Tag Archives: Cambridge Analytica

Ding ding goes the alarm clock

The Guardian is waking us up. I was already awake as I have mentioned this danger close to two years ago; actually I gave rise to the risk even before anyone had heard of Cambridge Analytica. As we see the quote: “The government is launching an inquiry into the use of personal data to set individual prices for holidays, cars and household goods, amid rising fears of a consumer rip-off” from the article (at https://www.theguardian.com/money/2018/nov/04/inquiry-personal-data-dynamic-pricing-consumer-fairness). You see, the issue is a lot larger and people are just not waking up to this danger. They all think that it isn’t really an issue, or that it will not hit them. Well, think again, it is already hitting you and the field of impact is growing on a nearly daily basis.

Setting the stage

The quote goes way beyond “Philip Hammond, has asked a panel of experts led by Jason Furman, a former adviser to Barack Obama, to examine competition in the digital economy, including how machine learning and algorithms are used to set prices and whether firms could gang up to disadvantage consumers“. You see, the large issues are actually the ones that are known in advance. World Business Forum, Forbes Women’s Summit, B2B Marketing Forum, E3, ComiCon, Call Center Week and so on. Some of these places are not merely known in advance, some will go to known places like Viva Las Vegas, so the impact is not as large as one would think, although an additional 2500 hotel rooms is still an impact. No, it is the other stuff, the IP World Summit – Amsterdam, the London Law Expo 2018. Niche markets where we think that it is merely a business venture and the expenses will not be noticed, that is where the coin is found and the impact and influence is felt over a larger group.

Even as it is currently states as ‘could’, the quote “when you think about posting to Facebook, Twitter, or Instagram, you probably don’t consider how it could affect your insurance. The truth is, social media could very well become a standard part of the insurance underwriting process in the not too distant future“, I personally believe that it is already impacting people. The example in the US Insurance agent is: ‘Taking pictures while driving and uploading them to social media could result in having your policy non-renewed based on the implication that you are a distracted driver‘, Yet in Ireland alone we see ‘14,000 drivers caught on their phones in 2017 – and some were posing for selfies‘. Now consider that you must comply with: “If you received a fixed penalty notice for a road traffic offence, you will need to disclose this to motor insurance providers for five years if you were 18 or over at the time“, at this point your premium goes up by a fair bit, it is something that can often be checked and even those not convicted can be hit with an increase, you have become a risk. In addition, tat lovely new phone you have is also the issue as ‘Why social media posts could invalidate your home insurance‘. Here it is not merely what you do, but where you were. So as we see: “Insurers are increasingly rejecting claims made by customers whose houses have been burgled while on holiday if they have shared the fact that they are away from home on Facebook, Twitter or Instagram“. Yet, this is the small stuff. Life insurances are seen harsher. Insurance companies are getting more and more savvy in analysing photos online. You see, that one cigarette, or even a cigar to celebrate a birth has impact. The policy is: ‘if you smoke at all, you are considered a smoker and your rates will be higher‘, it gets to be worse. If you claimed that you were a non-smoker and the insurance company can find two pics of you smoking, you could be regarded as fraudulent and it nullifies your life insurance, so as you get planted six foot deep at some grassy field, whomever you left behind ends up not getting a penny. Decades of premiums paid down the drain. This is the direct and clear stuff, yet in that stage, we see the impact of fees, premiums and algorithms. The story takes a deep turn for the worse there.

The real and the not so real stage

Consider that every convention is online, every events is documented. Instead of the airlines setting the stage of the need for an additional plane in advance, they do that and increase the price of the fee. We might think that it is normal when we see: “The average cost of a flight out of the UK to all destinations between the 16th and 31st of December is 12 per cent higher on the big day itself“, yet if you knew this a year in advance, the increase is a little less normal, even as we understand that the bulk wants to get there on that day, now consider that this is applied to a stage where it is not thousands, but hundreds more and the issue is not Christmas, but an event in New Jersey, or a convention in Budapest. Yet, this is still merely the top of the iceberg. What if it is not a flight, but an item you desperately need to buy online? Not some Ubermeal, but the version of ‘John Lewis to launch £10,000 ‘private shopping’ service‘, a service where you always pay premium. Now, we might not care as these people are wealthy and they will not mind paying a few extra £’s on the dollar. Yet, that model will also impact the general population, it’s merely the stage as something becomes a ‘phase’ we all want it, most people tend to be sheep, and there is a loaded part here. Is it wrong for a place like John Lewis to maximise on their stock? It is merely ‘whether firms could gang up to disadvantage consumers‘, is that still the case? The point is that this is becoming a grey area. Even as we see the customer care part of: ‘another new service is called the Shopping List, under which a member of John Lewis’s team can be booked free of charge to gather either a specific basket of items or to help pick out gifts for specific people‘. The data behind it can become much more lucrative. Even as we see the battering that many of these stores have taken, and we are notified (again) of ‘It has also spent millions of pounds on improving its home delivery infrastructure and IT systems to cater to demand for online shopping‘. That data can prove to be invaluable setting the next stage in all this and the question is not merely what the watchdog is saying it is, but the underlying part becomes, if this is about staying afloat, about maximising the revenue, is there a case of ‘disadvantage consumers‘, or are we seeing the data impact of optional fraudulent claims of healthcare benefits whilst the subscriber was not completely honest on the application form. Even as I agree that the people need to wake up, even as I have stated that the people are in a vice, part of it is done to themselves. Now, I am less inclined to stand on the side of the insurance on the burgled house whilst doing the dance party 24:7 on Ibiza. It was not the person; it was the burglar in all this that is at fault. Yet the opposite that ‘telling’ a person that a house is safe and unguarded is still a dangerous step and even as we are so shareable in some ways, we need to see that this data is now a hazard to the quality of our lives. The question is more ‘what should you never do‘ and not ‘did you set yourself up to be the disadvantaged consumer?‘ We all know that Christmas presents are the best bought two days after Christmas, so even as we know that the price is higher on December 24th; can we blame the seller for charging 110% 21-24 December, knowing he will try to sell it as 65% on December 27-30? We forget on the stage that we set ourselves. On a rainy day an umbrella might optionally be £1 more expensive, yet is this data we are looking at, or can we claim that we know that we are knowingly selling to aquaphobes that day? The second is a clear stage of ‘disadvantage consumers‘. This stage is moving as dashboards can be changed in every way. You see if the answer does not match, you merely change the question which is politics 101. Data is actually almost the same, it is not on the results; it is now the population that makes the result. It is the grasp of an Old Dutch joke: “We see the impact where mothers are no longer working in families with 2.4 children“, so basically a pregnant woman with 2 children is unlikely seek employment, or to be employed; it is the same yet presented completely different. And when you consider the stage (the 70’s) is behind that, we see that this stage has merely matured in both the application of the spoken word, as well as the stage of presented facts. If we see that a number is, or that a factor applies, we automatically assume certain stages. As it is about a gender, or a location, yet it is still a weighted part, a presented population (the people that were part of the equation) and this field is growing exponentially. Consider that Google is adding close to a million facts every hour (highly speculative), this ensures not merely what is known about a person; it also makes its advertisement drive more efficient. Google’s non advertisement share grew by 14% in the last year. The other side, its advertising accounted for a total of 111 billion U.S. dollars. To make this grow, data granularity becomes increasingly important and even as Google does not allow individual access to data, the fact that some facts can be found, means that more and more will be known about everyone and a lot of it through our own actions. Selfies, Geo-tagging, and other parts are making identification and classification happen in all this. Even as we push forward in one direction, we give it away in another. It does not matter whether we move in Google Ads, or push towards Amazon Ads. We give away our details and we think that what one sees, none of the others see it, it is that part that is the folly, whatever we share online is almost instantly known to everyone and machine learning is merely making the exchange (read: collecting) of our details more efficient.

