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Deadlock removed

Forbes gave us news in several ways. It merely flared my nostrils for 0.337 seconds (roughly) and after that I saw opportunity knock. In all this Microsoft has been short-sighted for the longest of times and initially that case could be made in this instance too. Yet, I acknowledge that there is a business case to be made. The news on Forbes with the title ‘Why Microsoft ‘Confirmed’ Windows 7 New Monthly Charges‘ (at https://www.forbes.com/sites/gordonkelly/2018/09/15/microsoft-windows-7-monthly-charge-windows-10-free-upgrade-cost-2) gives us a few parts. First there is “Using Windows 7 was meant to be free, but shortly after announcing new monthly charges for Windows 10, Microsoft confirmed it would also be introducing monthly fees for Windows 7 and “the price will increase each year”. Understandably, there has been a lot of anger“. There is also “News of the monthly fees was quietly announced near the bottom of a September 6th Microsoft blog post called “Helping customers shift to a modern desktop”“, so it is done in the hush hush style, quietly, like thieves in the night so to say. In addition there is “Jared Spataro, Corporate Vice President for Office and Windows Marketing, explained: “Today we are announcing that we will offer paid Windows 7 Extended Security Updates (ESU) through January 2023. The Windows 7 ESU will be sold on a per-device basis and the price will increase each year.” No pricing details were revealed“. This is not meant for the home users, it is the professional versions and enterprise editions, that is meant for volumes and large businesses. So they now get a new setting. Leaving pricing in the middle, in the air and unspoken will only add stress to all kinds of places, but not to fret.

It is a good thing (perhaps not for Microsoft). You see, just like the ‘always online’ folly that Microsoft pushed for with the Xbox, we now see that in the home sphere a push for change will be made and that is a good thing. We all still have laptops and we all still have our Windows editions, but we forgot that we had been lulled to sleep for many years and it is time to wake up. This is a time for praise, glory, joy and all kinds of positive parts. You see, Google had the solution well over 5 years ago, and as we are pushed for change, we get to have a new place for it all.

Introducing Google Chromebook

You might have seen it, you might have ignored it, but in the cast of it all. Why did you not consider it? Now, off the bat, it is clear if you have a specific program need, you might not have that option. In my case, I have no need for a lot of it on my laptop, yes to the desktop, but that is a different setting altogether.

So with a Chromebook, I get to directly work with Docs (Word), Sheets (Excel) and Slides (PowerPoint) and they read and export to the Microsoft formats (as well as PDF). There is Photos, Gmail, Contacts and Calendar, taking care of the Outlook part, even Keep (Notes), Video Calling and a host of other parts that Microsoft does not offer within the foundation of their Office range. More important, there is more than just the Google option. Asus has one with a card reader allowing you to keep your files on a SD card, and a battery that offers 7-10 hours, which in light of the Surface Go that in one test merely gave 5 hours a lot better and the Chromebook is there for $399, a lot cheaper as well. In this it was EndGadet that labelled it: ‘It’s not perfect, but it’s very close.

Asus has several models, so a little more expensive, but comes with added features. In the bare minimum version it does over 90% of whatever a student needs to do under normal conditions. It is a market that Microsoft could lose and in that setting lose a lot more than merely some users. These will be users looking for alternatives in the workplace, the optional setting for loss that Microsoft was unable to cope with; it will now be on the forefront of their settings. In my view the direct consequence of iterative thinking.

And in this it is not merely Asus in the race, HP has a competitive Chromebook, almost the same price, they do have a slightly larger option 14″ (instead of 11.9″) for a mere $100 more, which also comes with a stronger battery, and there is also Acer. So the market is there. I get it, for many people those with stronger database needs, those with accounting software needs, for them it is not an option and we need to recognise that too. Yet the fact that in a mobile environment I have had no need for anything Microsoft Specific and that there Surface Go is twice the price of a Chromebook, yet not offering anything I would need makes me rethink my entire Microsoft needs. In addition, I can get a much better performance out of my old laptop by switching to Linux, who has a whole range of software options. So whilst it has been my view that Microsoft merely pushed a technological armistice race for the longest time, I merely ignored them as my windows 7 did what it needed to do and did it well, getting bullied into another path was never my thing, hence I am vacating to another user realm, a book with a heart of Chrome. So whilst we look at one vendor, we also see the added ‘Microsoft Office 365 Home 1 Year Subscription‘ at $128, so what happens after that year? Another $128, that whilst Google offers it for free? You do remember that Students have really tight budgets, do you not? And after that, students, unless business related changes happen, prefer a free solution as well. So whilst Microsoft is changing its premise, it seems to have found the setting of ‘free software’ offensive. You see, I get it when we never paid for it, but I bought almost every office version since Office 95. For the longest times issues were not resolved and the amount of security patches still indicates that Windows NT version 4 was the best they ever got to. I get that security patches are needed, yet the fact that some users have gone through thousands of patches only to get charge extra now feels more like treason then customer care and that is where they will lose the war and lose a lot.

So when you see subscription, you also need to consider the dark side of Microsoft. You partially see that with: “If you choose to let your subscription expire, the Office software applications enter read-only mode, which means that you can view or print documents, but you can’t create new documents or edit existing documents.” Now we agree that they clearly stated ‘subscription’, yet they cannot give any assurances that it will still be $128 next year, it could be $199, or even $249. I do not know and they shall not tell, just like in Forbes, where we saw ‘News of the monthly fees was quietly announced‘.

When we dig deeper and see: ‘Predicting the success of premium Chromebooks‘, LapTopMag treats us to: “The million-dollar question is whether these new, more expensive Chrome OS laptops can find a foothold in a market dominated by Windows 10 and Mac OS devices. Analysts are bullish about Chromebook’s potential to make a dent in the laptop market share“, which was given to us yesterday. Yet in this, the missing element is that Windows will now come with subscriptions to some and to more down the track, or lose the security of windows, now that picture takes a larger leap and the more expensive Google Pixelbooks (much higher specs then the others mentioned) will suddenly become a very interesting option. One review stated on the Pixelbook: “the Pixelbook is an insanely overpowered machine. And, lest we forget, overpriced“, which might be true, yet the little lower Atlas Chromebook was $439. So yes, the big one might not be for all and let’s face it. A 4K screen is for some overkill. That’s like needing to watch homemade porn in an IMAX theatre. The true need for 4K is gaming and high end photography/film editing, two elements that was never really for the Chromebook. At that point a powerful MacBook or MacBook pro will be essential setting you back $2900-$11400. So, loads of options and variations, at a price mind you. As I see it, the Microsoft market is now close to officially dissolving. There is a whole host of people that cannot live without it, and that is fine. I am officially still happy with my Windows 7, always have been. Yet when I see the future and my non-gaming life, Linux will be a great replacement and when being mobile a Chromebook will allow me to do what I need to do. It is only in spreadsheets that I will miss out a little at time, I acknowledge that too, but in all this there is no comparison with the subscription form and as it comes from my own pocket is see no issues with the full on and complete switch to Google and its apps in the immediate future. I feel close to certain that my loss will minimal at the most. A path that not all will have, I see that too, but when thinking the hundreds of thousands of students that are about to start University, they for the most can make that switch with equal ease and there we see the first crux. It was the setting that Microsoft in a position of strength had for the longest time, enabling students so that they are ready for the workplace changes. They will now grow up with the Chromebooks being able to do what they need and they will transfer that to the workplace too. Giving us that the workplace will be scattered with Chromebooks and with all kinds of SaaS solutions that can connect to the Chromebook too. The Chromebook now becomes some terminal to server apps enabling more and more users towards a cloud server software solution. As these solutions are deployed, more and more niche markets will move in nibbling on the Market share that Microsoft had, diminishing that once great company to a history, to being pushed beyond that towards being forgotten and at some point being a myth, one that is no longer in the game. It is also the first step that IBM now has to bank in on that setting and push for the old mainframe settings, yet they will not call it a mainframe, they will call it the Watson cloud, performing, processing and storing, available data on any Chromebook at the mere completion of a login. It is not all there yet, but SPSS created their Client server edition a decade ago, so as the client becomes slimmer, the Chromebook could easily deal with it and become even more powerful, that is beside the optional dashboard evolutions in the SaaS market, the same could be stated for IBM Cloud and databases. That is the one part that should be embraced by third party designers. As SaaS grows the need to look in Chromebook, Android and IOS solutions will grow exponentially. All this, with the most beautiful of starting signals ever given: ‘Windows 7 New Monthly Charges‘, the one step that Microsoft did not consider in any other direction and with G5 growing in 2021-2023 that push will only increase. If only they had not stuffed up their mobile market to the degree they had (my personal view). I see the Windows Mobile as a security risk, plain and simple. I could be wrong here, but there is too much chaff on Windows and as I cannot see what the wheat is (or if there is any at all), and as Microsoft has been often enough in the ‘quietly announcing‘ stage and that is not a good thing either.

