Tag Archives: Eaton Centre Mall

April 5, 2023 · 01:57

A promise kept

It all started a little before February 1st 2022. It was when I wrote ‘The opportunity for 2022’ (at https://lawlordtobe.com/2022/02/01/the-opportunity-for-2022/) this is when my brain saw the opportunity that Augmented Reality saw for what it was. It took a little longer before I set it the premise to paper and with the videos of the Eaton Centre Mall (Toronto), I saw the setting to engage the audience of a mall (pretty much all 116,000 malls) that AR was the ticket to drive engagement It was then that my mind created 8 pieces of IP, the 9th came one day later when I realised a few items that tarted to mingle in the process. You see, we see mobiles and AR, but we (basically they) do not see the larger stage. 

From my MAPINT days, we were working with maps and thematic layers. It is nothing complex. It is a map and over that map we set a transparent layer which we fill with information that overlay the map. Population, usage information, measurements. It could be nearly everything. But when we put a OVER a mobile phone, the phone maker needs to adjust for it. It can be done ‘as is’, but images become messy, and now we get to the setting.

The maker (Tiffany for example) ads the code on to a business card (the back side most likely). The code is for example a ring, a high end ring that now does not need to be shown to the people, with all the dangers of it getting stolen. But that is only a small part of it. The larger part is that the ring is now advertised by the people to everyone else. Thousands will send to thousands and the Tiffany product will reach millions in the stretch of a day, all it costed them was a business card. Optionally the edge will show the Tiffany logo.

Now we get to the thematic layer. That shows the ring in high resolution, but it does so over what was under the layer. So when you photograph your hand with that layer, the intelligence that was in the thematic layer will place the ring on your finger and the intelligence does the rest. Rings, bracelets and you photograph it to set on your hand and photograph it with that selfie you could send it all over the place with the question “Does this look good on me?” And when it is a Tiffany ring the responses will come from ‘great’ to ‘amazing’ A simple equation added to a phone, an iOS or Android phone. I saw this happen well over a year ago and no one seemingly picked it up. Go read up, no one had it and no one wanted to buy it, so I am handing this out for free. So when a Huawei phone adds this option and you can show your feet with the new Nike shoes that only can have 50,000 owners, would you do this? I am certain that you will. The pull of short term gratification through selfie has been well documented for well over a decade.

The AR code was a way to liven up malls, they need to create waves of interactions and that was one of them. Victoria secrets has the option of setting an AR window that overlayed part of their shop, now they have a daily run of Victoria Secrets models showing their goods and it will create a huge following (leave it to single men admiring women in lingerie) and that is not merely the start of it. The AR window is aganst the outside window, as such the models will walk over a local catwalk whilst never being there.

Jewellers, fashion even book shops have options in their repertoire and it draws in the people. It was that simple a jump and who has done it so far? Who got to that point? It is now known that Tiffany and I believe it was Gucci are setting serious coin towards Arm towards the digital development of their wares, which is good. But let it be clear I got there a year early and now because of the Public Domain event, everyone can get there. So you all have a nice day and see what you can make of your goods and where AR can take you.

I kept my promise and I will snore like a sawmill today (its 01:50).

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March 4, 2023 · 10:23

It was one keyword

Yes, that is at times the short and sweet of anything, but let that not be some alert to the easiness of any endeavour. You see, my opposition to the CBC article (at https://www.cbc.ca/news/business/nordstrom-canada-1.6766073) is not that simple. The headline ‘Nordstrom closing down in Canada, shuttering all 13 stores’ sounds nice and it is a reality, but it is another line, one giving us “It was not Canadian enough”, that is the one that is plain wrong. You see, from all information we could go with the setting that the business mission was wrong all along, especially with any business painting the books in red since 2014 is another matter, one that matters, but the larger stage is not that (for Nordstrom it might be), malls are at present done for in its current setting. You see when Covid hit, it did a lot more. The timeline 2020-2023 changed people. People were forced to sit at home and mull things over. The short gratitude setting of going shopping in the weekend suddenly got hit by the cold light of day and it did not hold up. People started to think over what on earth they were doing and that becomes a whole lot more. 

