Tag Archives: Toronto

Drip, drip, drip, bucket

This all started a little over a week ago with ‘Delete their asses’ (at https://lawlordtobe.com/2023/01/14/delete-their-asses/), I quoted the BBC who gave us “Despite our efforts, every year we do register a very small number of fraudulent transactions”. Now CBC gives us (at https://www.cbc.ca/news/canada/toronto/organized-crime-groups-behind-gta-home-sales-mortgages-without-owners-knowledge-1.6719978) With the headline ‘How organised crime has mortgaged or sold at least 30 GTA homes without owners’ knowledge’ This does not invalidate the quote “we do register a very small number of fraudulent transactions”, yet I believe that they were already aware and at least 30 is not a very small number, as I personally see it, it is the use of the word ‘very’. You see, the issue is a lot larger than they make it out to be. Organised crime is not that intelligent (unless they have Filofaxes, making them very organised crime), what does happen is that some innovative scoundrel with a law degree, or perhaps even an intelligent law student who passed his Real Property is equivalent and a few other parts and then he or she realises that there is a gap, a loophole and whatever happens in Canada, in the UK will also optionally happen in Australia and New Zealand. I stated on the 14th of January that something had to be done yesterday, Now CBC shows us that something is essential to be done and it should have been done last year. 

A larger review of housing and the need to create legal barricades, so that people can go on vacation knowing that they can go on vacation and when they get home their house will still be theirs. I still believe that a step towards mandatory actuary services could become a first step. Banks might add actuaries and add safety services and there could be a chance that when you go to the bank for a mortgage, they will insist on THEIR actuary services reducing the chance that they see their money gone on a false mortgage. I am not stating that this will be the case, but it could be the case. You see, the quote “CBC Toronto has learned that a handful of organised crime groups are behind these real-estate frauds — in which at least 30 homes in the Greater Toronto Area (GTA) have either been sold or mortgaged without the real owners’ knowledge” shows these 30 events around Toronto, implying that Canada has a decent amount more of these cases. So how many happened in the UK, how many will Australia have? The people behind it would spread the setting as much as possible getting a much greater amount of profit. What is clear that 30 in Toronto is merely the tip of the iceberg and something needs to be done. 

Because in the end, it will never rain when it pours, the question is will you in the end have a roof to shield you from that?

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Delete their asses

There are two stories that need writing. One I cannot do until late Monday, because civil servants do not work on the weekend (weird). The other one is about fraud. The CBC alerted me to ‘It’s happened again. 2nd Toronto home listed for sale without homeowner’s knowledge’ (at https://www.cbc.ca/news/canada/toronto/fraudulent-home-sale-1.6710868) and the problem is actually a lot worse than they think it is. You see, I remembered and found ‘Arrest after Luton clergyman reports his home stolen’ (at https://www.bbc.com/news/uk-england-beds-bucks-herts-59167750) in November 2021. This has been going on for well over a year and when I see “We work with professional conveyancers, such as solicitors, and rely on them and the checks that they make to spot fraudulent attempts to impersonate property owners. Despite our efforts, every year we do register a very small number of fraudulent transactions.” And when I see this my blood curdles towards psychotic. When we see “rely on them”, I understand, but in the same breath I say that if at that point the conveyancer CANNOT show proper documentations and proper diligence he gets to lose his license for life. I am so sick of this casual approach to responsibilities (you will learn on Monday or Tuesday). It is time to change this level of stupidity. If these players no matter who cannot show due diligence, they lose their licence for life. These players all want ease, they want the internet and as such people lose their houses and their stuff, we need to change that game and we need to change it by a lot. The CBC gives us “the case bears a striking resemblance to an investigation the Toronto Police Service (TPS) asked for the public’s help with last week, in which another family wasn’t so lucky”. First of all, I am not blaming the Toronto Police Service. But the stage of ease of sale and ease of buying property needs to stop. In the old days there ere actuaries and perhaps we need to revisit that stage, they were truly diligent. The world is so much about reduction of sales cycle and now we see that people are getting hurt and some excuse that it is a mere few cases does not hold water. The victims lose to much, even if the damage is undone, the damage is close to permanent and something needs to be done. Perhaps it needs to be more draconian, but I feel strong about someone losing THEIR castle. So when I see “CBC News has reported on numerous allegations of fake identifications and other documents being used to rent homes and take out fraudulent mortgages, but these attempted home thefts appear to take real estate fraud to an alarming new level” I see that the system is failing and it is failing in the UK and in Canada. So we need a new stage, we need new systems of control and the stage of “this is easier” is no longer acceptable. Easy got the grifters and the scammers in, that needs to stop and the conveyancers are a first step, but merely a first. A lot more needs to be done and it needed to be started well over a year ago. 

