Tag Archives: Satya Nadella

Tic Toc Ruination

There is always a next deadline, a next target and a next threshold. When we see that point, some see obstacles, some see challenges and others await opportunities. It has always been this way. In the past we had 3G, Telstra could not keep up and gave us 3.5G and called it something else. The audience was deceived and has been deceived for a while in many ways. In Australia, as I personally see it, too many politicians dance to the needs of Telstra and as such, in the long run nothing was done. As 4G matured on a global level we saw the eCommerce run and we saw growth everywhere. And as the 5G moment grew near too many were sitting on the sidelines, all talk and no hard work. Huawei, Ericsson and a few more worked hard because he fin-tech term ‘be there first‘ applied a hundred times more to mobile technologies and we saw the escalation as China went ahead of the curve. Suddenly Huawei 5G technology got banned, a bankrupt America started and soon most nations followed, now, or at least 5 hours ago, the Guardian (at https://www.theguardian.com/technology/2018/dec/05/bt-removing-huawei-equipment-from-parts-of-4g-network) reported one additional move ‘BT removing Huawei equipment from parts of 4G network‘, we see “In a statement, the UK telecoms group has confirmed it is in the process of removing Huawei equipment from the key parts of its 3G and 4G networks to meet an existing internal policy not to have the Chinese firm at the centre of its infrastructure“, all at the behest of spymaster incredibili Alex Younger. Yet actual evidence of Chinese activities was never given in evidence. Alex does something else and in retrospect to his French, American and Canadian peers something that is actually intelligent. He gives us: “the UK needed to decide if it was “comfortable” with Chinese ownership of the technology being used.” OK, in opposition of American stupidity making claims they cannot support, Alex is giving us the national need and the premise that another government should not have ownership of infrastructure this important. I can accept that, yet in that same light, that equipment should not be American or Russian either. He also gives us: “We have to keep adapting … we are evolving again to meet the threats of the hybrid age … our task now is to master the covert action of the data age“, and he is correct. It does not state that Huawei is a danger, a risk or actively undermining the UK. I get the setting of national security first and in this Huawei might optionally in the future be that risk, it is not the same setting the yanks gave us.

Yet there is the opposition as well. At present not only is Huawei ahead by a fair bit, Engineering and Technology (at https://eandt.theiet.org/content/articles/2018/12/china-continues-to-dominate-worldwide-patent-applications/) give us: ‘China continues to dominate worldwide patent applications‘, it is a lot larger than Huawei, yet the stage we need to comprehend is “China submitted 1.38 million of the total 3.17 million patent applications submitted“, and a chunk of that 43.5% is mobile and 5G technology. China is ahead in the race and as some people start living in denial, the stage we will see in 2020 is not that America will start its 5G part, there will be a moment when China lodges IP cases that oppose patents, and the optional proven stage of patent violations. At that point the nations moving in silly ways will learn the hard way that whatever they tried to overcome will cost them 200%-550% more that they thought it would. The entire patent system will be upside down as technology makers will be found to be technology breakers and that is one side why the US is so opposed to certain levels of protectionism (apart from their pharmaceutical patents). To give you a perspective, China applied for more patents than the US, Japan, South Korea and the European Patent Office combined, the difference is that big, there is a second benefit to a worldwide growth in IP filings and some technology offices will soon encounter the receiving side of a desist to move forward lawsuit. The Apple Samsung war in patents has shown that impact for years and when any firm is stopped in their tracks, for any 5G violation, you can flush that 5G implementation timeline down the toilet.

ZDNet gives us: “Sprint announced that it is now the fastest mobile carrier across New York City, providing customers with access to its gigabit-speed LTE services after upgrading its network in preparation for 5G services going live next year“, which sounds nice, yet when we see: “launching a 5G mobile service there in the first half of 2019“, the way the dates were given last week personally implies to me that any setback gives reason that there will be no 5G before Q3 2019. Now, I might be wrong here, yet in the past we have seen again and again that these timelines were never met and the pressure is really on this time around, making setbacks and delays even more likely. So a we see New York, Los Angeles, Las Vegas, Washington DC, San Francisco, Seattle, Chicago, Atlanta, Philadelphia, Detroit, Miami, Indianapolis, and Phoenix moving into the 5G realm, we now see the absence of an earlier mentioned Boston, Sacramento, Dallas, Houston, So as we see San Francisco, I see no Mountain view, no Palo Alto and no San Jose (consider https://www.youtube.com/watch?v=CnzTgUc5ycc, just a little Helix for the fans). So will San Francisco get 5G, or will Google and Facebook infested Mountain View get the5G? The problem is not whether it comes now or later, the fact remains that implementation and deployment had to be done and be past the 100% deployment preparations 6 months ago and the players left it to the final moment, whilst some of the infrastructure should have been available a long while ago.

