Tag Archives: the Line

Lining

That is the setting. You see, you might not be aware. You might merely see one negative article and dismiss it. That is fair enough, for the most I would have dismissed it too. Yet when you start using Google Search on topics like (for example) “Neom” the negativity list starts adding up and they all have something negative to say. 

A long time ago
So lets take a small sidestep towards the young days of your grandfather. It’s 1886 and plans are made for the world fair 1889. An architect named Gustave Eiffel ends up constructing the Eiffel Tower. It was met with ridicule, criticism and a fair amount of hatred. It is now the most recognised building in the world drawing almost 6 million visitors last year, and they all have to pay. The prices vary, but it amounts to about $75 per person. Do that 6 million times over. I reckon that that so called ugly building has earned its investment back a few dozen times over. 

So back to today and this time I am not using the media. This time I am relying on Popular Mechanics (at https://www.popularmechanics.com/science/green-tech/a44966174/saudi-arabia-line-city/) where we are given ‘Saudi Arabia Is Building an Entire City in a Straight Line. It Makes Zero Sense.’ I wonder why it makes zero sense. You see the start gives us “mathematicians broke down the numbers and calculated what the typical commutes in such a city would look like, discovering that it’d be better the built the city in a circle rather than a straight line” and there I am wonder for whom it would make sense to have a circle?

For the inhabitants of the Apple frisbee? For the Pentagon? Consider the life of most of us. We start at home (point A) and we go to work (point B) we travel from A to B to A and in between on that route we get our shopping done. A straight line makes perfect sense to some, not to all, but to some and the most important part in all of this. This has never been done before, just like the Eiffel Tower. I reckon that by 2050 any web satellite camera will have zoomed in on the line a thousand times a day, because as webcams and YouTube satisfies our needs now, a camera version of Starlink will most likely satisfy the curiosity of our grandchildren. 

The question
What I do not get is the massive amount of negativity around this. Neom and the line are two places that have never been done before and has never been contemplated in history. Neom might become the first megacity that writer John Wagner and artist Carlos Ezquerra erected in the comic book Dredd in 1977. A city 22 times the size of New York and Saudi Arabia (not America) is making it a reality. And they are doing it all whilst they have the fastest and most complete 5G network on the planet. As such I am giving them the benefit of the doubt. I have to because in my young days I studied ships engineering, not civil engineering (long before my IT and law degrees). In California a circle makes sense, a circle surrounding a park, but Saudi Arabia has a very different eco system and it is a fir bit longer too. 

Then we are given “The city—stretching from the Red City to the city of Tabuk 110 miles away—along with its estimated 9 million inhabitants would be entirely car-less, and instead be tied together by a high-speed rail system that could travel from one end of The Line to the other in just 20 minutes.” Another thing pops up. America and Europe have entire micro economies based on cars and transportation, they would not exist in the Line. Then the train system. A 20 minute ride from end to end. Consider that this line is 170Km long. In the Netherlands that covers Groningen to Utrecht and it takes that train 2 hours to get there. 600% longer and OK, they stop a few times, and it isn’t high speed, but that is what there is and you cannot make high speed trains work there under those conditions. 

The one part we are missing is that the line is 500 metres high. As such the building is significantly higher than Central Park Tower (longer and wider too). It raises even more questions, questions I can merely grasp at, but the others are merely coming with negativity. I wonder why. What I like about it is that no one has ever done this before and here Saudi Arabia is leading the way. If they pull this off (and I hope they do), the west needs to take a long hard look at itself. We might see all the experts talking the BS they do, but when this is done we get to see the excuses, the blame game, the lack of insight and the media would be regarded as culprit number one. 

Popular mechanics also had a few good idea’s as they tend to do. They give us “Although the paper mostly focuses on the mathematical shortcomings of The Line’s design, it also brings up some good practical problems. If the city’s main train line malfunctions for any reason, for example, it could effectively cut off residents from millions of people—an idea that’s unthinkable in today’s modern metropolises.” And that matters how? I have two best friends. I haven’t seen them in decades as they live on another continent. I have video chat, phone and email to keep in touch. Beyond that my connections over the last two decades have been work and social events around me. I never had the need to meet up with millions and the train is a realistic idea, but things break and things get fixed. Perhaps the train line will have a spare line? Just a thought. In todays world people have become self isolating, it is a result of all kinds of reasons, perhaps the line will offer an alternative?