You see, it started before June 6th 2022 when I wrote (at https://lawlordtobe.com/2022/06/06/presentation-and-awareness-creation/) ‘Presentation and Awareness creation’. This is based in simple settings. You see, all the marketeers are in some silly exercise of direct marketing. It is direct, simple and cheap and the ROI of it is seemingly immense. But any intelligent marketing boffin will tell you that the actual gems are found in engagement. Engagement is key to get traction with the people, especially the people who woke up after covid. I saw the setting in the Eaton Centre Mall (Toronto), yet I saw this application in places like Harrods too (Harrods has way to much traction at the moment, as such they need not worry), but there are well over 115,000 malls that need to wake up. They need to create traction and that was where my IP came in. It wasn’t hard, parts already existed, but for some reason Amazon and Google (the most likely winners in that race) decided not to wake up and that is where everyone decided to snooze a little longer. But there was a stage that was fast and vastly evolving and players like Omnichannel were already aware. They knew that the race was around the creation of engagement, they merely did not take it far enough. I did and suddenly had created a stage where bookshops and jewellers were a lot more important than ever before. OK, I am a guy so I created the stage for Victoria Secrets as well, they have well over 1,000 stores in the US alone and that is merely the beginning. There was a stage of intensified engagements from Alberta to Monaco and from Monaco to Zurich. An enlarging stage and the one keyword everyone forgot about was ‘Effort’, it is not part of direct marketing as such a lot of people forgot about it, but it matters and it matters a lot. Nordstrom is merely the beginning. Unless malls do not change their approach too many of them will become ghost buildings. The people are awake and these malls are largely done for. Seek any of my articles from June 6th 2022 involving ‘Eaton Centre Mall’ and you might catch on. It was all out in the open and marketing people forgot about the essential approach involving effort. 

What I never figured out is that I am not the super intelligent type, Google and Amazon should have been thee long before I did and they were not, now that they are all about chasing revenue, I wonder who gets there first, that player will have a much larger revenue stream for a long time to come and it is not an adjusted revenue stream, it is a new one with global implications. That is my view on the matter. How the keyword ‘effort’ changes everything.

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October 4, 2022 · 00:02

Cross-path of the delusional

In this case it is me. In this case it is my thoughts on what I am enabling and that is close to bringing me tears of joy. What my mind was seeing was the spreading of my IP. Yes, that is delusional, because the buyers have not decided yet, but in my mind I saw the systems come online, my mind was filling in the blanks and so far the idea seems flawless, which is also a delusional path. No solution is ever flawless so doubt takes over and I revisit all the parts that I designed, from the streaming solution to the 5G hardware and its connectors. I want to make sure that it works as it should be and I went over it ten times over without finding the flaw. This is also delusional. The fact that I cannot see it does not mean that they aren’t there, but it seems to me that there are no massive or obvious flaws. So if the KSA buys the first part, they will be the only player in line to buy the second part. I did say ‘close to’ because doubt will remain. Did I miss something, was there a corner I overlooked? It is the only issue with proofreading, there should be a second person but I trust no one else. Not some wannabe person claiming to be one thing and picking up the phone to Microsoft (or Telstra) a second later. I believe it is time for them to feel the damage that the people hired under the guise of ‘fake it till you make it’ brings. The 50M subscriptions is one part, but the 5G, that will change the stage for too many people a lot, not at first but once it start I truly believe that it will not stop. And there is still the Augmented reality part. I am till trying to decide the data model of that one because no normal data model will hold (no matter what some claim). So that part takes a little more work, but over a period of 2.5 years the model was designed in my mind, iteration after iteration until it became an innovation from scratch. 

