Tag Archives: Xbox

A sucker is born every minute

It is a nice expression; it is one that those who live by the rules of ‘opportunity knocks‘ rely on. In slow times you need the occasional sucker to infuse the grounded capital with lose change and they are all for it. Then there is the expression of ‘there is a hustle Smurf nearby’, where the experienced player creates a new account to amass gear from inexperienced players and newbies.

It comes down to the status on how something is seen. Some Investopedia page passed in front of me this morning and woke me up instantly. It linked to Barron’s (at https://www.barrons.com/articles/microsoft-stock-videogame-streaming-cloud-xbox-xcloud-51560373000) where we see: ‘Buy Microsoft Stock Because of Its Videogame Opportunity, Analyst Says‘, the entire setting is like a rewrite of the Divine Comedy, as Inferno is all that Microsoft seemingly delivers on a whole (as I personally see it). They went from an innovative system (Xbox 360) to a flawed concept and in the three iterations we see basic shortcomings that have never been fixed over the space of 6 years.

The beginning is already fun to work with: “Microsoft stock will rally because of its strong position in the videogame industry, according to Evercore ISI” No! It does not have a strong position, Microsoft degraded from 2nd to third position, and they could end up fighting over 4th position. The strongest console of the world got surpassed by the weakest one; the Nintendo Switch system surpassed them as they truly comprehend gaming and gamers. They got there in 2 years; it took Microsoft almost 7 years to get to this stage and ending up decently below 50% of the share that Sony has with its PlayStation. Microsoft games survives through marketing and bad decisions, with the optional good decision every once in a while.

The Microsoft stage of pushing for online, whilst basic shortcomings are frustrating gamers more and more, so when we see: “Ultimately, we believe gaming can become the next major narrative as it relates to Microsoft’s long-term growth opportunity” my response is: ‘Not Really, whilst the exclusive range of games is not impressive, the shared stream (Xbox and PS4) are often shown to be PS4 gems, whilst Microsoft is merely nice (with Assassins Creed Origins being a clear exception). The PS exclusive range is still growing and whilst the larger part of Microsoft IP is done through buying software houses, it has been in history the first step towards a more complete level of failing. There are examples all over the world for over 20 years.

Then the final part: “Materne is also optimistic over Microsoft’s cloud gaming offerings, where gamers can stream gameplay over the internet. Its XCloud service is slated for release this fall“, this is not a given. Microsoft decided to stay very quiet on the entire xCloud during its E3 and in addition, it is a soon a more direct competitor to Google Stadia. With the basic failings that Microsoft has shown to have, the audience is willing to take a look at Google Stadia, new brands have that effect, and it will gnaw directly on the Microsoft slice of the gaming cake. Apple is another contender, but there are still questions on that front for now. In short Microsoft got surpassed by Nintendo Switch, it is at less than 50% of the Sony PlayStation stage and it has disappointed gamers too often in their need for online dependency, a side that gamers do not like to relate to at all. There are enough indication that the next project (Project Scarlett) is more likely than not to hold onto the flaws of Xbox One, Xbox One S and Xbox One X. Its mixed media on mentions given in E3 2018, whilst giving less or no clarity on E3 2019, loaded with one liners that are implied to be connected but are regarded to be seen as separate statements show the flaw of Microsoft to a much larger extent. So as we see that ‘Microsoft is the Netflix of gaming‘, whilst not realising that there is more to that, we might go with the quote: “Xbox Game Pass is described as the ‘“Netflix of video games” and lets Xbox and PC users play a range of Xbox One and Xbox 360 games for $9.99 per month. xCloud will essentially be an upgraded version of this pass, and will work on more platforms, so it will likely cost more than $10” (Source: Inverse)

This entire setting only works well if there is enough bandwidth, in this stage the chance of congestion grows close to exponential as there will be no solid large 5G in many places until 2022, This means that it will be select in the US, Europe and outside these two. So as such the market slice will collapse overnight, Google Stadia will have a similar issue. Yet whilst Microsoft is about the marketing Hype and WOW factor, Google has been playing a more cautious long term game; it will pay off for them. All whilst the solid information that is essential was not given at E3 merely hinted at. It implies that Microsoft has not figured out how to best maximise on the revenue (read: an implied stage to exploit gamers). That in itself is the recipe for disaster. It is like the silent ‘always online‘ push that was tried in 2012 and pushed an angry mob straight towards the Sony solution. I personally believe that Microsoft has not learned its lesson yet and will give more disappointment soon enough. that whilst the bulk of the frustration could have been avoided in more than one place and never was, that alone convinces me that Microsoft might be an option, but it will be a risky one, one that is flawed and dangerous to boot, but then some investors like the rough stuff.

Now we get to the part that Investopedia has (at https://www.investopedia.com/microsoft-s-strategy-to-become-the-netflix-for-games-4691138): “One of the things Microsoft has going for them, unlike say Amazon, Verizon and Google, is a popular gaming console and a host of already super popular games, such as the entire series of “Halo” games. At the recent E3 video-game conference in Los Angeles, the company unveiled 60 new blockbuster games for both its console and PC, including “Gears 5,” “Batman: Arkham Knight,” “Cyberpunk 2077,” and “Star Wars Jedi: Fallen Order.”” Now consider that this list of 4 only has one exclusive and for the most 50% of that list has nearly everyone desiring it on PS4 and optionally PS5 as well. The fact that ‘Batman: Arkham Knight‘ is a 2015 game giving rise to some people not doing their homework #JustSaying.

It is true Gears and Halo are Microsoft exclusives and they do have a large following, no one denies this, yet two titles don’t make for a victory (they also have the Excellent Forza IP which was oddly missing in that list).

Yet overall the entire matter of being surpassed by the weakest console is a much larger issue. The matter of change is upon them and their play is to not do this implies that there is a larger online need and the people a shivering back from that stage. They feel a little more powerless. Even as xCloud is all online, the push to completely be there will backfire, if only to be able to game when the internet congests, a part that too many have not considered to the degree it needs to be considered.

Until 5G and 5G speeds are commonplace, the gamer will be confronted with ISP’s that will react towards congestion through bandwidth throttling, when that happens, you do not want to be in a multiplayer game like Fortnite losing your connection, any promise that this will not happen is bogus from the very start. It is still a tool used, even within the last 24 hours we see throttling in combination with ISP’s all over the world, because it is a tool they need to minimise congestion. The moment throttling hits, the game is quite literally over for these players. So how often does this need to happen for people to trade in their xCloud (and optional Google Stadia) solution?

When that crystalizes in front of you, what will the losses be? I believe that there is a clear future for this kind of gaming, no one denies that, yet until there is a much stronger 5G presence, I am not sure how it will actually properly work (outside of a staged test phase). And for now that stage is for the larger global gaming population 2-3 years away.

 

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At the end of a journey

Today is not for the faint of heart, or those who are hindered by emotional parts, today is not merely about gaming, it is about the game. We are currently confronted with a few issues, the first one is given by the Guardian, was for two weeks. My initial issues with ‘Apple Arcade v Google Stadia: which is the future for video games?‘ is a simple stage. Why can’t we have both? I was never anti one or pro the other ever. I was not about Atari ST versus Amiga, I was not about CBM-64 vs Atari 800, I was also not about N64 vs PS1. My issue with Microsoft was their stupidity, as well as their refusal to listen to their gamers, that is the mere reason why the Nintendo Switch is now on par with the total Xbox lifetime sold consoles, it took Nintendo less than 2 years to get there and they got there, the most powerful console is now actively being surpassed by the weakest of the three consoles, that is the impact of stupidity (optionally ignoring Karma was partially a reason too).

So I believe that there is space for both, a case can be made for either console and even as we are most likely to get one of them first, there is a decent case for getting them both down the track. We will have to wait what is in store for us, yet the Google controller clearly looks like something we have seen before. Yet wait; only two days ago we see Microsoft Stupidity strike again. This time in the shape of the Microsoft CFO giving us: ‘Xbox CFO on Google Stadia: “Cloud Won’t Match Local Experience”‘, so thank you Tim Stuart (apparently he is the Xbox CFO), thank you for confirming this, the entire push of Cloud and always online is proven to be a bad choice, as I stated for the last 6 years. Too bad that you never considered the stupidity of your console choices years ago, you might not have become the underdog, defeated by the weakest of all next gen consoles.

