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The first changes

We have arrived at the point of the first changes; the next 12 months will give a much larger view of the consumers and the changes that they are willing to accept. The Huawei P30 Pro is the beginning of this; at $1249 this choice is a lot cheaper than its competitor Samsung $1849 (a difference of 32.5%, whilst the Apple at $1999 will set you back an additional 37.5%, this adds up to a lot! Yet the price is not the issue, the fact that the Huawei now comes without YouTube, Google Maps and Gmail among other software, it also does not feature Google’s Play Store. It is an Android game changer; Huawei has pre-loaded new alternative apps of its own. It was the step we expected, the trade wars with China and the persecution of Huawei and the discrimination against Huawei was actually THAT stupid. Now that we are confronted with the changes we will see a new optional change. When an equal mobile is well over $500 cheaper we see the changes that matter. As the people get accustomed to other apps, apps that replace social media solutions we see a shift of consumers, I personally believe it will be a lager change. I do recommend that there will be an upgraded LinkedIn and a new Facebook available, yet there is a situation where the Asian population in Australia will embrace the Chinese solutions, there is in addition a larger need for affordable phones, so there will be a larger shift. Yes, most will hate being without Facebook, yet the credibility Facebook has lost in the past, the people might just keep these solutions on their laptop/Desktop. Yet there is already word that Facebook, Instagram and WhatsApp would all be available via Huawei’s own store, called the Huawei App Gallery, so all is not lost, but the fact that Google will lose millions of people who will now go via the Huawei App Gallery is almost a given. The BBC (at https://www.bbc.com/news/technology-49754376) also gave us: “He added that the firm had set aside $1bn (£801m) to encourage developers to make their apps compatible, and said more than 45,000 apps had already integrated the firm’s technology. But he did not name any of them“, so $1,000,000,000 to corner a market and get a handle into the Chinese app user market. It will be found and it will create momentum. I changed my mobile less than a year ago, so I have no need to change for now, yet there is every indication that the upgrade to a new Android version will see me change as well and why would I not do that? Perhaps I am part of the population that thinks “Maybe they’re just trying to ride it out in the hope that they eventually get access to those Google services later“, I am most likely on that fence, however when I check the amount of options that I desperately want on my Mobile, I am limited to WordPress and LinkedIn, and they are not essential, merely a nice to have on my mobile. I can do either on a desktop. I am not alone, as thousands will shift from one side to the other month by month, Google will feel the pinch. Consider that there will be a close to immediate shift on YouTube metrics, implying that the Google Ads department will start requiring new metrics to keep their push going, we see a larger impact on Google, it will not be immediate, but it will be there and growing from the beginning, even as Google and the US will debate on how wrong the metrics are, they too realise that the American corporations will see the impact on their business, it will be visible and direct, merely because a war on greed by flaccid politicians and surpassed technologists was stated to be in denial.

The US did not to its homework, it neglected the choirs they have and are now pushing their losses on other markets. Even as we contemplate what the impact of “side-loading” Google’s apps onto the handsets and that phone store staff would advise customers how to do that. They are wondering how it would limit its impact as long as the usage impact remains close to 100%, when that falters a few times the consumers will be offered alternatives that are 100% and that is where we see the shift towards Chinese commerce.

Now that Huawei has been informed on my 5 parts of IP (hopefully bringing me decent funds too), there might be a larger shift as the issues in 5G cybersecurity and propagating 5G commerce is still lacking at least 3 elements, I feel that I will win in the long run. All the players that are behind ‘T-Mobile gets closer to launching nationwide 5G on low-band spectrum‘, I have seen that Sprint, T-Mobile, Vodafone, Telstra, as well as BT have not implemented certain parts and even what they designed lacks certain small business needs, as such I feel a lot more confident on my IP. They had 3 years to look at it and they have the same short minded and shallow approach to business ignoring the Small businesses (a little over 400 million of them) to the larger degree. All elements that were clearly visible moved from the 4G premise of ‘Wherever I am‘, to 5G ‘Whenever I want it‘, that failure alone gives Huawei an additional push. As the numbers rack up towards Huawei and Chinese innovation, we will see a larger change towards the business needs and so far none of the non-Chinese solutions have addressed these changes.

As the Chinese app user market explodes in activities between now and December 2020 we will see a larger shift. With Huawei market share at 19% and Oppo at 9.5%, we see a larger growth towards 5G, as Apple is now declining to 37%, we see that Apple in 5G will lose close to 15% all these parts matter, because it does more than increase the market share for Huawei, it actually gives China a larger option to grow in a few directions that it had no real option to grow in previously, the anti-Huawei steps were THAT stupid and now we start seeing the impact. The only way to stop this is for American brands to start offering their phones at the same price as Huawei is. And that is how we see it, Google took that step and offered the Pixel 3XL at a mere 16% extra and that might be a reason to switch to Google, but in the end the others are now pushing themselves out of the race quicker and quicker.

