Tag Archives: Apple

First promise kept

Consider your mobile, especially when you bought it less than a year ago. You think it is a mobile, you use it as a mobile and we all do, but the short and sweet is that it is more, it is your personal data server and EVERYONE wants access to whatever you have there. This has been the case for a while yet as per soon with 5G, a lot more people want access including organised crime, that is because data, personal and categorised data is the new currency and it is like printing money in your living room (if you have enough data). You see the governments are not ready for the waves that are about to hit us all and with 5G the waves will be higher and they will come with a factor 50. Now, for the most you will never notice, but when your data is out in the open, your value decreases. This is not some figment, this is a given. Insurance companies want all the data to see what premiums they can skew in their favour, some want to see your interest so they can advertise more directly and personally, some want to see who your connections are. For the most these corporations have no interest in your life, they want the data of millions and every ‘convenience’ added to the mobile is one step closer to the getting your data. It does not matter whether it is an Android or an iPhone, they want it all. So in the first stage I came up with the Dumb Smart Device. The dumb smart device is simple, it is a buffer. It will replace the swipes you will make at marketing, in shops, getting information and requesting data. It can accept data from all but will only pair with 1 or 2 devices, your mobile and your laptop, or desktop. It will make more sense as the other devices are added to public domain.

There is more, but it will come with the second device, this should get the hungry designer started, lets see what w get next.

You see we might ignore the swipes, but some will not, some will want to milk it for all they can and that cannot be stopped, but this device will dampen and delay the effect. Some will state that this is all between my ears, this is not real and it will never happen. Search the news, zero day faults, hacks on Cisco, Microsoft Exchange, Android hacks, iPhone hacks and all kinds of transgressions. We might think that we have a handle, but with 5G the usage pressure will increase factor 50 and the law cannot even keep up now, when that happens they will fight a battle they have already lost and they are all about blaming, but the real part is that they have no clue, so I came up with a few devices that to stem that tide. I doubt it will completely stop it, but I can delay the impact. And as the DSD gains momentum, we will see a new retail era emerge.

These DSD devices will be part of jewellery, rings (in a more advanced stage), pendants, necklaces and some will be kitsch, it will take shape like the ghetto blasters did. More and more will be a little oversized, some will become fashion statements basically saying ‘I have one, some will do it to show it is a tool. There will be all kinds of reasons, but it will grow in several directions all at the same time. A tool that needs no swiping, it keeps the mobile where it is sae, in ones pocket. And this stage is merely the beginning.

You see this was not designed in the Covid era, even though it benefits on a larger scale, it was not set as such. This came to mind when I saw the first drafts of Marketing needs to evolve, approaching customers will go differently and as my mind was adjusting to that stage, developing new methods of digital power towards customers and interactions, I saw that the power needs to be with the customers, only such an approach will create a larger wave of loyalty, not the ones taking power away from the customers, those giving them options will benefit to the same degree , but much longer, it creates larger retail waves. Yes the books are all saying the opposite, yet those books were written in an age where newspapers ruled, where the population was known, in a digital age that is not a given as such the empowering party will gain a longer benefit to that population, creating a larger wave of customers. It is a different approach to a different era. The iterators never understood it, they come from their ‘position of power’ and that dog no longer barks, we need a different approach and I a setting the first step by making it public domain, now the faster connector will become a larger player and optionally a winner. It is my first step, one of several to debunk those wannabe managers relying on bulletpoint memo’s. Now they cannot shout, now they have to deliver. Well, have fun with that.

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What did they not see?

You think it is simple, but if you have been in photography like me (1975), that question becomes easier to comprehend, but explaining that becomes harder, I get that. Distractions, obstructions, light and focus are 4 basic elements of missing a detail, optionally several details. Yet the professional photographer learned not to be hindered by obstructions and to adjust for focus and light, which leaves the focussed photographer and the photographer. So the focussed photographer can make the ‘snatch’ shot and the photographer merely looks for a tissue. Seems bland and crude but this example matters.

To see one application, we need to turn to ‘Telstra, NATO and the USA’ (at https://lawlordtobe.com/2018/06/20/telstra-nato-and-the-usa/), an article I wrote in 2018 “unless you work for the right part of Palantir inc, at which point your income could double between now and 2021”, the shares were at $9.69 and ended last night at $23.18, basically I saw that coming a mile away. And that is not all, there are several avenues where their value should at the very least double within the next 19 months. It is the flaws we set ourselves up for and when the stupid people (loud mouthed politicians) realise that their loud mouths will require data, Palantir is close to the only option they have.

That article has a few more connections to what is to come, the most important part if 5G and there is a lot going on (at https://www.gadgetguy.com.au/australian-5g-speeds-truth-revealed/) in Australia. Gadget Guy gave us last week one take (not the highest quality source), but they do give us  “There are two issues for Australian 5G speeds. The primary is that despite Telstra insistence that it covers 50% of Australians and 75% of the population by the end of June, it does not! nPerf (based on real 5G user’s) shows minimal reception. The second is real download and upload speed. While the average is 240.9/15.5Mbps Mbps, it is well short of Telstra’s hype – so fanciful we won’t embarrass it by mentioning it’s up to 20Gbps claim debacle when first introduced”, oh hold on, did I not give you “The problem is that even as some say that Telstra is beginning to roll out 5G now, we am afraid that those people are about to be less happy soon thereafter. You see, Telstra did this before with 4G, which was basically 3.5G” with a reference to ABC in 2011 on how Telstra was BS’ing the population on the 28th of September 2011. So thats two elements where we see that their ‘photographers’ ignored obstacles, blamed the lens makers for focal points, the sun for shining to brightly and they all went running for their tissues. They audience got distracted (as I personally see it) by all the baubles that they were offering. It worked in 1700, so why not in 2021? Yet CMO gives us 2 days ago (at https://www.cmo.com.au/article/688024/tourism-australia-7-eleven-telstra-balancing-data-driven-engagement-consumer-consent/) “Panel of digital executives share the role of first-party data and personalisation in their customer experience approaches against consumer consent and control of their privacy”, a setting where we might see that a panel of 5 are slicing the new currency (data) cake in a way that THEY are happy with, all whilst we are told “the key is to balance data sophistication as a business with consumer controls and transparency. He also noted the varying levels of control and regulation around using data across geographies such as Europe versus the US, which the tourism bureau is operating in”, yet the answer which was not really an answer is about ‘balance data sophistication’, all whilst ‘consumer controls’ (for the consumer) will be as nonexistent as possible. We might not get that when we see “invest in first-party identifiers as well as a unified ID for the tourism industry that can be leveraged”, yes but to what extend it is leveraged is never stated, merely implied, the additional ‘unified ID’ would have a much larger impact, but that too is never stated, they all want as large a slice of that data pie and Cambridge Analytica has made them very very cautious. 

