That happens to us all and there are any number of reasons. I thought I was done with the subject for now, that is until CB gave me ‘Nordstrom Canada will launch sales at its closing stores starting Tuesday’ (at https://www.cbc.ca/news/business/nordstrom-canada-liquidating-stores-1.6784540) about 11 hours ago. There was no surprise. I covered this in part in ‘It as one keyword’ (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/) and that story links to a few others. I casually captured the folly of Nordstrom but I left a few things out. You see, we can all agree if you have been working from a place of loss from day one, there is a weakness in your business model, but I do not think it was enough. Covid was too unexpected and the world reeled on it, but it was already to late as I saw it and even if my IP was accepted by the right people, for Nordstrom it was already too late, it would have merely given them a little more time, time they could not hand them a better result. Their business model and their prediction model was off by too much.
You see, to see this we need to look at a picture. The picture is below.
As you see here, we see a mall and this time around it is not the Toronto Eaton Centre, this is the Hyat Mall in Riyadh and it show the same weakness, which is the problem for malls. Yet as I see it, the problem is a lot bigger for western malls (USA, UK, EU) they have the same touch, the tough of non identity. You can scream the name all you like, but these malls are all the same. Go to a mall anywhere in the US and you could not tell where you were from walking there. It was a formula that malls were based on and between 1990-2015 that made sense, but after Covid the world changed and that is where the problems starts for these malls, all 116,000 of them. Yet there is a solution and both Gucci and Tiffany is already tapping into that, but I reckon they are missing part of it and that is where Google, Samsung and Apple come in. I wonder if these two players figure out what I saw over 6 months ago and it is a juicy one. Optionally Elon Musk could use it to give more needs to his Pi Phone but in itself it is still an android solution. The image is based on identity and interaction. You see, that need is not effort, it is engagement. Market Research (at least a few of them) have seen that engagement is the metric that really matters and Augmented reality is the core of that and that is what is missing in malls. Lets be clear, for Nordstrom it is too late, the question becomes will malls change into retail graveyard places over the next 5-10 years or are they given a new lease on life and that matters. How much real estate is in 116,000 malls? When they die the local places will light up and I personally am a firm believer in ‘Support your local hooker’ which was an expression we used in the 70’s.
So am I right because Gucci and Tiffany are tapping into that idea? No, I believe I am right because the nature of the beast (the consumer) has changed and is still changing. They are catching on that a new prerogative is required and AR gets them there. So when they are done with ageism and other forms of consumer categorisation, they will figure out that their predictive model is wrong on a few levels and that is where we see the larger stage change. I merely wonder if some of them will wake up in time. If not, I watch it all go to hell and when it does I can point to my previous articles and tell them “Told you so” and whatever excuse they have will not hold up, because I wrote it months ago and I wrote it in several stories over a span of about a year (perhaps a little longer). So when they wake up, I wonder if it is to the board directors who are fed up with the colour rd in their books, or the conveyancer trying to measure up the place for new usage. I can’t be to the smell of coffee, because it is too late for that and it will not be to me as Amazon, Apple and Google all decided they never needed me. Fine, whatever.
So when we complete the consideration of “In approving Dacks’ liquidation request, Chief Justice Geoffrey Morawetz agreed, saying Nordstrom is facing a “difficult time, but this process is unfolding in a very co-operative manner.””
At least I kept it out of the hands of Microsoft, not a bad stage to consider. Yet consider two final things. The first is Nordstroms liquidation actual liquidation or euthanasia? The second is, is Nordstrom alone? How many other places are on the brink of really bad times in the next 5 years?
Have a great day.