Tag Archives: Saas

Aggregating in perpetuity

The mind at times makes a halt. I alerts its owner and gives him hell. This actually happened to me in the last two hours. You might have seen me going on on how some players were not paying attention. Over the last 24 hours I have ben watching this venue again, and my brain stopped me and went “Are you perfectly lame, dopey!” OK, I admit he used moron and a few other names (dopey is me going soft on me). 

You see, there is no chance in hell that this is the only thing they are missing. As such it was not merely me, they aren’t seeing a lot more, but what are they not seeing? We could consider where Google is looking at (nest solutions), we could watch where Amazon is focussing (Amazon shops) and we could offer that Apple is the new player, it is not. It merely looks where Apple is going, which makes sense to some degree. As such these players (as well as Facebook, Microsoft, SAP and a few other players) they are in some weird setting of returning to pre covid settings and as far as I can tell, they are missing a lot left, right and centre. 

So my mind gave a holler and went on a ‘Watch This!’ tour. That is where I have been the last to hours and suddenly the Middle East links make sense. Governments like the Kingdom of Saudi Arabia and a few others are now optionally in the market to extent where THEY can be, that was what my mind worked out in these news clippings in the last 24 hours. It also looked at the UAE and the interests of Sheikh Mohammed bin Rashid Al Maktoum. Now, be aware this is not a player to be taken lightly. He and Crown Prince Mohammed bin Salman Al Saud are no light players and they do not suffer fools, neither do the people in their inner circle. Yet if you make a good case, if you can support YOUR case with data and with facts, you could make a killing. These two players will pay for good ideas, so you are unlikely to get movement with the idea for a new potato peeler, but a setting to enhanced 5G applications and technology solutions that players like Google and Amazon might want, could find equal if not more eager potential in players like these two. Google and Amazon have gotten so used to people coming their way, the fact that these ideas go somewhere else could pay off, in my line it could mean a direct increase of $3,750,000 right off the bat, that more EACH MONTH by selecting another player that can afford your idea. I would like to add a word of caution. With these people you get one shot, thats it. Fumble then and you end with zilch, just a warning and it is up to you to adhere (or not) to those words of warning. I made my first move towards the Kingdom of Saudi Arabia, the UAE is in Melbourne, not in Sydney. So that idea is out, but where you are, the setting might be slightly different. And face it, there is no statistical chance in hell that the players we used to rely on ONLY missed where I was and what I found. So what else are they not seeing? That is your optional ticket to a new (less burdened) life. If it works you are welcome and you can buy  me a cold beer if you ever get the chance. Up to you, the information is given freely. And they are not the only ones. There is a top ten of Middle Eastern people who are multi billionaires and they are ALWAYS looking for the next pay off, so you might be barking up the wrong tree, you merely need to show and present a larger case and I gave you a few names yesterday. So go and see what you can make of tomorrow. My solution has three arms and an optional stage that goes beyond 50 million subscriptions. Can you equal it? I am not challenging you, I am asking you. You see there is Software as a service (SaaS), gaming as a service (GaaS), cybersecurity as a service (CSaaS), there is FinTech and a few other means and far as I can tell, players like Amazon, Apple, Dell, Facebook, Google, Microsoft, Netflix, SAP, and several other players are staring in the wide space and missing more and more niches and even more opportunities. A stage that is profitable for you. OK, I will admit that Facebook has an optional excuse, but when does company go soft on itself when $500,000,000 a month passes them by? You tell me, I have actually no idea. So what else are they not noticing and that might be the spark YOU need to make YOUR case and I am welcoming you to make these large blind players suffer a little more. And this is all before you realise that a few more players could be found in Canada, United Kingdom, Germany, China, India  and France. All players that would like a larger slice of whatever the tech players have and that was before the united onesies like Elon Musk come calling. It seems that there are a few more options for all of us, we used to rely on big-tech, but it seems to me that big-tech is broken. In named 8 players and you tell me who would openly ignore $500 million a month. We are looking in the wrong direction for our salvation and it is time we adjusted our views. I personally believe that Microsoft is lost, but the other 7 are in some unintended waiting area, now we can wait until they wake up, or we can offer it to other players and watch the panic when these 8 players suddenly realise that there are players NOW right behind them. I reckon that we can get a really good deal. Consider Netflix and see what happens when a player like CarryMinati extends its YouTube connection by adding whatever you have and adding 10-20 million connections. Google (YouTube) panicked too late when. TikTok came and now there I a contended first player. So what happens when half a dozen players suddenly become contenders in a field they were merely a top tier player? And they all have billionaires behind them hoping and seeking for more and we forgot about that part, at least I did, did you? So when my brain mentally bashed me and called me all things I prefer not to repeat here. My brain opened a door to other players. I was partially on board, but that was due to more factors, but now the playing field is wide open and players like Amazon and Google are now in the lower 5 choices. There are more than 5 more hungry for profit and there is the added profit, they are willing to concede to more whilst they grow their empire and you get a little larger slice, in my case that could amount to $45 million a year more, I’d buy that for a dollar (sorry, Robocop). So how much more could you make? And more important when the US sees that brain drain how large are the waves of panic that come then? 

I will let you work that out for your solution. For me? I am just fine at present, I merely need to wait (something I was never very good at).

Have a great Thursday!

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Abbreviations

We all see them, we all use them and we all think we use the same ones. Yet when we take a look at ‘Games as a Service (GaaS) Market to See Huge Growth by 2028 | Netflix, Microsoft, Sony’ (at https://www.digitaljournal.com/pr/games-as-a-service-gaas-market-to-see-huge-growth-by-2028-netflix-microsoft-sony) we see a decent story and it all seems to fit, yet when we see the list “The study includes market share analysis and profiles of players such as Blizzard Entertainment, RIOT, Netflix, Microsoft, Sony, Tencent, Activision Blizzard, Sega, Electronic Arts & Ubisoft” with the optional ‘attached sample PDF’ did you think you were getting the goods, or did you think you were catered to with “If you are a Games as a Service (GaaS) manufacturer” and at every turn you are seeing the mention of ‘digital journal’. So what gives? Well in the first instance this Games as a Service ploy is that, a ploy (for now) and it sets the largest upheave long before 2028. The largest settings will come to blow in 2024/2025. And the entire station of market share sets a longer approach. You see, there is still no way to see where Netflix is going at present. Their ‘stated’ indications are nice, but when you also hear sounds like “Research firm Ampere isn’t convinced that subscription services like Game Pass are taking over gaming.” We need to realise we are hearing merely one voice, and I get it, but it is the setting of what some call ‘dog eat dog’ that matters. Microsoft, Ubisoft, Netflix and EA will head for a fight, a fight for population and subscribers. Some have advantages, some have potential overzealous fans and some have merely hope. The issue is that these players will fight EACH OTHER for market share. And yes some of the mentioned players are all Microsoft, but that does not make Microsoft the larger player, it makes for a splintered one and in the end they all fight for ones self. Sony and Tencent have their own worries. They are both a lot stronger, but there is a station that polarisation will happen by 2025 and these two will have the numbers and the share. The second issue is not merely the setting here.