I particularly enjoyed the passage (at https://mspoweruser.com/xbox-cfo-on-google-stadia-cloud-wont-match-local-experience/) “Microsoft believes that it will struggle in providing gamers enough content as the company doesn’t have strong ties to Game developers and publishers.“, it is merely a temporary delay at best, you see, when it came to exclusive games, Microsoft was nowhere to be found for almost two years, and when we see on how the magnificent growth through indie developers is seen on the Nintendo Switch (which surprised me too), we see that new players giving free value like (Gems of War) on IOS, android, PS4, XB1 and Switch is showing to be an amazing journey and for those who have all the consoles 500% more joy than ever expected. By having micro transactions, but not pushing them, we see a much larger market that will also benefit Google Stadia, then there is Fallout Shelter and there is a whole range of games that will find a happy audience on the Google Stadia (and its Apple adversary). So when it comes to Microsoft, they gambled and lost, they have remained short sighted as I expected them to be and they (as I personally see it) openly forsake their gamers for illusionary short term goals end their loss against their competitors is not done yet, not by a long shot.

So when I see “In an interview with The Telegraph, Microsoft’s Chief Marketing Officer for Xbox, Mike Nichols said, “Emerging competitors like Google have a cloud infrastructure, a community with YouTube, but they don’t have the content.”” I see a new level of shortsightedness. I see the failing from Mike Nichols. I designed three ideas in gaming in under a week and I am not even the visionary that some are, content can be corrected for; indie developers can make up the difference much faster than the barricades that Microsoft erected long ago.

Google has an optional trump card that none of the others used and as such has the open advantage much sooner than expected. The article has more laughable statements, but let’s move on for now. You see, Techradar had the right idea last week when it gave us ‘Google Stadia may be the first good use for 5G phones‘, the entire setting of 4G ‘Wherever I am’ and 5G ‘whenever I want it’ will find unification in Google Stadia and it will grow close to exponentially soon thereafter. Techradar also gives us: “Google executive Phil Harrison, meanwhile, confirmed that Stadia has already started gaining momentum and that Google received strong support from developers the game streaming platform which in theory solves one of the major concern regarding Stadia“, I do remain critical on the need to measure and keep in check those who are in it for the micro transactions and short term gain for themselves, they are not a joy, they are the Achilles heel of gaming soon enough, but the momentum counts and must not be ignored. Apple Arcade has a larger issue, Apple lost well over 450 billion in value and even as close to 50% of the loss has been regained, Apple cannot afford to be casual, there are 2 billion gamers in the world and if Apple does not play its cards right, they merely become another short term player in a game setting that they might not comprehend. Microsoft didn’t, that much is clear and they got hit and they got hit hard.

The other side

You see, the moment I ‘feared’ has come to town, there have been two games over the last year, two games that changed it all. The first is God of War 4; a game so amazing, so large and so perfect in almost every way that is boggles the mind. Even now, watching the total cut scenes on YouTube is a journey that is close to 6 hours. 6 hours that is a story supporting a game with graphic perfection that was unseen until that day. Now we see ‘Sekiro: Shadows Die Twice‘, a game with graphic and gaming perfection. Both games are PS4 exclusives, both are singular reasons to upgrade to the PS4 pro and both are challenges of the largest degree. It sounds morbid, but at the end of my life, I am finally seeing what should be regarded as the apogee of gaming. Finally I see something that equals and surpasses on what my imagination could perceive, after 40 years of gaming, we are finally getting the games that are the top in its field. Both for the Sony console. That is what Apple and Google are up against, yet they are not. With their solutions they are much more a trump solution for the 1 billion mobile gamers wanting a little more. Nintendo Switch with their docking station is proving the switch between on the road and the large TV screen, both regarded in equal measure on one system and with 5G google can do the same thing, Google Stadia could be a growth system (optionally much more than Apple) in the stage where systems are vying for a billion gamers. So even as Microsoft was (in my personal view) deceptive to hide behind “We’re developing Project xCloud not as a replacement for game consoles, but as a way to provide the same choice and versatility that lovers of music and video enjoy today,” they are eager to avoid the entire online only and pushing us towards their Azure desk. They opened that door and they are now learning that Google is much better in applying that very same portal, another battle lost for Microsoft (and they were never that ready to begin with). A game lost in one generation, what the Xbox360 build form the strong setting of the very first Xbox, the Xbox One pretty much lost and at present they have no options to regain that market any day soon, they wasted too much options on that road.

Google has an additional advantage, the bulk of all gamers have a modern TV, so form that part we see more than the Guardian gave us (at https://www.theguardian.com/games/2019/mar/27/apple-arcade-v-google-stadia-which-is-the-future-for-video-games) two weeks ago. With: “streaming would open games up to millions – if not billions – of people who don’t want or can’t afford to buy pricey equipment“, take that consideration with a $59 Chromecast to stream to your TV, at that point a person’s Mobile is going to be the centre for gaming, stream to TV with merely a mobile and a controller. That is the true growth for Google and even those who have a console; it will be enriching to take a turn to the options Google offers, any gamer would want to take that path. As I see the gaming solutions that the CBM-64, the Atari ST and the Amiga offered, a mere high resolution upgrade will make hundreds if not thousands of games, none of them IP protected, all offering the original designers a stream of additional wealth, all there for the taking and all there for the streaming. Some of the most original games, even now still regarded as awesome passing of time, all ready for the next few years. So there we see just how the statement “Microsoft believes that it will struggle in providing gamers enough content as the company doesn’t have strong ties to Game developers and publishers” is not just a weak one, it is one that can be overcome close to overnight, a mere state of denial by what was once great and is optionally now soon forgotten, the mere application of not listening to gamers and keeping the focal point of greed and dependency got them there and now soon to be surpassed not once, but optionally twice. How is that for a lack of vision. Even as I see more solutions that could set a wining stage on the Xbox 360, now it will be the stage that fuels optionally both the Google as well as the Apple solution to gaming.

The games they provide will not equal the two games mentioned or what the PS3 pro offers for now, but as we clearly knew and what Nintendo Switch has proven to us, the most powerful console does not win, the best game does and when we see that, when we see that great gaming has existed for decades, yet some of these titles were forgotten, or better stated not played on current systems, they are not dead, they can be revived in the new gaming world that is introduced by Apple and Google.

So what was three is now set to the stage of 5 and in that stage we know the top  two, yet in the end Microsoft could fall back to 4th position soon enough, when that happens will they finally wake up in Microsoft land, or will we get more marketing and statements that can be laughed at soon thereafter. Gaming is a much more serious business than most realise and those who do not will not last long in that place, so the need to listen to the gamers was always a first, the one part that Microsoft never considered for the longest of times, that is why they are sliding from 2nd to 3rd and soon enough optionally 4th. If I am still around in 2022, I wonder if my words will be shown and proven to be correct. For Microsoft to gain momentum they will require to make massive changes to their way of thinking and with both Google and Apple entering that field, will they change fast enough, and more important, will they finally truly listen to their gaming population?

Time will tell.

 

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A BAFTA for controllers

Yes, another event is taking place; this time it will be the BAFTA for games that is up for some to grab. The competition has been fierce in the past; I actually did not choose God of War in the Games Awards 2018. I would have given it to Forza Horizons 4, who had blown me away on several fields, even as there was no dispute, it was close, really really close. So as we see the Artistic Achievement mask, God of War wins, not by much as the competition was fierce.

With Audio achievement, God of War wins, it will also win the Music; the soundtrack is overwhelming and amazing. They also have the benefit that AC Origins and Arkham Knight are not on that list; these three are the best soundtracks gaming has ever produced. Bear McCreary, a musician who already earned his stripes with Battlestar Galactica (and several others) is now the one favourite for that mask, as I personally see it.

Yet best game is interesting, with Forza Horizons missing, only God of War remains; in my personal view the others will not make it a nose length fight. Yet all is not lost for Microsoft, with the British game, we see a win that clearly goes to Forza, racing through Britain is just too much fun and too amazing.

