Tag Archives: SPSS

Is it IP? Is it not?

Introduction
This is a story in parts, so lets begin with the introduction. In the old days (90’s) a company named SPSS (now part of IBM) came with a product called Answertree. It set the premise that Direct Marketing companies could either mail more or mail more clever. Th program allowed for the second part. So normally to get 15% more, you would have to mail 25% more, yet what happens when you get that result mailing 10% less? The system allowed for looking at the population you had, the population that responded and the two allowed you to see a tree, a tree with branches and connections. Soon you would see where to prune the tree, the parts that were not worth the squeeze wee pruned away and as you continue to prune this tree, you got a decent set of elements that were profitable. You learned that some elements are essential and others were not, you had a set of parameters to work with and in the old days you had 3.2% response, you got a new set where you only set out a mailing that was 80% of the first size and now you had a 6.8% response, it as clever mailing.

This reflects on Netflix and their ‘Netflix To Spend $17B On Content In 2021’, so what will they do in 2022, in 2023? That is the setting and there we get a new stage. What can be reused and what needs a rewrite, two settings that are still a lot cheaper than creating from scratch.

Prologue
Today I was thinking of an old hero. A Dutch actor named Joop Doderer. Those from my generation and the previous generation will all know him if they spend months in the Netherlands between 1955 and 1975. Joop gave view to the vagrant ‘Swiebertje’ and in those years there was not a Dutch person who did not know that name, a branding that could now not be matched by the Game of Thrones. As such I kept eyes on his work and knowing he was in something always brought a smile to my face. That is until today when I learned that there was one movie I actually never saw. In it were also Derek Jacobi, John Gielgud, and Richard Attenborough so several reasons to know this movie, and I missed it. It was The Human Factor (1979), the story was by Graham Greene all good reasons, and that is one side.

The next part is the view on intelligence. You see in this day and age there is practically no difference between state players and corporate players. Do you think that a fictive player like Zoogle will rely on the FBI to keep their AI safe? 

Business Intelligence is no longer simple data analyses, it has not been that for years. Now we get 

1. planning, 
2. identifying decision makers’s intelligence needs, 
3. collecting and analysing information, 
4. disseminating intelligence products and services, 
5. evaluating intelligence activities, 
6. promoting intelligence services among a client base,
7. additional industry-specific issues. 

Competitive Intelligence Division members concentrate on developing their competitive intelligence skills to assist them in functioning more effectively as intelligence professionals within their respective organisations. Combine these two elements and you could have the making of one hell of a killer thriller. You see we know that places have traitors, and nationally seen it is to black and white. I know as an Australian I am still bound to an oath to the Dutch Royal family, this oath stays in place until the day I die. As such I have no issues (and never had any) regarding the execution of a traitor. And there is a part I left out, you see, the Traitor Manning did something far worse, I saw it and some others saw it, but the bulk missed it, and that is good, because it links to all this.

Yet in the corporate stage this is a lot more grey, there is no white which is merely less dark grey and black which is merely less light grey and at that point the story could go in all kinds of directions. The good part is that the foundation written by Graham Greene is top notch and that quality of material should not be left to waste. 

Part 2
This is not directly related. I was watching  remake of the Creedence Clearwater Revival hit ‘Have You Ever Seen the Rain’. In it I saw Jack Quaid (the dude from the Boys) and his love interest Erin Moriarty, so I looked up what I could in case the hit was connected to season 3 somehow (it is not). I also learned that his dad was the Astronaut wannabe Dennis Quaid from the movie InnerSpace. You know the movie where he tries to get to the girlfriend of Martin Short (Meg Ryan). OK, I took some creative liberties here, but lets be honest, Jack could have been the son from that pilot from Independence day named Randy Quaid. But he is not and these elements all play because I suddenly remembered another gem by daddy Quaid. It was D.O.A. I never saw the original so this was what I had and consider that story, same premise but the poisoning is clear and in the beginning, and Jack needs to find out who robbed the IP of a place like Zoogle before the toxins overwhelm him (they all think he did it). As such we see a steeple chase of events where we see more grades of grey and in the end as he dies, we see that it was his lady who switches the ring with a duplicate and walks off towards the competition. Under the ember was a reflective side making a minuscule chip invisible and the chip fits into a holder showing billions in IP, and the two movies are connected by a hand with one small element (like a pearl bracelet) which we do not see until the final moment in movie two. Two good movies that become great as each population will entice each other to see the other movie. So each movie is no longer seen a X and Y but as 2*(X+Y), a nice little bonus is it not?

And it seems like the players in stream land are not seeing that, they are not seeing the benefit of remaking a good movie (regardless of revenue) and remastering it to the setting we see today, the corporations are all in their own right governments and we all seem to dance around that. Oh and there is a reason for the prune story, but that is something you will have to work out, life is just not rewarding without a decent challenge.

It bears thinking, does it not?

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Vein tapping

Yes, I do that at times. It is not a junkie term, it is a data term and it comes from mining. Tapping the vein is to see if anything is up yet. With my 5G IP in place there is still a setting that I can tap and like many other people I would like to tap that vein, especially as retirement is approaching. So as I was watching and seeking certain top line sources I stumbled upon “wireless internet will be faster and more abundant, even in rural locations. This means that digital ads could appear in more areas, providing a seamless and consistent branded experience for your customers. The visuals and media in each ad could also be improved, advancing due to high network speeds”, it is the mot iterative version of delusional. It is not a lie all what you see is true, but it is for the people who look towards yesterday. Those who look to tomorrow will see a massive shift in the approach towards marketing, as I personally see it, the mass approach is close to over, it will last, but those who look towards tomorrow see that marketing will b a very different beast, it aligns to the one, it aligns to retail and to the shopper. In the 90’s SPSS brought a program called AnswerTree. It was a good and direct idea to marketing. You see, if we are to approach 4% of the people we need to market to over 15%, that was the old way and the people at SPSS already saw that to market to more, you either spend a linear amount more, or you market more efficient. The second one was ALWAYS better, the researcher pruned their marketing tree and a smaller bonsai version of marketable people remained. This has served a lot for close to 20 years, but that time is gone now. You see, you can use that approach and seek the largest clusters, yet over all smaller clusters are lost and why? Tomorrow will be about location and that is a different kettle of fish, at least two of my IP address that and the stage is rapidly getting larger, and the largest station hit me with some surprise. It seems that Google is not on that page yet, or if they are they are playing that card very very close to the chest. 

It is my believe that they are not completely on that page and for me that is a great feeling. It should be for Amazon too, they have a few lines out and I doubt Microsoft has a clue. You see Amazon marketing and advertising is set to Amazon and that is a fine run, yet I believe that they can reach more, as can Google. If they change the dimension of WHERE they are, they could approach the location of where everyone WANTS to be and that is all about tomorrow. Google and Amazon have the inside track and that is illuminating for a few reasons. You see, for 20 years it was all Google and now another is getting close on the next setting, neither are there yet but they could be. For me (and my IP) it is good news, because when they launch, I could release my IP and suddenly see 6-8 clusters there and it matters because it makes my IP a lot more valuable. 

Amazon will give you “Ad solutions to help you reach and engage millions of Amazon customers at every stage of their journey” and that sounds nice in the industry of today, but that is about to change and that system will not accomodate, not in time at least. Google has its system and has a few more options, but not the one they both need and that makes me happy (actually very very happy). So as I see the designs and failings (like Bing) I see a set of players all going in a similar direction, whilst they are all looking in the wrong direction. You see, the definition given earlier is good, but we should realise “wireless internet will be faster and more abundant, even in rural locations, offering a much larger pool to scammer and spammers”, and until the funnel is inverted that problems remains, and will remain to a limited degree after that and the stage is set to shopkeepers, that change will the stage completely and I am already ready with that IP. So when Neom in Saudi Arabia launches, certain players will suddenly realise what they missed and that is when my solution starts gaining traction and value fast, just as I hoped. The question is will it be in 2023 or will I have to wait until 2024 to make it all public domain. Such exciting times coming my way. Yummy!

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Height of the threshold

We all have thresholds, one allows for choices, one bars choices, one allows, one denies. You can go on with that premise for a long time to come, it is how we roll. I saw (on YouTube) some of the NHL22 video’s. I also saw a few complain video’s and a few other videos. I understand the complaints, they do not bother me (I am no NHL player, alas), but I get that some of the issues are there and they will not be resolved any day soon. 

I gave my largest attention to the PS5 version of NHL22. Now I need to be clear. I am not certain if this was a final release version, or a beta. What one states is not always the case. But the thought came to mind as I was considering a few items.

Pro
The look and feel is awesome, presentation has taken a large foundation and it looks good. The previous version I has was NHL19, so over three years there is bound to be some improvements. And as we see the way things present, it looks good.

Con
I saw a whole heap of glitches. Now, I might have missed them if I was playing, but compared to NHL19, the glitches are a lot more profound and ugly I might add. The unnatural skate movements that players make, the way the fallen player gets up and the unnatural skating done at that point. It was riddled with glitches and that is why I wonder whether this was a final version. The look of the players is really good, the rink looks good and the names are nice, but no everyone will like them. I cannot vouch for controls as I was watching and not playing. 

I saw more video and more complaints about puck dynamics and puck response, I also saw a few more glitches and a few that are not really glitches, but it did not add up. This can be my view on the matter and I prefer to say that upfront. The game on the PS5 did look decently amazing. So it did not quite blow me away, but it did impact. And I have not seen all the modes, so there might be more good news that I missed out on.

Threshold?
For me there was a threshold. You see my team (Capitals) won the Stanley cup. So I was eager to get the new edition with Ovechkin on the cover, but EA Sports decided that for Australians, it was digital only (bloody bastards). I am not paying $89 for a digital product and I am not interested in some digital subscription. As such, a threshold of frustration was reached. 

What will happen to NHL22? Well, apart from budgets in play. There is still the issue of a physical copy. I get it, NHL is not on the Australian mind, it might have something to do with water not turning solid in almost all of Australia, so I get it. But the fact that it cannot be ordered, that it is digital copy only is a problem (for me). This is how it is, plain and simple. 

