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The drowning swimmer

We all have the moments when we make an error, an error that requires us to re adjust views. The problem is that some people tend to be overconfident when they make that critical error. Sometimes it comes with ‘Watch this’, all whilst the public watches the person dive to death. At times it is less visible, in Australia 249 people drowned during the 2017-2018 season. The Guardian gave us in the beginning of the year: ‘Drownings in Australia up 51% on last summer after five men die on New Year’s Day‘, all because these people overestimated their abilities regarding knowledge on how the ocean reacts and overestimated their fitness and there we see that nature has no regard for stupidity, it merely takes lives, unyielding and not caring.

Sports

The earlier stage is at present important, mainly because we are about to face it in different ways as well. The Japan Times (at https://www.japantimes.co.jp/opinion/2019/08/06/commentary/japan-commentary/2020-tokyo-olympic-games-cant-rescue-japan) gives us in an opinion piece: ‘2020 Tokyo Olympic Games can’t rescue Japan‘, the writer gives us a view where the impact against the 1964 Tokyo Olympics are set. The writer is correct, the entire commerce engine, the murder truck called Olympic exposure benefit is a much larger issue and Japan cannot rely on the Olympics to give them the economic needs that they have. We accept that there will be an influx for Japan. There will be people who will attend in person that year, because it was always on their bucket list. I would be in that group if I could afford it, but that is not a realistic option for the bulk of all of us, the quality of life has regressed to the lower end of the scale for too long and for many the trip is not an option. In addition with 5G we will be able to see more, enjoy more than ever before and even if that impression is not for all, it will be for the larger group who cannot afford to make the trip. So as the writer (Fumika Mizuno) gives us: “True transformation requires confrontation with the sticky problems holding back Japan’s society, like gender inequality, lack of diversity and rigid notions of ethnic identity. No sports event can grapple with such a task“, we see partial the correctness of it all, yet we also need to consider that this is happening in a stage where digital visibility will be in the midst of an overhaul, so the Tokyo Olympics is happening just when the digital providers are shouting and screaming towards the consumer acceptance of a changed digital footprint. It also intersects with the offered “With plans for AI-powered surveillance robots and real-time 8K broadcasts delivered over 5G networks, the games are set to be a celebration of Japanese prowess in sectors the country is desperate to dominate“, in a stage where AI is nowhere near ready to the degree it needs to be by 2022, two years early whilst the entire 8K matter will be unaffordable to well over 70%, so how will that help matters? So when we see: “Addressing the labor shortage and the aging crisis in a meaningful way requires profound cultural and political shifts. Blind optimism in the power of technology even reduces the urgency of social change“, we see a stage where labour shortage is optionally replaced by technological scripted events where the high tech enablers like news casts, streaming players and awareness seekers are jumping the digital shark to capture what is needed to enable the visibility of the people in the below 70% who are missing out and none of that will be captured by Japanese firms and/or Japanese enablers, it will be up to the FAANG group to maximise that capture taking the bulk away from Japanese economy players. So not only will they miss out on the sporting parts, the stage is then set to a larger community, one that never existed in 1968 giving Japan a much larger concern and that is where the expectation of Tokyo 2020 fall short for Japan to a much larger degree. Optionally the players like Samsung and Huawei (South Korea and China) who truly will enjoy the boost that Japan (NTT Docomo) was hoping for. That part is shown in several sources when we are introduced to: “Japanese mobile operators are preparing for commercial 5G launches between March and June 2020“, Japan is nowhere near ready and that is largely because Japan started almost a year to late in all this and they are nowhere near what Huawei can offer. In that stage there is every chance that players like NTT Docomo will face almost public humiliation when they have to explain congestion and latency on a network that needed proper testing an adjustment no later than November 2019 to make it ready for the larger consumer groups, in this stage Japan could lose revenue four times over, on the loss of preparedness, on the loss of deployment, on the loss of consumer traction and on the loss of network reliability and that is not merely the workforce, it is the loss of not having a 125% workforce readiness at the time that the initial presentations of the 2020 locations and press readiness is offered. There is no way that this will be ready at present and such we see a dampened visibility as well as larger digital losses, digital losses not because it is not there, but because it will be in the hands of non-Japanese corporations. In this there is one benefit, Japan gets to show the US what happens when you enter the field not being prepared for what comes, the US will surely panic at that point (to some degree), all this could have been prevented by driving innovation over iteration and it will be shown to a global community in full view and full exploitation by others.

For centuries we have seen the slogan: “Si vis pacem, para bellum“, If you want peace, prepare for war, a known rule ignored by the technology firms who relied on iteration for too long, now we see that this is impacting a larger group. The entire global economy is set to a war theater (and has been for some time), we see it almost everywhere and now we see that a nation regarded as a front-runner in applied innovation for the longest of time is not ready. All this directly related to ‘Fortuna Eruditis Favet, fortune favours the prepared mind and we are shown that Japan is far from ready, all whilst their own stage was set 3 years ago. They all waited for things to fall in their laps and this was shown a few months ago in the US (thanks to Forbes magazine) with “In recent weeks several major developments affecting the roll out of 5G systems in the United States highlight the promise and the difficulties for near-term deployment of this transformative technology“, as well as “A major issue in the next few years will be the capital costs of installing the needed 5G infrastructure and software upgrades in the U.S. Effective deployment will require hundreds of thousands of new cell sites, new or upgraded connective nodes and central switches, new software and redesigned mobile devices“, the operative part being ‘in the next few years‘ (at https://www.forbes.com/sites/thomasduesterberg/2019/04/30/problems-and-prospects-for-5g-deployment-in-the-united-states) and that is just one player, Japan is seemingly in a less positive place and that is also where Huawei and Google could make additional wins if they merely look outside the box and realise that they are not in a box, but in an terrarium. It makes for all the difference and their time to act is running short. For Japan the issue is larger and more dangerous. Japan has a population of 126 million, with only 10 million in Tokyo, so even if they adjust to get Tokyo covered, they will give 7% and set a stage where 78%-93% gets to miss out on the 5G fun, how would that sell to an economic event that should have been a boost? It is there where we see just how correct Fumika Mizuno is, Japan is facing a larger issue and it is about to cost them more than they realise.

It is at this point where we see the one part that is at present not very likely to happen: “Abe will bask in praise and the people of Japan will revel in politically correct bouts of national pride. But Japanese society will be no less rigid than it was before“, I believe that within the first week of the 2020 Olympics, there will be enough 5G issues for Shinzō Abe, Prime Minister of Japan to take a backseat and make the larger people of NTT Docomo and alike to take the stage and explain the failures to the people of Japan. It is my personal beliefs that at present people like Kazuhiro Yoshizawa (CEO NTT Docomo) are trying to safe or set the stage to make a quick exit by the end of this year to avoid the consequence of having to publicly face not being a prepared mind.

For the US Tokyo 2020 is more likely than not to be a rude awakening of public technological failure. LA (Olympics 2028) will have enough time to adjust to it all and it gives a much larger rise to technological spending for the US, and it is Beijing 2022 that gives the larger rise for the US and at present China is already prepared for that, they have Huawei in their corner, yet how it all plays out is depending on a few elements, so there is momentum in several direction, yet with the underlying lack, Tokyo has a much larger issue to face and at present there is enough indication that they will not be ready in time, they overestimated what they were able to achieve and how fast their stamina could adjust to what needed to be ready, just like all those swimmers that drowned in the Pacific river, which in the end was an ocean to endure, not a river to cross.

 

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Brotherhood of Heineken

As we stepwise push forward towards 5G, we think that it all stays the same, it will not. A few parts will change forever. Google has an enormous advantage, yet they too are now pushing for different changes, changes that they had not seen coming a mere year ago. In this case there is no direct link to my IP, so I am happy to give you all the inns and outs of that part (pun intended).