These two elements are merely that, elements. Yet the underlying data there will require analyses and whilst some will claim that they can, Palantir is close to the only source that actually can analyse the whole lot and that is what I saw coming a mile away. 

A linked small digression
You see it takes a massively large level of stupid (and greed) to cater to this, but I believe that the EU (Margrethe Vestager) is trying and optionally succeeding in pulling this off. She is all about “European Commission anti-trust regulator Margrethe Vestager tweeted that “consumers are losing out”. It relates to charges brought two years ago by music streaming app Spotify which claimed that Apple was stifling innovation in that industry”, you might think that, but I do not. You see the article (at https://www.bbc.com/news/technology-56941173) gives us “It relates to charges brought two years ago by music streaming app Spotify which claimed that Apple was stifling innovation in that industry”, no it had set a premise to all (which it does not), all 23,000,000 Apple developers. It set a premise where they could develop whatever they want whilst having zero deployment cost and they would be charged as they gained incomes, so not the $75,000 upfront to get started, but after the fact and with no time limit. As such wannabe innovators flourished. It never stifled innovation, it limited greed. So whilst we see the painting of bad bad evil Apple, no one is looking at the fact that Spotify is paying artists HALF of what Apple and Google pays them, it amounts to $0.0032 per stream, so to make 1 cent, the song needs to be requested 3 times. This is why I still buy music, at least the artists I care about will get a much better slice. 

And when we see the image where they are now CHARGING for algorithms, all whilst they made a brute gross profit of $575,000,000 in Q4 2020, I think that the EU commissioner is massively loopy. You see, this is about consolidating greed plain and simple and in the process it will endanger consumers (the ones she claimed to protect). 

The image is merely one element of greed, it goes further. That part is not directly seen, but the BBC does give the goods with ‘The ransomware surge ruining lives’ (at https://www.bbc.com/news/technology-56933733), there we see “Ransomware gangs are now routinely targeting schools and hospitals. Hackers use malicious software to scramble and steal an organisation’s computer data”, in this the larger stage is not merely the theft, it is how they use larger systems to spread across all the internet and with 5G that danger becomes 5,000%. You see people like Spotify, Epic Games et all want to be outside the Google and Apple store, but they will limit protection (they will call it something else) and when the consumer ends up paying for that, we will get to see all kinds of apologies, but it was not entirely THEIR fault. As such I say, when you get hit (and you will) make sure that as you sue Spotify for damages, you add Daniel Ek and Margrethe Vestager to the culprits of your damages. Organised crime is getting better and better in walking away and as such their greed must be addressed in courts and their approach towards a ‘too big to fail’ setting must be answered, the data will be out there and s such players like Palantir will make even more money, it will be all about the data from 2022 onwards, in this the OCCRP their 2021 serious organised crime threat assessment where we see “The threat from cyber-dependent crimes is set to further increase in volume and sophistication over the coming years”, and in this stage Margrethe Vestager is willing to open the floodgates towards greed driven idiots setting the stage for organised crime getting more? You think that will ever be a great idea? I think not. 

And it does not stop there. The fact that the exchange hack was hard to detect for a long time, some hacks were out in the field for years and now we see greed driven idiots scale away the two decent bastions of protection that consumers have (Apple and Google) and let others skate around them? How long until we see some corrupted Amazon like app via a phishing spree be offered to millions. By the time some will have a clue billions will have been shifted and who pays for that? Insurers?  I very much doubt that. As such these two will be required to sit in the dock explaining their catering to greed. You see if Margrethe Vestager was really about the consumers, she would also be about protecting the artists and where is it acceptable that they get one third of a cent for a song? Is there more? Yes, but I will admit that this is part speculation. The BBC article gives us “The UK’s National Cyber Security Centre, also a member of the Ransomware Task Force says it handled more than three times as many ransomware incidents in 2020 than in the previous year”, you see paying a bitcoin is only one part, the data can still be shared with others and as data become currency the damage setting goes up by a lot. The dangerous part is that commissioner Vestager knows that the law and policing are not up to the task and she is catering to someone with dubious greed needs? One that underpays artists by what I consider to be as close as criminal levels of renumeration? And in my mind, some excuse ‘If we get this they get more’ does not float, in that setting their business model was wrong from day one, in addition, the entire algorithm setting shows a larger exploitation to kindle greed and leave an artist with less. So how accomodating to EU consumers do you think Margrethe Vestager actually is, that in opposition to catering to greed driven players? Apple and Google might not be god, not great but they agreed on a format to keep their consumers safe all whilst giving an option for starting developers to score big, the fact that these players were not as good as they hoped they would be and as they relied on advertisement to push the players is a mere side effect, but without these store protection, the mess will be close to unimaginable and players like Palantir will have the data  and the greed driven players (as well as some not too bright politicians) get to defend themselves in the dock against lawyers with massive class actions. When that happens, be sure that you have  stocked up on popcorn, because it will be worth watching. It will be reality TV with lots of fake tears and CEO’s claiming that they did not know certain things and watch their fortunes dwindle. It will be a much better class of reality TV for some time to watch.

