The other path

It started in the early morning (around 03:30) my mind was racing and I suddenly remembered an idea I had two years ago to solve some NHS issues. I kept in the middle on the name whether it would be the Apple iTome, or the Google Tome, the idea was laced with a different approach towards solving some of the NHS issues. That kept slapping the back of my brain when I suddenly remembered something else. It was from my early years, it was a Sharp PC-7000.

You might think it is too old to be useful, but you would be wrong. You see, Sharp tried something different and even as some surpassed them, we need to consider the impact that VHS had, yes, it did beat Sony Betamax, yet technologically speaking Betamax was superior, it was one of the few cases where marketing decided future paths and now that we are at crossroads, it is time to look back to some old ideas. It got me thinking about a new kind of display, a setting for displaying RAW graphics and using RAW as a standard format , not merely in software, but in hardware too. It got my mind racing on a new display that is the thickness and size of 10 A-4 pages, but laminated. In addition, there is a different approach when we start doing this to displays that are A6, optionally A5. A different approach to how and what we display, and more important how we go about its use, because that too is under scrutiny. We tend to follow a pack of greed driven wolves hoping to get a share and we forgot to look at the innovations of the past and how we can redirect them in today’s markets. 

In this there are options that can be captured now with innovation patents and even as that time is a lot shorter, it allows some to get ahead of the curve. The second part is how displays get their information, we go about the same route as everyone else, but we forget that there is a reason why a player like Hasselblad is pretty much the only player with a medium format video option in 4K, why do you think that is? Because they followed Canon, Nikon, Fujitsu and Minolta, or is that because they had a really good idea and stuck to their guns? It brought them more than anyone ever bargained for and they are about to cash in.

When technology and not marketing decides the future, you end up with better solutions, not pronounced innovations, but actual innovations. A lot of people forgot about that side of the equation. I decided to remember that part and set up a stage (this blog) where I can make some of these idea’s public domain and let the thinking innovators become real winners, not merely winners through the eyes of their presenting marketing pack.