Tag Archives: Cambridge Analytica

That did not take long

Wow, it has been a mere 22 hours since my last Blog. In there I wrote: “The additional part where we see that Pakistan is importing close to $400 million from the Netherlands each year is optionally be getting hit as well“, which comes to pass when I see the flames on Twitter between Geert Wilders (https://twitter.com/geertwilderspvv) and the Pakistani Government (https://twitter.com/pid_gov). Even the the Pakistan Defense forum(https://twitter.com/defencedotpk), they immediately went to their copy of ‘Art of War‘ and gave us “Royal Dutch Shell, Phillips, Unilever, ABN AMRO interests in the Muslim World should be nationalised, levy heavy duties on Dutch shipping passing through the Suez, Hormoez shall be closed off for Dutch ships. Their airlines should be barred from using OIC airspace. Watch it melt!“, now a forum is not a government speakeasy, so there is time, but this riled up well over 100,000 Pakistani’s in all walks of life. Yet in here a few cool heads prevailed with: “Doesn’t matter to them, as it will hurt Pakistan itself, thousands will be unemployed, lakhs of people are working directly or indirectly in Unilever Pakistan, not even 0.1%profit generated from Pakistan, of total Unilever profits, even all oic countries ban it, it will hardly damage them“, yes it will hurt Pakistan, yet will it hurt enough? When Pakistani interests are moved from Unilever to European or American alternatives, do you think that the pain is long term? No, that is unlikely to be the case, yet the long term pain to Dutch industrials will be clear when they lost the ability to meet quota’s and to meet the expectations of analysts. That pain will be very visible. So even when we see the response by Geert Wilders with: “Don’t claim victory too soon @pid_gov I am not finished with you yet. I will expose your barbarism in many other ways“, we have to wonder if he is exposing barbarism or instigating discourse through attacks on Islam? That has always been the setting here. Perhaps we need to take another look at the setting, which started as early as 2015. I implied it in my title ‘Lollies to the Right‘ (Yesterday’s blog), in this lollies is an English slang for money. Someone is funding all this. The Cartoon competition shows another side, from the $12,500 in Garland Texas, and the amount (unknown) for the Dutch event. This is not from the pocket of Geert Wilders, someone is funding these fumes hoping that a war will erupt and we need to find out who is behind the screens on the far right, it is more important then you know. It is not merely about the hatred, the setting of economic strike backs was always going to be a clear setting. And I was right all along. We now see in the Daily Pakistan: ‘Dutch govt seeks improved bilateral ties with Pakistan after blasphemous contest saga‘, where we see: “Dutch envoy to Pakistan, Ardi Stoios-Braken announced on Twitter that the Embassy team will work with fresh energy and focus on promoting the bilateral relationship with Pakistan and mutual understanding“, yes I saw that coming a mile away and the question becomes, how much will that cost the Dutch government? By the way, in that same period of contemplating my correctness, I also designed two new (optional) Google devices, so it required close to no brainpower, so I had three other things running in the back of my head. Here too we are fed the lies by Geert Wilders. The lie “to avoid the risk of victims of Islamic violence, I have decided not to let the sacrilegious cartoon contest go ahead“, yet that was not really the case was it. The game was not set on the competition, but on the backdrop and I wonder what happened on May 1st 2018. When we were shown: ‘Far right leaders gathered in the southern French city of Nice‘, we were not in the picture on the rest. There was another player there, ready to use Geert Wilders as the tool he is. This was merely foreplay, binding the hands of certain politicians and setting the stage for others. The Independent gave on that very same day: ““The European Union today has catastrophic consequences for our countries, and yet another Europe is possible, the Union of European Nations,” she told a rally as she met with the leaders. “Europe is a good idea and the European Union is killing it.” The next European Parliament elections are scheduled for the 23 to 26 of May 2019 – after Britain is set to leave the European Union.“, that is the part that matters more, when things go out of balance, other players can come in and have some fun making money fast, that is the one part were the right seems to be blind. With Italy much more firmer in the right, with the AfD (Alternativ fur Deutchland) we see that they are still growing, even more so as Angela Merkel is now in a much lower ratings than ever before, so even as that does not indicate that AfD will push to better staging and more seats, that is not a given. Yet, in this I was proven wrong in my assumptions (based on data) on how Matteo Salvini was not really a risk and he got a much larger slice of Italian politics then we imagined and with Germany we cannot afford that mistake again. In all this it is more and more clear that the UK got out in time (a little too late though), with the European settings we all get to look at, there is a clear path that half of Europe will be in an anti-Muslim stage soon enough and not being part of that war is the only good we can hope for.

Yet the only links that I get back to in the end (thanks to some data that I found in Austria) from sources like the Wiener Zeitung and the Freedom Party of Austria and Heinz-Christian Strache is Steve Bannon of all people. Right on the same day that Cambridge Analytica became a non-entity, we see that Steve Bannon was always part of this, the question becomes: Was that why the data was needed? Was this why there was a nice dinner in Nice? OK, I admit that this is slightly too ‘conspiracy theoretic’, but the elements are there; we forgot that 87 million Facebook users are not merely there to use for the far right, they can also be used against the left and more important, once properly mined and grouped, other elements can also be addressed. We were treated to Channel 4 and their ‘Cambridge Analytica CEO filmed boasting of using entrapment, bribes and honey-traps to influence election‘, but the much larger cake is not merely the elections, it is the fact that creating discourse in Saudi Arabia as it is ready to start a trillion dollar investment setting (well over half for the creation of Neom, city of the future), we see a lot more opportunity for those players. Even in history we saw the UK push Egypt in another direction as it feared the larger hold and more importantly the hold that the UK would lose, we see a variation now by the escalations of Islam and anti-Islam and in all this Geert Wilders is the most visible tool. In this Steve Bannon played the game very well. Even as we saw him being close to Islamophobic in Breitbart and his film script, on which the Washington Post reported with “The script for the film, Destroying the Great Satan, which was never produced, opens with a fantasy scene of the US Capitol adorned with a star-and-crescent flag and broadcasting the Muslim call to prayer, according to a script obtained by the Washington Post. The film imagines a “fundamental clash of civilizations” between the west and “supremacist” Islam“. So, this is clearly not in my imagination and there is heaps of data behind it all, but there is no clear link, all the direct links are hidden. I am not speaking about ‘advertised’ open admiration between the players. No, there is a larger part in this and it is between middle men so there is nothing to prove. That evidence is not out there and it unlikely never ever will be. Steve Bannon is slightly too intelligent for that, because over time it comes knocking at his door, so he got it truly insulated against that, using tools like ‘Wilders’ as he sees fit. Marine Le Pen is in her heart too nationalistic (French) so she is an ally, but just up to a level and the same can be said for Matteo Salvini, all set in a stage of anti-Islam. Now that we see the Dutch impact others will be more cautious. When the Guardian informed us of “Steve Bannon has announced plans to establish a foundation in Europe that he hopes will fuel the spread of right-wing populism” we also got the push from Politico with “his potential European partners are ambivalent, saying they want to keep the controversial American at arm’s length even as they seek to tap his expertise on how to disrupt politics on the Continent“. I do not think it is false, but I do believe that there is orchestrated caution here. Yet as we also see: “Bannon’s connections to Europe’s leading populists, many sound unsure about letting an outsider play a central role in next year’s election, let alone one with his reputation. Some pointed out they are already working on their own pan-European alliances“, as well as “Rivière, his party’s international spokesman, said he has talked to Bannon about how he could “provide us with new ideas or share his experience.” Rivière said The Movement would be “a good non-partisan tool box” to achieve that. Bannon, who formerly ran Breitbart media, helped lead the successful Trump campaign in 2016 and went on to serve in the White House for seven months“. Here we see levels of facilitation and that facilitation will only go as far as Steve Bannon gets an industrial upper hand and it is not clear to me if these political players will be aware. What is very clear is that both Israel and Saudi Arabia need to become a lot more cautious when it comes to America. In the end, the Iranian escalations, the Syrian, Russian and Turkish setting in all this sounds nice and it sounds nice that America is on THEIR side, but only for as long as the economic fallout blows the wind to America, in the end those nations stand alone, in the end, America has a protection barrier called the Atlantic Ocean and they can retreat to ‘home ground’ , that is the play any bankrupt nation makes, lets others do the work for them, they only come when the cream is there to be scooped. When that does not happen, they walk away and we need to find a way to stop anti-Islam movements now, because they endanger the State of Israel in a similar way and even if these far right settings do not care, we should because when escalated it is a mess that no one can visit for at least a generation.