I have to pass on debut game; too many are unknown to me, making my voice not a fair one. As Evolving Game, Elite is the one for me. I have skin in the game there, having loved the game since its initial release on the BBC Micro B and my own copy on the CBM 64 (I did not have the BBC Micro B myself). I still remember that day as I had to take a 90 minute train trip to get to the one store in 1985 that had it. When it comes to Family, my view is skewed. I do not think that Pokémon is a family game, it is family friendly, that is true, but true family game implies engagement by all and there I merely see Super Mario Party as the one option, perhaps it is most likely that my view of the Family category is wrong, but perhaps it should not have been given a category that comes across as dubious in its interpretation. As for Game beyond Entertainment, 4 are unknown to me, so I skip that category. The same would apply to Game Design was it not to the fact that God of War is sublime in all ways, so I reckon they will get it. Yet, I am happy to be proven wrong due to a game I had not seen. The same can be said for Game Innovation, yet when it comes to innovation the entire idea of creativity and cardboard to be added to a console and gaming is just so whack that it should win. I never saw the appeal, yet the appeal to see kids fold a piano and then play it making the switch play music is just slightly too strong on the side of magic beating that horse named science. Only Nintendo could ever be that one player who does not know what a box is, and therefore not being hindered by one.

I skip several but then halt at Original Property, which only as it ends up being slightly flawed Subnautica wins. I have been testing it since its early release and it is by far the most immersive (submersive too) and innovative (as well as original) survival game. The fact that it is almost all on water makes it weird, strange and it never stops being weird and challenging.

For me personally the Performer mask should be Christopher Judge as Kratos in God of War his performance of Kratos is iconic, yet the voices: Danielle Bisutti as Freya, Jeremy Davies as The Stranger and Sunny Suljic as Atreus are all worthy nominees. I believe that the voice of Kassandra failed in AC Odyssey, not due to the actress though, which is a shame for her, because all nominees clearly worked their asses off to get the top achievements in the games, this is one part where the software makers can intervene and slightly screw it up, yet in God of War the work on any level remained 5 out of 5 all over the board giving 4 nominees a clear advantage.

As for EE mobile game of the year, there is no way of telling. An audience will vote personal and emotional giving Pokémon go the home field advantage, but in the end it will be anyone’s guess and Fortnite is on that list too, so I wonder if that voice will be impacted by the PC and console gamers, I actually do not know. I am not surprised that I did not elect Red Dead Redemption 2. I was never into Westerns. I do acknowledge that everyone tells me that it is the best single player experience ever, but so was God of War, so was Forza Horizons 4 (if you are a racer). You see, some might hide behind the marketing of ‘the most powerful console in the world‘, yet when the awe is not in the hardware, but in the excellence of game design like Super Mario Odyssey and The Legend of Zelda: Breath of the Wild. We see it when the least powerful console overwhelms you with graphics, music and gaming experience. When the noise of ‘jing jing’ when you switch on a console does not do it, but your heart flutters when you hear the ‘Yahoo!’ of Mario grabbing another Power moon and your mind races where more can be found. When you get that part, then you also understand why Microsoft ends up having their most powerful console in the world in the number three position of consoles. And it gets to be worse for them soon enough (optionally). When the people at Google realise what makes gamers tick, they might end up being a mere number 4 contending party in 2021. It is the adaptation of a French expression; I think it came from the French revolution. The adapted expression is: ‘Change is valuable it turns the leaders into underdogs’; it is a lesson that Microsoft will just have to learn the hard way. Their unwillingness to listen to gamers is coming at a very steep price and it will look optionally a lot more expensive soon enough.

How does that matter?

It matters as we see the gamers move to other consoles, at times keeping the old console around, but the funds (if they have any) will go towards the games that they are drawn too, Microsoft seemingly forgot about that. They pushed for backwards compatibility so that could ride on the coattails of the Xbox 360 a little while longer, but that too will lose steam and the game awards as well as the gaming Bafta gives us where the need for new games was at, and in that respect God of War truly delivered, the fact that a Sony Exclusive game is a nominee in most categories also gives us a tale of where Microsoft dropped the ball (yet again), and now Google Stadia is just around the corner biting into the multi gamer and streaming services fruit that Microsoft thought they had secured for themselves. I admit that they went about it the right way and anyone into gaming and online not getting a Game Pass is pretty much insane, yet that horse has other jockey’s and Google as the late arrival is about to walk into the ring.

We will be ready with Irish jokes as the awards will be presented by Dara O’Briain on April 4th, so we should hope that Milton Jones walks in to have a bit of a go at Dara on stage, but that is just wishful thinking.

I like game awards as it shows to some extend what games achieved and who were the ones teaching us what gaming can be about. We tend to look at the large games, the large players, yet in that world we might not have noticed Minecraft, a labour of love that became an addiction for millions, for many it still is. In this day and age it seems impossible, but who has played Subnautica? When you look will you suddenly realise that you missed out on something? That is actually the best art of the show, until one award night I had never heard of Threes! That can happen to us all, and for those seeing that one game that makes you buy a console, that is the moment you open another door to multiple worlds.

Game awards also give rise to new directions, at present more often than not instigated by small indie developers, but pushes like that can be game changers. Even as I contemplated an entirely new direction for changing difficulty levels in a game like Watchdogs 3, I suddenly considered that this path had never been considered ever before (optionally a slight exaggeration), and it could have an educational impact as well. The added value goes towards the replayability that a game has, changing the value of a game and the bank for your buck. Now, we can all agree that not everyone might like it that was and that path is not for every franchise; yet the realisation that no one has ever taken it into that direction is also food for thought, especially when you realise how many games have been published and I have been involved with and around gaming since Mirrorsoft.

And in finality, this is the first year that where it is my feeling that the Gaming awards had a better impact and was appreciated better and more than the academy awards, implying that the ascending star for gaming will continue for some time to come.

 

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Dark Friday

There was an article last Friday. I knew it was bogus from my point of view, so I waited until the end of that event (actually this is the last day). It starts with the sub line, which gives us ‘Brands, activists and charities are questioning the annual consumer feeding frenzy‘ (at https://www.theguardian.com/business/2018/nov/23/has-the-backlash-to-black-friday-already-started), it was the undertone that made me wonder and even as I knew it was from my point of view a bogus article, I waited to see how it unfurled. And behold, hallelujah, someone states the stupid part and my case is won. It is seen with: “The whole Black Friday thing is fake and customers are getting wise to it,” said FatFace boss Anthony Thompson. “Bigger brands and retailers should look very hard at what they are doing. They are damaging the high streets and local independent traders who can’t compete with these fake promotions and customers are getting ripped off.”” I am certain that Anthony is a driven ideologist towards his own brand and we cannot fault him for that. You see clothing, shoes and other temporary items dread these sales moments as it undermines their bottom dollar, they need their margins and for them Black Friday is a problem, yet it is not something fake. It has become something real, it always was real, yet now it impacts people to a much larger degree. I remember last year, I got Assassins Creed Origin with statue for well over 55% off. What was $199 was offered at that point for a mere $85, so that was a real saving. There was more at that point, and I got one or two additional things. I believe it was Nioh, with season pass and all extra’s for $24, a bargain if ever there was one. this year my budget is strapped, so I have to forego Black Sunday this year around, which is a shame, because getting yourself a nice Christmas present 4 weeks early with 50% or more off is a huge deal. That is also the impact of Black Friday; it is close to Christmas for all those people doing their Christmas shopping early. A Xbox One S for $299 (+ games) is a real deal and those who have the old Xbox, it is also a nice step up and that is beside the point that the slimline Colgate white One S is actually really pretty to see, there is no denying that. Loads of places give 20% of TV’s, Camera’s and laptops, so at that point getting the device that is on its last legs a quick replacement is a good option to have.

Nothing fake about this moment and we all need it, even as some people are in denial (especially Anthony Thompson), most of us have too small a budget, we cannot afford to get the nice things as the cost of living all over the world keeps on going up and there is less cash to go around for other things. At that point the Black Friday is a blessing. Especially for parents, most kids desire a console, or perhaps a new mobile. At that point 20% makes a dent in that bill and even as some parents give the present early stating no bog presents at Christmas, for these kids Christmas came early and they are all so happy. It also applies to adults, especially when we take a look at Applewear and Fitbit deals, there were plenty.