Perhaps I am overreacting, but the idea of my place to be sold from under me when I go on vacation is a nightmare I never want to face and if that means deleting some overly non-diligent people, then so be it.

Enjoy Sunday.

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Blame Canada

Yup, it happens, it is decently rare though. The rumour has it when the EU wants to upgrade Human Law issues, they look at the law books from New Zealand and Canada and copy what they need (allegedly). So when the CBC (at https://www.cbc.ca/news/canada/british-columbia/yvr-vancouver-international-airport-flights-cancelled-dec-20-2022-1.6693067)

gave me ‘‘I may never fly again’: Horror stories from the Vancouver airport’ I definitely took notice. And I have to admit, there is an issue, a different one than reported, but there is one. It made me think back 25 years when I had the quirkiest sense of humour.  I was at Iraklion airport and the plane was delayed. 6 hours delayed. This happens, but Iraklion had no bar, no cafe a broken down coffee machine and a tax free shop. I was not going to spend 6 hours drinking alcohol, so I had to suck it up. There was no food either, so by the time the plane FINALLY arrived, I was as quirky as I had ever been. As I walked to the plane I saw a highly rusted 2” bolt, I picked it up and walked into the plane. I asked for the chief engineer (who came quickly but seemed puzzled). I handed the rusty bolt to him stating it had fallen out of his engine, he might want to hold onto it. The first 10 rows of passengers turned completely white and the demon on my right shoulder slapped my neck with the comment ‘Nicely done!’ The captain off course sought me out 2-3 minutes later telling me that one more joke like that and he would have me evicted from the plane. Ah well, the life of a comedian is never without obstacles.

So back to the article, you see, we get the part of “During those 11 hours, whenever Hudson became restless, she gave her baby some formula to calm him down. She’d brought two days’ worth — by the end, she had just one sachet left”, we get it the emotional baby stories hits a mark with every parent. As well as “When she mentioned this to a customer service agent, she was told she’d have to leave the airport to buy more formula. “I don’t know where I’m going to go and get formula,” Caley said.” In the first, weather is unpredictable and the storms they had lately are one of a kind. But there is a side that has value. Every airport the size of Vancouver needs to have a basic shop, a 7-11 like place with pharmacy where basic stuff like foods, baby foods, medication and firs aid events can be acquired. Perhaps a need for Canada to place a Shoppers Drug Mart in every airport in the checked in side, with a few optional extras like baby food and formula. About 4 hours ago CBC also gives us ‘Vancouver airport restricting international flights for 2 days to clear backlog after snowstorm’, a stage we cal all see and Canadians more clearly then most others and when we see this, there is a larger call for amenities in stores. I wonder how many are on that train with food for thought? The additional stage where these airlines hand out Tim Horton vouchers so that the people can get some coffee, some food and even as these passengers get one voucher, the option to buy more would be well appreciated. So in 327 seconds I saw options where the press (in this case CBC) reports a ‘horror story’. Don’t get me wrong a mother our of her mind because she cannot appease the baby is a real horror (and more dangerous than the Russian infantry at present), but that sets us in solution seeking mode, not in reporting the horror mode, at least not me. 

