Tag Archives: the Line

May 26, 2026 · 01:57

What is this game?

That is the setting and I am referring to the BBC article (at https://www.bbc.com/news/articles/cx21g0828reo) gives us ‘How Saudi Arabia’s spending spree reached the end of the line’ we see here that the article is all about setting a different tone. It starts with “Autocratic monarchs once left an echo of their glory in the ruins of the megaprojects they commanded at the peak of their unchallenged power. Those monumental physical traces are to be found in the fertile plains, mountainsides and deserts of the Middle East. But one of their most prominent modern counterparts may only have a digital footprint to leave behind for some of his most ambitious concepts.” What are they saying? You see the Saudi government and its royalty wanted to give the world something more and it came from “It was called Vision 2030. Extraordinary monolithic structures were to help bring forth new technological marvels not just for the Kingdom but for the world.” But as I remember Vision 2030 was about a lot more. They wanted their defense settings largely within the kingdom. They wanted to shed the dependency on oil. These settings are still in place. I reckon that they might get one of these plans filled by 2030, due to the war not all projects, but that is to be expected. War never came in the minds of any Saudi or gulf state. As we can go with, the United States largely screwed over the gulf states and it was my personal view that the United States wanted to destabilize the Middle East. And when we see (only 42 minutes ago) that ‘Trump suggests countries in region should sign Abraham accords recognising Israel under any deal’, this is not about peace, it is about destabilisation. The United States is about to collapse, it cannot pay its bills and they want a solution and they want others to pay for it. First we got Canada (a 51st state delusion) then it wanted Greenland and after that they went for Venezuela, but the oil was not cooperating. And now there is Iran and with the destabilisation of the Middle East the United States gets a lot of highly needed revenue. As far as I can see it, the Kingdom of Saudi Arabia never signed up for that. And it was a decently hard target to fill by 2030 even with all the oil pumping it did in January. At present, most projects will get a delay, how much? I have no idea. So as we get “Some of the most striking projects are now being watered down, put on hold or even abandoned. Several come under the once all-embracing umbrella of the $500bn Neom mega-project.” With ““The thinking now is to basically get small wins, small successes here and there, instead of these mega projects,” says Abdullah. “Like, for example, the Red Sea island resort of Sindalah could be one small win that they can promote”” and it makes sense, Sindalah could be completed as could Oxagon, but there is no mention of Octagon in the article. Why not? As I see it “Oxagon will integrate industry 4.0 with circular economy principles to create a clean manufacturing ecosystem” The united States might be proud of the ten companies that are embracing industry 4.0, but the Kingdom of Saudi Arabia has 48Km2 reserved for Oxagon, all embracing industry 4.0. Where is that mention? I have no idea how far it is along, but that brings in non-oil revenue, as such I reckon it is still on the books and optionally it is also spearheading China’s move towards the Middle East and Europe. That much plant space might set up a new consumer base and whilst some ‘giggle’ at Anko products, with Oxagon that could set massive revenue streams for Saudi Arabia and China towards Europe and as I see it destroy the MAGA manufacturing setting utterly and as I see it President Trump can kiss his manufacturing agenda goodbye as it relies heavily on broad tariffs and “Buy American” policies aimed at reshoring industrial jobs. When China sets up camp in Oxagon, there will be no interest in American products as Europe will embrace makers like Anko. Knowing this will be a mere slither of the destabilisation efforts by the United States. Yes, I believe that Israel would do well when it sides with Saudi Arabia and the UAE, but that is not the plan (as I personally believe it to be) of President Trump. He is losing more and more options and the bills on interest are due soon and as I see it, he can’t pay all of them which will drive up cost of the loans and drive down available cash for American infrastructure. I warned of this danger long before he became president and he merely wagered away whatever options he had. So what is Sebastian Usher intending? We are given “This is the same playbook, the same thing again with The Line. You know, ‘We’re going to build this huge thing. Oh wait, well now we’re going to significantly downscale it.’ And it’s the same thing over and over again, and it’s been that way even since before Mohammed bin Salman. They make these big announcements, they’re very splashy, and then it either doesn’t get built or it gets built in a significantly scaled down or [in a] ‘not what it was’ way.” Nothing like the Line was ever built by anyone and whilst we get “it’s the same thing over and over again”, give me examples? These settings are all given to us in a relative small amount of time and the war is impeding a lot of revenue that is now absent in Saudi Arabia and whilst there might be some cancelations, there are two projects that are still on the make and there is even a few other parts of Vision2030 that are unmentioned. It feels like the BBC is ‘adhering’ to what the United States wants. But they might be in denial on that. Oh, will we get the same old thing when the BBC reports on Cuba? Are there issues? I feel that there are, but whilst the Iranian mess is going on, there is all the reasons for whatever delay Saudi Arabia gives us and in this week the Hajj is playing out and I reckon that nearly all Saudi ’s are catering to the needs of 1.5 million pilgrims who are visiting Saudi Arabia and as I see it, several players are playing a game and it is against Saudi Arabia at present. But I might be wrong on that, it is merely the view that I am having.