How we get charged

Yes the alarm clock needs to go ding dong, preferably at 100db so that you actually wake up. Even as it was a little over 6 months ago, Miles Brignall gave us: “Next time your car insurance renewal comes through, don’t fall into the trap of describing yourself as unemployed if, for example, you are retired, a student or a housewife/house husband. If you do, you could end up paying 50% more“, a comparison where they merely changed recorded occupation, now consider how up to date your LinkedIn account is. Do you still think that it will not matter your case? When you are confronted with: “MoneySuperMarket says students and retired people who mistakenly describe themselves as “unemployed” have the most to lose – potentially up to £700 a year in the worst cases. Retirees who do the same may have to cough up an additional 37%, it found.” Now we see the danger, this is not maximised ‘retail effort’ this is clearly a stage of ‘disadvantage consumers‘ and it came from an optional direction we never considered, because if LinkedIn is the one place where we can get a new job, how dangerous should their system be regarded when our cost of living could be hit by an additional 50%? And this is not via Hacked Data, this is you the optional consumer and in need of services being as visible as possible, a part you never expected is now affecting you in other ways too.

I have always believed that LinkedIn is a massive force for good, yet others have found an alternative use of that and with hundreds of thousands facing an optional £250 a year extra; we now have merely one side that starts amounting to some serious cash. So when you tell me who ignores such serious levels of cash, I will at that point introduce you to a liar. It is that simple in this day and age, machine learning is merely changing the threshold of you paying extra. It is a great benefit, but in some hands it will be their revenue benefit, and takes your cost of living through the roof.

Yet the question for me remains that even as I believe such a watchdog to be essential, there is a question on how effective they will be at the end of the day, because when the conversation degrades to a ‘he claimed‘, whilst ‘he gave in writing‘ against ‘he posted freely online‘, to the opposition trying to make a ‘disadvantage consumers‘ case, we will end up seeing a case that is unlikely to ever be won.

 

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The stagnant life

What do you do when your life stagnates? What do you do when the next step is a smaller iteration of the previous one and the one that is coming is even less than that? Have you considered this part? It all started in the Guardian, which was soon transplanted to the Verge. Vlad Savov gave the notion with ‘What was good is still good; what was missing is still missing‘, it is about the OnePlus 6T mobile phone. Yet for the same setting it could have been our life, it could have been our career and it could have been our future. It is more of the same, yet for us it is interesting as it is cheaper, and as the Verge gives us: “starts at $549 for a sizable 128GB of storage and 6GB of RAM“, we see that it is affordable. Yet when we look deeper, what do we get?

The good gives us: ‘Strong battery life‘, which is actually important in this day and age. Yet the other side is: ‘Camera remains mediocre, lacks wireless charging, still not fully, waterproof, quiet loudspeaker‘. In this the two I care about is the camera and the quiet loudspeaker. The camera is handy to have and here we see the first part. We get a Rear camera: 16 MP + 20 MP, whilst the front camera is 16MP, which is a lot more than my three year old Huawei P7. In addition a few sources give us: “the OnePlus 6 starts at just £469 for the 64GB / 6GB model, which makes it significantly cheaper than the £869 starting price for the Pixel 3 XL“, is it about the money? For many it is. It is the loudspeaker that inhibits the phone when we see: “the loudspeaker, which sounds very nice on this phone, but is woefully inadequate in terms of volume. Even at max volume, it’s only really useful in a quiet environment“. It is an inhibitor as I have missed calls in the past because I did not hear it ring.

How does a phone set a stagnant life?

You see, the second part is seen when we see the new iPad pro and it has no ‘Home’ button. Is that what we have progressed to, a massive marketing target and the fact that we ‘wow’ the home buttons demise? So as the Guardian gave us: ‘The long-rumoured iPad Pro redesign will be the first significant change to Apple’s iOS-based tablet since the release of the 12.9in iPad Pro in 2015‘, we see the issue. That is the great progress since 2015? No home button? How stagnant are we, and how stagnant has our technology become?

For example, in 2003 I saw the first virtual keyboard. It was projection technology (see image). I saw the impact it could have, to instantly switch between Roman, Cyrillic, Hebrew, Hiragana, Katakana, perhaps even Kanji and Arabic, a true push forward for all notebooks, netbooks, laptops and even tablets. More important was the fact that it took away key logging as intrusion to a much larger extent and in addition to that, a person could start working in a truly international sphere, as well as the fact that pretty much any flat surface would do, so no keyboards to mess with. It was true innovation. So when the first iPad was launched and it had the ‘keyboard’ on screen, it was progress, as it came at the expense of the screen, which was not great, yet much better than we ever had before and now I had direct access to all the Scandinavian characters which was awesome. So in 15 years, we see Apple give us ‘no home button‘, how weird is that? And the virtual keyboard need is more of a reality; the batteries are a lot better than we had them in 2003, 15 years of battery development to work with. The laser would have been a lot better, but Apple has not gone that mile forward as an accessory (even as the smart keyboard for the iPad pro is sweet), you are restricted to ONE keyboard at that point. The union of the smart keyboard and virtual keyboard could have been so much more and in 15 years they never got there?

Is this iterative technology holding us back? Is this a lack of vision, or is it merely the need to exploit the people one keyboard per purchase? If this simple innovation is withheld, how much more are we not getting? I can state that question as the technology has been there for 15 years and I know that there are innovative people out there, brighter than me. So why is Apple trailing that curve and not heading it?

Even as I initially designed what would have been the iTome (or optionally the Google Tome) and we see no plans or patents in any stage where that solution (which could solve many NHS issues) is planned, will we need Huawei to solve it for us and when they do will the USA bitch like a little girl whilst not providing any level of evidence? So whilst we get exposed to another wave of anti-Huawei, in this case by Australian Signals’ Directorate chief Mike Burgess, and when we are given “a potential security threat anywhere in the network would threaten the entire system“, yet no evidence was added to this. So when I see: ‘Fairfax Media and the ABC reported on Tuesday‘, it personally merely reads along the lines of one working the shaft and the other one was it tickling the balls of Telstra (a slightly less diplomatic view on all this). The more irritating part is that we have seen this circus go on for months now and still no evidence was ever given, clear evidence of that risk. More important, the risk by some other players (Apple) was shown as they decreased the battery efficiency of the mobile phone. Apple got a €10 million fine and had an annual revenue of one hundred and twenty seven billion. How flaccid should we consider these governmental player fucks to be (pardon my French here)?

It is even more fun to contemplate when we take Business Insider a mere 3 hours ago (at https://www.businessinsider.com.au/top-spy-explains-huawei-ban-2018-10) and we consider the following: ‘Australia’s super-secretive communications spy agency has explained why Huawei is seen as an infrastructure risk’ (actually the ASD is at Russell Dr, Russell ACT 2600. Source: Google search). So now we get the quote, and it is a good one: “One of Australia’s top spies said the electricity grid, water supplies and other critical infrastructure could not have been adequately protected if China’s Huawei or ZTE were allowed to build the country’s new 5G mobile networks“. This is a realistic setting and it is the job of the ASD to look at this. Yet the same risk would have been there with an American or even a Scandinavian system (Ericsson), even in 5G there would have been all kinds of layers and intrusion is a realistic fact in 4G and it should similarly be so in 5G. That is why you hire the proper experts to set a secure stage. So now we get to: “His warning coincided with a new report from The Australian Strategic Policy Institute, which revealed Australian universities were collaborating with Chinese military scientists at unprecedented levels and failing to mitigate national security risks“, so where is the evidence of that? We see that the Australian Strategic Policy Institute (ASPI) is ‘overly’ advertised as independent. From my personal point of view, as I have seen some networking events. People like Michael Shoebridge and Peter Jennings would have ties with Telstra that are way too strong (merely the impact of networking). So is there a chance that they are driving Telstra opportunities? I have NO evidence of that, and I am not stating that this is happening, yet in that same regard I have seen NO evidence that Huawei is an actual risk, which is what others are stating; is that not the driving part here? Now we need to also consider the second part of Mr Burgess. He was also quoted: “Mr Burgess did not specifically mention Huawei or ZTE, but said it was no longer sufficient to confine “high-risk vendors” to the edges of a telecommunications network“. OK that is fair enough, yet I have an issue with ‘high-risk vendors‘. Not because of the vendor part, but the ‘high-risk’ setting. When exactly is a risk a high risk and is that a systemic situation, or is the lack of knowledge, a knowledge that was not pursued in time, as the foundation of evolution from risk to become ‘high-risks’?