There is a larger need to consider, as the US is getting its thanksgiving and as we are all facing Christmas (and the Dutch will get Saint Nicholas as well) the consumers will have a limited option, yet an essential need to tickle themselves, when you consider that place, would you accept the $1249 that gives you what you need, or would you spend 37.5% for what others market you towards your needs? When you realise that the essentials can be done on the smaller budget, in a time when budgets are still tight and the dangers of recession remains, can you really afford to spend those hundreds of dollars more?

The bulk of the people I know cannot afford them, they often will accept a more expensive contract, yet in the stage when 5G is about to come, would you really want to tie yourself down? And when all the small business owners realise that the current stage will hurt their business for 2-3 years, would they really want to take that chance when the commerce slice is the one everyone wants, at that point can they tie themselves down?

The first changes are here, but they also signal larger changes towards a stage where commerce will be the deciding factor and the bulk of them merely looked at their needs to sell, they to a much larger degree forget to consider what their consumers needed in the 5G environment, that failure will rear its ugly head soon enough, as I see it, Huawei is finding themselves ready for that shift. In the end that is the third stage of innovation that lazy Americans ignored, I wonder how much that will cost them this time around. As I personally see it, 400 million small business owners was too large a group to leave in the cauldron of non-decisions, yet that is exactly what they did in Europe and the US.

Forbes

So as Forbes gives us ‘Shock New Google Warning For Anyone Buying Huawei Mate 30‘, we see how the writer Zak Doffman gives us (at https://www.forbes.com/sites/zakdoffman/2019/09/20/shock-new-google-warning-for-anyone-buying-huawei-mate-30) “Despite impressive hardware innovation, the media write-ups went straight to the lack of full-fat Android, the lack of YouTube and Gmail and Google Maps, the lack of the Play Store” which opposes the BBC, who did give clear mention and as implied so did Huawei. So there we are, already we see issues with the media bringers. After that we see the barricade “24-hours post launch, the reality of the Mate 30 is firming up. It seems highly unlikely there is any Google workaround” yet the reality is that these users get a first glimpse that it is possible to be without Google on their mobile, we do not have to get bothered every minute on news we did not need. In addition with a functional browser we still get what we need, we just will not get it via an app (for now), and believe me when the numbers start slashing into the Google needs, they will want a workaround as desperately as possible. The writer even ends with: “And so for any of you enamoured with the Mate 30 hardware who can live without Google for an unknown amount of time, maybe this is a risk worth taking” which is at the heart of the matter, not the heart we choose and not the one Google choice, because when the numbers start proving that there is real life after google, those numbers will give growth to an exponential growth of people accepting Chinese apps and accepting non-Google solutions. I feel certain that it will happen, merely because the browser is still going to be there and it will show that there is a larger need in people, even if it is to show that the want to prove that dependency on Facebook and Google is a solution, even if it is a mere point of ego, they want to prove that they are not the slave of their mobile. That alone will be a driving factor as well.

No matter how we slice it, within the next 12 months we will see an almost polarised population, those who want the best and fastest and those who need some Google solution, both will have their own validity and merits, yet in the end as small business owners see that Huawei 5G solutions can cater to both, they get to win and that is the real victory, soon thereafter the US will change the blacklist, the moment that there is a clear invoice to the losses and Google will hold the US government accountable to these tax deductible losses, at that point will we see a strong push to find some middle ground, the US will have to give is with every additional billion dollar loss and market shift towards China. They basically have no options left, their inability to deal with Iran is one view, their inability to deal with Syria is a second stage of evidence, and within the next 12 months we will get several other pieces of evidence get released to the larger audience. And that is not the end of it, as the cases regarding Pacific Gas and Electric Company, Purdue Pharma, OrbCare, Insys Therapeutics Inc and their bankruptcy issues are rising, they matter to the regard that the US government is seeing the pinch from 3 directions at present, and that is only whilst California is able to keep its head above the waterline. All these impact are also the impact on 5G propagation, installation and implementation. When you doubt that, consider the Government tech source hat gave us “5G won’t roll out to much of Southern California for a few more years, but companies such as Verizon and AT&T are beginning to install the necessary infrastructure, including those small cells pole by pole, across the region” last April, the fires and other calamities only made things harder, so whilst we see the FCC stepping in, we only see more hindrance for these people, not less and that is the impacting issue from Pasadena to Huntington Beach, and that is only the most visible one. The infrastructure is getting a second hit as we are shown that “the Federal Communications Commission is now restricting how much cities can charge the companies to install equipment: $500 for up to five cells, $100 a cell after that and a $270 annual access fee for each cell“, it is a loaded issue no matter how you slice it and whilst they are trying to figure out how to resolve it, the truth of the matter is that Huawei had this issue solved already and that is how California (and other states) end up getting limited 5G for 2-3 years, all whilst the Huawei case is growing more and more outside of the USA. It is a situation where the technology is not up to scrap and the diminished amount of funds available allows for no alternatives either; now add to this the consumers shifting to some degree away from Google who relies on Google Ads more and more and a near perfect storm is created, a storm that slams the US and gives growth upon growth to China and Chinese interests.

