Tag Archives: Apple

Realisation towards achievement

We all realise things over time, I am no exception to that. I am old school (well, old at least), I come from the stock where you buy a product, you get a product and to some degree that is it. I was there from the very beginning. I have nothing against SaaS, I get the concept, I get the notions and the considerations that come with it. Yet when I see how some programs need to find a way to fund its creators, I get it, and I do not oppose (OK, that came across wrong), but you get the idea. There is (for the most) no such thing as a free ride). 

When I look at the beginning of the iPad (I had the very first model), I got deeply into Blockheads. It was a free program and yes that was nice, but the programmer was really smart. He gave the players the option to get production upgraded to twice the speed for a mere $5.99. After a few hours I saw that I was going to like the program and spend the cash. I never regretted it and I still have the program, it served its lifetime stage, a dozen times over at least. It might be the best $5.99 I ever spent. Now, there are ways to get ‘free’ programs going. Micro-transactions was another option. Games had the option to earn the cards, or you could buy a booster pack (Magic) it is another way to get the return on investment. In the beginning games like Castle Age relied on it and it worked well, those who didn’t have the money, or would not spend the money could still play, without purchases you still made progress, but it would be slow and there would be grinding. I had this in Castle Age, I actually only made 1-2 purchases and the game became playable. A decent game for under $5, there can be no objection. 

So as the SaaS model progresses, I looked at both Day One ($2.08/month), and EverNote which is a lot more expensive. I am looking at it a an option next to Tablet Journal, which was free at the time and only charged for the additional backgrounds and icons. I had no issue buying them and now that I am looking at the new iPad, I wanted to upgrade the programs I used. 

Also, over time I noticed a few flaws in the Tablet Journal and I did program once, as such I was thinking to make my own version. Or at least make one that I liked completely (and it keeps me off the street which makes everyone happy). It also intersects with a few other issues I was having and the idea forming in my mind is a new sort of game, but I cannot start on that, my programming skills are just too rusty (the reward for becoming a data miner). 

In all this I needed to address replay-ability, challenge, growth and independence. You might think that this is a joke, but the last element is actually a lot more important than you think. During AC Brotherhood, Ubisoft almost had it right, but their focal point was in another direction. As such I now see that the mobile/non-mobile environment needs to be embraced, not separated on or merged. 

Gaming is a state of mind that must be protected and embraced, the mind is in different settings, the mind is the centre piece in the game and the makers seem to ignore it too often. Most game makers seem to see the brain, the person as the added appendage to the game, yet this is not the case, or at least I personally think that this is wrong, the brain is the entire piece n all this and the game is designed around it, as such the failures of Ubisoft become clear, when you make a game for everyone, you make a game that pleases no one.

We all have different needs in gaming, some prefer puzzles, some prefer stealth, some like it in RPG mode, some love closed levels, some need them to be open. I think that this is why Minecraft is such a hit, it is open and allows us to fill in the part we want to fill in. Yet, I have no intent of making some version of Minecraft, I believe in setting the stage to a group of people, so some will like it and a larger group will not, but it would be my intent to make it as appealing to those who want it as possible. 

So what will it bring? I do not know yet (the rusty programming skill makes it a question mark). Yet, the larger stage is not what w like, or what we might like, it is the stage of being apart, being different. Just as I hope that Cyberpunk 2077 has larger true hacking skills, we see the need for a game that is about making us seem more clever, not a game that links piece one and piece 2. I am not referring t a puzzle game like Myth, but the added setting that puzzles brought in rendez-vouz with Rama. So not getting two cogs to compete the puzzle in Tombraider (no negativity implied here), but a stage where we need to see the puzzle and consider the solution, not fitting 2 parts, but finding the proper 4 parts out of 50 offered. 

I get it, not everyone likes puzzles and some will not like the option offered, but I would make it for those who do like this side of gaming, the part where the mind figures it out. You see I always believed that games are a great educator and the proper game still needs to be paid for, but as the joy and educations progresses, we see a price that is eagerly paid by the player, all whilst those who lack funds (or prefer not to pay) can still play the game. 

When we realise that we are better or feel better with the program in our midst, at that point the $5.99 is not a hurdle, it is the threshold to the next stage in our lives and if games like Minecraft, Blockheads, Magic, Archero and Fallout Shelter can please its audience, any other creator can too.

 

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It’s not a problem

When was the last time you had the idea of ‘What if this is not a game, what if this is real?’, that is the stage that I faced this morning. Now, I have never made a secret of the fact that I have given views against the (a personal observation) stupidity of Ubisoft. Yet this morning, I had the idea that puts Ubisoft in the forefront of technology in real life. A stage where they could add billions to the value that they have. This advantage can be seen in Watchdogs 1 and is a lot more visible in Watchdogs 2. Can you guess what it is?

What happens when the head up display is visible when you are on route? What if you add Google glasses, or a google eye screen to the Apple Watch and an iPhone? You get a personal tracker and navigation system. So what happens when the arrow system in Watchdogs is reflected on the road via a google glass? It would enable you to find your way faster, especially when you are new to a location and add to this the option of enhanced tracking that 5G offers, we see that the IP that Ubisoft has already is entering an entirely new frame, a global frame where we can navigate in other ways too. I wonder if Ubisoft has considered what they have. Even as there are flaws in the game, the device will offer a much larger stage, and of course a stage to fix what is currently slightly below par. I wonder if game makers have considered the benefit of what their game offers (unless it is Kid of Rock), I do not think that the unicycle has a large benefit, but tracking and projection technology goes a long way, especially in light of where we need to be and for what we seek. It is not connected to my IP, but I can see the joint benefits that they have and there is a much larger stage in the viewpoint of the people who might need this, those who are elderly, bad in manoeuvring and limited in the freedoms of movements that they have. It is not an adaptation of a few thousand people, it will be the adaptation for millions of citizens, all consumers of a much larger need and Ubisoft might be able to provide there.

