What we get is “Microsoft said in a statement to Guardian Australia that the document was inadvertently published on its website and was outdated. The spokesperson said Xandr’s data privacy practices were regularly evaluated “to ensure compliance with applicable data protection laws”.” The words inadvertently and outdated are stop words into nothing. The fact that this data existed was wrong to begin with, they were going after a marketshare, the desperate (as I see Microsoft) are so hungry for revenue that they are willing to look the other way in too many cases. I believe it was 10 years ago when I wrote an article with data that Microsoft was uploading xbox data in excess of 20GB in a month. So, why was that? It was also on dates when I never touched a multiplayer game, I checked the data and the amounts and they did not add up. Was that to feed Xandr? Was that to feed other needs? So what would have happened when Microsoft got to complete the Activision Blizzard deal? How much data would Microsoft get access to? I wonder how many people took a hard look at that, because in March that was 368 million gamers and all that data would be going somewhere, would it not? It might be nice for Activision, but I have some hardcore reservations when Microsoft gets involved. And now that we see the accusations by the Guardian, the show changes. The fact that Microsoft would allow to hammer the people with a weakness to gambling makes me wonder how they are getting the other $198.3 billion in 2022 with 6.8% more in 2023. So how many victims did Microsoft approach? All questions, but there is a downside there, the questions should not even exist and that it the disgusting part of this setting. Until today I never thought Microsoft could sink that low, but there is space to think they could do worse and that is an unsettling stage. So where are these high and mighty senators now? They were all willing to grill Facebook and its founder Mark Zuckerberg. Where are they now? Does Satya Nadella have too many friends in the senate? Is that why they think they could avoid this? Inadvertently is not an excuse, outdated is no excuse, that dataset should never have existed in the first place and that is now the larger question. Why was that dataset created in the first place. One source gives us “Xandr is used by 0.8% of all the websites whose advertising network we know”, yet what we need to realise that there are (according to some) 1,986,154,062 websites, even at 0.4% that amounts to 7944616 websites and if even one of them is Yahoo or any media site, the damage gets to be astronomical. But I reckon those senators will gladly pass over those numbers, won’t they?

We get it, advertisements are part of our daily life, but what happens when victims are intentionally targeted on their soft spots? Did you think that through?

Enjoy the week and remember the next gambling advertisement could be a mere click away if you are being targeted by Xandr.

 

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August 13, 2023 · 20:56

Discrimination Legislation of America

This is not new and I have talked about it before (some time ago). This all started with a Tweet, not the most academic source, but it gave me somewhere to start.

Then I went out and looked for something more reliable and Forbes handed me (at https://www.forbes.com/sites/alangassman/2023/04/07/bidens-war-on-billionaires/) a story from April. 

