Tag Archives: Azure

Overpricing or Segregation?

What is enough in a PC? That is the question many have asked in the past. Some state that for gaming you need the max hardware possible; for those using a word processor, a spreadsheet, email and browse the internet, the minimum often suffices.

I have been in the middle of that equation for a long time; I was for well over a decade in the high end of it, as gaming was my life. Yet, the realisation became more and more that high end gaming is a game for those with high paying jobs was a reality we all had to face. Now we see the NVIDIA GeForce GTX Titan Xp 12GB GDDR5X Video Card at $1950, whilst we can do 4K gaming and that one card is a 4K 65″ TV with either the Xbox X or the PS4 pro. Now consider that this is merely the graphics card and that the high end PC requires an additional $2K that is where the PC with 4K gaming requires 4 thousand dollars. It is a little stretch, because you can get there with a little less, but then also the less requires the hardware to be replaced quicker. So I moved to console gaming and I never regretted it. We all agree that I have lost out, but I can live with that. I can truly enjoy gaming without the price. So in this situation, can someone explain to me how the new iMac Pro will cost you in its maximum setting $20,743? Is there any justification to need such an overpowered device? I reckon that those into professional video editing might need it, but when we consider those 43 people in Australia (on that high level) who else does it benefit?

In comparison, a maximised Mac Pro costs you $11,617, so it is almost 50% cheaper. Now the comparison is not fair because the iMac Pro has an optional 4TB SSD drive, and that is not a cheap item, but the issue is that the overpowering of hardware might seem cool and nice, but let’s be fair, when we compare this through MS Word, we see the issue. The bulk of all people will never use more than 20% of that text editor, which is a reality we face yet at $200 we do not care, take the price a hundred fold, with $20,000 in the balance it adds up and even as MS Word has one version the computers do have options, and a lesser option is available, in this, that new iMac Pro is in minimum configuration $7K and at twice the price of a 4K gaming machine, with no real option for gaming, is that not a system that is over the top?

Now, some might think it is, some will state it is not and it is really in the eyes of the beholder. Yet in this day and age, when we have been thrusted into a stage where mobiles and most computer environments are set to a 2-4 year stage at best, how should we see the iMac pro? In addition, where the base model of the pro is 100% more expensive than the upgraded iMac 27″, is there a level of disjointed presentation?

Well, some do not think in that way and they are right to see it as such. One source (ZDNet) gives us: “The iMac Pro is aimed at professionals working with video (a lot of video), those into VR, 3D modeling, simulations, animation, audio engineers and such“, a view I wholeheartedly agree with, yet that view and that image has not been given when we see the marketing, the Apple site and even the apple stores. Now, first off, the apple stores have not been misleading, most have kept to some strict version of ‘party line’ and that is not a wrong stance. Also the view that ZDNet gives us at the end is spot on. With “It’s Mac for the 1 percent of Mac users, not the 99 percent. For the 99 percent, yes, the iMac Pro is overpriced and just throwing away money, but for the 1 percent who need the sort of power that a system like that can generate, it’s very reasonably priced” and that is where we see the issue, Mac is now segregating the markets trying to get the elite back into the Mac fold. Their timing is impeccable. Microsoft made a mess of things and with the gaming industry in the chaotic view of hardware the PC industry has become a mess. It moved towards the gamers who now represent $100 billion plus already we see that others went on the games routine whilst to some extent ignoring the high end graphical industry. It is something that I have heard a few times and to be honest, I ignored it. I grew there whilst being completely aware of all the hardware, which was 15-25 years ago. The graphical hardware market grew close to 1000%, so when I needed to dig into the PC hardware for another reason, I was amazed just how much there was and how affordable some stuff was, but in the highest gaming tier, the one tier where the gamer and high end video editing need overlaps, we see a lag, because selling to 99 gamers and one video editor means that most will not give a toss about the one video editor. Most will know what they need, but that market is not well managed. Issues like video drivers and Photoshop CC 2017 against Windows 10 are just a few of the dozens upon dozens of issues that seems to plague these users. Important is that this is not just some Adobe issue; it seems that the issues are still in a stage of flux. With “Microsoft warned that the April 2017 security update package has a known issue that could affect users’ computers and which the company is seeking to fix” a few months ago, we are starting to see more and more that Windows forgot that its core was not merely the gamer, it was an elite user group that it had slowly snagged away from Apple and now Apple is striking back in the best way possible, by giving them that niche again, by pushing these people with money away, they might soon see that the cutting edge Azure targets for high end graphic applications become a pool of enjoyment for the core Microsoft Office users. A market that they are targeting just as Apple gets its ducks in a row and snatches that population away from them.