Just saw it was breakfast time in Vancouver, Lunch in Toronto and dinner in Abu Dhabi, wouldn’t it be great to time travel to these three places in succession? I feel hungry for some weird reason, have a great day.

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July 18, 2025 · 18:35

The path of New Technology

That was the setting that I had in mind. You see, some time ago I saw the ‘idea’ that Elon Musk allegedly has. There is nothing wrong with the idea, but in this day and age, with all the settings going on, who is interested in going to New York? Been there, done that I say (in 1999), but the larger setting isn’t the place. There is nothing wrong with the place. Yet as I see it, like the HS2 (UK) the hyper-loop from London to New York seems to be a less then stellar idea. I know that allegedly Elon Musk is setting the stage so that he can get everything as much tested as possible before he is off to Mars (the planet, not the candy bar) and that is fine. Good luck to him.

Yet the setting of a hyper loop in NEOM makes a lot more sense. As I see it, three lines in NEOM seems to be the idea that could attract even more people and more advanced travel options.

Consider the first line connecting Sindalah, the Line and Aquellum (optionally more), the second line connecting Neon bay Airport, the line and Trojena. The third line would be over the length of the line itself allowing people to traverse west to east line in a little over 30 minutes. Optionally with a few stops. 

Basically allow the larger places in minutes. From Sindalah to Aquellum in less than an hour and that is just for starters. It would also allow the people in the line to go towards their destinations in mere minutes. There could be additional benefits too, consider that the people over the larger part in Neom could be off to the ski-resort in an hour, driving the desire to Trojena towards an all time high and the same could be said for Sindalah. 

This is not the easiest setting and perhaps that Elon Musk has the required equipment already as I reckon that these drills don’t grow on trees (I checked) the fabrication of these drills takes several months (if not longer) and we are in 2025, as such the creation of these lines might take more than  the 5 years required, so some haste is due. And with that setting Saudi Arabia will create a new worlds first. A hyper loop that connects these places would also push tourism to a larger degree, with additional connections that allow travel to Riyadh, Jeddah and Medina could grow tourism beyond anything they had expected and  considering that there are 1800 million Muslims, only 33 million living in Saudi Arabia could expand on expectations, desires and wonder and that would make it another first in the world. There are additional considerations as the hyper loop could transport the injured over a larger area, reducing the needs for a more equipped Hospital to the line and several smaller hospitals to other areas. That is, if the setting of a hyper loop would appeal to the Saudi government. 

There were some additional thought to combine lines one and two, but that is hat some would call the micro management (not meant for me) and the idea to live in the line, work in Aquellum and play in Trojena has massive appeal. I wonder how many Canadians might like the idea of skiing there. The setting seeing Neom would be great, if only I am still alive when these places were completed (five years with my butterfingers?) 

Still, the thought of hyper loop trains in Neom should spark any person who enjoys trips on the train. Ill try to get other IP thoughts sorted out tomorrow. Have a great day.

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April 25, 2025 · 17:25

Changing the reason

That is the setting and it is not a bad setting. The reporter, the spokespeople, no one broke any laws and no one created harm in the process. The latter reason is merely my reason, but with the tariff setting it matters. I am talking about the article in tech radar (at https://www.techradar.com/pro/pc-makers-are-planning-plants-in-saudi-arabia-to-try-and-avoid-us-tariffs) where we are given in the headline ‘PC makers are planning plants in Saudi Arabia to try and avoid US tariffs’, you see, it is not about tariffs at this time (perhaps partially).

You see, the article gives us “Major PC makers like Lenovo, HP and Dell are reportedly exploring building new manufacturing plants in Saudi Arabia in order to avoid high US tariffs on Chinese-made goods.” I reckon that ASUS is doing the same thing. There is a larger prospect. Consider NEOM Sindalah, NEOM Oxagon, NEOM Trojan, NEOM the Line, NEOM Magna and all its 12 subdivisions then we get the Mukaab project in Riyadh. These settings represent thousands of computers and most of them laptops and netbooks. A setting I predicted in January 2024 (at https://lawlordtobe.com/2024/01/25/those-happy-dreams/) on the 25th of January 2024 I implied the need for Saudi Arabia (and the UAE) to change the way customer service was done in these places. With NICE as an example, Saudi Arabia could create a Muslim solution for this and considering the growth of travelers which is supposed to surpass 100,000,000, at present (last year) was over 800,000 people and NICE has that covered, but as it is an Israeli solution, it might not fly in Saudi Arabia or the UAE and as such the premise needed to be changed and in that article I set the premise out a little better (I had retyping my own words).