If there is my need for realism, it becomes the setting of the 500 metres height. There might be all kinds of reasons why it is that high, but on what levels will people be? And then the idea that this one line will house 9,000,000 people. The largest three cities are Tokyo, Delhi an Shanghai, still a fair bit larger than this line, but what area do they cover, what pollution do they create and how much of the ecological side are getting destroyed in the process? This is the consequence of old day thinking. As such the line is starting to make more sense, but it is also a place with more questions. I reckon time will take care of most of them, just like in the days of Gustave Eiffel. Evolution will take care of itself and when one is done the next will come and then one more and for now Neom, the line and Mukaab (which will be 400 by 400 by 400 metres). All in Saudi Arabia and all dwarfing most other architectural achievements. Three places clearly visible from space. So why the negativity? Perhaps the EU and US are realising that they are done for, but who instigated that part? Was it their lack of evidence (small 5G reference), their inability to create because they are now too broke to get anything done? You tell me, I am not sure of any of it. But no matter how these three are completed, it seems to me that Saudi Arabia has its focal point towards the future, all whilst America in true Excel style merely looks at the next quarter, a time frame that does not allow for projects that we are currently seeing in Saudi Arabia. 

There was one final thought that hit me at the end of all this. The article gives us “If its 9 million inhabitants are homogeneously distributed in the city, each kilometre will have roughly 53,000 people” from that point of view it is denser than Manilla, the most dense city in the world with 43,064 people per kilometre. You see, it isn’t the fact that Manilla isn’t the densest city, it is that these metrics would no longer matter because based on the EIU’s Global Liveability Index for 2023, Manila placed 136th among 173 cities. Then we get that the current metro area population of Delhi in 2023 is 32,941,000 almost 400% higher than the Line. Certain metrics would become obsolete and I reckon that there is every chance that a place like the Line would grace the top 10 of the EIU’s Global Liveability Index from the very start. Did anyone consider those metrics?

Enjoy the upcoming last workday of the week.

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The opposite point of view?

