Tag Archives: Microsoft

Filter by Gender.

Yup we have all done it, we tend to filter. The horny (especially teenagers) want to talk, chat and video whatever to the members of the other gender (well, most of them anyway). We filter by the needs we have, business needs, personal needs and artistic needs, we filter. There is for the most nothing wrong with that. Yet it also tends to keep you in a little box. I come from the previous internet era, I never got into Napster but I loved Audiogalaxy. I had it so I could listen to music when I was travelling and it opened up doors. I learned about the Corrs, Bond, the Dixie Chicks, Linkin Park, Orbital and a few others. It grew my CD collection by leaps and that made me happy, in an age where my work kept me from MTV, Audiogalaxy showed me other venues of music. I forwent the filter and I learned about and got to appreciate bands I would never have considered. Filtering is not all bad.

Yet what happens when filtering goes overboard in another direction? Today I learned a new word, I word I should have been aware of but I do not remember hearing it. The word is ‘Femicide’ and it is not a good word. It was Al Jazeera that made me aware, the article ‘Rage boils over amid Argentina’s unrelenting femicide crisis’ (at https://www.aljazeera.com/news/2021/2/24/rage-boils-over-amid-argentinas-unrelenting-femicide-crisis). It got my attention in the first as it was about Argentina and my mother was from there. In the second it was the by-line “Femicide of 18-year-old Ursula Bahillo pushed thousands into the streets of Buenos Aires this month to demand action”. In this there are two parts, the first is “About 87,400 results” (when we look for Ursula Bahillo) and the second part is that the big newspapers are missing on the news search result on the first page. A Spanish version from the BBC is at the bottom of the page, no Washington Post, no NY Times, no Times, no Guardian (the list goes on) and it sickens me for another reason. You see, one hour ago the Guardian gives us ‘Princess Latifa letter urges UK police to investigate sister’s Cambridge abduction’, some princess gets the news on optionally being abducted and whilst Al Jazeera reports “Nearly 300 femicides were reported in the country in 2020”, other newspapers keep us in the dark and these idiots demand money from Facebook and Google, whilst not informing us? I see this as one of the clearest ‘What the Fuck?’ moments of the year.

I never felt comfortable bout honour killings. I understand that it exist and in those countries there is an issue, I am massively against that setting in other nations. I cannot convict it as I am not Muslim, yet outside of Muslim nations it is an issue, yet femicide should not be ANYWHERE and the fact that we are kept in the dark by most papers is a larger issue, but I will let you worry about that. It kind of intersects with ‘Australia urged to follow allies in denouncing China’s repression of Uighurs as ‘genocide’’, the fact that genocide is happening and someone needs to ‘urge’ Australia shows that we are not as evolved as we think we are. By the way, the first 5 pages of that search shows no Australian papers at all, as such should they be allowed to exist? That is a more serious question than you think. If the ACCC are all about media laws and the need to blame tech companies, in this my message after seeing ‘ACCC chief claims victory after Facebook standoff’ to Australian Competition and Consumer Commission chair Rod Sims will be “Sir, I consider you to be a fucking joke! You are hereby responsible to make sure that the events around Ursula Bahillo are to be seen in EVERY Australian newspaper as per immediate. If you (as it seems) champion discrimination, you need to be openly told this”, my issue here is that Microsoft was left out of the media consideration, they were waiting all their resources on their Azure cloud and now that we see “Microsoft will ensure that small businesses who wish to transfer their advertising to Bing can do so simply and with no transfer costs.  We recognise the important role search advertising plays to the more than two million small businesses in Australia” (source: Microsoft) all whilst we see western media absent to the plight of Ursula Bahillo and hundreds more shows that the media was never to be considered any options (if the Leveson report was not enough evidence). As such, how much action did the UN take to the Femicide cause? I know they have done some work, yet when I see ‘United Nations asks UAE for proof that Princess Latifa is alive’ all whilst the Google Search “Ursula Bahillo United Nations” gives no real links on the western media, why is that? That is even beside the fact on how active UN essay writers became against the Crown Prince of Saudi Arabia, they even went so far to push for issues regarding  cyber crimes on an American Industrial (Jeff Bezos) all whilst the presented evidence had several shades of debatability. As I see it, we need larger changes and if the media relies on political bitches (as one might say) to do their revenue work for them, they will need to be held liable, yet I reckon that some editors will cry like little bitches and point towards ‘freedom of the press’, I wonder how long it will take for someone to consider that ‘accountability of the press’ is also a matter that needs consideration. Al Jazeera brought more to the surface than some media players are happy with. Consider your paper, or their website (whichever it is) and look for Ursula Bahillo, how many articles did you find? What we are shown matters, whether is be Femicide in Argentina, persecution of Uighurs or any other news. As I personally see it when we filter by gender and the filtering agent is the media we have lost control and the insane are at the helm of a ship called sanity. That’s merely my $0.02 on the matter.

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The danger of being wrong

It happens, to you and me, sometimes we are wrong. It can be because of belief, it can be because of presented facts, or it is linked to the faith you hold. Faith, not religion! In this I have a surprising large foundation of preference towards being incorrect, not being wrong. They are not the same. When you are incorrect, it tends to be towards a specific part of the equation, when you are wrong, you are looking at another equation. That tends to set you on the wrong foot, the one that cannot kick the ball.

