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Games and more

Yes, the E3 is upon us, it is now mere hours away and anyone who is into gaming will be hyped to see what comes. It might be about their franchise, it might be about a maker, or it will be a little more generic. No matter how we slice it the next 4 days will be about that is likely to come, what will be hyped and let’s not forget the giveaways, free DLC codes and optionally the speculated hardware.

What makes the headline?

It is important to see the headline in this, and the headline is Google Stadia. We see several sources giving us information, yet the direct impact is there and it is less positive than one might gather. Let’s look at two quotes, first there is Techradar giving us: “A world in which all you ever have to do to start gaming is open up your browser, select a game and start playing – no lengthy download required. This could soon become a reality if Google’s cloud gaming service, Stadia, delivers on its promises – you’ll be able to go from opening a Chrome tab to playing a 4K, 60fps game, in five seconds, no installation required“, this seems awesome, yet I have been around long enough in this business to notice that when someone states ‘look left’ I also ‘look right’. So when I look to the right, I see PC Gamer giving us ‘Stadia 4K streaming will use up 1TB of data in 65 hours‘ and that is not a good thing. Now, we all accept that gaming takes power and resources, yet 4K gaming in a setting where in some countries that could set you back $1,000 per month is not something you want to consider. Here in Australia (no Google Stadia coming here for now), a person pays (when it is not unlimited) $10 per GB, so that adds up really fast in a non-unlimited contract stage, yet with unlimited there has been noise that above a certain usage the download speed gets throttled, so there could optionally be that risk to consider.

Before we start crying, there is the additional info given with “That works out to around 15.75GB per hour of 4K streaming, 9GB per hour of 1080p, or 4.5GB per hour at 720p“, when you have a 1TB contract, which is a lot, you get 65 hours, 110 hours, or 227 hours of gaming. So options 2 and three should be fine, it is a reality to face that 4K gaming is not immediately available for usage for all, and that is beside the setting whether you have a 4K TV or not.

Gizmodo

Gizmodo was a lot less positive (at https://www.gizmodo.com.au/2019/06/is-stadia-already-screwed/), and when we see: “We have an updated guidance here,” he said. “You actually need 10 Mbps to stream at least 720p, but actually, it could be higher depending on specific details of the kind of network situation or your game. And then to comfortably stream 4K—the best experience—we recommend 35Mbps.” It takes out all the wireless 4G players, they can pretty much forget about it and even in the lowest mode there will be issues, even if you are with a major Australian player like Optus, it is the direct impact of bandwidth and it is likely to remain an issue in the foreseeable future, yet only until you get 5G, at that point speed is no longer an issue, total usage might remain, but that is depending on the providers and no one has any clear information at present which makes sense for now.

The writer gives us: “as long as it’s streaming over a broken internet, it’s fucked” at the very end, which is only a truth for today, and even then it is still only a partial truth. Google has been playing the long game for enough time to know that anyone getting 5G will seriously consider Google Stadia, especially Online players in MMO games. It gets to be even better when you consider the Verge who has the list (at https://www.theverge.com/2019/6/6/18655380/google-stadia-games-list-cloud-streaming-service-e3-2019), It includes the newest games as well as other games like DOOM Eternal, Rage 2, The Elder Scrolls Online, Wolfenstein: Youngblood, Final Fantasy XV, Tomb Raider Definitive Edition, Rise of the Tomb Raider, Shadow of the Tomb Raider, NBA 2K, Borderlands 3, Mortal Kombat 11, Assassin’s Creed Odyssey, Just Dance, Tom Clancy’s Ghost Recon Breakpoint, Tom Clancy’s The Division 2, Trials Rising, and The Crew 2. I believe that to be a decent start of any service. There is a little too much uncertainty on pricing; one source gave me $10 per month for a pro license, which is not outlandish when you consider the game list. In addition Google Stadia has started its own game development studio, headed by Jade Raymond. A well-known producer who has earned her marks at both EA and Ubisoft.