As the EU is accepting Huawei and as Huawei is now embracing a shift towards cloud systems, and as it grows the needs, and sets the growing stage towards 21Vianet, we see a much larger shift and in all this, the first changes brought a push in directions we never considered before. It was only a day ago when Microsoft President Brad Smith requested that the United States should end its blacklisting of Chinese giant Huawei Technologies, we might not realise it, yet the changes allowed for Huawei to look into a partnership with 21Vianet, which will directly impede Microsoft Azure business that is not in Chinese hands (outside of China), in this stage 21Vianet will have a direct option to offer services to European players, as it will not be their solution, but a Huawei solutions and the group of small businesses that are in Europe (a nice slice of 400 million companies) they too will select ‘the other’ Chinese solution. All instigated by a Huawei war that was not based on facts or on reality, it was to address the need of greed and now that it bites back, the US will find itself at the dinner table where only humble pie is to be served. When they buckle (and they will) the shift becomes larger and faster, because at that point the consumers will have the additional questions that will be met with denial on every level conceivable.

Huawei would need to do one additional thing to make that wave a lot larger, I wonder if they will do just that before the end of this year.

 

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Brotherhood of Heineken

As we stepwise push forward towards 5G, we think that it all stays the same, it will not. A few parts will change forever. Google has an enormous advantage, yet they too are now pushing for different changes, changes that they had not seen coming a mere year ago. In this case there is no direct link to my IP, so I am happy to give you all the inns and outs of that part (pun intended).

To start this we need to consider a few sides, all with their own premise. The first is the focal point:

4G: Wherever I am
5G: Whenever I want it

That first premise is a large one, it is not a simple localisation part, it is all about getting access at a moment’s notice, yet what we need access to changes with the push we face. The initial part is the creation and the impact of awareness. As we re-distinguish ‘awareness’ the metrics on awareness will also change and for the first year (at the very least) market research companies on a global stage will be chasing the facts. They have become so reliant on dash boarding, Tableau, Q-view and Q Research Software will all have to re-engineer aspects of their software as they fall short. Even the larger players like SAS and IBM Statistics will require an overhaul in this market space. They have been ‘hiding’ behind the respondent, responses and their metrics for too long, the entire matter when the respondent becomes the passive part in awareness is new to them, and that is all it is, it will be new to them and the constructs that are behind the active and passive interactions will change the metrics, the view and the way we register things.

Google has the advantage, yet the stage for them will take a few turns too. Their initial revenue stream will change. Consider the amount of data we are passing now, that amount also links to the amount of ads we see. Now consider that everything in 5G is 10 times faster, yet 10 times more ads is not an option, so they now face revenue from 10% of the ads compared to what we see now. In addition to that, as we adjust our focus on the amounts we face implies that more advertisement space is optionally lost to the larger players like Google and this too impacts the stats for all involved. Google will adjust and change, in what way, I cannot tell yet, but the opposition is starting to become clear a in this example we see Heineken, a global established brand who now has the option to take the lead in 5G awareness.

Introducing

Ladies and gentleman, I am hereby introducing to you the Brotherhood of Heineken, in this fraternity / maternity, we invite all the lords and ladies of their household to become awareness creators towards their brand. In the Netherlands thousands are linked through a company like Havenstad and similar operations, this stretches through Europe and all over the place going global. These lords and ladies can earn points in the simplest thing, by setting a stage for Heineken to spread the message, we see that the initial power is with the consumer to support their brand. Awareness and clicks are converted to points and that leads to exclusive offers and rewards. Consider the unique stuff that Heineken has given to its professional public now for all to get, to buy and to earn. Bags, coolers, clothing, accessories. For decades we saw the materials created and most of us were envious of anyone who had that part others did not, now we could all earn it and because Heineken (Coca Cola too) have created such an arsenal, these players could take the lead in pushing their own awareness to new levels.

Now it is easy to say that Google is already doing this and that is partially true, but that equation will change under 5G and these really large brands could pay a fortune to Google or take the lead and create their own powerhouse and in this day and age that powerhouse will become more and more an essential need. Anyone not looking and preparing to this will hand over opinion and choice to Google and watch how that goes, yet consider that some sources gave us a quarter ago: “Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion“, now consider that they need to grow 20% quarter on quarter and that in two years that metric has changed and as such the ads could cost up to 30% more, now do the math on how YOU will survive in that environment.

Samsung, Proctor & Gamble, Coca Cola, Nike, Heineken, Sony, Microsoft will all face that premise and that is how it all changes. As we see that the metrics will have reduced reliability, the market research players will need time to adjust and in that lull a player like Heineken can create its own future and set its digital future in another direction to exceed their required expectations. This step seems short now, but as the stage alters it becomes an essential stage. Google may remain in denial and oppose that this will never happen, but the data and metrics are already suggesting this path and that is where we are now; the option to be first or pay the invoice, what would you do?

