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First promise kept

Consider your mobile, especially when you bought it less than a year ago. You think it is a mobile, you use it as a mobile and we all do, but the short and sweet is that it is more, it is your personal data server and EVERYONE wants access to whatever you have there. This has been the case for a while yet as per soon with 5G, a lot more people want access including organised crime, that is because data, personal and categorised data is the new currency and it is like printing money in your living room (if you have enough data). You see the governments are not ready for the waves that are about to hit us all and with 5G the waves will be higher and they will come with a factor 50. Now, for the most you will never notice, but when your data is out in the open, your value decreases. This is not some figment, this is a given. Insurance companies want all the data to see what premiums they can skew in their favour, some want to see your interest so they can advertise more directly and personally, some want to see who your connections are. For the most these corporations have no interest in your life, they want the data of millions and every ‘convenience’ added to the mobile is one step closer to the getting your data. It does not matter whether it is an Android or an iPhone, they want it all. So in the first stage I came up with the Dumb Smart Device. The dumb smart device is simple, it is a buffer. It will replace the swipes you will make at marketing, in shops, getting information and requesting data. It can accept data from all but will only pair with 1 or 2 devices, your mobile and your laptop, or desktop. It will make more sense as the other devices are added to public domain.

There is more, but it will come with the second device, this should get the hungry designer started, lets see what w get next.

You see we might ignore the swipes, but some will not, some will want to milk it for all they can and that cannot be stopped, but this device will dampen and delay the effect. Some will state that this is all between my ears, this is not real and it will never happen. Search the news, zero day faults, hacks on Cisco, Microsoft Exchange, Android hacks, iPhone hacks and all kinds of transgressions. We might think that we have a handle, but with 5G the usage pressure will increase factor 50 and the law cannot even keep up now, when that happens they will fight a battle they have already lost and they are all about blaming, but the real part is that they have no clue, so I came up with a few devices that to stem that tide. I doubt it will completely stop it, but I can delay the impact. And as the DSD gains momentum, we will see a new retail era emerge.

These DSD devices will be part of jewellery, rings (in a more advanced stage), pendants, necklaces and some will be kitsch, it will take shape like the ghetto blasters did. More and more will be a little oversized, some will become fashion statements basically saying ‘I have one, some will do it to show it is a tool. There will be all kinds of reasons, but it will grow in several directions all at the same time. A tool that needs no swiping, it keeps the mobile where it is sae, in ones pocket. And this stage is merely the beginning.

You see this was not designed in the Covid era, even though it benefits on a larger scale, it was not set as such. This came to mind when I saw the first drafts of Marketing needs to evolve, approaching customers will go differently and as my mind was adjusting to that stage, developing new methods of digital power towards customers and interactions, I saw that the power needs to be with the customers, only such an approach will create a larger wave of loyalty, not the ones taking power away from the customers, those giving them options will benefit to the same degree , but much longer, it creates larger retail waves. Yes the books are all saying the opposite, yet those books were written in an age where newspapers ruled, where the population was known, in a digital age that is not a given as such the empowering party will gain a longer benefit to that population, creating a larger wave of customers. It is a different approach to a different era. The iterators never understood it, they come from their ‘position of power’ and that dog no longer barks, we need a different approach and I a setting the first step by making it public domain, now the faster connector will become a larger player and optionally a winner. It is my first step, one of several to debunk those wannabe managers relying on bulletpoint memo’s. Now they cannot shout, now they have to deliver. Well, have fun with that.

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What did they not see?

You think it is simple, but if you have been in photography like me (1975), that question becomes easier to comprehend, but explaining that becomes harder, I get that. Distractions, obstructions, light and focus are 4 basic elements of missing a detail, optionally several details. Yet the professional photographer learned not to be hindered by obstructions and to adjust for focus and light, which leaves the focussed photographer and the photographer. So the focussed photographer can make the ‘snatch’ shot and the photographer merely looks for a tissue. Seems bland and crude but this example matters.

To see one application, we need to turn to ‘Telstra, NATO and the USA’ (at https://lawlordtobe.com/2018/06/20/telstra-nato-and-the-usa/), an article I wrote in 2018 “unless you work for the right part of Palantir inc, at which point your income could double between now and 2021”, the shares were at $9.69 and ended last night at $23.18, basically I saw that coming a mile away. And that is not all, there are several avenues where their value should at the very least double within the next 19 months. It is the flaws we set ourselves up for and when the stupid people (loud mouthed politicians) realise that their loud mouths will require data, Palantir is close to the only option they have.

That article has a few more connections to what is to come, the most important part if 5G and there is a lot going on (at https://www.gadgetguy.com.au/australian-5g-speeds-truth-revealed/) in Australia. Gadget Guy gave us last week one take (not the highest quality source), but they do give us  “There are two issues for Australian 5G speeds. The primary is that despite Telstra insistence that it covers 50% of Australians and 75% of the population by the end of June, it does not! nPerf (based on real 5G user’s) shows minimal reception. The second is real download and upload speed. While the average is 240.9/15.5Mbps Mbps, it is well short of Telstra’s hype – so fanciful we won’t embarrass it by mentioning it’s up to 20Gbps claim debacle when first introduced”, oh hold on, did I not give you “The problem is that even as some say that Telstra is beginning to roll out 5G now, we am afraid that those people are about to be less happy soon thereafter. You see, Telstra did this before with 4G, which was basically 3.5G” with a reference to ABC in 2011 on how Telstra was BS’ing the population on the 28th of September 2011. So thats two elements where we see that their ‘photographers’ ignored obstacles, blamed the lens makers for focal points, the sun for shining to brightly and they all went running for their tissues. They audience got distracted (as I personally see it) by all the baubles that they were offering. It worked in 1700, so why not in 2021? Yet CMO gives us 2 days ago (at https://www.cmo.com.au/article/688024/tourism-australia-7-eleven-telstra-balancing-data-driven-engagement-consumer-consent/) “Panel of digital executives share the role of first-party data and personalisation in their customer experience approaches against consumer consent and control of their privacy”, a setting where we might see that a panel of 5 are slicing the new currency (data) cake in a way that THEY are happy with, all whilst we are told “the key is to balance data sophistication as a business with consumer controls and transparency. He also noted the varying levels of control and regulation around using data across geographies such as Europe versus the US, which the tourism bureau is operating in”, yet the answer which was not really an answer is about ‘balance data sophistication’, all whilst ‘consumer controls’ (for the consumer) will be as nonexistent as possible. We might not get that when we see “invest in first-party identifiers as well as a unified ID for the tourism industry that can be leveraged”, yes but to what extend it is leveraged is never stated, merely implied, the additional ‘unified ID’ would have a much larger impact, but that too is never stated, they all want as large a slice of that data pie and Cambridge Analytica has made them very very cautious. 

These two elements are merely that, elements. Yet the underlying data there will require analyses and whilst some will claim that they can, Palantir is close to the only source that actually can analyse the whole lot and that is what I saw coming a mile away. 