The setting is not merely 5G, it is the availability that is connected to all this that follows. Part of this situation is given weight to issues when we consider Telecom Lead giving us (at https://www.telecomlead.com/5g/192-operators-start-5g-network-investment-gsa-87745). The quote: “192 mobile operators in 81 countries are investing in 5G network as compared with 154 operators in 66 countries in July 2018, according to the latest GSA report released in November 2018” shows us that 15 countries are already late to the start and it involves 38 operators. Now, that might be valid as some are not in the size to be the initial adopters, yet it is merely the top of the iceberg. This Titanic is showing a leak when we get to “GSA also said 80 telecom operators in 46 countries have announced their plan to launch 5G to their customers between 2018 and 2022. 37 networks will launch 5G services in 2020 alone“. If this is the stage knowing that you are in one of the 37 countries. The 9 countries that are optionally launching between 2018 and 2020 might have a local advantage, yet which of these 9 are starting fist, or get to start between 2021 and 2022 is equally an issue to explore. We see: “Telstra, TeliaSonera Finland, Ooredoo Kuwait and Qatar, Zain Kuwait, and STC Saudi Arabia have done 5G deployments using commercial 5G base stations but are waiting for devices to enable service introduction“, here we see Australia to be ahead of the curve, yet waiting for devices implies that it goes beyond the mobile phones, I reckon that there is something else missing, yet what it is and when it comes is not given. The article also gives us the entire 5G trap and the Verizon steps that are in question. It is the reason why I mentioned Telstra 3.5G in the first place. We are given “Verizon’s network is not yet 3GPP compliant. It uses Verizon’s own 5G specification, but will be upgraded to be 3GPP compliant in the future“, so does that mean that it is merely a Verizon issue opening the market for Sprint, or are they both involved in that same pool of marketed pool to some form of ‘5G’ branding, and not the standard?

If that is truly the case, if this is truly verified, will the day that the 5G switch is turned on in the US, Japan and Saudi Arabia show that Saudi Arabia and Japan gives the people true 5G and America does not, does that make them the loser in the 5G race on day one? The question now becomes is Sprint 3GPP compliant, and more important what is the failing of 3GPP compliant bringing to the table?

When I look at the data opportunities that 5G brings, the opportunities that blockchain technology can revolutionise (especially in America) in retail with 5G are unheard of. There is a true growth of investment options available, yet are these opportunities seen as such?

So where is the ruination?

You see, this is the first time in history where high-tech is running ahead in China. In the past, America had the radio, they had the TV, they had video, DVD, Japan brought the Blu-Ray, and the US had 4G first; yet it all falters when we realise that this time around China is not merely on par, they are optionally ahead in the next technology wave, we have never seen this advantage from China before, and at the speed at how they caught up in the past, is worrying many nations as they are now ahead and optionally they can create more headway as they start giving the US less and less advantages, optionally resulting in greater economic advantages for China as America ends up having to catch up now, an advantage of being first which is now optionally no longer with the US.

The question becomes, will the consumers have to pay for that lack of headway? Even as we push for the comparison in the past app stage of 4G, we see that the IP war can become a much larger headache when you are not China, it might be good, it will most likely be bad and in the end we might benefit yet the reality is that massive amount of money will start going to the far east (China) and it will impact all manners of ecommerce soon enough. Yet will that happen? We might know tomorrow as the techboys (and one techgirl), AKA Sundar Pichai, Satya Nadella, Ginni Rometty, Safra Katz and Steve Mollenkopf meet with White House officials later today. So as Google, IBM, Microsoft, Oracle and Qualcomm decide on what happens (or needs to happen) in the next 24 hours, I wonder what concessions they will get from the White House as long as they all finish second to none and give America the 5G pole position result. Ego comes at a price and I reckon that we get to know the cost of White House ego tripping before the end of the year.

In all this, I wonder, can I make matters worse when I ‘give’ 2 billion in IP value to Huawei? When we are pushed, should we not push back? When the others face too late the element of delay by not adhering to logic, and by ignoring common sense, should I give them consideration? That is actually a main point here, as technology becomes the main political pawn, how should we react? We can agree with Alex Younger that any nation needs to negate technological risk, we could consider that he seemingly had the only valid opposition against Huawei, as it was not directed at Huawei, but at the fact that the tech is not British, the others did not work that path, and as we see that technology is cornered by the big 7, those in the White House with an absent person from both Apple and Huawei. We have accepted the changed stage of technology and that might not have been a good thing (especially in light of all the cyber-crimes out there), also a larger diverse supplier group might have addressed other weak spot via their own internal policies, another path optionally not averted. So as we focus on national needs (which is always a valid path), should I hand that 2 billion dollar patent to Australia, who is too often in the pocket of Telstra (as I personally see it), or put it on the market for any to buy it, when that happens, do I create opportunity or limitations?

