Tag Archives: Fallout 76

Upping the game

Today started with a nice revelation, Microsoft has taken the sales offensive. Even as we were treated to ”Bethesda’s online action role-playing game “Fallout 76” won’t be available on Valve’s Steam platform during beta or when it launches on November“, the story changes when we look at the PC games in the Microsoft store we see: “Pre-order to get access to the Fallout 76 B.E.T.A.“, so it seems that Microsoft is setting the bar really high, in addition for that part the game is equally available on launch day for those who have the Microsoft Game Pass. The Game Pass is $11 a month solution (in Australia); you get no option to buy the pass for a year (as far as I could tell), which is a drag, and you better have the download options (not to mention the storage) before you commit to it, but there is no denying that it is a deal that is way too good to be true. Microsoft even offers a 14 day free trial, which implies that the games are only available to play as long as you are a member (this is speculation!), not unlike the PS Plus setting. The pass has XB1 and Xb360 backward compatible games and it is a HUGE list. It includes a list of the upcoming top games to be released this year makes the Game Pass an essential choice. The Pass at roughly $130 for a year) will include well over $600 of AAA+ top games, yet to be released in 2018. So apart from the download hassle the pass represents hundreds of dollars of saving in this year alone. I personally believe that they messed up some of the visibility and marketing, but that was their choice. The smaller issue is the backward thinking cap of the US, for people outside of the US (Australia for example) games (when bought outright) are roughly 28% more expensive (and that is after I corrected for the exchange rate). There are also ‘shadows’ here. I do not believe it to be, but there are. For example one source gave me “These eleven Xbox Game Pass games are “leaving soon”“, I cannot tell whether they will also be removed if you have added them to your library (so check this when you decide), the second shadow needs to be mentioned as the quote was: “Personally, paying for the Xbox Game Pass program and Xbox Live Gold is quite a monthly cost“, which is ABSOLUTELY BOGUS! The Xbox Live is a service subscription to play multiplayer, so if the Game Pass title has that, then yes, you will need Xbox Live as you always would have needed it. For the simple player part it is not needed, just as the setting is today. In addition ‘quite a monthly cost‘, is silly to say the least, even on a budget, the setting is that you have Xbox live $80 and Game Pass $130, gives us full and complete access to $12,000 worth of games for $210 a year, anyone debating whether that is expensive needs to get their heads examined. Now, there is no way that you will like all games that would be silly. Yet the setting now allows for you to try games at $0 that you would never have bought in the first place, a setting where you can grow the games dimension that you are in. I believe that to be a really great setting. The part not mentioned is of course the downloading time and subscription fees of the internet, even as those prices have been going down, or better stated giving you more download at the same price, it is a cost you need to consider, yet at the setting where you get access to $12,000 in games, which represents more than I have ever bought in a lifetime across the PS3, PS4, Xbox 360 and Xbox One together is an astounding part you must remember. If only Microsoft had thought that hard drive issue through in 2012, things would be even better for them. I still see that as the one Achilles heel in all this, yet with the rumoured new Console (Project Scarlett) announced for 2020, we do know that Game Pass is a long term setting of gaming for Microsoft and whatever sets the console will be optimised for the billions that Game Pass will bring in. In all this we might ramble too early on the storage issue, but it is an issue Microsoft knowingly and willingly ignored and in all this ‘the most powerful console in the world‘ is impacted through it. In addition, I have had the longest issue with Microsoft marketing (for various reasons, so as Microsoft states in Windows Central: “Xbox Scarlett hardware will ‘set the benchmark’“, I tend to get nervous, you see, they have no idea (well some idea) on how gaming evolves, yet in the end, we will not know what will be available by 2022, so at that point any console will be merely on par, 14 months after it is bought. I moved to console gaming as the update for a PC in 2002 went overboard. Processor and graphic card showed that you would need $2500-$3000 to be up to date for high end gaming and that got you roughly 24 months at best. So gaming with the additional $200 a month, as well as updating drivers, patching and whatever else needed made me move more and more towards consoles and the Xbox 360 delivered perfectly for almost 8 years (at $700), so the cost of living was set to the games bought not to the additional cost of upgrading the hardware to play games. An awesome setting, Yes there was the one off for the hard drive (from 20 to 120 gigabyte, at $119 at that time), but it was well spend. In the end I bought 2 Xbox 360’s, the second one was essential as I got another red rings of death 75 hours before the release of Fallout New Vegas, so I went: “Eff That!” and got the one with the 250 GB drive and it still works, so apart from a high blood pressure event once, the Xbox 360 was a golden choice for any gamer. I also had the PS3, which had the option to upgrade the drive as the PS4 had, so in all this the entire hard drive issue was out there for 12 years, ignoring that part (as well as always online bullying) angers me, because there was never any need, for none of it.

Why does it matter?

It is a level of orchestration, pushing people into a direction before they are ready (and perhaps they never will be). In this Cambridge Analytica is a larger hurdle then anyone imagined and the gamers are sketchy under the most stable conditions. Hackers, phishers, cheaters and trolls are always around the corner and it is best seen when you investigate ‘League of Legends’, I never played the game, but the amount of messages giving way that the victims of bullying and trolls are worse off than the perpetrators is why there should be an online ‘off’ switch. It is essential because the resources needed are allegedly not used correctly (debatable if that would have been possible), and the systems do not have the settings to protect players. The option to just play offline for a while is perhaps the only pressure valve that works (not on all games though), so when we look at MailGuard and we get it in regards to Office 365 (just one day old): “The cunning thing about this phishing scam is that once the victim has entered their username and password, the fake login page redirects them to a genuine Microsoft website, so they think that nothing is amiss. Meanwhile, the criminals have collected their login credentials and are able to steal their online identity for all kinds of nefarious purposes, like fraud, invoice falsification and malware spamming“, Microsoft needs to realise that they have a larger issue and they cannot fix it (basically no one can). Well it is possible, some of the kids involved have been identified, and by shooting them in the back of the head and leaving a message with the parents to start taking notice of what their kids are doing you get change, although some might find it a bit extreme (an issue that is probably a setting for the eyes of the beholder).

Why the extreme example?

