Tag Archives: LinkedIn

Don’t take my word

That is serious, especially in this case. My inner paranoia hit overdrive at the sight of an image. They have been pasting sales pitches all over LinkedIn and they are clever about it. Yet, I believe they left a dangerous premise on the floor and that was where I came up and basically said ‘Are you serious?’

The image below started all this.

The added text 

Drove my paranoia into overdrive. Why you ask? Well simple. 2023 had (according to some sources) a mentioned total of 2,814 breaches. This converts towards 8,214,886,660 breached records. There is no clear OS or system and it is nowhere near the total. The amount of people deciding not to report this because of no coverage is apparently astounding. Now consider the image above and now a hacker doesn’t just get access to one stream. That hacker suddenly gets access to ALL streams. This is a hackers wet dream in development.

The issue that I state that you cannot take my word is that I am unaware just how good (or how bad) their cyber security is. They are so driven to create awareness that they seemingly forgot to hand cyber awareness the limelight it deserves. Microsoft has been the target of hackers for a long time and this is NOT in Microsoft. This is a whole range of issues (some Microsoft) and that is the problem. Now we see a solution that links all these social media connectors? I shover at the thought.

Now what I would have done is to create 2-3 white papers on how secure that solution is. How (to some degree) the protection plays. I get that we do not need to feed hackers, but I missed a large setting of marketing effort to keep IT people at rest on this solution. For example, the Optus breach of 2022 was set in three stages. One was a public-facing API. Two, the open API facilitated access to very sensitive customer data and three was the use of incrementing customer identifiers. Three settings that have hackers a way to 2.1 million of its customers and their identity documents. Now consider that you have a funnel API linking ALL your social media data. Can you even comprehend the possible damage that this ‘luxury’ brings? Now, perhaps the security of Funnel is top-notch. Yet in this, I would have started with this, especially as hackers got access to almost 3,000 systems comprising over 8 billion breached records. It isn’t merely that I would have done it differently. It is essential for everyone to become cyber savvy and no capturing emails. Send this out to whomever wants to read it. So don’t take my word for this, check the data, check the company and check their claims. Security is important. Marketing gets paid to do their job and making things easy for them is optionally making things easy for hackers.

You really don’t want to do that. You see hackers created a total income for themselves of $20,000,000,000 in 2021, which is 5700% more than in 2015. You see why hackers do what they do? You really want to make it ‘easier’? Now if Funnel does have top notch security (and I hope they do), lets hope they wisen up and make sure everyone sees that too because their solution does look appealing, but until I am certain, anyone installing that solution on my corporate server gets to be hung until death from the chandelier in the board of directors meeting room. Safety and security, there is no substitute.

Enjoy your weekend.

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Pink is the colour of ignorance

That is what set this in motion. All the (as I would call them) stupid people all having their own little opinion devoid of facts. It is the devoid of facts that makes them stupid (as I personally see it). Still, you need to be forewarned of this article. To see this you need to realise the difference between speculation and presumption. One is a guess, the other is an educated guess. The difference is all about knowledge of the subject matter and in this case I do not have that. So even as I rely on facts, on given knowledge my guess remains that, a guess, optional pure speculation. I think it will be better than what some will give you, but that will be up to you to decide. This was all set off by a story in LinkedIn. 

The story (at https://www.linkedin.com/posts/codepink_today-when-we-asked-senator-menendez-when-activity-7153799630453923841-xIln) gives us the accusation, and the BS from a group of people (all women) that have a point of view, but like the irrelevant tea nannies all against arms for Saudi Arabia via Campaign Against Arms Trade (CAAT), they cannot see the whole picture and they caused the loss of billions to the United Kingdom treasury coffers. You see this all started with Hamas. On Sat, Oct 7th 2023 Hamas attacked Israel. The result 1,139 deaths – 695 Israeli civilians (including 36 children), 71 foreign nationals, and 373 members of the security forces. Approximately 250 Israeli civilians and soldiers were taken as hostages to the Gaza Strip, including 30 children, with the stated goal to force Israel to release Palestinian prisoners. It was quite literally the straw that broke the camels back and Israel responded, harshly I might add. This is what set it off and the ignorant are eager to ignore this fact. Now we see SBS giving us that Gaza now has 25,000 casualties, and several sources give us the starting point. It wasn’t Israel, it was Hamas and we better wake up and we need to wake up fast.