That is a question that most of us did not consider as the tech market had been global for the longest of times, yet as 5G comes into play, that might soon change and with that we will get new answers, new challenges and a lot more diversity (whilst having to entertain a whole range of new limitations as well). In my view there is an unseen balance between ruination and opportunity, yet this is where time is not a factor, it will be about the connectivity that one offers another and that is when we see that time influences it, but it is not the larger factor of influence. It is a market where diversity becomes an enabler against time (partially in opposition of time). I stated this before. As 4G gave us the golden path towards ‘wherever we are‘, 5G will be largely about ‘whenever we want it‘. It affects ‘on demand’, it enables ‘I need it now’ and it gives rise to security, automation and non-repudiation to a much larger extent. We have clearly seen that Huawei and China are in pole position of that race, and we must wonder who of the other players can catch up in time offering the full 5G with all elements validly in place (not using Verizon’s own 5G specification, or a version thereof).

I look forward to 2019 as I have already found 2 optional gaps; I wonder how many more I will find.

 

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Crime as a business model

Have you considered that yet? Have you considered that turning towards the criminal side of revenue (and additional spiking profits) you could gain a bundle? That question came to mind when I saw ‘Apple and Samsung fined for deliberately slowing down phones‘. The guardian (at https://www.theguardian.com/technology/2018/oct/24/apple-samsung-fined-for-slowing-down-phones) gives us: “Apple and Samsung are being fined €10m and €5m respectively in Italy for the “planned obsolescence” of their smartphones“, So when we see that Apple got a €10m for their application of creative endeavours. Now consider that Apple makes about €450 per iPhone, or €625 after all the tax write-offs and other offsets that they can legally employ. So in all, to break even Apple required the sale of 16,000 phones just to break even on that fine. Now look at the numbers from Statista (at https://www.statista.com/statistics/804398/us-iphone-sales-by-model/). There we see that the latest three models model 8, model 8 plus and model X represented over 60% of their sales share up to December 2017 and 54% up to June 2018. Now consider that this represents 41.03, 46.68, 77.32 and 52.22 million units. So the stage is close to 60% of 88 million units (almost 53 million units), as well as 54% of 129.5 million units giving us almost 70 million units. So there we have it. The stage where the means to sell 123 million iPhones through what the court is seen as deceptive conduct gets a fine that amounts to 16,000 units. A fine received that represents a mere 0.013% of their cost of doing business. How much of a joke does it need to be before we see proper legal reprimanding large corporations? The governments will not properly tax them; the legal institutions will not properly fine them. The fact that the people do not to a much larger degree realise that crime is the only way to pay your bills is basically beyond me. And this is not even including the latest model iPhone which is a lot more expensive (the cost of making one is likely to be equally expensive though). That whilst Samsung and Apple are seen as the only two bad guys seems not entirely correct. Because if Samsung (an Android phone) has it, I feel certain that other Android phones might have a similar setting in play (speculated, not proven or documented), so it is not merely Apple with its IOS. Yet the stage of Apple is now not how they got rich, we see that their unscrupulous practices is an optional the reason why they are the richest company on the planet, and governments are letting them get away with it. When a criminal is allowed to keep 99.987% of their ill-gotten gains, why not merely become a criminal? I myself send my resume to the GRU (a Russian punitive monitoring government corporation relying on creative solutions), for the mere reason that if I can do a better job than Igor Valentinovich Korobov, why not? Not sure if they are allowing an Australian to run their military intelligence operations, but hey! If Apple can think outside of the ethical box, than so can I.

But this is not about me; this is about a growing amount of corporations looking to stage retail growth. Even as we see that this is going on in many retail segments, The path pushed onto people in places like gaming where at the mere saving of $15 Microsoft gave its players an Xbox One (and Xbox One X) with merely 50% of its capacity. Yes as I calculated it for consumers the difference was $15 to get twice the storage, it was that bad and the media trivialised it for the longest of times. So it is not a surprise that 70% of the life sales cycle of the Microsoft consoles was surpassed by Nintendo with its Switch in 15 months, the most powerful console in the world (and initially its less powerful brother) has been around since June 2014, and in 15 months the bulk of all sales is close to being equalled by the weakest console of the three large players. Yet the issue is not that Microsoft had a bad idea, they have had plenty of those. When a console maker knowingly and willingly undercharges a system, is that not deceptive conduct too? The problem is to prove it. Yet when we realise that a 1TB drive gives you less than 1,000 GB, merely because of the operating system (which makes perfect sense). Some give that reserved space to approximately 140GB leaving you with 860GB. Now consider that games like HALO5 and Gears of War 4 are each 100GB, Forza Horizons 4 is said to be 95GB, that gives us 34% for these three games alone and we are already getting the news that Fallout 76 and Red Dead Redemption 2 will be massive too, as are AC Origin and AC Odyssey. So we are looking at an optional 76% filled hard drive with these 7 games. Seven games to fill the drive. OK, I am the first one to admit that not all games are this big. The Lego games are Tiny in comparison, many other games like the EA sports games are between 38-45GB (normal edition) I did not find reliable information on how much extra the 4K part is, but usually the size doubles. So at this point, when that hits you, can we consider (not agree, merely consider) that Microsoft could optionally have been engaging in deceptive conduct as well? It is all around us and there is too much of it. Also, I am not ignoring Sony in this, they solved it by allowing people to change the hard drive from a 1TB to a 2TB (at their own expense), which is currently $119, so 100% more storage, which initially putting it in would have been a mere $15 difference on consumer levels. Yet the question there is did Microsoft do anything illegal or merely something really stupid? If they had allowed for personal upgrades there would have been a much larger Xbox One wave, I am certain of it. The Sony tray solution could have been equalled by the Xbox One X from Day one, giving the gamers actual value for money. That part will of course be looked at when Xbox One Scarlett comes out, which is still set (according to some sources) to 2020, yet this is not about gaming, or merely the Xbox. There is a group of people that is finally becoming savvy enough to look at what they require to have something worth their time and money. We see a growing group of people knowing what to ask on their new mobile, their new console, their new tablet and their new notebook/netbook.