As such with these thousands of systems required, it makes perfect sense for Lenovo to get into the game on a local setting, I might not be a huge fan of the Lenovo, but plenty of people love them and as such I see tremendous strides forward for Lenovo, my personal vote goes to ASUS, but that does not make Lenovo a bad choice, it is merely not my cup of tea. 

As such when we see “DigiTimes says HP and Dell have also sent teams to Saudi Arabia to scout out potential factory sites following local government invitations. The biggest attraction for manufacturers to relocate to Saudi Arabia are the 10% reciprocal tariffs, compared with 245% for China.” As I personally see it, it needs close tracks to each of these centers, likely it needs to favor Oxagon and Riyadh, but that is merely my point of view. Likely there will be service centers in each of the 4 locations, and relying on how Magna plays out, a larger setting is required there, but other with more geolocating intelligence is required. 

As Lenovo goes there and as the others (DELL, HP) come too, the setting for Saudi Arabia increases, there is at the near coming time a setting where these brands could service clients in Jordan, Egypt, Lebanon and Syria as well. It could explode service and sales settings a lot more for these regions than the EU and USA can. So when I see the quote “However, the PC market’s immediate future remains uncertain. “In addition to the direct impact of tariffs, the stop-start nature of announcements and delays have cast uncertainty around pricing for consumer electronics this year,” Canalys Analyst Greg Davis explained.” I merely mention “Go pull the other foot”, you see the tariffs are merely an excuse and an optionally bump in revenue for these companies. I reckon that these reasons Trump (oops typo) the tariff reason at present and as Saudi Arabia makes strides to completing these settings the need for systems increase a lot and the need for servers in these locations would explode the need for CISCO equipment as well. 

This is a larger setting in the need for these companies to get ready as they might require localization and as I see it, the one who is there will get a larger options and a larger slice of the revenue stream. But that could merely be me.

Have a great day and enjoy the weekend. I have to kill hundreds of people in a place called Cyrodil this weekend and I am buying a nice house in Skingrad, but they tell me that I have weird priorities.

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January 21, 2025 · 02:38

Openings to your fortune

That was the thought I had. Well, it was part of this. You see last week I saw news in the Financial Review (at https://www.afr.com/companies/media-and-marketing/saudi-arabia-nears-deal-to-take-big-stake-in-foxtel-s-new-owner-dazn-20250115-p5l4gr) and people will think “You and how many more?” And that is a fair view. But think of this “When you are competing with an increasing amount of contenders and when that levy comes crashing down, do you care?” When we see the fires in California, can you afford to be coy or emotionally vested in the needs of others? Good business is where you find it, an old expressions that the crime lord Clarence Boddicker (Kurtwood Smith) threw in our faces in the movie Robocop (1987), but what you mis is that there is a lot of truth in that. When you are trying to make ends meet, does it matter how you got into a place? Does it yield more favor with anyone when the front door seems close and there are people waiting in line, is it that important to ‘join’ them when there is an open patio door to the same location? An entrance is an entrance. So as we see “Saudi Arabia’s sovereign wealth fund is in discussions to take a stake of up to 10 per cent in global streaming business DAZN, a deal that would hand the Persian Gulf kingdom an influential voice in Australian broadcaster Foxtel.” With the added “DAZN, which specialises in sports streaming, is controlled by British businessman Len Blavatnik and last month agreed to buy Foxtel from News Corp and Telstra in a deal it said valued the local group at $3.4 billion.” Now I can be certain that Len Blavatnik might not be interested in my script, but he knows people and the small herring you throw in the pool might get the attention of the big fish you want to come to your side, either as a supporting player, or even in opposition. The price? Optionally a lousy payday for the first script. But if that gives a decent guarantee that scripts 2,3, and 4 come with a (hopefully) decent payday. And now as California is a cinderblock, it also stands to reason that the pool of scripts suddenly falls (close to) dry. Bares thinking doesn’t it? Because as you are trying to make up your mind Canadians in movies are seeing their option clear to now harvest whatever can be harvested.

So why this path? 
Well for me there is a clear option, but there is more you see, as Foxtel changes hands to British businessman Len Blavatnik, we see more than a mere change, we also see opportunity. As Saudi Arabia is setting their hands to the sport section of Foxtel, there will be people who will look at whatever is there?

And now more eyes will be hopefully looking at my script ‘How to assassinate a politician’ (aka Essay), which was written for an Islamic population and now we are off to the races. How many Islamic laced scripts has Hollywood ever delivered? And now that Hollywood s partially out of business, we can hold our heads high and allow the opportunity to make a few coins.