I think (as I stated before) that the seriousness of Saudi Arabia and the push for innovation has scared America and Europe. You see, the last time anyone was this driven we ended up with Google and now they are 4th in size on a global scale, that is until 2023 when they will jump back to number 2. Both IBM and Microsoft have issues and they will polarise clearly in view in 2019, at that point we will see a new shift and Google will bypass them pretty much overnight with all the 5G issues brought to the well willing hands of close to 2 billion people within a year, it is that same fear that made certain governments strike out against Huawei technologies. And that has nothing to do with security issues. When you realise that, we also see why the entire Wilders cartoon issue is a larger one. So, when you consider that the richest companies’ revenue wise in 2017 had Royal Dutch Shell on 7th with 240 billion in revenue. Now consider that the entire Wilders situation is still playing in Pakistan, with escalations still opening up in the UAE, Oman and Saudi Arabia. So when you consider that Shell could get hit and those hits are translated to additional opportunities for Exxon, which country benefits that? In the end Exxon and Shell might up trading revenue places on that same list in 2019.

There are enough markers in all this, but no direct evidence, that is likely to be seen after it is too late. At that point what will Europe do? Wake up, or just let it slide? I will let you decide, just be aware that the impact will be the economy, it usually is the first one to take a body blow in such events.

 

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Rocking the bullshit

There has been a massive issue with Huawei, the accusations by the US is the largest one, one of its sheep (aka Australia) has been on the same post on how Huawei is such a large danger to the safety and security of a nation. It gets ‘worse’ when we see ‘The DNC tells Democrats not to buy Huawei or ZTE devices ever’, (at https://www.theverge.com/2018/8/3/17649920/dnc-democrats-huawei-zte-devices-ban-china-hacking-threat). Here we see the quote “people shouldn’t be using devices from either Chinese company for work or personal use. The words echo what federal officials have already said about Huawei and ZTE posing possible security threats to the US. In February, CIA, NSA, and FBI chiefs testified in front of a Senate committee that the two companies were beholden to the Chinese government and the devices could become tools for undetected espionage“, my issue has always been: ‘show me the evidence!’ Basically EVERY phone can be used as a spying device, that is one clear thing we got out of the Cambridge Analytica part, in addition, the Fitness tracking app Strava was a great way to find CIA black ops bases, so even as Strava merely mapped ‘a regular jogging route’, using Google or Apple maps, you would be able to map out the base, the supply routes and so on, the Apple Fitbit would be there for the Russian government knowing where these specialists were and when the were there. So in all that, and all the security transgressions seen here, not of the were Huawei or ZTE, yet, how much noise have you heard from the CIA, NSA, or FBI on Apple? Even now, they are that one Trillion dollar company, are they too big to mention?

I wonder why?

Yet, Huawei is not out of the hot water yet, they are actually in deeper hot waters now but this time it is allegedly by their own actions. Reuters is giving u mere hours ago: ‘Huawei in British spotlight over use of U.S. firm’s software’, the news (at https://www.reuters.com/article/huawei-security-britain-usa/huawei-in-british-spotlight-over-use-of-us-firms-software-idUSL5N1US343) gives us: “One of those is due to Huawei’s use of the VxWorks operating system, which is made by California-based Wind River Systems, said three people with knowledge of the matter, all of whom spoke on condition of anonymity when discussing details which were not made public in the report“, which now leads me to the setting that the American accusations are set on the premise of American Software used? How dopey is that?

Then we get: “the version of VxWorks being used by Huawei will stop receiving security patches and updates from Wind River in 2020, even though some of the products it is embedded in will still be in service“. In all this, the fact that it is still serviced for another 2 years, how are we now in the stage of: “potentially leaving British telecoms networks vulnerable to attack“? Is that not equally a questioning setting? Do we not have enough issues out there with Microsoft which has been nearly forever a security concerns, at this point, 2 years early we get the security warning on Huawei, yet not on Microsoft or Apple for that matter, in all this Google is equally a place of patches, and in all this, Huawei is the one getting unbalanced and unfairly burned at the stake like a Catholic at an Elisabeth I barbecue gathering.

Yet the good stuff is “All three sources said there was no indication that the VxWorks mismatch was deliberate. There is also no suggestion that the software itself represents a security risk“, this now leads us to two parts. The first is if it is true that ‘no suggestion that the software itself represents a security risk‘, does this mean that Huawei never had a security risk and if that is incorrect, why not present that evidence so that every Huawei Owner can test for this transgressions ending whatever future Huawei had in the first place.

In the second part, if there is no proven security flaw in the Huawei on hardware, is the security flaw a software one, or better stated an American software one, and if so, why are these people only going after Huawei and not after a dozen American firms?

The one part that we see in Channel News Asia is “Consultant Edward Amoroso, a former chief security officer at AT&T, said Huawei’s experience in Britain showed the challenges of securing international supply chains. Although no one should dismiss Huawei as a supplier solely because of its geographical location, reliance on software that is going out of support is a legitimate concern, Amoroso said“, the news (at https://www.channelnewsasia.com/news/business/huawei-in-british-spotlight-over-use-of-us-firm-s-software-10590268) gives the part that does matter, in this Edward Amoroso is right, software at the end of its reign is often the true safety concern, not merely because of the time frame, but in extent the time required to properly update the software on all the devices, which is not always a smooth path and tends to open up additional security gaps. In that part of the equation Huawei does have a legitimate problem to address. The second part to all that is “In addition to the issue with VxWorks, this year’s report also cited technical issues which limited security researchers’ ability to check internal product code“, I believe it to be a minor part and the proper investigators could seek or test for the issues, not merely that, the limitations also remove whatever options there are for zero day breaches, which has a much larger legal frame to address. So even as we agree that the US setting of accusation without evidence (proper presented evidence is merely the stuff that makes the grass grow in Texas). We also get that the US is giving us: “In the United States, the Pentagon is working on a “do not buy” list to block vendors who use software code originating from Russia and China“, there is an actual thing called national security and as such, it is their right to implement that part, I do believe that in the end it might be somewhat counterproductive, but it is still within their rights to be in such a setting nor no other reasons.

In the end there are a few issues in the field and some are out there, but with a lack of technical details, some cannot be proven, yet the fact of what some have done in the past might give the setting of ‘is it more likely than not that some do not really have 5G‘ is a true setting, yet I prefer to have the actual evidence, that some are trying to keep buried, and the media is part of that chase, which is odd to say the least. Huawei is bouncing back and forth and their hold to grow fast via the UK will be there, but from my point of view, they will need to fix the VxWorks part a lot faster than they think they need. From my estimation a new software solution should be well beyond the Beta stage in Q1 2019 if they want to have any chance of keeping their lucrative growth contracts in place. In equal measure we need to look at Canada and Australia, as they are currently set to be nothing more than US tools in all this. In all respects no actual and factual evidence was thrown out in the open. If that was done Huawei would have lost pretty much every non-Chinese contract, the fact that the BS is spread even larger with absence of evidence gives more reliability that there is no real security danger and it is more a tool for some to get the slice of 5G pie, probably at the expense of a monthly data dump, nicely mailed via UPS to: N 11600 W, Saratoga Springs, UT 84045, USA. That alone should give us the goods on who to trust and who to be cautious of. In all this, no evidence has been presented to the public (and their right to know) on how Huawei is a threat to our security. The fact that I believe that this is all bogus in one thing, the issues seems to be blown up as everyone takes a queue from John Bolton, that whilst the setting “Five Eyes is an alliance between Canada, New Zealand, the United States, Australia, and the United Kingdom that facilitates collaboration in intelligence activities” gives us that there are three in the dark, the UK might be around with the knowledge and the rest merely takes a queue form the US, which has seemingly been whispering like they did in the WMD in Iraq phase, you do remember that in the end, they were never found and it was merely bad intel. So in that setting whilst Corporate America, Canada and Australia are all in fear of their gap against leading Huawei, in that setting we are supposed to have faith on the American gospel on what constitutes a danger from Huawei? And now that we are made aware that the software solution used is an American one?

Yup, we have all kinds of problems and some are valid issues of concern as Edward Amoroso phrases it. Yet between a setting of concern and an actual concern is a mile long gap and whilst we acknowledge that Huawei has some fixing to do, until actual evidence is shown that there is a security breach, the only thing that the US can do is to offer a $229 instant price match for the Apple, or an $100 instant price match for the Google Pixel 2, or a $400 instant price match for the Samsung 9, why would anyone in this day and age pay more for the same, actually, with the enhanced batteries of Huawei you will still miss out, but that might be the smallest cross to bear. All this because some players just didn’t get the pricing right, too many fingers on the margin pie, that alone seems to unbalance the entire equation, because all these players will miss out when Huawei is given free reign there. In this the equation is no longer about security, it will be merely about greed and those enabling for it. Is that not equally important an element to consider?