I believe that the visibility starts to get a little focal just before 2020 games, and it is in full view before the 2022 Beijing Winter Olympics, and in full swing by the time the 2022 FIFA World Cup in Qatar starts. These two are close together and the people will pay through the nose for that visibility, especially the European parties in all this. I expect a more evolved 5G advertising stage via apps as well, seeing ads to unlock premium view and data is likely to happen, all this is coming to us and our view of advertisement will alter to a larger extent. We will be told that this will never happen, it is not how they work, yet they are deceiving and lying to us. Consider that change in the last 25 years alone, in 1994 advertisement through printed medium and TV was at an all-time high, they all claimed it remained this way, within 5 years that stage was already changing with online ads to some extent and the slowing of printed medium, in addition the international channels would push into national advertisement. A mere 5 years after that (in 2004) it started to take off in earnest and would increase revenue to over 100% in the 4 years that followed. Between 2005 and 2017 that would push from $6 billion to 26 billion, do you really think that their words holds true? To keep that growth and their need for greed the metrics and approach has to change, there is 0% chance that these players will accept a growth of data based impact of a mere 10% of what is was in 4G, there is too much riding on this.

For the largest players there is an alternative and it will not take long for them to set the stage to this and start finding their own solution to keep awareness as high as possible. If you have to pay through the nose to keep awareness or create the environment to reward achieved awareness, what path would you choose?

Let’s not forget players like Heineken did not get to the top by merely offering a really good product, they offered a lot more, a view, an awareness that all embraced; Sony learned that lesson the hard way by losing with a superior product against the inferior competition (Betamax versus VHS). 5G will set a similar yet new battle ground and for the most the media is seemingly steering clear for now.

That is with the nice exception of Marketing Interactive, who gives us (at https://www.marketing-interactive.com/going-beyond-the-big-idea-creative-leads-on-5gs-impact-on-advertising/) “There is no denying that the rollout of 5G will change storytelling and the consumer journey“, it is a true and utterly correct view. They also give us: “creatives need to evolve from old habits and stop hiding behind “the big idea”. “We, as creatives, need to evolve from old habits, stop hiding behind “The Big Idea” and evolve our creative process and creative structures to be based on this new digital reality, to create content based on this new innovative context“, this is the view from Joao Flores, head of creative, dentsu X Singapore and he is right. We also get “For agencies, the opportunity calls for unorthodox alliances to make sure our creativity is the beating heart of this quiet revolution“, which is true, but it ignores the alternative path where the largest players start getting this path in house and in light of the two revelations, we see that during the last decades players like Heineken had been doing just that and that makes them ready to take on the 5G behemoth and push the others into second place or worse. There is a need to have expertise and many do not have it, but in that Heineken has been different for the longest times. It is most likely due to the unique view that people like Freddie Heineken had on their market and consumers. You merely have to realise that they were the first to embrace ‘Geniet, maar drink met mate‘ (enjoy, temper your drinking) it was a slogan that came into play around 1990, as well as ‘Drink verantwoord. Geniet meer‘ (drink responsibly, enjoy it more). All pushes to set a better stage, it is there that we see that a new push could be produced by players like Heineken.

We see so many more paths opening, but in all this the one overwhelming side is not what paths there are, but the stage of metrics that they all rely on, as such having control on the expenses as well as the foundation to create a reliable stage for their metrics will be a first soon enough. Not merely: ‘Who is your population?‘, it is the stage where the passive and active awareness can be differentiated on, that too will push advertisements and the applied visibility through 5G apps and 5G advertising and how the funds are spent, that will be the question that impacts player like Google Ads on the next 24 months, because if they do not do that, their quarter on quarter growth will suddenly take a very different spin, and they are not the only ones affected.

 

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Ding ding goes the alarm clock

The Guardian is waking us up. I was already awake as I have mentioned this danger close to two years ago; actually I gave rise to the risk even before anyone had heard of Cambridge Analytica. As we see the quote: “The government is launching an inquiry into the use of personal data to set individual prices for holidays, cars and household goods, amid rising fears of a consumer rip-off” from the article (at https://www.theguardian.com/money/2018/nov/04/inquiry-personal-data-dynamic-pricing-consumer-fairness). You see, the issue is a lot larger and people are just not waking up to this danger. They all think that it isn’t really an issue, or that it will not hit them. Well, think again, it is already hitting you and the field of impact is growing on a nearly daily basis.

Setting the stage

The quote goes way beyond “Philip Hammond, has asked a panel of experts led by Jason Furman, a former adviser to Barack Obama, to examine competition in the digital economy, including how machine learning and algorithms are used to set prices and whether firms could gang up to disadvantage consumers“. You see, the large issues are actually the ones that are known in advance. World Business Forum, Forbes Women’s Summit, B2B Marketing Forum, E3, ComiCon, Call Center Week and so on. Some of these places are not merely known in advance, some will go to known places like Viva Las Vegas, so the impact is not as large as one would think, although an additional 2500 hotel rooms is still an impact. No, it is the other stuff, the IP World Summit – Amsterdam, the London Law Expo 2018. Niche markets where we think that it is merely a business venture and the expenses will not be noticed, that is where the coin is found and the impact and influence is felt over a larger group.