It also related to another setting. As I was brooding over two pieces of IP, a third option came forward. Now, it is too early to comment on it, because there are a few sides that need ironing out, especially on the privacy side of the matter. Yet an idea is starting to take shape and depending how it irons out, I will put it online too (too busy with other options at present). 

It is how we see the digital world that matters. Or perhaps not see it, experience and feel it at present. I have been brooding on making domotics and wearables a larger stage, but that too is fraught with obstacles. We want to have it all, we want to offer it all, but how long until a third party exploits it? As the law fails its citizens, I feel that the threshold of publication rises and raises a lot more questions than I am happy with at present. Can we in all honesty fight for revenue in domotics when it endangers the privacy and safety of people? I feel that it is wrong to push for one setting whilst ignoring another side of that very same coin. As such we see thresholds. 

You see, to get back to the beginning I need to push towards a program called SPSS (Statistical Package for the Social Sciences). They had a procedure called PLANCARDS. The simplest stage is “PLANCARDS produces profiles, or cards, from a plan file for a conjoint analysis study”, this is all fine. But the problem is that today that data is used in very different ways, often in ways that the ‘targets’ were never made aware of. An optional context could be “By using a fractional factorial design such as this it was possible to get the information for each of the sixteen sport event product profiles displayed”, now we need to see this as a clever way to get insight, but it can nowadays be warped. You see, the setting of Fractional Factorial design is seen as “A fractional factorial design allows for a more efficient use of resources as it reduces the sample size of a test, but it comes with a tradeoff in information”, the problem here is that ‘efficient use of resources’ still relates to the 80’s-90’s setting of computer resources. These computations would take hours. Now it becomes a very different field, but the people using that often forget the part ‘a tradeoff in information’, or even more accurately stated ‘a tradeoff in lack of data’ one glove washes the other would be cruel and unjustified, but that setting is actually the one that matters. You see people with a less clear intent towards your good choice, they will be all about exclusion, not inclusion which was the initial PLANCARDS setup. The intentional creation of thresholds. Almost what Microsoft did by buying Bethesda. That amount was the hope that their failed console would be bought by Sony players who were missing out of the next Elder Scrolls and the next Fallout. It is a brilliant strategy, but I decided to make a new RPG, an optional new way of playing RPG’s online and make it public domain for Sony and Amazon Luna. The reality is that this approach does not really stop Microsoft from using this, but the visibility that they paid for Bethesda whilst the new game has many parts that were online and free would be a decent reason for firing the board of directors of Microsoft. Yet that is not the point, the point is that any iteration or innovation towards inclusion can also be used to do the opposite and push for exclusion, a side we all (including me) seem to forget until it is too late. It is for that same reason that I published a way to sink the Iranian fleet, whilst not putting online the solution to melt down their reactor. Not because it shouldn’t be done, but because I figured out that the ramification are a lot larger than I initially considered (I was happy that I did in time). 

We can look at what exclusion does and what inclusion does and see how our solution impacts all. And I for one failed that considerations a few times in the past. We all do because it is in our nature. It is (as programmers state) the dangerous setting that THROUGH and THROUGH TO tend to have a little different impact, but do that a few times and you end up losing an entire population cluster. We all faced that and when we do we go ‘Oh bollocks!’ We can redo the setting, or if we were stupid we get to redo it all, it is not that you make a mistake, it is the impact of forgetting about rolling back data, that is when you end up getting royally stuffed. 

Thresholds are a way how we keep issues we care about in check and they are personal thresholds, yet in domotics it is not merely about your house, it will be (for the wrong kind of people) to learn where YOUR thresholds are, we all have them and for the revenue greedy people it will be about finding the exclusion threshold, because that is when they can offer THEIR package and you will vacate your old provider. As I see it large players have seen them and they are looking at the setting where they are most likely to entice you and that is in part on what makes you dump your current solution and select THEIR solution. In this domotics and wearables will change the game as the larger true 5G network rolls out on the global plain and its solutions are accepted by most of the people looking at more ease, more comfort and less hassle. Yet there is the danger, like the tradeoff we saw in one part, here the tradeoff is less hassle means more outspoken data of what you want. Did you consider that?

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The idea as it came voiced

I was browsing some real estate magazine and I saw the image. A home theatre for the not so poor. A place where a family can watch a Blu-ray or 4K, stream Netflix or play a game.

The image shows a nice place, a place most would want, and it is made to size, it all makes sense, but then I wondered, what if the family changes? One person loses a partner, the empty chair next to theirs, reminding them every time that their life turned to goo. Or the reverse, they can finally share something, but they end up with one lap dancing the other, or behind one another. Yes the solution is so simple. I cannot tell whether this was done here, but I saw a few solutions where it was not done. It is simple, like the image below.

Consider LEGO, consider the setting of LEGO, a room where we have chairs and support, the support that can be altered to some degree allowing for a change in furniture whilst keeping it a home theatre. It is such a simple elegant solution, yet it is ignored by more than a few, all whilst anyone who ever played with a LEGO set could have come up with the idea, however as far as I can see this, less then a few is taking a long hard look at what ingenuity LEGO could bring their ideas, so could another invention Meccano, invented in 1898 by Frank Hornby from Liverpool (that city where the Beatles are from). It is part of a larger truth I believe in, only limitations tends to push the larger form of creativity. It has been a truth in engineering, IT and design and it is an almost absolute given that will never change. It is when a limitation hits us, we look for workarounds. When SPSS could not give us an age pyramid, I designed a syntax that did just that, it was always there, in the High-Low chart and I published it in 1993 (or 1994). Limitations are there to test us, make us creative and we are not seeing enough creativity. The LEGO idea is merely one side but when you take a larger look at the solutions LEGO, Meccano, Wilesco Steak kits, and Wise Elk toys, all toys that fuel the ideas that kids have, all fuelling the foundations that they have as adults. A foundational step we overlooked for way too long. We all relied on IT greats to give us the foundations, but they are the foundations that THEY want us to take. Microsoft might have its azure, but when we see hack after hack, all because people overlooked security and if it is not there, it will be the Amazon Web services, the Google cloud, IBM cloud, Oracle cloud and so on. So what happens when they all overlook similar stations? It is not an accusation, but it is a larger stage. The assumption that they are all flawless is delusional to the umpteenth degree. 

We might not see the larger stage, we might not see the larger goals, but to give a person a LEGO set for IT is not the worst idea. To seek in limitation is what awakes up the mind and as you can see several players preceded us. 

There is a larger stage and it is not on any of those players, but it is on us, if we rely on the people telling us where to look, we end up looking in the wrong direction. We end up not looking where we desperately needed to see in the first place. To be honest, I am not giving you advice where to look, it all merely started with an interior decorator, reminding me of others that took a limited view on the needs of a customer, so when you get the option of invoice A at 100%, or invoice B at 115%, yet invoice B give you options and invoice A does not, is invoice A really 15% cheaper or will it end up being 30% more expensive down the track? 

I will let you mull this over, and consider where you limited your options at the advice of others. 

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Iterating towards disaster

Yes, that happens, we all consider it, but did anyone thought it through? You see, innovation is essential in staying ahead, iteration tends to give you a 2 year advantage, innovation gives you a 5-7 years leap. That is not new, it has been a ‘fact’ of life for 3-4 decades. Yet that premise is about to change, it will change a lot and it will change towards the bad side of the pool. To see this we need a few items, the first is an article, an article that the Guardian gave us with ‘I’m sorry Dave I’m afraid I invented that: Australian court finds AI systems can be recognised under patent law’ (at https://www.theguardian.com/technology/2021/jul/30/im-sorry-dave-im-afraid-i-invented-that-australian-court-finds-ai-systems-can-be-recognised-under-patent-law), you see there is a danger here, even as the Guardian gives us “Allowing machine inventors could have numerous consequences, both foreseeable and unforeseeable. Allowing patents for inventions churned out by tireless machines with virtually unlimited capacity, without the further exercise of any human ingenuity, judgment, or intellectual effort, may simply incentivise large corporations to build ‘patent thicket generators’ that could only serve to stifle, rather than encourage, innovation overall.” This we get in the article from Australian patent attorney Dr Mark Summerfield, and he is right, you see, there is a larger danger here. It is not merely that only a few companies can AFFORD such an AI, the larger stage is that if we combine this and we add a little statistics to the pile, we get a new setting. 

SPSS (now IBM Statistics) has something called the conjoint analyses. To understand this, we need to take a look at the manual. There we see:

Conjoint analysis presents choice alternatives between products defined by sets of attributes. This is illustrated by the following choice: would you prefer a flight that is cramped, costs $225, and has one layover, or a flight that is spacious, costs $800, and is direct? If comfort, price, and duration are the relevant attributes, there are potentially eight products:

Product Comfort Price Duration
1 cramped $225 2 hours
2 cramped $225 5 hours
3 cramped $800 2 hours
4 cramped $800 5 hours
5 spacious $225 2 hours
6 spacious $225 5 hours
7 spacious $800 2 hours
8 spacious $800 5 hours

Given the above alternatives, product 4 is probably the least preferred, while product 5 is probably the most preferred. The preferences of respondents for the other product offerings are implicitly determined by what is important to the respondent. Using conjoint analysis, you can determine both the relative importance of each attribute as well as which levels of each attribute are most preferred.

This is all statistical science and it works, but the application can be changed. If data is the only premise here, we see the application in another way. What if the AI is taught the categories that enable a unique stage to own ANY patent field. Consider that this is not about a flight, what if this is about a processor.

Product Speed Processor Sampling
1 X Sycamore Bozon
2 X Sycamore Instantaneous Quantum Polynomial
3 X Tangle Bozon
4 X Tangle Instantaneous Quantum Polynomial
5 Y Sycamore Bozon
6 Y Sycamore Instantaneous Quantum Polynomial
7 Y Tangle Bozon
8 Y Tangle Instantaneous Quantum Polynomial

I am merely making a fictive sample with existing names, but what if the math of conjoint is tweaked to cover the quantum field to a larger degree, a computer can do this faster than any person and it can even start making the documents, so the AI can create a set of patents that cover the entire field, with a setting where less than 20 patents will stop commercial competitors to get traction in this field and this is not merely speculation, I feel that this is where we go to and now the big tech companies will own it all and the AI’s will have the entire patent field. Yes, there will be holes in the beginning, but as patent filing will overturn normal filings, the patent field will end up being owned by Google, IBM and Amazon. I have nothing against any of these three, but this is not what I (or anyone else) signed up for. I might just put all my 5G IP online making it all public domain, just to temporarily deflate the AI premise.

