Tag Archives: iPad

On the ropes again

It isn’t often that I see a corporation setting themselves up for a fall, to do so twice in a short time span is almost staggering, but would you know it, Microsoft pulled it off!

Now, we need to consider the setting in the right light. They want to capture part of the Apple market and that is a valid jump, yet they are doing it whilst the Apple is sitting there with hundreds of thousands of apps, a setting that almost smoothly sets you up for your music, your photos, your face time and your data. I still have the very first 64GB iPad. It has been running 24:7 for close to 7 years. Only now, only this year did I get the first issue with my 1st generation iPad. This is the situation that Microsoft is facing up and guess what! They still fumble the ball. So the equivalent of the 128GB iPad (the new one) is $100 more expensive than the Apple edition. In addition, the Surface Go does not offer Cell next to the WiFi, which Apple does, making it more ‘on-the-go’ than the Microsoft version is.

The fact that they still screw around with 64 Gb in this day and age, whilst most consider 128 GB now a minimum for anything larger than a mobile phone was the first fumble. It goes beyond that and the editorial of NewWin gives the best voice in all this, they tell you ‘Microsoft’s Surface Go is not the tablet that can replace your tablet‘, no way is there an option for me to phrase it better. They do one better with “But the Surface Go doesn’t make sense as a tablet, because Microsoft hasn’t invested in building a decent Windows 10 tablet experience, and this goes beyond apps“, that in a setting where we need to look deeper at what Apple offers, the numbers that were released in LifeWire gives us that as per March 2018 2,100,000 apps have been released, as per March 2016 – 1,000,000 iPad apps have been released. This discrepancy is mainly as the separation between iPad and iPhone apps went away, the iPhone became larger and as such we can run most apps on both, in addition, as apps designer focused on iPhone apps, as they would work on both is pretty much the other reason. You can read more on these numbers (at https://www.lifewire.com/how-many-apps-in-app-store-2000252). That is the setting Microsoft was up against and whilst they mess around with a 64 GB and larger, the mere setting to just accept that 128 GB is the minimum norm would have been a clever step, the mere consumer difference is $70, that whilst Microsoft will always have a much better price, that is the given and the consumer feels cheated! It is even clearer when we look at the PC World views (at https://www.pcworld.com/article/3288206/tablet-pc/microsofts-399-10-inch-surface-go-rethinks-the-windows-tablet-for-consumers.html). As we focus on “Microsoft designed the Surface Go for people in motion: the sales exec who makes a quick edit or two to a presentation while at her daughter’s soccer practice, for example. A Wi-Fi-only model will ship first, followed an LTE model later in 2018“, yet when we consider ‘the sales exec who makes a quick edit or two to a presentation‘, whilst ‘at her daughter’s soccer practice‘, considering that she is in a place with flaky Wi-Fi and optionally out there with no Wi-Fi makes the absence of a cellular option even more confusing. Not unlike the Xbox One fiasco, it seems that Microsoft does not comprehend their customers, plain and simple. Instead of learning from Google and just hand everyone a 128 GB model even with merely 6GB would have made all the difference but the people setting the stage do not comprehend that rationing the gravy or ketchup merely gives the visitor most likely merely a dry meal, and today the people realise the power of storage, they see it every day, to just take storage doubt off the board they could create trust, Microsoft decided not to do this.

NeoWin gives even more (at https://www.neowin.net/news/microsofts-surface-go-is-not-the-tablet-that-can-replace-your-tablet) and with “Users have complained about missing features like multi-selection of tiles for improved app organisation, folder naming, requested a more touch capable File Explorer and more” they are showing us that they are before the moment that Apple surpassed at least two generations earlier in their devices. This is a level of non-vision that you expect from sophomore students, not in a Fortune 500 company, and I reckon it will all be to push them into the Azure cloud, because that is what brand X requires. I am actually puzzled how Microsoft is not losing market share in a much faster rate. Apple and Google are surpassing IBM and Microsoft at a better and faster stage than ever before, from what I can tell it is done by looking at the population that fits the board of directors, not in the setting that actually represents the population. A view set on corporate policies, not on what the people need, desire and prefers.

It escalates when we consider “while the Microsoft Store app ecosystem is a dead horse that’s been beaten over and over, it has gotten worse since the Surface 3. Microsoft is no longer pushing the Universal Windows App ecosystem as hard as it did in previous years and developers have subsequently jumped ship“, this now implies that the Surface Go is a system that goes nowhere fast and will reduce its own market and options faster still, so when we see that it is $100 more than the Apple iPad with cell and Wi-Fi, why would we consider a device that was surpassed by Apple by 2014, 4 years ago and the Microsoft version has not even been released yet. The only selling part might be Microsoft Office, but yet there we see that Google with Docs and Sheets is an equal in pretty much every way, so there we are with hardware that I dreamed off in 2003, Apple delivered 7 years later and Microsoft is only now getting to that point, and when you realise that you need a keyboard and pen to make the Surface Go decently usable, which is another $200, what direction would you take? Apple or nowhere? So what is Microsoft doing exactly?

Even when we consider other fields, the Microsoft Go will falter on no less than 5 given field settings against the Raytheon Tablet that is already pushing technological boundaries, some that would frighten Apple to a certain extent, others are not worthy of consideration when we consider the market Apple is in. In that my sense of humour takes over when we consider two developers, the first Steven Weeks, the Hydra Swarm program manager who gives us (in regards to the Raytheon solution) “Drop it in the water, you can do that.” and then there is Jeff Mazurek, the iConnect program manager who gives us “What the army is focused on is a single, central battery that will connect to the other batteries and trickle-charge them” , yes you can giggle all you like, Microsoft is THAT far behind, a military developer like Raytheon surpassed them not overnight, but in the timeframe where they (Microsoft that is) were all falling over one another on the ‘greatness’ of Azure cloud and all the logic defying marketing on the Surface pro (and how it was actually really overpriced) in that time Raytheon got a tablet past primary development that is surpassing whatever Microsoft is offering the consumer now. In all this, Raytheon has the basic setting of a field version of a table that would be interesting for pretty much anyone in the Middle East, Latin America, Canada and Rural India and China. By the way these populations surpass the 2 billion mark, 25% of the population on the planet. A group that Microsoft has always ignored and that is fair enough, because the bulk cannot afford a tablet, but to offer one that is already lagging in too many fields is just slightly too weird for my liking and I actually love weird at times.

