Tag Archives: Cambridge Analytica

Physical vs Virtual (part2)

In part 2 we look at the virtual aspect in all this and for that we need to take a look at the other part of the equation, and see where the interaction ended up, because that is also a matter that truly counts.

Virtually

It started way before now, but the now gives us ‘Facebook moves 1.5bn users out of reach of new European privacy law‘ (at https://www.theguardian.com/technology/2018/apr/19/facebook-moves-15bn-users-out-of-reach-of-new-european-privacy-law). You see the law is one thing, yet in all this, when we see “Facebook has moved more than 1.5 billion users out of reach of European privacy law, despite a promise from Mark Zuckerberg to apply the “spirit” of the legislation globally“, was anything illegal done? When we see: “when asked whether his company would promise GDPR protections to its users worldwide, Zuckerberg demurred. “We’re still nailing down details on this, but it should directionally be, in spirit, the whole thing,” he said“, did he lie?

Those are the immediate questions. The General Data Protection Regulation (GDPR), the EU in this gives us “replaces the Data Protection Directive 95/46/EC and was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy“, so the people created their account long before these privacy issues were there. They never cared for the longest time, as long as the US government didn’t get any data and when we respond to pornographic images and videos on social media, oh no, that was not us, that was merely Gavin Barwell (see part 1), in a time when his mind should have been all other kinds of matters. Ah well, we all have an itch now and then. Yes, it is that itch, because we are all on social media for some reason, to share, to look, to listen and to judge. Some of them actually communicate, and that has also been proven so communication on social media is not a fab. So when we see the EU site on the GDPR: “the biggest change to the regulatory landscape of data privacy comes with the extended jurisdiction of the GDPR, as it applies to all companies processing the personal data of data subjects residing in the Union, regardless of the company’s location. Previously, territorial applicability of the directive was ambiguous and referred to data process ‘in context of an establishment’. This topic has arisen in a number of high profile court cases. GPDR makes its applicability very clear – it will apply to the processing of personal data by controllers and processors in the EU, regardless of whether the processing takes place in the EU or not“, the first thing we see is that social media has no business having offices or processing data in the EU, that basically is the signal for Facebook to vacate using the ASAP protocol and they did just that. And Mark Zuckerberg did it all in the spirit of it all, it is just not what was expected and the Senate hearing just gave themselves (allegedly) access to de data to nearly all the European users. the second part gives us “The GDPR will also apply to the processing of personal data of data subjects in the EU by a controller or processor not established in the EU, where the activities relate to: offering goods or services to EU citizens (irrespective of whether payment is required) and the monitoring of behaviour that takes place within the EU. Non-Eu businesses processing the data of EU citizens will also have to appoint a representative in the EU“, so with ‘monitoring of behaviour that takes place within the EU‘, is a much larger issue and Alex Hern makes no mention of this anywhere in the article (that is not an accusation), merely that Facebook has moved the data and that the people in the EU have less rights under US law. Was that not always the case? Was that not the initial setting when Facebook started? So when we read “This is a major and unprecedented change in the data privacy landscape. The change will amount to the reduction of privacy guarantees and the rights of users, with a number of ramifications, notably for consent requirements“, which we get from Privacy researcher Lukasz Olejnik, we actually do not get anything new, because the GDPR would not have been enforced until next month, so there! (OK, not an entirely justified outcry, but I am feeling batty)

In all this the missed issue of monitoring is actually a lot larger for some and those boasting on what they bought on the dark net (some people remain simple on every level) will have a few repercussions, yet in all this when it regards Cambridge Analytica, we see all kinds of media exploitations, rumours, alleged actions, yet no arrests, no one in the dock and still the entire mess is merely focussed on Facebook. We have seen news on a massive amount of apps collecting data, smart toys, and with the upcoming 5G, the RFID and mobile tag as well as device tags will be an exponentially growing data market with the entire Fortune 500 chomping at the bits to get their fingers on that data, yet at present the legislation has been faulty at best and nominally missing completely. All that because the people give it all away willingly, that is what the next fridge with a £250 discount will warrant, as did the 2016 Sony Smart TV as just about all following models. that is not a joke, you agreed to this when you bought the TV,

it is in the end users license agreement and they are not alone, it is a massive list of corporation that are doing this and the media was, yet they were largely silent about it and the Sony issue in 2012, where the media is what I would personally label as: ‘whoring for advertisement options‘ instead of informing 30 million consumers on the change and its impact, is what still has my nostrils flaring 6 years later and I am an actual Sony fan.

So as we see how we are singularly focussed on where our personal data is and not what we allowed it to be used for, especially as it came with the free use of Facebook, we all need to accept that nothing is for free and the corporation requires its return of investment, well in the case of Facebook merely 60 billion. Where did you think that value came from? Watching advertisement? In that Facebook and google are largely alike. So in these issues in the physical and virtual side, we are short on memory, too large on emotions and unclear on how to make the houses of Lords and Commons more accountable for the matters at hand. Even as they cannot prevent you from staying with Facebook, we all have been failed by legislation that was too slow and MP’s that are showing to be lacking the necessary skills to do something successfully. It would be so lovely if Sir Martin Moore-Bick would be kind enough to show both matters, because it would have a much larger impact. Even as we see, (what I would personally call) the failed false promises of Jeremy Corbyn regarding housing, with: “One million new “genuinely affordable homes” over a decade, mostly for social rent. That’s not quite 1m new council houses – a chunk of these would be delivered by housing associations – but it gets very close” is also a Porky Pie of the largest order. You merely have to look at google Maps to see that there is no place for even 30% of that in London, so will they mostly be in Wales, Penzance, Brighton and Scarborough? In addition, none of the sides of the houses
(Lords or Commons) have successfully done anything to make a change, regarding leasehold which will drive the entire social housing matter further and 1,000,000 houses will not nearly be enough. So, back to the Virtual part, because that is still central in this. In that part I have to thank the realtor Harcourts for bringing the juice.

You see, with: “NPP1 – Collection of Information; Agencies are prohibited from collecting personal information unless it is necessary for one or more of its functions. Personal data should only be collected in a lawful, fair, and not unreasonably obtrusive way. The agency must disclose certain information at the point of collection“, yet in all this the terms: ‘unless it is necessary for one or more of its functions‘ gives a much wider scope, does it not? In addition, with ‘only be collected in a lawful, fair, and not unreasonably obtrusive way‘. So when they (the real estate in general) offer a £199 rebate for registering you as the leasehold owner, how many people do you think that will consider it necessary and not unreasonable? It merely needs to satisfy one function and the deed is covered with the mantle of opportunity. In addition we see “Personal and sometimes sensitive information may be collected and stored on standard real estate industry forms, such as tenancy applications, listing forms, etc. These need to be secured and available for inspection by customers“, so when did you look at what some call the RP Database? In Australia there is a firm CoreLogic and it has a product called RP Data Professional. In all this we see: “RP Data Professional is the leading property data solution used by property professionals in Australia. Prepare reports for prospects and clients, generate value estimates, verify information and conduct valuable research and highly targeted marketing. Packages starting from $150 / month“. It is widely used by debt collecting agencies as well as realtors. You would be surprised to see all that data and what every address offers. Do you think that they are the only ones? Data is gold, it is the printer that allows you to print your own money and for the most it is massively unchecked. Now, I know that RP Data is merely a facilitator in all this, all perfectly valid, and nothing illegal. Yet when we consider ABC in 2016 with “The Reserve Bank has taken the highly unusual step of switching its preferred home value data, arguing that CoreLogic’s figures overstated price growth in April and May due to a methodology change“, so as you see the data goes a lot further and for the most the people, the tenants and Real Estate seekers are totally unaware of such parts and in all this do you think that the UK does not have its own options. In all this, with the explosive cladding issues, did you not think that the clad dealers were not tailoring to ‘property value increase at minimum costs’? This goes a lot wider in several lanes and the sudden much larger issue of cladding is almost not looked at (I did say almost).