Should you doubt my vision (always a valid consideration), consider that Veolia Environnement S.A. is already on this path. Announced less than two weeks ago we see “So we propose a global migration program to Chromebooks and we propose to give [our employees] a collaborative workplace. “We want to enable new, modern ways of working”“, linked to the article: ‘Veolia to be ‘data centre-less’ within two years‘ (at https://www.itnews.com.au/news/veolia-to-be-data-centre-less-within-two-years-499453), merely one of the first of many to follow. As the SaaS for Chromebooks increases, they will end up with a powerful workforce, more secure data and a better management of resources. Add to this the Google ID-Key solution and the range of secure connections will go up by a lot, diminishing a whole host of security issues (or security patches for that matter). All options available now and have been for a few years now. So when we see the Chromebook market push forward, we should thank Microsoft for enabling exponential growth; it is my personal believe that the absence of a monthly fee would have slowed that process considerably in a whole range of markets.

So thanks Microsoft! You alienated gamers for years, and now we see that you are repeating that same silly path with both starting students and businesses that are trying to grow.

I’ll ask Sundar Pichai to send you a fruit basket, it’s the least I can do (OK, the least I can do is nothing, but that seems so mean).

 

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The politics of 5G technology

I was watching the news and all the announcements of the new iPhone series and it dawned on me that even as they are not just the most expensive phone, they are close to 400% the price of the top Huawei P20. So why is this now a massive price jump? It is not merely that it is a 512 GB Phone, or that is has 4GB RAM, or that it is IP68 dust and water resistance (maximum depth of 2 metres for up to 30 minutes). I think that Apple is changing the game. It is realising something different, It is also why I designed the ‘dumb’ smart devices for 5G.

You see, for better or for worse, I ask you the question: ‘What is this?’ You swill respond with it is a phone (or variant of it), it is a connection to everything, it is your personal assistant. No, it is none of those. It is important that you realise that this is now becoming your personal data server. When 5G enters your life it will be the foundation of you. You must realise it now, or lose your personal value very very fast; even as we are shown the political ‘BS’ on Telstra regarding Huawei, US telecom companies and other players. This is the vault all the players want. This is the setting of the next generation. Apple is cashing in on mere then just the price of a product. They are setting a stage that Huawei is already walking (slower in some regards, faster in others). This is the future and the Apple version of that future arrives within the next 7 days.

Google is on that path too. Its mint flavoured (or is that coloured?) is arriving in 4 weeks, they too are on the path of the future. That path is you and your personal data server. You better get used to that very quickly, you better realise that you, you yourself enabled all this. So even as we will not know the specifics of the new Pixel 3 XL, we all know that this too will be the personal data server, just like the Huawei P20 series, the Apple Xs series, the Samsung Galaxy and the Google Pixel 3. No longer merely phones, no longer merely the Spotify point. You see, the steps we have had with 4G are closing down, and the marketing changes. It is no longer ‘Fastest Mobile Broadband Network‘, it is no longer ‘Live More Internet‘ (which might be Ogilvy’s worst slogan), and it was never ‘Rethink Possible‘. It will be ‘Whatever you need, anywhere you need it‘. That is the foundation of 5G, anywhere you need it is going to be your cornerstone. It is in that part, when you have transplanted yourself in that new dimension you will get exposed to the change and the need to protect your personal data server wherever you are, because your personal data server (the next mobile phone) will become to some extent: “Your Identity”. Now you will need to consider getting it properly protected, because your data value is you and you need to realise that your mobile phone will have more processing and collection power than any server that was out 10 years ago, facilitating for you and 49 other employees. This personal data server will work for you, on your behalf and to your needs. This was why I came up with the protection layer of ‘dumb’ smart devices. No matter whether you go for IOS or Android, you will be your own cornerstone to social life, to entertainment, to business ventures and to your financial pathway. Consider what you are doing now on your phone. Your banking needs, your radio, your TV, your games, your appointments, your insurances and your investment and retirement portfolio. You do it all from your mobile phone and soon with block chain added to the data stream we are now moving towards a point of non-repudiation. In non-repudiation it means that you and only you could have done this. It is the one step above authentication; it is your future of accountability. At that point you cannot go to the judge stating you lost everything, because your phone got stolen. The easy path is getting removed; that is the future of whatever you want, anywhere you need it. Because only you could have wanted it and the new phones are about setting the stage enabling you and protecting you and foremost keeping your data safe, as long as you realise what you are doing.

So that got me thinking of the old Re-Flex hit: ‘The Politics of Dancing

We got the message, I heard it on the airwaves
the politicians are now DJ’s
the broadcast was spreading, Station to station
like an infection, across the nation

We see and hear it all as these settings evolve; politicians are becoming evangelists for places like Telstra, Vodafone and T-Mobile (to coin an example). The speed and radius of influence increased with every technology jump, three times in the last 10 years alone. Forever growing, ignoring borders and natural obstacles.

When we look at the refrain we see:

The politics of dancing, the politics of ooh feeling good
the politics of moving, aha, If this message’s understood

The setting of movement, dance and self-gratification, the fastest way to move the population in the direction they needed you to go in. You better realise this now and not too late.

You see, In Australia Telstra is the best example to look at. In 2016 they themselves set the stage with: “The Connected Government Program is Telstra’s premier thought leadership program for the public sector“. You did not think this was some philanthropic society, did you? This was the initial culling of those good for the in-crowd and those who are not. And I will also include “Dramatic economic, political, cultural and technology changes are creating opportunities and risks for growth, inclusion and sustainability that are making new demands on government and the public sector which require the ability to lead for innovation in conditions of volatile change, ambiguity and fragile trust“. This is all about growing the status quo for Telstra against whatever threatens it (Huawei is a nice example). Whatever they consider to be ‘innovative‘, I personally view it to be, ‘innovative at whatever speed Telstra can manage in an optimised setting of ROI and profit from whatever was deployed before‘. That is not the same is it?

