I was just watching a video (Monte Carlo Walking Tour), I was watching it because there is at present no plans or chances to visit the place, so I might as well watch a walking tour so that I get to see what the place looks like and to be honest, walking tours give a better impression of a place than most TV or movie alternatives. So as I was watching I suddenly realised that Monaco has a huge opportunity and no one is taking notice of it. High buildings with a naked wall, a bare piece of stone that looks nice, but could do so much more. What happens when Monaco installs QR codes in several places to invite augmented reality to the thousands of people filming and photographing Monaco? A QR code on a crane or a wall that shows on the phone an augmented F1 car in the street, a special yacht in mid air or simple an area name on your screen. Monaco has so many options and even more tourists. Thy have annually over 365,000 tourists, that is well over 1,000 a day in a place no larger than Hyde Park. In this walking tour I saw 5 cranes, all empty metal husks, a QR code, even two QR codes would not hinder, and it can go so much further. The same could be said for Nice, St. Tropez, Cannes, and that is before you look at the big places. I see an abundant of construction fences, all bland, all non engaging, all whilst technology can offer so much more for the people there. So why is it not implemented? Just saw Crane number 6. That is close to 2 dozen places people try to avoid with their eyes all whilst it could be an eye catcher is very different ways. In a place where pleasing the eye is on the mind of thousands, I see no augmented reality. Why not?
And let’s not forget augmented reality can be used for information, tourist attraction, local advertisements of events and several other options, from air to water, Monaco has it all, well all except augmented reality.
And Monaco might be on the mind at present, but there are close to a dozen large cities who are not using that opportunity either. London had 19,000,000 tourists in 2019 and the list goes on for some time. A decent innovative impression creator ignored. Why? By people who do not understand it, or by people thinking it is a waste of time? As Monaco showed me 6 unused cranes and a dozen other locations, how many locations were overlooked in London? What could Cannes offer? Why is Amsterdam not leading that march and why do I see an utter lack of augmented reality in Los Angeles/Hollywood? All places that thrive on tourism and NEARLY EVERY tourist relies on their phone. So, what gives?
It is only January, some of these places could deliver an augmented summer, and 2022 needs a good start after all that….. achoo!