That is indeed a clever move, because that was the market that made Apple great in the first place. So as we read on how Azure is aiming for the ArcGIS Pro population, we see that Apple has them outgunned and outclassed and not by a small amount either. Here the iMac Pro could be the difference between real time prototyping and anticipated results awaiting aggregation. That would instantly make the difference between a shoddy $5K-$8K gaming system used for data and the iMac Pro at $20K that can crunch data like a famished piranha, you can wait and watch those results become reality before you finish your first coffee.

In addition, as soon as Apple makes the second step we will see them getting a decent chunk out of the Business Intelligence, forecasting and even the Enterprise sized dash boarding market, because with 18 cores, you can do it all at the same time. This is not the first, not the second and not even the third case where Microsoft dropped the ball. They went wide, and forgot about the core business needs (or so you would think). Yet, the question remains how many can or are willing to pay the $20K question, even as we know that there are options in the $8K and $13K setting in that same device, because there is room for change between 8 and 18 cores. It seems that for a lot the system is overpriced, we can all agree on that, but for those who are in the segregated markets, it is not about a new player, it is more that the windows driven PC market, they just lost a massively sized niche, it is the price we pay for catering to the largest denominator, the question then becomes: ‘Can Microsoft and will it hit back?

Time will tell, what is the case is that the waiting is over and 2018 could potentially see a massive shift of high end users towards Apple, a change we have not seen for the longest of times, I wish them well, because in the end many average users will benefit from such a shift as well, because in confusion there is profit and Microsoft is optionally becoming one of the larger confused places in 2018.

So why should I care?

Apple started something that will soon be copied by A-brands like ASUS. It will remain a PC, but they now see that the high end users they do have, they want to keep it. This makes it almost exactly 20 years after I learned this lesson the hard way. There was a Dutch sales shop who had a special deal, the deal was the Apple Performa, maxed (as far as that was possible) for almost $2750, I was happy as hell. My apple (My first 100% owned by my own self) and I had a great time. I never regretted buying it, but there was a snatch, 3 months later that same shop had the Power-Mac on special, the difference was well over 300%, the difference $1000 (a lot in those days), but still 300% more power and new software that would no longer support the Performa system and older models, a system outdated before the warranty ran out. We are about to see a similar shift. We know multi-core systems, they have been around for a while, yet the shift is larger, so as we see new technologies, new solutions pushed on us whilst the actual current solutions as still broken to some extent, we will be pushed into a choice, will we follow the core or fall behind? Even as we see the marketing babble now on how it is upper tier, merely for the 1% and we feel to be in agreement (for now) we see a first wave of segregation. As the followers will emphasise on the high end computers, we will see a new wave of segregation.

And? So what? I do not want to pay too much!

This is the valid response for many players, for many users, they do not have the needs IT people have, many merely see the need they have now and that is not wrong, not in this life as the economy is not coming back the way it needs to be. Yet two elements are taking over, the first is Microsoft, we can’t get around them for the most and as e-commerce and corporate industry is moving, shows to be both their option and their flaw. As we see more push where 90% of the Fortune 500 is now stated to be on the Microsoft cloud, we see the need for multi-core systems more and more. Even as some might remember the quote form early 2017 “Find out why it’s the most complete #cloud solution“, the rest is only now catching on that the Azure cloud is dangerous in several ways. Chip Childers, the fearless leader of the Cloud Foundry Foundation gives us “We are shifting to a “cloud-first” world more and more. Even with private data centres, the use of cloud technologies is changing how we think about infrastructure, application platforms and software development“, yet the danger is also there yet not mentioned. This danger is slowly pushed onto us through the change that the US gave yesterday. As Net Neutrality is being abolished, there is a real danger that certain blocks could grow on a global scale. So as we see trillions in market value shift, how long until other players will set up barriers and set minimum business needs and cater to them above all others?