I personally do not think that they had considered the approach to this, games are there to mimic life and to give alternative options, not set the stage of project what the consumers need and there Ubisoft might be the first to set the way. It is fine if Electronic Arts wants to follow, but we already have Soccer players, Football players and Basketball players. Still, a few companies might want to reconsider the IP they have and how it might be applied to the 5G realm. And this is where it hurts, you see Huawei is close to ready for what is needed, Ericsson and Nokia are close to 3 years away from setting that stage. A union of smart mobility, smart wearables, and Domotics and the two non Huawei players have not made a dent in those approaches, their software is lacking and as I see it opportunities for Huawei and optionally Ubisoft as well. 

Good business is where you find it and the creative mind will always find alternatives based on less than perfect events. It was not about the perfection, it was about application.\

So in the end, whatever market Ubisoft loses, the IP they have can be set in a who range of optional new ways, even in ways that they had not yet considered. 

 

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The inferring line

We all see the news, we see what is implied and we wonder on what it means, at least that is what some of us do and the news is always sided to the part they want to illuminate, there is no evil or bad intentions there, it is the way the writer thinks, or the view that the writer has. We might agree, we might disagree, but the writer is entitled to the view they have, at least that is what I think, so when I see ‘Technology of Business’ in the BBC, I wonder about the ‘Business of Technology’, it is not merely the reversal of a phrase, behind it lingers the fact that a formula and solution are reversible, or in Market Research there is the unwritten law (well, perhaps, seemingly unwritten), that it cannot be reversed, as such when the factorial analyses goes in one direction, the opposite would be a discriminant analyses, if the factor is proven, the discriminant analyses should always fail, no exclusions to that, if both make it there is a connecting factor in play, not really a covariant. When you realise this, there is a much larger truth to be seen. SO in this I do not oppose ‘Have we become too reliant on Big Tech firms?’,
I merely wonder about the elements behind this. When I was working in the 90’s in IT, on the edge of IT, there was an unwritten law to steer clear of one another in Big tech, so to not get in each others fairway and maximise profits, as such we see the advantage that players like Google and Amazon have. They researched their part and they went their own way. I am merely looking at these two because Microsoft, IBM, Sun and a few others were overlapping and they had their own way of setting the stage. So there might be truth in “Big Tech firms have been getting even bigger during the pandemic and their success means they have plenty of funds to snap up other businesses”, yet the involved stage is a little larger than projected. So I do not disagree with people like Sandeep Vaheesan when they give us “All of them will be in the M&A [mergers and acquisitions] game if they’re not already. Start-ups are more likely to sell out during the pandemic when they might struggle to meet their obligations and the buyout looks especially attractive – the pandemic is speeding up the buyout date in some cases”, I am merely seeing that this stage was in play for much longer and now we might focus on what the larger players are gobbling up, yet this is not any difference from what has been going on for 20 years.

It is the way business works, the larger fish eats the smaller one. Adobe ate Macromedia (I still believe it is the other way round), Novel got wordperfect, Microsoft ate entire shoals of software makers and so on. And yes, the pandemic has an impact that is much larger and that is not on the buyer, also not on the seller.  Some were surprised to see Microsoft acquire the game Minecraft for $2,500,000,000. The seller was mostly not unhappy, he went from mama basement software developer, to nerd to multi billionaire.   It is the game developers dream to get that done and his game was addictive as hell (I know, because I have it on every console). Microsoft grew it even further with the direct ear of over 200,000,000 ears of needy gamers. It is marketing heaven for Microsoft, and that is before you realise just how much money is linked to the optional micro transactions.

At some point these firms need to rely on merging and acquisition to grow, it is merely the way it is, and sometimes nature hands these players a windfall (like the pandemic). I believe that we are not too reliant on big tech, I believe that we are in a holding pattern due to a lack of innovation, the innovators are out there yet they are not getting the visibility they need to push it along and that is a larger stage than we realise. You merely need to search ‘innovation’ on Google to realise that it is marketed and it is labelled, yet true innovation is the one element that defies labels and marketing, because I saw and learned that what a firm does not understand (in 1997) cannot be marketed, it cannot be sold, because its leaders are drawn to memo’s with bullet points and that is when you see firsthand how true innovation defies labels. It is a conclusion we have seen too often and lately a lot more often than we considered it.

Even when we see some brands giving a platform to the real innovators, it relies on someone recognising it and I agree that it is not a bad idea, but I also realise that if I do not see everything, then someone else is likely not to see it either. It is not a good thing, not a bad thing, it merely is and there big tech has its first problem, how to recognise it soon enough. Not everyone is a Steve Jobs, who was able to recognise 9innovation when it walked through its doors, Jeff Bezos et al is a different stock, a different breed, they made THEIR innovation, it does not mean that they can recognise it when it hits and there the true innovators have the challenge, on how to set their IP in a safe space where it can be recognised without them needing to set the stage of losing a lot of money hoping others will see it. It is the inferring line that they face and all innovators must face it, for the most they will rely on big tech who can afford to squander a purse of coins and not worry on how it hits them, it makes the game harder for innovators, but not impossible, they have options and on a global stage it does imply that these players will seek the largest beneficiary. When we see Huawei against Nokia and Ericsson we see that the two Scandinavian players have to set a wager holding a dead man’s hand, When we see Amazon, who is seen against its competitors Google Play, Apple play and so on, yet is it not interesting on how Alibaba and Ozone are not mentioned in plenty of places? Ozone particularly is not as big, but it is still a contender and in the stage of IP, where that patent is more important than most think it is. In this Alibaba has a larger benefit as it also delivers into Russia. The inferred line is thinner than we realise and there are more players, even as some ‘market’ them away into obscurity, you see when these players get the IP, they grow on a global scale and that is what is feared in the west and also by a player like Amazon, you see, they are the largest player and will remain so, but what happens when the dollar collapses? The way that this US administration goes about it, that setting is a lot more realistic than some are willing to admit and when the dollar goes, the Euro and the Yen will take massive hits, losses of 35% would be a good day.