So how does this relate back to the optionally ‘criminally implied through innuendo‘ business model? This is actually more important than you think. There was an additional reason for all this. You see a shop named JB Hifi (the most visible one in Australia) gives the consumer: “Across town or around the world, the new Surface Pro 6 is your perfectly light, incredibly powerful travel partner — now with the latest 8th Generation Intel® Core™ processor and up to 13.5 hours of all-day battery life.“, they even added the footnote: “Surface Pro 6battery life: Up to 13.5 hours of video playback. Testing conducted by Microsoft in August 2018 using preproduction Intel® Core™ i5, 256GB, 8 GB RAM device. Testing consisted of full battery discharge during video playback. All settings were default except: Wi-Fi was associated with a network and Auto-Brightness disabled. Battery life varies significantly with settings, usage, and other factors“, you see, TechRadar gives us another story: “Microsoft promises up to 13 hours and 30 minutes of local video playback from the new Surface Pro. That’s a lofty claim and one that our test unit failed to live up to. That being said, based on our tests of the previous model’s battery, we no doubt see a noticeable improvement. Test results came in 24% and 32% longer than the previous model at 4 hours and 3 minutes, and 6 hours and 58 minutes, respectively, this is a long way off from the “up to 13.5 hours of all-day battery life“, which is also deceptive (to some degree); you see when we look for ‘all-day battery life‘ ZDNet gives us (relating to the Samsung Note 9: “it seems that what ‘all-day battery’ means is that if you are an average or typical user, then the Note 9 should last you all day without needing a recharge, but a whole bunch of real-world factors can get in the way of that.“, this translates to the Surface Pro that you need to be able to get through the day without needing a recharge when you are an average user, when we see an initial 13.5 hours, we all would agree, yet TechRadar gives us a mere ‘6 hours and 58 minutes‘ (the longest version) which is less than a working day, especially when you are using it on your trip from and to the office (or was that the other way around). Now we get to see the other side of it all and even as the iPads are better, but not by much, it is the marketing usage of ‘all-day battery life‘ that is becoming a much greater issue, in this case (even as I concede that there are several models of the Surface Pro, also there are issues with different models and usage, places like JB Hifi uses that same setting for the Microsoft Surface Pro 6 i7 512GB, and as we acknowledge that the i7 needs more power than the i5, we see that that battery life is optionally misrepresented and it is odd that at this point Microsoft conveniently does not seem to check on how their devices are sold. When we look at The Verge, which gives us: “Thurrott reports that Microsoft CEO Satya Nadella met with Lenovo last year and quizzed the company over how it was responding to Skylake problems. “Lenovo was confused,” claims Thurrott. “No one was having any issues.” It appears Microsoft’s own problems were the result of the company’s unique approach to the Surface Book, with custom firmware and drivers. While other, more experienced, hardware makers were able to respond quickly, Microsoft’s delay impacted reliability“, this is not the end, especially when you consider that the article is a year ago and is a reflection on the ‘Leaked Microsoft memo reveals high Surface Book return rates‘, and whilst this was the Surface Pro 4, a system two generations old, we see that basic stages have not been met with better quality control and a much better information control setting. In addition, the ‘party line‘ response on battery life is as I personally see it a much larger issue that seems to be determined to sell more and hope that the consumers will not bring it back. I believe that there is a failing in the UK and Australia, a fact that is shown in the Daily Mail (at https://www.dailymail.co.uk/sciencetech/article-6233259/Microsoft-unveils-899-Surface-Pro-6-iPad-killer-alongside-new-999-Surface-Laptop-2.html), where we were treated to “The Surface Laptop 2 now gets 14.5 hours of battery life, while the Surface Pro 6 still gets a solid 13.5 hours on a single charge“, a quote that should be enough to get the Daily Mail in hot waters with a whole league of unsatisfied users and if the Daily Mail concedes that they were merely going by Microsoft numbers, it will be Microsoft taking a hot bath of people demanding that level of battery performance. Or it is entirely possible that Microsoft will claim that there was an unfortunate miscommunication between their marketing department and Annie Palmer, the Daily Mail article writer. In the end the setting should be regarded as sales through deceptive conduct and even as these two players are the most visible ones, they are not the only ones. There has been the Apple Error 53 issue, Telstra with their interpretation of ‘unlimited’ and Optus with their interpretation of DCB (Direct Carrier Billing) and the less said about my interactions with Vodaphone (aka Vodafail) the better, all whilst that list of corporations that are graduating summa cum laude on the art of miscommunications keeps on growing too.