That was the setting I looked t when I saw the article in the New Arab (at https://english.alaraby.co.uk/analysis/saudi-arabias-line-neom-project-too-ambitious) where we see ‘Is Saudi Arabia’s ‘The Line’ NEOM project too ambitious?’ The title gives us a handle and my first question is should that not be the case? Now we take the Empire State Building for granted, but in 1930, people thought the same regarding the Empire State Building. Things need to be too ambitious. The entire setting of Neom and the Line is too ambitious, because this has NEVER been done before. And even if people write it into the ground calling it a ‘gazillion dollar project’ the truth is that they are writing fear, because I personally guarantee you that they would not write that if it was a US project. Two architectural projects and both as in Saudi Arabia. But back to the article. We then get ““In the aftermath of the pandemic, economic rehabilitation is at the forefront of all countries’ political agendas. This is why Saudi Arabia will have no issues in filling any labour gaps with regards to construction and investments in the project itself,” Siddiqa explained.” This is a fair point and every nations has this hurdle, as such I do not see a real problem, a hurdle, not an obstacle. Again a fair point is seen with “NEOM is not without its challenges, some of which Riyadh has addressed and others which remain an obstacle. Financial challenges are the biggest obstacle for mega projects like NEOM and The Line. Research shows that Saudi Arabia has not been able to achieve much success in attracting financial resources and investment from foreign governments and companies.”, what I would like to add is that these companies were eager to invest when oil was their fortune, but investing in something that they at present do not understand is somewhat understandable, greed needs assurances and they have an image (of greed) to uphold. Then the article throws a reality our way. With “While the initial plan was to complete NEOM by 2030 with an allotted $500 billion, some reports claim that the city may not be completed until 2050, which will likely increase costs significantly. For this reason, it is predicted that the entire project, including The Line, will cost the Kingdom $1 trillion.” And here we see the first larger hurdle. With ‘the city may not be completed until 2050’ which is true, but now we also see the essential need to hold onto the larger need for perfection and precision. Any party that cuts corners will become the foundation of failure for the entire project and even if only one phase is ready in 2030, the KSA will show to be a global game changer. And lets fave it, on this day and age that delay is not the biggest one. The line is a city for 9 million people. Rome was not build in a day and that is a fair notion to take. If it helps, I reckon that my IP for Augmented Reality could optionally make an optional larger difference there. But the larger truth is that the Empire State Building took a year to make, the Line is over 200 times larger and as such getting it all ready by 2050 is still an amazing feat, more important it is a building no one else has been able to build as well as a first building to allow nature to restore. That setting is a larger achievement. More important I reckon that the side development in material waste and sewage will have larger repercussions for the internal development of any city and such part have never been this centralised before. A place where pollution stops. Consider London where we would suddenly halt ALL car traffic for a week. The impact of cleaner air would be seeable and sense by all, a city 50% smaller and it has that impact, so what spin will the KSA receive when others offer their version of complexities? Then we are given a part that I found debatable. It is “The financial viability of PIF is highly dependent on the Kingdom’s oil exports, a market that has proven volatile in recent years. In 2020, Riyadh faced a significant fiscal deficit of more than $79 billion. In a country where around 60% of its financial resources came from oil and just 9% from non-oil exports in 2021, the financing of the NEOM project is likely to face financial ups and downs.” So, yes we get ‘In 2020, Riyadh faced a significant fiscal deficit of more than $79 billion’ this is true, but what about 2022? The guardian gave us (months ago) ‘Largest oil and gas producers made close to $100bn in first quarter of 2022’ and two weeks ago we got “Aramco had a 90% year-on-year increase and marks the biggest earnings for the world’s largest energy exporter since its public listing three years ago.” As such the 2020 point of view for a 2022 article makes a lot less sense. And the reference of “around 60% of its financial resources came from oil” might sound fair (or at least correct) but both Neom and the Line show us that this could change, a city with no cars means 4,000,000 less cars creating pollution, needing no gasoline are clear markers in that change. And when the achievement is established other nations will want the same event (especially in Texas where they now start to have energy problems). A stage that could export Saudi skills in other ways too. One significant hurdle is shown with “the biggest technical problem that Saudi Arabia will face in NEOM is the reliance on foreign skilled workers, an issue that is unlikely to be resolved in the short term.” This was true and yes it was a problem, but I illuminated that with “there is now a decent chance that the small hidden engineering texts will be Arabic/Chinese and not Arabic/English. A station that was always likely to happen, but now it seems it is becoming the passing of a fact” a side I saw solved on August 11th 2022, a week before this article was written. I set that in ‘Stirring the soup’, a stage I saw coming a mile away and that too is the larger defeat for the west, especially as China has both the upper echelon and lower echelon of workers, workers Saudi Arabia will need and a job market that is now closing for Europe and America. A longer set of issues that hd been out and open for all to see, now the Silk Road gets the chance to build whilst fuelling itself with oil and revenue, both at the same time. I reckon that Strasbourg never considered that. How interesting that I had done that.

In the end my point of view is that there is no ‘too ambitious’, it comes with the terrain of creating something never done before, as long as the decision makers realise that 2030 is not a static point of completion, they will end up being in a good place. Even completing Phase one by 2030 is an achievement not found anywhere else in the world at present and that completion takes the project crown away from America, not a bad first result. And in all this the redesign of world powers might also be a first, with the chance that China becomes the worlds first power and America? Well they will have to content with the number 6 slot, that is also a consequence of catering to Wall Street, the larger view is lost when the spreadsheet users were all set on next quarter, not next decade. In this I will shown to have been correct yet again. I wonder what else I could see in the near future.

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For Saudi brethren

This morning when I created ‘Crossover salad dressing’ (at https://lawlordtobe.com/2022/08/23/crossover-salad-dressing/) I wrote “I came up with several ideas to propel Neom and the Line in such ways that is not seen at present, so why not? Are these marketeers (most likely in London) losing the plot of what might be?” And as such a few were eager to make me say how. It is fair enough, and in this case I do not mind. You see, others are seemingly incapable of figuring things out. So now I get to open that door and show what others were not able to figure out.

