That is the setting I was considering today. It goes beyond my 5G IP, that is pretty much done for. There are more avenues to consider, but perhaps a a later day. I initially thought of adding to this, but when I was looking at the Eaton Centre Mall, my mind wandered in another direction. You see, these places are making themselves obsolete to some degree. I know that we are in the post Pandemic stage, yet when I see the massive lack of people, the stage of such a mall with its rental needs will find itself short of tenants sooner than expected. The Lindt, Apple, Abercrombie and Victoria Secret will remain, but it is the stage of the rest that sets the tone of the mall and no matter how much space H&M gets, this mall in Toronto needs more people, like 2500 more at least. As I see corridor after corridor, the same solution that applies to Monte Carlo and Riyadh also applies to malls like these. They need more the other two might not need more, but the creation of traction is everything. Nearly any mall manager can tell you that. It is presentation that sets the stage for awareness creation and some malls need it a lot faster. So other venues are needed, funny enough, the technology is there, the options are there, but the coin is not dropping with either Google or the Mall manager. You see a place like that needs augmented reality. When you see the queues, the foodcourt lines and the people waiting in a place THAT big, augmented reality will create awareness with the visitor and presents the people with sides of the Mall and it’s shops that are currently not happening. More important, places like TRO and Omnicom taught me the important of engagement and these malls are not engaging, they are not inviting engagement. Having a Tim Horton app that takes and records your data just doesn’t cut it, in this I reckon that augmented reality will, especially in a wide open space like the Eaton Centre Mall. I watch the dozens of people stride their mindless walk, so see or be seen, and it is no longer about being seen, dozens of people all wearing the same blue mask, like one large family. And all that empty pace remains unused. So how log until someone in one of these shops wakes up considering there is more to simple awareness creation? There is more to the presentation of self? Three places that could benefit and dozens of other places equally not waking up. In all this I wonder why Google hasn’t offered those services already, they had two years to get there act together and I reported on this option as early as July 28, 2016 in ‘What we waste away’. More clearer on February 1st 2022 when I wrote ‘The opportunity for 2022’ (at https://lawlordtobe.com/2022/02/01/the-opportunity-for-2022/) well over 90 days ago. As such I feel that Google and places like that are asleep at the wheel. One augmented reality for Lindt and it sets the stage that 500 shops would be seen to and lets not start on how Apple hasn’t seen the light of that. With well over 500 retail locations? I stated it before, someone is asleep at the wheel at these places and there is a reason that I have all this IP (close to a dozen). Those who doubted me just look at what augmented reality offers and wonder why it is not everywhere. I rest my case.
Tag Archives: Monte Carlo
Presentation and awareness creation
Gift for militant wench
OK, not my finest hour in diplomacy, but it was the only way to give the path to people thinking ‘another Amazon story’. I woke up this morning with a new IP, an IP based on Google technology, but they do not create software, so their loss. And this is freeware only for Sony and Amazon products, just another way for me to say to Microsoft “Screw you!” So in my sleep I was racing through the street, there were paths, obstacles and my mind was making sense of it all (which took a few seconds) and I was seeing the brilliance of that Nintendo kart game that can take place in your home. A good idea, but I gave it steroids and turned it into something serious. You see, there are the F1 people, who love the F1, want to race on their tracks, want to be an F1 driver and this is not for them, There are good products and they are happy there. No, this is for the people who want to race in the real world. So consider a setting where the game has 10 circuits. They can give their address, or one they wished to live and the system will design a racetrack from 2500 metres up to 5500 metres (for now) based on real Google Map data. So you get a game that will soon have thousands of tracks, and the nice part is that there is racing (just the street) and challenge where the system adds obstacles, ramps (looking like it was fake and inserted) to give that goofy feeling for when you go all out. As far as I can tell, it has NEVER been done before and there Amazon gets the inside track, because as you race what is, the system with Machine learning and deeper machine learning will try to make you a map you requested based on the area, or location you gave and adds the track for you personally to your account. A setting where a game can grown into a massive behemoth of racing fun. A setting where you can race where you always desired to race, your hometown (wherever that is), Tokyo streets, Monte Carlo (every racer wants to be there one day), London, Berlin, Amsterdam and the list just grows. I am actually amazed no one in Google was that alert, but there you have it. So I say (still lacking diplomacy) “Militant wench, have at it”, we could include boat racing, but I reckon that a place like Rotterdam will give Amazon all kinds of problems.