Consider the following names Games as a Service, Games as a System, Software as a Service, Systems as a Service, and all this before we consider Function as a Service (FaaS), Container as a Service (CaaS), and Platform as a Service (PaaS) and it is more than some ‘hyped’ and quick mention of names towards a category. The larger stage becomes when the players start mixing the terms to get the audience to ‘flip’ in space to be part of such a community. It sounds nice, but it is not, it merely makes the water muddy. Tencent and Sony are not part of this because they have a setup, they have the setup, the hardware and the population, more important they are not in each others way. You see Ubisoft is on its way out, that much has been visible for almost two years. When Ubisoft did not deliver on quality they were going for their GamePass approach and they are coming up short, now that they are all over Google Stadia, Amazon Luna and the consoles they are merely running a steeplechase of patch after patch and they are coming up short per game and per system and it is taking it toll. To get ahead of the game they need near flawless games. Three at the least and they need them before 2023 and that is not in the cards, so they are merely one bad release away from death. EA has its own following and it is a decent following, but their games have issues, larger issues, not deadly ones, but serious ones. The problems for EA is to manage service levels to a higher standard and they seem to come up short (for now), their largest issue is clear communication and to FOCUS on games, one at a time to make them all better, more stable and less ‘issue prone’ that part is hard but doable. If their board does not fold under pressure from the other dogs they could be in a good place by 2024. By that time EA and Microsoft will be contemplating what to do with Ubisoft, because it is too far behind. At that same time Tencent and Sony will have the advantage and neither will have a clue where Nintendo will be, because if Games as a Service becomes a thing, Nintendo will be the quiet one gathering population with a strong system. Microsoft might want to trivialise them away but the rest will not. They lack the larger station that Sony and Tencent has, but Nintendo is creeping up on them and this article has no mention of Nintendo, do they? Yet by 2025 Nintendo will be a powerhouse and Netflix is nowhere near ready to take on the large three players. Microsoft is about buying whatever is out there, but from the 90’s onwards that approach has been devastating on all who attempted it. Yes, it makes for headlines but it lacks results and that is what we have been seeing for a little too long with Microsoft. It cannot maintain its posture in the current setting and when it starts its GamePass as collateral for population, we are more than likely get to see the downturn of it all and it does reflect my position of ‘dog eat dog’.

And these are the players vying for the attention of the gamers, all whilst they cannot decide who is the better provider or what gamers actually want and there too the big three (Sony, Tencent and Nintendo) will have the advantage. The problem I see is that a lot of this will be decided long before 2028 and in all this Amazon is not mentioned either. They too have a stake and could become on of the big four leaving Microsoft in fifth place at best and that is if everything goes their way, which so far has not be the case. And whilst most of them are hiding behind abbreviations the big four (Tencent, Sony, Nintendo and Amazon) will grow its population and cater to the one element that was central in all this, the gamer, not the process.

That is my issue with this article, that was my issue with some of the players. They stopped catering to the GAMER and started to cater to the image of SELF. I will let you make up your mind. There is time, this does not need to polarise in any one brain for at least a year. The largest game in all this are the players and the game they play, not the games they produce that too is an advantage the big three have over the other players at present. 

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Microsoft, for cold laundry

Yes, there is a need to go there. You see there is the setting that we kick Microsoft as a civic duty, but how long do you need to kick them for it to be regarded as for personal pleasure? Yes, that is the question and it is more to the point than you think it is. Two days ago I wrote ‘What we hope for’ (at https://lawlordtobe.com/2022/03/07/what-we-hope-for/) there I gave the setting that Microsoft is in more trouble than we think they are. They are losing the gaming niche, the ‘tablet’ niche, the cloud niche, the SaaS niche and optionally the office niche as well. That is a lot of terrain to lose. I also stated there ““Microsoft is in talks to acquire cybersecurity research and incident response company Mandiant, according to people familiar with the discussions, a deal that would bolster efforts to protect customers from hacks and breaches”, you see, it is not merely “bolster efforts to protect customers”, it is about preventing and protecting the customers you have and as we are seeing several Microsoft issues”, a few hours ago I learned that they do not even have that. ArabNews gives us ‘Google buys Mandiant for $5.4 billion’, the article (at https://www.arabnews.com/node/2038611/business-economy) “Google is fortifying its cloud services with a $5.4 billion acquisition of the cybersecurity firm Mandiant, the companies announced Tuesday”, as such the clouds around Microsoft seem increasingly less secure soon enough. Microsoft will find someone (I think) and they need to find someone and set the stage to a stronger Microsoft. Yet as I see it they lose gaming to Amazon (I was happy to help Amazon do that), their Surface thingamajig will lose to the Apple iPad more and more, and the Mac Air book takes what is left and the cloud is increasingly less and less secure, as such they are losing market share to all the other cloud providers. The SaaS niche is different, it relies on the cloud, lose one and you tend to lose the other as well to some degree. So now the last straw for Microsoft is their good old Office backbone. It is firm (for now) but the cyber issues will affect their mail system and it already has had a few issues. But the big push could come from a very different angle. Adobe will be the largest player in several ways. There is additional consideration that when business aligns for Meta, Adobe will get a fair share of that business and should they push for the an ‘office setting’ they could clearly clean house. The last setting is pure speculation. There is no educated guess in play. They need their version of Excel, Word, Powerpoint and Mail versions to impact Microsoft even larger, but that is not outside of their abilities to do so and moreover, as Meta will go in 2024 Adobe will feel forced to go there. If only to cater to the millions of GoPro users who will see new business ventures in a Hybrid setting of the Web, Web3.0 and Meta. I think that Google lacks more elements than Adobe does so Adobe is in a good place. No matter how we think it will go, I feel more and more certain that Microsoft is about to lose a hell of a lot more than they bargained for. I wonder if they ever saw that part coming as they increasingly believed the spin they put out there as well. Consider their 2018 setting: ‘The most powerful console in the world’, it was surpassed by the weakest (Nintendo Switch), it will optionally also be surpassed by the Amazon Luna (if I get it my way, ha ha ha). At that point, what did $68.7 billion get them (as well as the $7.5 billion for Bethesda)? Seventy five billion to end up in 4th position in gaming? Google buying what they need for Cyber security? One could argue that soon the buzzards will circle Microsoft, but that might be a little too negative. 

I saw Microsoft grow from nothing to the behemoth that decided what we wanted. Now it is turning out that too many are eager to find someone else, in too many IT fields. There will be Microsoft lovers out there, eager to state that I am wrong. I could be, I freely admit it, but when you put the facts together, when you collect the information out there and the weaknesses that they show gives a larger rise to my version (which has speculative sides) and the largest setting is the one we do not have. What will Adobe do in 2023/2024. It will impact several players a lot.

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What we hope for

IP is a tricky thing, it is usually where we hope the people will be when it is ready, some are continuation of ideas and some are a wishful thinking approach to what might be, or become.