Awareness
Some people seem to believe that it is all about awareness. That used to be the case, but now it is different. There is so much noise in awareness, through click farms, through trolls and through fake message makers that the numbers in Twitter on awareness, on likes in Facebook, hearts on Twitter. The numbers are no longer as reliable as they once were. Engagement is the real metric. Engagement also creates awareness and that awareness is real. So how to coin in on this? Well we see the Neom and the Line options in Twitter. The problem is how can we propel those two projects? Even as the same option is for both, lets focus on the line. 

I see the creation of awareness through the people, to engage them and to offer them something new, something that all can use. In that setting we create (what we will see later) a stage. A stage with two images. That stage is placed in three locations in a large city. London, Toronto, New York, Chicago, Los Angeles, San Francisco, Tokyo, Paris, Beijing, and that list goes on a little longer. In the first stage we have 5 sets of 3. 5 cities get a set. And we have three locations. Mostly malls, although in London we should avoid Harrods (too expensive). Now the three locations have a stage where people can make selfies and put them on social media, use them to create little quick-films and a few other things. They will propel awareness in many ways. They merely needed a stage. 

So each two weeks the stages rotate over the three places and after 6 weeks, that set moves on and the second set comes to this place and now we have three new sets. That is the setting 5 sets each having two images. Each image on a canvas 5 metres by 3 metres, with optional representation with leaflets and more. It would be best if these stages are in a city that has a Saudi consulate or embassy, for support reasons. As such we have 15 locations and for 30 weeks these 15 locations will propel the Line in social ways. People taking selfies, people sharing how they look in the Line, in Neom and that same set could then got to 5 new locations and over that time thousands will share their selfies on social media, share with friends and family and propel awareness all over the internet to thousands that might never have seen the tweet, the news or the stories. A propelling machines that is fuelled by looking cool, by looking different and by looking unique. A stage that these marketing people could have seen coming a mile away and could have been set months ago, if not almost a year ago. So why did they not see this? Perhaps the Saudi spokespeople decided against it, decided on other paths. That is possible, but is it not the duty of a marketeer to  hand all options? To give alternatives? So why am I the one giving them this? Because I believe in Neom and the Line. They will encourage the dreamers to dream what comes next and I am now too old to be that next cycle. I have what I created, I have what I possess and I have what I concocted and this is merely a slither of my concoctions. It should not be that difficult. Just a simple setting of what is visible and what could be made visible. As such I leave these thoughts and ideas to my Saudi brethren and may they push the ideas of Neom and the Line to places where they are not aware of these things and may they become more visible on a global scale.

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Crossover salad dressing

Yes, as confusing ideas go, it is a good one. I have been seeing some Harry Potter system at the supermarket. They call it Magical builders. The setting is cool, like the old children theatres. Any idea that encourages imagination is OK in my books. But the makers did not take it far enough. See the image below. 

This is one of the cards there are around 35 of them. And all the main characters are there, including a cat and owl. But you only have to look on Facebook and the crossover ideas flow from everywhere. What happens when the Enterprise meets Vaders dreadnaught? What happens when Klingons have to fight Legolas? Oh and these are the timid sides. There was one about Hermione Granger with Kylo Ren and one of Ron Weasley with Rey. I will spare you the details. 

Crossovers will happen. It is in our brains to set parameters outside of the series. So my mind was  contemplating other things when I remember the Disney Infinite stages. So what happens when we get these characters and we can upload the ones we have with a code (see below).

Now we have a much larger stage, we get to use these characters online and more importantly we can keep the same settings as the set we see now. But what happens when the new Rings of Power get a similar setting, what happens when the sequel (or is that prequel) to Game of Thrones is added? With stages, with all kinds of solutions. What happens when we allow the people to play such interactions and share that with friends. Consider an old program It was Adobe Director. It was ahead of its time (I think I still have the floppy version somewhere, yes it is that old). Now we get beyond the train-station, the train and the quidditch field more scenes that can be downloaded. In this the creator can move the characters like Flash objects and create dialogues. This is in programming simple and as these series grow and have more characters and scenes, we could see Ron Weasley in Rivendell asking Sauron for liquorice wand (as crazy ideas go).

This setting does need a program hat the makers could easily sell for $10-$25, and in that setting we would see the next generations create initial scenes, but it could start their imagination to create more, to create what comes next and I believe it is important to foster imagination in all ages. This idea came to me in the middle of nothing, so why did others not come up with this?