Core Cloud Solutions become a danger, because it forces the contemplation that it is no longer about bandwidth and strength of your internet connection, the high end of business is moving back to the Mainframe standards that existed strongly before the 90’s started. It will be about CPU Time Used. So at that point it is not about the amount of data, but the reception of CPU channels, as such the user with a multi core system will have a massive advantage, and the rest is segregated back towards second level, decreased options. It does not change consumer use of places like Netflix, but when you require the power of your value to be in Azure, the multicore systems are the key to enable you and disable connection huggers and non-revenue connected users, consumers at a price for limited access.

This is the future we push for; it is not created by or instigated by Apple. It merely sees what will be needed in 4 years when 5G is the foundation of our lives. I saw part of this as I designed part of a solution that will solve the NHS issues in the UK, the Netherlands, Sweden and Germany, but I was slow to see that the lesson I was handed the hard way in 1997 is also around the corner. As Netflix and others (Google in part) is regressing towards the mean in some of their services and options that they will offer the global audience at large. The outliers (Google, Amazon, IBM, Microsoft and SAP) will soon be facilitators to the Expression Dataset of the next model of usage that comes. There will be a shift and it will go on until 2022, as 5G will enable some players like NTT Data and Tata Communications to get an elevated seat, perhaps even a seat at that very table.

They will decide over the coming years that there is a shift and as people decide the level of access that they are getting they will soon learn that they are not merely deciding for themselves, because the earlier their children get full access, the more options they will get beyond their tertiary education. Soon we will learn that access is almost everything, but we will not learn that lesson the way we thought we would. Even I have no idea how this will play out, but such a shift beyond the iteration IT world we see now is exciting beyond belief. I hope I will end up being part of that world, I have been part of the IT/BI Industry since 1980 and I am about to see a new universe of skills unfold before my very eyes. I wonder how far I am able to get into that part, because these players will all need facilitation of services and most of them have been commission driven for too long, meaning that they are already falling behind.

What a world we are about to need to live in!



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Approaching death of Scorpio

Do you remember the day when gamers were all looking forward towards the initial presentation of the Xbox One? Perhaps you do, perhaps not, what became the issue is that the person, who disappeared soon thereafter was talking about mandatory online presence, news of no longer getting second hand games also came to light and the gamers shouted in outrage. The changes Microsoft had to make were not small, the business managers of Microsoft at that point actually got scared and the consequence was that Sony became the undebated ruler of the next generation console.

Sony made a few errors, but they were small and some have been rectified. For the Xbox One it is an entirely different matter. They have gone to some extent from bad to worse and there are decent indicators that Scorpio will continue on that downward spiral.

The article in the Guardian (at https://www.theguardian.com/technology/2017/apr/27/project-scorpio-xbox-chief-microsoft-plans-console) gives some highlights, especially on the speculation of native 4K gaming, yet in other uncertain terms other elements are not addressed.

Since the Xbox 360 the gamers lost the ability to play offline, with the option to keep their achievements. Now there is a cumbersome need to change settings. Sony had the same issue, but has rectified this, although the gamer needs to click two additional times, offline achievements can be viewed. Microsoft has been unwilling to reset to the Xbox 360 options in that regard. More important, the issue seen only a few months ago shows that Microsoft without consent has been uploading massive chunks of data into their Azure cloud. Within one week I lost 50% of my monthly bandwidth allowance ($60 damage). The press has not looked at this at all, the press remains silent on non-consensual uploads and the Microsoft helpdesk plainly blamed my ISP for this (what a load of rubbish). In that frame, my less diplomatic view would be that Microsoft has become a data lady of ill repute.

