Yes, it is an old expression, yet anytime I use it, the Cheshire Cat gets a little upset with me. Well thats all fine I say, he disagrees. To start this off, I need to take you back to the 21st of March when I wrote ‘The unplanned story’. The story (at https://lawlordtobe.com/2023/03/21/the-unplanned-story/) gives rise to new IP I had, but it is not about the IP. It is about the quote “The image is based on identity and interaction. You see, that need is not effort, it is engagement. Market Research (at least a few of them) have seen that engagement is the metric that really matters and Augmented reality is the core of that and that is what is missing in malls.” Yes, I saw that it was about Augmented Reality, or so I personally belief. Yet CBC (at https://www.cbc.ca/news/canada/edmonton/edmonton-mall-cashes-in-on-alternative-tenants-to-fight-canada-wide-slump-1.6787534) gives us ‘Edmonton mall cashes in on alternative tenants to fight Canada-wide slump’ and that is what I love. Someone found another way and that is great. With their “The Bonnie Doon Shopping Centre is reinventing itself with unconventional vendors and local clubs” I love it, they are creating a new way of engagement. It does not matter, I am firm in my believe that my IP will be a solution. What I love is that someone found another way it is great (and it gives rise to my train of thought). Local communities are often forgotten and now we get “Radio Control Racers Edmonton took over a storefront in the building last month. President Randy Van said the first few weeks have been a massive success for both the club and the mall” this opens up so many options, it does not hurt my IP (which is a little bit on my mind), it merely gives the rise to engagement (not the ring). Engaging with your audience is the solution, it always way. As I have no idea how Eaton Mall will use the 220,000 square foot to create engagement, but it shows what was missing. Even now whilst Eaton Mall is getting back on its feet, it is still well over 20% short of what was (a seeming impression made by the videos I watched).
In the end there are many ways to skin a cat (sorry Cheshire Cat). It merely requires us to look at that equation differently and the Bonnie Doon Shopping centre in Edmonton (where the oilers are from) has done a decently remarkable thing and that also requires recognition. They took the equation in a different direction and yay to them, they pulled it off.
This is he kind of ingenuity I applaud, because we see too little of it anywhere. So enjoy the day and consider what the mall in your area is missing. Perhaps they need to change the greed driven formula of dollars per square foot into the future of calling in people per square foot, because people per mall is what decides the success of such one place, not the amount of empty walking space (sorry Nordstrom).