A simple idea boosted to a real challenge, and should you wonder why Microsoft cannot come up with it. Well that is simple, they can buy creativity, they merely lack the ability to create something. For that they have Mojang, Bethesda and Blizzard. Those who buy are limited to their knowledge of Excel (or so they say).
Enjoy this midweek! The weekend will be 68 hours away for some.
The opportunity for 2022
I was just watching a video (Monte Carlo Walking Tour), I was watching it because there is at present no plans or chances to visit the place, so I might as well watch a walking tour so that I get to see what the place looks like and to be honest, walking tours give a better impression of a place than most TV or movie alternatives. So as I was watching I suddenly realised that Monaco has a huge opportunity and no one is taking notice of it. High buildings with a naked wall, a bare piece of stone that looks nice, but could do so much more. What happens when Monaco installs QR codes in several places to invite augmented reality to the thousands of people filming and photographing Monaco? A QR code on a crane or a wall that shows on the phone an augmented F1 car in the street, a special yacht in mid air or simple an area name on your screen. Monaco has so many options and even more tourists. Thy have annually over 365,000 tourists, that is well over 1,000 a day in a place no larger than Hyde Park. In this walking tour I saw 5 cranes, all empty metal husks, a QR code, even two QR codes would not hinder, and it can go so much further. The same could be said for Nice, St. Tropez, Cannes, and that is before you look at the big places. I see an abundant of construction fences, all bland, all non engaging, all whilst technology can offer so much more for the people there. So why is it not implemented? Just saw Crane number 6. That is close to 2 dozen places people try to avoid with their eyes all whilst it could be an eye catcher is very different ways. In a place where pleasing the eye is on the mind of thousands, I see no augmented reality. Why not?
And let’s not forget augmented reality can be used for information, tourist attraction, local advertisements of events and several other options, from air to water, Monaco has it all, well all except augmented reality.
And Monaco might be on the mind at present, but there are close to a dozen large cities who are not using that opportunity either. London had 19,000,000 tourists in 2019 and the list goes on for some time. A decent innovative impression creator ignored. Why? By people who do not understand it, or by people thinking it is a waste of time? As Monaco showed me 6 unused cranes and a dozen other locations, how many locations were overlooked in London? What could Cannes offer? Why is Amsterdam not leading that march and why do I see an utter lack of augmented reality in Los Angeles/Hollywood? All places that thrive on tourism and NEARLY EVERY tourist relies on their phone. So, what gives?
It is only January, some of these places could deliver an augmented summer, and 2022 needs a good start after all that….. achoo!
Taking and making what it gives
Yes, we seem to think that this is the stage we need to be in, and at times you are correct, that is what there is. It dawned on me that at times innovation, or innovation alike can drive creativity. In the past there was an option to get into movies required a fortune, so you either tinkered by the side of the road, or you were some rich kid, that was the reality. Now consider that this is no longer the case, the stage is set to two elements (three actually).
1. GoPro Hero 10 ($600)
2. Mac Airbook (up to $4500)
3. Software (up to $500)
So for $6000 (max) you could have all you need to become a cinematographer. The laptop idea is expensive, there are cheaper solutions, to under $6000 there is a stage where you can make all kinds of movies and there is no cost for film or development. As we were in lockdown, the mind wanted to travel, so I started to watch the walking tours, a lot of them in 4K and most of them made with older GoPro devices. You might laugh, but some of these walking tours equal decent TV and in some cases cinema trips. I saw Portofino, Cannes, Monaco, Vancouver, Montreal, Buenos Aires, London (several), Riyadh, Jeddah and a few things stood out. The movies were well above average, the streets in Canada are amazingly clean, Portofino was worth the watch for a few personal reasons and so on. I believe that we are one step away from a ‘small’ company like GoPro to put a massive dent in Hollywood and that is before you realise that we will be drowning in amazing movies, the stage is already there that amateur film makers can make ‘their’ version of the Blair Witch Project. Another version of Cloverfield and we can go on in all kinds of directions. I myself was entertaining an idea in another direction (no matter what), but I am an idea man, not a movie maker (not yet anyway).