The fact that Microsoft remains silent on storage is equally a failure. They should have figured out that some gamers have much higher needs and we should agree that this is not for everyone, the option that gamers would want to get a larger hard-drive from day one (even if they have to personally upgrade like it is the case with the PS3/PS4), the fact that Microsoft remains pushy towards clouds and mineable data is a large issue, especially as this constitutes backwater thinking on the part of the developer. Lessons that Microsoft could have seen and learned from Sony 5 years ago, and with 4K gaming, you better believe these patches will continue to grow into several gigabytes per game. In comparison, I have as per this morning 4 patches waiting requiring 29GB storage, do you think that will get less on 4K? You only need to look at a few Ubisoft games (specifically the size of their patches) to realise that the storage requirement will grow faster and faster. A 2TB drive will not satisfy the need of the gamer, let alone a 1TB drive. Microsoft as ben aiming for data control too soon and to stringently, an error that could be the death of Scorpio, in that regard Death on Release date is not that far fetched at present.

In addition, we read that Phil Spencer makes the biggest blooper of all. The quote: “it may be possible for some teams to add extra gameplay content only accessible to Scorpio owners”. So those who recently bought an Xbox One or Xbox One S will face a system renewal within a year. So not only is he resetting gamer needs, he is basically downgrading the current generation console from a gamers point of view, because gamers want 100% of the game they play, not some restriction. In this he gives extra ammunition to Sony, so he might get a nice Christmas hamper from Kaz Hirai himself.

In all this the article is a good read, not just for fans of the Microsoft console, but more or the competitors (read: Sony) for the elements that have not been raised or discussed. The fact that the console OS requires more than half a dozen upgrades and improvement, just to get back to the decent levels of the Xbox 360 is one issue, the idea that we might see a mandatory push to Azure is also a danger that Phil needs to put to rest real quick, because a large group of gamers are not in places where unlimited bandwidth is an option, and that is in the better locations. When Microsoft learns the hard way that 7 US states and chunks of Japan and Europe wont facilitate those data needs, they will need to adjust their scope again and again. This whilst the gamers get to suffer limitations and outages for a console that will be pricey to say the least.

All issues that have been known in advance if those at the top had done their homework. Now, we should realize that the console will not be here for some time to come, but at this point, if the hardware specs are not upgraded (like the laughable 1TB drive), getting enough consoles sold by the end of the year will be a stretch and I reckon that within 4 months the gamers will face limitations they have never experienced before, which will push the console down in sales faster and harder. All elements that could have been avoided 2 years before launch. When we consider that the better games will require 50GB-100GB of data space, the idea that a 1TB drive with an operating system would only have space for 5-8 games could be the most laughable part yet. In that regard, those who love their RPG games (Witcher 3, Fallout, Skyrim) could see a special marketing deal of the Scorpio console with 5 games because that is all the console has space for. I agree that this is me being mean, but Microsoft has been warned by gamers more than once. The fact that we have enough evidence that they will not learn or listen is a mere consideration to drop the Scorpio from your wish list until such time comes that they clearly clean up their act and please their customers, not the need of others business groups to keep certain power users on a monitored online presence. This is how I see it, and this is what you need to consider before you waste too many of your hard earned coins on an announced console that comes with too many limitations even before the system ships on day one.

Oh, and the news (at https://www.theguardian.com/technology/2017/apr/27/xbox-chief-netflix-video-games-episodes-subscription-downloads-phil-spencer),  how much bandwith and storage will that require? Not to mention upgraded Netflix on 4K, that poor 1TB storage system will unlikely make it past the second month. Yes, Scorpio might sound revolutionary, but not for the gamer.

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Alphabet Soup

I have been away for a little while. I delivered my final paper on Friday after a 34 hour stretch, mainly because I have the unequaled ability to doubt my own work any given moment. This is weird, because when it comes to data and data systems, I can see through the fog of implied BS in ways most cannot fathom. In that same way, I am now seeing a weird transition by Microsoft that has the ability to endanger its own customer base, which might be a new low in their list of achievements. After a day of attempted rest whilst I faced 44 degrees (summer in Sydney), the Guardian treats me (at https://www.theguardian.com/technology/2017/feb/03/skills-shortage-harming-uks-ability-to-protect-itself-from-cyber-attacks). There is something either incomplete or not matching here. The article by ‘Rajeev Syal and agencies’ is actually quite good, it gives us “the role of the Cabinet Office, which is responsible for coordinating information protection across government, remains unclear“, which is in one way awesome because of the admitted issue, a little less so when you consider that his has been going on for over 6 years. You see, those people still got paid, and the admission of non-clarity for that amount of time should validate a few additional questions to those occupying postal code SW1A 2AS. So, when you are in front of that Downing Street fence, which separates the Prime Minister from the common riff raff, it will be the building on the right! One of the interesting quotes is: “The threat of cybercrime is ever-growing, yet evidence shows Britain ranks below Brazil, South Africa and China in keeping phones and laptops secure. In this context it should concern us all that the government is struggling to ensure its security profession has the skills it needs.

