Yes, as confusing ideas go, it is a good one. I have been seeing some Harry Potter system at the supermarket. They call it Magical builders. The setting is cool, like the old children theatres. Any idea that encourages imagination is OK in my books. But the makers did not take it far enough. See the image below.
This is one of the cards there are around 35 of them. And all the main characters are there, including a cat and owl. But you only have to look on Facebook and the crossover ideas flow from everywhere. What happens when the Enterprise meets Vaders dreadnaught? What happens when Klingons have to fight Legolas? Oh and these are the timid sides. There was one about Hermione Granger with Kylo Ren and one of Ron Weasley with Rey. I will spare you the details.
Crossovers will happen. It is in our brains to set parameters outside of the series. So my mind was contemplating other things when I remember the Disney Infinite stages. So what happens when we get these characters and we can upload the ones we have with a code (see below).
Now we have a much larger stage, we get to use these characters online and more importantly we can keep the same settings as the set we see now. But what happens when the new Rings of Power get a similar setting, what happens when the sequel (or is that prequel) to Game of Thrones is added? With stages, with all kinds of solutions. What happens when we allow the people to play such interactions and share that with friends. Consider an old program It was Adobe Director. It was ahead of its time (I think I still have the floppy version somewhere, yes it is that old). Now we get beyond the train-station, the train and the quidditch field more scenes that can be downloaded. In this the creator can move the characters like Flash objects and create dialogues. This is in programming simple and as these series grow and have more characters and scenes, we could see Ron Weasley in Rivendell asking Sauron for liquorice wand (as crazy ideas go).
This setting does need a program hat the makers could easily sell for $10-$25, and in that setting we would see the next generations create initial scenes, but it could start their imagination to create more, to create what comes next and I believe it is important to foster imagination in all ages. This idea came to me in the middle of nothing, so why did others not come up with this?
The idea is decently simple to program (a speculation from my side) and over time that can grow into something serious. All because someone considered adding a QR code to the back of a head, the back that we will not see when the figurine is completed. So what kept them from this next stage? Funds? I reckon that 100,000 times $10 makes a cool million (or $2.5M if you want to charge $25), making an app like that cost a lot less, so the funds could not have been the case.
When will people (especially in marketing) learn to think out of the box? I came up with several ideas to propel Neom and the Line in such ways that is not seen at present, so why not? Are these marketeers (most likely in London) losing the plot of what might be? Is it like Google (optionally Amazon too) that they are asleep at the wheel? It is slightly speculative from my side, but I am not seeing any start to different places creating visibility, awareness and traction. Why not?
I leave it up to you to consider the rest of that equation.