I understand this part. You cannot sell if people are never going to go into that direction. It is wishful thinking that they will get there. In all this, I am no different. I expect the world to evolve (or become extinct) towards the 5G stage that Neom city stages it to be. It might merely be Neom at first, but it will throw the bough of marketing into a different heading and my IP will be ready when they do. It was not rocket science. It was always going to change. There was no other way and no matter how many marketeers catch up, or try to turn the dial to THEIR advantage. It was always going to happen and the marketeers that were not ready for the shift, they merely seize to be. The market was always going to reroute because scammers, spammers and criminals stopped the current direction, 5G is enabling them more and more and we see this Wild West corral approach to ‘cyber safety’, doing whatever they can, the reality is that there will be no real relief until 2025, and that sets the stage even more to my advantage (yay me). Yet it is not about me, or my IP. It is about the stage that I set in motion. I am merely in the right place as will a few others. I foresaw a massive crash of Microsoft. Spin only get you so far, but they are so driven to Azure, Spin and ‘their’ great innovations, all whilst iteration is the best they can get. It opens up a drive in a few directions. As I personally see it Microsoft is about to lose the gaming platform to Sony, Nintendo and Amazon. They are losing more and more tablet grounds to Apple and Adobe could set the sails to take a huge chunk out of the Office market. All that and a global Azure outage. The last one might be really bad luck, but to go out globally is rattling the cages of too many and there lies the rub. GaaS and SaaS are setting a larger stage, a stage where people look to what they can TRUST, and there is my open IP connecting to a lot of it. (Yay me). Instead of looking for spin, looking for hype, the offices of GaaS and SaaS required updating and stabilising. So in this Microsoft is in a bad place. Even as we were given 3 weeks ago “Microsoft is in talks to acquire cybersecurity research and incident response company Mandiant, according to people familiar with the discussions, a deal that would bolster efforts to protect customers from hacks and breaches”, you see, it is not merely “bolster efforts to protect customers”, it is about preventing and protecting the customers you have and as we are seeing several Microsoft issues and close to none from the Amazon, IBM and Google area, Microsoft could lose this side as well making them a loser three times over, but no fear. They paid $68.7 billion for Blizzard and it will not be enough. Me (and my sense of humour) attacked that deal by handing out IP and gaming ideas as freeware for Sony and Amazon developers. It is my ‘subtle’ way of telling Microsoft to wake the fuck up. And that is merely the beginning. When my IP comes through to certain parties Amazon and Google will cut Microsoft game revenue in slices, not all mind you, but well over 30% and that is before I show them a new direction they ignored for a decade and they will lose acquiring more. I reckon that it is in the air where the SaaS will go, but IBM, Amazon and Google have equal chances. OK, Google has a better chance. But as I wrote earlier, not reality but a dream, I saw adobe evolve and take a massive chunk out of the Microsoft office population and that would hurt the most. And the Office issues in the last two years were not the greatest for Microsoft, so that field could open up and some are on the Apple trail, some prefer the Google trail and yet it is not enough, a player with the proven track record of Adobe in SaaS could overtake and shoot Microsoft to rubble. It sounds violent, but that is the SaaS field. And Microsoft has had too many issues in too many places at the same time and trying to hide behind Mandiant might not be enough this time around. I admit that I could be wrong, but I can wait to be proven right and those believing the Microsoft spin will end up with a larger mess than they are ready for, but that was the choice they made. With gaming and 5G IP I will hopefully be in a place to step in and at some point either Google or Amazon will have to reconsider the station of selling 50,000,000 consoles to a population that could be a lot more, could open a lot more and that bill fits Amazon better then Google, but Google needs to make choices at some point, with the SaaS and GaaS in such a volatile setting Google might not have a choice and losing more ground to Amazon is not in their best interest. 

Yes, it is all based on what we (read: I) hope for, but it also sets the choices we see now, the choices that some reporting channels ‘trivialise’ and that some ‘minimise’. The consumer at some point catches on and as such Microsoft is in a not so good place on several channels where they boast good times. Reality does not give them that pleasure and it will take more from them soon enough.

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The headers of maximum data

Every now and then I keep my eyes on Zendesk. There is a reason for that, my origins are technical support and customer support. I am proud of my past, I went from nothing to a decent high ranking technical support person and I always fought for EVERY customer. I did not care whether they had one single license, or if it was an important customer who owned a site license (which drove sales insane). All were equal in my eyes and all deserved and received 100%. So when the article (at https://www.reuters.com/business/zendesk-rejects-16-bln-offer-private-equity-consortium-2022-02-10/) passed me by, I took notice. You see, the header is one ‘Zendesk rejects $16 bln offer from private equity consortium’, I remember that it started not too long ago (2007) and it grew fast. Well there is a reason for that. No matter whether you look at SCOPUS, SIEBEL or another CRM solution, they claim that they have a technical support part, it was meagre and all based on a sales foundation, which makes it (in my eyes) not a technical support solution. So beyond Zendesk there was nothing. It is a good place to be in, it allows for the growth they had. Yet the article sat with me and not entirely in a good way. The first one “facing calls from activist investors, including hedge fund Jana Partners LLC, to abandon its proposed acquisition of SurveyMonkey parent Momentive Global Inc , which it agreed in October”, is regarded (by me) as moronic, you are about to see why. The second one “Thoma Bravo had made a takeover approach to Zendesk” with the added “Thoma Bravo and Jana declined to comment.” As I personally see it, it is not about Zendesk, it is about the amount of data they wield via 17 offices in a lot more countries than 17. They are after the data. A Company with an operating income of $175,000,000 is not valued as a $16,000,000,000 on the value of its SAAS operations, that has to be about the data and that will be a scary thought. When my technical support skills, given to the customers will be used to bleed them dry of intelligence. It is a scary thought. Then there is the added. You see Marketwatch gives us “Jana Partners LLC, which is opposed to Zendesk’s deal to buy Momentive Global Inc., is planning a proxy fight, according to the WSJ report. Momentive shares were down 3%” me thinks that the acquisition implies that too many eyes will be on Zendesk for some time to come and that does not sit well with Barry Rosenstein. So for me the response becomes: “A reactive and impulsive decision? My ass!” I think that Rosenstein had similar plans as the other (unnamed) player and it seems that these management firms have data currency on the mind and Zendesk in its near unique position is one juicy steak (with sauce). So no matter how unique the placement is, as long as it has data these Investment management companies will see the long term gains and there is a larger stake (or is that steak) in play, it is not Schrems 2 (discusses yesterday), it is all those nations that lack that level of protection and it seems that these Investment management companies have an additional customer that needs no mention, no written agreement and that makes for a lot of coins and they will hand it over eagerly, especially in light of the escalation we globally see, in that setting data is everything. To add to that, I have to admit that there is another setting, which I still cannot see, it is because I know next to nothing on Orlando Bravo, the man behind Thoma Bravo. It might be that he is on the same track sharing the risk and revenue with Rosenstein, yet they are lonesome hunters (optionally predators), but because Orlando the software esquire also has Proofpoint, Sophos, Kofax, Motus and Aptus there is every consideration that Orlando Bravo has other considerations including solidifying fleet contracts to a larger and more complete approach and having a more substantial SAAS umbrella. So he is the larger unknown and there is a rather large expansion option for Zendesk, so I am not certain, but I feel certain that Orlando might have been better off without Barry, but that is just an initial vibe I am getting and that vibe is not evidence based.

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Chook chook thinking

Why? Because train of thought reads too boring, thats why! So this all happened, or better stated started happening a few hours ago. Someone stated that IBM Z Mainframes are in 96% of all mainframe places. Now, I have no problem with this, I moved out of mainframes 30 years ago, and I still respect what these things can do (they are just too big for my desk). Yet in this, my first question was, what do the other 4% use? A simple question. I got all kinds of answers, yet none of them answered my question ‘What do the other 4% use, in this it does not matter if it is known, but it is essential to look at.