And even as GoPro is making headway into setting the dynamic movies to a new height. I predict that they will corner the market in several ways within the next 2-3 years. I believe that the information given here is incorrect “The number of GoPro devices shipped worldwide has been decreasing since its peak of 6.58 million units in 2015, to around 2.8 million units in 2020”, there is not a decline, mainly because some people STILL use the GoPro 4, a lot are still using the GoPro 8, so there is a market of well over 15,000,000 film makers and I believe that with the additions on the GoPro Hero 10 that group will increase (a lot). And when you consider that this can directly be spread via YouTube channels, for GoPro the sky is the limit. Whether the film maker will decide to rely on GoPro tools, on Adobe Premiere Pro, Final Cut Pro or iMovie, there are several solutions and as people tart to become more and more active there is a new market evolving. A market of services, critical evaluation and creation, all working in some form of symbiosis. And as the makers set out there options of short movies, I wonder when it will be a GoPro Hero user who in the near future will be the first to win a Academy Award for Best Short Film (Live Action) using a GoPro because the hardware is now definitely up for it, we now only need to wait for the creative soul to make that step (it will not be me), and I would not be surprised that thee will be more evolutions in this direction before the end of 2023, a stage that (as I personally see it) evolved and came to a much larger live during lockdowns and curfews.
The stage of a game
We all have an idea, some have the idea of a life time, but I cannot make that claim, not because I do not have one, but because I have too many. Yes there is the call to make remasters (Knights of the Sky), there is the call to reinvent the wheel (System Shock by Nightdive Studios), or there is the need to take it to the next level, a next level that was not possible in the past, mainly because technology did not allow for it.
This is how I always saw Pirates (by Sid Meier), there was a chance where Black Flag was a nice tribute, but it was the dawn of PS4 and Xbox One and Ubisoft took a cowardly way to progress a franchise on a lack of factors. So as I initially played Black Flag, my mind went racing. And then I remembered another pirate game, a board game with additional bluff cards. So what happens, when w take the foundation of Black Flag and make it more towards the original the Sid Meier made? The map would be well over 20 times the size, a lot more like the actual map of the Caribbeans in those days, the game would not be some fruity assassin, it would be your version and you get to live the life of a cutthroat, a buccaneer, a privateer, it is up to you, to go from a small skiff to a full-grown galley or slave ship if you are good enough. You see, there is something totally awesome about the way the game Elite Dangerous is designed (by David Braben). There your life does not matter, the game does not care, nor should it and it is time to set that stage to RPG and a pirate RPG makes a lot of sense. You cannot always be a captain, you start as a simple sailor. And in this you could get to a rank if you are good enough.
So how do we go about it, we tend to look towards the wars of adjustment, yet there are so many wars the were never on the radar, the Dutch independence wars (which took close to 80 years), the age of piracy and lets not forget the Sudan wars (Mahdist War 1881-1899), all places that seem to be forgotten. Who remembers the siege of Khartoum? Some are so set in a stage of winning, the we sometimes forget that half the fun is surviving, so how far will you get? The original siege went on from 13 March 1884 to 26 January 1885, so what happens when you are in charge, how long will you last? Games are so much about winning, the we forget the enduring is nothing less. To make it to the date or even past it would be a victory and a half. It is so American to be the victor the most of them do not understand ‘the Last Samurai’, it is not about winning, it is about not losing, or better stated, the way you live towards the final days matters more, we forgot about that part, didn’t we?
We can set any gaming stage, but it is how we play where we see if we measure up, not if we merely tap the mile poles in a game. I reckon that the achievements made us all a little complacent in games. We can go in any direction, a Hindenburg flight simulator, yet in there we will always come up short against the Microsoft flight simulator, it makes more sense for them to add the Hindenburg. Yet what happens when we turn the script? What happens when we set the stage to a simple thing, what if the player is a no one, yet his/her grandfather was Hades, Poseidon or Zeus? What happens when we map a place like Monte Carlo completely and get him to retrieve a relic that one of the 2,261 millionaires or 50 billionaires has. Is it in a house, is it on a boat or is it somewhere else (like a museum)? We can simplify any game for as much as we can, but in the end we need a healthy story and for the most Wars tend to do that (an unhealthy endeavour if ever there was one). I saw the need of a game on mines, and remembered some bomb defusing game on the CBM-64, so where to go from there? The stage of a game is important, because it sets a vested interest of the gamer, Ubisoft had the down to perfection in Assassins Creed 2 and Brotherhood and after the they lost the plot, they almost won it back in AC4 Black Flag and they definitely got it back in Origins. I would think the a Battlestar Galactica RPG is one the would be favourable with the BSG fans, but not much outside that, the same can be said for Babylon 5, the Star Trek fanbase is huge, so that tends to be a close win any given day of the week, but that does not guarantee a good game, the issue is seen when an idea with a small base entices a large following, that is the stage we all seek. CD Project Red did so with Witcher and seemingly is about to do it again with Cyberpunk 2077. It is the setting the fuels the story, and the story is everything, I have always believed that, it is the power of an RPG. It is because of the that we see out the great stories (Tolkien), yet I wonder what happens when we try this with Herbert on a larger scale with Dune, not merely on Arrakis, why if all the other places become involved? Perhaps a visionary will see that option with the next Dune movie (2020). In this books have been the strongest source of inspiration, mainly because there are so many of them. Yet most of us go to the same source, why? I agree that it is appealing, but there are so many nations with alternatives. That is something we saw when someone created the Untitled Goose Game, brilliant t in its foundation, as such I wondered if someone had considered the same thing with a cat (Minoes, Annie M. G. Schmidt), a writer the has a following of millions in the Netherlands and Belgium. In that same setting, as Skyrim became such a hit, did anyone ever look towards the famous Spanish Comic books of the Mercenary by Segrelles? It has all the makings of a much larger game, a stage where some are set not in multiple games, but one game with a season pass and several DLC’s.