The idea is decently simple to program (a speculation from my side) and over time that can grow into something serious. All because someone considered adding a QR code to the back of a head, the back that we will not see when the figurine is completed. So what kept them from this next stage? Funds? I reckon that 100,000 times $10 makes a cool million (or $2.5M if you want to charge $25), making an app like that cost a lot less, so the funds could not have been the case. 

When will people (especially in marketing) learn to think out of the box? I came up with several ideas to propel Neom and the Line in such ways that is not seen at present, so why not? Are these marketeers (most likely in London) losing the plot of what might be? Is it like Google (optionally Amazon too) that they are asleep at the wheel? It is slightly speculative from my side, but I am not seeing any start to different places creating visibility, awareness and traction. Why not?

I leave it up to you to consider the rest of that equation.

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Hello Animosity

Yup, I saw a truckload of that. And to be fair, there will be a lot of envy out there. I am not sure if they are ‘protective’ of Andy Jassy, or if they are just against me succeeding. But there is a stage and it is not on one or the other. It does not state if the US succeeds, than so must I, or if I succeed it is not the stage that the US succeeds too. I have something for sale and the US is trying to sell something else. The question becomes more than the insight of Andy Jassy. You see I left the crumbles of evidence all over this blog. If he cannot figure out what I saw than that is OK, he merely needs to see if I am a BS seller, or if I have the diamond in the rough and that setting of a minimum of $500,000,000 a month for months to come, optionally longer for a mere $50 million (post taxation) is almost a dream that is too good to be true and that is merely ONE part of a much larger pie. In my defence there is more to come. You see for me the stage is now almost optimally set. With Tencent entering the streaming stage I can sell to either, I prefer Amazon for a few reasons and it that reason is linked to my other IP. But the US and its China fears are working for me. And the calculation is rather simple. Hand over 10% for a significant slice of that pie, or watch the pie go to China a stage that Andy Jassy and his friends (Amazon Military) as well as a few other settings is not what they want. There is a small chance that Amazon might want a partnership with Google because when these 50 million subscriptions double or even triple, Amazon will see resource issues and sharing the pie with Google might be a better option than seeing things go wrong. In this Amazon should select Google, because Microsoft will merely screw things up. It is like watching a chihuahua yap “try Azure, Azure smells nice” and we have seen too much yapping from that dog (or that colour). And this part needs to go good, because as some might stare at that Saudi Story of a near unimaginable building. There is a lot more at play and I hate to be proven correct that Microsoft ends up fouling up my IP, thank you very much.

We see “The announcement reveals the most important characteristics of THE LINE, which is only 200 meters wide, 170 kilometres long and 500 meters above sea level. THE LINE will eventually accommodate 9 million residents and will be built on a footprint of 34 square kilometres, which is unheard of when compared to other cities of similar capacity.” But I also realise that my 5G IP could be a game changer there, and as that building becomes a new hub of technology there will be additional needs all over the stage and there I see more than one presonal IP flourish, so yes I am eager to sell to the party that gives me my list of needs (a mere 5 items) as well as the amount stated. For a person like Jassy most of them require a mere phone call and merely two items require the use of a corporate credit card (read: actions by the CFO nearest to him). All that for an amount that is nothing to what will be gained? 90% of the companies in the world never get an option like that and for me, I can wait, Tencent is coming and they are hungry for revenue and half a billion a month is a very appealing piece of pie. I personally always believed in the long game, the long game requires an adjusted point of view. I hope to be proven right, anyone would. Yet there too, a set of several IP’s coming into play at the near same time is massively fulfilling and I try to keep a cautious view, over enthusiasm is also dangerous. But months ago my plans were in motion even as I knew nothing of that line. It is merely another piece fitting a kinetic puzzle and more items will be in play and more items will give power, style and curiosity to a structure I had no knowledge of, as such the Kingdom of Saudi Arabia becomes the 4th party that might be interested and they have a few irons that could connect. As I see it the long game becomes a rewarding one (and in time for retirement). It could mean that I retire 5 years early. But then I am a workaholic, so I might not take it quietly. 

But I am exited and slightly too eager, I reckon any coach would be to see the end game approach and winning is a mere point away, it is the killing moment of ones soul. I get that, but I need to refrain from giving too much away, one IP relies on that part to cash in.

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