Yet there is nothing fake about other venues either. When I see: “The Charities Aid Foundation is backing the UK’s efforts for global charity event Giving Tuesday on 27 November, which encourages people to do something for – or give something to – a charity they care about. Celebrities including blogger and Strictly Come Dancing participant Joe Sugg, Ricky Gervais and Martin Lewis are supporting the day which last year raised £213m online alone around the world” I see that there is reason to look in other directions too. I am a little amazed that there was no union. How would it be if a store on the Black Friday announces that any sale under $109 adds 50 cents to that charity and over $109 the send $1 that way. It could effectively add millions to such causes and that would be a reason to embrace Black Friday even more. Knowing that I was looking forward to this black Friday hoping that there was some cash left, I would not have whinged at the extra $1, even with a purchase of $85, the saving was already awesome and the extra dollar would not have dented it. So when I see this article, is it really about a missed opportunity for charities, or were some of the people at Charities Aid Foundation negligent to see if a deal could have been made with the thousands of retailers for those few extra coins for every visitor? There was even the chance that some of them would have been willing to add it that little extra to every deal they had, even more money lost out on.

There is a similar issue with the opinion piece by Stuart Jeffries where we see: ‘I’ve discovered the Joy of Missing Out. Black Friday isn’t for me‘. The article (at https://www.theguardian.com/commentisfree/2018/nov/23/black-friday-joy-of-missing-out) an be seen in more than one way. Apart from the sensation of ‘Missing Out’ which tends to be a negative one. Like many other men, I do not really warm up to 50% fashion sales, unless I am in dire need of Jeans, Cargo Pants, Polo shirts or something like that. He takes us to an advertisement with: “Take the ad starring Martin Freeman for a mobile phone company. His train carriage is filled with boneheads staring into their handsets; even in the loo he finds the guard furtively watching something on his phone when he should be checking tickets. “What is wrong with you!” Freeman yells. And then a beat, before he realises that what’s wrong is him. He doesn’t have a two-year data deal to get unmissable TV, music, movies and sport promised in the voiceover. Freeman winces – and there it is, Fomo in the face“. I personally believe that contracts are for the most not a spur of the moment thing. They are long lasting and even as I had a great deal 2 years ago where I got an additional 200GB for $50 (considering that any gig over quota gets rewarded with $10 to the bill, $50 is a steal any given day. We need to think long term when we sign up to those deals. It will impact long term, yet getting a console, a game, movies or perhaps even a TV is a short term impact and 30% of a 65” 4K TV is actual money for savings. These are things you do not normally buy, so getting them in January or February when all the sales are on is the time to get them, now Black Friday changed that by offering a similar deal just before Christmas and people are getting in line a year ahead to see what else is getting the large write-off. We have to as it is almost the only moment when we have the option to spend cash on something we normally cannot afford. It is at that point that we see that the article was stupid, hollow and misguided, especially when we realise the ‘customers are getting ripped off‘, how is 20%-30% discount ripping of customers?

As for the entire Charities Aid Foundation, we see another path, perhaps it was taken; I do not know that part. Yet the entire setting where I give the option of $1 (or £1) per sale and 50% of that if the amount was small would have made an extra mountain of cash for Charities Aid Foundation. Was that path taken? I guess not, but that would be speculation. From my point of view, even cash strapped when you gain (in my personal example) 114 coins of profit, handing one over to charity seems perfectly normal and it would be given when the savings were really nice, the impact would have been marginalised to zero. Not everyone can do this, but the bulk can and in that I do not see a ‘backlash to Black Friday‘, I merely see a ‘missed opportunity for the Charities Aid Foundation‘ and of course all other charities trying to get a few extra coins on November 27th. As I see it, giving Tuesday could have started early, optionally giving the premise for people to give one more coin on Tuesday too, so how much will be missed out on as we whinge in one direction whilst we all know that there are more and more people depending on this point in time to get something essential, something the budget does not allow for?

It is in that trend that I always look forward to Christmas dinner on December 27th when all the supermarkets are pricing their Turkeys and hams down by 60% or more, December 25th is merely 0.273% of a year. When you can do that (most atheists and agnostics can) does it really matter when you have an abundance of food as a meal? whether I do or do not does not matter, when our lives are set to strapping for a budget we look towards what the opportunities give us and it seems to me that for several players Black Friday ended up being a missed opportunity. I wonder if that book ‘The Joy of Missing Out: The Art of Self-Restraint in an Age of Excess‘ by professor Svend Brinkmann takes into consideration the timing of maximising one’s budget, and as it goes on sale in March 2019, at a time when there might still be book sales going on, so we can find out then.

I am curious, merely because the list of people getting to live a life of excess is actually dwindling down. Even as incomes are not the worst, some groceries (especially meat) went up by 12% last month, and when you consider that budgets are tight, 12% has an actual impact on people, especially in places like meat & milk, items most of us need on a daily basis.

Budgeting is becoming an art for many families and for them Black Friday is becoming an opportunity to put a dent in what is needed versus available funds, nothing to miss out on. So if we see the Charities Aid Foundation using next Black Friday to give a ramp towards Giving Tuesday, I would happily hand over those extra coins if I am able to participate in the Black Friday deal, we will see what happens on Black Friday 2019.

This is merely my view on the matter, feel free to oppose it.

 

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Deadlock removed

Forbes gave us news in several ways. It merely flared my nostrils for 0.337 seconds (roughly) and after that I saw opportunity knock. In all this Microsoft has been short-sighted for the longest of times and initially that case could be made in this instance too. Yet, I acknowledge that there is a business case to be made. The news on Forbes with the title ‘Why Microsoft ‘Confirmed’ Windows 7 New Monthly Charges‘ (at https://www.forbes.com/sites/gordonkelly/2018/09/15/microsoft-windows-7-monthly-charge-windows-10-free-upgrade-cost-2) gives us a few parts. First there is “Using Windows 7 was meant to be free, but shortly after announcing new monthly charges for Windows 10, Microsoft confirmed it would also be introducing monthly fees for Windows 7 and “the price will increase each year”. Understandably, there has been a lot of anger“. There is also “News of the monthly fees was quietly announced near the bottom of a September 6th Microsoft blog post called “Helping customers shift to a modern desktop”“, so it is done in the hush hush style, quietly, like thieves in the night so to say. In addition there is “Jared Spataro, Corporate Vice President for Office and Windows Marketing, explained: “Today we are announcing that we will offer paid Windows 7 Extended Security Updates (ESU) through January 2023. The Windows 7 ESU will be sold on a per-device basis and the price will increase each year.” No pricing details were revealed“. This is not meant for the home users, it is the professional versions and enterprise editions, that is meant for volumes and large businesses. So they now get a new setting. Leaving pricing in the middle, in the air and unspoken will only add stress to all kinds of places, but not to fret.

It is a good thing (perhaps not for Microsoft). You see, just like the ‘always online’ folly that Microsoft pushed for with the Xbox, we now see that in the home sphere a push for change will be made and that is a good thing. We all still have laptops and we all still have our Windows editions, but we forgot that we had been lulled to sleep for many years and it is time to wake up. This is a time for praise, glory, joy and all kinds of positive parts. You see, Google had the solution well over 5 years ago, and as we are pushed for change, we get to have a new place for it all.

Introducing Google Chromebook

You might have seen it, you might have ignored it, but in the cast of it all. Why did you not consider it? Now, off the bat, it is clear if you have a specific program need, you might not have that option. In my case, I have no need for a lot of it on my laptop, yes to the desktop, but that is a different setting altogether.

So with a Chromebook, I get to directly work with Docs (Word), Sheets (Excel) and Slides (PowerPoint) and they read and export to the Microsoft formats (as well as PDF). There is Photos, Gmail, Contacts and Calendar, taking care of the Outlook part, even Keep (Notes), Video Calling and a host of other parts that Microsoft does not offer within the foundation of their Office range. More important, there is more than just the Google option. Asus has one with a card reader allowing you to keep your files on a SD card, and a battery that offers 7-10 hours, which in light of the Surface Go that in one test merely gave 5 hours a lot better and the Chromebook is there for $399, a lot cheaper as well. In this it was EndGadet that labelled it: ‘It’s not perfect, but it’s very close.

Asus has several models, so a little more expensive, but comes with added features. In the bare minimum version it does over 90% of whatever a student needs to do under normal conditions. It is a market that Microsoft could lose and in that setting lose a lot more than merely some users. These will be users looking for alternatives in the workplace, the optional setting for loss that Microsoft was unable to cope with; it will now be on the forefront of their settings. In my view the direct consequence of iterative thinking.