The guardian (at https://www.theguardian.com/world/2024/jan/18/evidence-points-to-systematic-use-of-rape-by-hamas-in-7-october-attacks) gives us ‘Evidence points to systematic use of rape and sexual violence by Hamas in 7 October attacks’ with the text “Israel’s top police investigations unit, Lahav 433, is still poring over 50,000 pieces of visual evidence and 1,500 witness testimonies, and says it is unable to put a number on how many women and girls suffered gender-based violence”, so how many media outlets gave us that part of the equation, or how many media outlets give us the fact (recorded by IDF) that Hamas has weapons caches and connecting tunnels straight into Gaza hospitals. None of the hospital staff ever came forward with that, did they? When you add these parts to the equation we see that Israel pretty much has no choice and as long as Gaza protects Hamas, they are in for a rough ride and soon they will stand alone. 

Standing alone?
Yes, you see what Saudi Arabia and the United Arab Emirates clearly see is that Hamas is not some muslim solution. They are a liability and they are a danger to middle eastern stability. The moment that comes out clearly to all muslims, Hamas will be deserted by the population of Saudi Arabia, The Emirates, Bahrain, Egypt and Oman (I’m not sure where Iraq stands). In that setting Qatar giving refuge to the heads of Hamas will have to choose to be out of the game or throw Hamas out. Qatar for now has Al Jazeera, when the KSA starts its international English news channel that advantage is gone. As such Qatar will have to openly side with Iran or be made the irrelevant player of the Middle East. In that regard when the UAE and KSA do start the stability setting, Egypt will get on board fast because of the economic benefits, as will Oman, as will Bahrain. The rest will have to chose and as I see it that leaves very little options for Hamas, they were close to irrelevant 5 years ago, now they are out of options. And the middle east needs stability, something America is fearful of. They had a good thing going in instability. Now the game changes and the largest economic hub could be the middle east by 2032. The EU is in shambles, it is all about presentations and not about providing results, merely quoting the image of results (where did I see that before?) Overall the larger game for the middle east is to set a table with the largest players. I believe the three players are Saudi Arabia, United Arab Emirates and Egypt, the rest is not unimportant, but these three are the founding pillars. When that happens Hamas is a liability and Iran becomes obsolete. So where will Qatar end? Hard to say, it largely depends on Qatar handles that situation, but as long as it gives refuge to Hamas their options will be dwindling down and I reckon faster than they are happy about, especially after the KSA starts its global English news channel. 

Yes, they are all facts, but in the end my point of view is speculative, no matter how many facts surround this. When you start looking at some of the actions and the inability of the media to give us facts. Where can we look? Consider that the media has been soft on Houthi activities for three years, now that they are attacking ships and impeding profits, now they are all out on these Houthi’s? These terrorists? So where were they in the last three years when Hezbollah allegedly and Iran were supplying these forces with arms and drones. Where was the media when Iran backed Houthis were attacking civilian Saudi targets? Investigate for yourself and see what we weren’t told. Consider these parts when forming your point of view instead of blatantly following the colour of ignorance.

Enjoy the weekend.

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It’s not about the salad

Yup, we think salad but it is not. You see, I gave you yesterday the inkling on what would be coming and today the events seemingly have gone away, but the link lies in the story ‘Lap Time’ (at https://lawlordtobe.com/2019/06/27/lap-time/) a story I wrote in June 2019. The issue given was “giving us levels of unparalleled congestion soon enough after that”, as well as “The moment that ANY vendor needs to acknowledge 5G and congestion in the first year will be the point that turns the customer base into a churn tidal wave and that will happen if the infrastructure is not in place” and guess what. I just have faced over two days of congestion. The interesting part is that the media is seemingly silent on this. Optus already has issues in different areas and now I face additional congestion. Lets be clear, there is at any time a change for congestion. When it is a few minutes at some point, it should be seen as a simple glitch. When it is well over a day it becomes a systemic problem. In my setting it took over 10 minutes to do a simple Google Search. Apps would not update and apply changes, the issue was seen on laptop, tablet and mobile. This is a larger problem and it applied to DIFFERENT connections. Youtube kept freezing, LinkedIn would not update and the list continues. This is the start of congestion and no matter what ‘excuse’ the telecom company gives us, this setting was always going to happen. As such I wonder what comes next. Of course we will see denials, we will see debunking and we will see a whole range of issues. 

Really?
So, could it just be me? Yup, that is an option, but to get it on several devices, each with their own connections becomes an issue. It could be one tower, all options, but it was days, not merely a few hours and congestion is a killer for any telecom company. I could rely on other sources, but the press has lost most of its credibility, so they are not much use and telecom companies would deny it is happening, and refer to some ‘glitch’ trying to trivialise the issue. I see it differently, when sources lose cohesive credibility there is no real reporting and the people who should be are too afraid for their bonus setting. This is now becoming a problem.