In the end PC World gives us “The Surface Go enters a tablet space whose most popular players include the Android-based 9.7-inch Galaxy Tab S3 for a lofty $599 and the far more affordable Amazon Fire HD 10 for a mere $150, as well as, of course, the dominant Apple iPad, which starts at $329. It appears that Microsoft is shooting for somewhere in the middle“, I cannot completely agree. Not on the assessment of PC World, but on the path of Microsoft, if they were serious in any way, than they would have given us one model, the 128GB storage/6GB RAM model, allowing the people to get traction, allowing others to see what apps can grow the business whilst giving the people a device that has enough for all their office needs and entertainment value (music and video), that would have been a serious step, Microsoft faltered there (yet again). And whilst offering that for a mere $450 to the education community getting the growth of the next generation through loyalty growth they had a starting path. It seems to me that someone decided against that and they are merely a niche taste that had no distinctive taste and has the aroma that would have been accepted by the consumer 5 years ago. In today’s market it merely looks like an ‘1850 salt print’ in a 1.6 million colour digital marketing world. Some will love the nostalgia, yet a mere 5 minutes later they will be required to meet the updated deadline(s), and when Wi-Fi is flawed, those users will not have any real option.

In the end, is this the Surface Go or the Surface Go Away?



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The smokescreen of a Smartphone War

Yesterday’s news gives us ‘The secret smartphone war over the struggle for control of the user’ (at https://www.theguardian.com/technology/2016/sep/29/smartphone-war-operators-user-phone-service) held my initial interest for about 7.0 seconds. You see, it is an interesting story, but it is not the real battle that is being fought. As I personally see it, the secondary war is about the agreements that the Android phone makers seem to have with one another. That war we are kept in the dark about. In the end, the Telecom companies want you to be dependent on them, their products and their solutions. They give you some BS reasoning of ‘we weren’t offered that option‘, whilst their head office is all about containment. They only hold they have is by pushing you in a position where you need a new phone EVERY year. That is the service path we are all getting pushed into. Which is one reason why outright buy seems to be so overpriced in many cases. For the next bit we need to see GSMArena.com. There we find the following parts:

32/64 GB, 4 GB RAM
32/64 GB, 4 GB RAM
32 GB, 3 GB RAM (EVA-L19/EVA-L09)
64 GB, 4 GB RAM (EVA-L29)

You would think it is all the same, right? The last two are the same brand. I will get back to the list, but for now, what you would like to do is to check where you can get a 64GB edition, and for some that list is zero, you see, in Australian (not the only place) they are making sure that you cannot get the 64GB edition, in an age of consumerism, is that not weird? In that regard, Apple is the only one offering this, because of different reasons.

In all this, I have used my phone with a philosophy. It is a simple one and in my life of budgets an essential one. In the past, I learned the hard way early in life that chasing technology is a race that costs money and never leaves you with a true advantage, the gaming industry in the 90’s on PC were all about that. The mobile industry, like the PC industry learned this from the arms industry and they were really good students. So no matter what competitiveness they have, if they agree on a few ground rules, there will be enough space for exploitation for all of them. Now, in 2015, Huawei decided to rock the boat and as such they got a larger share than ever before, now that they are on par, they seem to go with the average lot of them. My hopes are that LG tries a same approach, which will cost Huawei et al dearly this year.

When you have been around your mobile for a little while, you will see that storage is (nearly) everything on a mobile and with marshmallow, a 32GB system will end up having about 22GB space left. There is the Android system and the mandatory apps, the amount leaves you with 10GB less. This is not a big deal you think, but over the year we will see an exponential growth of apps and they cost space too. Some people already learned this lesson with Pokémon Go and all the pics that were taken. They were realising how much space was lost. Now, we know that you can add a SD card and store pictures there, but apps must be run from the main storage and those apps are growing too. So over 2 years you would have run out of space. Meaning that you either clean up your system, or buy a mobile with more space. This you might have learned if you had an iPad or iPod. Storage was running low for some a lot faster than they bargained for.

So in this age, when the difference between 32GB and 64GB is one component which is in total a mere $32.87 more expensive, why would we even consider a 32GB system? Because at this point, the mobile warranty of 24 months could be served completely and we would not need another phone one year later! In addition, after 2 years we would have the freedom to choose a better and cheaper provider, so as I see it, neither Optus nor Telstra wants a 64GB phone in their arsenal and the only reason is that the iPhone is that size is because Apple has in general a global approach to their hardware.

Now let’s look again:

32/64 GB, 4 GB RAM – Samsung
32/64 GB, 4 GB RAM – LG
32 GB, 3 GB RAM (EVA-L19/EVA-L09) – Huawei P9
64 GB, 4 GB RAM (EVA-L29) – Huawei P9

Unless LG takes advantage of the option they have now, none of them offers the 64GB version in Australia! Is that not weird? Amazon UK offers both, and at times the 64GB is definitely more expensive, yet consider that at $100 more (for some a little more), you have peace of mind that this phone can last you 2 years without storage issues. That seems a pretty big deal to me. In addition, unless Android past Nougat (V7) grows a massive part, the user will have plenty of space to update their system, if the update would be offered. In addition, with all the other stuff we carry (photo’s music and so on), twice the size is pretty much the only way to go.

So why the mobile providers refuse their product to be on sale is just beyond me and the fact that none of them are offering a product in a place seems to be massively out of bounds. With Huawei the fact that there is a single slot and duo slot 32GB option makes even less sense to me. In my mind, this is all about control of the users, and controlling where the users go, which is a limitation on freedom devices have never offered before, so in my mind it was not with the consumers consent. The fact that Samuel Gibbs did not mention that part in their article is not as quoted “Fewer purchases mean the big smartphone players are now under pressure to extract more revenue from their existing user base, which is easier for Apple and its App Store than others reliant on Google’s Play Store, and to try to convince users that life is greener on their side of the smartphone divide“, it is to make sure that continuity prevails, to some extent for the smartphone makers, to the larger extent to mobile providers to keep them in their not seeking another providers place!

In addition the quote “At the same time, the mobile phone operators are in a similar competition. Switching between the major phone networks has always been an issue, whether it’s over price, customer service or the latest handset“, more important it is over bandwidth and facilitation, the more limits the hardware has, the less issues of competition the provider needs to deal with. So is Samuel Gibbs informing you on some ‘secret war’ or is he trying to keep your sight away from the options that matter? The fact that phone limitations is not part of his view (which could be because the UK offers both models) is equally disturbing that he did not look at this from a global point of view, when you are not made aware of what is by me expected and therefore implied is the limitation of hardware offered is as I see it, part of a secret war that they require you not to be aware of. If that is done intentionally, what do you think is in play?