Why?
Well, in this IBM has a luxury problem, they basically own 96% of that market, but the 4% can become 8% then 16%, at that point the message from IBM becomes 4 out of 5 use our mainframe. When the 96% is 120,000 mainframes it is one thing, when it is based on 960 mainframes it is a whole different story. The numbers matter, that has always been the case (even if Microsoft is in denial now they are shedding market share). 

Reasons
There can be a simple reason. For one epidemiology, if it is about real time numbers, the market is slim, massively slim, compared to that market a size zero model is a mere chunky blobernaut. Cray is one of the few players in that setting and it makes sense that a Cray is there where an IBM is optionally not. Still, I would want to know.

You see, in strategic thinking we have two elements we ALWAYS need to keep one eye on. One is threat the other is weakness. In this example real-time data management is a weakness. Now we need to understand that this market is set to billions and those who desperately need it, that number is not an issue, yet for IBM investing that much for 4% is tactically not sound, not until that marketshare is a lot larger. That makes perfect sense and let’s face it no one owns 100% of a market, if that ever happens we will have a lot more problems than we could possibly understand. 

Why do I care?
Well, for the most I do not, but at present I am not to involved with any SWOT analyses, and the ones I did lately was done for wannabe managers who seemingly only understand bulletpoint memo’s. The idea of any strengths, weaknesses, opportunities, and threats (SWOT) analyses that is related to business competition, project planning and capability planning is more important than most people realise. We see it in intelligence, business intelligence and market intelligence. And now we see two new real markets emerging where it is important too. Gaming and SAAS/GAAS. Even as GAAS is still some time away, the need to actively SWOT in all three is there and I believe the players are not too finicky about that and they need to be. As the cloud is oversold and the dangers are underestimated their board of directors need to hold up a mirror where they can tell themselves that it doesn’t matter, and when we understand how completely those people are lying to themselves, at that point you might get the idea that there is a problem. The SWOT has more sides, it tests your capability, your software (Strengths and opportunities) but that needs to be levelled by weaknesses and strength. 

800 years ago
To understand this we need to go back to the good old days (Ghengis Khan). It was he who stated “It is not enough for me to win, my opponents must all fail”. Yes, I admit it is a massively loose translation but it applies to the now. When we stumble over sales people and their unnatural large ego’s, we tend to listen because they make the loudest claims, yet are they valid? Consider Solarwinds and what they enabled criminals to do, when you consider the news last week when we were given ‘SolarWinds hackers stole US sanctions policy data, Microsoft confirms’, it was a weakness and a threat, so when we how long the hack was active and that we now see that policy data is online and open for anyone to look into, what other sides are not yet known? It is not enough for SAAS vendors to look at SWOT, their customers need to do the same thing. So when I considered the 4% is was not because I need to know everything (which at times is still nice as a high executive CIA decision maker has a girlfriend that has size 6 lingerie, his wife is size 11), so who needed to do the SWOT, someone at the CIA or me? One could say both as I am his threat and he is my opportunity. 

The stage of what is what could be remains forever in motion. 

So where from here?
That remains open. For players like Amazon, the enabling of GAAS becomes more and more important, especially when you see the blunders that players like Ubisoft makes, they need to be aware of where their customers are, especially when Netflix becomes active in gaming too. They will have an advantage, but Amazon can counter it, yet there are sides that remain unknown for now and they should not be (not on that level) and there is the rub. Too many rely on external solutions when that solution needs to be in-house. And we can disperse with all the marketing BS that some give like “We are a better company now”, when you drop the ball to that degree there was a massive space for improvement and you merely are on par for not being where you should have been a year ago. An old IBM Statistics wisdom was “You’ll know when you measure”. This sounds corny but it is true, you cannot anticipate and adjust when there is no data and in all this any SWOT analyses would have been usable data. So where was the 4%? I do not know and the poster seemingly did not know either. It might be fair enough, yet when that 4% becomes 8%, when should you have known? It is a question with a subjective answer. Yet in gaming it is less so, especially as I am becoming aware (unproven at present) that Microsoft has one nice trick up their sleeve. There is partial evidence out there that Skyrim will be on PS5 in digital formal only. Several shops now have a ‘DO NOT USE’ for any physical PS5 format of Skyrim. Now, there might be an easy answer for this after all these lockdowns, but it is only 4 weeks away now, so you tell me. Is Microsoft playing its ‘bully’ card? Are they trying to push people to Xbox? It is a fair approach, they did pay 8 billion and change for it, but consider that their actions are set to a larger stage. A stage of millions of angry fans. I solved it for them by creating public domain gaming ideas for any Sony exclusive RPG game. I am not Bethesda, I am a mere IP creator, but when software makers are given a free ride towards Sony exclusives and even if one game hits the mark, the Bethesda market share dwindles to a lower number. Now consider what happens when that happens on Amazon Luna too? I might be a mere 1% factor, but if another one joins me I grow 100% whilst Microsoft dwindles more. For Microsoft Amazon is becoming a real threat and a weakness, for Amazon Netflix is optionally a threat and a weakness whilst Google Stadia is optionally the opportunity for Amazon. 

All SWOT settings that could have been seen from afar from the beginning. It is not everyones train of thought, yet in this day and age, I think it needs to be, the markets and our lives are changing in all kinds of ways too quickly and too large, we need to think head and having a clear grasp on how to apply SWOT in our lives might become essential. 

The difference?
That is a much harder line to follow. It comes down to the word ‘Insight’ and it is a dangerous, a very dangerous word. Because depending on the person this can be Insight, speculated insight, expected insight, and adjusted insight and more than once they are all on one pile making the data less reliable. Insight is also subjective, we all see it differently and that does not mean that I am right and everyone else has a wrong station. No, it is all subjective and most CAN be correct, but as the insight is disturbed by speculated, adjusted and expected versions, the numbers alter slightly. And now we see that 4% was not 4%, is was 7% and 5%, 5% because there were other IBM mainframes in play (adjusted) and 4% was the speculated number and 7% was the expected number. Now we have a very different station, the expected moves us from 96% use our product, towards 9 out of 10 are our customers, which is now a mere step towards 4 out of 5 use IBM. So would you like to bring that conversation to any board of directors? 
They’ll serve your balls for dinner (see image). 

Still feel certain that you do not want to know? In reality most SWOT analyses are seemingly pointless and often amazingly boring, yet in this day and age they are an essential part of business and gaming at $130 billion a year is facing that side as well. So when you consider what I gave you also consider the impact that some shops have ‘DO NOT USE’ for Skyrim preorders, 4 weeks before release, lockdown or not, it beckons all kinds of questions. And to be fair, there could be a simple explanation for all of it, but that too is the consequence of trying to create hypes via YouTube without clearly informing the audience. It is a weakness Microsoft has shown a few times (Bethesda was never completely innocent, but equally never this guilty). 