And in this it is not merely Asus in the race, HP has a competitive Chromebook, almost the same price, they do have a slightly larger option 14″ (instead of 11.9″) for a mere $100 more, which also comes with a stronger battery, and there is also Acer. So the market is there. I get it, for many people those with stronger database needs, those with accounting software needs, for them it is not an option and we need to recognise that too. Yet the fact that in a mobile environment I have had no need for anything Microsoft Specific and that there Surface Go is twice the price of a Chromebook, yet not offering anything I would need makes me rethink my entire Microsoft needs. In addition, I can get a much better performance out of my old laptop by switching to Linux, who has a whole range of software options. So whilst it has been my view that Microsoft merely pushed a technological armistice race for the longest time, I merely ignored them as my windows 7 did what it needed to do and did it well, getting bullied into another path was never my thing, hence I am vacating to another user realm, a book with a heart of Chrome. So whilst we look at one vendor, we also see the added ‘Microsoft Office 365 Home 1 Year Subscription‘ at $128, so what happens after that year? Another $128, that whilst Google offers it for free? You do remember that Students have really tight budgets, do you not? And after that, students, unless business related changes happen, prefer a free solution as well. So whilst Microsoft is changing its premise, it seems to have found the setting of ‘free software’ offensive. You see, I get it when we never paid for it, but I bought almost every office version since Office 95. For the longest times issues were not resolved and the amount of security patches still indicates that Windows NT version 4 was the best they ever got to. I get that security patches are needed, yet the fact that some users have gone through thousands of patches only to get charge extra now feels more like treason then customer care and that is where they will lose the war and lose a lot.

So when you see subscription, you also need to consider the dark side of Microsoft. You partially see that with: “If you choose to let your subscription expire, the Office software applications enter read-only mode, which means that you can view or print documents, but you can’t create new documents or edit existing documents.” Now we agree that they clearly stated ‘subscription’, yet they cannot give any assurances that it will still be $128 next year, it could be $199, or even $249. I do not know and they shall not tell, just like in Forbes, where we saw ‘News of the monthly fees was quietly announced‘.

When we dig deeper and see: ‘Predicting the success of premium Chromebooks‘, LapTopMag treats us to: “The million-dollar question is whether these new, more expensive Chrome OS laptops can find a foothold in a market dominated by Windows 10 and Mac OS devices. Analysts are bullish about Chromebook’s potential to make a dent in the laptop market share“, which was given to us yesterday. Yet in this, the missing element is that Windows will now come with subscriptions to some and to more down the track, or lose the security of windows, now that picture takes a larger leap and the more expensive Google Pixelbooks (much higher specs then the others mentioned) will suddenly become a very interesting option. One review stated on the Pixelbook: “the Pixelbook is an insanely overpowered machine. And, lest we forget, overpriced“, which might be true, yet the little lower Atlas Chromebook was $439. So yes, the big one might not be for all and let’s face it. A 4K screen is for some overkill. That’s like needing to watch homemade porn in an IMAX theatre. The true need for 4K is gaming and high end photography/film editing, two elements that was never really for the Chromebook. At that point a powerful MacBook or MacBook pro will be essential setting you back $2900-$11400. So, loads of options and variations, at a price mind you. As I see it, the Microsoft market is now close to officially dissolving. There is a whole host of people that cannot live without it, and that is fine. I am officially still happy with my Windows 7, always have been. Yet when I see the future and my non-gaming life, Linux will be a great replacement and when being mobile a Chromebook will allow me to do what I need to do. It is only in spreadsheets that I will miss out a little at time, I acknowledge that too, but in all this there is no comparison with the subscription form and as it comes from my own pocket is see no issues with the full on and complete switch to Google and its apps in the immediate future. I feel close to certain that my loss will minimal at the most. A path that not all will have, I see that too, but when thinking the hundreds of thousands of students that are about to start University, they for the most can make that switch with equal ease and there we see the first crux. It was the setting that Microsoft in a position of strength had for the longest time, enabling students so that they are ready for the workplace changes. They will now grow up with the Chromebooks being able to do what they need and they will transfer that to the workplace too. Giving us that the workplace will be scattered with Chromebooks and with all kinds of SaaS solutions that can connect to the Chromebook too. The Chromebook now becomes some terminal to server apps enabling more and more users towards a cloud server software solution. As these solutions are deployed, more and more niche markets will move in nibbling on the Market share that Microsoft had, diminishing that once great company to a history, to being pushed beyond that towards being forgotten and at some point being a myth, one that is no longer in the game. It is also the first step that IBM now has to bank in on that setting and push for the old mainframe settings, yet they will not call it a mainframe, they will call it the Watson cloud, performing, processing and storing, available data on any Chromebook at the mere completion of a login. It is not all there yet, but SPSS created their Client server edition a decade ago, so as the client becomes slimmer, the Chromebook could easily deal with it and become even more powerful, that is beside the optional dashboard evolutions in the SaaS market, the same could be stated for IBM Cloud and databases. That is the one part that should be embraced by third party designers. As SaaS grows the need to look in Chromebook, Android and IOS solutions will grow exponentially. All this, with the most beautiful of starting signals ever given: ‘Windows 7 New Monthly Charges‘, the one step that Microsoft did not consider in any other direction and with G5 growing in 2021-2023 that push will only increase. If only they had not stuffed up their mobile market to the degree they had (my personal view). I see the Windows Mobile as a security risk, plain and simple. I could be wrong here, but there is too much chaff on Windows and as I cannot see what the wheat is (or if there is any at all), and as Microsoft has been often enough in the ‘quietly announcing‘ stage and that is not a good thing either.

Should you doubt my vision (always a valid consideration), consider that Veolia Environnement S.A. is already on this path. Announced less than two weeks ago we see “So we propose a global migration program to Chromebooks and we propose to give [our employees] a collaborative workplace. “We want to enable new, modern ways of working”“, linked to the article: ‘Veolia to be ‘data centre-less’ within two years‘ (at https://www.itnews.com.au/news/veolia-to-be-data-centre-less-within-two-years-499453), merely one of the first of many to follow. As the SaaS for Chromebooks increases, they will end up with a powerful workforce, more secure data and a better management of resources. Add to this the Google ID-Key solution and the range of secure connections will go up by a lot, diminishing a whole host of security issues (or security patches for that matter). All options available now and have been for a few years now. So when we see the Chromebook market push forward, we should thank Microsoft for enabling exponential growth; it is my personal believe that the absence of a monthly fee would have slowed that process considerably in a whole range of markets.

So thanks Microsoft! You alienated gamers for years, and now we see that you are repeating that same silly path with both starting students and businesses that are trying to grow.

I’ll ask Sundar Pichai to send you a fruit basket, it’s the least I can do (OK, the least I can do is nothing, but that seems so mean).

 

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Trusting Anti-trust cases?

Today will be about Jennifer Rankin and her article ‘Google fined £3.8bn by EU over Android antitrust violations’. First off, it is a good article, she did absolutely nothing wrong (at https://www.theguardian.com/business/2018/jul/18/google-faces-record-multibillion-fine-from-eu-over-android). We get the goods (not all mind you) but a clear picture and that is what I like, a clear picture to work with.