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Consider the question

We always have questions, we all do. Some are based upon curiosity, some are based on acquisition and some on compilation. The people tend to have questions in the range of one and three, businesses on two and three, with an optional need for the first group to see if a creation towards awareness is required. And in this we need to see ‘Facebook v Apple: The ad tracking row heats up’, the article (at https://www.bbc.com/news/technology-56831241) gives us “The IDFA can also be paired with other tech, such as Facebook’s tracking pixels or tracking cookies, which follow users around the web, to learn even more about you”, yet the question no one seems to be asking is how much is an advertiser entitled to get? I have no issue that Facebook, within Facebook measures and ‘collects’ it is the price of a free service, but did we sign up for a larger stake (or is that steak) at the expense of the consumer? Even as we tend to agree and accept “Apple co-founder Steve Jobs acknowledged that some people didn’t care about how much data they shared, but said they should always be informed of how it was being used”, in this the question takes a few steps and has a few exits in where to go next and we tend to remain in the dark about our needs, and what we are comfortable with. This is not new, but digital marketing is new, we have never faced it before. Even as we accept the quote by Tim Cook, the setting given with “If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform”, we forget that this is not merely misusing, it is a much larger stake. I some time ago refused to play a game because it collected my religion. Since when is a game’s requirement the religion I have? So (its Catholic by the way), even as we decide to not use an application, consider the price we pay and it goes further as app’s and their advertisements strategy on nearly EVERY device is set to showing us advertisements (to further the financial setting of the maker), in this I have no real problem, but what information is collected by the advertiser? And we all like the steps Apple seems to be making and as we ‘revere’ “Apple is baking privacy into its systems. Its browser Safari already blocks third-party cookies by default, and last year Apple forced app providers in iOS to spell out in the App Store listings what data they collect” we are forgetting what all advertisers are collecting and no less the issue becomes what happens when 5-7 games collectively are collecting and for the most we have no idea where this will end and it is important to take that in mind. It is there where Facebook is getting the largest negative wave. With “And it argues that sharing data with advertisers is key to giving users “better experiences””, precisely what is that ‘better experience’? And in what setting should ANY data be shared with an advertiser? We get that the advertiser wants to segment WHO gets to see their advertisement, we get that and I reckon no one will object. Yet why share our details? How is that priced and why are we not informed? OK, we are not told that Facebook is getting money of us, it is after-all a free service and as Mark Zuckerberg told the senate in a hearing “We sell ad’s”, yet he did not say “We sell ad’s and user data”, you all do understand that there is a fundamental difference between the two, you do get that, do you? And we see that given in the BBC article when we are given “Facebook appeared to accept the changes and promised “new advertiser experiences and measurement protocols”. It admitted that the ways digital advertisers collect and use information needed to “evolve” to one that will rely on “less data””, but that now gives us a much larger problem (optionally), when we see ‘new advertiser experiences’ we should be concerned on what it will cost, in pricing, in experience and in data segments. It does not make Facebook evil or bad, but when we are given “Technology consultant Max Kalmykov wrote in Medium that advertisers had to “prepare for the next, privacy-focused era of digital advertising””we accept change, we accept evolution, but in the stage of digital marketing most can be achieved WITHOUT sharing data of any individual level with the advertiser, the setting we see come might be good, yet I am concerned with their view of ‘new advertiser experiences and measurement protocols’, a setting for sales, not the consumers and optional victims, because to some degree that matters. Do I care when I see another advertisement by MWAVE.com.au? No, I do not, and for the most I do not care about that part, it is basically the cost of a free service, but no one accepted sharing data and that I what Apple is bringing to the surface even more than Cambridge Analytica brought. 

There is a larger setting in all this and we optionally see that with “Device fingerprinting combines certain attributes of a device – such as the operating system it uses, the type and version of web browser and the device’s IP address to identify it uniquely. It is an imperfect art, but one that is gaining traction in the advertising world”. You see I made the personal choice not to link devices, not to link services of any kind, it will not stop aggregation, it will merely slow it down, yet most of the people did not have the foresight I had a decade ago, as such the apps that have a identifier of hardware, they will get a lot more information on non-Apple devices in the near future. When the people realise that all others will take a backstage, it is a powerful advantage that Apple is creating, I wonder what Google will do next, because their market is in the middle of Apple and Facebook, they need to side one way or the other and it will have deeper repercussions in the long game. As such we see that Apple made its choice, it is one the consumers will embrace, some will accept the scenario that Facebook offers, and laughingly they oppose the data governments have and give it to whomever else wants it. In this Google has an opportunity (or a burden), but only if they change the game they are playing. When the consumers see this, they will wonder where to go next and they are all about flames and biased options through the media. 

It started last year and got to be serious in December 2020 when we were given (at https://www.theverge.com/2020/12/17/22180102/facebook-new-newspaper-ad-apple-ios-14-privacy-prompt) ‘Facebook hits back at Apple with second critical newspaper ad’, in one form we are given “Forty-four percent of small to medium businesses started or increased their usage of personalised ads on social media during the pandemic, according to a new Deloitte study. Without personalised ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend”, is that true? When you pick up the newspaper, how much is personalised? There will remain a level of personalised ads within Facebook, but the following outside of Facebook (within Apple products) stops and that might be a relief to a lot of consumers. As such I have a much larger issue with “the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend”, I would be interested to investigate the data that brought the statement, and I have some reservations on the application of the data used. We could optionally say that the digital marketing that relies on such a 100% application is also to some degree unfair on printed media, but that is a very different conversation. 

And in all this the question will soon become “What should you (be allowed to) collect from me?” And now with the upgrades Apple has created a massive advantage, Google will need time to define an answer and direction, because Google will need to make a choice, and this is not a simple one, their business profile will alter accordingly and as Facebook is setting its premise, we see a larger stage, one with the option where Google Plus might be re-introduced in a much larger application of personal and non personal data, you see they are all about the personal data all whilst the hardware fingerprints in 5G will be a much larger setting then it ever was and there a much larger gain could be made by the proper makers in all this.

Did you see the new world where your mobile, tablets, laptop and domotics are linked? I can see it and the application of one of my mobile devices, yet the stage that it offers (or not) is still open to a lot of the players, so as I see it the next year will see a rapid evolution of digital marketing. Those who adjust will see 2023, those who do not ‘Goodbye!

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Yup we heard it all. Quotes like ‘Apple is widely considered as the #1 innovative company in the world’, as well as ‘While most companies are lucky to come up with one major innovation, these three continue to develop breakthroughs and don’t seem to be slowing down any time soon’ and Apple it was to some extend true, especially when Steve Jobs was still mortal, around and kicking. Since then they only gave us the Apple AirPods, which is true innovation. The rest is iteration. Microsoft is calling the Surface innovation, wrong! I see it as iteration and a weak copy from the iPad to begin with, it goes on and on, IBM has the Quantum computing cloud, but that has been pretty much it, beyond that most are merely iteration and weirdly enough, they seem to focus on what can be iterated, not innovated. 

iPad fling
I have had a fling with my iPad going back to 2011 when the first one came out. It was a present from me to me when I got into graduate school at UTS. I saw all these eager students with a laptop in one hand like it was a serve platter running from corner to corner trying to find a powerpoint, as such I decided on the iPad, the very first one, which had 64GB, cellular and WiFi. I was happy as a puppy with a fresh bone. This would continue until 2020 when it started to show issues and most parts would no longer be updated, it was too old. There were no tears, with 10 years 24:7 service it had earned its keep at least twice over and my storage never exceeded 50%, the 64GB was a true achievement. As such in 2020 I updated to the iPad Air, now with 256GB, a more powerful processor, higher resolution and that fling feeling came back in a rush. 

Yet the market has changed, this is fair enough and I see the iPad Air as an iteration, not innovation. It was this step that I saw today that innovation was absent, or more precisely absent from the iPad systems for too much. Now, in the larger scheme I do not care, I am still really happy with what it has, and as pretty much all of it is back, I have little to complain about.

There is this one thing
It is there that I saw innovation, where none was and I do not know why Apple did not see this. You see apps, games (free to play) are all nice, but they need to get their money (as much as possible) from advertisers. As such it does not matter how it is setup, the increasing amount of advertisements, a setting that is beyond the borders of harassment are also grabbing my Bluetooth speaker when I am trying to enjoy music whilst playing a game, and it is there that I saw the lack of innovation. I wonder why Apple never looked at the setting to make the bluetooth an exclusive to for example the Music app. I cannot fault app makers to rely on advertisement, but when your speakers get hijacked every other minute, you either listen to music or nothing at all, why did Apple not see this, or even see this coming?