So here we see the setting of 5G, you all want it and your personal data server will be the first choice that either enables of limits you. This is why Apple has upped the ante by a lot and until the answer of Google is ready, I am unwilling to make any choice other than Huawei, especially as it is at merely 25% the price of the new iPhone. 5G is optionally 2 years away for consumers at the facilitated speed of the new apps and protections; we see that this system needs to be at full force when the City Gates of Neom opens, because that will be the first fully fledged setting of a 5G environment giving you whatever you need anywhere you need it. Interactive information posts, shops that inform you 24:7, giving you the data you needed and showing you the products and offer sales and interactivity even when the shop keeper is asleep. All setting the stage for the explosive data growth you will be faced with and your personal data server is your link to all that. In this Google has the advantage as they solved three elemental parts in that essential need, added to that the marketing agents who specialised and focused on actual engagement. That is where you see the benefit of the next generation of data and visibility at the speed it needed to be at. This is not marketing through the eyes of their clients, this is marketing through the eyes of the respondents and how they envisioned it to be. A flexible setting set to the owner of the owner of the personal data server, not the approach towards that server as players like Telstra thought it needed to be, based on their metrics and their perception. Two distinct different ways and many marketeers and self-professed evangelists never understood that part, or learned it too late.

So yes, Re-flex was partially correct when they stated: ‘The politicians are now DJ’s‘, yet they did not forgot it, it was merely in a time when that option did not yet exist. Now there is no lack of choice and the owner of that personal data server can switch channels in the blink of an eye, an engagement opportunity lost as the focus of the evangelist (read: marketeer) was set to the wrong party. The owner who gets whatever they want, whenever they want it also gains the power to decide on what they want, any time they need or desire something, so making sure that there is engagement also gives the strength of retaining that person for a much longer time and in this game in 5G time is close to absolutely everything. It is the one where we start to realise that time is the essential unit of measure. It was there in the old days. CPU time set the stage of costing; it was there in the old phones, where the duration of a call was the unit of costing. Down the road it was trivialised in most places and set to zero, but it was never zero. Now we get to the next stage, yet now it is in the hands of the consumer, because the time of engagement is the sales funnel, so engagement becomes the stage for success. It is close to the end of mass marketing. It will be the stage of smart marketing. In that setting phishing becomes the new skeleton key and there is the first clear need to protect your personal data server and to protect the data it holds. A setting of consideration in 3G and 4G becomes a setting that is essential for anyone that wants to remain in the game in the next generation with a setting of continued value.

#40800SecondsTillMondayMorning

 

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The Digital Dilemma

Just a few hours ago, the guardian makes us aware of an interesting case. The article by Rob Davies is interesting for a few reasons, apart from the fact that it was nicely written and reads really well. We see the title ‘Google under pressure to refuse Viagogo advertising‘ (at https://www.theguardian.com/money/2018/sep/10/google-under-pressure-to-refuse-viagogo-advertising). I cannot completely agree with the premise, but I understand the setting.

When we are confronted with: ‘FA, UK Music and MPs urge Google to stop accepting payments from ticket firm‘ we are confronted with a few things, all apart from the fact on the path taken and that awareness is a good thing. You see, when the quote “The letter, sent to senior Google executives on Friday and seen by the Guardian, says that Viagogo’s prominence in search rankings is leading to consumers buying sports, music and theatre tickets that may be invalid” we are confronted with two distinct parts, the first is ‘may be invalid‘, the more interesting part is not on Google, but on why there is no criminal investigation and prosecution of Viagogo. Is it not interesting that we see ‘pressure Google‘ and not ‘prosecute Viagogo‘? That part makes little sense. If the law is clear on selling and tickets at vast mark-ups, why is that not clearly in place?

When I enter ‘Viagogo’ in my google search, I am treated to at the very top of the screen. On the Right side I see image below that, which leaves us with even more questions, if you look at that image properly. So we can see that Viagogo is setting the right stage for Digital Marketing, there is no denying this. So as we are introduced to the workings of Eric H. Baker, the American businessman (read entrepreneur), aka founder and CEO of Viagogo, and co-founder of StubHub, a Harvard and Stanford graduate, we need to consider the parts where it counts. Is he breaking the law, and moreover if he is not breaking the law, is the setting of “Labour MP Sharon Hodgson, one of the letter’s signatories, said: “I have heard too many times from distressed customers of Viagogo that they were led to the website because it was at the top of their Google search” a valid one?

You see, whenever I want to go to a concert, I go to the actual site of where the performance is and I see THERE where I can get the tickets. So the fact that some consumers are lazy is one thing, that they do not properly do their homework is another one. That aside, when the law is broken actions need to be taken, that is clear, but was it? In additional, how often did MP Sharon Hodgson look into the matter? With ‘I have heard too many times from distressed customers’ she now becomes a valid target as well, so can we get specifics please? We see her visibility again in the Financial Times (at https://www.ft.com/content/2eefe9e0-b04f-11e8-99ca-68cf89602132). Now it is the other way around. Here we see ‘Viagogo sues Ed Sheeran’s promoter for ‘fraud’‘, that different candy, is it not? We setting given here is: “Viagogo claims that Stuart Galbraith, the founder of Kilimanjaro Live, “duped” fans during Ed Sheeran’s 2017 tour by setting up fake “Viagogo booths” outside venues to attract people who had bought their tickets from the site. These tickets, which Viagogo argues were valid, were then confiscated and fans were forced to buy new ones“, an interesting ploy, the question becomes was the law broken by Viagogo? We are also informed by the Financial Times on the action with “Viagogo said that it has refunded the fans who bought from them and has sued Mr Galbraith in a court in Hamburg with further legal action likely elsewhere“, so basically Viagogo refunded the customers, which is the decent act and will seek reparations elsewhere, which is (as far as I can tell) the decent business oriented act to follow. We are also given “senior executives from Viagogo are due to be questioned by British MPs about the site’s resale practices. Mr Galbraith is also scheduled to appear before the MPs“, this implies that the resale practice is looked into, yet it also quite clearly implies that no law is broken. Here is where we see the Labour MP mentioned as ‘Sharon Hodgson, the Labour MP who co-chaired the All-Party Parliamentary Group on Ticket Abuse‘. The question is not on merely ‘Ticket Abuse‘, the question is how the seemingly given title of abuse applies. This is a market of selling and reselling, until the law clearly makes reselling illegal, we see a setting that someone found a niche for margins and applied its options here.

So basically we could go to the setting that like most Labour minded ‘officials’ she too is full of (the ess and tea word) and goes with “Google needs to take action in order to protect consumers, and I look forward to working with them on this in the very near future“, to which my slightly too emotional response is: ‘No you stupid fishmonger, you either set the law correctly, or get out of the bloody way!‘ I agree it is not really diplomatic, but the entire setting is just a joke, the way I see it (at present).

You see, Viagogo (on their website) give us: “About Viagogo. Buyers are guaranteed to receive valid tickets in time for the event. If a problem arises, Viagogo will step in to provide comparable replacement tickets or a refund. Sellers are guaranteed to get paid for the tickets they sell and fulfil on time“, to me that is clear valid and acceptable. Yet in all this, I cannot find any setting where the CPS or the DPP is in a setting to investigate Viagogo or prosecute them, so were there laws broken? Now consider the commercial other path. If it was clearly illegal, or shunned Viagogo would have let’s say 200 tickets to any event and that would per gig be 20,000 in revenue lost if no one buys them, the question then becomes why not, and how can you continue this business? It would go into administration quick enough.

