What you see is what you get, that has been around since the old PC XT (or AT) tried its hands on desktop publishing. The phrase continued and spread in other paths, and we all accepted the term. Yet the term evolved and the fakeness of the term used later was ignored. As such the evolved WYSIWHY has come to be: What You See Is What Hyped You.
We see it in all matters of events. How the media gives rise to ‘Fed cuts rates by half a percentage point to combat coronavirus slowdown‘ (source:CNBC), even as there were less than 300 cases in a nation with 325,000,000 people, no such consideration was ever given with Swine flu or HIV. It was merely an administration what wanted to avoid the use of ‘recession’, now we see ‘Recession fears grow as Wall Street investors brace for a wild week for stocks‘ (source: Washington Post), even as we accept “after coronavirus fears caused the biggest weekly decline for U.S. stocks since the financial crisis“, the idea that a case of the flu, with a present 109,975 cases is just insane and most people are just buying the cake shovelled towards us. Consider that China has 73% of the cases and 19.3% of the cases are spread over Italy, South Korea and Iran. So how can these 4 nations impact the world economy to THAT extent? Lets not forget that the global fatality is still around 3.4%, all whilst the cases in Germany, Sweden, Belgium, Norway, Singapore, Austria, and Canada are without fatalities (at present), as such the overreaction is large and WYSIWHY is as I personally see it the stage.
Yet this is not about that, even as the beer virus (Corona) is staged to you in ‘E3 2020 is on a knife-edge right now – and it could end the gaming show for good‘ by Techradar (at https://www.techradar.com/news/e3-2020-is-on-a-knife-edge-right-now-and-it-could-end-the-gaming-show-for-good), there are a few important parts here and it is time to call the spades that they are not diamonds (or hearts for that matter).
As I personally see it, there is a larger rift between Sony and Microsoft and it is coming to blows soon enough. Sony wants to be slightly cheaper than the Microsoft product, all whilst the Microsoft presentations are hiding the simple fact that they DO NOT want to reveal the storage space on their contraption. Look at all the presentations over the last year, it is all about hype creation, all whilst storage is a massive part of a console, no matter how you play, you need storage and for almost a year Microsoft steered away from it in any way they could and for them the E3 is coming too soon to feel comfortable. More importantly, in 2013 they had this ‘always online‘ part and it nearly destroyed the Xbox as a product, now they are afraid to come out and play as the kids would say, they are all into hype creation, whilst essential issues like price and storage are averted. I give them a pass on price this early, not on storage, because if the systems is this ready, the storage is known, even if there are multiple options.
Microsoft desperately needs WYSIWHY and the people in gaming have had enough of that stage. The Techradar article mentions Microsoft once, a player that distinct in the E3 history, to see it only once, implies (for me at least) that this is about avoidance. Sony has had a great run and it has the benefit of a huge PS population, it is ahead by a lot. To be honest, if the PS5 is $100 more expensive than the Microsoft version, I will still go for the Sony option, as I personally see and feel it, there was too much treason by Microsoft towards me, too much harassment towards online and too much bricks on the road for the offline players (not to mention all the advertisements on my XBox One home page), intentional limitations is as much of an harassment than anything else and Microsoft is out of options with me.
There are a few options, especially as the E3 trade show is a moneymaker, merely delaying it would already be a clear alternative, no the talk is ‘cancellation’ and it does not sit well with me (so far ESA has clearly denied any cancellation of the E3). Yes, even as the corona cases are blatantly out of proportions (the shouting that is), we see no foul in delaying the E3 event, cooler heads prevail and I see that the E3 might have to be delayed, yet for how much, that is the question, also, as the E3 is getting closer to the end of the year, the PS5 and the Microsoft alternative could actually be presented to players, as such I see that there is a lot more going on. Nintendo has a hard time ahead, but the Switch is so switched on that it will stay standing in the upcoming Sony vs Microsoft battle, but Microsoft does not want that, you see with the Nintendo Switch surpassing Microsoft on lifetime sales the stage is not pretty for Microsoft, they were willing to grudgingly be in second place, but to get to a trade show where the weakest processor sells better then the most powerful one, especially as pricing is seemingly not the issue is too unsettling for Microsoft, until they can hype some kind of a win over the other two, they want to avoid the E3 completely, yet the E3 is more than these three, the game makers (Bethesda, Ubisoft, Square Enix, Sega and others) are also a factor, they are the people also enticing the audience and even as we see good things, we see that Ubisoft is in terrible danger. First we get “The Division 2 is still having a few issues, despite the release of a new update. The issue appears to be affecting Xbox One owners, who are unable to login because their characters are locked.” (source: the Express), then there were a load of issues with Breakpoint, Digital Trends gave us yesterday “Ubisoft will try to save Ghost Recon Breakpoint with huge overhaul, new modes” this is on what some would call ‘an old system’, and it seems that they are nowhere near ready to go to the new systems, whatever presentation they bring with get nitpicked by thousands and Ubisoft might not ready for that as I personally see it because they could not properly test games (as the released evidence shows or muzzle their marketing department until it was safe for them to create hypes).
Bethesda’s largest issue was Fallout 76, and that is fair. They gave us two days ago “Just Because It Didn’t Go Well Doesn’t Mean It Was Wrong to Try Something Different“. OK I support that part, trying something new could break the bank, it did with the Nintendo Switch, and there is no shame in trying and failing (Nintendo WiiU anyone?) This is how gaming goes. When you are on the edge of what is possible, doing the same will not get you anywhere, I personally was not up for Fallout 76 (I prefer my games single player), as such Pete Hines is correct and beyond that, until they have something that is really ready on PS5/XBox, they might prefer to remain quiet, I get that. The E3 is too big and it is possible that some makers don’t have anything ready at that point and that is fine, but the fact that no one has anything, that becomes too weird.