So when we see “CoreLogic’s head of research Tim Lawless acknowledged that the changes to the index may have temporarily bumped up the figures for a couple of months. However, he said other data indicate that those two months were still relatively strong for Sydney and Melbourne housing sales” we forget to look at the aligned indications and what else is setting the pass in all this. Even as the last parts were the Australian side of this, CoreLogic is also active in the UK. In this no one seems to have talked to CoreLogic to see if the cladding industry has been given (through subscription) access to the UK RP Database. Is that not interesting too? You see, when we accept the January setting of “Just three tower blocks out of almost 300 with the same “dangerous” and “flammable” cladding as Grenfell Tower have had panels taken down and replaced“, how come the number of buildings is so high? Are all cladding providers so very bad, or was there a very intelligent salesperson selling cladding to the right people, when the timing was just right? I am fairly certain that this part of the conversations has not been showing up anywhere.

The virtual side to the Grenfell disaster was not seen, perhaps that part was immaterial at that time, yet when we see 297 tower blocks in a serious setting of harm, with the initial setting of finding the proper candidates, have we considered that corporate social media (like LinkedIn) could be used to get the goods (in alleged Cambridge Analytica style) to create fear in other ways? A lack of value versus a larger valuation set against a minimal investment. You show me a person who turns that down and I will introduce you to a person who is very aware of the concept of dishonesty.

You see, we have seen for the better part of 5 years the notion of taking fear from the workplace, usually in the style of ‘Corporate Leaders Must Remove Fear Factor from the Workplace‘, which we get from the Huffington Post (at https://www.huffingtonpost.com/mary-prefontaine/corporate-leaders-must-re_1_b_1437445.html) as early as 2012, so when we see “As reported in the Harvard Business Review, employees faced with incivility are likely to narrow their focus to avoid risks, and lose opportunities to learn in the process. Obviously this impacts their level of personal success and the success of the organization“, yet in equal measure, those actors never considered to take the fear factor out of the boardrooms, which are forever ruled by the bottom line and in that respect there is very little difference between a corporate boardroom, or places like the Kensington and Chelsea TMO, which has one bottom line, which is the value of housing and the rise of values of upcoming new housing. So now, the entire Metro section we saw in part one with ‘Cladding added to Grenfell Tower to ‘improve view for nearby luxury flats‘ it makes a whole lot more sense does it not? It is my personal view and opinion, yet in all that data was at the very Core and Logic of it all (pun intended). So when you think the Facebook data is an issue, guess again. The issue is a lot bigger, wider and more exploitable at the expense of yourself of course) than you would have thought.

All within the considerate view of those not looking at any of this, and you think I went deep here? I merely touched the surface and I will be very surprised if the public inquiry touches on any of those matters, not because they do not want to, but because the legal scope is unlikely to be there, as it would have been in the emotional seeking justice side. I guess that it is one of the questions that certain councils do not want to answer, so making sure that the question is not asked will be a first priority for all of them, because if it does get to the table, those who want to stiff Leaseholders with a £40,000 bill might optionally end up being not so successful and there is every indication that a fair chunk of those 297 tower blocks are currently facing a similar dilemma.

That is just my thought on the matter, and in all this, when you start realising the issues at hand and the time that this has taken, in addition that I saw some in minutes a few more in hours and one or two through my decades of data experience, are you not surprised that the elected officials remained in the dark? I know I am one of the better ones on the planet, but I know close to a dozen equal or better than me, many living in London. Do you actually think that some were in the dark or are they allegedly keeping themselves ignorant? In that case, if more happens, how many lives was the price of that ignorance? Can we afford to find out?

I’ll leave you with those questions, have a great Friday and do try to enjoy the weekend!

 

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Media rigging

We have had issues, massive issues for the longest of times. Now we can focus on the blatant transgressors, we can focus on the exclusion examples of good journalism like the guardian, the Independent, the NY Times, the Washington Post, the Times and the Financial Times (the Australian and non-Australian editions), yet the founding flaw is actually larger.

You see, journalism has become an issue in itself. Whatever people and participators thought it was in the 70’s is no longer the case. Perhaps it never was. In my view, journalism is no longer merely about ‘exposing’, it is about partially revealing, whilst mediating the needs of the shareholder, the stake holders and the advertisers making it a very different issue. It is there where I did not just have my issue with Microsoft, in that same setting the hands of Sony are equally tainted. They are the two visible ones; but that list is distinguished and very long. So as we see overcompensation we see it on both sides of the equation, not giving it a level of equilibrium, but an exaggerated level of grossly unsettling.

In this we have two articles. The first is directly linked to what I have been writing about so let’s start with that. The Washington Post (at https://www.washingtonpost.com/news/the-switch/wp/2018/04/16/thousands-of-android-apps-may-be-illegally-tracking-children-study-finds) gives us ‘Thousands of Android apps may be illegally tracking children, study finds’. Now, I am not convinced that this is all limited to Android, but that is a personal feeling that has not been met with in-depth investigation, so I could most certainly be wrong on that count. What is the issue is seen with “Seven researchers analyzed nearly 6,000 apps for children and found that the majority of them may be in violation of the Children’s Online Privacy Protection Act (COPPA). Thousands of the tested apps collected the personal data of children under age 13 without a parent’s permission, the study found“,as this had been going on for years and i reported on it years ago, I am not at all surprised, yet the way that this now reaches the limelight is an issue to some degree. I am unaware what Serge Egelman has been doing with their life, but “The rampant potential violations that we have uncovered points out basic enforcement work that needs to be done” was not a consideration in 2010, or 2009, so why is it an issue now? Is it because Osama Bin Laden is dead now (intentionally utterly unrelated)? There has been a freedom of actions, a blatant setting of non-investigation for close to a decade and even as it is now more and more clear that the issue was never ‘not there’. In February 2016 we saw (unfortunately through the Telegraph) “The security flaw in Fisher-Price’s Smart Toy Bear meant access to a child’s name, date of birth and gender could have been easily accessed. The researchers at Rapid7, a Boston-based security company that spotted the defect, said the toy could also be hijacked to give a malicious actor control over account data and in-built functions“, so this is not new. The fact that it was the Telegraph who brought it does not make it false. And yes, I did bite my tongue to prevent the addition of ‘in this case‘ to the previous line. In addition we see (at http://www.dickinson-wright.com/news-alerts/legal-and-privacy-issues-with-connected-toys) that law firm Dickinson Wright has been on the ball since 2015, so how come that the media is lagging to such an extent? Like me, they saw the rain come and in their case it is profitable to be aware of the issues. So with “Since 2015 the technology and legal implications regarding these types of toys has only grown as the market now includes smart toys, such as Talk-to-Me Mikey, SmartToy Monkey, and Kidizoon Smartwatch DX; connected toys, such as SelfieMic and Grush; and other connected smart toys such as Cognitoys’ DINO, and My Friend Cayla“, they again show to be ahead of the curve and most of the media lagging to a much larger degree. Did you think that this was going to go away by keeping quiet? I think that the answer is clearly shown in the Post article. The most powerful statement is seen with “The researchers note that Google has worked to enforce COPPA by requiring child app developers to certify that they comply with the law. “However, as our results show, there appears to not be any (or only limited) enforcement,” the researchers said. They added that it would not be difficult for Google to augment their research to detect the apps and the developers that may be violating child privacy laws“, in this we see two parts, and the first is that the call of data value tends to nullify ethics to a much larger degree. The second is that I do not disagree with ‘it would not be difficult for Google to augment their research‘, I merely think that the people have not given Google the rights to police systems. Can we hold Microsoft responsible for every NBA gave that collects the abilities of users on that game? Should Microsoft police Electronic Arts, or 2K for that matter? The ability does not imply ‘to have the right’. Although it is a hard stance to make, we cannot go from the fact that all software developers are guilty by default, it is counterproductive. Yet in that same light, those transgressors should face multi-million dollar fines to say the least.

The final quote is a good one, but also a loaded one. With “Critics of Google’s app platform say the company and other players in the digital-advertising business, such as Facebook, have profited greatly from advances in data-tracking technology, even as regulators have failed to keep up with the resulting privacy intrusions” there is a hidden truth that also applies to Facebook. You see, they merely facilitate to give the advertiser the best value of their advertisement (like AdWords), yet the agency of advertiser only benefits from using the system. Their ad does get exposed to the best possible audience, yet the results they get back in AdWords is totally devoid of any personal data. So the advertiser sees Gender, age group location and other data, but nothing that personally identifies a person. In addition, if the ad is shown to an anonymous browser, there will be no data at all for that case.