And personally, there is no way that either of the three had not considered this application, making the AI patent field a lot more debatable and I reckon that the larger law field is looking into that. In 2012 a total of 1,892 filings were made, now consider that an AI could cover a larger field with a mere 300 filings. That is not out of the realm of considerations, as such the Australian case we see in the Guardian could well end up with all kinds of nasty surprises if the stage of “The decision by the Australian deputy commissioner of patents in February this year found that although “inventor” was not defined in the Patents Act when it was written in 1991 it would have been understood to mean natural persons – with machines being tools that could be used by inventors” is not overturned. Will it? I cannot tell, but it opens a whole range of doors and some of them will end up being rather nasty.

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Deadlock removed

Forbes gave us news in several ways. It merely flared my nostrils for 0.337 seconds (roughly) and after that I saw opportunity knock. In all this Microsoft has been short-sighted for the longest of times and initially that case could be made in this instance too. Yet, I acknowledge that there is a business case to be made. The news on Forbes with the title ‘Why Microsoft ‘Confirmed’ Windows 7 New Monthly Charges‘ (at https://www.forbes.com/sites/gordonkelly/2018/09/15/microsoft-windows-7-monthly-charge-windows-10-free-upgrade-cost-2) gives us a few parts. First there is “Using Windows 7 was meant to be free, but shortly after announcing new monthly charges for Windows 10, Microsoft confirmed it would also be introducing monthly fees for Windows 7 and “the price will increase each year”. Understandably, there has been a lot of anger“. There is also “News of the monthly fees was quietly announced near the bottom of a September 6th Microsoft blog post called “Helping customers shift to a modern desktop”“, so it is done in the hush hush style, quietly, like thieves in the night so to say. In addition there is “Jared Spataro, Corporate Vice President for Office and Windows Marketing, explained: “Today we are announcing that we will offer paid Windows 7 Extended Security Updates (ESU) through January 2023. The Windows 7 ESU will be sold on a per-device basis and the price will increase each year.” No pricing details were revealed“. This is not meant for the home users, it is the professional versions and enterprise editions, that is meant for volumes and large businesses. So they now get a new setting. Leaving pricing in the middle, in the air and unspoken will only add stress to all kinds of places, but not to fret.

It is a good thing (perhaps not for Microsoft). You see, just like the ‘always online’ folly that Microsoft pushed for with the Xbox, we now see that in the home sphere a push for change will be made and that is a good thing. We all still have laptops and we all still have our Windows editions, but we forgot that we had been lulled to sleep for many years and it is time to wake up. This is a time for praise, glory, joy and all kinds of positive parts. You see, Google had the solution well over 5 years ago, and as we are pushed for change, we get to have a new place for it all.

Introducing Google Chromebook

You might have seen it, you might have ignored it, but in the cast of it all. Why did you not consider it? Now, off the bat, it is clear if you have a specific program need, you might not have that option. In my case, I have no need for a lot of it on my laptop, yes to the desktop, but that is a different setting altogether.

So with a Chromebook, I get to directly work with Docs (Word), Sheets (Excel) and Slides (PowerPoint) and they read and export to the Microsoft formats (as well as PDF). There is Photos, Gmail, Contacts and Calendar, taking care of the Outlook part, even Keep (Notes), Video Calling and a host of other parts that Microsoft does not offer within the foundation of their Office range. More important, there is more than just the Google option. Asus has one with a card reader allowing you to keep your files on a SD card, and a battery that offers 7-10 hours, which in light of the Surface Go that in one test merely gave 5 hours a lot better and the Chromebook is there for $399, a lot cheaper as well. In this it was EndGadet that labelled it: ‘It’s not perfect, but it’s very close.

Asus has several models, so a little more expensive, but comes with added features. In the bare minimum version it does over 90% of whatever a student needs to do under normal conditions. It is a market that Microsoft could lose and in that setting lose a lot more than merely some users. These will be users looking for alternatives in the workplace, the optional setting for loss that Microsoft was unable to cope with; it will now be on the forefront of their settings. In my view the direct consequence of iterative thinking.

And in this it is not merely Asus in the race, HP has a competitive Chromebook, almost the same price, they do have a slightly larger option 14″ (instead of 11.9″) for a mere $100 more, which also comes with a stronger battery, and there is also Acer. So the market is there. I get it, for many people those with stronger database needs, those with accounting software needs, for them it is not an option and we need to recognise that too. Yet the fact that in a mobile environment I have had no need for anything Microsoft Specific and that there Surface Go is twice the price of a Chromebook, yet not offering anything I would need makes me rethink my entire Microsoft needs. In addition, I can get a much better performance out of my old laptop by switching to Linux, who has a whole range of software options. So whilst it has been my view that Microsoft merely pushed a technological armistice race for the longest time, I merely ignored them as my windows 7 did what it needed to do and did it well, getting bullied into another path was never my thing, hence I am vacating to another user realm, a book with a heart of Chrome. So whilst we look at one vendor, we also see the added ‘Microsoft Office 365 Home 1 Year Subscription‘ at $128, so what happens after that year? Another $128, that whilst Google offers it for free? You do remember that Students have really tight budgets, do you not? And after that, students, unless business related changes happen, prefer a free solution as well. So whilst Microsoft is changing its premise, it seems to have found the setting of ‘free software’ offensive. You see, I get it when we never paid for it, but I bought almost every office version since Office 95. For the longest times issues were not resolved and the amount of security patches still indicates that Windows NT version 4 was the best they ever got to. I get that security patches are needed, yet the fact that some users have gone through thousands of patches only to get charge extra now feels more like treason then customer care and that is where they will lose the war and lose a lot.

So when you see subscription, you also need to consider the dark side of Microsoft. You partially see that with: “If you choose to let your subscription expire, the Office software applications enter read-only mode, which means that you can view or print documents, but you can’t create new documents or edit existing documents.” Now we agree that they clearly stated ‘subscription’, yet they cannot give any assurances that it will still be $128 next year, it could be $199, or even $249. I do not know and they shall not tell, just like in Forbes, where we saw ‘News of the monthly fees was quietly announced‘.

When we dig deeper and see: ‘Predicting the success of premium Chromebooks‘, LapTopMag treats us to: “The million-dollar question is whether these new, more expensive Chrome OS laptops can find a foothold in a market dominated by Windows 10 and Mac OS devices. Analysts are bullish about Chromebook’s potential to make a dent in the laptop market share“, which was given to us yesterday. Yet in this, the missing element is that Windows will now come with subscriptions to some and to more down the track, or lose the security of windows, now that picture takes a larger leap and the more expensive Google Pixelbooks (much higher specs then the others mentioned) will suddenly become a very interesting option. One review stated on the Pixelbook: “the Pixelbook is an insanely overpowered machine. And, lest we forget, overpriced“, which might be true, yet the little lower Atlas Chromebook was $439. So yes, the big one might not be for all and let’s face it. A 4K screen is for some overkill. That’s like needing to watch homemade porn in an IMAX theatre. The true need for 4K is gaming and high end photography/film editing, two elements that was never really for the Chromebook. At that point a powerful MacBook or MacBook pro will be essential setting you back $2900-$11400. So, loads of options and variations, at a price mind you. As I see it, the Microsoft market is now close to officially dissolving. There is a whole host of people that cannot live without it, and that is fine. I am officially still happy with my Windows 7, always have been. Yet when I see the future and my non-gaming life, Linux will be a great replacement and when being mobile a Chromebook will allow me to do what I need to do. It is only in spreadsheets that I will miss out a little at time, I acknowledge that too, but in all this there is no comparison with the subscription form and as it comes from my own pocket is see no issues with the full on and complete switch to Google and its apps in the immediate future. I feel close to certain that my loss will minimal at the most. A path that not all will have, I see that too, but when thinking the hundreds of thousands of students that are about to start University, they for the most can make that switch with equal ease and there we see the first crux. It was the setting that Microsoft in a position of strength had for the longest time, enabling students so that they are ready for the workplace changes. They will now grow up with the Chromebooks being able to do what they need and they will transfer that to the workplace too. Giving us that the workplace will be scattered with Chromebooks and with all kinds of SaaS solutions that can connect to the Chromebook too. The Chromebook now becomes some terminal to server apps enabling more and more users towards a cloud server software solution. As these solutions are deployed, more and more niche markets will move in nibbling on the Market share that Microsoft had, diminishing that once great company to a history, to being pushed beyond that towards being forgotten and at some point being a myth, one that is no longer in the game. It is also the first step that IBM now has to bank in on that setting and push for the old mainframe settings, yet they will not call it a mainframe, they will call it the Watson cloud, performing, processing and storing, available data on any Chromebook at the mere completion of a login. It is not all there yet, but SPSS created their Client server edition a decade ago, so as the client becomes slimmer, the Chromebook could easily deal with it and become even more powerful, that is beside the optional dashboard evolutions in the SaaS market, the same could be stated for IBM Cloud and databases. That is the one part that should be embraced by third party designers. As SaaS grows the need to look in Chromebook, Android and IOS solutions will grow exponentially. All this, with the most beautiful of starting signals ever given: ‘Windows 7 New Monthly Charges‘, the one step that Microsoft did not consider in any other direction and with G5 growing in 2021-2023 that push will only increase. If only they had not stuffed up their mobile market to the degree they had (my personal view). I see the Windows Mobile as a security risk, plain and simple. I could be wrong here, but there is too much chaff on Windows and as I cannot see what the wheat is (or if there is any at all), and as Microsoft has been often enough in the ‘quietly announcing‘ stage and that is not a good thing either.