And when I see “WestJet sent Caley an email saying it wouldn’t be able to rebook until after Christmas and offered no accommodation because the delay was due to weather. They have no idea when they’ll be able to get to Toronto”, but there are trains from Toronto to Vancouver, it could solve the issue for a lot of people and that is a larger stage, now I get that places like WestJet (with a lack of margins) might not have that option, but the setting releases pressure from the airport. Just a thought, was that so hard? I know it is not feasible by bus or car, and they will have options outside in Vancouver, but that also raises the issue, what options did WestJet have? I am not blaming them, we see the news and we know that some storms could never be predicted, yet what was known? What could have been cared for? This is not a unique situation in Canada or Alaska for that matter. These are questions I do not have answers to, but the Canadians do and WestJet should have some answers (perhaps they do), but we do not see them here and that matters. The question at this point becomes was this about the bottom dollar for WestJet? I am not accusing, I am asking and that is also on the CBC, there is no article that shows how Canadian airports dal with a situation like this and for me “We sincerely apologise to all of those impacted” does not hold water. Not when people are stuck for well over a week in one location and this might be a one off, but that too was not reported on, was it? 

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The simple truth that matters

I saw an article at the CBC which was a month old. The article (at https://www.cbc.ca/newsinteractives/features/aviation-emissions-flying-climate-change) gives us ‘Yearning to fly’, I get it, most love a plane ride, for most it is the official beginning of a vacation. For some it is the beginning of more and for yet more others it is merely a business trip. There we get “Airports around the world — including, infamously, Toronto’s Pearson — buckled under the strain.” Yes we get it, COVID-19 was an element no one has ever lived through, businesses were unable to fathom impact, retention the workforce and keep their KPI on some level of bonus giving. But the problem is a lot larger. Then we get “Many observers say the current growth trajectory is unrealistic — and that the aviation industry isn’t being frank about it.” This sounds nice but there is a part missing. There was more we were also given “To give a sense of just how much we fly, there were nearly 39 million flights worldwide in 2019; that was up from 25.9 million in 2009.” And that is merely the beginning. Now we need to take a step back. On November 13th 2021 I gave the world ‘A COP26 truth’ (at https://lawlordtobe.com/2021/11/13/a-cop26-truth/) with reference to an article two days earlier. I wrote at the time “the larger issue is that over the last 15 years 15,000,000 additional flights were added. That amounts to 41,000 flights a day, every single day. So how much CO2 do these flights create? More people and more flights, not the flights from the uber rich, no normal airline flights. I am willing to take a bet that at least 25% of those flights are useless and could be scrapped.” A statement that implies that we could remove 10,250 flights every day, so how much carbon does that take off the table? And the governments all over the world are unwilling to make that registration, consider one destination Amsterdam International (Schiphol), they get an average of 1166 flights a day, every day. There is not a bone in my body who tells me that this makes sense. London, Paris, New York, Amsterdam, Munich, Atlanta, San Francisco. I truly believe that it has come to the fact that the world has annual 38.9 million flights. If we merely scrap 2%, that amounts to 778,000 flights. So how much carbon emissions do we safe then? And we get some BS reporter at the Guardian give us the the pointing finger at the uber rich? Gimme a break!

They have ignored a EEA report (I think it was 2020) where the report states that 50% of all pollution came from 147 facilities. I initially mentioned it on December 10th 2020 (at https://lawlordtobe.com/2020/12/10/uniform-nameless-entitlement-perforation/) I even included the report. The article titled ‘Uniform Nameless Entitlement Perforation’ gives a lot to think about and the Guardian did nothing (well neither did the BBC), so whilst we yearn vacations and in many cases preferably per plane, there is still the matter of Carbon emissions and the essential need to scrap at least 778,000 commercial flights FOREVER. The Dutch KLM flies 15 flights a day to Stockholm. Really? Do that many people travel? If we examine and dig into the manifests of EVERY plane we will see gaps, too many gaps. There is no way that we need 15 daily flights to Stockholm, we can do with 6 easily. That is one route and we scrap well over 50%, we need to dig into these realms and we need to start scrapping presentation flights. The simple truth is that we seemingly think that there are so many people flying, the fact is that the entire setting is loaded from the start and it is time to get rid of a lot of them, if we need to create time we need to cut where we can. 