Could I be wrong?
That is a fair question and that could be the case, but after 2+ days of this, I do not believe I am. The fact that a simple Google question took minutes is also reenforcing my speculation. There is an issue and we are at the start of it. As the issue dwindled away, we think it is over, but peak issues (Christmas and New Years eve) will show wether I am wrong, or more correct than ever. I a happy to be wrong, but congestion is a problem because when this becomes systemic someone will attack net neutrality and that implies that we need to be aware of our service level agreements. So, who kept their mobile contract? I should have it somewhere, but not sure where. Others would have dumped their papers and now their service level agreement is whatever the telecom company tells us it is. That is a fine way to go through December, is it not?

The additional station isn’t merely our phones and mobiles. It becomes whatever else are we dependent on. And when your Zoom or whatever other solution you use quits on you, you will see the impact of being on the lower scale of the cluster that a telecom company immediately cares about.

I get it, it is a slippery slope. What does matter is that I now faced the first instance of congestion 3.5 years after I predicted this. And this happens before this network is fully 5G implemented. As such I believe the impact will be wider, but that is pure speculation from my side. 

Enjoy the day, my Saturday is mostly over now.

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A busy day

This is not how it started. It started with an easy setting, the setting I am bout to explain. From there I got to a second station, which is the story that comes after this story and last there was a setting towards Engonos (my new TV series), in light of season 2. I came up with an additional ploy. A ploy not unlike the movie the league of extraordinary gentlemen gave us. But I am spinning it into another direction. I am actually using the setting that TV gave u in the past to create a setting towards a new spin, when people are confronted with TV series and their colloquialism is perhaps the best explanation I can give for now, but I will get back to that soon enough. The reason for telling you this is that these events happened almost at the same time, so in my head they are connected, my other brain (the wakey wakey part) hasn’t figured that out yet. Yet being the operative word.

Stage one
It started with a message on LinkedIn. A message by Simon Robinson, about who killed his reporters. The problem is that this is all emotions, lacking too many facts, as I personally see it. You see, the IDF doesn’t just casually shoot reporters with a tank, I am not willing to accept that. Yet in the same setting, I do rely on EVIDENCE. That is important to me. You see, Simon is emotional, his little bunny is dead, I get it. But the NY Post gives us “The alleged strike occurred shortly after the Israel Defense Forces (IDF) confirmed retaliatory artillery fire over the Israel-Lebanon border in response to shooting from Lebanese territory.” So was it a tank, or artillery? There is a difference, did Simon think of that? 

Al Jazeera gives us ‘Journalist killed in Lebanon was in ‘active combat zone’’ (at https://www.aljazeera.com/news/2023/12/8/israeli-army-says-journalist-killed-in-lebanon-was-in-active-combat-zone) in addition we are given “Appearing to dismiss calls for a war crime investigation into the death of a Reuters journalist and injury of six others under fire from its tanks in October, the Israeli army said on Friday that the incident is under review, but noted that the reporters had placed themselves in a “dangerous” area.”  So, Reuters got the tank part correct. But never mentioned that they were in an active combat zone, a part we never got. It was what I speculated on from the very beginning, the bunny was collateral damage. If you take offence, that is fine. I get it. But lets be clear, the press has no credibility left and partial news to give the line “who hit him, who killed him” is a bloody joke. There is a cost to being in an active combat zone. The question becomes did Issam Abdallah know that he was in an active combat zone? I do not know, and I am not speculating. The part problem is that the press has no credibility left and they already lied to all of us. So what happened? In all this that remains the question and it is going to need several sources, sources that are independent and can be used as verifiable sources that could solve this issue.

As I said, it was a busy day. Tomorrow it is Optus to be exposed and I have something going back to 2019. Should be fun, enjoy Saturday. I have less than 3 hours left of that day.

Cheerio.

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DM for losers

It all started with an image on LinkedIn this morning. We see here (see photo below) that Google has instigated a 5000 email limit per day and that three ‘objected’. 

There is no fighting another day. When you need to send over 5000 emails a day, you are a loser. You are what the 90’s regards the worst case of sales. Direct Marketing for losers. There is no setting of email more, get more revenue. If you cannot set that stage at 250 mails per day, you will not know your customers, you are nothing more then a Cialis pusher (as some say). Real sales is knowing your customers and you have ascertained that YOU have something they need. Proper customer care requires you to know your customer, have a system in place to service your customers. If you are a small business 250 customers a day is even  stretch, but OK, I could go along with that. You are not Nike, SAS, Adidas, Gucci, Volkswagen or Volvo. These have systems and people in place to service that much customers and that limit will not affect professional corporations. 