To start this we need to consider a few sides, all with their own premise. The first is the focal point:

4G: Wherever I am
5G: Whenever I want it

That first premise is a large one, it is not a simple localisation part, it is all about getting access at a moment’s notice, yet what we need access to changes with the push we face. The initial part is the creation and the impact of awareness. As we re-distinguish ‘awareness’ the metrics on awareness will also change and for the first year (at the very least) market research companies on a global stage will be chasing the facts. They have become so reliant on dash boarding, Tableau, Q-view and Q Research Software will all have to re-engineer aspects of their software as they fall short. Even the larger players like SAS and IBM Statistics will require an overhaul in this market space. They have been ‘hiding’ behind the respondent, responses and their metrics for too long, the entire matter when the respondent becomes the passive part in awareness is new to them, and that is all it is, it will be new to them and the constructs that are behind the active and passive interactions will change the metrics, the view and the way we register things.

Google has the advantage, yet the stage for them will take a few turns too. Their initial revenue stream will change. Consider the amount of data we are passing now, that amount also links to the amount of ads we see. Now consider that everything in 5G is 10 times faster, yet 10 times more ads is not an option, so they now face revenue from 10% of the ads compared to what we see now. In addition to that, as we adjust our focus on the amounts we face implies that more advertisement space is optionally lost to the larger players like Google and this too impacts the stats for all involved. Google will adjust and change, in what way, I cannot tell yet, but the opposition is starting to become clear a in this example we see Heineken, a global established brand who now has the option to take the lead in 5G awareness.

Introducing

Ladies and gentleman, I am hereby introducing to you the Brotherhood of Heineken, in this fraternity / maternity, we invite all the lords and ladies of their household to become awareness creators towards their brand. In the Netherlands thousands are linked through a company like Havenstad and similar operations, this stretches through Europe and all over the place going global. These lords and ladies can earn points in the simplest thing, by setting a stage for Heineken to spread the message, we see that the initial power is with the consumer to support their brand. Awareness and clicks are converted to points and that leads to exclusive offers and rewards. Consider the unique stuff that Heineken has given to its professional public now for all to get, to buy and to earn. Bags, coolers, clothing, accessories. For decades we saw the materials created and most of us were envious of anyone who had that part others did not, now we could all earn it and because Heineken (Coca Cola too) have created such an arsenal, these players could take the lead in pushing their own awareness to new levels.

Now it is easy to say that Google is already doing this and that is partially true, but that equation will change under 5G and these really large brands could pay a fortune to Google or take the lead and create their own powerhouse and in this day and age that powerhouse will become more and more an essential need. Anyone not looking and preparing to this will hand over opinion and choice to Google and watch how that goes, yet consider that some sources gave us a quarter ago: “Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion“, now consider that they need to grow 20% quarter on quarter and that in two years that metric has changed and as such the ads could cost up to 30% more, now do the math on how YOU will survive in that environment.

Samsung, Proctor & Gamble, Coca Cola, Nike, Heineken, Sony, Microsoft will all face that premise and that is how it all changes. As we see that the metrics will have reduced reliability, the market research players will need time to adjust and in that lull a player like Heineken can create its own future and set its digital future in another direction to exceed their required expectations. This step seems short now, but as the stage alters it becomes an essential stage. Google may remain in denial and oppose that this will never happen, but the data and metrics are already suggesting this path and that is where we are now; the option to be first or pay the invoice, what would you do?

I believe that the visibility starts to get a little focal just before 2020 games, and it is in full view before the 2022 Beijing Winter Olympics, and in full swing by the time the 2022 FIFA World Cup in Qatar starts. These two are close together and the people will pay through the nose for that visibility, especially the European parties in all this. I expect a more evolved 5G advertising stage via apps as well, seeing ads to unlock premium view and data is likely to happen, all this is coming to us and our view of advertisement will alter to a larger extent. We will be told that this will never happen, it is not how they work, yet they are deceiving and lying to us. Consider that change in the last 25 years alone, in 1994 advertisement through printed medium and TV was at an all-time high, they all claimed it remained this way, within 5 years that stage was already changing with online ads to some extent and the slowing of printed medium, in addition the international channels would push into national advertisement. A mere 5 years after that (in 2004) it started to take off in earnest and would increase revenue to over 100% in the 4 years that followed. Between 2005 and 2017 that would push from $6 billion to 26 billion, do you really think that their words holds true? To keep that growth and their need for greed the metrics and approach has to change, there is 0% chance that these players will accept a growth of data based impact of a mere 10% of what is was in 4G, there is too much riding on this.

For the largest players there is an alternative and it will not take long for them to set the stage to this and start finding their own solution to keep awareness as high as possible. If you have to pay through the nose to keep awareness or create the environment to reward achieved awareness, what path would you choose?

Let’s not forget players like Heineken did not get to the top by merely offering a really good product, they offered a lot more, a view, an awareness that all embraced; Sony learned that lesson the hard way by losing with a superior product against the inferior competition (Betamax versus VHS). 5G will set a similar yet new battle ground and for the most the media is seemingly steering clear for now.

That is with the nice exception of Marketing Interactive, who gives us (at https://www.marketing-interactive.com/going-beyond-the-big-idea-creative-leads-on-5gs-impact-on-advertising/) “There is no denying that the rollout of 5G will change storytelling and the consumer journey“, it is a true and utterly correct view. They also give us: “creatives need to evolve from old habits and stop hiding behind “the big idea”. “We, as creatives, need to evolve from old habits, stop hiding behind “The Big Idea” and evolve our creative process and creative structures to be based on this new digital reality, to create content based on this new innovative context“, this is the view from Joao Flores, head of creative, dentsu X Singapore and he is right. We also get “For agencies, the opportunity calls for unorthodox alliances to make sure our creativity is the beating heart of this quiet revolution“, which is true, but it ignores the alternative path where the largest players start getting this path in house and in light of the two revelations, we see that during the last decades players like Heineken had been doing just that and that makes them ready to take on the 5G behemoth and push the others into second place or worse. There is a need to have expertise and many do not have it, but in that Heineken has been different for the longest times. It is most likely due to the unique view that people like Freddie Heineken had on their market and consumers. You merely have to realise that they were the first to embrace ‘Geniet, maar drink met mate‘ (enjoy, temper your drinking) it was a slogan that came into play around 1990, as well as ‘Drink verantwoord. Geniet meer‘ (drink responsibly, enjoy it more). All pushes to set a better stage, it is there that we see that a new push could be produced by players like Heineken.

We see so many more paths opening, but in all this the one overwhelming side is not what paths there are, but the stage of metrics that they all rely on, as such having control on the expenses as well as the foundation to create a reliable stage for their metrics will be a first soon enough. Not merely: ‘Who is your population?‘, it is the stage where the passive and active awareness can be differentiated on, that too will push advertisements and the applied visibility through 5G apps and 5G advertising and how the funds are spent, that will be the question that impacts player like Google Ads on the next 24 months, because if they do not do that, their quarter on quarter growth will suddenly take a very different spin, and they are not the only ones affected.

 

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The wider field

There is a wider field, the field is ignored by many because it overlaps in several ways and most people (read: media) tend to stare at one element. We can argue whether it is bad or good, but it does mean that the bulk of the information is not there. To get this view we need to look at several sources. First we get the International Business Times, they give us two headlines. The first is ‘Samsung Expecting Profits Slump For Q2‘ as well as ‘Huawei Ban Helps Company Earn More‘, in one way we get an increase of revenue due to the Huawei events in the US, yet there is still a Q2 slump. There are several plays that apply, but it is not about the play as such. The firs realisation is that 5G is currently being ‘advertised as here‘ by several players and at present there is an increased question on which phone is 4G and/or 5G and most people are holding off on phones this year until that field has a better view on what is available. Most people cannot afford to buy a new phone when some new models are $1800, most people cannot afford a step like that and being tied to any provider at present is an increasingly bad step to make. Even as Huawei is 20% cheaper, it remains a lot of money, and the Google (Android) issues are still there, so people are hesitant. I might have committed myself to Huawei, but that is in part because I renewed my phone in the beginning of the year, so it has to last me 2-3 more years (I have principles towards blatantly buying new phones) and I am happy with my phone.

then there is the new stage hat is now evolving when we see CNN Business give us (at https://edition.cnn.com/2019/07/04/tech/huawei-us-ban/index.html) ‘US government asks judge to dismiss Huawei lawsuit‘, they are rightfully scared because the claim: “Huawei had filed the lawsuit in March, arguing that a law preventing US federal agencies from buying its products violates the US constitution by singling out an individual or group for punishment without trial” is almost a given, the US government made sure that every media outlet on the planet took great painstaking effort in illuminating that and now it becomes the anchor attached to their legs as they have to swim across the Pacific river (or Atlantic river). If the case goes through and discrimination is proven, the impact will be monumental, especially as no evidence was ever brought forward and if we are a nation of laws, the impact will be large, moreover, at present Huawei is still growing its pool of 5G contracts and should the Case fall on the side of Huawei, the impact on Europe will be much larger, it could signal a much larger run on trying to get a quick deal with Huawei, not because they are nice people (they optionally are), but because Huawei 5G equipment is more advanced and all the telecom players know this. Ericsson and Nokia fear that side, they had a good run due to the escalations, but Huawei is still on par to have well over 50% of 5G by themselves and that is what the US fears, that large a disadvantage because its pool of CEO’s and CTO’s were increasingly stupid, flaccid and complacent in an age where pushing innovation was essential.