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Another fine mess I got myself into

Yup, a paraphrased line from Stan Laurel and Oliver Hardy. It is still in part true. I got yesterday’s IP and created a second iteration making it more and more innovative. It was already innovative, but I want to stretch the IP to its maximum. Yet there was also the printable display. Even as a concept it is worthy of pursuing and improving upon. The initial part is not merely the materials used, but how they are applied. You see, if I can make this solution a little more flexible, than they could fit a column. I checked dozen of mall video’s (not just the one in Toronto) and I saw that there are options for hundreds of columns. So there could be a market for thousands even tens of thousands displays. The printable display was a solution with 1-2 markets in sight, but now I see that there is a much larger application if only part of the solution could be set to a more flexible mould. It is not out of the question, but I tend to focus on longevity. The solution needs to work 5 years from now and that is a rather tall order when the foundation of the display is too flexible. So I got myself into a little bit of a mess. I can see the solution, but not what materials are best to be used for the flexible display. I still have v1.3 (non flexible printable display) yet my soul is greedy for the cerebral victory, I have to solve this. And solve it I will, but that is the mess I got myself into. 

A such my mind wanted to travel all over the place and see what else is possible, but to be honest. I do not really have to the first version of the printable display is optionally fine and is close to becoming public domain. It is a setting where I feed the hungry small fish public domain, a setting that the larger fish cannot have and they become jealous and wonder what else I have and now we have ourselves a clambake. You see I feel certain that when the larger firms see all this IP pass them by, they will suddenly decide to wake up (a speculation from my side) and suddenly they are all interested in all the other stuff (except for the military applications, they are DARPA and DARPA alone), OK, that was not quite true, one solution was handed to the Kingdom of Saudi Arabia because if Europe and the US will not deal with the Iranian navy, I reckon that the KSA was entitled to this freebee. In addition with the Russian threats, when they act on them the snow-globe solution (see previous blogs 2021 and 2020) becomes public domain too. I have to let then know that there are people who do not now and not ever trust Iran and those willing to act will get the ammunition they need. Which off course implies that I got myself in additional settings that relates to ‘That’s another fine mess I got myself into’. As such I tend to get myself in plenty of messes, but for now I am focussed on getting my printable display to V2.0, which should be enough, but the mind yearns for challenges and it seeks new frontiers to investigate. I will let it do its stuff, it is how I got the latest IP in the first place. I have no idea what the value is, but I actually do not care. The larger station is now my streaming solution that could entice well over 50 million new subscriptions. It is enough for now. 

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The pallamaglio consideration

I was doing nothing important. Watching another Easton Centre Mall video and I suddenly realised something. You see, I created the IP for printable displays last year and I suddenly realised two things. The first being that a printed display is not rigid (but it could be), as such it could be placed around a column and Easton Centre has dozens upon dozens of unused columns, so there are options there.

Now, this does not apply to all malls. Yet for some reason I was looking to a large open section and  my mind flashed over the Chinese drone presentation. Now drones and malls do not really mix, but something stuck and that could be a much larger application. And less than an hour later I had the foundation for an entirely new IP. I will have to check a few things, but as far as I can tell it is not there yet, so I have another piece of IP in the making. And this too does not apply to all malls, but it does here and at least two other malls I visited in the US. So the application is larger than what I see, and optionally a lot larger than anyone considered. I will need to set some hardware and the IP I have in mind to another format and I will have the making of new display technology in a little wider format. I wonder how I can set the framework. The main part is in 6 parts, then there is the app to manage and test the event. And an app for analysing and creating the display part. The display hardware could be nearly any new gaming laptop. These are the small parts. The 6 parts are almost created in my mind, there is one additional side to one of the parts, but I reckon that I have that in hand as well. So in a little over an hour I created a whole new IP, and more important, an IP I never looked at, a direction I merely ignored for all kinds of reasons and as such it fell right into my lap. So I reckon that I will add it to my IP bundle 1 if it ever sells. I know the optimistic part tells me that it is not ‘if’ but ‘when’, yet the non-takers are adding up and I am still a little weirded out that the Kingdom of Saudi Arabia did not react to the fact that one part added up to well over $500,000,000 per month. Yet perhaps they are too rich too consider something that small? Amazon and Google seemingly reacted to that same degree perhaps it is my choice in aftershave? Well there is still the UAE and their action towards the Metaverse might optionally work in my favour. Anyway, that is a different issue. For now I have a new IP, not a bad days work, even if I do say that myself.