If you want to be a loser, that is on you, but as more and more people block your personal domain for email harassment, the string will go quickly. One, Two, Four, Eight then people will alert friends and after that it goes 32, 128, 512, 2048. In a week 50% of your daily target is gone and soon the algorithm takes over and less people will get your message, your options decreases even more. Making you start your setup from zero, all lost because you took the path of a loser.

In this world you (as a small business) could address at best 250 people a day. If you have the system to register it all, and you read it all you can retain at best 250 deals a day. Yes it is a speculative number, but the larger setting is not merely selling, it is also the need of manufacturing (if applies),stock, sales service, it is a track and one person cannot properly deal with more than 250 people. Considering 10 hours a day, you have 25 seconds per customer. You can listen to all the BS given to you as they want to sell their system to you, but consider, can you serve your customer completely in 25 seconds? No you can’t, no one can, not even McDonalds who needs 120 seconds. Direct Marketing for losers is not a solution, it is a delusion with no destination. It reminds me of a joke I told someone with a subway map on his T-shirt. “The pink line is the woke subway, it goes everywhere and gets you nowhere ever, no destination will ever be reached” perhaps not entirely accurate, but that is how I feel. 

The largest of all jokes is the one telling you can do it all, it makes you believe that you are stronger then Popeye, faster than roadrunner and wealthier than Scrooge McDuck. None of them real, none of them have any basis of reality. A setting you walked into driven by greed. Like a civil servant with dollar shaped pupils all he does is chase revenue which he hands over to his government leaving him with $882 per week (at best), optionally working yourself to death. As I stated, Direct Marketing for losers has no solution, it never ever will be a solution to anyone but the people selling you that system, serving their income. So how will you get reliable data on 5000 emails a day? Who else has it? Can you see the vicious self defeating circle you are in there? 

Google is right and it is time you figure it out too.

Enjoy your day, Friday is now 2 hours away for me. 

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Sides of currency

That is the setting, it is never sides of a coin. That was in the old days when things were simple. Things are no longer simple and that is why it took me so long to take on this issue. To be honest, the one clarion voice in all this has been the actor Misha Collins. I will get back to that later.

For now it is important to know that I am not anti-Israel, I am not anti-palestine. I am anti-Hamas. Hamas is a terrorist organisation and my largest issue is that the western media was eager to ‘forget’ the events that started all this. The Nova Festival in a rural farmland area near the Gaza-Israel border was just one of multiple locations hit by Hamas on October 7th. It was the spark in a powder keg and we are seeing the results of all that. Yet that was weeks ago. What started this were two stories. The first was given by Al Jazeera (at https://www.aljazeera.com/news/2023/11/11/saudi-arabia-to-host-arab-islamic-summit-to-unify-efforts-on-gaza) giving us ‘Arab-Islamic summit rejects justifying Gaza war as Israeli self-defence’ there we see that Saudi Crown Prince Mohammed bin Salman (MBS) gives us “This is a humanitarian catastrophe that has proved the failure of the international community and the UN Security Council to put an end to Israel’s gross violations of international humanitarian laws, and prove the dual standards adopted by the world,” I do not completely agree. This all started by acts of terror by Hamas and Israel has hd enough. We are also given by a source I do not know (at https://unitedwithisrael-org.cdn.ampproject.org/c/s/unitedwithisrael.org/saudis-help-block-anti-israel-measures-at-arab-summit/amp/) where we are given ‘Saudis and 8 More Arab Countries Block Anti-Israel Measures at Arab Summit’, I cannot say how correct this is because Al Jazeera makes no mention of this. I added the article because it is important in other ways.

Important to know 
We get all kinds of information, in this we get all kinds of information through LinkedIn, through Twitter (X to some). The first is about anti-semitism

This matters. I do not know if these events in London are really all pro-palestine. I believe that is not the case. It is riddled with anti-semitism and quite frankly it bothers me because anti-semitism is now worse than it was in 1933, this will go from bad to worse soon enough and it is making this world not a nice place. All these children with no idea what is going on ripping the posters of kidnapped jews from the walls, smiling like they matter, these children really do not matter. If you are willing to hide real events you have no value whatsoever. It is a dangerous thing to say, because the media is partially to blame. Some are intentionally misreporting and misrepresenting events. 

Image two is more dangerous. It implies that Arabs in Israel aren’t protesting against Israel. I fail to believe that 100% would not protest, but it is possible. Still I haven’t seen any media really reporting on this. Is it true, or is it false?

