That as the first thought that came to mind. The idea that Microsoft is done for.
Which is the way to London Town?
One foot up, and one foot down,
That is the way to London Town.
It is 2005, I become the proud owner of the Xbox 360, it is late in the year and I am happy. I saw what Bethesda is about to bring with Oblivion and I am happy. Gaming is at an all time high. I keep it next to me PS2, the PS3 is not there yet and Microsoft has an edge and they play it well, they become a new force to be reckoned with and I am happy. You see, Sony became better with Microsoft nipping at its heels and all gamers prosper because of it. 12 year later and what was once great is diminished to mediocrity. The Xbox One is released in 2013, I get mine in 2015. It is nice to have next to the PS4, but merely that nice. In 12 years Microsoft threw out of the window what it had, stupid people in the board room, stupid people agreeing with everything and getting nowhere. Sony is now the only titan in the sky, there is still Nintendo, but like Apple it has its slightly peculiar journey and that is fine. It is protective of the family as a gaming cluster and it does its part well. In 2017 Microsoft scratches its throat proclaiming it is releasing the most powerful console in the world and some fall for it. The limitations are a joke and moreover the weakest console of them all (Nintendo Switch) surpasses them in a little over a year.
In the meantime, the Sony fans get the PS5 in November 2020, yes three years later but the impact is visible, it breaks record and the games are beyond anything we have seen. It shows their PS4 (pro) to be limiting but only to the games played.
Whatever games Microsoft spins does not add up to anything near what Sony brings
Spiderman Miles Morales (2020)
Ratchet and Clank (2021)
Horizon Forbidden West (2022)
God of War Ragnarok (2022)
Five exclusives and Microsoft has nothing to oppose it, it launches another Halo and it gets a mere 80%, it is like watching the spin of Ubisoft. What was once great is now at best mediocre and they feel certain because they bought Bethesda and Blizzard and that is not getting the people round. It is the stage of stale yoghurt with a decent chance of poisoning. There is nothing that gives Microsoft the value it requires. We see “Xbox beats PlayStation when it comes to backwards compatibility, which is a feature that lets you play games from older consoles. Xbox Series X can play games dating back to the Xbox 360, which was released in 2005. PlayStation 5 can play PS4 titles, but gamers can’t play PS3 titles they own with the latest console.” They rely on 15 year old games to safe their hide. The PS3 has 4 titles that would be nice to play again. 4 out of….. (you see my point). God of War 3, Arkham City (both rereleased on PS4), Skyrim (rereleased on PS5) and Metal Gear Solid 4: Guns of the Patriots the only game I can no longer play. And with a 94% rating there is plenty of reason wanting to play it once more. One game and the rest is around the corner, as such Microsoft misses out again. There are of course more games, but I am focussing on exclusives. The fact that most PS4 games be played on PS5 is left in the corner.
Microsoft got it wrong to this degree and they think that all is good, the marketing spin continues and they have no clue that they are a ship that is taking on water more and more. And do not get me wrong, I am not happy about this. It is because Microsoft was once close to a top position Sony opened up all engines and gave us the PS5 and we rejoiced. But I feel that the PS6 might not be the push forward. In the meantime I focussed on IP that will change the game, I am actually making sure that Microsoft cannot get to it, I am handing it to the Kingdom Of Saudi Arabia at a reduced price giving them billions, I am willing to give up on a dream to prevent Microsoft fouling my IP. If we are not able to do this, then money controls us instead of we controlling money. Microsoft spin has no place here and I do not want them near my IP.
There are two sides to the song and story. The great games live forever and Microsoft forgot that making new games and screwing up franchises. Thinking that a TV series solves it and with the 71% rating it shows how wrong they got that too. Consoles and Tablets two markets they wrecked and they give marketing the responsibility to safe it. Now their office market is starting to dwindle they are getting outmanoeuvred by Google, Apple and Adobe. Players that could not get close to Microsoft 20 years ago and now Microsoft is merely left with a spreadsheet, which they got from Lotus (basically). In 20 years Microsoft went from Titan to Tyrion Lannister, who talks a good talk and is smart, but this merely amounts to Microsoft marketing and they do deserve credit, but it might be their only division that does. And their Azure solution? It lost to an online bookshop (Amazon) and that loss is merely increasing as some sources claim. I honestly do not know enough to make that assessment, but Azure has a Microsoft logo, so I do not trust it right of the bat, the other divisions make sure of that.
As I personally see it Microsoft is done for, it will merely take a few years for the carcass to start rotting and the first few years that rot will be masked as innovation as Microsoft is adding small to its divisions according to some alleged marketing people. In my lifetime I saw Microsoft grow from a simple company to a behemoth and after that dwindle to irrelevancy in the near future. I wonder what they will try to pull of with their partnership with Tencent. We will know soon enough.