A linked small digression
You see it takes a massively large level of stupid (and greed) to cater to this, but I believe that the EU (Margrethe Vestager) is trying and optionally succeeding in pulling this off. She is all about “European Commission anti-trust regulator Margrethe Vestager tweeted that “consumers are losing out”. It relates to charges brought two years ago by music streaming app Spotify which claimed that Apple was stifling innovation in that industry”, you might think that, but I do not. You see the article (at https://www.bbc.com/news/technology-56941173) gives us “It relates to charges brought two years ago by music streaming app Spotify which claimed that Apple was stifling innovation in that industry”, no it had set a premise to all (which it does not), all 23,000,000 Apple developers. It set a premise where they could develop whatever they want whilst having zero deployment cost and they would be charged as they gained incomes, so not the $75,000 upfront to get started, but after the fact and with no time limit. As such wannabe innovators flourished. It never stifled innovation, it limited greed. So whilst we see the painting of bad bad evil Apple, no one is looking at the fact that Spotify is paying artists HALF of what Apple and Google pays them, it amounts to $0.0032 per stream, so to make 1 cent, the song needs to be requested 3 times. This is why I still buy music, at least the artists I care about will get a much better slice. 

And when we see the image where they are now CHARGING for algorithms, all whilst they made a brute gross profit of $575,000,000 in Q4 2020, I think that the EU commissioner is massively loopy. You see, this is about consolidating greed plain and simple and in the process it will endanger consumers (the ones she claimed to protect). 

The image is merely one element of greed, it goes further. That part is not directly seen, but the BBC does give the goods with ‘The ransomware surge ruining lives’ (at https://www.bbc.com/news/technology-56933733), there we see “Ransomware gangs are now routinely targeting schools and hospitals. Hackers use malicious software to scramble and steal an organisation’s computer data”, in this the larger stage is not merely the theft, it is how they use larger systems to spread across all the internet and with 5G that danger becomes 5,000%. You see people like Spotify, Epic Games et all want to be outside the Google and Apple store, but they will limit protection (they will call it something else) and when the consumer ends up paying for that, we will get to see all kinds of apologies, but it was not entirely THEIR fault. As such I say, when you get hit (and you will) make sure that as you sue Spotify for damages, you add Daniel Ek and Margrethe Vestager to the culprits of your damages. Organised crime is getting better and better in walking away and as such their greed must be addressed in courts and their approach towards a ‘too big to fail’ setting must be answered, the data will be out there and s such players like Palantir will make even more money, it will be all about the data from 2022 onwards, in this the OCCRP their 2021 serious organised crime threat assessment where we see “The threat from cyber-dependent crimes is set to further increase in volume and sophistication over the coming years”, and in this stage Margrethe Vestager is willing to open the floodgates towards greed driven idiots setting the stage for organised crime getting more? You think that will ever be a great idea? I think not. 

And it does not stop there. The fact that the exchange hack was hard to detect for a long time, some hacks were out in the field for years and now we see greed driven idiots scale away the two decent bastions of protection that consumers have (Apple and Google) and let others skate around them? How long until we see some corrupted Amazon like app via a phishing spree be offered to millions. By the time some will have a clue billions will have been shifted and who pays for that? Insurers?  I very much doubt that. As such these two will be required to sit in the dock explaining their catering to greed. You see if Margrethe Vestager was really about the consumers, she would also be about protecting the artists and where is it acceptable that they get one third of a cent for a song? Is there more? Yes, but I will admit that this is part speculation. The BBC article gives us “The UK’s National Cyber Security Centre, also a member of the Ransomware Task Force says it handled more than three times as many ransomware incidents in 2020 than in the previous year”, you see paying a bitcoin is only one part, the data can still be shared with others and as data become currency the damage setting goes up by a lot. The dangerous part is that commissioner Vestager knows that the law and policing are not up to the task and she is catering to someone with dubious greed needs? One that underpays artists by what I consider to be as close as criminal levels of renumeration? And in my mind, some excuse ‘If we get this they get more’ does not float, in that setting their business model was wrong from day one, in addition, the entire algorithm setting shows a larger exploitation to kindle greed and leave an artist with less. So how accomodating to EU consumers do you think Margrethe Vestager actually is, that in opposition to catering to greed driven players? Apple and Google might not be god, not great but they agreed on a format to keep their consumers safe all whilst giving an option for starting developers to score big, the fact that these players were not as good as they hoped they would be and as they relied on advertisement to push the players is a mere side effect, but without these store protection, the mess will be close to unimaginable and players like Palantir will have the data  and the greed driven players (as well as some not too bright politicians) get to defend themselves in the dock against lawyers with massive class actions. When that happens, be sure that you have  stocked up on popcorn, because it will be worth watching. It will be reality TV with lots of fake tears and CEO’s claiming that they did not know certain things and watch their fortunes dwindle. It will be a much better class of reality TV for some time to watch.

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Consider the question

We always have questions, we all do. Some are based upon curiosity, some are based on acquisition and some on compilation. The people tend to have questions in the range of one and three, businesses on two and three, with an optional need for the first group to see if a creation towards awareness is required. And in this we need to see ‘Facebook v Apple: The ad tracking row heats up’, the article (at https://www.bbc.com/news/technology-56831241) gives us “The IDFA can also be paired with other tech, such as Facebook’s tracking pixels or tracking cookies, which follow users around the web, to learn even more about you”, yet the question no one seems to be asking is how much is an advertiser entitled to get? I have no issue that Facebook, within Facebook measures and ‘collects’ it is the price of a free service, but did we sign up for a larger stake (or is that steak) at the expense of the consumer? Even as we tend to agree and accept “Apple co-founder Steve Jobs acknowledged that some people didn’t care about how much data they shared, but said they should always be informed of how it was being used”, in this the question takes a few steps and has a few exits in where to go next and we tend to remain in the dark about our needs, and what we are comfortable with. This is not new, but digital marketing is new, we have never faced it before. Even as we accept the quote by Tim Cook, the setting given with “If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform”, we forget that this is not merely misusing, it is a much larger stake. I some time ago refused to play a game because it collected my religion. Since when is a game’s requirement the religion I have? So (its Catholic by the way), even as we decide to not use an application, consider the price we pay and it goes further as app’s and their advertisements strategy on nearly EVERY device is set to showing us advertisements (to further the financial setting of the maker), in this I have no real problem, but what information is collected by the advertiser? And we all like the steps Apple seems to be making and as we ‘revere’ “Apple is baking privacy into its systems. Its browser Safari already blocks third-party cookies by default, and last year Apple forced app providers in iOS to spell out in the App Store listings what data they collect” we are forgetting what all advertisers are collecting and no less the issue becomes what happens when 5-7 games collectively are collecting and for the most we have no idea where this will end and it is important to take that in mind. It is there where Facebook is getting the largest negative wave. With “And it argues that sharing data with advertisers is key to giving users “better experiences””, precisely what is that ‘better experience’? And in what setting should ANY data be shared with an advertiser? We get that the advertiser wants to segment WHO gets to see their advertisement, we get that and I reckon no one will object. Yet why share our details? How is that priced and why are we not informed? OK, we are not told that Facebook is getting money of us, it is after-all a free service and as Mark Zuckerberg told the senate in a hearing “We sell ad’s”, yet he did not say “We sell ad’s and user data”, you all do understand that there is a fundamental difference between the two, you do get that, do you? And we see that given in the BBC article when we are given “Facebook appeared to accept the changes and promised “new advertiser experiences and measurement protocols”. It admitted that the ways digital advertisers collect and use information needed to “evolve” to one that will rely on “less data””, but that now gives us a much larger problem (optionally), when we see ‘new advertiser experiences’ we should be concerned on what it will cost, in pricing, in experience and in data segments. It does not make Facebook evil or bad, but when we are given “Technology consultant Max Kalmykov wrote in Medium that advertisers had to “prepare for the next, privacy-focused era of digital advertising””we accept change, we accept evolution, but in the stage of digital marketing most can be achieved WITHOUT sharing data of any individual level with the advertiser, the setting we see come might be good, yet I am concerned with their view of ‘new advertiser experiences and measurement protocols’, a setting for sales, not the consumers and optional victims, because to some degree that matters. Do I care when I see another advertisement by MWAVE.com.au? No, I do not, and for the most I do not care about that part, it is basically the cost of a free service, but no one accepted sharing data and that I what Apple is bringing to the surface even more than Cambridge Analytica brought. 

