This morning when I created ‘Crossover salad dressing’ (at https://lawlordtobe.com/2022/08/23/crossover-salad-dressing/) I wrote “I came up with several ideas to propel Neom and the Line in such ways that is not seen at present, so why not? Are these marketeers (most likely in London) losing the plot of what might be?” And as such a few were eager to make me say how. It is fair enough, and in this case I do not mind. You see, others are seemingly incapable of figuring things out. So now I get to open that door and show what others were not able to figure out.
Some people seem to believe that it is all about awareness. That used to be the case, but now it is different. There is so much noise in awareness, through click farms, through trolls and through fake message makers that the numbers in Twitter on awareness, on likes in Facebook, hearts on Twitter. The numbers are no longer as reliable as they once were. Engagement is the real metric. Engagement also creates awareness and that awareness is real. So how to coin in on this? Well we see the Neom and the Line options in Twitter. The problem is how can we propel those two projects? Even as the same option is for both, lets focus on the line.
I see the creation of awareness through the people, to engage them and to offer them something new, something that all can use. In that setting we create (what we will see later) a stage. A stage with two images. That stage is placed in three locations in a large city. London, Toronto, New York, Chicago, Los Angeles, San Francisco, Tokyo, Paris, Beijing, and that list goes on a little longer. In the first stage we have 5 sets of 3. 5 cities get a set. And we have three locations. Mostly malls, although in London we should avoid Harrods (too expensive). Now the three locations have a stage where people can make selfies and put them on social media, use them to create little quick-films and a few other things. They will propel awareness in many ways. They merely needed a stage.
So each two weeks the stages rotate over the three places and after 6 weeks, that set moves on and the second set comes to this place and now we have three new sets. That is the setting 5 sets each having two images. Each image on a canvas 5 metres by 3 metres, with optional representation with leaflets and more. It would be best if these stages are in a city that has a Saudi consulate or embassy, for support reasons. As such we have 15 locations and for 30 weeks these 15 locations will propel the Line in social ways. People taking selfies, people sharing how they look in the Line, in Neom and that same set could then got to 5 new locations and over that time thousands will share their selfies on social media, share with friends and family and propel awareness all over the internet to thousands that might never have seen the tweet, the news or the stories. A propelling machines that is fuelled by looking cool, by looking different and by looking unique. A stage that these marketing people could have seen coming a mile away and could have been set months ago, if not almost a year ago. So why did they not see this? Perhaps the Saudi spokespeople decided against it, decided on other paths. That is possible, but is it not the duty of a marketeer to hand all options? To give alternatives? So why am I the one giving them this? Because I believe in Neom and the Line. They will encourage the dreamers to dream what comes next and I am now too old to be that next cycle. I have what I created, I have what I possess and I have what I concocted and this is merely a slither of my concoctions. It should not be that difficult. Just a simple setting of what is visible and what could be made visible. As such I leave these thoughts and ideas to my Saudi brethren and may they push the ideas of Neom and the Line to places where they are not aware of these things and may they become more visible on a global scale.