For me it started roughly 780 seconds ago when the BBC gives us ‘Facebook Australia: PM Scott Morrison ‘will not be intimidated‘ by tech giant’ (at https://www.bbc.com/news/world-australia-56109036). To be honest this mess started a few weeks ago when politicians were starting to suck up to a desperate media setting. The larger fear is not merely the new linking and cookie solution that Google is working on, and that is before they realise that my new IP takes the newspapers out of ALL equations. It was not intentional, but the fact that my solution gets rid of ‘filtered information’ carriers is just icing on the cake. So the article gives us “Australians on Thursday woke up to find that Facebook pages of all local and global news sites were unavailable. People outside the country are also unable to read or access any Australian news publications on the platform”, which suit me just fine, it is not my use of social media, as such I do not care of seeing news (read: filtered information) there. So when we consider the information from the same source giving us “The world-first law aims to address the media’s loss of advertising revenue to US tech firms” my initial somewhat less diplomatic view tends to lean towards “Who the fuck are you legalising advertisement revenue and who gets it?” From my seat it looks like that everyone is all about free trade until the friends of politicians lose their trade, then it becomes a political setting towards protecting those moneybags, that is how I see it. The fact that the media did not comprehend what digital media and digital advertisement was until it was much too late, why do we cater to them? In that same setting how much protection will the Yellow Pages receive against that same media outlet trying to rip dollars from tech companies? The world evolves and those who cannot adjust die, or go under. This is how capitalism works. The stage is even less acceptable when we consider the Guardian (at https://www.theguardian.com/media/2019/oct/11/the-press-were-never-in-a-post-leveson-straitjacket) giving us “It has always suited journalists to suggest it is unwise for victims of illegality to pursue justice against newspaper publishers”, so not only is it unwise for victims to get against their media harassers, we see a larger stage where politicians and laws are devised to protect them from acts of technological evolution. In this at what point are they held to account for their actions?

So when we consider the part where we see “Under the code, news outlets will be required to negotiate commercial deals individually or collectively with Facebook and Google. If they cannot reach an agreement, an arbitrator will decide whose offer is more reasonable. If Facebook or Google break any resulting agreements, they can be fined up to A$10 million ($7.4 million) in civil penalties”, we see discrimination. Microsoft Bing is not in that equation, why not? In addition, why would we want to see any Australian news in our social media? Come think of it, the setting that Facebook has with advertisements goes back to 2007, so over almost 14 years, the media was incomprehensibly incompetent toward advertisements and the impact. 

In 14 years they did almost nothing to counter it with their own version, by the end of 2012 they had passed 1 billion users, 5 years later they doubled that. (at https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/)
And the media sat on their hands, they sat on their hands to such a degree that now politicians are aiding the filtered information bringers to get some more undeserved revenue, in addition these same politicians did nothing to overhaul the tax laws, so how does that play?

As such why do they deserve that leg up? Oh and in this stage if the population is a solar system, planet earth becomes a system with planet Bing, planet IBM, planet Google, planet Facebook and planet media. In this planet media is mercury, scorched from being too close to the sun, Saturn and Jupiter are Google and Facebook, each with their own asteroids and moons, al having their own function, Mercury, like the media has no moons, no services to offer, merely a printed media solution, as such, how much protection did the parchment guild get when the news went to the pulp business? What was left for the paper mills?

The paper mill is a nice touch, I actually went to one, I saw how paper is made and we all go towards: ‘Yes, but that is now obsolete’, this is true, but in that same light, the media we see today made THEMSELVES obsolete. They did not apply the brakes when they had the option and the Leveson inquiry is merely one of a few examples. When one side of media becomes too populistic, people can no longer tell or differentiate, that made them obsolete and now that this is the stage they want to hang to any solution they can, even the ones that require legality, all whilst they hang freedom of speech and freedom of expression somewhere else so they can accuse others of negating their right to show that freedom of filtered information.

Another voice is journalism professor at City University New York Jeff Jarvis, he gives us (at https://pressgazette.co.uk/media-bargaining-code/) ““The Code is built on a series of fallacies. First is the idea that Google and Facebook should owe publishers so much as a farthing for linking to their content, sending them audience, giving them marketing. In any rational market, publishers would owe platforms for this free marketing, except that Google at its founding decided not to sell links outside of advertisements. The headlines and snippets the platforms quote are necessary to link to them, and if the publishers don’t want to be included, it is easy for them to opt out…”, he gave this yesterday, I was on that train a week ago. And as I see “if the publishers don’t want to be included, it is easy for them to opt out”, the ACCC was eager not to include that little snippet of the equation making them a tool and optionally a joke too. As such we might wonder what politicians are dong (apart from helping their media friends remaining a non-poor entity), I could be wrong, I could be incorrect. I believe I am neither and that is the stage we see, all whilst the bringers of filtered information continue their revenue round one more lap, that is until the race is called. I believe it was called some time ago, but that is merely me. I could be wrong.

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Doubt and consideration

Yes, we all have them, doubts that is. And I had mine yesterday and this morning. I got a whiff of a game called Sandship (on iOS) and it did not take me long to get hooked. Now, we all get hooked, but hooked can be short term and long term. This game has all the trimmings that we can expect to see. It has some sort of storyline, it has puzzles, a sort of challenge setting and of course there is always the option of micro transactions. All these games have them now, but in this game it is done in both an ingenious and non-invasive way. As I was looking at what is possible, I realised that there was doubt in me. You see, I feel certain that a game like this would be a huge success on the Nintendo Switch, it would need some tweaking, but the foundation of the game is close to perfect. And as far as I can tell, Nintendo has nothing like this in their arsenal, especially when you consider that there is some level of operational education in the game. I get it, some will doubt my view on this, yet I also find myself wondering whether the makers took a look towards the Console, or are they in a stage where they will rely on micro transactions? For a beginning developer it is a fair call to rely on the micro transactions, yet this is not a game made by a beginner, if so that person is a real gaming savant. 