So what has a game in common with a business setting? It is simple, they both need to manage expectations and that too is a side of SWOT, even as marketing often merely focusses on opportunity, there is a weakness and a threat. The lack of clarity and misinformation are both a weakness (angry customers) and a threat (churning customers) and in the world of gaming the churners are the real danger, they can get the flocking population of angry gamers to come with them and really make numbers spiral downward. In this day and age SWOT is an additional essential way to go, in nearly all walks of life. We simply can not avoid being that naive anymore, not with spiralling energy prices and more and more articles that can at present no longer be found in any supermarket, all whilst plenty of people are in a holding pattern for their incomes. 

It is a train of thought and it is up to you to decide if you want to do it or not, because that was always your right, the right to ignore, but it must be said that it will be at your own peril. 

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Dark side of the Jedi

Yes, I guess that George Lucas really had no idea that this would hold for well over 45 years, but that happens when you become the real innovator. In this we recognise innovators, but the path of one is often dangerous, perilous and it only works when the competition is at your heels. Consider that Star Wars came out when we had The Omen, Taxi Driver, All the presidents men, Rocky, Saturday Night Fever, the Duellists. All excellent movies, all driving the others to do better, that is why it works, so when I see “reversing the Trump-era award to Microsoft Corp and announcing a new contract expected to include its rival Amazon.com and possibly other cloud players” I merely wonder how stupid Trump actually was. To give $10,000,000,000 to Microsoft when they screw up their console position and hand the number two place to Nintendo with the weakest of all consoles, only to likely lose again in the future to the Amazon Luna and possibly even to Netflix? How delusional can you become? Microsoft tried to attack the Apple tablet market and failed miserably again and again, they blew their mobile market and they are trying to create waves for their Azure market, that is the player we want for the U.S. Defense Department? This all whilst we get a day ago “Microsoft has “paused” SQL Server in its Windows Containers project. Microsoft advises anyone interested in running SQL Server in a container to use the Linux root instead”, so basically the two non entries (Google and Amazon) were a better solution off the bat?

So, this Jedi (aka the Joint Enterprise Defense Infrastructure) is off to a rocky start. I had never expected to be any commander in chief so delusional that they would hand the contract to one player, all whilst better solutions (in the worst case merely equal) would be considered without proper vetting? I am not stating to merely give it to Amazon or Google, that is why vetting is an important process, yet in all that, Reuters (at https://www.reuters.com/article/us-microsoft-pentagon-jedi/pentagon-hits-reset-on-trumps-10-billion-cloud-deal-welcoming-new-players-idUSKCN2EC1YY) gives us “The company cited a 2019 book that reported Trump had directed the Defense Department to “screw Amazon” out of the JEDI contract”, is this how Americans see their national defence, as an ego driver? It would be one thing if Microsoft is the better party, but that hasn’t be the case for some time. 

So when I see “the plan would likely involve a direct award for “urgently needed” capabilities and then a “full and open” competition for multiple suppliers by early 2025”, which we get from John Sherman, acting chief information officer for the Defense Department. My issue here is that when I see ‘urgently needed’, I also remember the joke (not a funny one) that the Zumwalt class represents and the billions spend there, then there are a few more projects, all with pressing needs. And whilst we are getting towards it, the entire Kaseya and Solarwinds debacle shows the larger pressing matter. Security matters! And the matter of security can never be properly investigated if it is appointed to one player, one debatable player mind you. I am not stating that security at Google or Amazon is better, but the Exchange issues, which we get from ZDNet in April shows us “Four zero-day vulnerabilities in Microsoft Exchange Server are being actively exploited by state-sponsored threat groups and others to deploy backdoors and malware in widespread attacks”, this doesn’t mean that Google and/or Amazon is better. But the debate is on and Microsoft lost top dog and pole position years ago, they are merely in it to remain mediocre, all for the good of the board of directors. They lost to Apple (tablets), then they lost to Google (with Bing), then they lost to Amazon (web services and SaaS) and now surpassed by TikTok (video against China), that is an impressive fail rate. Consider that Bing has a market share of 2.71%, which against Google with 91.95% is slightly too funny for words. 

But this is not about Microsoft, it is about Jedi (all these funny acronyms). So when we consider the dark side of that forceless solution (by Microsoft) and we need to wonder about “the Defense Department also announced its plans for a new multi-cloud initiative known as the Joint Warfighter Cloud Capability, or JWCC. It must provide capabilities at all three classification levels — Unclassified, Secret and Top Secret — and parity of services across all classification levels; integrated cross-domain solutions; global availability including at the tactical edge; and enhanced cybersecurity controls, according to the Pentagon”, not the intent, but the investigative presumption of ‘enhanced cybersecurity controls’, both Solarwinds and Kaseya showed us that and this field is still widely in development, and sources like business wire are setting the Marke that cloud security will double over the next 4 years, a stage of increased visibility will both increase security and criminal activities, the winner remains unknown at present, even if we acknowledge that REvil has the upper hand, we have no way of knowing what happens tomorrow,  if security comes from innovators there is every chance that Amazon or Google will get there before Microsoft will, even Apple has a better chance of showing innovation than Microsoft in the cloud atmosphere at present. The fact of what happens next will be out soon enough, yet my mind wonders why anyone would be stupid enough to award national defence to anyone without proper vetting.  So when we accept that it was meant as “part of a broader digital modernisation of the Pentagon aimed at making it more technologically agile”, wouldn’t you want to vet to broaden the application of data, the security of the system and the application of security towards data, users and access? There is a reason that SELinux had roots going back to the NSA, this they all wanted to throw away? And the media is merely reporting the news, not questioning that time line? Why is that?

Only the agile and versatile remain superpowers, and the former president was willing to hand over 50% of THAT equation? So consider that what was JEDI (Joint Enterprise Defense Infrastructure) could have become the Darth (Defence Application Reprehensive Technology Hype) defence system. 

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The future doorstop

That is how we sometimes see a book, a doorstop, a missile towards our partners (and sometimes really annoying elderly teens), a weight for the papers we need, when a book is not really what we wanted, it gets a secondary function. So even as some saw this specific book as ‘A beautiful defense of the common man and woman against a technological elite’, I consider a book like ‘The Tyranny of Big Tech’ as one that is not stating the issues. 