When we have YouTube playing and the advertiser grabs/pushes through the same speaker as YouTube, it is fine, I get that, but I have a problem in the other event when I play a game muted, but the advertiser will hijack/obtains your speaker. Did Apple not see that coming? So whilst we saw in June 2020 ‘13 new innovative technologies and features unveiled at WWDC20’, Bluetooth innovation was absent, Bluetooth iteration too. As such, whilst we herald the addition of “New cycling directions in Maps take into account elevation, how busy a street is, and whether there are stairs along the route”, we see iteration, the natural consequence of what came before, not iteration, which is supposed to mean “the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services”, yet here we see the problem ‘or improvement in offering goods or services’, the problem there is that ‘improvement’ is now on a sliding scale, especially in software where a lot of improvements are iterations, not innovations. 

Is this me?
Yes, it probably is, but in that same light, there is a larger group of people that see the addition of one new chip as iteration, not innovation. Marketing departments globally have ‘abused’ the word ‘innovation’ to the degree that we see it as a debatable word at best. This is pure in us, driven through the advertisers and the larger brands need to see that innovation is no longer a calling to customers, it is a calling to investigate the brand in just how loyal one needs to be. In this I will also admit that it might not merely be marketing, but the brief that their board of director gives out to marketing, no matter how you slice it. As such what information to trust, and that is fair enough. Yet the stage we see is larger, larger than even I can consider, simply because I am not the greatest expert in the field and there is also the stage that I do not look everywhere. It becomes increasingly difficult where we see the Internet of things (IoT), consider that a device is suddenly used in a field that it has never been used in, this (to me) is innovation, not iteration and that field is in motion, in rapid motion in all directions, as such what might be innovation is seen as iteration in the way it is brought to us, it is understandable that we see this wrong, but it is unfair to the player bringing it. We can blame it on their marketing, but that is not fair either. As such you need to wonder where the threshold lies and here we have a nice example. Are the Bravia XR TV’s (2021) iteration or innovation? We might say one, but consider that speakers have to go somewhere and Sony is the first one to put them behind the LCD display, does that make it innovation or iteration? I am not certain, but they call it innovation. Is it true or false? I actually do not have a clear answer, yet my view of what is would call it iteration, an iteration I desire, but an iteration none the less. 

It goes deeper and ZDNet gave us that part in January 2021 with a list of ARK Big Ideas 2021, which would include the following:

  • Deep Learning
  • The Reinvention of the Data Center
  • Virtual Worlds
  • Digital Wallets
  • Bitcoin Fundamentals
  • Bitcoin: Preparing For Institutions
  • Electric Vehicles (EVs)
  • Automation
  • Autonomous Ride-Hailing
  • Delivery Drones
  • Orbital Aerospace
  • 3D Printing
  • Long Read Sequencing
  • Multi-Cancer Screening
  • Cell and Gene Therapy: Generation 2

When I see this list, we see deep learning, Bitcoin fundamentals, and Long Read Sequencing and in these cases we expect iteration. 

In case of deep learning (often presented as AI) we see the definition “Deep learning (also known as deep structured learning) is part of a broader family of machine learning methods based on artificial neural networks with representation learning. Learning can be supervised, semi-supervised or unsupervised”, yet my issue is with the part ‘Learning can be supervised’, as I personally see it to be deep learning, it needs to be semi-supervised or unsupervised, if not it is merely adapted scripting. I will skip Bitcoin fundamentals, it is in my mind an iterative field, but in that I must admit there is a lot I do not know and I never cared to learn it, as such if someone states to me that I was wrong, it would be a fair assessment, but to see innovation paired with a word like ‘fundamentals’ is weird on too many levels. It becomes a different stage when we consider Long Read Sequencing, I get it data is in evolution and transformation and these sequencings are often linked to biometrics, a field that is very much innovation, even the iterations tend to be innovation, so I see the flaw in my thinking here. Yet it compares to naught when we consider ‘Long-read human genome sequencing and its applications’ by Glennis A. Logsdon, Mitchell R. Vollger & Evan E. Eichler. It was published less than a year ago and it took almost that long for me to get the gist of it (armed with a thesaurus). As such when we see Oxford Nanopore Technologies and its applications we do clearly see a large field of innovation, not merely in biometrics, but in an adapted path towards a string of devices all the way from manufacturer to user, where we see an optional path towards identifying digital forensics, I wonder if Mr or Mrs Technology Nanopore from Oxford considered that part of the equation. In a stage where the IoT is in nonstop motion, setting a chain of identifying hardware and connections in a string, an extremely long string might be (for now) the only way to go and that will be (as I personally see it) a much larger stage in digital forensics to find the paths towards organised crime and disorganised corporate crime soon enough. When parts of a path are identified we would optionally see an identifier of non repudiation. Only that person, and that person could have taken that road. Which might also more quickly identify a larger strain of click farms. Not claiming the innovation, merely stating that this might be a path worth considering. At present some will discard the issue with data size, yet I come from an age where DEC had a Winchester drive with 250,000,000 bytes, which was the size of a work-desk and 50 times the weight, all for the price of a house in 11 specific cities in the USA. This happened within a career, as such do not dismiss the idea, as size becomes ever debatable, as speed is increasing in the better hardware, the application of ONT could go a long way and in directions the makers never considered, or at least not openly considered. 

It might be me, anyway, I am meeting up with an old friend (Gaius Julius Caesar) who is giving me the lowdown on his campaign in Gaul, with my rusty Latin, it will take all weekend, so let’s see if I can afford a nice bottle of Italian wine. Have fun!

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And so it begins

To be honest, yesterday was a little whack. I came up with the foundation of a new Star Trek movie (a story covering two movies), but I will not set it here as it is founded on Star Trek materials already in existence and as such, it is not mine, that and the fact that the people at Paramount should be ahead of me, if I can come up with the goods and they cannot, you can draw your own conclusions on that. The second part was a new idea on something that might be seen as either a sequel or a prequel. I am not much of a horror fan, never was but I sometimes go see one. There was Poltergeist, the Relic, Grave Encounters (one and two), and then it happened. The idea got into me and these movies gave way to the paving of the idea, they are important (somehow). I remembered a ride in a Dutch theme park named ‘the Efteling’, the ride is called ‘Villa Volta’ and it refers to a legend called ‘de Bokkenrijders’ (the Goat riders). The story goes back to a book written in 1779, the book and the gang actually referred back to 

  • Gabriël Brühl – sentenced to death by hanging, 10 September 1743.
  • Geerling Daniels – died of two self-inflicted stab wounds, 28 January 1751.
  • Joseph Kirchhoffs – sentenced to death by hanging, 11 May 1772.
  • Joannes Arnold van de Wal (“Nolleke van Geleen”) – sentenced to death by hanging, 21 September 1789.