Is it illegal? That is not stated anywhere, and we need to acknowledge that it is either illegal, or it is not. So instead of working with this optional digital market provider, we see mere brazen outrage, whilst there is no clear legal definition. I also acknowledge that when we look at Product review, it got 1.3 out of 5, which is actually really bad and normally in eBay terms that score is close to a death sentence, yet they are still around why? I also acknowledge that we see reviews like ‘I could go online right now to Ticketmaster and purchase better seats for a much lower price‘, added only yesterday (what a coincidence), there are also the reviews that should lead the police towards the investigation of defamation against people like ‘Annie’ giving us: “People beware: do not bug from these people as the are comming a criminal offence called FRAUD. You buy tickets off them to get falsified tickets and are useless, get to the event an cannot get it. They send then to you a few days before the event“, so if Annie (optionally a fake FB account) cannot validate that opinion with facts, her opinion becomes defamation, if it is true and validated it becomes a path for prosecution (that was simple, was it not?). There was also a very positive review there, as well as ‘Delivered what they promised and got me out of a jam‘ from a Verified Customer. Now, I get it, there will be happy and unhappy customers in every field. My initial feeling is that a 1.3 of 5 does not instil me with any level of trust, yet their own site gives clear settings, clear business settings and the people acting against Viagogo do not go to the law, do not adjust the law, no, they come crying at the Google office front desk. Pardon my French, but how fucked up is that?

We cannot disagree with the Guardian quote: “The letter has 24 signatories, including a host of MPs, trade bodies and associations from the worlds of sports, theatre and music. Sporting bodies that have signed include the Football Association, England and Wales Cricket Board, Rugby Football Union and Lawn Tennis Association“, yet there is no mention that the law is getting broken and that had to be the first action. So why is there exactly this anti Viagogo activity? Margins? Mere legal profits? The fact that someone with Harvard and Stanford goes to scam options is just too weird at times (it does on a rare occurrence happen), or is Eric Baker merely an intelligent person who found an option, an opportunity and took that to make nice coins on the side? Is that not the setting that matters?

You see, I still see idiots all over the field having no clear idea on how to properly use digital marketing, the fact that there are those who do know what to do and they can turn opportunity into profit, which is a valid choice, it is in that setting we see the valid response from google with: “The CMA has been looking at the business practices of ticket resellers. We await the conclusion of these inquiries and we hope that they will clarify the rules in the interests of consumers. We will abide by the rulings of these inquiries and local law“, that is the actual setting and it took me 35 seconds to get there from the moment I read the title (before even finishing reading the Guardian article). It is about local law. It might not even be about the inquiry. The inquiry has no legal bearing until set in law. I is that same setting that the Daily Mail needs to be investigated, as we were treated only moments ago to: “‘Worse than a street tout’: Viagogo charges woman £3,000 for two £87 tickets to take dying father on a bucket list trip to the Last Night of the Proms“. The question becomes, why are the DPP and the CPS not all over this? We now DEMAND to see the evidence. If Viagogo was part of that, then against their own settings we might have a clear setting of law breaking, if not, then the public are entitled to see the Daily Mail to be prosecuted on all fronts. there is no ‘press protection‘ here, not in this current setting, but at that point it is more likely than not that people like Labour MP Sharon Hodgson will suddenly be too busy to look at issues around anything involving ‘the freedom of the press’ and holding the press accountable for their actions, that is how is tend to pan out.

You see, this scenario is out of what, all these accusations at almost the same time, with the Daily Mail ‘hiding’ (or is that using) a kidney cancer case, with tickets merely 2 days old, it is all happening at the same time. If that is the case and the DPP and CPS are not all over this in 5-10 hours, the UK has a much bigger issue, a systemic failure of the law on several fronts and that needs to be addressed now, whilst the first question is not merely: ‘was the law broken?‘ The issue then instantly becomes ‘How many parties have been negligent in all this, and what are their names?

At that point, when that is proven then Labour MP Sharon Hodgson has a case that demands here to be in the limelight, not before and we better get to see some real answers, not some lame ‘we will look into the matter and make proper changes‘, because at that point, I will seek out Eric H. Baker myself, seeking some funding to set up digital campaigns of my own, demanding the removal from office of Labour MP Sharon Hodgson as she is seemingly too unfit for public office. I can get such a campaign started for a mere £35 a day, giving that campaign optionally 20-30 thousand views a day. With all the profits he is making, he might be up for that, did you consider that path Sharon? And in hindsight, in this inquiry, how much time and effort are you taking in regards to StubHub, Ticketmaster, Seatwave, CTs Eventim and Ticketbis? Did any of those raise flags?

You see, I do not oppose such an inquiry, I do not oppose that he law is adjusted making reselling of tickets to be illegal, and that is a valid step to take. Is it not weird that those steps cannot be found? Oh, there is that. You see the setting we get with: “UK law stipulates that the re-sale of concert tickets is not in itself illegal. But it is an offence to sell tickets in the street without a trading licence“. So there we see the first part and if Viagogo has that, we also see the flaw in the entire setting from the start. So when we consider that setting the law was a first requirement, we see the absence of the DPP and CPS and also a first indicator that Labour MP Sharon Hodgson is unfit for public office. That did not take long, did it?

I loved the article by Rob Davies. It made me question parts and that is always a good thing. Yet, when we see all this, we need to ask the Football Association, England and Wales Cricket Board, Rugby Football Union, Lawn Tennis Association, UK Music chief executive Michael Dugher and Music Managers Forum chief Annabella Coldrick, the Society of London Theatre and UK Theatre a simple question: ‘Have you sponsored a bill to make reselling of tickets illegal?‘ If not: ‘Why not?‘ Those are the questions that matter, but are we seeing those questions asked and answered?

It was that simple and crying at the front desk of Google was merely a waste of everyone’s time, plain and simple. I am not friend of Viagogo, I would have personally never gone there, not for one or the other, just because I would have taken the path of the actual venue location and the official venue website, and in all this is it not interesting that when we are confronted with the Daily Mail part: ‘Hannah Maturin, 30, wanted to take her frail father John to see the Last Night of the Proms‘, that she decided to allegedly pay £2959 over £174 and decided not to call the Royal Albert Hall first with her dad being in such a state? It is what I would have done. And we see all this news at the SAME TIME? How is this level of orchestration going for you? So much common sense absent from so many players and no one is asking the question: ‘Why is that?

#ItMustBeMe

 