Even as it is currently states as ‘could’, the quote “when you think about posting to Facebook, Twitter, or Instagram, you probably don’t consider how it could affect your insurance. The truth is, social media could very well become a standard part of the insurance underwriting process in the not too distant future“, I personally believe that it is already impacting people. The example in the US Insurance agent is: ‘Taking pictures while driving and uploading them to social media could result in having your policy non-renewed based on the implication that you are a distracted driver‘, Yet in Ireland alone we see ‘14,000 drivers caught on their phones in 2017 – and some were posing for selfies‘. Now consider that you must comply with: “If you received a fixed penalty notice for a road traffic offence, you will need to disclose this to motor insurance providers for five years if you were 18 or over at the time“, at this point your premium goes up by a fair bit, it is something that can often be checked and even those not convicted can be hit with an increase, you have become a risk. In addition, tat lovely new phone you have is also the issue as ‘Why social media posts could invalidate your home insurance‘. Here it is not merely what you do, but where you were. So as we see: “Insurers are increasingly rejecting claims made by customers whose houses have been burgled while on holiday if they have shared the fact that they are away from home on Facebook, Twitter or Instagram“. Yet, this is the small stuff. Life insurances are seen harsher. Insurance companies are getting more and more savvy in analysing photos online. You see, that one cigarette, or even a cigar to celebrate a birth has impact. The policy is: ‘if you smoke at all, you are considered a smoker and your rates will be higher‘, it gets to be worse. If you claimed that you were a non-smoker and the insurance company can find two pics of you smoking, you could be regarded as fraudulent and it nullifies your life insurance, so as you get planted six foot deep at some grassy field, whomever you left behind ends up not getting a penny. Decades of premiums paid down the drain. This is the direct and clear stuff, yet in that stage, we see the impact of fees, premiums and algorithms. The story takes a deep turn for the worse there.

The real and the not so real stage

Consider that every convention is online, every events is documented. Instead of the airlines setting the stage of the need for an additional plane in advance, they do that and increase the price of the fee. We might think that it is normal when we see: “The average cost of a flight out of the UK to all destinations between the 16th and 31st of December is 12 per cent higher on the big day itself“, yet if you knew this a year in advance, the increase is a little less normal, even as we understand that the bulk wants to get there on that day, now consider that this is applied to a stage where it is not thousands, but hundreds more and the issue is not Christmas, but an event in New Jersey, or a convention in Budapest. Yet, this is still merely the top of the iceberg. What if it is not a flight, but an item you desperately need to buy online? Not some Ubermeal, but the version of ‘John Lewis to launch £10,000 ‘private shopping’ service‘, a service where you always pay premium. Now, we might not care as these people are wealthy and they will not mind paying a few extra £’s on the dollar. Yet, that model will also impact the general population, it’s merely the stage as something becomes a ‘phase’ we all want it, most people tend to be sheep, and there is a loaded part here. Is it wrong for a place like John Lewis to maximise on their stock? It is merely ‘whether firms could gang up to disadvantage consumers‘, is that still the case? The point is that this is becoming a grey area. Even as we see the customer care part of: ‘another new service is called the Shopping List, under which a member of John Lewis’s team can be booked free of charge to gather either a specific basket of items or to help pick out gifts for specific people‘. The data behind it can become much more lucrative. Even as we see the battering that many of these stores have taken, and we are notified (again) of ‘It has also spent millions of pounds on improving its home delivery infrastructure and IT systems to cater to demand for online shopping‘. That data can prove to be invaluable setting the next stage in all this and the question is not merely what the watchdog is saying it is, but the underlying part becomes, if this is about staying afloat, about maximising the revenue, is there a case of ‘disadvantage consumers‘, or are we seeing the data impact of optional fraudulent claims of healthcare benefits whilst the subscriber was not completely honest on the application form. Even as I agree that the people need to wake up, even as I have stated that the people are in a vice, part of it is done to themselves. Now, I am less inclined to stand on the side of the insurance on the burgled house whilst doing the dance party 24:7 on Ibiza. It was not the person; it was the burglar in all this that is at fault. Yet the opposite that ‘telling’ a person that a house is safe and unguarded is still a dangerous step and even as we are so shareable in some ways, we need to see that this data is now a hazard to the quality of our lives. The question is more ‘what should you never do‘ and not ‘did you set yourself up to be the disadvantaged consumer?‘ We all know that Christmas presents are the best bought two days after Christmas, so even as we know that the price is higher on December 24th; can we blame the seller for charging 110% 21-24 December, knowing he will try to sell it as 65% on December 27-30? We forget on the stage that we set ourselves. On a rainy day an umbrella might optionally be £1 more expensive, yet is this data we are looking at, or can we claim that we know that we are knowingly selling to aquaphobes that day? The second is a clear stage of ‘disadvantage consumers‘. This stage is moving as dashboards can be changed in every way. You see if the answer does not match, you merely change the question which is politics 101. Data is actually almost the same, it is not on the results; it is now the population that makes the result. It is the grasp of an Old Dutch joke: “We see the impact where mothers are no longer working in families with 2.4 children“, so basically a pregnant woman with 2 children is unlikely seek employment, or to be employed; it is the same yet presented completely different. And when you consider the stage (the 70’s) is behind that, we see that this stage has merely matured in both the application of the spoken word, as well as the stage of presented facts. If we see that a number is, or that a factor applies, we automatically assume certain stages. As it is about a gender, or a location, yet it is still a weighted part, a presented population (the people that were part of the equation) and this field is growing exponentially. Consider that Google is adding close to a million facts every hour (highly speculative), this ensures not merely what is known about a person; it also makes its advertisement drive more efficient. Google’s non advertisement share grew by 14% in the last year. The other side, its advertising accounted for a total of 111 billion U.S. dollars. To make this grow, data granularity becomes increasingly important and even as Google does not allow individual access to data, the fact that some facts can be found, means that more and more will be known about everyone and a lot of it through our own actions. Selfies, Geo-tagging, and other parts are making identification and classification happen in all this. Even as we push forward in one direction, we give it away in another. It does not matter whether we move in Google Ads, or push towards Amazon Ads. We give away our details and we think that what one sees, none of the others see it, it is that part that is the folly, whatever we share online is almost instantly known to everyone and machine learning is merely making the exchange (read: collecting) of our details more efficient.