I would add to that is the fact that those nations tend to hold employees accountable for cyber losses, which might not be fair but it is apparently wildly effective. In the cyber industry a decent dose of paranoia tends to keep people cautious and on their toes, which does allow to explain the situation the Commonwealth at large finds itself in, not just the UK. One of the gems in the article was “The report said the Cabinet Office’s ability to make informed decisions about security is “undermined by inconsistent and chaotic processes for recording personal data breaches”“, that is just one factor. The fact that Microsoft has been uploading gigabytes of data (per person) from gaming consoles, without consent and whilst Microsoft is in denial blaming the ISP for this event, the question the press at large has not considered asking Microsoft. Why do you need 6 GB of data from a console playing a single player game? There is no way that this is about ‘enhancing‘ the experience.


This is about collecting data and in addition, there is no divulging on what exactly is being uploaded, the fact that it is done without consent is another matter and there is no record on the system. If one victim had not shown me the $60 additional fee he got for 2 weeks of unknown uploading, I would not have believed it. The fact is that this person had mobile broadband was a kink in the attempt to keep the uploads unnoticed is one that Microsoft had not considered and as such we need to consider that an Xbox User needs to realise he is facing an estimated $1400 a year in additional fees upload fees, how affordable is that console now?

So is this about money, about data or about privacy? The issue is that worldwide 15 million were sold by November 2015, whilst the US has roughly 8.5 million of them. So a sizeable chunk of the 6.5 million outstanding consoles are in the UK and whilst Microsoft is not revealing the sales numbers, likely as the humiliation against the PS4 sales is too great, we also need to wonder in light of the upcoming Scorpio (the Xbox One plus plus) edition, the light of so much uploads without consent is an issue, because in the first the people did not get a choice and the second is that there is no way to tell what was uploaded, how much privacy information. In that light, we need to look at not just what is done, but what actions need to be made against these large corporations and I am willing to bet the house that these ‘inconsistent and chaotic processes for recording personal data breaches‘ involve groups giving protection to Microsoft to some degree creating chaos. In addition, I wonder if GCHQ is aware on what Microsoft is pushing into its Azure cloud via Windows 10, what level of privacy breaches is Microsoft involved in?

That is part of all the issues because there is no issue with skill shortage, especially when cybercrimes cannot be properly monitored as everything is in a cloud environment, a US driven cloud environment I might add. Before those in Whitehall start to snicker on the premise of gaming, perhaps those are reminded that as we see in Newzoo (at https://newzoo.com/insights/articles/global-games-market-reaches-99-6-billion-2016-mobile-generating-37/), the gaming industry is a $100 billion plus field and the UK has shown its teeth in this field for the longest of times.


Yet the makers are now creating an unfair advantage (and without consent) on mineable data allowing US companies to take the highest road at the least cost. In all this they have the ability of selling spiked lemons, impeding the industry outside of the AAA American companies’ even further. That is all before we see the dangers of cloud intrusions and the damage organised crime can inflict. And any of those people claiming that this cannot happen, I would advise those people to take a look at the Sony track record of getting hacked. There are too many unknowns, but the fact that a lot of this is done without consent is perhaps the most damaging one and so far, it seems that skills shortage in the UK is not even the most debilitating one. When you consider this quote: “The government ignored its own advice by failing to carry out a business case for government security classifications system, which was meant to deliver £110- to £150m-a-year in benefits, MPs said“, a quote that is not in question perse, yet the fact that the games industry surpassed $100 billion, in this the UK could stand to corner up to $30 billion, I am decently certain that ‘£110- to £150m-a-year in benefits‘ won’t be getting close to covering it any day soon.