So as the Samsung Note 7 is now an ISIS tool (when you install the 10 second countdown app) and only LG remains to go public with their new model, they now have an option to capture a much larger share of the audience as several of the participating parties refused to consider the consumers’ needs and seems to cater to the telecom request of limitation. LG has an option to grow much stronger in this market than ever before. Apple as IOS has a different situation and as seen on many fronts they have created their own walls of disturbance, so LG could even go after that lot, but we must respect that there is a huge offset between IOS and Android and as such, people are at times less willing to switch there. For now the latest rumours are that the V20 will start the pre-orders this Sunday in the US and European markets will be getting them, yet there is at present no confirmation for both the UK and Australia. So we will have to see about that part too.

The article had more. So consider my words and now see this quote: “Bibby says: “Imitation is the sincerest form of flattery. Flexibility like this is just the next stage of innovation so we’re not surprised to see others adopting it. Manufacturers are trying to ensure that more of their own handsets are sold in the market. They’re trying to clearly compete with each other.”” I disagree with Nina Bibby, marketing and consumer director for O2. The quote is not untrue, but incorrect. It is the presentation of what they want the issue to be, because is sets our mind at rest. I believe that the more correct quote is “They’re trying to clearly compete with each other within the agreed limits of the presented options“, which is not entirely the same! In that same view, the limitations due to the telecom agreements are equally in question. The fact that none offered the complete spectrum is just as much of a worry. Because it is like a corporation trying to make sure that its employees can never truly become independent, because that would be too dangerous for their own continuation. The second part in all this is the entire upgrade service program. It creates brand dependency, which is not essentially a bad thing, but guess what! I reckon that soon thereafter the 64GB option will come and there will be a churn for 12 and 24 months. At that point, the telecom providers would want a phone to last as long as possible. It could be in different ways. For example after 12 months 65% off and a $1 upgrade after 24 months. This is just speculation, so this is not a given, yet overall not that far-fetched.

The most interesting quote is at the end “For now, the battle for control of the phone in your hand is happening behind closed doors. Soon we’ll begin to see the phone-as-a-service idea pushed by one of the big manufacturers, but only once the operators are no longer crucial to sales“. The first part is that not all of the closed doors is about the phone, bandwidth has been a forever war between iiNet, Optus and Telstra in Australia, and the phone-as-a-service is not all in the hands of the manufacturers, that will come soon enough (in one case it already is) in hands of the Telecom companies, because that is a direct factor for customer loyalty, who does not see the $45 a month phone as the margin, it is the $90 a month subscription where their margin is and that part can be set to non-taxation a lot faster too. The phone is merely a hardware write-off, increasing their ROI.

So when you consider your new phone do not be fooled by the SD slot, wonder why the full version is out nearly everywhere else, except Australia? For Australians, consider one nice issue, the Kiwi’s do get the 64GB edition several stores have it available to order. So, do you feel special now, of just used by both the handset sales people and your telecom provider? More important, what other issues did that secret war of smart phones not inform you about? Perhaps you haven’t seen the implications of not having a choice in certain cases. People have been so busy bashing iPhone’s Apple that they forget that Android phones have their own collection of imposed limitations for the consumer.


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The choice of a new religion

The Guardian had an interesting article yesterday by none other than Alex Hern. He and I look towards the gaming world in very different ways, it does not make him wrong and it does not make my view right. We have at times different views on things. That is the wonderful world of gaming, it is one of the few fields where the approach to any solution tends to be almost artistic, many views, none the same can still warrant true correctness or success. In ‘Apple wants the Apple TV to be a games console. But can it be trusted?‘ (at http://www.theguardian.com/technology/2015/sep/12/apple-tv-games-console-can-it-be-trusted), which is a very true piece. The subtitle states ‘Apple would like to see its new set-top box become the next Nintendo Wii. But it’s questionable whether the company really understands gaming‘, which is as true as it gets. I have been ‘connected’ to Apple systems in one way or another since 1990. One thing from the very start is that the Apple systems were always ahead in many ways, even in artistic ways, yet true gaming was never supported to the extent it should have been. One of my very first freelance jobs was to take a look at ‘Balance of Power’ (by Mindscape), I ended up checking it on the Mac as well as the Amiga. Another one was Shadowgate by the same makers. Even though these games were always worshipped, but on the Mac they seemed to be on the side, accepted as in existence, but never truly part of the ‘Apple’ environment accepted. It is hard to get it into words. You would have had to be there to understand it.

The quote “The problem is that games are treated as just another type of app by the company – albeit a very profitable type. The games store, for instance, is organised in exactly the same way as the rest of the app store, with prominence given to a few select apps and then three charts of top-selling paid games, most-downloaded free games, and “top grossing games”“, helps here. It is like a bunch of economists see games in the spreadsheet as deep green and those economists really like deep green (as in profit). Yet games is a lot more than numbers (something Ubisoft has an issue with too). To see Apple people look at games and advice their users on is like going to your accountant for sex guidance. That person gets off on spreadsheets and a balance books, for many people not the orgasmic solutions to embrace. Yet there is also a side where I have to disagree on.

Part one is “Similarly, in the newly-released guidelines for Apple TV apps, the company reveals that “the maximum size of an Apple TV app is limited to 200MB”, with no persistent local storage. In other words, apps must be lean, and they must download everything they show from the cloud“, part two is “The top-tier consoles right now ship their games on Blu-ray discs, which store at least 25GB and can rise to 128GB per disc (twice the total storage of the highest-capacity Apple TV“. Now, Alex speaks the truth and he is 100% correct. My issue is that quote 2 implies (he never really states it anything in that way) that size makes the game, that is wrong. Still there is a truth here. 200Mb is nowhere near enough for any decent game. If we look at previous games, like Metroid Prime on the GameCube, that game exceeds the 200Mb. Many games from the PC could get close to the 200Mb, but will in all likelihood exceed that part.

In addition, the statement “In other words, apps must be lean, and they must download everything they show from the cloud“, which now implies that we are all dependent on quality connection. A property that is even debatable in parts of Western Europe, the US, Canada and Australia. For Apple it must be good to know that at least Scandinavia and its 18 million people will see the bulk of Apple TV gaming. The second issue is “Unlike PC games, consoles have always been fairly locked down by the platform manufacturers. In a way, it’s “no sex, no drugs, only rock and roll” attitude is merely replicating the same approach that Nintendo has emphasised for years in its efforts to keep its games consoles family friendly“. Now I am all for family friendly games, yet some people want more than Mario Kart. Some want to play the master Sergeant (HALO). Some want to be in the wasteland (Fallout) or they want to sneak their ways around a city (Thief). Many of these games would never be allowed, with a massive portion of the gamers being 21+, they end up being nothing more than a nuisance to Nintendo and without a massive arsenal of IP that will not happen any day soon.