I’ll be honest, I am still happy with my Huawei P7, it was really affordable against anyone offering anything and after 3 years working 24:7, where would you think I would look first? The one who had proven himself, or the one overpricing its brand (OK, with the Pixel at a mere $100 more, that is still an awesome deal).

When we decide on pricing it is one, when unreliable players in the game force us away from the affordable option it becomes a different stage and so far, the US has proven to lose reliability again and again when it comes to their version of security. To emphasize on that, check on all the printing regarding the Landmines in Yemen placed by the Houthi and the amount of articles that we see in the NY Times, the LA Times and the Washington Post. Now consider the impact of mines and why Americans seem to be eager not to inform you. By the way, that setting was almost certain a setting that Iran enabled, if you questions that (which is fair) then answer the simple question, where did the Houthi forces get 1,000,000 mines from?

We are kept in the dark on the wrong topics and it is time to set the limelight on those people keeping us knowingly in the dark.

 

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The bite

Today the news is all about Facebook, when we get confronted with: ‘Over $119bn wiped off Facebook’s market cap after growth shock‘, we suddenly see that the story given (at https://www.theguardian.com/technology/2018/jul/26/facebook-market-cap-falls-109bn-dollars-after-growth-shock) is one that has global ramifications. There are several quotes that give rise to concerns and opportunities. The quote: “More than $119bn (£90.8bn) has been wiped off Facebook’s market value, which includes a $17bn hit to the fortune of its founder, Mark Zuckerberg” is a robust one, especially when we realise that it links to “Facebook’s shares plunged 19% on Thursday in New York, a day after the Silicon Valley company revealed that 3 million users in Europe had abandoned the social network since the Observer revealed the Cambridge Analytica breach of 87m Facebook profiles and the introduction of strict European Union data protection legislation“. You see, this reminds me of the movie Blue Earth II, we see a dead Sperm Whale at the bottom of the ocean and the Sixgill sharks are having a feeding frenzy. In this case Facebook is the sperm whale. Now, it is an exaggeration, Facebook is not dead, not by a long haul. But the opposers and contenders for social media are nipping at the heels of Facebook and Mark Zuckerberg needs to wake up and act. For two people it is equally an interesting day. You see, this setting proves that Vic Gundotra and Bradley Horowitz were right all along when they created Google+. They did the right thing, the right approach and I do hope that those people abandoning Facebook will turn onto the Google+ highway, I personally always had both. I did not stop Facebook because of Cambridge Analytica, I always saw these risks to some extent, so I decided to remain decently clever on how I used Social Media, I was merely unaware that Facebook would be this stupid about it, but that is what happens when you are asleep at the wheel. In this case, for Mark Zuckerberg losing $17 billion the day was an extremely rude wake up call, all that whilst I gave him the option to own the next gen tech for a mere £20 million post taxation. I reckon a most expensive month for Marky Mark (do not confuse him with the other Marky Mark who is governor of the British bank). In this I also think that the market overreacted slightly. When you consider the quote: “The collapse came after the company told investors to expect a significant decline in growth rate, and revealed that the number of users in Europe had fallen from 282 million to 279 million“, we are either not getting part of it, or we need to realise that confidence can be gained back with the proper developers. It merely requires one visionary to change the game. The fact is that there is a second option for Facebook and Mark Zuckerberg does have the cash to make it work, optionally getting him an additional estimated 20 million members from the start and a lot more down the road (it’s not going cheap though). If we agree that the markets are about data and that the equivalent of members adding to that data is wealth, the setting of his currently loss could be overcome within 14 months, 21 months at the most. You see, it is not about what can be added, Facebook is seemingly not looking where it currently is not. That is where the chunks of lost members are optionally found and it is also where boatloads of new members can be added too, you merely have to be able to look at the facts that not all the fishes are in the ocean. You see, we all ignore the Nearshore fish, but when we realise that Australia has 25,760 Km of beachfront space and that within 10 meters there is an option to gain many millions of Nearshore fishes, how would I best go about it? You see, when it comes to fish, we think like a swimmer, or like a fisherman (in a tinny or not). Yet thinking like a surveyor gets us the boatload as well (just a lot quicker), we merely had to change our hats to get to the goods, it was THAT simple.

In this David Wehner makes close to the same mistake. with “the company’s decision to give its users “more choices around data privacy” following the Cambridge Analytica scandal “may have an impact on our revenue growth”“, that’s merely damage control and that is important too, let’s not be coy about that. The setting is that we are merely looking at one fish, like me (growing up in Europe), I know my Herrings, My Cod (a Captain Hook pun) and my Turbot, yet until I moved to Australia, I had never known how tasty the Pacific Dory was (not the one from Finding Nemo). It enabled me to create the Fisherman’s Pie (a Shepherd’s Pie variety). I merely adjusted my direction a little and a new option was created plain and simple, Facebook has all the makings of doing exactly the same, but can it figure out how to get there? Well, no matter how nerdy clever Mark Zuckerberg is, the fact that he lost 17 billion and I am merely trying to get my fingers on a mere 0.32% of that loss seems that I am either hungry or a little too stupid, I’ll let you decide.

Facebook also gives us “Zuckerberg said his company aimed to hire 20,000 people by the end of the year to boost its security and help review suspect content on the site. It has been hiring extra bodies at a vast rate, with its headcount increasing by 47% since last year to more than 30,000 people“. It is one step and I am not judging in any way, it is a path Mark Zuckerberg needs to walk, but in the end, he will end up hiring close to 50% more if he is to make the step from where he was do where he should be adding millions of users because the market allows him to do that, with additional benefits down the road in both the members and advertisers available. When I was learning about AdWords (Google Ads), I saw the granularity that Facebook offered, but in that same setting he missed out on engagement, which is a first sign of fake accounts, that path would be covered giving Facebook the direction, where the users themselves the option to tag fake account, because users rely in engagement and interactions, that part alone will stellar the value of Facebook much sooner than ‘now+21 months‘.

And the funny part is that it is in front of all the faces in Media and at Facebook HQ. I reckon that Google has figured it out, they seem to be on path to do something about it; the question is when the snooze alarm of Mark Zuckerberg will force him to take notice as well. That is the ballgame that should matter, in light of the shifting like ‘the new Nine Fairfax media magazine‘, it stands to reason that most are merely looking in their own shipping lanes, yet the setting has changed, because it is not those who can navigate the media seas, or get through the clouds of media, it is about the option to do both. It was a Frenchmen that came up with the idea and after a while we got to the date of March 28th, 1910, when Henri Fabre flew the first Hydroplane. One of the last pioneers of human flight left us in 1984 at the age of 101. He was there and he patented the invention, we need to realise that the state of matter storage does not impede data, in this Facebook and Google have the upper hand in getting the IP in the right place, will they follow through in this, or will they buckle and end up being food for the hungry sharks who found the opportunity and decided to dig in?

Let’s realise that Facebook and Google are too big to be devoured, but they are in a stage where others can grow due to the stagnation of these two. You see, we might see stagnation with Google, whilst some call it saturation and there is the crunch, how to overcome saturation. Even as I oppose the American view that saturation does not exist, the fact is that saturation is overcome through direction and medium. You need to remember that there is more than one side here. Some will give you ‘ads are delivered through a medium marketed on the promise‘ (or is that premise)? Some will give you ‘the consumer is concerned with the ROI regarding value rather than money‘, or ‘each medium offers a specific set of placement options‘ (source: Alice Jackson, Design Hill). Yet in all this we forgot the one part, we forgot about ‘Who is exactly the consumer?‘, it is like in Market research we state that the population agrees, but what made it ‘the population‘? Is it every nymphomaniac that owns a liquor store (a Dutch Comedian pun), or is it whomever you want it to be? The first is targeted, the second is the Holy Grail and that grail is available if you take media into a new light, because affiliated exposure will become increasingly important. In the previous media cycle it was not so cleverly regarded as ‘the Mobile Market‘, now that 5G firmly on route some people will need to get clever fast, because the first one in that market with the proper setting will get to rule that market ahead of anyone else giving them a large advantage. The rule here is engagement and some marketing firms and digital marketing dealers are still not aware what is required. The few players that do get it are now ahead of the game. They will have a large headway into growth and that is the part where Google and Facebook need to grow, not tomorrow, not next month, it should be today (although yesterday would have been better)! That evidence is seen throughout my articles over the past year and for the most I have been proven correct for well over 80% on this matter, people have wagered their billions (aka Mark Zuckerberg) on foundations a lot more shaky than most would have acted on; and whilst we think that Mark Zuckerberg is in a corner licking his wounds, he must move forward as fast as he can. He needs to realise that the current advantage that he has with Google will not stay there forever.