The issue is not merely being online, the issue is that too much is online and even if we wanted to apply Common Cyber Sense all the time, there will be a hiatus and when it comes, it will be at the wrong moment in the wrong place. At present the actual success rate on finding and convicting cyber criminals is less than 2%, it is even less when we realise that not everything gets reported. It is in that atmosphere that game streaming is about to be set to a much larger extent. A setting that is based on mere authentication and not on non-repudiation (uncertain how achievable that is at present). You show me a company that guarantees you 100% safety and I will introduce you to someone who is lying to you. As the gaming industry is a $100 billion plus market, the issue was forever that gaming was low impact (for the most), people had more often than not a physical copy, there were more and more parts that one had to overcome, so for cyber criminals it was not an interesting market. Yet with the upcoming changes to the gaming environment it changes, all is online, all is set on central servers and that is when BlackMailWare and RansomWare will become a much more lucrative business for those targeting gamers. Even when you think it does not happen, what happens when your online account gets scrambled, your passwords changed from the outside and for a mere 0.01 bitcoin you can get it back. Systems like that are already used, some will consider that paying $88 is preferable to waiting and losing scores, statistics and access to files with the logs of hundreds of hours of playing a game. When you see the time some invested on games like Diablo 3, Skyrim, Fallout 4 and now upcoming Fallout 76 you get the optional setting where ransom might be successful. And the setting of ‘always online’ makes the threat to console gamers a lot more realistic. You merely have to google the issues on League of Legends and World of Warcraft to see the impact and it is much larger than some think it is. You think it is simple and an adult thing to live with, yet when Microsoft has to explain that danger 250,000 times to the non-technological mother and father of a 16 year old playing and suddenly losing all access, perhaps being permabanned in the process as well, at that point the game changes quickly.

Having a decent non-repudiation solution in place might limit the damage to a larger extent, but that system does not exist for gamers, mere authentication and even when upgrading the issue is not the 100 that do, it is the 15,000,000 who haven’t. this is part of the setting that Microsoft faces and it is facing it on a daily basis with Microsoft 365, where the users are (for the most) adults, so when we get to the console it becomes a different setting. This is why the console evolution is a little more treacherous. When the gamer has the option to remain offline (when needed) he/she has options, when forced online they fall away. Sony got hacked a few times (at least twice), with millions of accounts and the details in the open, the damage was larger than some expected and I reckon that most avoided damage was because the overwhelming amount of gamers had physical copies of the game. So offline gaming was never impacted, merely the multiplayers losing a few days of access.

Now, with Game Pass that would not be an issue and the optional overall damage of $210 (two subscriptions) are easily tended to, in the worst case scenario you pay for it twice and a few weeks later it is either refunded, or you are all paid up for +1 year.

Now, let’s change the setting that the Business insider gave us one month ago. With ‘A desperate hacker tried selling US military files for $150 — only to find no one wanted them‘ (at https://www.businessinsider.com.au/hacker-us-military-drone-files-for-sale-2018-7), this seems hilarious, until you consider the following facts, the first one is “The hacker, who is believed to reside in a poverty-stricken country in South America, said his internet connection was slow and that because his bandwidth was limited, he did not download all the files prior to finding a willing buyer“, so it is in a low yield place, the second one is “The hacker also tapped into live footage of surveillance cameras at the US-Mexico border and NASA bases, and an MQ-1 Predator flying over the Gulf of Mexico“, we still have a sense of humour, live camera watching! Yay! Now we add “the vulnerable computers were taken offline, which inadvertently cut off the hacker’s access to the files“, OK, it happens, sometimes a computer has a missed security patch. Now we add ‘a maintenance manual for the MQ-9A Reaper drone, a list of airmen assigned to a Reaper drone unit, manuals on how to suppress improvised explosive devices‘, is seems harmless, right? Yet when you consider that this was a professional setting where the person had access to “documents belonging to a US Air Force service member stationed at the Creech Air Force Base in Nevada, and documents belonging to another service member believed to be in the US Army“, we see the setting where Military security was circumvented, from a close to powerless place into Military hardware. so when we are confronted with “enough knowledge to realise the potential of a very simple vulnerability and use it consistently“, we see the first part, the second part was given with “The Netgear router vulnerability, which dates back to 2016, allowed hackers to access private files remotely if a user’s password is outdated. Despite several firmware updates and countless news articles on the subject, thousands of routers remain vulnerable“, this is a setting involving adults (one would hope), they cannot get their heads right and you are submitting teenagers and gamers (in a non-professional setting) to those exploitations. Microsoft can market all it can, and to some extent they can fix some parts, but the ‘always online‘ will still be out there and that is where the damage gets to the people.

The prosecution fail rate makes it cool and interesting to go after gamers and the many hours of having to download games will at some point present an opening for hackers, that market is growing and it will hit gamers, there is close to 0% avoiding that.

The question becomes, how ready will Microsoft be? How much resources will be impacted on their customer care and customer service when it hits? The Xbox 360 gave them the red rings of death issue (which went it happened to me was fixed awesomely, it merely took 3-4 weeks), which is acceptable as a new console was shipped to me. The setting when it is in cyberspace, the game changes as a million accounts could be affected. Some hackers will be creative and resort to a low corruption setting (like the dBase virus), some will merely download and wipe, the fact is that even if it is resolved, it will take time to resolve and that is where gamers lose patience really really fast. My setting to buy another console to fix it is one example (I had the funds when it happened), yet what happens when you are in the middle of a Diablo 3 season, which is time restrained and someone ransoms your access? In current setting the damage is partially avoidable; the new Scarlett setting leaves the partial part up for debate. In addition, as the number of people resorting to that path increases, the interest to mess with that part becomes a lot more interesting to Cyber criminals.

In this we need to look at the other side too, the Australian Criminal Intelligence Commission (ACIC) gives us “cybercrime is costing the Australian economy up to $1 billion annually in direct costs alone“, when we look global, we see Experian with the quote: “Ransomware attacks, data breaches, theft of intellectual property, sales of counterfeit goods and other illicit activities are generating at least $1.5 trillion in annual revenue“, so globally, when gamers are added to that list of victims, how high will that priority be? Do you think that they get prime time consideration, or will the party line become ‘the best and easiest thing to do is to just start again‘, I was told that by Microsoft when my Xbox one profile got somehow damaged in the first year. Now try the setting with access, invested cash and time and tenfold the amount of open targets. From my personal point of view, when there is an Office 365 impacting against the Xbox Red accounts wiped, how many resources will Microsoft have? I am certain that the business customers get first dibs on whatever they need. Now this last part does not count against Microsoft, it is merely the lesser of two high cost evils, it is reality.