The issue is not out of the room yet because there is the larger issue that everyone has not been looking at. There is still the Google issue around Android. Consider that Huawei’s Oak OS is now 60 days away from release, it is the start where people who were initially ‘forced’ to dump Android, they now will be part of the Oak OS group, a data core that involves millions from adding data to the Oak servers and no more to the Google servers. The impact seems small, but it impacts the US to a much larger degree, this stance has given China a much larger boost than ever possible. For the users it will only be a temporary setback, as apps will be supported through Oak/OS, these players will continue, yet the overhaul as people push away from android is much larger than the interaction of IOS versus Android. Consider what you need. The bulk of all android apps we use will almost immediately be available, leaving us with optionally some issues regarding LinkedIn, Facebook, WhatsApp and Instagram. Now there is a new stage where Chinese options could be considered and for the most when we can address who we need, we might not care on where we are. The idea that advertisements might initially fall away will be a massive reason to do that. I am certain that there will be a Facebook Oak and LinkedIn Oak, the rest remains open, the usage is huge but that too might be a reason to try something new, people love new things, especially if it comes with cool additions and new we see a different stage, it is not the US that matters, it is whether China has options that appeal to India and Europe, these three represent 3 billion people and there is the data crunch, they will not all go the Chinese solution, but even 10% would be massive, it would be a an intense gut punch to Google, more important over time as word of mouth make more people switch, the damage will increase for Google. Make no mistake, it will merely impact the total, it will not sink Google, it is too large, but in light of their predictions when they have 20% less data points to make predictions with, granularity becomes an issue for the professional side and there too there will be an impact, Chinese app owners will have their own digital advertisement agenda and business dictates that you cannot ignore that population, so budgets will be shortened to cover an audience as large as possible.

All that because of the Huawei ban, which was shown to be short-sighted from the very beginning. Consider that we were given in June: “Huawei can no longer pre-install Facebook apps on its smartphones after Facebook fell into line with a US ban on exporting software“, now consider that suddenly millions are offered a pre-installed WeChat and they are willing to try it, the impact on Facebook will be seen in less than 60 days, the fact that Facebook had been playing games with its mobile users for a much longer time will also entice users to give it a try. Not all will stay, but some will and the dimension of ‘some’ will imply a drop of Facebook of several million user. In addition we see “Chinese users spend an average of over 70 minutes a day within the app. All this makes it one of the most popular choices for businesses looking to get started with social media marketing in China“, yes it was overwhelmingly Chinese, yet in the shift it will now have optional access to a large Indian and European following. In addition the shift we optionally see when we realise: “WeChat allows for one-to-one personalized interaction between brands and users. This allows brands to communicate directly with their followers through the messaging functions on their account. This also allows brands to provide customer service directly through their WeChat account. It’s due to this reason that many companies in China don’t even operate traditional websites instead of focusing their efforts on constantly improving their WeChat official accounts” direct granularity towards the user, not mass marketing, but adjusted marketing for the individual, and then consider players like Tableau, Salesforce (now one and the same), SAP, Sony and Microsoft all wanting to address the person, not the masses, do you think that they will ignore this group of users? These people invest hundreds, if not thousands of dollars a day towards addressing their growing need of users, all revenue that is soon lost to Apple and Google. It goes beyond merely Facebook; Twitter and Snapchat, all have a Chinese version that now has the option to surpass (read: close the gap) towards their competitors. Surpass is perhaps the wrong word, the fact that people will consider the alternative in the immediate is a risk for these players, it sets the dangers of schools of users to switch to another pond, so those fishing for ads, visibility and awareness, they will all have to adjust the way they operate. There now are now only two parts where I have no idea how it will play out. Youku Tudou is the Chinese version of YouTube, but YouTube is so strongly placed that I have no idea how that will go, the same for LinkedIn. these are the two we cannot predict, no one can, but if they remain absent from Oak/OS something will have to budge, the question becomes how much do you need LinkedIn to be on your smartphone when you can just catch up daily at home, or in the office. I personally do not believe that its equivalent Maimai will be embraced as strongly as Maimai would hope, but that is my speculation on the matter.

Only YouTube as it is and remains the behemoth of Google, is too strong an app to ignore, it is too strongly desired, especially on smartphones, some might give Youku Tudou a try, but the library of YouTube increases with 300 hours of material every minute, there is no real competing with that, no matter how you slice that. There is no denial that their Chinese competitor will grow, but there the impact is less than a mosquito bite for YouTube, it is perhaps the one part of Google that no one seemingly can be without.

Is there another side?

Well there is always the option that everything in Google will be accessible on Huawei phones and that is for Google the best solution, but at present that part is just not a given, and when many Huawei smartphones are between 20%-40% cheaper, they will have an advantage and only because of US stupidity that impact is now optionally becoming much larger. And now the shift is changing faster, the Observer gave us on Saturday ‘UK mobile operators ignore security fears over Huawei 5G‘, when we consider the quote “The Observer understands that Huawei is already involved in building 5G networks in six of the seven cities in the UK where Vodafone has gone live. It is also helping build hundreds of 5G sites for EE, and has won 5G contracts to build networks for Three and O2 when they go live“, we see how things are escalating away from the US. the massive part in all this is “a firm line against the company amid claims, strongly denied, that it is controlled by the Chinese government and that its equipment could be used to spy on other countries and companies” all from the point of view that clear evidence was never provided and the commercial corporations need to remain on top or drown and that was the larger flaw the US never seemingly understood (or blatantly ignored). Yet the other side also matter, as the numbers are given: “The consultancy Assembly suggests a partial to full restriction on Huawei could result in an 18-to-24-month delay to the widespread availability of 5G in the UK. The UK would then fail to become a world leader in 5G – a key government target – costing the economy between £4.5bn and £6.8bn” (source: the Guardian). People tend to get nervous at a loss of millions, so the loss of £4,000,000,000 plus is something that can start cardiac arrests all over the telecom boardrooms. More important as Huawei is still ’embraced’ in Germany, the German players will get the upper hand over other European players giving a larger technological shift. The final straw was the consideration of “They have taken note of what happened last December when the O2 4G network went down for 24 hours due to problems with technology provided by the Swedish telecoms firm Ericsson“, a danger as this was 4G technology that should have been clear and non-problematic, now consider that this happened to established technology, so what optional risks are Ericsson users exposed to when in involves 5G, a technology that Nokia and Ericsson is still trying to figure out?

