Tag Archives: IBM

The size and shape of a stage

Yes that is at times what we face and it was weirdly enough Yahoo News that got me there. Their article ‘Biden’s Saudi Arabia trip denounced as ‘frightening and enraging’ by dissidents’ (at https://au.news.yahoo.com/bidens-saudi-arabia-trip-denounced-as-frightening-and-enraging-by-dissidents-140526416.html), and yet the small part ignored is that a dissident is a person who opposes official policy. So as the US is trying to make nice with the people they need, they are hindered by the people they do not need. So when we see “the street was in front of the Saudi Embassy, and its new name was Jamal Khashoggi Way.” So in all this, how much hay is being made by a nation (Brazil) where 100% more journalists were murdered in the last week? There is a lack of the 78 million articles, a lack of some CIA report (via the UN) that it is highly likely, there is a need to paint one person white, the other person black and hoping that no one will notice that Al Jolson was not African American. That is a stage we see, that is a stage people play for and we are caught in the middle. You see, the report was dubious in a few ways. It does not make the Kingdom of Saudi Arabia innocent, but it clearly shows that Crown Prince Mohammed bin Salman Al Saud is not guilty. And this all takes a harder sharp turn because the person no one (well almost no one) gives a hoot about was a columnist for the Washington Post. And the setting merely escalates from there.  

So as we see the pressing need for the US to postpone its dollar default for as much as possible, it needs business with the KSA (it is close to the only one who can afford this), they need the oil from them to be cheaper, because the US does not have enough and they all need it yesterday and the people who opposed official policy are trying to make that impossible. 

I have nothing against dissidents, some are validly so, some are to make a quick buck and get out of the mess they were in. That first group needs consideration, yet beyond them getting out they need to realise that if the dollar defaults they could end up back in Riyadh and how will they fare then? So now we get Bethany al-Haidari of the Human Rights Foundation, who gives us “Now she is worried that Biden will be sending to authoritarians around the world the message that political expediency trumps core conviction. And while that may always be the case in the world of realpolitik, the images sure to emanate from Riyadh will starkly contrast the divide between American values and practices.” It is a valid point, yet the validity is under fire from the setting of values and practices where social commitments have lost to the profits of big business. And the US government is not innocent here either. I spoke out about the essential overhaul of tax laws 24 years ago, they all called me crazy, it would sort itself out. And now? The US national debt has surpassed the $30,500,000,000,000 They are now well over $5,000,000,000,000 past the point of no return. At this point they need to reduce debt by $500,000,000,000 per year and it would still take 3 generations for the debt to become manageable. What do you think will go out the window first? Values or practices? A setting where the larger gain for the US will be Elon Musk, they know it and that is why they hate him. Mobile and energy power in the hands of one man, one man who is seemingly a lot more clever than Bill Gates and Larry Ellison combined and one generation later.  The politicians are scared, they opened a door they refused to close and now they are setting down with a mess all over the place, because they could not adhere to values and they are left with the practices that re out there at tax laws that are still unadjusted. 

The USA is about to become a mess for well over two generations and the media is silent, because they want their digital dollars, it is all they have left and it does not adhere to values, merely to the painting of flames and flaming targets. Elon Musk can wait until desperation takes over, Google, Amazon and IBM can wait and over that time Microsoft will merely become more desperate to spin their failures. Big tech in a world that merely adheres to the practices that they can adhere to for their board members and share holders. That is the world that needs to appease  to either Bethany al-Haidari or Crown Prince Mohammed bin Salman Al Saud. I reckon that the Bethany al-Haidari in this world are figuring out that they will be getting the short end of the stick, one that was handed to big business, not merely big tech. And Biden might be the last president before the Dollar buckles completely and the US becomes a third world nation. 

Are you depressed yet? 

Good, you need to see what is coming and for the longest of times, even as the media is trying to spin that all is well, all is not well and all is getting worse. As I stated, I do not give one hoot. It was clear to me when I saw the UN report that this was a hack job, that this was a well articulated magician’s trick and in the end how much visibility did we see on the 42 murdered journalists in Brazil? Journalists, not some columnist. And that is before we realise that Turkey has it own skeletons in their closet and when that gets out in the open we see the media is not indifferent, it is and has been actively hostile towards the Kingdom of Saudi Arabia, as such the Kingdom of Saudi Arabia can take its time and wait and watch the US go under one step at a time and at present quicker than several months ago. That is the reality, that is the impact of what some call realpolitik. It sounds nice on paper, but realpolitik is all about the practices, especially those who bring profit, values be damned. But the people who are lulled to sleep will see and face that part soon enough. 

So consider what you read and do your own research, do not take my word as gospel. I try to be as honest as possible, but I too adhere to practice more than value. I accept values and I admire those fighting for values, but in a place with 30 trillion in debt values will not last long, because every politician will see revenue as for the good of all and in that world people like Elon Musk are the options of tomorrow and no one has a better plan, because when that was an option the flaccid politicians saw it was easier to call me (and others) crazy and not in touch with reality, and that was not that long ago, these same people will now hide behind “It is difficult, it is a complex situation”, you tell me how I could see what was coming and I do not have an economy degree. I have three degrees, none in economy.

Enjoy your Friday and try to have a little fun.

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Losers will be losers

That is the start of a weird trip. When you see winners, you will think of names like IBM and Microsoft. IBM I will leave alone, they have their own setting, one that does not sit well with me. That is their right and that does not make them a loser. They gave the world the Quantum computer, in 2019 IBM unveiled IBM Quantum System One, the world’s first integrated quantum computing system. That is the mark of a winner, something never seen before. IBM did it before, IBM will do it again. For me IBM does not seem the place to me and to them I am not the kind of person they desire. A mutual disinterest. This is fine, at some point one gives, the other one takes and vice versa. Microsoft became a loser, trying to protect themselves with spin after spin, yet the evidence is out there. Their ‘Tablet’ even with a keyboard never got close to what Apple had. Their  gaming solutions remained lagging behind Sony and Nintendo, what was the number 2 system became the number three system and will move to positions 4 and 5 soon enough. And then there was the web, Microsoft strong part, the web, their feigned strength. Surpassed by Amazon and his AWS until Microsoft became a no one. In my old mind Amazon should never have gotten that far, Microsoft dropped ball after ball and now Amazon leads that way, the way of the cloud and they are not done yet. But there is more. And this is why the path you were on was taken.

Elon Musk
Some call him (bad things), some see him as the second coming, some see him as a Midas in disguise, some see him as the next Steve Jobs. I see him as a Steve Midas. Like Steve Jobs he sees potential, he sees where the good stuff is and like Midas he turns that to gold. He will have successes and he will see failures. But overall there will be a lot more good then the other stuff. The mark of a winner. 