The setting given is ‘Biden’s War On Billionaires’ (at https://www.forbes.com/sites/alangassman/2023/04/07/bidens-war-on-billionaires/) it is there we see “All American earners are subject to federal income taxes, but not everyone is subject to the same tax rate. While middle-class Americans pay, on average, roughly 14% in federal taxes annually, the wealthiest American families frequently use loopholes to avoid paying these tax rates.” This is one point of you and it is not an invalid one. Yet, in black letter law the US has tax laws. The law is what nations rely on and I agree it is not a fair one, but guess what. This is the fault of the US Congress and the US Senate. I have been talking about fair taxation for over 10 years. But the law is the law and there is an additional setting, the reason why people focus on Jeff Bezos, this is merely a first step. You see, that 20% will do nothing, America is in too deep, it is a sinking ship and the only thing these political people want to do is step out, so they can say not was not on their watch. It is too late for that. You see when that first law is passed, they might get a chunk of Bezos, but they will also get a chunk of Marc Zuckerberg, Elon Musk, Marc Benioff, Larry Ellison and that list goes on. My issue is that this is discrimination, Ageism (age discrimination), economic discrimination is also discrimination. So they are going after the real innovators, real inventors and what America wants is not their money, it is their IP, or at least part of it and co-controlling it. You really want all these systems to be co-owned by the USA? Whatever freedom you thought you had would be gone. The US has been playing stupid since the Clinton Administration, it was the last time that the US had green numbers, since then the allotted a debt surpassing $31,000,000,000,000 dollars. The US is broke and they are now in it to delay for whatever time they can. The USA has become a sinking ship, they are patching holes by cutting pieces out of the same leaking hull, it never ends well. I have pleaded for tax law overhauls for well over a decade. I noticed the slippery slope close to 25 years ago and it impacts the EU and Japan as well. China is growing, China is becoming the next power player in its lonesome position. BRICS is becoming an inner circle with China in the lead position, the moment it sheds Russia, their geese will be count as well. BRICS went from the elite of 5, to a group with 40 nations interested, the lead of the US is gone. No one follows the broke person who can no longer feed itself and with the the Kingdom of Saudi Arabia and United Arab Emirates added to the BRICS group the US has very little left, so now they are setting the stage to go after the billionaires and whatever more they can get. Yet in all this the numbers of what Apple (Amazon, Facebook, Google and Microsoft too) paid in taxation. That would have ben the fair setting, but no one is really digging into this, are they? Fair taxation starts with the corporations that was the first step and that has been overdue for decades, the loopholes had to be dealt with and that never was, that is the real story. Jeff Bezos et al used the legal options like tax lawyers to avoid paying more taxation than was required. Tax avoidance means “the use of legal methods to minimise the amount of income tax owed by an individual or a business”, which is perfectly legal, tax evasion is not legally stated and a crime. This is the stage that brings in the players like PwC, they are one of the leading experts in tax avoidance, this is why a tax overhaul had been essential for about 25 years and now it is too late. The us has its opponents knocking on their gates (BRICS and their members). So we get another populist call for taxing the rich, but it is the tax system and IRS who needed to clean their houses, they never did. I am no friend of Jeff Bezos, I do not think I ever was but that man took an online bookshop and turned it into something huge, then he went against the biggest tech company of all and created an equal if not a better version with his Amazon Luna (against the Google Stadia) which made Google leave the field (leaving billions on the floor), it almost destroyed Microsoft with its Azure through Amazon AWS. Two clear wins by (an online) bookshop. That is what Jeff Bezos did. You have to respect that and the others made their own innovative futures. Now the US wants to go after these innovator? So what happens to the US when these places resettle in BRICS territory? Good luck with that idea. So consider the Discrimination Legislation of America, the DLA, which by pure coincidence (LOL) also means Disability Living Allowance. The pay setting that most Americans are about to get towards to. Consider that the DLA ranges from around $1,000 – $5,000 depending on the member’s pay grade and dependency status. You can normally only receive DLA once each fiscal year. So a maximum of $5000 a year to make ends meet. Where in America can you live of that? I am not certain there is any place that will make America liveable and when the larger corporations leave that will be close to all that is left, until the money is gone. That is the future and I tried to warn you all, not to bite the hand that was feeding the US (Saudi Arabia) and when the tech players leave billions on the floor, why is that? I will let you decide.

Weekend is entering the last hours of the day, it is at the end of Sunday in the East (New Zealand) and at its start in Western Canada, enjoy.

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August 3, 2023 · 13:43

Envoy of Coca Cola

This all started with a weird dream. In the dream I was meeting up with a marketing friend in Sweden who had become the new Marketing director of Coca Cola. He was bringing me gifts. There was a box with 12 bottle of cola (4 classic, 4 cherry and 4 vanilla cola). There was a second box with all kinds of swag, embroided polo shirts, T-Shirts, and the piece the resistance a metal model of the original cola delivery truck from 1927. We were talking in a seating corner in what I think was supposed to be his office. We were going over some details and then I woke up. I might have woken up, but the elements were already in my brain and I went to work.

The Envoy system
You see social media has become unreliable, even unpredictable at times. As such I came up with the envoy system. To see the larger frame, lets take a look at its Twitter profile. 

As you can see 3.3 million people follow Coca Cola, not bad. But the untamed fields are there and the larger corporations are the first who can wield in the results. To see this lets take a look at the envoy system. There is the company and their server(s), the envoy and the instance. Every cycle the envoy needs to make sure that their instance is up to date. Their instance is a personalised setting for every social media setting. As such the instance will cover Facebook, Threads, Twitter, Instagram and whatever else is out there. As such one person can have well over 4 connections and in that one instance all five are reached and inform so that all their friends get the message. This is not direct marketing or mass marketing. This is personal marketing and it is set in a new light. This is not some blanket setting, this is one department optimising the message, their mission statement and the envoys are the way to get there. 