Should you doubt my vision (always a valid consideration), consider that Veolia Environnement S.A. is already on this path. Announced less than two weeks ago we see “So we propose a global migration program to Chromebooks and we propose to give [our employees] a collaborative workplace. “We want to enable new, modern ways of working”“, linked to the article: ‘Veolia to be ‘data centre-less’ within two years‘ (at https://www.itnews.com.au/news/veolia-to-be-data-centre-less-within-two-years-499453), merely one of the first of many to follow. As the SaaS for Chromebooks increases, they will end up with a powerful workforce, more secure data and a better management of resources. Add to this the Google ID-Key solution and the range of secure connections will go up by a lot, diminishing a whole host of security issues (or security patches for that matter). All options available now and have been for a few years now. So when we see the Chromebook market push forward, we should thank Microsoft for enabling exponential growth; it is my personal believe that the absence of a monthly fee would have slowed that process considerably in a whole range of markets.

So thanks Microsoft! You alienated gamers for years, and now we see that you are repeating that same silly path with both starting students and businesses that are trying to grow.

I’ll ask Sundar Pichai to send you a fruit basket, it’s the least I can do (OK, the least I can do is nothing, but that seems so mean).

 

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Trusting Anti-trust cases?

Today will be about Jennifer Rankin and her article ‘Google fined £3.8bn by EU over Android antitrust violations’. First off, it is a good article, she did absolutely nothing wrong (at https://www.theguardian.com/business/2018/jul/18/google-faces-record-multibillion-fine-from-eu-over-android). We get the goods (not all mind you) but a clear picture and that is what I like, a clear picture to work with.

Right off the bat we start with “Google has been hit with a landmark €4.34bn (£3.8bn) fine by the European Union over “serious illegal behaviour” to secure the dominance of its search engine on mobile phones“. Interesting setting as there are Android based phones and IOS (Apple brand X phones). The android systems ALL have full access to Google. As for the search engine, there are two elements. The first the engine for searching itself, which is in android, giving us an open source setting and (at https://searchcode.com/), you can take a look yourself, now you will still need the skills to program, but that is a discussion for another day. The second part is to find stuff, which requires the PageRank. Now we have an issue, because (as the Americans say): ‘that shit is patented!‘ plain and simple. Whilst Microsoft and IBM were belittling Google in 1999 (heard it myself in the UK) Google was working and growing in what is now defined as ‘the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser‘, it took 5 years for them to get serious traction and whilst they grew, the other two were marketing their BS on every level whilst trusting in VP and players who actually did not know any of their shit, people relying on PowerPoint presentations, bullet points and hype expressions. Now we get the first part that matters: “The European commission imposed the record penalty after finding that the US tech firm required smartphone manufacturers to pre-install Google’s search and browser apps on devices using its Android operating system, which is used on 80% of all phones“. This is the first part. You see, there is a merely a partial truth and it is largely incomplete. Any mobile smartphone needs an OS. So we have Apple with IOS, there is or was) Blackberry, Microsoft and Google with Android. The rest was either not willing or eager to play on any serious level. They all had this: ‘it is much better going for larger systems‘. Even the larger players ignored the power of Mobile and Smartphones for too long. That evidence is seen with NBC where we see “In a farewell post on LinkedIn, Microsoft’s former head of Windows, Terry Myerson, explained why Microsoft failed in the smartphone business“, (at https://www.cnbc.com/2018/03/29/why-microsoft-failed-in-phones.html). The quote: “It comes down to two problems: Underestimating Android’s business model, and building on an older technical platform that wasn’t quite ready for the job“. So in two mere dimensions we see the acknowledgment of large corporations set in a place of short sighted expectations whilst using a narrow minded business model. That is apart from the issues that Windows Mobile had, I wanted to add that list of issues, but I calculated that this section would be no less than 6000 words, with the additional issues on Windows 10 mobile adding a serious amount of words to the 6000 words required. Blackberry did not survive the times either. It had a good platform, but ultimately too expensive for most businesses. It is still going on, but not in the same way it was. Blackberry was not flawed, it focused on specific groups and those groups, those who choose Blackberry will love it forever, it merely could not hold up the settings there were, I reckon that the 2008 crash wiped well over 35% of their customer base instantly, a setting that many corporations tend to see as a fatal blow, Blackberry was no exception. So 50% of the ‘larger’ players are already gone, none of it had anything to do with Google, or with the patented parts. So I would love to scrutinise the Danish Margrethe Vestager (without resorting to Denmark and Hamlet). It starts with: “Google has used its Android mobile phone operating system “to cement its dominance as a search engine”, preventing rivals from innovating and competing “and this is illegal under EU antitrust rules”” No! They did not! We see the clear admission from Terry Myerson giving us ‘building on an older technical platform that wasn’t quite ready for the job‘, knowing that already sets one of the two outside of the consideration. I have given the audience evidence again and again on how stupidity rules at Microsoft. The Surface and Xbox platforms are two distinctive places where this is visible. Both have a narrow minded setting, both are short sighted and even the business approach to grow the customer base failed to do its job. Reuters gave us that last year with ‘Microsoft Surface devices fail on reliability: Consumer Reports‘, an overpriced system that cannot even get close to 80% of what Apple could do with its very first iPad in 2011. In addition Reuters gives us: “The non-profit publication surveyed 90,000 tablet and laptop owners and found that an estimated 25 percent of those with Microsoft Surface devices would be presented with “problems by the end of the second year of ownership,” according to a study published on Thursday“, how can any device with a 25% failure issue be in the market in the first place, and it is very connected, as this is the mobile industry, the mobile industry is more than merely a mobile phone, all connected devices that rely on mobile technology (Wi-Fi or cellular) are part of that failure. The Reuters article (at https://www.reuters.com/article/us-microsoft-surface-idUSKBN1AQ1EP) we also get “According to the Consumer Reports survey responses, the Microsoft devices were found to freeze, unexpectedly shut down or have issues with their touchscreens, Beilinson said. Altogether, the reliability issues made Microsoft a statistical outlier compared with other brands. Apple Inc. had the most reliable devices, Beilinson said“, so how many corporations should be considered when they are the outlier in a negative way? #JustAsking

It is time to look at article 101 (antitrust) (at https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:12008E101&from=EN). Here we see:

  1. The following shall be prohibited as incompatible with the internal market: all agreements between undertakings, decisions by associations of undertakings and concerted practices which may affect trade between Member States and which have as their object or effect the prevention, restriction or distortion of competition within the internal market, and in particular those which:
    (a) directly or indirectly fix purchase or selling prices or any other trading conditions; (not charging for a service is a right anyone has)
    (b) limit or control production, markets, technical development, or investment; (impeding your own technical development, intentional or not is merely your own visionary stupidity)
    (c) share markets or sources of supply;
    (d) apply dissimilar conditions to equivalent transactions with other trading parties, thereby placing them at a competitive disadvantage; (nope, the non-patented part of android is open to anyone)
    (e) make the conclusion of contracts subject to acceptance by the other parties of supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of such contracts.

The first issue is that the Page rank which is part of this is patented, so there is already a setting of exclusion. The fact that the others are 10 year late to the party is equally evidence that there is a wrongful conviction here. The setting that they are all scared with the coming of 5G, whilst Apple and Google are the ONLY ONES who will be decently ready, both ending up with a massive market share. We see at this point the third failure of Microsoft. You see, it was not merely the two that Terry Myerson stated at CNBC, the ‘Underestimating Android’s business model‘, as well as the ‘an older technical platform that wasn’t ready for the job‘, it is to some extent the ‘25 percent of those with Microsoft Surface devices‘ failing, they are all connected to overlapping user groups making the damage even larger. The Xbox debacle that showed a bullying setting of ‘always online’ as well as storage shortage issues (a killer in the mobile devices), their bullying setting of pushing people online is equally part of the failure. It was the fourth part that truly took Microsoft out of the race. Google (as I personally see it) looked at roughly 1.7 million university students and looked at where the future was pointing. They saw where the future was heading and they build on that long term view. Just look at the Gmail storage, the YouTube facilitation, and to openness of their business suite apps, just a few examples. Over 3 years I have only two parts where I missed Microsoft Office a little, over 3 years that is nothing. That in a setting where Microsoft went into the ‘greed’ setting it becomes a lot more funny, especially when we see students having to get by a few dollars a day, yet Microsoft has a $199 version for these students, yes it will be cloud, secure (so they say) and update cost free, a subscription service. Google merely states $0, on the cloud. You tell me what students want! The issues are linked, because Microsoft had been actively growing the anti-Microsoft feelings for almost a decade. I understand that Microsoft has a business model and ‘free software’ is an issue for them, they have a right to be like hat. Google understood that the poor students who hardly can keep a budget now, are going to be the executives of tomorrow, those people then are executives now and they all embrace Google (well, most of them anyway). There was no force, there was no (how did that Danish lady put it?) ‘Restriction or distortion of competition within the internal market‘, many went to iPhone and IOS and Google is fine with that. No, the issue is that the other players are confronted with the stupidity of the previous post holders and that is an issue now, it links together.

By not realising the future 15 years ago, the present is close to unobtainable for them. I watched how I saw again and again how some of them went by ‘We are now working on the new technology surpassing the others‘ again and again (and not delivering). You merely need to find the history of ‘SPSS Data entry for Windows‘ and realise that this was an excellent way to lose 6000 businesses, and close to 35,000 users (relabeling it ‘form design software’ was never a solution). Microsoft went in that same direction and now they are close to side lined from the next technology by their own stupidity. No resources, no ‘know-how’ and no vision, yet Google is the big bad wolf here!

This is the underlying story that links it all and some companies are merely indicative, but they overall went the same direction. So where we see ‘preventing rivals from innovating and competing‘, I see that this was not the case, they merely went a greed driven path (OK, I admit, I should say ‘revenue driven path’), whilst actual new technology is all about innovation and never about iteration. Microsoft, after IBM the larger player feeling left out has shown us on several fields that innovation is merely marketing, not actively pursuing issues and with a ‘25% failure issue’ setting in the Surface department, I believe that their flaws are clearly shown. It becomes more of a farce when we see “Vestager added: “The vast majority of users simply take what comes with their device and don’t download competing apps.”“, users want what works; we are not interesting in a $199 fee for apps that they we get for free, ask any student. There are apparently 207 million higher education students globally, ask them! In addition, that mere setting where we see the onus of the user, to not look for more is punishing a company because the users are lazy? Since when can we convict Google for not installing in the second degree, because the user was lazy?