A lot of it is only visible after a long time and after the damage is done. We all agree something needs to be done, yet when we realise that the fine is merely 0.013% of what some end up gaining, there is absolutely zero chance that this situation will be rectified within the lifespan of us, or our children, the profit margins are just too large.

for me, my interactions with Apple costed me $5599 in the end, money I did not have to spare and even as I still love my G5 PowerMac and my iPad one, I remain sceptical and cautious of anything new that Apple released after 2006, the price has been too high and I am merely 1 of one billion active Apple users, they have that much to gain by continuing on the path they currently are.

The law is seemingly slightly too flaccid to resolve the situation at present, how sad is that?

 

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Bragging becomes the burden

We have all done it; we have all made that one claim that was in our imagination the better truth, or perhaps the better part of a truth. I myself offered a certain lady a 10″ penis (a long time ago), it would be delivered in two installments. I kept my word, she basically faltered in math, was I fraudulent?

That is the thought I went with when I got the annoying message on more than one game trailer when Microsoft stated: ‘Play it on the world’s most powerful console‘, which is hilarious for a few reasons. Now when we consider the quote from Japanese Analysts that “Nintendo Switch Sales To Surpass Nintendo’s Forecast“, which is of course really good for Nintendo and with “Japanese analyst, Hideki Yasuda, from the Ace Economic Research Institute in Osaka, has released his latest forecast for Nintendo’s full fiscal year – predicting the company will shift 25 million Switch units and 140 million software units. According to DualShockers, this would put the total amount of Switch sales at 42.79 million units by March next year“. This now also implies that the total sales for the Xbox One (not just the world’s most powerful part) will be surpassed in their total life cycle in approximately 13 weeks, which is just before Christmas, making my worst case scenario for Microsoft a reality. By the end of the year, which I actually did not expect, but there you have it, a console surpassed via short-sightedness and of course the blatant stupidity of NOT listening to their customers. From these parts we get the setting that if Microsoft is pushing forward on Project Scarlett, they have to do it standing from last position, the wooden spoon place, all because certain players (Microsoft executives) thought that they knew better than those who actually are the gamers, who play the games, who live the frustration.

And that is not even the good news, the good news was hidden in the previous quote, with “140 million software units” we see that the Nintendo gamers are not merely happier gamers, they also game significantly more, adding largely to the coffers of Nintendo wealth. Even as Nintendo was less enthusiastic, we need to consider that Nintendo is still picking up momentum in the US, or better states (by US Gamer): “The holiday frenzy is about to gain some sick momentum“, implying that both Thanksgiving and Christmas could be ruled by Nintendo this year around. Apart from that the pressure is on for Sony as well. Even as Sony has been the front leader for the longest of times, we were treated to ‘Nintendo Switch Set to Overtake PlayStation 4’s Lifetime Sales in Japan‘ a mere 3 days ago. It has no chance to catch up on Soy global sales any day soon, but this milestone is important, because that is a milestone we did not expect to see passed this early. For any console to surpass its own Japanese opponent locally, as well as the other player globally is just too strong an achievement, it cannot be ignored; all this whilst software sales are equally booming for Nintendo.

Venture Beat added to that setting a mere two weeks ago when we were treated to: “The NPD Group revealed its list of the top-selling games of July in the U.S. today, and Nintendo is the month’s big winner. Octopath Traveller is the best-selling game of the month. Nintendo not only wins July in terms of software sales, but it is also at the top spot for the year so far when it comes to physical game retail sales“, all because one player listened to their consumer base and the other one merely considered its own ego. That is how businesses collapse into any basement. In addition, we see that half of the July’s top 10 are Nintendo exclusives. In variety we see the additional info: ““Nintendo Switch is the only platform showing year-on-year growth in full-game dollar sales with gains of nearly 70 percent when compared to a year ago, despite digital sales on Nintendo platforms not currently being tracked by The NPD Group,” said analyst Mat Piscatella. “Year-to-date sales of full-game software on Nintendo Switch have more than doubled when compared to a year ago.”” That is the simple situation when we are faced on giving the customer what they desire or giving them what we think they desire.