When we consider these parts, we see the foundation of an excellent horror movie, one with references to the past, consider that the area ‘the Kempen’ was not the most illuminated one and also largely absent of lighting, we see a larger stage, with the robbing of churches, people and devil worship that the stage for something nicely haunting can be made. A stage that includes parochial corruption, envy based corruption and superstition all whilst there was an actual danger of cutthroat robbers does tend to lend a hand in setting nerves on fire as we contemplate what is behind the three doors, it might help to realise that it is not the doors leading to the living room, the street or the cupboard door to the bed (people slept in cupboards in those days). A stage that was determined not by law (even as they claimed it) but by fear and by the hands of the church, yes, those were the days.

So as I was setting the field to all kinds of creativity, the US government changes the timeline I had in mind initially (at https://lawlordtobe.com/2020/12/03/trillion-dollar-musk/  where I wrote ‘Trillion dollar Musk’, the stage where I predicted “I stated before that in the next 3-4 years his value will increase to roughly $1.2 trillion dollars, or in a less shorthand version $1,200,000,000,000, yes that is where he is heading and he already has most of the IP in his possession to do so”, now we see that Reuter gives us ‘Biden proposal: $174 billion for EVs, new funds for renewable power’, a stage where we are told “The White House said the new EV funds will result in more U.S. production of EV components and batteries and fund new consumer rebates and tax incentives “to buy American-made EVs, while ensuring that these vehicles are affordable for all families and manufactured by workers with good jobs” and that is the beginning for Elon Musk to chisel in stone the setting that gets him a trillion dollar plus member and he already has most of the IP to do so, the little he is missing was in one of my articles and likely his team already has the stage in place to get started, I reckon (speculatively) that Elon Musk and his Musk-wares will optionally be a household name within the decade, equalling, optionally surpassing Google, Apple and Microsoft in the process. It is the power of innovation and the sooner the iterative flaccid minds take notice, the better the world becomes. 

And so it begins, the stage for a new technology driven economy comes into play and when 5G deploys all over the world, the old people (Arvind Krishna, Satya Nadella, Larry Ellison et al) see what happens next, they will race, they will cry needs and they will object to all kinds of things, but the world is changing and unfortunately for them, Elon Musk seemingly has the goods.

It will not make changes overnight but it will make larger changes. He will not do it alone, there are larger players who will be part of all this, but not the three mentioned and if they do not adjust the need of their shareholders to actual innovative jumps they will become obsolete. Yes and it includes Microsoft, who has the good fortune to be reduced to a user facilitator. The innovative will also push us into directions we are not completely ready for, but that is the foundation of innovation. You see Ren Zhengfei was initially part of that, but the Wall Street players saw what they were missing out on and their anti-Huawei rhetoric is playing against them, now the US will miss out on a lot more, the question is will the change of direction go towards the EU, or will there be another direction? I actually do not know, but to cater to these changes proper 5G was required and in the speed section, we see (according to statista.com) that Saudi Arabia is at the head of that speed setting, yet both Canada and Australia have more than the minimum speed requirement (America does not), as such they do have a larger advantage at present and that matter, because the developer that fits the bill will have an easy mark raking in revenue in whatever direction innovation pushes. I cannot tell what direction it is in, because I simply do not know, but the earlier step (the Elon Musk deal) will also push domotics and smart devices and they are optionally now all driven by Musk technology. 

So here in the beginning of new technology, we see players, but not the players that hoped to be in charge and that drives them to all kind of directions, it is THEIR personal horror story, and they fear to be non-essential, the rich fear that as much as a direct loss of wealth, because when their status as essential captain of industry goes, so do their automatic revenue renewal programs, and it seems like we get to see the impact of those changes earlier than I expected.

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Somniare atque in posterum

It was a weird dream, even as nothing really weird seem to happen, the dream was weird. It was my first day at Sony, I was given a cubicle. A man spoke to me ‘We liked how you responded to your previous boss’, even as I have no idea who or what response they were talking about. There was a start package on what seemed to be my desk. There was a new watch in 4 parts. It seemed an almost identical fit to the Apple watch, but it was something we had to put together. There was the housing, the band, the battery and the electronics. It was an employee watch. The electronics were specific Sony, the rest generic. The watch kept us informed, seems to keep the company informed of our every action and it was the lifeline of the employee. A future I predicted in 2013, but not to this degree. Patents fuelled to generalisation, to set parts into a stage of some sort of jigsaw combining and partial usage made no difference, the patents caught it all. From mass produced straps (mine seemed like a transparent cheap looking plastic, but tough and resilient. The housing was a generic product, like it was made to fit a million users and the electronics were specific, it gave the Sony display, time, messages, internal (departmental) information. It is a future we are heading for, instant access and companies having instant access to us, it is not a Sony thing, it will be a global corporate thing. The question is not how it will happen, because it will, when it will happen is also not the question, the issue will son become, how complete will this digital transformation be? The introduction will be clear, the stage will be set, but I wonder how it reflects on us. I see generic housing’s to become almost a fashion statement, some will be smooth metallic, some will be titanium, some will be silver, or even gold but they will all house the generic watch given to us on day one. The corporate mobile tether that can reach us from 4G and beyond. 

A stage where managers can be contacted at home, a zoom conference from their Sony Bravia, all as the need of their global bosses require. A sort of time management per cycle, every cycle. 