In many situations there are no competing apps, not of any quality that is and when you look in the Google play, we see that the users are allowed to set the tone. I will be the first to agree, that there are issues and that there might have been a case to some extent. Microsoft faced that years ago when it was still in the delusional setting that they had the better browser. Now we see a different picture. Now we are faced with IBM that put everything on Watson (not sure if that was a good idea), but it can facilitate to the larger degree in every direction, including the third parties banking on 5G, IBM is eager to oblige. Microsoft has nowhere to go, they burned down their options and as they screwed up again and again, it has nothing left but to sulk like a little child. Just consider the upcoming Microsoft Surface Go, for people with budgets. Now consider the News we are given: “With a starting price of $469, the Apple iPad (with Wi-Fi connectivity only) is the winner on affordability”, “The consumer/education version is priced at $599 and will run Windows 10 Home in S mode – which only allows apps that are available in the Windows store”, all this, for a system not out yet, and the Australian Financial Review (at https://www.afr.com/technology/mobiles-and-tablets/will-the-surface-go-boldly-where-other-tablets-cannot-20180713-h12n71) gives us: “Why has Microsoft just released a tablet at a time when almost everyone is buying smartphones and almost no one is buying tablets? Sales of tablets such as Apple’s iPad have been in steep decline since 2015, a decline that shows no signs of reversing in the next four or five years, analysts say”, so in that setting another optional failure is introduced. That whilst I saw it coming, just as the short sighted failures that are part what now with giggles is called the ‘most powerful console on the market’ (The Xbox One X), that is the company that is connected to all this.

That part can be found in a few places. In this case I give you the New York Post where (at https://nypost.com/2015/04/15/microsoft-the-big-winner-in-google-antitrust-lawsuit/) we see “While Google CEO Larry Page took his lumps with the suit, Microsoft, very quietly, came out the big winner, sources said. “Microsoft complained a lot,” said a source with direct knowledge of the situation. “Microsoft definitely counselled the [EC], suggesting it made sense to send Google a statement of objections so Google would be forced to produce documents” showing its search-result recipe, another source said”, this was a joke 3 years in the making. I hope that I can turn that joke on these losers as they have diminished consumer trust in their narrow minded way (not to mention short sighted ways).

Even when we turn this in another direction through the Register two month ago (at https://www.theregister.co.uk/2018/05/21/antitrust_google_us_government/), where we see ‘On 20th anniversary of Microsoft antitrust, US Treasury Sec calls for Google monopoly probe‘, I am not arguing how right or wrong it is. I am merely pointing out that Google went in a direction that was long term, whilst all the others went into the short term path that was demanded from their board of directors, who for the most could not read a spreadsheet properly because the bullet points were missing (their optional opposition to the NRA perhaps?). That was the setting and those with vision are dumbfounded and they got hurt through the inadequacy of stupid people.

So the Danish party was already active then. What is an issue is Jeremy Stoppelman, he had vision with Yelp, even as he did not understand certain markets (miscalculated is a better word), he had faith in his product, which I applaud. it worked for a while, yet I see that bad choices (unfortunate choices is a better setting) impacted it all, so even as Yelp failed to meet expectations, if it survives and gets 5G traction, it will be ahead of others a decent amount, it turned down Google who wanted them when the going was good and he would have had a strong place if he had taken that part, but it was his decision and I applaud him for it. Yelp and Turnstyle Analytics would have an optional strong 5G setting if it had kept international operations and grow the data the way they had, it will not be easy now for them, but I digress. With: “Mnuchin’s comments on Google came after a special 60 Minutes episode that focused in part on the company and its effective search monopoly. That segment was notable for the inclusion of two people: EU competition commissioner Margrethe Vestager and Yelp founder Jeremy Stoppelman“, yet all parties have their ‘its effective search monopoly‘, what they are not telling us is that they had a vision that everyone would come with a future need and they got Stanford University to create the algorithm that got patented. All the other players remained dumb to the future. And then we get the one gem I expected: “Also, the EU announced it was launching a probe of Google’s Android operating system to see if its agreements with cellular phone makers was hurting rivals. While Microsoft likely does not care much about search preference, “the investigation throws sand in the gears of Google’s innovation,” the former FTC official said“, so there it is ‘agreements with cellular phone makers was hurting rivals‘, phone makers had options, Apple had its own system and there are NO non-Apple IOS phones. Interesting that this does not make that cut is it? An open system was offered and the alternative Microsoft (rejected because it was not up to the job), Blackberry (is only after the collapse that it became an option to others), we see that Google has an open option, yet they are the boogeymen. So we get two elements, a partially failed entrepreneur (only in part) and a limelight seeking politician. The power of the google Appeal is found in a simple statement: “Her staff ran through over a billion Google searches and found that Google was knowingly manipulating its search algorithms to promote its own products and push competitors far down the ranking“, that evidence must be shown in court and get scrutinised! You see, the timeline for a billion searches can only partially be automated and those results can be used by Google as evidence against Margrethe Vestager as well. The evidence of ‘manipulating its search algorithms‘ will be equally a discussion point putting EVERY intern and assistant of Margrethe Vestager in the witness box, no exception. A setting that I personally see as the EC has close to no chance of winning. Even as I saw the algorithm in my University classes for an assignment, I am decently certain that I did not see the whole 100% of all elements of the algorithm, one element out of place and that is as I (again: personally) see it the crushing of the EC case, the appeal will be won by Google.

The fact that Microsoft was part of this in several ways from 2015 onwards and likely before that is more than enough for me to consider the premise that trusting antitrust is not always a good thing. I do agree that antitrust should exist, yet it should be clear that this is not a handle for the narrow minded, the short sighted, the greedy and the stupid to use because they could not get their shit together. They should reread Chapter 11 of their favourite pornographic work, whether that text comes in 50 shades of mixing several combinations of white and black. A colourless equation in a setting where colour was the only part that the global users demanded, listening to them would have been a first requirement. It is the setting, which gets me to the final image.

An interesting to set the stage, because if Microsoft was a marketing firm, they would be reduced to merely being a spammer, look at the first screen of your Xbox One (X optional) for that part, also all the parts people have to go through in Windows 10 (https://www.windowscentral.com/how-remove-advertising-windows-10), so in the end, the advisors have their own games to play (quite literally at some point). The Independent was kind enough to give us this with: “In the meantime, we probably ought to do our bit to help her by making a little more use of Google’s rivals, such as Microsoft’s Bing, which is a perfectly serviceable search engine“, it is seen at (https://www.independent.co.uk/news/business/comment/google-eu-fine-margrethe-vestager-android-search-microsoft-bing-silicon-valley-mobile-phones-a8453486.html)

Just ‘Bing’ “UK Law firms”, to get a UK law firm and immediately I see 10 law firms (page top view), 50% Australian ones (3 of those advertised), so if Bing cannot give me what I am looking for, why should I even consider them? With the term “Dutch Lawyers” I get 25% fulfilling the search. I can go on for a while, but I think the case of the doubt regarding ‘a perfectly serviceable search engine’ and the case on how it isn’t one has been made. I did not need to go far. Oh, and if you do have a sense of humour, try “Microsoft guilty” (with brackets), to see Bing give you “We didn’t find any results for “Microsoft guilty””, whilst Chrome giving us an immediate 8 results, with the quotes on these links. So when it comes to censoring (or is that just their flawed algorithm), we can soon see that there is an optional setting where Margrethe Vestager could be seen as a tool for Microsoft (as they might have been ‘searching’ for optional solutions), it might not be a fair setting, yet the entirety of the Antitrust case is seen by me in that way. Microsoft and a few others need time to catch up, being stupid merely gets you at the back of the line (which is where all future opportunities are lost), they need time and they are using the EC to try to catch up. My sense of giggling will be found the moment the appeal is won by Google; we are likely to see a tsunami of ‘carefully phrased denials from European political players trying to avoid the limelight’.

Oh, and whilst we are at it, when we see ‘placing them at a competitive disadvantage‘, that in light of Huawei surpassing Apple (source: the Verge). With: “Huawei has surpassed Apple as the world’s second largest smartphone brand. Sales have overtaken Apple for the first time”, Margrethe Vestager will call it ‘proving her point’, yet the truth is that Huawei went for the affordable option, a side Apple has not considered in decades, whilst in addition, the decline of Samsung and the growth of Huawei reinforces that it was about affordability for the longest of times, those losing market shares are their own worst enemy, because the wrong people are setting the price, I added enough evidence of that for the longest of times. This all in a setting where we see that even as Huawei realises that Europe is the key, the others are isolating themselves even more. Soon enough it will no longer be about Google and Android, it will become on non-American mobile players gaining the upper hand  over all the others, I wonder what anti-trust case will be filed at that point.

#PriceDiscriminationAnyone?

 

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Who’s Promptly Promoted?