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That did not take long

Wow, it has been a mere 22 hours since my last Blog. In there I wrote: “The additional part where we see that Pakistan is importing close to $400 million from the Netherlands each year is optionally be getting hit as well“, which comes to pass when I see the flames on Twitter between Geert Wilders (https://twitter.com/geertwilderspvv) and the Pakistani Government (https://twitter.com/pid_gov). Even the the Pakistan Defense forum(https://twitter.com/defencedotpk), they immediately went to their copy of ‘Art of War‘ and gave us “Royal Dutch Shell, Phillips, Unilever, ABN AMRO interests in the Muslim World should be nationalised, levy heavy duties on Dutch shipping passing through the Suez, Hormoez shall be closed off for Dutch ships. Their airlines should be barred from using OIC airspace. Watch it melt!“, now a forum is not a government speakeasy, so there is time, but this riled up well over 100,000 Pakistani’s in all walks of life. Yet in here a few cool heads prevailed with: “Doesn’t matter to them, as it will hurt Pakistan itself, thousands will be unemployed, lakhs of people are working directly or indirectly in Unilever Pakistan, not even 0.1%profit generated from Pakistan, of total Unilever profits, even all oic countries ban it, it will hardly damage them“, yes it will hurt Pakistan, yet will it hurt enough? When Pakistani interests are moved from Unilever to European or American alternatives, do you think that the pain is long term? No, that is unlikely to be the case, yet the long term pain to Dutch industrials will be clear when they lost the ability to meet quota’s and to meet the expectations of analysts. That pain will be very visible. So even when we see the response by Geert Wilders with: “Don’t claim victory too soon @pid_gov I am not finished with you yet. I will expose your barbarism in many other ways“, we have to wonder if he is exposing barbarism or instigating discourse through attacks on Islam? That has always been the setting here. Perhaps we need to take another look at the setting, which started as early as 2015. I implied it in my title ‘Lollies to the Right‘ (Yesterday’s blog), in this lollies is an English slang for money. Someone is funding all this. The Cartoon competition shows another side, from the $12,500 in Garland Texas, and the amount (unknown) for the Dutch event. This is not from the pocket of Geert Wilders, someone is funding these fumes hoping that a war will erupt and we need to find out who is behind the screens on the far right, it is more important then you know. It is not merely about the hatred, the setting of economic strike backs was always going to be a clear setting. And I was right all along. We now see in the Daily Pakistan: ‘Dutch govt seeks improved bilateral ties with Pakistan after blasphemous contest saga‘, where we see: “Dutch envoy to Pakistan, Ardi Stoios-Braken announced on Twitter that the Embassy team will work with fresh energy and focus on promoting the bilateral relationship with Pakistan and mutual understanding“, yes I saw that coming a mile away and the question becomes, how much will that cost the Dutch government? By the way, in that same period of contemplating my correctness, I also designed two new (optional) Google devices, so it required close to no brainpower, so I had three other things running in the back of my head. Here too we are fed the lies by Geert Wilders. The lie “to avoid the risk of victims of Islamic violence, I have decided not to let the sacrilegious cartoon contest go ahead“, yet that was not really the case was it. The game was not set on the competition, but on the backdrop and I wonder what happened on May 1st 2018. When we were shown: ‘Far right leaders gathered in the southern French city of Nice‘, we were not in the picture on the rest. There was another player there, ready to use Geert Wilders as the tool he is. This was merely foreplay, binding the hands of certain politicians and setting the stage for others. The Independent gave on that very same day: ““The European Union today has catastrophic consequences for our countries, and yet another Europe is possible, the Union of European Nations,” she told a rally as she met with the leaders. “Europe is a good idea and the European Union is killing it.” The next European Parliament elections are scheduled for the 23 to 26 of May 2019 – after Britain is set to leave the European Union.“, that is the part that matters more, when things go out of balance, other players can come in and have some fun making money fast, that is the one part were the right seems to be blind. With Italy much more firmer in the right, with the AfD (Alternativ fur Deutchland) we see that they are still growing, even more so as Angela Merkel is now in a much lower ratings than ever before, so even as that does not indicate that AfD will push to better staging and more seats, that is not a given. Yet, in this I was proven wrong in my assumptions (based on data) on how Matteo Salvini was not really a risk and he got a much larger slice of Italian politics then we imagined and with Germany we cannot afford that mistake again. In all this it is more and more clear that the UK got out in time (a little too late though), with the European settings we all get to look at, there is a clear path that half of Europe will be in an anti-Muslim stage soon enough and not being part of that war is the only good we can hope for.

Yet the only links that I get back to in the end (thanks to some data that I found in Austria) from sources like the Wiener Zeitung and the Freedom Party of Austria and Heinz-Christian Strache is Steve Bannon of all people. Right on the same day that Cambridge Analytica became a non-entity, we see that Steve Bannon was always part of this, the question becomes: Was that why the data was needed? Was this why there was a nice dinner in Nice? OK, I admit that this is slightly too ‘conspiracy theoretic’, but the elements are there; we forgot that 87 million Facebook users are not merely there to use for the far right, they can also be used against the left and more important, once properly mined and grouped, other elements can also be addressed. We were treated to Channel 4 and their ‘Cambridge Analytica CEO filmed boasting of using entrapment, bribes and honey-traps to influence election‘, but the much larger cake is not merely the elections, it is the fact that creating discourse in Saudi Arabia as it is ready to start a trillion dollar investment setting (well over half for the creation of Neom, city of the future), we see a lot more opportunity for those players. Even in history we saw the UK push Egypt in another direction as it feared the larger hold and more importantly the hold that the UK would lose, we see a variation now by the escalations of Islam and anti-Islam and in all this Geert Wilders is the most visible tool. In this Steve Bannon played the game very well. Even as we saw him being close to Islamophobic in Breitbart and his film script, on which the Washington Post reported with “The script for the film, Destroying the Great Satan, which was never produced, opens with a fantasy scene of the US Capitol adorned with a star-and-crescent flag and broadcasting the Muslim call to prayer, according to a script obtained by the Washington Post. The film imagines a “fundamental clash of civilizations” between the west and “supremacist” Islam“. So, this is clearly not in my imagination and there is heaps of data behind it all, but there is no clear link, all the direct links are hidden. I am not speaking about ‘advertised’ open admiration between the players. No, there is a larger part in this and it is between middle men so there is nothing to prove. That evidence is not out there and it unlikely never ever will be. Steve Bannon is slightly too intelligent for that, because over time it comes knocking at his door, so he got it truly insulated against that, using tools like ‘Wilders’ as he sees fit. Marine Le Pen is in her heart too nationalistic (French) so she is an ally, but just up to a level and the same can be said for Matteo Salvini, all set in a stage of anti-Islam. Now that we see the Dutch impact others will be more cautious. When the Guardian informed us of “Steve Bannon has announced plans to establish a foundation in Europe that he hopes will fuel the spread of right-wing populism” we also got the push from Politico with “his potential European partners are ambivalent, saying they want to keep the controversial American at arm’s length even as they seek to tap his expertise on how to disrupt politics on the Continent“. I do not think it is false, but I do believe that there is orchestrated caution here. Yet as we also see: “Bannon’s connections to Europe’s leading populists, many sound unsure about letting an outsider play a central role in next year’s election, let alone one with his reputation. Some pointed out they are already working on their own pan-European alliances“, as well as “Rivière, his party’s international spokesman, said he has talked to Bannon about how he could “provide us with new ideas or share his experience.” Rivière said The Movement would be “a good non-partisan tool box” to achieve that. Bannon, who formerly ran Breitbart media, helped lead the successful Trump campaign in 2016 and went on to serve in the White House for seven months“. Here we see levels of facilitation and that facilitation will only go as far as Steve Bannon gets an industrial upper hand and it is not clear to me if these political players will be aware. What is very clear is that both Israel and Saudi Arabia need to become a lot more cautious when it comes to America. In the end, the Iranian escalations, the Syrian, Russian and Turkish setting in all this sounds nice and it sounds nice that America is on THEIR side, but only for as long as the economic fallout blows the wind to America, in the end those nations stand alone, in the end, America has a protection barrier called the Atlantic Ocean and they can retreat to ‘home ground’ , that is the play any bankrupt nation makes, lets others do the work for them, they only come when the cream is there to be scooped. When that does not happen, they walk away and we need to find a way to stop anti-Islam movements now, because they endanger the State of Israel in a similar way and even if these far right settings do not care, we should because when escalated it is a mess that no one can visit for at least a generation.

I think (as I stated before) that the seriousness of Saudi Arabia and the push for innovation has scared America and Europe. You see, the last time anyone was this driven we ended up with Google and now they are 4th in size on a global scale, that is until 2023 when they will jump back to number 2. Both IBM and Microsoft have issues and they will polarise clearly in view in 2019, at that point we will see a new shift and Google will bypass them pretty much overnight with all the 5G issues brought to the well willing hands of close to 2 billion people within a year, it is that same fear that made certain governments strike out against Huawei technologies. And that has nothing to do with security issues. When you realise that, we also see why the entire Wilders cartoon issue is a larger one. So, when you consider that the richest companies’ revenue wise in 2017 had Royal Dutch Shell on 7th with 240 billion in revenue. Now consider that the entire Wilders situation is still playing in Pakistan, with escalations still opening up in the UAE, Oman and Saudi Arabia. So when you consider that Shell could get hit and those hits are translated to additional opportunities for Exxon, which country benefits that? In the end Exxon and Shell might up trading revenue places on that same list in 2019.

