Less than 24 hours ago I wrote about Microsoft and the statement I gave there, namely “When you need to appease 400,000 partners things go wrong, they always do. How is anyones guess but whilst Microsoft is all focussed on the letter of the law and their revenue” led to a few questions. So, how is 400,000 partners an issue and the 12,000 partners of Salesforce are not? Well, I never said that 12,000 partners are not a problem, but as I see it the 400,000 are.
To get where I am going, a few definition are needed. A partner (in IT) is set to “A partnership when it comes to IT is within the IT sphere and has mutual or at least some value for both companies.” But here the issue starts. You see, some have a somewhat more defined setting “In some mild cases, there are a few well-intentioned and hard-working partners who are just out of the loop. In more extreme cases, certain partners are not bought in, are not being held accountable, and are negatively impacting performance.” This is where the problem starts. Partners have an alignment to you, but they also have their own agenda. Microsoft can make all the claims they want, but this is reality. So lets get a useful presentation image.
So see this boat, that is the Micro boat (a very soft presentation) the goal is the 100% mark, right on course. Now consider that in a polarising setting there are two directions, And the group of 400,000 is split up. In this we get that one group is larger and it has the breaching impact of the good ship Microsoft coursing to the right. Reality gives us that there will be be clusters in all directions.
Some ahead to the left or the right, but those behind the ship will also slow it down with all kinds of budget overruns. No matter how good the Microsoft agreements are, there will always be interest groups for THEIR interest trying to ‘steer’ the ship more in their direction. As such 400,000 partners is (as I see it) folly. Revenue and greed will only help anyone so far, as I see it, Microsoft has had its problems. I reckon that not all the news is sincere and completely valid. Some were (as I personally see it) issues with alignment. Their might not have been drastic but there will have been issues. That is my point of view and in business intelligence I have seen my share of ‘issues’ not all of them drastic but plenty of them with some kind of impact.
Take this as well as the news we saw through Wired and we get a much larger issue and now as I personally see it, partners could become debilitating. Mess with a partners revenue stream and things go pear shaped really fast. We see this 1 hours ago when we are told “Nvidia Loses $470 Billion in Value in a Week. Should Investors Be Worried? · The market as a whole is shaky · Nvidia remains in an extremely solid position.” Really? At what point does a firm remain in a solid position when they lose $470,000,000,000 in a week? Now take this setting (which might be a temporary thing) and take it to the next level. A major side to the so called AI stage. That firm loses four-hundred and seventy BILLION dollars. That’s about 20%, so this was a simple dip which recovered in mere minutes. So at what point and why did it drop to that degree? And as I see it, any partner that does not react is on a fools errand. Now consider that 400,000 partners call Microsoft at that point to learn what THEIR impact might be. So a software vendor needs to appease 400,000 partners. And I couldn’t get support (in the past) for hours. So how does this compute? Well look at the first image. These partners will not be in one direction, but in dozens of directions. So are you catching on now? So take that and News by TechTarget giving us ‘Understand Microsoft Copilot security concerns’ and the underlying text “Microsoft Copilot can improve end-user productivity, but it also has the potential to create security and data privacy issues.”and that with the news at Wired (see previous article) gives a lot more weight to “the potential to create security and data privacy issues” and now, what will the partners do? How many will optionally panic? Now watch the good ship Microsoft slow down and drop their anchors for the storm (optionally in a teacup) recede. What is the bill belonging to such a knee-jerk reaction?
You tell me, but there will be a reaction. As I see it, they either have 400,000 customers (optionally non paying) and they will not make a sound, but it makes Microsoft seem more important, or they have 400,000 real partners and you see what I described above. I am merely throwing the terms they publish (via media). You can’t have it both ways and it all ends with the setting of Alignment. I do not know a real good read on the alignment of customers versus partners. But one gets you revenue and the other gives you a smoking hand grenade. You tell me what you prefer to deal with.
OK, not the most positive writing, but it came from a question that gave ma additional pause to think.
Have a great Sunday (Vancouver) and I am moving towards Monday a present (in 40 minutes).
Lawrence van Rijn - Law Lord to be 