Tag Archives: Themed Entertainment Association

Credit where credit is due

I was in a setting where I had to look at YouTube videos of the Hogwarts theme parks in Orlando and Tokyo. I saw a lot more than that. I also saw some Disney World places (for different reasons) and it struck me that there is a lot that is the same. I do not men Hogwarts, I meant that the Universal sites all work on the same premise. Now, this is to be expected, however the Disney places and the Universal places are a lot alike, more alike than unalike. 

This is not any kind of critique, it just is the way it is. Then we get the Abu Dhabi Warner Brothers world. Now they are all excellent in their own way and if you are a Harry Potter fan as I am, an uneasy feeling comes over me. Don’t get me wrong, these places, there is nothing wrong with them. As I said, they are too much alike. It seems that we are all pushed in the same box (painted in some colour). 

It then struck me that I might be too spoiled. I grew up in the Netherlands. As I can see it, there is nothing like The Efteling, besides the Efteling. Yes, it too has rides others have, but the setting of the Efteling, with a lot of Anton Pieck favoured styles is basically unique. In this places like UAE (Abu Dhabi) or Saudi Arabia (Riyadh or Dammam) might be in need of an Efteling styled theme park and it does not need to be a copy. The Efteling has a fairy tale forest and in Europe they strike a chord with these fairy tales. But a desert place where we can see the fairy tales like they exist in the Arabic nations would have a national and international appeal. There are “Aladdin and the Wonderful Lamp”, “Ali Baba and the Forty Thieves”, “The Seven Voyages of Sinbad the Sailor”, “The Enchanted Horse” and many more. I think that most Arabic Fairy tales come from the 1001 nights book, but I could be wrong there. You see the world needs more that a Universal setting. The Efteling has earned its place amongst the theme parks with the highest awards. In 2020 they had more visitors than Disney Paris. I believe that the fairy tale forest gave the people something they had forgotten. In this I blame Disney, they fed us what to like and didn’t inquire what people would like (the cost of the park and the waiting times at rides might have been a contributing factor). So as we turn to the UAE (or Saudi Arabia) for what to seek, the international market might like an original fairy tale forest with unique stories. Optionally stories from other places like Indonesia as well. In this I feel that an Efteling approach might give people another way to look at things. There is still enough space for places like Warner Brothers, Universal or Disney. Yet consider the aging IP, as such a new park can be done in the ‘trend’ of Efteling, but need not be a copy. 

There could be stories that would be present in both, no doubt about it.

There is the Gardener and the Fakir, I saw this on my first visit in the 60’s, it never lost its appeal to me, not ever when I saw it again in the late 90’s. Then there is ‘het spook slot’ (the haunted castle).

It is now either already demolished or it in the process on demolition, to make space for something new. That place had been around since 1978, I saw it in its first year which was my birthday present. The attraction had remained active for over 40 years, the show shown there which lasted about 7 minutes took an estimated 800 people per hour. And this was based on technology we had at that point. As far as I can see, unique experiences and there is more to be seen. But in reality, who has actually read the book 1001 nights? Wouldn’t it be great if someone had a different theme park based on Arabic lore? 

There are many ways to do this. I still believe that ride like pirates of the Caribbean with the boats, but they take you on a show though several fairy tales, narrated by Sheherezade. The ride would be about 15 minutes, taking you to the next stage which would be on foot showing you more fairy tales with rest rooms and snack sites, after that another boat ride of the same length and that is one side of the tracks. Then we could do more walking and see places like the Gardener and the Fakir and other places. The problem is a lot needs to be ‘in house’. These two places are just too warm in summer. In a previous article. I discussed part of this in Ratatouille (at https://lawlordtobe.com/2023/11/20/ratatouille/) I had some ideas based on droomvlucht (Dream Flight) but now set on a magic carpet like a real Aladdin. An expansion for the Warner Brothers park, but it could become its own place, with new attractions and a wholesome dive into Arabic fairy tales and It could be in Saudi Arabia for pretty much the same reason. You see, the lesson that places like Disney never learned was that there is something like saturation. ‘More’ at some point becomes ‘too much’ and infrastructures tend to collapse when we reach the ‘too much’ point. I cannot speculate here, it requires an econometrist with serious skills to make a better estimate. I perceive it to be a setting of balance. If the theme park is in the left hand, you need something another kind of fun in the right hand, so that balance can be reached. What that is? Not sure, but I imagine that Abu Dhabi with its waterpark, zoo and Warner Brothers has a seemingly good grasp of this balance. So is that the right place for this new park? I cannot tell, but it seems so sad that they are all copying Disney and Universal and the idea of another Efteling with its own unique features and a dozen global awards is largely ignored and thy aren’t just any awards. They won in 1972 the Pomme d’Or and in 2018 the Themed Entertainment Association (TEA) award. Disney lost out on both that is one hell of an achievement. Especially as the Efteling has nowhere near the cash Disney has. 

But that is merely my point of view in this matter, enjoy the day, Monday is a mere 3 hours away for me.

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