These things matter. You see with deepfakes, advanced learning machines we get data and images that cater to anyone who has the money to set these things in motion and the media is part of that. 

What needs to happen
The first part is that Saudi Arabia needs to clearly advertise a site that gives the true settings. What was said in these events. Where does Crown Prince Mohammed bin Salman al Saud stand? This is important because he is the stabilising voice of the Middle East and there is now a stage where we no longer can trust the media to give us the low down on what is ACTUALLY being said, were we get the real deal on where certain parties stand.  

The Actor
Now we get to Misha Collins. He stated on Twitter (X to some) something that struck a nerve. You can see it (at https://x.com/mishacollins/status/1723909073219772737?t=Nrp0sJig4eyEqYW4aIY_iA&s=03) it is amazingly good. He does give the setting from two sides and we need to ac knowledge that Israel had true grievances. The operative word was ‘had’. This has gone on for too long and in the end Hamas is not getting hit, merely the people from Gaza are and the top Hamas person is safely in Qatar, so what is now the point? 

That is the question I am struggling with. Can or should Israel be allowed to continue when 100 people from Gaza are killed and merely 2-3 Hamas operators? That is a price much to high, on the other side we see that as long as Hamas is in charge in Gaza this setting is unlikely to change. 

I understand that Hamas needs to be stopped, but this needs a very different approach and bombing Gaza into the stone age will not make it so. 

As such I have been struggling with several issues, but the largest issue is that the western media is no longer to be trusted and that makes it much harder, add to that deep fakes and populist agenda’s that are more often then not anti-semitic in nature makes us all run for the hills, we can no longer tell what is real and it is my hope that Al Jazeera and Arab News will become the real sources of information, but that is merely one thought. 

This weekend is hard, harder then most and it is all happening whilst we all see the Santa Claus stands and commercialisation of Christmas events, all whilst the reality for the west bank is one that is not including reindeers. 

I will not tell you to enjoy the weekend. I get it, you want to but it is time to mull a few things over.

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LinkedIn has problems

That is the setting I have been looking at for the last few days. What was the number one BUSINESS solution on social media has become a populist self promoting machine of garbage. Yes, a treasure to some is garbage to others. 

Small Issue
See here the small issue. Aqualand Australia, it is more than just a method of presentation. 

We can all agree that presentation would be part of LinkedIn and I have zero issues with that. Yet the link goes to a place lacking all kinds of information and you MIGHT get more, if you only hand over your details and e-mail. A simple email grab, not unlike cybercriminals out for some phishing spots. I don’t mind them being bad at informing you, but the email grab? I have an issue with that. It is the lowest least acceptable form of sales technique done by people who lack sales skills. You see, if they were proper sales people, they would have included a PDF (example) with ALL the information. If the information is good, the real people would be in contact, they would be making the next move. Yet in Australia housing is expensive and I personally suspect that the lack of information is to ensure that these salespeople get every dime out of you that they can get. Not merely the price of the house, but the maximum drain they can get. Now, I accept that I might be wrong on a few things and it could have been resolved by giving us all the goods and the real deal, but we aren’t getting that are we?

Big Issue
This is becoming an actual nuisance. LinkedIn members are getting more and more hassled with fake polls. 

Consider “Is your job hunt in the Intelligence Community becoming more challenging and what specific challenges are you encountering?” Is this an actual Yes/No question? And I am seeing several a day. Some will actually try to connect to whomever answered the question, because the author can see how YOU voted. It is a sales technique that is not clever, it is not innovative. It is (as I personally see it) merely stupid and with groups becoming public, this issue will merely grow.

The larger issue is that LinkedIn was an established professional network, by changing the rules and through that increase traffic, they are now becoming their own words enemy. Consider that players like Xing (German version) is starting to get into a position where they could poach plenty of LinkedIn members by doing nothing and by preventing that these actions will be allowed. Less than half a dozen little actions that could diminish LinkedIn with their 950 million members in more than 200 countries could make them lose close to 10% annually. LinkedIn will be a larger network for some time, but the foundations are shifting. Players like Xing, Jobcase, Hired and Hirect are nowhere near that size, but people might decide to take up a second network and when that network is giving them what they need, LinkedIn will lose a lot more than they thought of. I personally see this that their need to increase traffic for all kinds of reasons is starting to have a more negative impact. 

The number one question becomes how wrong could I be? I could always be wrong, but the populist approach seldom has a positive outcome. It is only those seeking (and lacking) attention seek the populist method and as I personally see it, those lacking sales skills (marketing too) need  all kinds of attention, some valid, some questionable. Yet this is merely my point of view.