So when we see the news (at https://www.abc.net.au/news/2022-06-17/elon-musk-sued-for-367-billion-over-dogecoin-support/101162898) with the headline ‘Elon Musk sued by investor for $367 billion over ‘Dogecoin Crypto Pyramid Scheme’’ there are more papers all saying the same thing. The setting is “Keith Johnson, who says he lost money after investing in dogecoin, described himself as an “American citizen who was defrauded” by what he called a “Dogecoin Crypto Pyramid Scheme.”” You know what is weird? The way the media is milking it and protecting Keith Johnson. I have not seen ONE article telling us clearly who this Keith Johnson is. We merely get “Keith Johnson had claimed after losing all his money that “he was an American citizen defrauded by a Dogecoin Crypto Pyramid Scheme”” The media never got to the juice and they aren’t willing. It is so much more sexy to see Elon Musk bleed.

1. How much did Keith Johnson lose?
2. What evidence of a Ponzi scheme is there?
3. Who selected him as the spokesperson who lost money?

Not one media (I looked at dozens) give us these questions, the media is playing dumb, deaf and stupid all at the same time. It is the most vulgar of discriminations, they merely dislike Elon Musk.

Could this Johnson be correct? Well that is not impossible, but the FTC and all other kinds of institutions never raised that issue. And in all this, how much money did Elon Musk lose? The media did not mention that either did they? Perhaps he lost nothing, perhaps he made money by getting out in time and that is the stage of an investor. Invest, make money and cut your losses when it goes the wrong way. Crypto currency is one of the most volatile and most dangerous settings. People have asked me should they invest. I have always been clear. If you cannot afford to lose 100%, do not put it there. And this Johnson, or was it Keith Dick? Where did he invest in and how much did he exactly invest? What is his portfolio? The media is not giving us anything, are they?

The Dogecoin was at the maximum over the last 5 years $0.36, it fell to $0.078 today. The Bitcoin went from $82,556 to $27,684. Did anyone consider that the collapse of the Bitcoin would have fuelled fear in the Dogecoin too? Interesting that the media avoided that little hike. Then there is the stage that a loss of $55000 per coin beats the loss of $0.29 cents. But that might merely be me and all these parts have absolutely no setting towards the accusation of a Ponzi scheme. The setting of Keith Johnson seeking a limelight whore (as I personally see it) is staggering. He might be seeking the optimistic vagina (the vagina is always half full) with some participants. And the media is letting this happen. It is their digital currency, their clicks and they found the tool, the fact that  lot of them do not like Elon Musk is merely the icing on the cake. Yet when the scrolls unfold, when the truth and the facts come out, what excuse will the media give us? I see it as just another case of the media becoming obsolete. And as we see Elon Musk yet again being used, consider that he is the one creating a solution to houses having power, houses having electricity. In what universe did Keith Johnson amount to anything? He might have, but then the media did not inform us, did they?

So whilst we see the winners being under attack by losers who had no consideration of markets, of dangers and of dimensionality and there we see Keith Johnson and Microsoft align, one spins for as long as they can, hoping to find innovation, one spins a court case so that he can spin the fact that he never was anyone into a ‘fake champion of the people’. I see it as fake as he was self appointed, we see no evidence that he was ever anyone, the media seemingly has nothing. Do they?

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Is it IP? Is it not?

Introduction
This is a story in parts, so lets begin with the introduction. In the old days (90’s) a company named SPSS (now part of IBM) came with a product called Answertree. It set the premise that Direct Marketing companies could either mail more or mail more clever. Th program allowed for the second part. So normally to get 15% more, you would have to mail 25% more, yet what happens when you get that result mailing 10% less? The system allowed for looking at the population you had, the population that responded and the two allowed you to see a tree, a tree with branches and connections. Soon you would see where to prune the tree, the parts that were not worth the squeeze wee pruned away and as you continue to prune this tree, you got a decent set of elements that were profitable. You learned that some elements are essential and others were not, you had a set of parameters to work with and in the old days you had 3.2% response, you got a new set where you only set out a mailing that was 80% of the first size and now you had a 6.8% response, it as clever mailing.

This reflects on Netflix and their ‘Netflix To Spend $17B On Content In 2021’, so what will they do in 2022, in 2023? That is the setting and there we get a new stage. What can be reused and what needs a rewrite, two settings that are still a lot cheaper than creating from scratch.

Prologue
Today I was thinking of an old hero. A Dutch actor named Joop Doderer. Those from my generation and the previous generation will all know him if they spend months in the Netherlands between 1955 and 1975. Joop gave view to the vagrant ‘Swiebertje’ and in those years there was not a Dutch person who did not know that name, a branding that could now not be matched by the Game of Thrones. As such I kept eyes on his work and knowing he was in something always brought a smile to my face. That is until today when I learned that there was one movie I actually never saw. In it were also Derek Jacobi, John Gielgud, and Richard Attenborough so several reasons to know this movie, and I missed it. It was The Human Factor (1979), the story was by Graham Greene all good reasons, and that is one side.

The next part is the view on intelligence. You see in this day and age there is practically no difference between state players and corporate players. Do you think that a fictive player like Zoogle will rely on the FBI to keep their AI safe? 

Business Intelligence is no longer simple data analyses, it has not been that for years. Now we get 

1. planning, 
2. identifying decision makers’s intelligence needs, 
3. collecting and analysing information, 
4. disseminating intelligence products and services, 
5. evaluating intelligence activities, 
6. promoting intelligence services among a client base,
7. additional industry-specific issues. 

Competitive Intelligence Division members concentrate on developing their competitive intelligence skills to assist them in functioning more effectively as intelligence professionals within their respective organisations. Combine these two elements and you could have the making of one hell of a killer thriller. You see we know that places have traitors, and nationally seen it is to black and white. I know as an Australian I am still bound to an oath to the Dutch Royal family, this oath stays in place until the day I die. As such I have no issues (and never had any) regarding the execution of a traitor. And there is a part I left out, you see, the Traitor Manning did something far worse, I saw it and some others saw it, but the bulk missed it, and that is good, because it links to all this.

Yet in the corporate stage this is a lot more grey, there is no white which is merely less dark grey and black which is merely less light grey and at that point the story could go in all kinds of directions. The good part is that the foundation written by Graham Greene is top notch and that quality of material should not be left to waste. 