I started to evangelise the need for true non-repudiation 5 years ago, I was confronted with the need 7 years ago and we are nowhere near that today. As the designers and greed chasers were all about facilitating for greed and maximised revenue, we saw the fall of reliability and security on a global level. Windows 10, Sony, Facebook are all events that show this. I see a lack of proper testing; a lack of proper assessing; an insatiable need to quickly patch so that revenue remains up. None of it was done with the need of protecting the consumer, merely to facilitate corporate greed.

So whilst that article ends with: “Fairfax Media is investigating cyber hacking incidents in corporate Australia. Tip off our team confidentially via this secure online system“, we are confronted with two parts, the first is that Fairfax is not the greatest channel to get stuff looked at, whoever does this could be prosecuted as a whistle-blower and more importantly that a lot of these issues would not have existed with proper non-repudiation in the first place. So whilst there is no true evidence that China is the bad individual here and that Huawei is not the great technological evil, we must not remain absent from proper scrutiny and that would have been fine, if there was only true scrutiny brought to the media and that has not been done. When you consider that part you should also give another consideration to: “a potential threat anywhere in the network will be a threat to the whole network“, exactly how badly designed does a network need to be when we see: “a threat to the whole network“?  How have corporations failed us when they have not properly instigated protection layers? And in that trend how flawed is authentication technology at present that this could happen to a governmental debilitating degree?

And it is not just Australia, with the lack of evidence in any direction; the US has been pushing for this in the UK, Australia and Canada. Merely an hour ago TechAU is giving a similar view with ‘still provides no evidence‘. There will be a point when not only will we see the demand for evidence, we will demand harsh consequences who force the people in much higher expenditure impacting their quality of life. When that happens, the tidal wave of complaints will be enough to topple any government.

In our lives we need to take leaps forward, no longer relaying on iterative solutions. If we want true new innovation that is the only path that will make sense and in all that, the old farts in 4G trying to keep their fat income in a 5G environment better get with the program faster. There is enough indication that the people are getting fed up with certain settings and the numbers given merely a day ago: “Telstra had a 7.7 per cent increase in complaints” give rise to a lot more nagging by millions soon enough. Some might think that it no longer makes sense to complain. However there is always the option to switch providers and even as most are equally unworthy of our coins, some do stand out and as some are giving us: “With a three year total loss of 31%, Telstra Corporation Limited would certainly have some dissatisfied shareholders“. For me it is different, I actually do not give a hoot about the shareholders (never did, never will). Telstra can only head this up by advancing now through frog leaped technology, to get ahead of the curve, not to follow it when it is economically terrific. It is a path that is over and done with. Huawei and Google are showing that this path will not work in the long run and the consumer will merely be reflecting this as they have to pay for an outdated solution that merely has one less button and perhaps a jack taken out of the equation. We want to see true progress where we can do what we need to do anything I need to do.

You see in 5G it will not be ‘whenever we want it‘, it will be about ‘where ever we are, whenever we ask‘, it is not the same setting and the telecom providers are just not ready. It is exactly that setting that I saw in the Neom plans of Saudi Arabia where I saw the option of solution being addressed. The new stage where we see change; not one that becomes an option to one person but a change giving availability for all. A mere information stage that might seem to start with the information pylon, it goes beyond that, these things can be seen by buildings, in elevators and on the road, a mere place where we can immediately be updated or request to be updated, on the go and on the fly (literally so) and in all that governments are not ready, they left it to people who maximised on their profits with no intent of investing, a stage now coming to fruition as Google and Huawei leaped forward (OK, Samsung too). The rest is merely staging progress through marketing like ‘the most powerful console in the world‘ whilst one game (Red Dead Redemption II) requires close to 12% of the entire console storage, merely one game! That is merely one facet of the short-sightedness that we face today and 5G will bring these issues to the surface on a much larger scale. Not on the phone, but on the total infrastructure and it gets to be worse. You see, in 5G your mobile phone is not your phone anymore. It will be your personal data server whether you like it or not. So when we see ‘high-risk vendors‘, we forgot one element. That is the element we call ‘high-risk governments‘, the players behind the players who left other to do the preparations and now that they are learning the hard way (as I personally see it) that they are not ready, we see all these delays and other 11th hour grasps regarding the definition ‘high-risk‘. So as we contemplate the excuse “a threat to the whole network“, whilst we see nothing in the air of how such threats are even possible to exist. Whilst we were shown the Sony intrusion, the Facebook screw-up (Cambridge Analytica), we see nothing in the air of ‘we are prepared‘? We saw that excuse that people were prepared often enough for many years and when we look back we see articles (Financial Times) where the discussion was already on in 2012, six years ago and in all that time the danger of “a threat to the whole network” and ‘high-risk‘ did not make the headlines in all this? Is that not weird too? I personally see it as a clear example of facilitation towards greed instead of enabling safety to a much larger degree, security and reliability on a network that should have the non-repudiation ability that 4G never had, that was the foundation of the NHS solution, a safer setting, not a faster setting (which was actually a nice bonus). This is the first part in showing the players as those who propagate a stagnant life through iteration.

This has become a stage where the next generation is worse of then the two generations before us. On the upside, no, there is no upside to any of that, it is merely the recognition of facilitation of greed driven people and have we not facilitated to them enough?

 

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Just like everyone else

For the longest of times, I have worshiped Google. I have always been pro Google, and having worked in their offices for a year, being exposed to the options within Google is just overwhelming (and the food is pretty much the best in the world). So what happens when you are shown that Google is basically just like all the other large corporations? What when you wake up to an early e-mail where google advises you on the new Google Home Hub and the Google Pixels 3 (which is appealing even if it is at the price of your soul), yet 150 minutes later, you are shown by the Wall Street Journal that Google is just like every other corporation at present, how would you feel?

I can tell you that an ice bucket of water over your head at that point would have seemed a soft caress in contrast to the rude awakening I was made privy to.

To get the better view, we need to go back to May 2108, where we were treated to: “Google Australia’s boss Jason Pellegrino, who spoke on a CEO panel at Sydney’s CeBIT tech conference today, told the audience there had to be a “utility exchange” for the data a business obtains, adding if there is no trust, it can prove detrimental“, as well as ““That was about a leaky bucket. That data was going to places that consumers didn’t expect, didn’t agree with and got not value out of themselves. “None of these data buckets should be leaky. However, it’s started a discussion about what’s in the bucket itself. The data that’s there has been used to deliver a great service – no one has been sitting there saying Netflix ‘I can’t believe the data that you’re sharing’ – because they are delivering a wonderful service.”“. So as we were given on Monday ‘Google Exposed User Data, Feared Repercussions of Disclosing to Public‘ with the two quotes: “Google exposed the private data of hundreds of thousands of users of the Google+ social network and then opted not to disclose the issue this past spring, in part because of fears that doing so would draw regulatory scrutiny and cause reputational damage, according to people briefed on the incident and documents reviewed by The Wall Street Journal“, as well as “A software glitch in the social site gave outside developers potential access to private Google+ profile data between 2015 and March 2018, when internal investigators discovered and fixed the issue, according to the documents and people briefed on the incident“, so basically Jason Pellegrino (not the exquisite Italian sparkling water) was basically calling the kettle black, whilst we can agree at this point that he had no business opening his mouth in the first place in light of 3 years of hidden software screw ups. It seems to me that both are in equal hot waters. Even if we water it down (not using sparking Pellegrino) into a setting that Cambridge Analytica was doing it on purpose and that the implied setting by Alphabet Inc. is that their software engineers basically did not know what they were doing (to some extent). We can call a fair dinkum, but something this hidden for three years. What optional issues can we expect from the Google Pixel 3, with Android version 3.14159265418 (Android Pie), as well as the Google Home Hub where the consumer is optionally revealing all their daily needs (including the speculatively implied and roughly estimated 54,233 daily attempts to watch Pornhub) with or without the optional keywords Jennifer Lawrence, Kate Upton, Ariana Grande, Shania Twain, Selena Gomez, Kirsten Dunst and Taylor Swift. Yes, that is the data those marketeers are willing to pay handsomely for, not to mention those unnamed parties speculatively involved in election persuasion consultancy projects.

It gets even more interesting that the Home Hub could potentially reveal when a person is at home or not (like on vacation), because there is no one who would want that data, right? Last week we would not have given it a second thought, yet with the revelations in the Wall Street Journal (at https://www.wsj.com/articles/google-exposed-user-data-feared-repercussions-of-disclosing-to-public-1539017194) we now have a much larger issue. It was fun to see the review on the Verge where we see this puppy in action (the Google Home Hub) where the operator asks for the overview of the Pixel 2, whilst pre-orders of the Pixel 3 are happening all over the world, another fallen blobby in all this.