There are enough markers in all this, but no direct evidence, that is likely to be seen after it is too late. At that point what will Europe do? Wake up, or just let it slide? I will let you decide, just be aware that the impact will be the economy, it usually is the first one to take a body blow in such events.

 

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Tabula Rasa

Yes, the Latin name for Clean Slate. It is an expression that we got from the Romans, who used wax tablet to scribe information, they used a metal pen, or a Stylus to write on the wax. In addition, when the slate was done, it was placed near a 50 degrees Celsius hotspot (like in the kitchen, and the wax would melt, so it could be used again, that is where the clean slate comes from. This is not the only part, there is enough evidence that the Syrians were doing this too about 2500 years ago, so Apple did not start it and even now (and 1 trillion dollar value later), they still use over excessive electronics to allow you to work with a clean slate at the touch of a button, no hotspot required.

So, in this trailed and tested environment, why would others try to budge in?

That of course was a question that answers itself in greed. I got my iPad (the very first one) 7 years ago; I still have it, even as it is not starting to buckle, so the end of a 24:7 life cycle has been reached. It helped me past 3 past graduate degrees (including a Master degree), so it earned its ‘moment of recycling‘. Yet, I will be a little sad; it was a faithful companion since day 1.

I paid about $1200, for the first edition, 64 GB cellular and Wi-Fi. that same setting with a much faster processor, higher resolution and increased speed, as well as camera and video options that I did not have in my edition will set me back $799, but with 100% more storage, or $1399, with 400% more storage and additional 4K filming. On my budget it will be the normal iPad, but the full version with 800% storage Pro and the rest at $1699 is still appealing. Still, the $799 is a great option, so sticking with that (and my budget makes it an optional setting. The fact that something so much larger and more powerful is merely 65% of the version I bought gives additional satisfaction.

So in all that, why on earth is Microsoft being half baked? First they screw up their gaming dimension, sticking their heads in the sand, ignoring consumers and proclaiming that they know what they are doing, whilst at this very same debacle, we see first Cnet giving us: ‘The Microsoft Surface Go is a good computer, but a very bad tablet‘, we also get “Windows 10’s tablet interface still stinks, and there aren’t a lot of popular apps that were built for Windows 10 in tablet mode. The iPad still has the best library of tablet apps“, it is something we all should have known, when it comes to apps and the Apple solution has millions of apps as an advantage, a decent amount of them free and very useful. In addition a much larger proportion is all less than $5 each, often it is the pro version of the free app, so you can fit before you commit (like any decent relationship). Then we get “Microsoft’s bookstore lacks a lot of titles, including some on The New York Times’ best-seller list. The Times, The Washington Post and other popular publications are also missing. While I could check any website, scrolling was sometimes too jittery and annoying, especially while holding the tablet with one hand in bed at night“, which implies that there is no beating iBook, a very essential tool, not merely for reading.

In addition there is: “The Surface Go’s bezels are so wide they’re almost comical. While it doesn’t hinder performance, it makes the tablet look dated from the get-go“, giving the implied setting that Microsoft again did not prepare for a serious war, merely a setting where they want to ‘tip their toes into the water‘, I would have thought that the Surface Pro setting should have properly prepared them in all this. And the killer in all this is “Finally, battery life is pretty bad. Microsoft advertises nine or more hours of use, but I never got close to that. I usually saw about four or five hours of use with Chrome and Spotify open“, which was countered with “I could save battery life by using Microsoft’s Edge browser — Windows 10 said Chrome was draining the battery a lot — but I prefer Chrome“, a setting that will be shared by many users, so in all this, the mere battery drain will get people to prefer the iPad, or an alternative over the Surface Go and that is merely on launch week. If there is one giggle around the corner, then it is the setting that this device will make more and more people consider the options that the $400 Chromebooks have. This is exactly what we get to see at eh end of the CNBC review. With: “You should only buy the Surface Go if you need a Windows 10 computer but think the Surface Pro is too big and expensive. I imagine most people don’t fit that profile though. If you need a tablet, go with the iPad. If you need a cheap computer, a Chromebook or cheaper Windows 10 laptop would suit you a lot better“, we see that Microsoft again comes with a device that has all the right marketing, yet in the end, the users will soon learn that a flawed approach is not a near hit, it is merely a miss. So, let’s thank Microsoft for their efforts in giving notice to the new blockbuster ‘Rise of the Chromebook‘, already available in several e-Stores near you and you can find those places with Google Chrome and Internet Explorer, or was that Microsoft Edge?

In the end, the setting becomes the iPad $799, or the Surface Go $838, in all seen there is, as far as I can tell no redeeming feature scoring for Microsoft. Even the ‘if you need a Windows 10 computer‘ does not hold enough water to spend more only to get an indecent amount less. The battery life alone makes it a nonstarter. In the end, the die-hard Microsoft fans will accept it, from all the sources I watched, it does seem to do what it needs to do, it might not do what you prefer it to do (jab at the battery life). Another source gave us that the sound is not great, I am willing to accept that this is slightly more in the ears of the beholder, yet I never heard that complaint from any of the iPads, which is another issue for prospective buyers to consider, which is funny when you consider that some of the Chromebooks (not all mind you), come with: “listening to BBC Radio live via the surprisingly good Bang & Olufsen (B&O) in-built speakers“, I tend to not go high-gear on most PC and tablet things, so I might not have given the B&O serious consideration depending on the price, yet at the $100 difference, not having B&O sound seems just crazy. In that setting, going towards something like the HP Notebook x2 10-p033tu becomes just as exciting, with optionally a much better choice as it comes with the keyboard at that point. Even the not so popular Samsung tablet becomes a decent alternative at this point (and I have never been a fan of Samsung), with options at $329, with a battery that offers 13 hours of video playback it implies to be swimming circles around the Surface Go, all issues that should not have been coming up as a serious alternative for the Surface Go, not from a tablet well over 2 years old.

This is what you can find within the hour, so in all this, the Surface Go is not only less competitive, it is merely latching on whatever it can for visibility, that is no way for a product to distinguish itself, a system that is nothing more than the runt of the litter. So, as a tablet, it is not merely in no way a decent alternative to the iPad, there are a few other choices that would make an equal if not a better alternative at this point. All this, whilst only a week ago, the website Mashable gave us: ‘Save up to 30% on Chromebooks from Samsung, Acer, ASUS, and Google‘, now I get that this is temporary, yet at this point (using Google Ads for example), Microsoft could have bid on that specific page and get students across to consider the Surface go at the ‘match price of the week‘, an opportunity Microsoft did not go for (seemingly), so whilst we are drowning in Windows Central reviews on almost every digital channel, we see Microsoft in the wrong places, or perhaps better stated, not in the right places. Missing on loads of opportunities, especially when you realise that most universities with the Spring (AUS) / or Autumn (Europe) semesters are only 5 weeks away, so whomever needs stuff, now is the time that they are getting it.

These are the days where starting with a clean slate (new data device) is important, especially in your new education, in all this the settings that I am noticing give me the distinct feeling that Microsoft has not been very serious in cornering a market, and from my point of view that is the second time where they are forgoing a serious market share on anything. I just cannot work out why someone allows for that not once, but twice in a row, it is (again, merely from my point of view) not the setting of opportunities missed, they are the setting of market shares lost and once lost, regaining them is not really an option, unless they do something so essentially ground breaking that everyone takes notice, a scenario that has not knocked on the doors of Microsoft since Windows XP.