There is a larger setting in all this and we optionally see that with “Device fingerprinting combines certain attributes of a device – such as the operating system it uses, the type and version of web browser and the device’s IP address to identify it uniquely. It is an imperfect art, but one that is gaining traction in the advertising world”. You see I made the personal choice not to link devices, not to link services of any kind, it will not stop aggregation, it will merely slow it down, yet most of the people did not have the foresight I had a decade ago, as such the apps that have a identifier of hardware, they will get a lot more information on non-Apple devices in the near future. When the people realise that all others will take a backstage, it is a powerful advantage that Apple is creating, I wonder what Google will do next, because their market is in the middle of Apple and Facebook, they need to side one way or the other and it will have deeper repercussions in the long game. As such we see that Apple made its choice, it is one the consumers will embrace, some will accept the scenario that Facebook offers, and laughingly they oppose the data governments have and give it to whomever else wants it. In this Google has an opportunity (or a burden), but only if they change the game they are playing. When the consumers see this, they will wonder where to go next and they are all about flames and biased options through the media. 

It started last year and got to be serious in December 2020 when we were given (at https://www.theverge.com/2020/12/17/22180102/facebook-new-newspaper-ad-apple-ios-14-privacy-prompt) ‘Facebook hits back at Apple with second critical newspaper ad’, in one form we are given “Forty-four percent of small to medium businesses started or increased their usage of personalised ads on social media during the pandemic, according to a new Deloitte study. Without personalised ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend”, is that true? When you pick up the newspaper, how much is personalised? There will remain a level of personalised ads within Facebook, but the following outside of Facebook (within Apple products) stops and that might be a relief to a lot of consumers. As such I have a much larger issue with “the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend”, I would be interested to investigate the data that brought the statement, and I have some reservations on the application of the data used. We could optionally say that the digital marketing that relies on such a 100% application is also to some degree unfair on printed media, but that is a very different conversation. 

And in all this the question will soon become “What should you (be allowed to) collect from me?” And now with the upgrades Apple has created a massive advantage, Google will need time to define an answer and direction, because Google will need to make a choice, and this is not a simple one, their business profile will alter accordingly and as Facebook is setting its premise, we see a larger stage, one with the option where Google Plus might be re-introduced in a much larger application of personal and non personal data, you see they are all about the personal data all whilst the hardware fingerprints in 5G will be a much larger setting then it ever was and there a much larger gain could be made by the proper makers in all this.

Did you see the new world where your mobile, tablets, laptop and domotics are linked? I can see it and the application of one of my mobile devices, yet the stage that it offers (or not) is still open to a lot of the players, so as I see it the next year will see a rapid evolution of digital marketing. Those who adjust will see 2023, those who do not ‘Goodbye!

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Baked Alaskan Marketing

Yup, it is about the desert, well in some form. To be honest, I never had it, I saw pictures, I saw people making it (YouTube), but I never ate it. And for today that is OK. You see, it is not really about food. It all started this morning when I saw ‘PS5 isn’t good value compared to Xbox Series X, and I’m sick of it, that is his view, I believe it to be a bit of a hatchet job, but that is usually the case with opinion pieces. There are also ‘anti-Xbox articles’ and that is fine by me. In the end the systems are closely matching, yet for me the actions by Microsoft over the last 8 years have been an indication that the Xbox console is lost to me. No matter what promises they make, as I personally see it, they betrayed the gamers, all in favour of more and more Azure pressure. It is a personal choice and you need to realise that, I personally demoted Microsoft, but it remains personal. Even as they are now starting the Xcloud and other services, I do not want any of them on my systems, but it is mostly personal (partly instinctive). I will not tell you to not do it, you must select what you think is best for you.

When it comes to Xcloud, I feel that I am leaning towards Amazon Luna if I get into that field. The Luna was close to the Google Stadia, almost there but not quite. Considering that Google should have won it as a tech giant implies that Amazon is more hungry and more willing to make the leap, it gives them an edge and in all this, I want something giving me games no other system will, exclusivity matters. I am not certain if the Luna can deliver, but their setting is looking good. 

The fact that we saw ‘Amazon Games opens new Montreal studio, developing a multiplayer game with Rainbow Six Siege veterans’ implies that Amazon has skin in the game, and as such, if my IP (as published earlier) is either PS5, and/or Luna, see it as public domain. The setting for good gaming is what we need and Microsoft (in my personal view) has betrayed that approach. It was their right to make choices, but they come with consequences. So why is there a baked Alaskan in play? Consider the method “The entire dessert is then placed in an extremely hot oven for a brief time, long enough to firm and caramelise the meringue but not long enough to begin melting the ice cream”, it is a way to use the crust to hide what is inside and it can only done once, yet via Microsoft we get ‘As Microsoft pushes partner transformation, a state of ‘channel inertia’ is emerging’, ‘Microsoft’s Surface Laptop 4 Is Nearly Perfect’ and ‘Microsoft’s Visual Studio 2022 is moving to 64-bit’, all different titles, all different sources, but there is a link, lets see if you pick up on it. There is also “Microsoft officials also said they are planning to refresh Visual Studio for Mac by moving it to the native macOS UI”, perhaps you are already catching on. One more hint. It is ‘The FBI removed hacker backdoors from vulnerable Microsoft Exchange servers. Not everyone likes the idea’ there are two parts here.

  1. A court order allowed the FBI to enter networks of businesses to remove web shells used by cyber attackers exploiting Exchange vulnerabilities. But what does this mean for the future of cybersecurity? It is one view, I am not against it, but I get that some are. This has nothing to do with the FBI, it has everything to do with Microsoft dropping the ball. 
  2. Microsoft is seemingly everywhere, with connections way past their computers, Xcloud gives them more and there is too much questions on what Microsoft is capturing, when I asked why they needed to upload 5GB their help-desk stated that this was with my ISP, how stupid is that? I will not allow them on any device, no matter what game will become unavailable to me.

You see, it is not today, or tomorrow, it is what happens a week after that, when we see the exchange issue, the idea of a DDOS version that can use Xcloud is not that farfetched, a DDOS setting using any console it can connect to is a nightmare that should keep several Cyber divisions awake for a long time to come and when we see how Exchange was ‘bitched’ that thought is not the weirdest one to have, with any connection through Xcloud and Azure, the data options are the wettest dreams of organised crime, whilst data facilitators will seek access in whatever way they can and it connects to your systems, your data and could optionally impact your consoles and games. If we get (as published earlier) the setting of ransomware, considering the millions of gamers who have built up a lifetime of achievements, gear and wealth in a dozen games. How long until someone gets a hold of that? Microsoft is spreading itself too thin on too many systems, channels and operating systems. I believe it to be the much larger danger down the track. Yes that is a personal feeling and it is riddled with speculation, but when we see the transgressions over the last 6 months, is the thought that far fetched? 

