IP is a tricky thing, it is usually where we hope the people will be when it is ready, some are continuation of ideas and some are a wishful thinking approach to what might be, or become.
I understand this part. You cannot sell if people are never going to go into that direction. It is wishful thinking that they will get there. In all this, I am no different. I expect the world to evolve (or become extinct) towards the 5G stage that Neom city stages it to be. It might merely be Neom at first, but it will throw the bough of marketing into a different heading and my IP will be ready when they do. It was not rocket science. It was always going to change. There was no other way and no matter how many marketeers catch up, or try to turn the dial to THEIR advantage. It was always going to happen and the marketeers that were not ready for the shift, they merely seize to be. The market was always going to reroute because scammers, spammers and criminals stopped the current direction, 5G is enabling them more and more and we see this Wild West corral approach to ‘cyber safety’, doing whatever they can, the reality is that there will be no real relief until 2025, and that sets the stage even more to my advantage (yay me). Yet it is not about me, or my IP. It is about the stage that I set in motion. I am merely in the right place as will a few others. I foresaw a massive crash of Microsoft. Spin only get you so far, but they are so driven to Azure, Spin and ‘their’ great innovations, all whilst iteration is the best they can get. It opens up a drive in a few directions. As I personally see it Microsoft is about to lose the gaming platform to Sony, Nintendo and Amazon. They are losing more and more tablet grounds to Apple and Adobe could set the sails to take a huge chunk out of the Office market. All that and a global Azure outage. The last one might be really bad luck, but to go out globally is rattling the cages of too many and there lies the rub. GaaS and SaaS are setting a larger stage, a stage where people look to what they can TRUST, and there is my open IP connecting to a lot of it. (Yay me). Instead of looking for spin, looking for hype, the offices of GaaS and SaaS required updating and stabilising. So in this Microsoft is in a bad place. Even as we were given 3 weeks ago “Microsoft is in talks to acquire cybersecurity research and incident response company Mandiant, according to people familiar with the discussions, a deal that would bolster efforts to protect customers from hacks and breaches”, you see, it is not merely “bolster efforts to protect customers”, it is about preventing and protecting the customers you have and as we are seeing several Microsoft issues and close to none from the Amazon, IBM and Google area, Microsoft could lose this side as well making them a loser three times over, but no fear. They paid $68.7 billion for Blizzard and it will not be enough. Me (and my sense of humour) attacked that deal by handing out IP and gaming ideas as freeware for Sony and Amazon developers. It is my ‘subtle’ way of telling Microsoft to wake the fuck up. And that is merely the beginning. When my IP comes through to certain parties Amazon and Google will cut Microsoft game revenue in slices, not all mind you, but well over 30% and that is before I show them a new direction they ignored for a decade and they will lose acquiring more. I reckon that it is in the air where the SaaS will go, but IBM, Amazon and Google have equal chances. OK, Google has a better chance. But as I wrote earlier, not reality but a dream, I saw adobe evolve and take a massive chunk out of the Microsoft office population and that would hurt the most. And the Office issues in the last two years were not the greatest for Microsoft, so that field could open up and some are on the Apple trail, some prefer the Google trail and yet it is not enough, a player with the proven track record of Adobe in SaaS could overtake and shoot Microsoft to rubble. It sounds violent, but that is the SaaS field. And Microsoft has had too many issues in too many places at the same time and trying to hide behind Mandiant might not be enough this time around. I admit that I could be wrong, but I can wait to be proven right and those believing the Microsoft spin will end up with a larger mess than they are ready for, but that was the choice they made. With gaming and 5G IP I will hopefully be in a place to step in and at some point either Google or Amazon will have to reconsider the station of selling 50,000,000 consoles to a population that could be a lot more, could open a lot more and that bill fits Amazon better then Google, but Google needs to make choices at some point, with the SaaS and GaaS in such a volatile setting Google might not have a choice and losing more ground to Amazon is not in their best interest.
Yes, it is all based on what we (read: I) hope for, but it also sets the choices we see now, the choices that some reporting channels ‘trivialise’ and that some ‘minimise’. The consumer at some point catches on and as such Microsoft is in a not so good place on several channels where they boast good times. Reality does not give them that pleasure and it will take more from them soon enough.