It is the final quote that is concern as well as the source of howl of deriving laughter “But its success as a games console would be handing yet more control of the medium to a company which fundamentally looks down on games and gaming. And that should concern anyone who likes to play“, wasting this level of resources on a system with no expertise on quality gaming will put a dent in the Apple coffers, in addition, once rejected by gamers, those at the helm will be forced to take a harsh look at their choices and their considerations. It seems that so far in new gaming only Elite Dangerous made it. If the iMac 5K would have one additional hardware update. If they had something in equal or exceeding the Radeon R9 295X2, the system would become something to behold, not just with Elite Dangerous, but in addition with games like No Man’s Sky (if it ever gets here). The iMac would be an option, the Apple TV is clearly not that option, beyond Minecraft there is not a lot that plays on the Apple TV. So do I disagree with Alex?

Actually no! When we consider his quote “Despite my concerns, there is the chance that the Apple TV could be good for gaming“, it connects to my thoughts that good gaming is not about the size (well not completely). Consider that some of the games that were a massive success on the Commodore 64, the Commodore Amiga and the Atari ST can still be the games in the new generation systems like the Apple TV. The games by Sid Meier, games like seven cities of gold, some of the legends like Lemmings, Dune 2 (Command and Conquer), pretty much most of the games Peter Molyneux made (including Dungeon keeper), there are loads of other games. The opposite is also true, now we can get a pirates game Sid Meier could never offer when he did because technology stopped him. In equal measure quality gaming has dwindled as there are no limitations, so that game designers are no longer trying to squeeze the maximum out of a console. Tomb Raider is an example here. When we consider that Apple TV could get a market, whilst the hard core end games on consoles and PC remains, I state ‘Yes’, that is a definite option. Yet Alex does illustrate a side of Apple that the foundation of Apple should be ‘concerned’ with. “If you want to criticise a religion, write a book. If you want to describe sex, write a book or a song, or create a medical App. It can get complicated, but we have decided to not allow certain kinds of content in the App Store”, in all fairness there should be space for that approach, but it will hinder your business. You see, the guidelines at 15.1 state “Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected“, which is nice but that pretty much sums up almost every game ever made, including New Zealand Story, where the little Kiwi loses health when he touches a spike. 15.3 makes any WW2 game a non-starter, unless Apple insists that Nazi Germany was never a real government where my response becomes: ‘good luck with that one!’

So, even though we can accept that guidelines are needed to keep certain groups (read children) free to wander on the app store selecting games. I get that, but as I stated before, it limits the Apple TV to the realm of Nintendo who already has a massive grip on its user base through several means, why would Apple TV wander in that field? It almost reads like Apple wants to add to the foundation of a failed system. The idea that was a write off in 2007, regarding a big fat fail in 2010, suddenly got the title ‘How Apple’s biggest failure could be one of its greatest accomplishments‘ in 2014 (at http://www.dailydot.com/opinion/saving-apple-tv-think-different/) we see: “Apple has a chance here to beat its competitors to the punch, first and foremost, by making sure that you can play every significant type of video file type that Apple TV doesn’t offer now. This will broaden the range of apps the device can support, and ensure they never have an issue like they did with Hulu again. They would also be wise to create a browser for the device, and to let users access its hard drive“, which is true, yet the article reads like a marketing approach to ‘new’ options for Apple TV and now a year later we see the games ploy. Is it truly about that, or is there a fear within Apple that they are being passed by, passed by those who had a clear goal and by growing in any direction they get to hold onto non-write-off a little longer.

I will let you decide on the parts that are a given, but are they truly a given? I must warn my own view that it is tainted and also clouded. There is a view that comes from true gaming and as such Apple TV does not add up to much, yet what is small can grow and as I stated, let true innovation grow through limitations. It gave us true pearls on three generations of consoles, innovations that seem to be missing in NextGen. Yes, there is still innovation, but not to the extent there was in the past. The idea that Apple starts it up again is partially pleasing. Pleasing because that is the one part that have been downplayed by Microsoft, Sony and Nintendo to the larger extent, if you doubt that, then look at how many independent productions made it to consoles in the past. The fact that this year is a lot more about independents is not a given, it is a fab and no guarantee exists that independents will make it through in 2016 and 2017.

That is the part where Apple could grow, you see I personally believe that the next 12 years will be all about the small innovators. As larger players have become vultures, eating the small ones and carrion eaters as they devour their brands in the insane vision that growth comes from interactive innovation, large jumps are ignored. You only need to see the success of Markus the Notch and Minecraft to see that I am right. Will Sean Murray be the next one to show this? David Braben is on the right track to do so too and they are not alone. Even though Everybody’s Gone to the Rapture is not likely to be the success others are becoming, the truth is that this game is innovative. Even though in respect to my Tomb Raider view that 10 hours of game play is not acceptable, it would be equally unacceptable to see a 6 hour story as a good thing (source: YouTube). Yet, it is a story and the challenge as such is too small. You only need to look back at the game Portal (by Rob Swigart) to see something a lot larger, even though not in an open world environment, the result as well as the story was truly unique. That does not make the game a failure or inferior, yet the truth remains that the challenge needs an upgrade. Too small, yet remains a true innovation compared what is out there. In all this my own perception is an issue for discussion too. Where is it a given that a 10 hour game is insufficient? I base it on past play and play that some games give, as such 10 hours of gaming just doesn’t hack it neither does 6 hours. Yet all this started with a new religion, one of gaming. not the worship of a controller, or the divination of a system, but the choice of what we believe is to be an open direction, a choice of innovation, because without innovation gaming seizes to survive and we get iteration of a given, in the artsy world gaming exists in, that part can never be allowed to remain in iteration. This is one of the core reasons why the iteration of Assassins Creed, the iteration of Lara Croft the raider of Tombs and Call of Duty will simmer down, will cease to be the cash cows they once were.