Even as Microsoft is showing that it is upping the game on gaming and consoles, it is also upping to optional damage and hardship to gamers. I say optional, because in the first, we have no idea what that red box will be doing, we have no idea what the settings are for near future gaming (in 16 months) and we do not know how certain changes will actually impact the gaming sphere, but Sony has shown us that the dangers are real.

In the end, we see that Microsoft is upping the game when it comes to gaming, there is no denying it, yet how the future will pan out and whether Microsoft has truly upped the game for gamers is still to be determined. That is not a negative thing, because any expectation for the future is merely speculation, yet the dangers to their gamers will increase by a lot and that part remains the question mark in all this. Some could have been prevented by a lot, but Microsoft is clearly steering into a settings where adherence to ‘always online‘ is the setting they demand, one way or the other. Even if the prison has golden bars, it remains a prison and that part needs to be clear. The fact that gamers do not get the choice in the matter is what matters, not only from the cyber threat side. Congestion is a growing concern on a global scale. Even as Bill Morrow, Chief Executive of NBN Co. was idiotic enough to initially blame gamers for the congestion, the truth is that against 4K Netflix and YouTube, gamers are not even a blip on that radar, yet congestion is a present and growing issue, so there is a problem there too. The system is already under pressure and globally 200 million gamers when a large slice of that pie is set to the streaming and virtual copies of games only come into play, congestion will rear its ugly head and those gamers become more than a mere blip. Consider that Bethesda shipped 12 million units to retailers within the first 24 hours of Fallout 4, and consider that a large chunk of these people will immediately download the game on launch day of Fallout 76. so optionally up to 12 million people all downloading a game that is also stated to be 4K, so we are looking to around 100 GB download, that is merely one game title, it will be in a time when there is plenty to download and even now, as we accept that most are physical copies, the truth is that gaming in that way will add to the congestion in a really big way. Most providers are not ready and it will impact the gamers, Netflix users and Stan (the list goes on for a long time) are merely part of all this traffic. I named Bethesda and they are merely one of many players in all this. Microsoft, Ubisoft, Bethesda, and Electronic Arts; all people pushing (or getting pushed) towards the virtual release only side of things down the track.

Why does this matter now?

One of the big events QuakeCon 2018 starts tomorrow and that will also be the place where more specific information will be given by the actual makers on more than one title by the way. It will be important on how games are moving forward. It is not merely Fallout 76 (one of the biggest titles anticipated) that is in the upper limits of gaming on PC, Xbox One and PlayStation; it would potentially give the direction of where they are going with the Elder Scrolls VI. Merely two Bethesda games that literally has millions of followers, so there is an essential need to take notice of Bethesda for several reasons. This reverts back to Microsoft, because Bethesda games have a huge following on all platforms. It also means that in that setting (set against the rumour that Fallout 76 is online multiplayer only, yet you can play the game alone) any congestion will topple game joy completely. We know that there is enough experience with Elder Scrolls Online, so it is not the setting that Bethesda is going in blind in any of this, but at the same time the gaming dimension is changing at the same time, so that change is impacting in more than one way; that is the push that Microsoft is going for, which is all fine, yet at that that point we will be faced with more outside interference factors and congestion is a real factor, one that players will be confronted with to a much larger degree in the near future.

If Microsoft gets that all right, then it will be picking up momentum in a scary way and at that point the question will be, can Sony match this? I personally love that part, if we see a setting where Sony and Microsoft push each other to new heights is great because in all this, the gamer ALWAYS wins! And over time this push is a realistic one, yet in some places we will optionally see a time where the providers cannot match what the consumers need and that is a new setting for many gamers. In the past we merely accepted what was available, in the new setting you get to play based on what you pay for and that is something we have not been confronted with. Anyone thinking that this will not happen; think again! It might be the selling point for people to switch providers, but there will be a clear setting of borders, borders that set what you can do and that is where we see the overall cost go up, yet to what extent is a clear unknown for now.

 

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Commerce inverted

A decently intelligent salesperson educated me (some time ago) in the concept of think global, act local. it is something to live by for several reasons. It made perfect business sense, yet what I did not know at the time that it came from the consideration towards the health of the entire planet; to take action in communities and cities. It comes from that ‘sane’ period of time when individuals were coming together to protect habitats and the organisms that live within them. It is what founds the event we now call grassroots efforts, occurring on a local level and are primarily run by volunteers and helpers. So when we consider this and in the business sense we see that It asks that employees to consider the global impact of their actions. It can be applied on a near universal scale and it is a setting of common sense as I see it. So why exactly is Microsoft doing the opposite of it by acting global on a local way of thinking?

Now, they are not alone, but they are the most visible one, because that is how they played the game themselves. When you want to consider an eCommerce move, you need to consider what you are up against and adjust your model accordingly. So why exactly do they advertise the new game Shadow of the Tombraider for AU$144 and the Digital download for AU$114, whilst the shops in Sydney are already offering it for AU$79 and a special edition for AU$89? How does a 42GB download (speculated size) become 44% more expensive, whilst getting an actual physical copy in Sydney is stated to be up to 61% more expensive to download from the Microsoft store? So here we saw (all over the E3) ‘pre-order it on the Microsoft store‘ to be slightly too none lucrative for anyone to ever consider it. Another (weaker) example is FIFA19, where the download is a whole AU$2 cheaper than the physical copy. Yes, it seems to make perfect sense that 4-11 hours download to get that game AU$2 cheaper, does it not?

Now, in itself, I have no issues with the Microsoft store, there are several perfect examples where the store comes with awesome deals, absolutely a given, but now, just after the E3, the new games are what counts and that is where we tend to look. OK, not everyone, I saw ‘games coming soon‘ and the entry was the anticipated game ‘We happy few‘, so I wanted to take a look at what it would cost (and when it is released), and guess what, it wasn’t even in there at all. It is just as deceptive as ‘Play FIFA World Cup Free‘, whilst you are taken to the FIFA18 game of AU$24 (which is a good deal) and in the text is somewhere that it is an addition, a free DLC for anyone who has FIFA18, so why not state ‘Free FIFA 18 World cup DLC‘? It would clearly indicate that it is part of FIFA18 and gives out that it comes with a DLC. None of that is seen and Microsoft is not learning how to properly play the game, not to treating gamers like kids, but like the savant controller users most of them are (and many of them are adults). Microsoft needs to up their game by a fair bit at present.