In this regard, I believe it might be seen as a rocky start, but not a fatal one, in the long run Google is now set up to remain a force to be reckoned with. I also disagree with the view that Forbes has. Paul Tassi gives us trivialisation like ‘this offers something like Microsoft’s Game Pass the ability to eat Stadia’s lunch‘, which is true, yet Microsoft never fixed their problems, did they? Not in 6 years, and as he gives us: “While Google is indeed starting to develop its own games in-house, it could take years for those to arrive, and there’s absolutely zero guarantee of their quality when they do“, this is true too, yet the failing of quality by Ubisoft has been noted for years, what has he done about it to illustrate that? And when we saw the lack of Microsoft exclusives last year, the mention of ‘their lengthy roster of must-have exclusives‘ should be regarded as work in progress. That few to none part is easily rectified, and even the PS4 had loads of long delays for some of their games and exclusives, with the Ubisoft Watchdogs the delay was long enough to get your wife pregnant and still not being able to play the game until the child was born, so pot and kettle are both utensils of a similar colour in this setting.

Then we get the last overstated statement with: “but with 200 million consoles sold every year and untold number of gaming PCs“, I wonder how he got those numbers, over 6 years Sony sold 93 million consoles, Microsoft is on that same stage at 41 million at best and Nintendo in 2 years got to 34 million, so his math is in the toilet as well, unless he includes the handhelds which is a skewed finding, still there the 200 milllion a year will not be reached, not even close.

I believe that Google is an early starter in a stage where Microsoft hoped to get their Scarlett (whatever they named it in 2018) system, I am not sure it has a real chance, but I have been wrong before, it might work, Google on the other hand still has a lot to learn and optional plenty of promises to break, time will tell where they go, but there is space to succeed, especially when 5G arrives at homes it is then that Google Stadia truly gets an option to earn its laurels, and it is likely to do so.

There is a part that matters, Paul rightfully asks the question: “it’s hard to know how this actually poses a threat to traditional industry staples like Nintendo, Sony and Microsoft“, it does not as such, but Google has the option to grow on the side, the fact that many consoles have online and multiplayer issues (mostly due to the software), we see the setting where this failing falls away (having to download massive patches again and again will not be an issue for the Google Stadia), MS Scarlett might have been the initial option, but Microsoft has issues and they have also been in denial of that to some degree (that is my personal view).

As I stated it will be a rocky start, yet those with a good internet stage and a decent income will have this option there as early adopters. For these people they have no interest in walking into a game shop trying to find a game, Google Stadia, like Netflix lets you browse and try and try and try, until you find something you like. It is optionally the stage where gamers are born and is Google Stadia the worst place to start gaming? For years people started their gaming habit on Facebook and was that such a hi-res 4K solution?

Paul Tassi asks good questions and they are real questions that need answering, but he also overlooks (as a hard-core gamer) on something he forgets. When a person wants to do 4K gaming, he needs a console or a PC, when you see the cost of a good 4K system; you have the risk of cardiac pressure issues. With Console, will you go Sony, or Microsoft? The fact that Google is now option 3, but not set in hardware is a choice, an option, one that was not there before. So what is needed? An internet connection and a TV, yes when you look deeper it is a 2 choice system, now with option 3. He is right, there are issues (for now) and I believe that with the arrival of 5G many issues will resolve itself immediately, yet at that point, will Google be standing as a survivor? I believe that with the right games it will and that too is the setting for the E3, how much more support for Stadia will we see. It seems that Ubisoft is on board and so is Bethesda, yet how many more players will commit to Google Stadia? That is where Google Stadia could win making unique or remastered good games. There are dozens who could become Stadia hits, 3 generations of games that are still regarded by some as excellent games, some are even legendary.

We will just have to see and wait how it all unfolds, there is plenty of space for a new player in this game and it also means that some of the other players will have to up the ante to remain a choice with consumers, which is equally a good idea.

Then there is another reason, for well over a year we have seen the stage: “a higher-end Xbox One X replacement as well as a less-expensive entry-level machine“, yet there is a host of issues especially with Microsoft, can the entry model update to high end? If that is not possible will we see any other impact on gaming? Will Microsoft keep their bully to ‘be online’ issues. Will Microsoft force advertisements on their consoles (like with the Xbox One)?