Then there is the comic hero Rork, by Andreas, or even the Trigan Empire by Don Lawrence. I remember growing up to these stories and the stories of Ravian (Valerian), I am a little surprised that the Trigan Empire never made it to the silver screen or the computer, Don Lawrence has a flair for imagery and the computer always needs this. So what is the stage of a game that will be set next? The is the question and the is where players like Sony and Google/Apple will find themselves. Microsoft might be acquiring the brands (Bethesda), yet they do not have the stage alone and the next innovator might be just around the corner. For me, the idea that the $7,500,000,000 lemon the Microsoft acquired (not Bethesda mind you) would backfire largely and loudly and the would be OK with me.
As I personally see it, Microsoft pissed of true gamers and that group of people doesn’t pull punches when they play with their idols, we do not fault Bethesda in any of this, but aligning with Microsoft was not the best idea, as some say, you are only as good as your next game and Bethesda had plenty of winners, but what is next? We look not merely to the stage of the game, but to the next stage of gaming and I believe that they are too often hiding behind terms like ‘hype worthy games’, yet that is a setting from the mind of a marketing department, they predict that people who play games, will think this is a hype. Yet true hypes come from games the are on the edge of what is possible in gaming, the Witcher 3 is the perfect example there. Cyberpunk is also on the stage, neither of them are Microsoft games. Yet it was brilliant to buy Bethesda, but the also means that those who do not love the Microsoft console will look to the borders and see what else is possible, optionally setting the stage for the $7,500,000,000 lemon, not because of Bethesda, but because gamers have a lack of trust in Microsoft and the fact that some had the numbers that only 1 out of 3 considered the new Microsoft console, the gives me the impression that Microsoft has a much larger problem and buying software houses will not solve it, making visionary games do and the is the lesson Microsoft has not learned. They opened the door for Sony to look what else is out there, what else could become an exclusive and the is where Sony will win and gamers will win. Because it is on the edge of possible gaming where new gamers will be born, new games will be born and at the end of my life I see that there are options coming towards gamers, games the will create new gamers, it will create new creativity and new thinking through gaming and this is a good thing. The simple truth is the there is real gaming beyond Ubisoft and Microsoft, true gaming is never soft, it is challenging and the is where we need to look, we need to look where they are not looking. That is how I got most my IP in several fields. Not by being some bullet point presenter like all the others, but by looking in a direction they decided not to bother looking. That is how most revolutionary IP is created, and it is funny as this is the way Microsoft and Ubisoft started, to look where no was. Too bad they forgot about the part of the equation and I reckon the Sony is waking up to that lesson at present.
On the way to a destination
It was yesterday that I came up with the Vatican game, a way to expose the truth and let it be seen to everyone who wishes to know. It was a stage where I got to design original gaming IP. I have original 5G IP, but the games (TESVII, Watchdogs IV), they are all based on IP others made. I came up with other gaming IP, but the Vatican view is 100% my IP (as a game that is). It is also intoxicating to design original IP. Originality is the food of life, in originality we trust, the rest can fake it until they make it.