At the middle of this is their marketing. ‘Partners should ‘ride the wave’, ‘Nearly Perfect’ and a lot more, all to make sure that Microsoft is on the high rise and in the light of diminished negativity, which is the job of marketing, with over 285,000,000 hits on Microsoft (as per today), and 329,000 (Microsoft+scandal), 14,500,000 (Microsoft+problem) we see an overly positive view, which might not be wrong, but that imbalance is making me massively uncomfortable. Especially when we consider “Some Windows 10 users are encountering serious problems following the release of the recent “KB5001330” update, with some reports even coming in that the update itself can’t be installed on some machines”, now these things happen, anyone making other claims is flat-out lying, there is no way that things go perfect, things happen. However, in a stage where Microsoft is so widespread that one hitch could mean all kinds of transgressions, the setting becomes a problem. When we see that and consider “Socure to Provide Identity Verification for Microsoft Azure Active Directory Verifiable Credentials”, we see more and more third party solutions becoming part of the equation. Now, there is nothing wrong with that, but speculatively consider that any danger is double of the previous danger per party involved, as such we see 1%, 2%, 4%, 8%, 16%. The fifth (third party) connection sets the danger to almost one in five, and now consider that we see a stage of overlaps of PC, MAC (iOS), Surface, Azure, Xcloud, Android, we are now optionally in the 32% group, almost one in three where things can go wrong and organised crime wants in, I hope that you realise that a group like HAFNIUM will have no issues selling their solution to the highest bidder, as such, are you sure you want to connect all these systems? 

I accept the work that any marketing division does, but the setting of keeping the users for too long in the dark can have massive consequences down the line and that is where Microsoft has become (my personally speculation) a clear and present danger to gaming (among other parts), that is beside the fact that they are in it for the data, but that too is my personal assumption on the matter. Oh, and I remained conservative, when the error becomes exponential, the setting goes towards 1%+4%+9%+16%, there we see the 4th link making a lager negative impact then any before, I see that, but I personally do not believe that the situation will become quite that bad, but it could be.

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Real life in virtuality

The other night I was pondering the setting (as you might have read in the previous blog) on RPG’s and the setting of a dream within a dream. The idea took another turn as I was considering the interaction of reality with virtuality, and in this a game based on a 1 exabyte setting, an online multiplayer game based on virtuality. A game where players fight each other, they create alliances and they conquer. To get this done, we either create a world that is believable, or we turn it around and let the world create our reality. 

And as I was pondering this, I remember a game called ‘Virus’, in this shooter the game created the levels depending on your hard-drive, that was when the cogs clicked together. 

The new game an entire exabyte of challenges.

The world where we are thrown into is not unlike TRON, but in this setting we become citizens of a cloud environment, we are kidnapped and as we scape we end up getting left to our own devices. So as such we see a challenge, but consider a cloud environment, one that has a dozen Fortune 500 companies, thousands of mid sized companies and a lot more small companies. So will you take on a large player, or do you start small? A game with settings unlike we have ever seen and it is a game that develops further as more players sink into a company, a game without a timeline, but with time as either an ally or an enemy. A stage we have (as far as I know) never seen before and as the cloud evolves, so does the world and the enemies we face. So consider creating a cloud environment for that event and turning it into a game, we are always looking for a challenge, so why not become the infecting part and take over companies, corporations and grow in that way and this is the game with a difference, it is hard core only, one life! You can restart as often as you want, but one defeated you start at square one, until you have complete control of your first company, corporation or enterprise. So as we see and as we get into one cloud, it will be close to an all out war with anyone you face, that is unless you can strike an alliance, and alliances require all parties to see the benefit of one another. The nice part here is that this might (or might not) be the stage where we either love it or hate it. You see this will not appeal to all, there is no doubt it is, yet how can we create the challenge of such a game? We appeal to the player and we set the event that the player will embrace. An approach where the benefit of both sledgehammer and scalpel are seen, and the creation of an environment where both can thrive. And that is the challenge, creating the environment where everything piece of hardware is shown as something, where every router and its components are shown as challenges, I wonder if it can be done.

The question
Yes, I do ask myself the question if it is feasible, if it is even remotely possible. You see, we all have Monday morning quarterbacks in one end, but the other end is also taken. Usually by some manager that has a new plan every Monday morning, but it never pans out to be possible, achievable or even deeply contemplated. I see that, I always question my own thoughts, you see the person who does not question their own thoughts ends up drawing castles in the sky, and then expects a dot matrix printer to print a 1200 DPI photograph. We must question ourselves at all times, especially when we caress our creative side. 

So is my idea a castle in the sky? Perhaps it is, there is no doubt on that. Yet for every 8-10 failures, that one idea will push through and become a real winner. In 1997 I opted and idea to my bosses to use a marketing strategy that used websites as the central core for reaching out to others, my bosses laughed, stating that there was no business model for something that delusional, and stupid me, I listened, 4 years before Facebook, I had the idea for a digital marketing path and it was ignored, silly stupid me, as such I am putting ALL my ideas on the public domain, some will find ground, some will not, perhaps most will not, yet in this I am setting the stage for some to take the idea and push it into a direction that I am currently unable to pursue, for a few reasons, but I digress.

We can try to literally translate a cloud, or we can set the inventory of any given cloud and create a converted one that boggles the mind. Consider that a company has a server, users, computers, routers, Cloud Connectors, Data Center Interconnect Platforms, Mobile Internet Routers and a few other devices, and the larger the company becomes, the larger the hardware and that is before the cloud, in the cloud we see all kind of other issues and to map these out we need a different set of rules, a different set of limits to add to the game, to give some version of ‘reality’ to the game, a set of spawning rules (I hate spawning in games) or to set a better stage, if a cloud is represented in elements (see image) now consider that each company has larger or smaller elements of all, how diverse will be the challenge a gamer has, even as the gamer goes from place to place, he is still in one cloud and there is the larger cloud security to content with. Perhaps the game is a fools errant, yet I believe that if gaming is the edge of technology, the only way we get beyond what we have now, is to push the stage of a new game towards and beyond the horizon of what we now can see. Sony gave us the console to do it, so let’s push into a realm we have never seen before, it is the only way to keep gaming at the height of any system, if we do not do that, we are hopelessly lost.

So where is your virtual gaming life? In a new version of an existing game, or in a stage of gaming we haven’t seen yet? I have nothing against the next iteration in gaming, I played Tombraider, 1, 2 and 3 and never regretted that, yet even there, we saw evolution of gaming. That part was less and less visible in some other franchises and that is a sad part, because only those who push gaming beyond the limits will show a game worthy of conquering. We have all kind of views on this, some hate them, some love them and that is OK. I was never a GTA fan, but a lot are, some hate Watchdogs 2, I loved it (3 as well). Some love Breakpoint, me not that much. That is fine, I always state that those claiming to create a game that appeals to all, will create a game that pleases none, so if I am not part of any equation, that is fine by me. Others, will serve the game I like. 