Oh, and before you think that this is all me, that this is merely an error. I first mentioned it in regards to Shadows of War on May 13th in the article ‘It is done!‘ (at https://lawlordtobe.com/2018/05/13/it-is-done/). There the difference was 50%. Microsoft made no adjustments of any kind. Now, let’s be clear, they are not required to do that, yet in light of the evidence we see where buying from the Microsoft Store will regularly be well over 30% more expensive than a physical copy, why would we consider getting new games there unless we needed that title desperately? This gets us to the entire ‘think local, act global‘. When the question becomes: ‘we need x% margin‘, and when it comes from an overpriced place, the equation changes and logic goes out the window (as I personally see it).

So when we tally the issues that Phil Spencer has on his desk, we also feel sorry for the man. Not, pity mind you, I do not give a hoot about giving him pity, his income is likely in line with a fortune 500 CEO, so he is laughing to the bank on payday (every month), yet he does have an awful mess to clean up from the previous sceptre wielding bosses, not a job I envy.

You see, these small matters are important. The gap with Nintendo is getting smaller and when you consider that Fortnite was downloaded 2 million times in the last 24 hours, you get to see the issue. These players will play on route to somewhere, it merely takes a view for others not having a Switch to consider one getting one at the earliest option, the Fortnite clans are also growing the Nintendo Switch population and cross play gives these people options to get the Switch. The bad side for Microsoft is that they buy additional games, non-Xbox games and that is where the hurt begins, because any gamer will initially get 3-4 games, so that takes an additional $300 away from both Sony and Microsoft. And that is not all, what kind of an impact do you think 120 million Fallout shelter users can make? You see part of this is that the top 10 of downloaded games has 5-7 titles with well over a million downloads, those numbers rack up. Anyone with a passion for multiplayer gaming will not ignore millions of gamers, especially when it comes to half a dozen games of multi-player capable titles. The numbers start to add up at that point, so when we see such shifts Microsoft really cannot afford the issues seen in the Microsoft store as they are at present and it has been an issue for a long time. Their only positive side is that Sony made pretty much the same mistake from day one, so there is no competitive issue on that side for them.

That brings us to another side, which to some regard shows Microsoft marketing dropping the ball. To be honest, it took me by surprise as well. We got to see a filmclip at the Bethesda show with a very special edition of Skyrim. We all laughed, yet the joke is on us, so as Business Insider (at https://www.businessinsider.com.au/skyrim-very-special-edition-amazon-echo-alexa-bethesda-video-2018-6) gives us you can actually download the game for your Echo‘, and with Keegan-Michael Key on the sofa, why would you not think it was comedy? Yet when you look at Amazon (at https://www.amazon.com/dp/B07D6STSX8), you get the goods. So there is an actual Skyrim Very Special Edition on Amazon. The movie you can watch again (at https://www.youtube.com/watch?time_continue=1&v=FnEW6dX_BmU). When we read: “Fans have since uploaded videos of themselves playing “Skyrim: Very Special Edition.”“, we see that Bethesda marketing is creating waves in several fields on several places and in places where we never thought to look before. So as we keep on seeing ‘the most powerful console in the world‘, there is a much larger need to adjust view and vision. Even as the hardware is slightly too flawed, the Game Pass, which I tend to call: ‘GamerPass’ is something to work with. Anyone who has the intent of buying more than 2 games a year would be crazy not to get it. No matter the congestion, the hardware flaws and other matters. Game Pass is an almost certain game changer for Microsoft, it will give them time to clean up other matters and it will set the stage for more. So why am I not seeing Game Pass on YouTube and on web pages at least once a day? In the last 3 days I have seen nothing from Microsoft. Anthem, Fallout 76, Summerset, Fortnite and a few others, they all got their advertisement minute in (more than once I might add), not Game Pass though. The digital visibility is everything and Microsoft seems to be blindly staring at some surface (pun intended), how will that help Phil Spencer? I might not be pro Microsoft, yet I remain pro-gaming no matter what format it is on. There lies the setting from both EA Access and Game Pass, to give but a simple example.

None existing example

When printing these ‘credit card funds‘ to buy and enter a code on your console, why do places like Gamestop, JB Hifi, EB Games not have the Game Pass out in front? There seems to be an English version. Why can’t we get a load-n-go Microsoft debit card to use for the Xbox for gamers? All simple implementations of systems that are already in the field, with additional account linking as well as additional download bonuses with every purchase (over a specific amount). If visibility is the essential need of any console, I am confronted with a personal belief that Microsoft Marketing is looking at the wrong surface, the surface of some tablet, not the surface of a 130 billion dollar a year industry. Does Microsoft want to matter or not, that should become the thought on the front of anyone’s mind that has one. I am getting pissed off and angry for the same reason I have been pissed off with Yves Guillemot (he apparently owns Ubisoft) for half a decade. He had an amazing IP and let it go to waste for years. We are starting to see the same thing here and it becomes a much larger field of where Microsoft needs to look. We can agree that to some extent Ubisoft is adjusting its trajectory (last 2 years already), now we see Microsoft starting a similar spiraling downfall (from the gamers point of view). Some things cannot be prevented, but a lot of them can be fixed and change the path for the future. It needs a visionary! The presentation showed that Phil Spencer has vision, but is it enough and will is he fast enough to correct all the previous mistakes (not done by him), that is the part I cannot tell at present. It is also unfair to confront him this strong a mere two days after the E3, but he needs to recognise that the third period is starting and he has 2 goals against him, so he needs to get his star players on the ice and against the teams that are slowing him down, even if it is his own Azure team dragging issues along (a 2014 issue). Now as the game changes, or better stated as Microsoft wants to change the game, they need to be on the ball all the time and that does not seem to be the case (a personal observation). You cannot do this with a static shop 11% the size of an Apple store down the road (less than 100 metres down the road), you do it be creating engagement. You set the stage where everyone can game for an hour and feel the goods, to get the parents involved and show why the Game Pass is the solution, get to the mothers, seeing how AU$120 per year gets them 100 games (valued at an average total of AU$ 7500), and how that value increases year after year, especially on money saved from not buying games.