The future is all about true innovation in gaming, in that Apple TV could have a space if it opens the doors to independent developers. When we consider the iPad, it has had a nice collection of games and some are truly innovative, in all that IOS has a place and the Apple TV could bring it to the big screen (and I do mean on your TV). In the final part, I agree with Alex for the most, except for the part “a company which fundamentally looks down on games and gaming“. I am not certain it does. It seems to have an approach not unlike Nintendo. Do we look down on them? The question does remain when we see gaming as a religion. It could be the one religion that should be without a bible, which is fair enough, but what about the 10 commandments? Should we not consider some guidelines? Personally I state no, but then again, I started in a world where gaming was born, where it evolved. In all this gaming can evolve within any limited system (consider the 16KB VIC-20), as such any system can bring the joy of gaming, we only need to consider where we take gaming. Nintendo took a direction, there is nothing stopping from Apple taking it in the same direction. In my mind, it should be now and forever about innovation, because that is what draws us to a new game. Consider how Elemental Kingdoms took the concept of CCG and gave it a digital evolution, that is just one of many options, I hope many that are yet unemployed and it awaits the next visionary to create that path.

Who? That is up to the developer that dares to dream and make it reality.


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Fear is a tool

It started with a thought, one I have had for a little while and one that had been voiced in the past. Today, in the Guardian we see part of this in the article called ‘How we sold our souls – and more – to the internet giants‘ (at http://www.theguardian.com/technology/2015/may/17/sold-our-souls-and-more-to-internet-giants-privacy-surveillance-bruce-schneier). I respectfully disagree with parts of this.

The first premise is the important one.

Did we sell our souls, or were governments on a global scale lacks and slow regarding the rights of privacy?

That is an important question as it is linked all over the place. We tend to look (as I have mentioned numerous times) regarding the information the intelligence community gets, but at the same time we allow ourselves to get mined and exploited by every social network available. A nice example that the article uses is the Hello Barbie. The Washington Post gave us loads of information in March (at http://www.washingtonpost.com/blogs/the-switch/wp/2015/03/11/privacy-advocates-try-to-keep-creepy-eavesdropping-hello-barbie-from-hitting-shelves/), but it did not get the global visibility it required to have.

You see, there is nothing wrong with an interactive toy. I reckon that as programs became more and more interactive, then so would toys and the Hello Barbie doll is the premium evolution for children. The big issue is not the toy, but this simple line: “As the doll ‘listens’, audio recordings travel over the Web to a server where the snippets of speech are recognized and processed. That information is used to help form Hello Barbie’s responses” Why? Why use the web? Why not connect to a device that has the software installed? The answer is simple, this is only in one part about the doll, it is a lot more about collected data and data is value (their marketing department will come with some “it’s  all so much easier via the web answer”). Collecting the questions of children gives way to trendsetting and to marketable exploitation. Of course, in that light the adult edition, where the answer to every question becomes “not now darling, I have a headache” is likely only 6 months away.

You think I am kidding? Data is the core of value, marketability of data is the new ‘O’ for industrials. Knowing how to push the button by answering the not asked questions in advertisement is the rage, the El Dorado of the marketing industry. So when we see the quote at the end of the article “Mattel and ToyTalk, the San Francisco-based start-up that created the technology used in the doll, say the privacy and security of the technology have been their top priority“, we should state that if security and safety were such important parts, you would have kept these issues local and not via the web. As for security, if hackers can take down Sony, then Mattel might not be that much of a challenge and in that light, that collected data would be worth a fortune, so people will get that data one way or another.

Beyond the toy need of a child is the need for health. That part is dealt with in “Many medical devices are starting to be internet-enabled, collecting and reporting a variety of biometric data. There are – or will be soon – devices that continually measure our vital signs, moods and brain activity“, now we get to the juicy stuff! You see in the UK there is the Data Protection Act 1998. Yet here we see the following issue:

Section 36 gives us: ‘Personal data processed by an individual only for the purposes of that individual’s personal, family or household affairs (including recreational purposes) are exempt from the data protection principles and the provisions of Parts II and III’. So Barbie is already exempt in this case.

Even though section 2 gives us in section 11 ‘Right to prevent processing for purposes of direct marketing’, which is in part II, so Barbie is again exempt.

However, we do see protection under part one section 8. Here we see: ‘Personal data shall not be transferred to a country or territory outside the European Economic Area unless that country or territory ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data’. Yet the danger here is that this regards ‘personal data‘, the definition under part one states: “personal data means data which relate to a living individual who can be identified”, which is not the part that is transferred, so it does not count. The personal data is what mommy, daddy or junior enter within a website or social media, outside of the UK (or Commonwealth), so that they can receive a much more personal ‘experience‘ with Miss Barbie. This is at the core of the problem, but it is only one factor. The same applies in 99% of the cases to healthcare and fitness equipment that connects through the Bluetooth, Wi-Fi and the web link. All this gets collected. So when we wonder regarding the excuses on software on cheaper through the online experience, several parts give clear indication that this is about collecting data, because data is the new gold. How much do you think a health care provider is willing to pay, so that they have data that allows to cut off, or additionally charge the riskiest 10%? Even though those people are already paying premium, to have a check on the safest group and to flag the least safe group is worth a bundle. Anyone selling that data for less than a 9 figure number is getting royally screwed.

And it goes on beyond the mere computer and the internet. More precisely your smartphone. The apps you install track you here as well. They track your location and sometimes download your address book, calendar, bookmarks and search history. Not to mention a host of other parts. The most annoying part of it all is that you the user gets to pay for your bandwidth, so if your data gets downloaded, you are likely to see background usage of the data and the bandwidth used goes to your total usage.

The gem of the Guardian article is shown near the end “And it’s all possible because laws have failed to keep up with changes in business practices

This has been the number one issue for well over 4 years now and the lawmakers have basically been sitting on their hands, pretty much all over the commonwealth I might add, because data is money and those captains of industry require overhead (read data profits). It comes down to the same issue with the laughingly disturbing discussion on movie piracy. Telco’s rely on bandwidth, without that, there profits go down to the basement, in that same light their reliance on data seems to hinder governments to react in a timely manner. Research, investigations and commissions. We have seen data issues since before Edward Snowden. Yes, in all these years, how many successful alterations were made to the Data Protection Act 1998, via either legislation and/or the House of Lords? You do the math, yet the answer is simple. As I see it, look at your two hands and do not use the 10 fingers that is how often, a mere ZERO times! Just like the internet consumer change, the internet data change has seen just as many evolutions.

The worst is however yet to come!

You see, the newer mobile phones often have the capacity that surpasses many laptops and tablets. I witnessed just 4 days ago how a friend used his mobile as a SharePoint because he had to update his PS4. What He had not realised is that the PS4 also started to update his installed games. It took him less than two minutes to realise this and in that time his 2GB bandwidth was gone! Welcome to 4G bandwidth!