 

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Brother, can you spare a meal?

Again Facebook makes the headlines, but now for a very different reason in a very different direction. You see, initially one would want to call council member John McAlister an idiot, but he is not. We want to call him all kinds of names, but he is none of those. He is an elected official and he does try to set the stage for the small businesses in his region, all commendable I have to add. Yet, what makes me act out?

You see, I did enjoy 5 star lunches (aka the Google kitchen) for a year. To work, to sit down have an amazing meal and then go back to work, it was for a year an absolute slice of heaven. So when I see that apparently the same lifestyle is offered at Facebook, I rejoice in my choice to enter the high tech workforce in 1988. So when I see “Free food has long been a perk of Silicon Valley. On the campuses of Facebook, LinkedIn and Google, employees have access to high-end restaurants with pizza ovens, sushi counters, freshly baked pastries and ice cream“, I say YAY! It all stops when we see “technology companies come under increasing pressure to deliver more value to the communities they inhabit, cities are clamping down on campus cafeterias in an attempt to support local restaurants“, I am not happy, but let’s face it, in the end council member John McAlister had a job to do and making me happy was not on the charter. The article (at https://www.theguardian.com/technology/2018/jul/25/facebook-free-lunch-banned-silicon-valley-restaurants) gives us more, yet what it does not give us is what I will now impose on you, even though you likely already know. You have to go through this on a regular basis. We all normally get an hour to have lunch, sometimes merely half an hour or 45 minutes, bosses have different settings. So in that time frame, you have to rush to the place, get in line and order food. It is often not that cheap either. So in the luxurious setting of an hour 15-20 minutes are gone and the meal is not served yet. Now, you have to eat, get back, and go to the bathroom, and brush teeth; so you get almost a whole 600 seconds to devour your lunch. So the setting from having almost 2700 seconds to enjoy lunch a mere 600 were left. That is the reality for an employee. This is how McDonalds, Wimpy, Wendy and Burger King got to be so big. So is John McAlister about the smaller restaurants or about the three McDonald’s in Mountain View? I am not accusing John or implying anything. I am merely asking. The article also gives us “The rules for Facebook’s new office are designed to encourage the thousands of tech workers to spend some money in and integrate with the local community, rather than arriving in a bus each day and never leaving the building“, I have nothing against that. It might be a good idea to let the busses leave an hour later, giving rise to take a walk and to look around in the local sector, all fine by me. Yet that one hour, my lunch, I would want to get the best out of that hour and apart from any lunch places right in front of the building, there would be the additional lost time and especially the anxiety and frustration when we need to wait for our food, yet there are other options. In Sweden many places had resorted to buffet solutions. Many of them quite outstanding, good value for money too. I myself would kill for an amazing Pizza (5 cheeses with loads of Oregano) and perhaps there is just that in Mountain View. I do like the response that we see from Gwyneth Borden, the executive director of Golden Gate Restaurant Association, a trade group for restaurants in the city. When we see: ““This is not a prohibition on catering or providing free food,” said Borden, noting that companies could instead give staff vouchers to buy food from local businesses” we like the idea and we are all likely to be in favour of it all, yet the issue is not the food, it is the time allotted, any more time given and we go home later. Some of these working minions decided to get married and get creative (aka children). So the delay of getting home also implies less time with the family. The lunchrooms in the building fix all that. It is not the food (optionally is it about the food quality loss), it is about time and time is not merely money, it represents quality of lunchtime. That is the part that matters and until that gets dealt with, the new places, or as we see it “the measure would alter city planning laws to ban workplace cafeterias in any new developments, but would not be retroactive“, which implies that in regards to new growth John McAlister cut himself in the fingers on that one.

In addition, as we see the change also affects workers. We see this in: “The ban on having a free cafeteria in the Mountain View complex could mean losing well-paid jobs to minimum-wage jobs in nearby restaurants“, it does not change my mind on this, the setting from McAlister is optionally noble, but the backwash is drowning whatever good he is trying to put in place, especially when you fidget with someone’s available time, there was no way to win this and in the end, it merely sets himself up for replacement in 2021 when his number is up. In the end, when we see that the placement of Facebook that moves into The Village at San Antonio Center, a place that was already a Mall in the first place.

So, in regard to the ban, Ian Lewis, the research director at the labour union Unite Here seems to have the proper view. In the end, not only will the restaurants miss out, the setting offers the play where in the end, if this setting moves forward that the McDonalds on 600 Showers Dr, Mountain View, CA 94040, USA might become the only big winner in that end, even as Paul Martin’s American Grill is one third the distance. In the end lunch is about time and John McAlister decided to crunch down on the time that Facebook staffers get to have. Overall it was not merely wrong, it was a miscalculation, someone whispered in his ear and it was the wrong whisper. I do not deny that there is a chance that restaurants miss out, but Facebook is in the middle of a large mall; there is a cinema, a GameStop (an essential need in my life), it even has the one place many of us will try to avoid 24:7 (aka the Veggie Grill).

Outside of the working hours, there seems to be plenty to do, enough to hitch a ride to the office to work Saturday morning and take the afternoon to relax and perhaps try and get some decent clothes (in light of the Facebook 15 expression), so even as the prices at Paul Martin’s American Grill are by Australian Standards not the cheapest ones (at https://paulmartinsamericangrill.com/wp-content/uploads/2017/04/Dec17_LUNCH_PLUS-2.pdf), the Steakhouse Cobb still seems like an adventure to try and if my main man Paul (to coin a phrase) delivers on the images shown (at https://paulmartinsamericangrill.com/specials/), there is no way I will pass that place up with some regularity, whether I work at Facebook or not, because no matter how good the food looks at Facebook, My Thursday and Friday evening are about seeing a movie and having a few drinks, both require a decent meal, but that is just me. So in the end, in my specific case John McAlister overreacted, or better stated, the ones whispering in his ear did and we can already see the backwash that it could potentially form for anyone else going in that direction, which becomes a loss for Mountain View.

And as the direct vicinity of Facebook offers the needs I have, why would I (in the beginning) look outside of the San Antonio Center? So if Luu Noodle, Sushi 88 & Ramen, PAAG, Pacific Catch en yes, optionally the Veggie Grill too, if they have their act together, they might not have the lunches, but they will have optionally 2,000 additional consumers who need some weekly satisfaction, plenty of places had to make due with a lot less.

Even as we do not deny the setting that Mountain View has, in the end when we tally the setting, the dangers and the opportunities, have the city officials cut themselves in the fingers? I personally believe so, but there is a truth, when it comes to the lunches, the weakness and threat that loss of time offers is just too great against the lack of opportunity that is found outside of places like Facebook and LinkedIn. It merely forces us back to the fast food phase where all the players involved lost (unless you invested in McDonald’s and like minded places), so as stated if some of these places revert to buffet’s they do not need to squander on quality and excellence, they merely need to consider that the lunch market is a very competitive one and time is the biggest currency of all.