Because it is not this bite, it is the next bite and the optional seven Sixgill sharks that will make short work of the social media corner, the others have too much to gain not to go after any potential carcass in the waters. In the end Facebook does not need to take any risks at all with the right path forward, so why tempt the sharks to come and take a nibble?

 

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Iterative diversity never goes anywhere

Facebook has been on the minds of many people, so merely on how to procrastinate (a student thing), some on the value of the company and some are investigating on how data issues were reported. CNet reported merely a few hours ago ‘SEC asking if Facebook properly warned investors of data issue‘ (at https://www.cnet.com/news/sec-investigating-if-facebook-gave-investors-enough-warning-about-data-issue-wsj-says/), the origin is the Wall Street Journal. My issue is at the top when we consider the quote “The agency is looking into how much Facebook knew about Cambridge Analytica’s misuse of data, says a report in The Wall Street Journal“, do you think that any evidence is still there to be found? Even if the brightest minds unite to finding anything, by the time all the proper access is granted, the decisionmakers will be facing a new government resetting priorities.

Now, I get it. That is the job of the SEC. With “The SEC has requested information from Facebook to learn how much the social-networking company knew about Cambridge Analytica’s data use, according to the Journal. In addition, the SEC reportedly wants to learn how Facebook analyzed its risk as developers shared data with others against Facebook’s policies“, we see that the SEC is merely doing its job and even if we believe the meida and some of the revelations that passed our screens, the SEC has a clear directive, merely set in factual evidence. Yet the can of goods is seen with “The SEC is also looking into whether the company should’ve told shareholders about Cambridge Analytica’s policy violation when Facebook found out about it, in 2015“, it is not the game, but it is a setting of the stage. In my view there is doubt that this was properly done. The issue is not whether it happened, it is the setting that we must speculate on what would have happened next, and that whilst there is no evidence that something was done. Not the acts of Cambridge Analytica their part is a foregone conclusion. The issue is as long as there is no evidence showing that the data was sold on to other parties. The value of the company would not have been impacted, which would have negatively impacted shareholders. That is the game the SEC is set with that is their duty and they are doing that just fine.

The question becomes on what stage is speculation of something that might have happened set in actionable consideration two years after the fact, that is the setting and that will be a dry bone as far as I can tell. Still the SEC has a duty to perform and they are doing that. Even as Endgadget goes with “the agency might disagree with Facebook’s perspective and find the company at fault for not properly informing shareholders“, the setting is not a given. You see, the impact of value was after the revelation and after the shareholders were spooked by the fear mongering media. As long as there is no evidence that a third party has all the raw data, the value impact is close to nil. The only impact that the SEC should be allowed to consider is the negative impact of value, if proven that data left control of Facebook and only when that evidence is proven to have impacted Facebook before Jan 2018, only at that point is there an optional issue and there is a second tier in all this. If any shareholder is in both companies, it becomes a little murky, because at that point the shareholders themselves will be up for investigation. Whether this is true cannot be said because the first part for the SEC is proving that the second player actually has the raw Facebook data, in all this aggregated data lacks value and interactions on aggregates data is just too shallow for consideration.

And this is just one of the settings. The second and main setting is the Diversity report that Facebook has presented. The Verge is all about the focus on ‘Change is coming slowly, if it comes at all‘, which is a given in most companies (Apple and Google are optionally the exception). The setting is however no longer just about optional diversity, it is about bankable value and the national patent value that these places have in that setting diversity be damned and Endgadget knows this the fact that they took a page to focus on ‘diversity’ whilst there are much larger fish swimming in the Facebook pond is to some a total mystery. The IP Watchdog gives us another side and a side that in this day and age are actually really important. There we see (as a small grasp):

  • U.S. Patent No. 8732802, titled: ‘Receiving Information About a User From a Third Party Application Based on Action Types’. Issued to Facebook in May 2014.
  • U.S. Patent No. 8938411, titled: ‘Inferring User Family Connections From Social Interactions’. Issued to Facebook in January 2015.
  • U.S. Patent No. 9740752, titled: ‘Determining User Personality Characteristics From Social Networking System Communications and Characteristics’. Issued to Facebook August 2017.
  • U.S. Patent No. 9798382, titled: ‘Systems and Methods of Eye Tracking Data Analysis’. Issued to Facebook October 2017.
  • U.S. Patent No. 9923981, titled: ‘Capturing Structured Data About Previous Events From Users of a Social Networking System’. Issued to Facebook March 2018.

These are only 5 out of a large basket of patents and the issue is not about diversity of staff, it is about the diversity of the population. The setting does not change that much, because changes might be small, but consider that in this case we have an additional 1 TB a day that can now be used very effectively. So even as the Verge reminds us with “Rep. G.K. Butterfield (D-NC) took some time out of a congressional hearing in the wake of the Cambridge Analytica scandal to grill CEO Mark Zuckerberg about increasing diversity at the company, something that Zuckerberg said that Facebook was “focused on.”“, we can take diversity as stated with ‘increasing diversity at the company‘ as either staff diversity or data diversity, I guess that I am going with number two on that one. You see, even as I tipped on ‘diversity’ we all recollect places like Forbes and the Financial Times on how it leads to better profits. It is the reason it reflects on the shareholders on how that notion gives them an on the spot hard on, male and female shareholders alike. Yet, the much larger revenue boost is seen when we combine the setting of the patents, the data that Facebook has and now we get to yesterday’s story, In yesterday’s article (at https://lawlordtobe.com/2018/07/12/seeking-security-whilst-growing-anarchy/), I left a few screws fall all over the place. With ‘Seeking security whilst growing anarchy‘, I gave a title that could be read in more than one way. The part I just skipped yesterday (as the story would have been too large) was seen with “So now we get the setting of ‘who is exactly waging war on who’, or is that whom?“, as well as “the defense ‘laws governing wars were devised with conflicts between states in mind‘ can no longer be upheld“. These were true settings, yet the setting of the data was partially set in “how many flags were raised by that one person, yet now not on 5 tests, but on dozens of tests, against people, places, actions and locations at specific times“, there we see the issue, but there is a complication, the bulk of the people actively sought all use burner phones, they tend to be nervous and do not call, yet they are closely grouped together and that is a first setting. Now consider that for the most burner phones are useless, now consider these people taking hours to keep busy and some will go for the silliest diversion. A diversion like a simple Candy Crush, now take another look at the 5 patents, consider that the burner phone is useless for intelligence, but now reconsider that value when these patents are used, not merely for tracking needs, but reconsider the ‘Eye Tracking Data Analysis‘ add the camera to take a silent image of the iris, it is almost as good as a fingerprint. Now add ‘Structured Data About Previous Events From Users‘. Two of the five added to the billions of users on Facebook and now we have a system that does a lot more, it is the 32% that Palantir inc. does not have, the patents that Facebook has allows not merely for a diversity growth factor, it will be one of the few times that any company had two massive niches in data, when Combined it allows the US to have a grasp of a system that allows near real time tracking of anyone they seek, this system can void well over 80% of the false flags making the data system well over 10 times as efficient than ever before. So yes, we can argue the truth of “Not to worry, says Facebook VP Allen Lo, head of intellectual property. “Most of the technology outlined in these patents has not been included in any of our products, and never will be,” he told the Times in an email” as a master of IP I do know the length that Facebook has been through with patents and he is telling the truth, the product of Facebook is Facebook, that system will not go there, but will be in all kinds of different technical solutions that allows for new methods of data gathering. Even as it is a burner phone, when they take it for a mere leap into betting solutions and gaming procrastination, they will hit some top 10 app of the month and that is when one element of data is connected to the ones that matter for those seeking these really welcome people for personal one on one interviews. And there we see the link between places like Palantir and Zuckerberg (not Facebook). Sen. Maria Cantwell was asking around the edges for a reason, the April interview had another reason, one that I was never aware off (or considered). It seems that she heard water cooler chats on settings of Palantir, this was about a larger issue and the Patents had clearly indicated options for Facebook, it was not about the setting (as she put it) ‘the talent and the will to solve this problem‘ it is given that Palantir knows that Facebook Inc. can become a contender and with the data that could be available, we see a setting where Palantir would be going up against a new player having 500% of the data that the Palantir customer has and more important, Facebook has the patents to partially solve the burner phone issues much better then Palantir ever had the option for and that is a real new path in this field. So as I personally read it, Sen. Maria Cantwell was asking whether Mark Zuckerberg was ready to become a player in this field.