He’ll lose an additional $10, so he did not think it was a biggie, but now consider how much data can be passed over to wherever the applications decides. So when we get these small messages, when we are lulled into a sense of ‘security’ consider where your data is and who else has access. That is at the heart of the matter, as well as the heart of the legislative failing. Who else has access! When data is stored at any third party provider, the app maker might guarantee that THEY will not allow access to the data, but that does not state that this is the case, you see, if they have the data parked in any other provider, what does the rules of those providers stipulate? Only they? Only the executing service agents? The world of data is quite literally the new Wild West of Business and IT, a reasonable untapped frontier and we all forgot that we think that data is there and only we can access our little field of data, whilst in reality and corporation with a tractor can get to any part of that data field. It is all nicely settled in the line “are exempt from the data protection principles”, so as we consider our data and why we are not keeping it local, consider one final ‘deletable’ part, which is also in the Guardian article “In 2009, Amazon automatically deleted some editions of George Orwell’s Nineteen Eighty-Four from users’ Kindles because of a copyright issue. I know, you just couldn’t write this stuff anymore ironically“, yet even though the irony is out there, consider that your data is also on the cloud. So what happens when that gets deleted? Not by you or by the provider, but by a third party who got around it all? You might wonder why that is an issue, if you do then consider the final question in this dilemma: ‘Who is the owner of a deleted file?’

So here is the fear part:

Where is your data?
Who ‘owns’ it?
Who has access to it (besides you)?

These are one side of the fear equation, on the other side you have the data local storage, which you must personally manage, you must backup this data and you must keep track whether it is all backed up. Some users feel uncomfortable with that. A nice example can always be found when someone in your vicinity cries over a crashed mobile and all contacts lost (I saw that a few times happen to people I know in 2014).

One fear or another, they’re gonna getcha!

So you the user have gone with the flow and the privacy for billions is up for grabs because no one wondered, asked or pressured, now that part is almost indefinitely gone, only by adjusting the laws can we see a restoration of proper privacy of data and information, but those who rely on the value of data are extremely intent on not letting those changes happen. Consider this part from an earlier Guardian article “Facebook places tracking cookies on users’ computers if they visit any page on the facebook.com domain, including fan pages or other pages that do not require a Facebook account to visit“, do you think Google is any different? So as you are tracked and as data is combined from social media, from websites, devices and even toys. How much privacy do you think you are enjoying at present?

Now we get to a truly speculative part. Consider Google with its Nexus range. Now the new Nexus 6 looks nice (way out of my budget range), there is a 32GB and a 64GB version. No issues here! In all aspects a decent game changer for the Nexus fan. Now we get to the Nexus 9, the tablet. Before I give my view, let’s refer you to Forbes, here we see some interesting details (at http://www.forbes.com/sites/ewanspence/2013/01/29/apples-128GB-ipad-just-gave-every-android-tablet-manufacturer-a-headache/), an important fact is that this is a January 2013 review, so more than two years old! In that regard the specs do not seem to have changed! So this ‘new’ tablet is only to be begotten in a 16GB or 32GB version. So it has a lot less storage than the Nexus 6 mobile phone. It has a few more weaknesses, but basically, as Apple already had a 128GB edition, Google remains at 25%. In my view this was intentional! The machine was released late November 2014. Why would they not have a version that is at least 64GB? My iPad 1 (yes version One) which I bought in 2011 already had 64GB). This is not a mere oversight from a bungling manager, as I see it this is an intentional drive to get people towards Google drive, with data stored in a place where some might have access (the non-user that is). Remember, this is pure speculation on my side! Google could have made a contender and is offering nothing more than a consolation price. Offering it at a very competitive price, but it comes with the foresight that people will be driven to the Google Drive, sooner rather than later!

Please feel free to reject this notion, but ask yourself, in the fight between IOS and Android, why would Google not offer a machine a lot more competitive? This is at the heart of the matter, this is as I see it the crux of it. There is of course a danger that we make ‘relationships’ between fiction and facts in events that are a figment of our imagination, but in the competitive industry that is called ‘mobile devices’ to remain behind to this extent to that degree calls for questions, does it not?

There is one part to add, the Guardian article was originally adapted (by the Guardian) from ‘Data and Goliath’ by Bruce Schneier, Bruce Schneier is a security technologist and CTO of Resilient Systems Inc. He can also be found tweeting his heart out as @schneierblog.


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Who runs America?

This is a question that has been in the back of my mind for some time. When we consider the economic events from 2008 onwards and how slow (almost 2 administrations) it has taken for any economic legislation to take shape for the (at present) ineffective halting of moving tax dollars off shore. Even now, several economic boffins are slowly and casually mentioning that current measures are not going far enough.

The entire issue took a new foothold as we see the Ukrainian events unfold. We see how some politicians are acting so….outspokenly against certain acts. Now, I am not speaking out against these people, I believe in the freedom of speech and as such, we need to hear all sides. The issue was shown the most visible in the UK when some stated on how economic sanctions against Russia would be taken, like getting gas from a different source.

It was at that point when I saw just how hollow their boasts were. In my view those politicians would soon be dragged to a separate room where several high powered industrials would add these politicians to the Christian choir of ‘Mare Castratum’, see this as a slightly more efficient form of gagging a politician.

Why this view?

Consider that politicians would make that rash decision and also consider the fact that in the UK (amongst most EEC nations), the energy prices are way above normal. So in a place where like the US, 1 in 7 lives below the poverty line, where these people can hardly pay their bills, get confronted with a 10%-15% raise on energy bills. What do you expect to happen?

I expect something similar to happen in the US, as I see it there are two elements in play here. The first is the claim (at http://www.skynews.com.au/world/article.aspx?id=957624)

The two quotes are “The Senate on Tuesday expressed its support for Ukraine by passing strongly worded resolutions, using tough language against Russia and urging it be suspended from the Group of 8 world powers.” and “The House of Representatives also passed a resolution to condemn what House Speaker John Boehner called ‘Russia’s hostile acts of aggression’

I understand the second quote and I reckon that House Speaker John Boehner was quite correct to pass such a resolution. It is the first one that is an issue, I understand that governments want to stand in support of the Ukraine, there is no way that any objection to that is valid, consider however what the G8 stands for. If we accept the following ‘G8 nations comprise 50.1% of 2012 global nominal GDP‘, then without Russia, will the G8 be a valid office of existence and what to do to keep its validity? Replace it with China?