The doubt is whether I am seeing it correctly, I am to some degree anti-MT, yet I understand that these MT’s are a good starting point for any developer. In addition, even as I accept that some people want to play on their phones, some games need a tablet or a decent TV screen. It just works better that way.

The consideration is for some of these developers, once they have a starting capital, did they consider setting the game, optionally adjusted on a console and with cloud gaming on the rise that consideration will soon be a lot more important than ever before. It is more important because extending existing IP is a lot more important and optionally a lot cheaper than making up new IP. 

This gets me to part 3 in this, you see there was a game in 1985, it was made by Epyx and it was called Chipwits, now the game seems redundant, but the educational side as well as the challenge in all this was amazing, especially for a computer with only 64KB (RAM and ROM), consider what could be done with a Nintendo Switch that has 62,500 times the memory and a CPU that is probably just as excessively more powerful than the 6502 in the CBM-64 was. One of many games that are as easily remembered as some of the other games that some gamers idolised. Why? Because these games were truly innovative and original. And even now as as we see some developers concentrate on the flash and the bang, they are all seemingly forgetting that gamers come in all shapes and sizes, in addition, plenty of younger gamers are dependant on the parents and guess what, these parents are not a great fan of games like Manhunter 2, but they are  always seemingly willing to buy the additional game that has an educational character. But that might be mere speculation.

What is in view is that too many games rely on one path, whilst they could add paths to their software range and in these days having more than one path is important, especially when the waning range of downloadable games that can be surpassed every new week, yet the games we purchase are the games we keep around, often for a long time. There are plenty of examples. 

It is that part that shows the folly of Google when they dropped certain paths from their Stadia range, I wonder what Amazon will do, because we have 4 generations of consoles that show us that original and exclusive games make the console. PSX, N64, PS2, PS3, Xbox, Xbox360, PS4 and PS5. They all had their range and gathered clusters of 1000’s if not hundreds of thousands. Microsoft had their Master Sergeant, Sony had Lara, Kratos (and a few others), it is the exclusives that makes and break the console, yet original games are still part of that equation and the makers need to realise that, because there is every indication that some are relying on makers like Ubisoft and EA (complete with bugs), yet that comes with a risk, the moment the gamer has had enough the entire development house will be regarded as toxic, whether that is fair or not, the gamer will almost always act out of emotion and emotion does not really consider the balance of the topic, merely his bruised ego and the aggravation of glitches. As such all consoles need a stack of options, options that Google (as I was told) has done away with, giving a larger playing field to Amazon. It is in this light that we will optionally sooner than expected see:

1. Sony
2. Nintendo 
3. Microsoft

Turn into 

1. Sony
2. Nintendo
3. Amazon
4. Microsoft
4. Google

This is not a typo, Even if Amazon wins, there is no real telling how Microsoft ends up against Google Stadia, I think that is the fear that drove their Xcloud. You remember the pictures? 

Why keep on pushing this when you have a console that comes close to the PS5? No one is asking that question. We see speculative settings on Xcloud and mobiles, yet the real gamer does not consider a mobile screen to be a real screen. So facilitating to more games will push Microsoft further to the back of the console line. I wonder how much Amazon and Google are considering that path, and there are options, there are games that matter, but will the hardware people consider the options that are decently in abundance?

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From drain to sewer

To be honest, I am not surprised. In this day and age of overruling greed and the lack of care I see a change and this change will set woe to Australia and its local brands. It all started with overly stupid shareholders and stake holders, who engaged greed driven politicians on prolonging the lifestyle that some would and should never have been allowed to continue. I am of course talking on those relying on journalism. This is not about the journalists, although they are not entirely without blame. The news was happy to side with a player who has less than 5% of the market. So they were happy to go towards a player who has a mere 1/20 slice of the advertisement cake, this was never about fair, or about realism. 

In the first when we see “Under the proposed bill digital platforms would be required to pay media companies for content” EVERYONE is ignoring the part where the media can decide not to be on the digital format, they can decide not to post their messages on Google Search or place them on Facebook. So why is it an option. It is like advertising on the Yellow Pages and demanding the Yellow Pages for payment for the privilege of showing these articles. The ACCC and a few other players were happy to ignore that part, in addition we see them ignoring the fact that some of these papers have articles that ALWAYS push the link to a payment portal. There is more, these greed driven silly people relied on Microsoft and their Bing flaw to take the forefront into staging the response of “both would have to better compensate news publications for displaying their content, as well as give outlets more information about their search and newsfeed algorithms”, in this, the stage of ‘better compensate news publications’ as well as ‘give outlets more information about their search and newsfeed algorithms’, in this Microsoft who only has at best 5% is eager to increase its market share, yet there is a reason that they only have 5% and the news is only getting worse. As Australia moves away from Google search, they are cutting their fingers in a few more places as well. As silly people are all about their personal gains and personal wealth, the idiots owning the media that they are demanding payment for are all in a stage that they never understood in the first place. The Conversation gives us ‘The old news business model is broken: making Google and Facebook pay won’t save journalism’ (at https://theconversation.com/the-old-news-business-model-is-broken-making-google-and-facebook-pay-wont-save-journalism-150357). There we see “The code is meant to help alleviate the revenue crisis facing news publishers. Over the past two decades they have made deep cuts to newsrooms. Scores of local print papers have become “digital only” or been shut down completely”, as such, we seem to overlook that the elderly owning news media (example the Murdoch wannabe’s) never understood the digital part. We optionally see this in “To understand why the commercial news model is so broken, we first need to recognise what the primary business of commercial news media has been: attracting an audience that can be sold to advertisers”, Google already has the audience and Microsoft wants them too, so silly people (optionally including the politicians) are setting a slippery slope and Australia is about to lose whatever global foothold they have. In this the silly people are clueless on the damage that will hit. 

