How desperate is our plight?

That was the first thing that came to mind when I saw the article. To be honest I passed it by initially. The mind didn’t quite catch the setting. The Guardian (at https://www.theguardian.com/world/2024/jan/09/greenland-startup-shipping-glacier-ice-cocktail-bars-uae-arctic-ice) gives us ‘Greenland startup begins shipping glacier ice to cocktail bars in the UAE’ gave cause for some unwarranted alarm. You see, I am all for start-ups. I am all for the path less trodden. I for one am about to offer a film script to Al Saudiya, an Islamic media mogul. Me, a non Islamic person. So I have seen a few things in my lifetime. But to hold your attention for a moment. The global setting of ice. You go to the kitchen (or galley) of a place, you open the freezer or ice maker and you scoop out the ice. It is a global thing. Not much to consider really.

So to see Malik V Rasmussen, the co-founder of Arctic Ice state that a place like Greenland can offer the rarest most pure version os ice is a little bit of a thing. You see, Ice, the solid form of water. A form that Summer Macintosh cannot swim through (her older sister Brooke can traverse that stuff as a champion) is a little weird. You see all over the world ice is set to the formula of H2O and keep that really cold (below -5C is best). There is no hidden setting, there is no secret ingredient. 

But then the mind took over (the ugly ‘what if’ side). What if there is more to this? What if micro plastics have now penetrated glaciers and water foundations? And the article seems to imply this with “These parts of the ice sheets have not been in contact with any soils or contaminated by pollutants produced by human activities. This makes Arctic Ice the cleanest H20 on Earth.” One could argue that ice makers require a new kind of filters, one the market doesn’t yet have and the UAE might be one of the few to offer its clientele pure clean ice. If that is so than this Malik V Rasmussen is sitting on a gold mine. Those who can afford to put true clean stuff in their bodies. As such people in Dubai, Riyadh, Monaco, Nassau and upper class places will soon be gagging for the stuff. This also implies that ice makers will come with a next generation filter settings to keep water as pure as impossible as recently. Optionally grounded on an additional separate water tank up to 1000 litres in glass or stainless steel. Rasmussen might have an edge, but for how long is anyones guess. I’ll be honest. I never gave it any thought and as such I love it. Something unexpected and novel? Sign me up. But the story under all this becomes. If we have sullied our own global water supply, how far from the swill have we fallen exactly?

But here I am heralding a side unconsidered before and as such I decided to share it with all you fine readers. Have a great day, my weekend only has 22.5 hours left.