So yes, data-tracking gives the advantage, but the privacy intrusions were not instigated by either Google or Facebook and as far as I know AdWords does not allow for such intrusions, should I be wrong than I will correct this at the earliest opportunity. Yet in all this, whilst everyone is having a go at Facebook, the media is very much avoiding Cambridge Analytica (minus one whistle-blower), other than to include them in speculations like ‘Cambridge Analytica appears to have an open contract‘, ‘Was it Cambridge Analytica that carried the day for Kenyatta‘ and ‘could have been shared with Cambridge Analytica‘. It almost reads like ‘Daily Mail reporter Sarah Vine might possibly have a vagina‘, which brings us to the second part in all this.

Invisibly linked

For the first time (I think ever) did I feel for a reporter! It was not what she said or how she said it, it was ‘Daily Mail fires reporter who inadvertently published obscenity‘ (at https://www.theguardian.com/media/2018/apr/16/daily-mail-removes-obscene-language-attack-on-reality-tv-stars). Now it is important that we consider two parts. the first is the blatant abuse of ‘political correctness‘ which has been putting the people at large on their rear hooves for way too long, which might also be the reason why comedians like Jimmy Carr are rising in popularity in a way we have not seen since Aristophanes wrote The Frogs in 435BC. My issue starts with “Daily Mail Australia has fired a reporter who accidentally uploaded her own “musings” about reality television contestants being “vapid cunts” on to the news website on Sunday“, so the Daily Mail does not have a draft setting that needs to be approved by the editor, no, it gets uploaded directly and even as that might be commendable. The fact that we also see “Sources at the Daily Mail earlier said the young reporter was “mortified” by the mistake“, whilst the lovers of the TV-Series Newsroom saw a similar event happen in 2014, so the fact that reality catches up with comedy and TV-Series is not merely fun, the fact that this happened in the heralded ‘Newsroom‘ should be seen as a signal. As we see “The Daily Mail reporter was writing in a Google document because of problems with the content management system and she inadvertently cut and pasted a paragraph about Bachelor in Paradise contestant Florence Alexandra which she says was written for her own eyes only, Guardian Australia understands” it is not merely about the fact on who wrote it, the mere part that the content manager part was flawed, we also see “The reporter had filed no fewer than five stories on Sunday and four on Monday, which is a normal workload for a Daily Mail journalist. It is customary for Mail reporters to upload their own copy into the system unless the story is legally contentious“. So even as we accept that the pressure is on, the system was flawed and that there was a lot of truth in her writing, and all this about a Dutch model whose fame seems to be limited to being ‘not ugly‘. So as the Daily Mail was happy to get her bum-shot and label it ‘wardrobe malfunction’ (9th September 2017), whilst in addition there has been no other transgressions, she was quite literally thrown to the wolves and out of a job. So when we do see the term ‘vapid cunts‘ (with the clever application of ‘vapid’, did the editorial consider that the term might have meant ‘a bland covering of the green envious setting of finding love and overcoming rejection‘, which we get from ‘vapid=bland‘ and ‘vagina = a sheath formed round a stem by the base of a leaf‘.

You see, in the end, this is a paper covering a reality show, a fake event created to entice an audience from living a life and wasting an hour on seeing something fake whilst they could have sought it out for real. In all this the overworked journalist gets the axe. So even if I feel a little for the journalist in this case and whilst we see that the audience replied with ‘Refreshing honesty from the Daily Mail this morning‘, which should be a real signal for the editor in change, no he threw it all out to hopefully avoid whatever would come next.

You see, even if it is not now, there are enough issues around which means that Leveson 2 might be delayed, but will still most likely happen. So even as the Telegraph is already on the ‘would be a threat to a free press‘, whilst trying to drown the reader with ‘The first Leveson inquiry cost taxpayers £5.4 million, yet the legal bill for the newspaper industry to comply with the process was far more than that‘, some journalists were up to their old tricks even before the Leveson ink dried. So in this the moment that Leveson 2 does happen, their clean desks will not be because some journalists tried to keep it clean, it will be because they were told to leave. The fact that some see Leveson 2 in relation to ‘undermining high quality journalism‘ seems to forget that high quality journalism is a thing of the past. It perhaps ended long before John Simm decided to portray a journalist in the excellent ‘State of Play‘. In all this there will be a massive blowback for the media at large, the moment it does happen, I will have every intention to get part of it set as an investigation of news that would have been considered as ‘mishandled’. There is at large enough evidence that the Sony event of 2012, the Microsoft events of 2012, 2013, 2014, 2017, as well as IBM 2015 and 2017. There have been too many of events that were somehow ‘filtered’. In addition to that there are not merely the data breaches, the fact that there are strong indications that the media at times, merely reported through the act of copy and paste, whilst not looking deeper into the matter. Tesco, the North Korean Sony ‘Hack’ and a few other matters that should be dug into as there are enough indications that events had faltered and faltered might be seen as the most positive way to define an event that should be seen as utterly negative.

In my view, as some editors and shareholders will try to navigate the term journalist, I would be on the horse of removing that word altogether and have those papers be subject to the full 20% VAT. I wonder how they will suddenly offer to (again) monitor themselves. Like that was a raging success the first time around. It is as I see it the price of not being held to any standards, apart from the overreacting from two unintended words, which is in my view a massive overreaction on several levels. I wonder why that was and who made the call to the editor on that, because I don’t think it was merely an overreacting Dutch model. In that I am decently convinced that she has been called a hell of a lot worse, the side effect of trying to be a ‘social media selfie darling’. Yet that is merely my point of view and I have not always been correct.

 

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Direction X

It is the Columbian (at http://www.columbian.com/news/2018/apr/15/harrop-facebook-wont-alter-its-lucrative-practices-without-regulations/) that gives us a light to work with today. A light that some US congressman and US Senators have been pushing for, so it is fun to have a go at that point of view. Now, do not mistake my opposition to it as a way to invalidate the view. I do not agree with the point of view, but many have it. So I see it as a way to inform the readers on the things that they need to know. Froma Harrop starts with three events. We see:

  • Mark Zuckerberg in 2006: “We really messed this one up. …We did a bad job of explaining what the new features were and an even worse job of giving you control of them.”
  • Zuckerberg in 2010: “Sometimes we move too fast. … We will add privacy controls that are much simpler to use.”
  • Zuckerberg early this year: “It was my mistake, and I’m sorry. … There’s more we can do here to limit the information developers can access and put more safeguards in place to prevent abuse.”

Now, they are valid events, but the dimensionality is missing. With the exception of certain Google products, Facebook has been the biggest evolving platform on a near daily basis, the integration with mobile apps, mobile reporting, stories, clips, annotated pictures, travelling, and so much more. Over a period of 10 years Facebook went from a dynamic page (for each user or group) to a collected omnibus of information available to all their friends. That is a level of growth that even Microsoft has not been able to compete with and in all this, there will always be mistakes. Some small and trivial and some will be bang up monsters of flaws. Compare this to Microsoft who did not push forward with its Xbox360, no it offered for sale a more powerful machine whilst trimming the functionality down by close to 20% (personal projected loss) with the shift from Xbox360 to Xbox One and Xbox One to Xbox One X. A data collecting machine of greed (whilst everyone is ignoring the data that Microsoft is uploading), pushing users like a bully, to do what they wanted the user to do or be left out. So when exactly did Facebook do that to that degree? Sony with its PlayStation at least pushed forward to some degree.