Should you out that consider that the Financial Times (at https://www.ft.com/content/dbe16ce4-f154-4985-a210-279fa1f53e24, and them alone) gave almost 5 hour ago “Millions of digital banking customers unable to access their money after German group falls into insolvency”, consider that an impact like this should make the front page on pretty much EVERY paper in the west, yet the Guardian has NOTHING, and others are like that, something that hits millions is left unreported. So when we see a repetition of the Sony 2012 events (the Guardian was the reporter there), how much on innovation and how much innovation impact will not be reported on when it ends up in the hands of Alibaba and/or Ozone? How much marketing shielding will Amazon receive? The inferred line is something else as well, it shows where we are told not to look, when does true innovation actually do that? 

A line that is ignored by plenty of players is a line that might show actual danger, especially when its impacts our lives.

 

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The start of a joke

We all have these moments, it all starts with a joke, and 15 months later the joke can walk. There is within us all an innate ability to rely on the absence of proper decorum. It is nothing serious so to say, one might remember the story on how Peter Dinklage broke his neck on a ladder whilst climbing a Bonsai tree. The so-called joke is lost on us, that is until we know what a Bonsai tree is. No matter how we feel, the side of what is called inappropriate jokes is within us all, and the funny part of it is that for the most there is no malice attached to it. That is actually an important part. So as we became part of the Politically Correct humour brigade we threw away a side of us, we actually became less. 

That sense of humour is actually an important side, not because it matters, but because it does not. It is in that flair that we see ‘America trying to ‘rule the world’, says Russian spy chief’, the man is incorrect (ofcourse), yet the feeling has been brought and we need to see the American failing to a much larger degree. We might consider the quote “Russia doesn’t trust what the British government says about the Salisbury poisonings” and Sergei Naryshkin would want us to believe that this is what it is, but it is not all and by no means the focus of what needs to be. You see, even as we know that greed driven America is on its last legs, we have no real idea on how far along Russia, China and India are on that track. They are far along, just the ‘how far’ is not a given and it matters, it matters a great deal. You see the interview on the BBC gives us an interesting quote: “Using weapons like cyber attacks and disinformation, the European Union only recently accused Russia of a campaign of disinformation over the Coronavirus. Why is Russia doing this?” This in a light of massive misreporting by the EU members themselves? And the part where he basically accuses Russia is another matter. I actually do not know whether it is correct or incorrect, what I do know is that I have not seen the evidence, as such I do not trust any of it. Evidence is key and the BBC knows this, as such the question as asked is giving us a stage that is not about Russia, but on the non-reliability of the BBC, does that make sense? 

Now, as for the misreporting, if the EU is setting itself so high above others, it seems only fair that Russia would have every issue of IT and data collection that is in equal if not on greater measure than the EU (or America for that part). I am not stating that their technology is flawed, but they have less resources committed to technology and data collection, that much can be seen on any tourist trip to the good old CCCP. And in that same setting when we see Russian hospitals, we might notice a lack of computer driven states, as such data collection is all a bust. 

It is a choice Russia made by America letting them not be able to buy any American computers, or so the story goes. Even as we see one side, we forget about the other side. I am not claiming that Russia is innocent, I am claiming that we do not see the whole picture and the BBC interviewer reminds me on a conversation I once had with a protestant Pastor, And I stated: “We both serve the lord, you in your way, I in the way he wanted it to happen”, it is nice to claim thesis of real truth, but that side tends to be undetermined. And it also sets the tone that god needs to be served, by what standard, on whose call? Where did he say that this was so?

From the cold war I would see Sergei Naryshkin as my opponent, yet this is not the cold war, and that does not mean that Sergei is no longer my opponent, but there is a larger issue over the last weeks where we have to wonder who the BBC serves, as I see it, they serve the people a lot less, so who are their stakeholders and shareholders? So in that matter, who took a long hard look at the BBC Bitesize GCSE Business Studies? I am merely asking. Or we might look at the fact that Freud could not get into the nightclub because he forgot his ID, or perhaps what does Freud says comes between fear and sex? Funf! That last joke made no sense unless you know German. And that is where we are, it is not lost in translation, it is that some media is intentionally depriving us of the translation that needs to be.

And we actually have to be aware. It is easier if we turn to Russia (as less speak it), and we will be offered pancakes whenever we set that stage (it is a ‘blin’ joke) and here we need to see that translation software could not see the difference. That is the story, the sources state that Russia at present has a debt that is only 0.04% of the American debt and that is a gamechanger. In all honesty, I personally do not believe it, but the truth of the matter is that I actually do not know, Russia does not hand its budget choices to the media and the ones they do give are debatable on a few sides. And in that stage is America, it is on its final legs and they have no plan to take care of the 25 trillion they owe. So in that approach we would see that ‘America trying to ‘rule the world’’, is incorrect, they merely are trying to bleed others to the same degree, or find a way to dampen the economic bleeding that they are facing and that is a tall order, in that it seems that larger companies are setting pressure on governments to let them continue the financial bleeding, yet when we realising that the US government gets (at best) 10 cents on the dollar, these board members are setting pretty for the next 3-4 generations, so where was the BBC to this level of disinformation?