Part 2
This is not directly related. I was watching  remake of the Creedence Clearwater Revival hit ‘Have You Ever Seen the Rain’. In it I saw Jack Quaid (the dude from the Boys) and his love interest Erin Moriarty, so I looked up what I could in case the hit was connected to season 3 somehow (it is not). I also learned that his dad was the Astronaut wannabe Dennis Quaid from the movie InnerSpace. You know the movie where he tries to get to the girlfriend of Martin Short (Meg Ryan). OK, I took some creative liberties here, but lets be honest, Jack could have been the son from that pilot from Independence day named Randy Quaid. But he is not and these elements all play because I suddenly remembered another gem by daddy Quaid. It was D.O.A. I never saw the original so this was what I had and consider that story, same premise but the poisoning is clear and in the beginning, and Jack needs to find out who robbed the IP of a place like Zoogle before the toxins overwhelm him (they all think he did it). As such we see a steeple chase of events where we see more grades of grey and in the end as he dies, we see that it was his lady who switches the ring with a duplicate and walks off towards the competition. Under the ember was a reflective side making a minuscule chip invisible and the chip fits into a holder showing billions in IP, and the two movies are connected by a hand with one small element (like a pearl bracelet) which we do not see until the final moment in movie two. Two good movies that become great as each population will entice each other to see the other movie. So each movie is no longer seen a X and Y but as 2*(X+Y), a nice little bonus is it not?

And it seems like the players in stream land are not seeing that, they are not seeing the benefit of remaking a good movie (regardless of revenue) and remastering it to the setting we see today, the corporations are all in their own right governments and we all seem to dance around that. Oh and there is a reason for the prune story, but that is something you will have to work out, life is just not rewarding without a decent challenge.

It bears thinking, does it not?

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Useful unregistered IP

This is the stage I (and others) are at times set to. You see, I needed an alternative to keeping my IP in house, in house is data at rest and people will get to it, large companies have no scruples when it comes to profit and some are a lot more desperate than others. So I had to create a place where no one would look and I went to a place where EVERYONE looked. The safest place is often underfoot. This is not a place I created, someone created this setting for me. If I was a betting man, I would think it was the Russian Mafia and one of them was a photographing enthusiast. 

He (or she) was good enough to have it on the dark web under the eyes of the NSA for a long time. In the end I have no knowledge if he ever got caught, but the idea was really good, and I stumbled upon it by pure accident. That person, or someone connected to him made the error of placing the photoshop PSD online. If it had been a JPG file, I would never have been the wiser. But it was a photo of the Kremlin. I was looking for a different building and no matter how you set it, the Kremlin is a beautiful building, as is the grand mosque of Riyadh. It does not take an architect to admire the beauty of a building. One does not need to be from San Francisco to admire the Transamerica Pyramid. So there I was looking at the Kremlin in Photoshop. And I suddenly noticed something, in JPG I would have missed it. There was a second magenta level. One was #FF00FF, the second one was #FF02FF and that layer had morse code. 

Now consider a photo, 6720 × 4480 and morse is merely one pixel high. I can easily hide 60 lines in there without anything or anyone picking it up, the eyes cannot differentiate a pixel that is #ff02FF instead of #FF00FF, and if you have two layers. One in Magenta, One is Cyan #02FFFF added to #00FFFF and they end up in a JPG, you have a novel way of hiding a text, especially when it is morse and especially if the only way is to merge #FF02FF and #02FFFF into a combined layer. Consider that and consider

“.. -.     ….. –.     – …. . .-. .     .- .-. .     – .– —     -.. .. — . -. … .. — -. …     – …. .- –     .- .-. .     .. –. -. — .-. . -.. –..–     — . .-. . .-.. -.–     -… . -.-. .- ..- … .     – …. .     – . .-.. . -.-. — —     -.-. — — .–. .- -. .. . …     .. –. -. — .-. .     – …. .     -. . . -..     — ..-.     – …. .     -.-. — -. … ..- — . .-. … .-.-.-“, now consider that this line is one pixel high, I could add 120 lines on each picture and I am smart enough to only place the JPG in a place where 27,000,000 people roam, over all the boards, 3 sets of 4 dozen pictures does not even raise an eyebrow and as the images are not upsetting anyone, no one cares. I never uploaded them from anywhere I worked or lived. So good luck finding them, but on July 30th those images get a reduced limelight and that is the start of a race where some Americans are not invited. They had their chance and now lets see how some treat free IP, will they adhere and respect the consumer or will they make the same mistake? 

It was my way out, live or die, my IP will survive and it optionally will land in hands willing to keep the options open. Others had their options and were willing to make the bet that they could outthink me. But when you see where they would not look, because the margins were expected to remain low, how does that make them worthy of billions? You see, when you’ve never had that, you will never miss it and like others I have pride and I have ego and I find Microsoft unworthy, especially after they betrayed the gaming community (as I personally see it) after they got whipped by Nintendo in gaming (Nintendo Switch) after they got handed their guts with the Surface (Apple iPad) and soon after Adobe slaps them silly and take away their Powerpoint market. After Amazon removes their cloud presence in business and gaming. Why should they be allowed to live longer? They failed in 4 markets, isn’t that enough to ignore them?

Now I am making sure that they cannot claim any of my IP as I set it to an encrypted setting on the internet. And without those logs they remain clueless. I might never be rich, but I’ll have the last laugh and if Amazon catches on what Microsoft missed in META, they will be reduced to a third world IT company that will leave the top 10 of wealth players before 2030. There is only so much failure that they can adjust for, and we get it things go wrong “Uninstall Windows 11 KB5012643 if it crashes your apps”, I personally reckon that proper testing might have prevented a lot, but that might merely be me. We need to consider what we do and even as the US department of Defense trusts them, it does not mean that we need to make that same mistake. In all this, the useful unregistered IP was a way to keep my IP free from certain hassle and it was needed, especially as I find that time is running out and as more and more companies are getting weirdly nervous and greed driven to obtain more and more revenue. Microsoft is not alone, but it is the most visible one, partly due to all the corrections that Microsoft marketing needs to make on a global setting. So I rely on unregistered IP to keep mine decently safe and it is underfoot of a few players who never considered to look where everyone else was looking, they only needed the right pair of shades to see what needed to be seen. Are you catching on yet?

We need to change the way we think, or we become truly lost.