Right off the bat we start with “Google has been hit with a landmark €4.34bn (£3.8bn) fine by the European Union over “serious illegal behaviour” to secure the dominance of its search engine on mobile phones“. Interesting setting as there are Android based phones and IOS (Apple brand X phones). The android systems ALL have full access to Google. As for the search engine, there are two elements. The first the engine for searching itself, which is in android, giving us an open source setting and (at https://searchcode.com/), you can take a look yourself, now you will still need the skills to program, but that is a discussion for another day. The second part is to find stuff, which requires the PageRank. Now we have an issue, because (as the Americans say): ‘that shit is patented!‘ plain and simple. Whilst Microsoft and IBM were belittling Google in 1999 (heard it myself in the UK) Google was working and growing in what is now defined as ‘the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser‘, it took 5 years for them to get serious traction and whilst they grew, the other two were marketing their BS on every level whilst trusting in VP and players who actually did not know any of their shit, people relying on PowerPoint presentations, bullet points and hype expressions. Now we get the first part that matters: “The European commission imposed the record penalty after finding that the US tech firm required smartphone manufacturers to pre-install Google’s search and browser apps on devices using its Android operating system, which is used on 80% of all phones“. This is the first part. You see, there is a merely a partial truth and it is largely incomplete. Any mobile smartphone needs an OS. So we have Apple with IOS, there is or was) Blackberry, Microsoft and Google with Android. The rest was either not willing or eager to play on any serious level. They all had this: ‘it is much better going for larger systems‘. Even the larger players ignored the power of Mobile and Smartphones for too long. That evidence is seen with NBC where we see “In a farewell post on LinkedIn, Microsoft’s former head of Windows, Terry Myerson, explained why Microsoft failed in the smartphone business“, (at https://www.cnbc.com/2018/03/29/why-microsoft-failed-in-phones.html). The quote: “It comes down to two problems: Underestimating Android’s business model, and building on an older technical platform that wasn’t quite ready for the job“. So in two mere dimensions we see the acknowledgment of large corporations set in a place of short sighted expectations whilst using a narrow minded business model. That is apart from the issues that Windows Mobile had, I wanted to add that list of issues, but I calculated that this section would be no less than 6000 words, with the additional issues on Windows 10 mobile adding a serious amount of words to the 6000 words required. Blackberry did not survive the times either. It had a good platform, but ultimately too expensive for most businesses. It is still going on, but not in the same way it was. Blackberry was not flawed, it focused on specific groups and those groups, those who choose Blackberry will love it forever, it merely could not hold up the settings there were, I reckon that the 2008 crash wiped well over 35% of their customer base instantly, a setting that many corporations tend to see as a fatal blow, Blackberry was no exception. So 50% of the ‘larger’ players are already gone, none of it had anything to do with Google, or with the patented parts. So I would love to scrutinise the Danish Margrethe Vestager (without resorting to Denmark and Hamlet). It starts with: “Google has used its Android mobile phone operating system “to cement its dominance as a search engine”, preventing rivals from innovating and competing “and this is illegal under EU antitrust rules”” No! They did not! We see the clear admission from Terry Myerson giving us ‘building on an older technical platform that wasn’t quite ready for the job‘, knowing that already sets one of the two outside of the consideration. I have given the audience evidence again and again on how stupidity rules at Microsoft. The Surface and Xbox platforms are two distinctive places where this is visible. Both have a narrow minded setting, both are short sighted and even the business approach to grow the customer base failed to do its job. Reuters gave us that last year with ‘Microsoft Surface devices fail on reliability: Consumer Reports‘, an overpriced system that cannot even get close to 80% of what Apple could do with its very first iPad in 2011. In addition Reuters gives us: “The non-profit publication surveyed 90,000 tablet and laptop owners and found that an estimated 25 percent of those with Microsoft Surface devices would be presented with “problems by the end of the second year of ownership,” according to a study published on Thursday“, how can any device with a 25% failure issue be in the market in the first place, and it is very connected, as this is the mobile industry, the mobile industry is more than merely a mobile phone, all connected devices that rely on mobile technology (Wi-Fi or cellular) are part of that failure. The Reuters article (at https://www.reuters.com/article/us-microsoft-surface-idUSKBN1AQ1EP) we also get “According to the Consumer Reports survey responses, the Microsoft devices were found to freeze, unexpectedly shut down or have issues with their touchscreens, Beilinson said. Altogether, the reliability issues made Microsoft a statistical outlier compared with other brands. Apple Inc. had the most reliable devices, Beilinson said“, so how many corporations should be considered when they are the outlier in a negative way? #JustAsking

It is time to look at article 101 (antitrust) (at https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:12008E101&from=EN). Here we see:

  1. The following shall be prohibited as incompatible with the internal market: all agreements between undertakings, decisions by associations of undertakings and concerted practices which may affect trade between Member States and which have as their object or effect the prevention, restriction or distortion of competition within the internal market, and in particular those which:
    (a) directly or indirectly fix purchase or selling prices or any other trading conditions; (not charging for a service is a right anyone has)
    (b) limit or control production, markets, technical development, or investment; (impeding your own technical development, intentional or not is merely your own visionary stupidity)
    (c) share markets or sources of supply;
    (d) apply dissimilar conditions to equivalent transactions with other trading parties, thereby placing them at a competitive disadvantage; (nope, the non-patented part of android is open to anyone)
    (e) make the conclusion of contracts subject to acceptance by the other parties of supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of such contracts.

The first issue is that the Page rank which is part of this is patented, so there is already a setting of exclusion. The fact that the others are 10 year late to the party is equally evidence that there is a wrongful conviction here. The setting that they are all scared with the coming of 5G, whilst Apple and Google are the ONLY ONES who will be decently ready, both ending up with a massive market share. We see at this point the third failure of Microsoft. You see, it was not merely the two that Terry Myerson stated at CNBC, the ‘Underestimating Android’s business model‘, as well as the ‘an older technical platform that wasn’t ready for the job‘, it is to some extent the ‘25 percent of those with Microsoft Surface devices‘ failing, they are all connected to overlapping user groups making the damage even larger. The Xbox debacle that showed a bullying setting of ‘always online’ as well as storage shortage issues (a killer in the mobile devices), their bullying setting of pushing people online is equally part of the failure. It was the fourth part that truly took Microsoft out of the race. Google (as I personally see it) looked at roughly 1.7 million university students and looked at where the future was pointing. They saw where the future was heading and they build on that long term view. Just look at the Gmail storage, the YouTube facilitation, and to openness of their business suite apps, just a few examples. Over 3 years I have only two parts where I missed Microsoft Office a little, over 3 years that is nothing. That in a setting where Microsoft went into the ‘greed’ setting it becomes a lot more funny, especially when we see students having to get by a few dollars a day, yet Microsoft has a $199 version for these students, yes it will be cloud, secure (so they say) and update cost free, a subscription service. Google merely states $0, on the cloud. You tell me what students want! The issues are linked, because Microsoft had been actively growing the anti-Microsoft feelings for almost a decade. I understand that Microsoft has a business model and ‘free software’ is an issue for them, they have a right to be like hat. Google understood that the poor students who hardly can keep a budget now, are going to be the executives of tomorrow, those people then are executives now and they all embrace Google (well, most of them anyway). There was no force, there was no (how did that Danish lady put it?) ‘Restriction or distortion of competition within the internal market‘, many went to iPhone and IOS and Google is fine with that. No, the issue is that the other players are confronted with the stupidity of the previous post holders and that is an issue now, it links together.

By not realising the future 15 years ago, the present is close to unobtainable for them. I watched how I saw again and again how some of them went by ‘We are now working on the new technology surpassing the others‘ again and again (and not delivering). You merely need to find the history of ‘SPSS Data entry for Windows‘ and realise that this was an excellent way to lose 6000 businesses, and close to 35,000 users (relabeling it ‘form design software’ was never a solution). Microsoft went in that same direction and now they are close to side lined from the next technology by their own stupidity. No resources, no ‘know-how’ and no vision, yet Google is the big bad wolf here!

This is the underlying story that links it all and some companies are merely indicative, but they overall went the same direction. So where we see ‘preventing rivals from innovating and competing‘, I see that this was not the case, they merely went a greed driven path (OK, I admit, I should say ‘revenue driven path’), whilst actual new technology is all about innovation and never about iteration. Microsoft, after IBM the larger player feeling left out has shown us on several fields that innovation is merely marketing, not actively pursuing issues and with a ‘25% failure issue’ setting in the Surface department, I believe that their flaws are clearly shown. It becomes more of a farce when we see “Vestager added: “The vast majority of users simply take what comes with their device and don’t download competing apps.”“, users want what works; we are not interesting in a $199 fee for apps that they we get for free, ask any student. There are apparently 207 million higher education students globally, ask them! In addition, that mere setting where we see the onus of the user, to not look for more is punishing a company because the users are lazy? Since when can we convict Google for not installing in the second degree, because the user was lazy?

