It was never about you

We get it, some players work on a multitude of levels. That is fine, but when a company makes hay through marketing that they are all about the consumers and we get ‘Apple delays new anti-tracking privacy measures’, we see how (what I regard to be) deceptive conduct is the alleged foundation between a company and a $2 trillion company. There is no upside for the consumer, there consumer was entitled to protection and we get “Apple said the changes were being delayed until the start of 2021 to give app developers and websites more time to adapt their services”, which makes us wonder why Apple designed the anti-tracking part in the first instance, a solution made and delayed to give trackers another way to do so, does that make sense?

So if it is a setting and we get “once the change is implemented in 2021, it will be off by default and advertisers will have to ask permission to access it”, at what stage is it in our interest to delay the change? I get it Apple needs a stream of incomes and my personal view there is one in betraying your customer base, that is the simple setting.

The other quote that matters is “Facebook has warned that Apple’s privacy plan could make one of its advertising tools “so ineffective on iOS 14 that it may not make sense to offer it on iOS 14””, which is fair enough, but I reckon that this will optionally cost Apple a few coins. The question becomes: what is the cut-off point and what is the trade off point for Apple and what ‘enhanced security’ will remain for the consumers? 

I reckon that there will be a massive decrease in free apps, it is mere speculation but yes, as mobile data becomes less available the pool for free apps and games will decrease. And let’s be fair, these companies did nothing illegal, but in the end, remember it is not about you, it is about the money you bring in and when was the last time you got that advertisement properly handed to you?

And in this it is Apple who states ‘Think different’, which is what we are doing, we want to see what deals Apple is making with the advertisers, which is NOT illegal lets be upfront about it. As such when we see “It is a world of consumers only”, “The market stands on the shoulders of consumers”, “A life of consumerism revolves around all that you want” and “Markets are built as per the taste of consumers”. We are getting misinformed, the world today is monetary based, so it becomes about the enablers and actively those who push it. That realisation is key in today’s world, the temporary setting of consumers is yesterday’s news and we only move forward when we learn that lesson, until then we are marketing tools and spending fools (an exaggeration I agree). To get ahead of the game we need to accept that marketing will happen, data captures will happen, but we also need to agree that our data is not a third party tool to be handed around the campfire. We might have woken up in the age of Cambridge Analytica, but this stage was not new. A Dutch entrepreneur and politician named Luc Sala already gave visibility to this setting 25 years ago, I was not the first (and I never made that claim). So as the haves and have not people are being segregated, we see a new form of discrimination, not on sex, religion or colour, but on the setting and longevity of your bank card (and the Credit Rating connected to this). Not your credit card, debt is not the equaliser, it is a timeline of how long you can service the organisation that wants you to service them. It is the power of the bank card that makes you a ‘Have’ in their eyes and that is where all the data is priming towards, because the firm who has the data most complete to distinguish the ‘Have’ people, that will be the winner and the US has been in the running the longest and now that China is surpassing them, now they cry in every direction, but as the remarked the ‘status’ of their reason for crying, we merely see the BS that they hide behind, just like Colin Powell and his silver briefcase (Iraq anyone?).

And the US has another problem, the stage was partially going smooth that is until the 45th President made a mess of the entire setting and the entire playing field, not only did he set the stage to a visible perspective, in his utter lack of intelligence he set the stage on ‘national security’ and ‘China’ whilst the evidence would not support it and as this is getting more and more visibility, Huawei is gaining momentum outside of the US and considering that there are less than 350 million Americans, and a growing customer base outside the US surpassing billions of ‘have targets’, that is the stage where the US is losing grip, that is where a lot of the Have’s are. And the stage to find them will soon change, the stage will be about uniting those who have and in this the US is behind, and the lag is increasing. 

There is no stage to make any kind of a reliable prediction who will win, but as far as I can tell, it will not be the US. The stage in the EU is still fluid, several banks were in the running. I first took notice of Credit Agricole in 2018 in that regard. The quote “Acting within the framework of a regulated activity, we offer you and provide products and services requiring the collection and use, as data controller, of the personal data of individuals related to you (for example: employees, shareholders, agents, legal representatives, beneficial owners, family members, third-party representatives, etc.) (the “Data Subjects”)” is set to a larger stage and it is important to realise that Credit Agricole never did anything illegal or against the European GDPR. Yet I took notice of ‘the personal data of individuals related to you’ and I found a little more than bargained for. So when we realise that there is more to life than being identified as a consumer and that the truth, but did you consider that you are optionally set to a different spectrum?

 

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