I didn’t see much beyond that, but the setting threw me, not what was shown to me, but how casual I looked at the watch, like it was in use everywhere, a technology in a stage where it is the one corporate-employee link that all larger corporations rely on. A new stage of technology that we all accept, those who do not will not remain in any workforce for long. A set service that most corporations will rely on, the larger have their own solution, the others use a cloud based SAAS setting and in this day, with cloud transgressions set to 90%, the larger stage is not where we work, but how secure we can work. In all this, some technologies, the law and politics are running behind all the matter that is being hurdled against us. So whilst we are shown on how ‘New German IT law raises hurdles for Huawei’ to set the hurdle for one, but not the other we see “A key question with any cloud computing service is: “where is the data stored or processed?” It is a key question because location is not fixed in the cloud. Unlike a fixed server in your office or at a data centre in Australia, data in the cloud could potentially be located anywhere in the World and even in multiple data centres in multiple copies worldwide. In fact, a cloud service provider may not even know where the data is residing”, with a reference to “Some exceptions to this rule are provided, for instance, when the controller itself can guarantee that the recipient will comply with the data protection rules” and that is a larger stage where we see personal data in clouds where organised crime uses a system like their personal highway to information and the law doesn’t have a clue what to do to protect people, although they had time to figure out how to stop Huawei. Thi stage is about to explode in all our faces. Whilst we see marketing give the clarion call to ‘AI’, a stage that at present does not exist. The marketeers are feeding the legal minds in a stage that is disjointed. As I personally see it, the law is steered by the greed driven to stop some and clear their way to more profit, all whilst the changes will impact billions and no one is looking into the flaw that we ourselves create.And it is happening in a stage where Times Daily reports ‘Nokia to cut up to 10,000 jobs to ramp up R&D in 5G race’, an article (at https://www.timesdaily.com/business/nokia-to-cut-up-to-10-000-jobs-to-ramp-up-r-d-in-5g/article_5c02981a-a87e-5a02-8bcd-3efac378852f.html) that gives a larger premise. If you have to fire 10% of staff (10.000 jobs) to ramp up Research and development in 5G, how far behind are you?

All this, whilst Huawei is already far beyond that point, how desperate have people become? You need not accept my words, but the numbers by Statista shows that Saudi Arabia (one player that embraced the Huawei solution) is at present over 700% faster than the US, it is the number one 5G place to be, so how far behind will we all be in 2022? If the watches are seemingly the place to be, how many developers will divert to a place like Saudi Arabia to make that part a reality much quicker, all that whilst the EU and the US are nowhere near ready, so how long until others realise the bag of goods we are offered by those not able to deliver, will we hold THEM to account any day soon?

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In your face space

It happens, something is staring me right in the face and I lay it beside me. It happens, it happens to us all. This trip started in 1992 (I believe), at a consumer electronic show in Amsterdam (RAI) we got to see the first Mini Disc, the first thought I had that it would be a great digital system for computers, it was roughly 4% of a Bernoulli disk whilst being able to store 600% of what a Bernoulli could store. The idea was rejected by Sony, too incompatible they claimed, nowadays we know more, it would have been a great option, it would have pushed players like Apple to the limit 5 years ahead of the curve. Yesterday I was confronted with that thought as my DVD was acting up (the disc, not the player). Now consider the new players, the new way to watch TV. All whilst the telecom companies want you to use more and more bandwidth, the more they can harvest, the more dependent you get to become.

What if we take that away? Consider this Compact Flash, one card, not 26 discs, merely one card and it is not even the start, in a time and place where collections are complete book cases and we can replace it in almost all cases with one card per TV series. The fans have a perfect copy per card and there is still the option to upgrade over time, in the age where 4K will define new boundaries, the retail side also needs to adhere, a setting where we can drive innovation, not merely follow it. Battlestar Galactica, Smallville, Babylon 5, Teen Wolf, Games of Thrones, Harry Potter, Lord of the Rings, the Hobbit, Dexter, Midsomer Murders, the Star Wars saga and so on, one card per setting and the technology is already here to set the stage to a much larger degree to meet the customer beyond halfway, a customer that can watch their series in perfection, one card that can last a lifetime. I reckon that players will have larger settings, they have the space, open up any blue-ray or 4K player, most of it is space and adding a CF, or SD card reader (optionally both) is the easiest thing to do. Not walking back and forth to the player getting the next disc, merely one card and all seasons are there. Yes, newer series will likely go per season, but at present there are hundreds of series all well above a dozen discs, and the fans have needs, they want that card on their mobile, on the road and the card can take a lot more than any disc could, so what stopped a player like Sony? Another ‘too incompatible’ mention, or the fear of piracy? Piracy is already there, the disc allows for newer protection and even in store upgrades. Go to any store where you buy movies or TV-series, now consider a box (like GoT) and that box will be able to contain a dozen of your favourite series, now consider the space it is taking up and consider that one card could have all seasons and you keep it in your placer at all time, to be able to play it at your hearts content. So why is that solution not here now? Consider all the telecom players trying to be clever with their 5G, all whilst it is just not ready and do you really want your bandwidth to depend on your 5G router? Consider that IT Pro gave us a week ago “as they promote Kubernetes as the secret ingredient for closing the gap between 5G’s promises and 5G problems. Kubernetes does indeed have some potential to make 5G actually work well. That said, it’s not necessarily the holy grail of edge computing and telco networking that it is sometimes made out to be” (at https://www.itprotoday.com/hybrid-cloud/can-kubernetes-solve-5g-problems-partly-not-soon), there we are told “They make promises like “5G networks will one day offer peak data rates of up to 10 Gbps” and “5G’s hyper-fast speeds will revolutionise the way we live.” If you read statements like those carefully, you’ll notice that they’re predicated on theoretical future developments, not what 5G is actually delivering to the typical user today. That’s because, to date, 5G network implementations haven’t been all that impressive. They turn out to be slower than 4G in many cases, not to mention less reliable. 5G, in other words, has become “a bad joke.”” A setting I have been mentioning for close to two years and the joke gets to be worse, at present Saudi Arabia has a 5G network that is well over 700% faster than anything the US can offer, their BS marketing drive is that bad and it will get worse, as such do we want to rely on congestion, or do we want an option where we can watch what we love unhindered, optionally in a better setting than now? So whilst we take notice of “it won’t address all 5G problems, and it will take a long time–several years, most likely–before Kubernetes is a full-fledged 5G solution, which I predicted a few times in the last two years, I made no mention of Kubernetes, I merely observed the greed driven stupidity of some and watch these ships wreck left right and center. So whilst American politicians are blaming China for their own lack of innovation, I created the setting of a 7th device that can push innovation and change. And when we consider that innovation drives creativity, I wonder what someone else can come up with tomorrow, I already set the design of a new device for IOS and Android, that is how I roll. All whilst Microsoft is pushing Forza on your mobile, I came up with two new pieces of hardware, yup, I feel decently good, especially as we see Microsoft falter again and again and now it get to pull the wool over the eyes of Apple and Sony too (life can be satisfying). Did I figure out everything? No, I did not, but if I had done so I would make life for 1,000 researchers at Microsoft impossible and that is not fair either, oh wait, I really do not care about that, sorry!

All this in a day, so what is stoping these moguls of achieving true innovation? #JustAsking

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The wide net

We all have the idea to go phishing, we want trout, we want salmon and we use the biggest net possible to get at least one. So when AP gave us ‘Casting a wide intrusion net: Dozens burned with single hack’ (at https://apnews.com/article/donald-trump-politics-europe-eastern-europe-new-zealand-f318ba1ffc971eb17371456b015206a5), not only was I not surprised, I had been warning people about this for a few years, that setting is apparently upon us now (or at least some are admitting it now). There we see “Nimble, highly skilled criminal hackers believed to operate out of Eastern Europe hacked dozens of companies and government agencies on at least four continents by breaking into a single product they all used” this does not surprise me, this happened in the late 80’s as well when someone used Aston Tate’s DB3 to introduce a virus, it is simple find something they all use and hamper its function, a basic strategy that an Italian (Julius Caesar) introduced 2000 years ago, there he hampered the roads and not servers but you get the idea, the classics still work.