Did I read it?
Nope, and I do not have to, the article clearly shows a republican (who looks like he recently stopped being a teenager) who is aiming for money from both the left and the right. When we see “According to Hawley, it’s not our politicians, our lawyers, our Ivy League graduates, or our Hollywood celebrities. It’s Big Tech – those big names like Facebook, Twitter, Amazon, Apple, and Google that have embedded themselves in our lives to an almost irreversible degree”, I see the beginning of a BS string of texts that will most certainly become debatable and utterly rejectable. You see Zuckerberg attended Harvard whilst designing Facebook, Dorsey came up with the idea for Twitter at NYU, Jeff Bezos was already done with Princeton when Amazon became the idea, Apple was the child of Steve Jobs who attended part of Reed and dropped out, Sergey Brin and Larry Page came from Stanford, so what is left of “not our Ivy League graduates”? Oh and I with my 5G IP am from UTS (Sydney), so there! And when we get to “have embedded themselves in our lives to an almost irreversible degree” we get a lot more. Apple (Macintosh) offered what consumers wanted, Google did the same, Facebook did it even more and created a new digital era and they all OFFERED it to consumers, they planned long term and they won, the small minded people lost. The exception is the Amazon guy who doesn’t need to spend on Shampoo, he offered something to rural people all over the world which they never had access too. In the US this is 60,000,000 people and in the EU it is 125,000,000. One firm aimed for a little over 180 million consumers. The people shops forgot and now Amazon is the bad guy? So this is the setting from the start and the man with the teenager look (Josh Hawley) is already off to a bad start. So when we see “the robber barons reshaped the economy into a corporate monopoly to serve their own ends, in which an aristocratic elite govern above the labouring masses”, all whilst the US government stole from the native Americans whatever they could (99.655% roughly) is like the pot calling the kettle black. In this one pushed what they wanted, the other (current big tech) let the people decide on WHAT they desired and the consumers liked the free 1GB email (Google) whilst the internet providers offered 20MB for a fee. What would you do? That same grocery store (still Google) came up with additional ways to service the consumers (cookies anyone?), the offered shopping, information and choice, whilst those dabbling on the internet wee all about grabbing whatever coins they could get. When the consumers were happy players like Amazon created the Amazon Web Services offering a pay as you go approach, a cloud approach to small businesses. First web services in 2002 and cloud services in 2008, it would take IBM and Microsoft years to offer anything near that, the big tech of then were made basically redundant. And with the pay as you go there was a larger SaaS (Software as a Service) setting. The big 5 became big not because “Big Tech is a direct descendent of the Gilded Age robber barons”, but because they offered choice when the others were unwilling to do so. In this Apple stands alone. They were always the elite DTP solution (a lot more expensive than others) and in 1998 they recognised the needs of the consumer and the iMac was born, all whilst the consumer got the amazing phrase “There’s no step 3!”, an affordable solution in an age where PC’s were still running behind the facts. If you were not up to speed you were either lost or you became an Apple user. All this whilst the writer wants to push “descendent of the Gilded Age robber barons”, a stage none of them pushed for, it merely is in the statements of those who were asleep at the wheel between 1996-2006, they lost it all by not pushing the envelope and 5 companies got ahead. The fifth (Netflix) was like Facebook, it offered something never offered before and whilst we had to seek TV provider after TV provider, they offered what we wanted, movies and specifically movies not hindered by advertisements. They went from sales to rental to streaming and as the firm started in 1998, Hulu, Stan, HBO Max and Disney Plus, some well over a decade AFTER Netflix, so the statement from Josh Hawley is not just bogus, it is utter nonsense. So when we see “Washington, D.C. politicians routinely protect the interests of Big Tech over and against the freedom and well-being of the American people” we see the joke that this book seemingly is. These systems were offered to consumers, you can walk away! I kept my Yahoo account for years later, until the information offered was too outdated or too much adjusted for localisation (against my will), so when we see ‘well-being of the American people’ I wonder what data he can actually produce (raw data, not aggregated and weighted data) and in the grand scheme of things, the US has 320 million people, Europe has 750 million and India has 1.3 billion. All enjoying what the five players are offering. In all that, the US is a mere 15% and on the global scale they do not add up to much, and the US is actually part of that failing. In the era of 1990-2010 American firms remained largely absent on the international scale, relying on someone to pick up the ball and none of them did and the American needs were swallowed by the voice of the consumers, no barons, no lawyers and no politicians. The people wanted what Google offered and Youtube now has over 2,000,000,000 viewers (I am one of them), so far none of the offerers were able to meet this and more important by 2005 both IBM and Microsoft were merely relying on Adobe Flash, these two players had nothing to offer. In 15 years they never really woke up and here I get to use Microsoft against itself with “Microsoft Stream is a corporate video-sharing service which was released on June 20, 2017 that will gradually replace the existing Office 365 Video”, so 12 years of inactivity, in comparison, the Chinese (the makers of Won Ton soup) gave us TikTok one year earlier and now has 100,000,000 active users. Players like IBM and Microsoft have been that much asleep at the wheel. As I personally see it, American BigTech is the only player (all 5 of them) that stops the USA from becoming utterly irrelevant, if they were not there China would be superpower number one and they are close of becoming that anyway, any issues with BigTech and every BS article in every newspaper with  some ‘alleged’ and ‘watchdog’ is merely another delay and it will help China to become the greatest tech power, US politicians (EU politicians as well) are helping China meet that goal.

BigTech, the virgin
BigTech is not holy, it is not innocent and it is no virgin (they got screwed by global politicians again and again, so they are definitely not virgins), BigTech are merely the innovators we always needed and the rest is merely a wannabe player, even Microsoft and IBM have fallen that much from grace. Microsoft had the most powerful console in the world and within 2 years they were surpassed by the weakest console of all (Nintendo Switch), IBM has its own stream of non-successes, and they are all crying to their politicians as to the bad bad tech companies. Most of them had no idea what the digital era was until they were surpassed by a lot of other players (some of them Asian). So when we consider the stage, we need to see the whole stage, not some setting of “Ending Big Tech’s sovereignty is about taking back our own, and we can begin to do that in the lives we live together. Big Tech works relentlessly to force individuals into its ecosystem of addiction, exhibitionism, and fear of missing out. It seeks to create its own social universe and draw all of life into its orbit. But the real social world, the life of family and neighbourhood – the authentic communities that sustain authentic togetherness – can act as a counterweight to Big Tech’s ambitions”, in this phrases like ‘force individuals’ is massively wrong, people have choices. I do not have Facebook on my mobile, I have no need for it there, I do not order from Amazon (I am a support your local hooker kind of guy) and I have currently no Netflix or Disney Plus subscription. That is 3 out of 5, I have an Apple because Microsoft dropped the ball 4 times in the last 5 years and IBM is too expensive for what it offers. I chose! We can all choose and that is where we realise that ‘The Tyranny of Big Tech’ is like a Chicago politician, all hot air and not too much on substance (judging from the article (at https://mindmatters.ai/2021/06/a-book-review-the-tyranny-of-big-tech/). He might at some point present a few parts that are relevant, I am certain that he will, but as a former Missouri’s Attorney General he will tread on places where he knows the answers, so as I see “holding Big Tech accountable where others don’t dare tread. In investigations, in legislation, I merely wonder how much legislation against BigTech made it through? It matters because it is what you can prove that matters, not what you claim. I made no claims, it is all timeline stuff, including the Chinese parts. 

Consider the choices YOU have, and make choices, it is your right. You need not be on Google, you can select Microsoft Bing. You will lose out on a lot but that is the choice you make. For well over 20 years Google offered choices, YOU were the consumer that selected WHERE you wanted to go and you went there. All whilst Microsoft could not be bothered, it seems to me that the Netscape Victory made them lazy and now they are no longer the relevant company, they are merely the Column B (or C) company. And consider being in a place like Antigo Wisconsin. Now try to buy a game, a DVD, a bluray, a 4K movie, a CD and a book. How many of these items will require Amazon? It was the foundation of 4G (Wherever I am) and it will be the stage of 5G (wheneverI want it), so when will 5G be available in Antigo Wisconsin? Consider these points and consider whatever Josh Hawley is trying to imprint on you and consider what you can find out for yourself. BigTech is not evil, BigTech is because the others became lazy, BigTech merely is and governments do not like the self sufficient organisations, the ones that do not make large contributions to them. In the end if you look into the shareholders and stakeholders of some of these players you get a very different picture, one you need to be wary of.