Froma makes a nice case with: “The law will require them to obtain consent for use of personal information in simple language. (Users shouldn’t have to take a night course to understand privacy and security settings.)“, this is nice in contrast to some consoles (like the Sony consoles) who suddenly made it illegal to use second hand games on their consoles in their terms of service, they quietly backed away when it blew up in the faces of Microsoft. In all this, yet with my sense of humour and realising where this article was, it was not without a giggle that I took a look at the Columbia Journal of European Law (at http://cjel.law.columbia.edu/preliminary-reference/2017/mind-the-gap-loopholes-in-the-eu-data-privacy-regime/) where we see “any set of information relating to individuals to the extent that, although the information is not processed by means of equipment operating automatically in response to instructions given for that purpose, the set is structured, either by reference to individuals or by reference to criteria relating to individuals, in such a way that specific information relating to a particular individual is readily accessible“, which now leads to “This language of “specific information [that] is readily accessible” indeed was interpreted by the English courts in a manner conflicting with the Directive. In Durant v. Financial Services Authority, the English and Wales Court of Appeal formulated a two part test to evaluate whether a filing system is caught by the Directive:” and that now leaves us with “(i) [T]he files forming part of [the filing system] are structured or referenced in such a way as clearly to indicate at the outset of the search whether specific information capable of amounting to personal data [] is held within the system and, if so, in which file or files it is held; (ii) [The filing system] has, as part of its own structure or referencing mechanism, a sufficiently sophisticated and detailed means of readily indicating whether and where in an individual file or files specific criteria or information about the applicant can be readily located.

So in that case Froma is left with a piece of paper to be stationed where the sun does not shine and it merely took the case Durant v. Financial Services Authority to show its ‘lack‘ of complexity, or did it? She is right that ‘Users shouldn’t have to take a night course to understand privacy and security settings, it merely took law lord Sir Robin Ernest Auld (a former Lord Justice of Appeal in the Court of Appeal of England and Wales) a hell of a lot more than a night course, more like 25 years on the bench as a lawyer, an elected judge and his ascension to lord justice of the appellant court to get it all figured out.

So as we get that out of the way we also need to look at “The companies will have to notify users of a data break-in within 72 hours of its discovery. They’ll have to give up monopoly control of the personal information; people will have the right to obtain a copy of their data and share it with others“, it took Sony a hell of a lot longer to figure out that they were breached and notify people. So now consider the breaches of Equifax (143 million), eBay (145 million), Yahoo (3 billion) and Target stores (110 million). the implication of alerting that many people is not just weird, it is actually dangerous as people tend to overreact do something stupid and lock their accounts, these 4 events could set the stage for close to 4.5 billion locked accounts. The entire 72 hours, that whilst the discovery does not guarantee that the intrusion is stopped opens the entire system up for all kinds of hackers to have a go at that victim and truly make a much bigger mess of it all. Now the people should be informed, but the entire 72 hours was (as I personally see it) pulled out of a hat. In all this the latest Facebook issue was not done by hackers, it was done by corporations who intentionally abused the system, they set their profit knowingly at the expense of the users of that system and exactly who at Cambridge Analytica is currently under arrest and in prison? It seems to me that Facebook, clearly a victim here, has made mistakes, yet the transgressors are not held to vigorous account, yet the maker of the system is. Now, let’s be clear, Mark has clearly some explaining to do. Yet, when we see “Facebook failed in an attempt to get a handle on the Cambridge Analytica scandal Monday, after British authorities ordered its auditors to vacate the political consultancy’s offices” (source: Fortune), all this whilst the offices of Cambridge Analytica ended up being raided 5 days later, I have never seen authorities giving bank robbers that level of leeway, so why was this level of freedom given to Cambridge Analytica? When we consider that this data could be transplanted to writable objects (Blu-ray) in mere hours, it seems to me that giving them 5 days to wipe the evidence is a lot more questionable than merely thumping Facebook for the flaws.

The one part I truly disagree with is “Many of us have a need to connect and share. But expecting much privacy in a business model that relies on selling your information is highly unrealistic“, you see, here we see two levels of privacy, that what the person shares, free of will and that what is accessed. In one part the privacy from the outside is partially an easy thing, because Google with AdWords has shown that to be a clear option, their advertisers can create and address a population to the granularity available, yet the results of this marketing is done in a level of aggregation, individual records per person are not available. The fact that apps could capture it was a given, but the fact that all unique identifiers were optionally possible was kept in the shadows and that is where Cambridge Analytica worked. Now, this is a generalisation, but it fits the overall issues. Facebook could have done better, yet it was massively naive when it thought that the paying corporations would not try to get their fingers on EVERY part they could. In that I wonder what data the insurance companies in the end got a hold on.

So when I see “Tech investor Jason Calacanis has set up a contest — the Open Book Challenge — to create a Facebook replacement. Finalists will be given $100,000 and residence in a 12-week incubator“, when we see it in the light of “Facebook has delivered Zuckerberg a net worth of over $60 billion” must be the easiest pickings for Jason Calacanis that any entrepreneur has ever been a part of. It is like the pyramid games after 15 rounds whilst the top person stayed on top never having to pay more than 0.0001% of the total earning, not even Las Vegas in its wildest times offered such odds.

So I am very much against regulations, it is merely a way for governments to get a hold of that data. Now I am not against that if it truly serves national security, but the fact that actual criminals and terrorists use such systems to elude identification and strike form a distance merely makes it a waste of time and most analysts know this. Now, we also know that when we know where exactly to look, Facebook could reveal stuff, but to hold those billions of accounts to optionally find merely one person is an extremely bad application of time management.

In the end, the one additional part I liked was Zuckerberg stating “It was my mistake, and I’m sorry. I started Facebook. I run it. And I’m responsible for what happens here”. I like it because of the realisation that in all the bungles of IBM in the last 30 years, especially the PS/2 range, at what point did any of them stand up and tell their consumers that they screwed up? Especially in line of the setting that the average Model 80 (80386) computer was 400% more expensive at merely 28% of the power of a Taiwan clone, in addition the on board time clock battery has given the user more headaches than a hammer and the graphical underperformance offered should be forgotten at the drop of any hat.

So in this Zuckerberg kept his head high and in all this the entire setting of data abuse is still not addressed by either the US or UK government, in all this there is absolutely no indication that the abusers will be facing punishment or prison, so in all this the law failed the people a lot more than Facebook ever did, especially in the light of issues like this have been going on for years, but we do not get to read that part, do we?

 

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The wrong claim to make

I have been taking a much larger interest on the entire Facebook and Cambridge Analytica issue. Not because of what was done, but because of what US politicians are about to try. In that view it seems to me that the media is assisting the US government. Pretty much every media publishes ‘Zuckerberg on Tuesday faced a variety of questions from 44 senators‘, yet not one gives us that list of these 44 senators. Online publication Vox had a list of 103 which was equally useless. So why are the readers not getting properly (read: more completely) informed?

As I have a promise to keep (to myself at least), let’s take a look at the first one who really pissed me off. The person in question is U.S. Representative David McKinley, not even a senator. Yet with the quote “Your platform is still being used to circumvent the law and allow people to buy highly addictive drugs without a prescription. With all due respect, Facebook is actually enabling an illegal activity and in so doing, you are hurting people. You’d agree with that statement?” he opened himself to all kinds of issue. So let us take a look. CNN gives us (at http://money.cnn.com/2018/04/11/technology/mark-zuckerberg-questioned-over-facebook-opioid-sales), with the additional quote “Google agreed to pay $500 million to the Department of Justice for showing prescription drug ads from Canadian online pharmacies to U.S. consumers. It stopped the practice in 2009 once it became aware of an investigation by a U.S. Attorney’s office. But sellers are still finding ways of posting about drug sales on platforms like Facebook and Instagram, which critics have accused of being reactive, largely waiting for activists, or the press, to surface issues and help police their platforms“, so the issue is a lot larger and has been around for a long time. So the US representative is not opening legal avenues attacking the Canadian Online pharmacies, no it is attacking Facebook and Google. The issue here is hypocrite on several levels. You see we see part of that evidence (at http://www.cbc.ca/news/opinion/oxycontin-in-canada-1.4607959), even as the investigation into Purdue Pharma is underway, the issue is a lot larger. We get one part from ‘OxyContin was aggressively marketed as a revolutionary painkiller. But many patients became addicted, leading to a country-wide class action lawsuit against its maker‘, the other part is seen in the NPR event “Doctors In Maine Say Halt In OxyContin Marketing Comes ’20 Years Late’“, so we see the news that is given in February 2018. These facts alone give rise to the geriatric dementia dangers that are possibly within business man David McKinley, a man currently elected as a U.S. Representative. In addition to that part, the fact that the US government failed its citizens is open to discussion in the 2015 release of “the Food and Drug Administration. (FDA) approved, in August 2015, extended-release oxycodone for use by children between 11 and 16 years old with “pain severe enough to require daily, around-the-clock, long-term opioid treatment for which alternative treatment options are inadequate“, so there is a much larger failure in play. The fact that the FDA approves (for specific reasons mind you) the use of OxyContin and the fact that it is FDA approved makes it a much larger issue.