Is it a guarantee? 
Of course it’s not, but until this happened there were little options outside of Dubai Media and Al Saudiya for me and now there is another doorway, hence the patio door will have to do for me (at present). The simplest setting that Kurtwood Smith was offering us, becomes a doorway where the optional coins reside for us. We found business by going via the side door and it might not work. Yet I feel certain that hungry revenue people will get to see it and that is exactly the door I needed. I might have to sacrifice one script for little to get the visibility to offer the other scripts for a nice fee. And the fun part is that Saudi Arabia has its media channels, but with Hollywood (partially) out of commission, they too needs their channels to produce and now they are handed another option to look at, will it work? Does it match the quality they need? Those are questions for tomorrow. Today we (or I) at least got my way onto the premises. And that was the direction of business I needed. 

And with the quote “DAZN has been expanded aggressively, not only agreeing to acquire Foxtel – along with its streaming platforms Binge and Kayo – but also paying $US1 billion to broadcast FIFA’s inaugural Club World Cup competition.” This is not my field, but they will need to fill up spaces and that will be done with reduced options and a cheap script will be exactly what they need, especially as they will need to fill time gaps for Al Saudiya. And if you think that the last paragraph was a negative one, you would be wrong. The article gives us “But Brian Han, an analyst at Morningstar, said he was not optimistic about Foxtel’s prospects. In a note to his clients last month, he said the broadcaster was “burdened with expensive sports rights and mired in the ever-competitive streaming space against the global digital behemoths”.” You see, he has a point if you think of the way everything has worked all this time. It might have BEEN about “expensive sports rights” but Saudi Arabia has between now and 2030 a massive caliber of options, and that is all Saudi terrain. Trojena will have its own ski slopes, skating rings and so much more, all Saudi. Then there is Sindalah for the water sports. And I cannot even begin to fill the idea of The Line and all will have thousands of people who need to be entertained. I think that a lot of people haven’t even begun to consider how big the transition to Saudi Arabia will be. As such getting in there first has an enormous amount of options for the eager person seeking transition. And for the ones who missed it, when you get access to one it should open up to both (via Saudi Arabia). And that is before you consider that Bangladesh has 150.36 million muslims. That is 4 times the size of the Saudi population. Do you think that Saudi Arabia isn’t looking to service their shows in Bengali? I saw that option years ago, now it is time to seek if it has options for me as well.

So whilst the rest of the world is seeking to unwind their hatred for President Trump, I’ll be seeking the options I can see for good business.

Have a sunny and wonderful day.

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December 2, 2024 · 00:04

When it rains, it pours

That was the very first thought I had when I was confronted with the opinion piece in the Middle East Monitor (at https://www.middleeastmonitor.com/20241129-saudi-arabia-abandons-pursuit-of-us-defence-treaty-over-israel-stalemate/) where we see ‘Saudi Arabia abandons pursuit of US defence treaty over Israel stalemate’. I have said it before and I will say it again. The US needs to stop their stop gap resolution of “We can do this, if we can have….” That is a setting that is past tense. America needs to open all valves to get any revenue out of Saudi Arabia (and other nations there). Now that we see “Saudi Arabia is now pushing for a more modest military cooperation agreement, two Saudi and four Western officials told Reuters” the US needs to stop its appeasement trajectory. On the plus side China is pretty happy with that flawed approach from America. There is every chance that China will open the flood gates and let Saudi Arabia go nuts on the Chengdu J-20. 

Is this a given? Nope, but for others to see Saudi Arabia embracing the J-20 is the first sign that America is about to lose several contracts. Not all (it fits with the modest military cooperation agreement setting) I predicted a loss of 40% towards the US defense contracts and so far there are indications that 30 billion left American shores for Europe and China (unverified numbers). But the first stage has been reached. And the setting changes if this does happen. The American loans are set to a 90%-95% fulfilment of contracts and there are larger consideration that America will at best get 60%-65% restated for America. And it gets worse for the US, Saudi Arabia has stated to grow its national defense settings and if China makes that happen all whilst Antony Blinken remains in the appeasement setting, the losses will get worse. I speculate a lot worse, but I don’t have access to anything reliable for the numbers in that game. As such, I need to add the ‘speculation’ label as I haven’t been connected to defence parties for 42 years. 