In all this, Huawei has not stopped adding pressure. Now that we see that less than 24 hours ago we were notified that Huawei has completed the contracts with Msheireb Properties. It seems small and insignificant, but it is not. With a smart experience centre in Qatar, it is my expectations that they are ready to approach and upgrade Al Jazeera to 5G, it is speculative but it will be the first time that Al Jazeera surpasses CNN technology (as well a Fox News), It might not matter to most of us, but to people like Nasser Al-Khelaifi (beIN Media Group) it matters a lot, so when we are informed that Al Jazeera getting ready to offer 5G streaming during the Tokyo 2020 Summer Olympics and Huawei as a Chinese company is mentioned everywhere in Tokyo, you better believe that these two are on top of making this work as fast and as quickly as possible, so when I created my base station IP, I never considered this, but it fits and that is another notch that some miss out on. Half the planet goes nuts for sports on a regular day, how nuts do you think the planet goes when ‘their nation‘ is fighting its fight (against up to 205 other nations) to be the best at the Olympics? When you get to watch that live, streaming it all at 5G, do you really think that people will care who brings it as long as it is true 5G? In several nations the brand jump was huge when 4G became real and some were not up to scrap, I believe that this time around the jump will be close to 300% larger than before, and the Tokyo Olympics will be a clear driver on that part. When 206 nations fight for the laurels (gold medals) every nationally driven sports fan tends to get a little (read: abundantly) nuts, and at present that group of people is well over 3 billion people, all factors some players did not consider when they were playing the short game, Huawei never played the short game, it gives them an advantage in several ways.

That is merely my view on the situation at present.

 

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Call me

There is news, there is always news, yet now we have different news. The news that matters is not the direct given news, it is merely what we see here that becomes a consequence for a longer setting and it has happened before.

We start with Arab News who gives us: ‘Huawei’s US blacklisting row has little impact in Saudi Arabia‘ (at http://www.arabnews.com/node/1503431/saudi-arabia). Yes, there is little impact and that is not weird or amazing, it merely is. Yet the news is still important for other reasons. The quote “The US wants to remain a leading source of technology around the world, even though China is working hard to create a new leadership in (the sector)” by Majed Al-Hedayan is not that accurate, the intent to be a leading source is there, yet the patent applications from the last 5 year show that the US stopped being the leading entity in that regard in 2015, Asia (mainly China) surpassed them with a large and comfortable margin, a big chunk of the Asian patents are with Samsung, which is also important to note.

The issue is not seen here, merely the impact and the response from the consumers. What happens when we combine this with the Guardian (at https://www.theguardian.com/technology/2019/jun/06/chinas-huawei-signs-deal-to-develop-5g-network-in-russia) giving us: ‘China’s Huawei signs deal to develop 5G network in Russia‘, now it becomes a new stage. It is not easy to explain, however I will get you all there. The first instances of Russian pressures to gain new momentum in the Middle East were seen in March 2018 in ‘The Global Economic Switch‘ (at https://lawlordtobe.com/2018/03/06/the-global-economic-switch/), we see the first elements of a failing Trump tactic. My quote, which uses some of the source CNBC information gets us: “we are treated to “The partnership with OPEC, led by Saudi Arabia, allows Russia to strengthen its hand in the Middle East at the same time the U.S. role has been diminished“, the diminishing of the US as stated by other sources closes doors to the US on several shores, a dangerous change that comes at one of the least fortunate times” that shift grew as President Putin decided to rely on his favourite pit bull (Dmitry Utkin) to make waves in Syria, after which Russia stepped in and decided to ‘assist’ President Bashar Al-Assad. Russia has one advantage; the Syrian army is completely unable to properly wage war which was seen after rebels launched a surprise counter-attack on the village of Kafr Naboudeh. They were presented with well-equipped and troops that were dug in. Yet those were pushed into running like a jackrabbit, rearming the rebels with heavy weapons that they had left behind, weapons that found an eager target in more Syrian troops. Both the fact and the stage are important as it requires Syria to facilitate for Russia in more than one way. In addition I gave the readers initially: “Yevgeniy Prigozhin and Dmitry Utkin allegedly have been preparing to grow an ICT/Mobile infrastructure in Syria, that whilst construction fortunes would be coming their way too, the entire growth with Saudi Arabia as an optional side allows those two to split a few billions between the two of them, whilst at the same time growing the other fields they have access to and get a seat at the Saudi Arabian table at the same time“, several analysts laughed and sneered at me with the topic mention that I had no clue what was happening and it would never happen. So now we move to February 2019 (a year later) and we see (at http://scbc.sy/en/2019/02/20/russian-companies-plan-to-build-construction-projects-in-syria/) where the headline ‘Russian Companies Plan to Build Construction Projects in Syria‘ graced us all. So when I read: “Russian construction companies are planning to build three- or four-storey buildings at low prices, all delivered in record time, 37 days for construction“, I must be imagining things. The fact that it was a not a  no-man show, but we see: “In the presence of the Vice-President of the Chamber for International Affairs and Chairman of the Chamber’s Building Committee, Dr. Luai Yousef, Director General of the Russian-Syrian Business Council, discussed with the heads of Russian contracting and reconstruction companies the necessary mechanisms to start the work“, we see ego and profit in place for the right facilitation, so far I am 2-0 on those paid to know this, And I was a year ahead of them.

The second stage

It is here that the Guardian takes its entrance to ‘China’s Huawei signs deal to develop 5G network in Russia‘ (at https://www.theguardian.com/technology/2019/jun/06/chinas-huawei-signs-deal-to-develop-5g-network-in-russia). Now we see: “the development of 5G technologies and the pilot launch of fifth-generation networks in 2019-2020”, MTS said in a statement on Wednesday“. Now the game changes, especially ‘as this has happened before‘. Most might not know this, but in the early 90’s America tried to keep IP progress away from Russia, and as such it was close to impossible to find a decent PC in Russia. That changes when Toshiba decided to do business in Russia. Within 3 years everyone on the planet knew about Toshiba. Rugged laptops that were stern were seen all over Europe and with Russia being an exclusive client the power of Toshiba grew; within 5 years they were in the top 5 of laptops and there they would remain for a while. This situation now repeats itself with Huawei being in Russia and the Middle East (Saudi Arabia & UAE) as well as still growing in Europe. And even as the US will make fun of the fact that there are at least twice as many Americans than Russians, the fact that American companies cannot go to Russia and Huawei is set now in a similar exclusive stage (like Toshiba was) gives rise that the revenues of Huawei will go through the roof this year. It becomes a larger issue as Trump’s ban on Huawei is countered by British officials seeking answers (no real ones will be coming). Huawei has an advantage through Russia giving rise to even more business. The non-tactical option for America to remain the leading technologist was never going to happen, not in the state the US is; with AT&T settling out of court their 5G deceptive conduct. Even as we are told: “we have amicably settled this matter” by an AT&T spokesperson, no one is asking questions on who has an actual full powered 5G in America. That stage is not improving when we see only two months ago: “Trump said the U.S. will cut regulations and free up spectrum for 5G technology amid tight competition with China and other nations to develop the next generation of telecommunications infrastructure“, the fact that this still had to happen 2 months ago shows the lag and the delays that the US faces. The headline ‘FCC Vows 5G Networks Will Be a Private Sector Project‘ does not make matters speed up (source: Forbes). The part everyone (most of them) ignored is that Huawei holds a little over 15% of all the 5G patents that are out there, so anyone who wants to get ahead is either facilitating to Huawei or pretending to be their best friend, obviously the US cannot apply for that position. As I personally see it, America is bogged down on second grade equipment for now and that setback will bite. That was always the setting and now that the push is becoming more and more visible we will see that Russia met with the winning team and thought it was a good deal, for them it is as it opens up all kinds of partnerships with the Middle east in construction and optionally 5G deployment, so Halliburton eat your heart out!

Is it still a surprise why I gave Huawei first option (2nd place went to Google) to my IP?

Until three months ago there was close to little option for Russia to make headway into Saudi Arabia, now with US Senators trying to block arms deals that is no longer a given. If they succeed, the entire collaboration of Huawei and Russia could give more options to Russia down the road. In this American policy has staggered in a stage of ‘Think Local Act Global‘, whilst the world is in a stage of ‘Think Global Act Local‘ and so far American politics has not evolved to the degree that where need to contemplate that there was a price for a decade of complacency, the consequences of these actions is like watching a train called America stuck in Nowhere Town, whilst the express trains called Huawei, China and Russia are now passing them by at high speed towards the destination of a place some call Opportunity city.