In many situations there are no competing apps, not of any quality that is and when you look in the Google play, we see that the users are allowed to set the tone. I will be the first to agree, that there are issues and that there might have been a case to some extent. Microsoft faced that years ago when it was still in the delusional setting that they had the better browser. Now we see a different picture. Now we are faced with IBM that put everything on Watson (not sure if that was a good idea), but it can facilitate to the larger degree in every direction, including the third parties banking on 5G, IBM is eager to oblige. Microsoft has nowhere to go, they burned down their options and as they screwed up again and again, it has nothing left but to sulk like a little child. Just consider the upcoming Microsoft Surface Go, for people with budgets. Now consider the News we are given: “With a starting price of $469, the Apple iPad (with Wi-Fi connectivity only) is the winner on affordability”, “The consumer/education version is priced at $599 and will run Windows 10 Home in S mode – which only allows apps that are available in the Windows store”, all this, for a system not out yet, and the Australian Financial Review (at https://www.afr.com/technology/mobiles-and-tablets/will-the-surface-go-boldly-where-other-tablets-cannot-20180713-h12n71) gives us: “Why has Microsoft just released a tablet at a time when almost everyone is buying smartphones and almost no one is buying tablets? Sales of tablets such as Apple’s iPad have been in steep decline since 2015, a decline that shows no signs of reversing in the next four or five years, analysts say”, so in that setting another optional failure is introduced. That whilst I saw it coming, just as the short sighted failures that are part what now with giggles is called the ‘most powerful console on the market’ (The Xbox One X), that is the company that is connected to all this.

That part can be found in a few places. In this case I give you the New York Post where (at https://nypost.com/2015/04/15/microsoft-the-big-winner-in-google-antitrust-lawsuit/) we see “While Google CEO Larry Page took his lumps with the suit, Microsoft, very quietly, came out the big winner, sources said. “Microsoft complained a lot,” said a source with direct knowledge of the situation. “Microsoft definitely counselled the [EC], suggesting it made sense to send Google a statement of objections so Google would be forced to produce documents” showing its search-result recipe, another source said”, this was a joke 3 years in the making. I hope that I can turn that joke on these losers as they have diminished consumer trust in their narrow minded way (not to mention short sighted ways).

Even when we turn this in another direction through the Register two month ago (at https://www.theregister.co.uk/2018/05/21/antitrust_google_us_government/), where we see ‘On 20th anniversary of Microsoft antitrust, US Treasury Sec calls for Google monopoly probe‘, I am not arguing how right or wrong it is. I am merely pointing out that Google went in a direction that was long term, whilst all the others went into the short term path that was demanded from their board of directors, who for the most could not read a spreadsheet properly because the bullet points were missing (their optional opposition to the NRA perhaps?). That was the setting and those with vision are dumbfounded and they got hurt through the inadequacy of stupid people.

So the Danish party was already active then. What is an issue is Jeremy Stoppelman, he had vision with Yelp, even as he did not understand certain markets (miscalculated is a better word), he had faith in his product, which I applaud. it worked for a while, yet I see that bad choices (unfortunate choices is a better setting) impacted it all, so even as Yelp failed to meet expectations, if it survives and gets 5G traction, it will be ahead of others a decent amount, it turned down Google who wanted them when the going was good and he would have had a strong place if he had taken that part, but it was his decision and I applaud him for it. Yelp and Turnstyle Analytics would have an optional strong 5G setting if it had kept international operations and grow the data the way they had, it will not be easy now for them, but I digress. With: “Mnuchin’s comments on Google came after a special 60 Minutes episode that focused in part on the company and its effective search monopoly. That segment was notable for the inclusion of two people: EU competition commissioner Margrethe Vestager and Yelp founder Jeremy Stoppelman“, yet all parties have their ‘its effective search monopoly‘, what they are not telling us is that they had a vision that everyone would come with a future need and they got Stanford University to create the algorithm that got patented. All the other players remained dumb to the future. And then we get the one gem I expected: “Also, the EU announced it was launching a probe of Google’s Android operating system to see if its agreements with cellular phone makers was hurting rivals. While Microsoft likely does not care much about search preference, “the investigation throws sand in the gears of Google’s innovation,” the former FTC official said“, so there it is ‘agreements with cellular phone makers was hurting rivals‘, phone makers had options, Apple had its own system and there are NO non-Apple IOS phones. Interesting that this does not make that cut is it? An open system was offered and the alternative Microsoft (rejected because it was not up to the job), Blackberry (is only after the collapse that it became an option to others), we see that Google has an open option, yet they are the boogeymen. So we get two elements, a partially failed entrepreneur (only in part) and a limelight seeking politician. The power of the google Appeal is found in a simple statement: “Her staff ran through over a billion Google searches and found that Google was knowingly manipulating its search algorithms to promote its own products and push competitors far down the ranking“, that evidence must be shown in court and get scrutinised! You see, the timeline for a billion searches can only partially be automated and those results can be used by Google as evidence against Margrethe Vestager as well. The evidence of ‘manipulating its search algorithms‘ will be equally a discussion point putting EVERY intern and assistant of Margrethe Vestager in the witness box, no exception. A setting that I personally see as the EC has close to no chance of winning. Even as I saw the algorithm in my University classes for an assignment, I am decently certain that I did not see the whole 100% of all elements of the algorithm, one element out of place and that is as I (again: personally) see it the crushing of the EC case, the appeal will be won by Google.

The fact that Microsoft was part of this in several ways from 2015 onwards and likely before that is more than enough for me to consider the premise that trusting antitrust is not always a good thing. I do agree that antitrust should exist, yet it should be clear that this is not a handle for the narrow minded, the short sighted, the greedy and the stupid to use because they could not get their shit together. They should reread Chapter 11 of their favourite pornographic work, whether that text comes in 50 shades of mixing several combinations of white and black. A colourless equation in a setting where colour was the only part that the global users demanded, listening to them would have been a first requirement. It is the setting, which gets me to the final image.

An interesting to set the stage, because if Microsoft was a marketing firm, they would be reduced to merely being a spammer, look at the first screen of your Xbox One (X optional) for that part, also all the parts people have to go through in Windows 10 (https://www.windowscentral.com/how-remove-advertising-windows-10), so in the end, the advisors have their own games to play (quite literally at some point). The Independent was kind enough to give us this with: “In the meantime, we probably ought to do our bit to help her by making a little more use of Google’s rivals, such as Microsoft’s Bing, which is a perfectly serviceable search engine“, it is seen at (https://www.independent.co.uk/news/business/comment/google-eu-fine-margrethe-vestager-android-search-microsoft-bing-silicon-valley-mobile-phones-a8453486.html)

Just ‘Bing’ “UK Law firms”, to get a UK law firm and immediately I see 10 law firms (page top view), 50% Australian ones (3 of those advertised), so if Bing cannot give me what I am looking for, why should I even consider them? With the term “Dutch Lawyers” I get 25% fulfilling the search. I can go on for a while, but I think the case of the doubt regarding ‘a perfectly serviceable search engine’ and the case on how it isn’t one has been made. I did not need to go far. Oh, and if you do have a sense of humour, try “Microsoft guilty” (with brackets), to see Bing give you “We didn’t find any results for “Microsoft guilty””, whilst Chrome giving us an immediate 8 results, with the quotes on these links. So when it comes to censoring (or is that just their flawed algorithm), we can soon see that there is an optional setting where Margrethe Vestager could be seen as a tool for Microsoft (as they might have been ‘searching’ for optional solutions), it might not be a fair setting, yet the entirety of the Antitrust case is seen by me in that way. Microsoft and a few others need time to catch up, being stupid merely gets you at the back of the line (which is where all future opportunities are lost), they need time and they are using the EC to try to catch up. My sense of giggling will be found the moment the appeal is won by Google; we are likely to see a tsunami of ‘carefully phrased denials from European political players trying to avoid the limelight’.

Oh, and whilst we are at it, when we see ‘placing them at a competitive disadvantage‘, that in light of Huawei surpassing Apple (source: the Verge). With: “Huawei has surpassed Apple as the world’s second largest smartphone brand. Sales have overtaken Apple for the first time”, Margrethe Vestager will call it ‘proving her point’, yet the truth is that Huawei went for the affordable option, a side Apple has not considered in decades, whilst in addition, the decline of Samsung and the growth of Huawei reinforces that it was about affordability for the longest of times, those losing market shares are their own worst enemy, because the wrong people are setting the price, I added enough evidence of that for the longest of times. This all in a setting where we see that even as Huawei realises that Europe is the key, the others are isolating themselves even more. Soon enough it will no longer be about Google and Android, it will become on non-American mobile players gaining the upper hand  over all the others, I wonder what anti-trust case will be filed at that point.