Yet the intoxicating side is there, it will always be there and everyone creating or designing original pieces can concur. Yet in the light of the PS5, we can see that the intoxicating part tends to take over, especially as I spend $3 on a MAC game, only to be haunted by the bugs. Then I got a dose of irritating steam, I set up that in ONLY want to see MAC games, but I get every PC game in sight, can people not design anything without massive flaws? Oh and Apple is not off the hook, but I will tell you about that soon enough. I think back to the ideas of ME:A(1,2), Mass Effect Andromeda, both parts 1 and 2, in a very different coat, but that is not what is driving me today. Neither is it the new Mario 3D bundle out in 8.4 hours (when the shops open), no now is about the idea that is moving in my mind, left right centre, up and down. It was an idea I had written about before, a game that is based in Amsterdam, in about 500 years when the population is zero. It is set to people with two life cycles, a normalised on and a biological one. The biological one has no needs, nature preserves it in every way, the normalised one, needs tools, needs technology and it needs sustenance. Yet the two cycles are opposing one another and what heals one, will kill the other. I got the idea watching Aftermath: Population Zero, in this series we see scripted AI showing us what buildings will look like after 300 years and no population to maintain anything. This got me to thinking, what if we set that to a city (Amsterdam) and we deploy it parameters? It sets the stage where every game will be different, more importantly your neighbour playing the same game will get to face a different Amsterdam. That was the premise, so not only do yo get to seek for technology, it will be in a different place, optionally in a different building, in another street. It sets a different stage to survival. Yet this is merely one facet, the other facet is to adapt to a new stage, a stage where the plants that sustained you become poisonous. That too is part of the game and Amsterdam with all its canals will be about plants and water plants. So there I was considering the drive, curiosity can be a drive, but it is not powerful enough. Yet in all this there is a stage, and in that stage does technology drive us, or do we drive technology?
It is important, but for different reasons. With ‘Dubai may be as indebted as South Africa if dissenters are right’ (at https://www.aljazeera.com/ajimpact/dubai-indebted-south-africa-dissenters-200917095907711.html) we see the stage we need to see. Even as we accept “Moody’s Investors Service and S&P Global Ratings include Dubai’s local bank borrowings to make the calculation, arriving at an estimate of about 290 billion dirhams ($79 billion). The debt burden could equal 77% of this year’s gross domestic product, according to S&P, comparable with what the International Monetary Fund predicts for South Africa and just behind Oman”, consider that the UAE has a population that is less than 10 million, about the size of Sweden, yet the debt is half of that of Sweden and here is the kicker, nearly every nation on the planet has crushing debts, so who has the actual funds that allow for these debts to continue? In a stage where we are polarised against nature, we need to see that embracing nature might be the only option left. Should you doubt the and of course, you can, consider the debts out there and consider that we are handing the debts to the next generation. In all this, IP is the only way for some to keep the next generation afloat. My version of Amsterdam was more spot on than even I realised. And if patent are the next currency, or at least the grounds for basic wealth, I am sitting decently pretty, but is that enough? I reckon that the next generation will see a very different stage of life, one that is not set on what is, and what they are entitles to, but what they can conquer, what they can overcome ad nature is a bitch when it comes to adversity. There is no denying that we are in a state of change, but our governments have gone the way of the dodo and the ostrich. They merely latch onto the largest payday possible and they cloth for bad weather, but that time has come and gone, it is no longer on what we can overcome, it is about what we can survive. You see, the owners of the debts could decide t cash in, and where does that leave us? Some even set the stage by claiming that there is good debt versus bad debt, yet in the end, all debt is bad and we need to catch on. As I see it this is the first generation that is worse off then the previous generations, in addition to that, we have created a life of legalised slave labour, legalised discrimination and legalised inequality. I wonder if we realised that when we were young, did we realise that this was a stage that we were signing up for? We might want to blame covid, but that would be wrong, perhaps it drove it to the surface, but the weak spots were already there. Even as CNBC gives us ‘What Would It Mean If U.S. States Went Bankrupt?’, yet it is too late, the US is already there, with the $25,000,000,000,000 debt, we need to accept that the annual interest would be no less than $150,000,000,000. This implies an amount that taxation is not getting, in addition to that, there are the spiralling costs of keeping the US alive (infrastructure) and it is not the only nation facing this, Japan is also on that scale and the EU is almost there, but they are all in denial that this is so, they are all setting the stage that they will overcome this, so how is that? Covid-19 brought it to the surface a lot faster, but we were already there and those who want to survive, will need to change to a patent grounded economy, which means that China has a decent advantage, so does the US and Japan less so, the EU is pretty much toast. In this everyone is in denial. You see the US amounted to $3.5 trillion collected taxation, but that is before the funding of the US started. When we take this into account, we see that the US was already $900 billion short, and that is before the $150 billion interest hits them and they are not alone, it is not merely an American flaw. Japan and the EU are on the same horse, not as big, but still a massively large horse of deficit. So when this collapses (when, not if) we see that the economic value of any nation will be the patents that they hold and as such, I personally feel that I am sitting pretty and with two new IP concepts created this week alone, I wonder where I will go next, I heard that the pastries in Monte Carlo are super yummy! (Piers Morgan told us that much) and bless his heart, I do like my pastries, so where we end up being, it will be in a very different economy soon enough, how soon? Well that depends on the powerbroker holding onto this failed horse, they like to stay ahead of the debt curve, surfing that wave for as long as they can before the wave crashes, it will drown a massive group of fin-tech people, but those who survive will come to worship the nations with patents, and as the new economy comes up, will you understand that you are merely driving these exploiters, or will you demand a fair system? Because that demand went so well the last time around.