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Search towards exhaustion

We all have that at times. We all have the trap in front of us, but we are in some delusional state that w can avoid it. And I am no different. I am just as flawed as those around me. Even as I am sitting on billions, I would rather give it away to China than to have some deceptive fuck with fake promises from the US come to me with the promise that they will look after me if I only hand over the IP. I fell for that in the 90’s, I will not do that again and I would rather give it away to their enemies than to caress their friends in some fake agreement. There is a second side to that. I am still looking, not for the money making IP, but for true new IP, something that had not been seen before. To be the true inventor, the true storyteller, to be unique. We all have that and we all fall for the same trap. We are not unique snowflakes. We are merely ants looking for individuality. It is within us all and I am no different. The difference is that I am clearly aware that I do not matter, and I am willing to screw over those who do believe that they are more than they are. So I set up the traps in 4Chan, I set up the IP in a stage that the really clever could find, to make a funny, I was merely a matter of hue. And I was a little more clever than that. It has two make contacts and two break contacts. I can forward it via one, and the other will autoforward it unless I do something. So the new timeline was set. If I do nothing, the 4chan gets a small boost of 4 dozen photographs, the hue riddle within and if I do not reset the timeline, it goes public 31st of July. 

Yet that is merely one stage. I have been contemplating the Hybrid setting. I wrote about it before. We think of Meta as one new place, but it is not. You see Adobe has an advantage, Their objects have a geo marker, now if they add the second marker (the one where the business really resides) we get a new set of markers. This need will be clear when Hybrid technology becomes a reality. It is not hard, it is the setting where one display gives us the real view, with the internet, the second display gives the person the meta view, where ever he (or she) is. It is an important stage and it is already possible, most gaming PC’s have the ability. What is required is a new operating system, or better stated an enhanced one. I do not think that Microsoft with all the attached junk is a solution, but in a pinch it will do. I reckon that Apple has an advantage, yet the stronger systems will be the Linux stations with double vision, normal and Meta. Hybrid 2.0 will show which player is the strongest. Yet it is not the setting I am looking towards. You see, Hybrid will call for new metrics, metrics that has the normal space and meta space in mind, there will be a new category of statistics and new ways of measurements. I believe that it comes with an evolution towards T-Tests and Anova. You see there are meta points where people will gather, there will be Sony places, Amazon places, Oracle places, IBM places and more. But the third party players ant to be as close as possible with their meta space to the big bird they service. So There will be a closeness between Google and Apple, yet there will also be other players who want to be ‘in view of’ the largest players. Even as Meta is visual, not all is covered. But it will result in new statistics and new ways of measuring business. Even as the value of land is open, that will change and the early bird that can place it business will have an advantage. In Hybrid we will see a new version of real estate, real estate that is selling real places but in Meta they can be anywhere and that is one solution I saw coming, but it goes further then that, advertisement will take a different turn and that is what I saw coming two years ago. Saudi Arabia’s Neom alerted me to that and I prepared to this, but now I learn that the idea goes beyond that and when Hybrid becomes a reality I will have a few more advantages on my lines. 

Yet that is not the part I am writing about now. I reckon that with Hybrid and Meta we will see see a new class of statistics and it gives a much larger plus towards places like Geospatial Intelligence Pty Ltd and any serious GEOINT endeavour, because this is a business that will be worth billions and they already have most of the needed parts, well not the Hybrid part, but they have enough time to prepare. It is the new metrics that will give a much larger advantage to these GEOINT players and there is a stage where we see new statistics, new numbers and altered usage of something like a T-Test. I cannot say how to use it yet, but the idea is forming in my mind and when it comes out there will be a rush to be able to mine these numbers. Adobe can hand it to their designers and anyone who creates a meta object will have to fill two places and that is the start of new business. GEOINT will become some form of METAINT. How will it evolve? I cannot tell, it is too early for that, but I believe that dat analyses will take a turn into new realms and it will have much larger implications than anyone can fathom at present. I cannot tell you where it will end, because that means I mastered it, no one has mastered that and anyone making that claim is lying to you. 

There is much more that I cannot see yet and as we learn more about META we can consider more, but it is an exhausting trip because you will have to adjust that view daily and you cannot rely on what is, you can merely document all the issues of what is and consider about what could be. That is as good as it gets, but there are of course settings that are close to what is now and that is where I saw Real estate go and that is where I saw one IP part that could Amazon optionally (optionally being to operative word) bring in the billions. A market never considered and it is there for the taking, but there is a risk, there always is, but in this case there are a few sides I cannot predict, but Amazon has the inside track and it is a good place to be in I reckon. Three stages where Microsoft has no value (I love it). Google has an option there too, but not as strong as Amazon and their risk might be slightly larger. I cannot see or predict how much larger. 

No matter how I twist or turn, it is a mind-race and mine is getting tired, it is racing towards exhaustion, just like anyone else’s mind would be. But at least I am contemplating and I am doing that today whilst listening to Jeff Wayne’s War of the World. Listening to the narration of Richard Burton. There is a certain symmetry there as that piece of music is what gave me the idea for the Third bundle of IP in the first place. 

I will let you work out the hints in this by yourself. Enjoy!

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Web Web Web

My mind has been pounding on some new IP. Not really IP, more of a concept on what Ould become great IP. Yet will it be mine? I doubt it, there are plenty of takers, but for some reason I believe that Adobe has the inside track here. Whilst players like Microsoft make all the spin, make all the presentations, they deliver too little. Whilst they are all about Office365, we see a collection of bugs that still have not been resolved. And as they grow their product they also grow the traps and the pitfalls. 

So as we see (or recall) “The bug in Exchange Online, part of the Office 365 suite, could be exploited to gain “access to millions of corporate email accounts”, said Steven Seeley of the Qihoo 360 Vulcan Team in a blog post published yesterday (January 12 2021).” It would be come time before we could see “The Exchange Server flaw is one of 55 vulnerabilities fixed in Microsoft’s Patch Tuesday update. Microsoft is urging administrators to apply patches for a remote code execution vulnerability in Exchange Server, which is being exploited in the wild. (Nov 2021)” as I personally see it, Microsoft is digging its grave deeper and deeper, all whilst complaining to Congress about anti competition issues. How about fixing your bloody program? Optionally in less time it take a woman to get fucked, get pregnant and deliver a baby? Rude? You ain’t seen nothing yet! Microsoft complains wherever it can, against Apple, against Google and it takes over 36 weeks to get the Exchange flaw seemingly under control. I used seemingly as we also got this year ‘Microsoft kicks off 2022 with email blocking Exchange bug’ with the added “A coding mistake after a January 1 auto-update is causing the FIP-FS anti-malware service to crash with the 0x80004005 error code when it encounters 2022 dates

Apart from the idea that kicking Microsoft should be regarded as a civil service there is actually a bigger fish to fry. 