We are also given “Crown Prince Mohammed Bin Salman has again made recognition of Israel conditional on it taking concrete steps to create a Palestinian State” I understand that setting, but I personally belief that this should be done after the eradication of Hamas. Saudi Arabia has been under attack through Iranian proxies for too long and as such the three terrorist organisations Hamas, Hezbollah and Houthi their eradication becomes a near essential. You want to doubt this? That’s fair but the essential setting becomes that Iran wants to stop the achievements of Neom (including Sindalah, the Line, Trojena, Oxagon and Magna). At some point One of these three parties will be added to the work roster of them and they will introduce small flaws, flaws that might not be noticed now, but in a year or two when things start to go wrong, the costs will enormous. An Iran will be quiet for a larger share of the table that is how it starts and Saudi Arabia is too far ahead now. If we want to protect the achievements of Saudi Arabia eradicating Hamas, Houthi and Hezbollah forces becomes the larger setting. All those weakhearted lefties will argue that these people are really sorry and should be forgiven. I say hell with that and eradicate them all. Or have you all forgotten how Saudi Arabia was on the verge of setting the larger stage to include Israel? Some will say that Hamas was brilliant and I say that this is the final straw setting the stage of eradication for these three puppets of Iran. And Iran knows that Israel is about to settle the attacks on the territory of Israel and that would escalate things even further. Now that will happen in two stages. In the first the attacks that Hezbollah will vie for and the threats from Iran takes it even further. The danger here is that Iran could ‘press’ Houthi forces further and that would force the hand of Saudi Arabia. In that stage China could proceed by handing Saudi Arabia a support setting of the Chengdu J-20 as well as the primary delivery of the speculated Xi’an H-20. I reckon that it is not completed yet, but they could hand 3 of these puppies to Saudi Arabia so that the Saudi Airforce could strike against the Houthi Forces. (I did say could, not will). Consider that these two planes would be readily sought by other Arabian nations (including Egypt, Jordan and Iraq) this is largely speculative, but it allows China to take more and more slices from American defence industries. And as this happens Iran needs to hide, because these choices would reduce the Houthi forces to next to nothing and at that point Iranian actions would fall flat and at that point Israel has options and Hamas should have none left. 

As such the Saudi war hammer will carve slices of Yemen to rubble. In all this there are two sides that matter. The first is that the west ignored that stages that China prepared for and now we see that Saudi Arabia has selected for “a more modest military cooperation agreement” with America, as scheduled the door opens for China to get more of towards America assigned spending. As I personally would speculate is that Saudi Arabia is now in a good place to negotiate and as Blinken seemingly trusted on “We can do this, if we can have….” We see that America endangered its position for defence spending. I believe that I am correct, but there are signs that it is based on a opinion piece. Not on reported facts.

What people need to realise is that this all started on October 7th 2023 when Hamas struck the Nova music festival massacre, overall 1,139 people were killed and 250 Israeli civilians and soldiers were taken as hostages to the Gaza Strip. That started this mess but the media is extremely willing to avoid certain matters. And now we see a larger setting Saudi Arabia is (as I personally see it) ready to find a new defence partner and spend billions with that new partner. 

So when some will call this a mild rain, consider that thought because those billions would have paid for the loans which could now fall short of payment for the next few years.

As such appeasement becomes deadening. America made a massive booboo as I see it. Have a fun day.

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June 9, 2024 · 22:58

The unspoken call

There was a call in Reuters last week. I had seen it, however I was dealing with the intelligence I was able to lay my hands on. It seems like a simple exercise but it is not. The article (at https://www.reuters.com/world/middle-east/un-experts-urge-all-countries-recognise-palestinian-statehood-2024-06-03/) gives us ‘UN experts urge all countries to recognise Palestinian statehood’, it seems so simple. Yet it is more complex than you think. You see that setting might be acceptable AFTER Hamas has been eradicated and the west knows this. You see Hamas is a one trick pony, it resorts to violence only ad at present it does so through Iranian guidance. If Palestinian statehood is awarded whilst Hamas is still in charge, all bet are off. The west knows this and they don’t like the centrepiece of Arabian stability. There is Saudi Arabia and the United Arab Emirates (UAE). That one trick pony (Hamas) will come with its new rule. A bigger seat at the Arabian table. When they do not get it Saudi Projects will suffer. The Line, Oxagon, Trojena, Sindalah, Red Sea International Airport, Mukaab, Qiddiya and a few more will subtly be suffering set backs, optional outright sabotage. That would cost Saudi Arabia billions. In addition UAE locations like Dubai and Abu Dhabi will be hit. It will not be some case of speculation, Iran does not like the path Arabia is on. It does not allow any path where they are an inferior setting. And they now have their claws in Hamas and Houthi forces. 

As such Hamas needs to be eradicated. It is simplest if Israel does it. It could do with the win and Saudi hands will remain clean. When Saudi Arabia and the UAE are forced to act the result will be destabilisation for years to come. All what Saudi Arabia had achieved will be for naught. The UAE will likely get a hit on tourism and travel, but there too the impact will be felt. The west likes this. They are trying to rally against China and the Arabian players are part of Brics now, catering options for China. All options are largely lost to the west. So they are now calling to include Palestine into everything. A call that is too rash for words. 

We can think all we can on Palestine, but they let Hamas in and did not do anything about Hamas for 2 decades. Hamas is under their buildings, part of their infrastructure and they have grown the next generation of Palestines to be terrorists too. The west did little to nothing, they figured that Israel would deal with that problem. Now that Israel is, the anti semitic rhetoric is taking global proportions. And the media was quiet for too long on the 120 hostages and they trivialised matters. So now that the gloves come off there will be another setting. If Israel succeeds in eradicating Hamas, statehood for Palestine could follow, yet with a few clauses. Any new Hamas interference will result in economic sanctions. In support of this other economic means will be required. Also Egypt will have to show it hands and allow Palestinians through. You know, I do not think this will happen. Egypt had identified the threat that Hamas and Palestine sets. Why do you think that they put a wall there? No one is questioning that part. It is all about Israel. 