So yes, even as we see that some steps are small (like diversity and torts law), Facebook has an optional setting to take a leap forward, not by a mere length, but by an entire class of data options, which is new and that is where those investigating Cambridge Analytica never looked at, or so we were meant to believe, Sen. Maria Cantwell might be the first through orders or insight to do just that.

That setting is now still under debate, not because of the tech, but because of a case of OIL STATES ENERGY SERVICES, LLC v. GREENE’S ENERGY GROUP, LLC, ET AL. No. 16–712 (decided April 24th, 2018), this case changes the game all over, because until overruled by the US Congress, we now have a setting where we see that the possibility that patents are no longer property rights is close to an absolute. Patents are not property rights and will not be property rights until Congress overrules the case, so in this the entire patents side is now a new setting that it is set as a government franchise, so in all this Facebook has the one play to set themselves apart from the rest of the data players, and some might state that the setting of the decision of the Supreme Court was a forgone conclusion close to two weeks earlier, so Sen. Maria Cantwell was either on the ball or asked the perfect questions two weeks in advance, I wonder who ended up with a boatload of speculated wealth, because someone definitely got rich in that process (happy speculation with a smile from the writer).

In all this it was not merely the setting of diversity and how to see it, but the fact that a place like Facebook might think iterative within its Facebook app, it has options and therefor opportunities in a much larger field than merely the Facebook app. So if Palantir is not worried on what comes next, they are more asleep at the wheel than you imagine; a small spoiler alert here: the people at Palantir are a lot of things, they have never ever been asleep so they know what is coming and as the path of Facebook is allegedly on now is regarded as government Franchise terrain, we need to wonder where this goes next as they are still all about finding those illusive extremists, all depending on burner smart phones.

I wonder when the rest realises what the patent holders have been able to achieve in mobile communications, now consider 350% of speed increase and 700% of data markers with the release of 5G, now revaluate the Patents that the Facebook corporation has and consider how much larger they could optionally become by 2021. Now reconsider the Forbes list of ‘The World’s Most Valuable Brands‘ and consider its position in 2021. I doubt that it will be #1 at that time, but it will be equal if not bigger then Google by then taking its #2 position away from them, and leaving Microsoft a distant #4. Although Microsoft is doing plenty to diminish its value all by themselves, they do not need to rely on Google and Facebook to reduce their position for them.

Iterative act never go anywhere, it is the setting of new stages where true fortunes are gathered.

Happy Friday 13th everyone! (Please don’t meet a guy named Jason today)

 

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The Face of a book

So when we thought that the entire Cambridge Analytica was the tip of the iceberg, we were not kidding. The Washington Post (at https://www.washingtonpost.com/technology/2018/07/02/federal-investigators-broaden-focus-facebooks-role-sharing-data-with-cambridge-analytica-examining-statements-tech-giant) is giving us right now: “Representatives for the FBI, the SEC and the Federal Trade Commission have joined the Department of Justice in its inquiries about the two companies and the sharing of personal information of 71 million Americans“, that writing was always on the wall and it seems that it is pushing forward now, so even as Mark Zuckerberg thought that his day in court was done with a mere senate hearing, it seems that there is a much larger issue under the waterline and it is not merely data of a personal nature. The next parts that matters were: “Facebook discovered in 2015 that Cambridge Analytica, which later worked for the Trump campaign and other Republican candidates, had obtained Facebook data to create voter profiles. Yet Facebook didn’t disclose that information to the public until March, on the eve of the publication of news reports about the matter“, now this is nothing new but for some it is only now sinking in that the issue was known for two years. So when exactly did Facebook give us those goods? Two years of inaction, there are plenty of political players in the Democratic party who gotten results faster than that (which is saying a lot). So now we get to the first part, which is the SEC. The Securities and Exchange Commission will focus on “The questioning from federal investigators centres on what Facebook knew three years ago and why the company didn’t reveal it at the time to its users or investors”. You see, when a companies is valued on data, the setting that 20% of the details of the American people makes it into the public domain, that will impact a multi-billion value and that is now part of what could become a criminal investigation.

It is very likely that the SEC will focus primarily on TOPIC 8 – Non-GAAP Measures of Financial Performance, Liquidity, and Net Worth. Here we see:

8120.3 Measures of operating performance or statistical measures that fall outside the scope of the definition set forth above are not “non-GAAP financial measures”. Additionally, “non-GAAP financial measure” excludes financial information that does not have the effect of providing numerical measures that are different from the comparable GAAP measure.  Examples of measures that are not non-GAAP financial measures include:

  1. Operating and statistical measures (such as unit sales, number of employees, number of subscribers)
  2. Measures of profit or loss and total assets for each segment that are consistent with disclosures made in accordance with ASC Topic 280. (Non-GAAP C&DI Questions 104.01 through 104.06)

So, whilst we think it is merely data, the multi-billion dollar value of Facebook is data and they lost 20% of the Americans (and a chunk of Brits and Australians), so that reporting was not there for 3 years, and the SEC is slightly miffed on the subject.

And even as we see: “The Department of Justice and the other federal agencies declined to comment. The FTC in March disclosed that it was investigating Facebook over possible privacy violations” the setting that Justice is mulling over the impact and how to act (which is perfectly understandable), every person with their share of issues that can hide outstanding debts through ‘identity theft’ has optional paths to consider and the Justice department is not ready for the worst case scenario where 20% of all Americans filling for economic loss through identity theft, and the part where the financial systems on a flawed usage (authentication versus non-repudiation) now opens the optional flood gates, so the Justice department is taking everything very cautiously (whilst pussyfooting on a (path of commitment).

The next comment we see is: ““The fact that the Justice Department, the FBI, the SEC and the FTC are sitting down together does raise serious concerns,” said David Vladeck, former director of the FTC’s Bureau of Consumer Protection and now a Georgetown Law professor. He said he had no direct knowledge of the investigation but said the combination of agencies involved “does raise all sorts of red flags.”“. It goes a little further than the settings we considered. Vox gives part of that setting (at https://www.vox.com/policy-and-politics/2017/10/16/15657512/cambridge-analytica-facebook-alexander-nix-christopher-wylie) last year, yet the one part I missed here is that such systems require profiles to be made so that there is interaction. It can be done without is, but having the profiles makes it easier and better. The second source is Wired (at https://www.wired.com/story/cambridge-analytica-execs-caught-discussing-extortion-and-fake-news/) gives us “Britain’s Channel 4 News caught executives at Cambridge Analytica appear to say they could extort politicians, send women to entrap them, and help proliferate propaganda to help their clients“, as well as “They probed them on all manner of underhanded tactics, from deliberately spreading fake news to making up false identities. According to the video, the Cambridge executives took the bait” and there we have the reason why Justice is playing it slow. It is not merely about what was done, planned or enacted. Such profiles are complete enough to give rise or other uses as well, and if they have been used to acquire goods or services, we have ongoing settings towards corporate fraud. It will not matter whether they did, if anyone previously had access to those profiles, it could still fall on the lap of Cambridge Analytica. So, apart from finding those profiles (and there will be more likely than not way beyond a dozen), which profiles are they and how much interaction was used or given? With the honey trap we have an optional case of solicitation; we get identity fraud, optional Synthetic Identity Theft, all requiring investigation. The Justice Department will require time for that, not merely on whether things were done, but the likelihood of a conviction.

The final setting I gave is given weight with the quote: “Facebook also made Cambridge sign a legally binding agreement that it had deleted the data that year, but over the weekend, sources close to the company told WIRED that data was still visible to employees within Cambridge in early 2017“, which gives us that people had access and there is absolutely no evidence that no criminal acts were committed.

So we have two additional considerations. The first is can we work on the premise of guilty until proven innocent? In these cases of identity theft that is often the only path to take to shown innocence. The second is that there have been clear indications that the data was available to Russians, which now opens a path to organised crime as well. One source gives “A 2013 survey from Javelin Strategy and Research estimates that the annual total loss to Americans due to identity theft was roughly $20 billion“, now this is not merely criminal gains, also the cost that the crimes brought onto others is part of this, yet in that if there is even one link that gives us that Cambridge Analytica data was used, the bucket of consideration will become a lot messier for the Justice department and even more intense on scrutiny; that is one step as organised crime and compromised national security seem to be two sides of the same coin, there is a decade of evidence on that, so yes, this mess will become a whole lot less nice soon enough.