This is how it should be and in all this creativity will push limits and creativity will open up other doors, such is life and we need to push as many doors as we can if we are to make life better all around us, the iterators never will, they are part of the margin spreadsheet, sailing a safe course to last longer, it will never ever go their way. Nintendo is perhaps one of the shiniest examples. It pushed the Wii, which was a decent success, then the WiiU, an abysmal failure, yet it resulted in the Nintendo Switch, an absolute home run in gaming and there we see that failings will optionally turn to wins, an iterator will never see that, only the innovator will get there. Nintendo at present is close to 75,000,000 switch consoles sold, that implies 2 Nintendo’s for every Xbox, so where is their ‘most powerful system in the world’ now? Iterators always have a good story, but they do not yield results, we will get another ‘We’re not driven by how many consoles we sell, it is the same all over, the losers will say the numbers are shallow, but when they are in pole position, it is everything. A brand gone to the dogs, largely because they ignored the voice of the gamer, I saw that almost a decade ago. And now we see a new world rising, one run by Sone ind Nintendo, it is fine by me, although I needed Microsoft to keep Sony on their toes, this idea will soon be a bust. So the best I can do is to set a stage of creativity and hope that some will Create more and more Sony exclusive games, those who do will be able to use my gaming IP free of charge, I do have commercial needs (income) for my 5G IP, such is life and I do like to enjoy a good meal.

So is my cloud game a bust? Perhaps it is, but for now I will try to envision more and more of that approach, consider a complete created cloud, one where you travel and set the premise of ruling the cloud, yet not alone, it is too big making alliances more and more important, a stage that several have attempted, some a lot more successful then others, I merely want to add to the success rate, or at least attempt to do so. It is the price of creativity and its push to innovation, only the successful continue that battle stronger, the failures continue too, but on a smaller scale, and that is fine, every person will fail at some point, it is what they do next that matters, because Steve Jobs had its successes, but he also had the NeXT computer. We recognise success, but we fail to recognise the failures and where they lead to, it is the flaw in many of us. And this is a larger stage, so how can we set that stage, when people keep on pushing Microsoft and their Blue solution. So as ZDnet reported “Microsoft acknowledged it was a service update targeting an internal validation test ring that caused a crash in Azure AD backend services. “A latent code defect in the Azure AD backend service Safe Deployment Process (SDP) system caused this to deploy directly into our production environment, by passing our normal validation process,” officials said”, a lot of bla bla and yada yada, yet the flaw is not merely within Microsoft, it is the same approach that is replicated again and again. So as we see mentions of Active Directory, we also see ‘a validation ring that doesn’t include customer data’, as well as ‘the SDP didn’t correctly target the validation ring due to a defect and all rings were targeted concurrently causing service availability to degrade’, so how long until there are more and more failures and the rollback merely adds to the problem? This is what I saw when I considered the NSA approach towards Trust Zero, the idea is good, but larger players will screw up making any rollback a much larger issues over the whole field. This is part of the idea to make the cloud a game, we could optionally see something we never noticed before, because thousands of gamers will kick the one part everyone ignored. 

Whether we see the issue in reality, or merely virtual. We need to look with different kind of glasses, I see that because 20 years ago I listened to the wrong people, those relying on bullet points, memo’s and ego. There is no space for that in gaming, or in innovative design, I wonder when Microsoft will figure that part out, they are now in 3rd position, what happens when they become deal last (behind Amazon), will they blame metrics or will it be a Covid set of variables? No matter what they will rely on, they are in a stage where they are losing more and more slices of business cake, they are losing slices in a time where they should have had the entire pie, as I personally see it stupidity, greed driven short sightedness and ego driven conviction made them lose field after field, and now they are in a ratchet state, they have no ability to get close to Amazon and at the same time there is every chance that Google could catch up with them. When that happens, Microsoft will be holding a losing hand in the both the cloud and the gaming field and as their surface solution falls short, we see them handing over slices of that pie to Apple, a three sided losing streak, it is a rare but slightly satisfying field. Why do I think that Microsoft will fail? ZDnet stated it best with “There is still no publicly available data on Azure sales. Azure is the part of Microsoft’s cloud business that most rhymes with AWS, but is buried in the commercial cloud”. In a lifetime of working in IT, I have learned that when commercial driven players rely on ‘no publicly available data’, it tends to be because someone is too close, they are too far behind, or the results create questions, and as I personally see it, Microsoft does all three, Google is too close, they are too far behind with Amazon and the Exchange server issues call in question issues with the Microsoft cloud as a whole. As we saw (from 2019 onwards) more and more hacks towards clouds, there is every notion that together with one source claiming that 90% of clouds are in danger, Microsoft has a lot is problems coming their way, I do not know if this is completely fair on Microsoft, as all three have issues, but the replicated approach Microsoft has (Active Directory anyone?), we see a larger issue, if hacks can be transposed from one system to the other, Microsoft hacks might be seen as lucrative (from the organised crime point of view), it makes the NSA approach more and more essential, yet I personally feel that any rollback has hidden flaws and flaws are a problem, especially in a cloud where one flaw transfers to a whole number of corporations. I will be the first to agree that my view is speculative, because it is, but to see that part you need to grasp back to 2003 where the people got “Erroneous VeriSign-Issued Digital Certificates Pose Spoofing Hazard”, this needs to happen only once on the cloud and the mess is almost complete and I believe that a rollback will make it happen. So how do you feel about ‘due to a defect and all rings were targeted concurrently’ now?

So perhaps my idea for a cloud game has a few additional benefits, apart from it being an interesting approach to a new game. 

Have a great day

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SET trust = 0.

Yup, we all have a stage when there is no trust, there is no confidence and we wonder the why part. In this, I had questions, so I asked the agency, but they did’t know, then I asked the FBI, I asked Langley and I asked Commander Andrew Richardson, they all gave the same story, there is No Such Agency, so I Googled them and Yes! There they were, complete with phone number (+1 301-677-2300) and all, yup, we got them, so now we get to their story (at https://breakingdefense-com.cdn.ampproject.org/c/s/breakingdefense.com/2021/04/nsa-about-to-release-unclassified-5g-security-guidance/amp/).

Via the BBC, we get ‘NSA About To Release Unclassified 5G Security Guidance’ and I started to read, the article makes a lot of sense. Which gave me “Noble’s speech highlighted the importance of zero-trust architecture in 5G networks”, and it got me thinking, the approach makes a lot of sense, just like SE-LINUX, the setting of ‘no-trust’ makes sense, especially in a world where Microsoft keeps on fumbling the ball, not merely their exchange servers, but the (what I personally see as greed driven) push towards Azure, it comes with all kinds of triggers and dangers, especially as they are ready to cater to as many people as possible, the no-trust rule is pretty much the only one that makes sense at present. I have written about the dangers more than enough. So when we are given “it’s reasonable to expect that future NSA 5G security recommendations will emphasise zero trust as a key component”, I believe that the approach has a lot of benefits, especially when such a setting can be added to anti viral and Google apps, it could increase safety to well over 34% overnight, and option never achieved before and we should all applaud such a benefit. There are a few thoughts on “NSA has characterised zero trust as “a security model, a set of system design principles, and a coordinated cybersecurity and system management strategy.” It’s a “data-center centric” approach to security, which assumes the worst — that an organisation is already breached or will be breached.” A choice that is logical and sets the cleaning directly at servers and ISP’s, and they are the backbone in some cases to close to 75% of all connections, so to set a barricade on those places makes sense, there is no debating, the choice of calling themselves No Such Agency wasn’t their best idea, but this is a game changer. 