The Guardian is giving us the news that Moody is downgrading WPP (at https://www.theguardian.com/business/2018/apr/17/moodys-downgrades-wpp-martin-sorrell-departure-ratings-agency-negative). It is a weird situation! You see, some do not like Sir Martin Sorrell (I personally never knew him), some like the man and some think he was a visionary. I think I would fall in the third category. There is no way that under normal situations the departure of a CEO, even a founder would have had such a massive impact when he left and let’s be clear when a departure sparks not just the downgrade of WPP, but we also see “WPP has hired a New York-based recruitment firm as it begins the global search to replace founder and chief executive“, his impact has been a hell of a lot larger than anyone is willing to admit. There are however other parts. When I see “In Moody’s view, the high-profile departure of Sir Martin Sorrell raises concerns over the future strategy and shape of the group, increases client-retention risk and could hence hinder WPP’s ability to meet its 2018 guidance“, I feel a strong desire to disagree. When we consider that within WPP is Millward Brown, TNS and IMRB, we need to acknowledge that WPP already had problems. You see, I was a partial witness to the laziness and stupidity, I saw how executives looked at presentations, were unwilling to listen and it was their right to do so, but in the end part of their market got screwed over. You see SPSS was the big analytic and as a program it is still the Bentley for analysing data. Yet beyond the program the corporation faltered. It fell to meetings, and presented concepts, yet no delivery. I still have the presentations, 1994 parallel processing, never came to be. Yet the biggest bungle was seen in 1997, when SPSS acquired Danish software company In2itive Technologies Corp. They had actual perfect software. The interface was intuitive and flawless. I was so looking forward to teaching people this software and for a while did. It was amazing to see dozens of people literally making a running start in their own designs in an hour, by the end of the day they did all kinds of things that most market researchers could not conceive. It was a jackpot acquisition. Yet SPSS had its own Data entry solution called Data Entry and apart from a few flaws it had regarding memory and larger data entry sheets, it worked really well, it was a work horse, so internally we were so happy to hear that it had become a Windows program. The backlash was Titanic in proportions. It was hard to work, the initial versions weren’t even stable, there was processing power issues, saving issues and a whole range of issues that were not solved, not even within the first year. It was all about the holy ‘Data Entry‘ and whilst the issue of the perfect In2itive was set to the sides and whilst the internal corporate marketing decided that Data entry was a ‘Form Design Program‘, the audience was left without quality Data Entry. So as I (and others) pleaded for In2Form and its suite to be evolved and set towards the users, we were told it was merely a 16 bit program, and SPSS is 32 bit and larger only (mainframes excluded). So there I was watching the mess evolve for well over 3 years whilst the redesign of a 32-bit In2itive suite would have been done in 160 days (rough estimate), no, at SPSS they really knew what they were doing. So they decided to up the ante, there was going to be a server edition of Data entry, the SPSS Data Entry Enterprise Server. I saw how the confidence of users went down further and further. Yet, the corporation did not sit still in all this and we got to see the Dimensions 2000 part, now that blew us away, we saw software on a whole new level and it was amazing. The 2 programs mrPaper, mrInterview, both truly steps forward, options to format webpages using XML so that the web interview could flawlessly fit in any corporate website. We saw the good days come back and with mrPaper we saw paper interviews with options to link to Readsoft’s scan software, so that data entry was almost a thing of the past, scan the returned interviews and reading the data with a scanner. It was not flawless, but it was really good to see a stage where government sites all over Europe could do quality interviews on many levels. Yet the program had issue as any large program had and there were more issues and they stacked up. Only then was I introduced to Surveycraft. It was an utter shock. Even as it was old, DOS based and looking like the old Data Entry, Surveycraft was miles ahead of mrDimensions. It had working quota’s it had all kinds of options that were ahead of the Quancept software in the UK, it was a shock to be a decade ahead and finding the old software visionary. SPSS had acquired it, and after that the developers managed to get less than 60% of the functionality transferred. Even later when I worked actively with it, I was finding issues that the new software never had, or it worked really badly. So when i tried to emphasize the need for new software to be made as i was no longer part of SPSS, the need for better software was essential, especially in Market Research. They decided not to listen and to believe the SPSS executives that better versions were coming soon, they never came! The entire market research industry was lucky, because other players like Tableau and Q Research software were just like me; they never trusted the SPSS executives and they now corner the market. In this the market research agencies that had the option to push forward decided to wait and basically cut themselves in the fingers and lost on two fronts. With the 2008 crash the markets changed and they lost loads of customers who had to massively trim down, it was a mere effect of events. Yet Tableau and Q-Software were still in a small stage, yet their software was for a much larger audience, so not only did the market research Industry lose customers, the two software programs allowed for mid and larger ranged corporations do it all themselves and that is what happened. Market research companies still get the larger projects, but they lost the smaller stuff, a group of revenue representing near 60% (a personal speculation) and as Tableau and Q-Software grows, the mr market is in more and more peril that is where WPP owning Millward Brown, TNS and IMRB finds itself. It takes a visionary to not merely grow the market, but to spread the options of a market. That ship has now sailed and beyond less than a dozen former SPSS people I worked with, I have merely seen a lack of vision. Some of these market research agencies are now all about ‘telling a story‘, setting the presentation that can in most cases be done with SAP Dashboards and a karaoke system. In this the only part that is still tacky is that when we want to buy the SAP solution (approximately $500) we get to see “Please contact your local SAP account executive for more information on how to buy and implement SAP BusinessObjects Dashboards“, was adding a price that much of a reach?

So as we see the pressures of one branch, we need to see that the overlap is large, even as some are in different territories we know that they are intertwined. Yet this market is also as incestuous as it gets. Lightspeed Research acquires part of Forrester (the Forrester’s Ultimate Consumer Panel business), Forrester is growing in different directions and they are all connected to some degree. There is every chance that the higher echelons will have worked in any combination of SPSS, Forrester, Lightspeed, SPSSmr and ConfirmIT. Likely they already worked in 3 of the five players. Yet the visionary growth has remained absent to a larger degree and digital media is all about evolution and implementing new technologies and new solutions to drive consumer engagement, because the future here is consumer engagement, that alone will get you the data to work with and to set the needs of the industry.

That is the part SPSS as a company ignored and now that we see the shifts, especially in WPP, we see that both Tableau and Q-software have a massive opportunity to grow their market segment even further. The moment they or a third player comes with consumer engagement software, at that point IBM will also feel the pinch, even as it hides behind Watson, options like IBM Statistics (formerly SPSS) and IBM Miner (formerly Clementine, SPSS Data Miner), they get to realise that these two programs also brought new business as the consultants were able to see the needs of the larger customers. When that diminishes, IBM will feel the loss of a lack of visionaries in a very real way. A loss only accelerated by the impacts on WPP and all its subsidiaries. This last part is speculative, but supported with data. As we saw ‘Paul Heath resigns was Ogilvy worldwide chief growth officer and non-executive director of AUNZ‘, we need to realise that the larger insightful players will be seeing more changes. Ogilvy & Mather might be merely the first one, but these people all realise that changes will be different and market shares will change, not all in favour of WPP. We can see “Heath is resigning all his titles at WPP worldwide to return to Brazil to start a new streaming tech venture“, we can read this as a positive: ‘he is going to try something new‘. Or negatively ‘he knows who is on his level at WPP‘ and he has decided that he can grow a nice personal global market share by setting his view on the new player with a promising option for mucho growth. I believe that he is setting his view to become the larger player himself. This is good news as it optionally invigorates the market research market which WPP desperately needs, yet WPP is a lot more than merely market research. It is digital advertising, a field that SPSS (read: IBM) ignored until it was too late, yet when we see some of the services: Branding & identity, Consumer insights, Design, Digital Marketing, Market research, Media planning and buying, Public relations, Relationship marketing’ all valid groups yet there is a lack of options for consumer engagement and several of the other groups are options that many offer, some in niches, some only to midrange players, but effective due to expertise. That should have been a massive red flag and reasons for alarms at WPP, yet not too much was seen there. In all a situation that does not merely warrants the downgrade by Moody’s, the fact that it was averted whilst Sir Martin Sorrell was there as CEO is an actual much larger issue then most identified.

So the problem is not merely who can replace him, but who can alter the course of failed objectives will soon become a much larger issue for WPP, which optionally pushes down the market value by a mere 5%, which considering the 2017 revenue of £15.265 billion becomes an interesting amount.

 

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The danger of Colbert and the Press

When we see an interview with General Michael Hayden and Stephen Colbert, it is hard to imagine, but it is actually Stephen Colbert who is endangering the lives of many. Did you realise that? First, the interview (at https://www.youtube.com/watch?v=buI8aO7nRDM) should be watched. It is a brilliant interview. Getting a former CIA and NSA director in view is always a little awesome and the man plays the audience brilliantly. Now, I say ‘play’ and I mean that in the best positive way. He is funny direct and answers the questions clearly. It is Hayden that gets the applause and it was an applause that was well deserved. He debunks conspiracy theorists and cuckoo cases all over America. Then something happens, suddenly Colbert does something dangerous and stupid. At 4:55 he plays the game regarding Smart TV’s spying on you, he plays us all as he is linking this to the CIA. What happened was that on February 6th the FTC fined Vizio $2.2 million for collecting viewing histories without users consent (at https://www.ftc.gov/news-events/press-releases/2017/02/vizio-pay-22-million-ftc-state-new-jersey-settle-charges-it), pretty much the same thing that Microsoft seems to be doing to its Xbox population at present and uploading their data into the Azure cloud (without consent).

This might seem like a nuisance, but it is a lot more than that. Large corporations have run out of spreadable funds and like any other corporations, they now need to optimise. It is almost the same situation that SPSS was selling when it offered companies a product called AnswerTree (back in 1997). Marketing firms had to get a certain quota, let’s say 4%, now to get there you could either throw more money on it, and going from 2% to 4% did not just mean a little over 100% more to get the growth. No, with their product AnswerTree, you could make an inventory of who you mailed and who responded and started to prune the tree of those who responded a lot below quota, so basically, the mailings became more efficient, a more clever path to the people buying and it is all perfectly legal and acceptable. That is what is happening now in new ways and Vizio got caught because it happened in an automated way without any level of consent. So who did not get caught? Because I can tell you right now that the bulk of the people with a smart TV have not considered where this data is being logged.

Now, I am going to ask you a question: ‘If marketing is harassment, is the marketing contact that you purchase from still a harasser?

If we have all the do not call registers, how long until these marketeers use other methods? Free games, free apps and free TV shows, all connected, you just have to agree to advertisements connected to them. It is a mere reward for exposure which is all perfectly valid. In all this the CIA was not a factor or a danger. It is the large corporations that are classifying you, more important, it is the links that they can resell that are a danger to your way of life, which is why at times smart TV’s are sold with 60% discount (speculation from my side).

In 2015 I would never have expected to be able to afford a 55 inch smart TV, it is huge (and I was happy with my 42 inch one) but it broke, I had a decent job, but the surprise that a brand new 100 Hz Sony 55 inch was priced down from $1900 to $800 (very lucky me), which was just ridiculous as the next TV (almost the same as my broken one) was a 40 inch at $699, which was perfectly decently priced for those days. Now, we can hang onto the idea that it was just a crazy sales, which does happen, but to flood the market with something almost twice the size, with much higher specifications at next to the same price as a small B-brand TV is too weird. It is almost like having a Canon 5D at the normal $2500 and offering next to it a Hasselblad X1D-50c at $3000, which would be awesome as these babies go for $13,000. It would be 20Mp versus 50Mp. As a photographer I can tell you that I would kill for a Hasselblad 50 Megapixel camera (and as I know the Evidence Act 1995, I might get away with it).