From the mere setting of organised crime as well as national security settings where people from all walks of life use Facebook and the setting that even those in denial had ‘blackmail’ in their operational minds, the cards that gone wide and available to a whole range of non-intentional people will be a growing farm of identities and connections.
This now gets us to last week’s issue of the Washington Examiner. The issue shown (at https://www.washingtonexaminer.com/news/facebook-dhs-fbi-help-russian-interference-future-elections-report) is not the one we need to focus on. You see with “Though Facebook has yet to find any serious interference in the current election cycle from the agencies guilty of social media meddling in 2016, the giant company was burnt just enough that year to warrant what amounted to a cry for help from the private tech sector to the government“, we aren’t actually supposed to look, the setting of ‘Facebook has yet to find any serious interference in the current election cycle‘ is the wrong one. The evidence that other sources had shown is that Facebook had not acted for well over two years on the Cambridge Analytica setting, in addition, the fact that more sources confirmed that staff members had access to the data to well into 2017 and most of that was kept quiet to all parties and shareholders, is a larger issue for the simple reason that there is optional evidence that Facebook wiped whatever data was against them from the data carriers. When Facebook was willing to keep people in the dark for three years and the setting that we get in addition to the Senate hearings implies that it is in the best interest of Facebook to get rid of bulk data settings on any election tampering. The mention of ‘bulk’ is actually intentional. You see, editing evidence is hard and in the end in a system as complex as the one Facebook has, people get found out. Wiping entire index settings and wiping complete profiles with all the connected usage is more efficient. A data dump that is lost can be regained with old backups (like a 2015 backup), editing the evidence will never ever work, not on a system as wide as the one Facebook has. So there is clearly the consideration that this has been happening, the two year silence, as well as the Bloomberg quote we can use in this content. With: “Christopher Ailman, chief investment officer of the California State Teachers’ Retirement System, said Wednesday that he deactivated his personal account due to the “offensive” lack of oversight and poor management at Facebook. CalSTRS has owned shares of the company since its initial public offering in 2012.” Now consider that all reference to ‘Christopher Ailman‘ seems to be gone, now consider the 100 profiles (speculated number) that was used to spike the Russian way of life to Americans. The moments that these profiles are gone, so is the rest, so as it is all wiped, the images the meme’s all go the way of the Dodo. Consider that some sources give 9% of profiles deleted in America (another source gave us 14% as a number), when it includes the fake ones, what are the chances that anything will be found? I am adding the dangers of intent here, because when a company like Facebook keeps quiet for well over 2 years that setting becomes very realistic.

So what other evidence has now been wiped? If the justice department wants a full log of all deletions together with interaction, engagement and images, how much could be retrieved? That becomes the question and even as we all signed up for it, we definitely did not agree to the slightest that it was to be used to turn us into tools.

so when we see ‘Facebook turns to Homeland Security, FBI for help‘ in the Washington Examiner, was that to actually seek help, or merely to see if the data was cleaned out (accidentally overwritten) as complete as possible?

Is it a given? No, it is not, yet the different sources from the US and UK newspapers should leave you with this thought, if not for the CNBC quote ‘Executives at Cambridge Analytica were caught on camera suggesting that the firm could use sex workers, bribes, ex-spies and fake news to help candidates win votes around the world‘, than for the mere realisation that Facebook cannot afford getting included in the setting that they were the tools for blackmail, fake mail and solicitation as empowering sides to any election, so the given side of ‘if it moves shoot it, if it doesn’t move shoot it to be certain‘ is a setting that also applies to data centres, although there we use the term ‘overwriting‘ which is a lot more efficient than merely deleting stuff.

I reckon that by the end of this year there will be a lot of limelight that includes executives of Facebook and a court of law, I have no idea if they can avoid it, but there you merely need to wonder if they should be allowed to avoid it, two years of silence nullifies and voids most of the goodwill they thought they created in the Senate hearing.

 

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Interaction

Today is part on what happened, what we see now and something from the past. It started yesterday when the Guardian (at https://www.theguardian.com/politics/2018/may/17/vote-leave-strategist-dominic-cummings-refuses-to-appear-before-mps) gave us “The chief strategist of the Vote Leave campaign has refused to appear in front of MPs, risking possible censure from the House of Commons but also raising questions about what more can be done when a witness ignores the will of parliament“. Apart from the folly of his action, there are other questions beneath the surface and they must be answered. Now, for the record, I have been in favour of Brexit! I have my reasons and I will introduce you to some of them. When I see “Dominic Cummings, who has been credited as the brains behind the successful Brexit campaign, told the select committee investigating fake news that he would not be willing to answer questions in public before the Electoral Commission finishes its ongoing investigation into his campaign” I do see a valid concern and even as I called it folly, which it partially remains, there is the setting that these MP’s need to come in front of the camera as well. I have serious questions from these MP’s and if they cannot answer them to MY satisfaction, they should be removed from office, it is THAT simple.

When I see that the leave groups have connections to Cambridge Analytica, I have questions as well. Even as we see “questions about the use of Facebook data during the EU referendum campaign“, we need to make certain that we are not caught on the rings of misinformation and that is happening on both sides of the isle in this case.

You see, to get to the core of it we need to look at the entire mess. Some are still willing to blame it all on Nigel Farage, but it goes deeper. He brought something to light, the issue is that we have had a massive amount of question marks before it started and that remains in the dark. The corrupt and the exploitative never want the limelight. The fact that Nigel brought to light issues on a larger scale needs to be commended. For the longer time, there had been an issue. Even as there was such a large level of positivity in 1975, by 2016 there was not much positivity left, the numbers show a degradation of the interest in being part of Europe. We see all those messages and news casts on how good things are, yet were they? Apart from the large corporations having benefits which did not go beyond the board of directors and senior sales staff having ‘training’ sessions in sunny places, the wheels of the system continued by the workers, by the support systems and the logistics who never saw anything in support return with the optional getting wasted evening on a Christmas party, that was the extent of the appreciation given. When we look at the issues from 2004 onwards we saw stagnation and until 2017 we saw no improved quality of life, whilst bills went up and incomes froze. In all this we see not an increase of living and future, merely a setting of getting by at best. That was never a good setting. So as we consider that the UK had EU costs. Some state “But the UK actually paid around £275 million a week in 2014 and paid around £250 million a week in 2016“, we also see (at https://fullfact.org/europe/our-eu-membership-fee-55-million/) a few additional numbers. The numbers look nice, but they leave us with all kinds of questions and the mistrust grows as we are not offered any clarity. It is largely seen with “the EU spent nearly £5 billion on the public sector“, would that not have happened if the UK was not part of the EU? We also see “Extra money not counted here, goes directly to the private sector“, is that perhaps merely commerce? When we see the ‘gravy trains‘ running in Europe on how some ‘elected’ officials make 10 times the average income, questions come to the surface and the EU has never given proper response that is one part that has been setting people off. It becomes even worse when we see ‘Different figures from different sources‘ with the part “The Treasury and ONS both publish figures on the subject, but they’re slightly different. The ONS also publishes other figures on contributions to EU institutions which don’t include all our payments or receipts, which complicates matters“, it is not the ‘complications’ it is the lack of clarity and transparency, transparency has been an issue for the longest time in the EU and the people have had enough. The UK has seen close to no benefit to the EU, only the large corporations have benefited, those who need to work internationally anyway, so 1,500 corporations have a benefit and 150,000 do not and that is a visible setting that the UK faced. Even as we see ‘open borders‘, the fact that well over 60% has not been able to afford vacations for many years see no benefit, the setting had become too surreal. In all this we also need to realise that setting that the ECB have given all involved, whilst everyone keeps quiet that the taxpayer gets the bill. Everyone is seeing this fabric of illusion call quantative easing. Mario Draghi as head of the ECB had instigated a setting TWICE on this spending a trillion the first time and almost double that the second time around, so when you spend €3,000,000,000,000 do you think there will not be any invoice? Do you think that this money is printed and forgotten? No, it impacts all within the Euro, as money loses value you must pay more, you must pay longer and there is nothing you can do on this. Non-elected official spend that much money and they are not held accountable to any extent. In what I personally call a setting of corruption, this Mario Draghi was in a group of exclusive bankers (G30 bankers) and there was a question on it ONCE! There was no response and the media merely let it go, the media that is all up in arms on the freedom of speech did NOTHING! They let it slip away, how can we ever agree to be part of such a setting?