Microsoft has lost so much credibility (as I personally see it), the fact that the correlation between entry model and Google Stadia is so high that plenty might consider Google over Microsoft and I think that they know this. Another issue is how close Microsoft streaming service ProjectXCloud is next to Google Stadia, all issues that will optionally come head to head in the next 4 days. We can lose time reading on speculations or wait, I decide you need to wait and even better watch the live shows on YouTube.

The biggest issue will be on the last day, Nintendo have amazed nearly all with the Switch and all they have done in these two years, now that the larger games are due this year, it will be a sight to see, at the very end one or two little spoilers. It seems that Sony has gotten themselves in a little spot of hot water. Tom’s Hardware (at https://www.tomsguide.com/us/ps5-120hz-ps4-cross-save,news-30268.html) gives us: ‘120Hz Display Support‘, this is really good news if it was not for the fact that most 4K TV’s, even the ones from Sony do not support this speed yet, so yes the PS5 will be a sight to see, when you  get the TV that supports it. Then there is crossover play, so you can continue your ps4 games on ps5 forth and back (switching between consoles so you do not lose anything like friend lists and game saves, this is really good news, and a nice feature to have when you get the console in 2020. I have my mind set on that and do away my Xbox One completely, the one game I bought it for is on Sony as well now so there is no reason to keep it around any further, especially when it options me to remove Microsoft from all considerations, it is not like they have been considerate.

Even as it is about the games, I do hope to see some hardware as well.

See you all on the flip side, and don’t forget to seek the YouTube streams of the E3, missing out is such a drag.

 

 

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At the end of a journey

Today is not for the faint of heart, or those who are hindered by emotional parts, today is not merely about gaming, it is about the game. We are currently confronted with a few issues, the first one is given by the Guardian, was for two weeks. My initial issues with ‘Apple Arcade v Google Stadia: which is the future for video games?‘ is a simple stage. Why can’t we have both? I was never anti one or pro the other ever. I was not about Atari ST versus Amiga, I was not about CBM-64 vs Atari 800, I was also not about N64 vs PS1. My issue with Microsoft was their stupidity, as well as their refusal to listen to their gamers, that is the mere reason why the Nintendo Switch is now on par with the total Xbox lifetime sold consoles, it took Nintendo less than 2 years to get there and they got there, the most powerful console is now actively being surpassed by the weakest of the three consoles, that is the impact of stupidity (optionally ignoring Karma was partially a reason too).

So I believe that there is space for both, a case can be made for either console and even as we are most likely to get one of them first, there is a decent case for getting them both down the track. We will have to wait what is in store for us, yet the Google controller clearly looks like something we have seen before. Yet wait; only two days ago we see Microsoft Stupidity strike again. This time in the shape of the Microsoft CFO giving us: ‘Xbox CFO on Google Stadia: “Cloud Won’t Match Local Experience”‘, so thank you Tim Stuart (apparently he is the Xbox CFO), thank you for confirming this, the entire push of Cloud and always online is proven to be a bad choice, as I stated for the last 6 years. Too bad that you never considered the stupidity of your console choices years ago, you might not have become the underdog, defeated by the weakest of all next gen consoles.

I particularly enjoyed the passage (at https://mspoweruser.com/xbox-cfo-on-google-stadia-cloud-wont-match-local-experience/) “Microsoft believes that it will struggle in providing gamers enough content as the company doesn’t have strong ties to Game developers and publishers.“, it is merely a temporary delay at best, you see, when it came to exclusive games, Microsoft was nowhere to be found for almost two years, and when we see on how the magnificent growth through indie developers is seen on the Nintendo Switch (which surprised me too), we see that new players giving free value like (Gems of War) on IOS, android, PS4, XB1 and Switch is showing to be an amazing journey and for those who have all the consoles 500% more joy than ever expected. By having micro transactions, but not pushing them, we see a much larger market that will also benefit Google Stadia, then there is Fallout Shelter and there is a whole range of games that will find a happy audience on the Google Stadia (and its Apple adversary). So when it comes to Microsoft, they gambled and lost, they have remained short sighted as I expected them to be and they (as I personally see it) openly forsake their gamers for illusionary short term goals end their loss against their competitors is not done yet, not by a long shot.