As such, LinkedIn need to reassess what they are doing and what they allow to be ‘collected’ A mere change in certain paths might solve part of the problem for LinkedIn for now.

Enjoy the day.

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The job never evolved

There was an article in the Sydney Morning Herald and it angered me. The article (at https://www.smh.com.au/business/the-economy/recruitment-labour-hire-companies-collapse-amid-worker-reluctance-to-swap-jobs-20231006-p5ea8q.html) gives us ‘Recruitment, labour hire companies collapse amid worker reluctance to swap jobs’ it is there that we are given “the slowing economy makes employers more reluctant to fork out money to external recruitment firms who are struggling to fill job vacancies with qualified candidates.” First of all, the recruitment firms in Australia are a joke. They never learned anything. They keep on playing the same games for resume collections and mass marketing job filling. Over the last 10 years I have had less than a dozen confirmation emails. We are talking in excess of 300 job applications and less then a dozen replied with something like ‘We have received your resume’ or even ‘We regret to inform you that you have not been selected’ Less then a dozen in over 300 applications. That is the recruitment firm setting, a setting that has less credibility than a cocaine pusher in Sydney’s drug capital called Kings Cross.

They are all about cutting corners and all about reducing costs, all whilst they lose more and more credibility. As such there is every chance that employers are more and more becoming self sufficient in this task. There are more and more corporations with talent pages and career pages.

And the stage of “recruitment agencies were struggling with more vacancies than they could find qualified candidates for” is laughable to say the least. Ageism is merely one factor, the other factor is that more and more recruitment agencies have staff members that seemingly have no clue what they are doing. In one event I met the same recruiter a week later by pure chance and he stated that he hadn’t had any time to read my resume. But there he was collecting more resume’s.

So why don’t we give the setting a twist towards the reality of the stage? Perhaps it should be ‘hire companies collapse due to staff competency and repeated outdated actions’, I think that this is a much more to the point reason. In addition we see all kinds of recruitment firms popping up. There is every chance that one person was good at what he or she did and started their own firm. Makes perfect sense to me, but now we have 8 instead of one firm and these 8 firms are not communicative at all, the previous version wasn’t either. 

There are of course valid reasons and the SMH gives it to us via “A broader collapse in the construction industry, including high-profile businesses Porter Davis and Mahercorp, has reverberated through labour hire companies such as Duet Recruitment, ARI Recruitment, Collar Up Recruitment, GRB 365 Recruitment and PG Labour Services, who have called in administrators as their work dries up”. I reckon that in IT similar settings are happening. Google, Amazon, Microsoft and IBM are all shedding jobs. So there would be an impact. Yet the larger issue is that we see dozens of jobs every day in LinkedIn and those jobs are often pushed by recruiters, who keep on doing the same thing again and again and not communicating any of this. So when we see ‘worker reluctance to swap jobs’, the setting might be that these workers do not trust recruitment firms. All promising a calf with golden horns but in the end whatever they promise isn’t set in stone. Firms promising warm calling and inbound calls all whilst the result is that they are cold calling firms and people don’t like cold callers and whatever bonus is promised is a joke. Recruiters haven’t learned their lesson in over a decade and they continue in the trend of  direct mail companies, all whilst that setting is decades old. You either evolve or you become irrelevant. It is that simple.

Enjoy the day.

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A simpleminded A, B, C

It started yesterday when I saw a message pass by on LinkedIn. (See below). 

The honest first thing I thought was ‘Are you effing kidding me?’ It was like an episode of comedy capers. I thought that this level of shortsightedness was a thing of the past, but it seems to me that people will get themselves into heaps of troubles for the longest of times. And what was that term “endless digital potential?” A call to arms for the stupid people? 

So here I am educating the wannabes and the short of cash people, because it is essential. An API is an Application Programming Interface. It is a set of definitions and protocols for integrating application software, or to ‘simplify’ this “a software intermediary that allows two applications to talk to each other.” It is a way for others to talk to your software or data. It allows access. To give another reference. You are about to connect an anchor to your boat. But there are Danforth anchors, plow anchors, fluke anchors and several others. It depends on the size of the boat and WHERE you tend to park that dinghy, that largely decides what kind of anchor you need, not what is the prettiest anchor, that tends to be a factor in losing your boat. 

To put it in a better way “digital potential” will be seen when you connect YOUR data to anyone else’s data. Did you consider that? You see this blinders approach to information is nice and those with dollar shaped pupils take notice and want to race to that digital potential, yet the reality is something less nice. It is the chapter of risk.