I am (in part) grasping at straws, there are sides that I cannot prove, as such it is to be seen as speculation and I am not telling you different. I am speculating and it matters, but ask yourself, how much digging has the media done lately? It does not prove me right, but it should give you a few questions. And that is all before China is added to the equation. Yes, for the most we are focussing on Huawei, but China is to some degree an actual danger to the west. Focussing on Huawei is stupid, but the risk of China actually exists. There is in part the stage where American business are colouring Huawei black which opposes black lives matter (a joke, I could not resist), but the colour of fear is there, and those in fear are losing their mind with the American economy skating so close to the abyss and that part is ignored by too large a population. All this especially in a stage where this holiday could end up being one of the darkest in American history, and that is before people realise that the US is facing the fear of trainloads of evictions right as we see new spikes in the Coronaviral population. And this part is not small, the US is looking at no less than 3% of its population becoming homeless if rents are not protected, a stage no nation has ever faced in history to this degree. 

As such the General owing rent is not a general, he is a left tenant. Yes another joke but if we consider who are in the hot zones for rent, my view is not that far off. So why the jokes? Jokes are a form of creativity, wordplay and sometimes out of the box thinking and to evade the traps we are given in 2020 we need all three to stay standing. We can blame so many people, but in the end blame does not get us anywhere, and lets face it, the Russians will at most send us pancakes. Consider that I am on average an average person (misplaced humility), in the stage of 2 years I came up with new 5G IP, a stage of optionally setting the work environment towards 3 videogames and one expansion and I came up with the theoretical stage of a new weapon that takes care of the Iranian fleet. I am merely one person, so what else is out there and how much IP and ideas are floating around whilst some players are servicing their needs through the speculated approach of misinforming others?

So if we continue on that same track we need to get the joke legs and see how it solves it for us. Yet expecting others to solve dilemma’s is a two edged sword and we need to be aware of those dangers. On the grand scheme of things, the Coronaviru is not the danger, I am not worried about the 10% dying, I am worried of the 90% that has nowhere to go, as such we need the economie on a much better schale and in that we need to stop greed, we need to halt it completely, we cannot afford the stage it leaves the others. I am capitalist enough to not diminish it completely, because greed is a forward momentum force as well, yet the idea that Apple is now a 1.5 trillion dollar business, whilst their stores are nothing more than glorified display cases and I have been waiting for my laptop for 6 week, because it all gets made in the US, and the stores merely point (for the most) towards setting up an online sale should have been raising questions with over half a dozen governments, the stage is too weird and they get tax returns that no company has ever dreamed of, we need to change and the politicians are staging this through levels of inactivity that are unheard of.

And now as the economy collapses, we see protests, yet they go nowhere, because the tax laws remain untouched to the largest degree. So these politicians might be deductible, but they remain taxing on their best days.

In this I feel it is appropriate to end the story with a da dum dum.

Happy monday everyone and remember that if you wake up today before 17:00 you did something wrong.

 

 

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Contemplations

We all contemplate, we consider, we weigh and we make decisions after the contemplation. Yet it is not always that simple, at times the contemplation comes after what preceded. I cannot continue my novel until the laptop arrives, and even as it is completely unrelated to the idea I had for an optional TV series, the idea is still sound, as such I am considering whether the elements in it can be added to my novel, I am only at 60,000 words, it is something that I have to contemplate. We all have similar issues, it is notalways about writing, or playing a game, some contemplations are serious, some are not, yet they too tend to refract into serious parts of our lives, even if we are not initially aware of it. 

It is not the only thing that I am contemplating. I have seen over the last few days all kinds of messages, ‘tweaked’ advertisements and messages of a sort on how we can change business decisions after the Coronavirus. I am baffled on the premise of ‘new approaches to business’, I am willing to accept that new business is where you find it, yet the oversized issue is misreporting, mismanagement of government funds and mismanaging of attempts to look cool, all whilst we know that actual scientists need actual time to investigate. The greed driven elements before the Corona situation had created empty shells with the idea that some time in the future it would fix itself, all whilst those elements knew perfectly well that these things never fix themselves, they are merely pushed onto the next administration. An abuse on a global scale and the people see the impact now, they now get to live in a new situation and they elected the people that put them in that position. These governments never went out to muzzle the EU to the degree needed, as such well over € 3,000,000,000,000 in debt, as such the EU had no reserves left for what is coming now. And it did this after it was clear that the first trillion did not do what they hoped, yet they wanted it, because money has to roll and as such another stint of spending became the concept of normal. All this, whilst the proper stage of properly setting up tax laws for corporations have never been done, delayed decade after decade. All this whilst the EU had no issues to reject (in November 2019) any move to show names of those using tax avoidance a stage where the people would see the proposed situation where firms had to reveal profits made and taxes paid in EVERY EU nation they operated in, I reckon that the FAANG group has powerful friends all over the EU, and these 12 members should be looked at with a lot more scrutiny. The FAANG group is avoiding an estimated $500,000,000,000 a year, as such the irony is laughable, it would have paid for the issue they face now and in that same setting education and housing in Europe would be close to fixed, a stage history never had before. Yet, those with a low tax shelter option were happy to reject, they included Ireland, Hungary, Luxembourg, Malta, Cyprus, Latvia, Slovenia, Estonia, Austria, Croatia and the Czech Republic. We all see the damage, but we are all so relieved that Apple is now a $1,500,000,000,000 company, Yes, at what expense? It is food for contemplation.

So as we see not on how we can work from home and what we need to do it properly, I wonder what happened to all those tax reductions in the 90’s so that we could work from home, there is an apparent lag in what was regarded as enough and is now showing to be inadequate. So whilst some applaud ‘EU did not witness any major internet congestion’, it comes without the mention that Netflix and YouTube slowed down services to avoid congestion, apparently full services are not possible, but that is a story for another time (in the very far future if it was up to them). So whilst BEREC (an EU regulator) was all about the reporting mechanism to monitor internet traffic, we see that I gave you the links yesterday to other people who see that most of them cannot even report the amount of people getting the Coronavirus and optional those dying from it. As such we see another optional example that human lives matter less than any danger to what is laughingly called ‘the economy’, weird is it not? 