That part would make sense as in many ways, the Chinese economy would be much more interesting to America then Russia is for the mere fact that China imports almost 3 times more than Russia does (based on 2012 numbers). Yet, if this happens, then what will be the long term consequences? Consider that the Ukraine is in an even less prosperous situation then most EEC countries. Now consider the information (at http://www.forbes.com/sites/kenrapoza/2014/03/05/in-ukraine-crisis-russias-natural-gas-tactics-could-backfire/), basically the Ukraine was getting gas at a 36% discount. If that fell away, then what will the Ukraine do? The quote seen here “The UK National Balancing Point (NBP) futures for natural gas jumped nearly 10% to $10.28 per MMBtu, according to Bloomberg. Prices have since moderated as the political situation appears to be calming down” gives validity to my claims of the energy prices; if futures would take that must a blast, then I reckon the people could face a charge at nearly twice that percentage. There was a side in all this that I had not reckoned on. When we see the quote “The U.S. wants to become a large LNG exporter later this decade and a portion of that would be bound for Europe” we see two dangers. The first is that this is not just government, but this is definitely a ‘Big Business’ push. Yet, consider the amount of customers could be the issue as the amount needed would far outstrip what could be delivered. That part is implied in the Dutch article (at https://decorrespondent.nl/299/eerst-het-gas-dan-de-moraal/32952491-c7e501ab) called ‘Eerst het gas, dan de moraal‘, which could be loosely translated and paraphrased as: “Business before morality“, which is basically at the heart of all these events. The article states that the Russian pipeline is supplying well over 26 million households, which is well over twice the size of California (in households). There should be no illusions that Gazprom has its powerful claws firmly in the EEC.

Let’s make sure that I am not stating that the politicians are acting purely or mostly out of economic reasons. I am to a lesser extent implying that it is possible that the Natural Gas lobbyists in Washington have been speaking with politicians over a lunch or two (which is how things are done in the US and UK). That latter part was discussed in the Guardian in October 2013, as UK Labour leader Ed Miliband mentioned that these lobby groups are not getting the proper levels of scrutiny (at http://www.theguardian.com/politics/2013/oct/07/energy-firm-lobbyists-scrutiny-ed-miliband). So it is IMHO Big Business that is the second danger element in these cases. If the politicians represent the people, yet big business has the funds, ability and know-how to override the views of the people, then what use are the people at the end of all this?

This all goes a few steps further than just the energy groups. I started all this with a mention of economic sanctions. So how does this connect? Well, it does not directly connect, yet the elements all have their political influence. Consider the needs of Apple in Russia (at http://appleinsider.com/articles/14/03/07/russias-megafon-deal-with-apple-inc-guarantees-sales-of-750k-iphones-over-3-years). This was less than a week ago. So we consider the value of a little over 20,000 iPhones a month for the next three years and we should expect that this sparks the sale of iPad and iPod and other Apple articles. Do you think that the members in charge of Apple are hindered by morality? They have parked billions in taxable dollars away from the collecting hands of the IRS (and other taxing governments). The commission these people get from their deals in Russia will not stop them in any way. Whether there will be some ‘illusive’ distributor in India, Japan or China will not matter, the show (read sale) will go on. The same could be said for Dell. You think that they stop selling to Russia and leave their market share to ASUS? I think not! These are just two examples of the dozens of massively large companies doing business with Russian one form or another, not just from the USA, but also from Europe. In that same regard, there is not export without import, so as we see the boasts of economic sanctions to Russia by politicians, remember that when we see that when Russians show off their latest Apple gadgets on TV, the question ‘who runs America?‘ should remain firmly on your mind. In the end you should also remember that the entire situation is a lot more complex then I make it out to be.

As we focus on ‘Business before Morality‘ then remember the bills most of you have in your drawer still awaiting payment. We are nearly all of us overdue to the smallest or a larger extent and as some are more fortunate not to be one of the seven people living below poverty, consider that most of us are in the same place where 45% of us are, most of these people are all a little below getting by, which comes down to one step from a total nightmare life.

I am not stating it is a good place or an acceptable place; it is merely a realistic place. It is in this realistic place the question gets the volume it needs to have: ‘Who runs America?


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Look horny!

Seems an odd title to start with, but whenever I see certain reports by boards of directors as they make it to the press, then I am reminded of an old Dutch cartoon called ‘father and son‘ about the conservative father and the progressive son. It was a political cartoon by a man called Peter van Straaten. In one of these drawings a man is standing with a camera whilst the woman is standing not that dressed next to the fireplace, the by-line is ‘Look Horny’. It was hilarious! So was the published remark from the Apple board of directors “Apple’s (AAPL) Board of Directors has grown frustrated at the company’s lack of visible innovation.”

Be innovative in this light is as weird as being horny on command. We can all be innovative at times, but we are innovative with the means at our disposal. In his case this is about vision. Was Steve Jobs the visionary, or was he the man who could recognise it when it was shown to him? Let’s face it; we all have ideas at time. I remember coming up with something that is now called Facebook. Hold on, wait! I am not claiming I invented Facebook. In the late 90’s Warner brothers had these web spaces that were hosted through a provider called Angelfire. There was the Halliwell home, the Babylon 5 home, the Bat cave. All forms of addresses that linked the subscriber to their favourite series, or movie. It was free and it came with 20Mb space. However, it was completely static. I thought it would be a good idea to have something similar and to let these members talk to one another. Our benefit would be that we could talk to them all, a place for free advertising at the cost of one web server and a few additional costs. My boss stated that this was not our mission (which was true) and that this would never work (Really?). I think I still have the e-mail somewhere. I had no other means to pursue this idea and in the end it would never have been anywhere near Facebook, so it does not matter.

The moral is that if your boss lacks insight, things will never get pushed forward. It seems that Steve Jobs had this insight in abundance. Likely he was one of these true visionaries and the timing was right. Timing is all in that field, come a little too soon and it will not happen, come too late and you are a copycat at best.

Does the board of directors at Apple comprehend this?

Perhaps Tim Cook has part of these abilities, perhaps not. Perhaps there is no real innovation to be gotten. Let’s just face that between the cassette, the mini-disc and the iPad there were many years of waiting. The origin of the cassette recorder was around the 1930’s, which was PRE WW2 and would not be a consumer item until decently after WW2. So it took almost half a century to get to the Mini-Disc and almost a decade to get to the iPod. Will it take that long for the iPod to evolve to something truly new? There is no way to tell, innovation comes in many forms and a real breakthrough is needed to shape innovation.

I reckon the new Mac Pro is sure sign that innovation is not dead, this is however nothing more than displayable innovation with to a smaller extent an engineering level of innovation, yet, this is nothing more than a new step forward, not a leap forward onto a new train. As for ‘new’, let’s not forget that Cray had the round professional computer (read mainframe) first, the Cray CDC8600, which was released in the late 60’s, so is the idea Apple had truly innovative? The Cray version came with a bench around it, so where’s my chair Apple!