RISK
Risk is the number one consideration, there is no other. Is it worth doing ‘approach A’ to get to the finish of revenue? 

Bad coding
This is perhaps the largest foe. Right off the bat, if you start off with the premise of bad coding, you are exposing yourself to serious API security risks and that is an issue. But fear not this person thought of that. We are given “That’s why we designed IBSuite as API First!” Yes, really? Security risks are still a massive danger. Unrestricted access to sensitive business flows is the stuff nightmares are made of and a security risk will bring that to your front door. 

Inadequate validation
A security researcher discovered an API payload that would send invalid data to their own user process, which would repeatedly fail to be handled correctly. This error handling loop prevented further access to their user account. This is perhaps the smallest issue, the problem is that failure to handle something correctly implies that something goes somewhere else. Do you know where that somewhere else is? Consider that your former colleagues spend decades optimising the data you have now, would you like others to enjoy that hard work, or keep that in house? 

Hesitating over API utilisation
Some state that in big companies, sometimes management can neglect to track APIs and their utilisation numbers. From this point, you can incur many charges and leave yourself open to security risks due to exposed APIs. So not only are you in danger to hand over your data, you can get charged for it too. Utilisation of data and greed in one nice compact solution, who would have thought it possible? 

Accountability
This does sound like the odd duck out, but in reality it often connects to data loss, Since API’s connect external users and applications with a firm’s internal applications, they are potential paths to a firm’s data. If access to these paths is not controlled, data can reach the wrong hands – and can be stolen, modified, or even irretrievably deleted. So data could get copied and then deleted, to make sure it does not hinder YOUR storage. I wonder if they will charge you to hand the data back? Just a thought.

Risks of XML
I admit, this is the hardest one for me. It is not always easy to put your finger on XML, its usage is too widespread, in the 90’s it was never an issue, more of a fab for some. Yet, 3rd party APIs could be compromised and leveraged to attack other API services. Attacks such as SQL injection, XML External Entity injection, and more, should be considered when handling data from other APIs. This part tends to be tedious but essential. It is time consuming ground work, but it must be done. 

APl incompetence
This is harder for me, I have a massive lack of knowledge here, it is specific niche knowledge that the experts have, yet it amounts to the ability to have a fault-tolerant system. Consider that in the 90’s there was accounting software. If I used a specific expression, the program would crash. No biggie you would think, but at that point I ended being in THAT system, now completely open with supervisor privileges. I had access to the entire mainframe with access to everything. This was a specific setting that was solved 3 weeks later. But what happened when it was not found? Consider that your system is open to anyone that employs such a solution and they get access to everything including the porn pics of your wife and your data. I am willing to bet that option one was a lot more upsetting to you, weird that.

Lack of security
You would think that this is covered, but it is not. Akamai (a US cybersecurity firm) reported “Of note, fewer than 50% of respondents have API security testing tools in place. Even fewer have deployed API discovery tools. Although the survey results suggest enterprises recognise the security risks of widespread API usage, there is no clear consensus on where to prioritise investments”, this matters. Security should be everything when it is about your house and your data. 

This is all mere top-line header consideration. So consider the intro I reacted to and the lack of risks that it shows. So how much risk are you willing to take with your house and your data? If I was inclined to be that short sighted in promoting ‘digital potential’ I would have gone with “APIs are not required, but if you consider and adhere to the risks in a proper way, they are the safest way to connect and explore digital potential. Any eco-system has risks, which is why we designed IBSuite to be a safety first option in exploring the digital oceans for revenue you cannot see now, but to get there in a digitally safe way, one that keeps your data YOURS.” Is it as good? Perhaps not, but it instills value that you as a customer and the data YOU have is used for safe navigation and that matters.

This was a functional boat once, they chose the wrong anchor and in the wrong place that cost them their livelihood. What will you do? Look deeper, look better, look elsewhere? All good questions and it all started by understanding the risks of an API because everything has a risk, not looking at it implies you are taking too many risks with something you can only lose once. 