 

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The bite

Today the news is all about Facebook, when we get confronted with: ‘Over $119bn wiped off Facebook’s market cap after growth shock‘, we suddenly see that the story given (at https://www.theguardian.com/technology/2018/jul/26/facebook-market-cap-falls-109bn-dollars-after-growth-shock) is one that has global ramifications. There are several quotes that give rise to concerns and opportunities. The quote: “More than $119bn (£90.8bn) has been wiped off Facebook’s market value, which includes a $17bn hit to the fortune of its founder, Mark Zuckerberg” is a robust one, especially when we realise that it links to “Facebook’s shares plunged 19% on Thursday in New York, a day after the Silicon Valley company revealed that 3 million users in Europe had abandoned the social network since the Observer revealed the Cambridge Analytica breach of 87m Facebook profiles and the introduction of strict European Union data protection legislation“. You see, this reminds me of the movie Blue Earth II, we see a dead Sperm Whale at the bottom of the ocean and the Sixgill sharks are having a feeding frenzy. In this case Facebook is the sperm whale. Now, it is an exaggeration, Facebook is not dead, not by a long haul. But the opposers and contenders for social media are nipping at the heels of Facebook and Mark Zuckerberg needs to wake up and act. For two people it is equally an interesting day. You see, this setting proves that Vic Gundotra and Bradley Horowitz were right all along when they created Google+. They did the right thing, the right approach and I do hope that those people abandoning Facebook will turn onto the Google+ highway, I personally always had both. I did not stop Facebook because of Cambridge Analytica, I always saw these risks to some extent, so I decided to remain decently clever on how I used Social Media, I was merely unaware that Facebook would be this stupid about it, but that is what happens when you are asleep at the wheel. In this case, for Mark Zuckerberg losing $17 billion the day was an extremely rude wake up call, all that whilst I gave him the option to own the next gen tech for a mere £20 million post taxation. I reckon a most expensive month for Marky Mark (do not confuse him with the other Marky Mark who is governor of the British bank). In this I also think that the market overreacted slightly. When you consider the quote: “The collapse came after the company told investors to expect a significant decline in growth rate, and revealed that the number of users in Europe had fallen from 282 million to 279 million“, we are either not getting part of it, or we need to realise that confidence can be gained back with the proper developers. It merely requires one visionary to change the game. The fact is that there is a second option for Facebook and Mark Zuckerberg does have the cash to make it work, optionally getting him an additional estimated 20 million members from the start and a lot more down the road (it’s not going cheap though). If we agree that the markets are about data and that the equivalent of members adding to that data is wealth, the setting of his currently loss could be overcome within 14 months, 21 months at the most. You see, it is not about what can be added, Facebook is seemingly not looking where it currently is not. That is where the chunks of lost members are optionally found and it is also where boatloads of new members can be added too, you merely have to be able to look at the facts that not all the fishes are in the ocean. You see, we all ignore the Nearshore fish, but when we realise that Australia has 25,760 Km of beachfront space and that within 10 meters there is an option to gain many millions of Nearshore fishes, how would I best go about it? You see, when it comes to fish, we think like a swimmer, or like a fisherman (in a tinny or not). Yet thinking like a surveyor gets us the boatload as well (just a lot quicker), we merely had to change our hats to get to the goods, it was THAT simple.

In this David Wehner makes close to the same mistake. with “the company’s decision to give its users “more choices around data privacy” following the Cambridge Analytica scandal “may have an impact on our revenue growth”“, that’s merely damage control and that is important too, let’s not be coy about that. The setting is that we are merely looking at one fish, like me (growing up in Europe), I know my Herrings, My Cod (a Captain Hook pun) and my Turbot, yet until I moved to Australia, I had never known how tasty the Pacific Dory was (not the one from Finding Nemo). It enabled me to create the Fisherman’s Pie (a Shepherd’s Pie variety). I merely adjusted my direction a little and a new option was created plain and simple, Facebook has all the makings of doing exactly the same, but can it figure out how to get there? Well, no matter how nerdy clever Mark Zuckerberg is, the fact that he lost 17 billion and I am merely trying to get my fingers on a mere 0.32% of that loss seems that I am either hungry or a little too stupid, I’ll let you decide.

Facebook also gives us “Zuckerberg said his company aimed to hire 20,000 people by the end of the year to boost its security and help review suspect content on the site. It has been hiring extra bodies at a vast rate, with its headcount increasing by 47% since last year to more than 30,000 people“. It is one step and I am not judging in any way, it is a path Mark Zuckerberg needs to walk, but in the end, he will end up hiring close to 50% more if he is to make the step from where he was do where he should be adding millions of users because the market allows him to do that, with additional benefits down the road in both the members and advertisers available. When I was learning about AdWords (Google Ads), I saw the granularity that Facebook offered, but in that same setting he missed out on engagement, which is a first sign of fake accounts, that path would be covered giving Facebook the direction, where the users themselves the option to tag fake account, because users rely in engagement and interactions, that part alone will stellar the value of Facebook much sooner than ‘now+21 months‘.

And the funny part is that it is in front of all the faces in Media and at Facebook HQ. I reckon that Google has figured it out, they seem to be on path to do something about it; the question is when the snooze alarm of Mark Zuckerberg will force him to take notice as well. That is the ballgame that should matter, in light of the shifting like ‘the new Nine Fairfax media magazine‘, it stands to reason that most are merely looking in their own shipping lanes, yet the setting has changed, because it is not those who can navigate the media seas, or get through the clouds of media, it is about the option to do both. It was a Frenchmen that came up with the idea and after a while we got to the date of March 28th, 1910, when Henri Fabre flew the first Hydroplane. One of the last pioneers of human flight left us in 1984 at the age of 101. He was there and he patented the invention, we need to realise that the state of matter storage does not impede data, in this Facebook and Google have the upper hand in getting the IP in the right place, will they follow through in this, or will they buckle and end up being food for the hungry sharks who found the opportunity and decided to dig in?

Let’s realise that Facebook and Google are too big to be devoured, but they are in a stage where others can grow due to the stagnation of these two. You see, we might see stagnation with Google, whilst some call it saturation and there is the crunch, how to overcome saturation. Even as I oppose the American view that saturation does not exist, the fact is that saturation is overcome through direction and medium. You need to remember that there is more than one side here. Some will give you ‘ads are delivered through a medium marketed on the promise‘ (or is that premise)? Some will give you ‘the consumer is concerned with the ROI regarding value rather than money‘, or ‘each medium offers a specific set of placement options‘ (source: Alice Jackson, Design Hill). Yet in all this we forgot the one part, we forgot about ‘Who is exactly the consumer?‘, it is like in Market research we state that the population agrees, but what made it ‘the population‘? Is it every nymphomaniac that owns a liquor store (a Dutch Comedian pun), or is it whomever you want it to be? The first is targeted, the second is the Holy Grail and that grail is available if you take media into a new light, because affiliated exposure will become increasingly important. In the previous media cycle it was not so cleverly regarded as ‘the Mobile Market‘, now that 5G firmly on route some people will need to get clever fast, because the first one in that market with the proper setting will get to rule that market ahead of anyone else giving them a large advantage. The rule here is engagement and some marketing firms and digital marketing dealers are still not aware what is required. The few players that do get it are now ahead of the game. They will have a large headway into growth and that is the part where Google and Facebook need to grow, not tomorrow, not next month, it should be today (although yesterday would have been better)! That evidence is seen throughout my articles over the past year and for the most I have been proven correct for well over 80% on this matter, people have wagered their billions (aka Mark Zuckerberg) on foundations a lot more shaky than most would have acted on; and whilst we think that Mark Zuckerberg is in a corner licking his wounds, he must move forward as fast as he can. He needs to realise that the current advantage that he has with Google will not stay there forever.

Because it is not this bite, it is the next bite and the optional seven Sixgill sharks that will make short work of the social media corner, the others have too much to gain not to go after any potential carcass in the waters. In the end Facebook does not need to take any risks at all with the right path forward, so why tempt the sharks to come and take a nibble?

 

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