Whilst everyone shrugs their shoulders and wonders if it matters, consider that the US has a $22 trillion debt do you think that the US will not feel the pinch of losing billion after billion in trade with Saudi Arabia and the UAE watching their options go to China and Russia? The fact that with every quality delivery Russia gets more and more contracts regarding 5G embedded construction; as well as more Saudi Construction offers for Neom City? When that seriously starts to shift, Saudi Arabia ends up holding one nice Trump card (pun intended), when it comes to Russia, we a nations that driven to pragmatism, so as these offers go their way, there is every chance that Russia will drop Iran like a bad habit, in the end Russia already refused Iran the S-400 solution, which would have struck a positive note in Riyadh, I am certain of that part. Iran is not merely a bad player, they are clueless how to play the game to begin with; their actions involving Hezbollah was evidence of that, now with Russia pushing towards alternative directions Iran will lose more, as does the US, so it would be a win-win for both Russia and China.

A lot of this could have been seen in advance, some of the events were foretold by me a year ago (not the Huawei mess though), with these pieces on the table, why push? I never opposed the view Alex Younger had, because that is a national policy that makes perfect sense (but not the best stage for the UK at present), the American pressure was founded on no evidence and now it could cost them a lot more. There is even a third danger, even as everyone depends on Qualcomm, the stage is now set where Huawei has to design its own version. The problem is that through limitations people find creativity, we saw that in the old 8-bit computer age, the 16 bit added to that and not because of resources. It’s when we are pushed into a box of limitations at that point we will truly focus on innovation. For example Disk Doubler was a direct result of the limitations that a 20MB hard drive had. When you consider that a 10Mb drive on an original PC was $1500, the solution started to make sense really fast. It did not come that early, but in an age where the norm of a drive was 20MB and these drives were $10-$20 per megabyte. So when Huawei gets pushed into a corner, there might be a little lag, but the makers of 5G will find a solution, when that happens Qualcomm will suddenly have a much larger competitor and they aren’t the only player. What most failed to see is that the latest growth of Qualcomm was not them, it was buying others. Since 2011 Qualcomm took over 21 companies. Rapid Bridge, Ubicom, Orb Networks, Stonestreet and CSR pls to name a few for amounts up to $2.5 Billion, that kind of knowledge left them with spillage (unflattering term for lost knowledge), it is corporate brain drain that spillage will find another player and to some degree it will do just that. Now that someone shut the door on them implies that they will need to find alternatives and Huawei is more likely than not doing just that.

Even if their mobile markets does take a temporary dip, their 5G technology does not and in the end Huawei has an advantage, now with the growing partnerships with Russia and the Middle East that advantage might actually grow, and at that point the game changes. The implied evidence is already there, but the actual evidence will have to wait. We should also consider that Qualcomm derives most of its revenue from chip making, whilst the bulk of their profit comes from patent licensing businesses. The fact that patents are the profit is the issue, Huawei has the jump to some degree and should they resolve the patent issue, Qualcomm will see a fast growing drop in revenue, shortening their profits even more, so now they will need to address their cost of doing business and that will bite them hard. No matter how their $22.73 billion revenue continues. The fact that patents are profit and should Huawei find any solution, Qualcomm will face hard hits in an area where being nice was the only option, and it will not be a smooth one, it will hit hard with every patent that Huawei files. Blacklisting Huawei will have a much larger impact than anyone expected. Qualcomm had a -$5 billion in net income last year, so if the patents are their profit and Huawei gets even one patent validated in the field of Qualcomm, how much do you think that impact will be?

Another side is seen through CNBC, where we are confronted with: “They’re making some power moves right now and the ultimate power move would be to ban iPhones. Now if that happens, this thing goes down to $130“. This threat is actually more real than some think and the impact is also larger. We could be faced with an Apple Inc. in dire need as it loses 30% value and that is nothing to be laughing at. The ramifications of that act will be a global one. Samsung as a Korean player will laugh on the side as people will have to make a choice, but damage to Apple to this degree was never considered. And that is not all, there is one more play for China, Business Insider informed us last week (at https://www.businessinsider.com.au/china-rare-earth-list-of-us-products-could-affected-2019-5) that ‘Here’s a list of American products that could be affected if China banned rare-earth metal exports to the US as a trade-war weapon’. The realisation that “Eighty per cent of US imports of rare-earth metals come from China, according to the US Geological Survey”, now consider the small fact that “Yttrium, europium, and terbium are used in LED screens, which you can find on most smartphones, tablets, laptops, and flat-screen TVs. Their red-green-blue phosphors help power the display screen, according to a 2014 US Geological Survey fact sheet. Those elements are also used in iPhone batteries and help make the phone vibrate when you get a text, Business Insider’s Jeremy Berke reported.” When you consider these parts and when you realise that Apple has no option to replace those parts at present, in Addition, consider all the other smart devices in circulation that rely on these materials, how infinitely stupid was this trade war to begin with? Oh and that is whilst we take Seagate out of the equation with their drives, which by the way relies heavily on the availability of Dysprosium, which according to Seagate’s CEO, Stephen Luczo gave them a margin issue of close to 20%, that much could be lost to Seagate, and when that material goes, what remains?

In the end, no matter how this plays out, when the Intelligence boffins figure out that they had several elements wrong for over a year, they should call me, they might learn something (which would be novel in its own right).

 

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Short on sight, darkness without a light

It is the Washington Post who gives (at https://www.washingtonpost.com/technology/2019/05/22/qualcomm-violated-antitrust-law-judge-rules) a stage that is now three days old, but this is one event that keeps on getting bumped to the top of the list for a long time to come. With ‘Qualcomm violated antitrust law, judge rules‘ we see a dangerous step into a murky road, a road that is all about the bottom dollar and those who are pushing for decisions have not considered the long game and how it ends a lot more. Perhaps you remember the issue with anti-trust, why it came into existence in the first place. With “protect consumers from predatory business practices“, it is the foundation that is at play, especially when we consider the quote “U.S. District Judge Lucy Koh ruled that Qualcomm had used its monopoly power to bully companies such as Apple into overpaying for royalties on Qualcomm’s wireless inventions, ordering Qualcomm to renegotiate its business deals“. I wonder who she serves in this case, because I am personally getting the feeling that it is not the law, or the case.

To understand that you need to consider a few items, the first is Intellectual Property. Qualcomm has something everyone wants and no one bothered to redesign or improve on it, and now at the start of 5G, the bottom line of Apple, who has always been eager to bleed its consumers dry, they now see the bottom line and they feel wronged. For three generations they became iterative, and as they now have a second iMac, for sale at A$22,197.00, (mainly because of the colour I reckon). That is the joke that once was Apple. A similar PC for High end gaming will remain under $10,000 (and that is with all the bells and whistles. As apple gives us that we must pay for exclusivity, than so must they.

In addition when it comes to royalties, the judge merely needed to look at iTunes to see that the stream income has settled at $0.00735. Artists on Apple Music would need around 200,272 plays to earn the US monthly minimum wage amount. And important side part is that Apple is by no means the worst there. (Google got that distinction).

From what we see, I have a few reservations whether Justice Lucy Koh has a good view on what ‘predatory business practices are. I do not think that Qualcomm is innocent here, yet to see the example “bully companies such as Apple into overpaying for royalties” voiced, whilst from more than one direction we see that this could be a case of the pot calling the kettle Space grey.

The Post also gives us “Qualcomm is the only U.S. company making 5G chips for mobile phones, the components necessary to connect smartphones to cellular networks. The new generation of cell networks might create another round of innovation and economic growth as start-ups figure out how to use it in new products and spur the development of self-driving cars, smart appliances and remote medicine, which rely on a stable Web connection“, as well as the mention of Adam Mossoff, a law professor at George Mason University who gives us: “the FTC’s case against Qualcomm the result of “self-serving arguments by some companies looking to benefit their bottom line.”” and I agree with him. Whilst the FTC was too stupid to sound the horns when iterative technology was the key in ‘their’ profits, others realised that new borders will always come and they will be ruled by the true innovators, as this happened and that firm is not an American one, but a Chinese one. We see these cases come up so that optional momentum can be gained, all whilst Apple had 10 years to find an equal solution, to reengineer technology to equal, they never did that, they merely copied old ideas and let their marketing department spout some innovation story. To their credit Apple Marketing is extremely good at their job, so when we accept: ‘They create something that is designed to improve the lives of their customers. To market that, they create experiences that are memorable and keep people coming back‘. It is brilliant in the now, but innovation is about tomorrow and the Apple board of directors forgot about that part in 2004-2017, so they can only move forward with Qualcomm and that is hitting their bottom dollar hard, especially in 5G. That is the market and the gap between US industry and Huawei is increasing, the US is falling further behind.