OK, I agree that one is not the other, but it seems that when the economy is in danger a whole additional range of support services come into play, when the lives of people are on the line, this support is seemingly missing. The EU shows even more signs of lag on different levels. In other news (as stated in my previous blog) we see Humanitarian actions that are empty and other pacifist actions that are useless, yet their actions pushed close to $13,000,000,000 out of UK and US hands and handed it to both Russia and China, in addition there are several damaged deal thatSaudi Arabia had with Germany, but I have no numbers on that. So whilst I am not anti-Humanitarian, I am a pragmatist and it seems that hollow actions are just that hollow in a time and age that none can afford, even now, we seem to be utterly anti-Saudi Arabia, yet there is no factual reason to do this. In opposition we see that the actions against Iran are close to non-existent, all whilst Forbes reported yesterday that there are 100 new naval vessels in Iran, it seems that there is a lot to contemplate, especially as some EU players are hiding behind the Nuclear deal like it is a Santa wish list, all whilst we see from several directions, some less than a day old ‘New tensions dim hopes for salvaging Iran Nuclear deal’ and ‘New IAEA report is reminder of old problems with the Iran Nuclear Deal’ a stage that shows that Iran does what it pleases and takes no time to be civil about it, when it is conventional it is one thing, the nuclear side is a direct threat to Israel and Saudi Arabia and the EU players are willing to burn those two elements if they look better, because Iran will make some bullshit excuse on how it was not their fault, that it was a fanatic and they possibly misjudged the situation and those European players will all nod in agreement, their pockets optionally lined with income never earned. And we are all letting it happen.

It is perhaps our greatest flaw, we do not act when we should, we let greed driven motivations overwhelm our needs and we seek to blame someone when we all let this happen, as contemplations go, we have to think through a lot at present and we need to do it faster.

 

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To knowingly intentionally ignore

There is a state in any person’s mind to ignore anything that does not fit the need of the receiver. This is not a bad thing (at times), and we can ignore all we can, yet to deceive ourselves that it does not exist is another matter. 

To look at the station we need to look at the consideration of two settings. The first is ‘an organized effort to gather information about targer markets or customers’ this is the foundation of market research. After this we consider the second part, which is ‘the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems’, as I personally see it, some do not see the difference (or ignore that there is one), or as I would imply, to knowingly use one as the other. The first difference is the population. In market research we investigate a population and we set our hypothesis based on the station of it. We dabble, we slice and dice this population, and we draw conclusions. The problem is that some hide behind the slicing and dicing, calling it the arbitrary process. For the most I have no issues with it, or better stated I do not care one hoot about some of these analysts. Yet lately I see the impact of decisions and business processes and I wonder if the people accepting the marketing stories whether they are in the dark, they do not care or if they are clueless. 

It started with Microsoft, then Ubisoft, after that there was a stage at Apple as well as a stint in the US administration. All acts based on what some would call ‘a market research into the people and the impact of view’ yet it seems like the marketing research of passing a bitter pill to the extent of surviving the action. That is clearly how it feels and the first act on my side was remembering a previous conversation, a conversation I had roughly 20 years ago. The premise was that a board was cutting expenses and setting the stage of having the environment where they stopped getting a 90% approval on their product and settling on an 80% approval. It is a dangerous and slippery slide. Yes it seems cheaper and it might in the beginning be cheaper, yet the station as we see it is dangerous as the degrees of freedom diminish (intended pun). As a product drills down in different areas, the 10% shift implies that on three fields the danger grows that the overall approval rate is optionally down to 60%, especially if the 20% missed rate hits any consumer 3 times. This is where Ubisot is at present and that is where Microsoft was in the last few years. In that stage we see “to develop technology that will enable them to stream games to whatever piece of tech a person is holding – be that a smartphone, console, or something yet to be invented”. It is the Ubisoft statement and that is fine, yet with the testing and inadequate versions over the last two years alone gives the consumer (the player) a much larger lag, especially when these players are only relatively happy and get hit again and again with downloads that tend to exceed 20 GB, how long until the player has had enough?

It is nice to drill down unto a group of satisfied players, yet the larger issue is that the non players are too often disregarded making the story told one that is largely built onto a shallow base of shifty sands. My view is supported by one small detail, as the PS5 was viewed, we saw an absence of Ubisoft games, the station of that 20% is now growing is it not? One of the largest software makers in history had no business not being present at this Sony show, whether they are going forward on both systems or not. It seems to me that this is not a small part, this is a much larger part and it seems to me that the predictions that I gave last year is slowly coming to fruition. 

Could I be wrong?

Absolutely! I cannot state that there is certainty, that would be short sighted on my side, but the symptoms are there, the lack of excellent gaming, dozens of updates that are several GB in size, there is a lack of testing there is a lack of listening to the gamers and the ones setting the stage of listening are rolling the dice which they optionally loaded themselves. They look better that way, yet the consequences for Ubisoft seem better, until the gamers move away, when you set the stage of a non-assassins creed game to call it that, something they did once before, the stage changes. Even as we were given last year “Ubisoft didn’t provide numbers, but said that it had made a “sharp downward revision” in the revenues expected from both games, which it blamed on a failure to differentiate Breakpoint from its predecessor, an overall lack of interest in sequels to live games, and excess bugs for the game’s failure.” (source: PC Gamer) There are two parts in this, the first is that the game sucks, the basic failures seen only yesterday by myself give a larger rise to that Ubisoft has much larger issues at present. The fact that I ended up with the game at 20% of the full price only 6 months ago, and the fact that to start the game I needed a 38GB patch shows that the issues are close to massive. It is not ‘to differentiate’, but to ‘properly code’ a game that is at the core of it all. The difference of Market research where Ubisoft investigates their game against ALL gamers, to a stage of Marketing research where Ubisoft merely investigates the Ubisoft players is part of that optional setting. When anyone hides behind the message and not behind the quality of product, we have a much larger issue and in the next console war, it would optionally set the deck to a very different stage. 