So, I hope you understand the weirdness of such good deals. And in all this, Sony has the ability to capture this data (I am not accusing them of doing this, I have no evidence of any kind that this is happening), but the threat to our privacy is real. Now you might not think that this is important. Yet consider that this data could be sold, how many hours are you not sporting, how many hours do you watch TV and what do you watch? How long until you suddenly get a 12% spike in health insurance? There is where the difference is! You see, these players are very very interested in that data, minimise their risk and charge extra to anyone that is a risk. In my case it does not matter, my smart TV is connected to my console and my Blu-ray player, so there is no ‘smart’ data to capture. What is important for these sales people that the 0.5% of the group that I represent is not the issue, their value is the 80%+ that does connect their TV for Netflix and other reasons, that is where their value is and it is potentially bringing in millions, so the 60% discount is a joke to them. That is the part Colbert smoothly walked over whilst he joked about the CIA and the press at large stayed away from that FTC ruling, so there is one of the dangers.

The other danger is organised crime. How long until people realise that being away from home means no TV? That means that the smart TV logs are not showing movement. How long until the criminals can connect smart TV usage and social media action into, which house is empty? Oh and as you advertise on Facebook that you are on Cuba, how long until you realise that you gave away the info that your house is unprotected? More important the quote “Oversharing on social media could not only leave you open to burglary but it could also invalidate your home insurance policy” is not a joke, this quote was given 2 years ago. Justice Gibson of the District Court of New South Wales raised the issue as early as 2014, the courts are not ready for this and for the most, they are only dealing with the fallout that Contract Law is giving them, more precisely the contracts that Insurance agencies have been working on. With currently well over 80% of Australians on social media (which is actually low compared to Scandinavian nations), the consideration of implementing certain risks is an essential need for any insurance agent. Yet, at what point can usage of social media be seen as evidence towards negligence? Mobile phones tells us where we are, smartphones tell everyone what we do (through our usage), and Smart TV’s give us what we watch, out interests and our activities, or lack thereof. At what point is any of this evidence to act, to surcharge to act as a penalty or as an option to nullify the security of insurance?

That is the part not considered and it gets even worse!

This is seen in the news that is hitting us now through what is marketed as Vault 7. CNN Money (at http://money.cnn.com/2017/03/09/technology/cia-smart-tv-wikileaks-public-hacks/) gives us the news on how the CIA is spying, although they do also mention “security researchers say the methods imitate exploits that were discovered — and made public years ago“, So when I see “Samsung warned users about exactly this type of susceptibility in 2015. The company told CNNTech this week that it is ‘urgently looking into the matter.’“, my question becomes: ‘How much data did you collect?‘, so as the warning is 2 years old, apart from making batteries explode, did you do anything to stop this threat? And as we see Dan Trentler, CEO of the Phobos Group security firm state: ‘That appears to be the same exploit he witnessed in action onstage at a security conference in 2013, he said‘, can we give accusation that there is nothing innocent going on and the level of negligence shown in one article spanning 3 years of events, that is enough to warrant a much larger investigation into privacy invasion by large corporations?

 

It is not about just consent, they are mining our choices and leaving us with less. You might not consider this or comprehend this, but it is an optimised way of American business. I have to explain this.

I was confronted with a larger group of board members of a large firm. As an ‘upper’ grunt I had two distinct jobs. One give the best service to my clients and protect them as much as possible from any negative event, which is what any good Technical consultant does. And I had to be faithful and supportive to my bosses, which is what a loyal employee does. Now consider the meeting where we get the premise: ‘What if you cannot service your client 100%, but only 80%, would that be acceptable?

Now, the danger here is that my answer would be a solid ‘No!’ A danger from the corporation side when we consider the introduction of service level agreements, the introduction that the client was unwilling to pay for the service given. How do you take a stand (driven by wisdom) at that point?

This is where you the consumer are at, but it comes from another direction. Places like Samsung, Sony, Microsoft, HP, IBM and Apple are all in the optimisation phase, because the economy is still not great and most of us would only be able to afford one of these devices, perhaps a second one for Christmas if we are lucky. So as we can get 2 out of 5, so how do corporations go about getting the largest share you can? Now we get to the AnswerTree part, you become smarter in how you get to your audience to choose you, not merely marketing but marketing to the most likely buying population. The question then becomes what options you have at your disposal. Do you sacrifice one device so you get an option to see 2 more options for alternative sale and get the contribution needed? The reasons is that in this day and age, it is not about revenue, when you are a listed company, when you have stakeholders, it will be about contribution (revenue minus costs), if you fail that, no great bonus, no mistress, no fast car and in the end no job.

So here we see the rundown on how Stephen Colbert became a danger to you, he made it into a CIA joke, whilst the bitter and solemn truth is that the real danger is the invitation you readily give out to all manner of freebie givers, only to learn the hard way that they get back what they gave out in tenfold, just by collecting your inactions and sell it to whomever can transform that into personal profit. So whilst some people are falling asleep reading (at http://searchhealthit.techtarget.com/essentialguide/Providers-adjusting-to-greater-use-of-social-media-in-healthcare) how social media is interacting in health care, consider what an insurer would give to know that you visited a free clinic for the third time this quarter. It might not cost them anything, but it will set a flag to raise premiums the next year. Did you consider that? And as we shrug at seeing “Social media analysis done with natural language processing has given care facilities a more efficient way to get patient feedback“, many will ignore, just like the previous example on raising premiums. Even as you consider a visit for planned parenthood to be perfectly natural and normal (which it is), but when the insurer realises that you will be needing to visit an OBGYN in the near future, you better realise that you are lucky if your premium rises with only 5%. That is the way business is done and the initial ‘risk’ numbers to which you were held at premium are 10 years old and you fall in a much higher group. Only the super healthy teenager who does not get sick gets the low increase, that whilst he was actually a 0% risk. How fair is that and why is the media not all over that on a daily basis?

The CIA was never worthy to be mentioned in this regard, for 99% of the Americans they are nothing as these 99% of Americans were harmless so the CIA never cared to begin with and that is the group Colbert was aiming for which is odd in one way and on the other hand, we do get that he is a comedian who is trying to entertain 100% of his clients, those who tune in on his version of humour. He cannot be faulted for that, the press at large however can be faulted and they should but they stay away from it for other reasons. Mainly because they want a slice of the Samsung $700 million advertisement budget (that is for the USA alone), Microsoft and Sony are in similar predicaments, which is why certain events will not make the front cover any day soon. The reason of data collection being the most obvious one, but at times it can be trivialised as they are only gamers, or it is only a console and consent is overrated. I’ll let you be the judge of what matters and what not, just remember, when you are no longer within the 80% of the group they cater for and you already bought the device, where will your rights be, or your service provider? Perhaps you get the same answer Microsoft gave me: ‘we have no control over uploads, that is all with your internet provider!‘ Interesting how my consent was manoeuvred around in all of this.

 

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The Dangerous Zuckerberg Classification

Even as Microsoft seems to be quiet and in denial of what is uploaded without consent, we have a second issue that is floating to the surface of our life. Now, first of all, this link is not what we should consider a news site. What came from Forward.com is also known as The Jewish Daily Forward, published by Samuel Norich and has Jane Eisner as the editor. Its origins goes back to 1897, so it has been around for a while. They are not some new wannabe-on-the-block. It is an American newspaper published in New York City for a Jewish-American audience, and there are plenty of those around, so this is a valid niche publication. Yet no more than a day ago, it did something dangerous, perhaps unintentional and perhaps it is a sign of the times, but it remains a dangerous path to take.

This path all started when Mark Zuckerberg had an idea. He created this place called Facebook, you might have heard of it. Within there we get to ‘like’ things. Now, we can do this to complement the poster, we can do this because the subject interests us, or when we use the machine correctly, Facebook would send us more stuff from topics that we like. This already shows three different approaches to ‘like’ and when Forward starts the article with: “Canadian Mosque Shooter Suspect ‘Liked’ Israel Defense Forces, Marine LePen“, it basically shot itself in the foot.

This is part of the problems we are all facing, because the world is changing and it has shifted the values that we have given words over time and shifted them into concepts of what it might be. We see the same shift in the Business Intelligence industry as tools like SPSS (read: IBM Statistics) are no longer used to get the significant statistics needed and the ‘sellers’ of the story that the client wants told rely on tools like Q Software to tell the story that matches the need. The problem is that this story reflects what is offered and from that there is more than one identifier (weight being one) that the reflection is less accurate and often warped to fit the need of the receiver of these data files. Meaning that the actual meaning unlikely to be there, making a correct assessment not possible and any action based upon it, without scrutiny will come at a hefty price for the decision makers down the track.

So when we see “Canadian Mosque Shooter Suspect ‘Liked’ Israel Defense Forces, Marine LePen” we need to be cautious at best, at worst we are being told a fair bit of rubbish! Now we also get “Authorities claim that Alexander Bissonnette, a student at the city’s Laval University, perpetrated the attack, calling in from a bridge near the mosque to report himself“, which could be very true, but it also averts the first signs we see of ‘Lone Wolf‘, because a real lone wolf will go into the night if he or she is lucky without a trace and plans his/her next attack. This one attack person seems to be seeking the limelight as I personally see it. For what reason is at present unknown. Perhaps it is about fame, perhaps the evidence will find evidence of mental health issues. Time and the proper people will need to assess this. We see this in the picture of a tweet by @Rita_Katz when she states ‘making Jihadi ties unlikely‘, which could be true, however I got there via another route. What is interesting is that when we look at the Toronto Star we see “Rosalie Bussieres, 23, lives across the street. She told the Star her older brother was in school with Bissonnette. He was “very solitary” and “very antisocial,” said Bussieres. Bissonnette studied at the Université Laval, according to a statement released by the university late Monday. He was a student in the department of political science and anthropology, according to Jean-Claude Dufour, Dean of the Faculty of Agriculture and Food Sciences

This is interesting as those in political science tend to be decently social minded, so there is a lot more under the water than we think there is and the fact that Forward only gave us the likes, means that there is a part that they either ignored or overlooked. You see, what else did his Facebook account have to say?