So when I see “In an interview with The Telegraph, Microsoft’s Chief Marketing Officer for Xbox, Mike Nichols said, “Emerging competitors like Google have a cloud infrastructure, a community with YouTube, but they don’t have the content.”” I see a new level of shortsightedness. I see the failing from Mike Nichols. I designed three ideas in gaming in under a week and I am not even the visionary that some are, content can be corrected for; indie developers can make up the difference much faster than the barricades that Microsoft erected long ago.

Google has an optional trump card that none of the others used and as such has the open advantage much sooner than expected. The article has more laughable statements, but let’s move on for now. You see, Techradar had the right idea last week when it gave us ‘Google Stadia may be the first good use for 5G phones‘, the entire setting of 4G ‘Wherever I am’ and 5G ‘whenever I want it’ will find unification in Google Stadia and it will grow close to exponentially soon thereafter. Techradar also gives us: “Google executive Phil Harrison, meanwhile, confirmed that Stadia has already started gaining momentum and that Google received strong support from developers the game streaming platform which in theory solves one of the major concern regarding Stadia“, I do remain critical on the need to measure and keep in check those who are in it for the micro transactions and short term gain for themselves, they are not a joy, they are the Achilles heel of gaming soon enough, but the momentum counts and must not be ignored. Apple Arcade has a larger issue, Apple lost well over 450 billion in value and even as close to 50% of the loss has been regained, Apple cannot afford to be casual, there are 2 billion gamers in the world and if Apple does not play its cards right, they merely become another short term player in a game setting that they might not comprehend. Microsoft didn’t, that much is clear and they got hit and they got hit hard.

The other side

You see, the moment I ‘feared’ has come to town, there have been two games over the last year, two games that changed it all. The first is God of War 4; a game so amazing, so large and so perfect in almost every way that is boggles the mind. Even now, watching the total cut scenes on YouTube is a journey that is close to 6 hours. 6 hours that is a story supporting a game with graphic perfection that was unseen until that day. Now we see ‘Sekiro: Shadows Die Twice‘, a game with graphic and gaming perfection. Both games are PS4 exclusives, both are singular reasons to upgrade to the PS4 pro and both are challenges of the largest degree. It sounds morbid, but at the end of my life, I am finally seeing what should be regarded as the apogee of gaming. Finally I see something that equals and surpasses on what my imagination could perceive, after 40 years of gaming, we are finally getting the games that are the top in its field. Both for the Sony console. That is what Apple and Google are up against, yet they are not. With their solutions they are much more a trump solution for the 1 billion mobile gamers wanting a little more. Nintendo Switch with their docking station is proving the switch between on the road and the large TV screen, both regarded in equal measure on one system and with 5G google can do the same thing, Google Stadia could be a growth system (optionally much more than Apple) in the stage where systems are vying for a billion gamers. So even as Microsoft was (in my personal view) deceptive to hide behind “We’re developing Project xCloud not as a replacement for game consoles, but as a way to provide the same choice and versatility that lovers of music and video enjoy today,” they are eager to avoid the entire online only and pushing us towards their Azure desk. They opened that door and they are now learning that Google is much better in applying that very same portal, another battle lost for Microsoft (and they were never that ready to begin with). A game lost in one generation, what the Xbox360 build form the strong setting of the very first Xbox, the Xbox One pretty much lost and at present they have no options to regain that market any day soon, they wasted too much options on that road.

