It makes sense, it really does and it all started this morning when I was confronted with an article (at https://www.cbc.ca/radio/spark/search-engines-try-to-rival-google-by-offering-fewer-ads-more-privacy-1.6286925), the CBC is giving you all ‘Search engines try to rival Google by offering fewer ads, more privacy’, yes that is one approach, but that is the iterative approach, it comes from ‘What else can we do with this?’ And that leads nowhere, it will not lead to true innovation. True innovation is different, it goes where no one has gone before. To give you 5 examples lets take you on a little trip this morning.
F is for Facebook
Yes, there is Facebook muddying right along, having a new setting soon enough coming from Mark the Meta man Zuckerberg, it is a natural station forward and as others are all about dangers and all about warnings, the story behind them is fear, they never saw that this was coming (which is fair enough) and they are afraid to miss out twice in the digital environment. I for one saw the massive potential that TRUE Social Media could have. There is Cocoon (at https://techcrunch.com/2019/11/26/cocoons-social-app-for-close-friends-gets-vc-backing-to-chase-paths-dream/) which refers to a private social media, for your friends and family. They can take it a whole level further, but it seems that the people at Amazon (Luna) and Google (Stadia) are just not catching on. But now I do see wannabe’s making a chat and message version of that. Fair enough, yet the stage could grow further, will the see it? I cannot tell and I actually do not care. It is up to them, but the stage of ‘There is more’ is missed by too many. Whether it is from a ‘How do I get rich fast?’ delimitation, whether they cannot see it, I do not care, not my battle, but options are missed all over the place.
A is for Apple
There is not too much that we can say on Apple. I can see a novel iteration that they are missing (Not the same as true innovation) but it is out there and it is larger than anyone thinks. I wrote about it almost a year ago and I will push the image below, perhaps someone will catch on, perhaps they will not.
A station where an Apple/Nintendo partnership might appeal to both, but Apple does have what it takes to go it alone, in all this the setting is not what more is there, it becomes (to some degree) where else can we take this and there is a much larger station that is missed, because the wrong people are in charge. It reminds me of a thought I had for the longest time. You see Steve Jobs was clever, was bright yet was not the greatest innovative thinker, Steve Wozniak was but Steve Jobs (unlike some overpriced CEO’s) did recognise true innovation and that brought Apple where it is now. Still there is more that Apple can do, will it? I do not know.
A is for Amazon
Amazon is perhaps the largest power player with growth potential. I saw a potential to grown the Amazon Luna by 50,000,000 consoles (a conservative cautious number), I saw the potential of them becoming a 5G powerhouse. They have the potential to equal if not surpass Apple not merely because they started as an online book shop. They are set in a station where they could become the one powerhouse in Neom City (Saudi Arabia). Amazon has the ability to grow a lot more because they have an interesting balance of Manufacturing, retail and services. Microsoft wanted to focus and get rich fast, they there for hired people who were clueless on several matters. They lost the console world (from Sony and Nintendo) and optionally Amazon Luna if I have my way. To be honest, I fantasise on handing Phil Spencer (who is not to blame) a wooden spoon with engraved (in gold no less) Microsoft 2023. The year that Microsoft ended DEAD LAST in the console world. Their people will spin that, but consider the strongest, most powerful console in the world is behind Sony (PS5), Nintendo (Switch) already and when surpassed by Amazon (Luna), perhaps the people at Microsoft will start thinking instead of boasting Azure (blue) and their hardware when they were for the longest time clueless and there needs to be a penalty for that. Buying Bethesda for $8,500,000,000 might dull the pain and leave the people with the imagination that some good comes from it, yet the station of loss will increase and increase and If I have my way (and fantasy) Phil Spencer gets a wooden spoon in 2023 showing the board of directors at Microsoft that Amazon beat them there too. And that is before the people realise that the decision makers at plenty of places merely had a BS (not BU) presentation and that is when they realise that some made a bet on the wrong horse so whilst Amazon takes the lead, Microsoft becomes a ‘Horse no show’.
N is for Netflix
Netflix is the hardest case, they started being first, being true innovation, but over time they resorted to invest heavily in more and more scripts. Yet is that enough? Will that take the cake? It is hard to tell, you see we can all make claims, yet Netflix gave the people Love Hard (Nina Dobrev and Jimmy O. Yang) a hilarious approach to a Christmas movie and to be honest, it has been a while since I had that much fun watching a movie, then they also took the cake with Red Notice (Dwayne Johnson, Gal Gadot and Ryan Reynolds) a funny movie that is filled with fight scenes and clever situations. To be honest watching a youthful 98 pound young lady (Gal Gadot) slapping Deadpool and the Rock silly will never go out of style and that is merely the tip of an iceberg of fun and excitement. With these two titles alone Netflix rules 2021. I am not judging of making claims against Apple+, Disney+ or Amazon Prime. It is how things go at times. But more is needed and there we see that the Netflix IP division needs to diversify. I for one saw that a place like Netflix could be a great place for the comic books of François Craenhals (de Koene Ridder).
The intro from Comic books is one thing, yet the transfer as they get to the second book (Les Loups de Rougecogne) the stage could be set for a new legendary franchise.
I read these comics when I was young, but these comic books can be read at almost every age and the larger stage is there where plenty could be spend on the production and not all on IP to get forward. The comic books have almost everything any successful series need to have and there is more out there. Will Netflix take a leap into the untrodden places? I cannot tell, I do not work there, but there is potential.
G is for Google
There is not a lot of criticism on Google, they have pushed innovation again and again and they are the party to show others how good it can get when you are the innovative player. They are also the one innovative player that a power player like Huawei fears. I reckon that Huawei has the one essential directive stamped in their minds. ‘Get there before Google’, and they are happy that American politicians are so stupid, those politicians are doing the work of delaying the stage of Google again and again, so there is every chance that Huawei will get to a few stages (not all stages) before Google gets there. Can they do more? That is hard to say, Google is too big, too many parties playing and there are larger settings. I believe that not developing software on the Google Stadia (by Google) is not the greatest idea. Relying on Ubisoft will bite and that is where Amazon has the inside track, but there is more in play, so my thoughts make sense but could be wrong for Google. Consoles is not where their strength is and the idea that is in the Apple part could equally apply to Google, but not as wide as Apple can hand it. And all this relies on a free hand to play, all whilst these players are committed to moves, moves that also needs to take Microsoft, IBM and Oracle into consideration. There is no way that me ( or most people) are in the know on all those elements and there is a stage that states that Google is too big. I said it but I do not totally believe it, I believe that Google is too widespread. Apple is too much hardware, Google is too many services and Amazon has seemingly a much better balance, making growth easier (for now). And in this Google needs to consider where Apple and Amazon are going so they can avoid some tug of war in the field that many occupy. It is a rather nasty stage and there is no clear answer.
So here is my view on the FAANG group and my response to the article that gives us “He bills Neeva as an ad-free, private search engine. Results won’t include advertisements, and the company says any information it does collect from users isn’t shared with third parties.” This is fair enough, but that is not the stage, the stage is: ‘What does the consumer need?’ The larger stage that too many avoid because it leads to elements that these players do not want to entertain at present. So you can either make claims that they (might) need it, or you can sail unsailed waters offering something entirely new that was never considered and the consumer suddenly realised that he or she never considered needing that (which I did a few times) and that is where TRUE innovation starts, the stage where a person states ‘That is so logical’ a stage that Microsoft had with releasing Windows 95, but it was forgotten soon thereafter. The idea is not to be complex, but to be simple and let the ship steer its course from there, and when it sails in the right direction without you interfering all the time, at that point you own the IP of an innovate game-changer.