Get the ‘Consider Game Pass‘ on every digital download card you buy in store, post office and supermarket. Because parents see the ones in the post office and supermarket, these places can start engagement, a path that gives long term visibility. In all honesty, I haven’t seen any of that. Is it merely placement of product? If it is that important, I should see something like that twice a day and not on my console, when I am there, I merely want to start the game I felt like playing.

Oh, and that is not merely my thought, Google has all these free advertising classes on learning to use their products, pretty much stating the same thing. The foundation of digital marketing seems to be missing. So when I get to the start page of a place like JB Hifi (everyone in Australia knows that one), I would care less on seeing ‘Surface Pro‘ every time I get there, There is no mention at all of Game Pass. I can actually search ‘Game Pass’ and I get all kinds of passes and the 19 linked to the Xbox One, not one is about the Game Pass. That is the game! That is how you lose it, by merely not having visibility. Oh, and they are not alone, seeking it on Amazon gives you one option in the ‘Currency & Subscription Cards, Subscription Cards‘ department. It is the 12 months Gold Live subscription. A mere example on how visibility is the key to forward momentum. Sony knows it, Nintendo definitely knows it, and it is time for Microsoft to wake up to the proper digital age. For these examples are all clear pieces of evidence of inverted commerce in the digital age. I’ll let you decide on how many of those corporations stay afloat whilst making a living through applying inverted commerce, if you find one, ask them to send me a postcard.

Was that over the top?

 

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Where we are in gaming

So the E3 is almost done. I saw the EA bit, I was blown away by Bethesda where they ended the presentation with 13.2 seconds announcing the Elder Scrolls VI. A mere teaser, but what a teaser, the crowd went insane on the spot (me included). I reckon that it will be a 2019 release and we will hear a lot more after the release of Fallout 76 later this year. When it comes to Fallout 76 it will be a lot bigger than ever before. It allows for single play, friends play and multiplay. That is merely the first part, the second part is that Fallout 76 is announced to be 4 times the size of Fallout 4, so any Bethesda fan expecting to be well rested by Christmas better start buying stocks and options in Red Bull, as they will need it and lots of it.

There was a lot more announced, most importantly the setting of a new free game, called Blades, an elder scrolls version of Fallout shelter, a very different one, Bethesda went one step further where the game is fully playable in portrait and landscape mode, the view on the game made me desire an immediate update to my mobile (which is falling apart anyway). In addition, Fallout Shelter became available at that point for both PS4 and Nintendo Switch. So Bethesda is not sitting still and a lot of it at no cost at all, showing a level of gamer care that we have not seen to this level before. Bethesda blew us away with the upcoming DLC’s, updates and new games. After that it was time for Microsoft. I have had issues with Microsoft and they are still growing, yet the presentation given was really good. Phil Spencer knows his shit and that of many other players in this field. He knows what it is about and as we saw all kinds of ‘world premieres’, it relied to some degree on both Bethesda and Ubisoft to give some of the goods, but that was not all. I stated it before, I am not a racing fan, but Forza 7 blew me away, it was astounding to see, so I was not ready for what happened next. If Forza 7 is set at as a 90%-91% game, the upcoming Forza Horizons 4 is getting us straight to the 100% mark. They really outdid themselves there. It is set in historical England, all of England and if you think that Forza 7 had the goods, seeing seasons and weather set into the driving, seeing every place go through the 4 seasons, you will see something totally unique and there is no doubt that if it holds up on the Xbox One X on 4K and 60fps, you are in for a treat, even a non-racing fan like me can see that this is something totally new. There were also announcements on gaming houses and developers bought as well as some of the indie developers who are showing excellent products. Phil Spencer is making waves; he is not out of the woods as he has to clean up the mess of two predecessors, so he has his work cut out for him. There was also a less nice part. They did in many cases give not any release date, merely ‘pre-order it at the Microsoft store‘. I personally believe that this is the Microsoft path, a path that was dangerous and I accused them for not being in consideration of gamers. There was more. You see, Microsoft is moving to take the shops out of the equation. They were doing it to some extent (poorly I might add), yet now when we consider Gamerpass “Xbox Game Pass launched back in June, and provides access to more than 100 Xbox One and Xbox 360 games for $10.95 per month“, before you think that this is a lot, consider that you get access to 100 games, with the announced NEW games, we got that it will include the next Halo, Gears of War, and Forza on launch day. So that is a massive teaser, yet I am also scared of the intentions of Microsoft. I have seen this before. You see, TechAU gave away the speculated goods with “selling games is no longer an option. With console hard drive storage sizes increasing to 1-2TB, its possible we need to rethink game ownership completely. The big question will be the games available. If they’re all games from 6-12 months ago, it may still be seen as a good opportunity to play a bunch of games you meant to buy, but never got around to it“, if only it was true, because they already dropped the ball twice on that one. You see, I saw a similar play in the late 80’s by The Evergreen Group, they had government backing and undercut the competition for years, after that when the bulk was gone, the prices went back up and they were close to the only player remaining. It seems that Microsoft is on a similar path and when we saw the Faststart part I got a second jolt of worry, with the stating that they used machine learning to see how gamers play. This implies the profiling of all players, so when exactly did you as a gamer agree to that? You see, when this becomes personalised, it is not about the average player, this is about you as the individual player and I personally believe that the push ‘to pre-order at the Microsoft store‘ is not merely marketing, it is about pushing for online only and take the shops out of the equation. It makes sense from a business point of view, yet you end up with the only IP, the ones they allow you to have, for whatever time you end up having it. I never signed up for that, and even if we love the offering they give for now. When the shops can no longer support this theory, what happens then? How will you feel in 5 years when your IP is based on a monthly rental? It is a dangerous part and for now you think it does not matter, but it does, you see the earlier quote ‘With console hard drive storage sizes increasing to 1-2TB‘, yet the Xbox One X is merely 1TB, so there is that already, then we realise that the 1 TB merely gets you 800 GB (OS and other spaces reserved), so now we see that the previous Gears of War was 103.12 GB, implies that with one game installed, you are down to less than 70%, now add Halo 5: Guardians (97.53GB) and Forza 7 (100GB). So, only 3 games and 50% of the total drive space is gone (those mentioned games were the largest ones).