The fact that there is ample evidence that US politicians were sitting on their hands for close to 2 decades gives rise to the thought that U.S. Representative David McKinley should give up his seat in what I personally would see as too old to hold any public office position, perhaps at 71 he no longer sees the need to correctly set the dimension of information of any issue. His attack, the fact that this is a lot more complex, in part because the US government chose to not act for 2 decades is also decent evidence to add in this case. In addition, we see that the reformulation to make it harder to abuse opioids (which is an act that makes perfect sense), gave way to ‘Making opioids harder to abuse led to a spike in heroin overdoses‘ (at https://www.axios.com/opioids-heroin-overdose-deaths-1523481019-63cfb423-e1fc-4925-9a80-3406625389b5.html). Here we see “Adapted from Evans et. al., 2018,  “How the Reformation of OxyContin Ignited the Heroin Epidemic”, The National Bureau of Economic Research; Note: “Opioids” includes all opioid related deaths aside from those that are exclusively attributed to heroin“, so basically the junkies and their facilitators found another way to get high and they died in the process (serves them right). It seems that as I found all this evidence in less than 30 minutes and there is almost 20Mb of unread text for me to go through, shows just how lame (or is that blatantly idiotic) U.S. Representative David McKinley is showing himself to be. There is an accepted issue that in some cases non-US advertisements have no business being shown in the US, yet in that situation, my e-mail wad been flooded with the options for silicone tits, 14 inch sausages, Viagra and Cialis for well over a decade from US sources, so how much ‘policing’ did these US senators opt for from 1996 onwards to ‘protect’ non US citizens from these ‘illegal’ drugs? It seems to me that this is an almost perfect example of ‘sauce for the goose, sauce for the gander‘, yet we can feel decently certain that U.S. Representative David McKinley will not see it that way. In addition to that CNN gives us “More than 63,600 lives were lost to drug overdose in 2016, the most lethal year yet of the drug overdose epidemic, according to a new report from the National Center for Health Statistics, part of the US Centers for Disease Control and Prevention. Most of those deaths involved opioids, a family of painkillers including illicit heroin and fentanyl as well as legally prescribed medications such as oxycodone and hydrocodone. In 2016 alone, 42,249 US drug fatalities — 66% of the total — involved opioids, the report says“, this has been going on for a while; this was not merely some Facebook advertisement issue. The CDC shows data going back to 2000, long before Facebook became the behemoth entity it is now. So whilst everyone is kicking up every stink in the place, the issue remains that the FDA approved Purdue Pharma to start making it, so even as U.S. Representative David McKinley could have been visiting their office in Stamford, Connecticut, USA. It is now shown that kicking it on the soul of Mark Zuckerberg is much more personally rewarding for him. In that his quote “why Facebook hasn’t done more to remove posts from sellers offering illicit opioids“, in equal measure does not show the efforts that the FBI has done to crack down on the sellers either. You see, if he had done that we would have ended up (at https://www.cbsnews.com/news/opioid-fentanyl-darknet-drugs-fbi/), showing just how easy it is to the evidence we see here: “Attorney General Jeff Sessions said darknet vendors are “pouring fuel on the fire of the national drug epidemic” and this year doubled the number of federal agents working on those cases. It’s part of the Trump administration’s tough approach to the drug crisis that has focused on harsh punishments for dealers. Critics say the overall strategy resembles a return to failed drug-war tactics and that the record $4.6 billion included in the spending plan the president signed last month is not nearly enough to establish the kind of treatment system needed to reverse the crisis“, it does not absolve Facebook, but it shows that when you are in a house without a roof, blaming the faucet for all the water is just as stupid as it gets. So with this small article I introduce the honourable U.S. Representative David Bennett McKinley, who should, as I personally see it, be up for replacement at the next election.

And may he be replaced by someone who truly takes a proper look at the dimensionality of events and present them equally correct and fair. So we will leave that consideration up to the people who are part of the West Virginia’s 1st congressional district. I reckon that with a population of 615,991 (2010) there is at least one other person who is up for the job.

Now, let’s take a look at the data of the next elected numbskull, have a great Friday all!

 

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The congressional sham

The papers are ‘covering’ live the entire Facebook hearing, we see several papers covering it and I think that this is a good thing. Yet, most papers are not without flaws. The fact that I have been writing about the entire mess of data privacy since 2013 makes it to the best of my knowledge a Capitol sham at best (pun intended) . you see, these so called senators are all up in arms and we see the Washington Post (at https://www.washingtonpost.com/news/the-switch/wp/2018/04/10/mark-zuckerberg-facebook-hearing-congress-testimony) give quotes like “from data privacy to Russian disinformation“, you see, it is a lot less about data privacy than it is about the Russians. The anti-communist gene in Americans is too strong; the yanks get too emotional and become utterly useless in the process. So is it about the 44 senators grilling Mark Zuckerberg, is it about their limelight and about their re-election visibility, or is it about global data privacy? I can guarantee you now that it will not be about the last part and as such we will see a lot more warped issues shine on the congressional dance floor.

In that regard, when you read “They demanded new detail about how Facebook collects and uses data and elicited assurances that it will implement major improvements in protecting personal privacy“, it might be about that, but it will be a lot more on oversight and how the US government wants to be able to ‘check’ all that data. They wanted access to all that data since Facebook became one year old. So when we see ‘Sen. Kennedy: “I don’t want to have to vote to regulate Facebook, but by god, I will. That depends on you.”‘ you better believe that the ‘depends on you‘ can be read as ‘as long as you give us access to all your data‘, which contains the shoe that fumbles.

So when we see “Several asked for detailed answers about how private, third-party companies, such as the political consultancy Cambridge Analytica, gained access to personal data on 87 million Facebook users, including 71 million Americans“, we see the valid question, yet that did not require a congressional hearing, so that is merely the icing that hides the true base element of the cake. It is the honourable Sen. John Thune (R-S.D.), chairman of the Commerce Committee that gives the first goods: “Many are incredibly inspired by what you’ve done. At the same time, you have an obligation, and it’s up to you, to ensure that dream doesn’t become a privacy nightmare for the scores of people who use Facebook”, you see, freedom of data and misuse of information as set by insurances. The statements like ‘Insurance companies warn that under certain circumstances, posting about your holidays on social media could result in your claim being declined if you are burgled‘. These senators were not really that interested in all this whilst the entire insurance issues have been playing as early as 2010; they were likely too busy looking somewhere else. The entire privacy mess is a lot larger. We see this at the Regis University site when we take a look at: “A new survey by the National Cyber Security Alliance (NCSA) reveals nearly one in five Americans (19%) has been the victim of some form of cyber stalking, defined as any persistent and unwanted online contact with another individual. Through aggressive social media contact, repeated emails or other methods of online connectivity, cyber stalkers represent a serious and growing threat to men and women who otherwise wish to disengage from those who make them feel uncomfortable. Still, the NCSA report shows only 39% of those who believed they were being stalked online reported the incident to authorities“, so was there a senatorial hearing then? No, there was not. In addition, a situation where one in 5 Americans is subject to stalking, yet in all those years almost nothing was done. Why is that? Is that because the overwhelming numbers of these victims have tits and a vagina, or merely because they are less likely to be communist in nature?

Does this offend you?

Too bad, it is the direct consequence of inaction which makes todays issue almost a farce. I stated almost! So, is the issue that the data was downloaded, or that the data on millions of Americans is now in the hands of others and not in the hands of the US government? This loaded question is a lot more important than you might think.