This is seen in two parts, the first is “2021 Cloud Report from Cockroach Labs ranked Google Cloud Platform as the best-performing of the three major public cloud platforms, offering an impressive threefold advantage in throughput capability”, so not only is Microsoft out of options, they are severely outclassed by Google (and optionally IBM as well), a stage that is influencing a global stage that we see (at https://www2.deloitte.com/au/en/pages/consumer-industrial-products/articles/global-powers-of-retailing.html#), so consider the players that have some global visibility. Players like Wesfarmers, Woolworths and JB HiFi. All players that were until 2020 in the top 250, now consider that they are removed from that field. This is because Microsoft does not count on the global field, not with a mere 5%, 7% on the global stage, we get it that Microsoft wants it desperately, but the silly people never realised that the media is now influencing a stage where others will no longer count as well. It is the purest form of ‘Think local, act global’ it would sound nice, but it merely makes Australian brands no longer a global player, a stage that will make New Zealand the number one consumer target for Australian brands and wherever they are second place, they become obsolete. The ACCC should be proud of not comprehending the larger stage. And in all this as the Conversation informs us of “before 2000 print media attracted nearly 60% of Australian advertiser dollars, according to an analysis for the Australian Competition and Consumer Commission’s Digital Platforms Inquiry. By 2017 it was just 12%”, we see the initial folly, it almost reads like the setting of Alexandre Auguste Ledru-Rollin where we see ‘There go the people. I must follow them, for I am their leader’, but the media was never a leader in the digital media (or media for that matter), they were merely facilitators to shareholders and stake holders, as such ‘their’ people are already the population of planet Google and Microsoft wants to annex that population in any way they can. So whilst the ACCC is setting a Microsoft stage, the media is still clueless on what is required. As we see “the core of the problem is that funding such journalism through advertising is no longer viable. Other solutions are needed – locally and nationally – to ensure its survival”, it is the larger setting they all relied on advertisers, advertiser whores for a better reference, yet in all this the newspapers are all drowning most pages in advertisements, it is partial evidence of remaining clueless. The owners needed to act over a decade ago, that is seen in the decrease from 60% to 12%, a decade of decrease and nothing was done and now that they are desperate Microsoft steps in, they will save the day, or so they say but will they? They only have a 7% global penetration, they did this to themselves by forgetting that the consumer had become in charge to some degree, it is what Google wanted all along, they merely became the facilitator of whatever the consumer required and requested, the media does not understand as they think that they are the centre of the universe, but in a global setting with thousands of voices they are merely a discord in a choir at best. 

So as the small players listening to the media are throwing away whatever options they have to the media, the media is locally acting to fill its pockets, although they will not see it that way and Microsoft is in a stage where they gain 25,000,000 bing users. And in that stage where 5G passes Microsoft by, the Australians will see a decade of hardship with no future options at all. Well some players will proclaim in their presentations that this is not the case, but when their presentations run dry and when we get to 2023 and players like Wesfarmers, Woolworths and JB HiFi will no longer be on a top 500 list, at that point some people will wonder why they listened to the silly people. I can only hope that my IP is sold before that because the hardship Australia faces with no global audience is not one I hope to rely on, and when you realise just how dangerous this setting is, you will not want that either.

In this when you realise that the media pushed you to a room in the sewer with that view, will you finally realise that the media, their shareholders, stakeholders and advertisers have sold you a bag of goods whilst calling it ‘life on quality street’? Who will you hold accountable the moment you realise that?

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A penny for your brain

On the side of the road was a car, it was near Buvika. The car was empty, yet next to the car was a blanket, on it a man, a woman and two children, a boy and a girl. They were having a nice lunch in the summer sun, basking in the sun. They were enjoying the weather and the food, it was a stop a they were on the road towards Molde. It would take a few more hours, so they would arrive in the early evening, yet in these white nights, there would be great visibility until long after they arrived. The parents were having a conversation, what about was unknown to Inge, but she was enjoying the view of the field towards the water. She got up and walked towards the Trondheim fjord. She was enjoying the view of the water, she looked for a few more minutes when she heard her father shout, she turned around waved and she walked back, yet as she had walked less than a dozen steps her foot gave way and her leg sunk into the grass. She got up and looked down, she saw two yellow coins, she picked up the coins, put them in her pocket and walked back. Her mother looked at her smudged light trousers. She shrugged “A small hole I stepped in”, and laughed. They got into the car and drove off, they ended up at their destination 4 hours later.

In the burrow was a man, he was a frightening man, he was a warrior with power and authority, as he felt his treasure leave the silent shout was almost deafening to any who could have heard it. He felt betrayed, he was stolen and he would have payback. The shield was broken and rotten, but the skull cleaver was comforting in his hand, he focussed and he felt the ground give way, and as this happened he moved up and forward, even now as the light dimmed, he felt the summer sun on his skin, and as he noticed looked to the south west, he saw a golden glow, that is where he had to go and he made one step after another.

It was not for many hours when he came up to a farm, he could feel life in there and he had no army, he stepped towards the farm, the door was there but he pushed the door into splinters and threw it into the house like it was nothing. He walked in and a woman looked around, this shield maiden screamed and he took notice, he pushed the skull cleaver into her chest, she never had a chance. A man came running in, he too was dispensed with, there was no other noise but the sound of horses and cattle. It was only one hour later when the warrior had two new soldiers, the man picked up a pickaxe, the woman picked up a hoe and they looked at the warrior, he never spoke but they followed as he made course into the fields towards the golden glow.