I have been critical of the US government in all kinds of ways for years and on a few topics, yet I have to admit that this is an excellent approach to prevent things going from bad to worse, moreover, there is every chance that it will make things better for a lot of us overnight as such a system deploys, it will have a trickle down effect, making more and more systems secure. 

That one thing
Yup there is always one thing and we see the dangers when we consider Solarwinds and Microsoft (their mail server), the one part is when we rely on rollbacks and we see rollback after rollback creating a hole and optionally a backdoor, the most dangerous system is the one deemed to be safe, ask Microsoft, or their exchange server. When you believe all is safe, that is when the most damage can be made. And as the article looks at 4 parts, we see ‘Improved network resiliency and redundancy’, yes it makes sense, but rollback efforts are possibly out of that equation and when we get some people tinkering there, there is a chance that the solarwinds paradox returns, yet this time with a dangerous seal of approval by the No Such Agency, it will be the one part all criminal minds are hoping for, in this I personally hope they fail, but these buggers can be resilient, tenacious and creative, the triangle that even the Bermuda Triangle fears and that is saying something.

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Is it real?

Yes, that is the question we all ask at times, in my case it is something my mind is working out, or at least trying to work out. The idea that my mind is forming is “Is it the image of a vision, or is it a vision of an image”, one is highly useful, the other a little less so. The mind is using all kinds of ideas to collaborate in this, as such, I wonder what is. The first is a jigsaw, consider a jigsaw, even as the image is different, the pieces are often less so different, one could argue that hundreds of jigsaws have interchangeable pieces, we merely do not consider them as the image is different and for the most, how many jigsaws have you ever owned? With this in the back of the mind what happens when we have data snippets, a data template, with several connectors, the specific id of the data and then we have the connector which indicates where the data comes from, both with date and time stamps. But like any jigsaw, what if we have hundreds of jigsaws and the pieces are interchangeable? What is the data system is a loom that holds all the data, but the loom reflects on the image of the tapestry, what happens, when we see all the looms, all the tapestries and we identify the fibres as the individual users? What happens when we create new tapestries that are founded on the users? We think it is meaning less and useless, but is it? What if data centres have the ability to make new frameworks, to stage a setting that identifies the user and their actions? We talk about doing this, we claim to make such efforts, but are we? You see, as IBM completed its first Quantum computer, and it has now a grasp on shallow circuits, the stage comes closer to having Ann actual AI in play, not the one that IT marketing claims to have, and salespeople states is in play, but an actual AI that can look into the matter, as this comes into play we will need a new foundation of data and a new setting to store and retrieve data, everything that is now is done for the convenience of revenue, a hierarchic system decades old, even if the carriers of such systems are in denial, the thinking requires us to thwart their silliness and think of the data of tomorrow, because the data of today will not suffice, no matter how blue Microsoft Italy claims it is, it just won’t do, we need tomorrows thinking cap on and we need to start considering that an actual new data system requires us to go back to square one and throw out all we have, it is the only way.

In this, we need to see data as blood cells, billions individual snippets of data, with a shell, connectors and a core. All that data in veins (computers) and it needs to be able to move from place to place. To be used by the body where the specific need is, an if bioteq goes to places we have not considered, data will move too and for now the systems are not ready, they are nowhere near ready and as such my mind was spinning in silence as it is considering a new data setup. A stage we will all need to address in the next 3-5 years, and if the energy stage evolves we need to set a different path on a few levels and there we will need a new data setup as well, it is merely part of a larger system and data is at the centre of that, as such if we want smaller systems, some might listen to Microsoft and their blue (Azure) system, but a smurf like that will only serve what Microsoft wants it to smurf, we need to look beyond that, beyond what makers consider of use, and consider what the user actually needs.

Consider an app, a really useful app when you are in real estate, there is Trulia, it is great for all the right reasons, but it made connections, as it has. So what happens when the user of this app wants another view around the apartment or house that is not defined by Yelp? What happens when we want another voice? For now we need to take a collection of steps hoping that it will show results, but in the new setting with the new snippets, there is a larger option to see a loom of connections in that location, around that place we investigate and more important, there is a lot more that Trulia envisioned, why? Because it was not their mission statement to look at sports bars, grocery stores and so on, they rely on the Yelp link and some want a local link, some want the local link that the local newspapers give. That level of freedom requires a new thinking of data, it requires a completely new form of data model and in 5G and later in 6G it will be everything, because in 4G it was ‘Wherever I am’, in 5G it will become ‘Whenever I want it, and the user always wants it now. In that place some blue data system by laundry detergent Soft with Micro just does not cut it. It needs actual nextgen data and such a system is not here yet. So if I speculate on 6G (pure speculation mind you), it will become ‘However I need it’ and when you consider that, the data systems of today and those claiming it has the data system of tomorrow, they are nowhere near ready, and that is fine. It is not their fault (optionally we can blame their board of directors), but we are looking at a new edge of technology and that is not always a clear stage, as such my mind was mulling a few things over and this is the initial setting my mind is looking at. 

So, as such we need to think what we actually need in 5 years, because if the apps we create are our future, the need to ponder what data we embrace matters whether we have any future at all.

Well, have a great easter and plenty of chocolate eggs.

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And so it begins

To be honest, yesterday was a little whack. I came up with the foundation of a new Star Trek movie (a story covering two movies), but I will not set it here as it is founded on Star Trek materials already in existence and as such, it is not mine, that and the fact that the people at Paramount should be ahead of me, if I can come up with the goods and they cannot, you can draw your own conclusions on that. The second part was a new idea on something that might be seen as either a sequel or a prequel. I am not much of a horror fan, never was but I sometimes go see one. There was Poltergeist, the Relic, Grave Encounters (one and two), and then it happened. The idea got into me and these movies gave way to the paving of the idea, they are important (somehow). I remembered a ride in a Dutch theme park named ‘the Efteling’, the ride is called ‘Villa Volta’ and it refers to a legend called ‘de Bokkenrijders’ (the Goat riders). The story goes back to a book written in 1779, the book and the gang actually referred back to 

  • Gabriël Brühl – sentenced to death by hanging, 10 September 1743.
  • Geerling Daniels – died of two self-inflicted stab wounds, 28 January 1751.
  • Joseph Kirchhoffs – sentenced to death by hanging, 11 May 1772.
  • Joannes Arnold van de Wal (“Nolleke van Geleen”) – sentenced to death by hanging, 21 September 1789.

When we consider these parts, we see the foundation of an excellent horror movie, one with references to the past, consider that the area ‘the Kempen’ was not the most illuminated one and also largely absent of lighting, we see a larger stage, with the robbing of churches, people and devil worship that the stage for something nicely haunting can be made. A stage that includes parochial corruption, envy based corruption and superstition all whilst there was an actual danger of cutthroat robbers does tend to lend a hand in setting nerves on fire as we contemplate what is behind the three doors, it might help to realise that it is not the doors leading to the living room, the street or the cupboard door to the bed (people slept in cupboards in those days). A stage that was determined not by law (even as they claimed it) but by fear and by the hands of the church, yes, those were the days.