The fact that this is a much larger farce is seen when the Democrat from Illinois decides to open his mouth. It is seen in “Sen. Richard Durbin (D-IL), asked Zuckerberg what hotel he stayed at Monday night and the names of anyone he messaged this week“, was it to break the ice? If all 44 senators do that, then we see evidence why the US government can’t get anything done. It is actually another Democrat that gives rise to issues. It is seen in Sen. Richard Blumenthal (D-Conn.) said, “We’ve seen the apology tours before… I don’t see how you can change your business model unless there are different rules of the road.”, the man makes a good case, but I am not certain if he is correct. You see, unless the US government is ready to lash out massively in the abuse of data towards any corporation found using social media on exploiting the privacy of its members, and insurers are merely one part in all this. You see, the rules of the road have been negated for some time in different directions, unless you are willing to protect the users of social media by corporate exploitation, Richard Blumenthal should not really be talking about traffic rules, should he? This directly links to the fact that 90% of hedge funds were using social media in 2014. Were they properly looked at? I wonder where those 44 senators were when that all went down.

The one part that will actually become a larger case comes from Massachusetts. “Democratic Sen. Edward J. Markey (Mass.) plans to introduce a new bill Tuesday called the CONSENT Act that would require social giants like Facebook and other major web platforms to obtain explicit consent before they share or sell personal data“, it will change the business model where data is no longer shared, or sold, but another model where all this is set up by Facebook and he advertiser can get the results of visibility in top line results. That is the path Facebook would likely push for, a more Google approach in their setting of AdWords and Google analytics. Facebook is ready to a much larger extent on this and it is a likely path to follow for Facebook after all this. Yet in all this the theatre of congress will go on a little longer, we will know soon enough. In the end 44 senators will push regarding “The Federal Trade Commission is investigating violations of a 2011 consent decree over privacy policy at Facebook that could lead to record fines against the company“, in the end it will be about money and as it is more likely that the data on Americans made it to Russia, the fine will be as astronomically high as they could possibly make it. They will state in some way that the debt of 21 trillion will have nothing to do with that, or so they will claim. In the end Mark Zuckerberg partially did this too himself, he will get fined and so he should, but the entire theatre and the likelihood that the fine is going to be way overboard, whilst in equal measure these senators will not chase the other transgressors is a much larger case and calls for even more concern. You see, there is a much larger congressional sham in play. It was exposed by Clay Johnson, formerly of the Sunlight Foundation, (more at http://www.congressfoundation.org/news/blog/912). The issue is not merely “On the Hill, congressional staff do not have the tools that they need to quickly distill meaning from the overwhelming volume of communications that they receive on any given day“, it is that Facebook has been able to add well over 400% pressure to that inability. That given is what also drives the entire matter of division in American voters. I myself did not think that ‘fake’ news on events did any serious damage to Democrat Hillary Clinton, from my point of view; she did that all to herself during her inaction of the Benghazi events.

In the end I believe that the bulk will go after Mark Zuckerberg for whatever reason they think they have, whilst all hiding behind the indignation of ‘transplanted data‘. The fact that doing this directly hit the value that the rest of his data has is largely ignored by nearly all players. In addition, the fact that the BBC gave us ‘More than 600 apps had access to my iPhone data‘ less than 12 hours ago is further evidence still. So when will these 44 senators summon Tim Cook? The fact that the BBC gives us “Data harvesting is a multibillion dollar industry and the sobering truth is that you many never know just how much data companies hold about you, or how to delete it” and the fact that this is a given truth and has been for a few years, because you the consumer signed over your rights, is one of those ignored traffic rules, so the statement that Richard Blumenthal gave is a lot larger than even he might have considered. It is still a good point of view to have, yet this shown him to be either less correct on the whole, or it could be used as evidence that too many senators have been sitting on their hands for many years and in that matter the least stated on the usefulness of the European Commission the better. So when we read “The really big data brokers – firms such as Acxiom, Experian, Quantium, Corelogic, eBureau, ID Analytics – can hold as many as 3,000 data points on every consumer, says the US Federal Trade Commission“, we see that Equifax is missing from that list is also a matter for concern, especially when we consider the events that Palantir uncovered, whilst at the same time we ignore what Palantir Gotham is capable of. I wonder how many US senators are skating around that subject. We see part of that evidence in Fortune, were (at http://fortune.com/2017/10/10/equifax-attack-avoiding-hacks/) we see “Lauren Penneys, who heads up business development at Palantir, advised companies to get their own data and IT assets in order—both to better understand what risks do exist and to improve readiness to respond when a breach does happen“, she is right and she (validly) does not mention what Palantir Gotham is truly capable of when we combine the raw data from more than one corporate source. With the upcoming near exponential growth of debt collection, and they all rely on data and skip tracing of social media data, we see a second issue, which these senators should have been aware of for well over two years. So how protective have they been of citizens against the invasion of privacy on such matters from the Wall Street Golden Child? Even in London, places like Burford Capital Ltd are more and more reliant on a range of social media data and as such it will not be about traffic rules as the superrich are hunted down. We might not care about that, mainly because they are superrich. Yet as this goes on, how long until the well dries up and they set their nets in a much wider setting?

We claim that we are humane and that we set the foundation for morally just actions, but are we? The BBC actually partially addresses this with: “Susan Bidel, senior analyst at Forrester Research in New York, who covers data brokers, says a common belief in the industry is that only “50% of this data is accurate” So why does any of this matter? Because this “ridiculous marketing data”, as Ms Dixon calls it, is now determining life chances” and that is where the shoe truly hurts, at some point in the near future we will be denied chances and useless special rebates, because the data did not match, we will be seen as a party person instead of a sport person, at which point out premiums would have been ‘accidently’ 7% too high and in that same person we will be targeted for social events and not sport events, we will miss out twice and soon thereafter 4 fold, with each iteration of wrong data the amount of misconceptions will optionally double with each iteration. All based on data we never signed up for or signed off on, so how screwed is all this and how can this congressional hearing be seen as nothing more than a sham. Yes, some questions needs to be answered and they should, yet that could have been done in a very different setting, so as we see the Texan republican as the joke he is in my personal view, we see “Sen. Ted Cruz (R-TX) asked Zuckerberg about 2016 reports that the company had removed conservative political news from its trending stories box, and followed up with questions about its moderators’ political views. When Zuckerberg said he didn’t ask employees for their political views, Cruz followed up with “Why was Palmer Luckey fired?”“, we wonder if he had anything substantial to work with at all. So when you wonder why Zuckerberg is being grilled, ask yourself, what was this about? Was it merely about abuse of data by a third party? If that is so, why is Tim Cook not sitting next to Zuckerberg? More important, as I have shown some of these issues for close to 5 years, why was action not taken sooner? Is that not the more pressing question to see answered?

 

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Identity denied

There are moments when we resort to other ways of expressing ourselves; it is in our nature to find alternatives to the story, so that we can tell the story. Nearly every person does it. Sometimes we ask ‘would you take that extra pastry?‘ instead of telling someone that you really feel like having another pastry. So when it comes to social media, we see not ourselves, but the person we want to be. We want to own the Hall of Faces (Game of Thrones) where we can mask ourselves with the identity of a dead person, like Ethan Hawke in Mission Impossible, walk in, sound like the person we are not, because we do not like ourselves in that particular moment. So when we look at Facebook, are we thinking the Hall of faces? In light of all that was revealed, are we in a stage where we prefer to be someone else?

You see, the shit is on the walls as some would say. Mark the Zuckyman did the right thing, he stood up (after a few days of silence) and held himself responsible and we are all over this that he is the culprit, but is he truly guilty? We see all kinds of articles on Facebook, like ‘You’ve decided to delete Facebook but what will you replace it with?‘ (at https://www.theguardian.com/technology/2018/mar/31/youve-decided-to-delete-facebook-but-what-will-you-replace-it-with), even after a week this is still highly valid, because for millions of the multibillion users of Facebook, it has yet to sink in. Go to WhatsApp? Instagram? Both are owned by Facebook, so where does that leave you? So when we try to trivialise it with #DeleteFacebook, we need to realise that this is new territory. We now talk about the Social Media Landscape and it is not small. It is huge and most importantly, this is the first true generation of the Social media generation. We were not ready, and i have been trying to explain that to people for nearly 3 years. Now we see overreactions whilst sitting down contemplating it all was never an option. The law was missing it as it is more interested in facilitating for commerce, exploitation and profit (Sony and Microsoft are nice examples there), Human rights are failing, because the issue of Digital rights is only seen in the relation of commerce, not in the relation of privacy, in this the entire Google and the people’s rights to be forgotten is merely a reason to giggle, a Google giggle if you preferred.