How we get charged

Yes the alarm clock needs to go ding dong, preferably at 100db so that you actually wake up. Even as it was a little over 6 months ago, Miles Brignall gave us: “Next time your car insurance renewal comes through, don’t fall into the trap of describing yourself as unemployed if, for example, you are retired, a student or a housewife/house husband. If you do, you could end up paying 50% more“, a comparison where they merely changed recorded occupation, now consider how up to date your LinkedIn account is. Do you still think that it will not matter your case? When you are confronted with: “MoneySuperMarket says students and retired people who mistakenly describe themselves as “unemployed” have the most to lose – potentially up to £700 a year in the worst cases. Retirees who do the same may have to cough up an additional 37%, it found.” Now we see the danger, this is not maximised ‘retail effort’ this is clearly a stage of ‘disadvantage consumers‘ and it came from an optional direction we never considered, because if LinkedIn is the one place where we can get a new job, how dangerous should their system be regarded when our cost of living could be hit by an additional 50%? And this is not via Hacked Data, this is you the optional consumer and in need of services being as visible as possible, a part you never expected is now affecting you in other ways too.

I have always believed that LinkedIn is a massive force for good, yet others have found an alternative use of that and with hundreds of thousands facing an optional £250 a year extra; we now have merely one side that starts amounting to some serious cash. So when you tell me who ignores such serious levels of cash, I will at that point introduce you to a liar. It is that simple in this day and age, machine learning is merely changing the threshold of you paying extra. It is a great benefit, but in some hands it will be their revenue benefit, and takes your cost of living through the roof.

Yet the question for me remains that even as I believe such a watchdog to be essential, there is a question on how effective they will be at the end of the day, because when the conversation degrades to a ‘he claimed‘, whilst ‘he gave in writing‘ against ‘he posted freely online‘, to the opposition trying to make a ‘disadvantage consumers‘ case, we will end up seeing a case that is unlikely to ever be won.

 

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MI5 to the rescue?