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Path of a slippery slope

We all have that at times and this time it is me on that slippery slope. You see I made reference to the loss that Facebook would be facing, and yesterday I decided to dig deeper into that. You see, I have nothing against Facebook (or Meta), I am not after their channels. Yet my new design will give a larger stage and it will cost Facebook 10%-15% (a rough estimate), I doubt it will go beyond that, and if it does, it will not be for many years. Still according to the numbers I am finding (2022), that would mean a loss of $11-$17 billion to Facebook and there is no other side to that. It will not become my revenue (the revenue of my IP). It will trickle down to me to a small degree at some point and I was contemplating how I could enlarge that trickle effect. But I am deciding against it, because it will impact the bottom line which implies that the negative effect is a lot larger than the positive effect. And as I was looking deeper, I saw that the other branch has additional positive effects. Not more money (perhaps over time), but it sets the stage that the revenue of stage one will be met quicker, which is absolutely good. It is the third branch that has a few items, no negative sides, but I have been looking into getting a more positive impact, positive revenue stream sided. Still there is time for that and perhaps as the third branch is executed, more options become available. In the first I am looking into the option of the Tomes that are connected. There is a stream coming there and it is positive, but there are no numbers, no numbers from any reliable source that would give me this stage to be considered quicker. 

As such there are more sides to consider, especially as Facebook is coming with its own Twitter, there is nothing realistic yet, but I have been considering on how this could be accessed. As Twitter is playing games, I see no real benefit at present, but Facebook has other goals and there more options could evolve. 

Still I am on a slippery slope. I was feeling content and safe when it was all about the IP, as such I am not focussing on the revenue streams (other then a return on investment). You see, here we get Microsoft (who is not allowed near my IP). They are a 5 time loser. The first was their Tablet approach (that Surface thingamajig), which is nowhere near Apple, not even a dent in their revenue stream. This was their first loss. Then they lost their cloud solution to Amazon (that bookshop) which is loss number two, then they lost the console war to both Sony and Nintendo. This beckons the laughter that the strongest console in the world lost to the weakest of them all. That gives us loss number three. They are losing market share to both Apple and Adobe in their core office setting which is loss number four and the streaming war they will definitely lose it to whomever ends up with my IP. And in addition to that, they will lose to Amazon for sure and they will lose to whatever Tencent Technology will bring and they are likely to lose to Apple Arcade (I do not know enough of that solution) as well. This makes Microsoft a loser five times over and as such the implosion of Microsoft is still on for 2026. Which after all those billions invested in keeping Sony smaller is just hilarious on many sides. These elements matter because it places my IP in a premium spot. The idea that I have the ammunition that boots Microsoft in the ass makes me happy, no matter how little I get for it. Still, I need to focus. You see, getting overly happy on one side is not good. I require a critical mind to consider what could be done in three stages.

The first is what I must have (Unreal Engine 5)
The second is what I should have (a clear population with a mission statement)
The third is nice to have (A Foxtrot Uniform to Microsoft and optional additional revenue streams to moi)

These three streams are always considered in the short term, medium term and long term. Americans hate long term, the often lack focus and vision. Yet the long term is always important. It matters towards whatever mission statement you cloak yourself in and how you present the solution. It matters a great deal. Only spreadsheet users focus on the next quarter, but it is not about the next year, it is about the next three years (at least) and that is how I saw that Amazon and Google were leaving billions on the floor (Google more than Amazon). It is a realisation on where one could be heading where the real profit is, because the bulk of all revenue seekers are focussed on the next quarter (where their bonus is). And because of that they leave larger revenue options untouched. Feel free to oppose me on that, but when you do, look at your boss and their bosses on where they are focussed on. It is always a next quarter stage and you tend to lose a lot of revenue that way. Even now we see all the tech companies and places like LinkedIn shedding hundreds of jobs, all whilst a place like LinkedIn had options, they had in their niche options to diversify and keep to their niche. Others are in a similar stage, and when we realise that, other can have a go at finding their option. You see when you the delimitation of a corporation (that next quarter thing) your options open up, not merely mine. All those willing to dream and design past a next quarter will have options they never considered before and that is when you see the meadow with lost revenues. A meadow that Microsoft, Google, Amazon, LinkedIn, Meta, Salesforce, and several others. They are all shedding jobs and perhaps for them it is a valid setting, but that also means that they aren’t able to make critical adjustments when people are needed and that is where the visionary comes in. I was lucky that my IP started well before they shedded jobs. I was in a pristine place where no one was looking and I have that advantage now, an advantage that will not last. I get that. But for now they aren’t seeing what I am and with the tens of thousands of jobs gone, the manpower to seek around is also faltering for them (which is good for me). Still I know I am on a slippery slope. There are elements that I am most likely to overlook and I do not know which ones (because if I knew, I wouldn’t be overlooking them). 

Still it is a nice weekend for now, I will see what tomorrow brings. Time is not one element one tries to anticipate, it is too tiring an exercise and you tend to overlook more and more elements, they say a stitch in time saves nine, but for the most you tend to live on borrowed time instead of enjoying life and that is a big no no in my book.

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