That difference is the one bringing doom (not the game) to Microsoft. Yet we also need to give consideration to the other side. CNet did (at https://www.cnet.com/news/xbox-chief-aims-to-be-the-voice-of-consumers-inside-microsoft/) and we see a few things there. The first is “Looking at Phil Spencer’s role at Microsoft is a bit like playing the game “One of these things is not like the other”“, I like the setting because it gives the voice of gaming at Microsoft in another way, my interpretation is ‘something here does not belong‘, not as diplomatic but it seems to fit, the business side of Microsoft for the longest of times never understood gaming and Phil Spencer is at the deep end there. We also see: ““The analogy I use with some people is we were like the garage band for a long time,” said Phil Spencer, executive vice president of gaming. “As long as we didn’t play our music too loud, we’re allowed to keep practicing.” He’s allowed to play music as loud as he wants now” this is a comprehensible point of view and it makes sense. It is almost like ‘you can play, but do not disturb the people doing actual work‘, which is wrong on so many levels, mainly because the other players (the work people) are set in a stage of making less and less revenue whilst the gaming sector could have been the supporting pillar for them if they had only listened to their customers. A mistake still not tended to I might add. The question now is not whether Phil Spencer comprehends the market, we know he does, but does Satya Nadella have a clue in all this? That is one part I am not convinced of, basically time will tell. Yet it is the escapist that gives us other goods, goods that matter not merely for the systems, but for the players too. You see, we are smitten with titles, with games, with ideas and in all this the JRPG (Japanese Role Playing Game) has been tremendous in all this, it has been driving sales and desire among the players, which is exactly the well of goodness for Nintendo. Sony has benefitted as well but not as much, so when we are treated to: “Even 17 years after the arrival of the original Xbox, Microsoft still hasn’t gained a foothold in Japan. At this point the situation probably seems hopeless. But I think there’s a way in, if Microsoft is willing to do something unconventional“, I partially agree here, it can work if the unconventional is addressed into a form of curiosity for the new players and an irresistible urge for those who are not new players. That whilst the article ends with: “History has shown that drastic reversals in fortune are possible, particularly when the buying public is being denied something they really want“, which turned out to be the killing game show that murdered their own console. Storage and off line achievements are the two most damning part, both easily adding to 40% of the non-buyers, or switchers (to another system). How can Microsoft survive? Well, first of all they need to get the right indie developers (and fast too), because there is a market that embraces indie developers. You merely have to look at Elite Dangerous and Subnautica on the waves that they created. Microsoft had the right moves there, but as those players are now no longer exclusive, people moved away. There are a few more options. The still anticipated System Shock will get people to the Xbox/PC if released in the right way, the following for that title was huge and they are still there waiting to replay the game that these players loved for decades, that is a need that will not die and there is more in the open to get. When we look back even further we see that there is a world of untapped games, games that were OK and sometimes even great in the old days and they are awakening the next generation, whilst at the same speed also calling back the old gamers.

The essential next step is not merely looking at new IP; the power is that old IP under new conditions can become a truly great IP. When we consider the older games on the CBM Amiga, we see a setting that a decent game remained decent game despite the utter lack of resources. What do you think will happen, when it gets true resources? When those playing the game realise that was merely passable on that system with 512Kb gets to be fully versed in a system with 8GB RAM and plenty of gigabytes on the Drive? What happens when we see a game like Seven Cities of Gold with some real resources? We are seeing that the makers of the Bards Tale moved to today’s systems and the reviews are giving us ‘Contemporary take shows Bard’s classic tale stands test of time‘, so basically, what was old is new again and it is one of several games that are out there. I mentioned Seven Cities of Gold, yet there was also the Black Crypt, Paradroid, Space Hulk (now released as Martyr Inquisitor), a collection of thousands of games, where several dozen could be revitalised, Indie developer can get the gamers what they desire, the question is which console will get to these games first? Will we see a smoother version of what was one of my favourites Knights of the Sky? You see, it is not merely about copying the idea that has been done before, but to set the stage on a scale of arcade versus realism, where the setting can be tweaked by the player to their own preference is more important than you might think. Some of the players are not Forza dedicated (they admire and love it), some are more for a little more arcade version of that game and the one who gives both will rule that land. Will Forza remain or will the Crew 2 take it all? When we see Steam giving it 60%, IGN 70% and Gamespot 80%, yet we see that 94% loved the video, we see that something does not add up. I was personally overwhelmed with the E3 video, even as I accept the review by some on ‘jack of all trades‘ to some part, the game is graphically amazing and it is perhaps more arcade then Forza, which is for some the part of gaming that many prefer. I have had my issue with Ubisoft for the longest of times, and even as I am not a racing fan (I never was) this game drew me in and that is what matters, or what should matter. So where is this going?

I think that we need a stronger setting for adjusting a game to the player. If the Crew had the option to switch ‘realism’ levels and become a Forza? Would that change the game? Is that even possible?