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Somniare atque in posterum

It was a weird dream, even as nothing really weird seem to happen, the dream was weird. It was my first day at Sony, I was given a cubicle. A man spoke to me ‘We liked how you responded to your previous boss’, even as I have no idea who or what response they were talking about. There was a start package on what seemed to be my desk. There was a new watch in 4 parts. It seemed an almost identical fit to the Apple watch, but it was something we had to put together. There was the housing, the band, the battery and the electronics. It was an employee watch. The electronics were specific Sony, the rest generic. The watch kept us informed, seems to keep the company informed of our every action and it was the lifeline of the employee. A future I predicted in 2013, but not to this degree. Patents fuelled to generalisation, to set parts into a stage of some sort of jigsaw combining and partial usage made no difference, the patents caught it all. From mass produced straps (mine seemed like a transparent cheap looking plastic, but tough and resilient. The housing was a generic product, like it was made to fit a million users and the electronics were specific, it gave the Sony display, time, messages, internal (departmental) information. It is a future we are heading for, instant access and companies having instant access to us, it is not a Sony thing, it will be a global corporate thing. The question is not how it will happen, because it will, when it will happen is also not the question, the issue will son become, how complete will this digital transformation be? The introduction will be clear, the stage will be set, but I wonder how it reflects on us. I see generic housing’s to become almost a fashion statement, some will be smooth metallic, some will be titanium, some will be silver, or even gold but they will all house the generic watch given to us on day one. The corporate mobile tether that can reach us from 4G and beyond. 

A stage where managers can be contacted at home, a zoom conference from their Sony Bravia, all as the need of their global bosses require. A sort of time management per cycle, every cycle. 

I didn’t see much beyond that, but the setting threw me, not what was shown to me, but how casual I looked at the watch, like it was in use everywhere, a technology in a stage where it is the one corporate-employee link that all larger corporations rely on. A new stage of technology that we all accept, those who do not will not remain in any workforce for long. A set service that most corporations will rely on, the larger have their own solution, the others use a cloud based SAAS setting and in this day, with cloud transgressions set to 90%, the larger stage is not where we work, but how secure we can work. In all this, some technologies, the law and politics are running behind all the matter that is being hurdled against us. So whilst we are shown on how ‘New German IT law raises hurdles for Huawei’ to set the hurdle for one, but not the other we see “A key question with any cloud computing service is: “where is the data stored or processed?” It is a key question because location is not fixed in the cloud. Unlike a fixed server in your office or at a data centre in Australia, data in the cloud could potentially be located anywhere in the World and even in multiple data centres in multiple copies worldwide. In fact, a cloud service provider may not even know where the data is residing”, with a reference to “Some exceptions to this rule are provided, for instance, when the controller itself can guarantee that the recipient will comply with the data protection rules” and that is a larger stage where we see personal data in clouds where organised crime uses a system like their personal highway to information and the law doesn’t have a clue what to do to protect people, although they had time to figure out how to stop Huawei. Thi stage is about to explode in all our faces. Whilst we see marketing give the clarion call to ‘AI’, a stage that at present does not exist. The marketeers are feeding the legal minds in a stage that is disjointed. As I personally see it, the law is steered by the greed driven to stop some and clear their way to more profit, all whilst the changes will impact billions and no one is looking into the flaw that we ourselves create.And it is happening in a stage where Times Daily reports ‘Nokia to cut up to 10,000 jobs to ramp up R&D in 5G race’, an article (at https://www.timesdaily.com/business/nokia-to-cut-up-to-10-000-jobs-to-ramp-up-r-d-in-5g/article_5c02981a-a87e-5a02-8bcd-3efac378852f.html) that gives a larger premise. If you have to fire 10% of staff (10.000 jobs) to ramp up Research and development in 5G, how far behind are you?

All this, whilst Huawei is already far beyond that point, how desperate have people become? You need not accept my words, but the numbers by Statista shows that Saudi Arabia (one player that embraced the Huawei solution) is at present over 700% faster than the US, it is the number one 5G place to be, so how far behind will we all be in 2022? If the watches are seemingly the place to be, how many developers will divert to a place like Saudi Arabia to make that part a reality much quicker, all that whilst the EU and the US are nowhere near ready, so how long until others realise the bag of goods we are offered by those not able to deliver, will we hold THEM to account any day soon?

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Deadlock removed

Forbes gave us news in several ways. It merely flared my nostrils for 0.337 seconds (roughly) and after that I saw opportunity knock. In all this Microsoft has been short-sighted for the longest of times and initially that case could be made in this instance too. Yet, I acknowledge that there is a business case to be made. The news on Forbes with the title ‘Why Microsoft ‘Confirmed’ Windows 7 New Monthly Charges‘ (at https://www.forbes.com/sites/gordonkelly/2018/09/15/microsoft-windows-7-monthly-charge-windows-10-free-upgrade-cost-2) gives us a few parts. First there is “Using Windows 7 was meant to be free, but shortly after announcing new monthly charges for Windows 10, Microsoft confirmed it would also be introducing monthly fees for Windows 7 and “the price will increase each year”. Understandably, there has been a lot of anger“. There is also “News of the monthly fees was quietly announced near the bottom of a September 6th Microsoft blog post called “Helping customers shift to a modern desktop”“, so it is done in the hush hush style, quietly, like thieves in the night so to say. In addition there is “Jared Spataro, Corporate Vice President for Office and Windows Marketing, explained: “Today we are announcing that we will offer paid Windows 7 Extended Security Updates (ESU) through January 2023. The Windows 7 ESU will be sold on a per-device basis and the price will increase each year.” No pricing details were revealed“. This is not meant for the home users, it is the professional versions and enterprise editions, that is meant for volumes and large businesses. So they now get a new setting. Leaving pricing in the middle, in the air and unspoken will only add stress to all kinds of places, but not to fret.

It is a good thing (perhaps not for Microsoft). You see, just like the ‘always online’ folly that Microsoft pushed for with the Xbox, we now see that in the home sphere a push for change will be made and that is a good thing. We all still have laptops and we all still have our Windows editions, but we forgot that we had been lulled to sleep for many years and it is time to wake up. This is a time for praise, glory, joy and all kinds of positive parts. You see, Google had the solution well over 5 years ago, and as we are pushed for change, we get to have a new place for it all.

Introducing Google Chromebook

You might have seen it, you might have ignored it, but in the cast of it all. Why did you not consider it? Now, off the bat, it is clear if you have a specific program need, you might not have that option. In my case, I have no need for a lot of it on my laptop, yes to the desktop, but that is a different setting altogether.

So with a Chromebook, I get to directly work with Docs (Word), Sheets (Excel) and Slides (PowerPoint) and they read and export to the Microsoft formats (as well as PDF). There is Photos, Gmail, Contacts and Calendar, taking care of the Outlook part, even Keep (Notes), Video Calling and a host of other parts that Microsoft does not offer within the foundation of their Office range. More important, there is more than just the Google option. Asus has one with a card reader allowing you to keep your files on a SD card, and a battery that offers 7-10 hours, which in light of the Surface Go that in one test merely gave 5 hours a lot better and the Chromebook is there for $399, a lot cheaper as well. In this it was EndGadet that labelled it: ‘It’s not perfect, but it’s very close.