The who now?
You see this is in part about Web3, it was one of the stopping points that my mind entertained towards some of the software that I saw in ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/), I gave additional views in ‘The hardware perimeter’ (at https://lawlordtobe.com/2022/02/25/the-hardware-perimeter/). I still believe that in some respects Adobe might become the salvation. In 15 years of Adobe I have crashed less than half a dozen times, Adobe, or as I tend to call them (with a giggle) Macromedia Plus. You see, Adobe is a union (OK, they bought the other place) of Adobe and Macromedia. You might think that this is not a big deal, but it is. The union of two great innovators in their field. I truly wonder if Microsoft understands what an actual innovator is, they spun it so often in so many area’s that I truly believe they forgot what true innovation is. But consider Adobe and Apple, what if Adobe gets the sources of Pages, Numbers and Keynote? They would be close to ready. They still need a good database to stage the next scene but there are all kinds of solutions in that direction. 

The hardest part (for them) would be the web in a web stage.
This is not some fictive side, it will be the connection side of collections of blockchains (finance, documentation, hardware foundations and document tallies. The example you saw earlier is something I saw somewhere and it fitted the bill as closely as I envision it (I do not have the right software to make my own) that might get the closest to what is required, as well as a new need for checking the integrity of blockchain based connections. The need to check the integrity becomes overwhelmingly essential and when it comes to integrity checking, there is every indication that Microsoft is not really on board with that need, or its board of directors might be filtering out anything negative until AFTER it launches. In that setting a player like Adobe (or Google) is a much safer bet and that matters.

You see, I saw as early as 2009 that the borders between hardware and software were overlapping in some grey area. The initial stage of brand of hardware would be overshadowed by the software controlling it and there is the rub, the court cases where we get some version of ‘She said versus She said’ will overwhelm courts and the law is nowhere near ready on such cases, because the rules of evidence are not ready to process what gets to court. You see, to some extent Web3 might be a solution, the blockchain need will govern the desire, but there is also the larger case. We are given settings like “the idea of decentralisation” as well as “a possible solution to concerns about the over-centralisation”, but the borders of what we see to what is centralisation and decentralisation is becoming blurry. We see voices like Kevin Werbach, author of The Blockchain and the New Architecture of Trust making mentions on the lack of decentralisation, some give us issues on scalability. But what is scalability? It is a serious question. You see Microsoft, Google and Apple have their own ’version’ on what constitutes scalability, but always towards THEIR OWN design and I get it, that is one point of view, but when did you see a clear presentation where the CONSUMER is shown a presentation to see scalability towards their organisation and another organisation? An accountant compared to KPMG? A consultant compared to Deloitte? You think it does not matter but it does and the cloud brought it a lot closer than anyone realises. The booklet version is “scaling is the process of adding or removing compute, storage, and network services to meet the demands a workload makes for resources in order to maintain availability and performance as utilisation increases”, but as I tend to say, cloud computing is computing on someone else’s server. The term of scalability ‘adjusted’ from home processing to cloud processing. It is there that you see the larger stage of bilateral processing. The workstation (like I described earlier) with a thick client and local stages, often connected with a secure server that protects its settings and a cloud environment. A sort of 2 stage security in place and that is the larger danger. Microsoft (et al) want you to trust them, all whilst they screwed up your life with 36 weeks+ Exchange online dangers and they cannot change, they are too much involved with their board of directors and THEIR needs of the story as it needs to be. And as I rudely stated at the beginning with every chance of getting screwed over and their ‘spin’ impregnating you, but the turnaround? There is none! And what do you think their liability is when you see that your IP is gone? So whilst the news gives you “Vulnerabilities are being exploited by Hafnium”, how long until a message from the cloud provider is given to you that due to configuration errors detected we do not consider any liability against us to be valid? And let’s be clear, Microsoft Office is Exchange, Word, Excel, Powerpoint and Access. They have had 25 years to clean it up, but the waves of iterations (new options) have given rise to issue after issue. Is it such a surprise that this stage might start flowing towards a player like Adobe who will add a near universe of new options and all that arranged in some next generation skin that incorporates some version of Web3? 

There are other players (Amazon, IBM) but in what I saw in ‘Pristine and weird’ Adobe fits the bill better and more complete. Even as I saw additional parts, I saw a stage where hardware is more interchangeable with software and Adobe has proven the field there. You see, as hardware from Cisco, Dell, Huawei and Juniper become more generic, software will have a much larger impact and the hardware will merely open doors to WHAT is possible and how fast the new options could be. A different setting but not merely due to the cloud, but because the one man show technologies are on the way out, pretty much like Microsoft already is. A stage that has now become too unreliable to consider trusting. And where will Apple and Google be? Apple will most likely have a larger niche, Google has been accomodating on several levels, so they both have larger fields and for them it matters in the long run. Other players will need to push for their niche, a cooperative niche or they will become obsolete, almost as much as Microsoft soon will be. But that is merely my point of view on the matter and my point of view on where we are going. Feel free to oppose my side, but do not forget to check all the facts, for now they are on my side of the equation.

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The hardware perimeter

It started yesterday, I wrote about it in the article ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/). My mind started to pound on that again today, but this time it wasn’t a dream. I was pondering a few hardware sides. You see, the software thoughts (now filed away for Adobe eyes only) are one thing and I am not going on about it, just to avoid giving Microsoft good ideas, they can pay for those (and through the nose). It is the hardware. The display a Sony display (could be something else). The PC on the stand is something I found hours later. It was a lot like the OptiPlex 3090 Ultra Desktop. But there was more to it. It connected directly to the telephone and internet. More importantly there seemed to be a smooth interaction of both, phone calls could be registered and more important could be created as a new blockchain or added to a blockchain. Like the PC was registered with Processor to a blockchain, as was the location of the PC. The PC has 256GB DDR5 RAM, had a 2TB SSD and was running something I had not seen before. It was not Windows or MAC. A setting where we see PC’s having forensically secure connections. And these systems went to the cloud as well kept a connection to the local server. Blockchains kept a track of all that needed to be kept. Who created the document, who called who and so on, kept in files and logs. I reckon that will be the future of office requirements, but not a normal office. High end offices like law firms and accountants would use these cloud driven systems so that they could show what was done, when it was done and where it was done. The last part is one most tend to forget, but anyone who served in technical support on a larger scale can tell you that WHERE information comes from is rather important, more important than most realise, as such blockchains can be useful in many ways. Even now some are in denial, but 5G will force the need of a larger comprehension of the Byzantine fault to the front of many international players and the need for forensic records will then be pushed to the front. To get such a system there will be many contenders and those who can link together will become the system of choice, the old 90’s setting with DELL, ASUS and IBM is over, if they cannot work together they will end up being cast out. As such Dell and ASUS will have an edge, but IBM has plenty to offer too, especially with the cloud they have. This field will be rich of options soon enough, it will drive companies into larger fields and larger updates, yet the stage is not completely shaped and as nations become completely 5G, that need grows more and more. The stage of PwC with its Tesco failings are over. There will be a setting and those who cannot produce these blockchain references will end up becoming redundant. I do not believe it will be soon, but we will see such setting rise more and more from 2024 onwards. The hardware perimeter will shift and it will shift not fast, but it will shift more drastic than ever before. And governments will push for it, their budgets have become that volatile. We have seen all kinds of optional evidence in the last three months alone and it will only get worse, so the drastic shift seems clear, but that is based on views and there is a stage of presumption there. We can enforce the educated guess, we can deny it or we can prepare for it. Whatever you do, when it does come, there will not be some 3-5 year option, it will hit, it will hit hard and it will hit everywhere. That is what I speculate and it is speculation. 

