Tag Archives: Hero 10

Consuming expectations

Yes, this happens, but it is not about food, it is not about what we expect, it is where our expectations lie and here I found myself in a weird stage. Due to lockdown events I have became an international man of mystery (sorry Austin Powers) by watching city walkthroughs. Places I had visited like Rotterdam, Stockholm, Munich Chicago, London, more London and places I had never seen before Monaco, Montreal, Toronto, and many more places. As such I became more and more interested in the Hero by GoPro. I wrote about this earlier, and over the week (yesterday and today) I saw a lot more on the Hero 10. Yet in all this, I also saw a few anti Hero 10 video’s. Most of them seemed to be people lacking expectations, some were people pushing a few weird limits two stood out, one was an Italian giving us why he did not recommended the Hero 10, but the reasoning was quite interesting. He gave us that the Hero 10 was an amazing great system, but compared to his Hero 8 overpriced and particularly as his Hero 8 was doing well above what he needed. I liked that. Yes, at times it is always about getting more whilst what we have is just fine. The other one is the one I want to focus on, it was all about the system being so expensive, He was a day 1 buyer of the Hero 7, Hero 8, and now the Hero 10. This is important because we need to consider what was and what we have now. 

I am a photographer. I was never much of a film geek. My first film camera came in 1998, it was the JVC GR-DV1, it had 100 times zoom (almost ridiculous much) and together with the docking station, it added up to $1049 dollars. I used it in my first long vacation that year after 10 years of not having a real vacation. And the camera was nearly always there. I never regretted buying it even if I barely used it. The film seed was planted. For the most I moved on with photography and filming was never forgotten, but it was in the back of my mind. It roared its head in 2010 when I was offered a really nice deal in 2010 with the Sony Handicam and I went for it, for two reasons, I was interested in filming, but I wanted digital video and the Sony offered it, it costed me $1100 with all the bells whistle’s and extra’s and I could afford it. There was also the added benefit that I could export to memory and edit it. I did not have the software, but overall the Sony was a leap forward, so now 12 years later there is the GoPro Hero, version 10. I missed the previous versions but there are a few parts that people seem to overlook.

The first camera only gave me 1080, it had sound but almost no smoothing, no colour settings and no frame rates. The Sony had a lot more and more importantly was able to export to USB. A few additional options, yet the larger stage was not there and we cannot blame Sony, they gave us a lot for less than the previous versions. Now we see the Hero 10 and people (quite a few) are complaining. Some places have it for a mere $499. The delivery is stated as 11 days but that is OK for plenty of people and for a system less than half the price that I paid for a system with less options, we are given 5.3K at 60 fps, 4K at 120 fps and 2.7K at 240 fps. The bundle includes a 32GB card. I looked and found a card with the same high speed and in 256GB for $40. A system that surpasses all others, has smoothing 4.0 which does things neither camera could ever do, have all kinds of colouring. And a load of extra’s that work on all Hero’s, batteries that are the same as the previous versions and we are told that upcoming software releases will give the consumer even more. And this camera is a mere 50% of my previous one. So what are people bitching about? 

We are so obsessed with getting things for free that we forget that compared over time a lot of electronics have become to that lowly priced. PC elements are pricing annual more and more, all whilst camera’s are in some cases the same, we seemingly get more and more for less. I am not digging into the wisdom of it, but consider that a GoPro cameraman can close to equal a TV News film crew and upload almost as quickly, so how long until someone sets that stage? As we see it in many places, the news is outdating itself more and more by going for the emotional story so that they do not need to report on things that matter. So when people figure out that one GoPro person can deliver equal to 5 news teams, how long will their future remains? 

This is not about the news, it is not about people and skills. It is about people and their expectations, or perhaps it is the expectations that are fed to them. I do not know, what I do know is that there are makers that drive creativity and that is always good. Where it ends we do not know and that is good too. Because as I personally see it, the creativity we never expected is the one that makes us smile and I do believe we need to find a reason to smile, even if it comes from a piece of hardware.

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Taking and making what it gives

Yes, we seem to think that this is the stage we need to be in, and at times you are correct, that is what there is. It dawned on me that at times innovation, or innovation alike can drive creativity. In the past there was an option to get into movies required a fortune, so you either tinkered by the side of the road, or you were some rich kid, that was the reality. Now consider that this is no longer the case, the stage is set to two elements (three actually).

1. GoPro Hero 10 ($600)
2. Mac Airbook (up to $4500)
3. Software (up to $500)

So for $6000 (max) you could have all you need to become a cinematographer. The laptop idea is expensive, there are cheaper solutions, to under $6000 there is a stage where you can make all kinds of movies and there is no cost for film or development. As we were in lockdown, the mind wanted to travel, so I started to watch the walking tours, a lot of them in 4K and most of them made with older GoPro devices. You might laugh, but some of these walking tours equal decent TV and in some cases cinema trips. I saw Portofino, Cannes, Monaco, Vancouver, Montreal, Buenos Aires, London (several), Riyadh, Jeddah and a few things stood out. The movies were well above average, the streets in Canada are amazingly clean, Portofino was worth the watch for a few personal reasons and so on. I believe that we are one step away from a ‘small’ company like GoPro to put a massive dent in Hollywood and that is before you realise that we will be drowning in amazing movies, the stage is already there that amateur film makers can make ‘their’ version of the Blair Witch Project. Another version of Cloverfield and we can go on in all kinds of directions. I myself was entertaining an idea in another direction (no matter what), but I am an idea man, not a movie maker (not yet anyway). 

And even as GoPro is making headway into setting the dynamic movies to a new height. I predict that they will corner the market in several ways within the next 2-3 years. I believe that the information given here is incorrect “The number of GoPro devices shipped worldwide has been decreasing since its peak of 6.58 million units in 2015, to around 2.8 million units in 2020”, there is not a decline, mainly because some people STILL use the GoPro 4, a lot are still using the GoPro 8, so there is a market of well over 15,000,000 film makers and I believe that with the additions on the GoPro Hero 10 that group will increase (a lot). And when you consider that this can directly be spread via YouTube channels, for GoPro the sky is the limit. Whether the film maker will decide to rely on GoPro tools, on Adobe Premiere Pro, Final Cut Pro or iMovie, there are several solutions and as people tart to become more and more active there is a new market evolving. A market of services, critical evaluation and creation, all working in some form of symbiosis. And as the makers set out there options of short movies, I wonder when it will be a GoPro Hero user who in the near future will be the first to win a Academy Award for Best Short Film (Live Action) using a GoPro because the hardware is now definitely up for it, we now only need to wait for the creative soul to make that step (it will not be me), and I would not be surprised that thee will be more evolutions in this direction before the end of 2023, a stage that (as I personally see it) evolved and came to a much larger live during lockdowns and curfews. 

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