So as I was setting the field to all kinds of creativity, the US government changes the timeline I had in mind initially (at https://lawlordtobe.com/2020/12/03/trillion-dollar-musk/  where I wrote ‘Trillion dollar Musk’, the stage where I predicted “I stated before that in the next 3-4 years his value will increase to roughly $1.2 trillion dollars, or in a less shorthand version $1,200,000,000,000, yes that is where he is heading and he already has most of the IP in his possession to do so”, now we see that Reuter gives us ‘Biden proposal: $174 billion for EVs, new funds for renewable power’, a stage where we are told “The White House said the new EV funds will result in more U.S. production of EV components and batteries and fund new consumer rebates and tax incentives “to buy American-made EVs, while ensuring that these vehicles are affordable for all families and manufactured by workers with good jobs” and that is the beginning for Elon Musk to chisel in stone the setting that gets him a trillion dollar plus member and he already has most of the IP to do so, the little he is missing was in one of my articles and likely his team already has the stage in place to get started, I reckon (speculatively) that Elon Musk and his Musk-wares will optionally be a household name within the decade, equalling, optionally surpassing Google, Apple and Microsoft in the process. It is the power of innovation and the sooner the iterative flaccid minds take notice, the better the world becomes. 

And so it begins, the stage for a new technology driven economy comes into play and when 5G deploys all over the world, the old people (Arvind Krishna, Satya Nadella, Larry Ellison et al) see what happens next, they will race, they will cry needs and they will object to all kinds of things, but the world is changing and unfortunately for them, Elon Musk seemingly has the goods.

It will not make changes overnight but it will make larger changes. He will not do it alone, there are larger players who will be part of all this, but not the three mentioned and if they do not adjust the need of their shareholders to actual innovative jumps they will become obsolete. Yes and it includes Microsoft, who has the good fortune to be reduced to a user facilitator. The innovative will also push us into directions we are not completely ready for, but that is the foundation of innovation. You see Ren Zhengfei was initially part of that, but the Wall Street players saw what they were missing out on and their anti-Huawei rhetoric is playing against them, now the US will miss out on a lot more, the question is will the change of direction go towards the EU, or will there be another direction? I actually do not know, but to cater to these changes proper 5G was required and in the speed section, we see (according to statista.com) that Saudi Arabia is at the head of that speed setting, yet both Canada and Australia have more than the minimum speed requirement (America does not), as such they do have a larger advantage at present and that matter, because the developer that fits the bill will have an easy mark raking in revenue in whatever direction innovation pushes. I cannot tell what direction it is in, because I simply do not know, but the earlier step (the Elon Musk deal) will also push domotics and smart devices and they are optionally now all driven by Musk technology. 

So here in the beginning of new technology, we see players, but not the players that hoped to be in charge and that drives them to all kind of directions, it is THEIR personal horror story, and they fear to be non-essential, the rich fear that as much as a direct loss of wealth, because when their status as essential captain of industry goes, so do their automatic revenue renewal programs, and it seems like we get to see the impact of those changes earlier than I expected.

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The broken record

That is how I feel at times, all the instances that people come and parrot like repeat the accusations left, right and center. All those times I feel like I am in a losing war, a shouting match and my voice is gone, but here I go again and this time two events took place, but the BBC set them off and it starts with the interview with Ian Murray giving us the headline ‘Meghan racism row: Society of Editors boss Ian Murray resigns’, at first I was not that interested, to be honest, in the world of journalism, or what some call journalism, the value of a journalist tends to be lower than the value of a crack pusher. Yet this interview gave me a few nice parts. It starts at 00:53 (at https://www.bbc.com/news/uk-56355274), when questions are asked on the headlines, yet Ian Murray deflects it all, changing the conversation (or trying to), in the end he never answered the question, he tried to change the conversation. This is the larger problem with the media, the media is not here to support and to inform you the reader, the listener or the watcher. Here we see the dangers of the Society of Editors. These people have a charter, an unspoken one. They protect the share holders, the stakeholders and the advertisers, after that it becomes as emotional as possible, so that flaming will ensue more and more revenue. The actual journalism is left to a chosen few and that group is exceedingly shrinking. It is the most clear example, but it is not the only one.

The second part is the Jamal Khashoggi joke. This senseless form of humour gives us headlines in nearly all papers, with live interviews with UN essay writers, but not any evidence, or better stated quality evidence that could be regarded in a court of law. CNN gives us ‘White House won’t punish Saudi Crown Prince for Khashoggi murder’, all whilst there is no evidence at all, there is a source (the one that promised that there were weapons of mass destruction in Iraq), but they water it down to highly probable to probable that it happened. The factual stage is that something most likely happened to Jamal Khashoggi, but there is no evidence, mere speculation. And in part it (optionally) helps me. I will happily take the $6,800,000,000 revenue and courier the papers between Riyadh and Beijing for a nice fee (the 3.75% commission I mentioned in previous articles). I already have the dream house I deeply desire lined up. You see there needs to be an actual cost to doing business and the media is due its invoice too.

The Guardian in July 2019 reported (at https://www.theguardian.com/news/2019/jul/09/most-uk-news-coverage-of-muslims-is-negative-major-study-finds) ‘Most UK news coverage of Muslims is negative, major study finds’, and as the arms industry is a buyers market, I am happily willing to facilitate towards China, did you think that all the BS and negativity is accepted? At some point buyers will look at the other delivering parties and what the CAAT did not screw up, the Yanks themselves did, as such 2 slices of cake (a yummy multi billion dollar one) will go towards other hungry players. A setting that the media and politicians staged. So whilst the Conversation gave us a little over a week ago ‘Jamal Khashoggi: why the US is unlikely to deliver justice for the murdered journalist’ (at https://theconversation.com/jamal-khashoggi-why-the-us-is-unlikely-to-deliver-justice-for-the-murdered-journalist-156165) with the part that is essential “the White House has tried to send signals to Saudi Arabia and may not favour Prince Mohammed, it is likely he will take over the throne from his father and rule the kingdom for decades to come. The Biden administration may dislike Prince Mohammed personally, but they will probably need to work with him if the US is to maintain a working relationship with Saudi Arabia”, in this the US has no options, they have the option of releasing actual evidence, but I would not hold my breath on that one. They need to find a way to restore billions in optional lost revenue and I hope they lose out so I can get my dream house. You see in a commercial world it is about who has the goods and who can deliver the goods and at present Saudi Arabia has the cash. So whilst we see more and more visible BS on a whodunnit level whilst the evidence is a lot less than the one Ellery Queen ever had to work with. 

And in all this the media has a much larger role to play, a lot more than you think. And if one would ask Miqdaad Versi of the Muslim Council of Britain today, I wonder how the stage has negatively reverted. Even as we saw then “The findings come amid growing scrutiny of Islamophobia in the Conservative party and whether its roots lie in rightwing media coverage.” It is a much larger setting, it is the media in general, for them Islam is an easy mark to have, a mark that upsets the least and that is where the shareholders and stakeholders are most likely to be, the creation of emotional flames and the Khashoggi flame was one of the brightest they had seen in a decade as such Saudi bashing continues. We see an alternative/additional version in Judith Escribano article “In The role of the media in the spread of Islamophobia Sam Woolfe argues that “the media uses bold and harsh language to promote this kind of fear because bad news sells”. This constant drip feed of bad news focussed on Muslims and Islam merely “propagates and reinforces negative stereotypes of Muslims (e.g. that Muslims are terrorists, criminals, violent or barbaric)”” (at https://www.islamic-relief.org.uk/islamophobia-in-the-media-enough-is-enough/), I disagree in part. You see the media never had their ducks in a row and to sell advertisements, they need to turn the people into ‘click bitches’, the more emotional an article is, the more enflaming an article is, the better the changes of a click and a click translates to roughly $0.01-$0.03 per person per visit, as such the media flames as much as they can every day. They never realised the setting has no long term benefit and I reckon that is why the Australian one is crying like little bitches against mean mean mean Google (and its papa Smurf Sergey Brin). 

