A senseless merger?

OK, as stated in earlier blogs, I am not an economist; I do not have any degree in economy! Yet, the information that passed my eyes less than 2 hours before has me slightly baffled. I feel happy that this all is happening in the US and not anywhere in the Commonwealth, yet, the issues as presented makes me wonder when this will hit the Commonwealth borders.

The issue is that Comcast has decided to buy Time Warner Cable. (at http://news.sky.com/story/1210921/comcast-to-buy-time-warner-cable-for-45bn) This is not a huge thing, we are in a civilisation where the hyena and vulture rules, hence mergers happen a dime a dozen and many of them before most have had a chance to enjoy their first coffee. Comcast has 21 million viewers and they are acquiring Time Warner with 11 million viewers. This all seems to make sense. Now for the kicker! This deal will cost Comcast $45 billion dollars. Are we all awake now?

So, 45,000 million divided by 11 gives us a little more than $4000 per viewer. When you consider that Cable TV is set at an average of $30 a month, it could take 133 months just to break even (providing this is all borrowed at 0%, which it is never). So there might be a price hike for all 32 million users of that cable solution.

This is not a chance to become the large bully, as they were described by a consumer group, but you must admit that this is about a lot more than just ‘adding’ new customers. Oh and by the way, this is happening less than three years after Comcast bought NBC for a little less than $14 billion. (at http://www.bloomberg.com/news/2011-01-18/comcast-nbc-universal-deal-said-to-be-near-u-s-fcc-approval.html)

The Washington Post has an interesting mention, which was not found at Sky News “It’s worth remembering that Comcast limits how much data its customers are able to stream from the Internet, while Time Warner offers unlimited Internet plans.” (at http://www.washingtonpost.com/business/technology/comcast-time-warner-to-merge-what-happens-to-my-service/2014/02/13/b285f81e-94b4-11e3-83b9-1f024193bb84_story.html), so there are a few more kinks that the customer base might face as the merger goes through.

This all goes far beyond just Cable TV. It involves 30,000 community Wi-Fi spots (amongst several other elements); this entire picture becomes a lot more ‘interesting’ if we take the merger of Comcast and NBC in 2011. This is not just about TV; it is about digital media on an unparalleled level. The merger stipulates the 33 million cable users, yet, does that give a real view of the picture? In the first regard the 45 billion seems ludicrous, yet when we consider community Wi-Fi, broadband (or better stated digital media and networking), it becomes an entirely different picture, especially when we consider the following information from Reuters (at http://www.reuters.com/article/2013/12/02/comcast-ondemand-idUSL2N0JC1S120131202). Now we get an entirely different picture. If we consider this quote “The new technology is meant to give TV networks a way to earn ad dollars from earlier episodes. Currently, most advertisers only pay for ads watched live or within three days after a show airs. That could change if Comcast’s technology, which it developed in partnership with Nielsen, is widely adopted.” and add the following case study (at http://www.sierratechno.com/sites/default/files/Turning%20Data%20into%20Customer%20Insights%20for%20Comcast%20Cable_0.pdf) we now get another view. This is about data, plain and simple, when we consider the value of collected big data in long term planning, having a data warehouse filled with the acts of 33 million people, the 45 billion dollar deal is a steal at twice the price.

It is in my humble opinion really funny to see all these people nag, complain and cry on what the NSA is alleged to be doing, whilst at the same time, their cable provider seems to be tagging them with a ‘value’ price tag for marketing, sales and identification. So what is the cable value of a customer at Hunts point, the Bronx (ZIP:  10474)?

So it seems that Comcast is getting their value on several fields, yet I am still in the dark why Americans are so against the NSA trying to find the people endangering their citizens, whilst giving big business more than twice the powers that many bargained for. It seems that this is not a senseless merger at all, yet do both consumer groups realise the powers their cable provider (slash phone, slash internet provider) ends up with?