We have given away the quality of life and we are letting this go, in that regard Nigel Farage was perfectly correct, we are better of outside of the EU. The moment we heard this we got a lot more than a few ruffled feathers. Banks started threatening to move away, the same screwed up individuals who bolstered massive profits in bonuses as our lives faded in 2009; they are all about the gravy train. Why should anyone support this?

Now we get a new setting, with Cambridge Analytica, people woke up! I warned many people for well over 4 years, but they were all about ‘the government should not spy on us, we have a right to privacy‘, those same individuals got played in Facebook, pressed on fear, pressed on choices and like lambs they went to the slaughter and no one ‘blahed’ like the sheep they were. Yet there is a setting that is now in the open. When we act on fake news, is that fraud? The news was not asking us to jump, the people at large merely did and now they are crying fowl (pun intended), the turkeys got the sauce and now realised that they were going to dinner, yet they were the meal, to the ones getting fed.

So now we go back to the first setting. We have two issues; the first is the investigation from the Electoral Commission. That investigation is still ongoing, so why exactly is the digital, culture, media and sport committee rolling over that event? When we see the quote “lawyers had told him to “keep my trap shut” until the Electoral Commission completes its investigation into Vote Leave this summer“, I tend to fall behind Dominic Cummings in all this. When we look at parliament and specifically the ‘Digital, Culture, Media and Sport Committee‘, I personally come with the blunt and direct question (and as politically incorrect as possible) with the question to the conservative members Damian Collins (Chair), Simon Hart, Julian Knight, Rebecca Pow and Giles Watling. In addition also to the Labour members Julie Elliott, Paul Farrelly, Ian C. Lucas, Christian Matheson, Jo Stevens as well as Brendan O’Hara from the SNP. My question would be: ‘Who the fuck do you think you are interfering with an investigation by the Electoral Commission?‘, I might get shut down that they have a perfect right, but in all this, the overlap, this does not add up well. This is about interfering, creating opportunity perhaps? We can all agree that there are issue, that there are coincidences, yet with the exception of the Scottish and Welsh member, they are all from Brexit constituencies, I think that this bad news is going to their heads, and serious questions need to be asked by the media regarding a committee that is what I call clear interfering with an electoral investigation. Is that not a valid question? Oh, and for the number, you can check that at http://www.bbc.com/news/politics/eu_referendum/results.

the other quote we need to consider is “It is the second time this week that a potential witness has turned down a formal summons to answer questions from MPs, after Facebook’s Mark Zuckerberg turned down a request from the same committee“, so why are they, trying to get Mark Zuckerberg in the ‘dock’? Do they need the limelight? What silly questions could they ask that the US senate could not come up with? Another quote from Dominic Cummings was “He said he had been willing to give evidence to the committee after this date, but the MPs’ decision to issue a formal summons via the media showed their priority was “grandstanding PR, not truth-seeking”” and I tend to agree with that.

When I look at two publications, the first being “The potential impact of Brexit on the creative industries, tourism and the digital single market“, I see issues, I seem them as personal issues, merely on what I have personally witnessed over the years that I have visited England. The first is “There is a phrase people like to use, “Locals selling to locals”. It does not matter whether it is the box office or the Royal Opera House or whether it is the distribution department of a television company selling finished programmes or formats, you need multilingual, multicultural teams to sell great British content around the world or to sell great British culture to tourists who come“, which might be true as a setting, yet in practicality? This is about local selling skills, how many grocers are hiring foreigners to sell a great cabbage? I also have an issue with Deirdre Wells, Chief Executive of UKinbound. She gives us that she employed; “70% EU nationals in their London office so they can communicate with the outbound operators in Germany, France and Italy and create those sorts of business deals in their own languages—that is still primarily how business is done. They need those language skills with skilled operations staff who can work with their clients overseas to be able to put these packages together“, which is interesting as most metropolitan Europeans speak English, in the Netherlands, Sweden, Denmark and Norway that language skill is way above average. Now, we can accept that language skills are important, yet when I see the footnote (16) and I look there, we see: “16 Q63“, I wonder what Q63 actually was, it goes a little further when we consider the issue given with item 31, where we see “Visit Britain emphasised the dearth (meaning lack of skill) of language skills available to tourism and hospitality businesses and compared the lack of skills affecting tourism with the IT skills required by the wider business community: In a 2013 survey of businesses by the Confederation of British Industry only 36% were satisfied with their employees’ language skills, compared with 93% who were satisfied or very satisfied with school and college leavers’ skills in the use of IT.“, here we see a reference to ‘IOB 027 p6‘ (at http://data.parliament.uk/writtenevidence/committeeevidence.svc/evidencedocument/culture-media-and-sport-committee/impact-of-brexit/written/42076.pdf), the paper gives a good view, yet it lacks a view of the Total EU compared to the rest of the world, when we see mention of “70% of respondents agreed that ‘the weak pound makes it a good time to visit Britain. This was highest in China (85%) and the US (78%)“, so if that is important, how large a slice of the cake do they represent? In light of that connection we need to see how important the EU slice is, if we are looking at a margin compared to the US and China, why are we bothering over the crumbs? At present we cannot tell, because it is missing, which tends to imply that the impact is not as large as expected, because I am (roughly) 89.4335% certain that if it was massive (compared to China and US) it would have been mentioned clearly and shown in some kind of Pecan Pie setting. [42076]

The second setting is seen in ‘Facebook written evidence‘ as published 26th April 2018 [attached]. Here we see in regards to This Is Your Digital LifeWhen an advertiser runs an ad campaign on Facebook one way they can target their ads is to use a list of email addresses (such as customers who signed up to their mailing list). AIQ used this method for many of their advertising campaigns during the Referendum. The data gathered through the TIYDL app did not include the email addresses of app installers or their friends“, which make the plot thicken, in addition we see “We also conducted an analysis of the audiences targeted by AIQ in its Referendum-related ads, on the one hand, and UK user data potentially collected by TIYDL, on the other hand, and found very little overlap (fewer than 4% of people were common to both data sets, which is the same overlap we would find with random chance)“, so at this point, I see no actual need to invite Dominic Cummings at all, or better stated, inviting him before the Electoral Commission finishes its report, it seems that certain members like the limelight a little too much. In addition we are treated to: “Our records show that AIQ spent approximately $2M USD on ads from pages that appear to be associated with the 2016 Referendum. We have provided details on the specific campaigns and related spending to the ICO and Electoral Commission. In the course of our ongoing review, we also found certain billing and administration connections between SCL/Cambridge Analytica and AIQ. We have shared that information with ICO for the purposes of their investigation“, it merely makes me wonder more on things being done twice at the same time, if there is validity to this, I cannot see it at present, at least not until the Electoral Commission is published. It makes perfect sense to scrutinise the findings to some degree, but to give two summaries at the same time overlapping one another is merely a way to diminish factuality and muddy transparency as I see it. Written-evidence-Facebook

In this, Yahoo had an interesting article last year at https://uk.finance.yahoo.com/news/brexit-remain-campaign-struggled-grasp-145100601.html), herer we see M&C Saatchi give us: “The downfall of the “Remain” campaign during Brexit was due to its inability to understand the electorate, according to the advertising chief enlisted to run the campaign. M&C Saatchi’s worldwide chief executive, Moray MacLennan told CNBC in the latest episode of Life Hacks Live, how M&C Saatchi’s unsuccessful Remain campaign struggled to grasp what the British people were really thinking about. “Everyone thought it was about leaving the European Union. I’m not sure it was. It wasn’t about that. It was about something else.”“, this is important as chair holder Damian Collins used to work for M&C Saatchi, so for the chair to take notice of his friends (if he has any), might not have been the worst idea. in that light, we see that there are issues that plague the British mind, yet the Remain Group never figured out what it was, which now gives light to all but to (Wales and Scotland) ended up with a ‘leaving’ constituency. It seems to be a mere example of a flaming frying pan, and no lid to stop the flames. In that, in light of the fact that M&C Saatchi tends to be terribly expensive, I wonder who funded that part of the deal, is that not a fair questions too?

As I see it, Hannah White, of the Institute for Government states it best when we see “Every time everyone observers the emperor has no clothes, in that parliament can’t force people to come, they lose a little bit of their authority“, which is an awesome revelation, so as we witness levels of interaction, whilst we are realising that the players should have known a lot better than what we are witnessing gives rise to other matters. What matters that they are why they are larger than you think remains a speculation to some degree and we all will have our own ideas on that. Yet without clear and accurate data it is merely speculation and we should not depend on speculation too much, should we?