This is not about Ubisoft, Apple and Microsoft have shown similar failings for too long, and the stage where the US administration is in shows similar flaws, even as it is not a product, trust is, and it is faltering on several levels in the US. We can blame several stages in this, but it is not the blame, it is the investigation into the analysts and the conclusions drawn seems to be a much larger stage of marketing research, not market research. One optional stage is the way evidence is rejected and optionally completely ignored. We might look at the Coronavirus, it is not the point, that element merely brought it to the surface faster. Huawei is the first one that matters, no evidence was ever brought to light, it shows a stgs where the US is close to economic collapse, at that stage we see the greed driven marketing research where the actions are at disposal to the US assets, not the US citizens. This matters because it shows that the slicing and dicing of data is not getting the attention it is due, it is happening on corporate and political levels and elements like ‘How Austin Tech Is Democratizing Data’ might seem nice in theory, yet the larger issue is that some views are now seemingly solely supported by the topline makers, not actual academics with the education required to make some conclusions based on data, not the presented views that those in charge of governments and corporations would like it to be. So when we learn that “Imagine business analysts, marketing teams and even the C-suite having the power to interpret data without the help of the entire IT department”,consider that we are now in a phase where those who have are about to decide the fate of those who have not and those people are in for a massive rough ride, or so they believe. When we see the corporate players like Ubisoft and Microsoft folding on strategies as they lose larger and larger market shares, we will see destabilisation of a much larger degree and there the game is up for grabs. Even as some resorted to terms like data democratization, it is a much older principle, it is the discrimination between those who matter to some, against those who do not. Corporations will find out the hard way what their choice brings them, in politics it is a different story and the impact there is nowhere to be seen. We cannot predict it until it is too late and there I expect (or is it dare I expect?), is the stage larger, even as places like YouTube is flooded in some positive light, the negative impact is much larger. The US riots are merely a consequence to part of what happens in data, it is not the cause but there will be much larger and much more defining then we ever expected, the problem there is that after the fact, repairing damage is close to impossible. You see it is not ownership of data, it is the fact that decisions are made on a level where too much data is disregarded. Hiding behind entrepreneurial action is close to a farce. The largest danger of misinterpretation and as the sources are less and less trustworthy and that is disregarding any ethical consideration, or to make it slightly more simple, as data democratization moves forward, the essential part of comprehensive information will be filtered and optionally disregarded too often, a such a full view is not available, implying that the decision makers are merely looking at a limited scope and consider that action when it is done by a billion Euro company. 

We are only seeing this because the surrounding scope was pushed to the forefront, as such those reacting are doing it too late having to disregard increasingly larger consumer markets. When was the last time that such an action was an actual benefit to that company?

 

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Playing the fifth station

I am watching what is to come and even as the first part was not my bag of tea, the New Spiderman game definitely was, a new Gran Turismo and now I stop with shouting titles, a lot more publications will do that. What was interesting was the response the game makers had (the man behind Insomniac games to name one), the additions that the PS5 enabled, and so far I am watching actual gameplay and it is blowing me away. The presentation is giving new titles from franchises we love and new titles from origins we never saw and so far it is pretty mind boggling, but Sony is pretty good in that respect, so I am not overly dumbstruck, yet the graphics and the environment as we see it in the game Stray leaves me with thought, Sony, not unlike Microsoft is going in a direction we expect, as such I see a gap that players like Apple and Google can touch on. Sony has well over half a dozen exclusive titles that players want, and there we see the first part that I sort of expected. We see the exclusive and the likely less exclusive games, yet after 30 minutes still nothing from Ubisoft. I am certain that Ubisoft will be on the PS5, no doubt, but the stage where the small software houses are taking the limelight and sharing it with Sony shows just how bad the stage of Ubisoft is at present. Then we get to see Ghostwire, a game teased before, now we see it on the PS5 and this game alone is reason to get the PS5, and even as it is not the most expected game, it is certainly taking the limelight and that is a new feeling. When we see what comes with Hitman 3 I feel certain that no Microsoft Hype has a chance at present, I am cautious because their show a few years back was really good, but they have to take all the stops out to even equal what Sony is bringing. And that is important here as Hitman is most likely coming to both systems. With a lot of titles handing out the Holiday 2020, the expected image that PS5 will come with an overwhelming amount of launch titles (or first month titles). At the end of the presentation it is clear, there is no Ubisoft, they are in trouble, because there is no way that they want to miss the event, Bethesda was there with 2 titles, so why not Ubisoft? 85 minutes after the start, we get the power hammer, Eloy is back and what we see on PS5 blew me away, Horizon 2, Forbidden West is a PS5 Gem andI can’t wait to get my fingers on this console, which was shown right after, it is gorgeous, you should see the video on YouTube yourself and see what is there, words cannot describe it. No matter how some Microsoft fans shout that their system is the biggest and the strongest, without good games it does not add up to much, so far they are 3 million systems behind Nintendo and that is not all, 4 reviewers were completely blown away, it is that overwhelming and most of us will be waiting with bells on for the next 20 weeks. 

Sony, you’ve done it again!

 

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Between fact and speculation

There are two parts in all this. The first is fact, the second is speculation, the facts come from what we know and have seen. First fact given by the BBC is that the PS4 has so far sold 108 million worldwide, the Xbox 49 million, which is 3 million less than the Nintendo Switch, The PS4 and Xbox both started in 2012. The Nintendo in 2017, surpassing the Xbox in half the time. As such, that so-called strongest console was surpassed by the weakest console and in 4 hours we get to see what the new PS, the PS5 will bring us. In all this there is no surprise for me, I saw this coming in 2016, and as the Xbox One X showed us the face of Microsoft and their short sightedness, I saw how they would lose the market more and more, even as Microsoft is trying to create hype after hype, selectively giving us missing information, the consumers are waking up to the colossal error that Microsoft has become and I firmly believe that it is about to get worse. If it was up to me I would direct Google and Apple towards alternative paths making Microsoft the system in 4th or even 5th position. I am that mean at times. 