Google has an additional advantage, the bulk of all gamers have a modern TV, so form that part we see more than the Guardian gave us (at https://www.theguardian.com/games/2019/mar/27/apple-arcade-v-google-stadia-which-is-the-future-for-video-games) two weeks ago. With: “streaming would open games up to millions – if not billions – of people who don’t want or can’t afford to buy pricey equipment“, take that consideration with a $59 Chromecast to stream to your TV, at that point a person’s Mobile is going to be the centre for gaming, stream to TV with merely a mobile and a controller. That is the true growth for Google and even those who have a console; it will be enriching to take a turn to the options Google offers, any gamer would want to take that path. As I see the gaming solutions that the CBM-64, the Atari ST and the Amiga offered, a mere high resolution upgrade will make hundreds if not thousands of games, none of them IP protected, all offering the original designers a stream of additional wealth, all there for the taking and all there for the streaming. Some of the most original games, even now still regarded as awesome passing of time, all ready for the next few years. So there we see just how the statement “Microsoft believes that it will struggle in providing gamers enough content as the company doesn’t have strong ties to Game developers and publishers” is not just a weak one, it is one that can be overcome close to overnight, a mere state of denial by what was once great and is optionally now soon forgotten, the mere application of not listening to gamers and keeping the focal point of greed and dependency got them there and now soon to be surpassed not once, but optionally twice. How is that for a lack of vision. Even as I see more solutions that could set a wining stage on the Xbox 360, now it will be the stage that fuels optionally both the Google as well as the Apple solution to gaming.

The games they provide will not equal the two games mentioned or what the PS3 pro offers for now, but as we clearly knew and what Nintendo Switch has proven to us, the most powerful console does not win, the best game does and when we see that, when we see that great gaming has existed for decades, yet some of these titles were forgotten, or better stated not played on current systems, they are not dead, they can be revived in the new gaming world that is introduced by Apple and Google.

So what was three is now set to the stage of 5 and in that stage we know the top  two, yet in the end Microsoft could fall back to 4th position soon enough, when that happens will they finally wake up in Microsoft land, or will we get more marketing and statements that can be laughed at soon thereafter. Gaming is a much more serious business than most realise and those who do not will not last long in that place, so the need to listen to the gamers was always a first, the one part that Microsoft never considered for the longest of times, that is why they are sliding from 2nd to 3rd and soon enough optionally 4th. If I am still around in 2022, I wonder if my words will be shown and proven to be correct. For Microsoft to gain momentum they will require to make massive changes to their way of thinking and with both Google and Apple entering that field, will they change fast enough, and more important, will they finally truly listen to their gaming population?

Time will tell.

 

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Crime as a business model

Have you considered that yet? Have you considered that turning towards the criminal side of revenue (and additional spiking profits) you could gain a bundle? That question came to mind when I saw ‘Apple and Samsung fined for deliberately slowing down phones‘. The guardian (at https://www.theguardian.com/technology/2018/oct/24/apple-samsung-fined-for-slowing-down-phones) gives us: “Apple and Samsung are being fined €10m and €5m respectively in Italy for the “planned obsolescence” of their smartphones“, So when we see that Apple got a €10m for their application of creative endeavours. Now consider that Apple makes about €450 per iPhone, or €625 after all the tax write-offs and other offsets that they can legally employ. So in all, to break even Apple required the sale of 16,000 phones just to break even on that fine. Now look at the numbers from Statista (at https://www.statista.com/statistics/804398/us-iphone-sales-by-model/). There we see that the latest three models model 8, model 8 plus and model X represented over 60% of their sales share up to December 2017 and 54% up to June 2018. Now consider that this represents 41.03, 46.68, 77.32 and 52.22 million units. So the stage is close to 60% of 88 million units (almost 53 million units), as well as 54% of 129.5 million units giving us almost 70 million units. So there we have it. The stage where the means to sell 123 million iPhones through what the court is seen as deceptive conduct gets a fine that amounts to 16,000 units. A fine received that represents a mere 0.013% of their cost of doing business. How much of a joke does it need to be before we see proper legal reprimanding large corporations? The governments will not properly tax them; the legal institutions will not properly fine them. The fact that the people do not to a much larger degree realise that crime is the only way to pay your bills is basically beyond me. And this is not even including the latest model iPhone which is a lot more expensive (the cost of making one is likely to be equally expensive though). That whilst Samsung and Apple are seen as the only two bad guys seems not entirely correct. Because if Samsung (an Android phone) has it, I feel certain that other Android phones might have a similar setting in play (speculated, not proven or documented), so it is not merely Apple with its IOS. Yet the stage of Apple is now not how they got rich, we see that their unscrupulous practices is an optional the reason why they are the richest company on the planet, and governments are letting them get away with it. When a criminal is allowed to keep 99.987% of their ill-gotten gains, why not merely become a criminal? I myself send my resume to the GRU (a Russian punitive monitoring government corporation relying on creative solutions), for the mere reason that if I can do a better job than Igor Valentinovich Korobov, why not? Not sure if they are allowing an Australian to run their military intelligence operations, but hey! If Apple can think outside of the ethical box, than so can I.