Or perhaps when we consider ‘Dominic Cummings, who has been credited as the brains behind the successful Brexit campaign‘, we might, in light of the Moray MacLennan disclosure consider that Dominic Cummings comprehended the voters and Will Straw (the opposing team leader) did not, we need to realise that wars have been lost with a smaller disadvantage like that, so the Remain group might merely have themselves to blame for all this. If interaction is about communicating, we can deduce that not properly communicating was the cause, and in this the grandstanding by the Digital, Culture, Media and Sport Committee will not help any, will it?

 

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The last stretch?

The E3 is now 4 weeks away, we see more leaks and a few confirmations. Most confirmations are to counter the ridiculous statements we have seen in the near past. Statements like: ‘we could see a first announcement of the new PS5‘, utterly ridiculous from the first moment it was voiced. The PS4 and PS4Pro are doing just fine at present, there is no need for new hardware, especially with all those games that are coming. Places like the UK Daily Star, who gave us ‘THE SONY PS5 console is coming – eventually – but some BIG E3 2018 news revealed this week could give us our biggest hint yet for when Sony will release a PlayStation 5 games machine‘, with ‘eventually‘ they cover their setting of utter stupidity. It is basically on the same level as ‘If we have unprotected sex the coming year every night, you might end up being pregnant at some point‘, it is on that level we need to see this. As stated previously, the Nintendo Switch will release 28 games between now and August 2018, that is rather huge, some of these titles have been revered for the longest of times, so the current owners are already hyped and if that was not enough, it is also hyping those who want one, so that is working for Nintendo at least twice over. In that regard, another source gave us earlier this month “Microsoft Won’t Release Xbox One Sales But Claims There’s Been Growth … as a key indicator of our success and will no longer report total console sales“, the upcoming degradation to third position has shaken Microsoft to the core, even as we accept ‘There’s Been Growth‘, the issue remains that there will always be growth, there will be an interest in buying an Xbox One, it is not a bad system, merely a flawed one and in that regard, it still has games, good games too. What is remarkable is the entire setting change within Microsoft. You might remember on how it was not a gaming system but set as an ‘entertainment‘ system for the whole family, which bites even more when you realise that some top boxes offer well over 100% more storage, so the ladies can get all 6 seasons of Sex in the city, whilst the partner can hold onto his entire NHL annual season games. Yet beyond that, when we dig deeper, we see that Microsoft fumbled yet again. In this case I must stand up for Microsoft in its defence (just a little), the market was suddenly overwhelmed with all kinds of Fetch options and recording of TV shows. It took a bigger leap as some offer Netflix, Stan, National Geographic and ABC iView whilst it will not count towards the data usage, which for the Netflix addicted is the sales pitch of the century. The fact that some offer mobiles a special deal that now includes a set top box is just a bonus. Microsoft will not be offering the Xbox One X for a mere $80, will they? That is not their fault, it is my personal belief that those offering these deals know what the data value of a consumer is, and this started merely a year ago, years after the console was released.

So when we go back 3 years (for the comparison), take a look (at https://www.onmsft.com/news/xbox-one-more-all-one-home-entertainment-ever), where we see: “Where media entertainment and television integration were the first talking point announcing the Xbox One, they are now on the back burner. Gaming has taken its rightful place as the emphasis of Microsoft’s gaming console. At E3 Microsoft didn’t focus on anything related to cable television or media streaming, they focused on their library of games, and gaming features such as Xbox One backwards compatibility with the Xbox 360. And that’s smart of them to do, but that doesn’t mean the Xbox One isn’t a home entertainment system. In fact, it’s even more of one than when it was initially announced“, which is all true and fair, yet as I basically stated about 2 months BEFORE that date, when you rely on a 1TB drive, whilst for the consumer the difference between the 1TB drive and the 2TB drive was at that point no more than AU$27, meaning that the difference for Microsoft would be a lot smaller, so why be so stupid to settle on 50% storage? I believe that their sense of pushing people into the Azure cloud never faded, it merely bites them now as we see data collecting abuse (Cambridge Analytica is one among many). That set off the gamers in the same way that ‘always online‘ did, and there is not denying it, it hurt Microsoft bad. Now, do not think for one minute that Sony would have been any better, because it took a while for them to back paddle the offline achievements, but they did and Microsoft did not (well only partially). From my point of view to some extent, the Xbox One offered in some ways less than the Xbox360 did.

Even Nintendo Switch would at some point make an error or two, but in all this the Xbox was the worst, even as we see news left, right and centre, and we see gossip on those same three paths, I am trying to see the reality and report on that. Yet in the end, we are still unsure what big whoppers Microsoft will offer during the E3 and that really matters. Even as we now see that Sony and Nintendo are ready to hit it out of the ballpark during their presentation, we still do not know how ready Microsoft is, because that is at the heart of the mounting pressure; The Daily Star gave us last week “It’s a great time to be a gamer and to be a part of Team Xbox. We’re hard at work on exciting plans for E3, from what will be a great briefing filled with new games to the fan experience at the Microsoft Theater. This is our biggest E3 yet, and we look forward to a great week for gamers“, it sounds cool but there is no beef on the bone of rumours, so we will have to wait another 4 weeks.

In all this I am not alone, more and more professional gamer sites and magazines give responses like ‘Microsoft has a lot of pressure to compete with Sony’s fantastic line-up‘, that is the crux of it, Microsoft cannot hope for a homerun, it desperately needs one at present that is for certain. In this, places like Techradar give us: “Now that the Nintendo Switch is so beloved and Microsoft can boast the most powerful console on the market, we’re hoping to see Sony pull out all the stops for PlayStation this year“, Sony who started and still embraces ‘For the players‘, seems to be ready to do just that. That is the setting that Microsoft is up against. when I look at their victory there is no way around Minecraft 4K, that is not a joke, for those addicted to Minecraft, seeing the 4K version on Xbox One was jaw dropping, in equal measure Forza Motorsport 7 will boast and deliver. Honest to god, what I saw (the short part I did see), I could not tell the difference between watching an actual F1 race on Blu-ray and Forza 7 4K. So they have the goods, and there is no way that it will not drive sales for Microsoft. From what I did see, whether you are a racing fan or not, there is no way around Forza this time around, only the foolish and the dead are unlikely to purchase that game if they have an Xbox One X. Yet, will it be enough? We will know in 4 weeks, for now, there is the smallest chance that Microsoft can turn the downturn around, but it will not be cheap and they have no further room for error, because the moment we see an actual first announcements of the PS5 (I reckon in 2020) and Microsoft has not mended its way, it will no longer be seriously considered by anyone but the devoted Microsoft fans, which remains fair enough.

It is up to Microsoft to figure out whether they are in their final stretch, the only real advice I have for them is to boot their marketing department and actually start listening to the gamers, not the Azure department, the Microsoft cloud needs and whomever else could benefit, because it did not bring the Xbox department anything at all (speculative on my side). Putting Phil Spencer on top of all this was a good first step, in 4 weeks we will see what the Xbox Owner gets to play between June 2018 and December 2019, we should hope for the best for more than one reason, because from my pragmatic view, as I see it, when Microsoft properly ups the game, Sony will be forced to do the same and that is good for every gamer in the world. In that Nintendo remains the wild card, they do what they it is that gamers want and they really got it right this time around (referring to the WiiU vs Nintendo Switch),

No matter what system you are on, there will be huge announcements for every system, which is always good and those who have more than one system will have to decide on which system to buy their games more, or less. It is in the end, the gamer’s choice!

As For the E3, the spaces are set, Sony rocks the western hall, see the image below , it is right next to Nintendo, which has half the space Sony has, so that will be one hell of a bottleneck. I wonder if the media will be there asking if people have both systems. Nintendo has two more attached stands, just like Sony. An interesting setting is that Big Ben Interactive is there too, as is NVidia and at least a dozen others. In the South hall, also below it is different. Most large ones are pretty much the same size, except for Square Enix and Bethesda being slightly larger. Microsoft has a tiny presence there, but it has its own venue as stated by some ‘across the street’, There was no mention of any Microsoft at the West hall at all, implying that their small presence in the South hall is merely some stations for playing. The images are nice to see and to behold some of the names there, what is clear is that Sony and Nintendo are ready to take this to the next level, especially in light of how unrealistically expensive floor space on the E3 is. Yet the best source of released info is the site of the venue itself (at https://www.e3expo.com/).

 

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