Yet the bigger issue is not seen and the article was not about that, so there is no blame. The issue now is that the US is a mere 325 million and they are left in the dark that the larger world with well over 2 billion have (with the exception of politicians kissing US ass) embraced Huawei, equal or better quality at half the price, which is in light with the iMac Pro and normal maximised PC’s. True innovation sells itself, the rest needs marketing to get to the base of their revenue needs. In my case I have an older Huawei, the Nova 3i, it is older than the P30 series, yet still for the most on par with the latest android phones released this year. They learned, when others refused to learn that storage is everything to consumers, so whilst Samsung and LG started jerking around the consumers with ‘sorry, we only have a 32GB model‘, or the ‘that specific model was not available to us‘, Huawei decided to give us 128 GB (Google did a similar thing early on). The rest followed much later. The mobile industry has for the most all been about ‘Iteration to facilitate for exploitation‘ as I personally see it. Both Google and Huawei were instrumental in turning that around. So whilst I can get an iPhone for A$1,299.00, the Huawei I got has the same storage and for the most an equally able phone for A$499 (6 months ago). As we see the issue of ‘bully companies such as Apple into overpaying‘, whilst Apple has been known to be the biggest bully of all (optionally a shared #1 spot with Microsoft). It seems to me that the FTC is about the bottom line and not losing more distance with true innovators like Huawei. So when we look at the FTC and we see: “Competition in America is about price, selection, and service. It benefits consumers by keeping prices low and the quality and choice of goods and services high. By enforcing antitrust laws, the FTC helps ensure that our markets are open and free“, is the Apple iMac pro not a direct violation of that directive?

In addition, as the Trump card of bullying was given regarding Huawei, we see: “Google said complying with the ban would mean future phones sold by Huawei would be without a license for its Android operating software and would have no access to its Play app store, which would render them nearly useless“, so what happens when that becomes actuality? When Huawei has its own ‘app store’ and its own system in place? When hundreds of millions are willing to switch, what would it cost Google? What happens when we demand action on taken paths and Google is seriously impacted? Will the FTC wake up and see the folly that they created?

And let’s be clear, the biggest issue is not the Trump administration. It is the collection of technology dumb fucks (to coin a phrase) that have been so eager to rely on iteration and now that these people no longer matter in their respective board rooms, what remains? Apple relies on computers that almost no one can afford, especially as hundreds of PC assembly providers can build equal powered solutions at less than half the price, that too will impact 5G, because even as we are a mobile planet now, when we are at work (over one third of our daily life), it is the workstation and not the mobile that rules our needs.

So now as we look at the impact that 4G had with: “When the United States took the lead on 4G mobile technology, for example, it gave rise to the app economy, which is still dominated by U.S. firms, according to Cisco“, Cisco is a player there, yet with the severe vulnerabilities it showed and remains showing until the end of the year, they too are in the dump. Even now as TechTarget gives us a mere 9 hours ago: “The Cisco vulnerability fix for thrangrycat could make affected hardware unusable. But the vendor said it’s ready to replace products, if needed.” At what point do you realise when you read the article (at https://searchnetworking.techtarget.com/news/252463965/Cisco-vulnerability-fix-for-thrangrycat-carries-risks) that Cisco is not merely falling behind too, the impact that they have to deal with will hinder them for some time to come. In addition, the quote “If an affected product becomes unusable and requires a hardware replacement, it will be replaced according to the terms of the customer’s support contract or warranty,” gives rise to other considerations too. How many would sue when they lack the support contract or warranty? Let’s not forget that they have advertised for the longest of times on ‘the Trust Anchor‘. It was innovation, true innovation. But there we see how iteration can diminish innovation. Once the feature is surpassed and dealt with, the issue becomes a much larger concern. So as Cisco is trying to deal with the Field Programmable Gate Array (FPGA), Huawei is moving forward another leap. Now, there is no chance that Cisco will be replaced, they are too big and they have good hardware. What do you think happened to the Samsung with their Samsung ISIS (with exploding battery), it took Samsung 2 years to recover and now they are surpassed by Apple and Huawei; that is how the cookie crumbles. Samsung is still in the race and could regain momentum (especially with the power share novelty), but it took them 2 years and now in the start of the 5G dimension, 2 years is a lifetime, it is the difference between the locomotive that drives the innovation and the caboose that gets all kinds of shit. That is the game and the US is in and not in the caboose, but on a hand trolley trying to catch up with the train that has already left the station, the US is in that deep at present.

Oh and when it comes to the FTC, as they see themselves as: ‘The FTC protects consumers by stopping unfair, deceptive or fraudulent practices in the marketplace‘, so when it comes to AT&T 5G Evolution, how much action has the FTC undertaken, whilst the media in many places have clearly stated it as deceptive conduct. Even whilst AT&T hides behind “5G Evolution is a lot more than just a name“, yet it is not 5G and the FTC remained silent on it all, which as I personally see it is all about the bottom line, as such, how much credibility does America have left? Even as Sprint and AT&T settled, Sprint was not the only player and as far as we can see the FTC did nothing, so when we see (in several sources) ‘speed tests have confirmed that AT&T’s 5GE service is no faster than LTE from Verizon and T-Mobile‘, I merely wonder how the antitrust ruling could be given whilst the market itself is in such disarray that this case should not have made it to the courts for years to come, but that is the problem with a nation that is $22,000,000,000,000 in debt, the bottom line becomes everything and the concept of the rights of any consumer will be hung out to dry until that noose has been removed from the neck of the US economy. Too bad they relied on iteration; a nation that relies on innovation might be able to move forward on its merits, an option the US seemingly no longer has at present.

So what happens when the next step is open to all non-Americans? What happens when one of the 10 competitors does come with a truly innovative step? You see that is the nice part of true innovation, what goes down, might come up, so if the setting changes and for example the Kodenshi AUK Group finds some solution in 5G that the others did not consider, how will that play out? There is a long term short sighted approach to IP and the drive to truly push it forward in a non-iterative way. The 5G players will soon and quickly learn that 5G will not have space for iteration; it would almost literally play out as: here today, gone tomorrow.

I don’t think that technological America realises that danger to the degree it needs to, that is the vibe I have been getting for a while now.

 

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The Scott Pilgrim of Technology

There is a moment when we have to take account of actions; we have to push into the direct limelight the ACTUAL dangers. I did some of it when the DJI issues hit the news. With ‘That’s the way the money flows‘ (at https://lawlordtobe.com/2019/05/21/thats-the-way-the-money-flows/) we see certain actions, but have you considered the actual dangers?

In this case (for a few reasons I move towards the article in the Verge. Here (at https://www.theverge.com/2019/5/22/18634401/huawei-ban-trump-case-infrastructure-fears-google-microsoft-arm-security) we see what transpired half a day ago. With the ARM announcement people are getting worried. Yet they validly ask: “halting its access to current and future chip designs and coming on the heels of similar breaks from Google and Microsoft. Huawei is in deep, deep trouble, and we still don’t have a clear picture of why“.

Yes that is seemingly an issue, if there actually was an issue, in addition we are given “There’s never been a full accounting of why the US government believes Huawei is such a threat, in large part because of national security interests, which means much of the evidence remains secret” and that is where the issue is, it is hidden. There has not been one respectable cyber engineer giving a clear account of where the actual flaws are.