I was able to reset the timer for the 4Chan part and now I stop adjusting it. If no one buys it, it will all become public domain on December 31st, my gift to 2023. I feel I am done now. I did what I could and now it is time to look at the crossroad. I need to decide where to go next, but I cannot make up my mind. I can try to create more tech solutions and perhaps a thought will come to mind, but I doubt it, 4 devices, one streaming system in three parts, scripts, and the augmented reality solution. I should look at another video of the Eaton Centre mall, perhaps that will give me more ideas. I did come up with another idea, but it is based on the Dutch Artotheek solution. You see, we might want to see artwork, but what happens when we have hi-res frames in the house and that (as well as your TV) become the fame of art to show when you are not watching TV, during the day and the frames will be connected to an art centre. You become the renter of a digital version of one of their works, maintained like an Apple music, or an Amazon rental. With a limit per artwork (for example 20), so only 20 get to rent that art for $0.99 or €0.99 per week. And you can change the art once a month (for a little extra once a week). A setting that could interest thousands of houses per city, optionally millions of households per nation. Interesting that there is not such a system at present (not as far as I could see). 

Th screens are also interesting. There is a SHUSH30 900mm Screens (900x1800x30) for $237, Eooke also has solution in the 4K 50” setting (for $1499), but that means that cheaper solutions are merely around the corner and for a lot of people the TV might suffice (if that TV is capable). 

All solutions that are out there, like a few other solutions I made public domain, all options that places like Google and Amazon basically ignored (for whatever reason). Yes, Google has an excuse for the streaming solution, but would you ignore (or dump) what you have with the prospect of $500M a month? I would not (I also cannot afford to do that). 

In light of what is out there, in light of the cost of living, can we afford to have it all? Consider that and also consider that this opens up a sales branch for aspiring artists. There are so many ideas out there and will they all work? No, of course not, but the issue remains that what does not work in location A, might have a real chance in location B, it is the option of global thinking that opens up markets and opens up ideas to the larger public. I tried to do that to the largest extent and I reckon that I miss 7 out of 10 times, but those three will be so worth it, it will make up for all the other things. They say that the crossroads of the delusional mind can go to the rational, the looney tunes dirt road, the path of the dreamer and the road of the ruthless. Is it true? I cannot tell, those who are at crossroads seldom can, but I do feel that I am not looney tunes or ruthless. So what am I merely a dreamer, or a person trying to make rational sense of what he has? I believe that is me, not because I want it to be, but because I measure and retest again and again. None of the other paths lead to seeking verification, but that could be me. 

Anyway, if other nations have an ‘Artotheek’ department they might want to look into this. And that is before we consider the thousands of artwork that are too old to have IP protection. And with that I opened the door for some.

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June 6, 2022 · 23:03

The mind, it continues regardless

That is my setting for today, or it was my setting for today. It started yesterday when I wrote ‘Presentation and awareness creation’ and in the mean time, my mind has come up with 7 pieces of IP. This IP is different, it is based on stuff that exists. So at best I could get some innovation Patents out of them. Both Google and Amazon have some of the goods, some of the other IP is set to a setting neither have, but it links to stuff they do have. Beyond that I created a stage that is not new, but has never been set to this stage, so I got 7 pieces of IP, pieces that a player like Google should have, and for the best of me I cannot imagine why they do not have it.

You see, it started with the Eaton Centre Mall in Toronto. Yet Canada has more than 3700 malls. The US has over 110,000 malls, yet the top three states are California, Texas and Florida and together they have a little over 39,000 malls. And the news we see is not good, so soon there will be a free fight on which mall survives. Europe has over 9000 malls. So we have a setting where Google or Amazon could have had the stage of Augmented reality in over 50,000 malls and you merely need to get 5%-10% over the bough and the rest will follow, more important, too many malls are alike. So players like Gap, Apple, Zara, Lindt and several others are nearly everywhere, so there one solution would fit all those shops, unless the shop wants to distinct itself. I even came up with an idea for Victoria’s Secret (as any guy would), all out there and no one is seeing the essential need to create a stage of engagement with its audience. Especially in the US where some claim that over the next 2-3 years 50% of all malls will perish, the essential need to create interactions with your audience becomes very important and that is where I was lat night tossing, turning, reshaping, reshaping and reshaping what was. After that I deployed, redeployed and redeployed and with every iteration the systems was upgraded, updated and improved. I cannot (and will not) claim that I fixed everything, but I got a lot done and now the mind is looking to change the stage of the people, beyond the mobile phone. I even saw another venue and whilst writing this IP number 8 was created and this is IP none have. 