Speculation

Speculation is another path, yet that is not about the hardware, that is set to the business practices of Activision and Ubisoft. To give you the example, I have been an Elite fan since its release in 1985, In 2016 it was on early release on the Xbox and it was pretty much the ONLY reason I got it. The game is still fantastic and since that point, over 3 years, the game has had a speculated 53 updates, the last one 3.4 GB, Ubisoft released AC Odyssey in 2018 and has a speculative 54updates, the last one 24 GB, almost 800% of the Elite Dangerous one. Activision seems to have a new record, Call of Duty has seemingly a 85 GB patch. That is way too massive and games on the PS5 will end up being larger, a lot larger. Under that given situation, the entire patch system needs to change. Ubisoft especially (Breakpoint 38 GB, AC Odyssey 2 GB) is a setting that gamers will no longer accept, it is a little bit ridiculous that Ubisoft cannot properly test its games. The AC series especially has shown a lack of proper testing, yet that will dwarf in both the PS5 and Xbox X series life. Under the new setting, the makers can hide behind ‘everyone has broadband’ and ‘there is unlimited download’, yet it is clear that rural Germany and France are not on the big internet page and the entire Coronavirus work at home part with congestion all over the place, in the same setting whilst players like Netflix is pushing 4K series more and more, the entire mess of congestion will only increase. Players like Ubisoft will not survive the quality they have brought so far and there is no doubt in my mind that both Sony and Microsoft will have to protect their player sooner rather than later. This is the speculative part and we will hopefully learn more in 4 hours when Sony gives us the works on the release of the PS5. The time of  release is nearing more and more. As I see it, it is a mere 22 weeks away and some will have to save up for both a 4K 125Hz TV as well as the PS5. As I see it, Sony is extremely likely to have a massively great 2020 soon enough and an even better 2021. None of this matters to Nintendo, it will work great on the new TV and they have already surpassed Microsoft, who will need the largest part of 2021 just to break even with the weakest console. They are not in a good place and whatever hype they create, it will not look good, yet that is still speculative of me and I hope to be proven right no later than March 2021. 

Gaming is about to change and we are only hours away from seeing it ourselves. 

 

 

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Open Targets

We all have that point in time when we see a person we know, and when we see that person, we wished we had a paintball rifle, that person is the target. That person optionale did nothing wrong, it is a variant to “Slap your annoying coworker day”. I feel certain that more than one person had me in mind and that is probably why my title as ‘certified psychopath’ gets me out of hot water. Iget it, I tend to be goal driven and I have zero regard for diplomacy (most of the time), yet it also works in opposition. I get annoyed when some boss gives me the run around instead of giving me the direct message. There is nothing as hateful as a manager keeping you on a leash instead of giving the bad news up front, which he has had for 3-4 hours. So wasting time on long rides whilst the short message would have changed the dynamics towards the goal. 

Yet the larger issue is not the manager, it is me. I am aware that I have flaws and faults (we all do), yet I present the flaw as a strength, and that is where things get dicey at times. I feel that I am on the right path, but I also understand that those drowning in diplomacy have a case. In this setting we look at Ubisoft, it is hit hard by the Rainbow Six clone (I would call it a rip off), and Apple and Google are actually in hot waters over the entire setting. This is nothing less than copyright infringement. This is a lot more than a clone, this is more than some copy lookalike. Several people, or better stated, several gamers could not tell the difference ad that is a bad thing. Ubisoft has many flaws, but in the titles they believe, they have pumped cash into them and Rainbow Six is an important IP revenue for them. As such the game Area F2 is a much larger concern and the impact on Alibaba will also be significant. It is my issue here that I fail to see how Area F2 even made it onto the App sites in the first place. And that is before we take a look at the Nintendo app store. There is a larger flaw and even as I enjoy slapping Ubisoft, I am also protective of games and Ubisoft does deserve every bit of protection here. There is a larger stage, not merely of what is missed, but of the things we see that require a larger consideration, apart from Alibaba getting every bit of software scrutinised, before it is allowed online. The larger stage is how can we prevent this larger stage exploding. In today’s stage we see that videogames get the initial 30-60 day joust for revenue and that leads to a 60-120 day revenue boost. Basically Area F2 screwed that up for Rainbow Six and they should pay for it, optionally using the Alibaba credit cards. In today’s stage it will be a massive invoice, and as I personally see it, Ubisoft is entitled to those funds. The stage for Alibaba changes even further when we consider the historic stage that Call of Duty and Medal of Honour had, they looked alike but were different in several ways and it kept both alive. In this stage where people cannot tell the difference between Area F2 and Rainbow Six siege there is a much larger and a different stage. Copyright infringement is not new, not even in gaming, but the fact that people cannot tell the difference is pretty new and very unique, and I wonder what play will be set in motion to stop this from happening again, in all this, I do believe that Alibaba will take a large hit to their value, I personally believe that Ubisoft has all the rights it can to divert damage to its IP and let it all be paid by someone name Ali Baba

It reminds me of an old publishing joke, you see the book ‘Ali Baba and the 40 thieves’ was politically incorrect, it was republished as ‘Ali Baba and the 40 fighters for the Palistinian cause’. I wonder how it sounds when the third edition is staged as ‘Alibaba and the 40 game programmers’, yet in all this it is still early days, I will keep my eyes on the court case, because the impact will be a lot larger than most of us can imagine. The only thing I wonder about is how they got it looking alike so fast, there seems to be a factor of intent in all this, so there is every chance that Alibaba will go to court against the people who made Area F2. 