The losses and the growing loss of industries in several sectors are leaving the UK with a diminishing amount of options in an industry that will the first and almost the only one growing its production, manufacturing and development base. All items that would have the effect of spicing the coffers of her majesties treasury by a fair bit, that is of course not the bottom line, but it is the icing on the cake and those who had to live by ‘let them eat cake‘ have been doing so without any icing for nearly a decade. And that is all before Google has decided on the next step that could bring them an additional 6-13 billion (13 billion would be most advantageous forecasted model), a jump that will affect software and hardware evolutions in a few ways for the next decade as 5G gets a hold of these new devices and opens the field for even more devices and concept solution. A change few had seen coming and less of them thought the change was realistic, some hold that opinion even today, it’s a sad world, I know!

In that atmosphere the Cabinet office and MP’s are deliberating on Cyber needs and skills whilst their train is already 3 stops delayed and they have no idea what is awaiting two stops ahead, meaning they are already one train stop behind and that is just delay through inaction. So as we are looking at the last part given, where we see: “A National Cyber Security Centre spokesman said: “The government has been clear that the newly formed NCSC is the UK’s definitive authority on cyber security. In the four months since becoming operational, the NCSC has transformed how the UK deals with cyber security by offering incident management capabilities, fostering technical innovation to help prevent attacks and providing real-time cyber threat information to 3,000 organisations from over 20 different industries”“, yet in that, where is the turnaround? You see, as we see linked to all this: “New generation of ethical hackers aims to impress recruiters“, we see: “Defence experts have long warned of the growing menace of cyber-crime and now they have good reason to believe the threat is being given priority treatment“, yet we do not see: “Last year’s Cyber Security Challenge was fairly fanciful. It involved a bio-hazard attack and a threat against a minor royal. This year, the challenge is more grounded in reality. The contestants are asked to find evidence of large corporations gaining an increased advantage by uploading personal data without consent for advantageous data mining“, that no less a threat and it seems that government parties on a global scale are actively avoiding this. You see, we agree that organised crime and batches of exploiting hackers must be stopped, yet for the longest time, the party’s involved are ignoring the ‘legal‘ crimes and how it is shifting the balance of cyber power. slowly but certainly towards the 5 big players leaving the field barren for nearly all other innovative corporation hoping to grow into that field and as the field is limited to 5 players we will lose out on actual innovation and we are left with the iterative field we have had for slightly too long. By the way, this goes far beyond games, this field is now intersecting a very different field. Consider the paper ‘Big Data Framework for Analyzing Patents to Support Strategic R&D Planning‘, by Wonchul Seo, Namhyoung Kim and Sungchul Choi. In this paper they set in the abstract “In this paper, we propose a big data framework to process and analyse large-scale patent data. The proposed framework consists of four layers: an aggregator layer, a storage layer, an analysis layer, and an application layer. These layers are designed to collect patent data, store the collected data, analyse the data, and present the results. The primary objectives of the proposed framework are to provide a patent analysis service platform based on big data technologies, and to support strategic R&D planning for organizations“, now consider interfacing that with a database that has the goods on 270 million devices using Windows 10. Does it still sound so strange? The gaming industry might seem juvenile to the people in Whitehall, but even they cannot be stupid enough to ignore a $100 billion plus industry. So as Microsoft is uploading data and no one is asking questions, we have to wonder why the questions are not asked, more important, the fact that ‘without consent‘ is not addressed is even more worrying, especially with the cyber players in town and the fact that anyone actively ignoring a few billion in revenue tends to not have a career after that comes out.

So you tell me, is the water still too murky or are the players murky about the actions taken?

And when we see the marketing responses like ‘to give the players a better gaming experience‘ or ‘uploading is not with us, that responsibility lies with your ISP‘, you better be able to answer the question why the ISP is dumping all that data on the Azure cloud, because ISP’s tend to not do anything they aren’t paid for and they tend to not do anything without consent, as the retaliatory claims and penalties tend to be much too high. So when the alphabet soup gives us Avarice, Build-up & Covetousness. Is the alphabet soup about protecting against cyber-attacks or trying to minimise corporate losses?

They are both victims, but one does not include the other, I’ll leave it up to you to decide who remains a victim in the long run.




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