That is what one might think when we read the Guardian. The article: ‘MI5 to take over in fight against rise of UK rightwing extremism‘. The article (at https://www.theguardian.com/uk-news/2018/oct/28/mi5-lead-battle-against-uk-rightwing-extremists-police-action) gives us: “It comes amid growing global fears of the threat posed by far-right terrorists. In the US in recent days a man was charged with sending 13 pipe bombs to opponents of Donald Trump, including Barack Obama and Hillary Clinton“. It all makes sense, let’s be clear about this. When we look at the MI5 site we get: “The role of MI5, as defined in the Security Service Act 1989, is “the protection of national security and in particular its protection against threats such as terrorism, espionage and sabotage, the activities of agents of foreign powers, and from actions intended to overthrow or undermine parliamentary democracy by political, industrial or violent means”“. This all makes sense, and their mission statement is at (https://www.mi5.gov.uk/what-we-do). The Guardian also gives us: “Four extreme rightwing alleged plots have been thwarted in the UK since March 2017, compared to 13 Islamist plots. But with around 100 investigations into the extreme rightwing currently live, the threat is assessed as growing“, so one would think that a big shout out is due to all the boys and girls at MI5. Yet, it is not that simple. You see when we see the Concise Oxford Dictionary of Politics giving us: ‘the political right opposes socialism and social democracy. Right-wing parties include conservatives, Christian democrats, classical liberals, nationalists and on the far-right; racists and fascists‘. My issue is not with MI5 or with their mission statement. My issue is with the setting that there is a grey area that lies between ‘Right-wing parties include conservatives, Christian democrats, classical liberals, nationalists‘ and ‘racists and fascists‘. You see, that borderline is getting more and more blurry. It is perhaps a lot more visible in the US where the Washington Post gave us earlier this month: ‘States can’t punish businesses for boycotting Israel, federal judge in Arizona says‘, when corporations will be allowed racism through ‘freedom of speech‘. So when we see: “In his personal life, he avoids companies he considers complicit in Israel’s occupation of the Palestinian territories. His aim had been to extend his boycott to his one-person law office — for instance, refusing to purchase from Hewlett-Packard because its information technology services are used at Israeli checkpoints in the West Bank“, now we get the setting that companies are getting punished for selling to the Israeli government. When we see this change, we see the opening of a lot more options for both bias and optionally racism, merely as it undermines his First Amendment rights. I understand that there is a touchy legal setting here, yet when we transfer this to the European side of things, it changes the game by a lot. Even when we consider “The ACLU challenged the legislation in both cases. Its success in protecting boycott activity in the courts is notable, as a bipartisan group of lawmakers pushes for federal legislation penalizing cooperation with boycotts sponsored by international governmental organizations. Even after modifications made by the bill’s Senate sponsors — Benjamin L. Cardin (D-Md.) and Rob Portman (R-Ohio) — the civil-liberties group argues that the measure would be unconstitutional“, we see a setting where MI5 has a much larger issue to deal with.

Part of that is seen in a paper by the Anti-Defamation League. They give us a top 10 of anti-Israel groups. Here we need to notice Al-Awda, perhaps the largest Palestinian-American grassroots organization. We are informed on: “While Al-Awda champions itself as a Palestinian rights group that advocates for “right of return,” its core ideology is predicated on the notion that Israel’s existence is illegitimate, Zionism is racism and resistance against Israel is justified. Many of Al-Awda’s supporters readily express support for terrorist groups, including waving Hamas and Hezbollah flags at anti-Israel rallies and posting messages to Al-Awda’s listserves demanding violent resistance against Israel” and they seem to be growing. Their Yahoo groups in Sweden and London are implied to be on the rise, they are gaining steam in the US (to what degree is unknown and I was not able to find more data), yet in all settings Universities seem to be the growth foundation going all the way to Sydney Australia; so there is momentum and all this is not merely done through individuals. It is my personal belief that this wave is gaining momentum, partially due to focussed ideology, which is not a crime mind you, but those people become facilitators to a lot more and there is our number two issue. MI5 is now confronted with a lot more work, merely because they have to look into these people and first ascertain whether they are merely ideologists who seek ‘a fair playing ground‘ for those who do not have it, whilst enabling extremism to a degree that they did not intend to give. The entire anti-Israel is perhaps the strongest visible example, yet when we recollect the entire ‘Hezbollah flags fly once again at London’s Quds Day march‘, we see clear evidence that I am right. So when we got treated 5 months ago to: ‘Police: We can’t stop people flying Hezbollah flags on London march‘, we accept that it is a legal part, yet the facilitation in all this is clear, it is given and it is continuing and there lies the issue for MI5. How can they act against the extreme right, whilst the buffer zone between the right and extreme right is large enough to give a protective shield to Hezbollah recruitment drives? So when we recollect the words of Metropolitan Police Commander Jane Conners where she stated: “Purely holding a flag does not necessarily incite religious or racial hatred. It is the words or actions of the person holding the flag that can cause incitement“, I personally respectfully decline to agree with that part, even as she academically is not wrong, she is absolutely incorrect with the given statement.

And it does not stop there, the entire Anti Saudi Arabia setting is evolving as well, it is not merely evolving as an Anti-Saudi-Arabia, it is in part driven as Pro-Iranian, you know the people funding terrorist organisations like Hezbollah (firing missiles from Yemen into Saudi Arabia), a part the media is steering clear from for a few reasons. That too counts as a problem, as it intensifies the complications for the security services. Technically a person is allowed to be as pro-Iranian as they feel like, especially former Iranians building a new life. Yet in all this the plot does not thicken, it merely gets larger. It is seen a few hours ago when Ahmad Dastmalchian, the former Iranian ambassador to Lebanon states: “Hezbollah is an “effective actor” in the Middle East region“, the statement is more intelligent than you might think, as it is actually giving Hezbollah the cloak of facilitation, the mantle of enabling and the shroud of enacting, all settings that Hezbollah is staged in, via and through the acts of Iran and their activities in the UK are growing.