So as we see the turmoil that one of the world’s biggest tech giants will face over the last quarter of the year, we need to realise that you should never meet your idol whilst he is still alive. I reckon that Google Chief Executive Sundar Pichai will be able to hold his cool for the smallest amount when he meets me, but that is presently not a given.

So as well are treated to “The closure of Google+ is part of a broader review of privacy practices by Google that has determined the company needs tighter controls on several major products, the people said. In its announcement Monday, the company said it is curtailing the access it gives outside developers to user data on Android smartphones and Gmail” we need to wonder what is next for the social media people. I actually preferred Google+ as it was less junk driven then Facebook. And it also gave me the timeline as a first instead of the populist drive, which still annoys me in Facebook. So even as some at Google as trying to wane us to slumber, the cold reality is : ‘the company has no evidence that any outside developers misused the data but acknowledges it has no way of knowing for sure‘. That is the immediate setting in this, we no longer know who has our details and we might never know how we were optionally specifically phished and targeted as per 2015, is that not a nice new reality to face?

So as we need to realise “The company will stop letting most outside developers gain access to SMS messaging data, call log data and some forms of contact data on Android phones“, we might think it is no big deal, but this has the data potential to be a lot larger than any nightmare scenario that the UK ‘Hacked Off‘ ever envisioned in their nightmare settings that the press would have been up to, when people with less scruples (not by much though) have been given optional access to and let’s not forget, the criminals tend to be more creative then the law enforcers ever have been (or some of the intelligence services for that matter).

So even as we accept that the Google plus issue is a dwarf compared to the Facebook scandal, it still optionally victimised the setting through: “It found 496,951 users who had shared private profile data with a friend could have had that data accessed by an outside developer, the person said. Some of the individuals whose data was exposed to potential misuse included paying users of G Suite, a set of productivity tools including Google Docs and Drive, the person said. G Suite customers include businesses, schools and governments“.

I am not alone in this, a few hours ago, the New York Times are giving us: ‘How Will Google Play Its New Product Announcements on the Back of a Data Scandal?‘ (at https://www.nytimes.com/2018/10/09/business/dealbook/google-data-products.html). It is not merely that part, we need to consider that at present only Apple has a seemingly clean slate and they can use this to their advantage. It is in the end watered down by the NY Times through “They’re all part of Google’s strategy to highlight the company’s services via hardware (rather than necessarily become best-sellers in their own right)“, they are all still ruled by software and the cold setting here is that it is their software that was incompletely tested and prodded by those who should have done so. I refuse to merely blame a programmer here, it is a much larger problem!

The failing here can be seen in places like Ubisoft, EA Games, Bethesda, Microsoft and several other large developers. The non-stop trivialisation of proper testing and proper timelines to test settings is at the back of all this. It is not merely a lacking QA, it is a non believe in the power of testers and longer conversations in their insights that is here as well. Issues seen in FIFA 19, several shortcomings in NHL 19, AC Odyssey bugs reported mere hours ago and the less said regarding the Microsoft Surface Go the better and the list goes on. These issues shows that Google is part of the entire problem, the quality testing and scrutiny is seemingly not done (or not done to the extent needed), and with the Google Pixel 3 just around the corner, with a lessened confidence level at present, would you at that point trust the Google Pixel 3XL 128GB at $1500, or will you play it cautiously and select the less powerful, but still a large step forward when selecting the Huawei nova 3i 128GB Handset at $600, in this day and age, can we feel comfortable with spending an optional $900 too much? I will admit that there are a few alternatives at that price, not merely Huawei, but the list of quality choices is very small.

The revelation that the Wall Street Journal exposed us to on Monday is probably the most inconvenient that Google has faced in a long time. Even before we see whatever Google has to promote in the near future on 5G capabilities and enabling technologies, they now have a visible problem to address. It is not merely a dent in their armour, it now shows us a Google that was optionally never the knight in shining armour it has largely been seen as, which is a much larger problem for Google then they are willing to admit to any day soon.

Too many are hiding behind hype terms like AI and machine learning, yet the realisation that non repudiation and authentication was required on many more levels where data is involved in all this, is a failing on several levels, predominantly the developers one and it is there that Google will possibly face a very hard time to come.

#Halfwaytotheweekendnow

 

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That did not take long

Wow, it has been a mere 22 hours since my last Blog. In there I wrote: “The additional part where we see that Pakistan is importing close to $400 million from the Netherlands each year is optionally be getting hit as well“, which comes to pass when I see the flames on Twitter between Geert Wilders (https://twitter.com/geertwilderspvv) and the Pakistani Government (https://twitter.com/pid_gov). Even the the Pakistan Defense forum(https://twitter.com/defencedotpk), they immediately went to their copy of ‘Art of War‘ and gave us “Royal Dutch Shell, Phillips, Unilever, ABN AMRO interests in the Muslim World should be nationalised, levy heavy duties on Dutch shipping passing through the Suez, Hormoez shall be closed off for Dutch ships. Their airlines should be barred from using OIC airspace. Watch it melt!“, now a forum is not a government speakeasy, so there is time, but this riled up well over 100,000 Pakistani’s in all walks of life. Yet in here a few cool heads prevailed with: “Doesn’t matter to them, as it will hurt Pakistan itself, thousands will be unemployed, lakhs of people are working directly or indirectly in Unilever Pakistan, not even 0.1%profit generated from Pakistan, of total Unilever profits, even all oic countries ban it, it will hardly damage them“, yes it will hurt Pakistan, yet will it hurt enough? When Pakistani interests are moved from Unilever to European or American alternatives, do you think that the pain is long term? No, that is unlikely to be the case, yet the long term pain to Dutch industrials will be clear when they lost the ability to meet quota’s and to meet the expectations of analysts. That pain will be very visible. So even when we see the response by Geert Wilders with: “Don’t claim victory too soon @pid_gov I am not finished with you yet. I will expose your barbarism in many other ways“, we have to wonder if he is exposing barbarism or instigating discourse through attacks on Islam? That has always been the setting here. Perhaps we need to take another look at the setting, which started as early as 2015. I implied it in my title ‘Lollies to the Right‘ (Yesterday’s blog), in this lollies is an English slang for money. Someone is funding all this. The Cartoon competition shows another side, from the $12,500 in Garland Texas, and the amount (unknown) for the Dutch event. This is not from the pocket of Geert Wilders, someone is funding these fumes hoping that a war will erupt and we need to find out who is behind the screens on the far right, it is more important then you know. It is not merely about the hatred, the setting of economic strike backs was always going to be a clear setting. And I was right all along. We now see in the Daily Pakistan: ‘Dutch govt seeks improved bilateral ties with Pakistan after blasphemous contest saga‘, where we see: “Dutch envoy to Pakistan, Ardi Stoios-Braken announced on Twitter that the Embassy team will work with fresh energy and focus on promoting the bilateral relationship with Pakistan and mutual understanding“, yes I saw that coming a mile away and the question becomes, how much will that cost the Dutch government? By the way, in that same period of contemplating my correctness, I also designed two new (optional) Google devices, so it required close to no brainpower, so I had three other things running in the back of my head. Here too we are fed the lies by Geert Wilders. The lie “to avoid the risk of victims of Islamic violence, I have decided not to let the sacrilegious cartoon contest go ahead“, yet that was not really the case was it. The game was not set on the competition, but on the backdrop and I wonder what happened on May 1st 2018. When we were shown: ‘Far right leaders gathered in the southern French city of Nice‘, we were not in the picture on the rest. There was another player there, ready to use Geert Wilders as the tool he is. This was merely foreplay, binding the hands of certain politicians and setting the stage for others. The Independent gave on that very same day: ““The European Union today has catastrophic consequences for our countries, and yet another Europe is possible, the Union of European Nations,” she told a rally as she met with the leaders. “Europe is a good idea and the European Union is killing it.” The next European Parliament elections are scheduled for the 23 to 26 of May 2019 – after Britain is set to leave the European Union.“, that is the part that matters more, when things go out of balance, other players can come in and have some fun making money fast, that is the one part were the right seems to be blind. With Italy much more firmer in the right, with the AfD (Alternativ fur Deutchland) we see that they are still growing, even more so as Angela Merkel is now in a much lower ratings than ever before, so even as that does not indicate that AfD will push to better staging and more seats, that is not a given. Yet, in this I was proven wrong in my assumptions (based on data) on how Matteo Salvini was not really a risk and he got a much larger slice of Italian politics then we imagined and with Germany we cannot afford that mistake again. In all this it is more and more clear that the UK got out in time (a little too late though), with the European settings we all get to look at, there is a clear path that half of Europe will be in an anti-Muslim stage soon enough and not being part of that war is the only good we can hope for.