When we are given “The Accellion casualties have kept piling up, meanwhile, with many being extorted by the Russian-speaking Clop cybercriminal gang, which threat researchers believe may have bought pilfered data from the hackers. Their threat: Pay up or we leak your sensitive data online, be it proprietary documents from Canadian aircraft maker Bombardier or lawyer-client communications from Jones Day.” It might seem rash but the people relied on others to keep their data safe and whilst we see more and more that they cannot contain the bacon the clients are suffering, this is not a simple station and we get it, but package solutions tend to come with flaws and that has been a truth for 20 years, so why are you all crying now? It is the final part that has more bearing “Members of Congress are already dismayed by the supply-chain hack of the Texas network management software company SolarWinds that allowed suspected Russian state-backed hackers to tiptoe unnoticed — apparently intent solely on intelligence-gathering — for more than half a year through the networks of at least nine government agencies and more than 100 companies and think tanks. Only in December was the SolarWinds hacking campaign discovered by the cybersecurity firm FireEye. France suffered a similar hack, blamed by its cybersecurity agency on Russian military operatives, that also gamed the supply chain. They slipped malware into an update of network management software from a firm called Centreon, letting them quietly root around victim networks from 2017 to 2020.” This is important because of what happened in the last two years, remember how ‘stupid’ American people started to blame Huawei for all the bad whilst offering absolutely no supporting evidence? Huawei does not need to bother to aid whichever government there was, silly software developers are doing that for them, we see an abundance of intrusion problems that include SolarWinds, Accellion and Cisco. A stage where thousands of systems are at risk, but no, the ‘silly’ people kept on blaming Huawei. Even I knew better and as Sony gave me the idea for an intrusion method called ‘Plus One’ (a viable way to drive the Pentagon nuts) with an alternative direction that I call ‘Vee One’, but that one has a few hiccups I reckon. Then I got creative and saw a new parameter in play. One that is based on a little part I read in a Cisco manual, the text “When You Add A Hard Disk To A Virtual Machine(VM), you can create a new virtual disk, add an existing virtual disk, or add a mapped Storage Area Network (SAN) Logical UnitNumber (LUN). In most cases, you can accept the default device node. For a hard-disk, a non default device node is useful to control the boot order or have different Small Computer System Interface (SCSI) controller types. For example, you might want to boot from an LSI Logic controller and use a Bus-logic Controller With bus sharing turned onto share a data disk with another VM.” You see that small text indicates that there is a nice workaround in Cisco CMX and it opens up a lot more than they bargained for, that in conjunction with the share issues thy were already facing gives out a whole new meaning to the phrase ‘Copy me I want to travel’, n’est pas? (for the French victims)

It is a much larger stage, most laws aren’t ready for this, prosecuting the guilty parties is close to impossible and any quick fix they make will only make things harder, the setting was and has for always been the makers of software, time constraints and lack of deep testing makes for a lousy solution and in most cases these players have a pushy marketing department (example: Ubisoft), and yes ‘You be soft!’ because the small tidbit that AP gives us with “Attackers are finding it harder and harder to gain access via traditional methods, as vendors like Microsoft and Apple have hardened the security of the operating systems considerably over the last years” yet it is a small stage and not a correct one. Weaknesses in Azure, issues with advertising in apps and a larger stage of programming, we see it clearest in .NET, but it goes way beyond that, for example “The problem of memory leaks is not uncommon in any technology. Simply put, the framework doesn’t release the memory that it no longer needs. .NET is frequently criticised for memory leaks and memory-related issues. Although .NET has a garbage collector for this sort of problem, engineers still have to invest additional efforts into proper resource management. And the leaks keep on growing as the application scales.” (source: Altexsoft) and it shows the smallest part, if there is a leak in one place, there will be in other places too and the leaks are not the real problem, getting it to semi-crash and taking over its right on a network are a quick way into any system, I saw the example with an accounting program (censored name), I got the program to crash (took about 20 seconds) and I ended up with the administrator rights to the entire mainframe from ANY location running that software. I get it, there will always be a bug in any place and the makers were quick to fix it, but for a few weeks there was an entrance point that took minimum efforts and that setting is only increasing with routers and cloud systems, these companies rely on marketeers that are ready to push for the investors sake and leave the client swimming in a swamp, I have seen it more than once and it will happen again, and this setting has been going on since 1989 and over the next 3-4 years it will grow to 150%, the push to billions and to quickly get to billions will be overwhelming for too many players all whilst the law will not be able to protect the victims, they will merely point at torts law, even though that you are the victim, most contracts are offered as an ‘as is’ solution and for the most software makers can avoid prosecution for the longest time, long enough for the hackers to get away with your data and sell it, what a lovely system you bought. Oh and before I forget, organised crime is way ahead of me, so for some it will already be too late.

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Science in art, deception through science

Just as I got past the first female night-horse (read: nightmare) I got into another one. I am not sure why, but for some reason it matters, in this there is a CIA wet work operative played by Graham McTavish, there is a spotter with him, he minds the listening system. They are watching a man seemingly talking to himself, but it is too much of a one sided conversation, the sniper (McTavish) changes the scope to thermal, now he sees a shimmer, one he had seen before, it was digital cloaking. He signals the spotter, who starts changing the dials on a small box and after several seconds he nods, he listens. He says ‘the other person is whispering Greek’, and he listens, they are looking at an almost surreal setting, it is almost 30 seconds until the spotter states ‘I cannot be here’ McTavish looks around, the man is absolutely pale with fear “I cannot be here” he states again, puts his sidearms in his mouth and pulls the trigger. The sniper gets out fast, they were both using suppressors, as such there was too little sound to set the alarm off. He grabs all the gear and he gets out as quickly a possible, all whilst sending the alert signal.

The scene was weird, I do not remember seeing it on TV or in the movies, but it got me thinking on communication, and soon thereafter encryption, do not ask why, I have no idea, but the slithers of one, connected to the idea of another. To show this here is an image

As you can see, it is in foundation a sudoku setting, an 81 figure number (nine times nine), yet the stage is to some degree predictable, every number used once, per square and no number the same in a row or column, even as there are only nine combinations, there is a larger stage for encryption systems to work on, but what if we look at killer sudoku?