So why are these two players not out there creating new markets? I set the stage of several new markets in the last three months alone. So will they all work? I cannot say and at least one IP has risks, but how much risk are you willing to take when the reward is close to $3,000,000,000? Does it warrant an investment of $50M-$75M? Then there is the stage I pose here, how long until these parties stop iterating and start true retail innovation through presented awareness? We are now in a stage where we can make the views from Blade Runner a reality, yet no one is going there. Why not? Is it the money? Yes, consider H&M, Gap, Zara, Fashion Nova and Sephora, all competitors. Do you think that when H&M starts their Augmented Reality displays that Zara, Fashion Nova and Sephora stay at home printing leaflets? One entices the other and there are over 50,000 malls. A stage where a few hundred retail brands can decide the new wave of audience engagement through Augmented Reality. It was not rocket science and I am not the first player to see this. Players like Omnicom have a decade of preaching the essential power of engagement. And now that the markets dry up, these players better take the dollars for donuts track, before the bobkis settlement comes in. 

A simple view gave me the idea of 8 IP, so what is keeping Google or Amazon from waking up? I wonder what excuse they will bring to any table.

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June 6, 2022 · 00:41

Presentation and awareness creation

That is the setting I was considering today. It goes beyond my 5G IP, that is pretty much done for. There are more avenues to consider, but perhaps a a later day. I initially thought of adding to this, but when I was looking at the Eaton Centre Mall, my mind wandered in another direction. You see, these places are making themselves obsolete to some degree. I know that we are in the post Pandemic stage, yet when I see the massive lack of people, the stage of such a mall with its rental needs will find itself short of tenants sooner than expected. The Lindt, Apple, Abercrombie and Victoria Secret will remain, but it is the stage of the rest that sets the tone of the mall and no matter how much space H&M gets, this mall in Toronto needs more people, like 2500 more at least. As I see corridor after corridor, the same solution that applies to Monte Carlo and Riyadh also applies to malls like these. They need more the other two might not need more, but the creation of traction is everything. Nearly any mall manager can tell you that. It is presentation that sets the stage for awareness creation and some malls need it a lot faster. So other venues are needed, funny enough, the technology is there, the options are there, but the coin is not dropping with either Google or the Mall manager. You see a place like that needs augmented reality. When you see the queues, the foodcourt lines and the people waiting in a place THAT big, augmented reality will create awareness with the visitor and presents the people with sides of the Mall and it’s shops that are currently not happening. More important, places like TRO and Omnicom taught me the important of engagement and these malls are not engaging, they are not inviting engagement. Having a Tim Horton app that takes and records your data just doesn’t cut it, in this I reckon that augmented reality will, especially in a wide open space like the Eaton Centre Mall. I watch the dozens of people stride their mindless walk, so see or be seen, and it is no longer about being seen, dozens of people all wearing the same blue mask, like one large family. And all that empty pace remains unused. So how log until someone in one of these shops wakes up considering there is more to simple awareness creation? There is more to the presentation of self? Three places that could benefit and dozens of other places equally not waking up. In all this I wonder why Google hasn’t offered those services already, they had two years to get there act together and I reported on this option as early as July 28, 2016 in ‘What we waste away’. More clearer on February 1st 2022 when I wrote ‘The opportunity for 2022’ (at https://lawlordtobe.com/2022/02/01/the-opportunity-for-2022/) well over 90 days ago. As such I feel that Google and places like that are asleep at the wheel. One augmented reality for Lindt and it sets the stage that 500 shops would be seen to and lets not start on how Apple hasn’t seen the light of that. With well over 500 retail locations? I stated it before, someone is asleep at the wheel at these places and there is a reason that I have all this IP (close to a dozen). Those who doubted me just look at what augmented reality offers and wonder why it is not everywhere. I rest my case.

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