Yet the only links that I get back to in the end (thanks to some data that I found in Austria) from sources like the Wiener Zeitung and the Freedom Party of Austria and Heinz-Christian Strache is Steve Bannon of all people. Right on the same day that Cambridge Analytica became a non-entity, we see that Steve Bannon was always part of this, the question becomes: Was that why the data was needed? Was this why there was a nice dinner in Nice? OK, I admit that this is slightly too ‘conspiracy theoretic’, but the elements are there; we forgot that 87 million Facebook users are not merely there to use for the far right, they can also be used against the left and more important, once properly mined and grouped, other elements can also be addressed. We were treated to Channel 4 and their ‘Cambridge Analytica CEO filmed boasting of using entrapment, bribes and honey-traps to influence election‘, but the much larger cake is not merely the elections, it is the fact that creating discourse in Saudi Arabia as it is ready to start a trillion dollar investment setting (well over half for the creation of Neom, city of the future), we see a lot more opportunity for those players. Even in history we saw the UK push Egypt in another direction as it feared the larger hold and more importantly the hold that the UK would lose, we see a variation now by the escalations of Islam and anti-Islam and in all this Geert Wilders is the most visible tool. In this Steve Bannon played the game very well. Even as we saw him being close to Islamophobic in Breitbart and his film script, on which the Washington Post reported with “The script for the film, Destroying the Great Satan, which was never produced, opens with a fantasy scene of the US Capitol adorned with a star-and-crescent flag and broadcasting the Muslim call to prayer, according to a script obtained by the Washington Post. The film imagines a “fundamental clash of civilizations” between the west and “supremacist” Islam“. So, this is clearly not in my imagination and there is heaps of data behind it all, but there is no clear link, all the direct links are hidden. I am not speaking about ‘advertised’ open admiration between the players. No, there is a larger part in this and it is between middle men so there is nothing to prove. That evidence is not out there and it unlikely never ever will be. Steve Bannon is slightly too intelligent for that, because over time it comes knocking at his door, so he got it truly insulated against that, using tools like ‘Wilders’ as he sees fit. Marine Le Pen is in her heart too nationalistic (French) so she is an ally, but just up to a level and the same can be said for Matteo Salvini, all set in a stage of anti-Islam. Now that we see the Dutch impact others will be more cautious. When the Guardian informed us of “Steve Bannon has announced plans to establish a foundation in Europe that he hopes will fuel the spread of right-wing populism” we also got the push from Politico with “his potential European partners are ambivalent, saying they want to keep the controversial American at arm’s length even as they seek to tap his expertise on how to disrupt politics on the Continent“. I do not think it is false, but I do believe that there is orchestrated caution here. Yet as we also see: “Bannon’s connections to Europe’s leading populists, many sound unsure about letting an outsider play a central role in next year’s election, let alone one with his reputation. Some pointed out they are already working on their own pan-European alliances“, as well as “Rivière, his party’s international spokesman, said he has talked to Bannon about how he could “provide us with new ideas or share his experience.” Rivière said The Movement would be “a good non-partisan tool box” to achieve that. Bannon, who formerly ran Breitbart media, helped lead the successful Trump campaign in 2016 and went on to serve in the White House for seven months“. Here we see levels of facilitation and that facilitation will only go as far as Steve Bannon gets an industrial upper hand and it is not clear to me if these political players will be aware. What is very clear is that both Israel and Saudi Arabia need to become a lot more cautious when it comes to America. In the end, the Iranian escalations, the Syrian, Russian and Turkish setting in all this sounds nice and it sounds nice that America is on THEIR side, but only for as long as the economic fallout blows the wind to America, in the end those nations stand alone, in the end, America has a protection barrier called the Atlantic Ocean and they can retreat to ‘home ground’ , that is the play any bankrupt nation makes, lets others do the work for them, they only come when the cream is there to be scooped. When that does not happen, they walk away and we need to find a way to stop anti-Islam movements now, because they endanger the State of Israel in a similar way and even if these far right settings do not care, we should because when escalated it is a mess that no one can visit for at least a generation.

I think (as I stated before) that the seriousness of Saudi Arabia and the push for innovation has scared America and Europe. You see, the last time anyone was this driven we ended up with Google and now they are 4th in size on a global scale, that is until 2023 when they will jump back to number 2. Both IBM and Microsoft have issues and they will polarise clearly in view in 2019, at that point we will see a new shift and Google will bypass them pretty much overnight with all the 5G issues brought to the well willing hands of close to 2 billion people within a year, it is that same fear that made certain governments strike out against Huawei technologies. And that has nothing to do with security issues. When you realise that, we also see why the entire Wilders cartoon issue is a larger one. So, when you consider that the richest companies’ revenue wise in 2017 had Royal Dutch Shell on 7th with 240 billion in revenue. Now consider that the entire Wilders situation is still playing in Pakistan, with escalations still opening up in the UAE, Oman and Saudi Arabia. So when you consider that Shell could get hit and those hits are translated to additional opportunities for Exxon, which country benefits that? In the end Exxon and Shell might up trading revenue places on that same list in 2019.

There are enough markers in all this, but no direct evidence, that is likely to be seen after it is too late. At that point what will Europe do? Wake up, or just let it slide? I will let you decide, just be aware that the impact will be the economy, it usually is the first one to take a body blow in such events.

 

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Rocking the bullshit

There has been a massive issue with Huawei, the accusations by the US is the largest one, one of its sheep (aka Australia) has been on the same post on how Huawei is such a large danger to the safety and security of a nation. It gets ‘worse’ when we see ‘The DNC tells Democrats not to buy Huawei or ZTE devices ever’, (at https://www.theverge.com/2018/8/3/17649920/dnc-democrats-huawei-zte-devices-ban-china-hacking-threat). Here we see the quote “people shouldn’t be using devices from either Chinese company for work or personal use. The words echo what federal officials have already said about Huawei and ZTE posing possible security threats to the US. In February, CIA, NSA, and FBI chiefs testified in front of a Senate committee that the two companies were beholden to the Chinese government and the devices could become tools for undetected espionage“, my issue has always been: ‘show me the evidence!’ Basically EVERY phone can be used as a spying device, that is one clear thing we got out of the Cambridge Analytica part, in addition, the Fitness tracking app Strava was a great way to find CIA black ops bases, so even as Strava merely mapped ‘a regular jogging route’, using Google or Apple maps, you would be able to map out the base, the supply routes and so on, the Apple Fitbit would be there for the Russian government knowing where these specialists were and when the were there. So in all that, and all the security transgressions seen here, not of the were Huawei or ZTE, yet, how much noise have you heard from the CIA, NSA, or FBI on Apple? Even now, they are that one Trillion dollar company, are they too big to mention?

I wonder why?

Yet, Huawei is not out of the hot water yet, they are actually in deeper hot waters now but this time it is allegedly by their own actions. Reuters is giving u mere hours ago: ‘Huawei in British spotlight over use of U.S. firm’s software’, the news (at https://www.reuters.com/article/huawei-security-britain-usa/huawei-in-british-spotlight-over-use-of-us-firms-software-idUSL5N1US343) gives us: “One of those is due to Huawei’s use of the VxWorks operating system, which is made by California-based Wind River Systems, said three people with knowledge of the matter, all of whom spoke on condition of anonymity when discussing details which were not made public in the report“, which now leads me to the setting that the American accusations are set on the premise of American Software used? How dopey is that?