Well, I came up with the ‘draugar’ horror story a few nights ago and this was as good a time as any to add it, making it the foundation of movie number three in as many months. I was amazed just how much folklore there is on the Nordic Draugr, there was even more I never knew (who knew) and I have not used that part yet. A stage where we see the danger coming from the North, so with Covid from the east (and now from any direction), Draugr from the north. I wonder what we can throw against us from the west (perhaps a Trumped up demon) and optionally an Afreet from the south, not the worst day to do something about the population explosion, so far Covid-19 only killed a little less than 2.5 million, so we might as well write in a few more options. And let’s face it, when Wall Street does not have a few billion consumers to worry about, they might overhaul their greed driven numbers system.

Which is an essential thought when you consider that Microsoft bought Bethesda for $7,500,000,000, EA spend $2.5 billion on IP and that race will continue on an exceeding scale, so me throwing some free IP towards public domain on areas like movies, games and TV series is not the worst idea. So whilst two players have spend a combined $10 billion, I hand out IP to public domain and original decent game developers will get a shot at showing those two players that the power of original IP will trump bought IP, IP that is not original pretty much any day of the week.

I do have a hidden agenda, but it is not time for that yet and the idea of showing Microsoft the error of their way is a massively satisfying stage for any ego, even mine (which is not that big to begin with).

When players learn that solidified dreams cannot be set to currency, they might actually learn the one lesson they ignored for well over a decade, I will be there the laugh in the rafters, to that I have no doubt.

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Colour the stage

I was almost asleep when an article in the Guardian passed my eyes. The article was from Feb 3, but I read it only now. This happens, there is only so much my eyes can deal with and this is one of those moments I am catching up, it is 05:15, as such I am still ahead of the curve. 

The article called ‘Amazon, Google and why you can’t just invent a blockbusting games developer’ is an excellent piece by Keith Stuart. There might be a few quotes in there, but I will try to avoid it as the article (at https://www.theguardian.com/games/2021/feb/03/amazon-google-and-why-you-cant-just-invent-a-blockbusting-games-developer) is a gem from start to finish. You need to read it. 

You see, we are looking who wins the Cloud gaming rush, but even I forgot the setting that is forgotten. I touched on it in the past and I did point out that Amazon is doing much better than expected against Giant Google, yet that is not enough. The lesson that Microsoft refused to learn is upon all three of them. In my view these three are staged in a mindset of ‘Business staging art’, which is the wrong setting. It is now and has always been ‘Art pushing business’, it is the one side that they all forgot (Nintendo and Sony as an exception). Art is the power over business, not the other way around and Ubisoft is learning that the hard way. They forgot the station they were in when they got their business executives push the thought ‘A new Assassins Creed every year’ that is when they lost the plot and if Google and Amazon do not learn that lesson quick enough they will be out of the race too. At present there are thoughts that Amazon is now in the lead. I cannot tell as I do not have certain links and connections, but those who voiced it have a decent case, Amazon might win this, a race I actually never saw. I thought that the people at Google were googly and artsy enough to see that, yet I could be wrong there.

So as cloud gaming is taking a slow stage towards the gaming of tomorrow, the stage is larger and it needs to be painted. Not by some painters R Us franchise, but by kids and dreamers who dream of tomorrow, who dream of what might be and then we see if the artsy people can guide these younglings into a frame of gaming, not the business executives on what looks cool, but art people on feels cool and what plays truly cool, a stage ignored too often and also pushed into silence by the wrong people. Keith makes mention in his article on the business stage of AAA game development, yet the business needs will be the collected data and cloud services and the art of gaming falls away. Just as Microsoft was blinkered into the Azure stage, we see Google and Amazon making similar if not too identical moves. Parts were seen almost a year ago in Forbes when they gave us ‘The Console War Is Over Because Sony Left Microsoft Behind From The Start’ (at https://www.forbes.com/sites/erikkain/2020/02/28/theres-never-really-been-a-console-war-because-playstation-left-xbox-behind-from-the-start/), a stage most saw coming a mile away. Only because Microsoft still doesn’t get it, they never did. Not for almost 7 years, they lost the plot and they had to answer to board members who never understood it in the first place. That is the stage that Google and Amazon face at present and the one getting it last (or not at all) will be the loser in this. To be honest I expected Google to win this, I did not expect Amazon Luna to be on par with Google but they were and if they can solve the software issue, they will be ahead of both Google and Microsoft which is a race result I would never have bet on a year ago, but there you have it.

So when we look back at a quote in the Forbes “the console war is over and Microsoft has moved on, leaving Sony in the dust”, we see the problem. It is a business quote, it is a cloud quote and it is a presumptive quote on what gamers need. Yet the gamer wants a good game, it does not matter where it is and they prefer to play on THEIR system. By making the cloud the axial and not the game Microsoft lost and it will lose bigger because cloud gaming requires a good connection which takes out well over 30% of Europe and well over 35% of the US, so these executives are running in a race with both hands tied behind their back, they will claim that their legs do the running, but the arms are required to keep balance, and without balance they do not stand much of a chance. Even now, as we see congestion after congestions, they keep on saying it is about cloud, but the stage of the cloud is the internet and the connections and they are not on par, 5G is too far away, so those with the options will look at cloud and there the games matter, so Microsoft is out of the race and it is now between Google and Amazon and the Amazon horse has now optionally an advantage.