#PriceDiscriminationAnyone?

 

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The E3 end is nigh

Yes, we are 24 hours away from the end, the end of the 2018 E3. Now it is time to see how the chances of my earlier predictions are. The biggest player involved is Nintendo. From the very beginning two years ago at that E3, we were shown something new and it was clear that Nintendo had a winner. That one presentation gave us the goods. No matter how we all sliced it, we were not ready for the tsunami of acceptance from players on a global level. I think that not even the big bosses of Nintendo had a clue just what kind of winner they had. So as we saw how sales records got crushed, I saw the issue and the nightmare that Microsoft faced. The most powerful console in the world would be surpassed by the weakest one. My lifetime view of fun over hype got proven correctly against a console with a few hundred million dollars in development. Now we see how far the 26 titles are coming. Nintendo started with giving us the party and group games, all focussed on having fun, as well as a linked new Pokémon games where the game can link to your Pokémon Go mobile games and get across the Pokémon’s caught, it is a game changer. We also saw a game that allows 4v4 multiplayer, so as we are seeing on the more and more Switch abilities, we are shown a path where Nintendo will increase its sales in the near future by a fair bit and of course the free Bethesda games were announced, as well as Wolfenstein 2, Fortnite (another free games), Battle Royale (out now) and a lot more to come some from new developers, some well treasured games from the Nintendo past. So the second issue I expected is actually becoming a reality, Sony will need to up its game. Nintendo will not overtake them, but it will be able to narrow the gap and as the family fun label is very clearly shown, Sony will without a doubt lose some expected revenue towards Nintendo. So instead of people buying 5 PS4 games until the end of the year, they end up selling 4 and Nintendo gets the 5th, which implies a 20% lessened revenue. The fact that the Amazon top 10 included 90% Nintendo Switch games is merely one piece of evidence. Just as we accept that every Xbox lover will get Forza Horizon 4, the Nintendo Switch will have the same with Super Smash bros. As we were shown ‘everyone is here‘, we are looking at every fighter in Super Smash bros history is in the game, so as you start with 10 characters, you will unlock the hundred plus fighters over the course of the game, and it is not done in a dull way. Each character with personalised attacks, and there is no substitute for Snake sneaking up to Pac-man and Kirby. If only Snake knew the deadly opponents he would face here. If there are parents that want to be the cool parents, you better pre-order this game today, because it will definitely be sold out on day one. Oh, and I almost forgot to mention the massive amount of stages to fight in, controller options as well as amiibo compatibility, this game releases December 7th, too late for Saint Nicholas and Thanksgiving, but in time for Santa Clause (pun intended).

This all before you realise that this is a four player battle arena, so the challenge and the hard-core fun is not going to stop any day soon. So Nintendo brought the goods and then some! So even as this is merely one game, it is the one too many were waiting for. Yet it is not the end of the innovations that Nintendo brings. Free Fortnite was a lovely surprise for everyone, yet the addition is that “you can use any standard 3.5 mm headset for online voice chat, which is a feature that no other game offers on the system“, online chat in a team battle is pretty much a dealmaker, so the Nintendo will be for many the system of choice, especially when they are travelling. It seems that from now on, no road trip will be complete without the Nintendo Switch. Yet, Nintendo left us hanging with too little on the 26 games announced, in addition, there were expectations on the new Pokémon game, but that stayed absent, it is not a deal breaker and perhaps they want to wait for the Pikachu and Evee games to have their time in the limelight, it makes marketing sense, yet at times the E3 is not always about making sense. It is the one part that only Phil Spencer and Todd Howard really got right at the E3. In addition we see the upcoming Starlink, a new Ubisoft game that will be an absolute blockbuster. I can tell you about it, but the Verge will do it better (at https://www.theverge.com/2018/6/11/17449232/starlink-ubisoft-preview-ps4-xbox-switch-e3-2018). Here we see “Starlink: Battle for Atlas takes place in a large sci-fi universe, which spans seven explorable planets that you can seamlessly travel between. Each world has its own wildlife and ecosystem, and there are different factions battling among themselves, vying for control“, a kid friendly mix of Star Wars and No Mans Sky. So as we make a balance on the games, it is clear that Nintendo has the gaming goods that equal what PS4 and Xbox One has, yet all these titles are kid friendly and family founded. It might not seem like much, but it is. You see, there is more and more noise from parents regarding ‘game addiction‘, yet more often they worry about the environment they are in. I am not sure whether it actually is, but the perception is there. So as we see the clarity of the family friendly setting that Nintendo has evangelised for the longest of times, parents feel safe with a brand like Nintendo and that will sell, especially as some kids have exhausted their bandwidth on mobiles before 50% of the month is gone, so the math is exceedingly simple that the Nintendo Switch offers a break even point within 6 months, that too is a selling point, and the absence of bloodshed and violence in Nintendo games makes the consideration for parents a lot easier. These two elements will drive Nintendo sales as well, and now with the upcoming games this year alone, seeing a $375 solution that has all the assuring sides that other consoles do not offer (from a parents point of view) implies a stronger growth option for Nintendo. I personally think that the setting of others is not wrong, but comes at a price. Battlefield 5 feels like it is about overwhelming the player with chaos, the Division 2 is about engaging and the Switch games are about fun. I believe that all three are valid paths, but the Nintendo one is too hard to resist. You see, we all want to engage like in the division, enter the overwhelming chaos of Battlefield 5, yet we are often in the mindset that we just want to have some fun. That path is becoming more enticing to many players and they feel like that a lot more often than before. These players will most likely all have a Nintendo Switch on the side, sooner rather than later. This is what makes the Nintendo the stronger player for now and as the engaging levels of Nintendo remains, that interest curve is the Switch will keep on growing. If there are 20 million Switch players out there today, than the chance of 5 million wanting to get Super Smash Brothers is merely a low conservative estimate. That implies an additional quarter of a billion in revenue before the end of 2018. That is nothing to be sneered at and that is also the clear signal from Sony to up their game, because that many gamers will merely increase the sales curve of the Nintendo Switch soon enough. It does not stop there. Business Insider (at https://www.businessinsider.com.au/best-buy-listing-hulu-netflix-streaming-nintendo-switch-2018-6), several sources are now on the setting that Netflix and YouTube are heading to the Nintendo Switch as well. It changes the game as the overwhelming amount of apps and free games tend to drive sales as well. Consider Fortnite and Fallout Shelter being free games. Now add Netflix and YouTube and this console is becoming nothing short of irresistible. Nintendo played their cards right and that impact will both Sony and Microsoft, there is no denying it. Nintendo got its homerun and we will see lot more Nintendo Switch systems in almost every corner of our lives, it is utterly unavoidable.

We have one more day of E3 and of course the many deals that all the players are offering during this week. Microsoft has been reducing prices by a lot, so did Sony and some stores are giving up to 75% discount on some titles. So this is a great week to get the 1-2 titles you never wanted to pay full price for. As the E3 ends, we will all await the games we want the most to be released yesterday. For me personally it will be Fallout 76, yet there is a whole range of games that would love to play and Nintendo made the desire for the Switch only greater. So even as the Express leaned on speculation with ‘so expect to see Splinter Cell make an appearance with a brand new gameplay trailer during E3‘ and disappointed its readers by being wrong. They in the end all missed the Elder Scrolls 6 teaser and that is why the E3 is an event not to miss and hypes should be avoided as much as possible. What was a much larger surprise is the amount of effort and push that both Ubisoft and Bethesda gave towards the Nintendo Switch. EA was there, but they were expected, a free Fallout Shelter and Ubisoft with Trials Rising and Starlink were not on everybody’s mind and that is changing perception as well. You merely have to watch the hilarious insanity and consider not playing this game. You will most likely fail. Watch this (at https://www.youtube.com/watch?v=QyBsT7a8JZg) and decide for yourself. You can die 1000 deaths and still want more, merely to finish the trial. Redlynx is taking death defying tests to a whole new laughing level.

So whatever system you lean to, whatever game you go through, make sure you have fun doing it. As to the fun in gaming, you merely have to see Devolver Digital (a https://www.youtube.com/watch?v=_4ytFiRVMwg) to see how serious ‘fun‘ should be taken at times.

Have a great day!

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