Then we get: “the version of VxWorks being used by Huawei will stop receiving security patches and updates from Wind River in 2020, even though some of the products it is embedded in will still be in service“. In all this, the fact that it is still serviced for another 2 years, how are we now in the stage of: “potentially leaving British telecoms networks vulnerable to attack“? Is that not equally a questioning setting? Do we not have enough issues out there with Microsoft which has been nearly forever a security concerns, at this point, 2 years early we get the security warning on Huawei, yet not on Microsoft or Apple for that matter, in all this Google is equally a place of patches, and in all this, Huawei is the one getting unbalanced and unfairly burned at the stake like a Catholic at an Elisabeth I barbecue gathering.

Yet the good stuff is “All three sources said there was no indication that the VxWorks mismatch was deliberate. There is also no suggestion that the software itself represents a security risk“, this now leads us to two parts. The first is if it is true that ‘no suggestion that the software itself represents a security risk‘, does this mean that Huawei never had a security risk and if that is incorrect, why not present that evidence so that every Huawei Owner can test for this transgressions ending whatever future Huawei had in the first place.

In the second part, if there is no proven security flaw in the Huawei on hardware, is the security flaw a software one, or better stated an American software one, and if so, why are these people only going after Huawei and not after a dozen American firms?

The one part that we see in Channel News Asia is “Consultant Edward Amoroso, a former chief security officer at AT&T, said Huawei’s experience in Britain showed the challenges of securing international supply chains. Although no one should dismiss Huawei as a supplier solely because of its geographical location, reliance on software that is going out of support is a legitimate concern, Amoroso said“, the news (at https://www.channelnewsasia.com/news/business/huawei-in-british-spotlight-over-use-of-us-firm-s-software-10590268) gives the part that does matter, in this Edward Amoroso is right, software at the end of its reign is often the true safety concern, not merely because of the time frame, but in extent the time required to properly update the software on all the devices, which is not always a smooth path and tends to open up additional security gaps. In that part of the equation Huawei does have a legitimate problem to address. The second part to all that is “In addition to the issue with VxWorks, this year’s report also cited technical issues which limited security researchers’ ability to check internal product code“, I believe it to be a minor part and the proper investigators could seek or test for the issues, not merely that, the limitations also remove whatever options there are for zero day breaches, which has a much larger legal frame to address. So even as we agree that the US setting of accusation without evidence (proper presented evidence is merely the stuff that makes the grass grow in Texas). We also get that the US is giving us: “In the United States, the Pentagon is working on a “do not buy” list to block vendors who use software code originating from Russia and China“, there is an actual thing called national security and as such, it is their right to implement that part, I do believe that in the end it might be somewhat counterproductive, but it is still within their rights to be in such a setting nor no other reasons.

In the end there are a few issues in the field and some are out there, but with a lack of technical details, some cannot be proven, yet the fact of what some have done in the past might give the setting of ‘is it more likely than not that some do not really have 5G‘ is a true setting, yet I prefer to have the actual evidence, that some are trying to keep buried, and the media is part of that chase, which is odd to say the least. Huawei is bouncing back and forth and their hold to grow fast via the UK will be there, but from my point of view, they will need to fix the VxWorks part a lot faster than they think they need. From my estimation a new software solution should be well beyond the Beta stage in Q1 2019 if they want to have any chance of keeping their lucrative growth contracts in place. In equal measure we need to look at Canada and Australia, as they are currently set to be nothing more than US tools in all this. In all respects no actual and factual evidence was thrown out in the open. If that was done Huawei would have lost pretty much every non-Chinese contract, the fact that the BS is spread even larger with absence of evidence gives more reliability that there is no real security danger and it is more a tool for some to get the slice of 5G pie, probably at the expense of a monthly data dump, nicely mailed via UPS to: N 11600 W, Saratoga Springs, UT 84045, USA. That alone should give us the goods on who to trust and who to be cautious of. In all this, no evidence has been presented to the public (and their right to know) on how Huawei is a threat to our security. The fact that I believe that this is all bogus in one thing, the issues seems to be blown up as everyone takes a queue from John Bolton, that whilst the setting “Five Eyes is an alliance between Canada, New Zealand, the United States, Australia, and the United Kingdom that facilitates collaboration in intelligence activities” gives us that there are three in the dark, the UK might be around with the knowledge and the rest merely takes a queue form the US, which has seemingly been whispering like they did in the WMD in Iraq phase, you do remember that in the end, they were never found and it was merely bad intel. So in that setting whilst Corporate America, Canada and Australia are all in fear of their gap against leading Huawei, in that setting we are supposed to have faith on the American gospel on what constitutes a danger from Huawei? And now that we are made aware that the software solution used is an American one?

Yup, we have all kinds of problems and some are valid issues of concern as Edward Amoroso phrases it. Yet between a setting of concern and an actual concern is a mile long gap and whilst we acknowledge that Huawei has some fixing to do, until actual evidence is shown that there is a security breach, the only thing that the US can do is to offer a $229 instant price match for the Apple, or an $100 instant price match for the Google Pixel 2, or a $400 instant price match for the Samsung 9, why would anyone in this day and age pay more for the same, actually, with the enhanced batteries of Huawei you will still miss out, but that might be the smallest cross to bear. All this because some players just didn’t get the pricing right, too many fingers on the margin pie, that alone seems to unbalance the entire equation, because all these players will miss out when Huawei is given free reign there. In this the equation is no longer about security, it will be merely about greed and those enabling for it. Is that not equally important an element to consider?

I’ll be honest, I am still happy with my Huawei P7, it was really affordable against anyone offering anything and after 3 years working 24:7, where would you think I would look first? The one who had proven himself, or the one overpricing its brand (OK, with the Pixel at a mere $100 more, that is still an awesome deal).

When we decide on pricing it is one, when unreliable players in the game force us away from the affordable option it becomes a different stage and so far, the US has proven to lose reliability again and again when it comes to their version of security. To emphasize on that, check on all the printing regarding the Landmines in Yemen placed by the Houthi and the amount of articles that we see in the NY Times, the LA Times and the Washington Post. Now consider the impact of mines and why Americans seem to be eager not to inform you. By the way, that setting was almost certain a setting that Iran enabled, if you questions that (which is fair) then answer the simple question, where did the Houthi forces get 1,000,000 mines from?

We are kept in the dark on the wrong topics and it is time to set the limelight on those people keeping us knowingly in the dark.

 

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The bite

Today the news is all about Facebook, when we get confronted with: ‘Over $119bn wiped off Facebook’s market cap after growth shock‘, we suddenly see that the story given (at https://www.theguardian.com/technology/2018/jul/26/facebook-market-cap-falls-109bn-dollars-after-growth-shock) is one that has global ramifications. There are several quotes that give rise to concerns and opportunities. The quote: “More than $119bn (£90.8bn) has been wiped off Facebook’s market value, which includes a $17bn hit to the fortune of its founder, Mark Zuckerberg” is a robust one, especially when we realise that it links to “Facebook’s shares plunged 19% on Thursday in New York, a day after the Silicon Valley company revealed that 3 million users in Europe had abandoned the social network since the Observer revealed the Cambridge Analytica breach of 87m Facebook profiles and the introduction of strict European Union data protection legislation“. You see, this reminds me of the movie Blue Earth II, we see a dead Sperm Whale at the bottom of the ocean and the Sixgill sharks are having a feeding frenzy. In this case Facebook is the sperm whale. Now, it is an exaggeration, Facebook is not dead, not by a long haul. But the opposers and contenders for social media are nipping at the heels of Facebook and Mark Zuckerberg needs to wake up and act. For two people it is equally an interesting day. You see, this setting proves that Vic Gundotra and Bradley Horowitz were right all along when they created Google+. They did the right thing, the right approach and I do hope that those people abandoning Facebook will turn onto the Google+ highway, I personally always had both. I did not stop Facebook because of Cambridge Analytica, I always saw these risks to some extent, so I decided to remain decently clever on how I used Social Media, I was merely unaware that Facebook would be this stupid about it, but that is what happens when you are asleep at the wheel. In this case, for Mark Zuckerberg losing $17 billion the day was an extremely rude wake up call, all that whilst I gave him the option to own the next gen tech for a mere £20 million post taxation. I reckon a most expensive month for Marky Mark (do not confuse him with the other Marky Mark who is governor of the British bank). In this I also think that the market overreacted slightly. When you consider the quote: “The collapse came after the company told investors to expect a significant decline in growth rate, and revealed that the number of users in Europe had fallen from 282 million to 279 million“, we are either not getting part of it, or we need to realise that confidence can be gained back with the proper developers. It merely requires one visionary to change the game. The fact is that there is a second option for Facebook and Mark Zuckerberg does have the cash to make it work, optionally getting him an additional estimated 20 million members from the start and a lot more down the road (it’s not going cheap though). If we agree that the markets are about data and that the equivalent of members adding to that data is wealth, the setting of his currently loss could be overcome within 14 months, 21 months at the most. You see, it is not about what can be added, Facebook is seemingly not looking where it currently is not. That is where the chunks of lost members are optionally found and it is also where boatloads of new members can be added too, you merely have to be able to look at the facts that not all the fishes are in the ocean. You see, we all ignore the Nearshore fish, but when we realise that Australia has 25,760 Km of beachfront space and that within 10 meters there is an option to gain many millions of Nearshore fishes, how would I best go about it? You see, when it comes to fish, we think like a swimmer, or like a fisherman (in a tinny or not). Yet thinking like a surveyor gets us the boatload as well (just a lot quicker), we merely had to change our hats to get to the goods, it was THAT simple.