The article has one funny part, with “For those determined to exit the Facebook ecosystem, the best approach is more likely to be a patchwork of sites and apps that mirror individual features. Messaging is the easiest: apps such as Telegram and Signal offer messaging and group chats, as well as voice calls, with encryption to keep your communications private. Telegram even has a thriving collection of chatbots, similar to Facebook Messenger“, you see, it is done on a smartphone (mostly), so you could consider dialing a person and have a conversation, your mum if she is still alive is not the worst idea to have. You see, the plain point is where you end up. So when we see “Part of Vero’s appeal to Facebook deleters is its determination to be ad-free. It is planning instead to start charging a small annual subscription at some point“, you see these people designed it for wealth (as one would) so where are they getting the money? The small annual subscription does make sense, but in light of that you better remember where all your data is and even as we see ‘emphasis on privacy‘ we need to realise that there are clear situations where the word Privacy is open to suggestion. What people forget is that ‘The boundaries and content of what is considered private differ among cultures and individuals, but share common themes‘, so are their settings of what is private the same as yours? Also, when they sell their company for a mere 2 billion, make no mistake, the word privacy is not open for debate, it will be whatever the new owner decides it to be. This is merely one side of data, as data is currency. That is what I have been trying to explain to nearly everyone (for 5 years now) and they all shrugged and stated, ‘it’ll be right‘, so is it right? Is it all right now? If you are considering becoming a member of the growing party of #DeleteFacebook it clearly was not.

So when we are treated to ‘News of Facebook’s secret tool to delete executive messages caps days of chaos‘ (at https://www.theguardian.com/technology/2018/apr/06/facebook-using-secret-tool-to-delete-messages-from-executives) we see another part of Facebook, we see new uproar. The question is whether this is justified. You see, when we see “the company has a two-tiered privacy standard (one for executives, one for everyone else) and over its use of facial recognition software“, in most cases this makes perfect sense. Corporate executives tend to be under scrutiny a lot, as it sometimes is valid; they still have a job to be done. I was amazed on how many people Mark Zuckerberg was connected to in the beginning of Facebook. It was awesome and cool, but I reckoned that it was not always constructive to productivity. I have been in places where the executives had their own server for a number of reasons, mostly for HR reasons and whether it is valid or not, it is a corporate decision, in that light I am not amazed, only when I was doing work for Google was I on a system where I could see everything and everyone all including what I thought was the board of directors. Here is where it gets interesting, because Google has a (what we refer to) a true open system for all who work there. It is invigorating to get access to so much information and my first night was me dreaming of combining things, what if we did ….. and ….. would we then be able to …..? It was exhilarating to feel that rush of creativity, in areas where I had no skill levels to boot. With a ‘closed’ system like Facebook, we need to consider that by setting the state of all is open that it is a legal trap when you give billions of people access to systems and situations. The mere legal differences between the UK, US and AUS, all common law nations would be the legal nightmare of decades. Shielding the executives from that is a first priority, because without them at the wheel it all falls to chaos.

That reality is seen with “Facebook says the change was made following the 2014 Sony Pictures hack, when a mass data breach at the movie studio resulted in embarrassing email histories being leaked for a number of executives, ultimately costing co-chair Amy Pascal her job“, some might remember the mail that George Clooney send in regards to the Monuments Man, it made pretty much all the papers. I love his work, I enjoy the artistic values he has, shares and embodies, but without certain levels of privacy and shielding his artistic side might take a large dump towards uncertainty, not a side I am hoping for, because even as he is merely 360 days older than me, he should be able to create another 30 years of movie excellence and I would like to see those movies, especially as we see that he is doing to Matt Damon in Suburbicon, what the Coen brothers were doing to him in Burn after reading and Hail, Caesar!, so plenty of fun times ahead for all us movie fans.

Even as we are all looking where we want to go next, the foundation of issues remain. There is an utter lack of Social media legislation; there is a mess of issues on where privacy is and what is to be regarded as privacy. The users gave it all away when they signed up for options, apps and ‘solutions’ again and again. Until that is settled, any move we make moves the issue and moves the problems, it will not solve anything, no matter what some of the app developers decide to state. In the third part “‘The third era of Zuck’: how the CEO went from hero to humiliation” (at https://www.theguardian.com/technology/2018/apr/06/mark-zuckerberg-public-image-cambridge-analytica-facebook), I think he got kicked in the head real hard, but not humiliated, although he might think he was. So as we recall Dean Martin with Ain’t That a Kick in the Head? we need to realise that is what happens. That is what happens when Social media becomes a multi-billion user behemoth. Mark Zuckerberg made mistakes plain and simple. What do you do? You get up from the floor, fix it and restore the need for growth. And now still we see that mistakes are made. This is seen with “On Friday morning, the company apologized and pledged to stop deleting executives’ messages until they could make the same functionality available to everyone“, the largest mistake and it opens social media to all kinds of organised crime. Merely send the threat, tell the people to do …. or else and after an hour, after it is seen to have been read, the message is deleted, it becomes a miscommunication and no prosecution is possible.

That is the biggest mistake of all, to set a multi-billion user group open to the needs of organised crime even further then it likely is. How stupid is that? You see, as I interpret this, both Sheryl Sandberg and Mark Zuckerberg are in the musical chair setting, trying to do things on the fly and that will hurt them a lot more than anything else. We get it that mistakes were made, fix them, but not on the fly and not just quick jumps overnight. Someone has pushed them into defence play and they actually suck at that. It is time for them to put their foot down and go into offensive and attack mode (pun intended). When we consider what was before, we get it that Zuckerberg made mistakes and he will make more. We merely need to look at Microsoft and their actions over the last 3 decades to see that they screwed to pooch even more royally than Zuckerberg will be able to do, but the media is silent there as it relies on Microsoft advertiser funds. IBM and Apple have made their blunders in the past as well, yet they all had one large advantage, the impact was never towards billions of users, it potentially could have hit them all, but it mostly just a much smaller group of people, that was their small blessing. Apple directly hurt me and when I lost out on $5500, I merely got a ‘C’est la vie‘ from their technical centre, so screw that part!

There will be a large change sooner rather than later, the issue with Cambridge Analytica was too large to not make that happen. I merely hope that Zuckerberg has his ducks on a row when he makes the jump, in addition to that was Steve Bannon arrested? Especially when we consider Article 178, violating the Free decision of Voters. You see, it is not that simple, social media has never been used in that way, to such an extent, the law is unclear and proving that what Cambridge Analytica did would constitute a clear violation of the free decision of voters, that is what makes this a mess, legislation on a global scale has failed when it came to privacy and options regarding the people in social media. Steve Bannon can keep on smiling because of all the visibility he will get for years to come and after years when no conviction comes, he can go on the ‘I told you so!‘ horse and ride of wealthy into the sunset. That situation needs to be rectified and it needs to go way beyond Facebook, the law itself has faltered to a much larger degree.

The fact that politicians are all about terror cells and spilling inflammatory messages whilst having no resolution on any of this is merely showing what a bunch of apes they have proven themselves to be. So when we saw in January ‘Facebook, Google tell Congress they’re fighting extremist content‘, where were these congressmen? Where the fuck was Clint Watts, the Robert A. Fox Fellow at the Foreign Policy Research Institute, and National Security analyst as CNN now reports that optionally 78 million records have been pushed onto the Russian servers? (at https://edition.cnn.com/2018/04/08/politics/cambridge-analytica-data-millions/index.html), now implying that Cambridge Analytica has undermined US safety and security in one operation to a much larger extent than any terrorist has been able to achieve since September 13th 2001. That is 17 years of figments, against one political setting on the freedom to choose. I wonder how Clint Watts can even validate his reasoning to attend the US Congress at all. And this goes way beyond the US; in this the European Commission could be regarded as an even larger failure in all this. But it is unlikely we ever get treated to that side of the entire show.

The media needs both players a lot more and bashing Facebook makes for good entertainment they reckon. Time will tell whether they were right, or that the people at large just never cared, we merely end up having no social media identity, it will have been denied for reasons that were never real in the first place.