But see the news today and the shifts we see are all staging change, change in every direction everywhere and the cry for larger blockchain implementations will start sooner, just how soon remains the question. 

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See for creativity

It makes sense, it really does and it all started this morning when I was confronted with an article (at https://www.cbc.ca/radio/spark/search-engines-try-to-rival-google-by-offering-fewer-ads-more-privacy-1.6286925), the CBC is giving you all ‘Search engines try to rival Google by offering fewer ads, more privacy’, yes that is one approach, but that is the iterative approach, it comes from ‘What else can we do with this?’ And that leads nowhere, it will not lead to true innovation. True innovation is different, it goes where no one has gone before. To give you 5 examples lets take you on a little trip this morning.

F is for Facebook
Yes, there is Facebook muddying right along, having a new setting soon enough coming from Mark the Meta man Zuckerberg, it is a natural station forward and as others are all about dangers and all about warnings, the story behind them is fear, they never saw that this was coming (which is fair enough) and they are afraid to miss out twice in the digital environment. I for one saw the massive potential that TRUE Social Media could have. There is Cocoon (at https://techcrunch.com/2019/11/26/cocoons-social-app-for-close-friends-gets-vc-backing-to-chase-paths-dream/) which refers to a private social media, for your friends and family. They can take it a whole level further, but it seems that the people at Amazon (Luna) and Google (Stadia) are just not catching on. But now I do see wannabe’s making a chat and message version of that. Fair enough, yet the stage could grow further, will the see it?  I cannot tell and I actually do not care. It is up to them, but the stage of ‘There is more’ is missed by too many. Whether it is from a ‘How do I get rich fast?’ delimitation, whether they cannot see it, I do not care, not my battle, but options are missed all over the place.

A is for Apple
There is not too much that we can say on Apple. I can see a novel iteration that they are missing (Not the same as true innovation) but it is out there and it is larger than anyone thinks. I wrote about it almost a year ago and I will push the image below, perhaps someone will catch on, perhaps they will not. 

A station where an Apple/Nintendo partnership might appeal to both, but Apple does have what it takes to go it alone, in all this the setting is not what more is there, it becomes (to some degree) where else can we take this and there is a much larger station that is missed, because the wrong people are in charge. It reminds me of a thought I had for the longest time. You see Steve Jobs was clever, was bright yet was not the greatest innovative thinker, Steve Wozniak was but Steve Jobs (unlike some overpriced CEO’s) did recognise true innovation and that brought Apple where it is now. Still there is more that Apple can do, will it? I do not know.

A is for Amazon
Amazon is perhaps the largest power player with growth potential. I saw a potential to grown the Amazon Luna by 50,000,000 consoles (a conservative cautious number), I saw the potential of them becoming a 5G powerhouse. They have the potential to equal if not surpass Apple not merely because they started as an online book shop. They are set in a station where they could become the one powerhouse in Neom City (Saudi Arabia). Amazon has the ability to grow a lot more because they have an interesting balance of Manufacturing, retail and services. Microsoft wanted to focus and get rich fast, they there for hired people who were clueless on several matters. They lost the console world (from Sony and Nintendo) and optionally Amazon Luna if I have my way. To be honest, I fantasise on handing Phil Spencer (who is not to blame) a wooden spoon with engraved (in gold no less) Microsoft 2023. The year that Microsoft ended DEAD LAST in the console world. Their people will spin that, but consider the strongest, most powerful console in the world is behind Sony (PS5), Nintendo (Switch) already and when surpassed by Amazon (Luna), perhaps the people at Microsoft will start thinking instead of boasting Azure (blue) and their hardware when they were for the longest time clueless and there needs to be a penalty for that. Buying Bethesda for $8,500,000,000 might dull the pain and leave the people with the imagination that some good comes from it, yet the station of loss will increase and increase and If I have my way (and fantasy) Phil Spencer gets a wooden spoon in 2023 showing the board of directors at Microsoft that Amazon beat them there too. And that is before the people realise that the decision makers at plenty of places merely had a BS (not BU) presentation and that is when they realise that some made a bet on the wrong horse so whilst Amazon takes the lead, Microsoft becomes a ‘Horse no show’.

N is for Netflix
Netflix is the hardest case, they started being first, being true innovation, but over time they resorted to invest heavily in more and more scripts. Yet is that enough? Will that take the cake? It is hard to tell, you see we can all make claims, yet Netflix gave the people Love Hard (Nina Dobrev and Jimmy O. Yang) a hilarious approach to a Christmas movie and to be honest, it has been a while since I had that much fun watching a movie, then they also took the cake with Red Notice (Dwayne Johnson, Gal Gadot and Ryan Reynolds) a funny movie that is filled with fight scenes and clever situations. To be honest watching a youthful 98 pound young lady (Gal Gadot) slapping Deadpool and the Rock silly will never go out of style and that is merely the tip of an iceberg of fun and excitement. With these two titles alone Netflix rules 2021. I am not judging of making claims against Apple+, Disney+ or Amazon Prime. It is how things go at times. But more is needed and there we see that the Netflix IP division needs to diversify. I for one saw that a place like Netflix could be a great place for the comic books of François Craenhals (de Koene Ridder). 

The intro from Comic books is one thing, yet the transfer as they get to the second book (Les Loups de Rougecogne) the stage could be set for a new legendary franchise. 

I read these comics when I was young, but these comic books can be read at almost every age and the larger stage is there where plenty could be spend on the production and not all on IP to get forward. The comic books have almost everything any successful series need to have and there is more out there. Will Netflix take a leap into the untrodden places? I cannot tell, I do not work there, but there is potential.