In this David Wehner makes close to the same mistake. with “the company’s decision to give its users “more choices around data privacy” following the Cambridge Analytica scandal “may have an impact on our revenue growth”“, that’s merely damage control and that is important too, let’s not be coy about that. The setting is that we are merely looking at one fish, like me (growing up in Europe), I know my Herrings, My Cod (a Captain Hook pun) and my Turbot, yet until I moved to Australia, I had never known how tasty the Pacific Dory was (not the one from Finding Nemo). It enabled me to create the Fisherman’s Pie (a Shepherd’s Pie variety). I merely adjusted my direction a little and a new option was created plain and simple, Facebook has all the makings of doing exactly the same, but can it figure out how to get there? Well, no matter how nerdy clever Mark Zuckerberg is, the fact that he lost 17 billion and I am merely trying to get my fingers on a mere 0.32% of that loss seems that I am either hungry or a little too stupid, I’ll let you decide.

Facebook also gives us “Zuckerberg said his company aimed to hire 20,000 people by the end of the year to boost its security and help review suspect content on the site. It has been hiring extra bodies at a vast rate, with its headcount increasing by 47% since last year to more than 30,000 people“. It is one step and I am not judging in any way, it is a path Mark Zuckerberg needs to walk, but in the end, he will end up hiring close to 50% more if he is to make the step from where he was do where he should be adding millions of users because the market allows him to do that, with additional benefits down the road in both the members and advertisers available. When I was learning about AdWords (Google Ads), I saw the granularity that Facebook offered, but in that same setting he missed out on engagement, which is a first sign of fake accounts, that path would be covered giving Facebook the direction, where the users themselves the option to tag fake account, because users rely in engagement and interactions, that part alone will stellar the value of Facebook much sooner than ‘now+21 months‘.

And the funny part is that it is in front of all the faces in Media and at Facebook HQ. I reckon that Google has figured it out, they seem to be on path to do something about it; the question is when the snooze alarm of Mark Zuckerberg will force him to take notice as well. That is the ballgame that should matter, in light of the shifting like ‘the new Nine Fairfax media magazine‘, it stands to reason that most are merely looking in their own shipping lanes, yet the setting has changed, because it is not those who can navigate the media seas, or get through the clouds of media, it is about the option to do both. It was a Frenchmen that came up with the idea and after a while we got to the date of March 28th, 1910, when Henri Fabre flew the first Hydroplane. One of the last pioneers of human flight left us in 1984 at the age of 101. He was there and he patented the invention, we need to realise that the state of matter storage does not impede data, in this Facebook and Google have the upper hand in getting the IP in the right place, will they follow through in this, or will they buckle and end up being food for the hungry sharks who found the opportunity and decided to dig in?

Let’s realise that Facebook and Google are too big to be devoured, but they are in a stage where others can grow due to the stagnation of these two. You see, we might see stagnation with Google, whilst some call it saturation and there is the crunch, how to overcome saturation. Even as I oppose the American view that saturation does not exist, the fact is that saturation is overcome through direction and medium. You need to remember that there is more than one side here. Some will give you ‘ads are delivered through a medium marketed on the promise‘ (or is that premise)? Some will give you ‘the consumer is concerned with the ROI regarding value rather than money‘, or ‘each medium offers a specific set of placement options‘ (source: Alice Jackson, Design Hill). Yet in all this we forgot the one part, we forgot about ‘Who is exactly the consumer?‘, it is like in Market research we state that the population agrees, but what made it ‘the population‘? Is it every nymphomaniac that owns a liquor store (a Dutch Comedian pun), or is it whomever you want it to be? The first is targeted, the second is the Holy Grail and that grail is available if you take media into a new light, because affiliated exposure will become increasingly important. In the previous media cycle it was not so cleverly regarded as ‘the Mobile Market‘, now that 5G firmly on route some people will need to get clever fast, because the first one in that market with the proper setting will get to rule that market ahead of anyone else giving them a large advantage. The rule here is engagement and some marketing firms and digital marketing dealers are still not aware what is required. The few players that do get it are now ahead of the game. They will have a large headway into growth and that is the part where Google and Facebook need to grow, not tomorrow, not next month, it should be today (although yesterday would have been better)! That evidence is seen throughout my articles over the past year and for the most I have been proven correct for well over 80% on this matter, people have wagered their billions (aka Mark Zuckerberg) on foundations a lot more shaky than most would have acted on; and whilst we think that Mark Zuckerberg is in a corner licking his wounds, he must move forward as fast as he can. He needs to realise that the current advantage that he has with Google will not stay there forever.

Because it is not this bite, it is the next bite and the optional seven Sixgill sharks that will make short work of the social media corner, the others have too much to gain not to go after any potential carcass in the waters. In the end Facebook does not need to take any risks at all with the right path forward, so why tempt the sharks to come and take a nibble?

 

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Iterative diversity never goes anywhere

Facebook has been on the minds of many people, so merely on how to procrastinate (a student thing), some on the value of the company and some are investigating on how data issues were reported. CNet reported merely a few hours ago ‘SEC asking if Facebook properly warned investors of data issue‘ (at https://www.cnet.com/news/sec-investigating-if-facebook-gave-investors-enough-warning-about-data-issue-wsj-says/), the origin is the Wall Street Journal. My issue is at the top when we consider the quote “The agency is looking into how much Facebook knew about Cambridge Analytica’s misuse of data, says a report in The Wall Street Journal“, do you think that any evidence is still there to be found? Even if the brightest minds unite to finding anything, by the time all the proper access is granted, the decisionmakers will be facing a new government resetting priorities.

Now, I get it. That is the job of the SEC. With “The SEC has requested information from Facebook to learn how much the social-networking company knew about Cambridge Analytica’s data use, according to the Journal. In addition, the SEC reportedly wants to learn how Facebook analyzed its risk as developers shared data with others against Facebook’s policies“, we see that the SEC is merely doing its job and even if we believe the meida and some of the revelations that passed our screens, the SEC has a clear directive, merely set in factual evidence. Yet the can of goods is seen with “The SEC is also looking into whether the company should’ve told shareholders about Cambridge Analytica’s policy violation when Facebook found out about it, in 2015“, it is not the game, but it is a setting of the stage. In my view there is doubt that this was properly done. The issue is not whether it happened, it is the setting that we must speculate on what would have happened next, and that whilst there is no evidence that something was done. Not the acts of Cambridge Analytica their part is a foregone conclusion. The issue is as long as there is no evidence showing that the data was sold on to other parties. The value of the company would not have been impacted, which would have negatively impacted shareholders. That is the game the SEC is set with that is their duty and they are doing that just fine.

The question becomes on what stage is speculation of something that might have happened set in actionable consideration two years after the fact, that is the setting and that will be a dry bone as far as I can tell. Still the SEC has a duty to perform and they are doing that. Even as Endgadget goes with “the agency might disagree with Facebook’s perspective and find the company at fault for not properly informing shareholders“, the setting is not a given. You see, the impact of value was after the revelation and after the shareholders were spooked by the fear mongering media. As long as there is no evidence that a third party has all the raw data, the value impact is close to nil. The only impact that the SEC should be allowed to consider is the negative impact of value, if proven that data left control of Facebook and only when that evidence is proven to have impacted Facebook before Jan 2018, only at that point is there an optional issue and there is a second tier in all this. If any shareholder is in both companies, it becomes a little murky, because at that point the shareholders themselves will be up for investigation. Whether this is true cannot be said because the first part for the SEC is proving that the second player actually has the raw Facebook data, in all this aggregated data lacks value and interactions on aggregates data is just too shallow for consideration.