But this is not about me; this is about a growing amount of corporations looking to stage retail growth. Even as we see that this is going on in many retail segments, The path pushed onto people in places like gaming where at the mere saving of $15 Microsoft gave its players an Xbox One (and Xbox One X) with merely 50% of its capacity. Yes as I calculated it for consumers the difference was $15 to get twice the storage, it was that bad and the media trivialised it for the longest of times. So it is not a surprise that 70% of the life sales cycle of the Microsoft consoles was surpassed by Nintendo with its Switch in 15 months, the most powerful console in the world (and initially its less powerful brother) has been around since June 2014, and in 15 months the bulk of all sales is close to being equalled by the weakest console of the three large players. Yet the issue is not that Microsoft had a bad idea, they have had plenty of those. When a console maker knowingly and willingly undercharges a system, is that not deceptive conduct too? The problem is to prove it. Yet when we realise that a 1TB drive gives you less than 1,000 GB, merely because of the operating system (which makes perfect sense). Some give that reserved space to approximately 140GB leaving you with 860GB. Now consider that games like HALO5 and Gears of War 4 are each 100GB, Forza Horizons 4 is said to be 95GB, that gives us 34% for these three games alone and we are already getting the news that Fallout 76 and Red Dead Redemption 2 will be massive too, as are AC Origin and AC Odyssey. So we are looking at an optional 76% filled hard drive with these 7 games. Seven games to fill the drive. OK, I am the first one to admit that not all games are this big. The Lego games are Tiny in comparison, many other games like the EA sports games are between 38-45GB (normal edition) I did not find reliable information on how much extra the 4K part is, but usually the size doubles. So at this point, when that hits you, can we consider (not agree, merely consider) that Microsoft could optionally have been engaging in deceptive conduct as well? It is all around us and there is too much of it. Also, I am not ignoring Sony in this, they solved it by allowing people to change the hard drive from a 1TB to a 2TB (at their own expense), which is currently $119, so 100% more storage, which initially putting it in would have been a mere $15 difference on consumer levels. Yet the question there is did Microsoft do anything illegal or merely something really stupid? If they had allowed for personal upgrades there would have been a much larger Xbox One wave, I am certain of it. The Sony tray solution could have been equalled by the Xbox One X from Day one, giving the gamers actual value for money. That part will of course be looked at when Xbox One Scarlett comes out, which is still set (according to some sources) to 2020, yet this is not about gaming, or merely the Xbox. There is a group of people that is finally becoming savvy enough to look at what they require to have something worth their time and money. We see a growing group of people knowing what to ask on their new mobile, their new console, their new tablet and their new notebook/netbook.