G is for Google
There is not a lot of criticism on Google, they have pushed innovation again and again and they are the party to show others how good it can get when you are the innovative player. They are also the one innovative player that a power player like Huawei fears. I reckon that Huawei has the one essential directive stamped in their minds. ‘Get there before Google’, and they are happy that American politicians are so stupid, those politicians are doing the work of delaying the stage of Google again and again, so there is every chance that Huawei will get to a few stages (not all stages) before Google gets there. Can they do more? That is hard to say, Google is too big, too many parties playing and there are larger settings. I believe that not developing software on the Google Stadia (by Google) is not the greatest idea. Relying on Ubisoft will bite and that is where Amazon has the inside track, but there is more in play, so my thoughts make sense but could be wrong for Google. Consoles is not where their strength is and the idea that is in the Apple part could equally apply to Google, but not as wide as Apple can hand it. And all this relies on a free hand to play, all whilst these players are committed to moves, moves that also needs to take Microsoft, IBM and Oracle into consideration. There is no way that me ( or most people) are in the know on all those elements and there is a stage that states that Google is too big. I said it but I do not totally believe it, I believe that Google is too widespread. Apple is too much hardware, Google is too many services and Amazon has seemingly a much better balance, making growth easier (for now). And in this Google needs to consider where Apple and Amazon are going so they can avoid some tug of war in the field that many occupy. It is a rather nasty stage and there is no clear answer.

So here is my view on the FAANG group and my response to the article that gives us “He bills Neeva as an ad-free, private search engine. Results won’t include advertisements, and the company says any information it does collect from users isn’t shared with third parties.” This is fair enough, but that is not the stage, the stage is: ‘What does the consumer need?’ The larger stage that too many avoid because it leads to elements that these players do not want to entertain at present. So you can either make claims that they (might) need it, or you can sail unsailed waters offering something entirely new that was never considered and the consumer suddenly realised that he or she never considered needing that (which I did a few times) and that is where TRUE innovation starts, the stage where a person states ‘That is so logical’ a stage that Microsoft had with releasing Windows 95, but it was forgotten soon thereafter. The idea is not to be complex, but to be simple and let the ship steer its course from there, and when it sails in the right direction without you interfering all the time, at that point you own the IP of an innovate game-changer.

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Merely a dream

I had a decently weird dream last night. It might be a movie, but I think it is not good enough for that. It might be a popcorn movie, merely for streaming and DVD sales and that would be fine too. The setting is that the dream started a few other things and I wonder where we are in less then a year.

It started in Toronto, I was there for whatever reason. There was a lot of chaos, a lot of shooting and a lot of damage. It was primarily in Toronto, Vancouver and Montreal. It is around February 2022, the US has defaulted on its loans. The people lost almost everything they ever owned and the stage is that ultra right angry people are whipping up the others who are coming to terms that their politicians are as useless as everyone expected them to be. Canada suddenly has to deal with 30-50 thousand invaders all angry and all taking whatever they can, they have nothing left. I saw police officers in Yorkville getting shot, store windows were getting crashed and houses are overrun. The American had turned into rabid dogs. The army was trying to create bottlenecks but an army spread over Canada having to deal with three clearly way to large fire points and a lot more in the rural areas is not an army that can get a whole lot done. And nearly all Americans were wielding firearms. It is then that I see the army starting to shoot to kill and I wake up.

Now, that was merely a dream, but the larger station remains. Everyone is in this ‘lets hope’ phase, but America has been utterly broke for well over three years. And every time the debt ceiling is raised. A political system that cannot take responsibility, that uses the blame game and points at the previous party if it is a different political party. They both failed and they both refused to overhaul tax laws for well over over 25 years. In the 90’s the idea of a trillion dollar firm was ludicrous. Now they have 2, maybe 3. These firms did NOTHING wrong. They adhered to tax laws and they did what the tax laws demanded that they would do. So every time I see another tax the rich, whilst these people look at three parties (ignoring 15 others), I get nervous. The larger station is not that they refuse to overhaul tax laws. It might be that they are too stupid to overhaul them.

And this too is nothing new. What will be new is that the US government will take a look at their patent office and make (forced) deals with any isolated (registered in America only) patent and demand a financial deal with that owner. So lucky my IP is not registered in the US. A setting of grab it whilst you can will start soon enough and whilst the US will be in denial, there will be behind the scene deals with Google, Apple, Netflix, Amazon, Alcatel-Lucent, Microsoft and IBM. All to get a little more use and traction out of the failing US economy. All whilst it has been clear for decades that the tax laws need a complete rewrite, a setting where everyone is taxed fairly. But that will not likely happen. That will upset the large donators and political friends they have and they would lose them, so nothing will happen and the dream that I have will come closer to becoming an optional reality. 

Is it a wish or a dream? No one wishes for this. Not when you consider all the innocent lives struck by American stupidity, but the larger station is that a lot of Americans are close to desperate and the default will push them over the edge, I feel certain of that. Even as the news (mainly media) is now flaming their need for digital advertisement, hiding behind the announcement that the US of A could default next week, we also get a mere 16 hours ago that ‘U.S. Senate passes bill to avert government shutdown, sends to Biden for signature’, but that is not the same is it? A shutdown is one thing, a default is something else. There are paths that they could walk, set up a massive loan with JP Morgan, Blackrock or Morgan Stanley, the turnaround will need to be massive and that is how the slippery slope becomes a diagonal sheet of ice. A timeline extended and extended, all whilst the premise of stopping this going from bad to worse is ignored.

It was but a dream, I realise that, but perhaps my brain is working out a few financial items covered in nightmares. 

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Chook chook thinking

Why? Because train of thought reads too boring, thats why! So this all happened, or better stated started happening a few hours ago. Someone stated that IBM Z Mainframes are in 96% of all mainframe places. Now, I have no problem with this, I moved out of mainframes 30 years ago, and I still respect what these things can do (they are just too big for my desk). Yet in this, my first question was, what do the other 4% use? A simple question. I got all kinds of answers, yet none of them answered my question ‘What do the other 4% use, in this it does not matter if it is known, but it is essential to look at.

Why?
Well, in this IBM has a luxury problem, they basically own 96% of that market, but the 4% can become 8% then 16%, at that point the message from IBM becomes 4 out of 5 use our mainframe. When the 96% is 120,000 mainframes it is one thing, when it is based on 960 mainframes it is a whole different story. The numbers matter, that has always been the case (even if Microsoft is in denial now they are shedding market share). 

Reasons
There can be a simple reason. For one epidemiology, if it is about real time numbers, the market is slim, massively slim, compared to that market a size zero model is a mere chunky blobernaut. Cray is one of the few players in that setting and it makes sense that a Cray is there where an IBM is optionally not. Still, I would want to know.

You see, in strategic thinking we have two elements we ALWAYS need to keep one eye on. One is threat the other is weakness. In this example real-time data management is a weakness. Now we need to understand that this market is set to billions and those who desperately need it, that number is not an issue, yet for IBM investing that much for 4% is tactically not sound, not until that marketshare is a lot larger. That makes perfect sense and let’s face it no one owns 100% of a market, if that ever happens we will have a lot more problems than we could possibly understand. 