So as I see it, the the aware person sets the instance (the unaware person), both message the server (a verification of A and B) and from there the message starts and now those people lets say 100K envoys will give message to 1-50 million people, none of them following Coca Cola, but they are still getting the message. No advertisement money used and it will have larger impact. Would you believe a company stating that they are good, of a friend or influencer stating that this company is good? This is not an easy track or the small or the faint of heart, but I reckon it could send a much larger message than we currently see and I reckon that at some point all the larger players will some kind of system like this.

Well that is another nice day, all ready to go towards an evening of gaming and perhaps a movie, enjoy yours and remember, tomorrow is Friday. 

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July 15, 2023 · 22:07

A 2 minute warning?

Yes, we can relate. Yet some will think it is about the 1976 movie, and they are not entirely incorrect. It has a different relationship. It is about a BBC article (at https://www.bbc.com/worklife/article/20230712-consumer-brands-leave-social-media-meta-threads) where we see ‘Why your favourite brand may be taking a social media break’. It is here where the speculations start. We are given “Like many of us, big companies are struggling to keep up with the number of social media platforms vying for their time and attention. They’re faced with the important choice of which apps to choose, in a market where social media can be an important brand-building tool and enable them to target consumers where they are most active.” You see there is more than one stream in motion. It goes beyond sniping (or shotgun marketing for that matter). It is about amount of considering versus smart considering. It was never far of my mind. You see my IP was set on a premise and even as it had options for advertising, or sniping. It was never about the timeline. Facebook overplayed its hand. Not initially, but over time people are starting to resent this approach. And like that 1976 movie, you could take a sniper rifle into the LA Colosseum and seek your target. One building with packed people, the chance to find your target is decently high. Now consider that Facebook was the Gatling gun and people started to shy away from that building you see that building holds 77,500 people. The Gatling gun (modern version) shoots up to 6,000 rounds a minute, as such the entire stadium is covered in 13 minutes. A sniping rifle can never get there, but its usage is different, each shot is a kill. It is precise and takes time. Sniping advertising is the same. It take time and effort (and causes less alarm). Yet the return on investment is almost always there and that was the approach I had in my new solution. It allows the ‘target’ the choice and that is the operative word. I do not think that brands are taking a social media break. They are (finally) figuring out that you can either market more and more, or you can start being smart about how you market your brand (almost like SPSS Answertree, 1998). And brands are figuring out that they start need to become smart about there approach (which would work out nicely for me as well). The article mentions Lush cosmetics and “The beauty company initially dropped off the platforms in 2019, due to concerns about fighting with ever-changing social media algorithms as well as the company’s worry about the potentially negative impact of social media on young people.” I reckon they were ahead of the pack when they decided that and they were considering what was wise, what was clever and how to be smart about it. Meta cares about its own bottom dollar first and that is where the users see the impact of a free service. I got there in 2021 and my models are looking very awesome, and their view is improving by the month. As such I mentioned a few months ago that I would indirectly be taking business away from Meta (and others), now if Amazon wakes up, they could end up with the home and away advantage all at the same time. If not it will fall to Tencent Technologies. I reckon that they are about to realise what I found and my mind would be worth a lot overnight. Apple is still not out of the race I reckon (if they have the answer to the qualifying question) but it is too much speculation. This is about marketing and that is only the start. You see, no matter how we see it. Whether we consider shotgun marketing, sniping marketing, blanket marketing and a few other methods. In the end these are the old ways and when the new ways come to pass a lot of granular discussions go out of the window. You all saw Meta (or Facebook), YouTube and Instagram marketing as the next wave, it was never that, it was a digital approach to Direct Marketing and SPSS shot that to smithereens in 1998 when they gave the audiences on global level Answertree. When you realise the simplicity and the connected improved results of that solution, that is when you realise that the age of Meta is nearly over. They had a good run mind you. They ran marketing into new directions for 19 years, just like Direct Marketing did 2 decades before and whatever came before that. This doesn’t mean that Meta is ending, but it will see a reduced interest and others will push the next wave. Who it will be? I have no idea, I am not tapping the vein of marketing. I merely saw another option that could have benefits for me, merely a benefit and that was enough for me. The next marketing wave is for whomever has a life dedicated to marketing, it is not me.

So there might be a 2 minute warning, although in marketing terms it is most likely a 2 years warning, as such someone will be raking in new solutions somewhere in 2025 and I reckon that this is when other options will be drowning out the voices of fake news and real news and create a new setting of what consolidates the marketing and advertising surrounding it. But that is my speculated view on the matter.

Enjoy the weekend, just 48 hours at best to go.

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