These issues are important because even as we want a true Crew 2 game, how far can we get? This now links back to Knights of the Sky (Amiga), the Red Baron (PC) was in that basic setting of realism versus more arcade playability. It is not merely the graphics, even as the comparison video (at https://www.youtube.com/watch?v=UFTO7JHXn7s) gives us the part that we accept and that pushes us towards a decision which game to buy. The Crew does not win, and against a game that has been out for 2 years, it matters, yet the Crew 2 gives us a much larger arena to have fun in and that matters too. For gaming it will be to find a larger community and that is where we are when we see the upcoming game Forza Horizon 4 (due in one month), giving us a setting that is more Crew, all open and in Britain with all the seasons available making it an entirely new challenge. In all this Microsoft has outdone themselves, anyone claiming not, trivialising that achievement is merely a Microsoft hater. The question is, why is Microsoft not more aggressive in gaining this level of excellence on more fronts. If we accept that exclusive games are the wining card in any console war, why is Microsoft merely running behind other crews doing new stuff? When will the Xbox and PC gamer get treated to a set of games that gives them some level of an upper hand? God of War and Spiderman on PS4 shows that the queues in shops are large and growing. Merely waiting for the next Assassins Creed and Lara Croft is no longer good enough for Microsoft, not when they are about to become a mere third position, right behind the least powerful console in the world. Microsoft has to change the game and the games they play. Indie developers are soon to be the essential first in all this. That, and to address the pressures from the gamers, which is something they needed to do a long time ago, just some of the issues that is dragging Microsoft down. So even as some shareholders are smitten with that ugly term ‘Play it on the world’s most powerful console‘ they will be less impressed as they are soon confronted with a third position and that ‘most powerful’ expression merely ended them with the wooden spoon console trophy, at that point their enthusiasm will simmer down really fast.

Microsoft is running out of time and options, when they do get surpassed, the options they did have are very likely to melt away like snowflakes in the sun.

#HappyGamingSunday

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The gaming E-War is here

The console operators are seeing the light. Even as it comes with some speculation from the writers (me included), we need to try and take a few things towards proper proportions. It is a sign of certain events and Microsoft is dropping the ball again. The CNet news (at https://www.cnet.com/news/xbox-big-fun-deals-e3-week-starts-june-7/) gives us “Microsoft’s big E3 sale on Xbox consoles, games starts June 7“, where we see “Save 50 percent or more on season passes, expansions and DLC and other add-ons“, which sounds good, yet in opposition, some claim that as Microsoft has nothing really new to report (more correctly, much too little to report), they want to maximise sales now hoping to prevent people to move away from the Xbox. I do not completely agree. Even as the setting of no new games is not completely incorrect, the most expected new games tend to not get out in the first month after the E3 (they rarely do), so Microsoft trying to use the E3 to cash in on revenue is perfectly sound and business minded. Out with the old and in with the new as some might say. Yet, Microsoft has been dropping the ball again and again and as more and more people are experiencing the blatant stupidity on the way Microsoft deals with achievements and now we see that these scores are too often unstable (I witnessed this myself), we see that there is a flaw in the system and it is growing, in addition, I found a flaw in several games where achievements were never recognised, implying that the flaw is a lot larger and had been going on for more than just a month or so. The one massive hit that the Xbox360 created is now being nullified, because greed made Microsoft set what I refer to ‘the harassment policy’ of ‘always online‘, this is now backfiring, because it potentially drives people to the PlayStation, who fixed that approach 1-2 years ago (some might prefer the Nintendo Switch). Nintendo needs to fix their one year calendar issue fast before it starts biting them (if they have fixed it, you have my apologies).

Sony is not sitting still either as Cnet reports (at https://www.cnet.com/news/sony-isnt-waiting-for-e3-2018-will-reveal-3-playstation-games-early/), with the quote “Starting Wednesday, June 6, the company will spoil one announcement each and every day for five days in a row. Sony is being tight-lipped about the details, but those announcements will include [censored]“. Yet getting back to Microsoft, they do need and should get recognition for “Up to 75% off select games including Monster Hunter: World, Sea of Thieves and PlayerUnknown’s Battlegrounds“. I admit that a game like monster hunter is an acquired taste, yet 75% off from a 95% rated game like Monster Hunter is just amazing and that game alone is worth buying the Xbox One X for. I only saw the PlayStation edition, yet the impression was as jaw dropping as seeing the 4K edition of AC Origin, so not seriously considering that game at 75% discount is just folly.