So when we see: “There was never any hard evidence of backdoors in Huawei’s cell towers — but, as hawks saw it, there didn’t need to be. As a hardware provider, Huawei needs to be able to deploy software the same way Apple deploys iOS updates. But as long as there was a pipeline from Huawei’s China headquarters to cell towers in the US, there would be a strong risk of Chinese surveillance agencies using it to sneak malware into the network“. We can accept that to some degree, yet the actual issue stated with: ‘there would be a strong risk of Chinese surveillance agencies using it to sneak malware into the network‘. If it is about risk then that risk is actually zero, you see Cisco solved that problem for Russian, Chinese and North Korean intelligence months ago. The fact that all over the US and now Europe, we see the dropping of Huawei as a consideration is not merely an act of discrimination, it could also be seen as an act of customer being betrayed by their governments.

What is the evidence?

As some experts give us something like: “The vulnerability could allow an authenticated, local attacker to write a modified firmware image to that component. A successful exploit could either cause the device to become unusable (and require a hardware replacement) or allow tampering with the Secure Boot verification process, according to Cisco’s advisory” and make no mistake, routers from Parks and recreation, to the Pentagon right up to the White House are optionally affected at present, the list (at https://tools.cisco.com/security/center/content/CiscoSecurityAdvisory/cisco-sa-20190513-secureboot#vp) shows a list that is impacting vulnerabilities to MILLIONS of devices and the media remains largely silent on it.

And when we also consider: “Other routing and switching gear patches won’t roll out until July and August, with some products slated for even later fixes, in October and November.” we should all realise that Chinese equipment does not make US hardware vulnerable, Cisco (an American company no less) did it for them. The Washington Post is not really covering it, are they? Perhaps because we see (at https://www.washingtonpost.com/brand-studio/wp/tag/cisco-webex) loads of space reserved for partner content, giving us the credo that I have mentioned a few times before. The media has become a whore (or perhaps better stated a person relying on questionable ethics). They cater to their shareholders, their stake holders and their advertisers; there is the real danger and the real vulnerability.

Keeping the people knowingly in the dark from actual dangerous situations, but that is not really what big business wants is it. The dangers that Huawei grew to twice its size was just too dangerous for those on the Wall Street gravy train, and whilst we see these dangers for almost a month, the value of Cisco goes up? Whilst millions of devices are vulnerable with many of them in that state to deep into November, optionally remaining a danger until well into January 2020, for the simple reason that delays are almost inevitable in these situations?

When we realise that we can Google on reported true and false weaknesses that hit Huawei and Cisco, it is shameful to see the following list:

News source

Huawei ‘danger’ given

Cisco vulnerability mentioned

Sydney Morning Herald

Yay

Nay

the Age

Yay

Nay

the Guardian

Yay

Nay

BBC

Yay

Nay

The Times

Yay

Nay

Australian Financial Review

Yay

Nay

Financial Times

Yay

Nay

Washington Post

Yay

Nay

LA Times

Yay

Nay

NOS (Dutch)

Yay

Nay

Dagens Nyheter (Swedish)

Yay

Nay

 

However, in case of the Sydney Morning Herald we do get to see sponsored content for Cisco and the Washington Post gave the readers Cisco Partner content.

As far as I have been able to tell, none of them gave any light to the vulnerabilities in Cisco Routers and Firewalls. Would you agree that a flaw impacting millions of devices is news? Many of them pulled a similar stunt in 2012 regarding Sony in the month before the release of the PS4. In regards to the list, these are supposed to be the more respectable choices for news; the list of absent news giving sources is a lot larger.

Whilst the IT news magazines gave the broader setting (as well as Cisco on their own site), we see that the media is seemingly playing a game of: ‘Let’s rent a hotel room on an hourly rate‘.

When we see Tara Seals in Threatpost giving us: “A critical vulnerability in Cisco’s software-defined networking (SDN) software could allow an unauthenticated, remote attacker to connect to a vulnerable data-center switch and take it over, with the privileges of the root user” (at https://threatpost.com/cisco-critical-nexus-9000-flaw/144290/), I suddenly realise that there is an inner demon with a pitchfork stabbing into my brain telling me that I am a pussy, I disagree! So here it is: “A message for the Pentagon IT department; Do you still have the password ‘Cisco123‘ on some of your routers? If so would it not be a great idea to change it before the Chinese Ministry of State Security and the Foreign Intelligence Service of the Russian Federation (SVR RF) decides to download your servers at their earliest convenience?

I know it is an annoyance, but with Cisco flaws the way they were it is merely a small consideration, and let’s not forget that at this stage no Huawei device was required to acquire the information on your servers. I personally believe that it is time to reward those who do not apply common cyber sense to be rewarded with limelight. I have had to clean up the mess of others for well over a decade and now it is time to give those people the exposure they deserve (my findings regarding Credit Agricole will have to wait for a few more days). When you consider that the flaw also hits the Nexus 9000 Data Centre Switch, a device that is according to their own site ‘Built for scale, industry-leading automation, programmability, and real-time visibility‘, as well as “operate in Cisco NX-OS Software or Cisco ACI modes with ground-breaking Cloud Scale ASIC technology“, and lets be fair, there will always be an issue, a device on such scale cannot be flawless, yet when such a flaw is clearly reported on a level this big and the media merely looks at accusations against Huawei and leaves actual dangers unreported, the integrity of the media has become too large an issue on a global scale.

The issue is twofold for me, the first is that Huawei was never a risk and even as I disagree with the dumb headed approach that the US had, I am very much on the side of Alex Younger (the apparent fearless leader of MI-6), he is merely stating that non-British equipment (in this case Chinese) could be an optional threat in the future. His issue is that this level of infrastructure must be British and he is not wrong, no nation is wrong to have high level infrastructure equipment (whether it is 4G or 5G) in national hands. That is the application of common sense (yet realistically speaking not always pragmatic or achievable). so when he stated last February ‘It’s more complicated than in or out,‘ he is actually spot on, no one denies that. Yet the Americans had their big boots, brainless and started accusations that cannot be proven, that is an issue! For the US it was all about the money and American technology is losing more and more headway, they are literally falling further behind on a daily basis. As I personally see it the direct consequence on iteration versus innovation technology. When the best innovative step is Samsung giving the consumer the ability to share power wireless (which is awesome), even me as an anti-Samsung person will admit that they hit the jackpot with that one. How sad have players like Apple, Microsoft, IBM, INTEL et al really become?

How much of a Scott Pilgrim must we become fighting all the tech companies in the world before we get told the direct truth by the media? How much shaming must we do to make the media make us the number one directive, not the number four option? and as I have been considering more and more to put my IP vision valued at $2 billion public domain and let them fight it out among themselves, basically I am just too tired to engage in another round of bullshit with these so called executives and VP’s who (with the exception of Huawei and Google) do not have a clue on what they are doing in technology in the first place.

The larger problem is not Cisco; it is security and identity management. Most corporations are close to 5 years late into implementing an actual non-repudiation system and that is partially because there is no real good system or good way to ensure non-repudiation, an issue that should have been addressed almost 10 years ago, but never was, I personally tend to blame complacency there. I personally believe that a drive to iteration prevented innovation to get us there, but that is merely my view on the matter and I am perfectly happy to be proven wrong on this specific part.

Dozens of options (I actually had another idea towards a new solution to applied solar technology) all having larger impacts in larger cities and pilot places like Neom City, what does it take for some of these players to wake up and smell the dangers of corporate death through marketing set towards iterative release?