So when I see the mention of space for 12 games, I wonder how correct it is. Now consider the announced games like Fallout 76, the Division 2, Beyond Good and Evil 2 and wonder what will be left. People will wake up much to soon as they have to reorganise their console drives, way too early in 2018. Consider, not just the games, but the patches as well. Now you start seeing the dangers you as a gamer face. The moment that 120 million gamers start working in an online setting (PS4, XB1 and Switch), how long until the telecom bandwidth prices go up? How affordable will gaming remain? For now it looks great, but the bandwidth fountain will be soured, the impact is not short term when it hits, and the impact will be too great to consider for now and the Telco companies have not even considered the dangers, only their option towards optional revenue. There is supporting evidence. In Australia, its fun loving product called NBN had 27,000 complaints last year alone. If the old setting for every complaints 5 people did not bother, we see a much larger issue. With issues like outage and slow data speeds one number (source: ABC) gives us that at present the growth of 160% of complaints ‘equated to 1 per cent of the activated premises‘, how is that to sit in whilst downloading 100 Gb for your Xbox One X, and that is merely Australia. In places like London in full setting congestion will be a normal thing to worry about. So when we see “Julie Waites said her 85-year-old mother Patricia Alexander has been without a working phone at her Redcliffe home, north of Brisbane, since June when the NBN was connected in the area“, which we see 4 months after the event, there is a much larger issue and Microsoft did not consider the global field, an error they made a few times before and that is the setting that gamers face, So when your achievements are gone because for too long there was an internet issue, consider where your hard earned achievements went off to. I am certain that it is not all Microsoft’s fault, but its short sighted actions in the past are now showing to become the drag regarding gaming.

The one part that Microsoft does care about is its connections to places like Bethesda and Ubisoft, who in their presentation show to be much larger players. We get that this is merely beta and engine stuff, but the presentation of the Division 2 rocked, I am not sure how the Crew 2 will do, but it looked awesome, in addition the EA games looked as sweet as sport games can get on the Xbox One, so they have the goods. Phil Spencer is making waves and he is showing changes, but how trusting will this audience remain to be after a mere two incidents where gaming was not possible due to reasons not in the hands of Microsoft? Their support division stated last year that the uploaded data from my console (not by me, were all the responsibility of the internet provider), are you kidding me? Yet the games do look good, there is no denying that, yet their infrastructure might be the Achilles heel that they face in the coming year. There was also time for the upcoming AC game called Odyssey. It is very similar to the look of Origin in looks. Graphically it is stunning. The view also shows that AC is changing; it has a much larger political impact in the story line and the changes you can make. It is a lot more RPG based than ever before, which as an RPG lover is very much appreciated and with the choice of a male or a female player is also a change for good, unlike AC Syndicate the choice will be for the duration of the game, making it a much larger replayable challenge. The demo shows that there definitely are changes, some are likely gamer requests, the rest seems to be a change to make the game more appealing regarding the play style you choose, but that part is speculation from my side. I would want to be cautious, yet they truly took the game to the next level with AC Origin, which makes me give them the benefit of the doubt. The setting that Ubisoft brings is much stronger than last year, so it could end up being a stellar year for Ubisoft. When we get to Sony, I become a little cautious. Yet even as we saw it in the previous presentation, instead of merely presenting titles, having live music on stage, the music from the games was a really nice touch. I do not know about you the gamer, yet I have been more and more connected to the music as the quality of it has been on the rise, so seeing the performances was well appreciated. It might have started as early as ACII and Oblivion, now we see that good music is a much larger requirement in any game. A much darker the Last of Us 2 (if that was even possible) sets the stage for what is to come. Yet, even as we see awesome presentations of what is to come, I have to admit that Microsoft did have a better presentation. Sony is also playing the ‘store’ setting with PlayStation Store for bonus options. The games are overwhelming and those are merely the exclusive titles. When we consider all that Ubisoft and Square Enix bring to the table, it shows to be a great year for all the PlayStation owners. Yet, the overwhelming advantage that they have over Microsoft is not as much as you would think. The question becomes how heavy the overbearing advantage that the Last of Us 2, Ghost of Tsushima and Spiderman have, yet when set opposite Forza Horizon 4, Halo Infinite and Sea of Thieves I wonder if it remains a large advantage. Sony has more to offer yet the overwhelming exclusive benefit is not really there. So when we look at a new Resident Evil, actually a remade version of Resident Evil 2, we remain happy for the ‘unhealthy’ life diminishing gaming treats that are offered; both consoles will be offering gaming goods we all desire. There is no doubt that gaming revenue will go through the roof and it seems that we are in a setting where games are not just on the rise, the predictions are that they will grow the market in nearly every direction, and we still have to hear from Nintendo, you see that one is important for both Microsoft and Sony. There is little doubt that they will surpass the Xbox One in total sales, yet now it becomes the setting where they might be able to pull this off as early as thanksgiving, a setting Microsoft is not ready for, the ‘most powerful console‘ will optionally get surpassed by the weakest one as Microsoft has not kept its AAA game for close to two years. Three simple changes could have prevented that, yet the view and setting of always online, GamerPass and storage destroyed it, the mere consideration of infrastructure was missed by Americans focused on local (US) infrastructure and forgetting that the optional 92.3% of the desired customer base lives outside of the USA. The simplest of considerations missed, how is that as a hilarious setting? Oh and getting back to the Sony presentation, if you thought God of War surpassed your expectations, it seems (from the demo) that Spiderman is likely to equal if not surpass that event, so there is one issue that the others will have to deal with, the PlayStation players (Xbox One players too) will just have to wait and be overwhelmed with the number of excellent games coming their way before Christmas, because for both of them the list seems to be the largest list ever. I am posting this now and perhaps update a few Nintendo settings, as there are several revelations coming. GeekWire gives us in all this “Microsoft’s Xbox One still faces an uphill climb vs. Sony and Nintendo“, yet the article (at https://www.geekwire.com/2018/e3-2018-analysis-microsofts-xbox-one-still-faces-uphill-climb-vs-sony-nintendo/) misses out. You see, even if we are to agree with “Microsoft has effectively made its own console irrelevant, because even with the Windows Anywhere initiative, there’s no particular reason for a dedicated enthusiast to own an “Xbone” if you already have a PC. There are certainly advantages, such as ease of use, simplicity of play, and couch gaming, but the same money you spend on the Xbox could be going to tune up your computer so you can play the same games in a higher resolution“, we see the truth, but a wrong one. You see ‘the same money you spend on the Xbox could be going to tune up your computer“, is not correct. We need to consider “you can find a large number of 3840×2160-resolution displays in the $300 to $500 range“, as well as “For a better 4K experience, look to the $450 GeForce GTX 1070 Ti, $500 GeForce GTX 1080, and $500 Radeon RX Vega 64, though the Radeon card is still suffering from limited availability and inflated prices. These cards still won’t hit a consistent 60 fps at 4K resolution in the most strenuous modern games“, so you are down for a lot more than the price of the Xbox One X and still not get the promised 60fps that the Xbox One X delivers. And that is before you realise that a TV tends to be 4 times the size of a PC display. The biggest issue that has not been resolved is the mere stupidity of 6mm of space, that allows for a 3TB Seagate BarraCuda, it would have diminished most other issues, now merely evolve the operating system requiring people to be online all the time and Microsoft would have created an optional winning situation. It should not impact the need (or desire) for GamerPass and it would change the curve of obstruction by well over 70% overnight, all that when you consider that there is a $65 difference for 300% storage, something that the 4K community needs. Phil Spencer has one hell of a fight coming his way and if he can counter the Microsoft stupidity shown up to now, he could potentially turn the upcoming number three position around in 2019, making Microsoft a contender again at some point, yet if the short-sighted board of Microsoft is not willing to adhere to some views, they will lose a lot more than just the loss of a few hundred millions of console development, they might lose a large customer population forever, because gamers hold a grudge like no other and if it was not merely the cost of the console, the fact that the games they bought might overtake the total amount spend by close to 3:1, and once gone they will never ever return. That is the stage we see now and even as there is a lot of improvement, where it matter no changes were made. So even as we should all acknowledge that Phil Spencer is a large change for the better, Microsoft needs to do more. They have the benefit that Sony gave a good show, yet not as good as Microsoft. Perhaps the live presentations are the E3 part we all desire, the demos and previews were all great on both systems. In that regard Ubisoft and Bethesda both brought their homerun at the E3 and they are well deserved ones. As both deliver to both consoles there were no losses on either side, only wins for both sides, yet that leaves the small devil in my brain considering the question. If Fallout76 is 4 times the size of Fallout 4 which (according to Eurogamer) ‘required 100GB install sizes as a minimum‘ for 4K. So how much more will Fallout 76 need? It is in that light that we need to look with a 1TB drive, something I saw coming 5 years ago. So now, whomever buys a 1TB system will soon (too soon) stop being happy. That is one of the fights Phil Spencer will face soon enough, an issue that could have been prevented 6 years ago. It is so cool to see all these games coming, whilst we see a storage system supporting merely part of what comes and that is before we see the network congestion as a few million people try to update their game and get access to the networking facilities. It was an issue that haunted Ubisoft with the initial Division in 2016. When we saw ‘I’m still at work, had to stay overtime and I’m really salty because I might not even play today because of all this server downtime‘, I merely stated that they could have seen that one coming a mile away. Ubisoft upgraded everything and I do not expect to see this in the Division 2, yet consider that it is not merely one game. Consider every gamer getting issues when they want to access Gears 5 and Halo Infinite on launch day. That is the issue we could see coming and in all honesty, in most cases it will not even be the fault of Microsoft at all. The evidence was seen in Australia merely a week ago when ABC treated us to “NBN Co chief executive Bill Morrow suggested that “gamers predominantly” were to blame for the congestion across the National Broadband Network. He later clarified that he wasn’t blaming gamers for congestion, but reiterated that they are “heavy users”“, that is the reality setting, where Counter-Strike: Global Offensive and Destiny 2, two games are 49% of the average hourly bandwidth usage, now add Fallout 76, Gears 5, the Division 2, EA Access and Microsoft GamerPass. You still think I am kidding? And that is merely Australia, now add London congestion and when we consider some news sources give us: “London, Singapore, Paris and New York taking top spots when we consider internet congestion“, I reckon that Europe has issues to a much larger extent. When we consider in addition that the Deutsche Welle gave us last January “A new report has found that only a small fraction of German users get the internet speeds that providers promise“, as well as “the problem is only getting worse“. That is the setting Microsoft is starting to push for and the gamers will not be enjoying the dangers that this will bring. Certain high level non thinkers at Microsoft are making this happen and now Phil Spencer will be faced with the mess that needs cleaning up. The part that many have been ignoring and it will hit Microsoft a lot harder, especially when it wants to move away from uphill battles, a sign that we cannot ignore and whilst the plan might be valid in 4-6 years, the shortage that the hardware and infrastructure gives at present will not be solved any day soon and that is counting against Microsoft. The impact will hit Nintendo as well, but not nearly as hard. The evidence is out there, yet some analysts seem to have taken it out of the equation. Is that not an interesting view that many ignored?