If Israel does not succeed and statehood is awarded to Palestine, Saudi and UAE intelligence will have to beef up operations. Saudi will have a lot more riding on this and whilst there are upsides for Saudi Arabia, the risks are a lot higher. In the mean time Hamas leadership is still comfortable in Qatar and Iran has lines out to them. I wonder what will come to a close first. Israeli patience, of Saudi patience after statehood is awarded. 

In the end part of this is speculation, but the premise is sound and when Iran flexes its financial muscles towards Palestine, Saudi interests in Saudi Arabia will come under pressure, and it will resolved by giving a bigger seat to Hamas, the Iranian tool. A setting that we must avoid, the west especially. The west might no longer be a global strong power, but when chaos hit the Arabian peninsula, only the greed driven parties will see it as a plus point. The rest will suffer the consequences. And in this the media will shrug it off saying they merely reported on it. But the media will be every bit as guilty as anyone else. Even more so as they decided to not inform the public and filter events to what their stakeholders share holders and advertisers required. But the media will not report on that. I wonder why. 

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May 12, 2024 · 23:42

Microsoft and Microsoft?

I am back after 10 weeks of open heart surgery (life is a bitch). So I had some time to think.
Yes dubious is it, but I get a doze of Google bullying me to install something which I never wanted. At least 50 attempts were made and then at 02:00 I got a message and as I reacted I pressed the wrong button and now I have that bloody add-on EVERYWHERE. So the company that was about user choices, was about customer first has become nothing more than a second Microsoft. Well done Google. Perhaps this is the moment I switch to iOS.

But that is not what this is about. You see in Saudi Arabia there are all kinds of plans and they look very futuristic. But in this A thought occurred You see the line and Mukaab need waste management, any building does, but when you have that many people the numbers start adding up fast. So my mind started to grind the cogs. In 2021 I wrote the other path (at https://lawlordtobe.com/2021/05/20/the-other-path/) it is one of a few parts but it reverberated in me. You see that brought me to the concept of printable displays. You cannot solve all the parts, but what will be saved when you enter a stage of a paperless society? 

All that junk mail and advertisements stricken from waste management? It should be quite the saving. Add to that a setting for AR and the setting becomes a larger fuel point. Zo why printable displays? Consider that this display is as small or as large as you want it to be, not some x-inch display, be a flat surface and these could be anywhere in these places. Advertising, informing and optionally advising with optional QR codes. No paper used. 

The fun part is that these displays can be private (shops) public (malls and open places). People will be informed and they will be alerted to any event. Yes displays do the same but consider that Mukaab has hundreds of shops, hundreds of eateries and hundreds of events. How much paper is involved? The Line will be even bigger and a bigger headache in waste management, as such paperless seems the way to go. Now you cannot dismiss all paper (that would be silly), but consider the junk mail you had in one week and multiply that by 3,000,000 that is one saving worth considering. 

They already advertised that Mukaab has holographical options, now consider AR to add the shops. Consider the installation of secondary systems to draw in the crowds and these systems could be globally deployed. I wrote about that in the past. There is a interesting setting. In a time when innovation should be reigning, Google is about to become just another Microsoft. I wonder who programs their Generative AI, The fact that it ignored “I don’t want this” is enough to make me wonder whether the only worthy players remaining are Apple and Amazon. Time will tell.

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December 24, 2023 · 17:47

Through views reenforced

That is the setting and before we go into the news that the CBC is giving us, we need to take a look at a few past settings. I mentioned it going back to way before June 25th 2021 when I wrote ‘Non Comprehension’ (at https://lawlordtobe.com/2021/06/25/non-comprehension/) then there was ‘Inspiration and realisation’ on August 7th 2022 (at https://lawlordtobe.com/2022/08/07/inspiration-and-realisation/) and several more mentions. I even made mention that the UK firms who got the portfolio for Neom city were making mistakes. You see, social media is a bottomless hole, it is like shouting against a wall that is white wondering why the wall doesn’t answer whether it is a vestal virgin, or merely a decently clean wall. It is as I personally see it a decently meaningless metric. Marketing firms like OmniChannel and TRO had figured out years ago that the true metric was engagement. Engagement is pretty much everything. You can rely on the millions of messages you send out through social media, but does it help? Does it basically do anything more than gobble up your budget? Those 2 million placements are close to useless. It is the 5,000 – 25,000 – 125,000 engaging responses that really matters. It mattered to them to respond and it is not “there are 10 non responses to every response”, that too is too hollow for consideration. It is the responses towards engagements that matter, it is the bread and butter of any influencer. 