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Cross-path of the delusional

In this case it is me. In this case it is my thoughts on what I am enabling and that is close to bringing me tears of joy. What my mind was seeing was the spreading of my IP. Yes, that is delusional, because the buyers have not decided yet, but in my mind I saw the systems come online, my mind was filling in the blanks and so far the idea seems flawless, which is also a delusional path. No solution is ever flawless so doubt takes over and I revisit all the parts that I designed, from the streaming solution to the 5G hardware and its connectors. I want to make sure that it works as it should be and I went over it ten times over without finding the flaw. This is also delusional. The fact that I cannot see it does not mean that they aren’t there, but it seems to me that there are no massive or obvious flaws. So if the KSA buys the first part, they will be the only player in line to buy the second part. I did say ‘close to’ because doubt will remain. Did I miss something, was there a corner I overlooked? It is the only issue with proofreading, there should be a second person but I trust no one else. Not some wannabe person claiming to be one thing and picking up the phone to Microsoft (or Telstra) a second later. I believe it is time for them to feel the damage that the people hired under the guise of ‘fake it till you make it’ brings. The 50M subscriptions is one part, but the 5G, that will change the stage for too many people a lot, not at first but once it start I truly believe that it will not stop. And there is still the Augmented reality part. I am till trying to decide the data model of that one because no normal data model will hold (no matter what some claim). So that part takes a little more work, but over a period of 2.5 years the model was designed in my mind, iteration after iteration until it became an innovation from scratch. 

I was able to reset the timer for the 4Chan part and now I stop adjusting it. If no one buys it, it will all become public domain on December 31st, my gift to 2023. I feel I am done now. I did what I could and now it is time to look at the crossroad. I need to decide where to go next, but I cannot make up my mind. I can try to create more tech solutions and perhaps a thought will come to mind, but I doubt it, 4 devices, one streaming system in three parts, scripts, and the augmented reality solution. I should look at another video of the Eaton Centre mall, perhaps that will give me more ideas. I did come up with another idea, but it is based on the Dutch Artotheek solution. You see, we might want to see artwork, but what happens when we have hi-res frames in the house and that (as well as your TV) become the fame of art to show when you are not watching TV, during the day and the frames will be connected to an art centre. You become the renter of a digital version of one of their works, maintained like an Apple music, or an Amazon rental. With a limit per artwork (for example 20), so only 20 get to rent that art for $0.99 or €0.99 per week. And you can change the art once a month (for a little extra once a week). A setting that could interest thousands of houses per city, optionally millions of households per nation. Interesting that there is not such a system at present (not as far as I could see). 

Th screens are also interesting. There is a SHUSH30 900mm Screens (900x1800x30) for $237, Eooke also has solution in the 4K 50” setting (for $1499), but that means that cheaper solutions are merely around the corner and for a lot of people the TV might suffice (if that TV is capable). 

All solutions that are out there, like a few other solutions I made public domain, all options that places like Google and Amazon basically ignored (for whatever reason). Yes, Google has an excuse for the streaming solution, but would you ignore (or dump) what you have with the prospect of $500M a month? I would not (I also cannot afford to do that). 

In light of what is out there, in light of the cost of living, can we afford to have it all? Consider that and also consider that this opens up a sales branch for aspiring artists. There are so many ideas out there and will they all work? No, of course not, but the issue remains that what does not work in location A, might have a real chance in location B, it is the option of global thinking that opens up markets and opens up ideas to the larger public. I tried to do that to the largest extent and I reckon that I miss 7 out of 10 times, but those three will be so worth it, it will make up for all the other things. They say that the crossroads of the delusional mind can go to the rational, the looney tunes dirt road, the path of the dreamer and the road of the ruthless. Is it true? I cannot tell, those who are at crossroads seldom can, but I do feel that I am not looney tunes or ruthless. So what am I merely a dreamer, or a person trying to make rational sense of what he has? I believe that is me, not because I want it to be, but because I measure and retest again and again. None of the other paths lead to seeking verification, but that could be me. 

Anyway, if other nations have an ‘Artotheek’ department they might want to look into this. And that is before we consider the thousands of artwork that are too old to have IP protection. And with that I opened the door for some.