No matter what destination you go to, the currency you currently have will no longer have value, it is a harsh reality, but it is the one we all signed up for and the only one that the powerbroker accept, they have too much invested in the idea that their arrogance is the only one that ever mattered.
About lights and tunnels
If we take the change of new technology (like 5G), we need to feel to be in charge. We tend to forget that part (I surely did at some point) and whilst I was considering a different form of new IP, I considered the small status that the thought came from a direction where my knowledge is not that great, I am no expert on technological 5G, I never claimed to be that. So when my mind grew towards a new form of mobile security towards 5G+ or even 6G, my mind set an image, yet the stage of routing, ciphering and deciphering waves are not the stages I am an expert in, yet forms of the solution come to me. I am not a mathematician, so I see images, images of clockworks, clockworks of gun cylinders and they intersect. 7, 9 and 11 shooters, cylinders of different properties are intersecting, what do you set when there are n 7 cylinders all with different time settings, n 9 cylinders and n 11 cylinders. Setting a larger stage of frequencies and cut stages that are linked, all set in an algorithm via a new form of routing, the result is a new stage of mobile communication that cannot be hacked, until true AI and true Quantum computing are a fact, the shallow circuits cannot cut through the mesh, a new stage of true privacy and at present Google and Huawei are the only ones even close to setting this up, even as they have the juice, they will need someone like Cisco to pull some of the weight.
It would also seem a different stage to the mobile phone. I remember the old walkie talkies in the 60’s. The more advanced models had several crystals so that there was a unique signal. I wondered what we could do to emphasise on privacy in today’s mobile setting. In stead of crystals, we have a mobile phone, it is a transmitter, but what happens when it is not set to a band, but it can be set to 7,9, or 11 separate frequencies. A sort of time slice and that is the beginning, the carrier will give you the connection with the slices, their routers will set the connection and unless the hacker has the set, they can never get the entire conversation, unless they have every connection and then they would need to unscramble thousands of phones depending on the hardware whether they used 7,9 or 11 parts. If I get it to work in my mind, it could signal a new age of real privacy for people with a mobile phone.
But in the end, it is merely a sideline towards more interesting IP. The idea hit me when I was looking at a real estate site, which one does not matter. I was merely curious. It all started with a spec pal by Piers Morgan, he made a special on Monte Carlo and I was curious, as I had never been there. So as I got curious, I took a look and I noticed that speed was an interesting flaw, even on a mobile, a place where well over 50% of all searches are done, it took nearly forever. Yet when I took the Google Tester (at https://search.google.com/test/mobile-friendly) the site passed the test, it made perfect sense, yet the delay was real. I do not think it was them, or me. But it got me thinking of a different approach.
Google has had that setting for a long time, they call it the Lightbox ad. I had another use for the ad, or as I would call it, another media container. But the media container would require a different use, it would require the user to use a different approach, not that this would be bad, but it would optionally reduce the bandwidth that they use. If the app links to the toppling on the site, yet when we look, the app gets the link to the media container on the google server, the real estate data needs are not going via the offerer, it goes via the seeker and hey are either really seeking, or merely browsing, the browsers will no longer impede on the business, the seekers will not notice and these media containers can all be used for advertising all over the place, it is up to the realtor which ones are ready for advertising all over the place, and there is the larger kicker, it is a setting that (as far as I can tell) no realtor has considered and that is where the larger stage comes, because when 5G hits, the realtor will see a much larger benefit, they would not need to update (other then optionally an app), they will be ready, and they will push towards both their needs via their site, an app and via Google Ads, three directions instead of one and it will be a larger stage when no one was thinking ahead.
There is light at the end of the tunnel, I switched on the lights, and no one cares who switched on the lights and that is OK, it is just that no one realised that the lights were not on, that should leave you with the consideration why no one realised that.