So how do Prince Harry and Meghan relate to Saudi Arabia and Crown Prince Mohammed Bin Salman? Emotion! Emotion is the stage that levels the playing field for the media, a stage that enraged millions, make them click on their website, the ultimate click bitch paradox that is as close to a perfect digital storm as we are likely to see in the next decade, that is until Iran does something extreme again, but I set a new stealth weapon system online for the innovator to turn into something factual and sink their navy, I roll like that.

The problem with the stage we see is that for the most, the media refuses to investigate the media and the moment they figure out that they are under investigation, we will see all kinds of barricades. Even the Guardian (one of the more reputable ones) gave us a day ago ‘What is journalism for? The short answer: truth’ (at https://www.theguardian.com/commentisfree/2021/mar/11/journalism-truth-strong-regulation-us-media-uk) there is nothing wrong with the article, but consider the stage they start up with “Who, what, where, when and why? Five questions that are at the heart of our trade. Answer those questions in relation to any news story, and we’re doing our jobs as journalists” and that stage is not wrong, but there is a setting between editor and journalist that is missing and that accounts for filtered information versus news. In this filtered information is news that has been approved by the shareholders, the stakeholders and the advertisers. That difference is at the core of Islamophobia, the false accusations against Crown Prince Mohammed Bin Salman, the continued covering of a columnist that vanished years ago and almost no one cares about. It is smitten with the essential need for digital revenue. That is at the heart of it all and whilst the royal stage might depose Saudi Arabia from a number one digital bashing position it is a mere temporary one. In 2009 James Murdoch gave us “The only reliable, durable, and perpetual guarantor of independence is profit”, and how can the news be profitable? When the news is filtered and for the most (and more secure way) to the extent that meets with the approval of share holders and stake holders, yet how independent is that exactly?

I apologise for sounding like a broken record, but this stuff is important, and when the escalations start you will see why, which is why I hope you are on the ball before that happens. Have fun!

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A repetition of events

This is speculative, this is my view on the matter and it might be very very wrong, yet I see events take place and I have seen it all before, this is not a first. It has happened and it will happen again yet to be true I never expected Apple to be part of that equation. No matter how we consider the stage, no matter how we thing it will be alright. As I personally see it, it will not.

My insight started well over 30 years ago with a Dutch Company called ‘Infotheek’, an IT company when IT was a mere myth, it was rising and in that air it started to believe its own marketing. I saw some service person air anecdote after anecdote but never really managing anything, merely pushing the expectations of its boss unto the staff member on his watch and anyone not meeting presented and assumed expectations, that person was done away. They started buying companies and keeping the few stars that a company had and the rest, you guessed it, over time they were done away. It was slow enough not to raise flags, but the centre core was that they were purchasing revenue. I saw a pretty amazing sales star walking away from that. Even if I never realised it at the time, his name was Oscar, he had a sales routine and a calculator and he was doing tricks with the calculator and he was good, he really was. I never understood him, all I saw was some slick suited person with expensive sunglasses, but I was in services and happy to be there giving technical support. It was the golden age of Tulip Computers and I was aiding those users. Yet I saw Infotheek buying company after company, I saw people go faster and faster and it was my first view on ‘buying revenue’ but there were more later, when it became more common ground. These thoughts went through my mind as I took notice of ‘Apple buys a company every three to four weeks’ (source: BBC). The stage is similar, the problem is what path are they taking? Are they buying revenue “Apple recently delivered its largest quarter by revenue of all time, bringing in $111.4bn (£78.7bn) in the first-quarter of its fiscal year 2021”? Or perhaps it is a stage here they are accumulating cost to lower tax brackets? Are they merely looking for a cheap way to get the real jewels in a company, get the revenue and do away the rest? In this we need to consider the number one part, they are not doing anything illegal, yet the stage remains that the bought companies have a population of X, when within 2 years the population goes to X-45%, and when you see that this involves 100 companies, how many people will become unemployed? Even if we see “Most often, Apple buys smaller technology firms and then incorporates their innovations into its own products” we see a half truth, it is not the whole story. Yes, we accept that sometimes it is straight revenue like “Apple’s largest acquisition in the last decade was its $3bn purchase of Beats Electronics, the headphone maker founded by rapper and producer Dr Dre” and there is nothing wrong with that, but there is a larger risk that some people lose the foresight (or is that hindsight) that the Apple egg becomes like an actual egg, a hard outer exterior, but behind that it is space, empty space, not all of it is the joke (sorry read yoke) of the matter. A larger stage and in this case not some presented larger Dutch IT firm, but an actual behemoth that I set somewhere between $1,000,000,000 and $1,500,000,000 when that comes crashing down what will the impact be? And any firm that I in the stage of buying revenue is always heading for disaster and when it becomes someone buying another firm almost every month for 6 years that crash is close to a given.

You see, on paper it all looks nice, but incorporating new companies, re-schooling staff, educating staff on a new set of ideologies is a much larger task and the stage is alway in motion, the stage of confirming and checking whether the new people are on track of becoming images of the old people is a setting that takes time and when you buy a company every month the pyramid becomes unstable a lot faster than anyone realises and when that happens, good luck with finding support and services to your Apple product. In this there is one given, the sales people tend to forget about the services required and when they learn that their sales pipeline is stuffed because they forgot to give trust the larger stage of corporate valour it all goes pear shape rather fast.

In this I am speculating on the past, perhaps Apple will be fine. Perhaps I am all wrong and my experience does not count. So basically I could be wrong, however GeekWire gives us ‘Chromebooks outsold Macs worldwide in 2020, cutting into Windows market share’ (at https://www.geekwire.com/2021/chromebooks-outsold-macs-worldwide-2020-cutting-windows-market-share/) a week ago. This does not mean that I am suddenly right. A 6 year tactic is not the stage that is seen in one article over one year that is optionally the weirdest year of the century. 

One does not imply the other but we need to take notice of both, especially in a stage where the 5G future is more and more likely to be a cloud based one and we cannot deny that the Chromebook is a pure cloud based solution. It is up to us all but when we consider that we need to realise that we too are wage slaves and service slaves and whatever hinders or threatens us will threaten all, a small truth that goes back to the age of Gaius Julius Caesar and for those who remember his name from the history books as a politician and a ruler, he was a general first, so he knows a few things, come to think of it, he set in motion some of the tactics that are till used 2 millennia later, all set before he became Dictator Perpetuo, think of that before we dismiss all of the facts and in this there are more facts, some are hidden in the story, it will be your puzzle of the day. In this I give you one small clue ‘Is Iteration in similarity the same as iteration and does that warrant consideration of the title iteration?

Have a great day!

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