The last Australian car

Australian news has been all over the place. The one thing that is so expected is now on the fritz. Car makers are moving away from Australia. The events have not been out of the air, but what has been a revelation, is the amount of ‘subsidies’ the government had thrown into that direction to begin with. What can we (me, myself and my sources) tell you? First, the four big car makers in Australia were Ford, Holden, Mitsubishi and Toyota.

1. Ford
Last year, Ford announced plans to shut its two Australian plants in October 2016, blaming strong currency as well as high production costs that are hitting the manufacturer. These are all decent reasons, but I personally do not think that this was the whole picture. In addition Ford is cutting 300 jobs this June, which has some worried that Ford will leave before the 2016 announced point of departure.

2. Holden
Holden will be leaving Australia in 2017. Holden’s 2017 exit from its automotive assembly operations in Elizabeth put 13,000 jobs at risk in South Australia. (at http://www.theguardian.com/business/2014/jan/21/holden-exit-2017-sa-needs-330m).

3. Mitsubishi
Mitsubishi shuttered its assembly plant in 2008.

4. Toyota
The world’s largest car maker announced it would stop building cars in Australia by the end of 2017 and would operate in this country only as a sales and distribution company. One additional factor needs to be told, which will have bearing down the road. Namely “Toyota is Australia’s biggest vehicle exporter with around 70,000 of the 100,000-plus cars it builds here being sold in foreign markets” (at http://www.theaustralian.com.au/news/latest-news/toyota-to-make-major-announcement/story-fn3dxiwe-1226822810074).

So, by 2017 all carmakers will have bailed out of Australia. Why is this all a big deal?
Many will go directly for the job losses. ABC stated “The Australian Council of Trade Unions has warned the decision could cost as many as 50,000 jobs and wipe $21 billion from the economy as the impact rolls through the associated components sector” (at http://www.abc.net.au/news/2014-02-10/toyota-to-pull-out-of-australia-sources/5250114).

Is that all the truth? No! Listening to Labour leader Bill shorten is to hear a lot of misinformation and tweaked wordings. Labour had messed up a lot of issues. In my personal view, I personally think that Bill Shorten is not telling the whole truth because his lips are moving! Let’s not forget that the Liberals are not blameless either, the entire situation has covered both sides of the political aisle. Part of the disgrace can be read in the Business insider (at http://www.businessinsider.com.au/australias-car-industry-out-of-gas-after-billions-in-subsidies-that-were-always-going-to-lead-to-a-dead-end-2013-12) the quote “The car industry is estimated to have received a total of $12 billion in direct subsidies and protections over the past 20 years, including $1.8 billion to Holden in the 11 years to 2012.” is at the heart of this. So basically, 4 car makers have enjoyed an annual $600 million in subsidies a year. This is so off the wall it is not even funny! So our taxation goes to an industry who advertises a dozen times a day that they are so great? How can we take either the car industry, or the government in this regard serious? Let us not forget that Labour was part of this all as well. This also links back to the TPP (Trans Pacific Partnership). An interesting link we find is a Japanese site that had the following to say (at http://www.jama-english.jp/publications/tpp_pr_mar2013.pdf) “Japan’s auto market is completely open to other countries’ products. No restrictive customs or other regulations apply to imported vehicles.”

What about the exported vehicle side of all this? If we see it in that light, we see that the TPP is opening up borders as it should, so, that from now on Japan (Toyota and Mitsubishi) as well as USA (Ford and Holden) have a dire reason to return to their home flock. The TPP is giving options to get these brands all home build. Whatever assurances we see now on support and spare parts will soon be removed too (like in the month as they leave). Yes, there will be a few ‘exclusive’ distributors, but as the TPP comes to full power, the entire online experience will not just hold books, movies and video games. they will likely include car parts soon enough. If you doubt this all (which would be fair), then consider the following article (at http://www.theaustralian.com.au/opinion/columnists/lies-damn-lies-and-car-subsidy-statistics/story-fnbkvnk7-1226824091831#), where writer Judith Sloan brings a case that Australia has subsidised almost $1900 per vehicle produced. If we take that and we add the initial quote I mentioned “Toyota is Australia’s biggest vehicle exporter with around 70,000 of the 100,000-plus cars it builds here being sold in foreign markets” leaves me with the question whether we have been sponsoring that part too.

Is this just the story? No! I think that there is more at play. Even though several sources are not making any mention of it, Ford and General Motors (Holden) are American companies and i think it is not just about removing plants, I personally think that members of the US government have had talks with all the big boys of industry. The American situation cannot continue. If America is to survive (which is slowly becoming less and less likely), they need taxable incomes. To get this done they will have to get the industry back. This will soon become an era of in-sourcing. This is not a new or a novel thought. It had been on the mind of many in 2012 and several articles had been written in 2013 that in-sourcing would grow big in USA. One of the people outspoken in that area had been Charles Fishman. Even though no one took him that seriously, the man appeared to have been right on the money. I personally think that it was the dumb spending sprees by both Japanese and American governments that forced the in-sourcing hand. This is also part of the pressure we saw in December as President Barack Obama spoke out for a quick closure of the TPP (it still think that the pharmaceutical patents are the largest part, but that I will cover at a later date).

Is it all a bad idea? No!

It is for us, but can you blame these two nations for thinking of themselves? It will however be important for us to find another solution. I already mentioned this on December 11th when I wrote about ‘The Holden circus’. If Toyota is leaving Australia too, then my thoughts on this are not just validated to some extent, they become a lot more important to follow up on. A nation of 23 million needs its own car industry. I do believe that it should not be subsidised, the designers just need to become really clever and we the people of Australia will need to support our own industry. If the Japanese and the Americans are all about nationalism (as we have seen on many occasion), then why not the Australians? If Japan and America walk away from a 23 million customer base, why should we keep any level of loyalty towards them?

We must all realise that we need to adjust our focus, we must change our way of working and thinking. We need to walk away from subsidies and sponsoring. We must move to an age where we design in a more clever way, we must bring to market in a brighter way and we must adhere to a different customer collective. The 4 brand approach to 12 models a year is just not sustainable. If these makers claim so, ten let them refund the subsidies!

When the last car is built in Australia, the eager beaver that launches their brand in Australia will start with the audience of a lifetime!