 

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Shame of choice?

I have been around for some time. In this time I have always accepted the choices I have made, and for the most, I have had one regret, that was around 2001, it was a choice and I accept responsibility for the choice I mader, I might not be happy about it, but that is life. In that frame of mind I am or the most a Republican, I believe in Republican standards, yet until January 2019 I had never expected to be ashamed of that. The entire Huawei situation and as the Guardian reported 6 hours ago, ‘US blocks vote on UN’s bid for global ceasefire over reference to WHO’, the idea that the Trump administration opposes mention of the WHO must be one of the most fucked up situations that ANY commander in chief of the US in the history of that nation has set up. The stage is even more diluted when we see “Donald Trump has blamed the WHO for the pandemic, claiming (without any supporting evidence) that it withheld information in the early days of the outbreak.” In all honesty, from that pointof view, when people are THAT stupid, I will had all my IP to Huawei (hoping that they will pay me) there is no chance that there can be any hope for the US in a stage where Trump is president. The man gives rise to chimps being more intelligent than people. To give further notice, I grew up seeing and accepting that Russia was the great evil in the 70’s and 80’s, I was in the mistaken understanding that the US was the bastion of actual freedom, how wrong can a man be?

When the elections were held, it was my opinion that Clinton was the wrong choice, her bungling of the entire Benghazi situation, in light of all the spin and misdirection was reason enough. If she could not get that right, seeing her in charge of the US was in my personal view a massive mistake. I had no idea that the baboon chosen would be even worse.

And the American people are about to find out why. The economic disaster that the US now faces is estimated to outdo the Depression that preceded WW2. 

In all this, I expect that Google, Apple, IBM and Microsoft will see a massive brain drain towards Europe and Asia. I personally expected my IP to be valued no less than $2 billion, yet I personally do not see the stage where the US will honour anything, as such and to protect my IP (which is based on new 5G principles) I have no option but to offer it to Huawei and hope for the best. Even if I end up with nothing, I will set in motion gears (already done) that will push it all to the public domain. Even as that leaves me with nothing, it will be evidence that I was right all along, which will boost my ego and place me on the high moral ground, merely for the view it gives me, above the presenters, the bullet point people and the proclaimers towards their own bonus, their own needs, not the corporate needs. 

I always saw myself as a Republican because personal freedom is where it is at, not the constrictive laws that binds all together behind a fence of rules, less laws and more freedom, yet that freedom comes with personal responsibility, I never doubted or opposed that. I wonder how people will react when the works of Stephen Moore, the one economist that supports the Republican plan reacts when the flaws get out into the open and he is asked critical questions. What do you do when people set the election of a president above the value of human lives? The quote “If we don’t get the economy reopened, we go into november with a severe depression, then you’re looking probably at President Joe Biden”, yet the stage of how many will die as a feigned economy will reopen, one that has an additional $3,000,000,000,000 debt. Bloomberg did not go deeper into that part, yet the question is out there “Why was this not investigated?” Lets not forget that this is the same Moore who set the 2012 taxcut exploding the budget without producing an economic boom (source: NY Times), so where is the evidence this time and in support of that, what are the speculated death numbers? We know that the, so-called expected 1.8% mortality rate that President Trump stated months ago was a joke and he made the claim in a time when it was already well over twice as large. That beside the point of a lacking “intellectual gravitas” as some stated. The NY Times article is still an important read. He makes statements on pandemic culling that sets the stage that precautions like New York are not needed in Lincoln, Des Moines or Boise. That is as I see it the first flaw. If the US had shut its borders a lot sooner, there might have been a small gesture of hope, but that was not done. The interview gives off the noise of ‘lets not set all urban areas the same’ yet the flu will get to any stage where people are together, that is the premise and I am not a health expert either. We see at present that 1/3rd of all infected in the world are in the US. Almost one in three of all global deaths are in the US as well. Those are directly seen numbers and there is every indication that a lot of the numbers of those passing away of the Coronavirus are not showing up, so the numbers might be higher. It amounts to the entire population of Lakewood City California. Not really an urban place is it, but that is the size of the issue and I expect that the station of care includes Lakewood City, not excluding it. 

Numbers are easy to misdirect, lives less so. I understand (not completely agreeing) with Stephen Moore, yet opening as soon as possible will set a much larger stage as the US enters Christmas, and the outgoing president should consider the legacy he is about to leave the US, the outbreak might not be his fault, but the consequences of his actions are and as such I am horrified that they were made by a Republican. 

Even my own reaction, the fact that my chances are much better turning to the Chinese than the Americans is still a debate my two guardian angels are having on my shoulders (the good one on the right shoulder the other one on the left. It is leaving me rather unhappy. It is like listening to the book of Good Omens on a daily basis, unnerving to say the least.

Yet I also accept that there is a larger group of people that sets the accusation that the WHO cannot handle the pandemic. Yet it is also a stage where the US and UK largely disregarded the warnings, I saw the pandemic coming close to two weeks before the media accepted it, even as the the dictionary version of pandemic was surpassed days before I stated it, the media did not follow and questioned this part for the longest time, yet we are not looking at that, are we?

There is a much larger stage that the media is ignoring, but we let that slip, the entire issue is now on the US blocking a UN vote as it indirectly makes mention of the WHO, I wonder if the elected US official is 5 years old (a speculative assumption on my side). There are larger fish to fry, but at present we need to be asking more and more questions of the Republican political base and most media outlets are not doing that and we need to see and wonder why that is. As I see it, there is within me, a much larger fight going on. I feel ashamed for being a Republican, I wonder if I have been wrong on that choice for a much longer time, and it worries me.

It is an internal fight I never had before and that too worries me. 

 

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