The Toronto Star gives us a lot more “He was on both the Sainte-Foy and Université Laval chess club“, with Forward we got more on Rita Katz. “Rita Katz is the Executive Director and founder of the SITE Intelligence Group” is one, and the next part is the one we should consider: “the world’s leading non-governmental counterterrorism organization“, as well as “Ms. Katz has tracked and analyzed global terrorism and jihadi networks for nearly two decades, and is well-recognized as one of the most knowledgeable and reliable experts in the field“. Which makes me wonder why it is the Toronto Star who gives us the part I did not initially showed “with his twin brother, said Université Laval professor Jean Sévigny, who said he knew Bissonnette and his brother through the club“. So how come The Forward didn’t have the goods on that?

Yet they did give us “François Deschamps, member of Quebec’s Refugee Welcome Committee, told the La Presse newspaper that he recognized Bissonette because the man had often left hateful comments on the group’s page. “I flipped when I saw him,” he said. “We observe much of what the extreme right says and does. He’s made statements of that sort on our Facebook page. He also attacked women’s rights,” Deschamps recalled“. The full story is at http://forward.com/news/361614/canadian-mosque-shooter-suspect-liked-israel-defense-forces-marine-lepen/

So as we are invited to judge on likes, I see a hole of intelligence. How many friends? How many clubs? Was he linked to Chess groups? Was he linked to his Twin Brother, and was his twin brother on Facebook? There is no one mentioning whether the twin brother was reached and what he had to say (if he had been willing to talk), which he might not be willing to do and that is perfectly understandable. It is just such a weird experience to see a total lack of effort in that regard (especially by the press).

Forward is telling its readers a story, yet the Toronto Star (at https://www.thestar.com/news/canada/2017/01/30/six-dead-two-arrested-after-shooting-at-quebec-city-mosque.html) seems to offer a lot more. In that view ABC news in Australia blunders (as I personally see it) even more when we see (at http://www.abc.net.au/news/2017-01-31/quebec-city-mosque-shooting-lone-wolf-attack-student-charged/8225294), ‘Police charge ‘lone wolf’ student suspected of terrorist attack‘, so what evidence is there? What is the definition of a Lone Wolf? Perhaps we need to agree on the shifting sands and make sure it is sand and not quicksand. They both might contain the same 4 letters, but the experience will be mind-bogglingly different.

So as we now see that the US is using this attack to justify its actions, we need to take heed on the dangers we invite. The first is like the attack in Sydney, Australia at Martin Place, on December 15-16 2014. We again see a link to extremism that is incorrect and misleading. Yes, the act was extreme, but we have seen for decades on how mental health patients are very able to act in extreme ways. You only need to see the footage from Paris attacks to see how actions in places like Nairobi and Paris to clearly see that they are different from events in places like Martin Place and perhaps the Quebec Mosque.

We can argue on how correct the FBI setting is, yet it is an important one! “Terrorism is the unlawful use of force and violence against persons or property to intimidate or coerce a government, the civilian population, or any segment thereof, in furtherance of political or social objectives“. So what were the social and political objectives of Alexander Bissonnette?

There is a lot we don’t know and won’t know. Yet at present Forward is presenting the dangers that social media rely on, they rely on quick and classifiable actions and label them in the most general way possible. The dangers that we see in the Zuckerberg classification is that it relies on the quick acceptance of the ‘audience’ yet in the same way the danger is that the ‘like’ itself becomes a problem. You see, too many elements are about specifics and as we see less and less, we see that people in general will start to rely on an aggregation of ‘reportable elements’, not even on an aggregation of facts.

Heavy.com, another place that is not really a news site gives us a whole range of additional ‘facts’. They refer to Reuters, who reported (at http://www.reuters.com/article/us-canada-mosque-shooting-idUSKBN15E04S), where we get “Initially, the mosque president said five people were killed and a witness said up to three gunmen had fired on about 40 people inside the Quebec City Islamic Cultural Centre. Police said only two people were involved in the attack“, in that part the Lone Wolf no longer applies and it is either ‘lone Wolves’ or something else. Forward however gave us “Police investigating the shooting at a Quebec mosque that killed six have narrowed down their list of suspects to one man” Yet 5 hours after the initial message Reuters (at http://www.reuters.com/article/us-canada-mosque-shooting-toll-idUSKBN15E0F6) gives us “Police declined to discuss possible motives for the shooting at the Centre Culturel Islamique de Québec. They consider this a lone wolf situation,” a Canadian source familiar with the situation said“, which is a statement that should be under some scrutiny to say the least.

All this links to an event one year ago, which was covered in the Tech Times, where we see ‘Sheryl Sandberg Sees Facebook Likes As Powerful Weapon Against ISIS, Other Extremists‘ with the quote “Rather than scream and protest, they got 100,000 people to Like the page, who did not Like the page and put messages of tolerance on the page, so when you got to the page, it changed the content and what was a page filled with hatred and intolerance was then tolerance and messages of hope“. This is now a linked issue. You see the part ‘they got 100,000 people to Like the page, who did not Like the page‘, this implies that data was intervened with, so if that is happening, how reliable was the ‘like’ part in Forward.com?

The fact that papers all over the place are trying to ‘cash’ in on this by adding a page with ‘the latest facts‘ or ‘what we know at present‘, like The Globe and Mail, whilst showing an avalanche of news on the matter. Actually, the page The Globe and Mail brought was pretty good. It is Heavy.com who does something similar, yet at that point they move into the ‘5 things you need to know‘ mode and give us a stream of links. Links to classmates and how they thought. Yet, are these facts correct and complete? Heavy links to the Globe and Mail, and in addition gives us the part we needed to hear: “He also likes U.S. Senator John McCain, a moderate Republican who has opposed Trump on some issues, President George W. Bush, the Canadian New Democratic Party and late Canadian politician Jack Layton, who was a leader of the left-wing NDP, so the likes do not shed much light on Bissonnette’s beliefs“, Forward.com, and as such linked SITE Intelligence Group had nothing on any of that in the article. So anyone relying on Forward is now missing out of essential facts. In equal measure, the fact that many of these items are not voiced by other papers make the statements of Heavy.com equally an issue until confirmed.

And finally there is the impact of how the like was obtained. Plenty of sources started with a few ‘like to win’ campaigns. How many people have clicked on a like and forgot about doing so? Yet in this light, the ‘like’ is implied to have a much larger impact, much larger than the user considers or even comprehends. The places using those likes for telling a story have left that concept behind, giving us unclean and incorrect data, which now implies that any conclusion based on it is pretty much useless.

Be aware, I am not stating, or accusing these posters of fake news, yet there is the option that some will see it as such. As I stated at the beginning regarding Forward.com, their origin goes back to 1897, which means that they have been around for some time. So why were so many facts missed and why did Forward link this suspect to both the Israel Defense Forces and Marine LePen, especially in light of what others reported?

What is not related to the Facebook side is the news that the initial news of two shooters (up to three) is now reduced to just the one. When a witness states up to three, there is a clarity to assume (to some degree) that there was more than one shooter (which is a speculation from my side). So what happened to the second one? Just be aware that there might just have been one shooter, yet the documentation we are seeing implies more than one.

So how is this a Zuckerberg thing?

Well, apart from him inventing Facebook and bringing about the evolution of Social media, his ‘like’ is almost like his ‘poke’, they are Social media tools, yet the value the users tend to give it is different, it is even debatable whether the users at large could ever agree on the usage of it, making it a transient value. A shifted number whilst the contemplators cannot agree how the value is to be used, so the usage of ‘like’ in the way it was used in by the press becomes a debate as well. Because what we like implies where we are. That is not a given, even better it is incomplete. You see, you can state your like, but as you cannot state a dislike, we end up having no real comparison. It is the old debate of Yes and No dichotomies, if you did not say ‘yes’, there is no validity that you stated ‘no’, because it might have been overlooked, or it was the fourth option in a list of three. There is a decent abundance of reasons to take that point of view.

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Let me show this in another way. The Fox poll of the Refugee Ban (see image). We see the full story at http://insider.foxnews.com/2017/01/29/poll-nearly-half-america-voters-support-trumps-immigration-order, but what we do not see are the specifics on what would have given this value. You see, we do not know the number of responses, where it was done and when it was done. It is at https://poll.qu.edu/ that we learn parts of the facts, “From January 5 – 9, Quinnipiac University surveyed 899 voters nationwide with a margin of error of +/- 3.3 percentage points“, can anyone explain to me how Fox was so stupid to use a base of 899 to set a national value? Doesn’t the United States have around 320 million people? And as we realise that there 50 states, how can 18 people be significant on a view in state, and this is before we consider whether the use of gender was normalised, because men and women tend to feel different on emotional issues and is there is one element in abundance on issues concerning refugees it will be emotion.

 

So in all this, we see recurring waves of generalisation and trivialisation. Mark Zuckerberg is not to blame, but he is a factor. In addition there is an overwhelming lack in educating its customer base (by both Fox and Facebook), so we need to consider the dangers and well as the irrelevance of these ‘revelations‘. It is in this scope and in the application as seen used where classification becomes dangerous and a danger, because how will the people around a person react when they see that this person likes something people find offensive (and that is when we keep it to simple things like actors, actresses and politicians)? This will impact on the like as there will be peer pressure, so how can this Zuckerberg element be undermined? That is the actual question!

Is it as simple as condemning the press for using the fact? Is it as simple as giving out complete information? The Zuckerberg Classifications are here to stay, there is nothing against it and the fact that they are is in no way negative, but the usage of it leaves a lot to be desired and as such it is a misleading one, other than ‘this person clicked on the like button of this page, for reasons unknown’, giving it any more value is as meaningless as setting the national acceptance of a refugee ban based on 899 unquantifiable votes which represents at best 0.00028% of the United States population. If any vote was incorrectly vetted, the number will go down fast making the poll even more useless.

 

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