So we are moving forward in gaming, no one denies that, but overall, some cards (like always online) were played much too early and it will cost one player a hell of a lot more than they bargained for.

 

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The gaming E-War is here

The console operators are seeing the light. Even as it comes with some speculation from the writers (me included), we need to try and take a few things towards proper proportions. It is a sign of certain events and Microsoft is dropping the ball again. The CNet news (at https://www.cnet.com/news/xbox-big-fun-deals-e3-week-starts-june-7/) gives us “Microsoft’s big E3 sale on Xbox consoles, games starts June 7“, where we see “Save 50 percent or more on season passes, expansions and DLC and other add-ons“, which sounds good, yet in opposition, some claim that as Microsoft has nothing really new to report (more correctly, much too little to report), they want to maximise sales now hoping to prevent people to move away from the Xbox. I do not completely agree. Even as the setting of no new games is not completely incorrect, the most expected new games tend to not get out in the first month after the E3 (they rarely do), so Microsoft trying to use the E3 to cash in on revenue is perfectly sound and business minded. Out with the old and in with the new as some might say. Yet, Microsoft has been dropping the ball again and again and as more and more people are experiencing the blatant stupidity on the way Microsoft deals with achievements and now we see that these scores are too often unstable (I witnessed this myself), we see that there is a flaw in the system and it is growing, in addition, I found a flaw in several games where achievements were never recognised, implying that the flaw is a lot larger and had been going on for more than just a month or so. The one massive hit that the Xbox360 created is now being nullified, because greed made Microsoft set what I refer to ‘the harassment policy’ of ‘always online‘, this is now backfiring, because it potentially drives people to the PlayStation, who fixed that approach 1-2 years ago (some might prefer the Nintendo Switch). Nintendo needs to fix their one year calendar issue fast before it starts biting them (if they have fixed it, you have my apologies).