 

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The additional word Analytica

When we hear ‘Cambridge’, we consider a place of reverence. Cambridge, a place where science is academically pushed to new borders! It has been around for 733 years. In that time we saw Lord Byron working on Satires and poems. In 1812 Charles Babbage started the design of a calculating machine, he never finished it, but his work would later herald the modern computer. In 1903 Bertrand Russell publishes ‘Principles of Mathematics’ and ends up with being part of the ‘Principia Mathematica’ it takes people a decades to comprehend the genius and he ends up with a Nobel price. Other members will get similar laurels for working on the electron, X-ray diffraction, someone proves that vitamins are real and the atom gets split. there was Professor Stephen Hawking, who did have a sense of comedy (according to many sources), not very mobile, yet ends up giving us academic work on Black holes, the big bang theory (not the comedy) and gives us the a founding realisation on the origin of the universe and only recently do they were able to identify gene causing diabetes and high blood pressure. So we should see it as a place of academic goodness. Yet when you take ‘Cambridge’ and you add ‘Analytica’ you get a synonym for ‘Despicable Sewage‘.

So as we are treated just over an hour ago to ‘Facebook’s Mark Zuckerberg finally addresses Cambridge Analytica scandal‘ (at https://www.theguardian.com/technology/2018/mar/21/mark-zuckerberg-response-facebook-cambridge-analytica) we can clearly see that things are escalating as Mr Zuckerberg himself is taken off the moth balls to remedy the situation. So when I see his response ‘we made mistakes‘, my initial response is ‘You think?

When we are treated to “The Facebook CEO broke his five-day silence on the scandal that has enveloped his company this week in a Facebook post acknowledging that the policies that allowed the misuse of data were “a breach of trust between Facebook and the people who share their data with us and expect us to protect it”” my initial worry is that he does not comprehend the scale of the issue. It is not merely the misuse of data, basically personal data of 50 million people, a lot of data on these people is now out in the open. When you have the data of 14% of your population you have the means to forecast, the options to set the marketing push on a national level. That amount of data would allow places like Walmart to set the need to satisfy 90% of the population need and cut out the loss making products overnight. You see, when you take the concept of a good article, a average article and a bad article, we often get all the good articles and a chunk of average articles. This is the risk the business has, they all have it and we can predict this to some extent. Now we get more data and now with that data we see a group of people that are classified for a certain category as ‘Not caring’, they have no interest at all. Knowing this allows for the setting of a ‘true view’ on the articles so we get a sharper view, we take the population, we take out the non-carers of that product, and suddenly we end up with a list of the products that are all classified as good.

Now how does that work?

You see, sometimes we are driven by internal motives, motives we do not tell Walmart, but we might tell others on social media. Now consider for example that a Catholic will never buy a certain brand. A naturist will never buy certain chemicals and a tech-lover will never buy certain brands. There are dozens of these indicators and Walmart, if they had that data can now see a pattern, even if they only have the 14% view, the pattern once seen can lead to a national view. As a wild example I give you: ‘A Catholic techie will always buy a Manfrotto camera stand‘. So now we have a specific product that would do really well in Rhode Island, Connecticut and Massachusetts. So not only can it decide to dump the inferior camera stands in those places, it could essentially also raise the Manfrotto price by $2, so less overhead and better profits. This is merely an example, but the pattern is clear and as places like Walmart have such data they can now directly target their audience and streamline what they carry per location. So not only do they get a better business setting, by marketing directly to certain groups they get a much better result on the same marketing cost. So their marketing costs remained the same whilst getting up to a speculated 30% of better results.

This is a given setting in analytics (and Market Research). It has existed for decades and Mark Zuckerberg is a clever boy, so he knew this. The setting as shown in the Guardian is debatable at this point. You see, debatable because Mark Zuckerberg knows the value of data, there is no way that he does not know that. So the last thing he wanted to do was hand out data, lose control of the treasury. He lost control as the data is out there now, and as the source has been shared for what I believe to be at least three times over, that data is now no longer containable. That can now be seen as a direct loss for Facebook.

In equal measure we need to look at “We know that this was a major violation of peoples’ trust, and I deeply regret that we didn’t do enough to deal with it”, a quote that came from Sheryl Sandberg. You see, I think that the matter is more serious and more dangerous. We see that when we realise that ‘we didn’t do enough to deal with it‘, there is a data quality loss, a data containment loss and a lack of technological oversight. This is not a new given and even as Cambridge Analytica took it to a much larger setting, they were not alone. I myself almost tried a game once, yet when I saw it wanted my ‘religious preference‘ I decided to have an issue with a game firm that is concerned with my religion. I don’t have any, but that had absolutely no bearing on the game. That made me suspicious and I decided not to install the game. There has been a flaw for the longest of times. That flaw goes all the way back to Zynga’s Farmville. When they started to demanded ‘gifts from friends‘ to progress to some extent in the game, it was not a novel thing (well it was), it was a marketing setting that either you pay for the next item (with buyable currency), or you get your friends to play the game and give it to you, so we saw groups of people all linking, whilst their only link was the social setting of one game and Zynga ended up with the data (to some extent). That requirement is not what I see as ‘social growth’, it is in its foundation a dangerous place because it allows paedophiles access to younger players, it allows white supremacists to hide in a social flock whilst the others in the flock had no idea that the herd is not just made up from sheep, it also contains wolves and other undesirables. The problem is that as long as nothing happened no-one would care and that has been a dangerous game to play. Facebook loved the concept because it grew communities beyond their wildest dreams, but it also gave us groups where we still needed to be careful what data got out, yet the people at large are not careful with their social data. That has been seen since 2011 as Prostitutes were found by several media publications to use Facebook as a customer recruitment system. Now, I don’t care what these ladies do, yet as we have seen that recruiters and HR are using Facebook more and more to ‘judge’ potential employees (and one should never talk to a ‘lady of the night’ in social circles), we see that Facebook has become a monster of abuse and that monster is valued for data, so as more and more data is added, more and more people end up getting wrongfully tainted in a colour that was never them.

So when we see “The CEO also pledged to investigate and audit apps that accessed large amounts of data from Facebook users prior to changes in its platform in 2014, and said that it will inform users if their personally identifiable information was misused by app developers“, we need to realise that the foundation of Facebook apps is a much larger problem, it is not merely about the data they can access, it is the issue we see when the app data itself is open to mining. You see it is not merely “Facebook will investigate all apps that have access to large data and ban developers that misuse identifiable information“, how about apps that merely collect a small amount of data. Now consider that they link the use of apps (like for example Farmville, the Pioneer trail and Cafe World). Now let’s be clear, I am not accusing Zynga of doing anything wrong or illegal. But those three apps allow for ‘free’ currency, when you hit a target in the other game, people start to get very motivated to play 3+ games from the same makers, as it allows for that currency that is not usually free. Consider that each app has 5 demographics and perhaps 3-5 additional stats and these three apps all have 3-5 different stats. So as hundreds of thousands are playing all three apps, the developer suddenly ends up with a much larger pool of data than ever before. Now I use Zynga as it also has real-money gambling games. Now consider that they now have more and more markers on people who gamble. It is the wet dream of any Las Vegas entrepreneur to get that much data on their users, a way to classify those who are more likely to spend more on gambling. This was a setting that has been known for a long time and there is no way to tell how far people ended up being pushed into gambling. I have seen and learned that greed is eternal, so in that regard there is all likelihood that Mark Zuckerberg had to be aware to a much larger extent and that the mistakes made were a lot more than ‘excusable’ and it is one that cannot be solved through apologies and better oversight. Because when we cut those developers off from the data, what are the chances that 70% moves elsewhere? Data was the treasure trove and too many have been dipping their toes in the water. The damage is much larger and even as Cambridge Analytica made it visible to the masses, the issue has been there for a lot longer, the question becomes who properly looked at it. Also consider that games like Farmville had well over 60 million users every month, so how much data made it out of Facebook?

I reckon that no one will actually know that part, but the issue is also how this simple given remained off the radar of so many for so long. I wrote about the sharing of data as early 2013, sharing at the same time my thoughts on how all the NSA data issues were merely hypocrite. Well, now that the fence is gone, good luck containing the sheep, because I expect to see a lot more ‘revelations’ over the coming months.

 

 

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