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The new student

There is a class, this class is out there and it has many students. Yet its teacher had never expected that the BBC would be joining his class and this teacher is beside himself. The teacher is Mediocrates and his Syllabus called ‘Thats good enough’ has been handed from student to student for generations. Yet until today this teacher had never considered that the BBC would be joining him, and he is happy, he is very very happy.

This all started some time ago, yet for me to see another MBS bashing exercise is just too much, especially when it comes from the BBC. The article (at https://www.bbc.co.uk/news/world-middle-east-62940906) gives us ‘Mohammed Bin Salman: Saudi prince’s controversial invitation to the Queen’s funeral’. In the first Why controversial? He is the de facto ruler of the Kingdom of Saudi Arabia. So far not a biggie, but then we get “A declassified CIA report concluded that the crown prince had authorised the murder and dismemberment of Saudi journalist Jamal Khashoggi inside the Saudi Consulate in Istanbul in 2018

So lets make a little list

  1. The CIA report did not do that, it stated that it was highly likely, which is not the same. By the way this is the same organisation that send former secretary of state Colin Powell with a shining silver suitcase to places like a rockstar with the evidence that Iraq had WMD’s. So how many were found in the end? Not any did they? At that presentation they had graphics, now they have less than nothing. The rule of law states that a person is innocent until PROVEN guilty and the prove is missing on many levels. Even the hack job that the UN report represents never properly analysed the recordings, it gets worse that there is no one had ACTUALLY heard the entire recording and that is on Turkey. Then we get the ‘dismemberment’ part, there was no evidence of any kind that this had happened, merely the figment of some limelight seeking individual, and no evidence is showing that this ever happened.
    We now have all kinds of rumours. One is of him and a 20 year old mistress going to Tahiti. I doubt that there is anyone believing that story, but you can find creative yo-yo’s on any street-corner. 

REALITY CHECK

  1. Did something happen to JK? I speculate that this is the case and there is nothing to support that he had any other plans then to go back to his fiancee.
  2. Can we prove that something happened? No, there are strong indications, but no evidence. And in this Turkey, the tool of Iran played a very dangerous game. It is my belief they never had anything, but Turkey wanted to please Iran and the lack of forensic evidence on the tapes as well as the fact that those tapes were never fully revealed plays towards my view on the matter. Is it not interesting that the Washington Post never demanded their release? It made all kinds of other claims, claims that lack evidence, but the release of those tapes were demanded, the same could be said for the United Nations who had their tools attack the Kingdom of Saudi Arabia, but presented no evidence that actually holds water.

Then we get “The pressure group Campaign Against the Arms Trade (CAAT) has accused Saudi Arabia and other Gulf monarchies of using the Queen’s funeral as a way to – in their words – “whitewash” their human rights records.” Here we have a different situation. The CAAT (or the group of tea grannies holding a banner) as I would see it have been clear about accusing the Kingdom of Saudi Arabia, but they never made clear loud mentions of Houthi terrorists and Iran arms supplies, did they? Here the western media has gone out of its way to keep silent regarding the actions of Iran (like drone attacks on civilian targets in southern Saudi Arabia). They gave no visibility to the presentations of Colonel Turki bin Saleh Al-Maliki who on more than one occasion gave the media the clear evidence of Iranian drones. Yet the WSJ had no problems showing the application of “Iranian Kamikaze Drones Creates New Dangers for Ukrainian Troops”, why is that? Do the stake holders and share holders like the Ukrainian side of the matter? The Kingdom of Saudi Arabia has been forced to fight with one hand on its back against Houthi terrorists for too long. Yet the people and the media had no issue sending Boris Johnson to Riyadh talking about cheap oil. So why would they do that? It is my personal belief that the media has done everything it could to prolong this war. An event that started 8 years ago almost to the day and could have been resolved 5 years ago, but that did not fit with the needs of stakeholders hoping to get some cash out of Iran (a speculative view) and that is not all, the captured smuggling shipments from Iran did not make the news either, so what gives?

Finally there is a stage that most ignore. These acts ‘supporting’ Iran will have a much higher cost soon enough, when that happens will the media make a true call to action and a call to answer from media stakeholders or will they silent and mute like with Martin Bashir? 