So how does this relate back to the optionally ‘criminally implied through innuendo‘ business model? This is actually more important than you think. There was an additional reason for all this. You see a shop named JB Hifi (the most visible one in Australia) gives the consumer: “Across town or around the world, the new Surface Pro 6 is your perfectly light, incredibly powerful travel partner — now with the latest 8th Generation Intel® Core™ processor and up to 13.5 hours of all-day battery life.“, they even added the footnote: “Surface Pro 6battery life: Up to 13.5 hours of video playback. Testing conducted by Microsoft in August 2018 using preproduction Intel® Core™ i5, 256GB, 8 GB RAM device. Testing consisted of full battery discharge during video playback. All settings were default except: Wi-Fi was associated with a network and Auto-Brightness disabled. Battery life varies significantly with settings, usage, and other factors“, you see, TechRadar gives us another story: “Microsoft promises up to 13 hours and 30 minutes of local video playback from the new Surface Pro. That’s a lofty claim and one that our test unit failed to live up to. That being said, based on our tests of the previous model’s battery, we no doubt see a noticeable improvement. Test results came in 24% and 32% longer than the previous model at 4 hours and 3 minutes, and 6 hours and 58 minutes, respectively, this is a long way off from the “up to 13.5 hours of all-day battery life“, which is also deceptive (to some degree); you see when we look for ‘all-day battery life‘ ZDNet gives us (relating to the Samsung Note 9: “it seems that what ‘all-day battery’ means is that if you are an average or typical user, then the Note 9 should last you all day without needing a recharge, but a whole bunch of real-world factors can get in the way of that.“, this translates to the Surface Pro that you need to be able to get through the day without needing a recharge when you are an average user, when we see an initial 13.5 hours, we all would agree, yet TechRadar gives us a mere ‘6 hours and 58 minutes‘ (the longest version) which is less than a working day, especially when you are using it on your trip from and to the office (or was that the other way around). Now we get to see the other side of it all and even as the iPads are better, but not by much, it is the marketing usage of ‘all-day battery life‘ that is becoming a much greater issue, in this case (even as I concede that there are several models of the Surface Pro, also there are issues with different models and usage, places like JB Hifi uses that same setting for the Microsoft Surface Pro 6 i7 512GB, and as we acknowledge that the i7 needs more power than the i5, we see that that battery life is optionally misrepresented and it is odd that at this point Microsoft conveniently does not seem to check on how their devices are sold. When we look at The Verge, which gives us: “Thurrott reports that Microsoft CEO Satya Nadella met with Lenovo last year and quizzed the company over how it was responding to Skylake problems. “Lenovo was confused,” claims Thurrott. “No one was having any issues.” It appears Microsoft’s own problems were the result of the company’s unique approach to the Surface Book, with custom firmware and drivers. While other, more experienced, hardware makers were able to respond quickly, Microsoft’s delay impacted reliability“, this is not the end, especially when you consider that the article is a year ago and is a reflection on the ‘Leaked Microsoft memo reveals high Surface Book return rates‘, and whilst this was the Surface Pro 4, a system two generations old, we see that basic stages have not been met with better quality control and a much better information control setting. In addition, the ‘party line‘ response on battery life is as I personally see it a much larger issue that seems to be determined to sell more and hope that the consumers will not bring it back. I believe that there is a failing in the UK and Australia, a fact that is shown in the Daily Mail (at https://www.dailymail.co.uk/sciencetech/article-6233259/Microsoft-unveils-899-Surface-Pro-6-iPad-killer-alongside-new-999-Surface-Laptop-2.html), where we were treated to “The Surface Laptop 2 now gets 14.5 hours of battery life, while the Surface Pro 6 still gets a solid 13.5 hours on a single charge“, a quote that should be enough to get the Daily Mail in hot waters with a whole league of unsatisfied users and if the Daily Mail concedes that they were merely going by Microsoft numbers, it will be Microsoft taking a hot bath of people demanding that level of battery performance. Or it is entirely possible that Microsoft will claim that there was an unfortunate miscommunication between their marketing department and Annie Palmer, the Daily Mail article writer. In the end the setting should be regarded as sales through deceptive conduct and even as these two players are the most visible ones, they are not the only ones. There has been the Apple Error 53 issue, Telstra with their interpretation of ‘unlimited’ and Optus with their interpretation of DCB (Direct Carrier Billing) and the less said about my interactions with Vodaphone (aka Vodafail) the better, all whilst that list of corporations that are graduating summa cum laude on the art of miscommunications keeps on growing too.

A lot of it is only visible after a long time and after the damage is done. We all agree something needs to be done, yet when we realise that the fine is merely 0.013% of what some end up gaining, there is absolutely zero chance that this situation will be rectified within the lifespan of us, or our children, the profit margins are just too large.

for me, my interactions with Apple costed me $5599 in the end, money I did not have to spare and even as I still love my G5 PowerMac and my iPad one, I remain sceptical and cautious of anything new that Apple released after 2006, the price has been too high and I am merely 1 of one billion active Apple users, they have that much to gain by continuing on the path they currently are.

The law is seemingly slightly too flaccid to resolve the situation at present, how sad is that?

 

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