As you see in the image, the stage becomes a little different, we get a combination of puzzles and it is that combination that could give reality to a new encryption method. A stage where the sudoku itself is merely part of the puzzle, it is the other part that gets us the encryption. Is it a 2H box, a 2V box and so on, but in that stage it becomes a lot harder to figure out the numbers. The shapes can be anything, a letter, numbers, any combination. The numbers are numbers but there are ways to encrypting that too, and as every level is larger the computer undoing the cypher will take more and more time, all whilst there is an optional setting to reset that setting, a solution in apps that makes any high end encrypted system a much larger option for diplomatic staff to keep encrypted data with them, without them knowing what they are carrying, or anyone for that matter. If they are not part of it, they are merely the vessel that the channel carries.

Or in humorous terms (an ode to Danny Kaye) “The pellet with the poison’s in the vessel with the pestle; the chalice from the palace has the brew that is true!”, as such the issue is not the servant, that person has no idea what they are carrying, a new stage where 2-3 apps set a larger stage and with the security out of the way (thanks to Microsoft and Epic) anyone can be a courier. Yes, when you (optionally) saw ‘Microsoft sides with Epic in its fight with Apple, promises a more open MS Store’ with the text “Microsoft filed a declaration in support of Epic’s request for an injunction against Apple’s plan to remove its access to iOS development tools. The company said in the filing that the Unreal Engine is “critical technology for numerous game creators,” and that taking away Epic’s ability to support it on iOS and MacOS devices “will harm game creators and gamers.”” Most people do not see the larger picture, all this was merely a way for Epic to shun its duties, duties that allow smaller players to avoid larger costs, yet once greed sets in there is a larger stage and they paved the way for organised crime to take much larger steps for people to be tempted to quick cash only to learn at a much larger stage that they became mules. It is that stage that also allows for a new encryption systems, with people having 1-2 apps, that the person with the third app will be able to capture what they need, sometimes it will be with the persons consent, but not always, and that is where we are at. The rich taking what they want and not wanting to be held responsible, no matter what damage they are at the head of, what a world we live in, it seems that my nightmares are a much more pleasant place to be soon enough.

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A repetition of events

This is speculative, this is my view on the matter and it might be very very wrong, yet I see events take place and I have seen it all before, this is not a first. It has happened and it will happen again yet to be true I never expected Apple to be part of that equation. No matter how we consider the stage, no matter how we thing it will be alright. As I personally see it, it will not.

My insight started well over 30 years ago with a Dutch Company called ‘Infotheek’, an IT company when IT was a mere myth, it was rising and in that air it started to believe its own marketing. I saw some service person air anecdote after anecdote but never really managing anything, merely pushing the expectations of its boss unto the staff member on his watch and anyone not meeting presented and assumed expectations, that person was done away. They started buying companies and keeping the few stars that a company had and the rest, you guessed it, over time they were done away. It was slow enough not to raise flags, but the centre core was that they were purchasing revenue. I saw a pretty amazing sales star walking away from that. Even if I never realised it at the time, his name was Oscar, he had a sales routine and a calculator and he was doing tricks with the calculator and he was good, he really was. I never understood him, all I saw was some slick suited person with expensive sunglasses, but I was in services and happy to be there giving technical support. It was the golden age of Tulip Computers and I was aiding those users. Yet I saw Infotheek buying company after company, I saw people go faster and faster and it was my first view on ‘buying revenue’ but there were more later, when it became more common ground. These thoughts went through my mind as I took notice of ‘Apple buys a company every three to four weeks’ (source: BBC). The stage is similar, the problem is what path are they taking? Are they buying revenue “Apple recently delivered its largest quarter by revenue of all time, bringing in $111.4bn (£78.7bn) in the first-quarter of its fiscal year 2021”? Or perhaps it is a stage here they are accumulating cost to lower tax brackets? Are they merely looking for a cheap way to get the real jewels in a company, get the revenue and do away the rest? In this we need to consider the number one part, they are not doing anything illegal, yet the stage remains that the bought companies have a population of X, when within 2 years the population goes to X-45%, and when you see that this involves 100 companies, how many people will become unemployed? Even if we see “Most often, Apple buys smaller technology firms and then incorporates their innovations into its own products” we see a half truth, it is not the whole story. Yes, we accept that sometimes it is straight revenue like “Apple’s largest acquisition in the last decade was its $3bn purchase of Beats Electronics, the headphone maker founded by rapper and producer Dr Dre” and there is nothing wrong with that, but there is a larger risk that some people lose the foresight (or is that hindsight) that the Apple egg becomes like an actual egg, a hard outer exterior, but behind that it is space, empty space, not all of it is the joke (sorry read yoke) of the matter. A larger stage and in this case not some presented larger Dutch IT firm, but an actual behemoth that I set somewhere between $1,000,000,000 and $1,500,000,000 when that comes crashing down what will the impact be? And any firm that I in the stage of buying revenue is always heading for disaster and when it becomes someone buying another firm almost every month for 6 years that crash is close to a given.

You see, on paper it all looks nice, but incorporating new companies, re-schooling staff, educating staff on a new set of ideologies is a much larger task and the stage is alway in motion, the stage of confirming and checking whether the new people are on track of becoming images of the old people is a setting that takes time and when you buy a company every month the pyramid becomes unstable a lot faster than anyone realises and when that happens, good luck with finding support and services to your Apple product. In this there is one given, the sales people tend to forget about the services required and when they learn that their sales pipeline is stuffed because they forgot to give trust the larger stage of corporate valour it all goes pear shape rather fast.

In this I am speculating on the past, perhaps Apple will be fine. Perhaps I am all wrong and my experience does not count. So basically I could be wrong, however GeekWire gives us ‘Chromebooks outsold Macs worldwide in 2020, cutting into Windows market share’ (at https://www.geekwire.com/2021/chromebooks-outsold-macs-worldwide-2020-cutting-windows-market-share/) a week ago. This does not mean that I am suddenly right. A 6 year tactic is not the stage that is seen in one article over one year that is optionally the weirdest year of the century. 

One does not imply the other but we need to take notice of both, especially in a stage where the 5G future is more and more likely to be a cloud based one and we cannot deny that the Chromebook is a pure cloud based solution. It is up to us all but when we consider that we need to realise that we too are wage slaves and service slaves and whatever hinders or threatens us will threaten all, a small truth that goes back to the age of Gaius Julius Caesar and for those who remember his name from the history books as a politician and a ruler, he was a general first, so he knows a few things, come to think of it, he set in motion some of the tactics that are till used 2 millennia later, all set before he became Dictator Perpetuo, think of that before we dismiss all of the facts and in this there are more facts, some are hidden in the story, it will be your puzzle of the day. In this I give you one small clue ‘Is Iteration in similarity the same as iteration and does that warrant consideration of the title iteration?

Have a great day!

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