The issue is mainly what Microsoft is aiming for (and optionally not telling the gamers). They never made any secret of their desire for the cloud, I have nothing against the cloud, yet when I play games in single player mode, there is no real reason for the cloud (there really is not). So when I see that Microsoft bought GitHub for a little less than 10 billion, we should seriously consider that this is affecting the Xbox One in the future, there is no way around it. Even as we see the Financial Times and the quotes of optional consideration “Microsoft is a developer-first company, and by joining forces with GitHub we strengthen our commitment to developer freedom, openness and innovation,” a claim from CEO Satya Nadella. He can make all the claims he like, yet when we consider that this is a setting of constant updates, upgrades and revisions, we see the possible setting where a gamer faces the hardship that the Oracles DBM’s faced between versions 5 and 7. A possible nearly daily setting of checking libraries, updates and implementations to installed games. Yes, that is the real deal a gamer wants when he/she gets home! (Reminder: the previous part was highly speculative)

As we get presentations from the marketeers, those who brought us ‘the most powerful console on the market‘, they are likely to bring slogans in the future like ‘games that are many times larger than the media can currently hold‘, or perhaps ‘games with the option of bringing additions down the track without charge‘, or my favourite ‘games growing on every level, including smarter enemies‘. All this requires updates and upgrades, yet the basic flaw on the Xbox needing extra drives, extra hardware and power points, whilst increasing the amount of downloads with every month such a system is running is not what we signed up for, because at that point getting a gaming PC is probably the better solution. A business setting aimed at people who wanted to have fun. This is exactly the setting that puts the AU$450 PS4, AU$525 and AU$450 Nintendo Switch on the front of the mind of every gamer soon enough.

The elemental flaw that the system holds is becoming an issue for some and when (or if) they decide to push to the cloud to that extent the issues I give will only grow. Now, I will state that in a multiplayer environment, a GitHub setting has the potential to be ground breaking and my making fun with the slogans I gave in Orange, could be the true devastating settings that will form an entirely new domain in multiplayer gaming. Yet we are not there yet and we will not be there yet for some time to come. Even as Ubisoft is getting better and they did truly push the edge with AC Origin, you only have to think back to The Division, the outages and connection issues. The moment that this hits your console for single player that is the moment when you learned the lesson too late. In similar view we can state that the lessons that we learned with Ubisoft Unity, what I call clearly bad testing and perhaps a marketing push to get the game out too early ‘to satisfy shareholders‘, whilst gamers paid AU$99 for a game needing a ‘mere’ patch, which was stated in the media in 2014 as: “The fourth patch for Assassin’s Creed: Unity arrived yesterday as a sizable 6.7 GB download. At least, that’s the case for non-Xbox One players; some players using the Microsoft console are facing 40 GB downloads for the patch“. Think of that nightmare hitting your console in the future, and with the cloud the issues actually becomes more dangerous as patches were not properly synched and tested. That was the fourth, and that was before 4K gaming became the 4K option on consoles, which would have made the Unity download a speculated 80GB, over 10% of the available space of an empty Xbox One. Now, you must consider that such patches would be enormous on the PS4 pro as well, that whilst Microsoft could have prevented 40% of the issues of the issues we are faced well over a year ago, now consider how you want your gamer life to be. Do you still feel happy at present?

Oh, and Sony is not out of the woods either, even as some are really happy with the PS4Pro, it must be clearly stated that there are enough issues with frame rates on several games, all requiring their own patch, which is not a great setting for Sony to face. Even as the new games are more than likely up to scrap and previously released games like Witcher 3 are still getting patches and upgrades, the fact that God of war had issues was not a great start; the game looked amazing on either system. Still, when it comes to fun, it seems that Nintendo has the jump on both Sony and Microsoft. The Splatoon 2 weapons update (lots more weapons) is just one of the setting that will entice the Nintendo fans not put away their copy of Splatoon 2 any day soon. In addition, Amazon implied that Fallout 76 will be coming to the Nintendo switch, which is a new setting for both Sony and Microsoft. For those imagining that this is a non-issue because of the graphics need to play Metroid Prime on a GameCube and watch it being twice the value that Halo one and two gave on an Xbox (with their much higher resolution graphics). The mistaking belief that high-res graphics are the solution to everything clearly has never seen how innovative gaming on a Nintendo outperforms ‘cool looking images‘ every single time. Now that Bethesda is seeing the light, we could be in for a new age of Vault-Tec exploration, but that is merely my speculated view. That being said, the moment we see Metroid Prime 1 and 2, as well as Pikmin and Mario Sunshine on Switch that will be the day that both my Xbox One and Ps4 will be gathering dust for weeks. These games are that much more fun. I just do hope that it will not overlap with the release of some PS4 games I have been waiting for (like Spiderman), because that in equal measure implies that I need to forgo on hours of essentially needed sleep. Mother Nature tends to be a bitch when it boils down to natural needed solutions (I personally do not belief in a red bull life to play games).

So as we are in the last 4 days before the E3 begins, we are more and more confronted with speculations and anticipation. Cnet was good enough to focus on released facts, which is awesome at present. Yet we are all awaiting the news. That being said, the leaks this year has been a lot larger and revealed information has been on overload too. It might be the first sign that the E3 events could be winding down. There had been noise on the grapevine a few weeks ago, yet I was not certain how reliable that information was. The leaks and pre-release information does imply that E3 is no longer the great secret basket to wait for as it was in previous years. We will know soon, so keep on gaming and no matter which console your heart belongs to, make sure you have fun gaming!

 

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