And this is just one of the settings. The second and main setting is the Diversity report that Facebook has presented. The Verge is all about the focus on ‘Change is coming slowly, if it comes at all‘, which is a given in most companies (Apple and Google are optionally the exception). The setting is however no longer just about optional diversity, it is about bankable value and the national patent value that these places have in that setting diversity be damned and Endgadget knows this the fact that they took a page to focus on ‘diversity’ whilst there are much larger fish swimming in the Facebook pond is to some a total mystery. The IP Watchdog gives us another side and a side that in this day and age are actually really important. There we see (as a small grasp):

  • U.S. Patent No. 8732802, titled: ‘Receiving Information About a User From a Third Party Application Based on Action Types’. Issued to Facebook in May 2014.
  • U.S. Patent No. 8938411, titled: ‘Inferring User Family Connections From Social Interactions’. Issued to Facebook in January 2015.
  • U.S. Patent No. 9740752, titled: ‘Determining User Personality Characteristics From Social Networking System Communications and Characteristics’. Issued to Facebook August 2017.
  • U.S. Patent No. 9798382, titled: ‘Systems and Methods of Eye Tracking Data Analysis’. Issued to Facebook October 2017.
  • U.S. Patent No. 9923981, titled: ‘Capturing Structured Data About Previous Events From Users of a Social Networking System’. Issued to Facebook March 2018.

These are only 5 out of a large basket of patents and the issue is not about diversity of staff, it is about the diversity of the population. The setting does not change that much, because changes might be small, but consider that in this case we have an additional 1 TB a day that can now be used very effectively. So even as the Verge reminds us with “Rep. G.K. Butterfield (D-NC) took some time out of a congressional hearing in the wake of the Cambridge Analytica scandal to grill CEO Mark Zuckerberg about increasing diversity at the company, something that Zuckerberg said that Facebook was “focused on.”“, we can take diversity as stated with ‘increasing diversity at the company‘ as either staff diversity or data diversity, I guess that I am going with number two on that one. You see, even as I tipped on ‘diversity’ we all recollect places like Forbes and the Financial Times on how it leads to better profits. It is the reason it reflects on the shareholders on how that notion gives them an on the spot hard on, male and female shareholders alike. Yet, the much larger revenue boost is seen when we combine the setting of the patents, the data that Facebook has and now we get to yesterday’s story, In yesterday’s article (at https://lawlordtobe.com/2018/07/12/seeking-security-whilst-growing-anarchy/), I left a few screws fall all over the place. With ‘Seeking security whilst growing anarchy‘, I gave a title that could be read in more than one way. The part I just skipped yesterday (as the story would have been too large) was seen with “So now we get the setting of ‘who is exactly waging war on who’, or is that whom?“, as well as “the defense ‘laws governing wars were devised with conflicts between states in mind‘ can no longer be upheld“. These were true settings, yet the setting of the data was partially set in “how many flags were raised by that one person, yet now not on 5 tests, but on dozens of tests, against people, places, actions and locations at specific times“, there we see the issue, but there is a complication, the bulk of the people actively sought all use burner phones, they tend to be nervous and do not call, yet they are closely grouped together and that is a first setting. Now consider that for the most burner phones are useless, now consider these people taking hours to keep busy and some will go for the silliest diversion. A diversion like a simple Candy Crush, now take another look at the 5 patents, consider that the burner phone is useless for intelligence, but now reconsider that value when these patents are used, not merely for tracking needs, but reconsider the ‘Eye Tracking Data Analysis‘ add the camera to take a silent image of the iris, it is almost as good as a fingerprint. Now add ‘Structured Data About Previous Events From Users‘. Two of the five added to the billions of users on Facebook and now we have a system that does a lot more, it is the 32% that Palantir inc. does not have, the patents that Facebook has allows not merely for a diversity growth factor, it will be one of the few times that any company had two massive niches in data, when Combined it allows the US to have a grasp of a system that allows near real time tracking of anyone they seek, this system can void well over 80% of the false flags making the data system well over 10 times as efficient than ever before. So yes, we can argue the truth of “Not to worry, says Facebook VP Allen Lo, head of intellectual property. “Most of the technology outlined in these patents has not been included in any of our products, and never will be,” he told the Times in an email” as a master of IP I do know the length that Facebook has been through with patents and he is telling the truth, the product of Facebook is Facebook, that system will not go there, but will be in all kinds of different technical solutions that allows for new methods of data gathering. Even as it is a burner phone, when they take it for a mere leap into betting solutions and gaming procrastination, they will hit some top 10 app of the month and that is when one element of data is connected to the ones that matter for those seeking these really welcome people for personal one on one interviews. And there we see the link between places like Palantir and Zuckerberg (not Facebook). Sen. Maria Cantwell was asking around the edges for a reason, the April interview had another reason, one that I was never aware off (or considered). It seems that she heard water cooler chats on settings of Palantir, this was about a larger issue and the Patents had clearly indicated options for Facebook, it was not about the setting (as she put it) ‘the talent and the will to solve this problem‘ it is given that Palantir knows that Facebook Inc. can become a contender and with the data that could be available, we see a setting where Palantir would be going up against a new player having 500% of the data that the Palantir customer has and more important, Facebook has the patents to partially solve the burner phone issues much better then Palantir ever had the option for and that is a real new path in this field. So as I personally read it, Sen. Maria Cantwell was asking whether Mark Zuckerberg was ready to become a player in this field.

So yes, even as we see that some steps are small (like diversity and torts law), Facebook has an optional setting to take a leap forward, not by a mere length, but by an entire class of data options, which is new and that is where those investigating Cambridge Analytica never looked at, or so we were meant to believe, Sen. Maria Cantwell might be the first through orders or insight to do just that.

That setting is now still under debate, not because of the tech, but because of a case of OIL STATES ENERGY SERVICES, LLC v. GREENE’S ENERGY GROUP, LLC, ET AL. No. 16–712 (decided April 24th, 2018), this case changes the game all over, because until overruled by the US Congress, we now have a setting where we see that the possibility that patents are no longer property rights is close to an absolute. Patents are not property rights and will not be property rights until Congress overrules the case, so in this the entire patents side is now a new setting that it is set as a government franchise, so in all this Facebook has the one play to set themselves apart from the rest of the data players, and some might state that the setting of the decision of the Supreme Court was a forgone conclusion close to two weeks earlier, so Sen. Maria Cantwell was either on the ball or asked the perfect questions two weeks in advance, I wonder who ended up with a boatload of speculated wealth, because someone definitely got rich in that process (happy speculation with a smile from the writer).

In all this it was not merely the setting of diversity and how to see it, but the fact that a place like Facebook might think iterative within its Facebook app, it has options and therefor opportunities in a much larger field than merely the Facebook app. So if Palantir is not worried on what comes next, they are more asleep at the wheel than you imagine; a small spoiler alert here: the people at Palantir are a lot of things, they have never ever been asleep so they know what is coming and as the path of Facebook is allegedly on now is regarded as government Franchise terrain, we need to wonder where this goes next as they are still all about finding those illusive extremists, all depending on burner smart phones.

I wonder when the rest realises what the patent holders have been able to achieve in mobile communications, now consider 350% of speed increase and 700% of data markers with the release of 5G, now revaluate the Patents that the Facebook corporation has and consider how much larger they could optionally become by 2021. Now reconsider the Forbes list of ‘The World’s Most Valuable Brands‘ and consider its position in 2021. I doubt that it will be #1 at that time, but it will be equal if not bigger then Google by then taking its #2 position away from them, and leaving Microsoft a distant #4. Although Microsoft is doing plenty to diminish its value all by themselves, they do not need to rely on Google and Facebook to reduce their position for them.

Iterative act never go anywhere, it is the setting of new stages where true fortunes are gathered.

Happy Friday 13th everyone! (Please don’t meet a guy named Jason today)

 

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