So now we see (at https://www.cbc.ca/news/canada/toronto/malls-death-experiences-luxury-retail-1.7065690) ‘Some Toronto malls are booming, but not necessarily because of the shopping’, as such we see that the CBC (and the mall) are figuring out why their malls are now busty with ‘life’ with the added “Instagram-worthy experiences and unexpected places are part of malls’ future success, experts say”. So who are these experts? I have been making clear statements for well over two years. Where were they then? I even created IP to nudge engagement forward, where were they? So when we are given ““In the mall business, you always have to be fresh. You always have to think about what your customers are after and remain relevant for the customer,” said Robert Horst, vice-president of retail at Oxford Properties, which operates Yorkdale.” Where was Robert Horst when I stated this well over two yeas ago? Did he adjust to augmented reality? No, he did not. In the meantime Amazon could come in and make a killing. Consider that America has 116,000 malls, Canada has allegedly 2818 malls, where is their adjustment towards engagement? Oh and that is before you consider that the EU, UAE, Asia adds a lot more to the total number of malls. So where is the nudge towards engagement there? Google and Amazon had 3-5 years to wake up with new technologies at their fingertips. They did nothing and the malls did nothing either. So when we are given “Malls such as Yorkdale and The Well, which recently opened in downtown Toronto, are offering fresh takes on retail and expanding the mall experience beyond simply shopping. Yorkdale estimates it has 18 million visitors a year” did anyone consider just how much they are missing? 

Inspectors General from the 1st Theater Sustainment Command-Operational Command Post inspect a fuel “bladder” at a fuel farm in central Iraq, recently. U.S. Army Central uses forward logistical elements to maintain fuel farms under contract with U.S. Army logistical specialists called contract representatives to ensure the operation is being conducted to the Army standard. (U.S. Army photo by Sgt. Brandon Hubbard, USARCENT Public Affairs)

It is like pushing an Army fuel bag up a hill, you know it goes nowhere without serious added manpower, and now consider what is required to get new tech and the new IP to get adjusted to a totally new kind of audience. This requires a new kind of nudging. And it is important to use the word nudge and not push. Engagement is not achieved by ‘Do this’, but by ‘Did you try or consider this?’ That is how new waves of engagements are created. I had a similar setting of creating more and more awareness for Neom city (as well as the Line and Mukaab) it is achieved through engagement. As such I wonder who else is asleep at the wheel. 

So it is nice that we see the CBC article and I have nothing against the article, but as my blog shows I was ahead of these people by years and my blogs point that out. Not merely my blog, players like TRO Marketing services and Omnichannel marketing were ahead by close to a decade, but the other voices. Feel free to listen to them whilst they shout at walls. The response is negligible and that is what needs to be seen. We can believe that malls are dying, or we can set a new stage where their lease on life is renewed. It might not help getting an immediate influx on revenue, but these influencers will start something that gives a new second tier revenue and that matters, because in a stage where economies are dwindling, the second tier is all you need to survive a little longer. Will it save every mall? Nope, it will not, but it will save the early adopters and those willing to invest and that is also the path that Amazon (and optionally Google too) needed to realise. Who many companies are in more then 20 malls? We see Zara, Sephora, Gap, Apple and several others (OK, Victoria Secrets too) in these places. So what did their ‘marketing representatives’ do to boost their visibility and boost engagement? I am willing to hazard a guess that it is very little and I left enough clues lying around for well over 2 years that it needed to be done. There is only one Harrods, there is only one Dubai Mall. The rest? They better work harder to carry the favour of engagement. It was the only way and now we see that I am proven correct yet again.  What a lovely way to get to the end of the year.

So enjoy your day before Christmas and enjoy the last week of this year.

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December 4, 2023 · 23:05

Dominoes

That is the game, well it is not THAT game exactly, but the expression should be noted with you all. When things go wrong (and at times that will happen) the events fall like domino stones. One starts the next and so on.

It is here that I found myself after seeing ‘Saudi Arabia Pumps Another $100M Into Aviation As It Targets 250 Destinations By 2030’ (at https://simpleflying.com/saudi-arabia-aviation-investment-december-2023/). You see, this is all connected to a much bigger frame. Gaming, the Line, the Cube, the winter sports and so on. They have put up and they have put up the better part of well over a trillion. But the customer care person in me (did that for well over two decades) is looking beyond the frame.

If there is one software company well versed in support and customer care than it is NICE CX software solutions. It is the most complete solution I have EVER seen and there is one hitch. It is Israeli. Now, that doesn’t make it a deal breaker, but it might require Saudi Arabia to make adjustments (like with any other software solution). It needs to become Arabic (it might already be) and it needs to cover several areas and there is a bigger hitch. It needs to survive and offer multiple settings towards deployment and customer service. 