 

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That’s the way the money flows

The Independent had an interesting article 2 hours ago. The article (at https://www.independent.co.uk/news/world/americas/china-drones-spy-us-dhs-security-data-alert-a8922706.html). The title leaves little to the imagination with: ‘Chinese drones may be stealing sensitive information, DHS warns‘, after the Trump google play, after his refusal to submit to subpoena’s, after the anti Huawei activities that so far has never yielded any active evidence (the 8 year old case was settled within months are done with). Now we see: “Chinese-made drones in America may be sending sensitive data to their manufacturers back home where it can be accessed by the government, the United States Department of Homeland Security (DHS) has warned“, which might be a nightmare if it was not so hilarious. You see the next quote: “CNN, which obtained the internal alert, reported that the DHS fears drones will offer Chinese intelligence unfettered access to American data“, it comes across like we have a case where a CNN reporter has been hit by a silly stick and never recovered. Consider the drones we see, there is no space to have a dedicated hack system on board. Yes some can be done with a mobile, and there is plenty of space in that device, now consider the ‘sensitive’ data that needs to be found, the data needs to be connected to (and with all these faulty Cisco routers that is relatively easy at present), then a selection needs to be downloaded and that is merely for one place, one device. All this stops when any person uses common cyber sense. It is the revelation that we see next, that is the one that matters. With: “Though the alert didn’t name specific companies, the vast majority of drones used in the US and Canada are made by the Shenzen based Company, DJI, CNN reported” we see the part that matters. As drone services are up on an almost exponential growth as we see the push that got there. The news from November 2016 gave us: “Domino’s Pizza Enterprises Limited (Domino’s) and drone delivery partner Flirtey delivered the first order, a Peri-Peri Chicken Pizza, and a Chicken and Cranberry Pizza“. Consider the option to avoid traffic in New York, Los Angeles, San Francisco, Boston, Chicago, Seattle, Pittsburgh, all places with massive congestion. Drones are the optionally the newest quick way to deliver food, Amazon needs, Walmart needs, all in growing need due to the events where retailers and shippers combine forces to avoid a few items, and with congestion set to zero, people will flock to that consideration. Now the operational part, it seems that DJI is ahead of the curve, another Chinese company decided to truly innovate and now that the push is there and America is bankrupt (as I personally see it) anything possible to avoid money going to China, America is taking a pot shot at that. So when we are also treated to: “A spokesman for DJI denied that any information was being transmitted to it from its drones, adding that the security of its technology has been independently verified by the US government.” I start wondering if DHS was able to do its job properly. Now let’s be clear, there is no doubt that ANY drone can be used for espionage, especially if it is quiet enough. Yet is that the issue for DJI, or is that an issue with the spy that utilises drone technology? Yet that is actually not the only side, on the other side we see mentioned: “Those concerns apply with equal force to certain Chinese-made (unmanned aircraft systems)-connected devices capable of collecting and transferring potentially revealing data about their operations and the individuals and entities operating them, as China imposes unusually stringent obligations on its citizens to support national intelligence activities,” Now, this part does make sense. It is the same as the Apple Fitbit, that due to its global nature started to hand out the jogging patterns of Special forces in the Middle East, so within 3 days several members of the two dozen operatives had a check on their calorie burning and health, whilst the mapping data showed the world where the CIA black site was (oh apologies, I meant to say a military specialist endeavouring location of an undetermined nature). The question becomes how was the ‘the security of its technology has been independently verified by the US government‘ achieved? Was that verification process competent, or perhaps slightly less so?

I am not stating my verdict in either direction; yet the entire Huawei mess, as well as the DJI setting implies that the growth industries are shunned from America, mainly because it is not an American industry. Yet in all this, the forget that places like the EU and India are large enough to go forward with both players and truly grow further, whilst the downturn and the economic lag that the US is creating will merely grow the loss of momentum and the recession it will fuel in other ways. I would consider that the setback that Google is trying to create will have larger repercussions down the road. As larger Data vendors will now optionally choose the Chinese side, they will grow market share. You see no matter how it is sliced, all this is data based and data can only grow if there is usage. So when people remain with Huawei as their phone keeps on working, we see that there is a larger concern soon enough. At some point people will stop trusting Samsung, Google and Apple phones, which works out nicely for several players (Microsoft actually more than most), what do you think happens when the larger share of 14.7% of a global market changes to player three and not use Google apps to some degree? Google momentum relies on non-stop data and usage, when a third of the 60% that these three cover stops, do you think that this has no impact for Google?

The same applies to drones. You see intelligence makes the drone and as it grows its market share and the collected data of drone usage is set, the innovation of DJI grows faster. It is the difference between generation now and generation 2022, DJI will grow and can grow in several directions, yet the entire the setting of ‘data theft’ we see that there is a lack of ‘what’ data. What data is collected, the flight path? Well, I think we all need to know in 2023 what flight path was taken for the delivery of 342,450 pizza’s delivered per hour, is it not? It is not that Google Map has that data, and within a building in New York, is there truly a clear sign in the drone itself who exactly the merchandise was for, or was that on the box (instead of the drone). Now, there is no denying that some of that data would optionally be accessible to the Chinese government? Yet what data, what level of data? Do you think that they have time for the hundreds of drones and the data whilst they can monitor 20,000 times that data with a spy satellite (and an additional truckload of data that the drone never had in the first place?

It is when I see ‘unfettered access to American data‘ where the questions become pressing. It is like watching Colin Powell coming into a non-disclosed location with his silver briefcase and in the end the lack of WMD’s, are we going in that direction again? when I see ‘unfettered access to American data‘, it is at that moment I see the optional comparison (an extreme lose comparison mind you) with the innocent preachers daughter who did the naughty thing to 30% of the boys coming to Sunday sermon, having attempted things I cannot even rent on adult video. It is the CNN article (at https://edition.cnn.com/2019/05/20/politics/dhs-chinese-drone-warning/index.html) that gives additional rise to concerns. When you see: “Users are warned to “be cautious when purchasing” drones from China, and to take precautionary steps like turning off the device’s internet connection and removing secure digital cards. The alert also warns users to “understand how to properly operate and limit your device’s access to networks” to avoid “theft of information.”” It seems to me that there are dozens of ways to get this data, a drone seems like an expensive long way round-trip to get to that data, whilst more can be accessed in several other ways and it is the speculation through ‘device’s internet connection‘, so when we see one of these devices (at https://www.dji.com/au/phantom-4-pro-v2/info#specs), we are treated to: “The new Phantom 4 Pro V2.0 features an OcuSync HD transmission system, which supports automatic dual-frequency band switching and connects to DJI Goggles wirelessly“, where did the internet come in? Yes there is an app, to get a live view from the drone, so what ‘unfettered access to American data‘ could there be that Google Maps at present does not have in more detail?

It is the next part that is the actual ace. When we see: “DJI, which reported $2.7 billion in revenue in 2017, is best known for its popular Phantom drone. Introduced in 2013, the drone is the top-selling commercial drone on the market“, information the Independent did not give us, that is the actual stage as I personally see it. It was $2.7 billion in 2017, there is no doubt that when drone delivery truly takes off, at that point revenue that sits between $15 and $27 billion is not unrealistic, the dire need to avoid congestion on a global scale will drive it and that is before you realise the non-US benefits in London, Amsterdam, Paris, Berlin, Munich, Madrid, Barcelona, Rome, Athens, Moscow. At that point you will see stronger growth and I haven’t even looked at the opportunities in a place like Mumbai, Tokyo, Delhi, Bangkok, Rio, Buenos Aires and Sydney yet. Everything leaves me with the impression that this is not about security, it is about money. That fact can be proven when you realise that everyone remains silent on the 29 new vulnerabilities that Cisco reported merely a month ago. How many Cisco router stories have come from that non-technologically refined White House, where they are currently optionally limited by “Cisco routers, including ones that can be found in malls, large companies or government institutions, are flawed in a way that allows hackers to steal all of the data flowing through them“, the cybersecurity company Red Baron handed out that issue to the media last week, so who picked up on that danger to ‘unfettered access to American data‘? And when you consider ‘it allows potential malicious actors to bypass the router’s security feature, Trust Anchor. This feature has been standard in Cisco’s routers since 2013‘, when we realise that Cisco is a household name on a global scale (especially when connected to the internet), the entire Cisco matter seems to be at least 15,000 times worse than any DJI drone ever could be, and the fact that DHS remains silent on that gives (again, as I personally see it) is added proof that this is merely about the money and the fact that US companies are losing markets on a global scale.

I could set the stage by singing ‘All ‘Bout the money‘ by Meja and ‘That’s the way the money goes‘ by M, but then, I realise that people would most likely pay me serious money not to sing (my voice is actually that bad).

That’s the way the money flows, specifically at present in a direction that the US is for the foreseeable future most displeased about.

 

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