The largest folly is the Aramco attacks on 14 September 2019. It is impossible for Houthi forces to have done that, yet everyone was so eager to accept that it was a Houthi attack. To give an example. I am a goalie (ice-hockey) and I would love to be the Goalie for the Toronto Maple Leafs, but I lack the skills to be THAT good a goalie, as such Kyle Dubas (aka the Elvis Costello of the NHL), the general manager of the Maple Leafs will never put me on that spot, I am not god enough. It hurts, but that is fair. That lack of skill is essential. There is NOT ONE Houthi operative that has that skill level. The news gave us that 25 drones and missiles were used. So we either have an amateur rifleman how shoots near perfect bulls-eyes 25 times in a row, or Houthi forced found 25 operatives all getting near perfect hits in place. Such statistics are a fable, yet the media just swallowed the story and there is the problem, the media can no longer be trusted and now we see the BBC signing up for classes by Mediocrates.

There is a lot more but why bother, I reckon that certain people will not care. 

So when we see “All of which partly explain why international criticism of the crown prince is muted at most”, I merely respond

Frank Gardner, you idiot. How much visibility have YOU given to the Iranian part of that equation? How much evidence did you test and read? Or was this just a hatchet paint-job so that the CAAT gets one more mention?

Is Saudi Arabia a perfect nation? I doubt it and it would be for Muslims to give voice to that, I am not Muslim and the Kingdom of Saudi Arabia is a Muslim monarchy. I reckon from my side, the most perfect nation in the world is likely to be New Zealand and Canada is in that top 5 as well. Two Commonwealth nations and they got their with the guidance of Queen Elisabeth 2. It will not have been directly, but she was a guiding force. The rest have a lot to answer for and this BBC article shows us that the UK has its own media skeletons all over its bloody field. 

This might be a decently valid article and their might be some concerns regarding the presence of some people according to others, but her Majesty kept global peace (for the most) for over 70 years. I think we can all shut the hell up and let the international dignitaries pay their last respect.

Did I oversimplify the matter?

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For Saudi brethren

This morning when I created ‘Crossover salad dressing’ (at https://lawlordtobe.com/2022/08/23/crossover-salad-dressing/) I wrote “I came up with several ideas to propel Neom and the Line in such ways that is not seen at present, so why not? Are these marketeers (most likely in London) losing the plot of what might be?” And as such a few were eager to make me say how. It is fair enough, and in this case I do not mind. You see, others are seemingly incapable of figuring things out. So now I get to open that door and show what others were not able to figure out.

Awareness
Some people seem to believe that it is all about awareness. That used to be the case, but now it is different. There is so much noise in awareness, through click farms, through trolls and through fake message makers that the numbers in Twitter on awareness, on likes in Facebook, hearts on Twitter. The numbers are no longer as reliable as they once were. Engagement is the real metric. Engagement also creates awareness and that awareness is real. So how to coin in on this? Well we see the Neom and the Line options in Twitter. The problem is how can we propel those two projects? Even as the same option is for both, lets focus on the line. 

I see the creation of awareness through the people, to engage them and to offer them something new, something that all can use. In that setting we create (what we will see later) a stage. A stage with two images. That stage is placed in three locations in a large city. London, Toronto, New York, Chicago, Los Angeles, San Francisco, Tokyo, Paris, Beijing, and that list goes on a little longer. In the first stage we have 5 sets of 3. 5 cities get a set. And we have three locations. Mostly malls, although in London we should avoid Harrods (too expensive). Now the three locations have a stage where people can make selfies and put them on social media, use them to create little quick-films and a few other things. They will propel awareness in many ways. They merely needed a stage. 