So why now?
The simple setting is that something that big will need time and testing. Adherence to a larger station a well as a larger setting in more fields. Hotels, locations, trade shows, events, airports and so on, that list will not stop for some time and setting this up will take well over a year. Beyond that the creation of a book of ceremonies to capture even more, include even more will have certain settings. Settings for telephone, fax (some still rely on that), internet, CAPI, CATI, form scanning and collecting and verifying data is a much larger issue than most realise and now it is in one hand, in one organisation. I reckon before we get to that setting places like Aramco and SAMI will see additional benefits as well. And if goes well, a lot of it will be complete by 2028, with 2 years of testing before the larger corporations like Saudi Airlines and hotels are connected to that solution. 

Time is an awesome partner when you have this. When this is started in 2029 it will be too late and Saudi Arabia will be cleaning house and answering complaints for well over a year AFTER the solutions are deployed and in that case I always go with, being early is essential, especially with customer care issues. You can only make a first impression once. The rest becomes repair and catering to a howling mess of complaints and that never has ever gone well.

I am curious what could be done and when we get to connect these systems and see how we can serve the customer consider that any international visitor to the The Mukaab, that person flew there, that person is in a hotel and that person could be visiting Trojena as well. Three options to possibly fix something, or to make the visit of that person even more amazing and now multiply that by 100,000,000,000 visitors. Also consider that Riyadh Expo 2030 will be then. When you consider all this, is there any doubt that such a system will be required to keep events in line? There is a second issue. I doubt if Saudi Arabia ever faced events to this amount and to that amount of visitors ever before, but that could merely be me.

Enjoy the day, for most it is about to become Monday, I have completed that day already.

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November 11, 2023 · 13:27

Wandering thoughts

We all have them, and I am no different. As I was contemplating more sides to yesterday’s story. As I was thinking through new levels of intelligence (machine learning) on grouping impact of NPC characters I saw the article in the Khaleej Times (at https://www.khaleejtimes.com/travel/saudi-e-visa-demand-for-umrah-from-uae-soars-trips-start-from-dh600) where we see ‘Umrah demand in UAE soars; trips start at Dh600’ As such I wondered about a few things. You see, Saudi Arabia is busy increasing its tourism footprint. Then I learned that there is no train connection between Dubai and Riyadh. Consider these 1050 Km and tell me which tourist, religious or not wouldn’t consider doing that trip by train. From there we see two new options. The train from Riyadh to Mecca which does exist, as does the train ride from Riyadh to Medina. But the train trip from Medina to the Line does not yet exist. So now we have more than merely a religious trip. The Line – Medina – Riyadh and Dubai. A new way for tourists, Muslim and non-Muslims to see the nation of Saudi Arabia. People who can see that land without checking in and out of airports, see the lands of Saudi Arabia, its deserts and much more. A new tourist attraction if you will and a new way, one not blemished by western exploitation to see and learn about Islam. 

And even as these are mere thoughts, when we see “These budget-friendly packages start at just Dh600 per person and are not only economical but also convenient, as they are designed for travel by bus. DoJoin App is offering this 10-day package with travel by bus and is for residents who already possess the 1-year Umrah e-visa.” The small upgrade from $163 (Dh600) to Dh750-Dh999 might have the right appeal for a lot of people to take the train, optionally seeing Medina and the Line, two stops they might never have considered before, all whilst growing tourism in several directions. I reckon that I am not stating anything new, I feel certain that both the United Arab Emirates as well as the Kingdom of Saudi Arabia are working on this and with Saudi Arabia working on Hyperloop technology, we might see a lot more options in the coming years. I reckon that once Emaar and Virgin Hyperloop One (VHO) crunch the numbers, the line that comes after Riyadh – Jeddah will possibly include Medina and the Line giving Saudi Arabia, a new achievement and a worlds first. That will be the 3rd or 4th time they surpassed any expectation and that is another setting where we see that America as well as the European Union has politicised themselves out of the game. In 2019 we were given the quote “MEMBERS of the European Parliament spend £60 million of taxpayers’ cash on gravy train, plane and taxi services getting to and from work” and another source gave us ““This is not value for money and, as the second largest contributor to the EU gravy train we should get a grip on reality, pull the plug and pull out of the European Union” it is not the reason that I see is reason to disband the EU, but what is happening is that non-EU members are creating a real train ride that is very much value for money, whether it is the current train technology or the coming Hyperloop, others are showing that there is plenty value for money and that is weirdly enough one of the first things a tourist is looking for. Well over 90% of the population gets to spend their vacation money only once a year, so they try to make it count and there is plenty to see in Saudi Arabia (in the UAE too), even as too many media has been trivialising that for way too long.

Just my thought in the weekend, still 35 hours to go in this weekend, whatever will I think of next.

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