So even as Forbes is setting the (wrong) stage by consoles and how Microsoft only has one console on that list in the top 10, the Xbox360 in 8th position. We forget that time was an issue, and in a short time Xbox 360 became an actual contender, after that the wrong people at Microsoft started to talk and others were told to listen, it gave folly to the Xbox One and more folly to what came after. All whilst Nintendo completed the Switch and that ended Microsoft. Now Microsoft is a mere distant third and if Amazon gets its game right, optionally Microsoft becomes 4th at that point the people will abandon that system. The titan that was created in 7 years was utterly destroyed 8 years later, and as I see it there will be no coming back from that. This saddens me, not because of Microsoft, but with Microsoft where it was Sony had to up its game and that is the part that matters. It is not about the PS5, it will be about the PS6 in 2028 and without Microsoft the difference between PS5 and PS6 might not be to the degree it should be. I look at the future and gamers, true gamers will look at the games that are dreamt up right now, the dreamers will require hardware that does not exist yet pushing consoles and optionally cloud systems, but any gaming cloud system set to the premise of business people will not have that much of a chance. 

I might be wrong, but so far in gaming I have been right a lot more than wrong, so I feel confident in my view of the matter.

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Intelligence, Business Intelligence

The stage we see is the stage that is presented by all kinds of media. This time (apparently) it is not about slapping the media (alas). The stage is rather large and has a few corners that we consider and there is a lot to be considered off. 

The first part of the thought had been out within me for a while, I made more than one mention in the past, but not in relationship to Gamestop, I did made them in consideration to Nintendo. There is an active game that implies a relationship between hedge fund managers, a share of analysts and short selling. We accept the words by Larry Beinhart who gives us “it does not mean we are entering a new age where the power of Wall Street will be truly challenged”, yet the short selling remains an issue. The larger stage was (in a previous stage) where Nintendo would not make the ‘expected’ revenue, yet they were smashing it again and again, quarter after quarter, the short selling stage was set and it happened over the back of Nintendo, now we see that they are till breaking records. So when we see “A few of the little guys – with lots of time on their hands and access to online trading tools – told lots of little guys that if they all bet on GameStop by buying shares, the price would go up. That would force the short-sellers – who thought they had fixed the race – to also buy in order to cover their bets before the prices went even higher. This indeed pushed the prices higher. That was exciting and profitable and more people heard about it and jumped in”, yet this stage where some step in and block the short selling game, which in some views is not some form of gambling, but a setting to ‘rig’ the playing field is now under fire through social media, and the hatred that the amateur has towards hedge funds will not stop any day soon. As such the article (at https://www.aljazeera.com/opinions/2021/1/31/the-gamestop-affair-was-not-about-class-resentment-or-revenge) does not open a door but to some extent a gaping wound, and there is every chance that it will get worse.

Here too is the stage where I am part of the problem, a lot of us are, because we see short selling not as an art, but an emotional blemish on those who do perform we put emotion in the stage in stead of taking it out. I know that I am not exempt from that stage, yet I am aware that I am in this stage, for me Nintendo was the trigger, the attack on those who do perform and there is the problem. We are what we feel and I feel Nintendo did an amazing job (making Microsoft their bitch for one), and it is that sentiment that is basically part of the problem. The stage is not merely the hedge fund, it is the analyst who uses THEIR algorithm to set the stage and it is a two step stage that me, myself and I as well as plenty of others do not trust. You see, I never trusted the Nintendo dip of March 16th 2020, they were breaking records, they smashed past Microsoft and their online stores were raking in the cash, one could ague that rakes were designed, just to gather the Nintendo money, they were doing that well and now, nearly 9 months later they nearly doubled their value and well over 300% from 2017 when the Nintendo Switch was launched, and they have currently sold almost 50% more systems than the lifetime sales of the Xbox One, which had 5 additional years. In this I see pride, and a little of vindication on the lack of intelligence (read: stupidity) by Microsoft, and weirdly enough there aren’t that many short selling games involving Microsoft, as such the ‘game’ involving Gamestop shows a different game. A game that is speculatively set up against the smaller players that do not have the global support that a player like Microsoft seemingly has, but that could be my emotion speaking and I am upfront about it, because I am trying to properly inform you (well at least to some degree). 

And it is here where we look at the article by the Economist (at https://www.economist.com/finance-and-economics/2015/11/10/a-companys-battle-to-show-it-was-a-victim-of-abusive-short-selling) 5 years ago. There we might notice the headline ‘A company’s battle to show it was a victim of abusive short-selling’, yet who noticed “the shorter can buy new shares more cheaply to settle with the lender, and pocket the difference, less a small amount of interest. Those who make their living this way do markets a big service, by seeking out and drawing attention to mispriced shares”, so whilst we consider ‘drawing attention to mispriced shares’, is anyone taking a larger look at the analyst and their arbitrary designed profile syntaxes? Is the stage ‘who is likely to loose value’ or is it ‘who is more susceptible to a short sell attack?’ And who has the goods that could prove either? We see that the short sell attack is thwarted on Gamestop, but gamers are a dedicated emotional bunch under the best of conditions, other players might not be that lucky. So who is looking at the Business Intelligence analyst?