If I can design a gaming idea in 8 hours, so can those who are better at it then me, that is merely a simple truth to behold and the cancellation of the E3 does not make sense. Yes it makes sense for Microsoft (for all the expected reasons) and it makes sense for Ubisoft (for all their unfortunate events), yet there is more than these two and there is so much to behold in gaming land that it is sad to see so much depend on the PS5/XBox to falter (whilst some are hiding behind a bottle of Corona).
As Techradar finishes with “given the melting pot of illness, behind-the-scenes disagreements, and online distribution channels threatening its survival. And the status of E3 2020 could be decided any day now. We’ll keep you informed either way” we see that nothing is set in tone, but the flexibility to avoid issues are in play, we get part of that.
So let’s look at the elements
- Illness. Not an issue, the delay could optionally avoid that and give rise to solving another part.
- Behind-the-scenes disagreements. OK, we accept that, but that has always been the case, in this stage we see that Microsoft and Ubisoft are in a massive negative swing, so do these two players have THAT much swing on the E3?
- Online distribution channels. Not an issue educating and buying a muzzle for your marketing department solves that. What is hyped is an issue, but only to the hyper, online distribution channels have been a larger issue for much longer and the NDA tends to solve several issues, in addition, barring those who break the NDA is also a solution, the fact that they can never get nfo ever again also makes them unemployable, so people tend to take these parts serious. It also implies that the smaller fry gets left out which is not a bad thing, there are plenty of larger players that have (to the best of my knowledge adhered to the NDA states, as such just the muzzling of their marketing department remains, hiring the right people tends to solve that.
- New: E3 2020 Creative Directors Resign, OK that is an optional event, there is a larger issue in play and it is not merely the running aways by Creative Directors. There is not enough information to judge the actions of iam8bit, and the actions by Geoff Keighley give rise to a lot more and this has nothing to do with any fear of any case of the flu.
As we look at the stage of the E3, the amount of questions rising within me is increasing almost exponentially, no matter how certain paths go, anywho has ever planned for an event will tell you that largest contributors walking out past the 90% point is not merely rare, it should be grounds for a large open debate towards what is really going on, in that same trend we see the walking off by Geoff Keighley and the face he presented towards gaming at so many events should also be the foundation of questions.
What you see is not what we are getting and the media is actually part of the problem here, and it is seen in other ways too, as CCN gave us on February 15th (at https://www.ccn.com/this-company-wants-to-save-e3-2020-and-its-inviting-keanu-reeves-for-the-ride/) ‘This Company Wants to Save E3 2020, and It’s Inviting Keanu Reeves for the Ride‘, we can optionally argue that this is the coolest invitation that Keanu Reeves ever got for St. Valentine, the truth is that he is more than a crowd pleaser, as actor, as the actor for the John Wick stories, as the man playing Silverhand in CD Projekt Red ‘Cyberpunk 2077‘ it is one of the better thoughts, yet Limited Run Games (the company behind this action) is largely unknown and so far the media is ignoring all this and I see no refusal or denial from the agent of K. Reeves (as far as I was able to look into this). As CCN (in their article) gives a lot more, we see the stage that makes no sense, The E3 is a lot larger than the mere product makers, there are the entertainers, the software makers and there are multiple event carriers in place, the math doesn’t add up on my side and the media gives too little attention to this (the news media, not the gaming media).
When a global event like E3 is on such a stage, how can the news media remain silent to such a degree? Lets not forget that the event is 3 months away, optionally 5-6, as such there is a much larger stage in play, can you all see that? For the most I steered clear of the Electronic Software Association (ESA), I am not stating that they are not a factor, but I have no idea what factor they are and what their agenda is in all this, even as we see statements like ‘ESA says E3 2020 still going ahead as planned‘, we cannot say what the finite standing is, they will have to take the Coronavirus as a factor, because there are costs for moving an event like this and as such there is a financial path to consider, I am not denying that in some cases.
The math doesn’t add up and the stage is too large, whatever is plaguing E3 has a much larger issue that is not reported on and it seems to me (paranoia comfortably setting in) that this might be a case of the media having to deal with people who are either shareholders, stakeholders, or advertisers. Yet this is merely my take on the stage.
Is it true?
Well that remains to be seen, until the end of last month Xbox, Nintendo, Ubisoft and Bethesda were all confirmed (more were), so I have to remain skeptical at the whole ‘cancellation’ hype, yet there are rumours in the weeds that the cancellation drive is growing and two players cancelling at this point implies that the cancellation drive is not non-existent. There are optionally more issues in the field, one is ‘Top Rainbow Six Siege creators call for Ubisoft to prevent harassment and ‘stream sniping’‘ (source: Windows Central) which is nothing against Ubisoft as a company or a product maker, but it is fallout that they have to deal with, as such I also accept “Ubisoft has made strides in tackling cheating and toxicity, top content creators voice concerns over tools to protect broadcasters“, we can argue that there needs to be ample protection against cheaters, yet against bullies it becomes a different matter, what can you allow for to keep the game as open as it is without restraining valid gamers beyond valid measures, it is an optional headache that Ubisoft doesn’t need and more clearly does not deserve. In addition to all this, there are several software houses pulling titles from the NVIDIA’s GeForce NOW service. This will also lead to all kinds of questions, as such we see that this E3 has an enormous amount of questions and this will be the first E3 lacking all kinds of answers, we can expect a whole range of spin answers, but actual answers? I fear the worst at present.
At present there is no cancellation of the E3, yet I believe that if this does happen during the week, whatever factor is given to the Coronavirus will be off by at least 50%, it is in my humble opinion too much about certain people needing it not to happen because of very different factors, the Coronavirus was seemingly no more than a happy coincidence.