Sony is not sitting still either as Cnet reports (at https://www.cnet.com/news/sony-isnt-waiting-for-e3-2018-will-reveal-3-playstation-games-early/), with the quote “Starting Wednesday, June 6, the company will spoil one announcement each and every day for five days in a row. Sony is being tight-lipped about the details, but those announcements will include [censored]“. Yet getting back to Microsoft, they do need and should get recognition for “Up to 75% off select games including Monster Hunter: World, Sea of Thieves and PlayerUnknown’s Battlegrounds“. I admit that a game like monster hunter is an acquired taste, yet 75% off from a 95% rated game like Monster Hunter is just amazing and that game alone is worth buying the Xbox One X for. I only saw the PlayStation edition, yet the impression was as jaw dropping as seeing the 4K edition of AC Origin, so not seriously considering that game at 75% discount is just folly.

The issue is mainly what Microsoft is aiming for (and optionally not telling the gamers). They never made any secret of their desire for the cloud, I have nothing against the cloud, yet when I play games in single player mode, there is no real reason for the cloud (there really is not). So when I see that Microsoft bought GitHub for a little less than 10 billion, we should seriously consider that this is affecting the Xbox One in the future, there is no way around it. Even as we see the Financial Times and the quotes of optional consideration “Microsoft is a developer-first company, and by joining forces with GitHub we strengthen our commitment to developer freedom, openness and innovation,” a claim from CEO Satya Nadella. He can make all the claims he like, yet when we consider that this is a setting of constant updates, upgrades and revisions, we see the possible setting where a gamer faces the hardship that the Oracles DBM’s faced between versions 5 and 7. A possible nearly daily setting of checking libraries, updates and implementations to installed games. Yes, that is the real deal a gamer wants when he/she gets home! (Reminder: the previous part was highly speculative)

As we get presentations from the marketeers, those who brought us ‘the most powerful console on the market‘, they are likely to bring slogans in the future like ‘games that are many times larger than the media can currently hold‘, or perhaps ‘games with the option of bringing additions down the track without charge‘, or my favourite ‘games growing on every level, including smarter enemies‘. All this requires updates and upgrades, yet the basic flaw on the Xbox needing extra drives, extra hardware and power points, whilst increasing the amount of downloads with every month such a system is running is not what we signed up for, because at that point getting a gaming PC is probably the better solution. A business setting aimed at people who wanted to have fun. This is exactly the setting that puts the AU$450 PS4, AU$525 and AU$450 Nintendo Switch on the front of the mind of every gamer soon enough.

The elemental flaw that the system holds is becoming an issue for some and when (or if) they decide to push to the cloud to that extent the issues I give will only grow. Now, I will state that in a multiplayer environment, a GitHub setting has the potential to be ground breaking and my making fun with the slogans I gave in Orange, could be the true devastating settings that will form an entirely new domain in multiplayer gaming. Yet we are not there yet and we will not be there yet for some time to come. Even as Ubisoft is getting better and they did truly push the edge with AC Origin, you only have to think back to The Division, the outages and connection issues. The moment that this hits your console for single player that is the moment when you learned the lesson too late. In similar view we can state that the lessons that we learned with Ubisoft Unity, what I call clearly bad testing and perhaps a marketing push to get the game out too early ‘to satisfy shareholders‘, whilst gamers paid AU$99 for a game needing a ‘mere’ patch, which was stated in the media in 2014 as: “The fourth patch for Assassin’s Creed: Unity arrived yesterday as a sizable 6.7 GB download. At least, that’s the case for non-Xbox One players; some players using the Microsoft console are facing 40 GB downloads for the patch“. Think of that nightmare hitting your console in the future, and with the cloud the issues actually becomes more dangerous as patches were not properly synched and tested. That was the fourth, and that was before 4K gaming became the 4K option on consoles, which would have made the Unity download a speculated 80GB, over 10% of the available space of an empty Xbox One. Now, you must consider that such patches would be enormous on the PS4 pro as well, that whilst Microsoft could have prevented 40% of the issues of the issues we are faced well over a year ago, now consider how you want your gamer life to be. Do you still feel happy at present?

Oh, and Sony is not out of the woods either, even as some are really happy with the PS4Pro, it must be clearly stated that there are enough issues with frame rates on several games, all requiring their own patch, which is not a great setting for Sony to face. Even as the new games are more than likely up to scrap and previously released games like Witcher 3 are still getting patches and upgrades, the fact that God of war had issues was not a great start; the game looked amazing on either system. Still, when it comes to fun, it seems that Nintendo has the jump on both Sony and Microsoft. The Splatoon 2 weapons update (lots more weapons) is just one of the setting that will entice the Nintendo fans not put away their copy of Splatoon 2 any day soon. In addition, Amazon implied that Fallout 76 will be coming to the Nintendo switch, which is a new setting for both Sony and Microsoft. For those imagining that this is a non-issue because of the graphics need to play Metroid Prime on a GameCube and watch it being twice the value that Halo one and two gave on an Xbox (with their much higher resolution graphics). The mistaking belief that high-res graphics are the solution to everything clearly has never seen how innovative gaming on a Nintendo outperforms ‘cool looking images‘ every single time. Now that Bethesda is seeing the light, we could be in for a new age of Vault-Tec exploration, but that is merely my speculated view. That being said, the moment we see Metroid Prime 1 and 2, as well as Pikmin and Mario Sunshine on Switch that will be the day that both my Xbox One and Ps4 will be gathering dust for weeks. These games are that much more fun. I just do hope that it will not overlap with the release of some PS4 games I have been waiting for (like Spiderman), because that in equal measure implies that I need to forgo on hours of essentially needed sleep. Mother Nature tends to be a bitch when it boils down to natural needed solutions (I personally do not belief in a red bull life to play games).

So as we are in the last 4 days before the E3 begins, we are more and more confronted with speculations and anticipation. Cnet was good enough to focus on released facts, which is awesome at present. Yet we are all awaiting the news. That being said, the leaks this year has been a lot larger and revealed information has been on overload too. It might be the first sign that the E3 events could be winding down. There had been noise on the grapevine a few weeks ago, yet I was not certain how reliable that information was. The leaks and pre-release information does imply that E3 is no longer the great secret basket to wait for as it was in previous years. We will know soon, so keep on gaming and no matter which console your heart belongs to, make sure you have fun gaming!

 

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