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Moon Shine

I wish we were talking about that home brew alcohol, but we are not, this is about Amazon Luna and their counterpart Google Stadia. Now, I am telling you this from all kinds of selected sources, I did not play either myself, I feel that this is not as important as the setting round it. The first thing that I have to say right now is that I am pretty amazed with the second wave quality that Amazon Luna offers, from the early Alpha stage that some reported on as well as the second wave that several subscribed to, Amazon Luna is way over and well above standards (to a larger degree). I would think that Google Stadia had the upper hand, but that is not the case, they are surprisingly even, yes Google Stadia has an advantage, the load times of games is decently faster than Luna, but the rest, whilst in the game they were on par and that is a surprise I initially did not see coming. Yet overall they both fail in other ways. They are both relying on Ubisoft to bring the great titles, yet that is the largest danger when we see the stage that Ubisoft provided for and at this point, there is not a whole lot of faith that they will be around by the end of 2022 (they did this to themselves). 

My issue is with the Amazon 4K gaming promise. You see my YouTube has all kinds of lag and latency issues when I go above 1080p, so does Netflix, I do not even bother with 4K, merely because of congestion. That is not a setting that everyone faces, yet they will when larger cities get over 100K users streaming gaming via their internet, it is almost unavoidable, the infrastructure is at present too weak. Yet in 2-3 years if 5G comes through to a much larger extent and a much better bandwidth and speed, yes, it would work without hesitation. Most rural places will have this issue off the bat, so France and Germany can pretty much forget about it outside of their really big cities and I wonder if Spain, Italy, Greece and a few other nations are ready for that level of congestion. It makes both Google Stadia and Amazon Luna a USA Big city setting, OK, I exaggerate, yet in all I am not that far off. 

There is a second setting, each system is missing out on exclusive titles, it worked for Nintendo, It worked for Playstation and even Xbox, the exclusive titles have always pushed platform and neither has an overwhelming set of exclusives, which is a shame, yet that might be become the hunting ground in 2022-2023, yet not for now and some of the critics they all seem to agree, Luna is for now seemingly the winner. I agree with their assessment. Google is not showing skin in the game, no commitment, if they stop, the user is in nowhere land and there is no indication that Google is committed, that signal is more clear with Amazon, even as load times are not as fast as with Google, that might merely be a temporary delay, in all I personally had expected more from Google, so to see Amazon win this was a bit of a surprise, and if Amazon has its own share of exclusives, the streaming service might become set and match for Amazon, but let’s be clear, it is too early for that verdict at present. 

It is however a thing of the future, 5G will make it clear and when your local internet provider is upgraded to something serious, it will be a real horserace and to be honest, Amazon is doing a lot better then expected with its stallion Luna, it is close to equal to Google, a level of equality I had not expected, so as I personally see, the one having the more and the better exclusives will win the race, they both have Ubisoft games, so that is not an overwhelming advantage, just like the previous war, the exclusives set the race when the hardware is too close an equal, a stage we saw between Xbox360 vs PS3 and again Xbox One vs PS4, yes personally I see the Sony sides to be superior on a few sides, but for the gamer that was not clear and from that point of view they were close, and in both cases the stage of exclusive games made Sony a winner, a war that Google vs Amazon will see soon enough and whilst we see a level of melancholy with Sonic and other older games, it is the exclusive games that will give a system the game, set and match signal, and I wonder if Google is willing to commit to that, that was voiced by a few critics and I see their point of view, I am not sure if I completely agree, but their points were valid, I reckon that by the end of Q1 2022 the stage will be decently clear, at that point the people will more strongly commit to the
Moon, or to the stage, will I? Not sure, I am happy with my PS5 and in this the exclusives will push me in one direction or the other, as will it be with other gamers as well. 

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Yo clodhopper

Yup that was my finest hour in diplomacy, we’ve all been there. Although I just woke up and I just had a great idea, well, I sort of had the idea before, but it took shape and it is now 03:30, so it must be good. 

You see, I have worked on several parts of the free RPG for Sony (as a response to the act of Bethesda), yet I now have a larger stage for the map, the map is not one map, there will be 5-6 maps, yet with every iteration of the map, the map evolves the map changes the presentation of where you are and what is there, but it does not change what is there. Consider the maps from 14th century and the maps we see now (not Google Maps), there is evolution and I set a stage where we have larger differences. A geologist and an explorer have their own versions of maps, that is how their trade set it up, it is how they evolved their maps, yet in gaming we never did that, so I am making a larger change, and in support of that, I also came up with the option of a new game, or a new game plus, making the game a larger evolution stage. Why?

No one has ever done it before and in that regard the larger stage is set. There will also be a cartography shop, run by no one other then Miss Beth Esda (sorry Christopher, I just had to go there). I will tell you later about New Game Plus, because this one is one that is also new, but the stage is that it still needs a little work. 

So as we barge through the land (clodhopping), and as we look towards the sky on where we have to go, I see options I had never contemplated before. We can push boundaries on what we perceive we know, but what happens when the darkness is actually a void, a place where we merely stop being? So as we step in and out of the void, we set a new registration, one that Skyrim but not to the degree that they could have seen it, and my vibe merely picked up on the missed opportunity. It will be some work to set the stage to a larger frame, and it will take a decent amount of brooding, but I think I have an idea how to proceed on it and I will keep you informed. Still there is more, I wrote about it earlier, and as I considered the ideas I had in a new version of ‘Murder on the Zinderneuf’, I considered a different stage to the game, yes it is based on that game, but so different it is no longer the same game, and as I considered the game Clue, perhaps you have played it, so what happens when the corner rooms no longer have secret doors, but on a higher level they have doors that lead to another part of the Hindenburg? In addition to that, there will be a stealth and a deception element to the game. Linking that game to achievements in another game. If the new ‘Murder on the Zinderneuf’ is an evolution of Clue, we could also have an evolution of Hotels, or Monopoly. If this is a Google Stadia setting, then the people would have access to both games, so what happens that relics found on the Hindenburg will unlock new options in Hotels, and Hotels opens up options in ‘Murder on the Zinderneuf’? The options are all cosmetic, but they are nice options to find. It is not completely new this approach, but it was seldom trodden and as such, I think it is important to set that stage. The gamer loves any game more if we offer something that they never had before and a cloud gaming solution like Google Stadia (or Amazon Luna) will need to reconsider and re-evaluate what they have, what they think they have and what could be made possible. You see cloud gaming can only exist if people have long term commitments to that setting, a new Ubisoft game is not going to do it, Nintendo is figuring it out, as I see it the long term commitment that gamers have with Animal Crossing: New Horizons show me to be correct, and the amount of gamers that are ‘addicted’ to that game doubly so. 