The next part is speculative (some might say highly speculative), yet I believe that CNN when they gave us (at https://edition.cnn.com/2018/08/17/uk/uk-anti-semitism-intl/index.html) 10 weeks ago the setting of: ‘Anti-Semitism is so bad in Britain that some Jews are planning to leave‘, I absolutely (as a conservative) disagree with the accusations that Jeremy Corbyn is anti-Semitic. He is also not anti-Semantic and that is where the issue lies. As he is trying to be more pro-Palestinian (or perhaps refuses to be anti-Palestinian, which is not the same) he actually enables anti-Semitic activities (not intentionally) and that is where the shoe becomes too tight for MI5. As we have a field so polarised, finding where the danger lies becomes a much harder mission and as such finding out the truth without revealing your hand is close to impossible. So when CNN gives us “Two people have previously been imprisoned for threatening to murder him for being Jewish, Lewis said. Now, he said, he’s reached the stage where he’s “almost being desensitized to the threats” — from both right and left — such is their regularity“, I am personally left in the understanding that many actions have been enabled by other actions, which is part of the nightmare setting for MI5. The second one is not merely a stage of miscommunications, it is almost hilarious when (using an example) hear that the market researcher who hated polls was offered membership in UKIP, which by the way is, merely my sense of humour acting up. It is a much larger problem. You see, the Independent gives us (at https://www.independent.co.uk/news/uk/crime/tommy-robinson-court-case-live-updates-trial-latest-edl-jail-sentence-old-bailey-contempt-free-a8596981.html) the stage where: “Tommy Robinson has walked free from court again after his contempt case was referred to the Attorney General“. If we see this in its execution, we might see the stage of ‘the Court of Appeal ruled that procedural failings had “given rise to unfairness”‘, yet is that the true setting, or is there support in the legal weeds for right winged groups? That question comes to mind when we see the Guardian revelation ‘Tommy Robinson could make more than £1m from a potential trip to the US next month, making him one of the best funded far-right figures‘ a mere 2 days ago. To see this much support and funding, places clearly places corporations in the line of shielding against acts against some of the far right players and that is where MI5 is about to fall short. If corporations are part of this, there is absolutely no doubt in my mind that some MP’s will make demands and ask open questions in the House of Commons that should not be asked. Not because they are wrong to ask, but because they hinder and optionally invalidate the MI5 process of investigation. You merely have to ask how often such questions of hindrance was given in support of the IRA in the last three decades to give consideration that there is polarisation in the UK, giving a larger question mark whether the rise of rightwing extremism can we stopped, or merely slowed down a little.

You merely have to consider the ‘wisdom’ given in Operation Petticoat, a movie (and absolute classic) from 1959. The quote “In confusion there is profit” is very apt to this situation. Nothing entices miscommunication like a polarised political field. The UK with their pro-Iranian and Pro-Saudi think tanks are partial proof of that and there is nothing that loads a field like enticing politicians to seek the limelight with a cause that can be twisted six ways form Sunday, even as the politicians are not doing anything wrong or shady, that part was clearly seen with the entire Jeremy Corbyn thing and it is not close from over, because that part can be seen when we dig into the EDL and their ant-Islam agenda’s. The Guardian gives part of that (at https://www.theguardian.com/world/2018/oct/25/tommy-robinson-and-the-far-rights-new-playbook), yet I believe that it goes beyond what the Guardian has (and I have absolutely no evidence either). It is my personal belief that their quote: “The Fox News presenter Tucker Carlson covered Yaxley-Lennon’s story extensively on his show; Donald Trump Jr, the president’s son, tweeted his support, while the US ambassador for international religious freedom reportedly lobbied the UK on Yaxley-Lennon’s behalf. The UK Independence party is debating offering Yaxley-Lennon membership, while Stephen Bannon, the former Trump adviser and co-founder of Breitbart, has described him as “the fucking backbone” of his country and proposed including him in a new far-right venture, a pan-European network called The Movement“. I think that those people (like Tucker Carlson, Donald Trump Jr and Stephen Bannon) come with corporate cloud. The ‘£1m from a potential trip to the US next month’ is merely the frothing on the icing of the cake. the actual financial support could go a hell of a lot faster, even as Stephen Yaxley-Lennon might not get a penny, $2 to $3 million in Google Ads funding (which is 100% tax deductible) goes a long way covering the UK in text and display ads for a year on keywords from ‘immigration‘ to ‘financial support‘, whilst blanketing a whole range of websites with some ‘the EDL is there for you‘ slogans. That is the stage and that is what MI5 faces on the short term. By the time MI5 has a handle on things, we see that the message is already getting spread by parties where they have no influence and the MP’s will not be willing to hand them any favours. That is the reality of the show we are about to see.

It is not the ‘contempt of court‘ failure we need to fear it is the optional ‘contempt of others through advertisements’ that becomes the worry and these people are clever enough to phrase it as to not upset any filters, they will have the know-how and experience at their back and call for that.

We can in the near future consider that it sucked to be Andrew Parker in 2018-2019, oh K?

 

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