So each two weeks the stages rotate over the three places and after 6 weeks, that set moves on and the second set comes to this place and now we have three new sets. That is the setting 5 sets each having two images. Each image on a canvas 5 metres by 3 metres, with optional representation with leaflets and more. It would be best if these stages are in a city that has a Saudi consulate or embassy, for support reasons. As such we have 15 locations and for 30 weeks these 15 locations will propel the Line in social ways. People taking selfies, people sharing how they look in the Line, in Neom and that same set could then got to 5 new locations and over that time thousands will share their selfies on social media, share with friends and family and propel awareness all over the internet to thousands that might never have seen the tweet, the news or the stories. A propelling machines that is fuelled by looking cool, by looking different and by looking unique. A stage that these marketing people could have seen coming a mile away and could have been set months ago, if not almost a year ago. So why did they not see this? Perhaps the Saudi spokespeople decided against it, decided on other paths. That is possible, but is it not the duty of a marketeer to  hand all options? To give alternatives? So why am I the one giving them this? Because I believe in Neom and the Line. They will encourage the dreamers to dream what comes next and I am now too old to be that next cycle. I have what I created, I have what I possess and I have what I concocted and this is merely a slither of my concoctions. It should not be that difficult. Just a simple setting of what is visible and what could be made visible. As such I leave these thoughts and ideas to my Saudi brethren and may they push the ideas of Neom and the Line to places where they are not aware of these things and may they become more visible on a global scale.

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Was that all? No, there is more!

It started with watching another Eaton Centre Mall video (Toronto). This one was 6 days old (a Saturday event) and as I was watching I came up with one more piece of IP and the other piece matured. More importantly, it opens a much larger setting for shops. If Amazon pushes in, it will be the first time that Google has a realistic chance of losing market share, if Google steps in it could do a bit more than set its market share in stone, it could fan out beyond Malls and shopping centres. There is a much larger option to push the envelope in several ways. This is fuelled by what might be a realistic new option for Neom and the Line in Saudi Arabia. I have been keeping these two in the back of my mind, but that is as far as I got, I reckon that there are more marketing ways of supporting that place and a few (non-connected) ideas came to mind. With non-connected I usually mean that a lot more pondering is needed to see how far an idea goes and how easy it could be surpassed by others. That always remains an option. My ideas are good, but I am surrounded by equally gifted people (especially at Google), and as such the 

IP needs to be trimmed, expanded on or redrawn. To make it faster, to make it better and to make it innovative. It was when the filmer passed Kernels that my mind made a UNIX joke and at that point I also realised a few other things. Not on what was there, but on what wasn’t there. It went beyond the 5G IP I have, it was the setting that the Eaton mall (according to the map) did not have a concierge desk (information desk). There is nothing wrong with that, but consider that what my 5G IP does could also be implemented in other ways (with less capability), but it is capability that we have now, so why is it not there? The map is actually rather good and very interactive, But what happens when we see (below)

And the location, app or solution allows the visitor to download the brochure of any of the shops there. More important, why was this not a basic solution for years? They’ve had 8 years and they are not alone in this failing, there is  whole range of malls who do not have that, Google could have stepped in years ago (in case of Eaton Mall 8 years ago). So why were they asleep at the wheel in this? They have Lightbox ads, but never saw this? Lightbox ads are interesting as I found a new use for those. But the setting is there and as I was considering a new piece of IP and a new  setting to use it, I also saw an old stage that could be implemented now and the mall seemingly never saw it, thought it was too hard or whatever reason they have. And it is not merely them, Apple, Gap, Sephora, Victoria’s Secret, Rexxall and that list goes on for a while. All options missed out on or rejected for unknown reasons. And malls do not get to have that luxury, not anymore. The stage of rent, the stage of people who seek engagement and interactions, they are missing out and as such will consider other places and a place like Eaton Centre is not in the luxury place that it can allow for that. As I see it, Harrods is the only place that has that luxury, the other 116,500 malls are under the hammer. They trimmed what they could over the last two years and they have nothing left to trim, so they need engagement with their audience, not tomorrow, today!

It sounds a little dramatic and perhaps that is the case, but if you check on the resources and funds available the malls are in dire need of more people and more sales. You see, the larger players have a global budget and they too need more revenue, but the smaller ones, they are at their last breath, as such they need something now and I listed the setting of what they could do NOW to make a difference and I put it here because it does not hinder my IP, it is based on what exists and merely needs an adjustment, so I am handing it over to Google, so they can wake the bloody hell up and start doing stuff for their users and customers. Yes they do a lot, but when I see a Google Nest advertisement 5 times a day, I wonder if they are doing the proper things in the right directions, with the lack of what I see I have a lot of doubts in that regard, but that might merely be me and if I am right and Google does not act, Amazon could potentially act and create a new market share and expand on that. Time will tell.

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