There is even a larger stage to the RPG that I am only now trying to figure out, it is a new setting in conversations and in localisation, and the setting that it has never been done before is making me happy. Consider that Ubisoft lost 15% of its value over a period of 30 months, and I now show that I have the inside track on solutions that they never were able to innovate, I think that I am on the right track, now, that does not mean that I am better than them, I am merely more willing to drive innovation, is that not what gaming was all about in the past? 

Why have we become so driven to ‘highest graphics’ and ‘coolest effects’, look at Nintendo and watch where that happens (it does not) and still they beat the most powerful console in the world (the Microsoft contraption), as such we need to consider what we could be able to achieve, not merely what some marketing type tells us what great is. We can decide for ourselves what great is and it tends to be the game that baffles us (God of War for example) and a long list of baffling games, and in all this where are some of the creator? They are merely pushing out more of the same and they market it as innovative new, but tell me, which franchise has truly delivered innovation in gaming? 

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Destined to entertain

We all want to be an entertainer, most of us (not all) have that feeling inside of us, the need to be entertaining, our social structures have also pushed it, but in the stage where it is a sort of PC (politically correct) version of that what entertains us, it is in that setting where some of us become actors, some become writers, some become directors and some become game creators. There are a few more options, but the foundation of books, sound and vision have been upon us for centuries, last century vision (movies, TV) was added and about 35 years ago games were added. Yet the setting of games remains new and they too are going through the motions. A stage where they are relying on re-using any wheel instead of inventing a new one. We can agree that there is a stage of sequels that some accept (some do not) but that stage comes with labels and warnings. The God of War has pulled it off 4 times and they did it well, Ubisoft with its Assassins Creed did not, yet from my point of view, they did do a decent job and pulled it off with WatchDogs. Yet these makers have an issue with the story, they forget that the story is the driving factor. It is easiest seen When you compare God of War IV or Mass Effect to the Assassins Creed stories (Unity, Syndicate, Odyssey) you get a first glimmer why the AC range was failing, they had a great thing, they bungled it, then they seemingly fixed it with AC Origins (which was amazing) and then they bungled it. Even now, AC Valhalla is according to some too shallow, to much chasing after something whilst forgetting the Assassins path. I cannot vouch for AC Valhalla as I stayed away from it, but the critique makes sense, and that is before we consider the fixes to bug and glitches. This is why new games like Horizon Zero Dawn are cherished (and it is a really nice game too), or the mere fact that Skyrim is still being played on new consoles 9 years after its release. The story is everything, Ubisoft forgot about that, Bethesda seemingly did not. But this is not about Ubisoft bashing (even though it is entertaining), Bioware is in a similar stage, They messed up ME4, and they now rely on ME1,2,3 to fatten their coffers so that they get a chance at ME5. A setting that is dubious, but if they really fattened the pot and make ME5 a game that breaks the mould, they might pull it off. It is funny, it took me less than 2 hours to think through a sequel all whilst ME4 collapsed. Yet I digress, you see, to become the entertainer you need to be a creator, all whilst silly people at some game companies relied on Business Intelligence, but entertainment cannot be set in that way, you merely get a setting where you try to include everything and in that setting you never satisfy anyone. And as such creation falters (AC Odyssey is a prime example). And a we now see that there are more games coming, that some indie developers are changing the game (Hades), we see that gaming is not dead, but the story mattered and so does game play. 

So as gaming becomes a rather large stage (due to Covid issues) we get to see a new stage where some game developers are losing options and optionally their firm and some shine. And in all this it is not about the highest graphics, That is seen with Animal Crossings: New Horizons. A game that surpasses 20 million copies, which implies that 1 in 2 Switch owners has that game, it is almost unheard of. It shows that gameplay is just a important as the storyline and the fact that this game is a long term game, not something you finish in 100 hours has close to never been done before, and Microsoft (Sony too) are a little bit in the dark, that is why Nintendo is such a competitor. I said it 2-3 years ago and it is coming true, gaming is more than relying on a Business Intelligence analyst, it is a setting where a painter and a storyteller unite to give the traveller a story that this person has never experienced before, and that is what Skyrim and Mass Effect (1-3) delivered on, others did too, so why are some game makers blind to that part?
It took me a day at the most to give the Elder Scrolls, WatchDogs, Mass Effect a sequel on a new storyline, a new creation, so why can’t they do this? OK, there is still an Elder Scrolls coming, but I  made the first design 6 years ago, Mass Effect 4-5, 3 years ago and Watchdogs 4 last year. Now consider that I am a nobody and these high and mighty game designers can’t come up with the goods on several fronts, so what are they missing. How come Nintendo is on the ball, Microsoft forgot what a ball looks like and and Sony is seemingly slipping a fraction, and all this has close to nothing to do with new hardware, games are paintings, the console is a palette and the palette becomes bigger or change shape but the creator adjusts view, adjusts grip and continues.

So in this, and as we see what is coming, what makes them destined to entertain? 

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