There is also a downside to innovation the way Apple does it. That part is becoming more and more visible with the iPad. There is now the iPad2 and iPad3. My iPad1 is great, I bought it to use in University and it does exactly what it needs to do and I was until recently quite happy. Developers make applications for the device and I have bought a decent amount of them. However, recently, more and more applications can no longer be updated. Even more irritating is that some updated applications will no longer work and crash as these developers only seem to consider the new iPad’s for testing and not the old ones. More important, new software often no longer works on the old models, so from that we could come to the thought that the innovation of Apple comes at the price where a device like the iPad, must be replaced after two years, which seems an expensive approach for consumers.

Now let’s take a step back. Innovation should not be a hype word. The dictionary states it as: “the act of innovating – introduction of new things or methods.”

So Apple is not really adding anything truly new to their cascading fleet of devices. There is even the idea that in the end this step like approach is a really bad idea. They seem to forget that the economy is in a slump and most of us cannot afford a steplike replacement of our devices.

I reckon the board of directors should also realise that the ‘innovative’ track of Apple has been an expensive one for its consumers; I lost close to $8000, whilst Apple was all too eager not to step forward on their failings and I am not alone. How is that related? Well, when you lose money, until something TRULY innovative comes, why would you purchase that brand? In my case my expensive laptop had to be replaced after only 14 months and as such I did not buy an apple. I am not alone; several around me had such an uncomfortable experience with the iPhone 4 that they have since moved to a non-Apple android solution.

So perhaps their board of directors need to focus on quality of the innovation, not quantity of innovations. In the end, they have nothing valid to complain about. Apple is in the bulk of the homes in one way or another. Whether it is through desktop (iMac), laptop (Macbook Air/Pro) or handheld (iPad/iPod/iPhone). If you talk to 10 of your friends then it is likely that 5 out of 10 have at least one Apple device and 2 out of these 5 are likely to have more than one device. Plenty of CEO’s would sell their first born into slavery for such returns. So in plain words, what are these board members bitching about? Is it truly about innovation or is it about simple greed?

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Control and Censorship

I am a simple person. I use an iPad, and I use it in a standard way. I synch, I play, I read, I listen! (Yes, I know such a selfish user I am). So when I read about the jailbreak issue I was actually surprised. Most of us never bothered with 3rd party software or other solutions. Yet, overall I do understand that some people might want to. I also do not see the issue for Apple or others to intervene. Some valid reasons might exist, and some might want this to develop their dreams, all valid reasons why a jailbreak system might be needed.

So the issue I read about today was that a game (Deus Ex) would not function on a jailbroken system. This might have been a simple issue with compatibility. No, this was not the case, as it was stated in the article the non-functionality was intentional. The person gets the message “We are sorry but you can’t fire on jailbroken devices.” So it is not just a bug but an intentional act to ‘sift out‘ certain users.

This does not make sense to me. So a person wanting the freedom to do certain things is now punished? I think it is high time that both Apple and Enix have some explaining to do. (Source: http://au.gamespot.com/news/deus-ex-the-fall-disables-firing-on-jailbroken-devices-6411343) the reader should especially accept the idea that there is a group of ‘legally jailbroken devices’ and they are in the same predicament.

It seems that the IT field is changing. This field is now more and more about personal data collection, discriminating groups and limiting the freedom of choice. At least, that is how I see it. But is this true?

When we see the jailbroken system then the following had occurred. The IOS has been modified. When we look at Apple support we see the following at http://support.apple.com/kb/ht3743. This is fair enough. It is nothing short of a person disassembling a television, then wanting it fixed under warrantee. So, I cannot fault apple for not fixing it. Yet the software gave us another issue. This is intentional intervention against those who ‘altered’ their system.

There are two sides to these events. On one side, I can understand why a system might be jailbroken. The immediate reason is that I was in the past the victim of Apple’s short-sightedness and their own party line flaws. It actually costed me thousands of dollars, so at that point, I feel that I am justified when I state ‘Apple Get Fu$#d!‘ (In regards to the lost $$$$).

The first part is the one some might remember from the PlayStation and PlayStation 2. Because some people were unacceptably greed driven, they forced many in a place where they decided what we were allowed to have and when. In the early days, games would appear in US and Japan almost a year early. To circumvent this, a ‘mod chip’ was available and as such people could order their games on Amazon in the US. Not only were the games up to a year early, in addition these games were 40%-65% cheaper, which was a massive benefit for many. Weirdly enough, the first reason was to many gamers more important than the price issue, but they happily took that benefit on board.

The second part of the ‘mod chip’ was alas less noble. It allowed people to copy original games and they would work on any modified system. For the most on the PlayStation 1, yet it had a large following in the PlayStation 2 as well. In my mind the second part was mainly due because of greed driven marketing, to exploit every person, wherever they lived to the fullest. The same was evident in the DVD market, however, there was a valid issue that Asian copyright violation was so strong that something needed to be done, yet overall the events seemed to have made little difference.

Are these dangers the same for jailbroken systems?

Because of the term ‘legally jailbroken devices’, I wonder what those were. The answer was found at the core of all hardware knowledge, a magazine called wired (at http://www.wired.com/threatlevel/2010/07/feds-ok-iphone-jailbreaking/). This is the interesting crux! This verdict came out in 2010. So the fact that Enix had been adding a certain ‘limit’ could be read as intentional discrimination.

In the end, the quote I personally cannot disagree with Natalie Kerris said Apple won’t change its policy that voids iPhone warranties if a phone has been jail broken. “It can violate the warranty and cause the iPhone to become unstable and not work reliable”, this is fair enough, and should a jail broken system be used to play games people did not pay for, then this would be a violation, yet that was not the case in the game Deux Ex ‘the Fall’.

There is a new side to all this. Even though no longer an issue (likely only temporarily), the Xbox One with their need to connect, the Apple with jail breaking and all kinds of likely issues the PS4 will have (because even though we do not know at present, they will have their own issues), we are looking at new developments involving Digital Rights Management (DRM), deployment on the cloud via UltraViolet and the Keychest system. You the users are about to get hit by levels of user-based licensing and limitations unlike any w have ever experienced. More important, users are likely to get hit a lot harder on user license agreements then companies have ever faced over the last 15 years. In my view 99% of the population will press an ‘I agree‘ button and have no clue what they agreed to. The fact that the users who signed the apple user license and then ‘jailbroke’ their system should be ample proof of that.

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