Why do I care?
Well, for the most I do not, but at present I am not to involved with any SWOT analyses, and the ones I did lately was done for wannabe managers who seemingly only understand bulletpoint memo’s. The idea of any strengths, weaknesses, opportunities, and threats (SWOT) analyses that is related to business competition, project planning and capability planning is more important than most people realise. We see it in intelligence, business intelligence and market intelligence. And now we see two new real markets emerging where it is important too. Gaming and SAAS/GAAS. Even as GAAS is still some time away, the need to actively SWOT in all three is there and I believe the players are not too finicky about that and they need to be. As the cloud is oversold and the dangers are underestimated their board of directors need to hold up a mirror where they can tell themselves that it doesn’t matter, and when we understand how completely those people are lying to themselves, at that point you might get the idea that there is a problem. The SWOT has more sides, it tests your capability, your software (Strengths and opportunities) but that needs to be levelled by weaknesses and strength. 

800 years ago
To understand this we need to go back to the good old days (Ghengis Khan). It was he who stated “It is not enough for me to win, my opponents must all fail”. Yes, I admit it is a massively loose translation but it applies to the now. When we stumble over sales people and their unnatural large ego’s, we tend to listen because they make the loudest claims, yet are they valid? Consider Solarwinds and what they enabled criminals to do, when you consider the news last week when we were given ‘SolarWinds hackers stole US sanctions policy data, Microsoft confirms’, it was a weakness and a threat, so when we how long the hack was active and that we now see that policy data is online and open for anyone to look into, what other sides are not yet known? It is not enough for SAAS vendors to look at SWOT, their customers need to do the same thing. So when I considered the 4% is was not because I need to know everything (which at times is still nice as a high executive CIA decision maker has a girlfriend that has size 6 lingerie, his wife is size 11), so who needed to do the SWOT, someone at the CIA or me? One could say both as I am his threat and he is my opportunity. 

The stage of what is what could be remains forever in motion. 

So where from here?
That remains open. For players like Amazon, the enabling of GAAS becomes more and more important, especially when you see the blunders that players like Ubisoft makes, they need to be aware of where their customers are, especially when Netflix becomes active in gaming too. They will have an advantage, but Amazon can counter it, yet there are sides that remain unknown for now and they should not be (not on that level) and there is the rub. Too many rely on external solutions when that solution needs to be in-house. And we can disperse with all the marketing BS that some give like “We are a better company now”, when you drop the ball to that degree there was a massive space for improvement and you merely are on par for not being where you should have been a year ago. An old IBM Statistics wisdom was “You’ll know when you measure”. This sounds corny but it is true, you cannot anticipate and adjust when there is no data and in all this any SWOT analyses would have been usable data. So where was the 4%? I do not know and the poster seemingly did not know either. It might be fair enough, yet when that 4% becomes 8%, when should you have known? It is a question with a subjective answer. Yet in gaming it is less so, especially as I am becoming aware (unproven at present) that Microsoft has one nice trick up their sleeve. There is partial evidence out there that Skyrim will be on PS5 in digital formal only. Several shops now have a ‘DO NOT USE’ for any physical PS5 format of Skyrim. Now, there might be an easy answer for this after all these lockdowns, but it is only 4 weeks away now, so you tell me. Is Microsoft playing its ‘bully’ card? Are they trying to push people to Xbox? It is a fair approach, they did pay 8 billion and change for it, but consider that their actions are set to a larger stage. A stage of millions of angry fans. I solved it for them by creating public domain gaming ideas for any Sony exclusive RPG game. I am not Bethesda, I am a mere IP creator, but when software makers are given a free ride towards Sony exclusives and even if one game hits the mark, the Bethesda market share dwindles to a lower number. Now consider what happens when that happens on Amazon Luna too? I might be a mere 1% factor, but if another one joins me I grow 100% whilst Microsoft dwindles more. For Microsoft Amazon is becoming a real threat and a weakness, for Amazon Netflix is optionally a threat and a weakness whilst Google Stadia is optionally the opportunity for Amazon. 

All SWOT settings that could have been seen from afar from the beginning. It is not everyones train of thought, yet in this day and age, I think it needs to be, the markets and our lives are changing in all kinds of ways too quickly and too large, we need to think head and having a clear grasp on how to apply SWOT in our lives might become essential. 

The difference?
That is a much harder line to follow. It comes down to the word ‘Insight’ and it is a dangerous, a very dangerous word. Because depending on the person this can be Insight, speculated insight, expected insight, and adjusted insight and more than once they are all on one pile making the data less reliable. Insight is also subjective, we all see it differently and that does not mean that I am right and everyone else has a wrong station. No, it is all subjective and most CAN be correct, but as the insight is disturbed by speculated, adjusted and expected versions, the numbers alter slightly. And now we see that 4% was not 4%, is was 7% and 5%, 5% because there were other IBM mainframes in play (adjusted) and 4% was the speculated number and 7% was the expected number. Now we have a very different station, the expected moves us from 96% use our product, towards 9 out of 10 are our customers, which is now a mere step towards 4 out of 5 use IBM. So would you like to bring that conversation to any board of directors? 
They’ll serve your balls for dinner (see image). 

Still feel certain that you do not want to know? In reality most SWOT analyses are seemingly pointless and often amazingly boring, yet in this day and age they are an essential part of business and gaming at $130 billion a year is facing that side as well. So when you consider what I gave you also consider the impact that some shops have ‘DO NOT USE’ for Skyrim preorders, 4 weeks before release, lockdown or not, it beckons all kinds of questions. And to be fair, there could be a simple explanation for all of it, but that too is the consequence of trying to create hypes via YouTube without clearly informing the audience. It is a weakness Microsoft has shown a few times (Bethesda was never completely innocent, but equally never this guilty). 

So what has a game in common with a business setting? It is simple, they both need to manage expectations and that too is a side of SWOT, even as marketing often merely focusses on opportunity, there is a weakness and a threat. The lack of clarity and misinformation are both a weakness (angry customers) and a threat (churning customers) and in the world of gaming the churners are the real danger, they can get the flocking population of angry gamers to come with them and really make numbers spiral downward. In this day and age SWOT is an additional essential way to go, in nearly all walks of life. We simply can not avoid being that naive anymore, not with spiralling energy prices and more and more articles that can at present no longer be found in any supermarket, all whilst plenty of people are in a holding pattern for their incomes. 

It is a train of thought and it is up to you to decide if you want to do it or not, because that was always your right, the right to ignore, but it must be said that it will be at your own peril. 

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