Asus has several models, so a little more expensive, but comes with added features. In the bare minimum version it does over 90% of whatever a student needs to do under normal conditions. It is a market that Microsoft could lose and in that setting lose a lot more than merely some users. These will be users looking for alternatives in the workplace, the optional setting for loss that Microsoft was unable to cope with; it will now be on the forefront of their settings. In my view the direct consequence of iterative thinking.

And in this it is not merely Asus in the race, HP has a competitive Chromebook, almost the same price, they do have a slightly larger option 14″ (instead of 11.9″) for a mere $100 more, which also comes with a stronger battery, and there is also Acer. So the market is there. I get it, for many people those with stronger database needs, those with accounting software needs, for them it is not an option and we need to recognise that too. Yet the fact that in a mobile environment I have had no need for anything Microsoft Specific and that there Surface Go is twice the price of a Chromebook, yet not offering anything I would need makes me rethink my entire Microsoft needs. In addition, I can get a much better performance out of my old laptop by switching to Linux, who has a whole range of software options. So whilst it has been my view that Microsoft merely pushed a technological armistice race for the longest time, I merely ignored them as my windows 7 did what it needed to do and did it well, getting bullied into another path was never my thing, hence I am vacating to another user realm, a book with a heart of Chrome. So whilst we look at one vendor, we also see the added ‘Microsoft Office 365 Home 1 Year Subscription‘ at $128, so what happens after that year? Another $128, that whilst Google offers it for free? You do remember that Students have really tight budgets, do you not? And after that, students, unless business related changes happen, prefer a free solution as well. So whilst Microsoft is changing its premise, it seems to have found the setting of ‘free software’ offensive. You see, I get it when we never paid for it, but I bought almost every office version since Office 95. For the longest times issues were not resolved and the amount of security patches still indicates that Windows NT version 4 was the best they ever got to. I get that security patches are needed, yet the fact that some users have gone through thousands of patches only to get charge extra now feels more like treason then customer care and that is where they will lose the war and lose a lot.

So when you see subscription, you also need to consider the dark side of Microsoft. You partially see that with: “If you choose to let your subscription expire, the Office software applications enter read-only mode, which means that you can view or print documents, but you can’t create new documents or edit existing documents.” Now we agree that they clearly stated ‘subscription’, yet they cannot give any assurances that it will still be $128 next year, it could be $199, or even $249. I do not know and they shall not tell, just like in Forbes, where we saw ‘News of the monthly fees was quietly announced‘.

When we dig deeper and see: ‘Predicting the success of premium Chromebooks‘, LapTopMag treats us to: “The million-dollar question is whether these new, more expensive Chrome OS laptops can find a foothold in a market dominated by Windows 10 and Mac OS devices. Analysts are bullish about Chromebook’s potential to make a dent in the laptop market share“, which was given to us yesterday. Yet in this, the missing element is that Windows will now come with subscriptions to some and to more down the track, or lose the security of windows, now that picture takes a larger leap and the more expensive Google Pixelbooks (much higher specs then the others mentioned) will suddenly become a very interesting option. One review stated on the Pixelbook: “the Pixelbook is an insanely overpowered machine. And, lest we forget, overpriced“, which might be true, yet the little lower Atlas Chromebook was $439. So yes, the big one might not be for all and let’s face it. A 4K screen is for some overkill. That’s like needing to watch homemade porn in an IMAX theatre. The true need for 4K is gaming and high end photography/film editing, two elements that was never really for the Chromebook. At that point a powerful MacBook or MacBook pro will be essential setting you back $2900-$11400. So, loads of options and variations, at a price mind you. As I see it, the Microsoft market is now close to officially dissolving. There is a whole host of people that cannot live without it, and that is fine. I am officially still happy with my Windows 7, always have been. Yet when I see the future and my non-gaming life, Linux will be a great replacement and when being mobile a Chromebook will allow me to do what I need to do. It is only in spreadsheets that I will miss out a little at time, I acknowledge that too, but in all this there is no comparison with the subscription form and as it comes from my own pocket is see no issues with the full on and complete switch to Google and its apps in the immediate future. I feel close to certain that my loss will minimal at the most. A path that not all will have, I see that too, but when thinking the hundreds of thousands of students that are about to start University, they for the most can make that switch with equal ease and there we see the first crux. It was the setting that Microsoft in a position of strength had for the longest time, enabling students so that they are ready for the workplace changes. They will now grow up with the Chromebooks being able to do what they need and they will transfer that to the workplace too. Giving us that the workplace will be scattered with Chromebooks and with all kinds of SaaS solutions that can connect to the Chromebook too. The Chromebook now becomes some terminal to server apps enabling more and more users towards a cloud server software solution. As these solutions are deployed, more and more niche markets will move in nibbling on the Market share that Microsoft had, diminishing that once great company to a history, to being pushed beyond that towards being forgotten and at some point being a myth, one that is no longer in the game. It is also the first step that IBM now has to bank in on that setting and push for the old mainframe settings, yet they will not call it a mainframe, they will call it the Watson cloud, performing, processing and storing, available data on any Chromebook at the mere completion of a login. It is not all there yet, but SPSS created their Client server edition a decade ago, so as the client becomes slimmer, the Chromebook could easily deal with it and become even more powerful, that is beside the optional dashboard evolutions in the SaaS market, the same could be stated for IBM Cloud and databases. That is the one part that should be embraced by third party designers. As SaaS grows the need to look in Chromebook, Android and IOS solutions will grow exponentially. All this, with the most beautiful of starting signals ever given: ‘Windows 7 New Monthly Charges‘, the one step that Microsoft did not consider in any other direction and with G5 growing in 2021-2023 that push will only increase. If only they had not stuffed up their mobile market to the degree they had (my personal view). I see the Windows Mobile as a security risk, plain and simple. I could be wrong here, but there is too much chaff on Windows and as I cannot see what the wheat is (or if there is any at all), and as Microsoft has been often enough in the ‘quietly announcing‘ stage and that is not a good thing either.

Should you doubt my vision (always a valid consideration), consider that Veolia Environnement S.A. is already on this path. Announced less than two weeks ago we see “So we propose a global migration program to Chromebooks and we propose to give [our employees] a collaborative workplace. “We want to enable new, modern ways of working”“, linked to the article: ‘Veolia to be ‘data centre-less’ within two years‘ (at https://www.itnews.com.au/news/veolia-to-be-data-centre-less-within-two-years-499453), merely one of the first of many to follow. As the SaaS for Chromebooks increases, they will end up with a powerful workforce, more secure data and a better management of resources. Add to this the Google ID-Key solution and the range of secure connections will go up by a lot, diminishing a whole host of security issues (or security patches for that matter). All options available now and have been for a few years now. So when we see the Chromebook market push forward, we should thank Microsoft for enabling exponential growth; it is my personal believe that the absence of a monthly fee would have slowed that process considerably in a whole range of markets.

So thanks Microsoft! You alienated gamers for years, and now we see that you are repeating that same silly path with both starting students and businesses that are trying to grow.

I’ll ask Sundar Pichai to send you a fruit basket, it’s the least I can do (OK, the least I can do is nothing, but that seems so mean).

 

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